VIEWPOINT
FOSTERING DIGITAL TRANSFORMATION JACOB CHACKO, REGIONAL BUSINESS HEAD, MIDDLE EAST, SAUDI & SOUTH AFRICA (MESA) AT HPE ARUBA, SAYS DELIVERING THE BEST WI-FI EXPERIENCE IS GOING TO BE KEY FOR SMEs TO TAKE THE NEXT STEP IN THEIR DIGITAL TRANSFORMATION JOURNEY
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mall and medium-sized enterprises, or SMEs as they are more commonly known, are the backbone of any economy. Businesses of this size are one of the largest creators of jobs and are the cornerstone of investment. However, if they fail to optimise their use of technology and digitally transform their workplaces in the coming years, they will struggle to compete in a hyper competitive marketplace. 32
CXO INSIGHT ME
FEBRUARY 2022
According to a report by Aruba, ‘The Hidden Middle: How Medium-Sized Businesses Are Quietly Shaping Our Technological Future’, which surveyed over 2,700 employees across small and medium-sized businesses, it discovered that despite being the most active users of workplace technology, many SME employees are worried about the threat of digital transformation. Two thirds of employees at medium-sized businesses (66%) say their organisation was “at risk of falling behind competitors” if
they don’t keep up with implementation of new technology. However, in order to effectively keep up with the influx of new technology and devices, SMEs need to integrate the correct network infrastructure to support their business. Delivering the best Wi-Fi experience is going to be key for SMEs to take the next step in their digital transformation journey. As we continue to move towards more and more digital methods of conducting business, having a wireless network which is consistent and seamless, no matter how many devices are connected, is essential. Gone are the days when businesses can rely on a traditional home network to underpin their operations. Many SMEs are rethinking their networking requirements in order to remain competitive and are desperately in need of a wireless
