HMag | FHA 2016

KDN: PQ/PP1505(18858)

EXPERIENCE ASIA’S MOST

ESTABLISHED HOTEL & FOOD TRADE EXHIBITION

9 EXCELLENT AND SUCCESFUL HALAL F&B EXHIBITORS P34 - P55

Since 1978

FHA2016 HIGHLIGHTS

3,000 59 48,000 4

EXHIBITORS FROM 70 COUNTRIES

GROUP PAVILIONS

TRADE VISITORS FROM 90 COUNTRIES

WORLD CLASS COMPETITIONS

ENTREPRENEUR ARTICLE: HALAL FOOD SECTOR

P28

EXCLUSIVE INTERVIEW WITH FHA2016 PROJECT DIRECTOR official media partner

Food&HotelAsia2016 Singapore Expo. 12 - 15 April 2016

www.foodnhotelasia.com

P25 organized by

HALAL ARTICLE: HALAL LOGISCTIC

P30

Joint effort by JAKIM Halal Hub Division & DagangHalal Sdn Bhd

Since 1978

table of contents

EXHIBITORS’ INTERVIEW

34

Indoguna Productions FZCO Established in Dubai, United Arab Emirates in 2012 as a halal food manufacturing plant that boasts the highest standards in food hygiene and food quality standards.

48

Sri Vinayaka Exports Pte Ltd A

trading

firm

established

in

Singapore in 1994 , aiming to connect manufacturers & wholesalers.

38

Arborea The main production center of the sector milk - cow in Sardinia . Giving each day on average 524,000 liters

50

of milk produced in specialized and

Tan Seng Kee Foods Pte Ltd Tan Seng Kee Foods Pte Ltd (TSK) began its first step in the noodle-

selected farms.

making business during the British Colony days as a sole proprietorship manufacturing rice and wheat-based noodle products.

40

Federal Oats Mills Sdn Bhd Having obtained the National Mark of Malaysian Brand award and the ISO 22000, HACCP and HALAL by JAKIM certifications; the brand successfully cements

its

credibility

52

Omni Mal Agencies Sdn Bhd Omni Mal’s date and dried fruit products always carry unique theme and identity,

among

and are marketed under the brands

international buyers and consumers.

of Gurun Emas (Gold Desert), DateLicious, Jendela Arab (The Window of Arabs), and 1001 Nights.

44

Goodman Fielder Pty Ltd Goodman

Fielder

provide

quality,

consistent and innovative solutions across the Dairy-Milk, Cheese, Butter and Spreads; Flour; Dressings; Frozen Pastry; Cake Mix; and Cooking Fats categories.

46 Anods Cocoa (Pvt) Ltd. Anods Cocoa is a Sri Lankan chocolate manufacturer committed to providing chocolate solutions to all types of chocolate requirements.

54

Fong Yit Kaya Pte Ltd Fong Yit Kaya specialises in delivering quality Kaya, also known as coconut jam – a type of food spread made from coconuts, eggs and pandan leaves

Section Name Since 1978

table of contents

06 EDITOR 07 Events 25 vip 28 Article 32 halal tips 34 interviews 56 review 59 showcase 65 c.b lists

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Editor ’s Note Since 1978

Editor’s Note

T

ime

is

fast

(Food&HotelAsia),

approaching the

for

leading

FHA2016 and

Since 1978

most

comprehensive premier trade show for Asia’s food &

trade show will be held at the Singapore Expo from 12th – 15th April, 2016. And HMag is proud to be one of the trade show’s media partners.

We invite all food, drinks, and culinary industry professionals to join this 4-day prodigious event as it brings together a myriad of food and hospitality products all in one strategic location. Hence, it makes it easier for exhibitors, both local and international, to build their business networking, and for the trade visitors to conveniently source for products of their interest.

As the new chief editor of HMag and representative of my editorial team, I vow to provide readers with beneficial content for every new edition.

In this edition, we have nine interviews with local and international Halal exhibitors participating at FHA2016.

We were also given the opportunity to interview the

CHIEF EDITOR Shazwana Aida CREATIVE DIRECTOR Shafiq Mansor EDITOR Hidayah Razak Pedro Chavez WRITER Lily Ruzailan DESIGNER Amir Fahmi Muhammad Hilmie Ezewan Fauzi ADVERTISING / MARKETING Tony Er Bryan Yap Mastura Johari Zulfadli Anaspekri Noor Intan

Project Director of FHA2016, Miss Ting Siew Mui, who shared interesting insights of the biennial event and the Halal food market.

Last but not least, don’t miss out on the opportunity to discover quality Halal products from around the world featured in this issue, and displayed on the shelves of the first ever Halal Supermarket during FHA2016.

DH Events Sdn Bhd Wisma UOA II, Suite 10-10 No.21, Jalan Pinang 50450 Kuala Lumpur Malaysia Tel: +603 - 2171 1128 Fax: +603 - 2166 1148

EDITORIAL TEAM

hospitality industry. Into its 20th edition, this biennial

See you there!

HMAG FHA2016

Shazwana Aida

HMAG FOODEX 2016

HMAG GULFOOD 2016

HMAG ANUGA 2015

Event Overview

7

Since 1978

AL

ION T A N R

6 1 0 2 A H

INTE E V I ENS H E R MP N O O I C T I T B I OS EXH M E & D DING LITY TRA A E L A S ASIA’ & HOSPIT Celebrating the 20th edition of FHA D O FO Food&HotelAsia (FHA) has its humble beginning in 1978. From a small trade

F

exhibition held in the car park of a hotel, it has grown tremendously along with the industry as the premier trade show synonymous with the food and hospitality industry in Asia and beyond. The biennial FHA is powered by its specialised events

namely

FoodAsia,

HotelAsia,

SpecialityCoffee&Tea,

Bakery&Pastry,

HospitalityStyleAsia and HospitalityTechnology. The coming 20th edition will take place at Singapore Expo from 12 – 15 April 2016. Spread across 97,000 sqm of exhibition area, FHA2016 is expected to serve an estimated 48,000 trade visitors from over 90 countries/regions, presenting a formidable purchasing power to boost their businesses for the robust Asian market!

With about 3,000 exhibitors from 70 countries/regions participating in FHA2016, visitors will not only find it easier to meet their buying needs but also get to indulge in fruitful interactions with business contacts, decision makers and influencers. An impressive 59 group pavilions are also expected at FHA2016. Grab the chance for

FHA2016

effective

networking

and

communication

opportunities

to

grow

your

business and stay ahead of the competition.

To offer a true all-rounded food and hospitality experience, FHA2016 also has a series of activities including culinary competitions and insightful conferences that

THE EVENT TAKES PLACE FROM TUESDAY, 12 TO FRIDAY, 15 OF APRIL 2016 AT SINGAPORE EXPO, SINGAPORE.

complement the showfloor buzz for all exhibitors and attendees alike.

Pertinent Conference and Tracks FHA International Conference, a bi-annual learning and networking event, is Asia’s most comprehensive and influential gathering of leading food and hospitality

TUESDAY TO THURSDAY (12 - 14 APRIL 2016) • 10AM - 6PM FRIDAY (15 APRIL 2016) • 10AM - 4PM

industry professionals. Set to play host to more than 500 delegates over 3 days, across 7 conference tracks, 5 masterclass and 2 site visits, the FHA2016 International Conference will feature over 100 industry speakers who will share first-hand experiences and knowledge about industry best practices.

FHA2016 at a glance ADMISSION STRICTLY FOR PROFESSIONALS IN THE FOOD AND HOSPITALITY TRADE ONLY. GENERAL PUBLIC WILL NOT BE ALLOWED TO ENTER.

97,000 sqm of gross exhibition area 68,000 trade attendees from 95 countries/regions 3,000 exhibitors from 70 countries/regions 59 group pavilions 6 specialised events 4 world-class competitions

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Facts & Figures Since 1978

THE ROUTE TO SALES’ GROWTH most comprehensive international food and hospitality tradeshow in Asia 3,000+

EXHIBITORS

68,000+

TRADE ATTENDEES

97,000+ SQM, 9 Halls

Facts & Figures

9

Since 1978

FACTS & FIGURES FHA in Singapore is an international trade fair for food, beverages,

hotels,

bakery,

restaurants,

catering

and

equipment held every two years. Exhibitors present at the fair innovations, business ideas, trends and technologies for the hospitality industry in Singapore and the region. The fair attracts many hoteliers, retailers, investors, consultants, and buyers and held next to the fair is a conference with a wealth of information.

With 69% of its visitors from South East Asia (excluding Singapore) attending FHA for sourcing and purchasing products, visitors will have the opportunity to develop real trade opportunities in the region. FHA attracts buyers from countries throughout Asia and beyond, comprising 48,000 trade visitors from over 90 countries/regions.

6

NETWORK with Asia’s largest and most influential food and hospitality industry professionals INSIGHTS to the latest market trend and a myriad of food and hospitality products from around the world DISCOVER ways to boost businesses for the robust Asian market!

HEAR from top level industry speakers and learn best practices VISIT the FHA exhibition and source from 70+ countries LEARN new ideas and trends that can impact your business more productively

....................................................................................

Event Highlights Trade Fair:

Food&HotelAsia (FHA2016)

Event Date:

12 - 15 April 2016

Organizer:

Singapore Exhibition Services

Halls:

H1-H9 Annex

Venue:

Singapore Expo

Address:

1 Expo Drive, Singapore 486150

Frequency:

Every two years

Industry:

Bakery Products, Beverages, Food, Gastronomy, Hotel Industry, and HospitalityTechnology

Founded in:

1978

Opening Times: 12 - 14 Apr 2016 10:00 - 18:00 15 Apr 2016 10:00 - 16:00

Travel Info:

Airport: Singapore Changi Airport 5 km MRT station: Next to Hall 6, Singapore Expo

GPS Cordinate: latitude 1.3335251 longitude 103.959537

• FoodAsia

• HospitalityStyleAsia

• HotelAsia

• HospitalityTechnology

• SpecialityCoffee&Tea • International Conferences • Bakery&Pastry • World-Class Competitions ....................................................................................

Target Visitors • Airlines / Cruise Lines / Rails • Bakeries / Confectioneries • Convenience Stores / Grocery Stores • Country Clubs Management • Department Stores / Retailers • F&B Logistics / Transportation • Fast Food Restaurants Management • Foodservice – Government, Military, School, Hospital • Foodservice – Industrial / Offshore • Foodservice and Hospitality Consulting • Hospitality / Culinary Institutes • Hotel Chain Owners • Hotels / Resorts Management • Hypermarkets / Supermarkets • Importers / Distributors / Wholesalers – Food and Drink • Importers / Distributors / Wholesalers – Hospitality • Equipment & Supplies • Institutional Catering • Interior Design / Furnishing • IT – System Integration / Distribution Plants • Restaurants / Bars / Clubs / Café Management • Serviced Apartments Management • Spa and Wellness Management • Specialty Food Retailers • Trade Associations

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Floor Plan Since 1978

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Event Highlights Since 1978

Event Highlights Since 1978

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Event Highlights Since 1978

Event Highlights Since 1978

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Event Highlights

Event Highlights Since 1978

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Event Highlights Since 1978

Event Highlights Since 1978

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Halal Exhibitors List Since 1978

Halal Exhibitors List Since 1978

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Halal Exhibitors List Since 1978

Halal Exhibitors List Since 1978

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VIP Interview Article

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Since 1978

DH: FHA is deemed as the ideal platform for exhibitors to penetrate into the Singapore as well as the Asia market. What makes this biennial event unique for this 20th exhibition?

TSM: FHA is deemed as an ideal platform because it constantly tries to introduce something new each edition.

At the upcoming edition we will feature many ‘firsts’ in its 38-year history. Foremost, this is the first time that we had all the six specialised exhibitions sold out months before the start of exhibition. Due to the high demand of exhibitors, we not only maximised the space of the halls, but we will Food&HotelAsia2016 (FHA2016)

returns to the

Singapore Expo, celebrating its 20th anniversary from the 12th-15th April 2016. This biennial event forms the largest and most celebrated food and hospitality trade exhibition with more exhibitors and trade visitors from all over the world centralised in one strategic location, the gateway of a thriving Asia. For this year’s FHA2016, DagangHalal speaks to the Project Director of FHA2016, Miss Ting Siew Mui, as she gives insights of this event.

can

you

tell

me

about

yourself and your responsibilities?

Ting Siew Mui (TSM): I spearhead the planning, managing and execution of FHA (Food&HotelAsia) - Asia’s largest and most comprehensive food and hospitality trade exhibition and conference event. This involves working with our stakeholders on all aspects of the event as well as managing a capable team to ensure FHA stays ahead of the competition.

DH: For how long have you been holding this position, and what are some of the valuable experiences you have gained from it?

TSM: I’ve been involved in FHA since 2006. I think engagement

with

industry

players

and

building

relationships are two important key elements to developing and broadening one’s experience.

Through interaction

with industry players, I am able to keep abreast of the developments in this vibrant industry and thus keep the exhibition relevant to the industry.

also be introducing new international group pavilions from Algeria, Hungary, Morocco and Poland. Furthermore, FHA will have many professional and well-experienced market leaders such as Arla, Fraser & Neave, Owl International, Scelta Mushrooms and SodaStream Professional and more at the show. We also see the interest in sweet products and will be having a new competition to cater to the demand for sweets called the “Sweet High Tea Challenge”. As for the FHA International Conference, delegates will get to immerse in tracks dedicated to address critical issues impacting Hotels

DagangHalal (DH): As the Project Director of Food&HotelAsia2016,

be adding a tent to accommodate more exhibitors. We will

& Resort Management, and F&B Productivity. For the visitors, there will be many self-guided trails to help buyers locate the products that they are sourcing for. Finally, we will be introducing the Halal Supermarket, organised together with DagangHalal, which aims to heighten the increasing demand for halal foods around the world. All these and more will add to the holistic and comprehensive experience for trade attendees, whether they are there to attend the exhibitions, the conference and training courses or participate in the competitions.

DH: This year’s exhibition has an impressive tag of, “the apple of the industry”. What message do you intend to convey to your audience?

TSM: Our message has consistently been about ‘leading the pack’. We constantly strive to stay ahead of the competition and bring the best to the buyers. FHA is the most comprehensive business event catering to the food and hospitality industries in Asia. Like an apple, FHA offers trade attendees an all-rounded and holistic experience through its six specialised exhibitions, activities including intense, prestigious competitions, as well as a platform

26

VIP Interview Article Since 1978

for knowledge transfer through the FHA International

restaurants are also introducing halal foods so that they

Conference.

can provide consumers with more options. In addition, Singapore is surrounded by a large community of Muslims

DH: What are the new trends that will be introduced

in Indonesia and other Southeast Asian countries, so

this year?

launching halal food at the show is a natural progression

TSM: The trends are towards higher productivity; greater

for us. Yes, FHA is certainly a great opportunity for halal-

efficiency and more variety in food products. Thus we have

certified companies to promote their products. FHA is also

introduced new competitions to help raise the skill levels

a great sourcing ground for non-Muslim countries like

of baristas and chefs; we are organising more training

Japan and Korea to find out more about halal certification

courses to help sharpen skills and raise productivity. We

and products, as well as to network with halal-certified

have more new group pavilions to help bring in even more

companies for business opportunities. We recognise the

variety of food products. Many of the first time exhibitors

strong growth potential of the halal market, hence we have

will be bringing in a range of new products and ingredients,

introduced the Halal Supermarket for the first time this

equipment and supplies, and best-of-breed services.

edition. As mentioned, the supermarket will link buyers

The new international group pavilion entrants will be

with sellers easily. We also have companies from non-

showcasing products and services that are unique to their

Muslim countries and regions showcasing halal-certified

respective countries and regions. In SpecialityCoffee&Tea,

food products.

we have introduced a number of new courses certified by the Speciality Coffee Association of Europe (SCAE) and Australian Tea Masters. For coffee, these are foundation classes in Sensory and Roasting Skills. For tea, attendees can learn more about tea and tea blending. We will also be hosting the first-ever CTI Latte Art Duel @ FHA, which is jointly organised with Coffee, Tea & I. This is a bracketed single-elimination tournament, whereby the winning contestant from each bracket will move on to the next round, until there is a sole winner in the Duel.

We also noticed a growing market in halal products, so we have set up the Halal Supermarket. We are looking at linking buyers with sellers at the Halal Supermarket and to provide more information about halal certification and qualification. At the conference, the new tracks in Hotels & Resorts Management and F&B Productivity will have industry thought leaders sharing their perspectives and views on the latest trends that will impact the food and hospitality industries.

DH: Although the Muslim communities in Singapore are relatively small compared to neighbouring countries, do you think FHA2016 will be a great opportunity for halal companies to promote their halal products?

TSM: FHA is a regional platform for buyers so we definitely see great potential in the halal market. Also, halal food is not just being consumed by Muslims, as many of the

VIP Interview Article

27

Since 1978

DH: Can you share with me the facts and figures related to the halal trends in the previous FHA2014 exhibition?

TSM: There were more than 100 exhibitors who showcased halal products, equipment and services at FHA2014. These companies come from various Muslim and non-Muslim countries and regions such as Indonesia, Malaysia, the Middle East and even Taiwan.

DH: Do you see FHA to be more focused on halal in the upcoming exhibition?

TSM: I won’t say that we will be more focused on halal in the upcoming exhibition but it is definitely one of the target sectors for us to develop because we see that it is gaining traction in this part of the world. Halal products and services have been featured in FHA in past editions and will continue to be featured as long as there is interest and demand for halal products and services.

DH: This year, FHA Halal Supermarket will be co-organised

by

DagangHalal

and

Singapore

Exhibition Services. What is your opinion for this special event? Do you think this will ease trade visitors when it comes to sourcing for halal products?

TSM: We see the value in this partnership with DagangHalal to organise the FHA Halal Supermarket as buyers who are sourcing for halal products now have a point of contact and won’t feel lost in this huge exhibition with so much to see and taste. The Halal Supermarket will be a single source of information for trade attendees and definitely makes it easier for them to source for halal products. It will also help those who are interested in attaining halal certification, as they can find out more about the process at the Halal Supermarket.

DH: Can you give three key reasons why visitors should attend FHA2016?

TSM: FHA is the show to see and be seen at! It highlights the latest products, services and technologies available in the international market, for the region. Trade attendees get to sample these products and try out new technologies or services that are relevant to their businesses. They also have opportunities to extend their network beyond their home country to the regional and international markets. It

Miss Ting Siew Mui, Project Director of FHA2016

is a showcase for top talent from the region, from baristas to chefs in our various competitions. Not only will skills be honed through the competitions, the culinary talents from the region will also be able to benchmark themselves against world standards. Lastly, we have a viable platform for knowledge transfer. The FHA International Conference is the perfect breeding ground for new ideas and perspectives into the business. Delegates get to exchange views with industry thought leaders and their peers on the issues and trends impacting their business.

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Entrepreneur Article Since 1978

S

ingapore is a multinational and multicultural

of the East and West, which contributes to its success as a

country with a total population of up to 5.5 million.

trading post.

The majority of the population in Singapore are Chinese;

However, Singapore faces one main problems despite its

however, the Muslim communities is the second largest

strategic location: it has very little agricultural land and

population in Singapore, and is growing annually. With the

limited domestic food production. Currently, Singapore

increment in the Muslim populace, so is the rise of the halal

imports more than 90 percent of the food it needs to

industry in Singapore. As a matter of fact, with Singapore

feed residents as well as the millions of tourists visiting

being considered as one of the most developed economies

Singapore every year. Thus, Singapore has accepted to

in the ASEAN region, Singapore has been notable for

be a free port with no import duties imposed on the food

possessing the highest purchasing power within the global

products, and with only 7 percent Goods and Services Tax

halal market. Hence, Singapore is deemed as having a high

(GST) levied on all imported goods.

potential market for halal food.

Furthermore, owning an arable land of merely 1.47%

In the past, the consumption of halal food was focused in

(stats based in 2013) of the total land and limited livestock

regions that had a predominant Muslim population, such

production, agri-food and seafood have become the most

as Malaysia, Indonesia, South Africa and the Middle East.

important trades in Singapore, particularly meat products

However, this has significantly changed in recent years.

including chilled & frozen chicken, and chilled & frozen

Halal food has been extended to non-Muslim economies,

beef. The majority of halal meat products are imported

where halal foods have become the new benchmark as a

from Australia, Brazil, New Zealand, Malaysia, the United

safe and hygienic form of food. Singapore, being one of the

States, Argentina and Uruguay. These halal meat products

well-established countries, has been taken steps towards

are imported for retail distribution, foodservice or for

becoming a halal hub. This is made possible as Singapore

further processing into processed meat products. Halal

has an excellent geographic location right at the crossroads

processed meat products, such as sausages and cold cuts

Entrepreneur Article

29

Since 1978

is a growing industry in Singapore and the industry is

affluent consumers, are becoming increasingly health-

mainly dominated by local meat processing establishments

conscious and are requesting healthier food products that

that are certified halal by the internationally recognised

are high in nutritional values as part of their purchasing

certification body, MUIS. Apart from catering to the

factors. Some are also willing to spend more on premium

domestic market, the increase in demand for halal food

packaged foods which they perceive to be healthier than

products has created opportunities for export to other

regular items. Due to the increasing awareness of corporate

Muslim countries.

social responsibility, the demand for healthy halal food

According to the Global Halal Food Market report, another challenge faced by halal food market is the

has been increasing among both Muslim and non-Muslim consumers.

transparency and quality of the halal certification authority

Consequently, it is not surprising that the total value of

bodies. Halal product certification is the most important

imported consumer-oriented food products reached over

prerequisite prior to entering the halal market in Singapore.

USD$11.35 billion and USD$3.36 billion worth of beverage

A halal certificate is a document issued by an Islamic

in 2014. This makes Singapore both the highest food

organisation certifying that the products listed on it meet

consumption per capita in the Asian region, and is one of

the Islamic dietary guidelines. Products that are certified

the highest per capita GDP in the world (USD$390.1 billion

halal from an unrecognised certification bodies can bring

in 2014). With a large, affluent and sophisticated consumer

issues to the halal authenticity of the products. Therefore, it

base driven by rising disposable incomes, Singapore’s total

is important to seek certification from a recognised Islamic

consumer expenditure is estimated to grow at an average

agency that is known by consumers in the local market to

rate of 3.4% annually between now and 2020, providing

avoid doubts and other debatable issues.

good opportunities for food-supplying businesses.

There is a growing trend for eating healthy food in Singapore, and consumers, especially the young and more

Halal FloorArticle Plan

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HALAL LOGISTICS From Farm To Fork

..........................................................................

............................................................

T

he global halal market is growing at

a

tremendous

rate

with

food products and ingredients being demanded from every inch of the world.

With the growing connection of people from around the globe, it is easy to find consumers that are sourcing for halal goods from both Muslim-countries and non-Muslim

countries.

This

complex

networking, though brings us closer to foods from different parts of the world, creates one sensitive issue: logistics.

Halal logistic is a new phenomenon, where it follows the Islamic protocol in

䠀䄀䰀䄀䰀 䰀伀䜀䤀匀吀䤀䌀

匀夀匀吀䔀䴀

transporting halal goods. By definition, halal logistic is the process of managing the material flow and information flow throughout As

Muslim

the

halal

consumers

supply

chain.

require

the

consumption of halal products, not only is the production of the halal products important, but also the logistic to the consumers. This is to ensure that the integrity of the products from farm to fork is in accordance to the ruling of the Islamic principle. The key components of a halal logistic system can be categorised under three categories: warehousing, transportation and terminal operation.

圀䄀刀䔀䠀伀唀匀䤀一䜀

吀刀䄀一匀倀伀刀吀

吀䔀刀䴀䤀一䄀䰀

Halal Article

31

Since 1978

WAREHOUSING

TERMINALS

In a halal supply chain, dedicated halal warehouse will only

Seaports, airports and inland terminal normally have

store halal and halal-certified products, as well as products

both halal and non-halal flows. It is important that halal

where halal is not an issue, such as cooking gourmets,

goods are inspected in a designated halal inspection area

computers, etc. The warehouse must ensure that the status

to avoid cross contamination and to minimise the risk of

of the halal products is verified upon receiving to avoid

contamination when primary packaged is removed. In non-

unwanted issues. In case of a cold room environment, it

Muslim countries, where cold room facilities are scarce,

is more sensitive. Therefore, halal and haram foods (those

it is wise to work with containerisation at lower level

containing porcine and alcohol) must not be stored together

through the use of halal cargo boxed or designated unit

for fear of cross contamination. It is also to protect the

load devices. This is to simplify segregation of halal cargo

integrity of the halal supply chain. Finally, the halal goods

where designated halal transport and storage is required

should be labelled, marked and coded as “Halal Supply

and mixing is difficult to avoid.

Chain� upon leaving the warehouse.

TRANSPORTATION The principle for transportation is similar to warehousing where in a designated halal transport only manages halal and halal-certified products in their transportation.

However, for certain countries where the demand for halal goods are not high, it is permitted to combine halal and nonhalal foods together, as long as these goods are not mixed in one pallet or load containers. They should be segregated to avoid contamination. In the situation for chilled or frozen transport, halal and haram products cannot be transported together. The only leeway is given to halal livestock that is not slaughtered according to the Islamic ritual. The container/ truck must also undergo ritual cleansing to remove traces of earlier non-halal products and unknown shipment. Ritual cleansing protocol according to the Malaysian halal standard required washing seven times with water, one of which is water mixed with soil.

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Halal Article Since 1978

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Interview Article Since 1978

I

Indoguna Productions FZCO, Jebel Ali, United Arab Emirates

ndoguna Singapore Pte Ltd was established in

that boast high quality creations of an artisan’s passion.

Singapore in 1993 as a meat company importing the

Combining the best ingredients in well tested formulas

highest-quality chilled meats from all over the world, with

of exact proportions with quality-controlled production

affiliated companies in Dubai, Hong Kong and Indonesia.

processes, the result is a range that brings inspirations

Since then, Indoguna Singapore has expanded their

to titillate and satisfy each taste and palate. Whether it

product offerings to include other premium food products

is a dumpling, a pau or spring roll, Indoguna takes pride

like seafood, fine food and an assortment of artisanal

to craft and deliver an unparalleled range of premium,

cheeses, chocolates and bakery products.

flavourful yet convenient dim sum and ready to use

In line with their plans to expand beyond the shores of Singapore, Indoguna decided to build a state-of-

products promised to delight. These products are literally Masterpieces in their own league.

art halal food hub in Jebel Ali, United Arab Emirates.

The Carne Meats butchery and charcuterie range of

Indoguna Productions FZCO produces a range of quality

products are handcrafted works of art, painstakingly

halal food products, catering to their clients in the Middle

prepared and exquisite in taste. Indoguna takes pride in

East and eventually the rest of the world. This halal food

the fact that their wide variety of butchery and charcuterie

manufacturing plant ensures only the highest standards in

products are made from the freshest quality ingredients,

food hygiene and food quality standards.

selected daily by their team who ensures that their

Indoguna Productions FZCO produces 2 premium

products satisfy and exceed the expectations of their

brands of products, namely Masterpiece by Indoguna

discerning customers. Indoguna guarantees superior

and Carne Meats by Indoguna. Masterpiece by Indoguna

freshness, quality and flavour by sticking to one simple

comprises of a range of dim sum and ready to use products

rule. All their products are made from 100% natural

Interview Article

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Since 1978

hygienic products in a clean and purified factory.

Besides the halal certification, Indoguna Productions FZCO also has other certificates that include the FSSC 22000 certified by SGS, ISO 22000:2005 certified by SGS, and HACCP certified by SGS. Over the years, Indoguna has also received several outstanding awards to reflect its achievements and business excellence. These awards bear true testimony to its belief that “Only the Best is Good Enough”!

Awards Received 2011: Successful Entrepreneur of the Year Certificate of Commendation, AVA Award of Excellence 2012: Promising SME 500 Award Enterprise 50 Awards Certificate of Commendation, AVA Award of Excellence 2013: Enterprise 50 Awards Gourmet Distributor of the Year - Awards of Excellence 13’, World Gourmet Series Miss Helene Raudaschl, Chairman of Indoguna Productions FZCO & Managing Director of Indoguna Singapore Pte Ltd

meats, no amount of protein fillers, artificial colours or flavourings are added. And the difference, Indoguna is proud to say, is in the taste.

The unique selling point of Indoguna Productions FZCO is its diversified range of halal products that are offered to their customers. Furthermore, Indoguna takes pride of their food quality and food safety standards, which truly

Certificate of Commendation, AVA Award of Excellence 2014: Enterprise 50 Awards Certificate of Commendation, AVA Award of Excellence 2015: Enterprise 50 Awards Influential Brands Top Brand 2015 Winner Premium Food Provider AVA Food Safety Excellence Scheme, Bronze Award Certificate of Commendation, AVA Award of Excellence

defines Indoguna. Its greatest strength lies in its ability to source and deliver the best halal products around the globe. The halal certification in Indoguna Productions FZCO gives them an advantage in approaching broader and diversified markets, while exploring potential business opportunities. With the halal certificate in place, more opportunities are created as Indoguna Productions FZCO tries to capture more international markets. According to the Chairman of Indoguna Productions FZCO, Ms. Helene Raudaschl, the halal certificate is both a standard and requirement in the F&B industry. It is not only a necessity in Muslim-concentrated countries, but it is also acts as a certificate of assurance that the company produces

Masterpiece Range of Dim Sum and Ready to Use Products

36

Interview Article Since 1978

As a company, their biggest motivation to continue

and building strong business relationship with them. As

standing tall among competitors is their belief that “Only

mentioned by Helene, “We will do very well, as we always

the Best is Good Enough”! The employees live up to this

have done”.

philosophy by contributing to the best of their abilities, and providing service that comes from the heart.

This year, Indoguna will be participating in FHA2016.

They take pride in showcasing the latest food products

If you are looking for a leading quality halal food manufacturer, remember Indoguna! Indoguna will be able to supply products of the highest quality and food safety standards that will make you yearn for more.

and innovation. FHA2016 promises to be an exciting event where Indoguna will be launching its new range of food products. Trade visitors will be impressed with the product range and innovation presented at the Indoguna booth. This consequently gives Indoguna an added pride of seeing the happiness and satisfaction in the faces of their clients, knowing that they will be getting the best products for their money. For FHA2016, Indoguna has high expectations of meeting new and existing clients,

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Interview Article Since 1978

Ms. Chiara Zaccarini , Export Manager of Assegnatari Associati Arborea Soc. Coop. Agr. P.a.

I

n the Island of Sardinia lies a renowned company

market and is perceived as the gateway to other Southeast

that comes by the name of Assegnatari Associati

Asia business hub. Through Singapore, Arborea can start

Arborea Soc. Coop. Agr. P.a., or better known as Arborea.

expanding its exportation to other neighbouring countries,

Arborea is a company located at the large, cultivated

such as Malaysia, Indonesia, Vietnam and Myanmar.

agriculture region of Italy.

Arborea produces only the best dairy products with

Arborea started its production as early as 1956, and

a desirable taste using optimum ingredients. From the

this year, it will be celebrating its 60-year old anniversary

commencement of the production until the end-product,

in the dairy industry. The initial journey of the business

it uses excellent quality raw materials. “It is important

begun by the execution of domestic sales with the locals

to have the production line working in a maximum and

in Italy. After the years of domestic success, the company

effective level in order to produce the best products.

decided to take a new leap by introducing an export

However, the most essential element in a business is

department in order to start exporting its products

to do constant research and to invest in research and

overseas. With that, Arborea started exporting some of

development (R&D).�, explains Chiara. The company does

its products into the Asia market, including China, Hong

plenty of R&D in order to improve the quality and shelf-

Kong, Macau and Taiwan. For these countries, Arborea

life of the products.

introduced the following products which received great

Arborea has also ensured that their products received

response by consumers: UHT milk, cooking cream and

the halal certification. The Export Manager explained

whipping cream.

that throughout her years in the dairy market, there is a

According to the export manager, Chiara Zaccarini,

growing demand for halal products. At the beginning, the

Arborea is looking towards expanding their business to

definition of halal was vague in the region. However, the

Singapore. She explained that Singapore is a strategic

market studies show that halal is becoming mandatory

Interview Article

39

Since 1978

for exportation to other international markets. With that,

opportunities.

the company decided to educate themselves on the halal

This year, Arborea will be participating for the imminent

concept and its requirement. “Understanding the concept

Food&HotelAsia (FHA) trade fair in Singapore. The

of halal is important in order to reach a larger range of

participation is important for the company as it is looking

consumers from all parts of the world,” said Ms. Zaccarini.

at introducing its products to the Singapore market.

Upon learning on the importance of halal certification, Arborea decided to invest in getting all their products

For this event, Arborea will be launching two new

halal certified, an act that is worth the investment as they

products:

can now penetrate into other markets with ease, especially

- Whey drink containing whey protein, mineral salt,

the Asia market such as Malaysia and Indonesia.

lactose free with 28 cal per serving. Very refreshing.

In comparison to other dairy companies, the greatest strength that govern the success of this company is

- A new ice cream based prep, UHT and ready to use.

the exclusive type of cow’s milk. Working in close collaboration with the 250 hardworking farmers who specialised in animal health and animal welfare help to yield top quality and high volume of milk. “We want to guarantee a top quality and safety milk, with the highest hygiene condition. All these factors will contribute to an excellent quality and taste of the milk,” Chiara clarified.

In order to do so, a combination of knowledge at a farm

The company is also excited for the event as they can foresee a great number of crowds filled with serious buyers and professionals that are sourcing for halal, excellent quality dairy products. Arborea is most excited to meet new buyers from the hotel and catering services, as well as retailers. Come and be one of the first to taste Arborea newest products. It will surely make you yearn for more!

level up to the technological aspect of dairy production is important for a dairy company. The company is also fortunate as the region of Arborea comes with a great source of natural elements that come from sea, breeze and sun. These natural elements help with the production of top-notch quality dairy products. “This is our main selling point – the taste of the milk incorporated with the knowledge from our expertise and the ambience of the region,” asserted Chiara.

Similar to other big companies, Arborea too faces few challenges throughout their 60 years’ business journey, particularly regarding the transformation from a traditional bases farming to the current emerging stage of technological development. The fluctuation of the global economy also affected the business. However, this does not demotivate the company rather it encourages the company to move stronger and to hold to the philosophy of “never say never”. As the leader, Chiara encourages her team members to remain positives and be transparent with one another through sharing any problems, challenges or

A S S E G N A T A R I A S S O C I A T I A R B O R E A S O C . C O O P. A G R . P A . / C O U N T R Y : I T A L Y / C O N T A C T S : + 3 9 0 7 8 3 . 8 0 4 0 1 0 0 / W W W . A R B O R E A . I T

40

Interview Article Since 1978

F

ederal

Oats

Mills,

a

Malaysian

oats

company

with

visionary

Federal Oats uses only the finest grade of whole grain

of

oats sourced directly from Australia. These oats are

company

processed in a fully integrated production line in a state

development.

of the art manufacturing plant located on the northwest

It started as a small oats mill company in 1964 as a

coast of Peninsular Malaysia. In order to process the raw

contract oats manufacturer for some of the entrenched

materials, the company adopted their very own Oatifresh

oats companies in Singapore and Malaysia for the

Process, which is a heat and moisture treatment process.

past two decades. Over the years, the company gained

A lot of effort and money has been invested in

invaluable knowledge in the art of milling and with a

order to ensure the products’ quality are kept at top-

passion for delivering exceptional oats, Federal Oats

notch. Federal Oats is proud to have achieved a host of

decided to launch their very own products under the

accreditations including the National Mark of Malaysian

entrepreneurial progression

vision,

and

rapid

extensive

a

expansion, product

story

flagship brand known as Captain Oats. As the demand for their products augmented, Federal Oats invested ten million dollars in machinery upgrades. Today, Captain Oats products span the globe with their distribution networking reaching as far as the Middle East, Africa, Hong Kong and China. However, they are gearing up to expand their brand and operations beyond the shores of Asia and aim to cement their products over the Asian market as the Number One Brand oatmeal products.

TM

Interview Article

41

Since 1978

Brand Awards in 2014. The company’s manufacturing procedures also comply with the food safety requirements and has achieved ISO 22000, HACCP and JAKIM HALAL standards. According to the Executive Director, Michael Chew, the certification and brand recognition signify the achievements that the company has accomplished from the beginning until the present, and it reinforces the mind-set that these awards represent the stepping stone to keep pressing forward and achieving their goals and missions. It also acts as a motivation to deliver the best product that is beneficial to consumer’s health.

Under there

a)

the are

Captain

two

types

of

Oats

Brand,

oats

available:

Instant Oatmeal: it is cut thinner so that the oats

are cooked the moment hot water is poured over it.

b)

Quick

Cook

Oatmeal:

the

oats

need

to

be

cooked with water or milk for 3 to 5 minutes.

Mr. Michael Chew, Executive Director of Federal Oats Mills Sdn Bhd

Mills. “We have a strong team and we work together as a big family to seek success for Federal Oats”, Michael

Oatmeal is a type of food that is beyond fulfilling

explained. He also prided the company on taking care

the empty tummy; it helps to promote a healthy

of their relationships with their suppliers, staff and

lifestyle. Oats is known as a source of dietary fibre and

partners, and bring this ethos into their business dealings.

is cholesterol free. Captain Oats contains important

The company is never contented with its current

minerals and is low in glycaemic index with no

achievements and is constantly striving harder to continue

preservatives added. Hence, Captain Oats is deemed as a

increasing its success. According to Michael, success is not

superfood that should be consumed by people of all ages.

defined by monetary and financial basis, but through the

Since all their products are certified halal, this gives

methodologies applied by the company as it established

them the credentials to not only sell their products in

itself from a small company to a well-established and

Malaysia, but also in other international markets. Michael

preferred brand that is recognised over 40 countries.

acknowledges that the halal certificate is a vital component

“We are performing very well financially and we value

in a food industry as it opens up opportunities to penetrate

our responsibilities immensely. Hence, Federal Oats

into other markets and acts as a key of assurance and

strives to always deliver the best products that our loyal

confidence to the Muslims consumers. Furthermore,

consumers expect from us. That is how we define success:

the

to see the satisfied looks on the faces of our consumers,

halal

certificate

represents

the

high

hygienic

standard of the company that is always maintained in

shareholders

and

employees,”

Michael

explained.

accordance with its standard operating procedure (SOP).

Federal Oats participates in a wide array of trade shows

The greatest strength of the company is the people that

annually in order to increase their brand awareness and

help to contribute towards the growth of Federal Oats

to build networking with other key players. This April,

42

Interview Article Since 1978

they will be exhibiting in the Food&HotelAsia (FHA)

A lot has changed since 1964, but one thing remains

that will take place in Singapore. The company has been

the same – Federal Oat’s commitment to milling and

participating in this event for several years already. The

producing the finest tasting oats in the world. If you are

reasons for joining FHA is because it holds a sentimental

looking for a fully integrated supplier of high-quality

value in their heart. Moreover, it is located at a strategic

oats, Federal Oats Mills is your definite ideal partner!

location with the best gateway to reach other international countries. “Singapore is deemed as the central location in Asia and plenty of international trade visitors are expected to attend this trade fair,” Michael clarified, “Therefore, FHA2016 is an ideal platform to reach customers in Asia and beyond”. The company is also anticipating a huge crowd to visit their booth. The company is expecting that

CONTACT US :

this event will help to expand their contact and networking

Federal Oats Mills Sdn Bhd

with trade visitors and other exhibitors. The company

4826A, Jalan Permatang Pauh,

also foresee a great success that can be achieved in a few

13400 Butterworth,

years’ time through exhibiting in the FHA2016 trade fair.

Penang, Malaysia.

F E D E R A L O AT S M I L L S S D N B H D / C O U N T R Y: M A L AY S I A / C O N TA C T S : + 6 0 4 3 3 3 2 7 1 1 / W W W . M Y C A P TA I N O AT S . C O M

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Interview Article Since 1978

Interviewee: Anita Lee, Marketing Manager - Emerging Markets

G

oodman Fielder, a leading Australian and New Zealand based food company has a proud tradition

of providing quality food products that feed their loyal customers in Australia, New Zealand and over 25 other countries worldwide. For generations, this company has

functions as the gateway to Asia, Middle East, the Pacific

been manufacturing and marketing essential food items

Islands and Africa.

that cover every eating occasions, including bread, milk,

As a result of its long history in delivering solutions to

yoghurt, margarine, flour, dressings, condiments, dips,

customers from around the world, Goodman Fielder has

mayonnaise, frozen pastry, cake mixes, pies, savouries,

a good understanding of the need to respect the diversity

desserts, sauces, ice cream, extruded snacks, poultry and

in religious beliefs, particularly around food products and

cooking oils.

food ingredients. Realising that there is strong growth

The company’s origin dates back to 1909 in Australia,

in the requirement for halal food, Goodman Fielder has

when Geo Fielder & Co. was incorporated in Tamworth,

applied for halal certification for their export products.

New South Wales, Australia. With its excellent portfolio

They understand there is a growing importance of halal

of consumer brands and their effective distribution

products globally, and respect that consumers require

networks, Goodman Fielder is able to occupy the No. 1 or

this assurance when they are choosing which brand to

No. 2 positions in most of the larger product categories in

purchase for themselves and their families.

which it competes, with over 40 pilot plants in the region

With a growing sales office in Singapore, it is natural

and 5,000 staff globally. They operate in many countries,

that Goodman Fielder participated in the Food&HotelAsia

including Singapore where the company has made its

(FHA) 2016 event. Apart from having many existing

brand well-known to the local consumers for over 30

customers visiting Singapore during the show, it also

years. The company has a sales office in Singapore which

provides a good opportunity for Goodman Fielder to

Interview Article Since 1978

extend their business networking to new consumers.

The Company aims to re-launch its corporate brand and educate the wider market in the wide ranging food solutions that Goodman Fielder produces, including Dairy, Spreads, Cereals, Cakes Mixes and Dressings. Goodman Fielder has a great range of quality product solutions that would cover all your food needs for every occasion. For more information, visit Goodman Fielder’s booth at stand 9Q4-03.

G O O D M A N F I E L D E R P T Y LT D / C O U N T RY: S I N G A P O R E / C O N TAC T S : + 6 5 6 8 1 2 5 7 2 9 / W W W .G O O D M A N F I E L D E R .C O M

45

46

Interview Article Since 1978

C

hocolate is one of the most addictive and desirable

business to other countries in Africa, Southeast Asia, the

products in the world. Women crave for it, men

Middle East, the USA and South America.

hoard it, and children yearns for it. Over the years, many

Anods main strength is in its strong business

researches are being conducted on chocolates, and with

networking with their clients. Anods Cocoa is known by

its beneficial health properties, it is growing in popularity.

their fidelity customers for its high quality chocolate that

Many individuals are including chocolates as part of their

are being sold at an affordable price. “With the 70 valuable

cooking ingredients, and the F&B manufacturers are

years of experience, my grandfather always reminded me

producing more chocolate products.

to provide the best of products at an affordable price to the

Seeing the huge opportunity in the chocolate industry,

customers. He also mentioned to never give to the public

a Sri Lankan company, Anods Cocoa (Pvt) Ltd decided

what you won’t give to your own children. We always live

to venture into this industry by offering premium range

up to this philosophy and that is the secret to our success,�

of chocolate products to their customers. Their products

explained Don. The company also built stronger bonds

are made using raw materials from different parts of the

with their clients by having the latter to collaborate with

world. The cocoa originated from the finest cocoa field in

the R&D team to create specific product(s) which suits the

Ghana; the highly nutritious milk powder is imported from

needs of the clients within a brief period. Furthermore,

Australia and the A-grade sugar comes from Thailand.

the taste of their chocolates gained recognition as it is

According to the Director of the Anods Cocoa, Don

almost identical in taste with the Belgium chocolate.

Weerasuriya, he was born in a business-oriented family.

His grandparents were in the biscuits industry for almost

Anods Cocoa offer different range of products to

70 years. Throughout the years, there is a growing demand

their customers depending on their requirement:

for chocolate as part of the ingredient in the the F&B manufacturers. As a result, Don decided that it was time

Semi Process Cocoa: This product is catered for those

to start a chocolate business.

that requires cocoa without having any sugar added to it.

Despite being new in the chocolate market, Anods Cocoa managed to established itself in several countries such as

Chocolate Chips: Chocolate chips are mainly used for

Bangladesh, Pakistan, India, Australia, Saudi Arabia and

decoration purposes or incorporated in the baked goods.

Singapore. However, they are aiming high to expand their

those are targeted to confectionary manufacturers.

Interview Article

47

Since 1978

The chocolates are able to withstand heat and high temperature, which prevents the chocolates from burning.

Bake Stable: It is one of the latest products which gains plenty of interest from the biscuit manufacturers. Not only is it packed in flavours, but it is also developed to resist oven temperature. Instead, it gives a unique characteristic to the product – the chocolate remains in a liquid state with a soft texture giving a burst of rich and warm taste of chocolate in the mouth. The bake stable comes in various flavours, including dark chocolate, milk chocolate, white chocolate, coffee, hazelnut, etc.

Chocolate Buttons: These premium quality chocolate buttons are available in both, couverture and compound chocolate with a choice of milk, dark and white chocolate.

Buttons are easier to melt than block chocolates and has the advantage of melting in small quantity. Chocolate buttons can be used for decoration purposes, or act as a ganache or chocolate coating.

Mr. Don Weerasuriya, Director of Anods Cocoa Pvt Ltd

and white. This is an addition to our standard range of dark, milk and white in couverture and compound

Ice Cream Coating: This type of ice cream has been

chocolate. The slabs can be used for any application as

formulated specifically for ice cream. Hence, it is suitable

they can be melted, shaved or grated.

for all types of coating methods that are currently being used in the ice cream industry. The coating comes in three different flavours: milk, dark and white chocolate.

Anods Cocoa takes priority in getting the right certificate to represent their company. Currently they are certified with the ISO 9000, ISO 22000, HACCP, Kosher

Biscuit Coating: This chocolate coating is recommended

certification and the Halal certification. Don explained

for enrobing a range of confectionery items including

that the halal certificate is an added bonus to their

biscuits, wafers, granola bars and other bakery goods. It

company as halal is perceived as a necessity all around

uses high quality chocolate for the purpose of enrobing.

the world. Halal caters for a huge range of people both

It is being offered either in couverture or compound

Muslims and non-Muslims. Moreover, halal represents

chocolate with the three main flavours: white, milk

the quality of the products, giving an ideal concept that

and dark chocolate. This chocolate has been specially

the products are of high quality and are produced in a

formulated in order to suit the tropical conditions.

hygienic factory.

This year, Anods Cocoa will be participating for

Chocolate Slabs: For the chocolate slabs range, Anods

Food&HotelAsia2016 (FHA2016), bringing their delicious

Cocoa offers a premium quality product with higher

chocolate ingredients with them. If you are looking to

percentage of cocoa to satisfy specific needs of their

source for chocolate ingredients that guarantee good taste

customers. it comes in three variant flavours: dark, milk

at an affordable price, don’t hesitate to visit their booth!

A N O D S C O C OA P V T LT D / C O U N T RY: S R I L A N K A / C O N TAC T S : + 9 4 1 1 24 0 4 9 9 9 / W W W . A N O D S C O C OA .C O M

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Interview Article Since 1978

B

Interviewee: Mr. J. Manickam, Managing Director of Sri Vinayaka Export Pte Ltd

orn in India, J Manickavachagam earned his

with little beyond a clear vision on how the business

Bachelor’s degree in Mathematics in 1980.

has to be run and the foresight to build it upon strong

He began his career working in the family business in

relational foundations. Giving himself six months to study

Seychelles, a beautiful island in the Indian Ocean. After a

the market, the products, their availability, the customers

year, he joined the Seychelles Marketing Board, where he

and their responses to his quotations, he invested half his

worked for the next 15 years, garnering many promotions

savings into Sri Vinakaya Exports Pte Ltd. This period

due to his perseverance, commitment and sincerity.

was a steep learning curve.

Concurrently, he studied accountancy and was accredited

the customer–supplier and supplier-customer support,

as a Fellow of the Association of Accounting Technicians

confidence and trust. An economy in turmoil taught him

(FMAAT). All this gave him a diversified experience and

to face and overcome similar situations, failures were

shaped him as a person. Through it all, he retained his

turned into stepping stones.

He arduously developed

passion to become a businessman. In 1990, sponsored by

Customer confidence was gained by supplying quality

SMB, he commenced his MBA studies in the University of

products topped with excellent service. Profit margins

Bath, UK. Then to pursue his ambition of starting his own

remained low to ensure it was affordable to the general

business, he chose Singapore after careful consideration

public. His philosophy was to never reject any query and

for its conducive economic environment.

explore all avenues to satisfy them. Supplier confidence

His confidence and drive to succeed gave him the

accrued through bills paid on time. His experience

courage to move his whole family to Singapore; a country

working in a different culture with an international

with neither kith nor kin. Starting from scratch, he began

trading environment helped him to develop a myriad

Interview Article

49

Since 1978

Also, employees are treated more like family.

In addition to his company, Manickam is the honourary treasurer for the Tamil Language Council and the Hindu Centre. He served in SICCI’s Board of Directors for two terms. He donates to different charities no matter their socio-political affiliations. Furthermore, SVEX is involved in various activities to help the community.

His achievements have definitely not gone unnoticed. A finalist for the SICCI-DBS Entrepreneur of the Year award in 2006, Manickam is a well-trusted and dependable confidant not only in his business circles but also in the society at large. He was featured in the Springnews May 2010 issue as an example for successfully branding his products and managing to acquire halal certifications for all food products imported to Singapore. For all that he has achieved in the business world, perhaps his greatest triumph is in maintaining a work-life balance and a happy, supportive and close-knit family.

South India to Seychelles and finally Singapore of leadership qualities, namely clarity of vision, mental

Manickavachagam’s search for a better life has taken him

fortitude and managerial skills. His developing leadership

on a long journey. It was not in vain, for in Singapore, he

skills together with supplier confidence has resulted in the

saw the scope for business and started his company, Sri

company’s growth.

Vinayaka Exports Pte Ltd. In his own words, “no matter

From operating in rented premises till 2010, SVEX now owns about 9000 sq. ft of office and warehouse space.

the qualifications, always trust in yourself.” Now, it’s sterling reputation is travelling further than he has.

Staff numbers have more than quadrupled. The audited accounts speak of the company’s financial success. Initially merely a general trading company, through his relentless effort, it now has its own line of products. Products are identified, sourced and legally registered through the Intellectual Property of Singapore. Whether referring to Gilda Tomato Paste, KAJONA sunflower/vegetable oils or any other product which includes rice, peanuts and fabric softeners to name a few, all products have become synonymous with quality. Products are now imported from and exported to various countries - from as far as Argentina, Poland and Turkey to within Singapore itself.

SVEX is also certified by the International Organisation for Standardisation (ISO) and bizSAFE, speaking to its quality and integration of workplace safety for employees.

S R I V I N AYA K A E X P O R T S P T E L T D / C O U N T R Y: S I N G A P O R E / C O N TA C T S : + 6 5 6 4 6 6 9 9 3 7 / W W W . S V E X . C O M . S G

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Interview Article Since 1978

T

an Seng Kee Foods Pte Ltd (TSK) started a noodle-making

business

in

the

year

1936

during the British Colony days as a sole proprietorship manufacturing rice and wheat-based noodle products.

Mr. Raymond Tan, Executive Director of Tan Seng Kee Pte Ltd (TSK)

At that time, the company aims to meet the needs of

Hor Fun and Kuey Chap.

the immigrants from South China. Since then, it has

delicious flavours of fresh rice noodles for the gluten-

upheld and preserved its original recipes throughout the

intolerant customer, the innovative and customer-centric

generations. The authentic flavours and premium quality

manufacturer company is able to customise its rice

are maintained through stringent supervision in order

noodles to meet the growing demand in the gluten-free

to maintain superior product standards. In 1975, TSK

market. Being a specialist in fresh noodles for the eighth

began expanding its capabilities and resources through

generation, TSK is able to produce noodles that are soft

constant acquisition of new technology and innovation

in texture yet easily cooked within a short period of time.

In order to bring the same

that empowers business growth. TSK establishes itself in

As a noodle-making company, the main problem TSK

the industry as a trusted noodle product manufacturer

faced was the perishability of fresh noodles and its inability

and distributor, and will continue to share the wonders of

for long distance exportation. Hence, TSK did a thorough

good flavours through constant innovation and creativity

R&D for two years, and by 2010, the company was able to

in its products and services.

manufacture a new line of Kang Kang pasteurised fresh

Over the last eight decades, TSK business model has

noodles that are all-natural and free from preservatives,

grown from its humble beginning to a private limited

yet with prolonged shelf life of six months in chilled

company. It has diversified and expanded its production

conditions. This means the packet of Kang Kang noodles

lines though supply and distribution portfolios. The range

can be conveniently exported and shared around the

of manufactured products had tripled to include wheat-

world.

based noodles. Specially selected choice ingredients are

Making its debut at Food Asia 2016 is its range of

used in the manufacturing of the wheat and rice-based

pasteurised Kang Kang Express Meal Kit comprising a

noodle product such as the Hokkien noodles, Hokkien

fresh noodle pack with freshly ground paste and condiment

flat noodles, Kuey Teow, Ipor Hor Fun, Bee Tai Mak,

such as coconut powder or shallots. Singapore’s first

Interview Article

51

Since 1978

KangKang, Express Meal Kit

microwaveable fresh noodle kit is designed for the busy

are there significant number of Muslims in the Southeast

urbanite who seeks tasty , wholesome and authentic meals

Asia, such as Singapore, Indonesia and Malaysia, but it is

like Laksa, Curry Mee and Prawn Mee Soup that can be

also important for other international market, such as the

easily prepared in a few minutes. Preservative-free fresh

Middle East.

noodles consumer providing consumers witha peace of

This year is the first year TSK will be joining

mind by offering delicious and authentic flavours like

Food&HotelAsia2016 (FHA2016). FHA2016 is an event

Laksa, Curry Mee and Prawn Mee Soup.

that is most celebrated in the Southeast Asian region and

With the new R&D innovation, TSK can now export

TSK is absolutely excited about it. The company deemed

their products to all over the world. Currently, the noodles

this event as an excellent platform for showcasing its

have been exported to the Middle East, Hong Kong,

latest product as well as providing it the opportunity to

Europe and the USA.

build bigger networking with key players from the food

TSK believes in the power of passion and innovation.

industry, and to learn the new trends in the noodle market.

In order to be triumphant within the food industry, one must have strong passion in their business development.

They should also feel excited to develop and innovate new products, and to be able to identify trends that unfolds.

This is the philosophy that the company has been holding on strongly. Seeing the satisfied looks on the customers’ faces as they praise the quality of the noodles is how TSK defines success.

TSK ensures that all its products are Halal Whole Plant certified by MUIS in Singapore. This is essential as not only TA N S E N G K E E F O O D S P T E LT D ( T S K ) / C O U N T R Y: S I N G A P O R E / C O N TA C T S : + 6 5 6 4 4 5 2 3 2 0 / W W W .T S K F O O D . C O M

52

Interview Article Since 1978

O

Mr Chua Hock Tee , Managing Director & CEO of Omni Mal Agencies Sdn Bhd

mni Mal Agencies Sdn. Bhd. began its operation

market, Omni Mal’s products come with many value-

back in 1997 as a small company with a big

added features. For example, the products are treated

mission, which is to liberate the consumers from the

with natural preservation technique that does not only

traditional offering of dates and dried fruits in the

prolong the shelf life but also seal in the freshness and

industry.

aroma inside the packing.

“The consumers are eating

According to the CEO and Managing Director, Mr.

natural and healthy dates without taking extra sugar or

Chua Hock Tee, his interest in dates started back during

preservative”, Says Mr. Chua. The treatment also prevents

childhood when he used to buy dates and other types of

infestations which can become disastrous for the retailers

dried fruits from a small sundry shop located nearby his

or hamper companies as the insects might destroy the

house. These dried fruits, especially dates, were sold in

whole batch of goods.

lumps and sometimes came with sands, something that he never truly understood.

Another value-added feature is adding other ingredients to make the tasting more delicious and enjoyable. Omni

When Mr. Chua went abroad to continue his studies in

Mal combines dates with different nuts (Almonds,

America, he made a few Middle Eastern housemates who

Chickpeas, Cashewnuts), chocolate (Chocofilled Dates),

often shared with him dates and dried fruits every time

cereal (DateCereal), black cumin seed oil (Habbatus

they came back from their home countries. Those dates

Qurma), and Dates Syrup, etc. The value-added concept

were absolutely delicious with a firm texture that is dried

is also extended to incorporate beautiful brass items with

from the outside and moist in the inside. It gave a natural

Omni Mal’s dates and dried fruit products that make

taste of sweetness with no foreign object found – i.e.

presentable hampers and gift sets, such as the 1001 Nights

sands. At that moment, Mr. Chua realized that there were

Magic Lamp Set.

many types of top quality and delicious dates available in

attracted by the unique packaging of Omni Mal’s products

the Middle East that was not being exported in Malaysia.

and invited the company to be the first Malaysian food

Upon returning back to his hometown, he observed that

company to sell on the TV shopping channel.

there was a growing market for high quality dates that are delectable for the Muslim consumers.

Unlike most dates and dried food products in the

Last Ramadan, Astro GoShop was

Omni Mal’s products are ensured safe for consumption, and this is proven with the pass of all stringent regulations such as Halal (JAKIM), HACCP, GMP and ISO 9001:2008.

Interview Article

53

Since 1978

“People often thought dates do not require the Halal

Australia, South Korea, Saudi Arabia and Thailand.

certification but this is true only if the dates stayed on

Singapore has 14.3 percent of Muslim in 2015 and this

the trees. The moment it requires the handling process

number is expected to grow in the future. “We believe that

of cleaning, packaging, transportation and storage, then

we have a good potential in Singapore because we have

the Halal certification is required”, Mr. Chua explains.

a group of health conscious customers that emphasis on

In addition, the company’s effort in upgrading the food

product safety, good packaging and use the products for

standard for dates was recognized by the Malaysian

every day health benefits and gifts”.

government and awarded Omni Mal’s brands (Gurun

The products are not only for the Muslim population

Emas, Date-Licious and Jendela Arab) the “National

but for everyone. It is good as a healthy and functional

Mark of Malaysian Brand” for “Quality, Excellence and

food, because dates are high-density nutrient fruits with

Distinction of Products” in 2013. In 2015, Omni Mal

wide spectrum of vitamins, minerals and fibre – all for

received another prestigious “International Gold Star

good maintenance of human well-being.

for Quality Award” in Geneva where the award merits

Omni Mal will be exhibiting at the prestigious

the company’s commitment in the realm of Customer

Food&HotelAsia (FHA) event from 12-15 April, 2016. Mr.

Satisfaction, Leadership, Innovation and Prestige. Again,

Chua perceived that visitors of FHA like to see something

Omni Mal is one of the very few food companies in the

unique and special, and will be launching many new and

world having the honor.

exciting products such as dates syrup and chocofilled

Another strength of the company is its innovation that is based on how the customers use the products. In order

dates. Therefore, Mr. Chua urges “Have a date with us!” at booth 7L4-03 Malaysia.

to cater to today’s hectic life style, Omni Mal comes up with its Convenient Pack Series for the consumers to take anytime, anywhere. So that when people are caught in traffic jam, don’t feel like going out from library or work to eat, or require a quick boost of energy, taking the handy dates and by-products will solve the need instantly. While for consumption at home, Omni Mal’s products packed in jar, easy-open-can and canister provides good storage at home or in the office. The company’s premium packaging for corporate gift, wedding, or gift for loved ones, etc. always surprises and delights the gift recipients. That’s why many of its customers are looking forward to the new and innovative ideas the company has been offering each year before Ramadan.

The company’s philosophy is helping people to get what they want. “If we are able to meet customers’ needs, eventually we will get what the company wants by the market response,” explains Chua.

Currently the company has more than 2,000 distribution points in Malaysia, and is exporting its products to eight countries, including Singapore, Brunei, Taiwan, China,

O M N I M A L A G E N C I E S S D N B H D / C O U N T R Y: M A L AY S I A / C O N TA C T S : + 6 0 9 7 7 3 3 3 2 6 / E M A I L : s a l e s @ o m n i m a l . c o m / W W W . O M N I M A L . C O M

54

Interview Article Since 1978

I

Ms. Goh May San, Marketing & Research Manager of Fong Yit Kaya PTE LTD

magine waking up every morning to the taste of

to spot new trends and come up with new product ideas.

a delicious spread on toast and sharing a warm

With these insights, they developed Kayamila

moment at the breakfast table with your loved ones. This TM

is what Kayamila

is all about - Sharing happy moments

with family and friends who mean the most to you.

With an improved recipe based on the age old kaya -

TM

and its

four exciting flavours: Original, Seasalt Caramel, Vanilla Pandan and Calamansi Citrus - each with a unique flavour profile that has pulled people together and created opportunities for conversation.

a coconut based sweet spread popular in Southeast Asia

One of the greatest strengths of the company is its

– seventy -year-old company Fong Yit Kaya Pte Ltd from

product quality, with its stringent production standards.

Singapore proudly introduces its new range of spreads

The story behind the company’s roaring success is that

TM

under its new brand name: Kayamila.

together with these new changes and innovations, it still

Fong Yit Kaya was originally founded in 1945 by Mr. Goh Hong Chit, and his innovative genius is not lost

follows the founder’s principles, and his commitment to high-quality products that are fresh, healthy and tasty.

in his third generation successor. The new brand is the

The company also takes pride in ensuring that customer

creation and brainchild of Ms Goh May San, who is now

satisfaction is always maintained via stringent ingredient

running business operations and handling exports. In

selection and high manufacturing standards. Prioritising

addition to making sure that the business runs well, she is

food safety above all else, it has been awarded ISO 22000

also the brains behind new product development, creating

certification to ensure that international food safety

the innovative new flavours under the Kayamila

standards are met.

TM

range.

Fong Yit continuously studies the market trends and

Fong Yit is also a halal-certified (HACCP) company,

the market demands in its changing landscape in order

and as the company is located in Singapore where the

Interview Article Since 1978

Muslim population is a significant buyer of the company’s products, this halal certification is crucial to the success of the business. However, Fong Yit’s products have managed to not only capture the hearts of Singaporeans, but also those of consumers in other Southeast Asian countries.

The taste of the high-quality products, along with their reputable name among consumers in Southeast Asia has made this company stronger and more successful than ever before.

This year, Fong Yit will be participating in the Food&HotelAsia2016 (FHA2016) to launch their consumer TM

lifestyle brand, Kayamila

and showcase some of their

product offerings. This event is expected to be attended by thousands of serious buyers and big players from all over the world. As this is their second time exhibiting in FHA, Fong Yit is enthusiastic about the upcoming event and is looking forward to the opportunity for greater business networking.

The company is also excited to see and hear the feedback from consumers on their newest products.

Visit Fong Yit, and taste their delicious products at FHA2016! You will definitely crave for more!

F O N G Y I T K AYA P R I VAT E L I M I T E D / C O U N T R Y: S I N G A P O R E / C O N TA C T S : + + 6 5 6 3 3 4 4 0 6 7 / W W W . S I N G A P O R E K AYA . C O M . S G

55

56

Halal Food Review Since 1978

A L HA

S T N U RA

A T S L RE

Road to sweet, spicy and savory adventures !

Have you ever tried tasting buffalo chicken wings? Imagine the sticky, juicy flavour of the skin, the tenderness of its meat, and the

Halal Food Review With Shafiq Mansor

incorporation of the right amount of spices to add the final kick to the chicken wing.

For those that crave spices, Wing Zone, a famous restaurant in Singapore, will test your level of endurance towards spice. As stated through its name, Wing Zone is the specialist of chicken wings, and is guaranteed to give you satisfaction. During my last visit to Singapore, I came across this restaurant during a quick search on google. According to the reviews, this place is recommendable, and I decided to dine at this unique and promising restaurant.

Wing Zone is located in Bugis+ at Victoria Street. It was easy to find the restaurant, as one only need to head up to level 4, and the restaurant can be seen located just beside to the escalator.

From the ambient of the restaurant and the type of food served, it may seem that Wing Zone could be classified as a fast food restaurant.

However, it is actually far from being another fast food chain. It is a casual fine dining restaurant, where the food is cooked in perfection upon ordering. On top of that, the foods are all halal, which gives Muslims a peace of mind.

As a spice-lover myself, I decided to challenge myself by ordering Mango Fire Wings and a Grill Chicken Burger, along with Minute Maid Orange juice which helps to quench my thirst. As the foods were cooked upon order, it took a while for the food to be served, and I waited for a good 15 to 20 minutes. After taking the first bite on the Mango Fire Wings, I felt a sense of ambrosial. The sweet flavour from the mango dulcified the buffalo wing; however, the aftertaste gives out an explosive zesty taste to the chicken wing, which brought tears of joy to the eye. If you love spicy food, Mango Fire Wing is definitely a must!

Next in line was the Grilled Chicken Burger. The taste of the burger was quite similar to the Mango Fire Wings. This is because the chicken burger

Halal Food Review

57

Since 1978

e

r o p a g T in sin

A

E O T E C L plA

HALA

patty brought out a piquant smell, and it enhanced the taste of the burger patty. The buns were also soft and warm.

I would recommend this dish to children or those preferring a milder level of spiciness, as the chicken burger was not as spicy as the buffalo chicken wings.

Ultimately the food tasted delicious and I completely enjoyed my dinner. For those who are not keen on spice foods, do not fret as the restaurant also offer other flavours that are worth trying. For those who are more adventurous, I urge you to try the dish that is the spiciest. If ever you are in Singapore, head to Wing Zone. It is a must try for all!

RECOMMENDED RESTAURANTS Selera Rasa Nasi Lemak

I AM Cafe

Tang Tea House

Offers an array of side dishes to go along with your order: fried egg, fried fish, fried chicken wing and otah.

The cafe is inspired by the city of Amsterdam. Serves hearty sandwhiches, burgers, pastas, pizzas, fish and chips.

Prides itself on being ‘the most happening restaurant at Simpang Bedok’ serving dim sum and Chinese cuisine.

Adam Road Food Centre, Adam Road, Stall 2, Singapore 289876 Tel: +65 9843 4509 Website: www.selerarasa.com

674 North Bridge Road, junction of North Bridge Road and Haji Lane Tel: +65 6295 5509 Website: www.iam.com.sg

357/359, 357 Bedok Road, Singapore 469545 Tel: +65 6445 9100 Website: www.tangtea.net

Hajah Maimunah Restaurant

Spize

Badoque Cafe

Malay traditional styled cuisine which has often described as a ‘must-try’ restaurant

Serve great, halal-certified and valie-for-money local and western food.

Opens up until 5 am in the morning.

Famous for their gargantuan portions of tasty food. Serving primarily American, Italian and Modern Malay cuisine.

11 & 15 Jalan Pisang, Singapore 199078 Tel: +65 9843 4509 Website: www.hjmaimunah.com

409 River Valley Road, Singapore 248307 (River Valley) Tel: +65 6734 9194 Website: spize.sg

246 Upper Thomson Road, Singapore 574370 Tel: +65 6552 1646

Al-Azhar Eating Restaurant

Aquamarine

Penny University

Serves a large variety of food: Thai Muslim Seafood, Western Food, Malay Food and even Indian Food

Offers never-ending servings of Stone Crabs, Steamed Live Prawns, juicy Black Mussels and Black Pepper Crabs

Bustling with cafe-goers especially on weekends. Serve specialist cakes and bread freshly baked daily in the area.

11 Cheong Chin Nam Rd, Singapore 599736 Tel: +65 9843 4509 Website: www.selerarasa.com

Level 4, Marina Mandarin Hotel, 6 Raffles Boulevard, 039594 Tel: +65 6845 1111 Website: www.meritushotels.com

402 East Coast Road, Singapore 428997 Tel: +65 9008 9314 Website: www.pennyuni.com

58

Halal Hotel Since 1978

Halal Product Showcase

Product Showcase

59

Since 1978

Dairy Products Praise Dressing French

Meadow Fresh Full Cream UHT

Goodman Fielder provide quality, consistent and

Meadow Lea Original

innovative solutions across the Dairy-Milk, Cheese, Butter and Spreads; Flour; Dressings; Frozen Pastry; Cake Mix; and Cooking Fats categories.

Company: Goodman Fielder Pty Ltd Country: Singapore

Contact: +65 68125729

Whipping Cream

UHT Milk Full Cream Cooking Cream

The main production center of the sector milk - cow

in Sardinia. Giving each day on average 524,000 liters of milk produced in specialized and selected farms.

Company: Arborea Country: Italy

Contact: +390 783. 8040100

Black Soy Milk

Nutritious Soya Milk Powder

Instant Nutritious Soya Oatmeal

UNISOY is the first company to introduce Instant

Organic Soya Milk Powder in convenient singleserve stick packs and is steadily establishing its presence in key Asian markets.

Company: Unifood International (S) Pte Ltd Country: Singapore

Contact: +65 6841 3855

WWW.DAGANGHALAL.COM

VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS

60

Product Showcase

Halal Product Showcase Since 1978

Convenience Food Veal Franks

Veal Cheeks

Veal Eye Round Pastrami

Established in Dubai, United Arab Emirates in 2012 as a Halal food manufacturing plant that boasts the

highest standards in food hygiene and food quality standards.

Company: Indoguna Productions FZCO Country: Dubai

Contacts: +9714 807 3900

Instant Oatmeal

Captain Oats

Quick Cook Oatmeal

Having obtained the National Mark of Malaysian

Brand award and the ISO 22000, HACCP and HALAL

by JAKIM certifications; the brand successfully

cements its credibility among international buyers and consumers.

Company: Federal Oats Mills Sdn Bhd Country: Malaysia

Contacts: +604 333 2711

Kayamila Original

Kayamila Sea salt Caramel

Kayamila Vanilla Pandan

Kayamila Calamansi Citrus

Fong Yit Kaya specialises in delivering quality Kaya,

also known as coconut jam – a type of food spread made from coconuts, eggs and pandan leaves.

Company: Fong Yit Kaya Pte Ltd Country: Singapore

Contacts: +65 6334 4067

www.daganghalal.com

Halal Product Showcase

Product Showcase

61

Since 1978

Convenience Food Premium Saudi Dates

Premium Dates

Omni Mal’s date and dried fruit products always

Habbatus Qurma

carry unique theme and identity, and are marketed

under the brands of Gurun Emas (Gold Desert), Date-Licious, Jendela Arab (The Window of Arabs), and 1001 Nights.

Company: Omni Mal Agencies Sdn Bhd Country: Malaysia

Contact: +609 773 3326

Curry Mee

Laksa

Prawn Mee Soup

Tan Seng Kee Foods Pte Ltd (TSK) began its first step

in the noodle-making business during the British Colony days as a sole proprietorship manufacturing rice and wheat-based noodle products.

Company: Tan Seng Kee Foods Pte Ltd Country: Singapore

Contacts: +65 6445 2320

One Up Mixed Juice Drink with Inulin

Sun Up Fruit Drink Base Concentrate

Sun Up RTD Fruit Drink

Today, United Beverage Sdn Bhd produces a variety

of cordials, fruit juice concentrates and ready to drink juices that are of premium quality.

Company: United Beverage Sdn Bhd Country: Malaysia

Contacts: +603 5519 2804

WWW.DAGANGHALAL.COM

VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS

62

Product Showcase

Halal Product Showcase Since 1978

Snacks Potato Crackers

Garlic Toast Bread

Mini Pockets

A leading manufacturer of delectable potato crisps, cereal crisps, corn snacks, wafer rolls, chocolate

sweets and a wide range of other delicious biscuit and cookie products.

Company: Win Win Food Singapore Pte Ltd Country: Singapore

Contacts: +65 6659 1086

Soft Blueberry Nougat

Maple Almond Nougat

Soft Orange Nougat

In Italy the first documented mention of Torrone was in the year 1441 in Cremona, where at the wedding

of Francesco Sforza to Maria Bianca Visconti, a new sweet was created in their honour.

Company: ASTI Holdings Ltd. Country: Canada

Contacts: +604 523 6866

Belgium Ice Cream

Cream Puff

Mini Éclair

Manufactured to the highest quality and standard,

our products have earned the trust and recognition of chefs in many countries & was awarded “The Certificate of Commendation”.

Company: Chinatown Food Corporation Pte Ltd.

Country: Singapore

Contacts: +65 6382 0500

www.daganghalal.com

Halal Product Showcase

Product Showcase

63

Since 1978

Food Ingredients Kajona Sunflower Oil

Kajona Vegetable Oil

A trading firm established in Singapore in 1994, aiming to connect manufacturesa & wholesalers.

Gilda Tomate Paste

Company: Sri Vinayaka Exports Pte Ltd Country: Singapore

Contacts: +65 6466 9937

100% Black Sesame Oil

Fragrant Sesame Oil

Ginger Oil

Oh Huat Hin Sesame Oil Manufacturer has over 70-years history of supplying premium quality

sesame oil products under the brand name of “Double Happiness”.

Company: Oh Huat Hin Sesame Oil Manufacturer Country: Singapore

Contacts: +65 6481 5684

Business Knuckle

Shrimp

Tenderloin

roots

dated

back

to

1964.

In

2

generations, business have evolved from a local turkey

slaughterhouse

to

an

internationally

renowned company, specialising in the production and packing of frozen food.

Company: Damaco Foods Pte Ltd. Country: Singapore

Contacts: +65 6338 1669

WWW.DAGANGHALAL.COM

VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS

64

Product Showcase

Halal Product Showcase Since 1978

Bakery Products Vanilla Cake

Chocolate

Vegetal Jelly

Mix

Pudding

Banana

The Sultanlar Group is engaged in various fields including food, cleaning, cosmetics, distribution, machinery, construction, and plastics, etc.

Company: Hayat Gida Sanayi A.S. Country: Turkey

Contacts: +90 216 595 05 00

Dark Compound Chocolate ChipsÂ

White Compound Chocolate ChipsÂ

Anods Cocoa is a Sri Lankan chocolate manufacturer Dark Couverture Buttons

White Couverture Buttons

committed to providing chocolate solutions to all types of chocolate requirements.

Company: Anods Cocoa (PVT) Ltd Country: Sri Lanka

Contacts: +94 11 240 4999

Green Tea Lotus Single Yolk Mooncake

Mixed Nut Mooncake

Pandan Lotus Mooncake

Yu Ai Food Industries Sdn. Bhd. was established in

1980 from a small food filling company with most popular filling - Coconut Jam (Kaya).

Company: Yu Ai Food Industries Sdn Bhd Country: Malaysia

Contacts: +603 8962 2233

www.daganghalal.com

Certification Bodies

Certification Bodies

65

Since 1978

FOREIGN HALAL CERTIFICATION BODIES AUSTRALIA

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

BANGLADESH Islamic Foundation Bangladesh (Baitul Moqarram National Mosque)

Adelaide Mosque Islamic Society of South Australia 20 Little Gilbert Street, Adelaide S.A 5000, Australia.

Mohd Farid Ismail

Tel: +61 4 1474 5390 | Fax: +61 8 8231 6443

Islamic Association of Geraldton

Geraldton Mosque, 172 George Road Geraldton, Western Australia, 6530 Australia.

Haji Daftie Hj Abdul Kudus

Tel: +61 8 9964 1493 | Fax: +61 8 9664 1318

Islamic Association of Katanning

P.O Box 270, Katanning, Western Australia 6317.

Alep Mydie

Tel: +61 8 9821 2775 | Fax: +61 4 8718 2144

Islamic Co-ordinating Council of Victoria (ICCV)

155 Lygon Street, East Brunswick, Victoria 3057 Australia.

Refik Koyu

Tel: +61 393805467 | Fax: +61 393806143

Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA) Unit 1, 35-37 Harrow Rd Auburn NSW 2144, Australia.

Mughtarulah Sadien

Tel: +61-29643 7775 | Fax: +61-29643 7776

The Perth Mosque of Western Australia Incorporated 427-429 William Street, Perth, 6003, Australia.

Fazel Anthony Tel: +61 8 9328 8537 | Fax: +61 8 9328 8537

Australian Halal Authority & Advisers (AHAA) 135 Sydeny Road, Coburg, Victoria 3058, Australia.

Muhammad Esfandiar

Tel: +61 3 9386 0786 | Fax: +61 3 9384 6939

Al-Iman Islamic Society Inc.

173 Johnston Street, Collingwood, Victoria 3066, Australia.

Mohamed Amir

Tel: +61 3 9417 6585 | Fax: +61 3 9416 2965

AUSTRIA Islamic Information and Documentation Center A-4050 Traun,Theodor Körner Str. 10 A,

A-1010 Wien 1, Sterngasse 3 Austria.

Günther Ahmed Rusznak Tel: +43 699 884 658 04

ARGENTINA Islamic Centre of The Argentine Republic (Centro Islamico de La Republica Argentina) Av. San Juan 3053 Buenos Aires (1233) Argentina.

Fabian Amin / Yamil Alexis Sayer

Tel: +54-11-4931-3577 | Fax: +54-11-4931-3577 #105

Dhaka, 1000 Bangladesh.

Shamim Md. Afzal Tel: +880 2 9559643 | Fax: +880 2 9563397

BELGIUM Halal Food Council of Europe (HFCE)

4 Rue De la Presse 1000 Brussels, Belgium.

Prof. Dr. Hj. Mohamed Sadek

Tel: +32 2227 1114 / +32 2227 2728 | Fax: +32 2218 3141

BRAZIL Federation of Muslims Associations in Brazil

Rua Tejupa, 188 - Jabaquara CEP 04350-020, Sao Paulo SP, Brazil.

Dr. Mohamed Husein El Zogubi / Nizar Adel El Ghandour Tel: +55 (11) 5035-0820 | Fax: +55 (11) 5031-6586

Centro de Divulgaҫãodo Islam Para América Latina (CDIAL)/Islam Dissemination Center for Latin America Rua Marechal Deodoro, 1960-2 Andar Centro-Sao Bernardo Do Campo-SP Sao Paolo, CEP 09710-201, Brazil.

Ahmad Ali Saifi

Tel: 0055 11 4122 2400 | Fax: 0055 11 4332 2090

CANADA Halal Montreal Certification Authority

1510,Chemin Chambly , Suite 270 Longueuil, J4J 3X5 ( Quebec), Canada.

Taibi Baaja

Tel: +(514) 296 7360 | Fax: +(450) 332 7072

CHINA Shandong Islamic Association

No. 217 Yingxiongshan Rd., Shizhong Dist., Jinan SANDONG Prov., People Republic of China.

Sulaiman Zhang Ruizheng

Tel: +0086 531 80965803 | Fax: +0086 531 80965801

China Islamic Association

No 103 Nanhengxijie, Xicheng District, Beijing, China.

Hj. Abdullah Ma Wen Hua

Tel: +86 1369 9297 269 | Fax: +8610-6352 9483

Linxia Halal Food Certification Centre (Gansu) No 43, Jiefang Road, Linxia City, Gansu Province Ma Lingzu

Tel: +0086 930 6286086 | Fax: +0086 930 6286806

66

Certification Bodies Since 1978

FOREIGN HALAL CERTIFICATION BODIES .....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

ARA Halal Development Services Center Inc. (ARA) No.139, ZiJiangShan Road, Zhengzhou CIty, Henan Province China, 450000.

Abdul Rahim Albert Hsiu

Tel: +86-371-6906 6957 | Fax: +86-155 1558 2756

CHILE Centro Islamico De Chile

Campoamor 2975, Nunoa Santiago, Chile.

Kamal Sufan

Tel: 56-2-3431376 | Fax: 56 - 2 – 3431378

FRANCE Ritual Association of Lyon’s Great Mosque 146 boulevard Pinel, 69008 Lyon, France Kamel Kabtane / Azeddine BAHI

Tel: +33 (0)4 78 76 00 23 | Fax: +33 (0)4 78 75 77 42

GERMANY HALAL CONTROL Pruf- und Zertifizierungsstelle Inspection - and Certification Body Kobaltstr. 2-4, D-65428 Ruesselsheim, Germany.

DI Mahmoud M. Tatari

Tel: +49 6142 301987-0 | Fax: +49 6142 301987-29

INDIA Halal Committee-Jamiat- Ulama-E-Maharashtra Imam Bada Compund, Imam Bada Road,

Near Mughal Masjid, Bhindi Bazar, Mubai 40009.

Shahid Nadeem / A. A. Khan Mohammed Waseem Qasmi Tel: +91 9321 2227 74 | Fax: +91 22 2375 9169

Jamiat Ulama-l-Hind Halal Trust

1, Bahadur Shah Zafar Marg, New Delhi-1 10002, India.

N.A. Farooqui

Tel: +011 2331455 / +011 23317729 | Fax: +011 2331 6173

Halal India PVT LTD

Suit No.7, 3rd Floor, Hameediya Shopping Mall, Triplicane High Road, Triplicane, Chennai-05, Tamil Nadu, India.

Mohamed Jinna

Tel: 91 44 43567446 / 42618147 | Fax: 91 44 42663445

INDONESIA The Indonesian Council of Ulama (MUI)

Majelis Ulama Indonesia, Building 3rd Floor ,Jl. Proklamasi, No.51, Menteng-Jakarta Pusat, Indonesia Ir. Lukmanul Hakim, M.Si

Tel: +62 21 3918890 | Fax: +62 21 3918915

ITALY Halal International Authority (HIA)

Via Bicetti de Buttinoni, N.1 20156 (MI), Milan, Italy.

Sheikh Prof. Dr. Sharif Lorenzini

Tel: +39 02 39449134 | Fax: +39 02 39484129

JAPAN Japan Muslim Association

3-4-14, Kohinata, Bunkyo-ku, Tokyo 112-8585, Japan Prof. Hideomi MUTO (Tayeb MUTO)

Tel: +81 33947 2419 | Fax: +81 33947 9416

Japan Halal Association (JHA)

547-0035 , Osaka Shi Hirano-Ku, Nishiwaki 1-1-2, Miyako Sansai Building, Japan Hind Hitomi Remon

Tel: +81 667047080 | Fax: +81 667049505

KENYA Kenya Bureau of Halal Certification (KBHC)

Village Plaza, Ngara Road, Block A, Suite A2 P.O.Box 39445-00623 Nairobi, Kenya.

Mohammed Ayub Khalid

Tel: ++254 20-374 8770 | Fax: +254 20 374 8774

KOREA Korean Muslim Federation (KMF)

39 Usadan-ro 10gil, Yongsan-gu, Seoul 140-192, Korea.

Choi, Youngkil (Hamid)

Tel: +82-2 793 6908 | Fax: +82-2 798 9782

NETHERLANDS / HOLLAND Control Office of Halal Slaughtering B.V & Halal Quality Control Laan Van Meerdervoort, 53D 2517 AE, Den Hague The Netherlands.

Dr. A. M. Al Chaman

Tel: +31 (0) 70 3469795 | Fax: +31 (0) 70 3450033

Foundation Halal Correct Certification (TQHCC-Total Quality Halal Correct) Fruitweg 22C, 2321GK Leiden, Mailbox: PO.BOX: 179, 2300 AD Leiden, The Netherlands.

Abdulfatteh Ben Ali-Salah Tel: +31 71 523 5770 | Fax: +31 71 523 5771

Halal Feed and Food Inspection Authority (HFFIA) Fijnjekade 225, 2521 DT, The Hague, The Netherlands.

Hj. Abdul Qayyoem

Tel: 0031-(0)70-364 91 91 | Fax: 0031-(0)70- 364 54 60

Certification Bodies

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Since 1978

FOREIGN HALAL CERTIFICATION BODIES NEW ZEALAND Federation of Islamic Associations of New Zealand (FIANZ) Ground Floor, 7-11 Queens Drive, P. O. Box 14-155, Kilbirnie, Wellington, New Zealand Hazim Arafeh

Tel: +64 4 387 8023 | Fax: +64 4 387 8024

New Zealand Islamic Development Trust (NZIDT) Level 4, 369 Queen Street, P.O. Box 5636,

Auckland 1010, New Zealand.

Dr. Mohamed El Amien

Tel: 09 306 8934 | Fax: 09 306 8935

PAKISTAN Jamea Markaz Uloom Islamia Mansoora (JMUIM) Multan Road, Lahore, Pakistan.

Maulana Abdul Malik

Tel: +9242 3541 9520 | Fax: +9242 3543 1938

PHILIPPINES Islamic Da’wah Council of The Philippines (IDCP)

Suite 400, FUBC Building, Escolta Manila, P.O Box 3669, Manila, Philippines.

Hj. Abdul Rahman R.T. Linzag

Tel: +(632) 2458456 | Fax: +(632) 2415142

National Commission on Muslim Filipinos (NCMF) 79 Jocfer (Annex) Building, Commonwealth Ave Diliman, Quezon City, Philippines.

Dr. Dimapuno A. Datu-Ramos Jr.

Tel: +02 952 6490/91 | Fax: +02 952 4875/4540

POLAND The Muslim Religious Union in Poland (MRU) Piastowska 13F 15-207, Bialystok, Poland.

Tomasz Miskiewicz

Tel: +0048 605 61 2137 | Fax: +0048 857 32 4023

SINGAPORE Islamic Religious Council of Singapore (MUIS)

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List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

Singapore Islamic Hub, 273 Braddell Road, Singapore 579702.

Munir Hussain

Tel: +(65) 6359 1199 | Fax: +(65) 6259 4733

SOUTH AFRICA National Independent Halaal Trust

Baitun Noor Centre, 5770 Topaas Str. Extension 5, Lenasia, Johannesburg

Moulana Abdul Wahab Wookay

Tel: +27 11 854 4381 | Fax: +27 11 852 4300

South African National Halal Authority (SANHA) 4th Floor, Gem Towers, 98 Overport Drive, Overport, 4091, Durban, S.A.

Maulana MS Navlakhi

Tel: 27 31 2075768 | Fax: 27 31 2075793

SRI LANKA Halal Accreditation Council (Guarantee) Limited Level 1, 329 1/1, Meewella Building Galle Road Colombo-04, Sri Lanka Ali Fatharally

Tel: +941 1742 5225 | Fax: +941 1258 8050

SWITZERLAND Halal Certification Services

P.O Box 247, 4310 Rheinfelden, Switzerland Farhan Tufail

Tel: +41 61 813 30 64 | Fax: +41 61 813 30 65

TAIWAN Taiwan Halal Integrity Development Association (THIDA)

3F No. 3, Ln. 25, Sec.1 Xinhai Rd., Taipei City Taiwan (R.O.C) Ali Kamaluddin Chang

Tel: +8862 2367 5231 | Fax: +8862 2365 2094

68

Certification Bodies

Certification Bodies Since 1978

FOREIGN HALAL CERTIFICATION BODIES THAILAND The Central Islamic Council of Thailand (CICOT)

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List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

The Institute for Halal Food Standard of Thailand, 45 Moo 3 Klongkao Rd, Klongsib Sub-District, Nongchock District, Bangkok, 10530, Thailand.

Aziz Phitakkumpon

Tel: 66-2949-4114/ 66-2949-4146 | Fax: 66-2949-4341

TURKEY

THE NEW HALAL INNOVATION

KAS ULUSLARARASI SERTİFİKASYONGÖZ. TEK. KONT. HIZM. LTD. ŞTI. (KASCERT INTERNATIONAL) Kazim Dirik Mah. Kurtulus Cad.

No. 27/3 Bornova, IZMIR, Turkiye.

Ugur Ekici

Tel: +90 232 435 61 00 | Fax: +90 232 435 61 20

Association For The Inspection And Certification Of Food And Supplies (GIMDES)

Tesktilkent A 25 Block No:51-52-53, Esenler/ISTANBUL TURKEY. Dr. Huseyin Kâmi Büyüközer

Tel: +90 212 438 33 18 | Fax: +90 212 438 33 19

UNITED KINGDOM The Muslim Food Board (UK)

P.O Box 1786, Leicester LE5 5ZE, United Kingdom.

Yusuf Aboobakar

Tel: +44 116 273 8228 | Fax: +44 116 273 8228

Halal Food Authority

Speed up Halal certificates compilation for the Halal certificate application.

Download Halal certificates from overseas CBs which are recognised

by JAKIM.

Platform to source for Halal ingredients from overseas.

Recommendation of alternative Halal suppliers.

Check latest international CBs which are recognised

by JAKIM.

Access up-to-date news and announcement from the CBs.

7th Floor, Finchley House 707 High Road, London N12 OBT. Dr. Ghayasuddin Siddiqui

Tel: +44 (0) 208446 7127 | Fax: +44 (0) 20 8563 1993

UNITED STATES OF AMERICA (USA) Islamic Food and Nutrition Council of America (IFANCA)

5901 N. Cicero Ave, Suite 309 Chicago, Illinois 60646 USA. Dr. Muhammad Munir Chaudry

Tel: +17732833708 | Fax: +17732833973

Islamic Services of America (ISA)

P.O Box 521 Cedar Rapids, Iowa 52406, U.S.A. Timothy Abu Mounir Hyatt

Tel: +(319) 362-0480 | Fax: +(319) 366-4369

VIETNAM Halal Certification Agency, Vietnam

Floor 6, DinhLe Building, 123B Tran Dang Ninh, Cau Giay dist, Hanoi, Vietnam.

Hajj. Mohammed Omar

Tel: +04 62693741 | Fax: +04 62671285

BRUNEI

View ratings and review of Halal products from the other users.

Affordable charges.

www.halalverified.com

Foreign Authority Since 1978

69

70

MAKE IT HALAL Halal Consultation Services Stay ahead of the competition.

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Frequent problems confronted by Halal applicants Every case is unique, but below are some common examples of issues faced during the application process.

Lack of knowledge in Halal standards and requirements.

Unable to use the JAKIM e-Halal system properly.

Gathering documentation is very time consuming.

Verifying and authenticating ingredients is difficult.

Not up to date with JAKIM news and changes.

Unsure of what to do after submiting the application.

"Take action. Put these problems behind you!"

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We are here to help you make a Halal breakthrough How we help new applicants When you have made the decision to adventure into the Halal Industry there is excitement and confusion. We assist new applicants from square one. We help you to submit all the documentation and apply online through the e-Halal system, implement improvements, and prepare for your Halal audit. We take all the uncertainty out of your way.

How we help rejected applicants Failure is temporary. Our qualified consultants are here to get you back on track to Halal certification. We help you understand what are the real problems and how to maintain compliance. We show you the right way to fix existing issues and prevent future ones so that your next audit is successful. You don’t have to give up on your wish of getting Halal certification.

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+603 9207 7004

email

info@jcpservice.com

www.jcpservice.com JCP Professional Services Sdn. Bhd. Suite 3270, Level 32, Menara Prestige No 1, Jalan Pinang 50450 Kuala Lumpur, Malaysia