Cycling Meeting 2014. Ed Lancaster, ECF. Cycling tourism is booming in Europe. A recent study commissioned by the European parliament, estimated that there are now 2.3 billion cycle tourism trips across the continent per year. As well as the health, environmental and social benefits of cycle tourism, there is
growing evidence of the economic advantages too - the same study estimated that cycle tourism is now worth over €44 billion every year. In this presentation I will talk about what investments are required to help realise these benefits and provide some case studies from
across Europe showing what you can do to attract more cycle tourists."
