HMag | FOODEX JAPAN 2017

EXPERIENCE THE WONDERS OF

JAPAN

read inside

Discover How JETRO Helps SMEs Japan’s Beautiful Mosques OFFICIAL MEDIA PARTNER OF :

FOODEX JAPAN 2017

Makuhari Messe, Japan. 7 - 10 March 2017

http://www.jma.or.jp/foodex/en/

P50

P54 OFFICIAL MEDIA PARTNER :

Up Close And Personal With Japanese Foundation Kuala Lumpur P18 ORGANISED BY:

VISIT US AT

WORLD HALAL

SUPERMARKET

HALAL

WE ARE HERE

MAKUHARI MESSE JAPAN

WORLD HALAL SUPERMARKET The World Halal Supermarket is where halal exhibitors at FOODEX JAPAN are gathered together at one prime location. Here, worldwide trade buyers who are sourcing for halal products can ďŹ nd everything they are looking for in one single place. A collaborative effort between JMA (Japan Management Association) and DagangHalal, the World Halal Supermarket is the ideal platform for exhibitors to receive maximum exposure for their brands and halal products.

EXPAND & EXPLORE

WITH US +603 2171 1128 www.daganghalal.com sales@daganghalal.com

EVENT VENUE

7 - 10 MARCH 2017

MAKUHARI MESSE, JAPAN h t t p : / / w w w . j m a . o r. j p / f o o d e x / e n /

A prestigious trade convention such as FOODEX JAPAN deserves to be held at a superior venue.

This is exactly why the Makuhari Messe International Convention Complex is playing host to the event.

With a massive conference hall, 11 exhibition halls, and 9,000-seat event hall, it is the second largest convention center in Japan.

fact

Makuhari is the name of the area, and Messe is a German language word meaning “trade fair�.

Makuhari Messe, Japan

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Major trade shows and technology exhibitions choose to hold their events here such as the annual Tokyo Game Show (video games, hardware, and software exhibition), Tokyo Auto Salon (modified car show), Jump Festa (manga, anime, and video game exposition), as well as the bi-annual Tokyo Motor Show (cars, motorcycles, and commercial vehicles exhibition).

It also plays host to dozens of other events, conventions, and concerts.

Within the facility, there are restaurants, shops, coin-operated lockers, ATMs, fax machines, and coin-operated copiers. Furthermore, elevated pedestrian walkways radiate from the convention center to the surrounding places within the city.

VENUE MAP

HOW TO GET TO

MAKUHARI MESSE

BY TRAIN The Kaihim Makuhari Station is only 5 minutes walk to Makuhari Messe. To arrive at this station, it takes approximately 30 minutes from the Tokyo Station and 12 minutes from the Soga Station.

It takes approximately 40 minutes from the Akihabara Station to reach the Makuhari Hongo Station. From there on, hop on a bus for a 15-minute ride to Makuhari Messe.

BY BUS Limousine Bus services are available from both Tokyo International Airport (Haneda) and Narita International Airport.

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FLOOR PLAN

Hall 8

Hall 7

7

Hall 6

1

Hall 4

Hall 3

ASIA/ OCEANIA/ AFRICA/

Japanese Exhibition Zone

Hall 1

SAKURA AWARDED WINES TASTING AMERICAS

6

EUROPE

3

ROOM C

4

3

ROOM B

ROOM A

4

CENTRAL REGISTRATION

WEST REGISTRATION

Hall 9

4

JAPANESE EXHIBITION ZONE

NORTH REGISTRATION

Hall 10

Asian Seafood & Frozen Food Fair 2017 International “WASHOKU” Show Japan 2017

ORGANISED BY :

Hall 11

USEFUL JAPANESE PHRASES

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5 3

6

5

Middle East

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EAST REGISTRATION

Hall 2

2

8

9

Hall 5

ENGLISH

JAPAN

Thank you I’m sorry

Arigato gozaimasu Gomen’nasai

I don’t understand

Wakarimasen

Do you speak English?

Eigo o hanashimasu ka?

Can I get on the internet?

Intaanetto o tsukattemo iidesu ka?

Where is the bathroom?

Ofuro wa doko desu ka?

FOODEX 2017

3 MARKETING

ADVANTAGES

1 GATEWAY TO JAPAN

• Japan has a population of 128 million with high per capita income and value of food import at $80 billion.

• A total of 76,532 visitors attended FOODEX JAPAN 2016 with 9,365 of them coming from outside Japan.

• A total of 3,197 exhibitors joined FOODEX JAPAN 2016 with 1,935 of that total coming from overseas and representing 78 different countries and regions.

2 GATEWAY TO ASIA

• The distinctive advantage of FOODEX JAPAN is the volume of overseas visitors. In addition to the top runners in the Japanese food and drink industry, nearly 10,000 professionals come from Asia and around the world to witness the birth of a trend in Asia.

• Top seven overseas visitors by region: (1) Korea - 30.7% (2) China - 16.8% (3) Others – 14.5% (4) Thailand 13.1% (5) Taiwan – 10.6% (6) Hong Kong – 3.0% (7) USA – 2.8% • Percentage of overseas buyers who are interested in: Japanese products (39.5%). Worldwide products (60.5%).

3 DIRECT MEETING WITH BUYERS! “BUSINESS NETWORKING” • A complementary networking service event will be held on March 6, 2017, for international exhibitors to meet Japanese buyers before the actual show.

• Each exhibitor will be allotted a 20-minute time frame to have a meeting with one Japanese buyer.

TESTIMONIALS

Japan is a very good stage for screening global suppliers with quality and competency – trading/wholesale buyer

Very good quality of visitors. Very professional – manufacturing exhibitor

There are many opportunities to meet potential business partners and to make new business contacts – retail buyer

A good show to meet new customers and to get to know the Japanese market better – food service exhibitor

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FOODEX 2017

“FOODEX ONLY”

EXHIBITORS SUPPORT SERVICE

HOT ITEM

GOURMET BEAUTY GRAND-PRIX & MOM’S LOVE GRAND-PRIX This is the competition where “hot products” are chosen by Japanese women, the trend-setters in Asia! Limited to products already entered to Japanese Market.

EXHIBITORS SEMINAR (*NATIONAL PAVILIONS ONLY)

Present your products directly to the buyers (50 seats) within 60-minute sessions.

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NEW PRODUCTS PLAZA (*NATIONAL PAVILIONS ONLY)

Pavilion exhibitors are able to showcase their products which have not yet been introduced to Japanese market. The item will be demonstrated with indication of exhibitor’s booth number.

IMPORTER CLUB (VISITOR SUPPORT SERVICE) This is a one-stop service for Japanese buyers interested in overseas products. Professional importers will offer their know-how on actual import processes to help and support buyers who are unfamiliar with import procedures.

Harvest Prime Corporation 470 N o r t h B r id g e Ro a d , # 03 - 13, B u g i s Cu b e, Sin g a p o re 188735 MARCH 2017 Te l : + 6 5 9116 6 870 Em a il : e n q uir y @ h a r v e s t p r im e co r p . co m

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18 IMMERSE YOURSELF IN JAPAN

14 TAPPING INTO GROWING HALAL COSMETICS MARKET

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A HELPING HAND FROM JAPAN

Purely Salt & Fish

Ozpekler Fisheries does not add any additional chemicals on their products

MARCH 2017

Learn how JETRO helps SMES

Popular Mosques In Japan

We put the focus on some amazing Islamic infrastructures

SEE P5o

“W

e didn’t do anything wrong, but somehow, we lost”. These were words uttered by Nokia’s then-CEO Stephen Elop in 2013 when the communications company was acquired by Microsoft. It signaled the end of an era. Nokia, which used to dominate the mobile phone industry had been rendered to an insignificant player in the market.

Management trainer Ziyad Jawabra explained in a Linkedin blog post that although technically, Nokia did nothing wrong, it was their refusal to change and learn new things that ultimately lead to their demise.

“They missed out on learning, they missed out on changing, and thus they lost the opportunity at hand to make it big. Not only did they miss the opportunity to earn big money, they lost their chance of survival,” he wrote.This failure to change and adapt, I believe,

is the mistake been made by most print media. In this current digital era, where online content is omnipresent and the audience is faced with an overload of information, it is important that print media run away from the traditional-publication style.

Plenty of case studies, and in fact, even general observations and analyses, points to the fact that this current online generation has a very low attention span. This is why there is a need to mimic what is being done by online publications by producing content which is more laid back, engaging, and having high entertainment value.

EDITORIAL Managing Editor Nikole Mikhael Abdullah nikole@daganghalal.com Editor Ashraf Wahab Writers Ashraf Wahab, Zil Fariza, Marisa Ahmad ART PRODUCTION Art Direction & Creative Director Ashraf Padzoldad Senior Graphic Designer Shafiq Mansor Production Executive Hidayah Razak WEBSITE Web Designer & YouTube movielets

Hilmie Omar

OPERATIONS & CIRCULATION Chief Operating Officer Sam Hwang Circulation Elinurdin Ali Noor SALES & OPERATIONS Marketing Manager Ahmad Fazreen Asst. Manager - Sales & Marketing Bryan Yap Marketing Executives Zulfadli Anaspekri, Terien Lee, Anna See, Nur Helyana TECHNOLOGY Chief Technology Officer

Tony Er

FINANCE & HUMAN RESOURCE Chief Financial Officer Rizal Alang Zari HALAL COMMERCIAL Chief Commercial Officer hadzir

Khairil Ismahafiz Mu-

HALAL TRAINING & CONSULTANCY Head of Halal Training Marina Muhamad EVENTS, MARKETING & COMMUNICATIONS Chief Marketing Officer Nikole Mikhael Abdullah EXECUTIVE OFFICE Chairman YBhg. Dato’ Hj Muhadzir Mohd Isa Group Managing Director Francis Chong Chief Executive Officer Ali Sabri Sani Abdullah

KDN: PQ/PP1505(18858)

EXPERIENCE ASIA’S

LARGEST FOOD INNOVATION EXHIBITION

SIAL CHINA 2016 HIGHLIGHTS

2,900 21 66,000 10

EXHIBITORS FROM 65 COUNTRIES

CATEGORIES OF DIVERSE FOOD INSPIRATION & PRODUCTS PROFESSIONAL VISITORS

TOP CLASS EVENTS

10 EXCELLENT AND SUCCESFUL HALAL F&B EXHIBITORS P26 - P53

ENTREPRENEUR ARTICLE: HUGE HALAL POTENTIAL IN CHINA

P20

official media partner

HALAL ARTICLE: HALAL & CHINESE MEDICINE BASED COSMETIC REACH NEW HEIGHTS

P22

organized by

SIAL China 2016

SNIEC, SHANGHAI. 05 - 07 May 2016

www.sialchina.com

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Tapping Into Growing

Halal Cosmetics Market

BY Abu Bakar Yusof Lifestyle Director of MATRADE, Malaysia

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G

lobal spending on cosmetics is steadily rising on the back of stronger purchasing power, fast-changing lifestyle, as well as a growing market segment for men.

Muslim spending worldwide is also on an upward trend. Thompson Reuters reported that in 2013, the amount was valued at USD46 billion. This accounts for 6.8 per cent of the global expenditure on cosmetics, where interestingly, a significant share goes to the halal cosmetics segment. By 2019, USD73 billion worth of cosmetics is expected to be purchased by Muslims worldwide.

Rising consumer awareness on halal has served as one of the driving factors to the increased global consumption of halal products, which includes cosmetics and personal care. Halal ensures the safety of the ingredients and the whole value chain process, from the sourcing of the ingredients

and raw materials, up to the delivery to customers. This trend has caused more players in the industry to venture into the halal segment, where they are currently targeting Muslim consumers, and going forward with the rising trend of ethical well-being, and overall health and wellness. This will help make halal cosmetics and personal care products more mainstream.

Global players like L’Oreal, Unilever, Beiersdorf, and Shiseido realised the potential of this segment, thus introduced a range of halal cosmetics products to major Muslim consumer cosmetics markets such as Russia, Turkey, India, Indonesia, Malaysia, and Bangladesh. Cosmetics producers in Spain, Brazil, Japan, South Korea, USA, and the UK are also tapping into the halal segment, which according to a report by the market research company Technavio, has more than 1.5 billion Muslim consumers. They are expected to develop a halal cosmetics

market worth USD45 billion by 2020.

Back home, Malaysia’s cosmetics industry is also emerging in tandem with the growing popularity of halal cosmetics. With a cosmetic expenditure valued at USD2.7 billion in 2014 (as reported by Salaam Gateway), Malaysia is nurturing and developing its own homegrown brands to cater for domestic and international markets.

There are already halal-certified brands in the market such as Safi, SimplySiti, Clara International Beauty Group, Sendayu Tinggi, Ronasutra, Sireh Emas, Tanamera, FCC/Farmasi, Forest Colour, Muslimah, and many more new, and up and coming brands in the market. So far, there are at least 395 cosmetic companies which have been halal-certified in Malaysia.

With the steady growth of the cosmetics industry in Malaysia, exports of cosmetics and perfumery have also shown an upward trend.

For the period of 2011-2016, exports grew at a compound annual growth rate of 5.7 per cent. In 2016, despite global economic slowdown, exports of cosmetics managed to sustain growth by 1.4 per cent to RM1.25 billion, as compared to the previous year.

Global players like L’Oreal, Unilever, Beiersdorf, and Shiseido realised the potential of this segment, thus introduced a range of halal cosmetics products to major Muslim consumer cosmetics markets Main items exported were makeup cosmetics, bath preparations, hair care products, preparations for oral (dental hygiene), and room deodorants (incense). Exports of these items made up 73 percent of total exports of cosmetics and perfumery. Major markets were Singapore and HK SAR, which took up 43 per cent of the

exports, followed by Japan, Indonesia, UAE, Thailand, Papua New Guinea, Saudi Arabia, and the Philippines.

In order to further boost the local halal cosmetics industry, as well as open up opportunities for halal-certified Malaysian cosmetics companies to venture into internal markets, a number of major international halal and cosmetics related events have been organised. A premier halal event which has been on the scene for 14 years is the Malaysia International Halal Showcase (MIHAS). Organised by Malaysia External Trade Development Corporation (MATRADE), the latest edition will be held at the Kuala Lumpur Convention Centre (KLCC) on 5-8 April 2017. The event will incorporate a halal cosmetics segment and it is open for local and international companies to participate as exhibitors, buyers, & trade visitors.

Three other international cosmetics events that will also feature halal cosmetics segments are International Beauty Expo (IBE), held on 6-9 May 2017 in KLCC, Cosmobeaute Asia, on 17-20 July 2017 in Putra World Trade Center (PWTC), and Beauty Expo, on 6-9 October 2017 in KLCC.

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Wadamia Collection (002364876-U) Address : 47G, Jalan Kajang Perdana 8, Taman Kajang Perdana, 43000 Kajang Selangor, Malaysia Tel : +6 016-2597224 Email : wadamiasignature@gmail.com FB : Wadamia Collection Instagram : Wadamia

Welcome to the world’s largest Halal business e-marketplace featuring Halal products and services. With our complete e-Commerce suite, we are ready to help you grow your Halal business and build profitable relationships in the global Halal market.

Contact us for FREE business consultation

DagangHalal Sdn Bhd (961235-W) Wisma UOA II, Suite 10-10, No. 21, Jalan Pinang, 50450 Kuala Lumpur, Malaysia

The Asian Youth Jazz Orchestra, featuring 28 outstanding young musicians from across the region, performing at Dewan Filharmonik PETRONAS in October 2015.

IMMERSE YOURSELF IN JAPAN

O

ne of the most highly-rated films of 2016 was the sci-fi drama, “Arrival”.

With acclaimed actors such as Amy Adams and Jeremy Renner amongst its cast, it told the story of aliens arriving on earth, and how a linguistics professor was tasked with interpreting what these aliens were communicating.

The film also introduced the audience to the Sapir-Whorf hypothesis, which states that language doesn’t only give people a way to express their thoughts, but also influences or even determines those thoughts. Although the theory is controversial, it emphasises the important role that languages play

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in our lives. Learning and immersing ourselves in a country’s language and culture may be the key to truly understanding its people.

In 1972, the Japan Foundation was established as a non-profit organization with the purpose of promoting cultural exchange and developing mutual understanding between the people of Japan and other countries. “We have three pillar programmes that we focus on to reach our objectives,” Koichi Horikawa, the Director of The Japan Foundation, Kuala Lumpur (JFKL) told HMag. “The first programme is ‘Arts and Culture Exchange’, which creates opportunities in areas such as fine arts, performing arts, literature, films, food, and fashion.

So, maybe the first step to knowing Japanese culture is to watch Japanese movies,”

Master dyer Sachio Yoshioka on his ten-days research tour in learning about the history of batik

After that, we have our ‘Japanese Language’ programme, which is to support the learning of Japanese language in Malaysia by ensuring people get the proper environment and quality in terms of Japanese language education. Finally, we have ‘Japanese Studies & Intellectual Exchange’, which help develop a pool of local expertise in the field of Japanese studies”.

1Malaysia: A Unique Challenge Horikawa himself can easily be viewed as a cultural exchange success story. When HMag met him at the JFKL

office, he greeted and had a conversation with us in Bahasa Malaysia, albeit with a heavy Indonesian influence. “I spent four years working in Indonesia and almost the same amount of time in Singapore before coming over here,” he said.

Despite many similarities with Indonesia, the multicultural demographic of Malaysia provides a unique challenge for JFKL. “We know that in the country there are Malays, Chinese, Indians, and a few other race groups. From a personal view, despite the government coming up with the

slogan ‘1Malaysia’, these races mainly group together – the Malays with the Malays, the Chinese with the Chinese, and the Indians with the Indians.

So, when we introduce Japanese culture to the Malaysian people, we really need to think about who the target is. For example, the Weekend Japanese Film Show (WJFS) that we hold every month, we need to avoid violent scenes while also taking into consideration the moral values. Will it go down well with the Muslims or other people here? These things can be very challenging to me because as you may

Renowned film historian Hassan Muthalib with legendary director Yoji Yamada at Toho Studios in Tokyo.

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FEATURES

Fauzi Amirudin, Raziman Sarbini, James Kan, Lu Wit Chin, and Pengiran Khairul Qayyum at the Kuala Lumpur Performing Arts Centre in January 2016

know, Japanese people don’t really have a specific religion,” he explained.

Want To Catch A Movie?

WJFS is a series of free film screenings that JFKL holds every month. Presented in Japanese with English subtitles, each of the

films is selected not only for their entertainment value but also on how they represent Japanese culture. In fact, for people who aren’t familiar with the ‘land of the rising sun’, Horikawa says WJFS would be a good start for them.

The inaugural Butterworth Fringe Festival in 2015

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“Malaysia and many Asian countries are very fond of watching cinema. In contrast to Japan, the admission prices (in Malaysia) of watching movies is relatively cheap compared to other activities. (The films we’ve selected) all depict many aspects of ordinary Japanese culture.

So, maybe the first step to knowing Japanese culture is to watch Japanese movies,” he explained.

Horikawa himself is a fan of cinema. Although he couldn’t single out a favourite film, he is a huge admirer of Hirokazu Koreeda. The director is not only held in high regard in his home country, but has received acclaim at prestigious international film festivals such as Cannes, Venice, and the Buenos Aires International Festival of Independent Cinema. The Harvard Film Archive described his work as “reflect(-ing) the contemplative style and pacing of such luminaries as Hou

FEATURES

Renowned theatre thespian and silver screen actor Mansai Nomura was in Kuala Lumpur in 2012 for a lecture and demonstration of Kyogen, a type of traditional comedy dating back to the 14th century

Hsiao-Hsien and Tsai Ming-Liang”.

Horikawa also feels that the younger generation in Malaysia, in particular, has had more exposure to Japanese culture. Interest in anime and manga has increased by the day and has closed the gap with the influence of Western culture.

Only In Japan To many foreigners, when comparing Japan to other parts of the world, the country’s uniqueness is glaringly obvious. This is also why the popular term “only in Japan” was coined. While admitting this fact, Horikawa said that some of these aspects were actually ‘niche’ Japanese culture that even many locals didn’t know about.

“Many ordinary Japanese people have little awareness of the things that foreigners seem to know a lot about,” he said with a smile. “For example, I see many tourists staying in Buddhist

temples to learn about gen spirits. But for ordinary Japanese folk like me, not many have had the chance to experience such things,” he added.

On the topic of misconceptions people have towards Japanese people, Horikawa said one was that they were all very polite. “We are very honoured to be regarded in that manner. But nowadays, if you go to Japan, not everyone is polite. The younger generation, in particular, can be rude.

Sometimes people come to the country and they are shocked when they find out not all of us are very kind, polite, and rule-abiding. But sometimes, this is a good concept to have”.

A Helping Hand JFKL also provides financial and in-kind support through their grant and fellowship programmes. They are awarded to projects that can further promote understanding of Japan in the social sciences, humanities, or

cultural fields.

They also have a program called “NIHONGO Partners”, where Japanese citizens are dispatched mainly to secondary schools in Asia in order to support the local Japanese language teachers and students. These “NIHONGO Partners” not only support educational activities but are also tasked with spreading the charms of the Japanese language and cultures through their learning support and cultural activities in and outside the classroom. So, whether your intent is to visit Japan as a tourist, conduct business there, or you just simply want to know more about the country, you can rest assured that the Japan Foundation and JFKL are there to help you on your way. As the renowned Soviet scientist once said, “Language and culture are the frameworks through which humans experience, communicate, and understand reality”.

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Although I am a Chinese, we strictly follow all the halal rules and regulations

HMag interviewed Ong at SIAL Paris 2016, a place which he says that provides good business opportunities for Ellaziq. “Trade fairs like these are beneficial for us. We notice that more and more Muslims are living in Europe.

Places such as the United Kingdom, France, and Germany. You can see the distribution of halal food is increasing here. The Muslims mainly come from East African countries such as Algeria and Morocco. Products such as kebabs, for example, need halal ingredients. So there is a demand for our products”.

With aspirations of being a key halal food and beverage supplier to the Muslim World, it seems that Ellaziq is well on their way to ‘meat’-ing that target!

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ccording to Monterey Bay Aquarium’s Seafood Watch, trout is one of the healthiest fishes you can include in your diet. Furthermore, the American Heart Association recommends people to consume 3.5 ounces (almost 100 grams) of cooked fish like trout at least twice a week. It provides an excellent source of protein and Omega-3 fatty acids. These are two nutrients which are critical for physical well-being, especially regarding issues such as heart health and fat loss. So, with all this in mind, are you ready to include trout into your diet?

Let us introduce you to a Turkish company, Ozpekler Fisheries. They have been breeding fish, mainly trout, since 1974 and have exported them to the European market for the past 15 years. “We are a family company.

Other than breeding the fish ourselves at our farming plants, we sell mainly three types of products – frozen, fresh, and smoked trout,” Yasin Ozpek, the General Manager of Ozpekler said.

In order to ensure the fishes that they breed are of premium quality, they have equipped their farming plants with top-notch facilities and infrastructures.

This will include the quality of the water that is being used because fish perform all their bodily functions inside the water. These animals are totally dependent on water to breathe, feed, grow, excrete wastes, maintain salt balance, and reproduce. This makes it absolutely imperative that high priority is given towards it.

“The water that we use comes from beneath the ground. This is very high-quality water. It is extremely clean. In fact, you can drink it just like that,” Ozpek claimed. But the process of producing quality products doesn’t merely end at the breeding and farming phase. We don’t use any additional chemicals in any of our products. Absolutely zero. We just

use salt and fish. Our smoked trout, in particular, tastes extremely good.

They are butterflied and smoked, not cooked on fire. You have to try them,” he stressed.

With their products making their way to kitchens in countries such as Denmark, Holland, Belgium, Romania, and the Czech Republic, Ozpek said that he is keen to bring his company’s products to more Muslim nations including Malaysia (where HMag is based). “We want Muslim people to work with other Muslim people, with other Muslim countries, but it is very difficult. We currently sell to European countries, so why not sell to Muslim markets such as Malaysia too? The Europeans are our friends but (Muslim countries) are our brothers,” he explained.

Current economic situations have made it difficult for them to conduct business but Ozpek said that everyone at their company is working hard in order to keep the prices of their products low. A testament to their diligent efforts can be seen in the number of awards that they have won.

They have managed to rake in a number of international accolades including being victorious at the International Food Awards for three years in a row.

Arnold Gingrich, who was the cofounder of Esquire magazine, once said, “A trout is a moment of beauty known only to those who seek it”. It might seem that the time is right for all us to seek out trout for ourselves!

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which we sponsor to Terengganu and T-Team. Our brand is already displayed on both teams’ jerseys and that gives us a lot of exposure,” he explained.

Despite their relatively young age in the manufacturing business, they are rapidly expanding and are already looking towards international markets.

Shukriah stated that obtaining a halal certificate at an early stage has helped with their growth. “We got the certificate after our first three months and our products were in hypermarkets by the sixth month. Halal certification is good for marketing and in fact, our sales went up by 50% after we got certified. Even the hypermarkets require us to have halal certificates before we can sell our products there,” she said.

Furthermore, it seems that Adeq Sue has adopted Hairuddin’s winning mentality. As a football player, he is one of the most decorated players in the country, with numerous titles and accolades under his belt. The company

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Mamee-Double Decker Sdn Bhd Country: Malaysia Contact: +603-5632 5588 careline@mamee.com.my

&

MONSTER Noodle

Snack

MISTER POTATO MAMEE-DOUBLE DECKER SDN BHD

MALAYSIA

I

ntegrity, Innovation, Intensity, and Involvement are qualities that form the four ‘I’ work mantra espoused by Mamee Double Decker’s Group CEO Tan Sri Pang Tee Chew.

Progressive values and passion that have led the way forward for their food brands such as Mamee Monster becoming Malaysia’s market leader in noodle snacks, and, Mister Potato soaring to number one in Malaysia’s RM multi-billion potato-based snack

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market, with food exports to well over 100 countries.

Mamee is Malaysia’s first homegrown instant noodle brand that has been in production since 1970.

Mister Potato’s purple chips are au naturel without artificial colouring, delivering the tastiness of sweet potato unsullied by heavy seasoning.

Purple sweet potato is premium and more valuable in terms of its scarcity and greater health benefits, grabbing consumers immediately through sample tasting.

The company Mamee-Double Decker Sdn Bhd works closely with JAKIM, Malaysia’s sole halal certification body, to observe Syariah compliance and meticulous standards of hygiene and safety in the preparation of food and beverage products throughout its supply and

manufacturing chain.

Another hallmark of their accomplishments is meeting the stringent food requirements set by Japan’s FDA that enables exports to Japan.

Reputed for high quality, Mamee has long been an OEM supplier to global food retailers such as Australis’s Coles and Korea’s E-Mart, on top of producing their own homebrands.

They currently register 20:80 ratio in OEM to homebrand production internationally.

Manufacturing over 50 food and beverage products for worldwide consumption, Mamee brands now encompass Mamee Monster Noodle Snack, Mister Potato Crisps, Mamee Chef, Double Decker Extruded Snacks, Mamee Oriental, Funkees, Cruncheez, Perfecto, Nutrigen, Corntos, and the

did you know?

Mamee is Malaysia’s first homegrown instant noodle brand that has been in production since 1970

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From Left: Mr. Eita Masui (General Manager of Mamee-Dydo), Mr. Takeshi Suma (CEO of Mamee-Dydo), Mr. Pierre Pang Hee Ta (General Manager of Mamee Double-Decker), Mr. Vuitton Pang Hee Cheah (General Manager of Mamee Double-Decker)

list goes on. Mamee’s Chairman and founder is Datuk Pang Chin Hin who is Tan Sri Pang Tee Chew’s father. He began as a dry noodle producer and progressed naturally into instant noodles production.

“We are an early comer to the instant noodles market and now actually 46 years into the business,” explains Kevin Choo Tzit Howe, their Group Business Development Manager, International Business.

“Although there were earlier multinational brands imported into Malaysia with powerhouse budgets for market positioning and penetration, the Mamee spirit took on the challenge all those years ago to fill niche potentials.

“Datuk Pang saw that families who led busy lifestyles needed an innovative solution to feed their children with quick nutritious food.

From the beginning Mamee’s ready-toeat Monster crunchy noodles became a favourite, and children ate them off the packets directly as a snack. Soon Mamee’s Monster snack became a household name. “ “The Monster icon, as well as

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did you know?

Mister Potato is the Market Leader in Snacks Category, Malaysia

the brand Mamee that sounds like Mommy, became a format that captured children markets beyond Malaysia to ASEAN countries as a ready-to-eat snack at the most affordable price.

“Later Mamee offered cookable instant noodles with soup sauces. And today we are Malaysia’s top homegrown producer with our R&D developing a variety of new flavours to satisfy mass consumer preferences. Mamee curry

flavour takes up 50% of consumer demand, and Mamee vegetarian with its aromatic pepperish fragrance is a fast favourite too”.

Production technology was initially acquired by Datuk Pang. He became technically well-versed in food production machinery, and his first hardships to steer business growth have now become the success stories for his second and third generation of successors.

did you know?

Today Datuk Pang’s grandchildren are proficiently involved in the day to day operations of Mamee.

“Mamee wants to be relevant to our mass consumers,” Kevin Choo emphasises. “And this necessitates progress through the generations as the consumer landscape is ever changing. So the Mamee team anticipates the changes, not only in our products manufacturing, but also in the way we communicate and market

our products so as to be differentiated locally and internationally. Innovation is in the DNA of the Mamee brand from R&D to production to sales and marketing. “ On their plans for 2017, Mamee’s International Sales and Marketing Manager Lim Chun Horng concludes the interview stating that the company will focus on Japan, as well as the burgeoning markets of Indochina as well as the Philippines this year.

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Akira Kajita

MANAGING DIRECTOR JETRO KUALA LUMPUR Country: Japan/Malaysia Contact: +603 – 2171 6100 akira_kajita@jetro.go.jp

A helping

hand

straight from

Japan E

conomic resurgence, sophisticated market, innovation hub, business-friendly infrastructures, comfortable living, and JETRO. What are these, you may ask? Well, they are six enticing reasons for businesses to invest in Japan!

The first five points are already well-documented but what about the sixth reason, JETRO? As a government-funded trade and investment promotion organization under Japan’s Ministry of Economy, Trade, and Industry (METI), JETRO was first established in 1958 and is an abbreviation of “Japan External Trade Organization”.

“What we do is promote trade and investments from Japan to the rest of the world,” Akira Kajita, the

50 MARCH 2017

Managing Director of JETRO Kuala Lumpur told HMag. “We focus more on SMEs (small and medium-sized enterprises) because large companies such as Toyota and Panasonic can manage (investing) by themselves.

Unlike the SMEs, these large corporations don’t require support from the government. We have also started to promote inward investment from other countries into Japan,” he explained.

With 74 offices worldwide and 43 offices located domestically in Japan, JETRO provides information, trade consultation, exhibition support, business matching, and plenty other services which SMEs would find useful.

“For Malaysian investors going to Japan, the major challenge during these past two or three years has been the exchange rate. The value of the Malaysian Ringgit has depreciated and this has naturally become a disadvantage. Previously, however, plenty of investments from Malaysia have benefited from our support. Among them were a low cost air carrier, which we helped with their opening in Osaka, and also a development group, which we helped with their hotels in Okinawa,” he said further.

Kajita also revealed that these investments come from a variety of industries but tourism and halal food are the ones which stand out. “The number of Malaysians visiting Japan is ever-increasing and this creates a huge demand in tourism. Japan’s halal food industry has also been expanding rapidly. Malaysia gains a huge advantage here as its halal certification is amongst the best in the world and the production of local halal products is massive. Brahim’s, for example, is a company which has been successful in penetrating the Japanese market,” he elaborated further.

With the Summer Olympic Games set to be hosted by Tokyo in 2020, lucrative opportunities have been spread wide open for the halal food industry. The Japanese government previously stated that they were expecting 40 million foreign visitors to arrive on their

For Malaysian investors going to Japan, the major challenge during these past two or three years has been the exchange rate.

The value of the Malaysian Ringgit has depreciated and this has naturally become a disadvantage

shores during the course of that year.

Naturally, a significant portion of this number will be Muslims, thus creating a huge demand for halal products.

JETRO Kuala Lumpur was established in 1958, one year after Malaysia’s independence, and is one of JETRO’s oldest overseas offices. “At first, we were based at the Japanese Embassy with just one officer from Tokyo and one local hire. Around 20

or 30 years ago, Malaysia provided many incentives to foreign investors, especially in the manufacturing industry. This made it a very attractive place to conduct business. But since then, the cost of labour escalated and Malaysia’s advantage has decreased.

Now, there is stiff competition from other countries such as Indonesia, Thailand, Vietnam, and the Phillippines,” he pointed out.

HMag also asked Kajita for his opinion on policies that would help foster foreign investments into Malaysia. He gave an honest assessment. “During these last couple of years, Malaysia’s business environment has become very bad, not only for Japanese investors but also for the locals. The ban on foreign workers last February (2016) is one example.

Then, last December, Bank Negara (the Central Bank) introduced new foreign exchange administration (FEA) rules. They were introduced suddenly with little time to prepare. People got confused and this is not good for business,” he pointed out.

It may be true that making investments and conducting trade between the two countries is viewed as not being as easy as it used to be, but at least one thing remains constant – JETRO will be there to lend a helping hand.

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Renesia Chee,

EXECUTIVE DIRECTOR DELUXE RICH Country: Malaysia Contact: renesia@deluxe-rich.com

a Success Story Is

Brewing

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“L

ocation, location, location”. We’ve all heard this quote before. In fact, in terms of real estate, many regard it as the golden rule.

When it comes to Malaysia, the prime location when it comes to conducting business is widely considered to be the Klang Valley – an area encapsulating the country’s capital of Kuala Lumpur and its adjoining cities. A majority of big companies have decided to run their operations here.

But over 250km away in Kluang, one company is proving exceptions will always exist to a certain rule. This small town isn’t even the capital of Johor, the state which it is located in. But despite being tucked far away from the hustle and bustle of the city, Deluxe Rich is steadily becoming a global market player in the food and beverage industry.

“Being in Kluang has both its disadvantages and advantages,” Renesia Chee, their Executive Director told HMag. “Our location is far away from (shipping) ports, so that counts against us a little bit. But we have the cost of labour working to our advantage. I won’t say it’s cheap, because we have a set of government rules to adhere to (minimum wages, etc), but the amount is significantly lower compared to cities like Kuala Lumpur and Johor Bahru. Our employees are also 100% locals. We don’t hire foreigners,” she added.

Established in 1993, the company made their start by producing ready to drink beverages but has since evolved to include premixed powders in its lineup of products. Their centralised research and development facility, known as “Centre of Excellence”, has been tasked with developing top-notch products and so far have produced traditional drinks such as coffee and

also offerings which are unique, novel, and more endemic to the region.

“Most agricultural produce from this region, especially fruits, have not been extensively explored or utilized in terms of commercialisation. We know that they provide huge marketing potential. One of the key reasons for this lack of interest is its nature. It can be quite difficult to handle and process, thus making it commercially unviable.

With research and development, we have been able to address some of the problems which were traditionally encountered”.

When posed the question of what makes Deluxe Rich standout from their competitors, Chee listed three main attributes – design, quality assurance, and service. Design-wise, it takes just one look at their product packaging to recognize that they are elegantly constructed.

Quality assurance, Chee stressed, is also given top priority. The company operates under strict sanitary and phytosanitary requirements while

also being certified with top industry standards such as ISO 22000:2005 Food Safety Management and HACCP. “It is the company’s responsibility as a food producer within the food chain to ensure the consumer has the most wholesome and safest food possible”.

The third attribute, service, is also of utmost importance. In fact, when asked for business advice to be given to HMag readers, this was the element which Chee stressed upon. “You must be service-oriented. This is extremely important. You’ll also need to be innovative and updated in terms of market demand. You need to be creative in terms of design too,” she pointed out.

With their products already distributed in multiple countries, they are not resting on their laurels as they are targeting more markets to penetrate.

So, back to the topic of “location, location, location” mentioned early on.

Although the location of Deluxe Rich’s headquarters is in a small town, their products and brand are located all over the world!

MARCH 2017 53

SPECIAL FEATURES

POPULAR

MOSQUES IN JAPAN

TOKYO CAMII MOSQUE From the oldest mosque in the country, we now move on to the largest place of worship for Muslims in Japan. Although the size might be small when compared to other mosques around the world, Tokyo Camii’s capacity to fill around 1,200 worshipers at one time is so far incomparable in this country.

Architecturally, it has an Ottoman-style to it and is similar to the famous Blue Mosque in Istanbul. In fact, apart from water, concrete, and steel, all other building materials and furnishings used in the construction of the mosque were brought from Turkey. It took one year and around one hundred Turkish artisans complete it.

The Turkish connection doesn’t stop there, though. Camii, is in fact, a Turkish word derived from the Arabic jami, referring to a central “congregational mosque”.

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SPECIAL FEATURES

KOBE MUSLIM MOSQUE This is the place where it all started.

Despite the history of Japanese relations with Muslims stretching back further than most people can imagine, the impact of Islam towards Japan has been nothing more than a marginal one.

The Kobe Muslim Mosque happens to be the first mosque to be built in ‘the land of the rising sun’. Its construction was funded by donations collected by the Islamic Committee of Kobe and was opened in October 1935. Built in traditional Indian style by Czech architect Jan Josef Svagr, it was confiscated by the Imperial Japanese Navy in 1943. However, until this very day, it continues to serve its function as a mosque to the Muslim people.

Located in one of Kobe’s best-known tourist areas, it not only endured air raids that laid waste to most of Kobe’s urban districts in 1945 but also survived the Great Hanshin earthquake in 1995.

ASAKUSA MOSQUE While Tokyo Camii might be the largest, it definitely isn’t the only mosque in Tokyo. This shouldn’t really come as a surprise, as Tokyo is huge in size and the Greater Tokyo Area is the most populous metropolitan in the world!

One of the many mosques in this city is Asakusa Mosque.

Also known as the Dar Al-Arqam Mosque, it provides Islamic services such as prayer facilities, marriage ceremonies, funerals, Islamic library, classes, and a few other services. Managed by the Japan Mosque Foundation (JMF) and opened in 1998, it is located close to Sumida Park, a place where people can get a mesmerising view of Tokyo Skytree and also view cherry blossom (sakura) during the spring.

MARCH 2017 55

JAPAN-MALAYSIA HALAL COLLABORATION A collaborative effort between Japan’s Kumamoto University and Universiti Teknologi Malaysia (UTM) might soon be finalised in the areas of water resource management and water treatment technology. They are also establishing a student exchange programme and setting up a halal food hub.

“Japan is not a Muslim country but the halal market in Japan is a multi-billion dollar industry,” Taizo Matsumoto, the vice president for Kumamoto University said. He also revealed that the university has devised

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plans to develop a co-branding of halal products with UTM. Kumamoto University is currently listed as one of the top 10 most innovative universities in Japan and has also established a position amongst the top 40 universities in Asia.

UTM, on the other hand, is wellknown in the region for its halal research facilities. Other than its HOLISTICS (Halal Informatics Research Centre) which focuses on halal supply chains and informatics, the university also offers a graduate degree programme in Halal Science.

ISLAMIC FASHION SHOW ARRIVES With acclaimed designer brands such as Oscar de la Renta, Jean Paul Gaultier, and Yves Saint Laurent previously on show, the de Young Museum in San Francisco has managed to draw in huge crowds for their events. Its next big fashion extravaganza, however, will put the spotlight on hijabs, headscarves, and other similar Muslimah clothing.

The museum’s new director, Max Hollein, announced that “The Fashion of Islam” show is scheduled to be held during the fall of 2018.

He hopes to examine how Islamic fashion and styles are shaped by seemingly polar opposites. On one hand, there are religious beliefs, which seek to avoid any appearance of extravagance. On the other side of the coin, is arrogance, which calls

attention to oneself.

“There are probably people who don’t even think there is fashion in Islam,” Hollein said, as reported

by The New York Times. “But if you look at Saudi Arabia, Dubai, and Beirut, the fashion is really vibrant, and it can speak to larger political and social developments, cultural understanding and misunderstandings.”

MARCH 2017 59

ITALY HALAL CLUB By having the third largest economy in the Eurozone and the eighth largest in the world, Italy has great potential to become a halal hub market for the Mediterranean. In early 2016, Saudi Arabia and Malaysian government agency JAKIM signed a protocol agreement to develop Italy’s halal market.

Companies interested in entering the halal market must first ensure that their products are in accordance with Shari’ah principles and follow halal standards in food, production, logistics, and commercialisation. The ‘Italy Halal Club’ has been created to assist halal-certified businesses in penetrating new markets in the halal industry.

Currently, the Halal Italy Authority (HIA) is the only organisation that is allowed to certify halal products in the country and they are recognised

by JAKIM and Indonesia’s MUI. Consumers can rest assured that these products have followed stringent procedures in obtaining halal certification. At present, there are 2 million Muslims residing in Italy and the number is growing each year.

$1.17 TRILLION SPENT ON F&B A total of $1.17 trillion were spent by Muslims on food and beverages in 2015, Mohammed Saleh Badri, the secretarygeneral of International Halal Accreditation Forum (IHAF) said.

By the year 2021, that amount is expected to reach $1.9 trillion.

“The halal food industry has made vast strides in recent years as consumers become more inquisitive about where their food is sourced from. Greater coordination and standardisation globally about what constitutes halal food is a barrier that can, and needs to be addressed in the coming years to ensure that the sector’s full potential is achieved,” Badri said, speaking at the recent Global Islamic Economy Summit in Dubai, UAE.

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GROWTH OF HALAL PHARMACEUTICAL The global halal economy is worth trillions of dollars, and from that market, pharmaceuticals account for the second largest revenue share, next to only food. Spurred by the demands of halal medicines, pharmaceutical companies are working closely with scientists and researchers to develop better halal medications for the healthcare sector.

According to the Global Islamic Economy Report 2015/16, Muslim consumers spent an estimated $75 billion on pharmaceutical products in 2014. The industry is expected to grow further in the next few years with the introduction of halal vaccine and skin care for people with diabetes.

In the past, most medicines used non-halal ingredients, so the increased availability of halal medicines will

be welcomed with relief by Muslims around the world. MS 2424:2012 (P), a halal pharma guideline developed by the Department of Standards Malaysia, has served as a reference for the pharmaceutical industry.

In addition to Malaysia, Indonesia, and Singapore, it is expected that Brunei will also emerge as a lucrative market in the future. The country’s vast landscape and biodiversity make it an appealing place for halal pharma manufacturers.

CAMBODIA MOVING TOWARDS HALAL With the global halal market proving to be a lucrative one, Cambodia is set to tap into that wealth by developing their very own national halal standard. With Malaysia on board to assist in funding a halal-standard training scheme, Cambodia’s Ministry of Commerce will issue a certification once everything is in place.

According to the fundamentals of Islam, in order for meats to be considered halal, the animals must be slaughtered according to Shari’ah. In the past, there has been no standard to adhere to this process in the country.

There are currently many halal logos in Cambodia and this has led to confusion as to which logo should be used. Local businesses have applauded the move to have one standardised halal certification and logo. This will ensure local butchers slaughter meats in the correct way.

Neighbouring countries such as Thailand and Vietnam already have a halal standard in place and are economically benefiting from it. Thailand, for example, recorded an export value for halal food products of $6 billion in 2015.

HALAL SPEED DATING Muslims in Malaysia now have a new option in finding their life partners. Halal Speed Dating (halalspeeddating.com) was created with a concept similar to regular matchmaking platforms. However, the main difference is that they apply a Shari’ah compliant process.

Already in operations since 2015, female participants will be accompanied by a chaperone (their wali or mahram) who will monitor the chat and interactions with nonmahrams. A strict vetting process will also be applied to each participant. All their speed dating events will be conducted in open public venues where the participants can be seen and there will also be no booze, flirting, touching, etc.

The company hopes to challenge the modern-day dating fairy tale and change the way people fall in love. By doing this, they hope to avoid slander, heartbreak, premarital pregnancy, premarital sex, abandoned babies, and all 50 shades of haram. As stated on their website, “In Islam, getting married is easy, affordable, and in moderation”.

PERTH’S HALAL FOOD BANK Perth’s first halal food bank aims to not only provide food for the financially vulnerable but also connect people to their culture and restore a sense of security as reported by WA Today.

According to the latest Center for Social Impact report, 64.3% of Australian adults were facing some level of financial stress or vulnerability.

For two million people, this financial stress was considered severe.

The halal food bank in Perth’s northern suburbs provides food

for anyone in need, whether they are Muslims or non-Muslims. Here, however, they will offer culturally appropriate foods for the Muslim community. This is important because a lot of immigrants and refugees in the area struggled to adapt to the Australian culture. By providing them foods that they are familiar with, it could help their transition. Other factors to consider are food restrictions to do with faith and the biological effect unfamiliar foods have on the body.

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61

WOMEN AND HALAL TOURISM

When it comes to halal tourism, it seems that it is women who play prominent roles. The Halal Travel 2016 report revealed that the final say in travel planning and decision-making are usually done by females.

“Women want activities to keep the whole family happy,” the study, commissioned by travel technology company Amadeus, showed. As a whole, the variables used in the decision-making process are core family, extended family, comfort, exploration, dealseeking, and simplicity-seeking.

Muslim travellers are expected to grow to 150 million visitors by 2020. Meanwhile, expenditure from this market segment is expected to rise from US$145bil (RM608.93bil) in 2014 to US$200bil (RM839.71bil) by 2020.

BOTANI SQUARE WINS TOURISM AWARD The Botani Square shopping mall in Bagor, West Java, has been awarded the honour of being Indonesia’s best Muslim tourist-friendly shopping mall as reported by The Jakarta Post. The recognition, given by Indonesia’s Culture and Tourism Ministry, was the result of Botani Square having prayer facilities and only housing restaurants that serve halal food.

Their general manager, Rosalia HS said they were committed in prioritising hospitality in its services as it was the key to attracting tourists. “Since it was established 10 years ago, we have strived to provide comfortable facilities for our visitors, especially Muslim tourists,

by providing prayer rooms inside the mall. We also built a mosque in the Botani Square complex because we are aware that we operate in a majority Muslim population,” she said.

28,000 people visit Botani Square on weekdays while 40,000 are present during weekends. The number also sees a significant increase during the fasting month of Ramadhan, where it reaches 50,000 visitors.

“I hope Botani Square can maintain its advancement in providing halal food for its visitors ahead of the selection process for the World Halal Tourism competition,” Bagor Culture and Tourism Agency head, Sahlan Rasyidi said.

SUPERMOON OVER MADINAH On November 14 and 15 of 2016, millions of people around the world took the chance to witness the rare phenomenon of “Supermoon”.

The event, where the moon is at its closest position to Earth in decades, has been described by American space agency NASA as “undeniably beautiful”.

Although in some parts of the world, such as in Malaysia, the effect was not distinguishable, other countries were treated to a completely breath-taking view. NASA estimated that the moon could be viewed approximately 14% larger and 30% brighter.

The next time this phenomenon will occur is 2034.

One of the beautiful images captured was at Madinah!

62 MARCH 2017

pic source: Instagram makkahmadeenah

CHANEL OFFERS HIJAB COLLECTION One of the most prominent names in the world of fashion, Chanel, has followed the steps of the industry’s other established brands in tapping into the Muslim spending power.

The French fashion house, who in 2016, raked in $5.2 billion in revenue, has now offered luxury hijabs as an effort to reach affluent Muslim consumers. According to the magazine Glossy, Mannequins in the Chanel storefront on Rodeo Drive in Beverly Hills were dressed in colourful hijabs, reflective of a growing trend to attract wealthy Muslim shoppers in the area.

Muslims currently occupy 23% of the total world population and are

expected to reach 2.8 billion people by the year 2050. A report by Thomson Reuters revealed that in 2013 alone, Muslim shoppers spent $266 billion on clothing and footwear. That amount is projected to reach $484 billion by the year 2019.

Luxury retailers recognised this opportunity and have made their move to capitalise on the lucrative market.

In January 2016, Dolce & Gabbana launched their line of hijabs while in March of the same year, Uniqlo followed suit. Other brands such as DKNY, Tommy Hilfiger, Zara, and Oscar de la Renta have also previously launched similar collections.

BEHOLD THE HIJAB EMOJI Let’s face it, the world that we currently live in is increasingly becoming a digital one. Social media and communication apps have become ubiquitous elements in our lives. And in this new reality, the use of emojis helps bring a little bit more colour and vibrancy to the way we communicate.

As this modern and borderless universe continues to unite mankind, it is only proper that we take all efforts to make it more inclusive. Thankfully, on November 10, 2016, that was exactly the case as we now have an emoji of a person wearing a hijab!

During its 149th meeting, the Unicode Consortium approved the emoji along with 56 new ones such as a person breastfeeding, people sitting in the lotus position, a T-Rex, and a face with a hand covering it.

HIJAB-WEARING BEAUTY ON BILLBOARD If recent political developments in the US left the country’s hijab-wearing Muslims feeling concerned, this little piece of news will hopefully alleviate that.

Cover Girl, one of the largest cosmetics companies in the US, has appointed a hijabwearing Muslim to be one of its brand ambassadors, Refinery29 reported. Nura Afia, a beauty vlogger who as of mid-November has acquired more than 200,000 subscribers on YouTube, will appear for the company in commercials and on a billboard in New York City’s Times Square.

With this move, she has joined the ranks of Hollywood stars and supermodels such as Taylor Swift, Rihanna, Zooey Deschanel, Sofia Vergara, and Christie Brinkley.

“I grew up being insecure about wearing the hijab, and I never thought I would see Muslim women represented on such a large scale,” Afia said. “I hope [this campaign] will show Muslim women that brands care about us as consumers and we’re important, especially hijabis. We can be featured on TV, can be featured on billboards in Times Square, can be represented,” she added.

Her YouTube channel, Babylailalov, is filled with videos that showcase her makeup techniques using both drugstore and highend products.

pic source: Cindy Ord/Getty Images

MARCH 2017 63

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MARCH 2017 65

AHLAN GOAT MILK CHOCOLATE PLUS

AHLAN GOAT MILK ORIGINAL

This company is a Malaysian Bumiputera company based in Malaysia. The company produces and markets a variety of healthy dairy products, mainly based on Goat Milk.

Company: Ahlan Tijari Enterprise Country: Malaysia Contact: +6018-9874567

CHOCODATES SPLASH (PACKET)

CHOCODATES SPLASH (BOX)

Elzar Resources Sdn Bhd is a company that enters business with the intention of responding to the communal obligation in producing products particularly for Muslims.

Company: Elzar Resources Sdn Bhd Country: Malaysia Contact: +603-617 74612

KHALISH GOAT’S MILK - ORIGINAL

KHALISH GOAT’S MILK - COCOA DATES

This company is a distributor for Khalish Goat Milk Original flavor and Cocoa Dates flavor products. This product is manufactured and packed in Malaysia.

Company: SK Rich International Sdn Bhd Country: Malaysia Contact: +603-41418263

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Great for birthday parties, backyard barbecues or a quick after-dinner treat, this collection of meat treats will satisfy your meaty desires.

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CURRY CHICKEN PAU

PANDAN KAYA PAU

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Pau Sedap Sdn Bhd is a new company, founded in September 2014. The main objective of the company is to respond to the government’s call to produce halal food.

Company: Pau Sedap Sdn Bhd Country: Malaysia Contact: +603-61882688

68 MARCH 2017

BEVERAGES AVOCADO : SUPERIOR PREMIUM SMOOTHIE

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Great for birthday partiesm backyard barbeques or a quick after-dinner treats, this collection of healthy frozen desserts will satisfy your frozen-confection desires Company: Harvest Prime Corporation (Pte) Ltd. Country: Singapore Contact: +65 9116 6870

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