As Told By Ginger Toolkit

Page 1


1


SHOW SYNOPSIS

I’m only 12-years-old and being thrown to the wolves - in Lucky Junior High School! Teetering at the edge of teenhood is not as great as I thought it would be. In fact, I’m finding it totally confusing. I think I’m shy, my mother calls it self-conscious. The boys I want to notice me don’t notice me but the boys I don’t want to notice me notice me. And when I have two friends, Dodie & Macie, why do I even care about being friends with Lucky Jr. High’s most popular girl, ? And if I do get to be friends with Courtney, will I have to be nice to her henchwoman, ? Will my little brother, Carl, and his best friend, Hoodsey, embarass me out of town so it won’t matter who I’m friends with anyway?

(Hmmm, which sounds cooler?)

2


CHARACTER BIOS

This is me, Ginger Foutley. Mom says I'm a pretty typical pre-teen girl ( ) - self-conscious ( ), wanting to be noticed but not wanting to be looked at. I'm totally loyal to my best friends, but that doesn't mean I wouldn't kind of like to be friends with some of the popular kids namely Courtney Gripling.

One of my best pals, Dodie Bishop, to hear gossip and spreads it without meaning to (it can happen, y'know). More than me and Macie, Dodie would love to be a part of the , but that doesn't seem likely.

My other best pal is Macie Lightfoot. She's quiet, shy and allergic to . I think the word "neurotic" was made up to describe her. She has a nasal voice and knows a doctor for ails you. 3


CHARACTER BIOS

Courtney Gripling is a snob who’s always had everything handed to her. She is leader of the and loves to manipulate everyone around her. But she really seems to like me. She even said I was . That’s a good thing,

Miranda Kilgalen is Courtney’s right hand girl: scheming, and cruel in her desire to be the queen of Courtney’s inner circle, which she is. And she finds a real threat.

4


CHARACTER BIOS

Darren Patterson is my guy friend in the whole world. We have a couple of classes together this year and we practically have lunch together. He really looks out for me. And I try to do the same for him. Wanna know something weird? One night I had a dream about him and Dodie and Macie said the dream meant I liked him as a boyfriend. Lois Foutley is my mom. She’s single, ever since my dad left. She works as a hospital nurse (that’s how Carl got the eyeball). I’d say mom is nonsense and protective of Carl and me. But that’s how moms are,

5


Robert “Hoodsey” Bishop is Carl’s best friend and my best friend Dodie’s little brother. He’s gullible, chubby and neurotic (you’d think he was Macie’s brother!) and Carl can guilt him into just about . Oh, and he got his nickname ‘cause he always wears this purple sweatshirt with a hood.

CHARACTER BIOS

Carl Foutley is my little brother. He’s bizarre, uninhibited and he loves to shock people, which he does fairly often. Like when he went to school completely covered in synthetic hair pretending he was "wolf boy." His most prized possession is the petrified eyeball he keeps in a jar.

Blake Gripling is Courtney’s younger and (if you can believe it!) brother. He’s around Carl’s age. And for some reason he finds my little brother and his weird hobbies . I guess that’s why he stole my brother’s petrified eyeball. 6


You’ve just got to think back on that time of your life when you were a teen. Then you’ll know what it takes to make Ginger products and promotional stuff totally awesome. But in case you can’t think back that far , here’s some inspiration:

, without being flash-in-the-pan (my mom told me that one!)

Girl-Powered, NOT Down-home design (like it’s "homemade") SO, LIKE, WHAT DOES THIS MEAN?

Well, I’m called a typical teenager. And like a typical teen, I like stuff that’s really . You know, reflects my personality and stuff. But isn’t (another great saying mom taught me!). So think about what got you excited as a teenager. Make sure the products you create are involving (me, Macie and Dodie love to do our hair and wear totally awesome accessories to really dress up our

outfits-7

)--smart (definitely not juvenile)...and legal!


SOME INSPIRING WORDS:

PHRASES FOR THOUGHT:

Attitude adjustment On-the-Edge All the rage Keep it real Laid back You can’t be serious! Stream of Consciousness PRODUCT CHECKLIST:

You can’t fit all aspects into every product, but try your best to include at least one or two of the following into each. Fresh (not trendy) Girl-inspired (not girly!) Age-Appropriate (that "what am I?" time between "you’re too old for that" and "you’re not old enough") Conspicuous (not flashy) So as you go through this diary, you’ll notice the patterns, designs, and artwork are divided up by sections: Schooltime, Hangin’ out at Home and Slumber Party. These are the three main themes we’ve created for Ginger products to give you an idea of how we’re thinking. 8


FONTS I LIKE!

I especially like to see BlindFish used for Headlines.

Bokka Half Shadow AND Cocon Reg. are great for

marketing blurbs.

Shadow Bokka Half VWXYZ U T S R Q P O N KLM ABCDEFGHIJ uvwxyz t s r q p o n m l k abcdefghij #$%^& @ ! 0 9 8 7 6 5 1234 BlindF <>?,./ ish can ’ ; ” : ] [ } { = be purc through + _ ) hased *( Apply Design Group Dear Diary and Cocon Regular are PERFECT for body copy, don’t ya think?

:www.a pply.de faces/b /eng es Bokka tellung-fonts.h lish/typetm S Cocon hadow an l d R e g ul at all F ontFon ar are availab tshops.V le website is Dear Diaat www.fontshopit their exclusiv ry is a Nicke .com. lod e. For m visit N ore inf eon icksour o ce.com .

Dear Diary ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+-={}[]:”;’<>?,./

9

Cocon Regular ABCDEFGHIJKLMNOPQRSTUVWXY Z abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+-={}[] :”;’<>?,./


MY FAVE COLORS!

Main color Palette! Use this color palette for main Ginger designs!

C 30 M 00 Y 30 K 50

5615

C 55 M 00 Y 45 K 35

625 C 50 M 00 Y 30 K 00

563

C 100 M 60 Y 00 K 50

648

C 70 M 40 Y 00 K 00

2718

C 55 M 25 Y 00 K 10

645 631 5225 666 667

C 70 M 00 Y 10 K 05 C 20 M 25 Y 15 K 00 C 30 M 30 Y 00 K 10 C 50 M 50 Y 35 K 20 C 65 M 100 Y 10 K 00

520 5135 686 674 202

C 50 M 65 Y 30 K 00 C 00 M 30 Y 00 K 05 C 10 M 70 Y 00 K 00 C 00 Y 100 M 60 Y 45 Accent color Palette!

These colors are PERFECT for accents. Y’know, like when you wear a shirt with a little bit of a bright yellow & then put a yellow barette in your hair as an accent? 100 0 10 15 pantone® 313

100 65 0 5 pantone 286

80 90 0 0

70 0 100 10

pantone 266 pantone 362

10 10 75 0

0 25 95 0

pantone 458

pantone 124

0 60 95 0 pantone 158

0 80 100 10 pantone 180

0 100 0 0 pantone 226

The colors on this page and throughout this style guide have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standars. Pantone® is a registered trademark of Pantone, Inc. Pantone® colors, the standards for which are shown in the current edition of the PANTONE Color Formula Guide.


MY SKEWL SCRIBBLES

GR_GE_001

GR_GE_002

11

GR_GE_003


GR_GE_004

GR_Brd_001

MY SKEWL SCRIBBLES

GR_Ptn_001

GR_Ptn_002

GR_GE_005 12


MY SKEWL SCRIBBLES

GR_GE_006

GR_GE_007

GR_GE_008

13


GR_Brd_002

GR_Ptn_003

MY SKEWL SCRIBBLES

GR_GE_009

GR_GE_010

GR_Ptn_004

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SKEWL POSES

GR_Prop_48a GR_Prop_48b

GR_Drn_029

GR_Macy_033

15

GR_Dod_037

GR_Gngr_017

GR_Gngr_036

GR_Crty_053

GR_Macy_038

GR_Mrda_028

All Macie poses & GR_Crty_053 CANNOT be flopped. All other poses on this page can be flopped. Note: Do NOT change our clothing colors! Check the files for pantone colors.


SKEWL ART

GR_BG_001

GR_BG_002

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HANGIN’ AT HOME

GR_GE_011

GR_GE_013

GR_GE_012

GR_GE_014

GR_Prop_001 GR_Ptn_005 17


GR_GE_015

GR_GE_017

HANGIN’ AT HOME

GR_GE_016

GR_Brd_003

GR_Ptn_006

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HOME POSES

GR_Gngr_057

GR_Gngr_015

GR_Gngr_018 GR_Gngr_019

GR_Dod_058

GR_Dod_022 CANNOT be flopped. All other poses on this page can be flopped. Note: Do NOT change our clothing colors! Check the files for pantone colors.

GR_Dod_022

GR_Crty_034

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GR_Crty_024

GR_Crty_027

GR_Mrda_052


GR_Hdsy_008

GR_Blk_030

GR_Carl_011

GR_Hdsy_054

GR_Mom_063

GR_Carl_009

HOME POSES

GR_Carl_055

GR_Hdsy_010

GR_Drn_062

GR_Blk_030 CANNOT be flopped. All other poses on this page can be flopped. Note: Do NOT change our clothing colors! Check the files for pantone colors.

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STUFF FROM HOME

See all this stuff below? It all belongs to Carl, so don’t pose me with it. (Not to mention that it’s wierd & gross.)

GR_Prop_041d

GR_Prop_041f

GR_Prop_041c

GR_Prop_041e GR_Prop_050a

GR_Prop_041g

GR_Prop_042b

GR_Prop_043a

GR_Prop_044

GR_Prop_043b

GR_Prop_040 21

GR_Prop_039

GR_GRP_060

GR_Prop_042a


GR_GE_020 GR_GE_019

GR_GE_021

SLUMBER PARTY!

GR_GE_018

GR_Ptn_007

GR_GE_022 22


SLUMBER PARTY!

GR_GE_024

GR_GE_025 GR_GE_023 GR_GE_026

GR_GE_028 GR_Ptn_008 23


GR_Macy_032

GR_Carl_009

GR_Gngr_016

GR_Dod_023

GR_Hdsy_012

SLUMBER PARTY POSES

GR_Mom_031

GR_Blake_035

GR_Gngr_016 and GR_Macy_032 CANNOT be flopped. All other poses on this page can be flopped. Note: Do NOT change our clothing colors! Check the files for pantone colors. 24


GR_BG_003

GR_GRP_061

GR_Prop_045d

GR_Prop_047

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GR_Prop_045c

GR_Prop_046

GR_Prop_045b

GR_Prop_049a

GR_Prop_049b

GR_Prop_045a

GR_Prop_049c


GR_Gngr_018 GR_Gngr_015

GR_Dod_058

GR_Gngr_017 GR_Gngr_036

GR_Macy_032

GR_Dod_023

GR_Macy_038

GR_Macy_033

GR_Dod_022

GR_Crty_053

GR_Gngr_057

GR_Gngr_016

GR_Crty_024 GR_Crty_027

POSE LOW-DOWN

GR_Gngr_019

GR_Mrda_028 GR_Crty_034

GR_Mrda_052

GR_Mom_031 GR_Blk_030 GR_Drn_062

GR_Mom_063 GR_Blk_035

GR_Drn_029

GR_Hdsy_008 GR_Hdsy_010

GR_Carl_055

GR_Carl_009

GR_Hdsy_054 GR_Hdsy_012

GR_Carl_011

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BORING IMPORTANT INFO 27

Getting Approval from the Higher-Ups: Sorry guys. But it seems like teenagers have to get permission for EVERYTHING. You just have to get permission for this stuff. Any usage of As Told by Ginger Foutley character’s names or likenesses must be approved - in writing - in advance of use. And the only way it’ll be approved is if it is based on character design that follows models and colors ...follows correct relationships between characters ...is appropriately integrated with products and advertisements ...uses correct typefaces ...blah, blah, blah. All the “how-tos” to get it right are somewhere in this guide. And like my mom always says, if you can’t find it, ask. Required Copy & Trademark Notices The names and likenesses of all Nickelodeon As Told by Ginger Foutley characters, artwork and distinctive lettering are protected under copyright and trademark laws of the United States and all foreign countries. A copyright and trademark notice in the following form MUST appear on all licensed merchandise and in all advertising for any licensed merchandise: ©(year) Viacom International Inc. All rights reserved. Nickelodeon, As Told by Ginger Foutley and all related titles, logos and characters are trademarks of Viacom International Inc. The year to include in this notice is the year in which the design of the product is first distributed to the public. When it makes its big debut! Around here, they like it best when you place the legal info on the bottom of the box front. If this isn’t possible, put it on the back of the package, bottom right side, near the licensing logo. In addition, the symbols ™or ®, as applicable, should appear next to the first or most prominent use of the name Nickelodeon, As Told by Ginger Foutley and any character names when they appear in a piece of licensed merchandise or in any advertising copy. On packaging, and in print advertising, the required notices must be applied in a legible (we’ve gotta be able to read it, right?) and permanent format utilizing BlindFish, Bokka Shadow, Dear Diary and/or Cocon Regular. Here’s that approval thing again: The proper wording and placement of all notices must be approved, in writing, by Nickelodeon. In addition to the above notices, the Clasky Csupo, Inc. company logo must appear on packaging and, if applicable, on any printed insert or box in any such packaging. NOTE: The above notices are for use in the United States and Canada ONLY. Because of variations in laws in some countries, notices and legal procedures must be cleared with MTV Networks before advertising or marketing products in other countries.


GR_Logo_Char.eps

LOGO GUIDELINES: GR_Logo_4c.eps

Never remove the Nickelodeon logo from the Ginger logo and never use another type of Nick logo in the place of this oval Nick logo. 021c 570c black white • The Nick logo is ALWAYS printed in PANTONE c=40 c=0 c=0 021c orange as a fifth color. m=0 m=0 m=0 • The Balloon Exta Bold typeface within the y=15 y=0 y=0 Nick logo is always white and always Balloon k=0 k=100 k=0 Extra Bold. • If printing in one color, the Nick logo is solid black and the typeface is always white. • A clear, legible ™ or ® MUST follow the word, Nickelodeon. cl gray 9 528c • The overall logo must not be cropped by c=0 c=45 any other element except character art, but m=0 m=55 must remain legible. y=0 y=0 • No other words or typography can be k=50 k=0 placed in the orange shape. • NEVER use the Nickelodeon logo typeface Balloon Extra Bold - outside of the orange shape. GR_KlaskyCsupoLogo_color.eps • NEVER shorten or alter the word “Nickelodeon” inside the logo!

MY VERY OWN LOGO!

GR_Logo_bw.eps

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OUR HEIGHTS & COLORS

All Character’s tongues & inside mouths: pantone 197 pantone 697 c=0 m=50 c=70 m=100 y=5 k=0 y=100 k=0

Ginger Foutley skin

pantone 473

c=0 m=25 y=30 k=0 lips

c=30 m=85 y=35 k=15 barettes shirt trim

hair/brows

pantone 173

pantone 110

c=0 m=80 y=100 k=10

c=0 m=25 y=80 k=5

shirt/shoes c=0 m=10 y=35 k=0 pants

pantone 307 c=100 m=20 y=0 k=20 29

skin

pantone 488

pantone 228

c=20 m=65 y=0 k=0

pantone 1215

cheeks

pantone 1635

c=0 m=50 y=45 k=0 lip outline

pantone 674

Dodie Bishop

shoe soles

pantone 362 c=60 m=0 y=70 k=20

pant stripes

pantone 2985

c=60 m=5 y=5 k=0

c=0 y=15

cheeks m=20 k=0

lips

pantone 2562 c=20 m=40 y=0 k=0 hair

pantone 1245

pantone 1765

c=0 m=50 y=15 k=0

lip outline

pantone 2583

c=50 m=70 y=0 k=0

hair outline

pantone 133

c=10 m=30 c=50 m=40 y=100 k=15 y=100 k=15 sweater skirt/shoe soles

pantone 179

c=0 m=80 y=100 k=0 earrings, necklace

pantone 584 c=15 m=0 y=75 k=0

pantone 569

c=85 m=0 y=50 k=20

hair ties, shorts & shoes

pantone 124

c=0 m=30 y=100 k=0


Macie Lightfoot skin

cheeks

pantone 721

pantone 170

c=0 m=30 y=40 k=5 lips

pantone 1788 c=0 m=85 y=85 k=0

hair/leggings

pantone 5545 c=70 m=0 y=40 k=35 sweater

pantone 370 c=60 m=0 y=70 k=20

dress design, socks

pantone 134 c=0 m=10 y=50 k=0

c=0 m=50 y=45 k=0

lip outline

pantone 1805 c=0 m=85 y=85 k=20

glass frames

pantone 2726 c=70 m=50 y=0 k=5

dress/shoes

pantone 1245

c=10 m=30 y=100 k=15

dress design outline

pantone 1255

c=10 m=30 y=100 k=30

Darren Patterson (second season Darren) skin

cheeks

pantone 4645

pantone 4995

c=0 m=35 y=50 k=30 lips

pantone 157

c=30 m=50 y=25 k=15 lip outline

pantone 174

c=0 m=40 y=70 k=10 hair

pantone 462

c=10 m=75 y=75 k=30 sweater

pantone 653

c=70 m=80 y=100 k=30

c=90 m=50 y=5 k=30

sweater stripe

t-shirt

pantone 5835

pantone 5435

c=40 m=35 y=70 k=0 pants

pantone 1615

c=25 m=0 y=5 k=20 sneakers

pantone 300

c=30 m=80 c=95 m=25 y=100 k=30 y=0 k=20 shoe soles

pantone 5763 c=50 m=30 y=100 k=55

30


OUR HEIGHTS & COLORS

Pain in the neck, Carl

Mom (Lois) skin

cheeks

pantone 473

pantone 1635

c=0 m=25 y=30 k=0

c=0 m=50 y=40 k=0

lips/nails

lip outline

pantone 233 c=10 y=0

pantone 242

m=100 k=0

hair

c=20 m=100 y=0 k=40

eye shadow

pantone 1675 c=15 m=75 y=100 k=30 shirt

pantone 579

c=20 m=0 y=35 k=0 shoes

pantone cl gray 8 c=0 y=0

m=0 k=50

pantone 680

c=0 y=0

pants

pantone 404

c=40 m=40 y=50 k=20 earrings

pantone 459

c=0 m=10 y=50 k=5

earring outline

pantone 126

31

m=40 k=15

c=10 m=30 y=100 k=30

skin

cheeks

pantone 472

pantone 486

c=0 m=30 y=30 k=3

c=0 m=45 y=35 k=0

hair/brows

sweater

c=0 m=60 y=100 k=20

c=60 m=80 y=100 k=0

pantone 153

spider design

pantone 465

c=30 m=35 y=60 k=0 pant stripes

pantone 157

c=0 m=40 y=70 k=10

pantone 4705

pants

pantone 556

c=40 m=0 y=25 k=25 shoes

pantone 459

c=0 m=10 y=50 k=5

shoe soles

pantone 403 c=0 y=15

m=0 k=60


All Character’s tongues & inside mouths: pantone 197 pantone 697 c=0 m=50 c=70 m=100 y=5 k=0 y=100 k=0

Hoodsey Bishop skin

cheeks

pantone 473

pantone 486

c=0 m=25 y=25 k=3

c=0 m=45 y=35 k=0

lips

lip outline

pantone 694

pantone 4705

c=10 m=40 y=25 k=10

c=50 m=75 y=75 k=20

sweat jacket

pantone 258 c=50 m=85 y=0 k=0

sneakers

pantone 5555 c=50 m=0 y=30 k=30

shorts

pantone 307

c=100 m=20 y=0 k=20

sneaker soles

pantone 156

c=10 m=30 y=60 k=0

Blake Gripling skin

blush

pantone 473

pantone 487

c=0 m=25 y=30 k=0 hair

pantone 1205

c=0 m=30 y=20 k=0

hair outline/brows

c=0 m=5 y=25 k=0 turtleneck

pantone 291 c=40 m=10 y=3 k=0

blazer

pantone 660 c=100 m=60 y=0 k=0

handkerchief

pantone 166

c=0 m=65 y=65 k=0

pantone 457

c=20 m=30 y=70 k=15

buttons/hankie

pantone 122 c=0 m=15 y=75 k=0

shorts/socks

pantone 578

c=20 m=0 y=25 k=10 shoes

pantone 479

c=30 m=55 y=55 k=0

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Courtney Gripling skin

cheeks

pantone 473

pantone 487

c=0 m=25 y=30 k=0 hair

pantone 1205

c=0 m=30 y=20 k=0

hair outline

pantone 126

c=0 m=5 y=25 k=0

lips/nails

pantone 178

c=10 m=30 y=100 k=30

skirt

pantone 607

c=0 m=0 y=10 k=0

shirt outline

c=50 m=0 y=5 k=5

eyebrows pantone 1395 c=0 m=50 y=100 k=40

pantone 634

c=100 m=20 y=0 k=40

c=0 m=50 m=10 k=15

pantone 5265 c=70 m=65 y=0 k=35 c=0 y=0

c=60 m=80 y=0 k=0

33

hair

c=0 m=70 y=65 k=20

pantone 2655

cheeks

pantone 500

c=20 m=40 y=60 k=0

lips

pantone 1675

blouse/eye shadow

pantone 305

skin

pantone 728

lip outline

c=0 m=70 y=65 k=0

shirt/shoes

Miranda Kilgalen

pantone 218

m=60 k=0

earrings

pantone 108 c=0 m=15 y=100 k=0 skirt

pantone 668 c=80 m=60 y=0 k=35

earlines

pantone 4705

c=60 m=90 y=100 k=15

lip outline

pantone 208 c=30 m=85 y=35 k=30

vest/shoes

pantone 520 c=60 m=80 y=0 k=20

stockings/laces

pantone 667

c=55 m=55 y=0 k=15

hair tie, blouse, socks, eye shadow, shoe soles, vest pocket trim

pantone 272 c=55 m=50 y=0 k=0


skin=pantone 473

skin=pantone 473

skin=pantone 473

skin=pantone 4645

lips=pantone 694

lips=pantone 694

lips=pantone 694

lips=pantone 694

hair=pantone 173

lips=pantone 694 nails

hair=pantone 110

hair=black

hair=black hair=pantone 1215

shirt=pantone 1215 shoes

sweater=pantone 173

shirt trim=pantone 110 barettes

shirt/soles=pantone 370 earrings

sweater=pantone 370 leggings

skirt=white

pants=pantone 307 pant stripes

hair ties=pantone 1215 shorts, shoes

dress=pantone 110 shoes

shirt=pantone 307 shoes

earrings=pantone 110

glasses=pantone 272 blouse=pantone 272

shoe soles=pantone 370

vest/skirt=pantone 266 socks/shoes shirt=pantone 272 shoe laces/soles tights/hair ties

dress=pantone 1215 pattern

skin=pantone 473

skin=pantone 4645

skin=pantone 473

skin=pantone 473

skin=pantone 473

lips=pantone 694

lips=pantone 694

lips=pantone 694

lips=pantone 694

hair=pantone 173

hair=black

hair=pantone 1215

hair=pantone 173 pant stripes

shirt=pantone 370

sweater=pantone 307 sneakers

pants=pantone 4645 shoes

sweater=pantone 370 stripe

earrings=pantone 110 t-shirt=white pants=pantone 173

hankie=pantone 173 turtleneck=white

shirt=pantone 4645 shoe soles

blazer=pantone 307

spider=pantone 110 design

buttons=pantone 110 hankie

pants=pantone 370

shorts,-pantone 370 socks

shoes=pantone 1215

shoes-pantone 4645

US IN LIMITED COLORS

skin=pantone 473

sweat=pantone 272 jacket shorts=pantone 307 sneakers=pantone 370 sneaker=pantone 1215 soles

34


With a little help from my friends... Tim Blankley................Creative Director Sergio Cuan...................Art Director Steve Crespo.................Illustrator Joe Bianco....................Inker Deb Krassner...............Senior Content Manager Erin Blankley.................Senior Designer Heidi Kirn.......................Production Designer Richard Kohn................Project Manager Geoff Todebush...........Resource Content Director

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Š2005 Viacom International Inc. All rights reserved. Nickelodeon, As Told by Ginger Foutley and all related logos, titles and characters are trademarks of Viacom International Inc. Created by Klasky Csupo, Inc.


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