HMag THAIFEX 2015

EXPERIENCE THE BEST

ASIA‘15 WORLD OF FOOD

THAIFEX 2015 HIGHLIGHTS

30,479 1,463 1,400 17

EXHIBITORS FROM 32 COUNTRIES TRADE MISSION BUYERS

THAIFEX 2015: WORLD OF FOOD ASIA EVENT OVERVIEW

WHEN HARAM CAN BECOME HALAL

THAIFEX 2015 IMPACT Exhibition & Convention Centre - Thailand. 20 - 24 May 2015 www.worldoffoodasia.com

The Thai Chamber of Commerce

FREQUENTLY ASKED QUESTIONS: HALAL & KOSHER

www.worldoffoodasia.com

ONLINE VISITOR PRE-REGISTRATION ENDS

15 MAY 2015

Experience the 20. - 24.05.2015 Challenger Hall 1,2,3 IMPACT Forum Exhibition Hall 9 IMPACT Exhibition and Convention Center Bangkok, Thailand International Trade Exhibition for Food & Beverages, Food Technology and Retail & Franchise in Asia Presents

EVENT HIGHLIGHTS COMPETITIONS • Thailand Ultimate Chef Competition • Global Chefs Challenge Semi-Final Continental Competition

Endorsed by Koelnmesse Pte Ltd Lynn How (Ms) Tel: +65 6500 6712 Fax: +65 6294 8403 l.how@koelnmesse.com.sg

Jointly organized by

The Thai Chamber of Commerce

OTHER ACTIVITIES

CONFERENCES • Asian Food Franchising Forum • World of Food Safety Conference

• • • •

Boncafe Training Sessions Celebrity Coffee Bar ‘Out of The Box’ by La Marzocco SCAE Certified Coffee Training

GLOBAL HALAL TRADING AT YOUR FINGERTIPS Welcome to the world’s largest business e-marketplace featuring Halal products and services. We are ready to help you to grow your Halal business and penetrate the global Halal market.

Strategic Partners

Contact Us For A FREE Business Consultation +603 - 2171 1128

sales@daganghalal.com

DagangHalal Berhad (961235-W) Wisma UOA II, No.21, Jalan Pinang, 50450 Kuala Lumpur, Malaysia.

www.daganghalal.com

...... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . ..

CONTENTS Editor’s Note

Thaifex 2015 Overview The Fair

• Date and Opening Times • The Halal Food Exhibition • Thailand Trust Mark Exhibition • World of Food Safety Conference • Ultimate Chef Challenge 2015 • Thai Select • Global Chef Challenge • Boncafe Seminars • Celebrity Coffee Bar

PAGE 05 06 07 08 09 10 11 12 13 14 16

THAIFEX 2015 Challenger Halls Floor Plan

18

Halal Food Supply Crisis Looming if Supply Not Increased

20

When Haram can Become Halal

22

• Feel Good, Feed Soul, Feed the Future • Delight In Every Bite: Wide Range of Authentic Spices • New Flavors to Life, Simply Superb • Leading In Abbatoir Business: Meat & Livestock from Australia • Maestro Swiss, Discover a World of Delictable Delights

24 28 30 34 36

• Gee, That’s a Pure Quality Halal Ghee

40

• Bringing the Fresh Food from the Sea

44

• For a Delicious, Sustainable Future

48

• Honest Halal Milk, is the best Policy

P20

15

THAIFEX 2015 : Facts & Figures r

Interviews with Halal Exhibitors

P06

50

Frequently Asked Questions: Halal & Kosher

52

Featured Gold Merchants

54

Food & Beverage Trade Fairs Calendar 2015

57

Halal Showcase

60

Foreign Halal Certification Bodies

66

P22 P52

EDITOR’S NOTE

editor’s note

............................................................................................ .

6th Halal Certification Bodies Convention kicked off in EDITORIAL TEAM CHIEF EDITOR Ezewan Fauzi SENIOR WRITER / EDITOR Ali Sabri CONTENT EDITOR Nasharudin Shariff Hidayah Razak DESIGNER Ezewan Fauzi Hilmie Omar PHOTOGRAPHER Hilmie Omar ADVERTISING / MARKETING Tony Er Bryan Yap Razmin Ramzan Mastura Johari Noor Intan Zulfadli Anaspekri DagangHalal Berhad Wisma UOA II, Suite 10-10 No.21, Jalan Pinang 50450 Kuala Lumpur Malaysia Tel: +603 - 2171 1128 Fax: +603 - 2166 1148

Putrajaya on 8 March 2015. This is a closed-door convention hosted by the Department of Islamic Development Malaysia (JAKIM) to gather all JAKIM-recognised Halal certification

bodies (CBs) from around the world. Themed “Halal Certification Bodies Enhance the Transformation of the Global Halal

Industry”, the convention is meant to strengthen cordial

relationship between JAKIM and all its recognised Halal CBs,

and exchange opinions on Halal certification issues based on the Malaysian Halal Standard and its experience.

Many interesting points were raised and addressed, with many

of the questions being on the topic on how to adapt Halal world with rapid growth of technology. Dagang Halal has introduced a newly-developed way for Halal Bodies worldwide to handle

their Halal certificates. It was launched by Minister in the Prime Minister Department Datuk Seri Jamil Khir Baharom.

Halal Certificate Management System or HCMS for short,

provides a quick response code on the Halal certificate that helps to verifiy the authenticity of the certificate. A mighty tool that

will saves a lot of time and enhanced the current methods. There is a need for improvement, in order to cope with thousands of companies that has been and will get a Halal status for their

products. This align with the event theme which is to transform Scan the QR code to read previous publications in your mobile device

the Halal world into something more extraordinaire.

Food safety has become a hot topic with various cases affecting

consumer confidence. In this issue, we have highlighted some areas where food safety may be compromised.

H-MAG Gulfood 2015

H-MAG SIAL China 2014

H-MAG THAIFEX 2014

H-MAG SIAL PARIS 2014

Ezewan Fauzi

All rights reserved. Reproduction of the magazine, in whole or in part, is prohibited without the prior written consent, not unreasonably withheld, of the publisher.

Reprints of articles appearing in previous issues of the magazine can be had on request, subject to a minimum quantity.

5

OVERVIEW

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Bigger, and Better 2015!

THAIFEX-World of Food Asia 2015 a prime opportunity

The outstanding partnership of the Department of International

for entrepreneurs in Thailand and abroad to come together

Trade Promotion, the Ministry of Commerce (DITP), the Thai

to forge ties with other food industry professionals to better

Chamber of Commerce and the world-class German event

cooperate toward increasing growth on a global scale and

organizer Koelnmesse, is a sound guarantee that the upcoming

continuously foster the Thai Food Industry over the long term.

THAIFEX – World of food ASIA 2015 will be yet another great success like its predecessors. An intensive and continuous international public relations campaign in key markets around the world ensures that the annual food exposition welcomes a greater number of visitors each year.

Much more than square meters!

For the 2015 edition of THAIFEX - World of Food Asia, the DITP is aiming to achieve a 10% increase in the number of exhibitors compared to the previous year. It is projected that

THAIFEX-World of Food Asia 2015 has been well received

the event will feature 1,600 companies exhibiting in 3,900

by manufacturers, importers, exporters, and distributors alike

booths, attracting a total of approximately 112,000 visitors

as well as the general public with Thailand serving as the food

from across Asia, the US, Australia, the Middle East, Europe,

exhibition hub of Asia due to the longstanding reputation for

Japan, and other regions while expected to generate more than

quality and popularity of the local cuisine that has perpetuated

THB 8 billion baht during 5 days events.

the world renowned Thai Food Industry, another economic driver that has spurred continuous growth fully preparing

The Department of International Trade Promotion (DITP) is

Thailang for the ASEAN Economic Community.

delighted with the impressive success of THAIFEX - World of Food ASIA 2014 as over 100,000 Thai and international visitors attended the event. Such immense success demonstrates the strong confidence shown by international markets in the Thai Food Industry

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OVERVIEW

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THAIFEX 2015 The event took place from Wednesday, May 20th to Sunday, May 24th 2015 at IMPACT Exhibition and Convention Center, Bangkok, Thailand.

......................................................................................................

EVENT TIMELINE Wednesday to Friday (Trade) • May 20th - 22nd, 2015 (10:00 - 18:00) Saturday and Sunday (Public) • May 23rd and May 20th, 2015 (10:00 - 20:00)

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EVENT HIGHLIGHTS

THE HALAL FOOD EXHIBITION

...............................................................................................................................

Showcases the most prominent names in Halal Food Production to facilitate importers and visitors by providing information on the latest trade regulations and the procedure for obtaining export-grade Halal Food Certification while displaying quality and strength in Thailand’s exporting capabilities and reinforcing confidence among importers.

8

EVENT HIGHLIGHTS

THAILAND TRUST MARK EXHIBITION

.........................................................................................................................................

Promotes the project and forges better understanding among entrepreneurs and importers, linking them with buyers whilst continously propelling the quality and image of Thailand’s finest TTM Certified Food Products through ongoing Exhibitions, Conferences, and Seminars joined by TTM listed operators.

9

EVENT HIGHLIGHTS

WORLD OF FOOD SAFETY CONFERENCE ...........................................................................................................................

Compiled all Conference Information regarding current food safety standards. Prominent speakers ranging from the Food and Beverage Industry all the way to International Food Safety Standards have been invited to speak on the latest developments.

10

EVENT HIGHLIGHTS

ULTIMATE CHEF CHALLENGE 2015

......................................................................................................................................

Cooking Competition has placed this year’s emphasis on the Ingredients used in cooking contestants hailing from Thailand and neighboring countries. Chefs from more than 13 countries will be challenging each other at THAIFEX-World of Food Asia 2015 and do visit our site regularly for further updates on our contestants, judges and categories.

11

EVENT HIGHLIGHTS

thai select .........................................................................................................................................

A program to certify and promote authentic Thai cuisine around the world.

It is a seal of approval granted to Thai restaurants and processed Thai food products to raise their quality while maintaining authenticity.

12

EVENT HIGHLIGHTS

GLOBAL CHEF CHALLENGE

................................................................................................

The Worldchefs Global Chef Challenges are divided into 3 categories – the Global Chefs, the Global Pastry Chefs and the Hans Bueschkens Young Chefs Challenge – and are organized by Worldchefs, the global network of chefs that represents 10 million chefs in over 100 countries worldwide.

13

EVENT HIGHLIGHTS

BONCAFE SEMINARS

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Boncafe will return with more recipes on frappes, smoothies and mocktails! The trainers will be sharing the different methods and recipes, as well as guide participants through hands-on sessions.

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EVENT HIGHLIGHTS

CELEBRITY COFFEE BAR

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See the most talented and creative baristas from Asia live in action. Get a rare look at creative techniques, tips, recipes and secrets to move your business forward-plus fun, laughs and philosophies to inspire your coffee journey.

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FACTS & FIGURES

THAIFEX 2015:

EXPERIENCE THE BEST IN ASIA

Don’t miss the opportunity of the year to Ascend to the pinnacle of food Industry. Excellence at this monumental gathering deemed

THE TOPS OF ITS CLASS IN ASIA THAIFEX 2015 FACTS AND FIGURES

................................................................................................................................................................................

Trade Fair:

THAIFEX 2015

Halls:

Challenger Halls 1,2,3

Event Date:

20 May – 24 May, 2015

Address:

99 Popular Road, Banmai

Organizer:

• The Department of International Trade

Subdistrict, Pakkred District,

Promotion (DITP), Ministry of Commerce

Nonthaburi 11120, Thailand

• The Thai Chamber of Commerce (TCC)

Frequency of Show:

• Koelnmesse GmbH

Conceptual sponsor: Anuga, Cologne

Venue:

IMPACT Exhibition Center, Bangkok

Fair Profile:

Exhibitors:

1,463 exhibiting companies

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10:00 – 18:00 (Trade) 23 May – 24 May: 10:00 – 20:00 (Public)

• Food and Beverage [Featuring HALAL & ORGANIC Food] • Foodservice • Food Technology

Opening Times: 20 May – 22 May:

Annual

Target groups Exhibitors:

Producer and Manufacturer to the a.m. segments

FACTS & FIGURES

3,435+ EXHIBITORS 103,283+ VISITORS ENTRIES 60,000+ SQM, 3 HALLS

THAIFEX 2015 FACTS AND FIGURES

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FOREIGN VISITOR

Event Highlights • World of Seafood

NORTH AMERICA 1.10% ASIA 73.41%

• World of FoodSafety • World of Coffee

AUSTRALIA 3.49%

• Export Advice Clinic

AFRICA 3.53%

• World Food Safety Conferences • Boncafe Seminars • Celebrity Coffee Bar

SOUTH AMERICa 6.54%

....................................................................

Target Visitors Manufacturers, importers, and wholesalers of:

europe 11.04%

• Food and drinks • Catering technology • Retail technology/shop fittings • Suppliers of services for the catering sector • Food retail trade • Trade agencies • Supplier of specialities • Suppliers of fresh convenience products 17

FLOOR PLAN

about dwtc

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FLOOR PLAN

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FEATURED

HALAL FOOD SECURITY

CRISIS LOOMING IF SUPPLY NOT INCREASED

D

espite the strong foundations laid by Malaysia for a healthy Halal Industry locally and internationally,

issues related to Halal food security have significantly

emerged causing grave concern to thought leaders in the industry.

The issues are primarily related to an insufficient and

inadequate supply chain in the face of the huge demand for

food and non-food products expressed by Muslim consumers

the world over. Demand now exceeds or far surpasses supply and delivery expectations.

The global Halal market place has made more apparent a 1.8

million-strong Muslim demand for Halal-compliant food and

non-food items, which in turn keenly challenges the adequacy of the supply chain if it is to keep in step with the rising

“In 2013 Malaysia’s export performance was valued at MYR32.8 billion, making a 2.7% increase over the previous year’s achievement (MYR32 billion). The top ten countries that Malaysia exported to include China, Singapore, USA, Indonesia, Japan, Thailand, Netherlands, India, South Korea and Australia.”

demand.

For Malaysia the food and beverage sector is still by

far the largest revenue earner (MYR13.27 bil), followed by ingredients (MYR10.62 bil) and industrial chemicals

(MYR1.69 bil), palm oil derivatives (MYR4.83 bil), cosmetics and personal care (MYR2.03 bil) and lastly, pharmaceuticals (MYR0.41 bil)

Against this encouraging backdrop the World Halal

Conference 2014 was convened in Kuala Lumpur to enable

country participants to look squarely at the teeming issues of

global food security and help format specific solutions that can speed up the growth areas along the Halal food supply chain.

“The Malaysian Halal Industry has diligently seen to the

development of the foundation of the industry over the past

decade, building growth pillars on all fronts,” said Dato’ Seri Jamil Bidin, Chief Executive Officer of the Halal Industry Development Corporation (HDC).

“These include developments in Halal standards, the fleet

of Syariah-compliance laws and regulations, areas of Halal entrepreneurship, incentives for pertinent investments,

creation of Halal Parks now totalling 13 nationwide, strong collaborations with other Muslim-dominated countries and

communities, number of manufacturing centres, and the range of Halal products and services which now includes various non-food items as well,” he added.

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FEATURED

Conference is convened as a major platform-feature of World

Halal Week Kuala Lumpur that begins today till 12 April 2014.

These are visible and significant areas of future development,

which could accommodate the growth objectives of the Halal

industry, prompting the conference organisers to blueprint an Investment Business Networking template for working with

“Malaysia has been in the forefront of Halal development since 2006, with growth dynamics streaming into the international arena and other countries like Pakistan, Singapore, Indonesia, China, Japan, Korea, Taiwan parts of Europe, parts of Central Asia, the UK and the US,” added Jamil. these authorities.

Now, as the halal issues keep being raised and questioned, consumers are slowly losing trust in some of the producers. If this issue is not being taken care of.

“In its effort to serve as an international hub for the Halal

industry, HDC provides manufacturers, distributors, retailers, entrepreneurs, researchers and investors with comprehensive assistance to penetrate and serve a growing global Halal

market through the adoption of the Malaysian experience and singular expertise in food and non-food sectors,” he added.

The Halal chain in addition to the food and beverage

sector encompasses a complete range of other products and

services that include pharmaceuticals, personal care products, “No doubt the number of participants and players in the

Halal business sector has increased, which we have shored up

through well thought out support and mentoring programmes

cosmetics, ingredients, by-products and even Syariah-

compliant banking products and services, and logistics.

Source: The Straits Times

“Every aspect of Halal development is important to us, but more measures are now needed to fulfil the fast-rising demand of Halal products and services worldwide. In sustaining the momentum of industry-growth we aim to fully address the issues affecting global food security, and the ways that innovation can assist us in counteracting the impending crisis in the food security and supply chain,” he said. as well as related human resource development initiatives.

This year’s Conference themed Global Food Security-the

Halal Perspective, marks a clear recognition of the next steps

required to centre-stage the areas of improving and fortifying the halal food supply chain.

More than 800 international delegates from 52 countries will

share and discuss at length the issues related to global food

security over the next two days. The Conference organised by HDC and hosted by the Ministry of International Trade and Industry (MITI) will offer solutions and practical measures

that can help stave off the impending crisis. The World Halal

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FEATURED

IKIM VIEWS by DR WAN AZHAR WAN

WHEN HARAM CAN BECOME HALAL

........................................................................................................................................................

I

n Islam, a highly authentic prophetic tradition (hadith)

pharmaceutical, cosmetics, fashion and so on.

categories; the lawful (halal), the unlawful (haram) and

that massively affect their life. While religious instructions

prescribes that generally things are divisible into three

the doubtful (mushtabihat).

The scope of growth for halal products are huge in spite of certifying difficulties. There are 139 certifying bodies and there is no global standard for halal products due to varying interpretation of the Quran. Additionally many scholars feel that regular cosmetics are permissible even if they contain questionable ingredients because they are not consumed. Others feel that the word ‘halal’ has become a marketing term rather than strictly religious.

While the first two are evident, i.e. clearly spelled out by

Today, all these areas have developed into major industries

are clear in many respects of each area, certain aspects are

obscure to many, to the extent that the integrity of halal, for example, comes under question and turns so problematic,

resulting in confusion, not only to the public but to industry players as well.

Some may hold that something is lawful while others

believe otherwise. Muslims are not only divided and

confused, but also suffer the most, in terms of reputation and economic loss.

It is notable to infer that Muslims’ perpetual preoccupation,

even bickering, over halal and haram issues reflects their

grave concern or unwillingness to compromise their belief with worldly gain or material convenience.

But many are not aware that a number of prohibitions are

the sources of syariah, the third is not.

derived and imposed on Muslims by jurists, who seem to have

lead a good life by doing their level best to always look for

words and letters of the divine commands and the current

religion.

al-syariah) itself.

they are dealing with or things they consume.

are the result of hasty judgment(s) combined with an

Under normal circumstances, Muslims are obliged to

difficulty harmonising between the strict interpretation of the

the lawful things or engage in transactions sanctioned by

realities at the expense of the objectives of the law (maqasid

True Muslims will concern themselves with transactions Muslims’ activities having to do with religio-legal status

cover matters that fall in areas such as finance, food, medical,

22

A writer rightly observes that these “many prohibitions

unsophisticated knowledge of Islamic principles”.

FEATURED

Therefore, it’s not surprising to encounter

Muslims who abstain from products or things that are perceived unlawful, though they are actually not. If this phenomenon is allowed to continue, Muslims will fall into the trap

of “excessive prohibitions”, making religious

teachings hardly exercisable, putting many in undue hardships and frustration.

It may lead some Muslims to discard certain

major practical aspects of Islam, or worse, leave the religion altogether.

Thus, authorities responsible for the general

interests of Muslims must make efforts to clear

fruits from the tree are halal even though some of the

nutrients in the mangos are ultimately traceable to the pig’s carcass.

In our modern time, there is an inexhaustive list of

substances that may originate from unlawful sources sneaking their ways into our food, medicinal, pharmaceutical and

Meaning, if an unlawful thing, or a prohibited food product undergoes transformation which changes its properties or attributes to the point that it becomes a different product, then it is no longer forbidden.

the air and halt the deterioration.

cosmetics products.

individuals and industry players for this issue

glycerol, lecithin, pepsin, rennet, etc. They are derivable or

There have been calls from concerned

They include gelatin, monosodium glutamate, diglycerides,

to be properly addressed.

extractable from pigs as well as from other animals.

discussion in October. From this discussion,

resemblance to their original sources. Obviously, the end

syariah provisionally provides means and

from that of the original materials. And based on these new

In this regard, Ikim organised an expert

it’s personally enlightening to know that

mechanisms of “turning” something haram and/or filthy

However, none of these new substances bear any

products are new substances with properties quite different properties and attributes, we may argue that there is no

(najis) into something halal or pure/clean (tahir).

reason to prohibit any.

subject to certain considerations to be verified by qualified

technology, the same chemicals may be derived from an

But this is not something absolute as its application is

individuals or authorised bodies.

It is the knowledge gathered here that I want to share,

hoping that it may enhance public understanding of the

In addition, with the development in science and

animal source, or from a plant, or formed synthetically in laboratories.

It is impossible for our naked senses to identify which

subject matter. If somehow I don’t manage to satisfactorily

chemicals are derived from which sources.

authorities, like the Majlis Muzakarah Fatwa Kebangsaan, to

say, on gelatin. It is perhaps clear now that istihalah takes

The first Islamic principle that may change the status of

another entity. It has to be a substantial change, affecting

eliminate their confusion, then I urge the religious

Therefore, it is arguable to impose a blanket prohibition,

reasonably resolve this once and for all.

place when a particular substance or entity switches over to

something haram into halal, or filthy to pure, is known as

its sensible properties like colour, taste and smell, and

istihalah. Literally, it means “switching over”, “substantial change”, or “transformation”.

Technically, it refers to a situation whereby “when a

substance is converted into a new substance, the lawfulness of the new substance is not determined by the lawfulness of the original substance”.

The verse points to the process of istihalah whereby three

different entities have differing legal status: excretion and

transforming its external outlook.

Judging from examples and illustrations given by

traditional and modern jurists, the transformation is to be determined by general perception. Chemical changes of chemical components are not quite relevant.

If the public can generally perceive gelatin as an entirely

different substance than the animal bones or other bodily parts, then it is sufficient to conclude that istihalah has

blood are unlawful while milk is lawful.

occurred.

classical literature of fiqh records that this principle has been

merely mixed with some other substances or if it is merely

To illustrate, two cases may be cited: that oil contaminated

Basically, the original entity needs to be completely and

Yet, all of them originate from the very same source. The

Istihalah does not take place if the original substance is

recognised and applied by Muslim jurists in the past.

broken up into its constituents.

with filth can be made into soap usable for cleaning purposes;

entirely transformed to another entity and not simply mixed,

and that if a swine falls into a salt lake and decomposes and becomes salt itself, it is now lawful.

Analogously, if a pig is buried under a mango tree, the

broken up or changed in shape..

Source: halalmedia.net

23

INTERVIEWS

future

Feed Innovation Inc introduces premium Japanese rice brand to the international level. Driven by the Halal tourism providing the best for Muslims around the world.

...............................................................................................

F feed the feel good, feed soul

eed Innovation Innovation Inc is a company, which has been operating for the last two years, and has a Halal certification, and currently they are also

applying for the GMP. It all started in North Japan where

the company was started as a family business. The region is

known for main businesses in agriculture and there are also many fisheries. Nowadays, the company also operates on

the internet. Feed Innovation Inc is best known for its rice

products and their main product is the Akitakomachi, which is one of the best known Japanese rice brands and also the most popular one.

They have received the Halal certification from Japan

Muslim Association, which is recognized by Jakim. In Muslim countries, Halal certification is very important, especially in

countries like Malaysia and Indonesia since they are the local Halal leaders. When they first started with their business, which was mainly connected to rice, they exported their

products to China, Taiwan and Singapore; however, due to

many competitors it was very hard to infiltrate the market.

Once they have received the Halal certification, they entered Malaysia and Indonesia, which are the Muslim countries

where not many competitors in those countries due to the Halal certification requirement.

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INTERVIEWS

Koki Sato, CEO, said the product their bring unique taste and quality, kept from the original recipes.

Due to the Halal requirement, not many Japanese companies enter this market, which creates an opportunity for Feed Innovation Ltd. to be successful on this particular market.

Japanese food is becoming very popular, an example of

that is teriyaki, and there is greater potential on this market.

Due to the Halal requirement, not many Japanese companies enter this market, which creates an opportunity for Feed

Innovation Ltd. to be successful on this particular market.

Currently, the company exports their products, which carry

and Indonesia. They also meet local partners and various

Japanese restaurants in different countries. They are aware

of the fact that in the future, most Japanese companies will

shrink their local market share; however, in other parts of the world they are expanding to countries such as Malaysia and Indonesia.

There is a huge potential for this company to be successful

Halal logo, to Taiwan when they found out that many Muslim

since their products have good quality and certified Halal.

This situation is also similar in Japan. Halal logo gives the

recognized by the local people. The current challenge they

tourist regularly visit Taiwan and are in need of Halal food.

confidence to Muslim tourists to consume the food and it helps boost Feed Innovation Ltd. sales.

Most Japanese products are well known for their high

quality. The professionalism are often seen while preparing

Japanese brands with Halal certification is trusted and

face in Japan is that most Muslims are not aware of this

Halal product being available as opposed to Muslims in other countries.

products along with the excellence and quality of the food. In

order to boost their sales and improve their marketing strategy they make connections with corporate companies in Malaysia

25

INTERVIEWS

delight in every bite

wide range of authentic spices

........................................................................................................................................................

B

ased in Pakistan, Shahzaib Food Industries is an ISO 9001

markets.

a variety of foodstuffs under the brand name Kausar

market since its inception. They have been the best and most

and Indian cuisine-oriented products. This manufacturing

end hotels and restaurants. During the first 10 years in business,

certified company that manufactures, retails and exports

Masala. Their portfolio boasts of over 300 different Pakistani

company uses only the best natural raw materials to produce

among the best spices in the world. It has markets locally and even internationally and has received several awards and certifications from different food manufacturing governing bodies.

Shahzaib Industries manufactures a variety of special products

including spices, sauces, desserts, soups, sweets, pickles and

even seasonings the most popular one being biryani masala spices and sweets like kirmits and fermis. Other products include

baking mixes, baking agents, dough mixes, mayonnaise, pastes,

Shahzaib Food Industries has been slowly expanding its

trusted suppliers to not only household kitchens but also high their market was only in Pakistan but they later spread their

wings to international markets where they have asserted themselves completely. Their latest additions to their market

include Dubai, Mauritius, South Africa and Canada. They are

currently embarking on a market strategy to explore the vast Gulf markets. However, Shahzaib has faced several challenges like stiff competition both locally and abroad besides trade sanctions against Pakistan on terrorism and money laundering grounds.

Shazhaib Food Industries has received several certifications

ketchup, stocks, gravy, salts, vinegar, pasta, rice, noodles, nuts,

from various food manufacturing governing bodies. Shahzaib

products are carefully packed in a hygienic way using the

certification and the global ISO 9001certification. It has also

e.t.c. When it comes to packaging, they don’t gamble. Shahzaib’s

latest technology in packaging. The company’s policy aims at producing only quality special products so they use the best raw materials to manufacture high quality products for their

28

Food Industries has received ECSIR certification, Halal passed lab testing for Baldiah of UAE. Shahzaib has also

participated in several events and trade fairs including SIAL, Anuga, e.t.c. They will also be featuring in the Malaysian Food

INTERVIEWS

With over 300 different product, Kausar Masala sure had a very good foundation back when the company started.

Festival in April 2015 where they will be showcasing their range of special products.

Shahzaib Food Industries is among Pakistan’s leading food

manufacturing companies. It manufactures, markets and sells its products both in Pakistan and internationally to even countries like South Africa. With years of experience in food

manufacturing, this company is among the most successful

We’ve had many enquiries on the Halal certification. It certainly expands our market size and reaches global Muslim consumers.

29

INTERVIEWS

new flavors to life

simply superb

hasan Shafi, Senior Key Accounts Executive, officialy launch their new product during event.

........................................................................................................................................................

Simply Sufi is the newest feather in the cap of Sufi Group of Companies.

Established in 1952, Sufi Group of Companies takes great pride in being a household name throughout Pakistan.

An interview with Mr. Hassan Shafi, Senior Key Accounts Executive for Simply Sufi.

Q: Please give a brief overview of your company.

including chicken.

Q: How do your products feature in the market? What is your future plans regarding the products?

A: Simply Sufi has been in the market since 1952. Initially,

A: I must admit we have gained a considerable market share

to manufacture edible oil products. The company has been

manufacturer in Pakistan. Moreover, Sufi edible oil is the

the company produced soap until in 1992 when it started producing those two products until about eighteen months ago when we began to produce frozen food products like chicken.

Q: What is the marketing strategy for your company?

A: Our marketing strategy is to provide our customers with the

as currently Simply Sufi is the second largest edible oil

most preferred oil in the country. To ensure we remain a top market leader in the segment, Simply Sufi has extended market

research via R&D in all of its products. Plans are also underway to start supplying edible oil across the UAE beginning this coming month.

best quality products. The strategy has worked effectively for

Q: What can you say about the quality of your products?

soap to become one of the biggest manufacturers in Pakistan.

A: Our best selling point is ensuring no compromise in product

simply making hand wash soap to include other products.

Sufi receive Halal certification from Halal Islamic Council

Simply Sufi, lifting the company from door to door hawking of As a result, Simply Sufi has witnessed tremendous growth from Currently Simply Sufi manufactures hand wash soap, machine

wash soap products, cooking edible oil and frozen food products

30

quality. Our continued customer satisfaction has seen Simply of Pakistan. As you may be aware, this is a very important

certification especially to Muslim countries and the most

INTERVIEWS

valued in Pakistan. In addition, we are currently in the midst

of ISO certification and we expect to get accreditation by the end of this month.

Q: What makes your product remain at the top in such a competitive market?

A: Thank you for the good question. Because of the current

lifestyle, customers normally go for products with quality and convenience. They are busy and hectic with life so for

convenience they tend to go for the products readily available in the market.

Q: What is the company, Simply Sufi’s vision?

A: Yes. Our vision is to be the best and a leader in all the product segments in the market with the best quality.

Q: In conclusion, what are your future prospects?

A: First, we are glad that Simply Sufi has been nominated

to be in the Super Brand. Above all, in this tough and very

competitive market we expect to get into the UAE market for Sufi Edible oil by the end of the month.

Simply Sufii booth at Gulfood 2015, introduces their new range of chicken products with premium quality

Our unique selling point is obviously the health benefits. Only in our rice bran oil you can find Oryzanol that high.

31

INTERVIEWS

leading in abbatoir business

meat & livestock from australia

........................................................................................................................................................

Australian Meat Group is also working closely with Carrefour and Tesco, which ensures they can infiltrate new markets besides participating in trade fair exhibition.

A

ustralian Meat Group (AMG) is a newcomer company,

customers ensure the products are produced according to the

They process meat into various products and put

and standard.

which has been operating for the last 12 months.

them directly on the market. The business was established

when Joe Catalfamo & Gilbert Cabral formed the company

with the acquisition of the Deniliquin (New South Wales) and Dandenong (Victoria) plants.

They were experienced in this abbattoir business where they

have been working for different companies, which operate six abbatoir in Victoria and Tasmania.

AMG’s marketing strategy is to infiltrate the middle-eastern

market since they previously worked for few companies there and they also worked with several other meat companies in

Australia. This way, they could contact most of their existing customers with whom they have done business in the past.

They also get sales from new customers, which visited their exhibition booth.

specification and halal and that they are of the highest quality AMG is also working closely with Carrefour and Tesco,

which ensures they can infiltrate new markets besides participating in trade fair exhibition.

They do face some challenges; however, especially when it

comes to the livestock supply since it has been recorded that

in the last twelve months the livestock prices have increased.

AMG forecasted that for this year the livestock price will be

even more expensive and this will make it harder to produce

products. In order to keep up with the production, they have

to buy livestock from different networks and at the same time they have to focus on the quality and cost of the production

besides having more new networks, which sell their products to the wide market.

Among their products are items processed from lamb,

mutton, goat and beef and in total there are about hundred different products they produce. The most popular is the product made from mutton meat.

For their work they have received Halal certification

from Halal body of ICCA Islamic Council in Victoria. This certification is very important since it provides a good

recognition and a good reputation in Muslim countries. Most

Muslims also feel safe when buying products with a Halal logo from Australia and with the trust given to the Halal logo, the Halal integrity of a product is intact.

AMG’s products are currently exported to Middle-East and

Asian countries, for example Oman, Qatar, UEA, Syria, Jordan, Egypt, Indonesia and Singapore. These countries are very

important market to Australia especially when it comes to beef, lamb, and goat.

Due to this importance and trade fair, it is a good

opportunity for a new company such as Australian Meat Group to exhibit their products. The needs and demands of their

34

Australian Meat just look tasty as it is!

INTERVIEWS

The segments of the market are getting bigger; more people have come up with variants that don’t exist. So in order to compete, we will focus on producing authentic taste in our products.

Peter Hurst, Sales and Marketing make sure all their meats satisfy their customers

35

INTERVIEWS

Cheah Kiu Lye, Head of International

maestro swiss,

Sales & Distribution of Maestro Swiss

discover a world of delictable delights ........................................................................................................................................................

The Maestro Swiss Group is a fast moving consumers goods Manufacturing, Sales and Marketing enterprise in the food & beverage industry.

M

aestro Swiss Group is a Malaysia-based group of

consumer beverages and confectionery company that specializes in the manufacturing, selling and

marketing of chocolates, chocolate drinks and sweets.

The company started in August 2000 after the acquisition

of several existing brands such as Vochelle, Vico and Darry’s, under which the Group still sells their traditional as well as new products.

This fast-growing company aims to establish their place in the

international markets which they currently have 22 countries.

They are making big efforts towards increasing their exports by

attending more and more international fairs and exhibitions to

find new customers, as well as using their website and social media to promote their brands and products.

At the moment, the group represents four main HALAL

certified brands: Vico, Vochelle, Darry’s and Vicako. Each of

36

Maestro Swiss is already exporting their products to most of Asia Pacific, Middle East, Africa, which includes China, Hong Kong, New Zealand, Vietnam and Indonesia

INTERVIEWS

these brands produces a large variety of their best products in different packaging and sizes, thus making up for the hundreds of SKUs registered under the Maestro Swiss Chocolate Group.

Apart from benefitting from their HALAL certification,

which is one of the main pillars of Maestro Swiss’s international marketing and expansion strategy, the company is also proud to stress that their products are manufactured using the best

raw materials available so that the final products have high nutritional value as well as extraordinary taste.

Currently, Maestro Swiss is already exporting their products

to most of Asia Pacific, Middle East, Africa, which includes

China, Hong Kong, New Zealand, Vietnam and Indonesia,

and they hope to grow the number of countries they export

to, by continuing to use their successful penetration strategy, which includes attending prestigious international fairs such as Gulfood, Matrade, B2B business matching and the more traditional media such as direct verbal communication.

While the demand for chocolate is and shall continue to be

large and strong, consumers tend to look for products which are affordable as well as of high-quality, They look for the best taste as much as they look for the best deal and for products from

Various of Maestro Swiss coco products showcase on the shelf during event.

brands which respect and mirror their cultural beliefs in their packaging as well as marketing strategy.

To meet these demands and maintain their place as a local

leading player, albeit a small one, Maestro Swiss does their best

to offer frequent promotions and price deals, while also always making sure to stress their affinity with the local behaviours

of each consumer market, so that they can remain a trusted and respected company, and one which consumers might prefer

over big multinational companies who can easily cut prices –

As Maestro’s export markets expand, so will the steep

competition they’ll be facing. However, they are confident that the quality of their products backed with a strong marketing

strategy will continue to bring them steady growth and international success.

High-quality confectioneries for candy lovers of all ages.

and even quality standards – to compete in such markets.

37

39

INTERVIEWS

Eric Chai, Business Development Manager,

Gee, That’s a pure Quality Halal Ghee

holding Ghee the best of their product.

......................................................................................................................................

G

hee, a traditional Indian form of clarified butter, is a

Lactalis Singapore, Q.B.B. ghee still maintains the brand name

kitchen. Customarily made from cow’s milk, ghee

the origin of the product, certification of the product, and what

very useful and delicious ingredient to have in any

is similar to most clarified butters except that it is allowed to simmer with the remaining milk curds for a while before being

separated. This enriches the flavor and aroma of the ghee. Ghee

even provides a wonderful alternative to vegetable oils for the purpose of deep frying due to its higher smoking point. All of this makes ghee a very popular culinary staple in many parts of the

customers have known and come to love. “People want to know

they have to pay for the product,” states Lim Peck Bin, Director and General Manager of Lactalis Singapore. Lactalis Singapore has continued to strive for the highest quality Q.B.B. ghee. “We

know there are cheaper products in the market, but we do not want to compromise quality for price,” continues Bin.

Lactalis International has over 200 production facilities in

world, especially Asia.

over 37 countries the world over making a wide range of dairy

popularity combined with JAKIM Halal certification for over 12

2012 was €15.7 billion and growing, of which 10% is attributed

Q.B.B. Pte. Ltd. had the foresight to take advantage of this

years. Now a subsidy of Lactalis International under the name

40

products. It is no surprise that at this scale Lactalis’ turnover in to the Asia/Oceania region with its 2000 employees.

INTERVIEWS

Ghee is clarified butter -- the butter oil, without the lactose and other milk solids. The word ghee is pronounced with a hard G as in GO and a long E as in GLEE. It is traditionally prepared by gently heating butter until it becomes a clear golden liquid.

Although their other items such as cheeses and butters are

considered “Halal friendly”, Q.B.B. ghee is currently the only Halal certified product in the Lactalis Singapore range. Hopefully

in the near future, their other products will follow the Q.B.B. example of Halal certification, and Lactalis knows this. “I think

consumer assurance is very important, and this is a consumer market with many choices. It is up to producers like us to make

sure that we recognize our consumers’ needs; and if that means the eventual Halal certification of all our products, we must meet that expectation to do well,” explains Bin.

The premiere products slated for future Halal certification

would hopefully be Lactalis’ Président brand of butters and cheeses. These are premium French butters and cheeses sold for top-quality home and restaurant use. French butter is prized

We know there are cheaper products in the market, but we do not want to compromise quality for price. | eric chai

for its slightly higher fat content that aids in cooking at higher

temperatures as well as adding more flavor and stability, and has

started to make a growing impact around the world including

the encouragement of competitors to develop higher fat-content butters.

Lactalis Singapore and Q.B.B. ghee have made a stand for

quality Halal products, and Halal customers are excited for more

41

www.anuga.com

TASTE THE FUTURE 10 TRADE SHOWS IN ONE

YOUR NEXT DATE: COLOGNE 10.–14.10.2015 Koelnmesse GmbH Messeplatz 1 50679 Köln, Germany Telefon +49 1806 002 200 Telefax +49 221 821-991010 anuga@visitor.koelnmesse.de

INTERVIEWS

Bringing The Fresh Food

From The Sea

P Rawiwan, Marketing Department, ensures the customer are satisfied and well aware of their quality products

........................................................................................................................................................

Keeping the product fresh and natural is the important policy for Sam Samut.

Maintaining the food quality while frozen and only take simple steps to prepare.

S

preservatives have been added. Other companies tend to use

for them all along.

For the frozen products, they are stored well so that they

am Samut Trading Co Ltd. has established and flourished in Thailand widely. It has been in the market for the last twenty years. It has been meeting its customers’ needs

and expectations over the years successfully. Its growth has

been facilitated by their loyal customers who have been there This company deals with seafood products like fish, squid,

shrimp, cutter fish, surimee and many other sea foods as well.

They produce more than a hundred types of seafood efficiently.

The products are Halal certified by the Central Islamic

The products are all fresh, natural, no MSG and no

phosphate on shrimp to maintain its texture but this is not

the case for Sam Samut Trading. This ensures that everything you buy from them is fresh and preservative free completely. can maintain their freshness. This company ensures that

the goods they sell to their customers are fresh and this has improved its growth in the region noticeably.

The target market is to all Muslim countries in the world.

committee of Thailand (CICOT) since the early establishment

The surimee products are more to export market to Japan due

human consumption and you do not need to worry about

enough surimee products to export to Japan efficiently and

of Samsamut. This assures you that their products are fit for quality since it has been well taken care of.

44

to tsunami in past years. This company assures you that it has satisfactorily every year all seasons. They are also aspiring to

INTERVIEWS

export their products to china and USA in the future.

At the moment however, they are focusing more on

domestic market since the seafood demand is high in

Thailand. The residents love seafood and this has contributed much to the growth of this company being their major

customers. Even though this company is considered new in the industry, they still receive a lot of demands from

buyers. This signifies that their products are quality and are

appreciated by their customers a lot. It also implies that their

For THAIFEX, the participation this year is to find more

customers internationally. It has been able to meet few

international buyers from China, Russia and Jordan for export market so far. This shows they have already began attaining or achieving their goal this year. Although the crowd is less compared to previous Thaifex, they found that the quality

trade visitor is there for their products. This encouraged them because they knew they will be here again in the future.

services are good and professional.

The market trend for this industry is the consumer looking

for ready to eat meals which is easy to cook using microwave and less time to prepare. This company has met this need

successfully and lucratively to their customers. Besides Halal, Samsamut Trading also receives other accreditation like

GMP, HACCP, BRC and many more. Their products have been packed in such a way that they are easy to cook and prepare.

This saves you on time and energy extensively.

Even though this company is considered new in the industry, they still receive a lot of demands from buyers.

This signifies that their products are quality and are appreciated by their customers a lot.

Sam Samut, proud with various product in line on the shelf. People with seafood taste will instantly have their meal ready on the plate.

45

INTERVIEWS

Halal Vegetarian Nut-based Burgers

for a Delicious, Sustainable Future

H

aving only started less than a year ago, Carla Lee Johnston already has materializing visions of a mission to bring

healthy, clean vegetarian products to hungry people in all corners of the earth. Carla Lee’s Nut Burgers is a sky-rocketing

sensation that aims to provide quality, clean foods for as low a price as possible. These brilliantly innovative products also

include nut-based meatballs and taco filling. The uniqueness of

being primarily made of cashews, sunflower seeds, and coconut amino acids not only gives a great taste; but it also provides a balanced, nutritious, soy-free, non-GMO, gluten-free alternative to the vast array of other vegetarian products on the market today.

All of this gets better when consumers realize that

Carla Lee’s nut-based products are certified Halal by a JAKIM recognized Halal authority in the United States. It has also been

the key to the company’s overnight fortuity. “It was absolutely imperative that we have Halal certification to open new doors

outside the US,” reveals Carla Lee. The company is now starting to make strong connections in the Middle East, Hong Kong, Southeast Asia, and parts of Africa. Originally projected to reach

sales of US$2 million by the end of 2014, Halal certification

has led to exports that are now projected to climb to US$10-20 million.

48 48

It was absolutely imperative that we have Halal certification to open new doors outside the US. | CARLA LEE

INTERVIEWS

This prosperity is something that Carla Lee wants to

share. “My vision is to feed hungry hearts and tummies. People

before profits,” she explains. This humanitarian approach is

paying off as this sudden jump in growth will soon allow for even more reduction in production costs. It has not only helped

the bottom line for everyone involved, but has helped create bonds with local growers. Carla Lee makes it part of her mission to personally visit her company’s suppliers and growers to make

sure that their products meet the long list of safety checks that consumers expect. Carla Lee elaborates whole-heartedly, “This

strategy is win for the customers first always, secondly it is win for the distributors’ and retailers’ bottom lines, and finally it

is win for all of us co-creating a future we are choosing to be

sustainable. We are deciding what is enough, and taking only what we need.”

It’s another line of Halal products improving the world

that a company can be proud of in many ways. Hungry people

everywhere can rest assured that they are getting delicious,

healthy, ethical vegetarian alternatives; and Carla Lee can

Vegeterian can now enjoy foods with Halal and quality products.

continue to look toward a brighter future for her company as well as for the needy or curious that enjoy and are helped by her nut-tastic products. It’s now possible that soon many more

people can dip their toes into the vegetarian side of the pool without worrying about taste, fillers, or their conscience.

My vision is to feed hungry hearts and tummies. People before profits. | CARLA LEE

Carla Lee, with Managing Director present their best-seller product, Nut Burgers.

49

INTERVIEWS

Honest Halal Milk

is the Best Policy ...........................................................................................

G

bovines producing 27-30 million liters of milk per year but also

Across Asia, they always ask if you are Halal.

Without it you don’t have a chance.

and cheeses produced are kept high. This is what is meant by

| Jan Gert Vistisen

razing on the slopes of Mount Gunung Kawi in Indonesia are more than 6,000 Friesian Holstein dairy cows owned

and cared for by Austasia Foods under their signature brand,

Greenfields. This 25 hectare dairy farm not only boasts quality its own processing facilities that ensure the quality of the milk Greenfields’ slogan of “100% honest milk.”

When competitors say their milk is fresh, it’s up

to the consumer to interpret what that really means. Is milk

from powder or milk that has been double pasteurized really fresh? Greenfields strongly disagrees with those definitions as it proudly delivers single-pasteurized, delicious, truly fresh milk

domestically as well as to many nearby countries: Malaysia, the Philippines, Singapore, Hong Kong, Brunei, Cambodia, and Myanmar. Greenfields achieves this by having a hand in every

part of the process from the cow to processing to packaging to shipping. This limits the amount of time and bacteria to

way below industry standards, thus increasing the taste and

50

nutritional value of their dairy products.

On top of all this, Greenfields has been Halal certified

for their dairy since their beginning in 1997. “Halal is second

nature to us,” proclaims Head of Sales and Marketing, Jan

Gert Vistisen. With certification in Indonesia and Malaysia, they have found exporting to be a smooth and natural process

of expansion across Southeast Asia. Jan elaborates bluntly, “Across Asia, they always ask if you are Halal. Without it

you don’t have a chance. Even European companies need to become Halal if they want to increase future exports to the east.”

INTERVIEWS

All of this makes the future of Greenfields’ milk and

cheese creamy and bright, and it only makes the company do more. Due to the high foaming quality of their fresh milk, they

have partnerships with many prominent coffee shops, such as Starbucks. This experience has led them to develop a new, lowfat mochaccino-flavored milk that uses real coffee to achieve a creamy, brewed goodness to satisfy dairy and bean lovers alike.

They also plan to launch a new line of ricotta cheese products

later this year to sell alongside their already existing mozzarella cheeses. “We are always working to develop new products that are based on our dairy,” says Jan.

When a person is looking for safe, quality Halal milk

and other dairy products, they can be sure that the Greenfields’ logo means just that. We can’t ask for more when it comes to the

food that we eat, but Greenfields goes beyond to open people’s eyes to what quality dairy in Asia really should taste like. They

prove that Indonesia is a hidden gem in the dairy world, and

that Greenfields is a brand that consumers can taste the quality, the freshness, and the honesty.

51

HALAL TIPS

FREQUENTLY ASKED QUESTIONS

HALAL & KOSHER

With the ongoing discussion and “a fair bit of hysteria” in the UK media around the question of Halal and Kosher meat, London-based Islamic Education and Research Academy (iERA) has issued a Frequently Asked Question (FAQ) to “educate” the media and wider public about what really is halal. iERA is an international organisation committed to educating and informing humanity about, and inviting to, the truth and noble message of Islam. The London-based academy has a dedicated research department; the first of its kind for a Muslim organisation in the West, and conducts research-led initiatives which are developed as projects or ‘models’.

QUESTION #1

QUESTION #2

WHAT IS HALAL OR KOSHER MEAT?

WHAT IS ISLAM’S VIEWPOINT ON ANIMAL WELFARE?

Halal and Kosher meat is ritually-slaughtered meat

Under Islamic guidelines, as with Judaic, any undue pain for

according to Islamic and Judaic religious principles, respectively. There are many similarities between Halal and Kosher Meat. For meat to be lawful for

the animal must be avoided. It is forbidden to treat an animal cruelly during its lifetime or during the slaughter. If the animal is killed by a blow, strangling, electric shock or drowning in

Muslim or Jewish consumption:

water, its meat is not considered permissible.

1) The animal must be healthy and not diseased

Islamic practices dictate that the animal is not allowed to be

2) The animal must be free from injury or defect 3) A prayer is said before the slaughter 4) It must be performed by a competent individual with a surgically sharp knife and not by machine 5) The slaughter involves a single quick incision to the neck, cleanly cutting the jugular vein 6) The blood must be fully drained from the carcass of the animal 7) There are requirements for cleanliness,sanitation,

put down in view of other animals neither is the knife to be openly shown to the animal to be slaughtered. This would cause the animals distress and is not best practice.

Although the slaughter of animals is allowed for food consumption, it is strictly forbidden for sport or enjoyment.

The Prophet (peace be upon him) often chastised people for the mistreatment of animal and spoke to them about the need for mercy and kindness.

and purity Many adherents to this practice contend that the advantage of this method is that it ensures rapid, complete draining of the blood which keeps the meat fresh and free from impurities. They also consider this method to be the least painful and humane method of slaughter for the animal, causing unconsciousness within a couple of seconds.

QUESTION #3

WHAT IS ISLAM’S VIEWPOINT ON ANIMAL WELFARE? According to Islamic scholars, the method of slaughtering animals in the most correct and humane way must be a method prescribed by God for all times, given that He is All Knowing and All Wise. His commandments have benefits for the whole of humanity as well as for the animal kingdom because He is the Creator of all.

52

HALAL TIPS

QUESTION #4

DOES HALAL OR KOSHER FOOD HAVE ANY RELEVANCE TO CHRISTIANS? A number of Christian denominations around the world also practise the ritual slaughter of animals in keeping with this Semitic religious tradition. In fact Jesus himself was considered a Jew and part of the Jewish community during his time and would therefore have eaten Kosher meat.

According to Islamic tradition, the practice of religious slaughter is considered to have been carried out by all the prophets of Islam including Jesus Christ, John, Moses, Joseph, Jacob, Lot, Abraham and other Israelite and Ishmaelite prophets (may God’s peace be upon them all).

Many other Islamic practices are also similar to orthodox Christian and Jewish practices, with some still being carried out by many Jewish and Christian religious communities e.g. circumcision.

QUESTION #6

THE PROBLEM OF STUNNING Judaism expressly forbids stunning. Conversely whilst not being considered ideal, stunning, as long as it does not kill the animal in question, is acceptable in Islam. Nevertheless, there are some negative aspects of stunning an animal before it is slaughtered for human consumption. These are as follows: 1) Research shows that some animals and poultry die prior to slaughter due to stunning 2) Stunning is inhumane to animals and causes unnecessary suffering and distress; there is a high frequency of animals being hit but not falling unconscious, causing further suffering to the animal 3) Stunning prevents the drainage of the entire blood from the meat, risking the build-up of

QUESTION #5

WHY IS THE NAME OF GOD (ALLAH) PRONOUNCED DURING THE ISLAMIC SLAUGHTER? The name of God (Allah) must be pronounced over the animal as part of the prescribed Islamic method for slaughter.

This is a commandment to the Muslims by God in the Qur’an.

There are many other reasons including the understanding that this provision has been provided to us by God, so we pronounce His name before the ritual to recognise His

bacteria and disease When administered correctly, ritual slaughtering causes a sudden drop in blood pressure to the brain which renders the animal brain dead within seconds. Many researchers have found this method to be less painful than modern methods of slaughter but opinions are wide and varied. The method is considered to keep the meat fresh and free from impurities.

blessings and show thankfulness.

Source: halalmedia.net QUESTION #7

WHY SHOULD MUSLIMS AND JEWS BE CONCERNED ABOUT THE RECENT REPORTS ON THIS SUBJECT? History has shown that we should be very wary of ostracising communities and their religious practices. In fact banning kosher meat was something carried out by Adolf Hitler in order to marginalise the Jewish community in Nazi Germany.

Currently the unnecessary poor media coverage of Muslims is exacerbating the Islamophobic environment in the UK. Attacks on Muslims, and in particular Muslim women, are on the increase. Poor media reporting of the issues could set back community cohesion by many decades causing serious unrest and disharmony amongst large communities who contribute so well to the economy and to the country as a whole.

53

FEATURED MERCHANTS

featured gold merchanTS HALAL confectionary & biscuits Total Bun Supplies Sdn. Bhd Dedicated to serve our clients’ needs; with the vision of being an international supplier of unique bakery and confectionery products high in nutritional value. Our mission

perfect food manufacturing sdn bhd PERFECT FOOD is the manufacturer of Julie’s biscuits. The brand Julie’s has been in the Malaysian market since 1982.

Through years of aggressive marketing and widespread distribution, Julie’s has become a household name in the country today.

is to produce and market high-end bakery products for both

Products: Premium Biscuits

local and overseas market at a reasonable price.

Country: Malaysia

Products: Bread, Bun, Frozen

Website: www.julies.com.my

Country: Malaysia Website:

www.totalbun.com.my

Tai Thong Food Manufacturing Sdn. Bhd. Tai Thong Group is famous for its exquisite Hong Kong style Chinese cuisine that’s sure to satisfy even the most discerning taste buds.Our award-winning master chefs

Hup Seng Perusahaan Makanan (M) Sdn. Bhd. The principal activity of HSPM is the manufacturing and sale of biscuits. The products manufacture by HSPM is to cater for the entire local and as well as international market. With an international market coverage of 51 countries that spans into Asia, Africa, Oceanic, Europe and North America.

have continuously perfected the ever growing menu of our

Products: Cookies, Snacks, Biscuits

culinary delights since 1971.

Country: Malaysia

Products: Yolk paste, Lotus Paste, Red Bean Paste

Website:

www.hupseng.com

Country: Malaysia Website: www.taithong.com.my

HALAL cooking oil incube edible oil industries

Yu Ai Food Industries Sdn. Bhd. Yu Ai Food Industries Sdn. Bhd. was established in 1980 from a small food filling company with most popular filling - Coconut Jam (Kaya). In 2004, Yu Ai shifted its operation to Balakong and added high technology machineries, equipments and embarked on product quality improvement.

Products: Food fillings, Mooncakes, Cookies Country: Malaysia Website:

54

www.yu-ai.com.my

The core business of the Company in the initial years was trading Palm Oil products and as time and business progressed the Company moved into the business of import/ export of Palm Oil and chemicals.

Products: Cooking Oil, Animal Feeds, Bakery Country: Malaysia Website:

www.incube.com.my

FEATURED MERCHANT

universal nutri beverage sdn bhd

erapoly sdn bhd ERAPOLY has since built a healthy based and strong bonding

Universal NutriBeverage Sdn. Bhd. produces a variety of

with both sister factories, suppliers and customers.

cordials, fruit juice concentrates and ready-to-drink juices

With the mission of “FAST & FOCUS”. It had been our

that are of premium quality. Utilising the latest technology

philosophy for taking every enquiry and development with

and strictly adhering to the highest of production quality

full dedication and courage.

standards

Products: Oil & Fats, Milk Powder Dairy Creamer,

Products: Fruit Drink Base Concentrate

Country: Malaysia

Country: Malaysia

Website:

Website:

www.erapoly.com

HALAL beverages & juices deluxe rich sdn bhd DELUXE RICH manufactures energy drink, fruit juices in Aluminium can, Tin Cans and PP Plastic Bottles. gradually expanded its core business and committed in ensuring

www.nutribev.com

sin yoon leong white coffee The company’s history can be traced back to 1937 when Kedai Kopi Sin Yoon Loong was founded. With over 70 years of experience in providing high quality coffee beverages using premium selected coffee beans, Sin Yoon Loong is the pioneer and the true symbol of “Ipoh White Coffee”.

excellent standard operating procedures of quality and

Products: My Coffee 3-in-1, My Coffee 2-in-1

hygiene.

Country: Malaysia

Products: Bottled drinks, Canned drinks

Website: www.mycofe.com.my

Country: Malaysia Website:

www.daganghalal.com/deluxerich

harvest prime corporation Looking for an easy way to increase your intake of fruits and vegetables as well as help the nutrient quality of your diet?

in-comix food industries sdn bhd In-Comix Food Industries Sdn Bhd is the leading instant coffee mix manufacturers in Malaysia. Our main product are the trend setting 3-in-1 coffee mixture and instant cereals.

Harvest Prime Pte Ltd have come up with homemade recipe of avocado smoothie and avocado ice-cream.

Products: Cookies, Snacks, Biscuits Country: Malaysia

Products: Avocado Smoothie, Avocado Ice Cream

Website:

www.daganghalal.com/incomix

Country: Singapore Website: www.harvestprimecorp.com

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FEATURED MERCHANT

Halal frozen food Big Bowl Ice(M) Sdn Bhd

halal vegetables & ingredients marine gold marketing

Big Bowl Ice (M) Sdn Bhd was established in 2013 in Melaka

Marine Gold Marketing Sdn Bhd is a company specialist

(Formerly known as Big Bowl The City Of Ice, established

in Hybrid F1 super sweet corn farming and production of

in 2012).We are doing ice dessert franchise business and

quick-frozen vegetables, fresh vegetables and fruits process-

currently we have 3 outlets in Malaysia.

ing. For over 20 years experiences in sweet corn farming and benefit from the natural resources

Products: Ice Cream, Frozen Food

Products: Corn products and Tipco Juices

Country: Malaysia

Country: Malaysia Website: www.mascorn.com

Sanabil Marketing & Suppliers Sri Ani Premium managed by Sanabil Marketing & Suppliers is established as one of favourite Malaysian authentic ethnic

HALAL PREMIX / INSTANT FOOD scc food manufacturing

food since in year 2007. We are manufacturer, distributor and also specialized in Halal Frozen Food with quality gour-

SCC Food Manufacturing Sdn Bhd was established in

met pastry product.

2009. The company manufactures food premixes & instant

Products: Roti Boom, Frozen Food Country: Malaysia Website: www.sanabilgroup.com

beverage premix in PP Nylon bag and aluminum bag. Over the years, the company have been developing more than 15 kinds of premixes in order to meet customers’ demands.

Products Fried Chicken Mix, Fried Chicken Mix Country: Malaysia Website: www.sccfm.com.my

QL Foods Sdn. Bhd

HALAL SNACK FOODS

Enjoy this new range of enticing and delicious seafood products from Malaysia’s largest and leading seafood manufacturer. Prepared exclusively from selected fresh marine fish source, these products are fresh, nutritious and delicious.

rico food industries sdn bhd Manufacturer & exporter of candy toys, sweets, jelly, pud-

Products: Seafood Products

ding, chocolate, cereal, snack and etc. Currently, their prod-

Country: Malaysia

ucts are not only marketed in Malaysia, Sabah and Sarawak

Website: www.qlfoods.com

but also exported to Australia, UK, Korea, China, UAE, Saudi Arabia and etc.

Want to be featured here?

Register with us and get more privileges!

Products: Candy toys, Sweets, Pudding, Jelly Country: Malaysia Website: www.guanxeng.com

56

TRADE FAIRS

FOOD & BEVERAGE TRADE FAIRS 2015 The world’s leading food fair for the retail trade and the food service and catering market JANUARY Penang International Halal Expo & Conference 2015

SEPTEMBER World Food Istanbul 2015

FEBRUARY Gulfood 2015

Food and Hospitality Oman 2015

07th – 09th September Oman International Exhibition Centre, Oman

LOHAS Expo 2015

China International Halal Food & Technology Expo (HAFEX)

30th January – 01st February SPICE, Malaysia

08th – 12th February Dubai World Trade Centre, UAE

03rd – 06th September Istanbul Expo Center CNR Expo, Turkey

05th – 07th February Hall 5FG, Hong Kong Convention And Exhibition Centre, China

10th – 12th September Yinchuan lnternational Exhibition Centre, China

Vegetarian Food Asia 2015

Food Hotel Malaysia 2015

MARCH Foodex Japan 2015

OCTOBER Anuga 2015

05th – 07th February Hall 5FG, Hong Kong Convention And Exhibition Centre, China

03rd – 06th March Makuhari Messe, Chiba City, Japan.

APRIL Malaysia International Halal Showcase 2015 (MIHAS) 01st – 04th April Kuala Lumpur Convention Centre (KLCC), Malaysia

Halal Expo Europe 2015

15 – 16 April Beursgebouw Eindhoven, The Netherlands th

th

MAY SIAL China 2015

06th – 08th May Shanghai New International Expo Centre, China

29th September – 2nd October Kuala Lumpur Convention Centre (KLCC), Malaysia

10th – 14th October Cologne, Germany

NOVEMBER Worldfood Kazakhstan 2015

4th – 6th November Atakent exhibition center, Kazakhstan

SIAL Interfood Asean, Jakarta 2015

11th – 15th November Jakarta International Expo, Indonesia

Halal Expo Latino Americana 2015

16th – 17th November Convention Center-Intercontinental Santiago, Chile

Anufood Eurasia 2015

14th – 16th May Tuyap Fair Convention and Congress Center, Turkey

HOFEX 2015

06th – 09th May Hong Kong Convention and Exhibition Centre, China

Food Africa Cairo 2015

06th – 09th May Cairo International Convention and Exhibition Center, Egypt

THAIFEX 2015

20th – 24th May IMPACT Exhibition and Convention Center, Thailand

WorldFood Azerbaijan 2015

21st – 23rd May Baku Expo Exhibition and Convention Center, Azerbaijan

Moscow Halal Expo 2015

21st – 23rd May Crocus Expo International Centre, Russia

JUNE Malaysian International Food & Baverages 2015 (MIFB)

11th – 13th June Kuala Lumpur Convention Centre (KLCC), Malaysia

AUGUST Food Ingredient South America 2015

25th – 27th August Transamerica Expo Center, Brazil

57

Harvest Prime Corporation 10 A n s o n Ro a d # 2 9 - 0 5A , Sin g a p o re 079 9 03 Te l : + 6 5 9116 6 870 Fa x : + 6 5 625 0 98 64 Em a il : dd cch e n 0 6 @ g m a il . co m w w w. h a r v e s t p r im e co r p . co m

SHOWCASE

HALAL SHOWCASE SCC FOOD INDUSTRIES SDN BHD

COOK MASTER FRIED CHICKEN ORIGINAL

COOK MASTER FRIED CHICKEN SPICY

Gold Merchant

COOK MASTER NASI BERIANI

COOK MASTER NASI LEMAK

MARINE GOLD MARKETING SDN BHD

MASCORN SUPER SWEET CORN

MASCORN FRESH PEEL WHOLE KERNEL

Gold Merchant

TIPCO BROCCOLI

TIPCO ALOE VERA

BIG BOWL ICE(M) SDN BHD

MILK SNOW ICE WITH MANGOES + ICE CREAM

MILK SNOW ICE WITH PASSION FRUITS + ICE CREAM

Gold Merchant

CHOCOLATE SNOW ICE WITH PEANUTS & CRISPY GRAINS

BIG BOWL SPECIAL(30X)

HARVEST PRIME CORPORATION

AVOCADO ICE CREAM

60

Gold Merchant

AVOCADO SMOOTHIE

SHOWCASE

HALAL SHOWCASE PERFECT FOOD MANUFACTURING (M) SDN BHD

Gold Merchant

BISCUIT ASSORTIES 530G

PEANUT BUTTER SANDWICH 500G

LEMOND CHEDDAR CHEESE 180G

BUTTER CRACKERS 250G

ERAPOLY OILS & FATS SDN BHD

Gold Merchant

BAHARAN GHEE

COOKING OIL

E.R.A SWEETENED CONDENSED MILK

NIS SPICE MANUFACTURING SDN. BHD.

Gold Merchant

Nis Malaysian Oxtail Soup Mix

TOP SOAP

Nis Malaysian Meat Curry Mix

Nis Malaysian Satay Marinade Mix

Nis Malaysian Seafood Curry Mix

AERIES PURE BIRD NEST (M) SDN BHD

BRAHIMS TANDOORI PASTE

BRAHIMS PERCIK SAUCE

BRAHIMS BRIYANI RICE PASTE

BRAHIMS TOMATO CHICKEN WITH CARROTS

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SHOWCASE

HALAL SHOWCASE PASSION HERBS SDN BHD

QROYALE

QLEAN

QCAFE

QDELIGHT

KAM HEONG PASTE

NYONYA SEAFOOD SAUCE

MARMITE SAUCE

KEN KEE DEEP FRIED SALTED GREEN PEAS

NATURE B ORGANIC A.MANGIUM HONEY

LINGHAM’S GARLIC CHILLI SAUCE

LINGHAM’S SRIRACHA CHILLI SAUCE

NYOLIKE MARKETING

SATAY SAUCE

KEN KEE (M) SDN BHD

KOW KOW SNACKS SHANTUNG PEANUT

KOW KOW SNACKS MIXED NUTS

LINGHAM & SONS (M) SDN BHD

LINGHAM’S CHILLI SAUCE

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LINGHAM’S EXTRA HOT CHILLI SAUCE

SHOWCASE

HALAL SHOWCASE SANABIL MARKETING AND SUPPLIES

ROTI BOOOM WITH CHEESE

ROTI BOOOM ORIGINAL FLAVOUR

ROTI BOOOM ORIGINAL RECIPE WITH CHICKEN FLOSS FILLING

ROTI BOOOM WITH BEEF FLOSS FILLING

NATURE REMEDY SDN BHD

JOLIE BIRD’S NEST WITH ROCK SUGAR

EZ BLACK FUNGUS DRINK

EZ HEARTLEAF & RED DATES HERBAL DRINK

KUR’MAS KURMA & BAEL FRUIT DRINK

1BIOWORLD SDN BHD

1 BIOWORLD 4 IN 1 SEAWEED COFFEE

1 BIOWORLD AGARWOOD SEAWEED BODY SHAMPOO

1 BIOWORLD SEAWEED CAPSULE

FOODS WISE NETWORK SDN BHD

VEGETARIAN RENDANG CURRY

VEGETARIAN MUTTON CURRY

VEGETARIAN ASSAM COD FISH

63

SHOWCASE

HALAL SHOWCASE CHACEER (MALAYSIA) SDN BHD

CHACHEER BROAD BEAN CHILLI FLAVOUR

CHACHEER COCONUT SUNFLOWER SEEDS

CHACHEER SUNFLOWER SEEDS

CHACHEER PEANUTS SALTED FLAVOUR

HAWANI RUQYAH

HAWANI WALIDAH

IMP SOLUTION FOR YOU ENTERPRISE

CALIPH GOAT - GOAT MILK NUTRITION DATES & RAISINS

HAWANI HANNAH

GREATWELL F&B INDUSTRY

VIGOR POWER ENERGY DRINK (EXTRA)

VIGOR POWER ENERGY DRINK (ICE)

VIGOR POWER ENERGY DRINK (REGULAR)

FIKRISZ (M) SDN BHD

EXPRESSO COFFEE

64

WHITE COFFEE

VIGOR POWER ENERGY DRINK (SUGAR FREE)

SHOWCASE

HALAL SHOWCASE UK'S HOLDINGS SDN BHD

APPLE JUICE READY TO DRINK

KORDIAL ROSE VANILLA

LYCHEE JUICE READY TO DRINK

PINEAPPLE JUICE READY TO DRINK

MASBEST FOOD INDUSTRIES SDN BHD

MASFOOD INSTANT CRISPY PRAWN WITH CEREAL MIX

MASFOOD INSTANT CURRY PASTE

MASFOOD INSTANT MEAT CURRY PASTE

MASFOOD INSTANT TOM YAM PASTE

JALEN SDN BHD

KICAP LEMAK 325ML

KICAP MANIS 325ML

KICAP MASIN 325ML

KICAP PREMIUM 325ML

MMI MURNI ENTERPRISE

MUNIRA APPLE DRINK

MUNIRA BLACKCURRANT DRINK

MUNIRA MANGO DRINK

MUNIRA TROPICA DRINK

65

CERTIFICATION BODIES HALAL BODIES

FOREIGN HALAL CERTIFICATION BODIES AUSTRALIA

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

Islamic Centre of The Argentine Republic 3053 San Juan Ave, Capital Federal, Argentina.

Adelaide Mosque Islamic Society of South Australia 20 Little Gilbert Street, Adelaide S.A 5000, Australia.

Mohd Farid Ismail

Tel: 0882316463 | Fax: 82316443

Islamic Association of Geraldton

Geraldton Mosque, 172 George Road Geraldton, Western Australia, 6530 Australia.

Haji Daftie Hj Abdul Kudus

Tel: 61-08-9664-1318 | Fax: 61-08-9664-1318

Islamic Association of Katanning Inc

P.O Box 270, Katanning, Western Australia 6317.

Alif Mydie

Tel: 61-8-9821 2627 | Fax: 61-8-9821 2627

Islamic Co-ordinating Council of Victoria (ICCV)

155 Lygon Street, East Brunswick, Victoria 3057 Australia.

Refik Koyu

Tel: +61 393805467 | Fax: +61 393806143

Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA) Unit 1, 35-37 Harrow Rd Auburn NSW 2144, Australia.

Mughtarulah Sadien

Tel: +61-29643 7775 | Fax: +61-29643 7776

Julio Husain Made / Issam Sibai

Tel: +54-11-4931-3577 | Fax: +54-11-4931-3577 #106

BANGLADESH Islamic Foundation Bangladesh

Baitul Mokarram National Mosque Dhaka, 1000 Bangladesh.

Shamim Md. Afzal

Tel: +880 2 9559643 | Fax: +880 2 9563397

BELGIUM Halal Food Council of Europe (HFCE)

4 Rue De la Presse 1000 Brussels, Belgium.

Prof. Dr. Hj. Mohamed Sadek

Tel: +32 2227 1114 / +32 2227 2728 | Fax: +32 2218 3141

BRAZIL Federation of Muslims Associations in Brazil

Rua Tejupa, 188 CEP 04350-020, Sao Paulo, Brazil.

Muhammad Al-Zoughbi / Nizar Adel El Ghandour

Tel: 55 11 5031 0810 / 55 11 5031 1536 / 55 11 5031 6586

Centro de Divulgaҫãodo Islam Para América Latina (CDIAL)/Islam Dissemination Center for Latin America R. Henrique Alves dos Santos, 161 Vila Euclides – Sbc,

The Perth Mosque of Western Australia Incorporated

CEP 09725 530, Brazil.

427-429 William Street, P.O Box 106 Aberdeen Street Perth WA 6003, Australia.

Mohammad Ayub Khan

Tel: +61 08 9444 3648 | Fax: +61 08 9443 1157

Australian Halal Authority & Advisers (AHAA) Unit 7, 1830 Albany Hwy, Maddington WA 6109, Australia.

Muhammad Wasif Mirza

Tel: +61 08 9452 0187 | Fax: +61 08 9452 0187

Al-Iman Islamic Society

173 Johnston Street, Collingwood, Victoria 3066, Australia.

Mohamed Ahmed

Tel: +6103 9417 6585 | Fax: +6103 9416 2965

AUSTRIA Islamic Information and Documentation Center A-4050 Traun,Theodor Körner Str. 10 A,

A-1010 Vienna 1, Sterngasse 3 Austria.

Günther Ahmed Rusznak Tel: +43 699 884 658 04

ARGENTINA The Halal Catering Argentina

San Nicolas 1061 – (1407) Buenos Aires, Argentina.

Gustavo Khalil

Tel: 54-11-4672-1682

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66

Ahmad Ali Saifi

Tel: 0055 11 4122 2400 | Fax: 0055 11 4332 2090

CANADA Halal Montreal Certification Authority

1510,Chemin Chambly , Suite 270 Longueuil, J4J 3X5 ( Quebec), Canada.

Taibi Baaja

Tel: +(514) 296 7360 | Fax: +(450) 332 7072

CHINA Shandong Islamic Association

5th Floor, San'fa Building No 57, Luoyuan Avenue,

Lixia District, Jinan City, Shandong Province, China.

Sulaiman Zhang Ruizheng

Tel: 86 531 86912564 | Fax: 86 531 86916253

China Islamic Association

103 Nan Heng West Street Xuanwu District, Beijing, China.

Hj. Abdullah Ma Wen Hua

Tel: 8610-63533727 | Fax: 8610-63529483

CERTIFICATION BODIES HALAL BODIES

FOREIGN HALAL CERTIFICATION BODIES .....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

ARA Halal Development Services Center Inc. (ARA) No. 139, ZijingShan Road, 450000 Zhengzhou City, Henan, China.

Abdul Rahim Albert Hsiu Tel: +86 371 6906 6957

CHILE Centro Islamico De Chile

Campoamor 2975, Nunoa Santiago, Chile.

Kamal Sufan

Tel: 56-2-3431376 | Fax: 56 - 2 – 3431378

FRANCE Ritual Association of Lyon’s Great Mosque 146 bd Pinel, 69008 Lyon, France.

Kamel Kabtane / Azeddine BAHI

Tel: 04 78 76 00 23 | Fax: 04 78 75 77 42

GERMANY HALAL CONTROL e.K. (EU)

Kobaltstr. 2-4, D-65428 Ruesselsheim, Germany.

DI Mahmoud M. Tatari

Tel: +49 6142 301987-0 | Fax: +49 6142 301987-29

INDIA Halal Committee-Jamiat- Ulama-E-Maharashtra

Imam Bada Compound, Opposite B I T Chawl No 1 Imam Bada Road, Mumbai 400009, India.

Shahid Nadeem / A. A. Khan

Tel: 91 22 2372 5373 | Fax: 91 22 2375 9169

Jamiat Ulama-l-Hind Halal Trust

1, Bahadur Shah Zafar Marg, New Delhi-1 10002, India.

N.A. Farooqui

Tel: 011 2331455 / 23317729 | Fax: 23316173

Halal India PVT LTD

Suit No.7, 3rd Floor, Hameediya Shopping Mall, Triplicane High Road, Triplicane, Chennai-05, Tamil Nadu, India.

Mohamed Jinna

Tel: 91 44 43567446 / 42618147 | Fax: 91 44 42663445

INDONESIA The Indonesian Council of Ulama (MUI)

Gedung Majelis Ulama Indonesia, Jl. Proklamasi, No.51 Menteng, Jakarta Pusat, Indonesia.

Ir. Lukmanul Hakim, M.Si

Tel: +62 21 3918890 | Fax: +62 21 3918915

ITALY Halal International Authority (HIA)

Via Bicetti de Buttinoni, N.1 20156 (MI), Milan, Italy.

Sheikh Prof. Dr. Sharif Lorenzini

Tel: +39 02 39449134 | Fax: +39 02 39484129

JAPAN Japan Muslim Association

3-4-14, Kohinata, Bunkyo-ku, Tokyo 112-8585, Japan Prof. Hideomi MUTO (Tayeb MUTO)

Tel: +81 339479406 | Fax: +81 339479416

Japan Halal Association (JHA)

547-0035 , Osaka Shi Hirano-Ku, Nishiwaki 1-1-2, Miyako Sansai Building, Japan Hind Hitomi Remon

Tel: +81 667047080 | Fax: +81 667049505

KENYA Kenya Bureau of Halal Certification (KBHC)

Village Plaza, Ngara Road, Block A, Suite A2 P.O.Box 39445-00623 Nairobi, Kenya Mr. Mohammed Ayub Khalid

Tel: +254 20-3748770/1 | Fax: +254 20 3748774

KOREA Korean Muslim Federation (KMF)

No. 732 – 21, Hannam-dong Yongsan-ku, Seoul, Korea Abdul Rahim Shin Man Jong

Tel: +02 793 6908 | Fax: +02 798 9782

NETHERLANDS / HOLLAND Control Office of Halal Slaughtering B.V & Halal Quality Control Laan Van Meerdervoort, 53D 2517 AE, Den Hague The Netherlands

Dr. A. M. Al Chaman

Tel: +31 (0) 70 3469795 | Fax: +31 (0) 70 3450033

Total Quality Halal Correct Certification PB 179 2300 AD, Leiden, Netherlands Mr. Abdulfatteh Ben Ali-Salah

Tel: +31 71 523 5770 | Fax: +31 71 523 5771

Halal Feed and Food Inspection Authority (HFFIA) Fijnjekade 225, 2521 DT, The Hague, The Netherlands Hj. Abdul Qayyoem

Tel: 0031-(0)70-364 91 91 | Fax: 0031-(0)70- 364 54 60

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67

CERTIFICATION BODIES

FOREIGN HALAL CERTIFICATION BODIES NEW ZEALAND

SOUTH AFRICA

Federation of Islamic Associations of New Zealand

National Independent Halaal Trust

Kilbirnie, Wellington, New Zealand

Johannesburg

Ground Floor, 7-11 Queens Drive, P. O. Box 14-155, Dr. Anwar Ghani

Tel: +64 4 387 8023 | Fax: +64 4 387 8024

New Zealand Islamic Development Trust Level 4, 369 Queen Street, P.O. Box 5636,

Auckland 1010, New Zealand.

Dr. Mohamed El Amien

Tel: 09 306 8934 | Fax: 09 306 8935

PAKISTAN Jamea Markaz Uloom Islamia Mansoora (JMUIM) Multan Road, Lahore, Pakistan

Mr. Maulana Fateh Mohammad Tel: 419509 | Fax: 5432194

PHILIPPINES Islamic Da’wah Council of The Philippines (IDCP)

Suite 400, FUBC Building, Escolta Manila, P.O Box 3669, Manila, Philippines

Atty. Hj. Abdul Rahman b. T. Linzag

Tel: (632) 2458456 | Fax: (632) 2415142

National Commission on Muslim Filipinos (NCMF) 79 Jocfer (Annex) Building, Commonwealth Ave Diliman, Quezon City, Philippines

Dr. Dimapuno A. Datu-Ramos

Tel: +02 952 6490/91 | Fax: +02 952 4875/4540

POLAND The Muslim Religious Union of Poland (MRU) Piastowska 13F 15-207, Bialystok, Poland Mr. Tomasz Miskiewicz

Tel: 0048605612137 | Fax: 00486643516

SINGAPORE Islamic Religious Council of Singapore (MUIS)

Singapore Islamic Hub, 273 Braddell Road, Singapore Dewi Hartaty Suratty

Tel: (65) 6359 1199 | Fax: (65) 6259 4733

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.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

Baitun Noor Centre, 5770 Topaas Str. Extension 5, Lenasia, Moulana Abdul Wahab Wookay

Tel: +27 11 854 4381 | Fax: +27 11 852 4300

South African National Halal Authority

4th Floor, Gem Towers, 98 Overport Drive, Overport, 4001, Durban.

Maulana MS Navlakhi

Tel: 27 31 2075768 | Fax: 27 31 2075793

Muslim Judicial Council SA

20 Cashel Avenue, Athlone Cape Town 7764 Rep.of South Africa

Sheikh Achmat Sedick

Tel: +27 21 684 4638 | Fax: +27 21 696 5154

SRI LANKA All Ceylon Jamiyyathul Ulama

Division For Halal Certification, 6B 1/1 , Alfred House Road, Colombo -03, Sri-Lanka

Ash-Sheikh Mufthi M.I.M Rizwe

Tel: +941 1742 5225 | Fax: +941 1258 8050

SUDAN Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan

Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan P.O Box 11437, Khartoum, The Republic of Sudan Professor Tijani Alamin

SWITZERLAND Halal Certification Services

P.O Box 247, 4310 Rheinfelden, Switzerland Mr. Farhan Tufail

Tel: +41 61 813 30 64 | Fax: +41 61 813 30 65

TAIWAN Taiwan Halal Integrity Development Association

No. 3, Ln. 25, Sec.1 Xinhai Rd., Taipei City 100 Taiwan (R.O.C) Mr. Ali Kamaluddin Chang

Tel: +8862 2367 5231 | Fax: +8862 2365 2094

Taichung Mosque

No 457, Nantun District Dadun, S Rd Taichung 408, Taiwan

Mr Ali Kamal ul Din, Ming Chun Chang Tel: 04 24732519 | Fax: 04 24713383

CERTIFICATION BODIES

FOREIGN HALAL CERTIFICATION BODIES THAILAND

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

The Central Islamic Committee of Thailand (CICOT)

The Institute for Halal Food Standard of Thailand, 45 Moo 3 Klongkao Rd, Klongsib Sub-District, Nongchock District, Bangkok, 10530, Thailand Mr.Aziz Phitakkumpon

Tel: 66-2949-4114/ 66-2949-4146 | Fax: 66-2949-4341

TURKEY

THE NEW HALAL INNOVATION

KAS ULUSLARARASI SERTİFİKASYONGÖZ. TEK. KONT. HIZM. LTD. ŞTI. (KASCERT INTERNATIONAL) Ankara Cad. No:22/1 K:2 Graniser Plaza Çınarlı İZMİR

TÜRKİYE AlpayTzer Sok. No:6 D:4 Ertunc Apt. Kartaltepe Mah Bakirkoy – Istanbul, Turkey Mr. YUSUF ARPACIOĞLU

Tel: +90 232 435 61 00 | Fax: +90 232 435 23 24

Association For The Inspection And Certification Of Food And Supplies (GIMDES) Tesktilkent B 5 Blok No: 76 Esenler - Istanbul Turkey Dr. Huseyin Kâmi Büyüközer

Tel: +90 212 438 33 18 | Fax: +90 212 438 33 19

UNITED KINGDOM The Muslim Food Board (UK)

P.O Box 1786, Leicester LE5 5ZE, United Kingdom Mr. Yusuf Aboobakar

Tel: +44 116 273 8228 | Fax: +44 116 273 8228

Halal Food Authority

Speed up Ha lal certificates c ompilation for the Ha lal ce rtificate applicati on.

109 Fulham Palace Road London, W6 8JA, United Kingdom Mr. Saqib Mohammed

Tel: +44 (0) 20 8563 1994 | Fax: +44 (0) 20 8563 1993

UNITED STATES OF AMERICA (USA) Islamic Food and Nutrition Council of America

Download Halal certificates from overseas CBs which are recognised

by JAKIM.

Platform to source for Halal ingredients from overseas.

Recommendation of alternative Halal suppliers.

Check latest international CBs which are recognised

by JAKIM.

Access up-to-date news and announcement from the CBs.

5901 N. Cicero Ave, Suite 309 Chicago, Illinois 60646 USA Dr. Muhammad Munir Chaudry

Tel: +17732833708 | Fax: +17732833973

Islamic Services of America (ISA)

P.O Box 521 Cedar Rapids, Iowa 52406, U.S.A Mr. P. Musa Habhab

Tel: (319) 362-0480 | Fax: (319) 366-4369

VIETNAM Halal Certification Agency, Vietnam

Suite 402. DinhLe Building, 123B Tran Dang Ninh, Hanoi, Vietnam

Hajj. Mohammed Omar

Tel: 0084 4 62693741 | Fax: 0084 4 62671285

BRUNEI

View ratings and review of Halal products from the other users.

Affordable charges.

www.halalverified.com

69

MAKE IT HALAL Halal Consultation Services Stay ahead of the competition.

Join the largest emerging market today.

Frequent problems confronted by Halal applicants Every case is unique, but below are some common examples of issues faced during the application process.

Lack of knowledge in Halal standards and requirements.

Unable to use the JAKIM e-Halal system properly.

Gathering documentation is very time consuming.

Verifying and authenticating ingredients is difficult.

Not up to date with JAKIM news and changes.

Unsure of what to do after submiting the application.

"Take action. Put these problems behind you!"

70

We've got the experience to get results that matter High Success Rate

Pre-audit

Your certification is handled by our experts using proven methods that have already helped multiple clients.

Know what is coming on the official audit. Our auditors will perform a meticulous pre-audit on your premises.

Speed Up The Process

Experienced Halal Auditors

Start generating sales sooner. Our experienced consultants can save months off your application.

Your pre-audit process is being conducted by our auditors with over 20 years combined experience.

Effective Training

Comprehensive Report

You and your staff can stay up to date with requirements by requesting education and training from our experts.

You won't miss a thing before the official audit while you are armed with our Non-Comformance Report.

We are here to help you make a Halal breakthrough How we help new applicants When you have made the decision to adventure into the Halal Industry there is excitement and confusion. We assist new applicants from square one. We help you to submit all the documentation and apply online through the e-Halal system, implement improvements, and prepare for your Halal audit. We take all the uncertainty out of your way.

How we help rejected applicants Failure is temporary. Our qualified consultants are here to get you back on track to Halal certification. We help you understand what are the real problems and how to maintain compliance. We show you the right way to fix existing issues and prevent future ones so that your next audit is successful. You don’t have to give up on your wish of getting Halal certification.

Take the action, we are ready to boost your business. call

+603 9207 7004

email

info@jcpservice.com

www.jcpservice.com JCP Professional Services Sdn. Bhd. 1-4B, Incubator 3, Technology Park Malaysia, Lebuhraya Puchong - Sungai Besi, Bukit Jalil, 57000 Kuala Lumpur, Malaysia.

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SEE YOU IN THAIFEX 2016!

LEADING BUSINESS PLATFORM FOR FOOD AND HOSPITALITY INDUSTRY IN ASIA

www.worldoffoodasia.com

Jointly organized by

Main Organizer

Official Media Partner