Division 37 East OTC July 23rd, 2011
Workshop Session 3
PUBLICITY and
PROMOTION Hosted by: Luchie Glorioso
PUBLICITY pub路lic路i路t y [puh-blis-i-tee] extensive mention in the news media or by word of mouth or other means of communication. information, articles or advertisements issued to secure public notice or attention. the state of being public or open to general observation or knowledge.
Publicit y: http://dictionary.reference.com/browse/publicit y
PROMOTION pro路mo路tion [pruh-moh-shuhn] something devised to publicize or advertise a product, cause, institution, etc., as a brochure, free sample, poster, television or radio commercial, or personal appearance.
Promotion: http://dictionary.reference.com/browse/promotion
ATTRACT A T T E N T I O N- Public • Is your club active in the communit y? – Help out with local festivities, at libraries, etc. • Do large projects that the communit y can get in on!
(i.e. park clean-ups, donations, etc.) • POSITIVE ATTENTION- no scandals!
ATTRACT A T T E N T I O N-School • • • • •
Work alongside ASB & other clubs Fundraise! Good relationship with school staff Get mentioned in your school newspaper or bulletin Help out at events (rallies, assemblies, activities)
OFFICER E T I Q U E T T E • • • •
YOU represent your Key Club Avoid bad reputations, drama, rumors The way you act is ref lected in the club you’re in Stay committed to the club as well as be energized!
POSTERS, FLIERS, BROCHURES • • • •
Catch people’s attention! Use Key Club graphic standards Association Inform, Simplicit y, Details VIBR ANT COLORS and PICTURES
COMMUNICATION • • • • • •
Make the effort to include everyone Fliers, some people don’t have computers Internet, cellular devices, pagers? PERSONALIZE messages. In person Be approachable
TECHNOLOGY = BEST FRIEND
K E Y C L U B IS A M A Z I N G? • HOW SO??? PROVE IT. – Fall Rally South, International Status, etc
• • • •
Advertise with pictures or personal experience Looks good for college Communit y Service that is fun and rewarding Travel, NEW FRIENDS ON FB, bragging rights
FALL RALLY SOUTH Six Flags Magic Mountain- November 19, 2011
CLUB R U S H • • • • • •
Attract students to your booth! Do energizers Be LOUD and have a colorful, attractive presentation Invest in goodies and attach a reminder about KC Focus on freshmen, they are the base of the club. AVID students need communit y service (hint, hint)
DO YOU MAKE K E Y S IN KC? That very common question we are all SMH about • EDUCATE. Kiwanis. Educating. Youth. Club • Explain what Kiwanis is as well as what KC does • Key Club is attractive- that’s a fact. Elaborate on how!
QUESTIONS? COMMENTS? QUESTIONS? CONCERNS? STORIES? SONGS? S P E A K, NOW.
July 23rd, 2011
Plan and Execute Presented by: Jose Espinoza Star Respicio Division 37 East OTC
July 23rd, 2011
Questions?
Division 37 East OTC
CNH – K E Y C L U B July 23, 2011
Division 37 East - Jellyfish
Bulletin Editors Workshop Presented by Editor Kim Vo D37E Tech. Editor
CNH – K E Y C L U B
Table Of Contents
• • • • • • •
CD Content Graphic Standards Newsletters, Articles, and Photos Publicizing Key Club Posters / Flyers Website / Login Information Managing Your Website
CNH – K E Y C L U B
CD Content
It is a rewritable CD which means that it works like a f lash drive.
• • • •
Graphic Standards Manual Managing the Website Manual Newsletter Templates Graphics and Logos
CNH – K E Y C L U B
Graphic Standards Century Gothic for headers Goudy Old St yle for body text Alternatives fonts include Verdana and Arial Use accent fonts to add your own st yle! Find fonts online! www.dafont.com, www.urbanfonts.com Always use the appropriate Key Club Logo, pencil, fonts, colors, and CNH logo • All logos and word marks must remain proportional • • • • • •
CNH – K E Y C L U B
Graphic Standards • There should be nothing within a half inch of all sides of the Key Club logo and watermark. • The logo should also be on a neutral background
• See the Graphic Standards manual
CNH – K E Y C L U B
Graphic Standards • You should mainly use the following colors for all your accents, any Key Club Graphics, logos, etc.
• How to choose these exact colors on word.
CNH – K E Y C L U B
Newsletters, Articles, and Photos - Newsletters • Publish a club newsletter once a month. - Articles • Write at least one article every month for the district newsletter by sending it to your Tech. Editor
CNH – K E Y C L U B
Newsletters, Articles, and Photos • All newsletters should have: 1. Key Club Graphic Standards 2. Banner containing name and address of the school, and frequency of publication 3. Issue number and month of 4. publication 5. Name of newsletter editor and contact information (be cautious if posting online) 6. Newsletters should be a minimum of one page printed on both sides. • Newsletter Template on CD
CNH – K E Y C L U B
Newsletters, Articles, and Photos • E-mail photos AND articles to me at: Kimvohanh@yahoo.com ARTICLES • Must be submitted to cnharticle@gmail.com also. • There is no limit to the amount of articles. • Articles must be named D##_[Event Title Initials]_[Article #] • For email subject put D## [School] – [Topic] • Any Key Clubber can write an article about anything related to service or Key Club. • Article Template on CD
CNH – K E Y C L U B
Website Information
____.D37EAST.COM Escondido Charter // ec.D37East.com Escondido High School // eh.D37East.com High Tech High North Count y // hthnc.D37East.com Mission Hills High School // mh.D37East.com Orange Glen High School // og.D37East.com San Marcos High School // sm.D37East.com San Pasqual High School // sp.D37East.com San Pasqual Academy // spa.D37East.com Valley Center High School // vc.D37East.com
July 23rd, 2011
Public Speaking Presented by: Amanda Sani Division 37 East OTC
July 23rd, 2011
Questions?
Division 37 East OTC