WHAT ARE GRAPHIC STANDARDS? • Graphic Standards are used throughout Key Club International • The purpose of Graphic Standards is to a have an uniformed look across KCI • This includes fonts, colors, logos and symbols to express who we are and keeping “our look” consistent
LOGO & WORDMARK USAGE
COLOR:
When reproduce, the logo and wordmark are to appear only in the colors as seen below:
Using the Key Club logo in black or white will give the design a more contemporary feel.
SIZE: Logo to be placed no larger than 1 ½ inches wide on anything smaller than a banner. Wordmark to be formatted no larger than 5 inches on anything smaller than a banner logo must always as seen below:
BACKGROUND:
Should be placed on a neutral background:
AREA OF ISOLATION:
There should be nothing within a half inch of all sides of the logo.
FONTS
HEADER & SUBHEADS: • Font–Century Gothic • Try to keep the height and width of the lettering proportional • Space between each letter – 0
ACCENT:
• Font–To be used for some headers, subheads and emphasized wording to make the piece more contemporary and personalized.
In Windows possible accent fonts: Goudy Stout, Juice, Tempus Sans, or Viner Hand ITC
General text: • Font–Goudy Old Style • Try to keep the height and width of the lettering proportional • Space between each letter – 0 • Color- Black • Size- 9.5 Point / 13 Leading (space between each line) • A Web site is the exception. In this instance, Arial may be used.
PENCIL AREA:
• Placement–Pencil should always be placed on the cover or front of whatever is being produced.
BACKGROUND:
• The area above and below the pencil can be a Key Club color, or an image (photo or illustration) in any combination.
Pencil color: •
White should be the color used in the majority of the Key Club pieces; however, a Key Club-designated color may be used as an alternative, if necessary.
Pencil size: •
The pencil’s sides should always horizontally touch the right and left edge. On 8½- by 11-inch pieces, the height should be 1/2” tall and sized proportionately to other sized pieces.
Always keep the target audience and purpose of the project in mind to market Key Club most effectively!
THE LOOK
LOGO PLACEMENT: • Key Club wordmark should always appear on the cover somewhere and the Key Club logo on the back cover. • Key Club logo can be placed on the front, but not within five inches of the pencil.
• Club or district logo placement: Can be placed anywhere.
INSIDE LOOK: • The use of the pencil and similar lines, as well as Key Club colors and fonts, will maximize the effectiveness of the piece.
Back Cover Look: • Key Club logo is always centered on the lower back of the piece, not to exceed one inch in proportionate width. •
“a Kiwanis-family member,” Web site and contact information are to be placed below the logo in Century Gothic 9 Pt. Please keep upper/lowercase consistent as shown, and spacing between lines the same
COLORS:
One or more accent colors should be used with black copy.
MORE COLORS…
MORE COLORS CONT’D…
LOGO COLORS:
Black and white or reversed out will give the materials a more contemporary feel.
To access Key Club color palette, go to templates. If using a Mac: • Go to Microsoft Word • Click appropriate color fill box • Click “More fill colors” at bottom • Enter values of colors If using a PC: • Go to Microsoft Word • Click color fill box • Click “More fill colors” at bottom • Enter values of colors
IMAGERY
The photos and illustrations used in marketing materials should communicate Key Club’s mission. Photos and illustrations should: • Be energetic. • Have a call to action. • Be diverse. • Have an area around the subject that is open to attract the viewer’s eye and create an empowering feeling. • Make sure image colors reflect the Key Club color palette • Ensure core values are represented in the imagery
RESOURCES Visit keyclub.org for Key Club templates to personalize letterhead, envelope, business card, brochure, poster, newsletter, and more! • Resources > Communication and Marketing
Any questions, comments, or concerns?