HMAG | GULFOOD 2017 by DagangHalal

FEBRUARY 2017

GULFOOD 2017 HIGHLIGHTS

5k 114 90k 800

EXHIBITORS FROM 120 COUNTRIES

KDN: PQ/1505(18858)

EXPERIENCE WORLD’S

LARGEST

FOOD INNOVATION EXHIBITION

A JOURNEY OF ELEGANCE: Take A Tour Inside Islamic Arts Musuem Malaysia

COUNTRY PAVILLIONS BUYERS FROM 160 COUNTRIES CERTIFIED HALAL SUPPLIERS

read inside

MyPayong: Grooming The Country’s Young Fashionpreneuers P52-53 Ex-Football Star Now An Entrepreneur! OFFICIAL MEDIA PARTNER OF :

GULFOOD 2017

Dubai World Trade Centre. 26 Feb - 2 March 2017

www.gulfood.com

Interview With The Last Muslim Miss Malaysia P55

P38-39

OFFICIAL MEDIA PARTNER :

ORGANIZED BY :

ORGANISED BY

26 FEBRUARY - 2 MARCH 2017 DUBAI WORLD TRADE CENTER

THE BIGGEST FOOD BUSINESS ...is your business. Make it bigger by visiting Gulfood

INNOVATION. TASTES. TRENDS.

OFFICIAL AIRLINE PARTNER

OFFICIAL COURIER HANDLER

OFFICIAL TRAVEL PARTNER

26 Feb - 2 Mar 2017 Dubai World Trade Centre

THE BIGGEST FOOD BUSINESS ...is your business. Make it bigger by visiting Gulfood.

INNOVATION. TASTES. TRENDS.

ORGANISED BY

OFFICIAL AIRLINE PARTNER

OFFICIAL COURIER HANDLER

OFFICIAL TRAVEL PARTNER

visitors overview

93’005+ 5’000+ 6’000+ 152 3’000+

A Look Back At

Gulfood 2016

total trade attendees

international attendees

UAE attendees

countries

visitors rated the show as Good to Excellent

4’000

visitors expressed intent to purchase within the next 6 months

PAST YEAR’s Emirates Culinary Guild winners Best in Hygiene - Boecker Food Safety for: • Beef Class • Dressed Lamb • Chicken Class • Seafood • Emirati Cuisine • Arabic Mezzeh Best in Arabic Mezzeh Best Arabian Cuisinier The Middle East Young Chef of the Year

Best Wedding Cake Three-Tier Best Chocolate Carving Showpiece Best Pastry Showpiece Best in HUG Savoury Creations Best in HUG Sweet Creations Best Effort by a Corporation Best Effort by an Individual Establishment Best Cuisinier Best Pastry Chef Best Kitchen Artist

Halal World Food 2016 UAE's strategic position as an international centre for halal food trading is evidenced by Halal World Food. This segmented show-within-a-show concept at Gulfood returned for its 3rd year at the 2016 edition! Exhibitors from seven continents displayed 1000s of halal products – from energy drinks, vegan and vegetarian foods, to meat and poultry, canned goods, and gourmet & fine foods. The Halal World Food exhibition 2016 also generated significant inward investment opportunities for major international businesses eyeing regional buyers, suppliers, logistics providers, and storage and transport solutions.

FEBRUARY 2017

VENUE MAP

Dubai World Trade Centre The Dubai World Trade Centre has played a pivotal role in the growth of international trade for the Middle East ever since its inauguration in 1979. Today the epicenter is the region’s largest purpose-built complex for events and exhibitions, boosting business tourism in the region. It plays a major role within Dubai’s economy by powering the MICE sector through its extensive award-winning hospitality services and world-class facilities management that connect people, products, and ideas from around the globe through an all-year round calendar. Its scale of events attract revenue for the city’s sights, restaurants, and hotels. Each year, DWTC events create more than 25,000 jobs or 36,000 including ancillary sectors that benefit from its hosting of international trade fairs and conferences, as well as blockbuster consumer shows.

26 FEBRUARY - 2 MARCH 2017 DUBAI WORLD TRADE CENTER www.gulfood.com

Dubai World Trade Centre

AN EVENT BY:

FEBRUARY 2017

VENUE MAP

LEGEND

BEVERAGE

MEAT & POULTRY

PULSES / GRAIN & CEREALS

DAIRY

FATS & OILS

WORLD FOOD

SALON CULINAIRE & SPONSORS

GENERAL GROCERY

HEALTH, WELNESS & FREE FROM

FEBRUARY 2017

FACT & FIGURE

GULFOOD 2017 FACTS AND FIGURES

REASONs TO ATTEND 5,000 EXHIBITORS FROM 5 CONTINENTS REPRESENTING 120 COUNTRIES.

EVENT DATES: 26 February - 2 March 2017 ORGANISED BY: Dubai World Trade Centre SUPPORTED BY: The Emirates Culinary Guild VENUE: Dubai World Trade Centre, Dubai United Arab Emirates

114 COUNTRY PAVILIONS - FIRST EVER PAVILION ENTRY FROM RUSSIA, LARGEST SOUTH AMERICAN PARTICIPATION.

FREQUENCY: Annually

OVER 90,000 BUYERS COME TO GULFOOD.

ADMISSION: Professionals related to the industry. General public and persons under the age of 21 will not be permitted entry.

IN 2016, 3000 VISITORS RATED THE SHOW AS GOOD TO EXCELLENT, 4000 VISITORS WERE LOOKING TO PURCHASE WITHIN THE NEXT 6 MONTHS. LEARN ABOUT THE LATEST CONCEPTS, INNOVATIONS, AND STRATEGIES SHAPING THE FOOD AND HOSPITALITY INDUSTRY.

INDUSTRY: Food and Hotel & Catering FOUNDED IN: 1988

OPENING TIMES: 26 Feb - 01 Mar 2017, 11am - 7pm 02 Mar 2017, 11am - 5pm HOW TO GET THERE: The Dubai World Trade Centre (DWTC) is centrally located within the business hub of Dubai. The Dubai Metro's Red Line World Trade Centre Station serves the exhibition centre. PARKING: Within the DWTC complex, its multistorey parking facilities has the capacity to accommodate around 5,000 cars.

FEBRUARY 2017

FACT & FIGURE

FROM

FIVE CONTINENTS

GULFOOD 2017 Gulfood, the world’s largest annual food and hospitality show, is where the latest tastes, trends, and innovations are unveiled. Apart from food products, beverages, and beverage equipment, this year’s event will also exhibit a comprehensive range of services for restaurants and café – from set up to operations. Discover unique and innovative products from hundreds of specialist producers and over 110 international pavilions. Whether you are sourcing to maximise performance, or just seeking for trusted suppliers, this is where you can benchmark price, quality, service, reliability, and consistency.

Event Highlights

• SALON CULINAIRE • VIRTUAL SUPERMARKET • INNOVATION AWARDS • HALAL WORLD FOOD

Exhibition Categories

• FOOD AND DRINK • TYPES OF FOOD • BOTTLED • CANNED • CHILLED • DRIED • FRESH • FROZEN • LIVE • SMOKED

Food Products

• CONDIMENTS / SAUCES • DAIRY • VEGETABLES • FRUITS • GRAINS / CEREALS / FLOURS • MEAT • POULTRY

Speciality Products

• ARTISAN PRODUCTS • ETHNIC FOOD • HEALTH / WELLNESS PRODUCTS • PRIVATE LABELS • SPECIAL DIET PRODUCTS

• CHILDREN'S PRODUCTS • HALAL PRODUCTS • ORGANIC PRODUCTS • READY MEALS • GOURMET & FINE FOOD

Beverage & Beverage Equipment

• CHICORY • COFFEE • COFFEE SUBSTITUTES • TEA • SPECIALITY COFFEE • SPECIALITY TEA • CORDIALS / SQUASH • ENERGY DRINKS • HERBAL INFUSIONS • HOT CHOCOLATE • INSTANT DRINK POWDER • JUICES • MALT BEVERAGE • MILK / DAIRY DRINKS • MINERAL / SPRING WATER • SOFT DRINKS / CARBONATED BEVERAGE

Restaurant & Café

• ARCHITECTS • INTERIOR DESIGNERS • F&B DIRECTORS/MANAGERS • HOTEL OWNERS/GMS • RESTAURANT OWNERS/MANAGERS • CAFÉ OWNERS/MANAGERS • PROPRIETORS • CONTRACT CATERERS • EXECUTIVE CHEFS • BARISTAS

FEBRUARY 2017

EVENT HIGHLIGHTS

salon Culinaire A series of practical and display-based culinary competitions open to professional chefs, pastry chefs, cooks, and bakers. The Emirates Culinary Guild International Salon Culinaire is the largest single-entry chefs’ competition in the world. Structured as a series of practical and display-based culinary challenges or ‘classes’, this globally renowned annual contest gauges the diversity of entrants cooking skills and pushes the boundaries of modern day food preparation and presentation. Evaluated by a panel of international experts and mandated by the World Association of Chefs Societies (WACS), the Salon Culinaire provides credible industry recognition to more than a thousand master chefs, pastry chefs, cooks and bakers all battling to receive the coveted titles.

virtual

supermarket Buyers seeking world-leading industry innovations should pay a visit the Gulfood Virtual Supermarket being hosted onsite at this year’s event. This brand new interactive digital feature is a virtual shop window to the stand-out products and cutting-edge technologies being showcased across the board at Gulfood 2017. Broken down into three major sourcing categories including Innovative Products, OrganicFree From and Halal, the elected showcases will be verified by an independent board of members to ensure only the best and most relevant products and services make the grade.

10 FEBRUARY 2017

innovation

Awards Celebrating excellence and innovation across every category of the global food and hospitality industry. The Gulfood Innovation Awards recognise excellence and creativity within the global food and drink industry. The eighth edition of this prestigious annual event will award 20 accolades judged by an international panel of independent industry experts. Winners will be announced during a glittering gala ceremony that is widely regarded as the ultimate networking opportunity for the industry’s elite.

EVENT HIGHLIGHTS

The World Cezve / Ibrik

Championships Celebrating the world’s most traditional coffee brewing method. Organised by the Speciality Coffee Association of Europe (SCAE), and supported by sponsors Gulfood and Loumidis, the World Cezve/Ibrik Championships is an annual event that celebrates the world’s most traditional coffee brewing method in a competition format. The competition provides a fantastic opportunity to promote specialty coffee in the Middle East region, as it demonstrates the centuries-old art of brewing coffee - in a Cezve or Ibrik, a small, long-handled pot.

Halal World Food The world’s biggest annual Halal food sourcing trade event. Halal World Food is a show-within-a-show concept returning for its 4th edition at Gulfood 2017. This major global trading platform generates lucrative investment opportunities for international F&B businesses looking to capitalize on the burgeoning halal sector that is witnessing significant growth in both Muslim and non-Muslim countries across the world. Reflecting the UAE’s strategic position as an international centre for halal food trading, Halal World Food showcases the full spectrum of halal products – including vegan and vegetarian food, meat and poultry, canned goods, energy drinks, gourmet and much more.

FEBRUARY 2017

Table of

CONTENTS

FEATURE

20 ISLAMIC ART ENCAPSULATED

COLUMN

14 PUSHING

MALAYSIA’S SOFT EXPORTS BEYOND LOCAL FRONTIER

Nice To Meat You

The World Is Going Nuts

A talk with Ellaziq, the meat manufacturer which carries the tagline ‘The Halal Food Specialist’ Prime Nuts, the company which is sourcing the very best from around the world in order to deliver premier products

The Power Of A Brand

Famous ex-football star is now a successful entrepreneur

FEBRUARY 2017

The Doctor Is In The House

Japan’s Magical Green Potion

Fashion Unites Under One Umbrella

Dr. Aishah is on a quest to fight obesity

FASHION IS SEDUCTION Fashion icon Bill Keith talks about the Malaysian fashion industry

Takezawa Seicha talks about the uniqueness of Japanese Green Tea

We talk to Dato’ Noraini Ahmad on MATRADE’S fashionprenuer program, Mypayong

SEE P55

EDITOR’S note

HMAG is the publication of DagangHalal Sdn Bhd (961235-W) A MEMBER OF DAGANGHALAL PLC (DGHL:ISDX)

new year usually signals a new beginning. Sometimes, instead of the perpetual quest of making improvements, it is necessary to carry out a radical change. This same revolutionary process is also happening at HMag. In a time where print media is becoming increasingly obsolete, we’ve concluded that a revamp is imperative to remain relevant. With a new team on board, we’ve produced a fresher look and tone, plus more compelling features and stories. The Tech Times not so long ago carried an article which might be a shock to some people. Social media giant Facebook has been experiencing a decline in terms of audience. It is losing its users to much ‘younger and hipper’ sites such as Snapchat and Instagram and is now considered a ‘social media site for old people’. This actually reveals a trend where the modern audience has a much shorter attention span. And therefore, flashier and more

engaging content are needed to attract them. This is also why HMag has decided to move away from the traditional business-publication style. Business articles don’t always have to carry a heavy tone or be filled with complex financial figures and terms. Instead, we’ve opted for a more laid-back style of storytelling, hopefully carrying with it an extra dose of pathos. We’ve also crafted catchier headlines and much more compelling visuals. We are optimistic that you’ll enjoy this ‘rebooted’ edition of HMag as much as we did making it. If it comes to where our new style of presentation doesn’t sit well, we’ll regroup and try again next year. After all, I did say earlier that the quest of improving is a perpetual process!

Wisma UOA II, Suite 10-10, No.21, Jalan Pinang, 50450 Kuala Lumpur, Malaysia Tel: +603 - 2171 1128 Fax: +603 - 2166 1148 www.daganghalal.com

EDITORIAL Managing Editor Nikole Mikhael Abdullah nikole@daganghalal.com Editor Ashraf Wahab Writers Ashraf Wahab, Zil Fariza, Marisa Ahmad ART PRODUCTION Creative Director Ashraf Padzoldad Production Executive Hidayah Razak WEBSITE Web Designer & Youtube movielets

Hilmie Omar

OPERATIONS & CIRCULATION Chief Operating Officer Sam Hwang Circulation Elinurdin Ali Noor SALES & ADVERTISING Marketing Manager Bryan Yap Business Dev. Manager Ahmad Fazreen Marketing Executives Zulfadli Anaspekri, Noor Intan, Siti Mastura, Terien Lee, Anna See, Nur Helyana TECHNOLOGY Chief Technology Officer

Tony Er

FINANCE & HUMAN RESOURCE Chief Financial Officer Rizal Alang Zari

Ashraf Wahab Editor

HALAL COMMERCE Chief Commercial Officer Muhadzir

Khairil Ismahafiz

HALAL TRAINING & CONSULTANCY Head of Halal Training Marina Muhamad EVENTS, MARKETING & COMMUNICATIONS Chief Marketing Officer Nikole Mikhael Abdullah

PREVIOUS EDITIONS

EXECUTIVE OFFICE Chairman YBhg. Dato’ Hj Muhadzir Mohd Isa Group Managing Director Francis Chong Chief Executive Officer Ali Sabri Sani Abdullah

KDN: PQ/PP1505(18858)

EXPERIENCE ASIA’S

LARGEST FOOD INNOVATION EXHIBITION

SIAL CHINA 2016 HIGHLIGHTS

2,900 21 66,000 10

EXHIBITORS FROM 65 COUNTRIES

CATEGORIES OF DIVERSE FOOD INSPIRATION & PRODUCTS

PROFESSIONAL VISITORS

TOP CLASS EVENTS

transmitted in any form or by any means, electronic or mechanical,

10 EXCELLENT AND SUCCESFUL HALAL F&B EXHIBITORS P26 - P53

ENTREPRENEUR ARTICLE: HUGE HALAL POTENTIAL IN CHINA

P20

ofﬁcial media partner

HALAL ARTICLE: HALAL & CHINESE MEDICINE BASED COSMETIC REACH NEW HEIGHTS

including photocopy , recording or any information storage and retrival

P22

system, without the written permission of the publisher. While every

organized by

SIAL China 2016

SNIEC, SHANGHAI. 05 - 07 May 2016

www.sialchina.com

HMAG SIAL Paris 2016

HMAG THAIFEX 2016

HMAG SIAL China 2016

HMAG ALIMENTARIA 2016

reasonable care is taken to preserve publishing integrity, the publisher shall not be held responsible for any omission, error, or inaccuracy. Please notify the publisher in writing of any such omission, error, or inaccuracy.

KDN: PQ/PP1505(18858)

PLEASE RECYCLE THIS MAGAZINE AFTER READING IT, THANK YOU

FEBRUARY 2017

COLUMN

Pushing malaysia’s soft exports

beyond local frontier

BY Abu Bakar Yusof Lifestyle Director of MATRADE, Malaysia

FEBRUARY 2017

he recently held Malaysia Fashion Week (MFW) in Kuala Lumpur has opened up greater opportunities for Malaysia’s suppliers of lifestyle and fashion products to expand their business beyond local frontier. MFW is a project under a signature event called International Trade Malaysia or INTRADE which started as a general trade exhibition ten years ago in 2007. Beginning 2014, INTRADE started to focus on lifestyle and fashion products with a view of accelerating exports of lifestyle products or known as ‘soft exports’. Soft exports have been gaining momentum in recent years. In 2015, exports of lifestyle products grew double-digit by 13 percent to reach RM37 billion as

compared to the previous year. The trend continued in 2016 with exports rising modestly to RM31 billion in the first ten months compared to the corresponding period of 2015. The event, organized by MATRADE, a national export promotion agency under the Ministry of International Trade and Industry (MITI) Malaysia, in collaboration with Stylo International was held from 2-5 November 2016. It comprised three main segments: lifestyle trade exhibition of 300 booths from 18 countries, International Sourcing Programme (INSP) which saw the participation of 122 international buyers from 29 countries and Fashion Showcase which involved 117 local and international designers from 16 countries including Malaysia.

COLUMN

The third MFW has exceeded its expectation in generating greater business opportunities, particularly for Malaysia’s enterprises. The sales generated from the three segments rose 67% to reach RM212.78 million as compared to RM127.52 million recorded in 2015. The top sales were generated from the lifestyle trade exhibition which accounted for 37 percent of the total sales, followed by the Fashion Showcase (33%) and INSP (30%). The year 2016 saw international buyers coming from 28 countries and they were mainly emerging markets such as Qatar, Kazakhstan, South Africa, Egypt, Nepal, and Uzbekistan. These buyers have boosted the sales from the one-day INSP programme which saw a total of 1,250 meetings arranged which resulted in an increase of 25 percent of potential sales. Exports of lifestyle and fashion products have expanded beyond traditional markets like China, India, Japan, and the USA. The composition of buyers for the INSP programme reflects growing interest from the emerging markets and this augurs well with MATRADE’s aspiration to diversify its exports to new markets and markets

Beginning 2014, INTRADE started to focus on lifestyle and fashion products with a view of accelerating exports of lifestyle products or known as ‘soft exports’ that have not been fully tapped yet such as Central Asia, South Asia, and the Middle and North Africa (MENA). The MENA market had shown growing presence in this INSP and among the top ten markets by sales are Qatar, Egypt, and Saudi Arabia. One of the highlights of the MFW 2016 was the Muslimah and modest wear fashion segment where there had an increasing number of fashion designers participating. This reflects the current trend where demand for trendy and contemporary modest fashion, especially among the young global Muslim consumers, is on the

rise. A report by The State of the Global Islamic Economy predicts that global sales of Muslim fashion will grow from US$ 230 billion in 2014 to US$ 327 billion by 2020. The data itself shows that there are lots of potentials to be tapped into for this market segment and Malaysia, being blessed with abundant of talents in Muslimah and modest wear fashion sector, is stepping up efforts to strengthen its position as one of the premier Muslimah and modest fashion hubs in the region. Not only that, Malaysia is also positioning itself as one the premier integrated halal ecosystem players in the region. It encompasses the whole supply chain of the industry, be it fashion and accessories, food and beverage, cosmetics, as well as personal care products. In a bigger perspective, the market is much bigger where halal food and lifestyle industry was worth US$1.8 trillion globally in 2014 and is expected to rise to US$2.6 trillion by 2020. The Malaysia Fashion Week will continue to serve as a platform for local and international players to network, collaborate, and ultimately grow the fashion and lifestyle space to a higher level.

FROM LEFT: Dato' Nancy Yeoh, Co-chairman of MFW, Dato' Noraini Ahmad, Chairman of MATRADE, Dato' Seri Ong Ka Chuan, Minister II, Ministry of International Trade & Industry, Wan Latif Musa, Deputy CEO, MATRADE, Mark Raine, Vice President, Sales & Marketing, Mercedes-Benz Malaysia

FEBRUARY 2017

COLUMN

Khadijah,

The Amazing First Woman of Islam.

Will She Condone Extreme Muslimah Clothing?

BY Nikole Mikhael Abdullah

Chief Marketing Officer, DagangHalal

FEBRUARY 2017

uring 6th to 7th century Arabia, when women’s societal position was the same as herds of camels and cows, Khadijah Al-Kubra the daughter of the Ka’aba-keeper tribe of Quraysh shone like a light in the darkness of gender inequality. Pre-Islamic Arabia was an extreme patrilineal society controlled strictly by men. With few exceptions, women were mere property without natural human rights. Wives were dependent on husbands, mothers their sons, and sisters their brothers. Although women gave birth to children, they had no rights over them. When a female baby was born, it was considered a disgrace to the family and female infanticide was common. Yet against the odds, Khadijah was well-respected, well-educated, influential and wealthy, having inherited a successful business from her father. When her father died, Khadijah took charge of the family business which thrived and prospered under her supervision. They say that one of Khadijah’s caravans equalled all the other traders’ caravans put together.

In Malaysia, the traditional baju kebaya is being worn less these days

COLUMN

And as another saying goes: “Islam rose through Ali’s sword and Khadijah’s wealth.” She proposed to the Prophet Mohammad S.A.W instead of being sought, and Mohammad accepted her hand in marriage although she was twice widowed with children from her previous marriages. Throughout their 25 years of marriage, Mohammad was monogamous out of respect for her, during a time when cultivation of harems of women was a sign of prestige and virility. Although Islam is popularised as a religion championing monotheism – unity in diversity – it is more important to realise that it is the first religion known to fight for and advocate the rights of women. Verily, the first convert to Islam is Khadijah – a woman. After the advent of Islam, the Arab world saw an elevation in the freedom of women and feminine roles in society, culminating in the Golden Age of Islam achieving great strides in Science and Intellect, paving the way to Europe’s Renaissance and Enlightenment. Sadly in present–day Muslim world, 1400 years after Khadijah’s death, some countries have reverted to the days of Jahilliah with high incidences of tragic

Yet against the odds,

Khadijah was well-respected, well-educated, and wealthy,

having inherited a successful business from her father female abuse recorded and reported in various media. Thankfully, Saudi Arabia has just announced that women can now vote and stand for election. In Muslimah wear, my concern persists that women are forced to, or voluntarily, hide their presence and restrict their mobility with the donning of the naqib (only eyes visible) and burqa (totally covered, looking through a hole in the veil). The fear isn’t in the act of extreme clothing as an indulgent self-expression, or even the thrill of appearing incognito in public places;

the fear really is in the resurrection of the morbid tyranny of a strong gender over the weak that may take another thousand years to eradicate once evil has taken root. In the far left of extreme clothing is the near-nudity dressing of Western entertainers, with Lady GaGa notoriously flashing genitals on stage as an artistic expression. The moderate hijab headscarf and abaya modest outer garment, combined in the prettiest of fashions by many Muslim designers, certainly offer a great balancing of values in such instances, so that we arrive at the Golden Mean or Middle Path. While my country Malaysia is seeing increasing encroachment of Arabic dressing, as a display of Islamic sanctitude, fast replacing our traditional Baju Kebaya and Baju Kurung, I will never regard our foremothers as any less virtuous than today’s more cladup generation. What’s food for thought is that the Malay Archipelago was never gender bias, with women playing important political roles, the same as their male counterparts, back in the days of the Kedah Sultanate which was first Malay Sultanate to adopt Islam in the 12th century.

In Muslimah wear, my concern persists that women are forced to, or voluntarily, hide their presence and restrict their mobility with the donning of the naqib (only eyes visible) and burqa (totally covered, looking through a hole in the veil) FEBRUARY 2017

FEATURES

Islamic Art

ncapsulated

20 FEBRUARY 2017

The paper needs to have lines and this will mean it is hand-made paper. When you count these lines, you will discover which region of the world it comes from

FEATURES

ormer U.S. President Dwight D. Eisenhower once said, “Civilisation owes to the Islamic world some of its most important tools and achievements. The Muslim genius has added much to the culture of all people.” He was not wrong. Not only Islam’s influence is prominently fingerprinted in various fields but it also has a long history and extremely wide geographical spread. This should not come as a surprise as Islam supersedes merely serving as a religion. It actually acts as a way of life. One of the finest ways to observe both Islamic culture and civilisation is through its art and literature. Reflecting on this awareness, in December 1998, Southeast Asia’s largest Islamic art museum was unveiled in the heart of Malaysia’s capital city, Kuala Lumpur.

With a display of more than 10,000 artefacts and an exceptional library also on its premise, the Islamic Arts Museum Malaysia (IAMM) has the ability to fill visitors with a delightful sense of enlightenment. “This museum is a joint venture between the Albukhary Foundation and the Malaysian government. The foundation was trusted with the construction of the building, bringing in collections, and managing it, while the government provided the 30,000sqm of land. The whole idea was initiated by (former Prime Minister) Tun Dr. Mahathir Mohamad as there were no other similar museums in Southeast Asia at the time,” IAMM’s Head of Curatorial Affairs Dr. Heba Nayel Barakat revealed. Malaysia, Truly Asia Whenever Islamic art is mentioned, many in the Western world will conjure

images inside their heads of works originating from the Middle-East and Persia. Although the museum does have plenty items from these particular areas, they are keen to put the spotlight on Asia instead. With Malays, Chinese, and Indians representing the majority of Malaysia’s demographic composition, it is the Islamic heritages from these three entities which are being given emphasis. “We have an entire gallery dedicated to the Malay world. We start with the concept that Islam came (to Malaysia) through trade and in a peaceful manner. We have displays which were produced in different parts of the Malay world. (Other than Malaysia), we have some from Pattani, Acheh, Java, and other parts of Indonesia. We have coinage and metal works such as the ‘keris’. We show how the keris is worn, its

FEBRUARY 2017

FEATURES

LEFT & RIGHT: Some of the exquisite displays found at the Arms & Armour gallery

significance, its variations, everything. We also highlight various textiles and how to wear them,” Dr. Heba said. Islam also possesses a long history of association with both China and India. According to ancient Chinese records, Muslim emissaries visited the Tang emperor within a few decades of the Caliphate being established. By the time the Song dynasty arrived (960-1279), mosques could be found throughout China while during the Ming era (1368-1644), Muslims acquired unprecedented political influence in the land. In the meantime, traces of Islam in India goes back three centuries before the Mughal era (1526-1828), where a variety of Muslim dynasties had ruled northern India. IAMM dedicates

a separated gallery for each of these historic countries. It’s All Genuine With the artefacts dating to multiple centuries back, validating their authenticity is naturally given priority by IAMM. Dr. Heba said they have methods which were taught to them in University for these purposes. “We are specialised art historians in the field of Islamic art. For example, if you want to know if a manuscript is authentic or not, you must take it up to the light. The paper needs to have lines and this will mean it is hand-made paper. When you count these lines, you will discover which region of the world it comes from,” she explained. “The paper texture can also be

Djenne Mosque Timbuktu, Mali 13th Century AD / 7th Century AH

22 FEBRUARY 2017

different, so you will have to touch the paper to know its origins. We can discover whether it was produced in China, for example. Or in Uzbekistan. Or the Middle-East. We can also look at the ink. If it is iron gold ink, then it makes some kind of erosion and we will know it comes from a specific part of the world. A decoration on a manuscript is yet another way of identifying origins,” she elaborated further. Art Is Beauty Stepping foot inside IAMM is a feast for the eyes. The architecture of the building itself is a sight to behold. Five elegant domes characterise the interior of the museum, with each single one of them exclusive in design. The highlight, however, is their inverted dome. It is executed in pure white with carved coiling arabesque tendrils, shimmering mirrored facets, and gilded cartouches. The rim of the dome is inscribed in gold with the opening verse of the Qur’an. Even the fountains throughout the premise provide a breathtaking sensory experience. The most popular gallery according to Dr. Heba is the architecture gallery. Here, you’ll find miniature models of Islamic buildings such as the Taj Mahal or the Selimiye mosque in Turkey, all in incredibly realistic details. “It is popular because it provides history to the entire Islamic world. Also, if you are a foreigner and you find something from your country being displayed, it makes you happy. So, in a way, you

FEATURES

identify with it and it talks back to you. It honours your legacies. I have to say too, that the gallery is very unique. No other museums have anything like our architecture gallery”. There are also sections of the museum dedicated to ceramics, the Quran, calligraphy, and ancient Ottoman Empire monuments. Be There Or Be Square Having been recognised as one of the best museums in Asia, IAMM has won multiple awards including the 2014 and 2015 Travellers’ Choice Award by TripAdvisor. “We get no less than 100,000 visitors per year and that is a very good number. We are happy with the figure but we put efforts to increase it all the time. A few years ago, the demographic breakdown was 60% foreigners and 40% locals. But amazingly now, it is almost equal. Our peak season is when there is no school or university classes in other parts of the world. These are the months of June, July, August, and September,” she explained. The museum has their staff regularly observing the visitors as this helps them understand these visitors better. “We pay attention to whether they are reading or only watching, in which scenarios or segments that they stay longer, and so on. They may have some knowledge and expectation when they come but they spend a good two or three hours reading. With this, we understand that by the time they leave the premise, they would have acquired

Some of the textiles found in the Malay World Gallery

a lot of information,” she stated. The IAMM website has a very amusing statement on its FAQs segment: “Many people think that museums are quiet places that nobody ever visits. They imagine that they are filled with dusty, old objects, and with old and serious people who say ‘don’t’ all the time: Don’t run! Don’t touch that! Don’t make so much noise!” In reality, though, it couldn’t be further from the truth for IAMM. As we mentioned earlier in the article, it has the ability to fill visitors with a delightful sense of enlightenment. And that is a statement we stand by!

Dr. Heba Nayel Barakat, Head, Curatorial Affairs Department

The Albukhary Foundation has played a major role in making IAMM one of the best museums in the region

FEBRUARY 2017 23

Â®

GLOBAL INTERVIEW

Faheem Al Haq

COLOSSEUM DOHA W.L.L Industrial Area St. 1 Gate 6 P.O. Box 21538, Doha, Qatar Tel: +974 4460-2548 Fax: 4460-4585 Email: info@colosseumdeli.com

THE

ITAL AN COLOSSEUM DOHA W.L.L

DOHA, QATAR

common misconception amongst new entrepreneurs is assuming that the road to success is a relatively short one. But quite often, in reality, the journey to the top consumes a great deal of time and is full of sacrifices. This is definitely something that Qatar-based company, Colosseum Doha WLL can certainly attest to. “It has been a gradual expansion for us. There’s no overnight success story to be told on our part. We experienced our own share of trial and errors. This makes success a lot more satisfactory for us,” Faheem Al Haq, the Operations Manager of Colosseum, told HMag. “Success for us is achieving gradual growth as a company. In terms of employees, for example, we started with five to

26 FEBRUARY 2017

GLOBAL INTERVIEW

six people. Today, we have more than 30, all with various tasks and job specifications. Now, we are looking to export our products, and that has expanded our production capacity. That’s how we define success,” he added, when we met him at SIAL Paris 2016. The story of how they began is an interesting one. They started out as a café and coffee shop in 1999, but when Qatar started its impressive infrastructure development, Colosseum grabbed the opportunity to convert their coffee shop into an industrial business. They opened a factory to produce ice cream, gelato, and sherbets and started a fresh pasta line a few years later. “Our unique selling point is that we are a company that makes 100% Italian products in the Middle-East. We have had a lot of Italian people who have passed our stand (in SIAL Paris) and go, ‘Oh, is this Italian?’ No, it is a Qatari product. They actually find it a bit shocking,” he revealed. “We don’t use a lot of preservatives, so the shelf life is rather

did you know? According to the International Pasta Organisation (yes, they exist!), there are more than 600 shapes of pasta produced throughout the world!

We stay true to the Italian discipline, the age-old traditions. It’s Italian version but a local product limited. But we stay true to the Italian discipline, the ageold traditions. It’s an Italian version but a local product,” he explained further. Other than gelato, ice cream, coffee, and pasta, they also produce frozen desserts, biscuits, breakfast snacks, canned vegetables, and olive oil. Colosseum also aims to be what they call “artisan for the masses”. They describe this as, “combining the Italian knowledge of quality ingredients and their proper use to produce excellent products for mass consumption”. With the global halal market blooming by the day, Faheem gives his take on the issue of halal certification. “As far as our local market is concerned, it’s already 100% halal, so it’s not really an issue. But it will definitely help us when we are exporting our products to places such as Europe, or even let’s say Malaysia. People will look at it and they will value it more. It gives us credibility,” he added. Faheem and Colosseum were at SIAL Paris 2016 to look for more opportunities to export their products. But, just like their business journey so far, they understand that penetrating the international market will take time. “I was here (with Colosseum) during SIAL Paris 2014. Relatively,

the crowd is smaller this year. Having said that, this is only the first day. We realise that exporting takes time, so we would be happy to leave here with one to ten strong contacts. Ones that we are able to pursue in the future. (The current economic climate) is not an easy one,” he explained. But, despite the challenges, they are staying optimistic and already have a plan mapped out. “We are not reducing our production capacity. We are actually more aggressive in terms of production and branding. We are trying to convert the people who do not know about our brand into customers. We believe there is more potential in the market for our products,” Faheem stressed. The actual Colosseum in Rome is a symbol of pride for Italy. It was a place graced by legendary gladiators. Hopefully, Colosseum Doha will turn into a symbol of pride for Qatar and be a brand graced by legendary Italian products.

FEBRUARY 2017 27

GLOBAL INTERVIEW Mahmoud Taha Elbanna AL WEFAK AL SAUDI ST. NO. 900 -Unit No. 11 Block 20002 Western Extenstion Al Obour City Cairo - Egypt Tel: (+202) 44892228 Fax: (+202) 44892230 Email: Mahmoud@ alwefakalsaudi.com

NATURAL

INGREDIENTS,

EXTRAORDINARY AL WEFAK AL SAUDI

EGYPT

ACHIEVEMENTS

“T I like to be successful. Until the second I die, I will forever work to be on top. I don’t like to be at the bottom. I like being number one

28 FEBRUARY 2017

he food you eat can be either the safest and most powerful form of medicine or the slowest form of poison,” established holistic health practitioner and author Dr. Ann Wigmore once said. This piece of wisdom rings particularly true in this current day and age. Global industrialisation has caused frequent consumption of highly processed food and it seems that our bodies and health are suffering as a result of it. There has been evidence to suggest that the increase of worldwide obesity and health issues is correlated to modern diet. Worrying data from the World Health Organisation (WHO) revealed that since 1980, obesity has doubled amongst the global population. In 2014, more than 1.9 billion adults were considered overweight while more than 600 million others were considered obese. The statistic that might prove most alarming, however, is the number of overweight or obese children under the age of five. That figure, as of 2014, stood at 41 million. High intake of

GLOBAL INTERVIEW

did you know? Honey contains all of the substances needed to sustain life, including enzymes, water, minerals and vitamins

processed food has also been shown to be a major contributor to health problems such as diabetes, high blood pressure, and heart disease. Thankfully, in recent years, there has been an increased awareness amongst the public about the health benefits of natural food. Typically, the demand for such products has also elevated. This is why, despite manufacturing products such honey, jams, ketchup, tomato-based sauces, mayonnaise, and food powder, Egypt-based company Al Wefak Al Saudi is offering a much healthier alternative to consumers. “Our products are natural, follow special industrial specifications, and are without preservatives or artificial materials,” Dr. Mahmoud Taha Elbanna, their External Trade Manager told HMag during an interview at SIAL Paris 2016. Other products that they produce include herbal teas, syrups, and jellies. Al Wefak is no newcomer to the food industry, having started out over 25 years ago. Eighty percent of their production are exported, with the number of oversea destinations currently standing at 27. Other than Middle-Eastern countries, they also distribute to the likes of Malaysia, Indonesia, Maldives, Kazakhstan, Morocco, South Africa, the United States, and Canada. “Currently in Egypt, we are the number one company in terms of exporting honey and the number five in terms of exporting jam,” Dr Mahmoud revealed. “I like to be successful. Until

Al Wefak produces products that are natural and without preservatives or artificial materials

the second I die, I will forever work to be on top. I don’t like to be at the bottom. I like being number one,” he added. Despite the success, Al Wefak is not resting on their laurels and is already focused on progressing. “We were here in SIAL Paris 2014 and we discovered that it was a good venue for us to reach Mediterranean and Asian markets. We are back here for a second time to spread to even more countries. We want to make expansions both horizontally and vertically. We are focusing on both online and offline

efforts. We are making our website good, we have a Facebook page, and we are on the Alibaba website. We are participating in international fairs such as SIAL, Gulfood, and Food Africa,” he elaborated further. Egypt is a country which is rich in history and tradition. In fact, the origins of modern medicine can be traced back to this country. Al Wefak may be looking to the future to expand their business, but they are doing so by producing foods with a healthy influence from the past – by using natural and healthy ingredients!

FEBRUARY 2017 29

GLOBAL INTERVIEW Ong Bee Chip

ELLAZIQ PTE LTD 30, Senoko South Road, Ellaziq Hub, Singapore 758088 Tel: (65) 6758 7530 Fax: (65) 6758 6430 Email: enquiry-el@ellaziq.com

NICE TO

ELLAZIQ

YOU

SINGAPORE

he global halal food industry is undeniably a huge and lucrative market. According to the International Halal Accreditation Forum (IHAF), Muslims spent a total of $1.17 trillion on food and beverages in 2015. That amount is expected to increase to approximately $1.9 trillion by the year 2021. But, the halal food industry’s influence at a global level can also be measured by its impact amongst the non-Muslim community. Nowadays, efforts to have their products be halal certified are being done by almost everyone. “Despite Singapore not being a Muslim country, the authority here is very strict regarding the issues of religion and halal certification. We strictly follow the rules and regulation,” Ong Bee Chip, the Managing Director of Ellaziq PTE LTD said. The company, established in 2009, is a processed meat manufacturer from Singapore which carries the tagline,

30 FEBRUARY 2017

GLOBAL INTERVIEW

‘The Halal Food Specialist’. “Although I am a Chinese, we strictly follow all the halal rules and regulations. We are certified under Majlis Ugama Islam Singapura’s (MUIS) ‘Whole Plant Scheme’. Our products are all purely halal,” he added. Even the company name ‘Ellaziq’ has Islamic influences as it is derived from the Arabic words ‘El’, which means ‘the’, and ‘lazeez’, which is translated into ‘delicious’. With four major types of meat products being manufactured – dried goods, cubed, frozen, and shelfstable – they started to venture abroad in 2013 by exporting to countries such as Brunei, Myanmar, Hong Kong, and Mauritius.

Although I am a Chinese, we strictly follow all the halal rules and regulations They would also love to enter the Middle-Eastern market since the demand for halal products is considerably high. Unfortunately, at this point in time, they are still in the process of finding the correct representative for that region. “The biggest challenge for us is that Singapore is a relatively high-cost country. Then, when expanding overseas, there’s a lot of network layers such as distributors and importers to take into account. In the end, the prices of our products will be slightly higher. We need the correct contact person to help keep our prices down,” Ong revealed. “The eating behaviour around the world is different from country to country,” he explained further, before adding, “Singapore, for example, (beef products) need to have high meat content. The same can be said for markets like Japan and Europe. They want good quality and by that, I mean high meat content. In a few other

did you know? Cows are responsible for more deaths per year in the US than sharks! countries, the products are cheaper, less meat content, and more ingredients such as flour. But, those places are not the markets that we target. We always go for high meat content in our product, thus, our costs are higher and the prices are a bit more expensive”. Despite being less than a decade old, Ellaziq has already established its presence in Singapore. They continuously receive industry awards and were named in the country’s list of ’50 Biggest Enterprises’. They also have a subsidiary company which focuses on bakeries. “It’s a joint venture and currently we have 35 outlets. In the future, we hope to take both our bakery and meat products to our overseas franchises,” Ong said.

HMag interviewed Ong at SIAL Paris 2016, a place which he says that provides good business opportunities for Ellaziq. “Trade fairs like these are beneficial for us. We notice that more and more Muslims are living in Europe. Places such as the United Kingdom, France, and Germany. You can see the distribution of halal food is increasing here. The Muslims mainly come from East African countries such as Algeria and Morocco. Products such as kebabs, for example, need halal ingredients. So there is a demand for our products”. With aspirations of being a key halal food and beverage supplier to the Muslim World, it seems that Ellaziq is well on their way to ‘meat’-ing that target!

FEBRUARY 2017

GLOBAL INTERVIEW K.M.S SREENIVAS

PRIME NUTS FZE M3 - 01 (SAIF Zone) P. O. Box: 123792 Sharjah, U A E Tel: +971-065542744 Email: info@primenut.ae

THE WORLD IS GOING

NUTS PRIME NUTS

SHARJAH, UAE

magine a group of the world’s elite being handpicked to serve millions of people around the world. No, we are not talking about superheroes from blockbuster movies such as The Avengers or Justice League here. As the name suggests, Prime Nuts is a company which selects the very best from all corners of the globe that produces the finest products to be distributed to the masses across the entire planet. “A matter of policy for the company is that we never buy what is in second place. We always go for the best and premium quality,” K.M.S. Sreenivas, the Marketing Manager of Prime Nuts said. The company, based in Sharjah, in the United Arab Emirates, manufactures one of nature’s most

34 FEBRUARY 2017

We source from all over the world. Whether it is pistachios, peanuts, cashews, or almonds, we look for top class

GLOBAL INTERVIEW

complete food – nuts. “We source from all over the world whether it is pistachios, peanuts, cashews, or almonds, we look for top class. For example, if we look at cashews, we look at Indian cashews. For peanuts, we look at Argentina. For almonds, we look at California. We may be getting into chocolate-coated nuts soon, so for chocolates, we will look at Belgium,” he added. One would suspect that a motivational poster with the quote “God is in details” is hung up somewhere at their premise, as no stone seems to be left unturned and everything is top-notch. They get the most premium kind of fats from the United States, a superior type of salt from Europe, and even the packaging, sourced from Lebanon, is the best the industry has to offer. And just in case you were wondering, no, it doesn’t end there. “We make sure every parameter, every process, is exceptional. Even our production technicians are from all over the world. We have Germans, Dutch, Indians, Filipinos, and many others. There are a couple of Malaysians employed with us as well. We offer the consumers the best quality for a reasonable price,” Sreenivas explained. Prime Nuts is part of the Fanar Group, a diverse industry giant which claims to serve at least 100 million

did you know? Despite what its name might suggest, the humble peanut is actually not a true nut. In reality, it belongs to the legume family people each day, in one way or another. But, despite being only in the business for three years, they have ambitions to be a true global brand within the next five years. “We hope to serve around 60 to 70 countries by then. Currently, we export to 20 countries such as Italy, Denmark, the Middle East, and North Africa. We are currently in negotiations with Argentina, will be shortly starting in France, and have just finalised an agreement with Korea,” Sreenivas revealed. If their existence in multiple countries wasn’t enough, their omnipresence seems to be in full force as their brand can also be found in

international airspace! “We are already supplying our products to a few airlines and are in negotiations with a few others. Airlines is a huge industry. People, when they are flying, they like to eat nuts. It goes very well with various drinks. This side of the business can be interesting,” he added. An important element to this plan of global domination is, of course, halal certification. As Sreenivas points out, halal communicates to the customer that the product is well-processed and clean. “In most parts of the world, people understand that halal stands for quality. And not just the Muslims. I’m non-Muslim but if there’s a halal restaurant, I’m much happier to eat there compared to a non-halal restaurant,” he claimed. When asked about the possibility of coming to Malaysia, where HMag is based, he says they are actively looking for distributors. “We are keen to look at someone in the Kuala Lumpur area because we know that is where most people in the country are located. We think that we have a chance for the Malaysian market and we’re very keen to go there because culturally, we’re very similar. The taste profiles are very similar. Then, there is Indonesia, which is a huge market and is just next to you. We’re particularly looking for somebody with long-term interest, who’d like to be there for as long as our company lasts”. And as we found out, this beloved country of ours hold a special place in his heart. “I love Malaysia! I’ve been there many times. Wonderful country, lovely people. The first time I was there, I was in Malacca in 1978. I used to help a company named Suria Berhad. They’re in the oil business.”

FEBRUARY 2017 35

GLOBAL INTERVIEW YASIN ÖZPEK

ÖZPEKLER FISHERIES Bozburun Mh. A.Nazif Zorlu Sanayi Sitesi 7152 Sk.No.4 Merkezefendi/DENİZLİ Tel: +90 258 3718338 Fax: +90 258 3717421 Email: info@ozpekler.com.tr

PURELY SALT & FISH ÖZPEKLER FISHERIES

TURKEY

We don’t use any additional chemicals in any of our products. Absolutely zero. We just use salt and fish

36 FEBRUARY 2017

GLOBAL INTERVIEW

ccording to Monterey Bay Aquarium’s Seafood Watch, trout is one of the healthiest fishes you can include in your diet. Furthermore, the American Heart Association recommends people to consume 3.5 ounces (almost 100 grams) of cooked fish like trout at least twice a week. It provides an excellent source of protein and Omega-3 fatty acids. These are two nutrients which are critical for physical well-being, especially regarding issues such as heart health and fat loss. So, with all this in mind, are you ready to include trout into your diet? Let us introduce you to a Turkish company, Ozpekler Fisheries. They have been breeding fish, mainly trout, since 1974 and have exported them to the European market for the past 15 years. “We are a family company. Other than breeding the fish ourselves at our farming plants, we sell mainly three types of products – frozen, fresh, and smoked trout,” Yasin Ozpek, the General Manager of Ozpekler said. In order to ensure the fishes that they breed are of premium quality, they have equipped their farming plants with top-notch facilities and infrastructures. This will include the quality of the water that is being used because fish perform all their bodily functions inside the water. These animals are totally dependent on water to breathe, feed, grow, excrete wastes, maintain salt balance, and reproduce. This makes it absolutely imperative that high priority is given towards it. “The water that we use comes from beneath the ground. This is very high-quality water. It is extremely clean. In fact, you can drink it just like that,” Ozpek claimed. But the process of producing quality products doesn’t merely end at the breeding and farming phase. We don’t use any additional chemicals in any of our products. Absolutely zero. We just

did you know? Trout have outstanding eye sight. They can focus their eyes in different directions at the same time, which allows them to see in nearly every direction at once. Their vision is their greatest line of defense against you and your fishing line

use salt and fish. Our smoked trout, in particular, tastes extremely good. They are butterflied and smoked, not cooked on fire. You have to try them,” he stressed. With their products making their way to kitchens in countries such as Denmark, Holland, Belgium, Romania, and the Czech Republic, Ozpek said that he is keen to bring his company’s products to more Muslim nations including Malaysia (where HMag is based). “We want Muslim people to work with other Muslim people, with other Muslim countries, but it is very difficult. We currently sell to European countries, so why not sell to Muslim markets such as Malaysia too? The Europeans are our friends but (Muslim countries) are our brothers,” he explained. Current economic situations have made it difficult for them to conduct business but Ozpek said that everyone at their company is working hard in order to keep the prices of their products low. A testament to their diligent efforts can be seen in the number of awards that they have won. They have managed to rake in a number of international accolades including being victorious at the International Food Awards for three years in a row. Arnold Gingrich, who was the cofounder of Esquire magazine, once said, “A trout is a moment of beauty known only to those who seek it”. It might seem that the time is right for all us to seek out trout for ourselves!

FEBRUARY 2017 37

GLOBAL INTERVIEW HAIRUDDIN OMAR

SHUKURIAH ABD GHAFAR

ADEQ SUE RESOURCES SDN BHD Lot 20528 & 20529 Rumah Kedai Permint Perdana II Seberang Takir 21300 Kuala Terengganu, Terengganu Malaysia Tel: +609 662 4444 Email: adeqsue@adeqsue.com

the

POWER ADEQ SUE

MALAYSIA

BRAND

38 FEBRUARY 2017

of a

rand presence is something that is undeniably powerful to have. It can be the difference that determines the success and failure of a company. An article in Forbes by Scott Goodson summed up the importance of brand building: “Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility, and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet”. This is exactly why Shukriah Abd Ghafar, the Managing Director of Adeq Sue Resources Sdn. Bhd, and co-owner, Hairuddin Omar, have placed brand awareness on the very top of their priorities. “There are a lot of similar products to ours in the market right now. That is why we are focusing on giving maximum exposure towards the Adeq Sue brand. We want to be at

GLOBAL INTERVIEW

did you know? Hairuddin Omar is one of the most decorated football players in Malaysia. He has won four Malaysia Cups, two Super League titles, one Premier League title, one FA Cup, and over 100 international caps

all related events and shows. We will do food samplings so people can taste our products,” Shukriah said. The Malaysia-based company started out as a restaurant in 2011 where their grilled fish gained immense popularity amongst the locals. With the overwhelming response, they decided to commercialise their product by manufacturing their grilled fish sauce in early 2014. This was followed by various other products such as their savoury sauce, anchovy paste, tom yam paste, and sambal belacan. Fast forward to 2016, Adeq Sue has their products proudly displayed on the shelves of all major hypermarkets throughout the country. “Our products carry authentic Malaysian flavours. People who love the food in our restaurant can now have them in their homes. They don’t need to come to Terengganu (where the restaurant is based) to enjoy our delicious dishes,” Shukriah added. One advantage for them in terms of brand exposure is that Hairuddin happens to be a famous professional footballer in the country. As a matter of fact, the Adeq Sue logo has an illustration of his face attached to it. “I myself am the brand ambassador,” he told us, before adding “I have many fans and followers, so, I can use the opportunity to tell them that I have a business now”. Hairuddin has also used his connections in football to partner with two teams in the Malaysian Super League -- Terengganu and T-Team. “Our next business step is that we want to venture into beverage products. We already have our own mineral water,

Halal certification is good for marketing and in fact, our sales went up by 50% after we got certified Shukuriah Abd Ghafar General Manager

which we sponsor to Terengganu and T-Team. Our brand is already displayed on both teams’ jerseys and that gives us a lot of exposure,” he explained. Despite their relatively young age in the manufacturing business, they are rapidly expanding and are already looking towards international markets. Shukriah stated that obtaining a halal certificate at an early stage has helped with their growth. “We got the certificate after our first three months and our products were in hypermarkets by the sixth month. Halal certification is good for marketing and in fact, our sales went up by 50% after we got certified. Even the hypermarkets require us to have halal certificates before we can sell our products there,” she said. Furthermore, it seems that Adeq Sue has adopted Hairuddin’s winning mentality. As a footballer, he is one of the most decorated players in the country, with numerous titles and accolades under his belt. The company

has added a few awards to their collection – a Terengganu Halal Factory award, Best Sambal Belacan Product, and also a Young Entrepreneur award, an honour which was presented by the Malaysian Prime Minister. “I’m someone who likes to dream,” Shukriah revealed. “I remember during the first year of our operations, I met the Deputy Director of Mardi (Malaysian Agriculture Research and Development Institute) and I told her that I wanted to win an award for my company by the following year. She laughed and told me that some people, even after four or five years of operations, don’t win anything. I replied by telling her that was other people and not me. Now, alhamdulillah, we have already won three awards in just over two years.”

FEBRUARY 2017 39

GLOBAL INTERVIEW AISHAH TUL RADZIAH

DR AISHAH SOLUTION SDN BHD No. 3, Tingkat 1, Kompleks Seri Temin,08000 Sungai Petani, Kedah, Malaysia. Tel: +604-4411094 Email: syedshazrin@gmail.com

The

DOCTOR is in the HOUSE DR. AISHAH SOLUTION SDN. BHD

MALAYSIA

It is predicted that by 2050, half of the global population will be obese

emanding careers often cause hectic lifestyles and this usually leads to improper meals and poor states of well-being. Doctors are not excluded from this scenario. But, for two Malaysia-based doctors, Aishah Tul Radziah and Fisol Ahmad, they realised that by being medical practitioners, they needed to be healthy in order to set good examples for their patients and the community in general. So, in 2010, the duo set up the company, Dr. Aishah Solution Sdn. Bhd. (DAS) with the vision of providing solutions for smart eating, healthy cooking, and active lifestyle. DAS Kitchen was first set up as an outlet to demonstrate healthy cooking and was followed by the launching of DASTO in 2012, a brand which stands for “Dr. Aishah Solution Tackles Obesity”. Aishah says that since her background is medicine, it is ‘fardhu kifayah’ (communally obligatory in Islam) for her to

42 FEBRUARY 2017

GLOBAL INTERVIEW

did you know? Moringa leaves are almost 25% protein, which is unusually high for a plant. Moringa powder also contains 9 essential amino acids making it a complete source of protein

help people become healthy. “A doctor needs to do something as they need to contribute some good for the world. It is predicted that by 2050, half of the global population will be obese. So, fighting this is the philosophy behind my venture. We have to start now. We have to tell the people that they need to get the right food and adopt a healthy lifestyle at the same time,” she stressed. “I started the DASTO brand with an energy bar called ‘Crunch and Munch’, which actually is more like a cereal bar. After that, I formulated and manufactured our ‘Energy Bar Matcha’, and this product won an award in Dubai for ‘Best New Halal Food’. I continue formulating other products and innovating with ingredients such as durian,” she added. The award helped put the company on the map and paved the way for them to enter international markets. They now distribute to countries such as UAE, India, Singapore, and Brunei. In order to widen its market reach and cover a lot more countries, partnerships have been finalised with companies from Saudi Arabia and Australia. Aishah’s knowledge in medicine has helped her in formulating the products, which she claims contain some of the best ingredients available. “Moringa, for example, has lots of protein, fibre, and a wide spectrum of vitamins. It is a super ingredient. Then, there is our

The challenge for me is the price of the ingredients because like I said, we source for functional and premium ingredients granola, which has 62% fibre. This is one of the highest content of fibre for food on the market. The right process of mixing and matching of ingredients will result in the most nutritious products for your body,” she revealed. DASTO is also proud that all their products only use natural ingredients and contain no preservatives, artificial flavour, or added colour. By focusing on the ‘healthy food’ market, she explained that they are forced to use premium ingredients and produce the highest quality of products. “My customers are those who are into wellness and sport, or from hospitals. So, we need to produce functional food. I’m not too concerned when it comes to the taste of the products as I can

overcome that. The challenge for me is the price of the ingredients because like I said, we source for functional and premium ingredients. Thankfully, I think our branding is strong. The fact that we have won a few international awards gives us a bit of credibility. Also, having myself as a medical doctor is good because people actually listen to doctors,” she said with a laugh. After a long career in medicine, she has two clinics and a maternity home to show for. But now, with the creation of DAS and DASTO, she is helping people tackle obesity by going straight to the most common problem – food. Let’s all start adopting a healthier diet and lifestyle from now on. After all, it’s the doctor’s order!

FEBRUARY 2017 43

GLOBAL INTERVIEW IDA KOW

TAKEZAWA SEICHA CO.,LTD 61-2 Kitabancho Aoi-ku Shizuoka Japan 420-0005 Tel: +81-54-271-3355 Fax: +81-54-273-0335 Email: chaya@takezawa.jp.net

Japan’s

magical

green potion TAKEZAWA SEICHA

JAPAN

n terms of sheer uniqueness, ‘only in Japan’ is often used when describing the land of the rising sun. The people, culture, and technology in this oriental country simply stand apart from others around the globe. Even the world’s best and tastiest beef (that’s Kobe wagyu, in case you didn’t know) is found here. Another thing that makes them unique is the taste of their green tea. “In Japan, teas have characteristics which are unique to the region where they come from. So, ‘Japanese green tea’ is actually a general term because the teas from different regions all have different tastes, flavour profiles, and methods of cultivation. A lot of factors influence this, including the weather, environment, and geographical

44 FEBRUARY 2017

GLOBAL INTERVIEW

elements such as flat lands, hills, and mountains,” said Ida Kow, the Sales Manager of Takezawa Seicha Co., Ltd. This wholesale company started as a family-run business in the 1930s when the owners still worked as farmers. They mainly sold Japanese green tea and business grew so rapidly that they quit farming to concentrate on the company full-time. Takezawa currently purchases its organic tea exclusively from one contracted garden in the region of Kagoshima. Although there is a risk of limited supply, they chose this sole location due to the area’s conducive environment and the superior teas that they produce. “We are mainly dealing with organic green tea. Matcha is a superfood. It has a lot of antioxidants and health benefits. This can be valuable considering the contemporary lifestyle adopted by people right now. In Asia especially, the food can be a little, I wouldn’t say unhealthy, but more on the heavy side,” she explained. “Matcha is consumed totally. You grind the leaves, so you are taking 100% of it into your body. Being organic reduces the risks of pesticides,” she added. With an increase in the number of people around the globe consuming green tea, a sizeable market has opened up for Takezawa. “We realised there’s a lot of opportunities for us in the U.S. and Europe. There’s a tea culture over there. Another factor that makes it interesting for us is people in those countries make tea directly in teapots instead of using teabags like in some Asian countries. The traditional way to enjoy Japanese green tea is to make it directly in a teapot,” Kow elaborated further. She further added that having halal certification for all their products is integral to their global distribution plans. “We do understand that the Muslim population is one of the biggest in the world. Because our products are so good, we shouldn’t limit it to nonMuslim people only. That is why it is

did you know? According to ancient recordings, the first batch of tea seeds was brought to Japan by a priest named Saicho during the year 805

Matcha is consumed totally. You grind the leaves, so you are taking 100% of it into your body important for us to get our products to the Muslim society too”. Although Takezawa is a very old company that mainly still conducts business through wholesale, Kow says they have not neglected the importance of online methods. “We realised that there are some of our products, especially the higher-end ones, which

do not interest wholesale buyers. This is of course because of the higher prices. For us, we know that these higherend products provide value for money and there are consumers who want the very best products in the world. In order for us to sell them, we would have to go online and come up with our own private label and brand, which are currently in progress. Another advantage of being online is that we can talk about our products. We can do a lot of write ups and a lot of stories,” she added. Japanese green tea provides a plethora of health benefits which include lowering the risks of diabetes, Alzheimer’s, Parkinson’s, and certain cancers. They reduce cholesterol and body fat, act as an antibacterial, moderate allergies, and increase oral care. With all these amazing benefits, it’s safe to say that Japanese green tea is nothing short of being nature’s own magic potion!

FEBRUARY 2017 45

GLOBAL INTERVIEW HAMZA ALLOU

CONDIS ALGERIE GROUP 36, rue du 1er Novembre 1954 Baba Hassen, Alger, 16081, AlgÃ©rie Tel: +213 (0)560 910 208 Mobile: +213 (0)659 035 297 www.condisalgerie.com

Welcome to the

Sahara

DeSSert CONDIS ALGERIE

ALGERIA

We hope to have our products in all the Muslim countries. To turn this into reality, we will need a halal certificate

46 FEBRUARY 2017

GLOBAL INTERVIEW

“D

essert is probably the most important stage of the meal, since it will be the last thing your guests remember before they pass all over the table”. If you have a sweet tooth like this writer, or simply just someone who enjoys desserts, also like this writer, then you would’ve probably enjoyed the quote above. Made by Academy Awardnominated actor William Powell, it highlights the impact made by desserts. They oftentimes are relegated to small role in the construction of a complete meal as they can be skipped altogether. However, desserts almost always leave a significant effect. The same can be said of the Algeriabased Condis Algerie. They might be small in size but they definitely carry a strong punch. Incorporated in 2011, the company specialises in producing puddings, whipped cream, jelly powder, cocoa powder, rice cream, tiramisu mousse, and a multitude of other dessert-related products. “We are small in size but are actually the first in Algeria to produce desserts. Before this, everything was imported,” Hamza Allou, the General Manager of the Condis revealed. “We have started to export our products overseas. In Africa, we have distributed to countries like Senegal, while in Europe, we are doing business in places such as France,” he added. Realising that the Muslim population is a huge one which spans widely across the globe, Condis is hoping they are able to tap into that lucrative market. “We hope to have our products in all Muslim countries. To turn this into reality, we will need a halal certificate. In fact, this is very important because nowadays, every country asks if the company is halal certified. Currently, there are no agencies in Algeria who offer such services, so we are forced to look overseas to get a halal certificate,” Allou said. When Malaysia (where HMag is based) was mentioned to him, he admitted that it was a market that his

did you know? There is a chocolate sundae made from the world's rarest varieties of cocoa. It also has 5 grams of edible 23-karat gold to take the final price of the sundae to $25,000. This makes it the most expensive dessert in the world! company found extremely attractive. “We will try to develop our products and find a partner there to distribute our products. Malaysia is the gateway to East Asia and we know it is a Muslim country. It is a place which I love very much. The people are nice and are very strict,” he revealed. Allou also claimed that Condis wants to stay relevant in the modern digital world by focusing their efforts to online marketing. “We do both B2B and B2C but I prefer the latter because it gets us closer to the consumers. We are able to get feedback and discover

their expectations. That way, we can develop our products according to those expectations,” he added. ‘Desert’ and ‘dessert’ are two words that have similar spellings but different meanings and applications. Both, however, are relevant to our story. The Sahara Desert covers 80% of Algeria, the country where Condis is based. In terms of desserts, a huge bulk of its production in Algeria is currently being handled by Condis. Maybe, sometime in the future, when people think of the country, the images of both will be conjured up in their heads!

FEBRUARY 2017 47

GLOBAL INTERVIEW SALAH BABATIN

BABATIN FACTORY FOR SWEETS & CHOCOLATE First Industrial City, Phase 3, St. 62. P.O Box 5622, Jeddah, Saudi Arabia. Tel: +96612 6375110 Fax: +96612 6374705 Email: s@babatin.com

Sweet

chocolate BABATIN FACTORY

SAUDI ARABIA

48 FEBRUARY 2017

f you’ve ever read the popular children’s novel ‘Charlie and the Chocolate Factory’, you’ll be familiar with the eccentric character of Willy Wonka and his amazing chocolate manufacturing facility. The book inspired two major Hollywood motion pictures, both ending up with commercial success. Although it contained highly fantasised scenarios in the story, it managed to paint the world of sweets and chocolate manufacturing as an extremely vivid and exciting one.

GLOBAL INTERVIEW

Back in the real world, one family name is also becoming synonymous with a chocolate factory. In fact, the family’s company is called ‘Babatin Factory For Sweets & Chocolates’. If Willy Wonka valued his customers by inviting them inside his factory, company representative Salah Babatin says Babatin Factory also prioritise their customers. “Our strength comes from our clients and the people we work with. We have good relationships with all our stakeholders. Young and old, importers and suppliers, from inside and outside the country. We don’t care about any (industry) awards. Instead, we look at the small clients. The voice of the customer is extremely important to us. We get feedback from them and our relationship is based on trust with our company and family name,” he explains.

Our strength comes from our clients and the people we work with. We have good relationships with all our stakeholders Babatin Factory, which is based in Saudi Arabia, started operations in 1985 and they manufacture products catered to children – sweets, chocolates, jams, and seasoning. A sign of their productiveness is they come up with new products every five years. While the factory might have started a little over 30 years ago, Salah claims that the Babatin family has been in business for more than 100 years. But being old doesn’t necessarily mean using traditional methods. They are adamant to keep up with the rapid advancements of modern technology. “Nowadays, people are using their phones for everything and there is an app for almost all the things you can think of. The world is constantly

did you know? The smell of chocolate increases ‘theta’ brain waves, which triggers relaxation

changing, not just every five years or so. The market is changing, the ideas of the customers are changing. Maybe today they like chocolate but tomorrow they will like something else,” he added. When asked about the importance of halal certification for businesses, he gave a different view compared to all the other people that HMag had interviewed before. “I think it is better that we don’t put ‘halal’ on products because of religious issues and other things. I noticed that the Jewish in U.S. only put the letter ‘K’ for their (kosher) products, so maybe we can put only the letter ‘H’ for halal products. But, this only becomes an issue when you are exporting to a non-Muslim country. For

example, my country, Saudi Arabia, you can be 100% sure that the products are halal. For most Islamic countries, you would expect the products to be halal,” he reasoned. So far, Babatin Factory has managed to distribute their products to a few Middle-Eastern and African countries and has plans to reach a wider international market. They are aware that they face stiff competition from other companies but are confident that they have an advantage. “Our products are cheap but have high quality. So, the consumers are paying less for something of high value,” Salah claimed. With his target customers being children, having cheap prices will always be a great strategy!

FEBRUARY 2017 49

50% DISCOUNT ON SECOND ITEM (selected item only) *limited time offer.

LOCAL INTERVIEW Dato’ Noraini Ahmad

CHAIRMAN Of MATRADE Country: Malaysia Contact: +603 – 6207 7032 noraini.ahmad@matrade.gov.my

Fashion unites under one

UMBRELLA

ast November, Kuala Lumpur experienced an explosion of the senses as the 2016 edition of the annual Malaysia Fashion Week was hosted at the MATRADE Exhibition and Convention Centre. The fashion extravaganza, organised by Malaysian External Trade Development Corporation (MATRADE) and STYLO International, left its mark over the course of four glamourous days and proved exactly why it deserves its current status as one of the planet’s premier fashion events. Amidst the host of established brand names from all over Asia on display during the entire week, one small but important initiative made its debut there – the MATRADE MyPayong Fashionpreneur programme. HMag sat down with Datuk Noraini Ahmad, the chairman of MATRADE, to discuss this new initiative and how they plan to empower the nation’s fashionprenuers. “The MyPayong project is a new initiative to gather some fashionpreneurs in Malaysia. Under this concept, they will sit down and strategise on how to assist each other as a group to grow further,” Noraini explained, revealing that Malaysia Fashion Week is the first appearance of these designers under the MyPayong

52 FEBRUARY 2017

We need them to work hard. We need them to show determination. Then after that, we will open doors for them Dato’ Noraini Ahmad Matrade Chairman

project. Over the next few months, they will also be introduced at various other international festivals. “They will go there as a group. Different brands, but under one umbrella concept,” she added. What makes MyPayong, inspired by the Malay word ‘payung’ which means umbrella, unique is that the current brands under the programme complement each other rather than being directly in competition with one another. Seven fashionpreneurs have been chosen to pioneer the project; each representing various different products. A mentor-mentee concept will be applied, where the more experienced

ones will assist those who are relatively newer to the scene. In addition to that, everyone under the MyPayong project will also receive guidance from successful and well-established names in the industry. “But, this is not a one-sided project,” Noraini tells us. “We need them to work hard. We need them to show determination. Then after that, we will open doors for them.” The fashion and lifestyle industry has so far been a very rewarding one for Malaysia. According to MATRADE’s website, the country’s exports of lifestyle products in 2015 reached RM31.36 billion, an increase from the RM28 billion received in 2014. Exports were mainly to the USA, Japan, China, India, Turkey, Singapore, Indonesia, and Thailand. The main industry categories under this lifestyle sector include textiles, apparels and footwear, furniture, jewellery, cosmetics, and toiletries. “We have so much creativity in Malaysia. I’m proud to say that our products have very good quality and we are not embarrassed to sell our products overseas,” Noraini says with much enthusiasm. “We were talking to some people from London, from Singapore, and a few other places. They say when they find a ‘made-in-Malaysia’

LOCAL INTERVIEW

Some of the products under the MyPayung programme on display during the 2016 Malaysia Fashion Week

product, they automatically associate it with quality.” As pretentious as it may sound, many people actually have the perception that to be considered ‘cool’ in the fashion world, brands need to adopt a distinctively foreign feel, maybe complete with a French or Italian-sounding name. But Noraini, who has come up with the hashtag #choosemalaysianproduct to showcase her support for Malaysian products, believes this should not necessarily be the case. Marketing wisdom teaches that a name promoted consistently over the long run will gain recall. “You need to be farsighted. You shouldn’t focus on the short-term because if you want to sell your product overseas or even in a big way, you should have a brand which is easy to remember. It should represent yourself and also represent Malaysia,” she pointed out. Individually, each of the seven pioneering fashionpreneurs under MyPayong is creatively talented with the vibrancy for success. Together under the one umbrella programme, they complement each other, multiplying their momentum forward. As Noraini hopes, the healthy competition will bring out the best in each of them. “At least, they will push everyone up together and that’s what I like about the MyPayong concept.”

Dato' Noraini hopes MyPayung will bring out the best in each of the fashionpreneurs

* http://www.matrade.gov.my/en/ about-matrade/media/press-releases/ press-releases-2016/4618-intrade-featuring-malaysia-fashion-week-2016-nowopens-for-registration-19-april-2016 FEBRUARY 2017 53

LOCAL INTERVIEW

cclaimed English singer Phil Collins once said, “In learning, you will teach, and in teaching, you will learn”. This is what one can expect in MATRADE’s MyPayong Fashionpreneur. Young designers from the local fashion industry are gathered together under this programme. With the goal of not only growing their business individually but also collectively as a group, they will sit down and map out strategies in assisting each other. Successful and well-established names in the industry will also be guiding them along the way. Fitrah Ahmad from MFA Boutique has already reaped the benefits of being part of MyPayong. “After only three days at Malaysia Fashion Week, I have already found opportunities to go abroad. So far, I am in discussions in bringing the company to Indonesia and Qatar,” the young entrepreneur revealed. MFA Boutique is a clothing line catered specifically towards women. “As a business, we are only a year old but we do already have an online presence. One thing that I noticed is that our customers make frequent repeat orders. We also join various carnivals and have pop-up booths there. That way, we can directly meet our fans,” she added. For Didi Manan from Audadi, fashionpreneurs like her are sure to benefit from the valuable insights. “Learning the ins and outs of running a fashion business will help us tremendously. Tips such as how to export our products overseas or advice on how to become a franchise can prove to be

54 FEBRUARY 2017

From left: Abu Bakar Yusof (Matrade Lifestyle Director), Mariam Ismail, Azura Shafawi, Nur Anis Dato’ Rosyam Noor, Dato’ Noraini Ahmad, Fitrah Ahmad, MFW guest, Didi Manan

and

learn we earn priceless in the long run,” she explained. Audadi started in 2014 and they offer exquisite shoes and bags, both custom and ready-made. With designers such as Stuart Weitzman and Malaysia’s own Jimmy Choo as her idols, Didi also plans to expand her business by offering products such as shawls and clothing to the Brunei market. “We will also try to penetrate the high-end market for shoes and bags,” she added. Nur Anis Datuk Rosyam Nor from Bidadari Contemporary is fully aware of the high competition in business. However, she is confident that MyPayong will supply much-needed momentum in the race for success. “We move as a group under MyPayong, so we will help each other out,” this founder and also hijab

designer for the company outlined. It seems that almost everyone nowadays is jumping on the hijab business bandwagon, but this is not a deterrent for Anis. She believes her brand has what it takes to stand out from the crowd. “We are the first in Malaysia to produce hijabs with hoodies and with strings. These are our signature designs although we do produce other types of hijabs,” she explained. For Azura Shafawi from ready-to-wear clothing brand UMMIRIAZ, MyPayong presents an excellent opportunity for these young fashionpreneurs to grow their businesses. Established in 2008, they also offer alteration and tailoring services and will soon have a new branch in Makassar, Indonesia to add to their already six existing branches

throughout Malaysia. As the founder of Galeri MUO, Mariam Ismail hopes that MyPayong will help her tap into the wealth of knowledge from the fashion industry’s seasoned veterans. Galeri MUO produces elegantly designed digital canvas prints. “Our prints look like actual paintings although they are created through digital means. We use applications such as Adobe Photoshop to manipulate images before ending up with the final products,” she explains. “Our prices are also way cheaper than fine art paintings,” she adds. It seems that these talented young designers under MyPayong are working together towards a common dream – success at a higher level. This author wishes them all success.

LOCAL INTERVIEW Bill Keith

fashion is

SEDUCTION

“I

have sold a lot of my transparent clothes to Middle-Eastern countries such as Dubai. The people there love sexiness. It’s all about seduction. Fashion is seduction. Women want to look good,” Bill Keith, the man synonymous with the Malaysian fashion industry tells us. “They go out in full clothes but when they open they start to seduce. Another aspect which plays a part is that they have the desire to compete. The ‘I need to be more beautiful than you’ mentality. Although they won’t actually say it out loud,” said the man who has been involved in the fashion industry for over 35 years. His clients come from all over the world, just like the countries where he has done fashion shows. It’s safe to say that labelling him as an established figure would be considered an understatement. Starting off as a couturier in the 80s, Keith has

expanded his business empire to include furniture, footwear, handbags, and also interior designing. With a wealth of experience at his disposal, it comes to no surprise that the Malaysia External Trade Development Corporation (MATRADE) has roped him in to be their fashion counsellor. In this role, he will nurse a group of young designers who are hoping to grow their business. “These are my incubating designers. They are not hatched yet. They are very creative and talented. They come up with the perfect range but they are not good at production and workmanship yet. It’s not easy for me to nurture them, it will take around four or five months,” he tells us. How much is he being paid to perform this role? Nothing. “I am doing this because I was once in their shoes too”. Keith underlines one element that is extremely critical when venturing a business overseas – understanding what the

FASHION ICON Country: Malaysia Contact: +603-90755646 billydkeith@yahoo.com

market wants. “The Dubai market, for example, wants high-end products. They are fast in development and they are not afraid. They take chances. The people there live life. The China market, on the other hand, is different. The people there don’t want to buy a product from their own country. Even if you’re a Malaysian brand with a Chinese name, you are not going to make it there. They will mistake it for a Chinese from China. It’s a very infectious disease,” he explained. Keith proceeds to reveal a very common mistake that Malaysian entrepreneurs make. “People always talk about marketing but you have to present your product first. If your presentation is no good, then how do you reach marketing? You cannot work backwards,” he stressed. This perhaps further strengthens his opinion earlier in the interview. Your presentation, just like fashion, needs to be seductive!

You need to understand what the market wants Bill Keith Fashion Icon

FEBRUARY 2017 55

LOCAL INTERVIEW Rahima Orchient Yayah

ORCHIENT CLOTHING Country: Malaysia Contact: +6013-2768515/ +6013–8563220 orchient@gmail.com

A burning

PASSION for women’s FASHION

n 1997, Malaysian religious authorities released a fatwa which banned all Muslim women from entering beauty pageantries. It marked the end of an era for the Muslim-majority nation, thus making Miss Malaysia World 1994, Rahima Orchient Yayah, the last Muslim woman in the country to emerge victorious in such a contest. But, Rahima’s unique story doesn’t end there. During the Miss World finals that year in Sun City, South Africa, this lanky beauty managed to secure a spot in the Top Ten. It was one of the highest placings ever achieved by a Malaysian. With many online forums labelling that particular edition of Miss World as one of the most competitive ever, the level of Rahima’s accomplishment has been propelled to a much higher degree. One fact they used to back this claim up is by pointing to the calibre of the eventual winner -- current Bollywood megastar Aishwarya Rai. Fast forward to 2016 and HMag met Rahima at Malaysia Fashion Week where she was promoting her Muslimah clothing brand. Just a short glance in her direction and people would instantly be able to acknowledge her exquisite beauty and grace. This similar elegance is what she hopes to transfer to Orchient, a brand clearly is inspired by her very own name. Despite being relatively new (they only started out in March 2016), Orchient already has four boutiques in Malaysia with a few more expected to be up and running in the near future. They have also been part of multiple

56 FEBRUARY 2017

fashion and trade events such as Malaysia Fashion Week 2016, IMAGO Clap for Joy, and Wanita Kreatif Fest 2016. Specialising in haute couture, day wear, and hijabs with customised slips, her designs take inspiration from Balkan culture and Borneo heritage. “Among the major challenges in my career right now is finding committed workers and the lack of experience I have in marketing my products,” this graceful woman from Tawau in Sabah revealed. “One of my goals is for Orchient to have its own institutes in Kuala Lumpur and Kota Kinabalu. They will

offer fashion designing, patterning, product knowledge, dressmaking, sales and marketing via multimedia, a modelling agency, and grooming for personalities, confidence, and discipline,” she added. With her experience in pageantry and modelling to add to her MBA Degree from Wyoming Preston University, it seems the necessary tools for making Orchient a success are already in place. If her past in pageantry is anything to go by, triumph is not a foreign concept for Rahima, so we at HMag would definitely not bet against her!

LOCAL INTERVIEW Hairuni @ Jamilah Shukri

Zurenawatte Zaidil

HELICONIA CRAFT COLLECTION Country: Malaysia Contact: +6013-8230219 msitesting11@gmail.com

SARANITA PRESIDENT & MD OF ANGGUN COLLECTION Country: Malaysia Contact: +6012-8613155 orchient@gmail.com

UNIQUELY

Sarawak

mong the 14 different states that make up Malaysia, it can be argued that Sarawak is the one which is most unique. It is home to twenty-eight different ethnic groups, each with their own distinct language, culture, and lifestyle. It is this vast diversity that should be tapped into by entrepreneurs from the state, Hairuni @ Jamilah Shukri, the president of Sarawak Women Visionary Entrepreneurs Association (SARANITA) believes. “Sarawak is a mixture of everything. The variety of products and services that are produced here is immense. Most of them are the results of the designer’s creativity too. They are not too modern nor are they too ethnic,” she pointed out. SARANITA aims to help the women of Sarawak break the monopoly of men in the business world. “A lot of these women don’t know how to market their products,” she revealed. Jamilah herself is a successful businesswoman, heading Anggun Collection, a fashion boutique which puts an emphasis on ethnic designs, art, crafts, and clothing. “I want to see more women-owned businesses expand beyond Sarawak,” she added. One such female entrepreneur who embodies the spirit of Sarawak is Zurenawatte Zaidil from Heliconia Craft Collection. Already in operation for the last six years, the company is based in Kuching and they produce Sarawak clay beads. “The beads are made mostly by hand, although some parts still require the use of machines. This, we will do at our factory,” she told us. “Most of my workers are housewives who work on a part-time basis. I will

Zurenawatte from Heliconia Craft Collection

Haruni @ Jamilah Shukri (right) with her daughter

(Top right) One of Anggun Collection’s product. (Bottom) Sarawak clay beads from Heliconia Craft Collection

teach them how to produce the items and then they will complete their work from the comfort of their own homes. Of course, I will do quality control and decide if their work meets the minimum standard. It takes around one week to produce the beads while stringing takes just one day,” she explained further. This sharing of knowledge is something that Zurenawatte does on a regular basis. She also works with the state government to conduct courses in accessory making and stringing. “At the

end of this course, they too can become businesswomen and I would have done my part in promoting the growth of entrepreneurship in Sarawak,” she proudly stated. Just like everyone else, Zurenawatte hopes her own business will expand internationally. She does acknowledge that when it comes to beads, love at first sight is not something experienced by everybody. “It is when they discover the secrets behind the beads, that’s when the magic happens”.

FEBRUARY 2017 57

Wadamia Collection (002364876-U) Address : 47G, Jalan Kajang Perdana 8, Taman Kajang Perdana, 43000 Kajang Selangor, Malaysia Tel : +6 016-2597224 Email : wadamiasignature@gmail.com FB : Wadamia Collection Instagram : Wadamia

Welcome to the worldâ&#x20AC;&#x2122;s largest Halal business e-marketplace featuring Halal products and services. With our complete e-Commerce suite, we are ready to help you grow your Halal business and build profitable relationships in the global Halal market.

DagangHalal Sdn Bhd (961235-W) Wisma UOA II, Suite 10-10, No. 21, Jalan Pinang, 50450 Kuala Lumpur, Malaysia

briefs

HALAL CERTIFICATION DILEMMA With the halal food sector both in Japan and globally proving to be a lucrative one, the proliferation of halal certification bodies is seen as potentially undermining what is a growing opportunity for Japanese firms, UAE newspaper The National reported. The London-based market research company Technavio says that the Japan halal food market was estimated to be worth about US$200-250 million in 2015, with the major portion imported from Malaysia. Lukmanul Hakim, group president of Otsuka Pharmaceuticals stated that the 1.5 billion halal consumers worldwide is proof that the market is strong. “One of four people is halal consumer,” he pointed out. The Japan government does not oversee halal certification in the country and this is a concern for companies who want to be certain that their certification will stand up to scrutiny. “A halal certificate from the Japanese government would be an advantage in entering the new market,” Arushi Thakur, the senior food and beverage business analyst at Technavio said. Japan Halal Business Association (JHBA) says there are 22 halal certifying entities in Japan but so far international bodies can’t seem to agree on which ones provide recognised halal certification.

60 FEBRUARY 2017

HERITAGE TOUR — DUBAI CREEK With Bur Dubai on its southern side and Deira on its north, Dubai Creek is a living illustration of Emirate’s longstanding trading tradition. The Al Maktoum Bridge connects the two cities by road but an abra (boat ride) or dhow cruise is also available as an alternative. At Bur Dubai, you’ll experience a blast from the past when you visit the Heritage and Diving Village in Al Shindagha, a reconstructed village with distinctive palm-and-mud houses and barasti huts. You can also wander through the lanes of the historic Al

Fahidi Historical Neighbourhood, home to the few remaining original Arabic wind-tower houses left on the Arab side of the Gulf. If you enter the Al Fahidi Fort, a majestic fort built in 1787, you will find the Dubai Museum. Deira, the traditional commercial centre of Dubai, is where you experience the real Arab trading tradition. At the colourful souks here, you will be able to haggle and bargain. There’s also Souk Al Bahar, an Arabicstyle shopping mall with over 100 shops.

Sophia University is offering halal boxed lunches amid increasing number of Muslim students. Source – The Japanese Times

JAPAN’S HALAL UNIVERSITY CAFETERIAS More and more university cafeterias in Japan are applying the halal concept by getting certified. According to the National Federation of University Cooperative Associations, in 2014, at least 19 universities were offering Halal

cuisines at their cafeterias to satisfy their growing population of Muslim students. Private institutions and colleges in rural locations have also followed suit and are also adopting the halal concept at their cafeterias.

BRIEFS

THE PRINCELY POMEGRANATE

AMAZING OLIVES Cultivated in the Middle East around 6,000 years ago, olives come in many different colours, reflecting their stage of ripening. Olives are too bitter to be eaten right off the tree and must be cured to reduce their intrinsic bitterness. Some olives are picked unripe while others are allowed to fully ripen on the tree. The olive is a fruit of prestige according to Islamic history and has been mentioned several times throughout the Quran and Hadith. For example, Surah al-Muminoon 23:20, “And a tree (olive) that springs forth from Mount Sinai, that grows oil, and (it is a) relish for the eaters.” Also, according to Abu Aseed, “The Prophet (peace and blessings of Allah be upon him) said: “Eat the oil and use it on your hair and skin, for it comes from a blessed tree.” (Reported by al-Tirmidhi, 1775). Olive oil is packed with powerful antioxidants such as Vitamin E, carotenoids, and phenolic compounds. It also contains monounsaturated fat (MUFA) which reduces LDL cholesterol, the bad cholesterol that clog arteries. They have also been found to prevent osteoporosis, reduce inflammation, lower the risk of Alzheimer’s disease, and even protect you from depression.

The pomegranate, which is assumed to have originated from Iran and Afghanistan, is one of the healthiest fruits on earth. Along with olives, dates, and figs, the pomegranate tree is one of the four holy trees in Islam. Prophet Muhammad told his Companions of the benefits of the pomegranate: “There is not a pomegranate which does not have a pip from one of the pomegranate of the Garden (Jannah) in it.” (Abu Nu’aim, narrated by Anas) “Pomegranate and its rind strengthen digestion (stomach).” (Abu Nuaim, narrated by `Ali) Studies have shown pomegranates may lower the risks of many diseases, such as cancer, heart disease, and arthritis. Punicalagins found in the juice and peel have anti-inflammatory properties and three times the antioxidant activity of green tea. Punicic acid, also known as pomegranate seed oil, is the only known botanical source of Conjugated Linolenic Acid (CLA) and is also rich in rare Omega 5 essential fatty acid. The scarlet flower of the pomegranate plant produces a red dye for textiles which has been used for centuries in Central Asia.

ARE KOSHER AND HALAL THE SAME? Although there are some similarities, Kosher and Halal are two different entities which abide different religious laws. Kosher refers to food permissible for the Jewish under the Kashrut law as prescribed in the Torah. Meat must come from an animal that chews its cud and has split hooves, except for the pig and camel as each fulfils only one condition. All predatory birds and amphibians are forbidden. All animals must be slaughtered and salted in accordance to the Kashrut law. Alcoholic beverages that are prepared under strict Rabbinical supervision in a Kosher winery are permitted. Halal food refers to food permissible for Muslims under the Shari’ah law as prescribed in the Al-Quran. Meat may include camel and rabbit (which is forbidden under

Kashrut law) but excludes pork, predatory birds, and amphibians. Methods of slaughter are similar to the Kashrut law except that the Shari’ah law requires the name of Allah to be mentioned on all animals while slaughtering. With this in mind, Muslims have to avoid any food with the Kosher label that has meat, chicken, or any other animal ingredients. Kosher food may also contain alcohol which is forbidden in Islam.

FEBRUARY 2017

BRIEFS

ITALY HALAL CLUB By having the third largest economy in the Eurozone and the eighth largest in the world, Italy has great potential to become a halal hub market for the Mediterranean. In early 2016, Saudi Arabia and Malaysian government agency JAKIM signed a protocol agreement to develop Italy’s halal market. Companies interested in entering the halal market must first ensure that their products are in accordance with Shari’ah principles and follow halal standards in food, production, logistics, and commercialisation. The ‘Italy Halal Club’ has been created to assist halal-certified businesses in penetrating new markets in the halal industry. Currently, the Halal Italy Authority (HIA) is the only organisation that is allowed to certify halal products in the country and they are recognised by JAKIM and Indonesia’s MUI. Consumers can rest assured that these products have followed stringent procedures in obtaining halal certification. At present, there are 2 million Muslims residing in Italy and the number is growing each year.

$1.17 TRILLION SPENT ON F&B A total of $1.17 trillion were spent by Muslims on food and beverages in 2015, Mohammed Saleh Badri, the secretarygeneral of International Halal Accreditation Forum (IHAF) said. By the year 2021, that amount is expected to reach $1.9 trillion. “The halal food industry has made vast strides in recent years as consumers become more inquisitive about where their food is sourced from. Greater coordination and standardisation globally about what constitutes halal food is a barrier that can, and needs to be addressed in the coming years to ensure that the sector’s full potential is achieved,” Badri said, speaking at the recent Global Islamic Economy Summit in Dubai, UAE.

62 FEBRUARY 2017

GROWTH OF HALAL PHARMACEUTICAL The global halal economy is worth trillions of dollars, and from that market, pharmaceuticals account for the second largest revenue share, next to only food. Spurred by the demands of halal medicines, pharmaceutical companies are working closely with scientists and researchers to develop better halal medications for the healthcare sector. According to the Global Islamic Economy Report 2015/16, Muslim consumers spent an estimated $75 billion on pharmaceutical products in 2014. The industry is expected to grow further in the next few years with the introduction of halal vaccine and skin care for people with diabetes. In the past, most medicines used non-halal ingredients, so the increased availability of halal medicines will

be welcomed with relief by Muslims around the world. MS 2424:2012 (P), a halal pharma guideline developed by the Department of Standards Malaysia, has served as a reference for the pharmaceutical industry. In addition to Malaysia, Indonesia, and Singapore, it is expected that Brunei will also emerge as a lucrative market in the future. The country’s vast landscape and biodiversity make it an appealing place for halal pharma manufacturers.

BRIEFS

CAMBODIA MOVING TOWARDS HALAL With the global halal market proving to be a lucrative one, Cambodia is set to tap into that wealth by developing their very own national halal standard. With Malaysia on board to assist in funding a halal-standard training scheme, Cambodia’s Ministry of Commerce will issue a certification once everything is in place. According to the fundamentals of Islam, in order for meats to be considered halal, the animals must be slaughtered according to Shari’ah. In the past, there has been no standard to adhere to this process in the country. There are currently many halal logos in Cambodia and this has led to confusion as to which logo should be used. Local businesses have applauded the move to have one standardised halal certification and logo. This will ensure local butchers slaughter meats in the correct way. Neighbouring countries such as Thailand and Vietnam already have a halal standard in place and are economically benefiting from it. Thailand, for example, recorded an export value for halal food products of $6 billion in 2015.

HALAL SPEED DATING Muslims in Malaysia now have a new option in finding their life partners. Halal Speed Dating (halalspeeddating.com) was created with a concept similar to regular matchmaking platforms. However, the main difference is that they apply a Shari’ah compliant process. Already in operations since 2015, female participants will be accompanied by a chaperone (their wali or mahram) who will monitor the chat and interactions with nonmahrams. A strict vetting process will also be applied to each participant. All their speed dating events will be conducted in open public venues where the participants can be seen and there will also be no booze, flirting, touching, etc. The company hopes to challenge the modern-day dating fairy tale and change the way people fall in love. By doing this, they hope to avoid slander, heartbreak, premarital pregnancy, premarital sex, abandoned babies, and all 50 shades of haram. As stated on their website, “In Islam, getting married is easy, affordable, and in moderation”.

PERTH’S HALAL FOOD BANK Perth’s first halal food bank aims to not only provide food for the financially vulnerable but also connect people to their culture and restore a sense of security as reported by WA Today. According to the latest Center for Social Impact report, 64.3% of Australian adults were facing some level of financial stress or vulnerability. For two million people, this financial stress was considered severe. The halal food bank in Perth’s northern suburbs provides food

for anyone in need, whether they are Muslims or non-Muslims. Here, however, they will offer culturally appropriate foods for the Muslim community. This is important because a lot of immigrants and refugees in the area struggled to adapt to the Australian culture. By providing them foods that they are familiar with, it could help their transition. Other factors to consider are food restrictions to do with faith and the biological effect unfamiliar foods have on the body.

FEBRUARY 2017 63

BRIEFS

WOMEN AND HALAL TOURISM

When it comes to halal tourism, it seems that it is women who play prominent roles. The Halal Travel 2016 report revealed that the final say in travel planning and decision-making are usually done by females. “Women want activities to keep the whole family happy,” the study, commissioned by travel technology company Amadeus, showed. As a whole, the variables used in the decision-making process are core family, extended family, comfort, exploration, dealseeking, and simplicity-seeking. Muslim travellers are expected to grow to 150 million visitors by 2020. Meanwhile, expenditure from this market segment is expected to rise from US$145bil (RM608.93bil) in 2014 to US$200bil (RM839.71bil) by 2020.

BOTANI SQUARE WINS TOURISM AWARD The Botani Square shopping mall in Bagor, West Java, has been awarded the honour of being Indonesia’s best Muslim tourist-friendly shopping mall as reported by The Jakarta Post. The recognition, given by Indonesia’s Culture and Tourism Ministry, was the result of Botani Square having prayer facilities and only housing restaurants that serve halal food. Their general manager, Rosalia HS said they were committed in prioritising hospitality in its services as it was the key to attracting tourists. “Since it was established 10 years ago, we have strived to provide comfortable facilities for our visitors, especially Muslim tourists,

by providing prayer rooms inside the mall. We also built a mosque in the Botani Square complex because we are aware that we operate in a majority Muslim population,” she said. 28,000 people visit Botani Square on weekdays while 40,000 are present during weekends. The number also sees a significant increase during the fasting month of Ramadhan, where it reaches 50,000 visitors. “I hope Botani Square can maintain its advancement in providing halal food for its visitors ahead of the selection process for the World Halal Tourism competition,” Bagor Culture and Tourism Agency head, Sahlan Rasyidi said.

SUPERMOON OVER MADINAH On November 14 and 15 of 2016, millions of people around the world took the chance to witness the rare phenomenon of “Supermoon”. The event, where the moon is at its closest position to Earth in decades, has been described by American space agency NASA as “undeniably beautiful”. Although in some parts of the world, such as in Malaysia, the effect was not distinguishable, other countries were treated to a completely breath-taking view. NASA estimated that the moon could be viewed approximately 14% larger and 30% brighter. The next time this phenomenon will occur is 2034. One of the beautiful images captured was at Madinah!

64 FEBRUARY 2017

pic source: Instagram makkahmadeenah

BRIEFS

CHANEL OFFERS HIJAB COLLECTION One of the most prominent names in the world of fashion, Chanel, has followed the steps of the industry’s other established brands in tapping into the Muslim spending power. The French fashion house, who in 2016, raked in $5.2 billion in revenue, has now offered luxury hijabs as an effort to reach affluent Muslim consumers. According to the magazine Glossy, Mannequins in the Chanel storefront on Rodeo Drive in Beverly Hills were dressed in colourful hijabs, reflective of a growing trend to attract wealthy Muslim shoppers in the area. Muslims currently occupy 23% of the total world population and are

expected to reach 2.8 billion people by the year 2050. A report by Thomson Reuters revealed that in 2013 alone, Muslim shoppers spent $266 billion on clothing and footwear. That amount is projected to reach $484 billion by the year 2019. Luxury retailers recognised this opportunity and have made their move to capitalise on the lucrative market. In January 2016, Dolce & Gabbana launched their line of hijabs while in March of the same year, Uniqlo followed suit. Other brands such as DKNY, Tommy Hilfiger, Zara, and Oscar de la Renta have also previously launched similar collections.

BEHOLD THE HIJAB EMOJI Let’s face it, the world that we currently live in is increasingly becoming a digital one. Social media and communication apps have become ubiquitous elements in our lives. And in this new reality, the use of emojis helps bring a little bit more colour and vibrancy to the way we communicate. As this modern and borderless universe continues to unite mankind, it is only proper that we take all efforts to make it more inclusive. Thankfully, on November 10, 2016, that was exactly the case as we now have an emoji of a person wearing a hijab! During its 149th meeting, the Unicode Consortium approved the emoji along with 56 new ones such as a person breastfeeding, people sitting in the lotus position, a T-Rex, and a face with a hand covering it.

HIJAB-WEARING BEAUTY ON BILLBOARD If recent political developments in the US left the country’s hijab-wearing Muslims feeling concerned, this little piece of news will hopefully alleviate that. Cover Girl, one of the largest cosmetics companies in the US, has appointed a hijabwearing Muslim to be one of its brand ambassadors, Refinery29 reported. Nura Afia, a beauty vlogger who as of mid-November has acquired more than 200,000 subscribers on YouTube, will appear for the company in commercials and on a billboard in New York City’s Times Square. With this move, she has joined the ranks of Hollywood stars and supermodels such as Taylor Swift, Rihanna, Zooey Deschanel, Sofia Vergara, and Christie Brinkley. “I grew up being insecure about wearing the hijab, and I never thought I would see Muslim women represented on such a large scale,” Afia said. “I hope [this campaign] will show Muslim women that brands care about us as consumers and we’re important, especially hijabis. We can be featured on TV, can be featured on billboards in Times Square, can be represented,” she added. Her YouTube channel, Babylailalov, is filled with videos that showcase her makeup techniques using both drugstore and highend products.

pic source: Cindy Ord/Getty Images

FEBRUARY 2017 65

HALAL

SHOWCASE

CONVENIENCE FOOD

CASHEW NUT TOM YUM CRISP

ORIGINAL TOM YUM CRISP

PEANUT AND FISH TOM YUM KROB

Established in 2005. Innovator in producing "Tom Yum Crisp". "Tom Yum Crisp" is represented as a healthy snack made of high nutrient of herbal crisp. Company: Thai Tanya Interfood Co Ltd Country: Thailand Contact: +66 2893 6143

EXTRA JAM STRAWBERRIES

FOREST HONEY FRUIT SPREAD APRICOT

Darbo is Austriaâ&#x20AC;&#x2122;s leading food manufacturing company for preserves, honey, syrups and fruit preparation with one of the best-known and respected brands in the Austrian food trade. Company: A Darbo AG Country: Austria Contacts: +43 5242 6951 0

ANGRY BITE CHEESE FLAVOUR

POTATO SNACK

ANGRY BITE CHICKEN FLAVOUR

Having has been in business since 1987, Kimanis Food Industries Sdn. Bhd. has now established its D-Jack and JIMBO brands in the snack food market. Company: Kimanis Food Industries Sdn Bhd Country: Austria Contacts: +6088-715 888

68 FEBRUARY 2017

HALAL

CONVENIENCE FOOD CRISPY SEAWEED HOT & SPICY

CRISPY SEAWEED ORIGINAL

SHOWCASE

CRISPY SEAWEED SEAFOOD

Tao Kae Noi uses carefully selected ingredients to make its tasty seaweed snacks, which is why they are the largest seaweed manufacturer in Thailand, with more than 70% of the market share. Company: Taokenoi Food & Marketing Public Co Ltd Country: Thailand Contact: +66 02 108 6999

CAPTAIN OATS

QUICK COOK OATMEAL

INSTANT OATMEAL

Having obtained the National Mark of Malaysian Brand award and the ISO 22000, HACCP and HALAL by JAKIM certifications; the brand successfully cements its credibility among international buyers and consumers. Company: Federal Oats Mills Sdn Bhd Country: Malaysia Contacts: +604 333 2711

GOLDEN GOLDEN LIGHT PEANUT LIGHT PEANUT BUTTER STRIPES BUTTER EXTRA STRAWBERRY CRUNCHY

GOLDEN LIGHT NONYA KAYA JAM

GOLDEN LIGHT D24 DURIAN KAYA JAM

Litat Import & Export Pte Ltd is one of the leading exporters of F&B products in Singapore with numerous agencies across the globe, and longstanding business partners in the Middle East. Company: Litat Import & Export Pte Ltd Country: Singapore Contact: +65 8288 8726

FEBRUARY 2017

HALAL

SHOWCASE

DAIRY PRODUCTS

MEADOW FRESH FULL CREAM UHT

PRAISE TRADITIONAL MAYONNAISE

MEADOW LEA ORIGINAL

Since 1909, Goodman Fielder has been providing food solutions in Australia, New Zealand and the Asia Pacific Region. With over 40 plants and 5,000 staff globally. Company: Goodman Fielder Pty LTD Country: Singapore Contact: +65 68125729

UHT MILK FULL CREAM WHIPPING CREAM

COOKING CREAM

The main production center of the sector milk - cow in Sardinia. Giving each day on average 524,000 liters of milk produced in specialized and selected farms. Company: Arborea Country: Italy Contact: +390 783. 8040100

MOZZARELLA BALL PIZZA MOZZARELLA

At Zuger Frischkase AG, the knowledge required to produce cheese has been passed down through the family for decades. The great-great-grandfather of the current owner of the company was a passionate cheesemaker in 1850.

MOZZARELLA BLOCK SLICED

70 FEBRUARY 2017

Company: Zuger Frischkase AG Country: Switzerland Contact: +41 71 955 98 77

HALAL

MEAT BASED PRODUCTS CHORIZO TURKEY SALAME HALAL

DRY CURED BEEF HALAL

SHOWCASE

SALAME BEEF DRIED HALAL

Great for birthday parties, backyard barbecues or a quick after-dinner treat, this meaty treats will satisfy your cravings and tummies! Company: Embutidos Caula Country: Spain Contacts: +(0034) 972 201 498

CHILI GRILLER WITHOUT MEAT

FINE EXTRAWURST HORSESHOE WITHOUT MEAT

FINE MEATLOAF, THINLY SLICED WITHOUT MEAT

LANDHOF GesmbH & Co KG is an Austrian company specialised in the production of typical Austrian meatless sausages. Company: LANDHOF GesmbH Country: Austria Contacts: +43 732 79802 224

EL-DINA MEAT LOAF EL-DINA MEAT SPREADS

The leading supplier of high quality Halal food in Asia, Ellaziq is founded in year 2009. The name, Ellaziq is derived from the Arabic words of “El” and “lazeez” meaning “delicious. Company: Ellaziq Country: Singapore Contacts: +(65) 6758 7530

FEBRUARY 2017

HALAL

SHOWCASE

BAKERY PRODUCTS

WHOLEMEAL BREAD

MEXICAN BUN COFFEE BUN

Total Bun is a company which is up-to-date with the fast-growing demands for frozen bakery and confectionary products. Health conscious clients can trust Total Bun in offering quick and convenient pastries as they prepare all of their products diligently. Company: Total Bun Supplies Sdn Bhd Country: Malaysia Contact: +603 8964 1107

PASTRY WITH WHITE CHEESE

PASTRY WITH MEAT

PASTRY WITH CHERRY

The main activity of Mini Pani Ltd. is the manufacturing, storage and distribution of deep-frozen pastries. Company: Mini Pani Ltd Country: Serbia Contact: +381 24 621 521

PURE INDULGENCE

BLUEBERRY CHEESECAKES

CHOCOLATE CHEESECAKE

Calendars cakes and pies contain top quality ingredients, cholesterol friendly oils and a marked reduction in sugar.You can see and taste the quality in Calendars products. Company: Calendarâ&#x20AC;&#x2122;s Pte Ltd Country: Singapore Contact: +65 6777 3500

72 FEBRUARY 2017

HALAL

BAVERAGES

SHOWCASE

MIXED BERRY 850ML STRAWBERRY FRUIT JUICE 850ML

CASABLANCA 850ML

Having been established for over 30 years in beverage manufacturing industry, Universal NutriBeverage Sdn. Bhd. has experienced a remarkable growth and achievement over the years. Company: Universal Nutribeverage Sdn Bhd Country: Malaysia Contact: +603 5519 2804

LYCHEE JUICE

MANGO JUICE

GUAVA JUICE

Based in Thailand, Triple P M Co., Ltd. is a company which manufactures various types of juices. Among them are lychee, pomegranate, and mango. Company: Triple P M Co., Ltd Country: Thailand Contact: +66 81 9062426

GOURMET ORIGINAL DRINKING CHOCOLATE

ATAP COFFEEBAG DARK ROAST

ATAP COFFEEBAG ICY BLEND

DS Borneo is a food & beverage brand grower, importer and exporter. Everything we do is driven by our passion for good food and the good life. Company: DS Borneo Trading Sdn. Bhd. Country: Malaysia Contact: +603 7733 7722

FEBRUARY 2017

CERTIFICATE BODY

JAKIM–RECOGNISED FOREIGN HALAL CERTIFICATION BODIES JAKIM - DEPARTMENT OF ISLAMIC DEVELOPMENT MALAYSIA AUSTRALIA

bangladesh Adelaide Mosque Islamic Society of South Australia 20 Little Gilbert Street, Adelaide S.A 5000, Australia. Mohd Farid Ismail Tel: +61 4 1474 5390 | Fax: +61 8 8231 6443 Islamic Association of Geraldton Geraldton Mosque, 172 George Road Geraldton, Western Australia, 6530 Australia. Haji Daftie Hj Abdul Qudus Tel: +61 8 9964 1493 | Fax: +61 8 9664 1318 Islamic Association of Katanning P.O Box 270, Katanning, Western Australia 6317. Alep Mydie Tel: +61 8 9821 2775 | Fax: +61 4 8718 2144 Islamic Co-ordinating Council of Victoria (ICCV) 155 Lygon Street, East Brunswick, Victoria 3057 Australia. Refik Koyu Tel: +61 393805467 | Fax: +61 393806143 Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA) Unit 1, 35-37 Harrow Rd Auburn NSW 2144, Australia. Mughtarulah Sadien Tel: +61-29643 7775 | Fax: +61-29643 7776 Perth Mosque Incorporated 427-429 William Street, Perth, 6003, Western Australia. Fazel Anthony Tel: +61 8 9328 8535 | Fax: +61 8 9328 8537 Australian Halal Authority & Advisers (AHAA) 135 Sydeny Road, Coburg, Victoria 3058, Australia. Muhammad Esfandiar Tel: +61 3 9386 0786 | Fax: +61 3 9384 6939 Al-Iman Islamic Society Inc. 173 Johnston Street, Collingwood, Victoria 3066, Australia. Mohamed Amir Tel: +61 3 9417 6585 | Fax: +61 3 9416 2965

austria Islamic Information and Documentation Center A-4050 Traun,Theodor Körner Str. 10 A, A-1010 Wien, Sterngasse 3 Austria. Günther Ahmed Rusznak Tel: +43 699 884 658 04

argentina Islamic Centre of Argentine Republic (Centro Islamico de La Republica Argentina) Av. San Juan 3053 Buenos Aires (1233) Argentina. Fabian Amin Ankah / Yamil Alexis Sayer Tel: +54-11-4931-3577 | Fax: +54-11-4931-3577 #105

74 FEBRUARY 2017

Islamic Foundation Bangladesh (Baitul Moqarram National Mosque) Dhaka, 1000 Bangladesh. Shamim Md. Afzal Tel: +880 2 9559643 | Fax: +880 2 9563397

belgium Halal Food Council of Europe (HFCE) 4 Rue De la Presse 1000 Brussels, Belgium. Prof. Dr. Hj. Mohamed Sadek Tel: +32 2227 1114 / +32 2227 2728 | Fax: +32 2218 3141

brazil Federation of Muslims Associations in Brazil Rua Tejupa, 188 - Jabaquara CEP 04350-020, Sao Paulo SP, Brazil. Dr. Mohamed Husein El Zoghbi / Nizar Adel El Ghandour Tel: +55 (11) 5035-0820 | Fax: +55 (11) 5031-6586 Centro de Divulgaçãodo Islam Para América Latina (CDIAL)/Islam Dissemination Center for Latin America Rua Marechal Deodoro, 1960-2°Andar Centro-Sao Bernardo Do Campo-SP Sao Paolo, CEP 09710-201, Brazil. Ahmad Ali Saifi Tel: + 55 11 4128-2800 | Fax: + 55 11 4128-2800

canada Halal Montreal Certification Authority 1510,Chemin Chambly , Suite 270 Longueuil, Quebec J4J 3X5, Canada. Taibi Baaja Tel: +1(514) 296 7360 | Fax: +86-531-699 89121

China Shandong Halal Certification Service (SHC) 6F North Building, No.86 Jianshe Road., Shizhong District, Jinan, China Yusof AN Ruicheng Tel: +86-531-81767296 | Fax: +86 531 69989121 China Islamic Association No 103 Nanhengxijie, Xicheng District, Beijing, China. Hj. Abdullah Ma Wen Hua Tel: +86 1369 9297 269 | Fax: +8610-6352 9483 Linxia Halal Food Certification Centre (Gansu) No 43, Jiefang Road, Linxia City, Gansu Province Ma Lingzu Tel: +0086 930 6286086 | Fax: +0086 930 6286806 ARA Halal Development Services Center Inc. (ARA) No.28, Dong Feng Road, JinShui District, ZhengZhou, Henan,China 450000 Abdul Rahim Albert Hsiu Tel: +86-155 1554 5789

CERTIFICATE BODY

JAKIM–RECOGNISED FOREIGN HALAL CERTIFICATION BODIES JAKIM - DEPARTMENT OF ISLAMIC DEVELOPMENT MALAYSIA chile

italy Centro Islamico De Chile Campoamor 2975, Nunoa Santiago, Chile. Kamal Sufan Tel: 56-2-3431376 | Fax: 56 - 2 – 3431378

Halal International Authority (HIA) Via Bicetti de Buttinoni, N.1 20156 (MI), Milan, Italy. Sheikh Prof. Dr. Sharif Lorenzini Tel: +39 02 39449134 / +39 08 0 5 2 16 724 Fax: +39 02 39484129

France Ritual Association of Lyon’s Great Mosque 146 boulevard Pinel, 69008 Lyon, France Kamel Kabtane / Azeddine BAHI Tel: +33 (0)4 78 76 00 23 | Fax: +33 (0)4 78 75 77 42

germany HALAL CONTROL Pruf- und Zertifizierungsstelle Inspection - and Certification Body Kobaltstr. 2-4, D-65428 Ruesselsheim, Germany. DI Mahmoud M. Tatari Tel: +49 6142 301987-0 | Fax: +49 (0) 6142 301987-29

india Jamiat Ulama Halal Foundation Imam Bada Compund, Imam Bada Road, Near Mughal Masjid, Bhindi Bazar, Mumbai 400009. Shahid Nadeem / A. A. Khan Mohammed Waseem Qasmi Tel: +91 9321 2227 74 | Fax: +91 22 2375 9169 Jamiat Ulama-l-Hind Halal Trust 1, Bahadur Shah Zafar Marg, New Delhi-1 10002, India. N.A. Farooqui Tel: +011 2331455 / +011 23317729 | Fax: +011 2331 6173 Halal India PVT LTD Suit No.7, 3rd Floor, Hameediya Shopping Mall, Triplicane High Road, Triplicane, Chennai-05, Tamil Nadu, India. Mohamed Jinna Tel: 91 44 43567446 / 42618147 | Fax: 91 44 42663445

indonesia The Indonesian Council of Ulama (MUI) Majelis Ulama Indonesia, Building 3rd Floor ,Jl. Proklamasi, No.51, Menteng-Jakarta Pusat, Indonesia Ir. Lukmanul Hakim, M.Si Tel: +62 21 3918890 | Fax: +62 21 3918915

ireland Islamic Foundation of Ireland 163 South Circular Road, Dublin 8, Ireland Yahya Mohammad Al-Hussein Tel: 0035314533242 | Fax: 0035314532785

japan Japan Muslim Association 3-4-14, Kohinata, Bunkyo-ku, Tokyo 112-8585, Japan Prof. Hideomi MUTO (Tayeb MUTO) Tel: +81 33947 2419 | Fax: +81 33947 9416 Japan Halal Association (JHA) 547-0035 , Osaka Shi Hirano-Ku, Nishiwaki 1-1-2, Miyako Sansai Building, Japan Hind Hitomi Remon Tel: +81 667047080 | Fax: +81 667049505

kenya Kenya Bureau of Halal Certification (KBHC) Village Plaza, Ngara Road, Block A, Suite A2 P.O.Box 39445-00623 Nairobi, Kenya. Mohammed Ayub Khalid Tel: +254 20-374 8770 / +254 20-268 0629 Fax: +254 20 374 8774

korea Korean Muslim Federation (KMF) 39 Usadan-ro 10gil, Yongsan-gu, Seoul 140-192, Korea. Choi, Youngkil (Hamid) Tel: +82-2 793 6908 | Fax: +82-2 798 9782 +82-2 794 7307

netherland Control Office of Halal Slaughtering B.V & Halal Quality Control Laan Van Meerdervoort, 53D 2517 AE, Den Hague The Netherlands. Dr. A. M. Al Chaman Tel: +31 (0) 70 3469795 | Fax: +31 (0) 70 3450033 Foundation Halal Correct Certification (TQHCC-Total Quality Halal Correct) Fruitweg 22C, 2321GK Leiden, Mailbox: PO.BOX: 179, 2300 AD Leiden, The Netherlands. Abdulfatteh Ben Ali-Salah Tel: +31 71 523 5770 | Fax: +31 71 523 5771 Halal Feed and Food Inspection Authority (HFFIA) P.O. Box 16786, 2500 BT The Hague, The Netherlands Mohamed M’Hamdi Tel: 0031-(0)70-364 91 91 / +316-34-14-0355 Fax: 0031-(0)70- 364 54 60

FEBRUARY 2017 75

CERTIFICATE BODY

JAKIM–RECOGNISED FOREIGN HALAL CERTIFICATION BODIES JAKIM - DEPARTMENT OF ISLAMIC DEVELOPMENT MALAYSIA NEW ZEALAND

south africa Federation Of Islamic Associations Of New Zealand (FIANZ) Ground Floor, 7-11 Queens Drive, P. O. Box 14-155, Kilbirnie, Wellington, New Zealand Hazim Arafeh Tel: +64 4 387 8023 | Fax: +64 4 387 8024 New Zealand Islamic Development Trust (NZIDT) Level 4, 369 Queen Street, P.O. Box 5636, Auckland 1010, New Zealand. Dr. Mohamed El Amien Tel: 09 306 8934 | Fax: 09 306 8935

National Independent Halaal Trust Baitun Noor Centre, 5770 Topaas Str. Extension 5, Lenasia, Johannesburg Moulana Abdul Wahab Wookay Tel: +27 11 854 4381 | Fax: +27 11 852 4300 South African National Halal Authority (SANHA) 4th Floor, Gem Towers, 98 Overport Drive, Overport, 4091, Durban, S.A. Maulana MS Navlakhi Tel: 27 31 2075768 | Fax: 27 31 2075793

Pakistan

sri lanka Jamea Markaz Uloom Islamia Mansoora (JMUIM) Multan Road, Lahore, Pakistan. Moulana Abdul Malik Tel: +9242 3541 9520 | Fax: +9242 3543 1938 Punjab Halal Development Agency (PHDA) 4/6, Shaheen Complex, Egerton Road, Lahore, Pakistan Justice Khalil-Ur-Rehman Khan Tel: +92 42 99205439-40 | Fax: +92 42 36370665

Phillipines Islamic Da’wah Council of The Philippines (IDCP) Suite 400, FUBC Building, Escolta Manila, P.O Box 3669, Manila, Philippines. Hj. Abdul Rahman R.T. Linzag Tel: +(632) 2458456 | Fax: +(632) 2415142 National Commission on Muslim Filipinos (NCMF) 79 Jocfer (Annex) Building, Commonwealth Ave Diliman, Quezon City, Philippines. Dr. Dimapuno A. Datu-Ramos Jr. Tel: +02 952 6490/91 | Fax: +02 952 4875/4540

switzerland Halal Certification Services P.O Box 247, 4310 Rheinfelden, Switzerland Farhan Tufail Tel: +41 61 813 30 64 | Fax: +41 61 813 30 65

taiwan Taiwan Halal Integrity Development Association (THIDA) 3F No. 3, Ln. 25, Sec.1 Xinhai Rd., Taipei City Taiwan (R.O.C) Ali Kamaluddin Chang Tel: +8862 2367 5231 | Fax: +8862 2365 2094

turkey

poland Muslim Religious Union in Poland (MRU) ul. Piastowska 13F, 15-207 Bialystok Poland Tomasz Miskiewicz Tel: +0048 605 61 2137 | Fax: +0048 857 32 4023

Singapore Islamic Religious Council of Singapore (MUIS) Singapore Islamic Hub, 273 Braddell Road, Singapore 579702. Munir Hussain Tel: +(65) 6359 1199 | Fax: +(65) 6259 4733

76 FEBRUARY 2017

Halal Accreditation Council (Guarantee) Limited Level 1, 329 1/1, Meewella Building Galle Road Colombo-04, Sri Lanka Ali Fatharally Tel: +941 1739 2140 | Fax: +941 1258 8050

KAS ULUSLARARASI SERTIFIKASYON GÖZ. TEK. KONT. HIZM. LTD. STI. (KASCERT INTERNATIONAL) Kazim Dirik Mah. Kurtulus Cad. No. 27/3 Bornova, IZMIR, Turkiye. Ugur Ekici Tel: +90 232 435 61 00 | Fax: +90 232 435 61 20 Association For The Inspection And Certification Of Food And Supplies (GIMDES) Tekstilkent A 25 Block No:51-52-53, Esenler/Istanbul Turkey. Dr. Huseyin Kâmi Büyüközer Tel: +90 212 438 33 18 | Fax: +90 212 438 33 19

CERTIFICATE BODY

JAKIM–RECOGNISED FOREIGN HALAL CERTIFICATION BODIES JAKIM - DEPARTMENT OF ISLAMIC DEVELOPMENT MALAYSIA thailand

united kingdom The Central Islamic Council of Thailand (CICOT) The Institute for Halal Food Standard of Thailand, 45 Moo 3 Klongkao Rd, Klongsib Sub-District, Nongchock District, Bangkok, 10530, Thailand. Aziz Phitakkumpon Tel: 66-2949-4114/ 66-2949-4215 | Fax: 66-2949-4250

united states of AMERICA (USA) Islamic Food and Nutrition Council of America (IFANCA) 5901 N. Cicero Ave, Suite 309 Chicago, Illinois 60646 USA. Dr. Muhammad Munir Chaudry Tel: +17732833708 | Fax: +17732833973 Islamic Services of America (ISA) P.O Box 521 Cedar Rapids, Iowa 52406, U.S.A. Timothy Abu Mounir Hyatt Tel: +(319) 362-0480 | Fax: +(319) 366-4369

Halal Certification Europe (HCE) P.O Box 1786, Leicester LE5 5ZE, United Kingdom. Yusuf Aboobakar Tel: +44 116 273 8228 | Fax: +44 116 273 8228 Halal Food Authority 7th Floor, Finchley House 707 High Road, London N12 0BT. Dr. Ghayasuddin Siddiqui Tel: +44 (0) 208446 7127 | Fax: +44 (0) 20 8563 1993

Vietnam Halal Certification Agency Vietnam Floor 6, DinhLe Building, 123B Tran Dang Ninh, Cau Giay dist, Hanoi, Vietnam. Hajj. Mohammed Omar Tel: +04 62693741 | Fax: +04 62671285

FOREIGN AUTHORITIES

JAKIM - DEPARTMENT OF ISLAMIC DEVELOPMENT MALAYSIA

Lembaga Mengeluarkan Permit Import Halal, Bahagian Kawalan Makanan Halal, Jabatan Hal Ehwal Syar’iah

Tkt 2, Jalan Elizabeth II, Kementerian Hal Ehwal Ugama (Lama), Bandar Seri Begawan BS 3510, Negara Brunei Darussalam. Tel: (673) 224 2565 | Fax: (673) 222 3106

Egyptian Organization For Standardization & Quality

No 16 Tadreeb El-Modarrebean Street, Ameriya, Cairo Egypt Tel: +2 02 22845526 / +2 010 6236668

Institut Marocain De. Normalisation (IMANOR)

Angle Avenue Kamal Zebdi et Rue Dadi Secteur 21, Hay Riad MA-10100 Rabat, Tel: +212 537 5724 43 / +212 537 5724 49 /+212 537 5724 50

Islamic Chamber Research & Information Center (ICRIC)

Embassy of the Islamic Republic of Iran. Tel: 03 - 4251 4824 Fax: 03 - 4253 2767

FEBRUARY 2017 77

MAKE IT HALAL

HALAL TRAINING & CONSULTING SERVICES STAY AHEAD OF THE COMPETITION JOIN THE LARGEST EMERGING MARKET TODAY

Frequent problems faced by halal applicants Every case is unique, but below are some common issued faced during the application process: 1. Lack of knowledge in halal standards and requirements 2. Unfamiliar with JAKIM e-halal system 3. Gathering documentation is time consuming 4. Sourcing of alternative ingredients can be frustrating 5. Not sure on how to conduct Internal audit for halal 6. Unclear Halal Assurance Management System (HAS) TAKE ACTION. PUT THESE PROBLEMS BEHIND YOU

WE’VE GOT THE

EXPERIENCE TO GET THE RESULTS THAT MATTER High Success Rate Your application for certification is handled by our experts using proven methods that have helped multiple clients.

Pre-audit Know what’s is coming on the official audit. Our auditors will perform a meticulous pre-audit on your premises.

Speed Up The Process Start generating sales sooner. Our experienced consultants can save months of your application process time.

Experienced Halal Auditors Your pre-audit process will be conducted by our auditors with over 20 years combined experience.

Effective Training You and your staff can stay up-todate with requirements through our comprehensive training programmes.

Comprehensive Report You won’t miss a thing before the official audit while you are armed with our Non-Comformance Report.

WE ARE HERE

TO HELP YOU MAKE A HALAL BREAKTHROUGH

WE ARE READY How we help halal applicants When you have made up your mind to venture into halal industry, you might face both feelings of excitement and confusion. We are here to assist you. We will guide your online application, documentation gathering, managing process improvement and even pre-assessment audit. We will ensure that all non-conformances are out of the way.

How we increase halal knowledge to industry At DH Events’ Consulting & Training services, our objective is to promote the integrity of halal to industry players, by strengthening their knowledge on halal and the halal industry market. With our halal consultant experts and halal certified trainers, we are able to provide clients with the necessary information needed on what’s happening in the halal industry and the latest development in the halal certification process and procedures.

TO HELP YOU TO BOOST YOUR

BUSINESS +603 2171 1128

intan@daganghalal.com amiriah@daganghalal.com DH Events Sdn. Bhd. (1100533-T) Wisma UOA ll, Suite 10-11, No. 21, Jalan Pinang, 50450 Kuala Lumpur, Malaysia

subsidiary of

www.halalveriﬁed.com

DOWNLOAD 42

Halal Certiﬁcates from Recognised Foreign Halal Certiﬁcation Bodies

Shandong Halal Certification Service (SHC)

Halal Certification Europe (HCE)

The Ulama League of The Philippines

Jamiat Ulama Halal Foundation

Centro Islamico De Chile

Federation of Muslims Associations in Brazil

Halal Development Institute of The Philippines

Islamic Information and Documentation Center

For further enquiries, please contact us at:

+603 2171 1128

cservice@halalveriﬁed.com

Joint effort by JAKIM Halal Hub Division & DagangHalal Sdn Bhd

Korean Muslim Federation (KMF)

Islamic Food and Nutrition Council of America (IFANCA)

THE NEW HALAL

INNOVATION

he Halal verified Engine (HVE) is the world’s first online system that expedites the Halal-certification process for Halal status applicants. Built entirely on Microsoft’s cloud services, namely Window Azure and SQL Server, the HVE allows the piblic to “verify with just one click” the veracity and validity of Halal certificates from 42 Foreign Halal Certification bodies recognized by JAKIM, for any product worldwide @ www.halalverified. com. This invention removes the tedious and often inaccurate manual tracking of Halal certification along the entire manufacturing chain from suppliers to ingredients and their processing methods. It makes it so easy for manufacturers to check on the trail of Halal certificates application and renewal.

Speed up Halal certiﬁcates compilation for the Halal certiﬁcate application.

Download Halal certiﬁcates from Foreign CBs which are recognised by JAKIM.

Platform to source for Halal ingredients from overseas.

Recommendation of alternative Halal suppliers.

Check latest Foreign CBs which are recognised by JAKIM.

View ratings and review of Halal products from the other users.

Access up-to-date news and announcement from the CBs.

Affordable charges.

www.halalveriﬁed.com Joint effort by JAKIM Halal Hub Division & DagangHalal Sdn Bhd Wisma UOA ll, Suite 10-10, No. 21 Jalan Pinang, 50450 Kuala Lumpur, Malaysia. T: 603 2171 1128 F: +603 2166 1148 E: cservice@halalveriﬁed.com

82 FEBRUARY 2017

TRADE FAIR LISTS

AGRI-FOOD TRADE FAIRS

TO LOOK OUT FOR IN

JAN

APR

FOOD AND HOTEL INDONESIA JAKARTA INTERNATIONAL EXPO, INDONESIA

JUl

oct ANUGA

Koelnmesse, cologne, germany

MAR

26 - Mar 2

7 – 10

DUBAI WORLD TRADE CENTRE, UAE

Makuhari Messe, Japan

GULFOOD

5–8

7 – 11

FEB

8 – 11

FOODEX

MAY

TUTTOFOOD ITALY FIERA MILANO, ITALY

JUN MAY 31 – JUN 4 THAIFEX

18 – 20

IMPACT EXHIBITION AND CONVENTION CENTER BANGKOK, THAILAND

SIAL CHINA SNIEC SHANGHAI, CHINA

Aug

nov

sept

dec

7 FEBRUARY 2017 83

SEE YOU IN

GULFOOD 2018 www.gulfood.com

MAIN ORGANIZER

OFFICIAL MEDIA PARTNER