Holiday Heroes positioning statement Creative Essence: With the Teenage Mutant Ninja Turtles, boys (young and old) can be part of the most butt-kicking, pizza-loving team of secret superdudes EVER.
Strategic Positioning: Our strategy for Fall/Winter 2015 is to focus on the fast-paced action of this iconic brand. This theme gets Turtles fans ready for holiday fun and festivities.
Theme Overview: Green greetings from the Teenage Mutant Ninja Turtles! With bright and bold colors, touches of humor, and a hand-drawn feel, this theme will get ninjas of all ages into the holiday spirit! Season: Fall/Winter 2015 Demo: All Retail Category: Apparel, Gift, Stationery, and Home Please do not mix art from different themes. Talk to your Nickelodeon contact about retail strategies for this theme.
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Holiday Heroes fonts
These fonts are provided for creative reference only. Actual use of the fonts may require your business to secure its own font software license, at its own cost, directly from the font owner.
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Holiday Heroes general phrases
Happy Holidays Have a Turtle-y Awesome Holiday! Holiday Heroes Get into the ninja spirit! Green Greetings! Holiday Heroes Coming Through! Holiday Party Dudes Ho! Ho! Heroes! Holiday Heroes in a Half-shell From our sewer to yours! All I want for Christmas is...PIZZA!
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Holiday Heroes character poses Files available at nickcentral.com
T MNT_CL _FW1 5 _ H H _ Mike _0 0 1
T M N T _C L_F W15_ H H _ Raph_003
T MNT_CL _FW1 5 _ H H _ L e o_0 0 2
T M N T _C L_F W15_ H H _ Leo _001
T M N T _C L_F W 15_ HH_ Leo_ 003
T M N T _C L_F W 15_ HH_ R ap h_ 001
TM N T_ C L_ FW 15_ HH_ D on_ 001
TM N T_ C L_ FW 15_ HH_ R ap h_ 002
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Holiday Heroes character poses Files available at nickcentral.com
T MN T _ C L_ F W15_ H H _ R a p h _ 0 0 4 _ a l t
TMNT_CL_FW15_HH_Raph_005_alt
T MN T _ C L_ F W 1 5 _ H H _ G rp _ 0 0 1 . e p s
TM NT_ CL _ FW1 5 _ HH_ G rp_ 0 0 2
TM NT_ RT_ G rp_ 0 1 0
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Holiday Heroes icons Files available at nickcentral.com
TMNT_CL _ F W15_ H H _ I C ON _ 001
TMNT_CL_F W15_ H H _ I C ON _ 006
T MN T _ C L _ F W 1 5 _ H H _ IC O N _ 0 0 2
T MN T _ C L _ F W 1 5 _ H H _ IC O N _ 0 0 7
T MN T _ C L_ F W15_ H H _ IC O N _ 0 1 1
T M N T _ C L _ F W 1 5 _ H H _ IC O N _ 0 0 3
T M N T _ C L _ F W 1 5 _ H H _ IC O N _ 0 0 8
T M N T _ C L _ F W 1 5 _ H H _ IC O N _ 0 1 2
T M NT_ CL _ FW1 5 _ HH_ I CO N_ 0 0 4
TM NT_ CL _ FW1 5 _ HH_ I CO N_ 0 0 9
TM NT_ CL _ FW1 5 _ HH_ I CO N_ 0 0 5
TM NT_ CL _ FW1 5 _ HH_ I CO N_ 0 1 0
TM NT_ CL _ FW1 5 _ HH_ I CO N_ 0 1 3
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Holiday Heroes color palette: baby Files available at nickcentral.com
PANTONE 205c
PANTONE 629c
PANTONE 365c
PANTONE 2645c
PANTONE 431c
The colors shown on this page and throughout this style guide have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE® is a registered trademark of Pantone, Inc. PANTONE® colors, the standards for which are as shown in the current edition of the PANTONE Color Formula Guide.
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Holiday Heroes compositions: baby Files available at nickcentral.com
TMNT_CL_FW15_HH_COMP_001
TMNT_CL_FW15_HH_COMP_002
TMNT_CL_FW15_HH_COMP_003
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Holiday Heroes patterns: baby Files available at nickcentral.com
TMNT_CL_FW15_HH_PTN_001
TMNT_CL_FW15_HH_PTN_002
TMNT_CL_FW15_HH_PTN_003
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Holiday Heroes patterns: baby Files available at nickcentral.com
TMNT_CL_FW15_HH_PTN_004
TMNT_CL_FW15_HH_PTN_005
TMNT_CL_FW15_HH_PTN_007
TMNT_CL_FW15_HH_PTN_006
TMNT_CL_FW15_HH_PTN_008
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Holiday Heroes color palette Files available at nickcentral.com
PANTONE 375c
PANTONE 359c
PANTONE 360c
PANTONE 185c
GOLD
PANTONE 629c
The colors shown on this page and throughout this style guide have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE® is a registered trademark of Pantone, Inc. PANTONE® colors, the standards for which are as shown in the current edition of the PANTONE Color Formula Guide.
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Holiday Heroes compositions Files available at nickcentral.com
TMNT_CL_FW15_HH_COMP_004a
TMNT_CL_FW15_HH_COMP_004b
TMNT_CL_FW15_HH_COMP_004c
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Holiday Heroes compositions Files available at nickcentral.com
TMNT_CL_FW15_HH_COMP_005a
TMNT_CL_FW15_HH_COMP_005b
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Holiday Heroes compositions Files available at nickcentral.com
TMNT_CL_FW15_HH_COMP_006a
TMNT_CL_FW15_HH_COMP_006b
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Holiday Heroes compositions Files available at nickcentral.com
TMNT_CL_FW15_HH_COMP_007
TMNT_CL_FW15_HH_COMP_008
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Holiday Heroes compositions Files available at nickcentral.com
TMNT_CL_FW15_HH_COMP_009
TMNT_CL_FW15_HH_COMP_010
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Holiday Heroes compositons Files available at nickcentral.com
TMNT_CL_FW15_HH_COMP_011
TMNT_CL_FW15_HH_COMP_012
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Holiday Heroes patterns Files available at nickcentral.com
TMNT_CL_FW15_HH_PTN_009
TMNT_CL_FW15_HH_PTN_010
TMNT_CL_FW15_HH_PTN_011
TMNT_CL_FW15_HH_PTN_012
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Holiday Heroes patterns Files available at nickcentral.com
TMNT_CL_FW15_HH_PTN_013
TMNT_CL_FW15_HH_PTN_014
TMNT_CL_FW15_HH_PTN_015
TMNT_CL_FW15_HH_PTN_016
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Holiday Heroes patterns Files available at nickcentral.com
TMNT_CL_FW15_HH_PTN_017
TMNT_CL_FW15_HH_PTN_018
TMNT_CL_FW15_HH_PTN_019
TMNT_CL_FW15_HH_PTN_020
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Approval Procedure Any usage of the Teenage Mutant Ninja Turtles characters’ names or likenesses must be approved in writing in advance of use. Creative approval is based on character design that (a) follows models and color, (b) uses correct relationships between characters, (c) is appropriately integrated with products and advertisements, and (d) uses the correct typefaces.
Required Copyright and Trademark Notices The names and likenesses of all Teenage Mutant Ninja Turtles characters, artwork, and distinctive lettering are protected under the copyright and trademark laws of the United States and all foreign countries. A copyright and trademark notice in the following form MUST appear on all licensed merchandise and in all advertising for any licensed merchandise: For US Territory: © [YEAR] Viacom International Inc. All Rights Reserved. Nickelodeon, Teenage Mutant Ninja Turtles and all related titles, logos and characters are trademarks of Viacom International Inc. For territories outside the US: © [YEAR] Viacom Overseas Holdings C.V. All Rights Reserved. Teenage Mutant Ninja Turtles, and all related titles, logos and characters are trademarks of Viacom Overseas Holdings C.V. © [YEAR] Viacom International Inc. All Rights Reserved. Nickelodeon and all related titles, logos and characters are trademarks of Viacom International Inc. NOTE: Where a product is otherwise for US and for territories outside the US, licensees should be instructed to use both lines on product. The year to be included in this notice is the year in which the design of the product is first distributed to the public. This legal information should be placed on the back of the package, bottom right side, near the licensing logo. In addition, the symbols ® or ™, as applicable, should appear next to the first or most prominent use of the name Teenage Mutant Ninja Turtles and any other character names when they appear on a piece of licenses merchandise or in any advertising copy. On products and in print advertising, the required notices must be applied in a legible and permanent format. The proper wording and placement of all notices must be approved, in writing, by Nickelodeon.
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