SUMMER 2011 BIKES/CLOTHING/ACCESSORIES cyclesurgery.com
lookbook
2011 S u m m e r
is exciting
This summer we’re offering more breadth and depth in all our categories. With new brands, exclusive colour options, and more stores opening – summer is exciting at CycleSurgery:
u r b a n c o m m u t e – Any bike can ultimately be a commute bike, but here we’ll collate cross, hybrids, flat bars, folding and electric bikes. Starting at £250 we have a commuter range for all budgets, and accessories such as waterproof panniers, i-phone holders and commuter computers make cycling to work a breeze.
l i f e s t y l e – This exciting department caters for ‘individuals’ and their varied lifestyles. We have bikes for all tastes from cool fixies to beach cruisers, and everything in between; bikes don’t have to be practical because they’re fashion accessories and style statements. We buy them because we love them and have to have them!
r o a d – The increased popularity of road bikes can be part attributed to the rise of the MAMIL (Middle Age Men in Lycra), and the growth in Sportives, Triathlons and charity cycle rides. Celebrities are enthusiastically speaking out about their bikes, which helps encourage new participants to the sport, and with the Olympics round the corner we envisage sales to soar in line with our medal hopes!
m o u n t a i n – The UK leads the way in mountain biking. With enviable Trail centres and rolling countryside, us Brits benefit from the world’s best mountain bike terrain. British brands Orange and Whyte are designed and tested on our doorstep making them ideal for riding in the UK, and following their success foreign brands send their bikes to the UK for development.
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at CycleSurgery
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urban commute
£499 CUBE TOWN
ORTLIEB ROLLER PANNIERS
£104.99
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BRYTON RIDER 50 GPS FROM
£189.99
MEN’S / WOMEN’S ALTURA METRO SHORTS
£49.99
urban folding
£699 KANSI 320
DAHON I-PHONE MOUNT
BROMPTON A-BAG SET
MKS FD7 FOLDING PEDDLES
£39.99
£74.99
£34.99
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The ultimate style statement for East London trendies is definitely spreading in popularity. New Spanish brand Orbea introduces their Street Dude variation to sit along side the likes of Charge, KHS, Marin, Giant, Specialized Langster, Wilier Pista and Genesis Flyer.
single speed / fixie
£699 ORBEA DUDE A20
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BELL FACTION HELMET
FIVETEN SPITFIRE SHOE
£34.99
£74.99
TIMBUK2 CLASSIC MESSENGER BAG FROM
£69.99
single speed / fixie
£569 SPECIALIZED LANGSTER STEEL
EXCLUSIVE CYCLESURGERY COLOURWAY ALSO AVAILABLE
CHARGE SPOON SADDLE
KNOG FROG FRONT LIGHTS
KNOG KRANSKY LOCK
£24.99
£10.99
£39.99
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King of cool when it comes to bikes, funky American brand Electra has an exciting range of 2 wheelers for summer cycling fun. Flat foot technology provides a more laid back relaxed riding style on their ‘Townie’; ‘Crusier’ and ‘Amsterdam’ bikes, and big tyres make them perfect for towpaths, parks and beachfronts. Some styles also feature barefoot pedals – just bring on the sun!
l i f e s t y le – w o m e n ’s
£689 ELECTRA AMSTERDAM GIRARD 3I, LA ONDA DEL SOL
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RIXEN+KAUL FOLDING SHOPPER BAG
ICEBREAKER HALO SS JERSEY
RIXEN KAUL WICKER BASKET
£27.99
£89.99
£47.99
l i f e s t y le – m e n ’s
£665 ELECTRA RAT FINK 3I METAL FLAKE GREEN
FIVE TEN FREERIDER SHOE
EARLY RIDER
£74.99
£99
GIRO SURFACE HELMET FROM
£49.99
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Adding new brands Orbea, Cube and Pinarello we have expanded this category to offer a wider selection of price points and specifications. Built for speed over distance road bikes can be used for fitness and competing, and our range offers great inspiration to get out there.
ro a d – w o m e n ’s
£999 ORBEA AQUA TTG
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GIRO MONZA
OAKLEY COMMIT SQUARE
CYCLE SURGERY WOMEN’S JERSEY
£74.99
£154.99
£39.99
ro a d – m e n ’s
£1499 CUBE GTC PRO
GARMIN EDGE 800 FROM
ASSOS HERITAGE PACK JERSEYS
SPECIALIZED EXPERT ROAD SHOE
£399.99
£132.99
£149.99
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German bike manufacturer CUBE produce a wide range of models, but are better known for their outstanding mountain bikes. They’re currently the leading bike brand in Germany and we’re excited to bring their German innovations to our customers.
m o u n t a i n – w o m e n ’s
£659 CUBE ACCESS WLS PRO
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FOX FLUX WOMENS HELMET
GORE POWER LADY JACKET
CAMELBACK CHARM
£69.99
£139.99
£34.99
m o u n t a i n – m e n ’s
£729 CUBE ACID
CAMELBACK OCTANE LR
FIVETEN MINNAAR SPD
GIRO XAR HELMET ORANGE
£69.99
£109.99
£114.99
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We employ passionate cyclists and have CyTech technicians in every store in order to ensure we offer the best service and advice in all our locations, and with more new stores opening across the country – CycleSurgery is fast becoming one of the leading retailers for everyone’s cycling needs.
For more information on any of our ranges please contact: Claire Collins Marketing & PR Manager 01483445289 claire.collins@cyclesurgery.com For images please contact: Lucy Bell 01483 445288 lucy.bell@cyclesurgery.com CycleSurgery was established in Islington in 1992 as a local repair shop. Acquired by Snow+Rock in 2007 they are now a fast-growing chain of 22 specialist bike shops and e-commerce platform selling bikes, clothing and accessories, to commuters, enthusiasts, weekend riders and families.