T HEBRI EF :
1 .TOCREATEANDPRODUCEPACKAGI NGT HEUL T I MAT EPI CNI CPACK. 2 .I NCL UDEEVERYT HI NGNEEDEDF ORT HEPERF ECTPI CNI C:F OOD,DRI NKS, CUT L ERY,PL AT ES,NAPKI NSET C.
3 .CONSI DERT HET HEME-T YPEOFPI CNI C/ F OOD/ EVENT .
WHAT&WHY: WHYIHAVECHOSENI T : NGDESI GNI SMYMAI NI NT ERESTESPECI AL L YI NF OODRET AI LANDI SSOMET HI NGIWI SHT OCONT I NUEAF T ER 1 .PACKAGI T HECOURSE. HEBRI EFI NVOL VESPACKAGI NGANDBRANDI NGF ORAHI GHENDST OREWHI CHI SANAREAIWOUL DL I KET OWORK 2 .T WI T HI NI NT HEF UT URE. HEF ACTI TI SACOMPET I T I ONBRI EFWI L LAL L OW T HEOPORT UNI T YT OGETMYSEL FANDMYWORKRECOGNI SED. 3 .T 4 .T HEBRI EFI SQUI T EOPENWHI CHWI L LAL L OW MET OMAKEI TMOREPERSONALT OMEADBEABL ET OENJ OYI TMORE.
WHATIWANTOUTOFI T : HEEXPERI ENCEOFWORKI NGWI T HMOREPACKAGI NGT OHEL PMEL EARNMOREANDBEABL ET OPRODUCEPACKAGI NG 1 .T MOREEF F ECT I VEL Y. HET HEF ACTIAMCOMPET I NGAGAI NSTOT HERST UDENT SSHOUL DMAKEMEWORKHARDERANDPUSHMEI NT OPRO2 .T DUCI NGHI GHERST ANDARDWORK. NGBRI EFT OADDT OMYPORT F OL I OWHI CHWI L LSHOW MYABI L I T I ESANDPASSI ONWHENAPPL YI NGF ORA 3 .APACKAGI J OBI NT HI SAREA. 4 .T HEBRI EFI SQUI T EOPENWHI CHWI L LAL L OW MET OMAKEI TMOREPERSONALT OMEADBEABL ET OENJ OYI TMORE.
MYRAT I ONAL E:
HOW T HI SBRI EFF I T SMYRAT I ONAL E: IENJ OYWORKI NGWI T HT YPEANDL AYOUTANDT HENAPPL YI NGT HI ST ODI F F ERNTF ORMSOFPACKAGI NGWHI CHI ST HE MAI NF OCUSOFT HI SBRI EF . PRODUCI NGT HEPI CNI CPACKMEANSAPPL YI NGMYDESI GNSKI L L SACROSSAWI DERANGOFPRODUCT SANDPACKAGI NG. T HI SBRI EFWI L LAL L OW MET OWORKWI T HT HEM&SBRANDMEANI NGWORKI NGT OWARDSASPECI F I CT ARGETAUDI ENCE. T HET ARGETAUDI ENCEI SHI GHENDANDSOPHI ST I CAT EDWHI CHI ST HEKI NDOFF EELIWOUL DL I KEMYWORKT OHAVE.
IL OVET HET YPEANDL AYOUTWHI CHHASBEENAPPL I EDT OT HI S PACKAGI NGACROSSARANGEOFBRANDEDPRODUCT S.
T HEPROBL EMS: OF I GUREOUTT HECONCEPTF ORT HEPACK: 1 .T M&SHAVEAL READYMADET HEDECI SI ONONT HEPI CNI CPACKCONCEPT ,I TI SACL EVERANDPRACT I CALI DEAWHI CHMANYPEOPL EWI L LBUYI NT O,IJ USTNEEDT OF URT HERT HI SCONCEPT .
2 .DEF I NEAT ARGETAUDI ENCE: INEEDT OAI MT HI SATEXI ST I NGM&SCUST OMERSANDT RYT OAT T RACTNEW ONES.NEEDT OF I ND ASPECI F I CGROUPOFT HEI RCURRENTAUDI ENCET OF OCUST HEPRODUCTON.
3 .GI VEPEOPL EAREASONT OPURCHASEI T : CREAT EACONCEPTT HATWI L LGETPEOPL EI NT EREST ED,SEET HEPRODUCTANDWANT I NGT OGO ONPI CNI CS.T HEPRODUCTNEEDST OBECHOSENOVERPEOPL EBUYI NGPI CNI CI T EMSI NDI VI DUAL L Y.
4 .CONSI DERHOW T HI SWI L LBESOL DI NST ORE: T HE‘ UL T I MAT EPI CNI CPACK'WI L LNEEDI NCL UDET HI NGSL I KEPL AT ESANDCUT L ERYASWEL LAS F OODANDDRI NK.HOW WI L LT HI SBEKEPTI NST ORE
WHATDOINEEDT OKNOW: WHATDOINEEDT OKNOW I NORDERT OSOL VET HEPROBL EMS? 1 .T ARGETAUDI ENCE: 2 .WHATWI L LT HEPRODUCTBEI NCOMPET I T I ONWI T H: 3 .WHATNEEDST OBEI NCL UDEDT OMAKEI TT HE' UL T I MAT EPI CNI C' 4 .WHERE/ WHEN/ WHOGOESONPI CNI CS 5 .WHOWOUL DBEI NT EREST EDI NBUYI NGT HI SPRODUCT 6 .WHATKI NDOFBRANDI NGDOM&SAL READYUSEWI T HI NT HEI RF OODPRODUCT S 7 .WHATT HEMESCOUL DIUSET OMAKET HEPRODUCTUSEF ULF ORM&SCUST OMERS 8 .HOW WI L LT HEPRODUCTBESOL DI NT HEST ORE
T YPEOFWORKIWOUL DL I KET OPRODUCE:
WHATDOINEEDT OPRODUCE: MYDEL I VERABL ESWI L LI NCL UDE: 1 .OUT ERPACKAGI NGF ORT HEPI CNI CPACK 2 .PACKAGI NGF ORPOSSI BL ECONT ENT S 3 .I NST ORESI GNAGE 4 .PROMOT I ONALMAT ERI ALT OF EAT UREI NANDOUTT HEST ORE 5 .AL LT HEABOVEWI L LBEBRANDEDWI T HAL OGO/ T YPEF ACEET C 6 .AL LDEL I VERABL ES MUST CONSI DER SUST AI NABL E DESI GN AND MAT ERI AL S ANDI NCL UDET HEM&SL OGO