All Grown Up Toolkit by d. krassner

All Grown Up FROM DIAPERS TO… DETENTION 4… 3… 2… 1… Grow Up! It’s the babies you’ve come to know and love after 10+ years on the air. Only now, they’re All Grown Up. Tommy, Angelica, Phil and Lil and the rest of your Rugrats favorites are now preteens…going through the rigors of trying to find a place to fit in… ways to survive girl and guy trouble, finding their individuality… and making it through junior high. Braces and all. When they’re not hanging out at school, especially the cafeteria or the quad, you can usually find the gang at the neighborhood after-school hangout, the Java Lava cyber café, owned by Chuckie and Kimi’s parents. And along with the familiar Rugrats, Stu and Didi Pickles are here, Drew and Charlotte Pickles, too, Betty and Howard DeVille, the Finsters and the Carmichaels. Even Spike is around for more action, although he moves a bit slower! So sit back and tune in to the Rugrats ten years in the future, facing brand new adventures as they grow up, but not apart, in All Grown Up.

Tommy Pickles Now, rather than being the fearless leader of the group, he often lets others take over, content to just be part of the gang. But that doesn’t mean he’s boring. In fact, this budding filmmaker has been known to stir up a little controversy with his (sometimes) candid videos.

Preteen Talk: • If that’s what being eleven’s all about, I’m clinging to ten till I’m forty • Something brilliant will come to me • First one with a brain-freeze wins

OM MMY TT O Y

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• I’d say “nice outfit,” but that’s a degree of lyin’ • GO!

Chuckie Finster

This reformed worry-wart is now becoming rebellious – but not too – in his quest to stop being “vanilla.” “Chuck” can sometimes be found bucking school rules by gluing the basketball team’s sneakers to the boys room ceiling, cutting class (by going to the nurse’s office) or making a copy of his butt on the school copy machine.

Preteen Talk: • She’s the prettiest, smartest, funniest girl in school • I’m gonna be visible, easy to see, big print Finster • Does my image scream dork?

• Today I’m takin’ a stand for coordinately challenged kids all over the world!

CHUCKIE

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A N G E L I C A ANGELICA

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Angelica Pickles Some things never change. Much. Angelica is still bossy, but now she sometimes sees the other side of things. This follower of the latest trends, who wants nothing more than to be in with the cool crowd, is a reporter for the school paper and has her own online advice chat site, “Ask Angelica.”

Preteen Talk: • As the school paper’s newest ace reporter… • I guess it was “touching,” if you like that sort of thing • Second place does not a winner make • Hold on there, sister • Trust me, I know evil when I see it

dil 7

Dil Pickles He’s a true original, wandering around school with dentures hanging from his stocking cap… taking part in “guess the smell” activities that include Phil’s armpit and unidentifiable foods… even volunteering to be Phil’s twin when Lil asserts her independence. As a matter of fact, Vice Principal Pangborn once suggested to Stu and Didi that Dil might be a little too original. And that couldn’t make Didi more proud.

Preteen Talk: • Dad I’m gonna need your “Button Gwinnett” on this permission slip • Van Gogh… an artist so passionate he cut off his own ear… of course he had trouble wearing ear muffs after that… • Some people call ’em chores. I call it PR • Now’s the part where you’re supposed to look guilty and beg me not to tell Mom

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Preteen Talk: • Nothing wrong with a little friendly competition • GET OUT! • Singing...is who I am • Tell her you know all about you-know-what and threaten to tell you-know-who

• I didn’t think there was anything worse than Angelica’s singing…until I saw her act • You could water the football field with that drool, girlfriend

Susie Carmichael Susie loves nothing more than to sing. But that aside, she’s still a top student and defender of the little guys when she thinks they’re being dissed. Susie’s popular, and her childhood rivalry still simmers under the surface of her enduring friendship with Angelica.

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S U S I E

Phil DeVille Phil’s been a little slow to catch up with the rest of the gang. He still thinks gross things are great and throwing spitballs is a good time. And while he really loves his older sister (by 2 minutes), he also understands her need for independence, so spends much of his time with buds Tommy and Chuck.

Preteen Talk: • Yeah, you totally rock, for like, around here • So what are you saying? I’m immature? • You’re accident prone • That’s fun to watch • Just because it was moldy doesn’t mean it was bad

• Step back... I think his hormones just kicked in

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Lil DeVille Sheâ&#x20AC;&#x2122;s really forged her individuality, having her own group of friends and interests apart from those of her twin brother, Phil. In fact, slime and grossness are no longer what she considers part of a good time. But what is, is speaking her mind and being loyal to her friends.

L Lii l

Preteen Talk: • Did Sean just acknowledge your existence? • Let’s hit it • Hey! I can say he’s a jerk or a slob, or gross, but you guys can’t • You are so socially inept! • Pangborn alert! • Evasive maneuvers! • Take it off, quick! • It went out of style three weeks ago!

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Preteen Talk: • Say no more • If it gets out that I watch “The Dummy Bears” I may as well make a reservation at the loser convention

• I’m your sister and sister trumps friend • Is it me, or is that kinda pathetic? • Don’t sweat it girlfriend!

Kimi Finster Kimi is fiercely independent and totally stylin’, to the point of having dyed her hair pink once (okay, only down the middle!). She’s the exact opposite of her brother, but they’re still good friends. And now that they’ve grown up, you’ll even catch Kimi hanging out with Susie or defending Angelica!

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G UP P GR RO U PO OSES P S

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inkline: 491 45c,90m,85y,20k inkline: 513 45c,90m

Hair 2623 70c,100m 40k

CHARACTER

shadow: black 100k highlight: 255 70c,100m,10y

T-Shirt

shadow: 279 70c,35m

7416 55m,55y

T-Shirt 101 70y

inkline: 7511 25c,60m,90y,15k shadow: 138 15c,55m,90y,5k highlight: 121 15m,75y

Sleeves 298 60c

Pants 640 100c,20m 10k

Trim 143 35m,85y

shadow: 7462 85c,50m,30y,40k highlight: 7458 60c,10m,20y

Socks &Soles

shadow: 286 100c,70m

Shadow

Shorts

545 30c,10m 10y

7459 75c,35m 30y,10k

highlight: 638 75c,5m inkline: 146 25c,60m,100y,20k

Hair

Shoe Details 5865 30c,20m 65y,10k

116 15m,100y

Tommy shadow: 5825 45c,40m,70y,35k highlight: 5855 40c,25m,65y,20k

Soles 551 40c,15m 15y

Dil

shadow: 124 10c,40m,90y highlight: 113 10m,70y

shadow: 7468 80c,5m,20y,45k

Eye Shadow

highlight: 637 60c,10m,20y

5165 20c,25m

shadow: 645 55c,35m,15y,10k highlight: 545 30c,10m,10y

Shoe 5835 40c,30m 70y,25k

Sleeves shadow: 299 85c,20m

2727 85c,60m

Earring

shadow: 2726 90c,80m,5y highlight 279 80c,50m

298 50c,3y

shadow: 702 15c,80m,40y,5k

Watch Bangle

shadow: 7452 60c,50m highlight: 2707 35c,20m

701 70c,45m

Shirt 2717 40c,25y

Angelica shadow: 2736 100c,90m,15y,10k

All numbers above refer to PANTONE速

highlight: 7461 90c,40m,5y,5k

The colors shown on this page and throughout this style guide have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards

PANTONE速 is a registered trademark of Pantone, Inc. PANTONE速 colors, the standards for which are as shown in the current edition of the PANTONE Color Formula Guide.

highlight: 149 25m,50y

Shirt

Shoe Details 116 15m,100y

shadow: 7418 20c,75m,70y,5k

COLORS

shadow: 545 30c,10m,10y

white

highlight: 291 40c

Hair shadow: 110 20c,30m,80y,5k highlight: 607 5m,25y

Slip & Bracelet 292 60c,20m

Skirt

highlight: 699 50m,30y

shadow: 659 70c,45m highlight: 291 40c,10m

293 100c,70m 5y shadow: 2577 55c,70m,5y,5k highlight: 7437 20c,50m trim: 2665 60c,60m

Shoe 7438 30c,60m

Sole & Dots

shadow: 2725 80c,75m,15y,10k

2655 60c,70m

highlight: 2645 45c,55m

Shoe

7459 70c 5y,30k

inkline: 1817 55,90m,95y,45k

Hair 160 20c,70m, 100y,15k

Hair violet 85c,85m, 35k

shadow: 1685 30c,80m,100y,40k highlight: 153 15c,60m,95y,5k

shadow: 610 10c,20m,75y highlight: 100 5m,40y

inkline: 1815 30c,90m,100y,45k

Hair 173 80m 100y

shadow: 180 15c,90m,100y,5k highlight: 1655 65m,90y

Frames 2583 50c,70m

shadow: 2603 70c,80m,10y,10k highlight: 2573 40c,65m

Shirt

114 10m,90y

224 10c,75m 15y

116 15m 100y

watch band shadow: 7543 Watch 50c,30m,25y,10k face 270 watch band, braces 40c,40m, and buttons: 5445 15y,10k 35c,20m,20y,5k

shadow: 2385 30c,80m highlight: 210 65m,15y

Pants 368 50c,85y

highlight: 7424 95m,60y

Shoe 186 100m,90y, 10k

Chuckie

Skin

0-50 10-0

INSIDE MOUTH

Tongue

197

7521

2995 85c,25m 15y,5k

Skin 1385 60m,100y, 10k

Shirt &

highlight: 258 60c,75m,20y,30k

Soles shadow: 2935 95c,55m,15y,10k highlight: 2985 80c,5m,20y

highlight: 1365 5c,45m,90y

shadow: 727 20c,35m,55y,10k

Phil

highlight:pms:7499 10m,35y

shadow: 2587 65c,75m,20y,35k highlight: 2573 45c,70m,15y,10k

Eye Shadow 5165 20c,25m

Soles

Pattern 265 50c,70m

Shoe Top 2583 65c,80m 35y

Hair 160 20c,70m, 100y,15k

shadow: 1685 30c,80m,100y,40k highlight: 153 15c,60m,95y,5k

269 80c,100m 10k

Susie

shadow: 2695 95c,100m,30y,30k

shadow: 7405 5c,20m,90y outline: 118 30c,40m,95y,40k

highlight: 258 60c,90m

Duck

Trim

114 10m,90y

224 10c,75m 15y

shadow: 240 30c,80m,20y,10k highlight: 223 5c,60y

Bangles & Headband 186 100m,90y, 10k

trim: 2975 30c,5y

262 45c,100m, 55k

highlight: 4995 30c,70m,60y,35k trim: 480 20c,50m,50y,35k

PANTONE速 is a registered trademark of Pantone, Inc.

highlight 5275: 75c,70m,20y,50k

trim: 2572 30c,45m

Pants

shadow: 477 40c,70m,65y,75k

188

shadow: 5255: 70c,65m,35y,80k

Flower

shadow: 7449 75c,100m,80y,40k highlight: 261 50c,100m,40k

base

highlight: 7493 45c,20m,55y,10k

inkline: 1817 55,90m,95y,45k

hightlight: 2365 Shoes,bow, 35m sweater shadow: 681 230 20c,65m,10y 50,5y

7506 20m, 40y

shadow: 371 60c,25m,70y,40k

Kimi 5265 80c,80m 30y,60k

shadow: 470 25c,75m,100y,15k

Earrings 116 15m,100y

shadow: 2597 70c,80m,15y,15k highlight: 2645 45c,55m

highlight: 578 35c,25m,65y,15k

Shoe Bottom 520 75c,85m 30y,35k

Shoes

Lips 1675 30c,90m, 100y

shadow: 525 70c,80m,30y,65k

shadow: 5757 50c,30m,75y,40k

Belt

20-40 40-0

35-100 85-40

shadow: 290 30c,10m,10y

shadow: 125 15c,35m,95y,5k highlight: 113 5m,90y

shadow: 194 30c,100m,65y,10k highlight: 205 90m,20y

All Characters base

highlight: 366 35c,75y

Pants 5767 40c,30m 70y,25k

trim:7503 35c,40m,65y,25k

base highlight shadow

0-5 10-0

Eyelids 153 20c,65m 100y

637 50c,5y

shadow: 187 25c,95m,100y,10k

0-10 20-0

shadow: 363 70c,20m,85y,5k

T-Shirt 326 80c,50y

collar: 633 85c,20m,60y,10k

inkline: 470 30c,70m,75y,40k

4695 40c,65m, 65y,70k

Shirt

trim 100% white

7401

Shirt, clips,socks 211 75m,10y

624 60c,25m 70y,5k

shadow: 632 85c,15m,50y,5k highlight: 325 65c,35y

shadow: 188 30c,95m,100y,45k

Shoe

155

saturn shadow: 110 10c,30m,95y saturn ring: 186 100m,90y,10k saturn ring shadow: 187 25c,95m,100y,10k

Hair

ALL Characters except for Susie's skin

101

5m,60y

Skirt Saturn

shadow: 542 60c,25m,5y highlight: 291 35c

T-Shirt, skirt stripe

outline: 118 30c,40m,95y,40k

Freckles 7511 20c,60m 90y,5k

highlight: 266 85c,85m,15y,10k

shadow: 7405 5c,20m,90y

Duck

shadow: 240 30c,80m.20y,10k highlight: 223 5c,60m

inkline: 2583 70c,75m shadow: 2695 95c,90m,30y,60k

Soles& Buckle 651 30c,15m 10y

shadow: 652 45c,30m,15y,5k highlight: 650 20c,10m

shadow: 632: 85c,15m,50y,5k highlight 325; 65c,35y

Skirt

T-Shirt

2995 85c,25m 15y,5k

326 80c,50m

highlight: 2985 80c,5m,20y

Lil

Shoe 4985 70c,90m 100y

shadow: 5415: 42c,8m,40k

shadow: 2935 95c,55m,15y,10k

highlight 5435; 13c,3m,17k

PANTONE速 is a registered trademark of Pantone, Inc.

Drawstring & Bracelet 5425 55c,25m, 25y,10k

Soles 7433 75m,15y 15k

shadow: 7434 100m,10y,35k highlight: 7432 55m,3y,10k

Character-Specific icons

SIZE

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COMPARISON Limited Color Palette Angelica

Dil

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Tommy AGU_GE_14

Chuckie AGU_GE_19 AGU_GE_03

AGU_GE_02

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Kimi

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Hair PANTONE速 2613

Hair PANTONE 114

Skin & Shoes PANTONE 155

Skin PANTONE 155

Pants PANTONE 2995

Tongue PANTONE 197

Shirt Sleeves 7459

Shirt Sleeves & Dress PANTONE 293

Shoes PANTONE2995

Shirt PANTONE 2717

Shoe Details PANTONE 114

Polka Dots, Bracelets. Shoes PANTONE 2655

Tongue PANTONE 197 Shirt, Shoes, Eyes & Teeth White Mouth & Outline Black

Earring, Bracelets & Slip PANTONE 292

Hair, Freckles, Shoes & Planet Ring PANTONE 173 Skin PANTONE 155 Planet PANTONE 114 Tongue PANTONE 197 Glasses & Watch Face PANTONE 2655

Hair & Shirt Trim PANTONE 7416

Hair & Shoes PANTONE 4695

Hair PANTONE 160

Hair & Shoe Soles PANTONE 2613

Skin PANTONE 155

Skin PANTONE 1385

Skin & Shoe Soles PANTONE 155

Skin PANTONE 155

Tongue PANTONE 197

Shirt & Tongue PANTONE 224

Tongue PANTONE 197

Shirt PANTONE 114

Headband, Lips & Bracelets PANTONE 1675

Shirt PANTONE 326

Sweater, Tongue, Shoes & Bow PANTONE 197

Shorts & Shoes PANTONE 7459

Shirt & Watch Band PANTONE 637

Shoes,Socks, Eyes & Teeth White

Pants PANTONE 368

Mouth & Outline Black

Shoe Soles, Eyes & Teeth White

Teeth & Eyes White

Mouth & Outline Black

Shirt & Earring PANTONE 114 Pants & Flowers PANTONE 269 Buckle, Shoe Soles & Pant Trim PANTONE 651 Mouth & Outline Black Buckle Detail, Eyes & Teeth White

Pants PANTONE 5767 Shoes PANTONE 2995 Duck PANTONE 114 Mouth & Outline Black Eyes & Teeth White

Shirt Trim & Shoe Soles PANTONE 224

Shirt, Socks & Barettes PANTONE 224

Shirt PANTONE 326

Shirt PANTONE 114

Duck PANTONE 114

Skirt PANTONE 624

Skirt & Bracelet PANTONE2995

Boots PANTONE 2583

Outline Black

Mouth & Outline Black

Eyes & Teeth White

icons Character icons were created based on a feel for each particular character. The character icons SHOULD ONLY BE USED WITH THE CHARACTER FOR WHICH IT WAS NAMED. For example, you can use the star icon when creating Angelica designs, but never when creating a design for Susie or Chuckie.

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AGU_GE_05

Susie AGU_GE_18

Phil AGU_GE_08

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The icons NOT named for a specific character (those on the purple background) can be used for any character. If you have any questions, just ask us!

PANTONE速 is a registered trademark of Pantone, Inc.

Lil

AGU_GE_01 AGU_GE_13

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Slammin' Graphics AGU_GE_26

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AGU_GE_21

AGU_GE_25

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AGU_GE_22

AGU_BG_01

AGU_BG_02 AGU_BG_04

Do not use this background for apparel.

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PAT T E R N S

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The All Grown Up logo may NOT be altered or skewed, but it can be rotated to best work with your design. The All Gown Up logo may be printed in either 4-color-process or 3 color pms spot. The Nick logo MUST be printed in pms 021. If limited to one color, the black and white version of the logo may be used. Do not use any part of the logo as a separate design element. The logo may NOT be cropped or bleed off the edge of a page. There are two distinctly different All Grown Up logos, which have very different uses. Please use AGU_Logo_01 for apparel and on actual products (NOT product packaging). AGU_Logo_02 is for use on packaging, DVDs, videos and publishing materials. If youâ&#x20AC;&#x2122;re not sure which one to use, when... just ask!

AGU_Logo_01 AGU_Logo_02

Logos are not cleared for all product categories. The acronym AGU can only be used on audio/visual, stationery and paper products. It cannot be used on clothing, sporting goods, toys, games or any other products. Just ask your Nickelodeon representative for clarity on all logo uses.

The Klasky Csupo logo must appear on all packaging. If the Klasky Csupo logo DOES NOT appear on packaging because of space constraints, YOU MUST ADD the following as the last legal line: Created by Klasky Csupo, Inc. ON ALL ADVERTISING AND PROMOTIONAL MATERIALS ONLY (POPs, Print Ads, In-Store Signage, Banners, Displays, etc.), the following must appear as the last line of legal: Created by Arlene Klasky, Gabor Csupo and Paul Germain.

AURA T-26 Fonts

1-800-T26-FONT WWW.T26.COM

FONTS

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+

BLOCKER abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+

FONTSHOP

1-415512-2093 www.Fontshop.com

ECTOPLASM T-26 Fonts 1-800-T26-FONT

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+

WWW.T26.COM

Acting ALL GROWN GROWN UP

All Grown Up isn’t just a show, it’s an attitude. And one that should come shinin’ through when you’re creating products around the show. The look comes at ya, it doesn’t lay flat... shapes and forms break the space, they’re not contained... designs are off-center, not smack-dab in the middle... with off set strokes and thick and thin outlines. So when you’re thinking about All Grown Up goodies and promo materials, get this:

iconic Attitude 35

iconic Kids and symbols just go together. So let 'em add some spice to your designs as graphic elements that give your products and packages a more stylized, sophisticated feel. You can use icons as holding shapes for copy on boxes, and as integral parts of design on products like watches (hey, put ‘em on the watch band!) and apparel.

Attitude Products and promotional stuff for All Grown Up should say it with attitude. You know, with in-your-face graphics, neon and metallic colors, wild patterns and innovative materials and fabrics that’ll make other kids say, “All that and then some!”

Lingo: Here are some words to inspire or confuse you. Those kids! That’s so… • Puh-leeese! • All that • Chillin’ • Chill • Check it out • Phat • No limits • Sick! • Slammin’ • The bomb • Kewl • Whatever! • All that and then some! • Fly • HELLO! • Homegirl • Grrrl • Kickin’ • Kickin’ it •

When creating any products, especially clothing, keep it real by keepin’ the All Grown Up characters in mind. They’re today’s kids who want to stand apart, but not too. They want to fit in, without seeming like followers. So design stuff that reflects this, that is current, without being common… unique without being outrageous!

You go girl! • Totally • Way cool • Amped • SWEET! • Dig it • That’s brutal • You with me? • You rock! • Don’t sweat it, girlfriend • Radical • No way • I’m outta here • Not a chance • Prime • Wassup? • Say no more • Let’s hit it • Bring it on! • Yeah, right! • Heavy • Bling-bling

Acknowledgements Creative Resources: Tim Blankley Sergio Cuan Eric Squires Ira Rosenberg Erin Blankley Brian Smith Steve Crespo Joe Bianco Elise Rouse Jenine Pontillo Annie Tao Debra Krassner Kristen Yu Lori Szuchman

Creative Director Art Director Studio Manager Senior Designer Senior Designer Character Art Manager Character Artist Illustrator Production Manager Production Designer Production Artist Senior Copywriter Junior Copywriter Product Development Coordinator Rivoli Design, Inc. - Digital Inkers Special Thanks to Klasky Csupo.