Cynthia Spencer Hospice Corporate Support Guide by cynthiaspencer10

Businesses you can make a difference

£460

could fund an overnight stay at the hospice

£1,000

could pay for 15 day care sessions at the Hospice

£2,400

could pay for a specialist chair to help a patient stand

“I thoroughly enjoyed giving my time to the Hospice. It was great to work as a team and make a real difference. My colleagues and I agreed that volunteering was a good way to do something for the community. It gave us a good feeling.” Steve, Nationwide staff member

£3,372

could pay for an ECG machine

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£70

could help provide transport for a Day Hospice patient to come and learn how to live an independent and happy life

Welcome from our Fundraising team Welcome to our Corporate Guide which sets out everything you need to know about the many ways your business can support Cynthia Spencer Hospice and the beneﬁts it can deliver. Cynthia Spencer is a place full of positivity, smiles and laughter. The teamwork, family atmosphere and friendly, open feeling created by each and every person who works, visits or is treated here really transfers to our amazing supporters, volunteers and groups who help us out there in the community.

Our dedicated fundraising team look forward to working with you to create a partnership that is engaging, motivating and above all, fun!

Only through fundraising can we make a real difference to the care we provide, such as: Helping patients in our Day Hospice cope with fatigue, breathlessness and mobility problems through a dedicated programme of specialist sessions aimed at helping them feel more independent.

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Our typical current supporter

Married

Female

Personal/ Fam ily connection to the Hospi ce www.cynthiaspencer.org.uk

LIKES MeeTING NEW PEOPLE KEEPING ACTIVE FEELING VALUED

Ag ed 66+

Our typical Future supporter

The Whole fun loving

Energetic

Family SCHOOL CHILDREN

parents

Creativ

ts Grandparen

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Businesses you can make a difference

What are the benefits of supporting the hospice? Enhanced staff morale, retention and team development Directly participating in community involvement activities can influence how employees feel about an existing or potential employer and increase the pride they take in their jobs. Happy staff are more productive and likely to stay in their jobs for longer while motivation is also often based on values.

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PR and social media We’re very fortunate to be well supported by our local newspapers who help us to spread the word to around 46,000 readers about our events, fundraising campaigns, news and developments. As a corporate partner we can include your support into our press releases to ensure the message is clear to local audiences that our organisations are working together. We’re also extremely active on social media with a combined audience of well over 5,000 people. Both twitter and facebook serve as excellent platforms for generating additional support

and communication with local audiences so another effective way of creating traction for our corporate partners. Improved business reputation and profile In today’s increasingly competitive marketplace, brand image and reputation are paramount. Engaging in a partnership with a charity is widely known to enhance a company’s brand awareness and positioning, differentiating it from its competitors. Association with Cynthia Spencer Hospice We are well known and loved by the local community, have great brand recognition and fantastic advocates in our staff, patients and their families. All of this creates an extremely positive association that your customers, and stakeholders can easily relate to with the assurance they are dealing with a firm which is supporting a charity they recognise and trust. Increased revenue Of more than 100 empirical studies that have examined the relationship between social responsibility and financial performance, 70% have shown a positive correlation - www.csreurope.org. Working with us will help you raise your profile in the community, increasing your brand recognition and the chance that your services or products will be purchased.

How we’ll support you to make the most of our partnership We recognise that corporate partnerships are driven by more than philanthropic desire. The fundraising team at the Hospice will work with you to develop a partnership that is strategic, integrated and mutually beneﬁcial. Our passionate and experienced team will take into account your business strategy and goals and build a relationship that ensures you are involved, updated, informed, advised and supported, helping us both to maximise the opportunities available.

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Businesses you can make a difference How Your Business can Work with the Hospice Team Building and Volunteering Days Supporting Cynthia Spencer Hospice isn’t just about making a ﬁnancial commitment – the time, passion and enthusiasm of you and your staff is just as valuable. As a Cynthia Spencer supporter your business could join us for team volunteering days, a fantastic way for your employees to get directly involved in our work at the Hospice and the heart of our fundraising activities in the community such as: • Processing donated items in our retail distribution unit • Identifying and preparing items for sale online • Decorating and helping with maintenance requirements around our buildings Challenges galore throughout the year! • Tending our grounds and helping out Here’s just a selection of our events to with planting in our Woodland Walk area encourage a little competitive spirit amongst • Bucket collections at local supermarkets your employees: and shopping centres There are also speciﬁc areas where we are looking for ongoing and reliable support from either small teams or individuals: • Collection and distribution of collection boxes around the community • Assisting our fundraising team with admin support • Maintenance of our poster sites • Helping out in our retail stores • Marshalling, organising and getting involved in the fun of our events www.cynthiaspencer.org.uk

Cycle4Cynthia National Lift Tower Abseil Colour Run Isle of Wight Challenge Trekfest – the Peaks Jump4Cynthia – skydive 3 Cities cycle ride London2Paris cycle ride 3 Peaks challenge London2Brighton 100km Visit our website for all our challenges www.cynthiaspencer.org.uk/get-involved/ challenges

Contact the Fundraising team on on 01604 973340 or email fundraising@cynthiaspencer.co.uk

Charity of the Year Adopting Cynthia Spencer Hospice as your Charity of the Year is an effective way for your business to focus its approach to charitable giving and actively involve your employees, whilst helping us to achieve greater ﬁnancial security and enhanced community support. With so many options for staff fundraising this can be a great opportunity for team building or just simply to have some fun. What’s more, with Charity of the Year partnerships

increasingly lasting more than one year, this means your business can have a deeper relationship with Cynthia Spencer Hospice as we would be delighted to extend the partnership for a length of time that matches your company’s needs. Contact Victoria Garratt on 01604 973347 or email victoria@cynthiaspencer.co.uk

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Businesses you can make a difference How Your Business can Work with the Hospice Cynthia Spencer Means Business Cynthia Spencer Means Business is a networking group with a difference. No gimmicks, just quality networking in an informal setting, decent coffee and a programme of informative presentations on key business topics. What’s more, 100% of the proceeds go to Cynthia Spencer Hospice! Meetings will be held at our Moulton Park Business Hub where there is plenty of free parking. There will be opportunities for members to host meetings at their premises too. With a variety of membership levels there are many ways businesses of different sizes can get involved.

To ﬁnd out more and to sign up visit www.cynthiaspencer.org.uk/ cynthiaspencermeansbusiness or contact Victoria Garratt, Marketing Manager on 01604 973347 or email victoria@cynthiaspencer.co.uk

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Cynthia Spencer Means Business Membership Packages BRONZE MEMBERSHIP • One place at our monthly networking meeting * • Your logo on the Cynthia Spencer Hospice website SILVER MEMBERSHIP • One place at our monthly networking meeting * • Your logo on the Cynthia Spencer Hospice website • Our logo provided to feature on your website GOLD MEMBERSHIP

MONTH £25 PER INC VAT

MONTH £50 PER INC VAT

MONTH £100 PER INC VAT

MONTH £200 PER INC VAT

• One place at our monthly networking meeting * • Your logo on the Cynthia Spencer Hospice website • Our logo provided to feature on your website • Priority booking for team building volunteering days at the Hospice or Donation Station • Half page advert in either our Spring or Autumn newsletter (10,500 circulation) • 5 complimentary places on Cycle4Cynthia or Colour Run • One day room hire at our Moulton Park conference facilities (inc. tea, coffee & biscuits) *Additional places can be booked in advance for guests at £20 plus VAT subject to availability. Your one membership place can be a different person from your organisation.

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Businesses you can make a difference How Your Business can Work with the Hospice Donating Items By donating goods (gifts in kind) or services to our Hospice, companies are able to contribute in a way that is entirely relevant to their business. Many companies also ﬁnd it more cost-effective to offer this type of ‘in-kind’ support rather than make a cash donation. Gifts of this nature provide the Hospice with invaluable equipment, technology and day-to-day goods that are necessary to run all our services, as well as goods for our shops and prizes for us to use in fundraising raﬄes or auctions.

Some companies also offer their services free of charge to the hospice, for instance, local solicitors give their time during our Make a Will activity and a local print company who store our accounts for us. All of this reduces our overhead costs and allows us to spend more on what is important - taking care of our patients and their families. Employees can also get involved in a ‘Donate, don’t dump’ initiative by having a clear out for our charity shops. Also, with our new Donation Station in Moulton Park it couldn’t be easier for your business to get rid of unwanted oﬃce furniture or surplus stock. Just simply drive up and drop them off at the door! What also works well is where each employee brings in one quality item, often something they’ve never used or worn for example and we will maximise its value through either our shops or ebay.

Contact our Donation Station Manager, Cathy Staniforth for more information - 01604 973349 or email cathy@cynthiaspencer.co.uk

Sponsorship Do you want to increase your brand exposure while benefitting from a positive association with a well-trusted local charity? Cynthia Spencer Hospice runs a number of mass participation fundraising events throughout the year which generate a great deal of air time and press coverage with local media channels, producing a perfect sponsorship and marketing opportunity for any organisation. Also sponsor advertising may be treated as allowable business expenses when working out your profits for tax purposes. When making purchasing decisions, many of today’s consumers have begun to take a much greater interest in the ethical and social practices of the companies behind the brands. Cause Related Marketing (CRM) allows companies to satisfy this rise in consumer expectations by aligning their marketing objectives with the social objectives of a charitable cause. CRM is one of the fastest growing ways for companies to form partnerships with charities, to the benefit of both parties.

Working with Cynthia Spencer on a CRM initiative could help provide you with a unique selling point for your product, leading to: • Increased sales • Improved customer loyalty • Increased perception of your company as a socially responsible brand Whether you are launching a new product or would like to support us through sales of an existing product we can support you.

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Businesses you can make a difference How Your Business can Work with the Hospice Payroll Giving Payroll Giving is a very simple, easy and tax-free way of regularly donating to Cynthia Spencer Hospice. It beneﬁts your organisation and the Hospice. Payroll Giving donations allow your employees to “Pay Less and Give More” as Payroll Giving donations are deducted before tax so each £1.00 your employees give will only cost them 80p, and if they are a higher rate tax payer 60p. This means:Cynthia Spencer Receives

£5.00 £10.00 £30.00 £50.00

A 20% taxpaying £4.00 Employee pays

£8.00

£24.00 £40.00

A 40% taxpaying Employee pays

£6.00

£18.00 £30.00

£3.00

£5

a month could fund a 90-minute home visit by one of our specially trained Hospice at Home nursing assistants

£10

a month could fund our 24-hour advice line for two days

£30

a month could fund occupational therapy support to our patients for three days

£50

a month could

fund a day’s care for a patient What are the beneﬁts to your organisation: staying in our Inpatient Unit • Your business will be seen to be more supportive and caring • Enhances staff morale – improving retention and recruitment • Improves your business’s charitable giving and social responsibility with To ﬁnd out more please visit minimal effort or cost to the employer www.cynthiaspencer.org.uk/payrollgiving • Enables you to measure the level of or email John Helm, Fundraising Manager charitable giving that your company on john@cynthiaspencer.co.uk has helped achieve. or call 01604 973340

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Match Funding Giving to charity as part of a company initiative can create a great sense of common purpose and pride amongst your employees. As an organisation you can reinforce that sense of partnership by boosting the value of your staff’s donations and providing further support to Cynthia Spencer Hospice. Three ways that your company can participate in matched giving include: • Simply agree to match your staff’s payroll giving amount • Match the money raised by staff who are participating in a fundraising event • Pay for your employees’ volunteering time with a donation to Cynthia Spencer Hospice. The beneﬁts for you: • Boost morale and encourage team building by rewarding employees for their generosity • A reduced tax bill for you – you don’t have to pay corporation tax on the money you use to match fund • Raising your company’s proﬁle and generating positive PR • Flexibility and employee involvement.

Business Hub Our Business Hub is a well-equipped conference facility which is ideal for conferences, meetings, training sessions and corporate away days. The Business Hub is the perfect place to hold a business breakfast, evening networking event, seminar, a team building day or community group. Various room layouts are available and refreshments from simple tea and coffee through to full lunches can be arranged. Unlike other conference facilities all the proceeds from the Business Hub go directly to supporting Cynthia Spencer Hospice! To make a booking please visit www.cynthiaspencer.org.uk/businesshub or contact Debbie on 01604 973340 or email debbie@cynthiaspencer.co.uk

We hope this booklet has given you plenty to think about when considering your organisation’s plans around Corporate Social Responsibility and employee team building. www.cynthiaspencer.org.uk

Businesses you can make a difference If you have any questions regarding any of the ways in which you can work with us and help us continue the excellent end of life care and support we have been giving over the last 40 years, please contact any member of the Fundraising Team on 01604 973340 or email fundraising@cynthiaspencer.co.uk

@CynthiaSHospice Cynthia Spencer Hospice Fundraising Office, Cynthia Spencer Hospice Charity, Pondwood House, Pondwood Close, Moulton Park, Northampton, NN3 6RT

CynthiaSpencerCharity CynthiaSpencerTV

Telephone: 01604 973340 Registered Charity Number 1174402 Company Number 10934348