CASE STUDY
BANKING ON THE GO ABDULLAH AL-AMOUDI, HEAD OF APPLICATION SUPPORT AT ARAB NATIONAL BANK, DELVES INTO THE IMPORTANCE OF SMS IN THE DIGITAL ERA AND WHY IT IS CRITICAL FOR THE FINANCIAL ENTITY’S DAY-TO-DAY BUSINESS.
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igital services are now a part and parcel of our lives – not a single day goes by without us using the infinite apps that dominate our modern lifestyles, such as Spotify, Talabat, Careem, etc. Even our banking needs had transcended the
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CXO INSIGHT ME
JANUARY 2022
physical realm – when was the last time we visited a branch? Instead, we effortlessly use our phones to make payments, transfer money, open an account, apply for a credit card, and the like. Customers want to easily communicate with businesses in the same way they access their services
on demand. Interestingly, however, SMS still plays a vital role in helping digital organisations stay in touch with their users. It is incredible that the venerable Short Messaging Service (SMS) or text message, first developed way back in 1984, used for the first time in
