KDN: PQ/PP1505(18858)
EXPERIENCE SPAIN’S
GASTRONOMIC FOOD & BEVERAGE TRADE EXHIBITION
ALIMENTARIA 2016 HIGHLIGHTS
P28 - P53
140,0003,900 42,100 1,970
TRADE VISITORS FROM 143 COUNTRIES
EXHIBITORS FROM 63 COUNTRIES INTERNATIONAL VISITORS
ACCREDITED REPORTERS
ENTREPRENEUR ARTICLE:
EXCLUSIVE INTERVIEW WITH
GLOBAL HALAL MARKET
ALIMENTARIA 2016 INTERNATIONAL DEVELOPMENT MANAGER
ALIMENTARIA 2016 Barcelona . 25 - 28 April 2016
www.alimentaria-bcn.com
P18
official media partner
HALAL ARTICLE:
P20
organized by
HALAL MEAT
P26
table of contents
EXHIBITORS’ INTERVIEW
28
Univers Drink Since 2009, date of the company’s foundation,
Univers
Drink
has
positioned itself as a non-alcoholic drinks specialist throughout the world.
42
MTR Foods Pvt Ltd A business that brings quality and authenticity in cuisine. An enterprise that
blends
entrepreneurship
with
originality. This is the rich legacy of MTR.
30
Andreu Alimentacio. S.L. From a familiar company born in 1995, Andreu has become leader in the manufacture of fresh and frozen pizzas with distributor mark. Andreu offers a maximum quality and food safety product.
46
Volys Star N.V. Volys Star develops, elaborates and sells chicken and turkey all over the world, in the form of charcuterie, culinary and breaded products. As well in chilled as in frozen, for retail, wholesale, foodservice and industry.
34
Best Food Co. Incepted in 1979 as a single nuts processing plant, Bestfood has grown to become the market leader for branded nuts in the Middle East.
48
Ornua We are an agri-food commercial co-operative
which
markets
and
sells dairy products on behalf of our members, Ireland’s dairy processors and Irish dairy farmers.
36
Juice In Time The idea started in 2007, seeing as it was difficult to find a natural juice. Of course, there are snack bars and stalls delicious juices out there, but we were always working, studying, enjoying family and other commitments so that there really was no time left to enjoy this moment.
52
Acetificio Andrea Milano When, in 1889, Nicola Milano started producing vinegar, he was clear on his idea of product quality. His son Andrew, from which it takes its name
40
the company, continued his father’s work in accordance with the teachings received.
I.C. Blancafort S.A. Our origins date back to early last century, in a small workshop in the city of Vic.
table of contents
06 EDITOR 07 Events 20 vip 24 Article 28 interviews 56 review 59 showcase 65 c.b lists
6
Editor ’s Note
Editor’s Note Internationalisation, Innovation, Gastronomy and Specialisation. These are the four main foundations
maintaining and strengthening this year. The event will be held at Fira de Barcelona, Gran Via Exhibition Centre from 25th-28th April 2016 with firms from over 50 countries participating in this show. As an international business centre for all food, drinks and culinary industry professionals, Alimentaria 2016 has doubled its efforts to attract buyers from all over the world, especially from Asia, the United States and Latin America, as well as Europe. Celebrating its 40th birthday this year, Alimentaria commemorate its commitment in promoting the food and drinks industry. In collaboration with DagangHalal, Alimentaria 2016 presents its newest project – Halal Supermarket. It aims at helping the halal exhibitors gain maximum branding exposure and business opportunities by providing a single platform for buyers to source for quality halal products. We are proud to provide this platform to exhibitors with halal products, especially for halal food manufacturers. Hope to see you at the Halal Supermarket during Alimentaria 2016!
Shazwana Aida
CHIEF EDITOR Shazwana Aida CREATIVE DIRECTOR Amir Fahmi EDITOR Hidayah Razak WRITER Lily Ruzailan DESIGNER Muhammad Hilmie Ezewan Fauzi Shafiq Mansor ADVERTISING / MARKETING Tony Er Bryan Yap Mastura Johari Zulfadli Anaspekri Noor Intan DH Events Sdn Bhd Wisma UOA II, Suite 10-10 No.21, Jalan Pinang 50450 Kuala Lumpur Malaysia Tel: +603 - 2171 1128 Fax: +603 - 2166 1148
HMAG ALIMENTARIA 2016
HMAG FHA2016
HMAG FOODEX 2016
EDITORIAL TEAM
of Alimentaria’s growth which they are focusing on
HMAG GULFOOD 2016
Event Overview
7
8
Facts & Figures
THE ROUTE
TO SALES’
GROWTH Where new ideas start here 3,000+
140,000+
80,000+
EXHIBITORS
VISITORS ENTRIES
SQUARE MILES
Facts & Figures
FACT & FIGURES ALIMENTARIA 2016 will celebrate its 40th years anniversary. Between 25 and 28 April 2016 , it will continue to be an international business centre for all food, drinks & culinary industry professional.
Organizer:
Alimentaria Exhibitions, Fira de Barcelona
Activities:
The Alimentaria Hub Innoval
this is a date with innovation, the latest trends and international
The Alimentaria Experience
expansion no one in the industry will want to miss.
Trade Fair:
Spain, Land of 100 Cheeses Gourmet Olive Oil Tasting Bar
ALIMENTARIA 2016
Venue:
Barcelona, Spain
Address:
Fira de Barcelona Gran Via Exhibition Centre Av. Joan Carles I, 64 08908 L'Hospitalet de Llobregat (Barcelona)
9
Halal Supermarket
WHY YOU SHOULD VISIT? Alimentaria 2014 gathered 140,386 professionals and around 4,000 exhibiting companies. In addition, the attendance of international visitors
Event Date:
25th (Mon) - 28th (Thur) of April 2016
Time:
Monday to Wednesday: 10 am to 7 pm
more than 143 countries, 30% of the total, which
Thursday: 10 am to 6 pm (visitors)
means an increase of 6% compared to the previous
9 am to 8 pm (exhibitors)
edition of Alimentaria in 2012.
Industry:
beat all records with 42,117 visitors coming from
Food Preserves and Semi-Preserves Products, Meat and Meat Products, Dairy Products and Derivates, Fish and Seafood,
EVENT HIGHLIGHTS
Aquacultures and Farmed Fish Products,
• Culinary Master Workshops
Frozen Foods, Sweets, Biscuits and
• New Food and Beverages Launching
Confectionery Products, Bakery Products,
• Latest Trends & Innovation In Gourmet Olive Oils
Cakes, Pastries and Ice Cream, Fresh Fruits
• Spanish Dairy Microenterprises
and Vegetables,Organic Food, Frozen Food,
• Gastronomic School
Frozen Dough, Pre-Prepared Foods,
• The Food Blogger Conference
Fresh-Cut & Ready-To-Eat Products. Beverage Water, Soft drink, Must and Cider. Edible Fats & Oil Olive Oil and Vegetable Oil. Other Food Vending, Intermediaries Channel (cash and carry, groups of wholesalers and logistic operators), Food and Hospitality Products and Services: Logistics and Distribution, Professional Uniforms, Food Service equipment, Food Franchises,
• Business Networking
........................................................................
TARGET VISITORS Manufacturers, importers, and wholesalers of: • Food and drinks • Catering technology • Suppliers of services for the catering sector • Food retail trade • Trade agencies
Pastry Equipment, Disposable Products,
• Supplier of specialities
IT Solutions, Decor and Design.
• Suppliers of fresh convenience products
10
Floor Plan
FLOOR
PLAN
Section Floor Plan Name
11
12
Event Highlights
The World’s best Food, Drinks and Gastronomy Experience
Event Highlights
Halal Supermarket provides an additional exposure in a strategic location for halal exhibitors to promote their halal products.
A key space for operators in the food & agriculture chain seeking business opportunities.
13
14
Event Highlights
Let yourself be surprised and inspired in this space, where brands present their commitment to quality & constant adaptation to the consumer's needs, based on research, development and innovation in new products.
Four chefs in action simultaneously, who will be displaying the most innovative version of their home countries' cuisine.
Event Highlights
Alimentaria invites its visitors to taste over 100 samples from all over Spain, individually and slowly, in this space that features ongoing innovation and the latest trends in gourmet olive oils.
A major exhibition and tasting of more than 200 cheeses made by dairy microenterprises accompanied by all kinds of breads, cruditĂŠs, fruits and appropriate accompaniments (jams, honey, quince, etc.).
15
16
Event Report
Event Report
17
18
Entrepreneur Article 3) Growing Awareness and Demand The awareness factor is at play for both Muslim and nonMuslim. This is because the former is becoming more aware of their religion obligations while the latter are slowly supplying the demands by shifting towards halal food products due to the rising concerns in unhygienic and unhealthy food. In the United Kingdom, halal meat accounts for about 15 percent (approximately 2.6 billion British pounds) of the total meat sales, which is higher than the proportion of Muslims in Britain. NON-FOOD HALAL MARKET OPPORTUNITIES Halal products are always relating to food and meat. The evolving lifestyle and increasing purchasing power of Muslims mean that there is growing demand for products that conform to the Islamic dietary laws. As the halal industry continues to expand beyond the food sector, there
Among global food product categories, halal food is one
are many industries that stand to benefit, including:
of the fastest growing trend. The global halal food market is currently worth USD 700 billion (2015) with 65 percent of
a) Cosmetic and Personal Care
the demand coming from Asia. Opportunities abound – but
More consumers are aware that cosmetics might contain
how can companies best address them?
traces of alcoholic substances or products derived from animals forbidden by Islam. According to the 2013 data,
GROWTH POTENTIAL
the halal cosmetics and personal care market is worth
What is driving the rapid growth in the halal food market?
approximately USD13 billion with an annual growth rate of 12 percent.
1) Rise in Muslim Population According to research in 2015, Muslims currently comprises
b) Pharmaceutical and Healthcare
of approximately 23.2 percent of the global population. It
Halal pharma and healthcare products are in demand not
is predicted that the rise in the Muslim population is due to
only from Muslims but also from non-Muslims who value
a younger demographic – many Muslims live in countries
wellness products that do not harm the body in the long-
with low median ages and on-going improvements in infant
term. Hence, industry players are willing to change their
mortality rates. With the rise of the Muslim consumer, food
ingredients and manufacturing methods to cater to this
service chains such as KFC and Nando’s now have halal
demand. As at 2013, the halal pharmaceutical market was
outlets all around the world, and many of these restaurants
estimated to be at USD34 billion, and growing.
are using halal meat. There are also a growing number of supermarkets in Europe that are stocking up on halal food
c) Tourism
products.
Recently gaining popularity, Islamic tourism refers to hospitality services and products that are in accordance
2) Higher Disposable Income
with the Islamic practices. Traditionally, halal tourism has
The increasing income levels among Muslim population
been associated with Muslim pilgrimage. The changing
are fuelling demand for new and differentiated halal
preferences of Muslims for travel destinations, growing
food. A growing Muslim population as well as economic
affluent middle-class consumers and rise in degree of
development in countries with large populations of
interconnectivity make travel convenient. This puts the
Muslims make this a lucrative segment to invest in.
halal tourism market at USD 137 billion in 2014.
Entreprenuer Article
19
d) Apparel
the years ahead. The Halal certification should be seen as
Fashion houses in Paris and Milan have noticed the
just the beginning of the process of developing competitive
commercial potential for Muslim women’s clothing that
advantage. The halal food market will also become
respects religious sentiments yet incorporates elements
more diverse, both geographically as well as in terms of
of good taste and style. According to a report in 2012, the
purchasing power and hence consumer sophistication. For
Muslim fashion industry would be equivalent to USD96
example, the sale of halal food in the U.S. has been on the
billion of half of the Muslim’s across the globe spent
rise, seeing a 70 percent increase since 1995. In Russia,
USD120 on clothing annually.
2011 saw the production of 65,000 tons of halal meat. China is also emerging as a halal market, with over 23 million
e) Logistics
Muslims living there. Above all, the African continent is
Halal logistics also has clear potential for growth. This
widely acknowledged to be the halal product market of
involves paying close attention in the supply chain where
the future, due to a large and growing consumer base of
the integrity of the product is maintained from the farm
African Muslims as well as brisk economic growth in the
to the table of the consumer. An international halal
continent. For instance, Kenya has about 150 companies
logistic standard is therefore crucial. According to 2014,
operating with halal certification from the Kenya Bureau
this industry is projected to grow at a Compound Annual
of Halal Certification. For halal food exporters, there will
Growth Rate of 12.6 percent to each about USD539 million.
continue to be more frontiers to explore.
WHAT LIES AHEAD? As industry players race to grab a share of the USD700 billion global halal food market, competition will rise. This will place a premium on efficiency, quality and diversity in
20
VIP Interview Article
industry and agricultural. And 10 years ago, I decided to return back to my home country in Barcelona and started working with Alimentaria. The reason I worked here is due to my invaluable experienced working abroad with overseas companies and gaining international experience and exposure throughout my career years. My main job scope is to bring more international buyers to join the events and bring business opportunities to our exhibitors. I am also working on strategic agreements with sector associations and institutions. Besides that, I am also responsible for some of the development, design and implementation of internationalization campaigns, I am constantly travelling and do market research within the F&B sector in order to The Alimentaria exhibition is a Fira de Barcelona
identify trends and opportunities. Finally, I conduct several
company devoted in organising international food and
campaigns including the development and implementation
beverages (F&B) trade fairs that are benchmarks in Europe
for marketing and communication campaigns; customers’
and Latin America. This biennial exhibition brings together
fidelity campaigns; and other campaigns to attract and
the most prominent aspects in the F&B industry, attracting
retain visitors to the fairs.
the main operators in the market and displaying the latest trends and innovations in the food industry, as well as
DH: This year, Alimentaria turns forty, a strong
promoting commercial networking and work meetings
and promising year. Will there be anything special
for international buyers in order to generate business
or unique during the event as it celebrates its four-
opportunities. For this HMag edition, we interviewed
decade anniversary?
Meritxell Puig, the International Development Manager of MP: We are proud to celebrate our 40th anniversary, a
Alimentaria.
special occasion to commemorate all these years working International
and growing along with the F&B industry. Alimentaria has
Development Manager of the biennial Alimentaria
grown from a reference meeting point for the F&B industry
event, can you share about yourself and your
in Spain to position itself as a key event for the F&B
responsibilities?
sector worldwide. The crucial element in succeeding this
DagangHalal
(DH):
Being
the
event year by year is through our commitments to attract Meritxell Puig (MP): Good day to you. I am Meritxell
brands, buyers and international visitors. In each edition,
Puig,
for
Alimentaria continues to re-evaluate its model and to adapt
Alimentaria Exhibition. Alimentaria Exhibition is a
new trends. Our constant assessment and improvements
company that organises international F&B trade shows, and
are secret to us reaching the 40’s in such a good shape.
the
International
Development
Manager
Alimentaria Barcelona is deemed as the biggest and most important trade show in Spain. I have been working with
DH: What is the theme of the Alimentaria this year,
the company for over nine years. However, before working
and what message do you intend to convey to your
with Alimentaria Exhibition, I worked for COPCA Miami
audience?
(Public agency from the government of Catalonia who helps companies to internationalize) and a trading company in
MP: In commemoration of our anniversary, Alimentaria
the United States. Then, I moved to Italy and worked as
will be using the tagline “40 years serving the food and
a Marketing Manager for an Italian multinational world
drinks industry”. The tagline dictates our roles in this last
leader manufacturing of PVC flexible hoses for gardening,
four decades, i.e., supporting the industry in its growth. We
VIP Interview Article
21
are often attentive to the latest trends in the market, we listen to the demands of companies and we acknowledge the expectation that consumers from this industry have on us. In order to respond to the needs of today’s industry, we have prepared the most international, innovative and business-focused Alimentaria event. For the 2016 edition, we are going to have more than 40,000 international visitors and 1,000 international exhibitors participating for this event. Moreover, we have invited 800 international Hosted Buyers. These key buyers will take part in some of the 10,000 business meetings that will occur during the event. With these projects, we bring new opportunities to companies to find new markets and to expand their businesses. DH: Alimentaria has always received good reviews and feedbacks from their past exhibitors. How do you maintain the good reputation of this event so that each biennial years, the visitors are still excited to attend it? MP: The only way to reach 40 years of history is through trust and fidelity entrusted by companies. As mentioned earlier, we are in continuous contact with key players of this F&B industry and we listen to their demands and provide
Meritxell Puig, International Development Manager of Alimentaria 2016.
solutions to their challenges. That is how Alimentaria always received positive reviews from the participants. According to the surveys of our previous edition, 90 percent of our
Halal Showcooking in Alimentaria as a way to increase
exhibitors were satisfied with the event, approximately 80
awareness and knowledge of the real potential that halal
percent will recommend the participation to a friend, and
poses at an international level. We truly believe that the
93 percent were planning to participate in the 2016 edition.
congress can be valuable in bringing vital information to businessmen who are not fully conscious of halal market
DH: Can you share with me the facts and figures
and its value in the F&B sector. The Halal Supermarket,
related to the halal trends in the previous event?
on the other hand, is organized in collaboration with DagangHalal. It aims to provide additional exposure in a
MP: In the previous editions, we have received several
unique and strategic space to promote halal products. This
halal exhibitors both from the local and international
project seeks to raise awareness of existing halal products
exhibitors, and we have received few queries from visitors
available during the show, grouping the products in display
who are interested in the halal segment. Realizing that
shelves for interested buyers can visit and enquire further
the interest for halal is augmenting among businessman,
information on the products, company of interest and the
Alimentaria decided that this year they will be dedicating
location of the companies. And the showcooking where a
special efforts to disseminate halal among exhibitors and
chef will perform a cooking session exclusively with halal
visitors. For this year’s event, we will be organizing the first
ingredients, to show all the possibilities these products
Halal Congress, the first Halal Supermarket and the first
offer to the Mediterranean cuisine.
VIP Interview Article
DH: According to the article in The Guardian, it is forecasted that the Muslim population in Europe will increase up to 71 Million in 2050. Do you see Alimentaria to be more focused on halal in the next event? MP: Our objective is to make Alimentaria a relevant meeting point of the halal food and beverage sectors, and became a reference. One of the assets of Alimentaria is its
VIP Interview Article
“
Realizing that the interest for halal is augmenting among businessman
strategic location. Barcelona is a key business epicenter with intense connectivity and trade not only with other
“
22
European countries but also, and increasingly, with the North African and Middle Eastern markets, along with
national and international experts, businessmen and
certain sub-Saharan economies. Thus, Alimentaria is well
institutions that want to exchange halal knowledge and
placed to serve not only the expected growing demand
products, and the Halal Supermarket will help to portray
for halal products in Europe but be a relevant platform
the potential of Alimentaria as an exhibition that supports
for other growing halal markets such as Turkey, Egypt,
the growth of the halal market. Nonetheless, we are still
Morocco, Algeria etc. Moreover, Barcelona receives
taking baby steps in introducing halal to our exhibition
increasing numbers of tourists coming from Muslim
and we don’t have a specific target. However, we are
M
countries, especially from the GCC regions demanding
determined that after this event, we will see an increasing
Y
for halal products and services. With the prominent
number of halal exhibitors in the future editions. We are
increase in demands, it gives a bigger potential to the
hoping to be an international platform for the halal F&B
MY
halal market in Barcelona and consequently to Alimentaria
hub. We are definitely positioning Alimentaria as the
CY
as well. With these issues in mind and considering the
relevant meeting point for the halal F&B manufacturers to
consolidated maturity of Alimentaria as it celebrates its
build their business networking and to make Alimentaria a
40th anniversary, we expect that the next edition will see a
reference for these manufacturers.
growth in the demand for halal products and events, along with more manufacturers producing more halal products.
DH: In the future, how do you foresee the trends
Thus, the future envisage depicts a stronger possibility of
within the halal industry?
Alimentaria focusing more on halal products. MP: The halal industry will inevitably grow in size, DH: As for now, what is your target in the numbers
diversity and complexity. This is because the number of
of halal exhibitors in this year’s event? Do you
Muslim population will triple in size and this leads to more
think that this number is sufficient enough to
consumers demanding for halal products. Regarding its
accommodate the requests and demands of visitors
diversification, more types of halal products and services
that are sourcing for halal products?
are being demanded such as food, beverage, cosmetics, pharmaceutical etc. Thus, it is necessary to incentivize
MP: In the past three editions, we have been aware of the
more companies into the halal business. In reference to
increasing number of buyers sourcing for halal-certified
the complexity of the halal products offered, it is directly
products. Hence, we decided to analyse the exhibitors with
related to the increase in the demand for more sophisticated
halal certifications and realized that the number is also
halal goods, coming especially from the high and very
growing annually: in the last exhibition, we had more than
high-income consumer segments. These tendencies of
200 exhibitors with halal-certified products. With this
demanding more value-added halal products and services
logic, we expect that this first congress will bring together
are leading in several sectors to dedicate more resources to innovation processes, generating new products.
C
CM
CMY
K
2016
International Food and Drinks Exhibition
ster i g e R line. on- e time . Sav money and
The world’s best Food, Drinks and Gastronomy Experience
BARCELONA, SPAIN April 25th -28th / 2016 Fira de Barcelona Gran Via Venue www.alimentaria-bcn.com
Alimentaria
Exhibitions
24
Halal Article
25
Halal Article
certified water. This is especially true in countries with less stringent laws on food production. Water is a natural product and is naturally halal in its original form. Water can be used for cooking, drinking, taking ablution, amongst other things. However, the bottling of water requires extensive processing including purification, The
ordinary
Muslim
lives
revolved
with
ensuring the foods consumed are halal certified. They consumed only halal meat, looked at the food labelling to ensure that the food is free from any harmful and “haram� or forbidden ingredients, and most importantly is they ensure that the foods and snacks served to their family are halal. Mothers try their best to serve the healthiest, delicious halal meals to their family. Then imagined one day, there are some bottled water that has the halal certified logo plastered on its body. These excited buyers immediately grab several bottles. However, does this plain mineral water need to be halal certified? The United Arab Emirates asked this very question after receiving halal certified drinking water from Thailand. This instigate questions by other companies. Does water need to be halal certified or does halal certified drinking water be suspended? In reality, all foods and beverages should be halal certified to provide a sense of assurance and confidence to the Muslim consumers. Have we forgotten the dangerous practices and unsanitary conditions of the meat packing industry and the meat adultery that became controversial few years ago? The US Food and Drug Administration (FDA) controls many aspects of food production to ensure a safe level of food to the consumers. This law can be adapted to help both manufacturers and buyers understand the importance of having a halal
adjustment,
filtration, chlorination,
and
mineralisation
fluorination
and
reverse osmosis in order to make the water safe for consumption. Throughout this process, it may come in contact with chemical materials that are potentially harmful or potentially derived from animals. The FDA does not always require processing aids to be listed on the label if they are present in trace amounts. For example, apple juice may be clarified with gelatine but it is never mentioned anywhere in the labelling. Similarly, water may go through the same purification method by passing through a bed of carbon but this method is not mentioned on the labels. Moreover, food-grade lubricants are used on machinery during production of anything from bottled water to aluminium foil. Lubricants consist mainly of oils and it may derive from any source such as animals, vegetable or synthetic. Lubricants used in manufacturing are never mentioned on food ingredients labelling. As a result, it is equally important not just foods but water bottle to have the halal certification logo to ensure a completely hygienic and smooth process from the water purification to the packaging process. To be confident in what you eat, always opt for halal certified products!
26
Halal Article
DEFINITION OF HALAL MEAT
designed to minimised the animal’s pain and ensure an instantaneous death to the animal. Failing to adhere with the requirements renders the slaughtered animal “haram” or forbidden.
Many Muslims have migrated from their ancestral homes to
ARE ANIMALS CONSCIOUS WHEN THEY ARE
Europe and North America. These emigrants have brought
KILLED FOR HALAL SLAUGHTER?
with them their distinctive cultures, culinary traditions
Between 84 and 90 percent of animals in the Europe
and dietary law which strictly regulate the slaughtering
are electrically stunned before they undergo the halal
and processing of meat. Food processed in concordance
slaughtering. Only a small number of slaughterhouses in
with Muslim dietary law is called halal. Halal slaughter of
the Europe that still perform the traditional practice that
animals was conceived on the historical principle to be one
has been endorsed by the Islamic scholars.
of the more humane methods available. However, there are some parties that consider such slaughtering as inhumane
DOES HALAL SLAUGHTER WITHOUT
and causes unnecessary suffering, pain and distress to the
PRE-STUNNING HURT ANIMALS MORE THAN
animal. With the issue of halal meat back in the news this
OTHER FORMS OF SLAUGHTER?
week, we answer some of the questions you may have about
Contrary to the claims of animal rights activists, the
the practice.
slaughtering process is specifically designed to minimise the animal’s pain. However, The British Veterinary
WHAT DOES HALAL MEAN?
Association (BVA) says it believes “all animals should
Halal is the Arabic word for “lawful” or “permissible”. It
be effectively stunned before slaughter to improve the
is a broad term covering what is allowed in the context of
welfare of these animals”, while the RSPCA says it causes
Islamic law, but is often used in conjunction with the issue
“unnecessary suffering”. Hence, most of the halal meat
of how meat is dealt with. The opposite of halal is haram,
companies comply with these rules by having their animals
meaning “forbidden”.
stunned prior to slaughtering.
WHAT DOES HALAL SLAUGHTER INVOLVE?
HOW MUCH IS THE HALAL MEAT INDUSTRY
Traditional halal meat is killed by hand and must be
WORTH?
blessed by the slaughterman. Islam has strict laws on
Meat is central to many dishes originating in Muslim
the proper method of slaughtering animal. For example,
countries. One survey found that Muslim residing in the
the animal must be healthy and the person slaughtering
UK consume around 20 percent of the total meat purchased
the animal must be a sane adult Muslim. The act of
in the country. It is estimated that the halal meat in the
slaughtering requires a swift, deep incision with a sharp
UK only is worth around £2.6 billion annually. The figure
knife on the neck that cuts the jugular vein, ensuring that
depicts that halal meat is an essential sector and is halal
all the blood is drained from the body. This method is
slaughtering is vital for business’s future success.
27
Halal Article
Section Name
27
28
Interview Article
THE PERFECT DRINK WITH 0.0% ALCOHOL-FREE
Mr. Arnaud Jacquemin , Managing Director of Univers Drink.
Since 2009, Univers Drink has positioned itself
the Muslim communities in Europe has nothing to drink
as a non-alcoholic drinks specialist throughout the
during the festive seasons; however, with their 0.0%
world. Thanks to a unique process, each drink reveals
alcohol-free drinks, both Muslims and non-Muslims can
organoleptic characteristics worthy of wines and sparkling
enjoy their drinks. The products have since then received
wines, without containing even the smallest drop of
acceptance by everyone, the young and the old, the
alcohol. It launched itself as a festive soft drink to convey
pregnant and youth and also to others who are abstaining
an important message to the world, especially to the
from alcohol. Without hesitation, they immediately
younger audience: It is possible to celebrate life to the
applied for the halal certification. They have 20 SKU and
fullest without consuming alcohol!
their famous brand is the Night Orient, which is dedicated especially to the Muslim populations and those who are
BRIEF HISTORY
restraining or restricted from consuming alcoholic drinks.
This company was founded by two innovative individuals, Arnaud Jacquemin and Rachid Gacem. Whilst working
PRODUCT CHARACTERISTICS
for a business exportation company, they saw a gap in the
Universe Drink’s products come with an innovative concept
market and soon developed an interest in the production
and a high standard. The exceptional manufacturing
of non-alcoholic drinks. The Muslim communities do not
procedure ensures the creation of still and sparkling wines
take alcoholic beverages, and as the growth of Muslims
with a wide range of interesting flavours and aromas with
worldwide is expanding, they found it necessary to
features that are commonly found in alcoholic drinks. Yet,
introduce a beverage that is free from alcoholic drinks
the company ensures that there are no traces of alcohol
yet still has a delectable taste. They especially noticed
found in the products, and that the drinks are 0.0%
Interview Section Name Article
29 29
alcohol-free. It goes a step further by ensuring the final
“Gulfood 2010 (Dubai)” to the “Belgian product of the year
process of the production removes even minute traces of
(2013)”, via awards at SIAL Innovation (food innovation
alcohol and makes the end-product a completely 0.0%
observatories) in Paris and Abu Dhabi. Lastly, the Night
alcohol-free drink. So the end result is a creation almost
Orient Brand received the Superior Taste Award of a gold
similar to wines, yet it is free from any traces of alcohol.
star in May 2014. The product was tasted and analysed by master sommeliers and achieved an average of 70% in
PRODUCT RANGE
all aspects of a sensory analysis. These distinctions, which
Univers Drink has, since its inception seven years ago,
have provided them with a promotional springboard,
come up with 4 different brands and 20 products to satisfy
position Univers Drinks as a major player in the world of
different categories of consumers.
non-alcoholic drinks.
a. Night Orient: Alcohol-free bubbles classic and Rosé and alcohol-free wines as Merlot, Chardonnay and rosé,
PRODUCT EXPORTATION
all guaranteed 0.0%
Univers Drink is currently marketed in 15 countries,
b. Vendome Mademoiselle: Alcohol-free bubbles
including the Middle East, Canada, the USA, France and
classic and Rosé and alcohol-free wines as Merlot,
much more. Now they are looking towards entering the
Chardonnay and rosé, all guaranteed 0.0%
Hispanic market. As part of this venture, the company will
c.
be participating in Alimentaria 2016. The aim of exhibiting
Vendanges Mademoiselle: Alcohol-free red and
white grape juice, all guaranteed 0.0%
the show is to attract consumers from Asia, Europe, and
d. Life Addict: Alcohol-free red and white grape juice
the North and Latin Americas. They are also taking the
for teenagers, all guaranteed 0.0%
opportunity to explore this new markets; Spain is a huge market with a significant number of Muslims.
HALAL CERTIFICATION Arnaud and Rachid are very proud to announce that their
PRODUCTS’ QUALITY
0.0% alcohol-free beverage received the halal certification
Maintaining a high level of quality in the products and
from JAKIM, a highly respected Malaysian halal certificate
marketing them to the right distributors and retailers
authority that is known for its stringent procedures.
meant success to Arnaud. The company is proud of the fact
According to them, the halal certification provides plenty
that its products receive a wide appeal from its consumers
of advantageous to the company. Foremost, it boosts the
and it is important that they continue to trust the brand.
company’s credibility as a trusted and hygienic company
According to him, being human and working as a team are
amongst the Muslims. It also builds consumers’ trust
imperative to promote the business. He advises his team
in their products and it definitely gave them the grand
to be always happy and work towards the success of the
opportunity to reach out to the bigger market around the
company. He also sees a huge potential for Univers Drink
world.
in the future and aims at making progress by entering new markets while maintaining a great relationship with the
AWARDS
existing customers.
The various ranges developed by Univers Drink are characterised by excellence in flavour with 0.0 % alcohol. This is a quality that has been recognised by its peers and consumers since its creation in 2009. The brand has been honoured by several prestigious awards: from the
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Interview Article
Who does not enjoy the taste of oven-baked pizza with
PRODUCT INFORMATION
an authentic Hispanic heritage recipe? Have a bite of the
Generally, there are two product range:
amazing pizza served by Andreu Alimentacio, the specialist
a) Fresh products
of all pizzas. Your taste buds won’t deny the true pleasure
b) Frozen products
of eating a crunchy crust pizza with soft and fluffy dough, using only the finest sauces and freshest cheese with an
We have various range of pizza demanding on the client’s
extensive array of ingredients.
demands. Each client has different requirements and Andreu always adapts with the requests of their clients.
BRIEF HISTORY
Furthermore, the international market may also demand
Andreu Alimentacio SL is a Spanish company and the
other specific needs, such as halal pizzas. Hence, Andreu
leader in the manufacturing of fresh and frozen pizzas with
ensures that the company can comply to these demands.
a distributor mark. This company initially opened its door
The idea of getting the halal pizza into the international
to business in 1995 offering the finest taste of pizza with a
market started during a trip to the Morocco’s supermarket.
top-notch product’s quality and a distinguish hygiene and
Most of the foods in Morocco are halal, and Andreu saw
food safety standard. Located in the agriculture region
the opportunity in their business.
of Bages, Barcelona, Andreu built a first-class factory that accommodates the most advanced equipment and
HALAL CERTIFICATION
a huge team of professional workers. The company is a
Andreu ensures that the company received the halal
fully dedicated enterprise in the production of pizza, from
certification for their products. Halal certification is
the dough processing to the final packaging of the end
deemed as essential by the company because the pizzas
products. It only produces the authentic and traditional
are potential products to Muslims consumers not only in
pizzas with familiar origins from day one until now.
Europe but also for the rest of the continent. With the halal
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31
MARKETING STRATEGIES One of the most effective method to introduce the company’s product is by attending international trade fairs and food exhibition in order to promote their products. through these exhibitions, the company gains plenty of existing and prospect clients. This allows them to fixed some appointments and form a business networking with these individuals.
PRODUCT EXPORTATION Currently, their products can be found in the local supermarket and to the Moroccan market. They are aiming at expanding their products to the global international market, and to introduce to them the deliciousness of Andreu’s pizzas.
Our aim is to be able to expand our
product to other countries; we don’t care to which ones. They are actively participating in trade fairs in order to certification, it gives a golden pass for them to enter other foreign countries. They also see a growing opportunity
recruit more business networking and to offer their great products to new markets.
in the halal sector in the coming years, especially in the pizza industry as well as the pre-cooked food industry. Besides than the halal certification, the company complies to the food quality stringency and received the ISO 9001
ALIMENTARIA PARTICIPATION This year, Andreu will be participating for the Alimentaria event in Barcelona. This event is anticipated since day one as Andreu sees many opportunities for them. They are also
Certification.
excited to showcase their diversified products to both the UNIQUE SELLING POINT Nowadays Andreu has the necessary experiences to give a complete product range with which they are able to satisfy the needs of each client in different markets. Their main task is to offer a natural and healthy food, maintaining
local and international trade visitors that will be visiting the event. Throughout the event, they are anticipating a huge range of crowd from different nationalities and regions to come to their booth and learn about their company and appreciate their products.
the maximum quality of the raw material and getting a final product which keep all the organoleptic qualities. Thanks to the combination of research and development with the traditional recipes and the new ones according to the market demand, they have achieved a full range of references. For that reason, in Andreu, they prefer
They will also be participating for the Halal Supermarket co-organised by Alimentaria and DagangHalal. This event is most anticipated as it gives them an additional channel to market their products and to gain more brand awareness for all their halal products.
to maintain their traditional origins: Offering the latest products with the oldest tastes, taking care of all details during the elaboration process. A N D R E U A L I M E N TA C I Ó , S . L . / S PA I N / T E L : + 3 4 9 3 8 7 7 3 3 8 0 / w w w. g r u p a n d re u . c o m
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Interview Article
BESTFOOD, MARKET LEADER FOR BRANDED NUTS Best Food Company LLC, or better known as Bestfood, has been established in 1979 with a single nuts processing
commitment to quality and the same drive to add value to consumers’ lives through innovations.
plant, Best Food Company has evolved into a multiconsumer products company represented across Middle
PRODUCT’S RANGE
East.
1) The Best Nuts
We
have
state-of-art-manufacturing
facilities
with ISO 9001 and HACCP certifications. Over 600
The UAE’s discerning food lovers have made Best Nuts
staff operating 5 divisions: Nuts Processing, Chocolate
their No.1 brand of choice. To them, Bestfood represents
Manufacturing, Sales& Distribution, Exports, Duty Free.
impeccable quality, delightful variety and irresistible taste. They accomplish this by carefully choosing the finest
BRIEF HISTORY
ingredients, innovating exciting recipes and applying the
Incepted in 1979 as a single nuts processing plant, Bestfood
latest technology to make every pack a deliciously healthy
has grown to become the market leader for branded nuts
treat.
in the Middle East. With a product line that extends to a variety of finest nuts and chocolates, with state-of-the-art
2) Tamrah
manufacturing facilities that spread over 128,600 square
Tamrah is an exquisite range of collection of healthy
feet and manpower resources comprising of over 600
and nourishing confectioneries made with finest dates
skilled employees. Bestfood caters to different consumer
and golden roasted almonds, enrobed in pure chocolate.
tastes and preferences through its two manufacturing
With the finest golden almonds at the core, surrounded
divisions; Nuts and Chocolate, and eight sales divisions;
by irresistible luscious dates and enveloped with four
FMCG Emirates, HoReCa, Target Markets, GCC, MENA,
sinfully delectable chocolate variants, combine to give you
International,
three layers of happiness. Each bite is a taste of gourmand
Saudi
Arabia
and
Retail
(Roastery).
While these divisions contribute to the food industry in different ways, they are propelled by the same unflinching
paradise.
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35
3) Zee
measures have earned Bestfood prestigious quality
ZEE NUTS range has been introduced as a complementary
certifications like ISO 9001: 2008 and HACCP, its secret
range to the Best Nuts, keeping in line with the
recipes are increasingly being sought-after by more and
requirement of Healthy snacking during all outdoor
more countries across the world. Today, they have covered
activities, socializing and to nurture the youthfulness
more than 90% of the UAE market. They have huge
within you. Nuts are full of goodness that helps you grow
capability to market and build their brands and is now
healthy and strong. They are rich in proteins & contains
focusing aggressively to expand their brands and products
almost all essential vitamins, minerals, antioxidants &
into new markets and territories. Today, Bestfood’s
micronutrients. Nuts are a rich source of natural fibers.
product ranges are exported to countries across the
Handful of nuts packed with powerful nutrients will
Middle East, North Africa, Central Asia and South Asia.
always energise you.
The company will soon be entering new markets across Asia, Africa and Europe.
4) Tum Tum Tum Tum are premium nuts that are produced specially for the export market and are also distributed in the Saudi Arabia market.
QUALITY & INNOVATIVE Bestfood has a steadfast commitment to quality and believes that it begins with each and every member in the company. All their factories are ultra-hygienic and are compatible with both the halal certification and HACCP. Bestfood is also ISO certified since 2000. As a key drive of growth in any organization, Bestfood invests on creating new product as well as packaging concepts. Many ideas have been launched in the past years and quite few are on the pipeline. Apart of the continuous investment in IT, Machinery and Logistics to cope up with the growth in turnover, they also believe that the real investment remains in the human resources. With all the hard work for an innovative and high quality product, they were awarded with the local food award for their brand “Tamrah” at Gulfood 2013. This brand -Tamrah- is an Arabian inspired confectionery made with the finest dates, stuffed with roasted almond and enrobed in rich chocolate coating.
SALES & DISTRIBUTION Bestfood’s relentless pursuit of perfection is best reflected in the recognitions it won and the acceptance it gained across the world. While its stringent quality control
Mr. Bahjat Hassan, CEO of Best Food Company LLC.
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Interview Article
Juice your life with Juice in Time Juice in time is a 100% Brazilian company that started
has already been awarded the trademark “Juice in Time�
in 2013. It produces a 100% natural juice from a variety
by the Brazilian National Institute of Industrial Property.
of fruits without adding any additives or colourings to the products. Currently, the organization has over ten
EXTENSIVE RESEARCH & DEVELOPMENT
different varieties of natural juices ranging from grape,
In order to develop the technology for the company,
pineapple, passionfruit, lemon, acerola&orange, and
Juice in Time collaborated with a team of electronic,
Detox Line. The company currently operates in Brazil and
mechatronic, and mechanical engineers, and partnered
the United Arab Emirates. However, the company is under
with universities and several vendors. This collaboration
negotiation process in many other countries including the
led to the creation of the juicers that are economical
USA, Europe, and Asia. The company has since received
yet guaranteed high quality. This technology allows the
halal certification from the Brazilian Halal certification
company to make juices that are not only a 100% natural
body. This means that the products are not only legitimate
from the fruits, but it also adapts an effective mechanism
but also excellent in quality.
which allows the juice to be served by just a press of a button. The juices are made of 100% natural frozen pulp
EARLY HISTORY
that contains no preservatives, sweeteners, acidulants,
According to Nicolas, the idea to start the company was an
flavourings or other harmful chemicals. The pulps are
inception by Mr Marcos Pinotti, who realised that there
filled in a computerised equipment without hand contact.
was a shortage of 100% natural juices, sugar-free, in the
Immediately after filling in the capsule, they are sent to
market that any person could enjoy while at work or at
an ultra-rapid freezing chamber, locking all the flavours
home. Prior to the advent of this idea in 2010, an extensive
and nutritional properties of the fruit in the capsule.
research was done to develop a machine and fruit capsules
This process is very efficient as the company can process
containing the juices. By 2013, they achieved satisfactory
one million capsules per month. Currently, there are 14
and feasible outcomes. Currently, the company is under
different flavours, such as grapes, pineapple, mango and
the process of entering the global markets by partnering
mixed fruits. According to their research, the pineapple
with gyms, schools, hospitals, as well as corporate entities
and mint flavour is the best-selling product in Brazil,
seeking to introduce their quality natural juices. Although
followed by the pineapple flavour, acai flavour and the
the company is still relatively new in the local market, it
Interview Article
37
banana flavour. Besides the fruit, they have as well the Detox line from whitea Apple and Hibiscus, as well as Green Tea Ginger and Mint
MARKETING STRATEGIES The firm uses a number of marketing strategies depending on their target market. One of the most effective strategies is through attending international trade fairs. By attending such exhibition, the company can slowly gain exposure of their products to the targeted market. The company is also planning to participate in specific channels to catering services by showcasing their products to health clubs, institutions, and hospitals. This will also help in increasing their awareness. With these marketing strategies, the firm hopes to penetrate into the European market especially in Spain, the United Kingdom, and Netherlands. Also, they will be looking into expanding their products in their local market, the USA, Canada and North America.
Mr. Nicolas Daher, Managing Director of Juice in Time.
FORGING AHEAD The company hopes to be a global leader in the natural juices segment. Hence, they are working hard to enter supermarket and to also expand their business to other new international markets. The company is also looking to expand their products range by including more flavours and developing detox drinks by combining tea with fruits.
UNIQUE SELLING POINT Brazil is known for their coffee beans, and coffee is found in every shops and offices. Juice in Time plans to change the trend by serving top quality, highly nutritious fruit juices to corporates and institution that only provide coffee and teas as their main beverages. With more options to choose, employees, students, hospitals, etc. now have the
Try Juice in Time to experience the lushness taste of real fruit juice. It will be an experience that you will never forget. If you are interested in their products, Juice in Time is more than happy to meet with you and have you taste their juices!
choice of either the juice or coffee and tea.
IMPORTANCE OF HALAL CERTIFICATION All their products are certified halal by the Brazilian authority body. Nicolas explained that halal certification is important for them as it gives legitimacy to the products and confidence to the Muslim consumers as their realised that the products are halal from the start of the machine until its end products. The halal certification also helps to boost sales. With the halal certification, they are now already in the UAE, and they are positive that their market can grow bigger with it.
JUICE IN TIME / BRAZIL / TEL: +55 (11) 3297-7123 / juiceintime.com
SPECIALITIES F R E E F R O M M E AT & S O Y
Hello Halal! Great taste without meat and soy.
The big range of meatless specialties is made from milk, egg and vegetable protein. Without soy and without flavor enhancers.
Visit us at:
www.vegione.com
An Austrian innovation!
SCHALK MÜHLE GENUSSMANUFAKTUR SEIT 1859
Kalsdorf Kal 18 | 8262 8 Ilz | Austria +43 650 8140 8140130 franzs franzschalk@schalk-muehle.at nzschalk@ www.schalk-m www.schalk-muehle.at
FAMILY BUSINESS Schalk Mühle KG is a small family business with a long tradition. We attach great im-portance to handcraft as well as personal contact with our customers and employees. For generations we have tried to strengthen regional, sustainable production and the pro-tection of traditional manufacturing processes by preserving the use of well-established machines. With our own organic
farm, situ-ated around our production facility, we know what it means to grow organic food. Therefore we support the work of our local organic farmers – who we know all personally – and offer them fair prices for their great organic products. In addition, the use of local raw materials offers us the chance of minimal transport ways.
Sustainability With our hydraulic-power plant, we are in a position to produce our own electricity throughout the year. As well as hydro-power we also use the power of our forest. hy po po natural The natura rall gr growth delivers enough firewood per year to
heat our roasting pan. With our decades of experience working in the forest, we keep it in a sustainable way and only ly take what we need.
40
Interview Article
I.C. Blancafort, the meat expert since 1908
I.C. Blancafort, a family business with a hundred-year
baked slowly to perfection. The meat that is used is 100%
old dedication in the production of meat products. It
beef meat that is high in protein, iron and zinc. It makes a
began in the year 1908 in a small shop located at the city
perfect combination with fried eggs, pizzas and spaghetti.
of Vic. The ancestors of the company worked in earnest
The Halal Roast Turkey is prepared with a 100% halal turkey
to build their company in the local market. Now, in their
breast that has been marinated with Mediterranean hers
fourth generation, the company has established its name
and a hint of garlic. Turkey is a meat that is naturally low
and brand throughout the Spain market. At present, the
in fat (95% fat-free) which makes it a perfect low-calorie
company is located in La Garriga within the province of
diet meal. This meat is best consumed as sandwiches.
Barcelona, and with the fourth generation of the family
Halal Turkey Comesano is a 100% halal turkey breast with
at the helm, the company is still preserving its tradition,
a 50% reduction in the salt content. This product aims to
and gathering more expertise and product development
provide an alternative to those who are looking for a low
from the time it was founded and offering it to the society
sodium diet while retaining the delicious taste.
within a range of distinguished products. PRODUCT QUALITY PRODUCT INFORMATION
The continual time and energy that the team dedicated
Being the Spanish specialist in meat, I.C. Blancafort
to constantly improve lead to the prosperity of I.C.
acknowledges the different demands from consumers.
Blancafort S.A. as it grew from a small shop in the early
Hence, the company offers a range of turkey and veal
days to a business of renown products. I.C. Blancafort has
bacon products that comes in different sizes, formats and
the technology and planning procedures that allow a full
toppings. Furthermore, the company is aware of certain
production history, from location, history and trajectory
condition suffers by certain individuals. Therefore, they
of all its products and batches during the supply process,
have been ensuring that all their products are both gluten-
offering high quality service from beginning to end
free and lactose-free.
throughout the supply chain. This allows them to offer
The Halal Beef Bacon is made of finest quality meat that
quality and service from the very beginning to the final
has been marinated using a traditional family recipe and
journey of the supply chain.
Interview Section Name Article
41
OPTIMUM TECHNOLOGY I.C. Blancafort always uses the best technology in order to obtain the best products. Their technical department controls each stages of the process, simultaneously investigating and developing new products in order to satisfy market demands. The actual Industrias Cárnicas Blancafort is the benefit of a hundred years of experience and the care taken to maintain the quality of yester-year and anticipate the needs of today’s consumers.
ACCREDITATIONS As I.C. Blancafort gathers all the consumers’ requirements and concerns, the company produces products that are guaranteed free from gluten and lactose, and has the halal certification. They were also the first Spanish Organic cooked meat production company certified and guaranteed by the internationally recognised CCOP (Catalian Council of Organic Production).
HALAL CERTIFICATION One of the successes of I.C. Blancafort is to adapt some of their products with the halal certificate. As the year progresses, halal products are becoming necessities not
procedure that has been laid down by this halal authority
just in Spain but also to the other neighbouring countries
in order to ensure that their products are 100% guaranteed
around Europe. Many of these consumers are demanding
halal compliance.
for halal products in order to cater to the Muslim communities in the respective countries, as well as for the
ALIMENTARIA PARTICIPATION
Muslim tourists that are increasing year by year.
This year, I.C. Blancafort will be participating for the
Blancafort also sees the opportunity with having their
Alimentaria Barcelona trade fair. This show is not new
products halal certified: it opens more market for them
for them as they have always been a loyal exhibitor for
to enter, countries that would have been impossible is
this show. They enjoyed showcasing their products to this
now accessible with the halal certification. Without much
exhibition as it helps to increase their brand awareness
hesitation, Blancafort immediately ensure that they have
and build more business networking with key players all
the halal certification for some of their selected products.
over the world. This year, they are more excited as they
Currently, Blancafort’s halal products are being certified
will be participating for the Halal Supermarket that is
by the largest and most prestigious halal certification body
co-organised by Alimentaria and DagangHalal. The Halal
in Spain known as the Halal Institute of Islamic Junta
Supermarket gives them an additional channel for them
de Cordoba. They are very proud with the certification
to showcase their high quality halal products. This is also
that they have gained and are willing to ensure that
the optimum stage for them to introduce their products to
their products will follow the guidelines and standard of
new markets outside of their local market.
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Interview Article
AUTHENTIC & TRADITIONAL INDIAN CUISINE OF THE ERA
Jyotiroop Barua, Vice President of Sales of MTR Foods Private Limited.
EARLY HISTORY
They include ready-to-eat curries and rice, ready-to-
MTR Foods Private Limited began its operations in 1924
cook gravies, instant breakfast mixes like rava idli, dosa,
in Bangalore, India as a small vegetarian restaurant
upma and poha, soups, snack mixes, snacks, meal mixes,
owned by the Maiya family headed by Yajnanarayana
vermicelli, masala pastes, pickles and papads, ice-creams,
Maiya along with his brothers. Today, Mavalli Tiffin
sweets, frozen foods and milk-beverage drinks. Badam
Rooms (MTR) is a popular landmark in the city and people
(Almond) milk is the most popular milk drink among the
can be seen queuing up to enjoy its special delicacies. The
beverages.
business grew to become a strong and powerful food and hospitality chain in the country over the years. In 1975,
MTR holds the numero uno position in India in the
the company expanded and entered the convenience foods
following food categories:
and instant mixes market. MTR foods is represented by
* Breakfast foods
two separate entities namely the restaurant business and
* Ready-to-eat foods
the packaged food business. With the expansion of the
* Instant breakfast mixes
business came the development of modern facilities such
* Masala category
as the establishment of a lab and printing and packaging
* Beverages
services. The rich heritage of MTR has helped bring in quality PRODUCTS OFFER TO COMMUNITY
and genuineness in the food industry. As part of further
MTR Foods Private Limited offers a wide variety of
growth, MTR partnered with Orkla, a Norwegian company
products for breakfast, lunch and dinner and also dessert
in 2007. Since then, the company operates as a subsidiary
items. The products cater to the Southern Indian cuisine.
of Orkla ASA.
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43
MTR SUCCESS
of the principal reasons for the company’s success in
Recipes have passed on from generation to generation
the local and global market. A specialized research and
and the company has come a long way since its humble
development wing ensures extensive research of the
beginning to its current leading position in the food
products before they are launched in the market.
industry by its innovative techniques and implementation of new and modern technology. The company is also
HALAL CERTIFICATION
supported by a strong food safety policy that has made it a
Halal certification is a very important part of the business
powerful Indian heritage brand. It believes that dedicated
and the company has this certification which adds
work with strict environment, health and safety standards
credibility to its products. This helps not only with the
add to the efficiency of the brand and it is very crucial to
international business of the company but also in India.
its business. Today, MTR has carved a name for itself in the national as well as the international food scene. MTR
FUTURE TRENDS
Foods has won several prestigious awards, some for the
MTR observed the demand for Indian cuisine has now
best brand and a few others for the highest growth in the
grown to be at the top 5th percentile in the world. Hence,
food industry. MTR has restaurant outlets, apart from
the ethnic Indian food connoisseurs MTR have taken
India, in London, Singapore and Dubai. Mr. Jyotiroop
it upon themselves as a big responsibility to be a part
Barua, the Vice President of Sales, says that the company
of every home and be an essential companion in every
starts building its brand in countries where there are a
kitchen to help create authentic and delectable foods.
large number of Indians. International business of the company started getting the right focus in 2010 and today MTR products are being exported to 32 countries. With the popularity of the Indian cuisine on a global level, export of MTR products has become very successful. Their products receive an overwhelming response almost all over the world. Having got a foothold in the GCC countries, the company’s aim is to target the other Middle East countries like Iran and Iraq and also South Africa and Egypt.
MARKETING STRATEGIES The company’s brand strategy is so designed as to ensure an authentic Indian cuisine brand catering to both the older and the younger generation. While keeping its traditional values intact with the promise of great authentic quality and taste by using the finest ingredients, the company understands the needs of the modern consumer, so it has restructured its product range to cater to every consumer regardless of their age. Every MTR product, according to the company, is made to represent its unique tradition of unsurpassed quality, purity and taste. There is never a compromise in the quality of the foods and this is one M T R F O O D S P V T. LT D . / I N D I A / T E L : + 9 1 8 0 - 4 0 8 1 2 1 0 0 / w w w. m t r fo o d s . c o m
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Interview Article
THE PREMIUM HALAL POULTRY BRAND! Volys Star, one of the well-recognised European
source of proteins.
company as a leading producer of ready to eat chicken and
With that, Volys Star became the first company in Europe
turkey products. The company develops and sells chicken
to bring turkey meat in the European market.
and turkey globally in the form of charcuterie and other
at the early beginning, the company was the first to do
breaded and culinary products. The products are sold in
charcuterie turkey. Charcuterie turkey is turkey that has
retail or wholesale, and also to the foodservice industry.
been cooked, cured or smoked. Thereafter, Volys Star
This interview with Peter Dewaele, the Export Manager for
began developing new products with turkey meat. Besides
Volys Star, discusses the business journey of the company
then charcuterie, they also innovated breaded items and
and the directions the company is taking in expanding its
culinary products in their company.
business and reaching more consumers with their high-
Their products were celebrated and loved by their
quality products.
consumers all over Europe.
Even
Eventually, they started
exporting to other international regions. HISTORY OF VOLYS STAR The company started in 1946, 70 years ago as a chicken
PRODUCT RANGE
slaughterhouse. By the end of the 1960s, it changed into
Volys Star has four products:
a turkey slaughterhouse. The reason behind this change
a) Charcuterie the original products: They have
is because the company saw an opportunity with turkey
chicken and turkey products,
meat. At that time, Europeans did not cultivate and
both bulk and pre-sliced.
slaughter turkeys. Volys Star saw the grand opportunity
b) Breaded items: this item can be in a chilled form and
to introduce turkey meat to the Europeans. They did some
its main target countries are those in the neighbouring
few research on the nutritional benefits of this meat. They
countries such as France, Holland and Germany.
then realised that turkey meat is a good food and a healthy
c) Frozen-breaded items: These items are for longdistance exportation.
Interview Article
47
d) Food service products: This can be in bulk or portion controls.
UNIQUE SELLING POINT The unique selling point of this company is that it controls the whole process from the egg to the final products. They also have chilled, long shelf life range which allows the distributors to buy more products and have them shipped by sea. With that, the distributors can reduce some of the exportation costs. Undoubtedly that the chilled and frozen processes are expensive to produce, however, they are good investments to the company as it gives the company the opportunity to approach more overseas market.
Mr. Peter Dawaele, Export Manager of Volys Star N.V.
BEST-SELLING PRODUCTS
HALAL CERTIFICATION
Each country has different taste and preferences, making
There are many Muslims around the world and it is a
it complicated to denote which is the best-selling products
growing market. Volys Star is an active member of the
for Volys Star. However, Volys Star does plenty of market
International Halal Integrity Alliance (IHI), and has
studying before entering a specific region; hence, the
played a major part in the drafting of two IHI Halal
company produces different flavours depending on the
standards so far. With the halal certificate, the consumers
country.
have more purchasing power. At the same time, it shows that Volys Star is a reliable partner. Hence, they ensure
MARKETING STRATEGIES
that their products have the halal certification. Production
Volys Star works closely with the countries’ importers and
plants are also closely controlled with the Halal CBs. This
agents, and they discussed on the best marketing strategies
gives further assurance to the buyers and clients.
for the country of interest. This is because importers and
They have also received other certifications including the
agents are more well-versed with their local market and
HACCP, ISO9001, International Food Standard (IFS) and
Volys Star learnt from these individuals on the country’s
the BRC. As for awards, they have won the Gold Award
market trends and consumers behaviour. Volys Stars
from SIAL d’Or with its Turkey breast.
also supports these individuals in the area of finance and advertising. They also have a marketing department that handles the pictures used for advertising purposes and campaigns. Their operations are now in Belgium (home market), France, UK, Denmark, Greece, Holland, Spain, and the whole of the Middle East. They are also present in Polynesia, the Caribbean and Hong Kong. Their network of traders includes a large number that sells Volys Star products to other markets that they are not completely aware of. The next target market is Iran and Southeast Asia. V O LY S S TA R N V / B E L G I U M / T E L : + 3 2 0 5 1 3 3 5 0 2 0 / w w w.v o l y s s t a r. b e
48
Interview Article
Mr. Kevin Friel, Export Manager of Ornua.
Ornua, or formerly known as the Irish Dairy Board, is an
CURRENT OPERATIONS
Irish based co-operative that manufactures and markets
According to Friel, the company has taken big strides
dairy products on behalf of Irish dairy farmers, Irish dairy
in its growth network since its inception. Currently, the
processors, and its members. It is the largest dairy product
firm operates from 19 subsidiaries across the globe with
exporter in Ireland, and it aims at delivering a sustainable,
facilities in Germany, the United States, Middle East,
high return for the Irish dairy farmers. The company owns
and the United Kingdom. In March 2016, the company
the Kerrygold butter, Pilgrims Choice, Beo milk powder,
opened a new butter manufacturing plant in Riyadh,
Dubliner, and Shannongold as its primary brands. The
Saudi Arabia. Ornua is in the process of opening a new
company operates in more than 60 countries and its
plant in Mitchelstown, Ireland that will function as an
products can be found in more than 90 countries. The
innovation and customer centre apart from being the
markets are serviced through wholly owned subsidiaries
Number One unit for Kerrygold and being used as a new
in the UK, Germany and the USA, and by locally based
product development facility. The firm operates two
distributors and agents in other key regions. The Ornua
main divisions, which are the branded division and food
brand was introduced in March 2015 to reflect upon the
ingredients division. The branded division usually uses the
company’s proud diary heritage that dates back to 1961.
name Kerrygold and is the Number One market operator in Germany and the Number One exporter in Europe and
EARLY HISTORY
the United States. Major products are butter, cheese, and
According to Kevin Friel, the company’s regional marketing
whole milk powder. The food ingredients division sells
director, Ornua was established through an act of the dairy
cheese, butter, and milk powder to international blue chip
produce marketing in 1961. By 1962, the organization had
companies across the globe.
successfully launched the Kerrygold brand in England. After Ireland joined the European Union (then European
UNIQUE SELLING POINT
Economic Community) in 1973, Ornua started exporting
Ornua is an indigenous brand of Ireland and the brands
more products to continental Europe mainly focussing
are halal certified to depict high quality and dedication
in Germany. By 1982, the company had established
to hygienic production. Ireland is a green country with
nationwide distribution in Germany.
plenty of rainfall all-year-round, the cows are grass-
Interview Article
49
fed throughout the year ensuring that the milk is tastier
awareness of the company’s products especially in the
and creamier. The lush green landscape and temperate
Middle East and the United States. The company is already
climate provide the ideal condition for sustainable dairy
in the Chinese market, Middle East, and North African
farming. These factors result to high-quality grains used
regions. The company is planning to make its official
to feed the cattle also give the milk a golden colour. This
entrance to Australia, which is also another great market
colour portrays the high quality of the products. Hence,
for dairy products. The halal certification has helped the
the butter is the best-selling product both in the local and
company to set up branches in over 90 countries because
international market as it has a creamy and rich taste
of the confidence consumers attach to the certification.
to the butter. Despite the new technological era, Irish dairy refrained from using technology to manufacture
AWARDS AND CERTIFICATIONS
its products. It retains its old farmer tradition wherein
The Ornua brand has received several awards and
the Irish dairy farmers have been farming in harmony
certifications for quality, innovation, and dedication to
with nature for thousands of years. The farmers are well
hygiene in many markets including Ireland and Germany.
informed on quality production having been in the dairy
These awards are for a range of products including cheeses
business for three generations of farmers. The brand is
and butter. The awards have been a great motivation to
locally owned by the farmers meaning that they receive
employees who continue to provide natural and tasty dairy
high bonuses from worldwide sales of their favourite
products.
brands. This is the main difference between Ornua and other international dairy companies.
FUTURE TRENDS According to Friel, the company wishes to undergo
MARKETING STRATEGIES
geographical expansion as well as portfolio expansion. In
Ornua owns a significant market share in the big markets
the coming years, the company will be able to enter new
such as the United Kingdom, Germany, and Ireland.
markets such as southern and sub-Saharan Africa while
The firm uses the mass-market medium for most of its
at the same time increasing the range of quality products
advertising needs including social media and television
that the firm has continued to produce over the years.
advertisements. This makes the company one of the most effective brands when it comes to marketing its products. The company also uses international food exhibitions, food bloggers, and sampling sessions to increase brand
O R N U A / R E P U B L I C O F I R E L A N D / T E L : + 3 5 3 1 6 6 1 9 5 9 9 / w w w. o r n u a . c o m
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TOUCH SMILE SERVICES No 8, Jalan Kristal 1, Taman Kristal, 08000 Sg Petani, Kedah, Malaysia. Tel: +6010-3137111 Fax: +604-4312035 Email: touchsmileservices@gmail.com
52
Interview Article
Mr. Marcello Milano, Export Manager of Acetificio Andrea Milano.
ACETIFICIO ANDREA MILANO, THE ITALIAN VINEGAR MASTERS
Acetificio Andrea Milano is an Italian based company
red grapes vinegar, apple cider and Balsamic Vinegar of
that specializes in the manufacturing and distribution of
Modena. These products come in various sizes and shapes
a range of vinegar. The company has two main factories:
depending on the market’s demands. Initially, the products
one in Naples and the other in Modena. The Naples
were only sold in Italy. Thirty years ago, the company
factory is close to the port and major highways; thus, it is
decided to start exporting products to other international
used as the main office building and warehousing for raw
markets, bringing the traditional Italian vinegar as far
and finished materials. The Modena plant is mainly used
as the Middle East and other further continents around
for the manufacturing of Balsamic Vinegar, and hence the
the world. Their products received acceptance by people
name Balsamic Vinegar of Modena.
and of all their products, the best-selling product is the balsamic vinegar. The balsamic vinegar of Modena is the
BRIEF HISTORY
pride of the company and embraces the production of
The company was founded in 1889 by Mr. Nicola
all the different balsamic vinegars which ages between 2
Milano producing vinegar. His son, Andrea, continued
months and 25 years.
his father’s business with the knowledge and teachings he has received from his father and vow to ensure the
CURRENT MARKET
business is constantly striving in the industry. Now in
Currently, Acetificio Andrea Milano is already in 40
its fifth generation, Acetificio Andrea Milano is one of
countries, and their products can be found vastly in the
the older vinegar companies in Italy and has continued
retail markets and food service sector. One of their largest
its prosperity within the local and international market.
markets is in the Middle East, especially for the apple
His innovative genius continues to triumph past his fifth
cider vinegar product. This product received the biggest
generation successor. The company produces white and
turnover in the Middle East for its uniqueness in taste.
Interview Article
53
Within the global scale, the balsamic vinegar of Milano is
these countries where the halal certification is required.
the most celebrated product, and it generates the biggest
According to the Export Manager, the halal certification
turnover in the company. It also accounts for the largest
helps the company tremendously with the exportation and
export share in terms of the quantity it exports annually.
it is one of the most important certification obtained by the company. Halal certification is now deemed as a standard
MARKETING STRATEGIES
by most F&B companies whenever these companies
The company uses various channels to promote and
are planning to export their products. As for Acetificio
showcase their products. One of the most popular
Andrea Milano, the company lessens the burden of their
means of advertising is through international trade fairs
distributors by engaging in mixed shipping as all their
organized by governments and other associations of food
products are halal certified. This way, it helps to reduce
manufacturers. Trade fairs offer a good opportunity for
the shipping cost of the products as various products of
the company to showcase their goods while at the same
the company can be shipping using a single container.
time learning about new global trends. These fairs allow
The company has won several awards and certifications
the company to develop new products by observing the
such as the BRC, IFS and USDA Organic. These
consumer trends. The firm also uses television ads, social
certifications and awards continue to improve customer
media, and the Italian trade agency to showcase their
confidence its products and production processes.
products in different regions. One of the most widely used marketing strategies is improving relationships with new
FUTURE TRENDS
and existing distributors and importers. The company
The company sees a brighter future in the coming years
also helps other companies by offering private labels
especially as they are planning to enter the Iranian market,
(OEM) in order to increase their market share. Thus,
which is one of the largest markets in the Persian Gulf.
the firm is widely involved in the operational activities
According to the Export Manager, the company offers a
of its partners. Whenever the company identifies a good
good partner for businesses and individuals dealing with
and probably candidate, it will ensure that the company
vinegars or the food service in general. The company is
of interest received full support and partnership with
not just a supplier; it is a major exporter with a lot of
Acetificio Andrea Milano, particularly in terms of the
experience in the field.
marketing, branding, and advertising.
UNIQUE SELLING POINT The company has maintained a strict adherence to professionalism that has ensured that the knowledge and skills have been passed from one generation to another. In addition, the firm maintains a keen eye on innovation and product development that ensures the organization continues to produce quality goods for years.
AWARDS AND CERTIFICATIONS Exporting to both Muslim and non-Muslim countries, Acetificio Andrea Milano decided that it is wise to get the halal certification in order to ease their exportation to
A C E T I F I C I O A N D R E A M I L A N O S R L / I TA LY / T E L : + 3 9 0 8 1 7 5 2 3 8 8 8 / w w w. a c e to m i l a n o . i t
56
Halal Food Review
A L A H
S T N U RA
A T S E R L
Halal Food Review
With Amir Fahmi & Shafiq Mansor
DECENT KEBABS IN THE RAVAL AREA OF THE CITY When you wander through Raval, searching for a quick bite to eat, a kebab place is never far. But if you are looking for a place with good kebab at a reasonable price, Bismillah Raval Kebabish is definitely the place you need to go to. Bismillah Raval Kebabish is located in the street of Raval at Joaquin Costa, near the MACBA museum of the modern art. This restaurant is quite famous among the locals. I stopped by this popular kebab shop in the afternoon for a late quick lunch. There is ample seating inside and it was fairly busy when I went inside the restaurant. The seated area was spaced well, surrounded by blue and white Islamic decorative tiling. Being Asian myself I can tell that the food here is very authentic. From what I have seen from the menu, with under 20 Euros, you get even get yourself an appetizer, bread, main course, and dessert. I ordered one Lamb Kebab sandwich and I must say, the taste is very phenomenal. The kebab is made with fresh ingredients and is served with a big portion of fries and salad. I was event told that the bread is freshly baked too. I like how the garlic sauce brings out the unique flavour of the sandwich. The food is delicious and the presentation is fantastic. You may find cheaper food elsewhere, but this is hands down the best meal I have had in a while. To conclude, what i can say about this restaurant is the food is delicious, the portions are generous and the service is definitely great. If you're on a tight budget and want good affordable food, I highly recommend this one!
Halal Food Review
57
HALAL PLACE TO EAT IN SPAIN RECOMMENDED RESTAURANTS Albarakh
Ali Baba
Pans Boutique
Albarakah means blessing in Arabic. And we bless it for more than 70 exotic Lebanese and Greek dishes.
Serves pizza, chicken and lamb doner, whole chicken, burgers, fries etc.
Sandwiches, soups and salads with a Mediterranean twist are served at speed in this friendly, informal eatery.
Carrer de València, 204, Barcelona, Catalonia 08011 Tel: +34 933 234 651 Website: www.facebook.com/ albarakahrestoran
Plaza Espana Bascula #4, local 2, Molins de Rei, Catalonia 08750
A-7 Salida 12, La Roca del Vallès, Catalunya 08430 Tel: +34 93 842 30 70 Website: www.pansandcompany.com
Salman Tandoori
Aroma
Rajah
Indian Halal restaurant which serves freshly made naan and chicken tandoori.
Fresh tasty and Halal Italian food in the Mall las Arenas Placa Espana.
Rajah specialises in Pakistani and Indian tandoori dishes
164 Avinguda d'Icària, Barcelona, Catalonia 08005 Tel: +34 930 025 734 Website: salmantandoori.sociosg.com
Plaça Espanya, Barcelona, Catalunya 08004 Tel: +34 934 262 526
Carrer de la Creu Coberta, 26, Barcelona, Catalonia 08014 Tel: +34 933 254 504 Website: www.rajahrestaurant.com
Maharaja
Askadinya
Kapadokya
We are a restaurant specializing in homemade food and Palestinian Arabic, located in the heart of Gracia.
Halal food, including doner kebab, falafel, kofta, costilla cordero, chicken tikka, mutton tikka, and much more.
From 2001, Maharaja offers to Barcelona's citizens and tourists delicious indian food.
14 Rambla del Raval, Barcelona, Catalonia 08001 Tel: +34 934 425 777 Website: www.maharajarestaurante.com
Carrer de Verdi, 28, Barcelona, Catalonia 08012 Tel: +34 933 685 077 Website: www.askadinya.com
15 Rambla del Raval, El Raval, Catalonia 08001
58
Trade Fair List
Food & Beverage Trade Fairs 2016
FEB MAR
Gulfood 2016
21st – 25th February 2016 Dubai World Trade Centre, UAE
Café Asia 2016
03th – 05th March 2016 Marina Bay Sands, Singapore
OCT NOV
Foodex Japan 2016
10th – 12th March 2016 Hong Kong Convention Centre, Hong Kong
MIHAS 2016
30th March – 2nd April 2016 Kuala Lumpur Convention Centre, Malaysia
APR
Food&HotelAsia2016 12th – 15th April 2016 Singapore Expo, Singapore
Anufood Eurasia 2016
14th – 16th April 2016 Tüyap Fair Convention & Congress Centre, Turkey
Halal Expo Europe 2016
17th – 18th April 2016 Beursgebouw Eindhoven, The Netherlands
Alimentaria 2016
25th – 28th April 2016 Fira de Barcelona, Spain
MAY
Food & Hospitality Africa 2016 3rd – 5th May 2016 Gallagher Convention Centre, South Africa
Food Africa Cairo 2016
4th – 7th May 2016 Cairo International Convention and Exhibition Center, Egypt
SIAL China 2016
5th – 7th May 2016 Shanghai New International Expo Centre, China
Fi Vietnam 2016
18th – 20th May 2016 Saigon Exhibition and Convention Center, Vietnam
THAIFEX 2016
25th – 29th May 2016 IMPACT Exhibition Center, Thailand
JUN JUL SEP
MIFB 2016
27th – 29th July 2016 Kuala Lumpur Convention Centre, Malaysia
Fi Asia 2016
21st – 23rd Sept 2016 Jakarta International Expo, Indonesia
Food Hospitality Oman 2016 26th – 28th Sept 2016 Oman Convention & Exhibition Centre
16th – 20th Oct 2016 Paris Nord Villepinte, France
yummex Middle East 2016 07th – 09th Nov 2016 Dubai World Trade Centre, UAE
Fi Europe 2016
28th – 30th Nov 2016 Messe Frankfurt, Germany
8th – 11th March 2016 Makuhari Messe, Japan
Lohas Expo 2016
SIAL Paris 2016
DEC
SIAL Middle East 2016
05th – 07th Dec 2016 Abu Dhabi National Exhibition Centre, UAE
PLAN AHEAD YOUR JOURNEY
Find important listing of upcoming Halal exhibition & Halal showcase around the world. Latest Halal exhibition & Halal showcase are added in every month. All information published had been collected from DagangHalal.com online partners website, governmental or reliable professional websites. Nevertheless, you are strongly advised to use the information here to contact trade shows organizations before you make any arrangement.
Product Showcase
59
Dairy Products Praise Traditional Meadow Fresh Full Mayonnaise Cream UHT
Goodman Fielder provide quality, consistent and Meadow Lea Original
innovative solutions across the Dairy-Milk, Cheese, Butter and Spreads; Flour; Dressings; Frozen Pastry; Cake Mix; and Cooking Fats categories. Company: Goodman Fielder Pty Ltd Country: Singapore Contact: +65 68125729
Whipping Cream 35% Fat
UHT Milk Full Cream Cooking Cream 23,5 % Fat
The main production center of the sector milk - cow in Sardinia. Giving each day on average 524,000 liters of milk produced in specialized and selected farms. Company: Arborea Country: Italy Contact: +39 783 804001
Pizza Mozzarella 2kg, 42% FDM Shredded
Mozzarella Ball 150g
Mozzarella Bolck Sliced 400g
The knowledge required to produce cheese has been passed down through the family for decades. The great-great-grandfather of the current owner of the company was a passionate cheesemaker in 1850. Company: Zuger Frischkase AG Country: Switzerland Contact: +41 71 955 98 77
WWW.DAGANGHALAL.COM
VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS
60
Product Showcase
Convenience Food Malaysian Satay Marinade Mix
Malaysian Seafood Curry Mix
Malaysian Satay Sauce Mix
Nis Spice produces specially blended spices that enhance the taste of any dish. Founder Mr Allen Wong believes in creating spice products that enhance flavour and increase efficiency. Company: NIS Spice Manufacturing Sdn Bhd Country: Malaysia Contacts: +607 5207 899
Captain Oats
Instant Oatmeal 1.2kg
Quick Cook Oatmeal 1kg
Having obtained the National Mark of Malaysian Brand award and the ISO 22000, HACCP and HALAL by JAKIM certifications; the brand successfully cements its credibility among international buyers and consumers. Company: Federal Oats Mills Sdn Bhd Country: Malaysia Contacts: +604 333 2711
Pumpkin Seeds Pesto
Organic Austrian Pumpkin Seed Flour Raw
0.10L Organic Styrian Pumpkin Seed Oil PGI
Schalk Muhle KG is a small family business with a long tradition. We attach great importance to handcraft as well as personal contact with our customers and employees. Company: Schalk Muhle KG Country: Austria Contacts: +43 6508 1410 130
www.daganghalal.com
Product Showcase
61
Convenience Food Onion Chips
Pakoda
Curry Muruku
Started out in 2005 under Global Traditions Spice Manufacturers as a spice manufacturer, the principals expanded the product range to include the wholesale and distribution of traditional snack food. Company: Global Traditions Enterprise Country: Malaysia Contact: +6013 259 2529
Extra Jam Strawberries
Forest Honey
Fruit Spread Apricot
Darbo is Austria’s leading food manufacturing company for preserves, honey, syrups and fruit preparation with one of the best-known and respected brands in the Austrian food trade. Company: A. Darbo AG Country: Austria Contacts: +43 5242 6951 0
Potato Crackers
Koala Kids Biscuit
Mini Pockets
A leading manufacturer of delectable potato crisps, cereal crisps, corn snacks, wafer rolls, chocolate sweets and a wide range of other delicious biscuit and cookie products.
Company: Win Win Singapore Pte Ltd Country: Singapore Contacts: +65 6659 1086
WWW.DAGANGHALAL.COM
VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS
62
Product Showcase
Beverages Life Addict
Vendome Merlot
Night Orient
A universe of elegance and authenticity, perfect accompaniment in exclusive moments. Pleasure without the moderation. It is guaranteed 0.0% of alcohol and Halal certified by JAKIM.
Company: Univers Drink Country: Belgium Contacts: +32 497 41 28 58
Flavored Camel Milk: Date
Camel Milk Powder
Flavored Camel Milk: Strawberry
Camelicious is a leading camel milk dairy brand based in UAE produced by Emirates Industry for Camel Milk & Products.
Company: E mirates Industry For Camel Milk & Products Country: United Arab Emirates Contacts: +9714 2281034
Drinking Chocolate: Gourmet Original / Decadent Dark
Attap Coffeebag: Dark Roast / Icy Blend
DS Borneo is a food & beverage brand grower, importer and exporter. Everything we do is driven by our passion for good food and the good life.
Company: DS Borneo Trading Sdn. Bhd. Country: Malaysia Contacts: +603 7733 7722
Product Showcase
63
Meat-Based Products Dry Cured Beef Halal
Chorizo Turkey Salame Halal
Salame Beef Dried Halal
Great for birthday parties, backyard barbecues or a quick after-dinner treat, this collection of healthy frozen desserts will satisfy your frozen-confection desires. Company: Embutidos Caula, S.L. Country: Spain Contacts: +34 972 201 498
Fine Extrawurst Chili Griller Without Meat
Fine Meatloaf,
Horseshoe Without
Thinly Sliced
Meat
Without Meat
LANDHOF GesmbH & Co KG is an Austrian company specialised in the production of typical Austrian meatless sausages. Company: LANDHOF GesmbH & Co KG Country: Austria Contacts: +43 732 79802 224
El-Dina Meat Loaf
El-Dina Meat Spreads
The leading supplier of high quality Halal food in Asia, Ellaziq is founded in year 2009. The name, Ellaziq is derived from the Arabic words of “El” and “lazeez” meaning “delicious. Company: Ellaziq Pte Ltd Country: Singapore Contacts: +65 6758 7530
WWW.DAGANGHALAL.COM
VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS
64
Product Showcase
Halal Product Showcase
Bakery Products Vanilla Cake
Chocolate
Vegetal Jelly
Mix
Pudding
Banana
The Sultanlar Group is engaged in various fields including food, cleaning, cosmetics, distribution, machinery, construction, and plastics, etc
Company: Hayat Gida Sanayi A.S. Country: Turkey Contacts: +90 216 595 05 00
Dark Compound Chocolate Chips
White Compound Chocolate Chips
Anods Cocoa is a Sri Lankan chocolate manufacturer Dark Couverture Buttons
White Couverture Buttons
committed to providing chocolate solutions to all types of chocolate requirements.
Company: Anods Cocoa (PVT) Ltd Country: Sri Lanka Contacts: +94 11 240 4299
Maxi Fingersi
Mini Burek
Mini Pani produces pastry, which can be compared with the goods of the world’s leading bakery companies in quality, appearance and taste.
Company: Mini Pani Doo Country: Serbia Contacts: +381 24 621 521
www.daganghalal.com
Certification Bodies
Certification Bodies
65
FOREIGN HALAL CERTIFICATION BODIES AUSTRALIA
.....................................................................................................................................................................
List of the Foreign Halal Certification Bodies that are recognized by Malaysia’s JAKIM.
BANGLADESH Islamic Foundation Bangladesh (Baitul Moqarram National Mosque)
Adelaide Mosque Islamic Society of South Australia 20 Little Gilbert Street, Adelaide S.A 5000, Australia. Mohd Farid Ismail
Tel: +61 4 1474 5390 | Fax: +61 8 8231 6443
Islamic Association of Geraldton
Geraldton Mosque, 172 George Road Geraldton, Western Australia, 6530 Australia.
Haji Daftie Hj Abdul Kudus
Tel: +61 8 9964 1493 | Fax: +61 8 9664 1318
Islamic Association of Katanning
P.O Box 270, Katanning, Western Australia 6317. Alep Mydie
Tel: +61 8 9821 2775 | Fax: +61 4 8718 2144
Islamic Co-ordinating Council of Victoria (ICCV)
155 Lygon Street, East Brunswick, Victoria 3057 Australia. Refik Koyu
Tel: +61 393805467 | Fax: +61 393806143
Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA) Unit 1, 35-37 Harrow Rd Auburn NSW 2144, Australia.
Mughtarulah Sadien
Tel: +61-29643 7775 | Fax: +61-29643 7776
The Perth Mosque of Western Australia Incorporated 427-429 William Street, Perth, 6003, Australia. Fazel Anthony Tel: +61 8 9328 8537 | Fax: +61 8 9328 8537
Australian Halal Authority & Advisers (AHAA) 135 Sydeny Road, Coburg, Victoria 3058, Australia. Muhammad Esfandiar
Tel: +61 3 9386 0786 | Fax: +61 3 9384 6939
Al-Iman Islamic Society Inc.
173 Johnston Street, Collingwood, Victoria 3066, Australia.
Mohamed Amir
Tel: +61 3 9417 6585 | Fax: +61 3 9416 2965
AUSTRIA Islamic Information and Documentation Center A-4050 Traun,Theodor Körner Str. 10 A,
A-1010 Wien 1, Sterngasse 3 Austria. Günther Ahmed Rusznak Tel: +43 699 884 658 04
ARGENTINA Islamic Centre of The Argentine Republic (Centro Islamico de La Republica Argentina) Av. San Juan 3053 Buenos Aires (1233) Argentina. Fabian Amin / Yamil Alexis Sayer
Tel: +54-11-4931-3577 | Fax: +54-11-4931-3577 #105
Dhaka, 1000 Bangladesh. Shamim Md. Afzal Tel: +880 2 9559643 | Fax: +880 2 9563397
BELGIUM Halal Food Council of Europe (HFCE)
4 Rue De la Presse 1000 Brussels, Belgium. Prof. Dr. Hj. Mohamed Sadek
Tel: +32 2227 1114 / +32 2227 2728 | Fax: +32 2218 3141
BRAZIL Federation of Muslims Associations in Brazil
Rua Tejupa, 188 - Jabaquara CEP 04350-020, Sao Paulo SP, Brazil. Dr. Mohamed Husein El Zogubi / Nizar Adel El Ghandour Tel: +55 (11) 5035-0820 | Fax: +55 (11) 5031-6586
Centro de Divulgaҫãodo Islam Para América Latina (CDIAL)/Islam Dissemination Center for Latin America Rua Marechal Deodoro, 1960-2 Andar Centro-Sao Bernardo Do Campo-SP Sao Paolo, CEP 09710-201, Brazil.
Ahmad Ali Saifi
Tel: 0055 11 4122 2400 | Fax: 0055 11 4332 2090
CANADA Halal Montreal Certification Authority
1510,Chemin Chambly , Suite 270 Longueuil, J4J 3X5 ( Quebec), Canada. Taibi Baaja
Tel: +(514) 296 7360 | Fax: +(450) 332 7072
CHINA Shandong Islamic Association
No. 217 Yingxiongshan Rd., Shizhong Dist., Jinan SANDONG Prov., People Republic of China. Sulaiman Zhang Ruizheng
Tel: +0086 531 80965803 | Fax: +0086 531 80965801
China Islamic Association
No 103 Nanhengxijie, Xicheng District, Beijing, China. Hj. Abdullah Ma Wen Hua
Tel: +86 1369 9297 269 | Fax: +8610-6352 9483
Linxia Halal Food Certification Centre (Gansu) No 43, Jiefang Road, Linxia City, Gansu Province Ma Lingzu
Tel: +0086 930 6286086 | Fax: +0086 930 6286806
66
Certification Bodies
FOREIGN HALAL CERTIFICATION BODIES .....................................................................................................................................................................
List of the Foreign Halal Certification Bodies that are recognized by Malaysia’s JAKIM.
ARA Halal Development Services Center Inc. (ARA) No.139, ZiJiangShan Road, Zhengzhou CIty, Henan Province China, 450000. Abdul Rahim Albert Hsiu
Tel: +86-371-6906 6957 | Fax: +86-155 1558 2756
CHILE Centro Islamico De Chile
Campoamor 2975, Nunoa Santiago, Chile. Kamal Sufan
Tel: 56-2-3431376 | Fax: 56 - 2 – 3431378
FRANCE Ritual Association of Lyon’s Great Mosque 146 boulevard Pinel, 69008 Lyon, France Kamel Kabtane / Azeddine BAHI
Tel: +33 (0)4 78 76 00 23 | Fax: +33 (0)4 78 75 77 42
GERMANY HALAL CONTROL Pruf- und Zertifizierungsstelle Inspection - and Certification Body Kobaltstr. 2-4, D-65428 Ruesselsheim, Germany. DI Mahmoud M. Tatari
Tel: +49 6142 301987-0 | Fax: +49 6142 301987-29
INDIA Halal Committee-Jamiat- Ulama-E-Maharashtra Imam Bada Compund, Imam Bada Road,
Near Mughal Masjid, Bhindi Bazar, Mubai 40009.
Shahid Nadeem / A. A. Khan Mohammed Waseem Qasmi Tel: +91 9321 2227 74 | Fax: +91 22 2375 9169
Jamiat Ulama-l-Hind Halal Trust
1, Bahadur Shah Zafar Marg, New Delhi-1 10002, India. N.A. Farooqui
Tel: +011 2331455 / +011 23317729 | Fax: +011 2331 6173
Halal India PVT LTD
Suit No.7, 3rd Floor, Hameediya Shopping Mall, Triplicane High Road, Triplicane, Chennai-05, Tamil Nadu, India. Mohamed Jinna
Tel: 91 44 43567446 / 42618147 | Fax: 91 44 42663445
INDONESIA The Indonesian Council of Ulama (MUI)
Majelis Ulama Indonesia, Building 3rd Floor ,Jl. Proklamasi, No.51, Menteng-Jakarta Pusat, Indonesia Ir. Lukmanul Hakim, M.Si
Tel: +62 21 3918890 | Fax: +62 21 3918915
ITALY Halal International Authority (HIA)
Via Bicetti de Buttinoni, N.1 20156 (MI), Milan, Italy. Sheikh Prof. Dr. Sharif Lorenzini
Tel: +39 02 39449134 | Fax: +39 02 39484129
JAPAN Japan Muslim Association
3-4-14, Kohinata, Bunkyo-ku, Tokyo 112-8585, Japan Prof. Hideomi MUTO (Tayeb MUTO)
Tel: +81 33947 2419 | Fax: +81 33947 9416
Japan Halal Association (JHA)
547-0035 , Osaka Shi Hirano-Ku, Nishiwaki 1-1-2, Miyako Sansai Building, Japan Hind Hitomi Remon
Tel: +81 667047080 | Fax: +81 667049505
KENYA Kenya Bureau of Halal Certification (KBHC)
Village Plaza, Ngara Road, Block A, Suite A2 P.O.Box 39445-00623 Nairobi, Kenya. Mohammed Ayub Khalid
Tel: ++254 20-374 8770 | Fax: +254 20 374 8774
KOREA Korean Muslim Federation (KMF)
39 Usadan-ro 10gil, Yongsan-gu, Seoul 140-192, Korea. Choi, Youngkil (Hamid)
Tel: +82-2 793 6908 | Fax: +82-2 798 9782
NETHERLANDS / HOLLAND Control Office of Halal Slaughtering B.V & Halal Quality Control Laan Van Meerdervoort, 53D 2517 AE, Den Hague The Netherlands.
Dr. A. M. Al Chaman
Tel: +31 (0) 70 3469795 | Fax: +31 (0) 70 3450033
Foundation Halal Correct Certification (TQHCC-Total Quality Halal Correct) Fruitweg 22C, 2321GK Leiden, Mailbox: PO.BOX: 179, 2300 AD Leiden, The Netherlands. Abdulfatteh Ben Ali-Salah Tel: +31 71 523 5770 | Fax: +31 71 523 5771
Halal Feed and Food Inspection Authority (HFFIA) Fijnjekade 225, 2521 DT, The Hague, The Netherlands. Hj. Abdul Qayyoem
Tel: 0031-(0)70-364 91 91 | Fax: 0031-(0)70- 364 54 60
Certification Bodies
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FOREIGN HALAL CERTIFICATION BODIES NEW ZEALAND Federation of Islamic Associations of New Zealand (FIANZ) Ground Floor, 7-11 Queens Drive, P. O. Box 14-155, Kilbirnie, Wellington, New Zealand Hazim Arafeh
Tel: +64 4 387 8023 | Fax: +64 4 387 8024
New Zealand Islamic Development Trust (NZIDT) Level 4, 369 Queen Street, P.O. Box 5636,
Auckland 1010, New Zealand. Dr. Mohamed El Amien
Tel: 09 306 8934 | Fax: 09 306 8935
PAKISTAN Jamea Markaz Uloom Islamia Mansoora (JMUIM) Multan Road, Lahore, Pakistan. Maulana Abdul Malik
Tel: +9242 3541 9520 | Fax: +9242 3543 1938
PHILIPPINES Islamic Da’wah Council of The Philippines (IDCP)
Suite 400, FUBC Building, Escolta Manila, P.O Box 3669, Manila, Philippines.
Hj. Abdul Rahman R.T. Linzag
Tel: +(632) 2458456 | Fax: +(632) 2415142
National Commission on Muslim Filipinos (NCMF) 79 Jocfer (Annex) Building, Commonwealth Ave Diliman, Quezon City, Philippines.
Dr. Dimapuno A. Datu-Ramos Jr.
Tel: +02 952 6490/91 | Fax: +02 952 4875/4540
POLAND The Muslim Religious Union in Poland (MRU) Piastowska 13F 15-207, Bialystok, Poland. Tomasz Miskiewicz
Tel: +0048 605 61 2137 | Fax: +0048 857 32 4023
SINGAPORE Islamic Religious Council of Singapore (MUIS)
.....................................................................................................................................................................
List of the Foreign Halal Certification Bodies that are recognized by Malaysia’s JAKIM.
SOUTH AFRICA National Independent Halaal Trust
Baitun Noor Centre, 5770 Topaas Str. Extension 5, Lenasia, Johannesburg
Moulana Abdul Wahab Wookay
Tel: +27 11 854 4381 | Fax: +27 11 852 4300
South African National Halal Authority (SANHA) 4th Floor, Gem Towers, 98 Overport Drive, Overport, 4091, Durban, S.A.
Maulana MS Navlakhi
Tel: 27 31 2075768 | Fax: 27 31 2075793
SRI LANKA Halal Accreditation Council (Guarantee) Limited Level 1, 329 1/1, Meewella Building Galle Road Colombo-04, Sri Lanka Ali Fatharally
Tel: +941 1742 5225 | Fax: +941 1258 8050
SWITZERLAND Halal Certification Services
P.O Box 247, 4310 Rheinfelden, Switzerland Farhan Tufail
Tel: +41 61 813 30 64 | Fax: +41 61 813 30 65
TAIWAN Taiwan Halal Integrity Development Association (THIDA)
3F No. 3, Ln. 25, Sec.1 Xinhai Rd., Taipei City Taiwan (R.O.C) Ali Kamaluddin Chang
Tel: +8862 2367 5231 | Fax: +8862 2365 2094
TURKEY KAS ULUSLARARASI SERTİFİKASYONGÖZ. TEK. KONT. HIZM. LTD. ŞTI. (KASCERT INTERNATIONAL) Kazim Dirik Mah. Kurtulus Cad.
No. 27/3 Bornova, IZMIR, Turkiye. Ugur Ekici
Tel: +90 232 435 61 00 | Fax: +90 232 435 61 20
Singapore Islamic Hub, 273 Braddell Road, Singapore 579702. Munir Hussain
Tel: +(65) 6359 1199 | Fax: +(65) 6259 4733
Association For The Inspection And Certification Of Food And Supplies (GIMDES) Tesktilkent A 25 Block No:51-52-53, Esenler/ISTANBUL TURKEY. Dr. Huseyin Kâmi Büyüközer
Tel: +90 212 438 33 18 | Fax: +90 212 438 33 19
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Certification Bodies
Certification Bodies
FOREIGN HALAL CERTIFICATION BODIES THAILAND The Central Islamic Council of Thailand (CICOT)
.....................................................................................................................................................................
List of the Foreign Halal Certification Bodies that are recognized by Malaysia’s JAKIM.
The Institute for Halal Food Standard of Thailand, 45 Moo 3 Klongkao Rd, Klongsib Sub-District, Nongchock District, Bangkok, 10530, Thailand. Aziz Phitakkumpon
Tel: 66-2949-4114/ 66-2949-4146 | Fax: 66-2949-4341
UNITED KINGDOM The Muslim Food Board (UK)
P.O Box 1786, Leicester LE5 5ZE, United Kingdom. Yusuf Aboobakar
Tel: +44 116 273 8228 | Fax: +44 116 273 8228
Halal Food Authority
THE NEW HALAL INNOVATION
7th Floor, Finchley House 707 High Road, London N12 OBT. Dr. Ghayasuddin Siddiqui
Tel: +44 (0) 208446 7127 | Fax: +44 (0) 20 8563 1993
UNITED STATES OF AMERICA (USA) Islamic Food and Nutrition Council of America (IFANCA)
5901 N. Cicero Ave, Suite 309 Chicago, Illinois 60646 USA. Dr. Muhammad Munir Chaudry
Tel: +17732833708 | Fax: +17732833973
Islamic Services of America (ISA)
P.O Box 521 Cedar Rapids, Iowa 52406, U.S.A. Timothy Abu Mounir Hyatt
Tel: +(319) 362-0480 | Fax: +(319) 366-4369
VIETNAM Halal Certification Agency, Vietnam
Floor 6, DinhLe Building, 123B Tran Dang Ninh, Cau Giay dist, Hanoi, Vietnam. Hajj. Mohammed Omar
Tel: +04 62693741 | Fax: +04 62671285
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Foreign Authority
69
FOREIGN AUTHORITIES List of the Foreign Authorities which are recognized by Malaysia’s JAKIM LEMBAGA MENGELUARKAN PERMIT IMPORT HALAL, BAHAGIAN KAWALAN MAKANAN HALAL, JABATAN HAL EHWAL SYAR’IAH
Tkt 2, Jalan Elizabeth II, Kementerian Hal Ehwal Ugama (Lama), Bandar Seri Begawan BS 3510, Negara Brunei Darussalam.
EGYPTIAN ORGANIZATION FOR STANDARDIZATION & QUALITY
No 16 Tadreeb El-Modarrebean Street, Ameriya, Cairo Egypt
INSTITUT MAROCAIN DE NORMALISATION (IMANOR)
ISLAMIC CHAMBER RESEARCH & INFORMATION CENTER (ICRIC)
Tel: (673) 224 2565 | Fax: (673) 222 3106
Tel: +2 02 22845526 / +2 010 6236668
Angle Avenue Kamal Zebdi et Rue Dadi Secteur 21, Hay Riad MA-10100 Rabat, Morocco. Tel: +212 537 5724 43 / +212 537 5724 49 /+212 537 5724 50
Embassy of the Islamic Republic of Iran. Tel: 03 - 4251 4824 Fax: 03 - 4253 2767
LIST OF MOSQUE IN SPAIN
Mezquita Tariq Bin Ziyad
Calle San Rafael, 10, 08001 Barcelona, Spain.
Carrer de les Mosques
08003 Barcelona, Spain
Mosque Hanza
Carrer de Almenara Alta, 12 , 326 , Barcelona, Spain
Centro Islamico de Barcelona
Mesquieta
Carrer Salvador Dalí, 57, 08810 Sant Pere de Ribes, Barcelona, Spain
Al Iman Masjid, Madrid
Carrer de Rafael Capdevila, 1, 08018 Barcelona, Spain
Al Iman Masjid C / Francisco Martin 12 Collado Villalba, 28400 Madrid, Spain
Mosque Abi Ayoub Elansari
Sufa Centre
Tarek Ibn Ziad Masjid, Madrid
Mosque Madni
Mosque Rahma
Al Islam Mosque and Muslim Center
Carrer de Massanet, 5 , 326 , Barcelona, Spain
Carrer de Paloma, 7, Barcelona, Spain
Carrer de Pere Llobet, 3, Barcelona, Spain
Camà Cadena, 17, 08907 L'Hospitalet de Llobregat, Barcelona, Spain
Tel: +34 91 850 9076
Tarek Ibn Ziad Masjid C/ Nalderasa Madrid 28001 Madrid, Spain Tel: +34 91 373 5407
Calle De Alonso Cano, 3 Madrid, Spain
70
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Lack of knowledge in Halal standards and requirements.
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Unsure of what to do after submiting the application.
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info@jcpservice.com
www.jcpservice.com JCP Professional Services Sdn. Bhd. Suite 3270, Level 32, Menara Prestige No 1, Jalan Pinang 50450 Kuala Lumpur, Malaysia
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