BRACH PARIS

A next-generation hotel experience

Set overlooking the iconic Eiffel Tower in Paris’ exclusive 16th arrondissement, the inimitable Brach Paris comes with the promise of a stay in the utmost comfort close to the heart of the French capital. Designer Philippe Starck, whose vision and imagination over the years have earned him international renown, has elevated the hallmarks of casual sophistication to an art form here, unveiling a contemporary and cosmopolitan setting unique down to the very finest detail.

By Marine Pasquier

The essence of style

Allowing his imagination to roam free over its imposing 7000 m² of floor space, creator Philippe Starck has conjured up an immersive and authentic living space where 1930’s architecture rubs shoulders with Modernist flourishes including touches of Bauhaus, Dada and Surrealism. Brach Paris typifies the approach of its owners, high-end hotel group Evok Collection, whose dedication to redefining the fundamentals of luxury hospitality promises a travel experience heightened by the finer cultural aspects of life, inviting exploration and enjoyment in all its forms. Mirroring the uniqueness of each guest, none of the Brach Paris’ 52 rooms and 7 suites are the same. A harmonious variety of warm hues combines with noble and natural materials, while metal, leather and even concrete juxtapose hard textures with soft. The standard minibar has given way to a mini concept store offering a plethora of items and a wide range of books and, as a crowning touch, the suites enjoy the added bonus of a Norwegian bath on the terrace and, in some cases, even a jacuzzi looking out over the Parisian skyline.

From garden to table

The restaurant is a gourmet’s dream based on three fundamental values held dear by Brach Paris: conviviality, generosity and the joy of shared experiences. Chef Adam Bentalha warmly welcomes guests to enjoy his healthy, balanced and deliciously flavoured vision of Mediterranean cuisine, featuring aromatic dishes crafted around ingredients and exotic spices carefully selected from inspiring producers from across this sun-drenched region. Dishes from the menu, which has a brunch version for Sundays, can also be enjoyed on the roof terrace, where fruit trees, vegetable plots and beds of herbs recreate the feel of an urban garden. The bar has a similarly comfortable ambience, with decor characterised by a fusion of different influences and an equally varied cocktail menu.

Luxury, tranquillity and indulgence

The centrepiece of the establishment, the Clarins spa is a relaxing haven far from the stresses of the city, where guests can soak up the unique sensory experiences offered by a majestic 22-metre pool, sauna, hammam and Himalayan salt cave. A wide range of rebalancing, energising or detoxifying facials and massages can be enjoyed in the understated, wood-panelled setting of one of the three private treatment rooms, where Clarins protocols are applied to blend aromatherapy processes with the world’s best techniques, adding up to the ultimate in relaxation. The impressive 1000 m² gym provides another set of first-rate facilities in a vintage boxing-club atmosphere where guests can work on goals of all levels, either alone or in a group, with fitness classes and Pilates, yoga, gym and weight training sessions running throughout the day. In partnership with the Kalon Movement fitness concept, the establishment even provides guests with the option of following lessons online from the privacy of their own rooms. Some one hundred pre-recorded videos give guests key insights on how to hone their body and develop a posture as graceful as a dancer, without needing to actually be one. Offering privacy yet open to all, Brach Paris is a place of many contrasting and opposite parts that combine to give a harmonious whole that feels alive both day and night.

BRACH PARIS 1-7 RUE JEAN RICHEPIN 75016 PARIS BRACHPARIS.COM