Peter Rabbit My Bunny Valentine Seasonal Guide

Copyright Š Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

Positioning Statement

Creative Essence For moms and grandmothers, Nickelodeon’s Peter Rabbit combines the comfort of a beloved classic with the excitement of a surprising new discovery.

Strategic Positioning The Spring/Summer 2015 strategy continues to position Peter Rabbit as a familiar friend with whom children can discover new adventures and wonders!

Theme Overview Valentine’s Day is super sweet in the Peter Rabbit My Bunny Valentine Guide. Soft colors compliment handdrawn illustrations and all-over patterns, creating a contemporary approach for girls 2-5. Love and friendship are the overall themes, with something for everybunny to love.

Season Spring/Summer 2015 Demo Girls 2-5 Retail Category All markets Please do not mix art from different themes.

Talk to your Nickelodeon contact about retail strategies for this theme.

2 Copyright © Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

Phrases

General Phrases Somebunny Loves You Head Over Tails for You Bunny Love With Love Fur You My Heart Hops for You! Hoppy Valentine’s Day

3 Copyright © Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

Sugar Poses & Phrases

PR_SS15_BV_Sugar_Lily_001

PR_SG_Sugar_Lily_001

Love is in bloom!

Be mine!

I like you!

For you…

Celebrate friends this Valentine’s Day! I like you!

Special friends I hoppin’ to love you!

Pose-specific Phrases

PR_SS15_BV_Sugar_Lily_003

Love you bunches!

Love is in bloom!

Somebunny loves you!

PR_SG_Sugar_Grp_001_flop

PR_SS15_BV_Sugar_Lily_002

Hoppy Heart Day! You make me hoppy!

Love is in the air!

Hoppy Valentine’s Day! My heart hops when I think of you!

PR_SG_Sugar_Lily_005

4 Some watercolor/enhanced Sugar poses are also available for use-please download from nickcentral.nick.com Copyright © Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

Sugar Poses & Phrases

Pose-specific Phrases

Additional Pose to Come

PR_SG_Sugar_Grp_013

PR_SG_Sugar_Grp_016

PR_SS15_BV_Sugar_Grp_001

Friends make the best Valentines My Bunny Valentine It’s bunny how much I like you!

Friends make the best Valentines My Bunny Valentine You make my heart hoppy!

5 Some watercolor/enhanced Sugar poses are also available for use-please download from nickcentral.nick.com Copyright Š Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

Spice Poses & Phrases

PR_SS15_BV_Spice_Lily_001

PR_SG_Spice_Lily_001

Love is in bloom!

Be mine!

I like you!

For you…

Celebrate friends this Valentine’s Day! I like you!

Special friends I hoppin’ to love you!

Pose-specific Phrases

PR_SS15_BV_Spice_Lily_003

Love you bunches!

Love is in bloom!

Somebunny loves you!

PR_SG_Spice_Grp_001_REV

PR_SS15_BV_Spice_Lily_002

Hoppy Heart Day! You make me hoppy!

Love is in the air!

Hoppy Valentine’s Day! My heart hops when I think of you!

PR_SG_Spice_Lily_005

6 Some watercolor/enhanced Sugar poses are also available for use-please download from nickcentral.nick.com Copyright © Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

Spice Poses & Phrases

Pose-specific Phrases

Additional Pose to Come

PR_SG_Sugar_Grp_013_REV

PR_SG_Spice_Grp_016

PR_SS15_BV_Spice_Grp_001

Friends make the best Valentines My Bunny Valentine It’s bunny how much I like you!

Friends make the best Valentines My Bunny Valentine You make my heart hoppy!

7 Some watercolor/enhanced Sugar poses are also available for use-please download from nickcentral.nick.com Copyright Š Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

Color Palette

431C C1 1M 1

Y8 0K 2

711C

C0 M 10 0

490C

C0 M 74

Y1 00 K 72

C3 0M 27

C0 M 79

Y5 8K 0

Y3 0K 0

9084C

710C

Y0 K 64

9083C

C1 6M 16

7424C

C0 M 75

Y3 3K 0

C2 9M 36

C0 M 55

Y2 2K 0

Y1 2K 0

2567C

190C

Y1 9K 0

C0 M 59

Y9 6K 0

165C

1767C

C0 M 27

Y0 K 0

C0 M 0

Y0 K 0

white

The colors shown on this page and throughout this style guide have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards.

PANTONE® is a registered trademark of Pantone, Inc. PANTONE® colors, the standards for which are as shown in the current edition of the PANTONE Color Formula Guide.

8 Copyright © Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

Fonts

New Baskerville FS Bold

Magesta Script Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12 3 45 67 8 9 0

AB CDEF GHIJKLMNOPQRST UV WX YZ

Available at: www.fontspring.com

Available at: www.myfonts.com

Ambriel Bold Italic

Benjamin Franklin

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 12 3 4 5 6 7 89 0

Available at: www.myfonts.com

ab cdefghijkl mno p q rstu vwxy z

12 3 456 7 890

abcdefghijklmnopqrstuvwxyz 1234567890

Available at: www.dafont.com

Blue Goblet Serif Medium A B CD E FG HIJ KLMN OP QR ST UV WXYZ

abcdefgh ijklmn opqrstuv wxyz 1234567890 Available at: www.fonts.com

These fonts are provided for creative reference only. Actual use of the above fonts may require your business to secure its own font software license, at its own cost, directly from the font owner.

Copyright © Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

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Icons

PR_SS15_BV_Icon_001

PR_SS15_BV_Icon_002

PR_SS15_BV_Icon_004

Hoppy Valentine’s

e

L ov

PR_SS15_BV_Icon_006

PR_SS15_BV_Icon_003

DAY PR_SS15_BV_Icon_007

PR_SS15_BV_Icon_008

PR_SS15_BV_Icon_005

My

BUNNYValentine PR_SS15_BV_Icon_009

Lily

PR_SS15_BV_Icon_010

PR_SS15_BV_Icon_011

PR_SS15_BV_Icon_012

PR_SS15_BV_Icon_013

10 Files available for download at nickcentral.nick.com Copyright © Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

Compositions

PR_SS15_BV_Comp_001

PR_SS15_BV_Comp_002

11 Files available for download at nickcentral.nick.com Copyright Š Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

Compositions

PR_SS15_BV_Comp_003

PR_SS15_BV_Comp_004

12 Files available for download at nickcentral.nick.com Copyright Š Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

Compositions

PR_SS15_BV_Comp_006

PR_SS15_BV_Comp_005

PR_SS15_BV_Comp_007

Files available for download at nickcentral.nick.com Copyright Š Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

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Compositions

PR_SS15_BV_Comp_009 PR_SS15_BV_Comp_008

PR_SS15_BV_Comp_010

PR_SS15_BV_Comp_011

Files available for download at nickcentral.nick.com Copyright Š Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

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Borders

PR_SS15_BV_Brdr_001

PR_SS15_BV_Brdr_002

PR_SS15_BV_Brdr_003

PR_SS15_BV_Brdr_004

15 Files available for download at nickcentral.nick.com Copyright Š Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

Patterns

PR_SS15_BV_Ptn_001

PR_SS15_BV_Ptn_002

16 Files available for download at nickcentral.nick.com Copyright Š Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

Patterns

PR_SS15_BV_Ptn_003

PR_SS15_BV_Ptn_004

17 Files available for download at nickcentral.nick.com Copyright Š Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

Approvals & legal guidelines

APPROVALS PROCEDURE

Any usage of PETER RABBIT™ character names and likenesses must be approved in writing in advance of use. Creative approval is based on character design that (a) follows models and colors, (b) uses correct relationships between characters, (c) is appropriately integrated with products and advertisements, (d) uses the correct typefaces, and (e) complies with the Legal Guidelines in, and the Do’s and Don’ts section of, this Style Guide.

The names and likenesses of PETER RABBIT™ characters, artwork and distinctive lettering are protected under copyright and/or trademark laws of the United States and countries around the world. Copyright protects, amongst other elements, the visual appearance and the script of, and materials derived from or based on, the PETER RABBIT™ animation. Trademarks are badges of origin and quality and must be used correctly and consistently. The following is a list of key PETER RABBIT™ trademarks:

•

PETER RABBIT™ animation logo (“Show Logo”)

•

PETER RABBIT™

•

BENJAMIN BUNNY™

•

LILY BOBTAIL™

•

Other key character names: e.g. SQUIRREL NUTKIN™, MR TOD™

•

Some key character images.

Please observe the following guidelines: • Use a ™ symbol beside the Show Logo and word trademarks above (and any others notified to licensees from time to time) whenever they appear on products, packaging, hang tags, labelling and marketing materials, except as stated otherwise in these legal guidelines or this Style Guide.

•

Use a ™ symbol if a character name is used as a brand, product range title or product name. A ™ symbol is not necessary if referring to characters purely as characters in the animation. Trademarks should not be used as nouns or in the plural or possessive form – they are adjectives. Place a ™ symbol alongside the trademark, followed by an appropriate noun (except where a trademark is being used alone as a brand name), e.g.:

ü ‘PETER RABBIT™ toy’ ü “Join Peter Rabbit, Benjamin Bunny, Lily Bobtail and friends on a new adventure” ûû‘This toy is a PETER RABBIT™’ or ‘PETER RABBIT™’s toy’ Copyright © Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

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Approvals & legal guidelines

•

Always use full character names – e.g. Squirrel Nutkin, Dr Warren Bobtail, Mr Jeremy Fisher. Do not shorten or abbreviate character names or make up new names which contain one or more character names. See p.p.[136] and [138] for limited exceptions to this rule.

•

Distinguish word trademarks from surrounding text by use of a different font or lettering style or size and an initial capital letter/all capital letters – e.g. “We’re pleased to announce our new PETER RABBIT™ toy”.

•

Use a ™ symbol next to a trademark whenever used in a title and with the first and most prominent use of a trademark in the text of marketing materials, brochures, press releases, etc.

•

Do not use the ® symbol unless instructed to do so in writing by Nickelodeon.

•

The Show Logo has been created especially for the new PETER RABBIT™ animation. The logo must be used as the principal and most prominent branding on all merchandise and related materials. Please reproduce the Show Logo only in the colours specified. Only use the black/white version where colour printing/graphics are not available.

•

Please do not modify, alter, animate, morph or otherwise distort the perspective or dimensional appearance of any of the trademarks or imagery in this Style Guide. You may resize logos and images to fit your products, packaging and marketing materials, provided that: o All proportions, colours, elements and typefaces remain unchanged; o The marks/images are not illegible, distorted, or otherwise modified or obscured; and o The Color/Size Chart on p.[34] is observed.

•

Do not place trademarks on backgrounds that impair their readability. Except where used in a quote, permitted expression or body text, leave sufficient space between the trademark and any surrounding marks, text, graphics or visual elements to ensure that: o The trademarks stand alone, are legible and are not obscured in any way; o You do not create new or composite names, marks or logos by combining the trademarks with other elements; and o You do not create the impression that the item upon which the trade mark is place is co-branded.

•

A ™ symbol is not needed with the name BEATRIX POTTER if referring to her as an author/person, e.g. “Based on the works of Beatrix Potter”. A ™ symbol should be used when referring to the BEATRIX POTTER brand, e.g. A BEATRIX POTTER™ toy, though it is unlikely that such use will be needed for animation-related products.

Copyright © Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

19

Approvals & legal guidelines

•

Cotton-tail is an exception to the general guidelines above. We do not claim her name as, or use it as, a trademark and there are specific guidelines relating to the use of her name on products, packaging and marketing materials. Please seek further guidance from Nickelodeon if you wish to use the name Cotton-tail on your licensed products/marketing materials.

REQUIRED COPYRIGHT AND TRADEMARK NOTICES A legal notice in the following form MUST appear on all licensed products, packaging, labelling, hangtags and all marketing materials, in a legible and permanent format, and as directed in any Packaging Guidelines. Please place a small version of the Show Logo next to all legal notices.

CONSUMER PRODUCTS AND MERCHANDISE Long Version: Copyright © Frederick Warne & Co. Limited and Silvergate PPL Limited, 20XX*. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

Short Version (for use only when space is tight and with prior approval): © F Warne & Co. and Silvergate PPL, 20XX*. PETER RABBIT™ F. Warne & Co. [Space permitting add: Based on the works of Beatrix Potter.]

HOME VIDEO AND DVD PACKAGING Long Version: Copyright © Frederick Warne & Co. Limited and Silvergate PPL Limited, 20XX*. A co-production with Brown Bag Films. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co., a Penguin Group company. All rights reserved.

Short Version (for use only when space is tight): © Frederick Warne & Co. Limited and Silvergate PPL Limited, 20XX*. All rights reserved. A co-production with Brown Bag Films. *Please use the year of manufacture of the product.

Whenever a Nickelodeon logo appears (on packaging, hangtags, etc.), you must add as the last line: Nickelodeon is a trademark of Viacom International Inc. The proper wording and placement of all notices must be approved, in writing, by Nickelodeon.

Copyright © Frederick Warne & Co. Limited and Silvergate PPL Limited, 2014. Based on the works of Beatrix Potter. PETER RABBIT is a trademark of Frederick Warne & Co. All rights reserved.

20