H-MAG | Gulfood 2015

Page 1



GLOBAL HALAL TRADING AT YOUR FINGERTIPS Welcome to the world’s largest business e-marketplace featuring Halal products and services. We are ready to help you to grow your Halal business and penetrate the global Halal market.

Strategic Partners

Contact Us For A FREE Business Consultation +603 - 2171 1128

sales@daganghalal.com

DagangHalal Berhad (961235-W) Wisma UOA II, No.21, Jalan Pinang, 50450 Kuala Lumpur, Malaysia.

www.daganghalal.com


...... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . .

CONTENTS Editor’s Note

Gulfood 2015 Overview The Fair

• Date and Opening Times • Gulfood Awards • Emirates Salon Culinaire • Barista Bonanza • Export Advice Clinic • Gulfood Conferences • Major Buyer Lounge • World Cuisine • The Tea House

PAGE 05 06 07 08 09 10 11 12 13 14 16

GULFOOD 2015 DWTC Floor Plan

18

Have Halal, Will Travel

20

United Arab Emirates: Halal Travel Options

22

Six Questions: What Does Halal Tourism Entail?

23

• Unique and Tasty Chocolates

• Ten Acre of Snacks: Exporting Chips Across Borders • Cooking Oil Fit for Kings • Made in Middle East for the World: Authenticity to Savour • Life is great, Lactima Cheese Makes It Better

24 28 30 34 36

• Carrying Quality, Freshness and Taste: Fruitfully Yours

40

• From Portugal to the World: A Tradition of Sardines

44

• Snack Crops Popcorn Makes Business Grow

48

• 100% Natural Beverage from Vietnam: Healthy & Fresh Juices

P20

15

GULFOOD 2015 : Facts & Figures

Interviews with Halal Exhibitors

P06

50

5 Reasons To Care About Where Your Food Comes From

52

Featured Gold Merchants

54

Food & Beverage Trade Fairs Calendar 2015

57

Halal Showcase

60

Foreign Halal Certification Bodies

66

P23 P52


EDITOR’S NOTE

EDITOR’S NOTE

............................................................................................ . EDITORIAL TEAM CHIEF EDITOR Ezewan Fauzi SENIOR WRITER / EDITOR Ali Sabri

A new year is always a perfect time to start a new chapter,

isn’t it? Whether it is an adventure, setting up goals and

objectives or even get on board for a nice sweet getaway. This is the time.

As the year turns, many organizations’ fiscal years and general

CONTENT EDITOR Hidayah Razak

operational plans turn as well. The end of a year is always a

DESIGNER Ezewan Fauzi Muhammad Hilmie

tactics—both from a business or manufacturers perspective.

good time to regroup, reexamine and revisit your strategies and What are your plans around the major new innovations from the

PHOTOGRAPHER Muhammad Hilmie

food industry this year? Is your organization an early adopter, or

ADVERTISING / MARKETING Tony Er Bryan Yap Razmin Ramzan Farah Huda Noor Intan Zulfadli Anaspekri

of improvement?

DagangHalal Berhad Wisma UOA II, Suite 10-10 No.21, Jalan Pinang 50450 Kuala Lumpur Malaysia Tel: +603 - 2171 1128 Fax: +603 - 2166 1148

will you wait for the dust to settle before initiating the first wave We celebrate this new year by getting this H-Mag Gulfood

edition out. Our endless effort finally paid off, making sure that the magazine is laden with latest updates and stories. Despite having a few obstacles, we manage to keep our heads up.

I have been to few trade fairs before, but never to Gulfood. It

is acknowledged that the event is of a trading masterpiece, given the fact that the country itself, Dubai, is one of the greatest city on earth. To tell the story, we will be there for the event. So I’ll be more than excited to see you.

Scan the QR code to read previous publications in your mobile device

H-MAG SIAL China 2014

H-MAG THAIFEX 2014

“Hoping the best for us facing a new year, a new set of challenges and opportunities, and a clean slate for the year ahead.”

H-MAG SIAL PARIS 2014

Ezewan Fauzi

5


OVERVIEW

THE WORLD’S BIGGEST ANNUAL

FOOD & HOSPITALITY SHOW

ESTABLISHED OVER 25 YEARS, GULFOOD HAS A WELL DESERVED REPUTATION AMONGST EXPORTERS FOR DELIVERING SPECTACULAR RETURN ON INVESTMENT.

.............................................................................................................................................................................................. Celebrating the 20th edition of Gulfood!

Dubai, the Trading Hub of the Middle East

With a history of 27 years, Gulfood has a well-deserved

UAE’s imports totaled US $3.6 billion in 2010 and are

reputation in the food and beverage industry for delivering

estimated to rise to US $5.5 billion in 2015. The majority of

spectacular return on investment. For an exporter seeking new

this is traded through Dubai.

sales from the Middle East, Africa and South Asia, Gulfood provides a trade and sourcing platform where international

Much more than square meters!

flavours find world class business. Benefit from the region’s

Gulfood isn’t just about the business world, though.

premier knowledge exchange. Gulfood strives to inspire and

Government officials from around the world also journey to

inform.

Gulfood each year to discuss government policy on issues such

Take time to review the latest trends and innovations of the

as trade, and food safety and regulation. In 2013, numerous

food & drink sectors, .foodservice & hospitality equipment, as

government leaders participated in Gulfood. Their attendance,

well as the restaurant & cafe industry.

is testament to the important international event Gulfood has grown into.

6


OVERVIEW

.......................................................................................................

DUBAI GULFOOD 2015 The event took place from Sunday, Febuary 8th to Thursday, February 12th 2015 at Dubai World Trade Centre.

................................................................................................................

EVENT TIMELINE Sunday to Wednesday • February 8th - 11th, 2015 (11:00 - 19:00) Thursday • February 12th, 2015 (11:00 - 17:00)


EVENT HIGHLIGHTS

GULFOOD AWARDS

...............................................................................................................................

The Gulfood 20th anniversary party will be a unique and memorable celebration of the shows achievements over the last 20 years. The glamorous event will bring together industry leaders, celebrity chefs, key exhibitors, customers, media and national groups for an evening of unprecedented networking, 5-star quality food and beverages, music and entertainment.

8


EVENT HIGHLIGHTS

EMIRATES SALON CULINAIRE

.........................................................................................................................................

The Emirates Culinary Guild Salon Culinaire is a series of practical and displaybased culinary competitions; entry to which is open to professional chefs, pastry chefs, cooks and bakers. Some of the competitions are designed for individuals; others are designed as team events.

9


EVENT HIGHLIGHTS

BARISTA BONANZA

...........................................................................................................................

The Speciality Coffee Association of Europe (SCAE) has partnered for the first time with Gulfood in 2015 to stage a series of demonstrations and educational presentations from a dedicated stage aimed at showcasing coffee excellence.

10


EVENT HIGHLIGHTS

EXPORT ADVICE CLINIC

......................................................................................................................................

Importers and exporters alike will benefit from the expert advice provided by key government, industry, trade authorities and market analysts. Whether you are seeking advice on legal issues, logistics challenges, regulations, business start-up or comprehensive market research, the Export Advice Clinic is an excellent starting point from which to plan your agenda.

11


EVENT HIGHLIGHTS

GULFOOD CONFERENCES ......................................................................................................................................... World Food Security Summit - a Gulfood leaders event, taking place in Dubai, is designed for senior industry professionals to explore strategies that encourage alliances and initiatives to tackle the challenges of the future food industries.

12


EVENT HIGHLIGHTS

MAJOR BUYERS LOUNGE

......................................................................................................................................

The Gulfood Major Buyers Lounge is a VIP networking Club providing the industry’s senior business professionals a range of exclusive benefits to ensure they have the most enjoyable and productive exhibition visit.

13


EVENT HIGHLIGHTS

WORLD CUISINE

....................................................................................................

International chefs prepare signature national dishes in live animation theatres. Taste, enjoy, and then plan a menu and source authentic ingredients from around the world.

14


EVENT HIGHLIGHTS

THE TEA HOUSE

.................................................................................................................

A focus and meeting point for the global tea trade and tea aficionados. This is a rare delight; an authentic China Tea House serving premium teas.

15


FACTS & FIGURES

GULFOOD 2015:

A TRUE 360° INDUSTRY OFFERING

GCC food import volume is growing exponentially with the value of food imports expected to be US$

53.1 billion by 2020*

GULFOOD 2015 FACTS AND FIGURES

................................................................................................................................................................................ Trade Fair:

Halls:

H1-H9 & PAVILION HALL

Event Date: 8th – 12th February 2015

Address:

Sheikh Zayed Rd

Organizer:

DUBAI WORLD TRADE CENTRE

Dubai

A professional trade show organizer,

United Arab Emirates

GULFOOD 2015

tasked with showcasing the latest products, Frequency of Show: Annual services and trends in the food beverage industry. Venue:

Dubai World Trade Centre,

United Arab Emirates

Opening Times: 08 Feb 2015 11:00 - 19:00

09 Feb 2015 11:00 - 19:00

10 Feb 2015 11:00 - 19:00

11 Feb 2015 11:00 - 19:00

12 Feb 2015 11:00 - 17:00

16

Fair Profile: With a history of 27 years, Gulfood has a well-deserved reputation in the food and beverage industry for delivering spectacular return on investment. For an exporter seeking new sales from the Middle East, Africa and South Asia, Gulfood provides a trade and sourcing platform where international flavours find world class business. Benefit from the region’s premier knowledge exchange. Gulfood strives to inspire and inform.


FACTS & FIGURES

4,500+ EXHIBITORS 81,622+ VISITORS ENTRIES 113,000+ SQM, 9 HALLS

GULFOOD 2015 FACTS AND FIGURES

................................................................................................................................................................................

Event Highlights • Gulfood Awards • Emirates Salon Culinaire

1

NETWORK with the most important stakeholders tackling food security

2

INSIGHT. Understand how food security concerns are shaping trade and investment decisions

3

DISCOVER innovative products to stay ahead in today’s fast-paced competitive world

4

HEAR from 35+ top level industry speakers and learn best practices

5

VISIT the Gulfood exhibition and source from 120+ countries

6

LEARN new ideas and trends that can impact your business more productively

7

BENEFIT from complimentary 5 day access to Gulfood exhibition valued at AED 250

• Barista Bonanza • Export Advice Clinic • Gulfood Conferences • Major Buyer Lounge • The Tea House

....................................................................

Target Visitors Manufacturers, importers, and wholesalers of: • Food and drinks • Catering technology • Retail technology/shop fittings • Suppliers of services for the catering sector • Food retail trade • Trade agencies • Supplier of specialities • Suppliers of fresh convenience products 17


45447_gulfood_2014_iconic_map_v4.pdf

FLOOR PLAN

GULFOOD 2015

VENUE MAP 8-15 FEBRUARY DUBAI WORLD TRADE CENTRE about dwtc

.................................................................... Gulfood is professionally managed

and hosted by the Dubai World Trade Centre (DWTC) which provides more than three decades of experience in delivering world-class events in the

Middle East, featuring local, regional and international exhibitors with

unmatched expertise and in-depth market knowledge. The extensive portfolio of leading trade and

consumer brand events include GITEX

Technology Week, Dubai International Motor Show, Global Entrepreneurship Summit presented Entreprenreurial

Ventures of Arabia (GES-EVA). DWTC works with leading trade bodies and industry associations to ensure that

all exhibitions deliver full value and

are built upon the real needs of their specific sector.

18

1

2/13/14

12


2:16 PM

FLOOR PLAN

19


FEATURED

Have Halal, Will Travel A

s economies around the world sputter and stagnate, the tourism industry has found an eager and

underdeveloped market in the Muslim community,

which is expected to spend US$140 billion on international

travel this year, according to CrescentRating, a Muslim travel

There are 1.6 billion Muslims globally, accounting for

almost a quarter of the world’s population. About half are

under the age of 25, making it a young and rapidly growing market.

Until two or three years ago, many destinations such as

industry consultancy.

Italy or South Korea were impractical for Muslims. The main

world largely spent their travel dollars on other Muslim

70 per cent of Muslim travellers, according to a 2012 study by

Until a couple of years ago, Muslim travellers around the

destinations such as Turkey, United Arab Emirates and Indonesia.

Now, as the tourism industry becomes more aware of what

barrier was the lack of halal food, the top concern for close to

CrescentRating and DinarStandard, a New York-based research and advisory firm.

Non-Muslim countries were either unaware or unprepared

Muslim travellers need - catering predominantly to the need

to meet halal requirements. This meant that Muslim travellers

venturing farther into Europe and Asia. Favourite destinations

bread and fruit, or take time-consuming diversions to find

for halal food and access to prayer facilities - Muslims are include France, Italy, South Korea and Japan.

Due to stable or growing economies and large populations

in Muslim countries, Muslim travel expenditure is projected to rise to US$200 billion by 2020.

Says Fazal Bahardeen, 51, founder and chief executive of

CrescentRating, a Singapore-based Muslim hospitality ranking and consulting firm: “Muslim countries such as Turkey,

Indonesia and Malaysia are fast-growing economies where

populations are beginning to have the disposable income they did not have 10 to 15 years ago.�

20

were forced to rely on packaged food such as instant noodles, halal restaurants, including in destinations such as South Korea and Japan.

Korean food is largely pork-based and while Japanese

seafood is halal, its typical preparation with soya sauce, which often contains alcohol, or mirin, a Japanese rice wine, makes it haram, or forbidden, by Islamic law. Other meats such as beef and chicken are not halal-certified.

The Japan National Tourism Organisation in Singapore

started researching the Muslim market in 2011, according to its deputy director, Susan Ong.

Since then, Narita International in Tokyo, Kansai


FEATURED

Now, as the tourism industry becomes more aware of what Muslim travellers need - catering predominantly to the need for halal food and access to prayer facilities

International in Osaka and Central International Airport in

He is heartened to meet people willing to cater to Muslims

and a number of halal restaurants.

Manchester United Football Club in England two years ago.

Nagoya have renovated their facilities to include prayer rooms Last year, the tourism organisation published a guide to

and fondly recalls a family trip to visit the homeground of

At the Premier Inn in Manchester, a manager was able to

Muslim restaurants and hotels and signed a Memorandum of

point the family in the direction of Mecca and make sure their

Travel Agents to help promote Japan as a Muslim tourist

had a Muslim best friend. Little gestures like his really go a

Understanding with the Malaysian Association of Tour and destination. An estimated 300,000 Muslim tourists visited

Japan. The number is expected to rise to one million by 2020. Travel agents and tour organisers are also helping to make it easier for Muslim travellers to venture abroad.

food was halal. Says Yusof: “He was a young white boy who

long way in making us feel comfortable and welcome. It was one of our best travel experiences.”

Source: The Straits Times

Independent traveller Yusof Kassim, 46, a technical

consultant, does extensive research on destinations using

websites such as HalalTrip, Airbnb and Booking.com. The

extra work is worth it as he and his family of four prefer to

plan their own itinerary based on Muslim historic and cultural sites. Next month, they will take a train trip around Europe, covering cities such as Munich, Venice and Paris. They will

rent apartments with kitchen facilities so that they can cook. In Venice, they hope to visit two Islamic centres, and eat

at halal restaurants in Munich, which is home to a substantial Muslim population who are mostly Turkish.

Says Yusof: “As Muslim Singaporeans, we are a minority

and we’d like to learn about other Muslim cultures and to

see how other Muslims live and deal with daily pressures.”

21


FEATURED

In Dubai the concept of family-friendly hotels is fast catching on and more and more hotels are finding ways to provide hassle-free halal holidays to Muslims.

UNITED ARAB EMIRATES:

HALAL TRAVEL OPTIONS ........................................................................................................................................................

A

ccording to CrescentRating, a company that works

as the Arab Tourism Capital next year.

segment, the market was worth $130 billion (about

catching on and more and more hotels are finding ways to

towards developing the halal-friendly travel

Dh477 billion) in 2012, or 12.5 per cent of the total global outbound tourism market. It predicts the market will be

In Dubai the concept of family-friendly hotels is fast

provide hassle-free halal holidays to Muslims.

The Taj Palace Hotel was the first five-star property

worth $200 billion by 2020. A recent report by the Dubai

to open in Dubai in 2001 to offer this concept. It has no

rapidly growing and is expected to increase to more than

Sales and Marketing at the Taj Palace, says more UAE hotel

Chamber of Commerce and Industry says family tourism is 665 billion within the next four years as more people embark upon so-called halal holidays.

The Dubai Chamber reports that GCC states contribute

31 per cent of total spend by travellers in tourism-related activities, despite the sparse population in the region. Khalid Jasim Al Midfa, Director-General, Sharjah

Commerce and Tourism Development Authority, believes

the UAE can offer various types of holidays. “We are well

diversified and have seven destinations,” he says, referring to the attractions offered by the seven emirates.

Al Midfa says 37 per cent of hotel guests are from GCC

states and emphasises the fact that Sharjah is dry, with no

nightclubs and no alcohol is served. Asser Samy, Director,

chains have adopted the concept and do not serve alcohol.

It’s not just Arabs and Muslims flocking to such hotels, but

also Europeans and Russians who like the quiet atmosphere, unlike at other hotels with nightclubs, he says.

Al Jawhara Gardens Hotel in Deira also doesn’t sell

alcohol, and offers exclusive use of the pool, gym and sauna facilities to families. “There is a good demand from families and women who wear the hijab,” says Hani Lashin, Group General Manager, Al Jawhara Hotels.

He disagrees with the notion that a halal hotel cannot

make as much money as hotels that sell alcohol.

Freddy Farid, Area General Manager, Gloria Hotels and

nightclubs or shisha cafes.

Resorts, says that despite not being offered alcohol, many of

busy calendar of events throughout the year. We have a host

the food and beverage revenue but not necessarily room

“We are not a religious destination,” he says. “We have a

of museums, Islamic architecture and mosques for visitors to enjoy.”

Highlights include the Sharjah Festival of Lights, Sharjah

the hotel’s guests are from the CIS and Europe. “It may affect revenue,” he says. “Most alcohol-free hotels depend mainly on the rooms’ profitability.”

CrescentRating reports huge growth in the halal food and

International Book Fair and the Water Festival. Al Midfa says

beverage industry and notes that this extends to lifestyle and

by the Organisation of Islamic Conference (OIC) member

embrace halal requirements for Muslims, while also offering

Sharjah was awarded the Capital of Islamic Culture this year

states and the emirate is getting ready for grand celebrations

leisure activities as well. It says most hotels will eventually services and facilities for other guests.

Source: Halalfocus.net

22


FEATURED

SIX QUESTIONS

WHAT DOES HALAL TOURISM ENTAIL? The first-ever Halal Tourism Conference (HTC) is set to take

What are the top

event, hospitality and travel professionals will examine how

According to the

place on September 22 and 23 in Granada, Spain. At the

to better attract Muslim tourists, especially those of the highincome variety. Here is the lowdown on Halal tourism. What is Halal tourism?

The phrase was coined to refer to the specific traveling habits and expectations of Muslim tourists. Essentially these clients are looking for services in accordance with their religious

principles, such as restaurants serving Halal meat and hotels with dedicated prayer areas.

destinations?

HTC’s Muslim Travel

Hotel amenities that may interest Muslim tourists include prayer rooms or separate swimming pools for men and women.

Index Europe, Muslim travelers most often

listed France (30 per cent) as their destination of choice on

the continent. England and Italy tied close behind in second

(28 per cent), followed by Germany and Turkey in third (26 per cent). Naturally, however, there is a higher availability of services catering to Halal travelers in countries where

the religion is prevalent, such as Turkey, Dubai and Qatar.

Who are Halal tourists?

Are there tour operators specializing in Halal tourism?

demand for this type of tourism comes primarily from

on the web in recent years. There’s Halal Booking, Muslim

Potentially, anyone of Muslim faith. In terms of nationality, Indonesia (home to the world’s largest Muslim population)

Malaysia, Saudi Arabia and the United Arab Emirates. North African travelers also represent a considerable clientele. What expectations are specific to them?

Travel agencies catering to Muslim clients have proliferated Tripper, Halal Trip and Sun Sea & Halal, just to name a

few. All of these companies have one thing in common:

they sell vacations guaranteed to be in sync with Islamic religious principles.

Notwithstanding the diversity of the global Muslim

How big is the industry?

Muslim tourists everywhere are likely to expect. Generally,

an estimated US$140 billion, again according to HTC

population, there are certain amenities and services that

Halal tourists may seek out restaurants that serve Halal meat and do not serve alcohol. They might also expect to find

dedicated prayer rooms at their hotels, or at least be provided with a prayer mat for use in their room. More conservative

Last year, the global Halal tourism market was worth

organisers. This represents around 13 per cent of total

tourist spending worldwide. By 2020, revenues from the sector are expected to reach US$192 billion.

Muslims might also look for separate swimming pools or

beaches for men and women. Finally, they may also tend to be interested in activities and excursions on the theme of Islamic religion and culture.

Source: The Malay Mail

23


INTERVIEWS

...............................................................................................

UNIQUE A AND TASTY

zaib Holdings Sdn. Bhd. is a company that has been

thriving in the chocolate-producing industry for five years. Aslinah Aslam, Azaib Holdings Sdn. Bhd.’s

managing director, started the company by focusing on

homemade chocolate, biscuits and other baked goods. After three years of studying business, she met Mr. Hanim Razak Shariff who took the company to the next level with his experience as a marketing director.

CHOCOLATES

It didn’t take long for Malaysia Airports to show interest

in the company. They were so impressed by Aslinah Aslam’s products that they chose her chocolates, using Malsa

Chocolates as their brand name. This catapulted Azaib

Holdings Sdn. Bhd.’s business and led to the production of a

Azaib Holdings Sdn . Bhd through chocolate products brand Malsa, plans to enter the Middle East market by the fourth quarter of 2014.

large factory in Malaysia.

The company is passionate about producing authentic

treats. It specializes in 100% pure and natural freeze

dried fruit chocolates. Their products contain no chemical preservatives, food dyes or artificial flavouring. The fruits

used are always local in order to allow internationals to taste

the richness of fresh tropical fruits. As for the chocolate itself, premium cocoa butter is always the number one ingredient. Azaib Holdings Sdn. Bhd. is also constantly coming

up with unique products in order to keep things exciting

24


INTERVIEWS

Aslinah Aslam, from homemade products into massive production. Unique chocolates with various fruit flavors is what makes people interested.

The company is passionate about producing authentic treats. It specializes in 100% pure and natural freeze dried fruit chocolates. Their products contain no chemical preservatives, food dyes or artificial flavouring.

for their customers. Jackfruit Milk Chocolate, Durian Milk,

Pineapple Milk Chocolate, Strawberry Milk Chocolate are just

a few of the many products this innovative company produces. They especially focus on keeping the packaging just as interesting as the taste of their chocolates.

As far as marketing is concerned, the company is at the

top of their game. They participate in international or local exhibition or trade fairs on a regular basis. Due to Europe’s increased awareness of the company’s product, they have

worked hard to study overseas marketing in an attempt to

reach outside of just local sales. They are also stretching out by

will be achieved especially through educating the consumer on fruit chocolates. This education is quite simple: just give potential customers a taste of the product.

Financially, Azaib Holdings Sdn. Bhd. is booming. It is

gaining an average turnover of four hundred thousand US

dollars per year. The company hopes to one day be recognized

internationally. Judging by its huge success, this goal should be easily obtained.

focusing more on medium-range supermarkets, like Aeon.

Currently, the company is exporting to China, Dubai, Qatar,

Oman, Saudi and Singapore but are planning on targeting

Japan, Korea, France and the UK next. Eventually, the company even plans on reaching as far as North America. This outgrowth

25




INTERVIEWS

TEN ACRE OF SNACKS

EXPORTING CHIPS ACROSS BORDERS

........................................................................................................................................................

Y

umsh Snacks is one of the newer food companies in

As of now, the company is limited to the European market

the UK market, and they have shown great promise in

but has recently signed a memorandum for distribution in

They manufacture a good number of assorted products including

export the product to china, Korea, Japan, Malaysia, Vietnam

the initial stages, according to CEO Tony Goodman.

potato crisps, popcorn and vegetable crisps. These are marketed under the brand name of ‘Ten Acre’.

North America. Apart from this, talks are also going on to and Indonesia.

B2B marketing and magazines were employed to let people

The official launch of the company was in March and in the

know about the company. The product was inspired due to the

One of the hallmarks of the company is that their products

market. Especially the US, UK and Northern European market

short period itself they have come up with many new product. have been made using procedures to meet the requirements of a number of different standards. All the items are Gluten Free,

Dairy Free, MSG Free, Halal Food Authority approved, Vegan Society approved, Vegetarian Society approved and Kosher

approved. The Halal certification is especially important as it

helps the products to be exported to many other countries. To meet these strict standards it was necessary for the company to create its own unique production line.

The business consists of 3 partners who have put in a collective

effort into the venture. Quality is of paramount importance and special care is taken in the preparation of all products. This

number of low quality food products that were prevalent in the

had a good demand for healthy yet tasty food items. Due to the focus on quality, the products are already becoming quite

popular in the UK with Gulfood market, Vegan Train, certain

airlines and retailers stocking them up. Within a few months, it is believed that the company can go truly international.

Some of the factors which make the food products of Yumsh

Snacks truly unique:

1. It is one of the few companies in Europe that meets the

stringent requirements of so many different standards. The wide range of product is also appealing.

is why it takes almost 15 months to develop these tasty and

2. Hand cooked crisps and chips have become something of

also a wide variety to choose from with 8 flavours of crisps and

exception. The smell, texture and feel is such that it immediately

wholesome food items that conform to all the criteria. There is

5 flavours of popcorn. All of them are hand cooked for perfect

28

taste.

28

a rarity in the world and Yumsh products are a delightful reminds one of fresh home-made snacks.


INTERVIEWS

Each of Ten Acre’s snacks has it own tales. That’s what make their product unique and interesting.

3. Also, the products are not specific to the palate of any

particular country or region. These can be enjoyed and relished by people from all over the world.

4. The taste and quality of the snacks is top-notch and this has drawn a number of consumers in the last few months.

5. There is also a unique design feature in place and all their

products showcase a little bit of British history and humour instead of just blandly naming the flavours.

Yumsh snacks have made a good start into the food sector

and can be expected to go international in a few months. The

recipient of many awards, including the ‘Best Food Product’ at the culture show Olympia London, this is definitely one of the new enterprises to look out for.

v

The Halal certification is especially important as it helps the products to be exported to many other countries. 29


INTERVIEWS

COOKING OIL

Rice Bran Oil. A cooking oil that offers a lot

FIT FOR KINGS

of health benefits. Good for applies a healthy diet.

........................................................................................................................................................ Today, Thai Edible Oil is the leading rice bran oil manufacturer and exporter of rice bran oil to many countries worldwide, including European countries, United States, China, Japan, Singapore, South Korea, Malaysia, Australia, and New Zealand.

A

t the centre of the Indochina peninsula in Southeast

especially in lowering cholesterol, reducing hypertension and

known as Siam). In that country, the world will find a

led the company to winning the National Innovation Award in

Asia, there sits a country named Thailand (formerly

local company whose never-ending effort in producing excellent cooking oils was so amazing, it has now paid off. Thai Edible Oil

Co. Ltd did not simply rise to stardom with their inventions; they started with something of simple values and transformed it into an award-winning breakthrough.

In the beginning, Thai Edible Oil Co. Ltd was owned by a

giving an overall anti-diabetic effect to our body. This product 2006. In 2010, the company’s King Rice Bran Oil Shortening won the 1st place in the Rice Innovation Award, and its King

Rice Bran Oil Non-Dairy Creamer won the 2nd place in the

same award the next year. They did it again in 2013 with their King Rice Bran Oil Flour.

“Our unique selling point is obviously the health benefits.

Taiwanese merchant. The company was later sold in 1977 and

Only in our rice bran oil you can find Oryzanol that high.

has 3 factories to its name, located in Ayutthaya, Samutprakarn

safely say that our rice bran oil is receiving more and more

from there it was re-established. Now, this 100% Thai company

and Nakhonratchasima. With its Head Office in Bangkok and is currently spearheading the world markets in Australia, New

Zealand, the United Kingdom , the United States of America,

The rice bran that we use is not genetically modified. I can

positive reactions and the health awareness among consumers is significantly growing.”

However, like any other forms of business, simply having

and countless European Union, Asian and Middle East countries,

a good product is far from enough. Marketing is probably the

company so successful? The answer probably lies in its flagship

their product to be heard by the millions from all over the

Thai Edible Oil Co.Ltd has never looked better. But why is the product; King Rice Bran Oil.

King Rice Bran Oil is refined rice bran oil used for cooking.

It contains high Oryzanol which is very beneficial to our health,

30

next important thing that a company must have if they want world. Luckily, it is a skill that Thai Edible Oil Co. Ltd has

at its disposal. “We’ve published our products in magazines, aired them on the radio, and marketed them at booths and


INTERVIEWS

stands in both small and big exhibitions. We have also sent our products to be sold in small markets near offices, school canteens and hospitals.” Keeping themselves updated with the

more-modern technologies, they also do online marketing on the social networking site such as Facebook, for both domestic and international audience, known as King Health Society and King Rice Bran Oil respectively.

There are different levels of demands from the customers

around the world and several other issues that need to be taken care of. For example, in terms of the packaging, some countries

request the products to be packed in cans. “We standardise our

products and at the moment we don’t do Original Equipment Manufacturer (OEM), but we do provide several packaging sizes

based on customer’s requirements ranging from 500 millilitres to 1,000 litres.” Then there are Halal certification issues that could define them as a global food manufacturer. Worry not, though, for they have received various certifications namely;

the Good Manufacturing Practice (GMP), Hazard Analysis and Critical Control Practice (HACCP), ISO: 9001:2000, 1N001, NIA,

On of their visitiors want to know more about King of the Oil. Also explain

and 3R as well as Halal and Kosher. “We’ve had many enquiries on the Halal certification. It certainly expands our market size

Chutamas Rujiravongs presenting their brand new packaging for Rice Bran Oil products.

and reaches global Muslim consumers.”

Despite already producing the world’s major

cooking oil brand, Thai Edible Oil Co. Ltd. still has to overcome a few lingering obstacles in order to remain at the top of the manufacturing

chain. “We still have some issues to be dealt with regarding the local FTA food regulation and inconsistent demands in some countries.

But

with strategic cooperation with the local agents in marketing activities and distributions, I believe we will prevail.”

Our unique selling point is obviously the health benefits. Only in our rice bran oil you can find Oryzanol that high.

31




INTERVIEWS

MADE IN MIDDLE EAST FOR THE WORLD

AUTHENTICITY TO SAVOUR

........................................................................................................................................................ AATCO will constantly strive to excel in delivering products of international quality at an affordable price through continuous innovation of existing resources in technology & human capital.

F

oods will not taste good without the right flavour, while

Management System ISO 9001:2008.

two predicaments have always caused a lot of headaches

are continuously looking for Halal products. It is no longer a

flavours will not be great without authenticity. These

among foods manufacturers and specialists, but it seems that

Ali & Abdul Karim Trading Co. LLC. (AATCO) has managed to

overcome this quandry. Unlike the others, AATCO has Delicio;

“Halal certification is the selling point nowadays. People

mere marketing tool but a basic requirement, if you want to penetrate the global market.”

AATCO and its brand, Delicio will definitely have to

the ultimate definition of authentic wet condiments.

compete with numerous manufacturers out there, and they

the well-diversified Ali & Abdul Karim Group of Companies

people have come up with variants that don’t exist. So in

Started off as traders in 1992, this fledgling company of

(AAKGC) has since flown higher and further with their very own ketchup and over 100 types of other products such as

dipping sauces, spreads, salad dressing, and ethnic sauces. By

letting people taste their products and selling them to various

places ranging from nearby stores to hypermarkets, this family business has now become the most successful manufacturer of

know it. “The segments of the market are getting bigger; more order to compete, we will focus on producing authentic taste

in our products. Everything must be centred around that; from packing and labelling, to the actual ingredients used.” After

all, Delicio takes pride in taste that suits the consumers’ style. That is the only taste we would love to savour.

wet condiments. AATCO products have been exported to more than 43 countries and they will not stop there.

The brand originated from the idea of eating at fast food

restaurants. It is a well-known fact that they use a lot of sauces

and without them the foods might taste too ordinary. However, the problem was not the quantity of the sauces used, but

the quality of them. Anyone could provide sauces and other

additional substances known to humans to make the food taste more interesting, but not everyone is capable of providing

the sense of authenticity in them. With this mission at hand,

AATCO developed Delicio in 2003 and they have never looked back since. KFC, Wendy’s, Subway, Charley’s, Pizza Hut,

Americana, Popeye and Burger King are just a few of many fast food restaurants who believe in the brand.

What makes AATCO even stronger is that all the products

from the company are certified Halal from the South African

National Authority (SANHA). This directly open a lot of doors

for the company to go beyond geographical limitations. Other than that, the 17-year-old company has also been certified

safe by the Food Safety Standards (HACCP) since 2003, the

European Standards BRC (Issue VI) ‘A’ Grade since 2007, and

34

AATC place its famous branded product on their booth at Gulfood 2014


INTERVIEWS

The segments of the market are getting bigger; more people have come up with variants that don’t exist. So in order to compete, we will focus on producing authentic taste in our products.

Geert Buijisman, Chief Executive Officer of AATCCO Preferred Culinary Partner.

35


INTERVIEWS

LIFE IS GREAT, LACTIMA CHEESE MAKES IT BETTER ........................................................................................................................................................ Piotr Romanowski, always making sure

export of high quality & delicious cheese.

Product names speak for themselves - richness and diversity of flavours and attractive graphics. Soon, you’ll find them on the shelves in the shops. Choose the perfect statement for yourself! Find your favorite taste.

C

heese is essential element in Polish cuisine. History has

it that cheesemaking in the country started since 5,500 BC when cheese similar to mozzarella was produced.

Poland is now the 6th largest cheese maker in the world and is the 18th highest cheese consuming country.

Lactima is one of the leading producer of cheese products

in Poland and processes around 100 different types of cheese products, including cheese slices, individually portioned cheeses

(in Mix and Mega Mix variants), cheese spreads, cheese bars and long bars, cheese in pouches, cheese “sausages” (cheese sticks)

and individually portioned cheese slices. In terms of quality, Lactima products are certified Halal by the Muslim Religious

Union of Poland. They are also ISO 9001, ISO 22000, HACCP and BRC certified.

There is a variety of means in which cheese is consumed.

In modern and Old Polish cuisine a cow’s curd cheese (twaróg

36

Halal certification is an important criteria for the products made by Lactima. The certification is obtained from The Muslim Religious Union of Poland (MRU).


INTERVIEWS

aka “white cheese”) is the quintessential dairy product. Its meaning and popularity are comparable to the role that feta cheese plays in Balkans and Near East. On the other hand sheep’s dairy products are known very well in Polish mountains (Tatra Mountains), where senior shepherds produce smoked

ewe’s milk cheese called ‘oscypek’ and some other kinds of salty, sheep’s milk cheeses. Thanks to a unique taste and the traditional background, cheese in Poland has evolved into ‘must haves’ for most dinner tables in Europe; an experience replicated perfectly by Lactima in their products. This fact is

attested by the awards they’ve won in the Polish International Food Fair and the Bulgaria Food Fair.

Starting as a joint-venture between Polish and Dutch

companies, Lactima Ltd. – established in 1989 – is now a wholly

Polish-owned company. According to their export manager, Mr. Piotr Romanowski, Lactima began producing processed cheese

in 1992 in a modern ecologically clean production plant in

Morag within the region of Warmia and Mazury in northern Poland.

Lactima exports its products to many countries including

Malaysia, Singapore, Korea, Japan, China and Hong Kong. In

One of the visitors stopped by to check out Lactima cheese.

the Middle East, Lactima products are available in Amman, Saudi Arabia and Iraq, while in North Africa they can be found

in Libya and Algeria. Their current export volume is 10,000 tons

annually with a view to even larger growth as more countries accept Lactima irresistable cheese offerings.

Confident of their products, Lactima is consistently upgrading

their technologies and aims to be in the forefront of traditional

and premium cheese products that is not only of excellent quality but also reasonably priced. In this sense, the company is

The future does look bright for Lactima Ltd. and there are

many operations have been planned to expand its market. Hopefully we will be seeing their products soon in many other countries.

Various range of cheese, occupy every ocassion for types of your food.

optimistic of their growth prospects.

37



39


INTERVIEWS

CARRYING QUALITY, FRESHNESS AND TASTE

FRUITFULLY YOURS

........................................................................................................................................................

Waheed Ahmed, standing proud behind their succesful products. Fresh fruit is always a business for him.

IAC is a reputed name to reckon with in the field of horticulture produce. The core of business is to produce, fresh fruits, vegetables, fruit pulp / puree, paste, fruit concentrates, domestically as well as internationally and their specialties are Mango and Kinnow (Mandarin) apart from a wide range of fruits and vegetables produced in Pakistan. Iftekhar Ahmed & CO was founded in 1960, and it is a family-

also use the fruit to create juice, pulp, etc. The most demanded

owned business in Pakistan. Mr. Waheed Ahmed, the Director

product of IAC is fresh mango and mango pulp, because fresh

company business in 2001. IAC owns the first largest plant in

a pure taste and high sweetness. Aseptic Chaunsa Mango

pulp/concentrate, Tomato paste and Dates & Clear Apple juice

Desi mango Concentrate, Aseptic Guava Concentrate, Aseptic-

The philosophy behind IAC is: To generate premium quality

Concentrate, Aseptic Tomato Paste, Frozen Mango Pulp (1 Kg

of Marketing, is the youngest of three sons, and he joined the

Pakistan mango is well known across the world, possessing

Pakistan, which processes (Aseptic) Mango, Guava, Banana

Concentrate, Aspetic Sindhri Mango Concentrate, Aseptic

concentrates for a domestic and exported market.

Clarified Apple Juice Concentrate, Aseptic Banana Puree/

products, supply domestically and overseas, provide excellent

HDP Packaging), Fresh Fruit (Mango, Kinnow (Mandarin) and

customer service, offer competitive prices and long-term

Fresh Vegetable (Onion, Potatoes).

products that consist of fresh fruit and ingredients, and

are currently building a second factory in Punjab. While each

Gulfood, FIE, Fruits Logistica and World Juice. The business is

studying other cultures in order to produce a product more

customer-oriented focus. IAC produces over 78 all-natural

As the reach of IAC expands, so does its industry, and they

promotes products in main trade fairs, such as Anuga, SIAL,

country in the world has a different profile, IAC is currently

also one of the sponsors in Food Congress in Hong Kong.

suitable for everyone. They are currently exporting to over 40

IAC was inspired to produce fruits and natural products, and

40

countries, including Europe, EEC countries, Persian Gulf, Africa,


INTERVIEWS

Canada, UK, Netherland, Germany, Hongkong,

Asia, Far East, South Asia and the Middle East.

IAC is looking to export to America in 2015. The

company has received a Best Export Award as well as a Quality Award. v

IAC has been using a Halal certification from

Pakistan, Jamia Markaz-e-Uloom-e-Islamia for about 3-4 years, and perhaps will apply for

additional certifications in the future. Some other certifications behind IAC are KOSHER, ISO 22000, ISO 9001,

HACCP, FSSC 22000, SEDEX and

FDA, and the company is currently targeting the France Market, for SIAL Paris. The crowd seems to

like what they have to offer. IAC

offers some honest advice to business

owners and aspiring entrepreneurs: Do a

good and honest job. It is the food industry

and we should focus on quality at all times.

The Muslim religion has taught that in order to

have a successful business, one must be honest in all endeavors.

While each country in the world has a different profile, IAC is currently studying other cultures in order to produce a product more suitable for everyone.

Healthy mango pulp is the only the ingredients for this deliciously fresh drink.

41




INTERVIEWS

100 years, Sardines Porthos keeping the vintage of traditional food of Portugal, Sardines, now in canned.

FROM PORTUGAL TO THE WORLD

A TRADITION OF SARDINES

........................................................................................................................................................ Mr. Claudio Ribeiro, the commercial manager for a leading canned-fish company Conservas Portugal Norte, Lda was interviewed on his views about the success and challenges facing the company. Q: Tell us More About Conservas Portugal Norte, Lda

A: The company was established in 1912, is a family-run

company concentrating on the export market. Its focus has been on selling to wholesale importers (B2B). We are now

beginning to concentrate on the retail market, selling direct to

consumers (B2C). Our products include canned sardines, tuna, mackerels and other types of fish that are flavored in various dressings and comes in a few sizes. We have partners and distributors in various countries.

Q: What Triggered the Establishment of the Company?

A: The oceans around Portugal are famous for their

sardine fish. Due to their abundance, there were initially 200 companies specializing in canned sardines in the old days. Nowadays, we are one of the remaining ones because our products have great taste and flavor.

Q:How Big is Conservas Portugal Norte, Lda?

A: Beginning as a small family run shop, we have grown

to about 16 factories. Our processes have been as traditional as when it first started and there are not many changes that

were made because we wanted to maintain that home cooked

44


INTERVIEWS

feel and relish. One of the production plant is located in

Matosinhos – Portugal, which is nearby a fishing port, which grants a continuous daily supply of very fresh fish. Q: Tell us More about your Production Technology

A: Conservas Portugal has successfully managed to combine

new production technologies together with the Portuguese tradition of maintaining quality in canned fish. It’s very healthy food because there are no added preservatives

and fish is rich in omega acid. Of course, there are a lot of

competitors but we employ different strategies for different countries. Our products appear in The Philippines, China, United States, South African and England.

We have at least 60 products – divided into to 3 categories

Mr. Claudio Ribeiro, Commercial Manager, of Conservas Portugal Norte.

- canned tuna, canned sardine and canned mackerel. Canned Portuguese sardine in olive oil is the most well-known product that we have. This product was inspired by a

traditional recipe that we have in Portugal, and that is very

important because we are introducing to the world something close to our hearts.

Q: Tell us More about your Certification Standards and SIAL

deals

A: We have Halal certification from the Halal Institute of

Portugal. We also have ISO, BRC and HACCP certification.

We will apply for other certification if the country we export to needs a specific certification. Our unique selling point of our product is the quality of our sardine. The world knows

that the best sardine is from Portugal. The sardine species in

Portugal Sea is different from others, which makes it unique. It’s an ideal fish to make our products. In the past we export

to Lebanon, Now we are starting to export to the Middle East, Macau, Hong Kong, South China, Philippines, Europe, South African and Canada.

We have participated in SIAL and now in Dubai because

we see the potential for our products to grow. Based on our

studies, there are big margins to be made in the Middle East and United States.

Our concern is the oceans. They are our biggest supplier.

We need to care for the stock of fish so that we are ensured

of continuous supply of quality fish. As it is, price is not the determinant factor of our sales. Anybody can lower their

price but the big question is are they selling quality products like we are? For us, quality is not a problem because we

ARE the quality. We’ve have received numerous awards to

prove this. In fact, for four years in a row, we have received commendation for being an excellent company producing excellent products.

The crowd in SIAL Paris is very good this year, our

Portuguese pavilion is very good and we have made lots of

contacts. This exhibition is like ANUGA and other trade fairs, and we think 2015 will be a very good year. SIAL China is very good for us but SIAL Paris is the best so far. Q: Tell us about your Growth Projections

A: We are a medium sized company and we prefer to grow

in a sustainable manner. Turnover last

year was almost EUR7 million. 85% of it was from

international markets as we had concentrated on exports.

Volume was 23 million tins consisting primarily of sardines.

We will apply the other certification if the country we exported needs a specific certification. Unique selling point of our products is the quality of our sardine.

Q: How do you Rate Portuguese Sardine in Relation to Others? A: We like to let people know that sardine from Portugal

is different from others and you should try it and you will

know because it’s really different, but if you’re really need to choose, choose Portugal of course.

45




INTERVIEWS

SNACK CROPS POPCORN

Mr. Sergio E Casas, President, with 20 years of experience in commercialization of popcorn.

MAKES BUSINESS GROW

........................................................................................................................................................ The naturally favorable agricultural conditions of the country, in addition to the highly technical qualifications of its farmers - who are equal in standards to the best in the world - have put Argentina in its leadership position. From the start, Sergio Casas, president of Snack Crops S.A.

was convinced of the potential of specialty crops. He was then a bright 24 years old director of Cerealzaga S.A. which is a

subsidiary of the renowed Argentine argriculture company, Alzaga Unzue. Given a free hand by them, Casas made a

decision to procure two popping corn hybrids from Crookham of Idaho.

“Popcorn was one of the specialty crops we decided on

because growing it is like growing corn, a crop Argentina has

Argentina to take opportunity of Mercosur, a regional trading bloc comprising Argentina, Brazil, Paraguay, Uruguay and Venezuela that promotes free movement of goods, people

and currency. In 1994, Weaver Popcorn started operations,

exporting popcorn out of Argentina. The rest, as they say, is

history. Argentina became the world’s top exporter of popcorn and Casas even received an exporter’s award on behalf of Weaver Popcorn from the President of Argentina himself.

In 2004, Casas started Snack Crops with Baibe S.A. relying

ample experience with – but with added value. Additionally,

on his experience with specialty crops. After 10 years in the

companies aren’t involved in, so we wouldn’t have to compete

sunflower seeds (SUNNY brand) and chickpeas (DON

popcorn is a niche market that the world’s large grain

with giants. Our objective back then was to export popcorn to

the world’s second largest popcorn consumer ie Brazil”, he said enthusiastically.

At that time, Brazil was importing most of its popcorn

needs from the US. Casas having strong business acumen

convinced Weaver Popcorn of Indiana to establish operations in

48

market, they are now leaders in popcorn (SNACK brand),

GARBANZO brand), and are now introducing a new product – chia seeds (CHIA PLUS brand). Chia seeds are known

worldwide as a “super food” because they are the greatest

natural vegetal source of Omega 3 and also contain protein,

vitamin C and B Complex vitamins, and minerals such as iron,

calcium, manganese, potassium, zinc and selenium), as well as


INTERVIEWS

antioxidants, a high fiber volume, carbohydrates and Omega

6. Their chia seeds are the conventional black type of the best quality and are 100% natural, produced in Salta Province in northern Argentina.

Located in Pehuajo, 360km west of Buenos Aires in

Argentina, Snack Crops S.A. is a 100% Argentinian enterprise that leads the way in the production, processing and export of specialty crops. They are inspired to produce healthy

snack products of the highest quality at an attractive market price. Their products are grown with less fertilizer, because in Argentina the soil is very rich. All their products are

presented in a variety of packaging depending on the desires of the consumer. Packaging sizes for consumers range from 200g to 1kg. Their products are also available in for bulk purchases, with sizes including 10kg, 20kg and 22.68kg (50lb). Private labels are also available from them.

To add to the attraction of their healthy products, Snack

Crops S.A. has been certified BRC, ISO 22000 and ISO 9001. They are also Halal-certified in Argentina and are proud to note that they serve their products to Arab countries. They believe that Halal certification is essential in penetrating

Muslim markets as it is proof that their company is sensitive towards the country’s culture, beliefs and needs.

Snack Crops S.A. currently exports their products to Egypt,

Syria, Lebanon, Jordan, Saudi Arabia, Qatar, the UAE,

Indonesia, the Philippines, Malaysia and India, among others. They are also targeting to export to China. Catering more

for the B2B segment of the market, Snack Crops S.A. supply to large manufacturers, wholesalers and distributors. The

volume of export product is 45,000 metric ton per year to more than 70 countries.

They believe that there is a trend of continuing growth in

their industry, as nowadays people seek a healthy alternative

to regular snacks. Popcorn is an excellent alternative as it can

They believe that Halal certification is essential in penetrating Muslim markets as it is proof that their company is sensitive towards the country’s culture, beliefs and needs.

be flavoured to be sweet (chocolate and caramel) or savoury (chilli, wasabi, pepper and salt), and it can also be mixed with nuts and other healthy snack options. Chia seeds are rising in popularity due to their versatility.

Snack Crops S.A. received

the Best Agro Food Industry Business Award in 2013

in Argentina; awarded by

the influential newspaper company, La Nación, and the national bank Banco Galicia.

49


INTERVIEWS

Wendy Tran and Jack Mo, showcasing their best-selling drink products.

100% NATURAL BEVERAGE FROM VIETNAM

HEALTHY AND FRESH JUICE

........................................................................................................................................................ RITA now has become a reputable brand in Vietnam and on sold at supermarket, With the establishment of RITA deputitive in China, Southeast Asia, Cambodia, Laos, Africa, Europe RITA is ready to expand worldwide. Over a thousand different types of drinks in more than ten

Rita Food & Drink Co. Ltd’s success is mainly attributed to

categories, Rita Food & Drink Co. Ltd has come a long way

their proximity to tropical fruits abundant in South East Asia

servicing the local market, selling directly to consumers in a

over a thousand products including OEM beverages. Their

since a decade ago. Back then in 2004, the company was

B2C model. However, potential was quite limited and growth was negligible.

Four years later, Rita Food & Drink Co. Ltd shifted their

focus on the export market and invested heavily in research and development to refine and enlarge their product range.

Despite difficulties in terms of brand recognition, the company maintained an aggressive approach to promotion which eventually yeilded them positive results.

50

and comprehensive R&D. This had enabled them to produce drink categories include energy drinks, coconut water, aloe

juice, soy milk, fruit juices, soft drinks, coffee, birds’ nest, non alchoholic beer, diet drink and many others. Their B2C model was minimised while the business to business (B2B) model is given priority.

A major consideration to their progress was using internet as

a marketing tool and participation in international food fairs

such as Gulfood in Dubai, Anuga and SIAL Paris. Exposure to


INTERVIEWS

the international market has made Rita Food & Drink Co Ltd very responsive and flexible to the needs of their customers;

being able to cater to different taste palette from all over the world, a fact they pride themselves on.

Rita Food and Drink Co. Ltd is ISO 22000 and HACCP

compliant, as well as FDA approved. They are also certified

Halal by the Vietnam Halal Certification Agency and JAKIM. They view Halal status as important in convincing people

to accept their product, particularly in Arab countries. The

company currently exports to the African continent, Europe, America and Asia, including Malaysia where they sell OEM

energy drinks. Their products can be found at Disney, Metro

and Walmart as they manufacture beverages for Coco Bonge, Sokey and Amazonia Fruit.

In addition, penetration into the various markets highly

depend on packaging of which Rita Food and Drinks Co. Ltd

has made significant investments. The company gets a rough turnover in sales profit of more than USD5 million per year, and they exports 16-17 containers monthly.

The company has opted for Halal from Jakim that is widely recognized in different countries, Halal from Vietnam, ISO 22000, FDA Approval and HACCP.. Certification of the products is highly critical as it helps in recognition of the branding in various countries.

Rita Food, exporter of many different kind of drinks for nearly 10 years.

51


HALAL TIPS

REASONS TO CARE ABOUT

Where Your Food Comes From?

In a world of ‘pre-packed’, ‘freshly sealed’, ’ready-made’ ‘pre-cooked’, ‘pre-grated’ convenience, it’s sometimes hard to know exactly how your food makes it from its origins, onto your plate. Knowing where your food comes is important but it simply means taking the time to think about the food you eat throughout its whole lifecycle; from how and where it’s made, how it is packaged and transported, to where you buy it from, the ingredients it contains, whether or not it’s good for you and even how you go about eating it. Taking the time to know what you’re eating is important. Here is the list of why should we be particular about this matter.

BIG CORPORATIONS DON’T HAVE YOU IN THEIR BEST INTEREST Some food corporations put a lot of salt, sugar and fat in our diet because it is cheap, fast and easy. Does this include healthy? Nope- and if you saw what it takes to add salt, fat and sugar into ‘food’, you probably wouldn’t even want to eat it.

YOU MAY END UP SPENDING MORE ON YOUR HEALTH (OR ILLNESS) CARE Spending less of our income on food doesn’t necessarily make it good for us. In fact, the less we spend on food, the more we spend on health care. Today, 9.5% of our income goes to food, the cheapest it’s ever been for us in the U.S. — a proud achievement of government-backed commercial agribusiness, but we’re not any healthier from eating cheap, over-processed, packaged foods

52


HALAL TIPS

KNOWING WHAT’S FED TO ANIMALS IS KNOWLEDGE OF WHAT’S BEING FED TO YOU Most people make a stink about commercial farmers that give antibiotics to animals because eventually those antibiotics will not work for you. This is just the tip of the iceberg when it concerns what animals are being fed. Need I remind anyone of mad cow disease caused by cows given feed mixed with diseased animal parts? That issue may be in the distant past, but did you know that grass-fed cows don’t get sick the way corn-fed animals do?

TO DETERMINE WHAT IS ACTUALLY WORTHY OF A ‘FOOD’ LABEL Much of what you see is not worthy of the term “food”; instead, they are edible food-like substances. Almost everything Americans eat contains corn in the form of high fructose corn syrup, corn-fed meat, and corn-based processed foods, the staples of our modern diet.

BECAUSE OUR GOVERNMENT DOES NOT SUBSIDIZE HEALTHY FOOD The American food system is built on the abundance of corn — an abundance perpetuated by a subsidy system that pays farmers to maximize production. What this translates to is that you will have to do your own homework — expensive television commercials won’t be advertising local farmer’s markets or healthy organic fruits and vegetables. You have to overcome the ‘outta sight, outta mind’ concept by taking the first steps towards putting information and resources about Source: myhalalkitchen.com

food on your radar at all times.

53


FEATURED MERCHANTS

featured gold merchanTS HALAL confectionary & biscuits Total Bun Supplies Sdn. Bhd Dedicated to serve our clients’ needs; with the vision of being an international supplier of unique bakery and confectionery products high in nutritional value. Our mission

perfect food manufacturing sdn bhd PERFECT FOOD is the manufacturer of Julie’s biscuits. The brand Julie’s has been in the Malaysian market since 1982. Through years of aggressive marketing and widespread distribution, Julie’s has become a household name in the country today.

is to produce and market high-end bakery products for both

Products: Premium Biscuits

local and overseas market at a reasonable price.

Country: Malaysia

Products: Bread, Bun, Frozen

Website: www.perfect-food.com

Country: Malaysia Website:

www.totalbun.com.my

Tai Thong Food Manufacturing Sdn. Bhd. Tai Thong Group is famous for its exquisite Hong Kong style Chinese cuisine that’s sure to satisfy even the most discerning taste buds.Our award-winning master chefs

Hup Seng Perusahaan Makanan (M) Sdn. Bhd. The principal activity of HSPM is the manufacturing and sale of biscuits. The products manufacture by HSPM is to cater for the entire local and as well as international market. With an international market coverage of 51 countries that spans into Asia, Africa, Oceanic, Europe and North America.

have continuously perfected the ever growing menu of our

Products: Cookies, Snacks, Biscuits

culinary delights since 1971.

Country: Malaysia

Products: Yolk paste, Lotus Paste, Red Bean Paste

Website:

www.hupseng.com

Country: Malaysia Website: www.taithong.com.my

HALAL cooking oil incube edible oil industries

Yu Ai Food Industries Sdn. Bhd. Yu Ai Food Industries Sdn. Bhd. was established in 1980 from a small food filling company with most popular filling - Coconut Jam (Kaya). In 2004, Yu Ai shifted its operation to Balakong and added high technology machineries, equipments and embarked on product quality improvement.

Products: Food fillings, Mooncakes, Cookies Country: Malaysia Website:

54

www.yu-ai.com.my

The core business of the Company in the initial years was trading Palm Oil products and as time and business progressed the Company moved into the business of import/ export of Palm Oil and chemicals.

Products: Cooking Oil, Animal Feeds, Bakery Country: Malaysia Website:

www.incube.com.my


FEATURED MERCHANTS

universal nutri beverage sdn bhd

erapoly sdn bhd ERAPOLY has since built a healthy based and strong bonding

Universal NutriBeverage Sdn. Bhd. produces a variety of

with both sister factories, suppliers and customers.

cordials, fruit juice concentrates and ready-to-drink juices

With the mission of “FAST & FOCUS”. It had been our

that are of premium quality. Utilising the latest technology

philosophy for taking every enquiry and development with

and strictly adhering to the highest of production quality

full dedication and courage.

standards

Products: Oil & Fats, Milk Powder Dairy Creamer,

Products: Fruit Drink Base Concentrate

Country: Malaysia

Country: Malaysia

Website:

Website:

www.erapoly.com

HALAL beverages & juices deluxe rich sdn bhd DELUXE RICH manufactures energy drink, fruit juices in Aluminium can, Tin Cans and PP Plastic Bottles. gradually expanded its core business and committed in ensuring

www.nutribev.com

sin yoon leong white coffee The company’s history can be traced back to 1937 when Kedai Kopi Sin Yoon Loong was founded. With over 70 years of experience in providing high quality coffee beverages using premium selected coffee beans, Sin Yoon Loong is the pioneer and the true symbol of “Ipoh White Coffee”.

excellent standard operating procedures of quality and

Products: My Coffee 3-in-1, My Coffee 2-in-1

hygiene.

Country: Malaysia

Products: Bottled drinks, Canned drinks

Website: www.mycofe.com.my

Country: Malaysia Website:

www.daganghalal.com/deluxerich

harvest prime corporation Looking for an easy way to increase your intake of fruits and vegetables as well as help the nutrient quality of your diet?

in-comix food industries sdn bhd In-Comix Food Industries Sdn Bhd is the leading instant coffee mix manufacturers in Malaysia. Our main product are the trend setting 3-in-1 coffee mixture and instant cereals.

Harvest Prime Pte Ltd have come up with homemade recipe of avocado smoothie and avocado ice-cream.

Products: Cookies, Snacks, Biscuits Country: Malaysia

Products: Avocado Smoothie, Avocado Ice Cream

Website:

www.daganghalal.com/incomix

Country: Singapore Website: www.harvestprimecorp.com

55


FEATURED MERCHANTS

halal vegetables & ingredients marine gold marketing

HALAL PREMIX / INSTANT FOOD scc food manufacturing

Marine Gold Marketing Sdn Bhd is a company specialist

SCC Food Manufacturing Sdn Bhd was established in

in Hybrid F1 super sweet corn farming and production of

2009. The company manufactures food premixes & instant

quick-frozen vegetables, fresh vegetables and fruits process-

beverage premix in PP Nylon bag and aluminum bag. Over

ing. For over 20 years experiences in sweet corn farming and

the years, the company have been developing more than 15

benefit from the natural resources

kinds of premixes in order to meet customers’ demands.

Products: Corn products and Tipco Juices

Products Fried Chicken Mix, Fried Chicken Mix

Country: Malaysia

Country: Malaysia

Website: www.mascorn.com

Website: www.sccfm.com.my

Halal frozen food QL Foods Sdn. Bhd

HALAL SNACK FOODS rico food industries sdn bhd

Enjoy this new range of enticing and delicious seafood prod-

Manufacturer & exporter of candy toys, sweets, jelly, pud-

ucts from Malaysia’s largest and leading seafood manufac-

ding, chocolate, cereal, snack and etc. Currently, their prod-

turer. Prepared exclusively from selected fresh marine fish

ucts are not only marketed in Malaysia, Sabah and Sarawak

source, these products are fresh, nutritious and delicious.

but also exported to Australia, UK, Korea, China, UAE, Saudi Arabia and etc.

Products: Seafood Products

Products: Candy toys, Sweets, Pudding, Jelly

Country: Malaysia

Country: Malaysia

Website: www.qlfoods.com

Website: www.guanxeng.com

Sanabil Marketing & Suppliers

Want to be featured here? Register with us and get more privileges!

Sri Ani Premium managed by Sanabil Marketing & Suppliers is established as one of favourite Malaysian authentic ethnic food since in year 2007. We are manufacturer, distributor and also specialized in Halal Frozen Food with quality gourmet pastry product.

Products: Roti Boom, Frozen Food Country: Malaysia Website:

56

www.sanabilgroup.com

Join the Halal Network Expand Your Business Further


TRADE FAIRS

FOOD & BEVERAGE TRADE FAIRS 2015 The world’s leading food fair for the retail trade and the food service and catering market JANUARY Penang International Halal Expo & Conference 2015 30th January – 1st February SPICE, Malaysia

FEBRUARY Gulfood 2015

8th – 12th February Dubai World Trade Centre, UAE

LOHAS Expo 2015

5th – 7th February Hall 5FG, Hong Kong Convention And Exhibition Centre, China

Vegetarian Food Asia 2015

5th – 7th February Hall 5FG, Hong Kong Convention And Exhibition Centre, China

MARCH Foodex Japan 2015

3rd - 6th March Makuhari Messe, Chiba City, Japan.

APRIL Malaysia International Halal Showcase 2015 (MIHAS)

1st - 4th April Kuala Lumpur Convention Centre (KLCC), Malaysia

Halal Expo Europe 2015

15th - 16th April Beursgebouw Eindhoven, The Netherlands

MAY SIAL China 2015

6th – 8th May Shanghai New International Expo Centre, China

Thaifex 2015

20th – 24th May IMPACT Exhibition and Convention Center, Thailand

WorldFood Azerbaijan 2015

21st – 23rd May Baku Expo Exhibition and Convention Center, Azerbaijan

JUNE Malaysian International Food & Baverages 2015 (MIFB)

11th – 13th June Kuala Lumpur Convention Centre (KLCC), Malaysia

AUGUST Food Ingredient South Africa 2015

25th – 27th August São Paulo, Brazil

SEPTEMBER World Food Istanbul 2015

3rd – 6th September Istanbul Expo Center CNR Expo, Istanbul Turkey

Food and Hospitality Oman 2015

7th – 9th September Oman International Exhibition Centre, Oman

Food Hotel Malaysia 2015

29th September – 2nd October Kuala Lumpur Convention Centre (KLCC), Malaysia

OCTOBER Anuga 2015

10th – 14th October Cologne, Germany

57


Harvest Prime Corporation 10 A n s o n Ro a d # 2 9 - 0 5A , Sin g a p o re 079 9 03 Te l : + 6 5 9116 6 870 Fa x : + 6 5 625 0 98 64 Em a il : dd cch e n 0 6 @ g m a il . co m w w w. h a r v e s t p r im e co r p . co m


To give your business a competitive advantage contact Wong Soo Soon at wong@innovami.com

Innova mexico advert.indd 1

5-4-2011 11:51:29


SHOWCASE SHOWCASE

HALAL SHOWCASE MARINE GOLD SDN BHD

MASCORN FRESH PEEL WHOLE KERNEL

MASCORN SUPER SWEET CORN

Gold Merchant

TIPCO SHOGUN

TIPCO BROCCOLI

TIPCO ALOE VERA

SCC FOOD INDUSTRIES SDN BHD

COOK MASTER FRIED CHICKEN ORIGINAL

COOK MASTER FRIED CHICKEN SPICY

Gold Merchant

COOK MASTER NASI AYAM

COOK MASTER NASI BERIANI

COOK MASTER NASI LEMAK

ERAPOLY OILS & FATS SDN BHD

BAHARAN GHEE

COOKING OIL

Gold Merchant

E.R.A EVAPORATED MILK

E.R.A SWEETENED CONDENSED MILK

HARVEST PRIME CORPORATION

AVOCADO ICE CREAM

60

TOP SOAP

Gold Merchant

AVOCADO SMOOTHIE


SHOWCASE SHOWCASE

HALAL SHOWCASE PERFECT FOOD MANUFACTURING (M) SDN BHD

Gold Merchant

BISCUIT ASSORTIES

LL CHOC 500G AR 14-3D

JULIES PEANUT BUTTER 540G

LEMOND CHEDDAR CHEESE(180)3D

CHIP CHOCO 200G 3D

AERIES PURE BIRD NEST (M) SDN BHD

BRAHIMS BRIYANI RICE PASTE

BRAHIMS PERCIK SAUCE

BRAHIMS TANDOORI PASTE

BRAHIMS TOMATO CHICKEN WITH CARROTS

HYT FOOD INDUSTRIES SDN BHD

DIOLET HARMONY

EMPRESS MAGIC

SCARLET SNOW

FIKRISZ (M) SDN BHD

EXPRESSO COFFEE

WHITE COFFEE

61


SHOWCASE

SHOWCASE

HALAL SHOWCASE PASSION HERBS SDN BHD

QROYALE

QLEAN

QLICIOUS

QCAFE

QDELIGHT

CURRY CHICKEN PASTE

NYONYA SEAFOOD SAUCE

MARMITE SAUCE

KOW KOW SALTED BROAD BEANS

KEN KEE DEEP FRIED SALTED GREEN PEAS

NATURE B ORGANIC A.MANGIUM HONEY

NYOLIKE MARKETING

SATAY SAUCE

KAM HEONG PASTE

KEN KEE (M) SDN BHD

KOW KOW SNACKS SHANTUNG PEANUT

KOW KOW SNACKS MIXED NUTS

KARA MARKETING (M) SDN BHD

MACKEREL TOMATO SAUCE

62

NACO COCONUT CREAM

WIZEFOOD COCONUT PASTE

KARTA COCONUT WATER


SHOWCASE

SHOWCASE

HALAL SHOWCASE SANABIL MARKETING AND SUPPLIES

ROTI BOOOM WITH CHEESE

ROTI BOOOM ORIGINAL RECIPE WITH CHICKEN FLOSS FILLING

ROTI BOOOM ORIGINAL RECIPE WITH ANCHOVIES FLOSS FILLING

ROTI BOOOM ORIGINAL FLAVOUR

ROTI BOOOM WITH BEEF FLOSS FILLING

NATURE REMEDY SDN BHD

JOLIE BIRD’S NEST WITH ROCK SUGAR

EZ BLACK FUNGUS DRINK

KUR’MAS ROOIBOS LEMON TEA

EZ HEARTLEAF & RED DATES HERBAL DRINK

KUR’MAS KURMA & BAEL FRUIT DRINK

1BIOWORLD SDN BHD

1 BIOWORLD 4 IN 1 SEAWEED COFFEE

1 BIOWORLD AGARWOOD SEAWEED BODY SHAMPOO

1 BIOWORLD SEAWEED CAPSULE

FOODS WISE NETWORK SDN BHD

VEGETARIAN RENDANG CURRY

VEGETARIAN MUTTON CURRY

VEGETARIAN ASSAM COD FISH

63


SHOWCASE SHOWCASE

HALAL SHOWCASE COCOSONG FOOD INDUSTRIES SDN BHD

KOOL KACTUS NATURAL PINEAPPLE JUICE

KOOL KACTUS NATA DE COCO IN MANGO JUICE

KOOL KACTUS NATA DE COCO WITH PINEAPPLE

MAGIC POT MIXED BERRIES FRUIT DRINK

MAGIC POT SOURSOP & MANGOSTEEN FRUIT DRINK

LIFESTYLE VENTURES SDN BHD

PICKLE RELISH SWEET RELISH

PICKLE GREEN CHILI

DILL RELISH

PICKLE RED CHILI

CELINE BOXES

BATEEL STELLA BOX

BATEEL CAMEO ROUND BOX

STRAWBERRY CHOCOLATE BUTTER COOKIES

LONDON ALMOND BUTTER COOKIES

BATEEL ASIA SDN BHD

BATEEL CROCO BOX

TAI LOONG FOOD INDUSTRIES (M) SDN BHD

STRAWBERRY JAM BUTTER COOKIES

64

RED CHERRY BUTTER COOKIES


SHOWCASE

SHOWCASE

HALAL SHOWCASE MAMA G FOOD INDUSTRIES

SAMBAL KACANG BOTTLE

SAMBAL GORENG BOTTLE

PES DAGING BOTTLE

SAMBAL BERAPI BOTTLE

PES IKAN BOTTLE

HAJEE ESSA SDN BHD

TOOBA SINDHI BIRYANI MASALA SPICE MIX

TOOBA PLUM CHUTNEY

TOOBA GARLIC PASTE

TOOBA MANGO PICKLE

TOOBA HOT SAUCE

KIRA HAQ GLOBAL MARKETING SDN BHD

HONEY PLUS HONEY DRINK

PURE HONEY KIRA HAQ

MAN CAMPRO HERBAL HONEY 5 IN 1 KIRA HAQ

VIGI GRIP HERBAL HONEY 5 IN 1 KIRA HAQ

PERMATA ALWAHYU SDN BHD

SERIHALWANY 90G OAT CHOCO COOKIES

SERIHALWANY 90G CHOCO CHIPS COOKIES

SERIHALWANY 90G FULL CHOCO COOKIES

CHACKY'S 100G MOIST CHOCOLATE CAKE

65


HALAL BODIES CERTIFICATION BODIES

FOREIGN HALAL CERTIFICATION BODIES AUSTRALIA

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

Islamic Centre of The Argentine Republic 3053 San Juan Ave, Capital Federal, Argentina.

Adelaide Mosque Islamic Society of South Australia 20 Little Gilbert Street, Adelaide S.A 5000, Australia. Mohd Farid Ismail

Tel: 0882316463 | Fax: 82316443

Islamic Association of Geraldton

Geraldton Mosque, 172 George Road Geraldton, Western Australia, 6530 Australia.

Haji Daftie Hj Abdul Kudus

Tel: 61-08-9664-1318 | Fax: 61-08-9664-1318

Islamic Association of Katanning Inc

P.O Box 270, Katanning, Western Australia 6317. Alif Mydie

Tel: 61-8-9821 2627 | Fax: 61-8-9821 2627

Islamic Co-ordinating Council of Victoria (ICCV)

155 Lygon Street, East Brunswick, Victoria 3057 Australia. Refik Koyu

Tel: +61 393805467 | Fax: +61 393806143

Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA) Unit 1, 35-37 Harrow Rd Auburn NSW 2144, Australia. Mughtarulah Sadien

Tel: +61-29643 7775 | Fax: +61-29643 7776

Julio Husain Made / Issam Sibai

Tel: +54-11-4931-3577 | Fax: +54-11-4931-3577 #106

BANGLADESH Islamic Foundation Bangladesh

Baitul Mokarram National Mosque Dhaka, 1000 Bangladesh. Shamim Md. Afzal

Tel: +880 2 9559643 | Fax: +880 2 9563397

BELGIUM Halal Food Council of Europe (HFCE)

4 Rue De la Presse 1000 Brussels, Belgium. Prof. Dr. Hj. Mohamed Sadek

Tel: +32 2227 1114 / +32 2227 2728 | Fax: +32 2218 3141

BRAZIL Federation of Muslims Associations in Brazil

Rua Tejupa, 188 CEP 04350-020, Sao Paulo, Brazil. Muhammad Al-Zoughbi / Nizar Adel El Ghandour

Tel: 55 11 5031 0810 / 55 11 5031 1536 / 55 11 5031 6586

Centro de Divulgaҫãodo Islam Para América Latina (CDIAL)/Islam Dissemination Center for Latin America R. Henrique Alves dos Santos, 161 Vila Euclides – Sbc,

The Perth Mosque of Western Australia Incorporated

CEP 09725 530, Brazil.

427-429 William Street, P.O Box 106 Aberdeen Street Perth WA 6003, Australia.

Mohammad Ayub Khan

Tel: +61 08 9444 3648 | Fax: +61 08 9443 1157

Australian Halal Authority & Advisers (AHAA) Unit 7, 1830 Albany Hwy, Maddington WA 6109, Australia.

Muhammad Wasif Mirza

Tel: +61 08 9452 0187 | Fax: +61 08 9452 0187

Al-Iman Islamic Society

173 Johnston Street, Collingwood, Victoria 3066, Australia. Mohamed Ahmed

Tel: +6103 9417 6585 | Fax: +6103 9416 2965

AUSTRIA Islamic Information and Documentation Center A-4050 Traun,Theodor Körner Str. 10 A, A-1010 Vienna 1, Sterngasse 3 Austria. Günther Ahmed Rusznak Tel: +43 699 884 658 04

ARGENTINA The Halal Catering Argentina

San Nicolas 1061 – (1407) Buenos Aires, Argentina. Gustavo Khalil

Tel: 54-11-4672-1682

66 66

Ahmad Ali Saifi

Tel: 0055 11 4122 2400 | Fax: 0055 11 4332 2090

CANADA Halal Montreal Certification Authority

1510,Chemin Chambly , Suite 270 Longueuil, J4J 3X5 ( Quebec), Canada. Taibi Baaja

Tel: +(514) 296 7360 | Fax: +(450) 332 7072

CHINA Shandong Islamic Association

5th Floor, San'fa Building No 57, Luoyuan Avenue,

Lixia District, Jinan City, Shandong Province, China. Sulaiman Zhang Ruizheng

Tel: 86 531 86912564 | Fax: 86 531 86916253

China Islamic Association

103 Nan Heng West Street Xuanwu District, Beijing, China. Hj. Abdullah Ma Wen Hua

Tel: 8610-63533727 | Fax: 8610-63529483


HALALBODIES BODIES CERTIFICATION

FOREIGN HALAL CERTIFICATION BODIES .....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

ARA Halal Development Services Center Inc. (ARA) No. 139, ZijingShan Road, 450000 Zhengzhou City, Henan, China.

Abdul Rahim Albert Hsiu Tel: +86 371 6906 6957

CHILE Centro Islamico De Chile

Campoamor 2975, Nunoa Santiago, Chile. Kamal Sufan

Tel: 56-2-3431376 | Fax: 56 - 2 – 3431378

FRANCE Ritual Association of Lyon’s Great Mosque 146 bd Pinel, 69008 Lyon, France. Kamel Kabtane / Azeddine BAHI

Tel: 04 78 76 00 23 | Fax: 04 78 75 77 42

GERMANY HALAL CONTROL e.K. (EU)

Kobaltstr. 2-4, D-65428 Ruesselsheim, Germany. DI Mahmoud M. Tatari

Tel: +49 6142 301987-0 | Fax: +49 6142 301987-29

INDIA Halal Committee-Jamiat- Ulama-E-Maharashtra

Imam Bada Compound, Opposite B I T Chawl No 1 Imam Bada Road, Mumbai 400009, India. Shahid Nadeem / A. A. Khan

Tel: 91 22 2372 5373 | Fax: 91 22 2375 9169

Jamiat Ulama-l-Hind Halal Trust

1, Bahadur Shah Zafar Marg, New Delhi-1 10002, India. N.A. Farooqui

Tel: 011 2331455 / 23317729 | Fax: 23316173

Halal India PVT LTD

Suit No.7, 3rd Floor, Hameediya Shopping Mall, Triplicane High Road, Triplicane, Chennai-05, Tamil Nadu, India. Mohamed Jinna

Tel: 91 44 43567446 / 42618147 | Fax: 91 44 42663445

INDONESIA The Indonesian Council of Ulama (MUI)

Gedung Majelis Ulama Indonesia, Jl. Proklamasi, No.51 Menteng, Jakarta Pusat, Indonesia. Ir. Lukmanul Hakim, M.Si

Tel: +62 21 3918890 | Fax: +62 21 3918915

ITALY Halal International Authority (HIA)

Via Bicetti de Buttinoni, N.1 20156 (MI), Milan, Italy. Sheikh Prof. Dr. Sharif Lorenzini

Tel: +39 02 39449134 | Fax: +39 02 39484129

JAPAN Japan Muslim Association

3-4-14, Kohinata, Bunkyo-ku, Tokyo 112-8585, Japan Prof. Hideomi MUTO (Tayeb MUTO)

Tel: +81 339479406 | Fax: +81 339479416

Japan Halal Association (JHA)

547-0035 , Osaka Shi Hirano-Ku, Nishiwaki 1-1-2, Miyako Sansai Building, Japan Hind Hitomi Remon

Tel: +81 667047080 | Fax: +81 667049505

KENYA Kenya Bureau of Halal Certification (KBHC)

Village Plaza, Ngara Road, Block A, Suite A2 P.O.Box 39445-00623 Nairobi, Kenya Mr. Mohammed Ayub Khalid

Tel: +254 20-3748770/1 | Fax: +254 20 3748774

KOREA Korean Muslim Federation (KMF)

No. 732 – 21, Hannam-dong Yongsan-ku, Seoul, Korea Abdul Rahim Shin Man Jong

Tel: +02 793 6908 | Fax: +02 798 9782

NETHERLANDS / HOLLAND Control Office of Halal Slaughtering B.V & Halal Quality Control Laan Van Meerdervoort, 53D 2517 AE, Den Hague The Netherlands

Dr. A. M. Al Chaman

Tel: +31 (0) 70 3469795 | Fax: +31 (0) 70 3450033

Total Quality Halal Correct Certification PB 179 2300 AD, Leiden, Netherlands Mr. Abdulfatteh Ben Ali-Salah

Tel: +31 71 523 5770 | Fax: +31 71 523 5771

Halal Feed and Food Inspection Authority (HFFIA) Fijnjekade 225, 2521 DT, The Hague, The Netherlands Hj. Abdul Qayyoem

Tel: 0031-(0)70-364 91 91 | Fax: 0031-(0)70- 364 54 60

67 67


CERTIFICATION BODIES

FOREIGN HALAL CERTIFICATION BODIES NEW ZEALAND

SOUTH AFRICA

Federation of Islamic Associations of New Zealand

National Independent Halaal Trust

Kilbirnie, Wellington, New Zealand

Johannesburg

Ground Floor, 7-11 Queens Drive, P. O. Box 14-155, Dr. Anwar Ghani

Tel: +64 4 387 8023 | Fax: +64 4 387 8024

New Zealand Islamic Development Trust Level 4, 369 Queen Street, P.O. Box 5636, Auckland 1010, New Zealand. Dr. Mohamed El Amien

Tel: 09 306 8934 | Fax: 09 306 8935

PAKISTAN Jamea Markaz Uloom Islamia Mansoora (JMUIM) Multan Road, Lahore, Pakistan

Mr. Maulana Fateh Mohammad Tel: 419509 | Fax: 5432194

PHILIPPINES Islamic Da’wah Council of The Philippines (IDCP)

Suite 400, FUBC Building, Escolta Manila, P.O Box 3669, Manila, Philippines

Atty. Hj. Abdul Rahman b. T. Linzag

Tel: (632) 2458456 | Fax: (632) 2415142

National Commission on Muslim Filipinos (NCMF) 79 Jocfer (Annex) Building, Commonwealth Ave Diliman, Quezon City, Philippines

Dr. Dimapuno A. Datu-Ramos

Tel: +02 952 6490/91 | Fax: +02 952 4875/4540

POLAND The Muslim Religious Union of Poland (MRU) Piastowska 13F 15-207, Bialystok, Poland Mr. Tomasz Miskiewicz

Tel: 0048605612137 | Fax: 00486643516

SINGAPORE Islamic Religious Council of Singapore (MUIS)

Singapore Islamic Hub, 273 Braddell Road, Singapore Dewi Hartaty Suratty

Tel: (65) 6359 1199 | Fax: (65) 6259 4733

68

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

Baitun Noor Centre, 5770 Topaas Str. Extension 5, Lenasia, Moulana Abdul Wahab Wookay

Tel: +27 11 854 4381 | Fax: +27 11 852 4300

South African National Halal Authority

4th Floor, Gem Towers, 98 Overport Drive, Overport, 4001, Durban.

Maulana MS Navlakhi

Tel: 27 31 2075768 | Fax: 27 31 2075793

Muslim Judicial Council SA

20 Cashel Avenue, Athlone Cape Town 7764 Rep.of South Africa

Sheikh Achmat Sedick

Tel: +27 21 684 4638 | Fax: +27 21 696 5154

SRI LANKA All Ceylon Jamiyyathul Ulama

Division For Halal Certification, 6B 1/1 , Alfred House Road, Colombo -03, Sri-Lanka

Ash-Sheikh Mufthi M.I.M Rizwe

Tel: +941 1742 5225 | Fax: +941 1258 8050

SUDAN Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan

Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan P.O Box 11437, Khartoum, The Republic of Sudan Professor Tijani Alamin

SWITZERLAND Halal Certification Services

P.O Box 247, 4310 Rheinfelden, Switzerland Mr. Farhan Tufail

Tel: +41 61 813 30 64 | Fax: +41 61 813 30 65

TAIWAN Taiwan Halal Integrity Development Association

No. 3, Ln. 25, Sec.1 Xinhai Rd., Taipei City 100 Taiwan (R.O.C) Mr. Ali Kamaluddin Chang

Tel: +8862 2367 5231 | Fax: +8862 2365 2094

Taichung Mosque

No 457, Nantun District Dadun, S Rd Taichung 408, Taiwan

Mr Ali Kamal ul Din, Ming Chun Chang Tel: 04 24732519 | Fax: 04 24713383


CERTIFICATION BODIES

FOREIGN HALAL CERTIFICATION BODIES THAILAND

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

The Central Islamic Committee of Thailand (CICOT)

The Institute for Halal Food Standard of Thailand, 45 Moo 3 Klongkao Rd, Klongsib Sub-District, Nongchock District, Bangkok, 10530, Thailand Mr.Aziz Phitakkumpon

Tel: 66-2949-4114/ 66-2949-4146 | Fax: 66-2949-4341

TURKEY

THE NEW HALAL INNOVATION

KAS ULUSLARARASI SERTİFİKASYONGÖZ. TEK. KONT. HIZM. LTD. ŞTI. (KASCERT INTERNATIONAL) Ankara Cad. No:22/1 K:2 Graniser Plaza Çınarlı İZMİR

TÜRKİYE AlpayTzer Sok. No:6 D:4 Ertunc Apt. Kartaltepe Mah Bakirkoy – Istanbul, Turkey Mr. YUSUF ARPACIOĞLU

Tel: +90 232 435 61 00 | Fax: +90 232 435 23 24

Association For The Inspection And Certification Of Food And Supplies (GIMDES) Tesktilkent B 5 Blok No: 76 Esenler - Istanbul Turkey Dr. Huseyin Kâmi Büyüközer

Tel: +90 212 438 33 18 | Fax: +90 212 438 33 19

UNITED KINGDOM The Muslim Food Board (UK)

P.O Box 1786, Leicester LE5 5ZE, United Kingdom Mr. Yusuf Aboobakar

Tel: +44 116 273 8228 | Fax: +44 116 273 8228

Halal Food Authority

Speed up Ha lal certificates c ompilation for the Ha lal ce rtificate applicati on.

109 Fulham Palace Road London, W6 8JA, United Kingdom Mr. Saqib Mohammed

Tel: +44 (0) 20 8563 1994 | Fax: +44 (0) 20 8563 1993

UNITED STATES OF AMERICA (USA) Islamic Food and Nutrition Council of America

Download Halal certificates from overseas CBs which are recognised by JAKIM.

Platform to source for Halal ingredients from overseas.

Recommendation of alternative Halal suppliers.

Check latest international CBs which are recognised by JAKIM.

Access up-to-date news and announcement from the CBs.

5901 N. Cicero Ave, Suite 309 Chicago, Illinois 60646 USA Dr. Muhammad Munir Chaudry

Tel: +17732833708 | Fax: +17732833973

Islamic Services of America (ISA)

P.O Box 521 Cedar Rapids, Iowa 52406, U.S.A Mr. P. Musa Habhab

Tel: (319) 362-0480 | Fax: (319) 366-4369

VIETNAM Halal Certification Agency, Vietnam

Suite 402. DinhLe Building, 123B Tran Dang Ninh, Hanoi, Vietnam

Hajj. Mohammed Omar

Tel: 0084 4 62693741 | Fax: 0084 4 62671285

BRUNEI

View ratings and review of Halal products from the other users.

Affordable charges.

www.halalverified.com

69


MAKE IT HALAL Halal Consultation Services Stay ahead of the competition. Join the largest emerging market today.

Frequent problems confronted by Halal applicants Every case is unique, but below are some common examples of issues faced during the application process.

Lack of knowledge in Halal standards and requirements.

Unable to use the JAKIM e-Halal system properly.

Gathering documentation is very time consuming.

Verifying and authenticating ingredients is difficult.

Not up to date with JAKIM news and changes.

Unsure of what to do after submiting the application.

"Take action. Put these problems behind you!" 70


We've got the experience to get results that matter High Success Rate

Pre-audit

Your certification is handled by our experts using proven methods that have already helped multiple clients.

Know what is coming on the official audit. Our auditors will perform a meticulous pre-audit on your premises.

Speed Up The Process

Experienced Halal Auditors

Start generating sales sooner. Our experienced consultants can save months off your application.

Your pre-audit process is being conducted by our auditors with over 20 years combined experience.

Effective Training

Comprehensive Report

You and your staff can stay up to date with requirements by requesting education and training from our experts.

You won't miss a thing before the official audit while you are armed with our Non-Comformance Report.

We are here to help you make a Halal breakthrough How we help new applicants When you have made the decision to adventure into the Halal Industry there is excitement and confusion. We assist new applicants from square one. We help you to submit all the documentation and apply online through the e-Halal system, implement improvements, and prepare for your Halal audit. We take all the uncertainty out of your way.

How we help rejected applicants Failure is temporary. Our qualified consultants are here to get you back on track to Halal certification. We help you understand what are the real problems and how to maintain compliance. We show you the right way to fix existing issues and prevent future ones so that your next audit is successful. You don’t have to give up on your wish of getting Halal certification.

Take the action, we are ready to boost your business. call

+603 - 8994 1807

email

info@jcpservice.com

www.jcpservice.com JCP Professional Services Sdn. Bhd. 1-4B, Incubator 3, Technology Park Malaysia, Lebuhraya Puchong - Sungai Besi, Bukit Jalil, 57000 Kuala Lumpur, Malaysia.

71



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.