RETHINK! Taking customer care to a new quality level
Mission
Vision
Goal
As a company with a strong history and architectural design legacy, we are committed to taking customer care to a new level of quality, by rethinking the way we develop new products and services, how we bring them to market, and how we service and support our customers. Customer care is about creating delight!
We believe in: • The simple – not the complex • Design that provides the optimal value-for-money solution – making life better, easier, and made to last • Investing resources in business, markets, and products where we make a significant contribution • Saying no to hundreds of projects – in order to focus on those that provide true value • Teamwork and a culture of market intelligence and excellence through out the entire business network
• Establish a committed, quality distribution network • Build ‘innovative’ product ranges with a competitive edge, addressing our customers’ needs and frustrations, thereby taking advantage of new technology when it makes sense • Providing the total solution. And being able to offer bespoke product solutions when doing so adds extra value to us and our customer • Win strong positions by knowing our customers • Using modern, digital tools to become more accessible – and make us appear closer • Provide solid documentation for each product, in order to gain trust and be acknowledged as experts • Ship our most popular items within 48 hours
Core development values: • Quality – it’s about craftsmanship • Sustainability – it’s about a lifetime investment • Zero-Barriers – it’s about functionality
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Manufacturing – dedicated craftsmanship and timely delivery The d line design philosophy is founded on Knud Holscher’s strong vision. Highly skilled craftsmanship being a key element. Every step from idea to launch is done with dedication. It’s what makes us able to deliver the same high quality today as in the past. Our responsibility to sustainability is about producing design with long life – up to 70% is made of recycled steel. It’s a lifetime investment. d line is Danish by heritage, but international at heart. We work with the best architectural designers worldwide. These designers chose d line as their preferred partner because we understand their design vision. It’s important for us to make product development with the user in mind, and whenever it makes sense to take advantage of new technology. Developing the CUT lever handle in cooperation with the architect and occupational therapists, or the FRIDAY internet connected smartphone lock based on an international development platform is the approach we like to take. We have our own production facility and are therefore in total cost- and price control. Also, we are committed to ship all standard products within 48hours. We take pride in taking customer care to a new quality level.
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Local support – your solution provider As a company we have a clear vision – to elevate customer care by offering increased professionalism, close dialogue, and greater accessibility. The value of d line as a partner is about our commitment to our customers, their clients and the users. We have offices in all of the world’s major design hubs: Copenhagen, Dubai, Singapore, Amsterdam, London, and New York – and an exclusive certified network of distributors in 40 countries. Our strong worldwide team of experts is dertermined to carry this legacy into the future. One of the results of these partnerships is that customers will have fast and direct access to extensive knowledge and well established, quality brands at several pricepoints – in addition to a catalog of brand partnerships approved by d line. It’s a matter of trust. • • • • • •
Specification support Local support Samples for real life room mockups Seminars and training Washroom sanitary panels service (ask your local d line office) Product presentation Our new d line operations are dealing under the corporate brand name d line – and in cases of acquisitions, like in the UK, you will find their established corporate name added to the logo.
Multiple brands for multiple segments Segment 1: Exclusive high end 1971 d line
Domiciles Single segment with single brand
Culture Commercial
Segment 1: +Exclusive high end d line
All segments with single brand
Segment 2: +Housing Segment 3: +High-traffic
The Knud Holscher range
Segment 1: +Exclusive high end Segment 2: +Housing
2016 d line
Collection of IKONS by d line BIG IKON by d line
Segment 3: +High-traffic Segment 4: +Care Segment 5: +Design&build
BASE by d line
Segment 6: +Consumer
The total solution – by Knud Holscher This range is probably the safest, most flexible, and most future-proof, in the world! Knud Holscher is a legend and the last of the major Danish architects still living who has worked side by side with Arne Jacobsen, one of the greatest Danish postwar architectural heroes. Holscher’s influence is unavoidable in the design category for everyday life. He does not create objects. His vision is about things that work and therefore slip into our daily lives – maybe without our knowing it. Because they are thorough in every detail. Because the quality is made to last. Because the design is intuitive and the comfort ergonomic. What Knud Holscher does best is approach design as a whole to create a completeness across contexts. Each item is so worked through that you never doubt its function. Think of the d line toilet brush holder for which the lid conceals the brush. Or the d line soap dispenser that, even twenty years after its introduction, is still timeless and unique. The d line sanitary panel system designed to enable the architect to mix and match modules as he pleases. And of course, probably the most complete hardware range to supply everything needed for a high functioning door. For d line and for other brands, Holscher has received 70-80 international design awards. We call the wall-mounted sanitary line, SQUARE. Our bathroom range, CLASSIC. And the lever handles are simply named after their shapes. Facts: • 4x grinding - unmatched surface treatment • The unique ‘sharp bend formular’ • One range, several finishes: brushed, polished, color • Flexible - bespoke or modular design • AISI 316 stainless steel
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Introducing the Collection of IKONS by d line IKONS are design classics born from passion! In the 1950s, an iconic designer, through a passion for true handcraft and striving towards perfection, created the first architecturally designed lever handle. This designer was the renowned Arne Jacobsen. For d line the AJ lever handles was the beginning of an iconic collection of beautifully designed lever handles – Collection of IKONS. All made between 1950 and today with Bjarke Ingels being our most recent IKON addition. The development of the internet connected smartphone lock for the conscious home, is based on an international development platform with BIG and Friday Labs. Today IKONS is a hardware range – but it need not be in the future. We would like to invite you into the amazing world of the Collection of IKONS, where you can discover truly unique lever handles in various materials and shapes, and experience the ideas and inspiration behind them. Every lever handle comes with a unique story. The Collection of IKONS is d line’s tribute to the exceptional work of a selection of architectural designers. We enjoy working with the best.
Annelise Bjørner
Arne Jacobsen
Henning Larsen
Jean Nouvel
Bjarke Ingels
Comming soon
Made for Lousiana Museum for Modern Art
Made for the SAS Royal Hotel
See all the designers at dline.com
Simply BASE – 100% competitive pricing structure BASE by d line is the new range of door and sanitary products that offer an affordable solution when other alternatives fail. We understand the need to have choices and that sometimes cost constraint occur whether it is a project that is faced with expectations that are perhaps too high, or simply an over-spend on the build.
10 years guarantee EN 1906 - category 4
360o quality DESIGN CLASSICS SINCE 1971
d line is the innovative design leader of architectural hardware since 1971 and was founded on Knud Holscher’s strong design philosophy. Based on 44 years of Danish design legacy, d line today offers solutions regarding hardware and sanitary product designs within its 2 brands: d line and IKONS, with Arne Jacobsen, Henning Larsen, and Bjarke Ingels, among others. d line has a global network of exclusive distributors and project specifiers who support projects with expert knowledge for optimal architectural solutions, thereby completing the 360˚ d line quality experience. e.com nm d l i n ed. cl i o
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Everything in d line is linked together. From the products and flyers to the seminars. The d line brand universe has won several awards for its aesthetic and high-quality one-visual-line concept. In the past as well as today, we have kept the qualities of the visual graphic ethos – just re-vitalizing part’s of the concept ...
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Design is in the detail
From the top: Arne Jacobsen, Henning Larsen, Jean Nouvel, Bjarke Ingels and Knud Holscher
Unique hand-made quality
We are where you are!
Custom-made by you!
DANISH BY HERITAGE, INTERNATIONAL AT HEART
TOTAL CONTROL OF PRODUCTION – COST AND DELIVERY
ACCESSIBLE IS ABOUT BEING THERE!
Are you looking to build your personal design statement? We are here to help!.
d line is founded on Knud Holscher’s strong design philosophy: “Modest design that is designed to last”. Knud Holscher has won more than 70 design awards and is one of the most influential designers in Scandinavia. Holscher began his career at the studio of the world-famous Arne Jacobsen. Young Holscher was put in charge of St. Cathrine’s College in the UK. Several great buildings and design objects have followed since then. Among d line’s IKONS are also Jean Nouvel, Henning Larsen, Arne Jacobsen, Bjarke Ingels and more ...
d line has its own production facility that is specialized in the manufacture of handmade and bespoke item production. d line is a manufacturer characterized by design by renowned architectural designers. These designers chose d line as their preferred partner because we understand their design vision and transform ideas into products of outstanding quality. d line has total cost control, and is thereby also in price control. Furthermore, we deliver all standard products within 48hours. We take pride in taking customer care to a new level!
d line employs approximately 70 people in 7 countries and we market our products in over 40 countries. We have offices in all major design hubs in the world: Copenhagen, Dubai, Singapore, Amsterdam, and London. The breadth of design items and our ability to custom-make products enables us to tailor each specification to meet your individual needs. And you can get the help you need within minutes.
The new d line color concept offers you the opportunity to access d line design classics in exclusive metal colors, full colors, an invisible antibacterial coating or solid metals such as brass or stainless steel. We provide different colors and coating processes for different purposes. Take a look at our 4 color favorites that have become our standards and that provide a world of new opportunities.
FULL COLORS - Antracit and Umbra We have introduced two sophisticated yet durable colors, Antracit and Umbra included in our standards. Depending on the project size, we will strive to meet your special color demands.
Furthermore, if you have a building project of a certain size, we can custom-make the color exactly to your specifications. It’s your choice!
Real life colorfull photos - simple and rustic rather than artistic
A selection of our
most popular designs
COMING SOON! d line U- and L leverhandle in solid brass
With few exceptions, we can provide different colors and coating processes for almost all our products, so that you can equip a total door, bathroom or washroom. We handle each order as a 'custom-made special'. Download our flyers from, www.dline.comcatalogues, and learn about our complete portfolio.
Danfoss favour the all-in-one solution In 2008 the multinational company Danfoss chose white d line washroom panels as their preferred choice. 2016 Danfoss installed another 41 panels: “We like d line panels because design matters to us and our corporate image. And it’s very practical to have everything within one frame – and nothing standing on the floor”, states Berit Christensen, Interior Design at Danfoss Global Service.
It’s space-saving and safe It unlocks faster and cleans better and faster, with no obstacles on the floor. Each module has a snap-lock, which in combination with a new improved lock, releases all individual modules in one quick go. It’s easy to operate and easy to refill. If needed you can take out each individual module. The panel system was designed with the user in mind, not to adapt to a certain manufacturing process.
· Installation in 15-20 minutes · One-point locking mechanism – turn the key and all modules opens. It automatically relocks
Coat hook w/pin Round coat hook
· Low maintenance
CLASSIC
· Maximum wall projection of 21mm All d line hardware solutions and accessories for the washroom and bathroom are based on impeccable design solutions, intrinsic functionalism and installation techniques developed though years of wisdom and experience. Both our hardware and sanitary product lines are made with 316 stainless steel and are available with brushed or polished surfaces. Depending on the product we also do other metals eg. solid brass.
· Shallow recess depth of only 106mm, and width 306mm · Varying hight from 342mm to 1692mm depending on how you chose to mix the modules
Wall mounted paper towel dispenser
Project: Danfoss A/S Project: The Royal Danish Playhouse, Copenhagen
Architect: Lundgaard & Tranberg Architects
Toilet paper holder
Toilet brush holder and brush
Classic soap dispenser
Leverhandles d line or IKONS eg. AJ, U- or L-shape
Overhead door closer
Danish Design by heritage Back in the 1960s, young Knud Holscher was put in charge of Sct. Catherine’s College in Oxford by world-famous architect and designer Arne Jacobsen. Holscher couldn’t find lever handles or bathroom accessories designed as a unified line. This was the beginning of d line. Together with great Danes such as VOLA, Louis Poulsen and Fritz Hansen d line share the heritage of design created by Arne Jacobsen. Where’s the next big thing? As a Danish based architectural design company d line’s design legacy has deep root in the Danish tradition of creating new mega trends: New Nordic cuisine has become famous in recent years, and Nordic Noir film is gaining a worldwide reputation even as we speak. At d line we have initiated a new design cooperation with the Bjarke Ingels Group, as we believe BIG will become the next big thing ...
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d line support true, architectural design and sponsor the exhibition ‘Danish design in everyday life’. Visited by 3,000 people already, and now goes on tour. First stop is Paris.
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In 2006 d line was acquired by Sanistål. In 2010 d line became an independent company owned by industry leading investors
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The ar+d Emerging Architecture Award was developed in 1999 in cooperation with the London-based Architectural Review. It’s a competition for architects under the age of 45. Today it’s the world’s leading competition for young talents.
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d line is awarded The Danish Industrial Graphic Prize for its highly original graphic expression. Surrounding its product line with a consistent visual ethos since 1981
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ODENSE UNIVERSITY Before 1971 there was no complete, coordinated hardware range. With Knud Holscher and the classic ‘bend formular’ d line was born, and the first U-shape Ø14 mm was designed
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