Sporting events in tourism

International Cycling Congress 6-8 February 2014 , Palma de Mallorca, Spain

Sporting events as powerful drivers of tourism economies: the case of the Mallorca312 – Iberostar Playa the Muro Maria Antònia Garcia, PhD, and Margarita Alemany Hormaeche, PhD, UIB

Sports tourism - Definition

• Definition of sports tourists: those who practice any outdoor activity. It has

not to be an exclusive activity: cycling, hiking, Camí dels Cavalls in Menorca, sailing, golf, etc..

Dra. Maria Antònia Garcia y Dra. Margarita Alemany Hormaeche , UIB

Sports tourism in 2012

• Sports tourism on the Balearic Islands in 2012: -

1.7 million people (13.9% of total visitors).

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Average daily expenses: 104.8 €.

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Average stay: 8.4 days .

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Total number of stays: 16.65 million.

Dra. Maria Antònia Garcia y Dra. Margarita Alemany Hormaeche , UIB

Objective of this study ďƒ˜ To estimate the economic impact generated by the Mallorca 312 - Fourth

International Cyclosportive. • Data about this event: - It takes place in a single day (Saturday).

- Most participants choose to come a few days before, so that they can do a few training sessions.

- Many participants choose to stay at the official hotels.

- A total of 1143 participants coming from more than 13 different countries participated at the fourth edition of the Mallorca312.

Dra. Maria Antònia Garcia y Dra. Margarita Alemany Hormaeche , UIB

Results of this study Socio-Demographic profile of participants: • Gender: men 89% and women 11 % • Age

Dra. Maria Antònia Garcia y Dra. Margarita Alemany Hormaeche , UIB

Results of this study Socio-Demographic profile of participants: • Education

Dra. Maria Antònia Garcia y Dra. Margarita Alemany Hormaeche , UIB

Results of this study Socio-Demographic profile of participants: • Nationality

Dra. Maria Antònia Garcia y Dra. Margarita Alemany Hormaeche , UIB

Results of this study  In order to determine the economic impact of this sporting event, we analyzed different variables • number of participants • number of travelling companions • individual expenses of each participant • length of stay  Result: the global economic impact was a 2,099,206.36 €.

Dra. Maria Antònia Garcia y Dra. Margarita Alemany Hormaeche , UIB

Conclusions of this study The presented evidences allow us to say that these events can help to increase the numbers of tourists during the off-season, although this will not imply changing “the sun and sea tourism"

that prevails in the Islands . These activities grow slowly and nowadays these events just serve to mitigate the severity of the off-season on the Balearic islands, but they do not offer a

definitive solution.

Dra. Maria Antònia Garcia y Dra. Margarita Alemany Hormaeche , UIB

International Cycling Congress 6-8 February 2014 , Palma de Mallorca, Spain

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