H-Bulletin | October 2018

For advertising opportunities & article contribution,

contact us at: zulfadli@dhevents.my +603 2171 1128 SECOND ISSUE | Oct 2018

In this issue Halal News • Malaysia’s Halal Export Value May Hit RM50b Mark This Year • In Amsterdam, the halal hipsters are the newest thing on the culinary scene • UAE Spends $17.6b on Halal Tourism • Powering the Halal Silk Route *read more on pg. 03

Halal Facts

Maintaining Halal Integrity 02

Sources of halal

All You Need to Know About 01

DEFINITION OF HALAL

COSMETIC AND PERSONAL CARE

Don’t comprise of or contain any parts or substances derived from animals forbidden to Muslims by Shariah law, to use or from halal animal which are not slaughtered to Shariah law

Soil and Water

Do not contain any materials genetically modified organisms (GMO) which are decreed as najs according to Shariah law

Are not prepared/ processed/ manufactured/ stored using any equipment contaminated with non-halal elements

Do not harm the users.

Mercury and Hydroquinone

Carmine

Plants and Microorganism

All sources from the soil and water and its by products (including minerals) are halal for use except those that are hazardous and/ or mixed with materials that are decreed as najs

Sources derived from eggs that are from the animals which are not najs, are halal.

Alcohol

Materials for cosmetic and personal care that contain alcohol excluding alcoholic drink (khamar), are permissible.

Synthetics

Materials for cosmetic and personal care produced synthetically are halal except those that are hazardous and/ or mixed with materials that are decreed as najs

Sources derived from plants and microorganisms on land, air and water, are all halal for use except those that are hazardous and/or mixed with najs

Islamic Consumer Goods- Part I: Cosmetic and Personal Care - General Guidelines

04

Do you know?

Urea

03

Halal Critical Ingredients • Derived from cochineal bugs • Permissible based on Fatwa by Muzakarah Jawatankuasa Fatwa Majlis Kebangsaan Bagi Hal Ehwal Ugama Isam Malaysia Kali ke-100 • Harmless and any colouring substances from this insect is non-hazardous and can be used for human consumption.

(MS2200:2008 Part I)

Sources derived from halal land animals and slaughtered according to Shariah law are halal. Sources derived from land animals’ fur, hair and related material which were harvested whilst the animals are still alive are halal.

All aquatic animals that are halal for consumption can be the sources for cosmetic and personal care.

lard Do not comprise/ contain any human parts or it derivatives

COSMETIC AND PERSONAL CARE

Source of Halal Ingridients Land and Aquatic Animals

Halal Cosmetic

You may have heard urea comes from urine. In a way, that’s true. Urea is excreted by the kidney in the urine and excreted through sweat. But, for the cosmetic production urea is synthetically man-made in the laboratory using ammonia and carbon dioxide.

Market value According to a recent report by Grand View Research, the global halal cosmetics market was valued at

57Million 87Million

in 2016

expected to reach

by 2022

Industrial Alcohol (ethanol) In general, industrial alcohol is hazardous to be consumed directly. However, it is permissible to use this type of alcohol as one of the ingredients for cosmetic and personal care products.

• Derived from chemical synthesis • Not permissible based on press statement from Director General of Healthcare Malaysia on 9 October 2018 • Listed as scheduled poison by National Pharmaceutical Regulatory Agency that lead to detrimental effects to health and skin.

Halal Happenings Woraldlal H

BestBrands Award 2018 Halal Lifestyle 5 Halal Eateries To Try In Tokya

Halal Cosmetics In A Glance

T

he State of Global Islamic Economy Report 2017/2018 reported that Muslims spent USD57million in 2016 on halal cosmetics alone and expected to increase to USD 87million by the year 2022.

This tremendous growth in halal cosmetics has triggered curiosity for some of what do halal cosmetics mean. To some people, they may ask, why do we need cosmetics products to be halal certified when halal is only applicable to food. Let us go back to the meaning of halal itself. Halal means “permissible” and some Muslims believe that any topical products that they use should be free from non-halal elements too. One may accidentally lick their lips and consume the lipstick that she is wearing without realising it.

One of the fashion magazines quoted that “To be considered halal, the products must be free of alcohol, not tested on animals, and contains no animal fat or harsh chemicals”. Well, there is some right in the statement, but there is also some ambiguity in that statement. The MS 2200 defines halal cosmetics as products that do not contain or comprise of any human parts, and it’s derivatives, non-halal animals, and it’s derivatives, GMO cultured from non-halal elements and non-harmful for human usage.

During the production stages, manufacturers have to ensure that there is no crosscontamination with any non-halal elements.

Ingredients that involve alcohol and insects’ components are some of the doubtful issues that are frequently discussed among the halal experts. Carmine, a natural red 4, or E120, is a pigment of bright red colour that is commonly used in the creation of red, bright lipsticks and blushes. It comes from some scale insects species called

cochineal, and these beetles can be found mostly in Mexico and Central America. There were a few debates on the halal status of this ingredient recently. The 100th Discourse of the Fatwa Committee of the National Fatwa Council for Islamic Religious Affairs Malaysia convened on the 4-6 July 2012 had discussed the ruling pertaining to the use of cochineal colouring. The ruling is the usage of any colouring substance derived from cochineal (female bug) is harmless and permitted for human consumption, as long as it does not bring any harm. This is also supported by the Food Regulations 1985 based on ‘Good Manufacturing Practice (GMP).

Alcohol, on the other hand, is permitted as one of the ingredients in halal cosmetics as long as it is not derived from alcoholic beverages or “khamr”. Alcohol or also known as ethanol (C2H5OH) can either be chemically synthesised from ethylene or derived from biological fermentation process of carbohydrate. “Khamr” can be made from grapes, wheat or barley through a natural fermentation process intended for the production of alcoholic beverages.

Hence, the use of ethanol from “khamr” or it’s by-products even in small quantity in food and non-food products is not permitted.

This is based on the decision from the Fatwa Committee of the National Council for Malaysian Islamic Religious Affairs on July 14 to 16, 2011.

All in all, the halal cosmetics industry has become one of the promising industries in the world today. Muslims has increasingly aware of the products they use in their daily lives. We hope to see more R&D in the halal cosmetics in the future. - MM

Halal News

Malaysia’s Halal Export Value May Hit RM50b Mark This Year KUALA LUMPUR: Malaysia’s halal exports may hit RM50 billion mark this year, earlier than 2020 target on stronger demand, unfazed by the global trade slowdown, Halal Industry Development Corp (HDC) said.

This will be at least 11 per cent growth from last year’s RM45 billion, higher than 2.6 per cent growth from

2016 to 2017 and Malaysian Islamic Development Department’s (JAKIM) year-end growth target of 10 per cent.

Date: 1st October 2018

READ MORE

In Amsterdam, the halal hipsters are the newest thing on the culinary scene Over the last few years, Amsterdam’s halal scene has undergone a noticeable change. Doner kebabs and falafel sandwiches, once the staple of halal restaurants in the Dutch capital, now have competition. Think halal matcha lattes with a side of fries from locally sourced Date: 10th September 2018

potatoes, served by a bearded man in a flannel shirt in true hipster fashion.

This change is significant because Muslims account for only 7 per cent of the total population, yet they are emerging as a niche that is financially worth catering to.

READ MORE

Powering the Halal Silk Route One phone call, one price and one stop centre to send halal goods from Malaysia to China.

That is the deal cobbled together by a consortium of logistics players with a keen eye to expand their presence in the China halal market. And they are willing to put their money where their mouth is.

“Our pricing is lower than the usual pricing.

We will see profit in the volume to come.

If we go for quick profits, there will be no Date: 7th September 2018 z 02

repeat customers,” Northport (M) Bhd CEO Datuk Azman Shah Mohd Yusof tells a group of businessmen gathered at a recent trade talk in Kuala Lumpur.

He was making a pitch that would see Malaysia sit at the centre of what they are calling the Halal Silk Route initiative. The initiative has been badged as the missing link that will complete the halal trade value chain globally.

READ MORE

Bosnian Firms Eye Booming Appetite for Halal Food As a country with one of the Europe’s largest indigenous Muslim populations, Bosnia and Herzegovina is positioning itself as Balkan leader in terms of the halal industry, meaning that various products and services are supplied according to the Sharia Law of Islam.

Hosting the first-ever Sarajevo Halal Fair from September 27 to 29, Bosnian’s halal-certified producers and businesses see it as a way to strengthen relations with neighbouring countries as well as international partners.

Date: 28th September 2018

READ MORE

Halal News

UAE Spends $17.6b on Halal Tourism The UAE ranks highest globally in halal tourism spending with an estimated $17.6 billion spent by UAE residents outside the country during 2017, according to a new report.

New analysis from Dubai Chamber of Commerce and Industry also revealed that Saudi Arabia and Kuwait ranked second and third, respectively, according to Arabian Business.

Based on recent data from Mastercard and the World Travel & Tourism Council, the findings said Saudi tourists spent $16.1 billion in 2017, while Kuwaiti travelers spent $10.4 billion during the same period.

The UAE was named as a destination of choice for Muslim travelers due to several key factors including its competitive business environment, wide variety of travel and tourism activities, advanced ICT readiness and world-class airport infrastructure, the report noted.

READ MORE

Date: 15th September 2018

Muslim World League Launches Advanced Halal Identification System MAKKAH: The Muslim World League on Tuesday launched an advanced halal identification system, which will help to guarantee that all meat products exported to Saudi Arabia, and a number of other countries, comply with Shariah standards.

The global system, which represents the highest halal standards, will be overseen by the league, which is the only organization in Saudi Arabia, and several other Islamic countries, authorized to issue halal certificates. The Kingdom’s grand mufti, Abdul Aziz Bin Abdullah AlSheikh, had previously hailed the efforts of the MWL in this field, and the league has signed agreements with a number of Islamic and non-Islamic countries Date: 26 September 2018 th

READ MORE

Goverment urged to set up Halal Development Authority KARACHI - Pakistan Hilal Assembly 2018 on Thursday organized a seminar at the Federation House to discuss the potential of halal industry in Pakistan and the opportunities in the global halal market.

The participants urged the government to establish Pakistan Halal Development Authority (PHDA) for issuance of halal certificates and to oversee the industry to promote halal products in the domestic as well as international markets, said a Federation of Pakistan Chambers of Commerce and Industry (FPCCI) statement Addressing the seminar, FPCCI Senior Vice President Syed Mazhar Ali Nasir said that despite being a Muslim country Pakistan’s share in the global halal trade was merely 0.25 percent which could be increased with the up-gradation of halal certification and provision of halal storage facilities.

Date: 5th October 2018

READ MORE

India’s only Halal beauty brand focuses on domestic expansion after raising $3m in funding Iba Halal Care, India’s only Halal-certified cosmetics brand, has raised $3m in Series-A funding to tackle expansion plans in the nation’s burgeoning sector.

The brand, owned by Ecotrail Personal Care, received around $2m from Addvantis Enterprises, the parent company of Ayurvedic aromatherapy skin care and hair care brand Vedearth.

Prior to that, Venture capital firm GVFL invested $823,680 into the brand.

“We at Addvantis strongly believe in eco-ethical, holistic wellness… We are excited to partner with Iba in its journey as it operates with similar authenticity, Date: 2nd October 2018

transparency and integrity to create its products,” said Divya Dinesh of Addvantis Enterprises.

READ MORE

03 z

All You Need to Know About

Halal Cosmetics 01

DEFINITION OF HALAL

COSMETICs AND PERSONAL CARE

lard Do not comprise/ contain any human parts or it derivatives

Don’t comprise of or contain any parts or substances derived from animals forbidden to Muslims by Shariah law, to use or from halal animal which are not slaughtered to Shariah law

Do not contain any materials genetically modified organisms (GMO) which are decreed as najs according to Shariah law

Are not prepared/ processed/ manufactured/ stored using any equipment contaminated with non-halal elements

Do not harm the users.

03

Halal Critical Ingredients Carmine

Mercury and Hydroquinone

• Derived from cochineal bugs • Permissible based on the 100th Muzakarah Jawatankuasa Fatwa Majlis Kebangsaan Bagi Hal Ehwal Ugama Islam Malaysia • Harmless and any colouring substances from this insect is non-hazardous and can be used for human consumption

• Derived from chemical synthesis • Not permissible based on press statement from Director General of Healthcare Malaysia on 9th October 2018 • Listed as scheduled poison by National Pharmaceutical Regulatory Agency that lead to detrimental effects to health and skin

02

Sources of halal

COSMETICs AND PERSONAL CARE

(MS2200:2008 Part I)

Source of Halal Ingridients Land and Aquatic Animals

Sources derived from halal land animals and slaughtered according to Shariah law are halal. Sources derived from land animals’ fur, hair and related material which were harvested whilst the animals are still alive are halal.

Sources derived from eggs that are from the animals which are not najs, are halal.

Plants and Microorganism

All sources from the soil and water and its by products (including minerals) are halal for use except those that are hazardous and/ or mixed with materials that are decreed as najs

Alcohol

Materials for cosmetic and personal care that contain alcohol excluding alcoholic drink (khamar), are permissible.

Synthetics

Materials for cosmetic and personal care produced synthetically are halal except those that are hazardous and/ or mixed with materials that are decreed as najs

All aquatic animals that are halal for consumption can be the sources for cosmetic and personal care.

Soil and Water

Sources derived from plants and microorganisms on land, air and water, are all halal for use except those that are hazardous and/or mixed with najs

Islamic Consumer Goods- Part I: Cosmetic and Personal Care - General Guidelines

04

Did you know?

Urea

You may have heard urea comes from urine. In a way, that’s true. Urea is excreted by the kidney in the urine and excreted through sweat. But, for the cosmetic production urea is synthetically man-made in the laboratory using ammonia and carbon dioxide.

Industrial Alcohol (ethanol) In general, industrial alcohol is hazardous to be consumed directly. However, it is permissible to use this type of alcohol as one of the ingredients for cosmetic and personal care products.

Market value According to the State of Global Islamic Economy Report 2017/2018, the global halal cosmetics market was valued at

57Million 87Million

in 2016

and expected to reach

by 2022

Halal Happenings

DagangHalal presence in the International Seminar on Future Food for Well Being, Bangkok Institute of Food Research and Product Development (IFRPD), Kasetsart University has again invited DagangHalal as one of the panellists to discuss the issues of food trends for the future. This international event called “International Seminar on Future Food for Well Being” took place from 26th – 27th September 2018 in Bangkok has attracted academicians and industry players from Japan, China, Malaysia and also their locals.

The forum with the theme: New Trends in Food Industry and Green Technology has gathered representatives from Assoc. Prof.

Dr Sombat Chinawong, Director of IFRPD, Mr Phontakorn Wongcharoen, Vice President of Betagro Food Innovation Center, Ms Sirichit Jiraruangkiat, Corporate Innovation Manager Nestlé (Thai) Ltd together with Ms Marina Muhamad, Head of Training & Consultancy as the representative of

DagangHalal, Malaysia. Among the issues that were discussed include future trends in the food industry regarding consumers trends and consumption and how do the industry players play their roles in green technology as one of their initiatives to prevent from damaging or depleting natural resources on earth.

DagangHalal in Sarajevo Halal Fair DagangHalal has been selected as one of the panellists for Sarajevo Halal Fair 2018. The event was held on 27th – 29th September 2018. The Sarajevo Halal Fair (SHF) is an international halal industry exhibition that brings together representatives from all parts of the halal industry supply

z 06

chain, including private companies, public listed corporations, accreditation bodies, government officials, and other halal market representatives. DagangHalal’s Chief Commercial Officer, Dr. Khairil Ismahafiz is one of the panellists for the ‘Halal Food Quality and Consumer Health’ forum.

Halal Events

3rd – 4th Global Islamic Finance Forum 2018 (GIFF2018) Sasana Kijang Bank Negara, Kuala Lumpur, Malaysia https://www.giff2018.com/

8th – 9th Halal Expo Canada The International Halal Centre http://halalexpocanada.com

13th – 14th The Muslim Lifestyle Expo 2018 Event City, Manchester https://muslimlifestyleexpo. co.uk/

24th & 25th Effective Halal Monitoring Seminar

Halal Events/ Tradeshows to look for in October 2018

18th Halal in Travel Asia Summit 2018 Sands Expo and Convention Centre, Singapore https://www.crescentrating.com/ halal-in-travel-conferences/asiasummit-2018.html

29th – 30th Halal Expo Dubai Crowne Plaza Dubai, UAE Web: https://www. halalexpodubai.com/

30th Islamic Economy Award 2018 Madinat Jumeirah, Dubai https://islamiceconomyaward.net

Level 7, SkyPark@OneCity, Jalan USJ 25/1, 47660 Subang Jaya http://www.dhevents.my/events-2/

07 z

Halal Happening

FASHION

d l r o W alal H

BestBrands Award 2018 K

UALA LUMPUR, September 27, 2018 – The winners of The BrandLaureate World Halal BestBrands Awards 2018 were announced by the Asia Pacific Brands Foundation (APBF) at its inaugural gala dinner, held at The Majestic Hotel, Kuala Lumpur. The prestigious Awards night was attended by more than 1000 guests comprising corporate leaders, brand owners and leading personalities. Launched for the very first time, The BrandLaureate World Halal BestBrands Awards 2018 recognizes strong and great halal brands that are market leaders and have impacted communities with their brand attributes.

The theme for this year’s award is The Halal Brand, The Pride of Your Brand.

Brands that are halal have a strong brand positioning in the market as they gain trust and confidence of consumers. Being halal

z 08

also allows brands to target new markets and expand their market share, sales and revenue. Big brands have gained wider markets by becoming halal and in the process become stronger global brands.

Embracing halal is only one aspect of a brand’s milestone. To further grow their brands, they must continue to brand and branding is the driver that will bring them to become market leaders.

The trophy is specially designed to reflect the theme of The BrandLaureate World Halal BestBrands Awards. Crafted in pewter with a 24k gold plated finishing, the trophy stretches out from an oval base and moves forward and upward, signifying halal as progressive and the way forward for organizations to further grow their market share and expand their footprints. It also represents the brand journey, beginning from the base where competition is intense and

Halal Happening

moving upward to the pinnacle where it becomes the brand leader with its innovative branding.

In his welcome speech, Dr KKJohan, President of The BrandLaureate congratulated all the winners of the Award and expounded on the halal industry, “The HALAL industry is really mind boggling, so huge, so great, so much potential. The global HALAL economy is valued at USD 6.4 trillion and is driven by strong demand from muslim and non-muslim consumers.

Malaysia is the HALAL global hub in the world in promoting the HALAL industry and in building the HALAL economy.

We have all the best HALAL eco-system based on Islamic values, principles and shariah compliance. The HALAL industry covers a wide range of industries from services, system and solution.”

He further added, “The BrandLaureate World HALAL Brand Award is not just any other ordinary awards, we are the premier HALAL Branding Award in the world. As the HALAL brand is our concern and our priority, it is our mission to make sure it is

the pride of your brand and together we can make it stronger, bigger and greater.”

During the night, over 40 companies and individuals received The BrandLaureate World Halal Awards which were divided into the following categories; 1. The BrandLaureate World Halal Strategic Business Partner Brand Awards 2. The BrandLaureate World Halal Lifetime Achievement Brand Leadership of the Year Award 3. The BrandLaureate World Halal Man CEO of the Year Award 4. The BrandLaureate World Halal Woman CEO of the Year Award 5. The BrandLaureate World Halal Brand Leadership Awards 6. The BrandLaureate World Halal Brand Awards 7. The BrandLaureate World Halal Brand of the Year Awards 8. The BrandLaureate World Halal Signature Brand Awards 9. The BrandLaureate World Halal Business & Community Leadership Brand Awards

The winners are evaluated and selected based on the following criteria: • Brand Strategy • Brand Culture • Integrated Brand Communications • Brand Innovation • Brand Performance All recipients of The BrandLaureate World Halal BestBrands Awards are carefully selected by the selection committee. Each Award winners have shown exceptional accomplishments in branding and these outstanding brands, products and personalities are the best in their respective industry and have achieved dominance in their particular niches.

Among the brands that won awards during that night were Fraser & Neave Holdings Berhad, Munchy’s, KyoChon 1991, Sri Munawwarah, Public Islamic Bank, Hong Leong MSIG Takaful, Premiera Hotel Kuala Lumpur, Amlion Toothpaste Manufacturing, dUck Cosmetics and many others excellent brands.

09 z

01 Shinjukugyoen Ramen Ouka Shinjukugyoen Ramen Ouka is located just a few minutes’ walk from the ever-famous Shinjuku Park. This is the place to get your ramen fix in Tokyo. The ramens they serve here come in huge portion with flavourful broth, fresh veggies and fantastic ramen noodles. Those who love some spiciness to their dish would love eating here as you can customize the spiciness level to your ramen order. The staffs there are also friendly and welcoming, really add the dining experience to another level. This place definitely should be in any Muslims’s itinerary in Tokyo.

Halal Status:

Muslim-Owned

02 CoCo Ichibanya (Akihabara and Shinjuku)

5

Curry is one of most popular dishes in Japan. It is so widely consumed that it can be called a national dish. No 1 curry chain store in Japan, CoCo Ichibanya has opened its first Halal certified store in Akihabara. They also have another Halal certified store in Shinjuku.

Now local and foreign Muslims alike can also enjoy Japanese curry.

The curry here is creamy, well-seasoned and it goes well with Japanese rice. You can customize your portion and spicy level here as well.

Halal Status:

Halal Eateries to Try in Tokyo Tokyo has fast becoming the go-to country for Muslims to spend their holidays on. Tokyo Olympics 2020 is just around the corner, and the city has more Halal eateries than it was several years ago. Let’s look at some really good Halal eateries in Tokyo.

03

Yakiniku Panga

Wagyu beef is one of the famous dish to ever come out from Japan.

Wagyu beef is known for its rich taste, smooth marbling that gives the meat a soft texture and unique aroma. Thanks to Yakiniku Panga, you can now get to taste juicy strips of beef and watch with much anticipation as the meat sizzles away on the grill in front of you. Apart from Yakiniku, they also serve Udon, various type of soup and some Korean dishes. The restaurant is also easy to locate as it is close to Okachimachi mosque.

Halal Status:

04 Sushiken, Asakusa Sushiken is one of few eateries that offer Halal sushi in Tokyo. The sushi is made by the hands of expert sushi chefs, so you can expect quality sushi to indulge in when you’re there. While waiting for your sushi to be served, you can see the chefs preparing your sushi right in front of you.

You can see that the sushi are well prepared, made to order and most importantly, you have perfectly Halal sushi on your plate. With a wide range of meals to choose from, there’ll definitely something for everyone.

Halal Status:

*Product images are for illustrative purposes only and may differ from the actual product

05 Naritaya Asakusa Naritaya Asakusa provides fresh ramen noodles that they made themselves at their kitchen. The ramen soup here is chicken based flavour and the ingredients are carefully selected by the chef.

The eatery also provide a prayer space though do keep in mind, that the space is very limited; only 1 person can perform prayer at a time.

Halal Status: Halal Certified (by Japan Islamic Trust)