HMAG | SIAL China 2015

EXPERIENCE ASIA'S

LARGEST

PROFESSIONAL FOOD & BEVERAGE SHOW

SIAL CHINA 2015 HIGHLIGHTS

2,700 55 55,000 17

EXHIBITORS FROM 90 COUNTRIES

INTERNATIONAL PAVILIONS AND 27 CHINESE PROVINCES PROFESSIONAL VISITORS FROM 105 COUNTRIES

SPECIAL INTERVIEWS

CREATIVE AND SUCCESSFUL HALAL F&B EXHIBITORS

CATEGORIES OF DIVERSE FOOD INSPIRATIONS & PRODUCTS SIAL CHINA 2015 EVENT: HIGHLIGHTS AND OVERVIEW

GLOBAL FOOD MANUFACTURERS SHIFT FOCUS TO HALAL MARKETS

GREAT DEMAND FOR HALAL COSMETICS?

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SIAL CHINA 2015 Shanghai New International Expo Centre. 06 - 08 May 2015 www.sialchina.com

GROUP

GLOBAL HALAL TRADING AT YOUR FINGERTIPS Welcome to the world’s largest business e-marketplace featuring Halal products and services. We are ready to help you to grow your Halal business and penetrate the global Halal market.

Strategic Partners

Contact Us For A FREE Business Consultation +603 - 2171 1128

sales@daganghalal.com

DagangHalal Berhad (961235-W) Wisma UOA II, No.21, Jalan Pinang, 50450 Kuala Lumpur, Malaysia.

www.daganghalal.com

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CONTENTS

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Editor’s Note

05

SIAL China 2015 Overview

06

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The Fair • Date and Opening Times

07

• La Cuisine by SIAL 8th Edition

08

• SIAL Innovation 11th Edition

09

• Retail and Hospitality Forum

10

• SIAL Business Meetings

11

• Chocolate World

12

Specific Industrial Zone For Halal Products Planned For Wuzhong 13 Global Food Manufacturers Shift Focus To Halal Markets

14

SIAL China 2015: Facts & Figures

16

SIAL China 2015: SNIEC Floor Plan

18

Great Demand For Halal Cosmetics

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China: Mainland Firms Invited To Join Brunei Halal Project

22

Iran’s Next Step In Building A ‘Halal’ Internet

23

Interviews With Halal Exhibitors • From Street To The World

24

• Aromaproduct Brings Georgia’s Natural To The World

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• Pure & Halal The Mortadella Specialist

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• Live Life Naturally, Every Flavours Have It’s Own Journey

34

• Life Is Sweet, Aladim Alimentos Makes It Sweeter

36

• Timeless Dedication To Quality Products

40

• From Japan To MIddle East Authentic And Flavoured

44

• Trade with Confidence Driving Singapore’s External Economy

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• Everyone Love Snacks, Leduc Fine Food Make It Crispier

50

5 Top Reasons To Choose Halal Food

52

Featured Gold Merchants

54

Food & Beverage Trade Fairs Calendar 2015

57

Halal Showcase

60

Foreign Halal Certification Bodies

66

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EDITOR’S NOTE

editor’s note

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EDITORIAL TEAM CHIEF EDITOR Hilmie Omar SENIOR WRITER / EDITOR Ali Sabri CONTENT EDITOR Mohd Nasharudin Mohd Shariff Hidayah Razak DESIGNER Hilmie Omar Ezewan Fauzi PHOTOGRAPHER Ezewan Fauzi ADVERTISING / MARKETING Tony Er Bryan Yap Razmin Ramzan Noor Intan Zulfadli Anaspekri DagangHalal Berhad Wisma UOA II, Suite 10-10 No.21, Jalan Pinang 50450 Kuala Lumpur Malaysia Tel: +603 - 2171 1128 Fax: +603 - 2166 1148

Throughout the world consumers are experiencing the

double-edged sword of markets. On the one hand they

provide amazing convenience and customer choice. Amidst

the fragrance of grilled meat and sizzling grease, people from around the world convened in Beijing, Capital of China to witness a gathering of everything relating to the food and

beverages industry. There are many Halal F&B companies

coming up, small and medium-sized entrepreneurs are still producing many local favorites.

To give your business the edge, online platforms such as

websites and online marketing can be an important tool for your business. With changing times comes a need to

adapt to new situations and challenges. The nostalgic way

of life held dear by not lose in the face of convenience and commercialisation.

Beyond these factors, we at DagangHalal strongly hope

that every player in the Halal industry could work together to

strengthen the efficiency of the Halal supply chain production and delivery to fullfil the demand from the consumers.

“There are no secrets to success. It is the result of preparation, hard Scan the QR code to read previous publications in your mobile device

H-MAG Gulfood 2015

H-MAG SIAL China 2014

H-MAG THAIFEX 2014

work, and learning from failure”

H-MAG SIAL PARIS 2014

Hilmie Omar

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OVERVIEW

the leading Asian meeting point for the food and beverage industry

High class food events in SIAL CHINA serve the largest Food & Beverage show

..............................................................................................................................................................................................

A leading event for the Chinese food market

Exhibit in SIAL CHINA and The Benefit

For the past 15 years, SIAL CHINA has been the leading event

In 2015, USA pavilion will be joining the Guest Country of

for the Chinese food market. Over the years, many competitors

Honor with 180 participating companies. The national pavilion

have tried to copy, and tried to catch up, but none managed to

of Brazil confirms its attendance in meat hall. Latvia and

exceed. SIAL CHINA’s vision and execution leaves no wonder

South Africa will be in the food hall, followed by more than

behind, but the tune “Another One Bites the Dust”.

90 countries including France, Australia, Tunisia, Switzerland,

Participate in The 2015 Session

Spain, Morocco, Korea, Portugal, Thailand, Turkey, Poland,

Get the opportunity to meet and interact with the main Chinese players of the food & beverage and hospitality sectors. Get to know diverse products from all over the world - more than 1,200 international exhibitors out of China and to promote your products in the world largest growing market. Develop business networking with buyers and decision-makers for both retail and food service.

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Germany, Belgium, Ireland, Canada and UK. In addition to the characteristics products from China, showcase for diverse food & beverage from different countries and regions. Together with the supports from global exhibitors and partners, SIAL CHINA is the true meeting point for Asian food inspirations and business.

OVERVIEW

SIAL CHINA 2015 .......................................................................................................................

The event will takes place from Wednesday, May 06th to Friday, May 08th 2015 at Shanghai New International Expo Centre Hall, W1-W5, E1-E5.

EVENT TIMELINE .......................................................................................................

Wednesday to Thursday • May 06th - 07th, 2015 (09:00 - 17:00) Friday • May 08th, 2015 (09:00 - 16:00)

EVENT HIGHLIGHTS

La Cuisine by SIAL 8th edition ...............................................................................................................................

Do you want to meet executive chefs, food & beverage managers, restaurant managers, HoReCa professionals? La Cuisine by SIAL is your event! Endorsed by World Association of Chefs Societies (WACS). The 8th edition of La Cuisine by SIAL will come back again on May 6-8 in SNIEC (Hall E4) as appointed during SIAL CHINA 2015. More than 50 famous international and domestic chefs will participate in this event and bring brilliant cooking demonstrations and competitions to SIAL CHINA visitors.

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EVENT HIGHLIGHTS

SIAL Innovation 11th edition .........................................................................................................................................

For the past 10 years, SIAL CHINA has been a platform for manufacturers to communicate on food innovations by offering them a comprehensive service. Whether visitors are from the retail trade or foodservice fields, the SIAL Innovation observatory provides a unique opportunity for discovering, in a single area, all of the new concepts and innovations launched worldwide, emphasizing new consumer trends.

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EVENT HIGHLIGHTS

Retail and Hospitality Forum ..............................................................................................................................

SIAL CHINA is the place to meet for the under-the-radar buyers of HoReCa and Retail. SIAL CHINA’s Retail & Hospitality Forum is where visitors meet high level HoReCa and retail professionals. It offers a professional B2B platform for industry information presentation and exchange.

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EVENT HIGHLIGHTS

SIAL BUSINESS MEETINGS

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SIAL CHINA are proud to introduce the Official Business Matching Session, powered by Socialwalk. Meet and present your products to Chinese main buyers in this exclusive area.

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EVENT HIGHLIGHTS

Chocolate World

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Satisfying the Chinese consumers’ needs for high-end chocolate.

SIAL CHINA showcased top chocolate brands in our ‘Chocolate World’ zone.

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FEATURED

Specific industrial zone for halal products planned for Wuzhong

W

uzhong, a city in the northwest of the Ningxia Hui autonomous region, is planning to build China’s biggest domestic and international

industrial zone for buying, processing and selling Halal

products - foods allowed under Islamic dietary guidelines.

“We have set a high and strict bar to produce Halal food

and products in the industrial zone, in line with international norms,” Bai Shangcheng, the mayor of Wuzhong, said,

adding that adoption of high quality standards would aid international trade.

Wuzhong has 726,000 Muslims, 53 percent of the city’s

total population. Bai himself belongs to the Hui community.

“International Halal food products usually follow European and US standards and do not recognize our quality

product companies in China are small and

medium-sized ones and

Halal products specific industrial zone to cater the growing market demand planned for Wuzhong.

often run by families.

The absence of a

common certified brand is also an obstacle for China’s Halal products eyeing global markets, industry sources said.

To cater to the growing market demand, Ningxia has

charted plans to develop the Halal products industry and

listed Wuzhong as the key driver, said Liu Hui, chairman of the Ningxia Hui autonomous region. The Halal industrial park in Wuzhong has attracted 193 companies and also caught the fancy of several well-known brands.

“All the products from the industrial zone have the same

standards,” the mayor said, adding that the city’s strategy is

trade mark. It is the first step to build a common Halal

countries, such as Malaysia, as the first step to earn global

also looking to establish cattle farms and chart other steps

to cooperate with well-known Halal brands in neighboring recognition.

“After we do this, our brands can gradually expand to

other Muslim regions and Western countries,” Bai said.

Muslim population across the world exceeds 1.6 billion and the community in China is estimated at about 20 million.

According to the US-based Pew Research Center, the biggest

brand from Wuzhong,” Bai said. The local government is to guarantee the authenticity of the Halal food and the production process.

“For instance, animals have to be killed without

suffering during Halal food production ... so not all mutton and beef are Halal food,” Bai said.

The mayor, however, said that there is a huge

consumers of imported Halal foods are in the Middle East

opportunity for China in Muslim food and products

Persian Gulf at about $10 billion.

and Wuzhong could also be the global manufacturing hub

and Northern Africa, with the annual value of imports in the Companies in China’s northwestern region, including

Ningxia, Gansu and the Xinjiang Uygur autonomous

industry. “China is the world factory for many products, for Halal products,” Bai said.

region, have good potential to tap the global Halal market, Tian Xiaojuan, a researcher from Ningxia Social Sciences

Academy, wrote in a recent article. Yet Halal products from China are yet to gain global acceptance. Most of the Halal

Source: China Daily USA

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FEATURED

Global food manufacturers shift focus to halal markets

D

UBAI: One of the fastest growing division of the

and raisins, among others. Its capabilities remain strong with

which is presently worth $1.4 trillion worldwide,

Halal as well as GMP and HACCP compliance. Agro Jerneh

global food industry is the Halal food market,

according to a Halal investment conference currently taking place on the sidelines of the Gulfood 2015 exhibition at the Dubai International Exhibition and Convention Centre.

The global Halal market is predicted to reach $10 trillion by

2030 according to industry gurus with the global Halal food market now accounting for a fifth of the world’s food trade.

Global food companies are this year actively participating

in the four-day event and are seriously addressing the Halal requirements. Over 1000 international specialist Halal food brands and companies are showcasing at the event.

With GCC Halal food imports projected to rise from

$25.8 billion in 2010 to $53.1 billion by 2020, according to

Economist Intelligence Unite, the UAE is progressing a series of initiatives designed to propel its position ot the forefront of the global Halal food industry.

Malaysian companies - The promising F&B potential

in the region and the platform provided by Gulfood have

continuously driven the strong participation of Malaysian manufacturers and exporters of quality and competitive

3 million bars monthly, producing in a facility that certified is currently exporting to Oman and confident to expand

further in the region in the coming months. Malaysia’s single

largest exporter of cookies, Perfect Food Manufacturing is also exhibiting under the Malaysian pavilion in order to further

strengthen its household brand name of Julie’s that is widely available in the region’s retail shelves.

To date, the company has extended its presence to more

than 70 countries across South East Asia, Asia Pacific, Africa, America and the Middle East.

Established over than two decades, the company is

currently offering more than 100 products with its signature

cookies such as peanut butter sandwich, cheese crackers, Love Letters wafer roll and chocolate oat cookies, to name a few.

Its strength in the industry has further cemented with the

latest collaboration with The Hershey Company (Hershey),

with the launched of new Julie’s Hershey’s cookies, available in 6 variants, that will definitely bring a whole new level of indulgence for confectionery lovers.

Another exhibitor, Sydney Cake House, are offering visitors

products year after year.

with a one stop bakery solution through its production of

of Halal food and beverages at this year’s Gulfood under

cheese cake and brownies, among others. Since its existence

Close to 80 Malaysian companies are showcasing a variety

the coordination of the national trade promotion agency of

Malaysia, Malaysia External Trade Development Corporation (MATRADE).

“Visitors to the show are being offered with an array of

foods and beverages that will satisfy the market requirements.

Either for end consumer market or for industrial consumption, participating Malaysian companies are capable of fulfilling

the demand. Several Malaysian franchising companies are also exhibiting at the show to look for potential partners.” said Remee Yaakub, Trade Commissioner of Malaysia.

One of the participating companies, Agro Jerneh is

promoting affordable nutritious energy bar using 100 per cent purely natural ingredients. By using the latest innovation in food manufacturing technology and a strong support from the national institute for research in agriculture, food and

agro-based industries, the company has introduced a line of functional nutritious energy bar in many variant of natural

fruit flavours such as dates almond, banana almond, coconut

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frozen bakery products such as puff pastry, croissant, pie,

in 1982, the company is supplying to multiple retail formats

as well as the food service industry and optimistic on further

expansion in the region. On the other hand, Muslim Kitchen, a company that manufactures Halal ready to eat frozen meals is looking forward for business potential in the region either in

contract manufacturing or joint ventures for its Italian cuisine ranges of lasagna and pasta.

Being among the largest producers and exporters of palm

oil, the Malaysian pavilion in Gulfood 2015 is also featuring

several Malaysian companies offering palm oil based products, both for consumer and industrial usage. Malaysia’s total

exports of palm oil in 2014 was valued over $14 billion,

representing 6.1 per cent of the country’s global exports last year. “Cocoa-based products represent yet another strong

sector that Malaysia has developed over the years. In Gulfood 2015, Azaib Holdings is aggressively pushing to penetrate its 100% pure and natural freeze dried fruit chocolates under

the brand ‘Malsa’ that currently markets in the medium range

FEATURED

retail outlets as well as duty free retail segment.” said Yaakub.

With hundreds of products, including more than 50 new

Poultry expansion - Emirates Modern Poultry Co., also

launches, at the Singapore Pavilion this year, interest is

the launch of a new plant to double its monthly production

world is gaining popularity in the GCC and the demand

known as Al Rawdah, during the Gulfood 2015 announced capacity of processed items from 400 to 800 tonnes. Al

Rawdah’s ambitious expansion, which will see a new plant

fully ready and operational in 8 to 12 months, will help the leading poultry company address the current gap between demand and supply.

Phase 1 of the expansion, which comprises 6 new cold

stores that add an additional 300 tonnes of storage at a cost of Dhs 5.5 million, is already complete. Phase 2, which will see the production facility expand to double output, is expected to reach completion by the end of 2015 at a cost of Dhs 15

already strong. The global trend for food from around the for Singapore products increases every year, said Budiman Mohamed Salleh, Centre Director for IE Singapore, Abu

Dhabi, the government agency promoting the overseas growth of Singapore-based enterprises and international trade.

Singapore’s food manufacturers, drawing on expertise that

comes from operating in a cosmopolitan market, are familiar with varied tastes and palates in this region. Today, they are

already supplying GCC’s industry professionals key distributors and F&B players with an exceptional range of products.

As familiarity with Singapore’s international foods and

million. The new plant, which is 40 percent larger than the

flavours grows, many Singapore products are already well

quarter of 2016 with a monthly production capacity of 800

outlets and hotels in the region. Singapore’s strong

current one in terms of area, will see Al Rawdah enter the first tonnes of processed items.

The fast-tracked expansion comes on the heels of

unprecedented market demand for Al Rawdah products, which have led the company to operate at absolutely full capacity.

2014 saw Al Rawdah notch up Full Processed Products (FPP) sales of Dhs. 34 million.

Simultaneously, the company has also announced a new

established on the menus of numerous food and beverage

commitment to quality, the ability of food manufacturers to

produce standardised as well as customised products, and the diversity of tastes and flavours have provided the necessary

assurance to chefs and industry professionals looking to offer

their customers a menu of delicious, creative and memorable dishes.

In addition, Singapore’s food product manufacturers

assortment of diversified meat products, with around 30 new

maintain uncompromising standards in the production of

be specially tailored for the food services departments that

demand for Halal foods in the GCC and beyond.

product launches planned for 2015. Half the products will include hotels, restaurants, cafes and catering companies,

while the other half will be created for retail consumption.

Veal, beef and turkey products created from Halal Australian

beef and veal, and Halal turkey sourced from Turkey, will soon

a diverse range of Halal-certified products to cater to the

The Singapore Pavilion is organised by the Singapore Food

Manufacturers’ Association (SFMA), with the support of IE Singapore.

GCC Trade Partners - International Enterprise (IE)

be added to the company’s product portfolio.

Singapore, the government agency promoting the overseas

products produced to global standards. The latest generation

believes that Gulfood, and the emirate of Dubai, provide the

The new plant continues Al Rawdah’s focus on quality and

of machines will increase production speed by 50 percent. The new plant’s machines are also designed to be environmentally

friendly, with upgraded cooking and packaging machines that will reduce energy consumption by up to 80 percent.

growth of Singapore-based enterprises and international trade, perfect platform for Singapore’s food manufacturers to launch their products and strengthen their foothold in the Middle East, Africa and South Asia.

Effective on 1 January 2015, Dubai Customs enacted

Most recently, Al Rawdah has announced that it grew by

the GCC-Singapore Free Trade Agreement (GSFTA), which

going from 160 metric tonnes of poultry production a month in

GCC imports and qualifies approximately 93.9 percent of

525 percent in its production capabilities in the past decade,

2004 to 1000 metric tonnes in 2014. During the same period, the company’s annual revenue has risen by 184 percent from AED 61.7 million in 2004 to 175 million in 2014.

Singaporean market - As consumer appetite increases

throughout the Middle East for authentic flavours and

international cuisine, Singapore food manufacturers are enjoying growing demand for their products. Currently

showcasing their products at Gulfood 2015 47 Singapore food and beverage brands are reporting strong business interest

provides full exemption of Singapore’s customs duties for all Singaporean goods exported to the GCC for tariff-free concessions.

Trade of food between UAE and Singapore amounted to

$183 million (S$246.3million) in 2014, split between $18

million (S$24.2million) in food exports to Singapore and $165 million (S$222.1million) in imports. In light of these recent

favourable economic developments, the figures are expected to increase in the coming years.

from distributors, retailers and the HORECA industry, for their

broad mix of authentic, international and fusion food products.

Source: The Gulf Today

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FACTS & FIGURES

SIAL CHINA 2015:

ASIA’S LARGEST PROFESSIONAL FOOD & BEVERAGE SHOW

According to a recent survey of the exhibitors, SIAL CHINA is the best show of the sector concerning:

Sales Generated: 88% | Quality of Visitors: 75% | Quality of events organized: 75% | Services provided: 75%

SIAL CHINA 2015 FACTS AND FIGURES

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Trade Fair:

SIAL CHINA 2015

Halls:

W1-W5 and E1-E5

Event Date: 6th – 8th May 2015

Address:

No. 2345 Long Yang Rd.

Organizer:

Comexposium

1# South Lobby (Near Fang

Experience, professionalism and

Dian Rd)

membership of a major group make

Frequency of Show: Annual

Exposium : a leading organizer of trade and consumer shows, most of them being the key event in their market.

Venue:

Shanghai New Internationl Expo Centre

China Opening Times: 06 May 2015 09:00 - 17:00

07 May 2015 09:00 - 17:00

08 May 2015 09:00 - 16:00

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2,700+ EXHIBITORS 55,000+ VISITORS ENTRIES 115,000+ SQM, 10 HALLS Fair Profile: SIAL CHINA is the leading Asian meeting point for the food and beverage industry.

Major market players from retail, catering, hotel/ restaurant/catering (HoReCa), food services, the import/export trade and manufacturing come to this show.

FACTS & FIGURES

SIAL China 2015 FACTS AND FIGURES

................................................................................................................................................................................

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Event Highlights • La Cuisine by SIAL – 8th Edition • SIAL Innovation – 11th Edition • Retail & Hospitality Forum

1

NETWORK with the most important stakeholders tackling food security.

2

INSIGHT Understand how food security concerns are shaping trade and investment decisions.

• After SIAL Party (By Invitation Only)

3

DISCOVER innovative products to stay ahead in today’s fast-paced competitive world.

....................................................................

4

HEAR from 30+ top level industry speakers and learn best practices.

5

VISIT the SIAL China exhibition and source from 90+ countries.

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LEARN new ideas and trends that can impact your business more productively.

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MEETING place for Halal Manufacturers, Traders and Muslim consumers to speed up their searching for Halal product currently available/will be available in the world market.

AWARENESS to public and traders community the growing concerns and essential halal certification requirement by Muslim countries and Muslim community.

• SIAL Business Meetings • Chocolate World

Target Visitors Manufacturers, importers, and wholesalers of: • Food and drinks • Food retail trade • Trade agencies • Catering technology • Supplier of specialities • Retail technology/shop fittings • Suppliers of services for the catering sector • Suppliers of fresh convenience products 17

FLOOR PLAN

SIAL CHINA 2015

VENUE MAP

6-8 MAY 2015 Shanghai New International Expo Centre

....................................................................

Every now and then, the food and beverage industry takes a leap forward. Because

ideas are created to revolutionize it. But most importantly, they are shared. SIAL CHINA is where professionals share big ideas to find great solutions. The show will take place from 06th - 08th May,

2015 in Shanghai New International

Expo Centre, hall W1 - W5, and E1 - E5.

Diverse products from all over the world

- more than 1,200 international exhibitors out of China. In 2015, USA pavilion joins as the Guest Country of Honor with 180

companies. The national pavilion of Brazil

confirms its attendance in meat hall. Latvia and South Africa will be in the food hall, followed by more than 90 countries.

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FLOOR PLAN

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FEATURED

Great demand

for Halal cosmetics

I

n the Muslim world, religious women who want to wear make-up have struggled to find products that suit their faith.

It is potentially frustrating for Muslim women who want

to look good, yet follow their faith. They are not comfortable with what they are currently wearing.

Therefore in this industry, entrepreneurs must understand

consumers’ wants and needs in relation to products, in order to be able to drive sales.

In the cosmetics market in the Islamic context, a key

consumer desire is Halal.

Halal means anything which is lawful under Islamic law

This is a business opportunity for entrepreneurs in the

and prohibits the consumption of alcohol, pork or pork by-

Although cosmetics is a growing niche market, the level of

according to Islamic law.

cosmetic industry.

demand is surprisingly high, especially in countries where the majority of people are Muslims, such as Indonesia, Malaysia,

Turkey, the Middle East countries, and in India where there is a huge Muslim population.

Historically, the cosmetic industry has been the only

industry that has emerged unscathed from global crises, such as world wars, economic depression and globalisation.

This has been proven by various academic research done

products and by-products of animals that are not slaughtered Products that do not conform are known as haram

(prohibited). Many Muslim consumers demand Halal cosmetics.

These consumers are not only in Malaysia, but worldwide.

Not surprising, sales of Halal cosmetics are booming in the

Middle East, especially in Saudi Arabia and the United Arab Emirates.

Further opportunities abound in emerging Asian markets,

in the West. It is a promising industry for those looking for

such as Indonesia, India and Malaysia. Problems surrounding

ringgit per year.

accessibility and awareness of Halal status.

investment opportunities, where profits can reach millions of What has enabled the cosmetic industry to survive and

grow like other top industries such as information technology, manufacturing and engineering?

Generally, it can be attributed to both the sellers and

consumers.

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this niche market include the reliability of products,

The cosmetic industry is the third largest Halal concern,

after Islamic banking and food industries in Malaysia. It is

a great opportunity for those interested in discovering and ­penetrating this growing niche market.

Furthermore, Malaysia could potentially become the

FEATURED

Halal means anything which is lawful under Islamic law and prohibits the consumption of alcohol, pork or pork by-products and by-products of animals that are not slaughtered according to Islamic law.

Source: The Star Online

global Halal hub for the c­ osmetics industry, as it is rich in

natural herbs and botanical products. These can be researched and incorporated as key ingredients in cosmetic product development.

A recent study, conducted by the Institute of Personal

Care Science of Australia, calculated that the global cosmetic industry was worth approximately US$334bil, with Halal

cosmetics contributing to US$13bil of this amount a year.

With a quarter of the world’s population being Muslim, it

is not surprising that there has been an increase in the level of the global demand for Halal products.

Geographically, the largest population of Muslims are in

Asia, mainly in Indonesia and India.

Local entrepreneurs who are keen to enter into the cosmetic

industry may consider these as secondary markets to explore

after they are established in Malaysia, ultimately leading to the creation of their own global cosmetic brand.

In conclusion, Halal cosmetics is a growing niche market

that offers promising opportunities for entrepreneurs.

The industry itself is large and stable, proven by business

history studies.

Furthermore, Malaysia, is well-known among Muslim

countries, and has the potential to become a global hub for

Halal cosmetics, due to economic growth, political stability and natural resources.

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FEATURED

About 64 percent of Brunei’s population is Muslim and the country has a strong reputation among the Islamic community for high Halal standards.

CHINA: Mainland firms invited to join Brunei halal project

B

runei has invited Chinese mainland investors and

diversification strategy — the Bio-Innovation Corridor (BIC)

industry park in the Southeast Asian nation, taking

economic diversification and export trade. “Located in

enterprises to join a $300-million, Halal-themed

into consideration that the mainland has a large Muslim market.

“We hope to lure Chinese companies producing Halal

foods, cosmetics, pharmaceuticals and functional foods

to enter the bio-innovation industry park,” said Gary Ho, managing director of SQW China Ltd.

“After being produced or processed to meet strict Halal

food requirements for product quality in Brunei, all products

will be labeled with a Brunei Halal Certification and exported to the global Muslim market,” he said.

UK-based SQW China — an economic and management

consultancy — was authorized to formulate the master

plan and take charge of the park’s short-term operational management.

About 64 percent of Brunei’s population is Muslim and

the country has a strong reputation among the Islamic

community for high Halal standards and stringent guidelines for pharmaceuticals, food and cosmetics production. Ho

noted that as Muslims currently account for about 25 percent of the world’s population, there’s huge potential in such a market.

“The Middle East is highly dependent on food imports and

Muslims in the Middle East, being relatively wealthier, are

willing to pay more for high-standard Halal food. That will provide a high premium for our business,” he said.

The Halal-themed industry park, the first phase of which

has been completed, is part of Brunei’s wider economic

initiative — which was created to promote the country’s the heart of Southeast Asia, Brunei is an ideal location

for developing export and logistics activities. As closer

cooperation will help mainland companies ‘go global’ through Brunei and expand their overseas Muslim markets, including Southeast Asia, the Middle East and Africa, it’s also in line with Chinese mainland’s strategic initiative Maritime Silk Road,” Ho said.

The Maritime Silk Road project, officially the 21st Century

Maritime Silk Road, is a strategic initiative first proposed

by President Xi Jinping in 2013 to increase investments and foster collaboration across the historic Silk Road, including

member states of the Association of Southeast Asian Nations (ASEAN), North and South Asia, Africa and Europe.

“If European products are imported into the mainland via

Brunei, for example, packed by companies in Brunei, and

then shipped from Brunei’s port, it will cost much less than

directly importing them from the country of origin because there’ll be no customs tariff.”

The BIC aims to offer up to 28,000 jobs after the entire

three-phase Halal industry park is completed, with about 9,500 of the jobs related to food processing. “We expect

Hong Kong to play a significant role in the trade cooperative

strategy, not only in terms of the entry of food manufacturers but also in terms of more management talents and port

matching support as well as financial services support,” Ho added.

Source: Halalfocus.net

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FEATURED

Iran’s Next Step in Building a ‘Halal’ Internet

F

or years, officials in Iran have talked about building

Technology in just

Iranians completely separate from the rest of the

report also states that

what they call a “Halal Internet” – an Internet for

world. Recently, government officials in Iran unveiled a

new measure in their continuing effort to monitor where its citizens can and cannot go online. It is an Iran-only search engine called “Yooz.”

Yooz is the Persian word for “cheetah.” Iranians, especially

a few years. The

popular websites and

Technicians monitor data flow in the control room of an internet service provider in Tehran, Iran, Feb. 15, 2011.

applications such as Instagram and

WhatsApp are being blocked more frequently.

Critics argue whether it is even possible for a country to

young Iranians, are big Internet users. Western-based search

turn back once it is connected to the Internet. Egypt and

Yooz is designed to be the opposite of those sites.

countries found the effects of blocking its citizens from the

engines like Google, Bing and Yahoo are very popular. But Officials say Yooz will perform searches of Iran-based

and Persian language websites. Mehdi Naghavi is the

Syria tried to block the Internet during sensitive times. Both Internet even more damaging.

China’s “Great Firewall” is the largest web filtering and

Minister for Information and Communications Technology.

censorship operation in the world. Chinese officials use it to

collect search information for users to make searches faster

international trade. But even that system is not foolproof.

He oversees Yooz. Mr. Naghavi says the search engine will

and “more secure.” Mr. Naghavi says Yooz will, in his words, “help Iranians circumvent the U.S.-led economic sanctions and grant the academic world the access to the Persian cyberspace.”

Iranian officials monitor Internet traffic in and out of

Iran closely. Yooz is the latest tool to filter out material and

filter objectionable speech while permitting the free flow of Internet users in China can still circumvent filters from

the government using Tor, VPNs and Psiphon to hide their activities.

But it is clear that Iranians should not use Yooz if they

want to search the entire Internet.

websites the government finds objectionable. Officials are constantly blocking new websites created by free speech

activists. During national elections and sensitive times, they even slowed down Internet traffic leaving users frustrated.

Some technology experts doubt Iran’s claims of building a

completely separate national Internet. They say Iran has built what they call a “filternet” – a heavily censored and filtered Internet.

British Small Media is a web analysis company. In a recent

report, it states that Iran is investing in a “filternet” and has doubled the budget for Information and Communications

Source: Learningenglish.voanews.com

23

INTERVIEWS

Mr. Jefri Jumain (Executive Director) brings street food to the next level.

...............................................................................................

From J Street To The WOrld

umain Sataysfaction is one among the largest business sectors that have been eventually serving customers

with the best customer satisfied services since 1910.

This business has been started by the grandfathers and the

entire prospect for business has got to sell satay in Singapore by ringing with the people on Changi Street. This Business

has been running successfully for the past 30 years under the control of Mr.Jefri.

The company has started to do business by distributing

Satay to the restaurants and started to supply them for

events. In this way, the company has striven to achieve its successful business to enter the present third generation.

The company, Jumain Sataysfaction has got the ability and

Natural, Original and Truly Asian, true to the hallmark of signature satay, it was succulent and bursting with flavour from small region to international.

knowledge to make use of the verbal communication, where the company has let the customers to taste the products and they requested the visitors and customers to spread word

on good and special variety of dishes. Finally, the Jumain

Company has become the business sectors to produce good Satay.

The business started by the grandfathers has got a single

satay and now the company runs with good marketing

strategy and is being facilitated to produce 10 types of satay.

24

INTERVIEWS

The dynamic varieties of satay produced by the company

would include dishes ranging from meat to lamb and here by

the company started to provide both tender meat and original meat as per the desires and requirements to suit the needs of the customers.

The spicy flavor and the liver satay have gotten tastier

recognitions. The increase in customers and brand

recognition along with outreach for the dishes through

communication has inspired the company to come up with

a dynamic variety of satay products. The availability of few suppliers for satay within the market would also be one of

the reasons that have added opportunities for the Jumain to expand businesses using the available technologies.

By getting more customer and by increasing the brand

image outreach, the company started doing research to

improve the quality and taste of the dishes ad products.

Satay is one of he most consumed street food in Singapore.

Among those quality researches, the soft Meat for satay and the feedback by sampling has got well recognized.

With the eventual increase in taste and quality, the Jumain Sataysfaction business is currently holding its Halal

certificate from Singapore and this is issued by the MUIS.

Mr.Jefri Jumain after availing the Halal certification stated

that certification is necessary for them and for their business to gain the trust of potential customers.

The unique taste of meats and unique variety of meals and

recipes has gained more benefits and this strategy has even made Jumain as the Best satay maker and this statement is

made by the best satay maker Tanah Melayu. This statement itself promotes the business in the global market. Currently

the company is exporting its goods to Dubai, Honk Kong and

Macau and now the next target is to enter the Asian Country.

This traditional food would eventually help the company

to recognize the future trends as the company has already

won Singapore Food for Innovative Award during the year

by 2011 and an unexpected award of Global Food awards in

Brazil in the year 2013. Now, the company stands as the best competitor for all businesses in all means.

Mr.Jefri Jumain after availing the Halal certification stated that certification is necessary for them and for their business to gain the trust of potential customers.

25

INTERVIEWS

AromaproducT

Brings Georgia’s Natural to The WOrld

........................................................................................................................................................

Aromaproduct continues expanding its worldwide presence and now is one of the largest 100% export oriented company in Georgia in the field of processed fruits and vegetables. Company is well positioned to continue growing exponentially in the foreseeable future.

Every Aromaproduct brings the authentic fresh taste from Georgia itself.

G

eorgia’s Natural is a major producer and exporter

products are of the highest quality.

food preserves. The company gives prime importance

absolutely no concentrate. The juices are pasteurized so that

investments in machinery, operations and overall strategy.While

offer a mix of plum, pomegranate, and various kinds of berries

of assorted juices, fruits in syrup, spicy sauces and

to the quality of their products by as seen by their heavy Aroma Products, their parent company has been in the business

since 1985, it wasn’t until a series of innovations in 1994 led to

The juices are 100% made from fruits or berries, with

shelf-life extends all the way up to 2 years. For flavors, they including Mulberry, Blackberry and Raspberry.

They also have spicy sauces and food preserves, bringing

the birth of Georgia’s Natural that we see today.

their total product offering to 67. They use high-quality glass

near the Caucasus Mountains, the company has access to

ingredients and packaging, Georgia’s Natural definitely caters

With their main office located in Georgia, a small city located

many high-quality fruits and vegetables. They have an organic plantation of over 600 hectares and currently export their

and put safety buttons on their lids. By using only the finest more to the high-end market.

The juices are certified Halal, which makes them permissible

brands in 20 different markets. They weren’t in Georgia this

to use according to Islamic law. Vladimir Gugushvili, the CEO

As a family business,their humble beginnings could be traced

such as Malaysia, Brunei and Philippines. It is very useful for

whole time, however.

all the way back to the Soviet Union. When it was disbanded in around 1991, the company felt that it was ripe to begin

of Georgia’s Natural, states: “Halal helps us penetrate markets us.”

Aside from South East Asia, the company also has established

expanding their coverage to different areas around Russia. This

a strong foothold in Europe and USA. In the near future, the

involved with the international market in 1999.

countries as well.

overarching concept is what guided Georgia’s Natural to be

In term of their marketing strategy, what makes Georgia’s

company has plans to venture into Australia and other Oceania As aggressive as their strategies may be, Georgia’s Natural

Natural unique to other brands is the fact that their juices are

puts exceptional notice to the quality and packaging of their

their plantations or acquired in the wild. They also have their

but have (sic) bad quality. You need them both to sell,” says

natural. Most of the fruits are either directly harvested from

28

own multifunctional factory and farm to ensure that all their

28

products. “You can’t have a product with nice packaging

Miguel. He exclaims you need both good quality and nice

INTERVIEWS

Mr. Vladimir Gugushvili (Partner / CEO) always making sure the product is in highest quality of freshness.

packaging to be able to penetrate and captivate the high-

end market. There is an ever-increasing demand that goes

hand-in-hand with big potentials and opportunities. With

that in mind, the need for high-quality products remains all the more important.

Georgia’s Natural has taken this to heart and also holds

a Halal Certificate from KASCERT (Turkey), which is also

recognized by JAKIM as a result. All their products are fullycertified as organic, comply with ISO 9000 requirements and HACCP safety standards.

Their is always going to be some challenge to overcome

with the ever-growing demand for high-quality goods.

And the company seems to be adapting to each one in an exceptional manner.

Halal helps us penetrate markets such as Malaysia, Brunei and Philippines. It is very useful for us.

29

INTERVIEWS

Pure & Halal

The Mortadella Specialist

Miguel Marques (Marketing & Sales Director) shows one of the finest Halal Mortadella that made by specialist.

........................................................................................................................................................

Operating in all national distribution channels and with growing businesses in international markets (such as Brazil, Mozambique and Russia). It is a 100% Portuguese group with over 50 years of experience in meatprocessing.

T

he PURE brand was conceptualized more than fifty

The marketing approach employed by the PURE brand is

years ago. This brand is originally from Portugal and

that, to understand all the consumer needs from each and

countries and still expanding. The PURE brand is concentrated

the products produced. Another approach employed is the

has expanded its market share to reach more than fifty

mainly on meat products which are prepared to the highest

quality and standards. The organizational structure of PURE brand is such that it is a family owned company.

The company was established in 1961 by a couple who

every market, then ensuring that these needs are met by all

understanding of the distribution channels native to each market, this ensures that, the company products are delivered to the markets in a timely manner.

The company ensures that it communicates through the

started an abattoir in Portugal. The company has since expanded

products rather than through the media, this means that their

founding couple, developed a very strict tradition of ensuring

person.

to several slaughter houses spread through out Europe. The quality in all their meat products, as well as a culture of

main marketing tool is through the word of mouth, person to

The PURE company currently has a number of products in

innovation towards fulfilling all the customer needs.

production. These products include top quality Mortadellas,

generation, and as such ensuring that the level of quality is

launched a new range of sausage products which include;

These virtues have been passed down from generation to

not only maintained, but improved through out the years. This

philosophy has made the PURE brand a very profitable company, with an annual turn-around of more than one hundred million Euros.

30

Turkey breasts and sausages. Recently the company has Peppercorn, Paprika and Tikki masala sausages. These products

are tailor made for their markets, since they are only developed after extensive research into consumer needs and the local cultures of the respective markets.

INTERVIEWS

All the PURE brand products are certified by the Halal

Institute of Portugal. “I think the Halal certificate is essential,

without it you have no chance of penetrating more countries� -

The company is also looking for partners to further its growth agenda.

Miguel Marques (Marketing Director PURE brand).

These sentiments ensure that the company meets all the

standards set forth by the Halal Institute, making sure the Halal certificate is truly earned.

The PURE brand currently exports its products to Brasil,

France, Russia, Mozambique and Germany. The company is targeting the markets of the Middle East and The Emirates.

The Emirates has been identified as the key market that can

launch further penetration into Asia. Developing products for

I think the Halal certificate is essential, without it you have no chance of penetrating more countries.

this market will be a major boost for future market penetration.

These products are tailor made for their markets.

31

INTERVIEWS

live life naturally,

Every Flavours Have it’s Own Journey

........................................................................................................................................................

The perfect blend of real fruit juice, the finest botanicals & pure filtered water. Amongst the sugary, artificially coloured drink options we found something unknown to us, the Functional health drinks.

T

he idea of VIVA drinks sprung up in Venice on one of the hot sunny days in California. Two friend

bringing the rise in natural healthy and best organic

fruit flavor and taste in a bottle launched this brand. The

drinks have less than a year in the market; United Kingdom

was their start market before thinking and expanding globally.

The shift in consumer trends to low sugar and healthier

They are namely:

Defence

This berry drink helps in boosting the immunity. It is packed with other essential minerals as well as sea Buck-thorn and hibiscus

Mind

diets has been a major boost to this company. The company

Mind is an unequaled energy drink containing the B vitamins,

products. Their personnel visited every distributor interested

Detox

the most attractive packaging for their bottles letting the drinks

revitalizing properties. The drink is composed of Lemon and

began with a ‘come out and sell strategy’ to market their

Mangosteen, Pineapple and extracts from green tea.

in supplying the drinks to the locals. VIVA drinks used one of

Detox grants vitality and energy with its cleansing and

speak for themselves.

Motivational driven, the company took the opportunity and

went global when the niche appeared. They are exporting their produce to Sweden and Ireland with a bigger target on China’s

huge market potential. The drinks are also Halal by natural and the company is in its final strides to be certified by the Halal authority in United Kingdom.

VIVA is not only planning to expand their market but as

well as their line of produce. They have visualized themselves producing functional snacks depending on consumer trends.

The company has already been awarded a gold award from

Fine Food Guild (UK), which is one of the recognized measures and standards for British goods.

The VIVA drinks brand has four ranges of drinks out in the

market with the main aim of supplying healthy and functional

drinks. The four drinks offered have different advantages to the drinkers.

34

Mint with Prickly Pear, Milk Thistle and Inulin.

Calm

Calm helps in the reduction of stress, tension and anxiety. The drink is composed of Melon, White Peach, valerian root and Chamomile.

The company is surely on the verge of great success

shown by its exponential growth in the past few months.

With growth comes the challenge of supply and finances.

The company has also another task of fighting bigger brands in the market. VIVA drinks inevitable success is based on

overcoming the stated challenges and any that may arise in the course of doing business.

All the drinks offered to have different advantages to the drinkers.

INTERVIEWS

They are exporting their produce to Sweden and Ireland with a bigger target on China’s huge market potential.

Mr. Harmi Ahluwalia, Managing Director of Viva Drinks showing various range of flavours available.

35

INTERVIEWS

Life is Sweet, Aladim Alimentos makes it Sweeter ........................................................................................................................................................

Aladim Alimentos produce

variety of candy & confectionery for kids to adults.

The Aladim Alimentos is already present in good part of the world, aggressively expanding & exporting to Latin America, Asia, Europe, Africa, North America and Oceania.

A

n Interview with Pedro Fernandes, the Imports and

Exports Manager of ALADIM. ALADIM Industria is one of the few sweets and candies companies

sweets manufacturer within Brazil but vied internationally 15 years ago.

from South America who are aggressively expanding into the international markets with immense success. In this in-depth interview write-up with our magazine interview team below,

ALADIM Import and Export manage, Pedro Fernandes reveals the company’s successes and future plans as it seeks to become a leading international house for candies and sweets.

Q: ALADIM has been around for quite some time. To be honest,

I cannot remember when I first started consuming your candies and sweets. So tell us, how long has your company been in existence within Brazil and internationally.

Pedro: ALADIM is an old and established company having been established 45 years ago. We operated as a local candy and

36

This Halal certification is pretty significant as we look to enter the Middle East.

The certification also show of our commitment towards maintaining the best quality for our clients.

INTERVIEWS

Q: Wow that is quite a long and rich history. So, how successful

Q: Finally, what future do you envisage for ALADIM?

Pedro: Our international business has mainly focused on the

and you will continue to see the company launch into new

have you been with your international venture?

South and North American markets. However, we are currently making significant headway towards breaking into the Middle East market. We believe that the expansion into the Middle

East will open an opportunity for us to spread into many more countries.

Pedro: ALADIM has an aggressive growth and expansion plan

markets and increase its product line every year. Our research team and robust management have and will continue to adapt

to future trends so as to remain competitive and continually set standards for the sweets and candies industry.

Q: Great ambition. So, what strengths are you leveraging on as you venture into the unique market of the Middle East?

Pedro: As you may be aware, our products are already certified

Halal in some of our markets including Brazil and South Africa.

This Halal certification is pretty significant as we look to enter

the Middle East. The certification also show of our commitment towards maintaining the best quality for our clients.

Q: Talking about the quality of your products, how wide is

your range of products and are you planning to launch any new products soon?

Pedro: ALADIM currently manufactures over 40 confectionery products including a wide range of hard soft and chewable candies, sweets, and lollipops. We are currently actively researching on a new range of products which should be launching soon.

Q: That is quite a large product line. But back to your expansion program, how really is ALADIM internationally?

Pedro: We are currently exporting our range of sweets and candies to 20 countries distributed around the world. Some of

these countries include USA, Uruguay, Dominican Republic, Paraguay, Saudi Arabia, Argentina, and Yemen. In all these

nations, ALADIM is known for its great tasting sweets. Besides

expanding in the Middle East, we are also seeking to expand to Asian countries in the near future.

Q: So, tell us, how have you managed to continually expand with great success?

Pedro: I believe that our success has mainly come from our dedication to keep our customers’ demands before everything else. We are always working hard to meet their demands for new flavors, sizes and for blending various of our products.

Q: Besides the Halal certification, does ALADIM have any other accreditation?

Pedro: Yes we do. ALADIM has been certified by HACPP for food safety and also has other safety certifications from Brazil for our products and for our factory.

Mr. Pedro Fernandes, Import/Export Manager holding the best seller products named Good Fruit.

37

39

INTERVIEWS

Timeless Dedication To

Quality Products

........................................................................................................................................................

One of the all-natural ingredients succesful products. Alhami is highly nutritious and healthy products.

Olagafood Industri focus is on the Indonesian market, covering six major provinces in Sumatra Island, namely North Sumatra, Aceh, Riau, Jambi, West Sumatra, South Sumatra, and Java Island.

They also export to International markets such as Malaysia, Papua New Guinea, South Africa, Hong Kong, Palestinian territories, Middle Eastern region, Madagascar and Singapore.

P

t Olagafood was founded in May 5, 1986, and has

classified into three main categories; a standard noodle pack

for 29 years and counting. Based in Indonesia, it is to

noodle and high fibre noodles. Regardless of the class, all

been a key player in the international market scene

date a leader in the competitive food processing industry. The company was started to seize the viable business opportunity

that presented itself with enabling wheat importation policies that sought to eliminate monopolization in the industry. The company imported its first ever batch from Sabah.

The company’s philosophy and dedication to providing

that is affordable and suitable for everyone, maitri; a vegetable noodles are safe for consumption, packed with nutrients and generally beneficial for health with the high-fibre noodles supplementing the fiber intake in everyday diet. Product

packaging is in either of two variants, that is, either a cup or a pillow pack.

The company enjoys consistent demand and consumer loyalty

quality and authentic products is the underlying factor for

owing to the products assured taste and consistent flavor. Pt

production of a new product. During inception, feedback from

they are solid and do not turn into a porridge or paste-like food.

extensive research, going up to 2 years before embarking on the interviews and valuable input by Professor Dr. Hassan Mazri

helped decide on a product range that is readily acceptable in

the largely Muslim population in Indonesia. The most popular product is “Alhami” .The full noodle product range can be

40

Olagafood noodles are also a top-choice for consumers because

Additionally, all the products are Halal-certified by the relevant government body, that is, Majlis Ugama Islam Indonesia(MUII).

This certification is awarded after proper evaluation of the

products to ensure that they meet the necessary health standards

INTERVIEWS

and is therefore a guarantee of ultimate product quality.

The company’s main objective is to bring to the market highly nutritious and healthy products made from allnatural ingredients.

Over the years the company has been in the industry,

Pt Olgafood has enjoyed relative domination of both the

local and international market. Presently, the company is in close partnerships with enterprises in Malaysia, South Africa and Singapore. Future projections and market

share expansion plans point to potential target markets in African countries as well as Burma, Philippines, Bangladesh and other Asian countries.

Quality remains at the core of production operation for

Pt Olgafood and consumers can consume the company’s product with an assurance of the same. Beyond profit maximization, the food company gears towards

maintaining consumer health by ensuring every product put out into the market is a package of nutrients and compliant with the highest health standards.

The company’s main objective is to bring to the market highly nutritious and healthy products made from allnatural ingredients.

Mr. Daniel Iskandar, CEO of Olagafood brings the market highly nutritious and healthy products made from all-natural ingredients, to the world.

Ms. Mikka Law, MBA, Vice Director, preparing Alhami Hi-Fiber instant noodles that comes with all-natural ingredients.

41

www.anufoodeurasia.com

Taste the new marketplace for food & beverage in Eurasia

14 - 16 MAY 2015

Tüyap Exhibition Center Istanbul, Turkey

Experience the new platform for food and beverage in Eurasia: the combination of a comprehensive product range, established exhibitors from around the world and high quality clients! With its international radiance the ANUFOOD Eurasia is a real spin-off of the renowned Anuga. Benefit from the many years of industry know-how of a world-leading trade show.

powered by

THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174.

Organizer:

Partner:

INTERVIEWS

Mr. Motonobu Nagai, Chairman of KSN Corporation LLC (Japan), standing with their lovely products.

From Japan To MIddle East

Authentic and Flavoured

........................................................................................................................................................

KSN Corporation is a supplier of the finest food products made in Japan. The main products include Japanese authentic and flavoured Green Tea, a variety of unique Japanese sweets such as “Mochi” and “Wagashi”.

T

he KSN Corporation was launched two years ago on March 15th in Japan. They majorly deal in

supplying Japanese food products to Dubai and the

Middle East. A friend to the corporation-founding member

suggested this idea of introducing the finest of Japanese food products to Dubai. Their products have met the importation

requirements set by Dubai Municipality. The main products of

the corporation include genuine and flavored Green tea, Mochi and Wagashi. They also supplement their products with a wide variety of food preparation ingredients like Udon and Ramen.

44

The corporation has adopted several marketing strategies

including attending trade fairs, distributing their products to

various shopping malls, café and restaurants. The corporation released the Sushi Roll cake in United Arab Emirates on 12th of January 2015 and WACORO tea in 22nd of December the

previous year. They also managed to set up several booths in

NHK news and Gulfood in 2014 and 2015 respectively. Their

foodstuffs are not only intended for restaurants but also retail shops under their brand name “WACORO”.

This corporation products range from Rice cakes, Sushi

rolls to Green flavored tea. The trendy product is the Rice

INTERVIEWS

cake. The company has a major advantage in Abu Dhabi as

there are very few Japanese foods providing companies. They

are not yet Halal certified but they are on their way to getting verified by the Halal board, making their produce even more marketable due to consumer trust on Halal foods.

KSN is planning to increase its market by extending to

Qatar and Kuwait apart from the already established market in United Arab Emirates. Their focus in this Middle East

region is mainly because competition is low and they will grasp a huge market share. KSN seeks to introduce their products in African countries and India.

There is demand for more flavors from their tea and

their various sweets. At the moment, KSN produces ten different flavors. The response from the crowd in their

Finest cream roll cake from Japan and a thick layer of cream brings out the luxurious flavour.

trade fair has been remarkable paving a brighter future for the corporation’s products. The company plans to attend

numerous international trade fares to market their products.

KSN has not yet received any recognition award on their

products but they are working to add any quality title to their company in the near future. The increase in popularity of

Japanese foods is a major boost to the corporation, but people lack knowledge about the specific foods. The corporation

is tasked with explaining the Japanese food to the market, which is quite challenging.

Their focus in this Middle East region is mainly because competition is low and they will grasp a huge market share.

Mochi (which means Rice Cake) has been traditionally served on festive occasions in Japan.

WAGASHI is healthy Japanese traditional confectionery made from sweet bean paste.

Well known Japanese traditional sushi roll.

45

INTERVIEWS

Trade with Confidence

Driving Singapore’s External Economy

........................................................................................................................................................

International Enterprise (IE) Singapore is the government agency driving Singapore’s external economy. They spearhead the overseas growth of Singapore-based companies and promote international trade.

I

n 1983, IE Singapore was founded to be the main

enterprises and countries, the most prominent of which is

years of existence so far, it has successfully promoted

approval, the regional approving body is scrutinized as well.

driving force of Singapore’s foreign trade. In its 30

Singapore as the hub of international trade and encouraged massive foreign investments.

As the government unit charged with connecting local

companies to various markets and business opportunities to the world, IE Singapore has established several links to Singaporean firms in many countries and promoted

international export. Provision of information for sales and investment to trading allies has increased tremendously,

the products have to be Halal approved. Even after the Halal For Singapore companies, the GSFTA comes in handy to

solve any limitations. Despite the cultural and demographic differences, Singapore food products have gained notable

prominence in the UAE market. The main reasons for this

fortune are that Singapore companies are strictly committed to complying with Halal standards, maintains high quality, and are ever coming up with innovations.

The future for Singapore companies in the GCC is

especially to Jordan and UAE. Any company can contact and

promising. With the Halal screening secured, Singapore

the IE, Singapore presented a force to reckon at the Gulfood

international export destination.

work with IE Singapore, as there are no limitations. Through 2015, which took place at the Dubai World Trade Centre. In

total, 47 local companies exhibited various food products from 8th to 12th February 2015.

Singapore’s inroads to the Middle East are on a notch

higher, with the signing of yet another Free Trade Area with

the middle east, the GCC-Singapore FTA. Coming on the heels of the Singapore-Jordan FTA, it saw IE Singapore present

exhibitors who were all Halal approved. This is especially

important, considering that Singapore is the only country from outside the Middle East that is a member of the GCC. It was a strategic move since GCC is the world’s pre-eminent food

showcase. Using the GCC, Singapore can now trade its food products to Africa and India. Part of the visionary strategic also was attending the ANUGA in Germany. The Economic

Intelligence Unit has forecasted that Middle East countries will

spend about 50 million dollars to import food products as from

2020. The facts are based on the speculated 50 times increment of the number of people living in the Middle East. IE Singapore aims to tap a large chunk of this market for Singaporean companies.

Importing food products into the Middle East is not that

easy. There are several restrictions placed on importing

48

companies have made the Middle East their favorite

INTERVIEWS

It was a strategic move since GCC is the world’s pre-eminent food showcase.

Mr. Budiman, Centre Director Abu Dhabi, Middle East & Africa Group is sharing about the future of the industry.

49

INTERVIEWS

Everyone Love Snacks, Leduc Fine Food Make it crispier ........................................................................................................................................................

Deep-Frozen products of Le Duc Fine Food B.V. serve the demand, supply and the market internationally.

Le Duc Fine Food B.V. has been producing and marketing deep-frozen snack products since 1998. The core product groups produced are potato snacks, vegetable snacks, fruit snacks and cheese snacks.

L

eDuc fine food company has been operational since

Cheese snacks and sweet snacks.

snack products.It is a family run business which started

quality of their products and level of cleanliness of their factory.

the year 1998 manufacturing high quality deep frozen

as a small factory producing snacks, pizza, appetizers, baked

and all frozen products. The company grew and shifted its focus mainly on snacks and appetizers.

IFS quality certification given to the company affirms the

This certification also shows the presence of a conducive working or operational environment in the factory.

The company is also seeking to be Halal certified which will

Pizza and other line of quality baked products were dropped

enable it to open up to new markets where consumers prefer

more favored in the American market. The products left are

goods have the advantage of easier means of starting and

leaving snacks, appetizers and all frozen products which are mainly based on ingredients like tomatoes, fruits and vegetables as well as cheese.

The company has over 50 lines of quality products’ recipe

under its brand name with the most popular products being the onion rings suitable for different kinds of events and meals.The

onion rings are of two types, shaped onion rings and natural onion rings.The other famed products include mushrooms,

50

Halal certified quality products. Areas preferring Halal certified expanding business to meet market demand.

LeDuc fine food company has a unique trading point which

involves production of very high quality, low cost and enjoyable tasty snack foods. Their products are suitable for all restaurants settings.

Focus on a private label is currently one of their main priorities

whereby they look to lift their brand and conduct a lot of private

INTERVIEWS

branding and labeling for market penetration. The company has also set out agents to represent their products in the market.

The company is looking for partners in the Middle East and

Central Asia regions. This will help in expanding their areas of operation and ultimately their market scope.

As the demand for high quality food products from the

consumers increase, the company need to make sure they can meet the demand. This can be met by supplying products in

time to their reliable partners in order to achieve a long term business partnership between the company and consumers.

The future of frozen foods is bright as there is an increasing

demand from restaurants and fast foods chains leave alone

Areas preferring Halal certified goods have the advantage of easier means of starting and expanding business to meet market demand.

individual consumers.

Mr. Dirk van Muylwijk, Commercial Manager shows the most selling Deep-Frozen products of Le Duc Fine Food B.V.

51

HALAL TIPS

TOP REASONS

TO CHOOSE HALAL FOOD

With more and more nationalities living serene as one unit, Halal cuisine is becoming immensely popular all over the world. With Halal restaurants and supermarkets on every street corner, you will also find some restaurants where only Halal food is preferred. Halal food delivery choice is in demand nowadays, and they can vary from your traditional dish to a fabulous dessert.

1

WIDE ARRAY OF OPTIONS TO CHOOSE FROM HALAL FOOD

Halal takeaways have been around from many years, the western society always pondering just what it is that makes their dishes taste so great. Due to insufficient knowledge and lack of ingredients in their home to copy dishes found in restaurants, more and more people are turning towards Halal food restaurants. Halal dishes being an every time favourite, you can choose from wide variety of this traditional food including, lamb, beef, and chicken dishes.

2

ADD-ONS ARE ALSO IMPORTANT

When you order Halal food in restaurant, the add-ons to your order are almost as important as the dish itself! Rice, chicken and meat are so Moorish in taste that you will find yourself wanting to order more. The delicately flavoured basmati rice has a beautiful flavour that you just won't find in any of the western cuisine.

52

HALAL TIPS

3

INGREDIENTS ARE UNIQUE IN TEXTURE AND FLAVOUR

Another secret of Halal food is the ingredients that mix well to make the most delicious base for your food. From a mild yoghurt type dressing to a red and spicy one, each one is unique in its textureand flavour, when both of these are combined they taste even better. Moreover, you Halal food restaurant will cater perfectly for vegetarians. You can even order vegetable food, and indulge yourself in the very best of Halal food flavours.

4

STARTERS ARE PERFECT FOR VEGETARIANS TOO

Halal food is not only meant to be favourite food for meat eaters and lovers of hot and spicy food but you can find a range of both starters and main dishes that are perfect for vegetarians too. Pick from vegetable snacks to chicken and fish dishes; the choice is so diverse that the only thing you can guarantee is the quality.

5

AMPLE CHOICES IN SNACKS

On the contrary, if you are looking for a snack, or something that you want to eat on the move or after a long day at work, a kebab could be a perfect choice. However, with only Halal meat being used, you can choose from lamb or beef for your kebab, the meat constantly being heated on a long skewer for all to see. With the juices soaking from the kebab meat, and the lines of fresh salad, pitta breads, and sauces waiting to be combined, the few minutes that it takes to make your kebab will seem like a lifetime.

Whether you are fond of tandoori chicken in a wrap, Chinese food with lashings or spicy sauce, or your prefer to take away your Halal food, there is always a dish available at your ideal Halal restaurant.

53

FEATURED MERCHANTS

featured gold merchanTS HALAL confectionary & biscuits Total Bun Supplies Sdn. Bhd Dedicated to serve our clients’ needs; with the vision of being an international supplier of unique bakery and confectionery products high in nutritional value. Our mission

perfect food manufacturing sdn bhd PERFECT FOOD is the manufacturer of Julie’s biscuits. The brand Julie’s has been in the Malaysian market since 1982.

Through years of aggressive marketing and widespread distribution, Julie’s has become a household name in the country today.

is to produce and market high-end bakery products for both

Products: Premium Biscuits

local and overseas market at a reasonable price.

Country: Malaysia

Products: Bread, Bun, Frozen

Website: www.julies.com.my

Country: Malaysia Website:

www.totalbun.com.my

Tai Thong Food Manufacturing Sdn. Bhd. Tai Thong Group is famous for its exquisite Hong Kong style Chinese cuisine that’s sure to satisfy even the most discerning taste buds.Our award-winning master chefs

Hup Seng Perusahaan Makanan (M) Sdn. Bhd. The principal activity of HSPM is the manufacturing and sale of biscuits. The products manufacture by HSPM is to cater for the entire local and as well as international market. With an international market coverage of 51 countries that spans into Asia, Africa, Oceanic, Europe and North America.

have continuously perfected the ever growing menu of our

Products: Cookies, Snacks, Biscuits

culinary delights since 1971.

Country: Malaysia

Products: Yolk paste, Lotus Paste, Red Bean Paste

Website:

www.hupseng.com

Country: Malaysia Website: www.taithong.com.my

HALAL cooking oil incube edible oil industries

Yu Ai Food Industries Sdn. Bhd. Yu Ai Food Industries Sdn. Bhd. was established in 1980 from a small food filling company with most popular filling - Coconut Jam (Kaya). In 2004, Yu Ai shifted its operation to Balakong and added high technology machineries, equipments and embarked on product quality improvement.

Products: Food fillings, Mooncakes, Cookies Country: Malaysia Website:

54

www.yu-ai.com.my

The core business of the Company in the initial years was trading Palm Oil products and as time and business progressed the Company moved into the business of import/ export of Palm Oil and chemicals.

Products: Cooking Oil, Animal Feeds, Bakery Country: Malaysia Website:

www.incube.com.my

FEATURED MERCHANT

universal nutri beverage sdn bhd

erapoly sdn bhd ERAPOLY has since built a healthy based and strong bonding

Universal NutriBeverage Sdn. Bhd. produces a variety of

with both sister factories, suppliers and customers.

cordials, fruit juice concentrates and ready-to-drink juices

With the mission of “FAST & FOCUS”. It had been our

that are of premium quality. Utilising the latest technology

philosophy for taking every enquiry and development with

and strictly adhering to the highest of production quality

full dedication and courage.

standards

Products: Oil & Fats, Milk Powder Dairy Creamer,

Products: Fruit Drink Base Concentrate

Country: Malaysia

Country: Malaysia

Website:

Website:

www.erapoly.com

HALAL beverages & juices deluxe rich sdn bhd DELUXE RICH manufactures energy drink, fruit juices in Aluminium can, Tin Cans and PP Plastic Bottles. gradually expanded its core business and committed in ensuring

www.nutribev.com

sin yoon leong white coffee The company’s history can be traced back to 1937 when Kedai Kopi Sin Yoon Loong was founded. With over 70 years of experience in providing high quality coffee beverages using premium selected coffee beans, Sin Yoon Loong is the pioneer and the true symbol of “Ipoh White Coffee”.

excellent standard operating procedures of quality and

Products: My Coffee 3-in-1, My Coffee 2-in-1

hygiene.

Country: Malaysia

Products: Bottled drinks, Canned drinks

Website: www.mycofe.com.my

Country: Malaysia Website:

www.daganghalal.com/deluxerich

harvest prime corporation Looking for an easy way to increase your intake of fruits and vegetables as well as help the nutrient quality of your diet?

in-comix food industries sdn bhd In-Comix Food Industries Sdn Bhd is the leading instant coffee mix manufacturers in Malaysia. Our main product are the trend setting 3-in-1 coffee mixture and instant cereals.

Harvest Prime Pte Ltd have come up with homemade recipe of avocado smoothie and avocado ice-cream.

Products: Cookies, Snacks, Biscuits Country: Malaysia

Products: Avocado Smoothie, Avocado Ice Cream

Website:

www.daganghalal.com/incomix

Country: Singapore Website: www.harvestprimecorp.com

55

FEATURED MERCHANT

Halal frozen food Big Bowl Ice(M) Sdn Bhd

halal vegetables & ingredients marine gold marketing

Big Bowl Ice (M) Sdn Bhd was established in 2013 in Melaka

Marine Gold Marketing Sdn Bhd is a company specialist

(Formerly known as Big Bowl The City Of Ice, established

in Hybrid F1 super sweet corn farming and production of

in 2012).We are doing ice dessert franchise business and

quick-frozen vegetables, fresh vegetables and fruits process-

currently we have 3 outlets in Malaysia.

ing. For over 20 years experiences in sweet corn farming and benefit from the natural resources

Products: Ice Cream, Frozen Food

Products: Corn products and Tipco Juices

Country: Malaysia

Country: Malaysia Website: www.mascorn.com

Sanabil Marketing & Suppliers Sri Ani Premium managed by Sanabil Marketing & Suppliers is established as one of favourite Malaysian authentic ethnic

HALAL PREMIX / INSTANT FOOD scc food manufacturing

food since in year 2007. We are manufacturer, distributor and also specialized in Halal Frozen Food with quality gour-

SCC Food Manufacturing Sdn Bhd was established in

met pastry product.

2009. The company manufactures food premixes & instant

Products: Roti Boom, Frozen Food Country: Malaysia Website: www.sanabilgroup.com

beverage premix in PP Nylon bag and aluminum bag. Over the years, the company have been developing more than 15 kinds of premixes in order to meet customers’ demands.

Products Fried Chicken Mix, Fried Chicken Mix Country: Malaysia Website: www.sccfm.com.my

QL Foods Sdn. Bhd

HALAL SNACK FOODS

Enjoy this new range of enticing and delicious seafood products from Malaysia’s largest and leading seafood manufacturer. Prepared exclusively from selected fresh marine fish source, these products are fresh, nutritious and delicious.

rico food industries sdn bhd Manufacturer & exporter of candy toys, sweets, jelly, pud-

Products: Seafood Products

ding, chocolate, cereal, snack and etc. Currently, their prod-

Country: Malaysia

ucts are not only marketed in Malaysia, Sabah and Sarawak

Website: www.qlfoods.com

but also exported to Australia, UK, Korea, China, UAE, Saudi Arabia and etc.

Want to be featured here?

Register with us and get more privileges!

Products: Candy toys, Sweets, Pudding, Jelly Country: Malaysia Website: www.guanxeng.com

56

TRADE FAIRS

FOOD & BEVERAGE TRADE FAIRS 2015 The world’s leading food fair for the retail trade and the food service and catering market JANUARY Penang International Halal Expo & Conference 2015

AUGUST Food Ingredient South America 2015

30th January – 01st February SPICE, Malaysia

25th – 27th August Transamerica Expo Center, Brazil

FEBRUARY Gulfood 2015

SEPTEMBER World Food Istanbul 2015

08th – 12th February Dubai World Trade Centre, UAE

03rd – 06th September Istanbul Expo Center CNR Expo, Turkey

LOHAS Expo 2015

Food and Hospitality Oman 2015

05th – 07th February Hall 5FG, Hong Kong Convention And Exhibition Centre, China

07th – 09th September Oman International Exhibition Centre, Oman

Vegetarian Food Asia 2015

Food Hotel Malaysia 2015

MARCH Foodex Japan 2015

OCTOBER Anuga 2015

05th – 07th February Hall 5FG, Hong Kong Convention And Exhibition Centre, China

03rd – 06th March Makuhari Messe, Chiba City, Japan.

APRIL Malaysia International Halal Showcase 2015 (MIHAS) 01st – 04th April Kuala Lumpur Convention Centre (KLCC), Malaysia

Halal Expo Europe 2015

15 – 16 April Beursgebouw Eindhoven, The Netherlands th

th

MAY SIAL China 2015

29th September – 2nd October Kuala Lumpur Convention Centre (KLCC), Malaysia

10th – 14th October Cologne, Germany

NOVEMBER Worldfood Kazakhstan 2015

4th – 6th November 2015 Atakent exhibition center, Kazakhstan

SIAL Interfood Asean, Jakarta 2015

11th – 15th November 2015 Jakarta International Expo, Indonesia

Halal Expo Latino Americana 2015

16th – 17th November 2015 Convention Center-Intercontinental Santiago, Chile

06th – 08th May Shanghai New International Expo Centre, China

Anufood Eurasia 2015

14th – 16th May 2015 Tuyap Fair Convention and Congress Center, Turkey

HOFEX 2015

06th – 09th May 2015 Hong Kong Convention and Exhibition Centre, China

Food Africa Cairo 2015

06th – 09th May 2015 Cairo International Convention and Exhibition Center, Egypt

THAIFEX 2015

20th – 24th May IMPACT Exhibition and Convention Center, Thailand

WorldFood Azerbaijan 2015

21st – 23rd May Baku Expo Exhibition and Convention Center, Azerbaijan

Moscow Halal Expo 2015

21st – 23rd May 2015 Crocus Expo International Centre, Russia

JUNE Malaysian International Food & Baverages 2015 (MIFB)

11th – 13th May Kuala Lumpur Convention Centre (KLCC), Malaysia

57

Harvest Prime Corporation 10 A n s o n Ro a d # 2 9 - 0 5A , Sin g a p o re 079 9 03 Te l : + 6 5 9116 6 870 Fa x : + 6 5 625 0 98 64 Em a il : dd cch e n 0 6 @ g m a il . co m w w w. h a r v e s t p r im e co r p . co m

To give your business a competitive advantage contact Wong Soo Soon at wong@innovami.com

Innova mexico advert.indd 1

5-4-2011 11:51:29

SHOWCASE

HALAL SHOWCASE ERAPOLY OILS & FATS SDN BHD

BAHARAN GHEE

COOKING OIL

Gold Merchant

E.R.A SWEETENED CONDENSED MILK

E.R.A EVAPORATED MILK

MARINE GOLD MARKETING SDN BHD

MASCORN SUPER SWEET CORN

MASCORN FRESH PEEL WHOLE KERNEL

Gold Merchant

TIPCO BROCCOLI

TIPCO ALOE VERA

SCC FOOD MANUFACTURING SDN BHD

COOK MASTER FRIED CHICKEN ORIGINAL

COOK MASTER FRIED CHICKEN SPICY

Gold Merchant

COOK MASTER NASI BERIANI

COOK MASTER NASI LEMAK

HARVEST PRIME CORPORATION

AVOCADO ICE CREAM

60

Gold Merchant

AVOCADO SMOOTHIE

SHOWCASE

HALAL SHOWCASE PERFECT FOOD MANUFACTURING (M) SDN BHD

Gold Merchant

BISCUIT ASSORTIES 530G

PEANUT BUTTER SANDWICH 540G

LEMOND CHEDDAR CHEESE 180G

BUTTER CRACKERS 250G

BIG BOWL ICE(M) SDN BHD

Gold Merchant

MILK SNOW ICE WITH MANGOES + ICE CREAM

MILK SNOW ICE WITH PASSION FRUITS + ICE CREAM

BIG BOWL SPECIAL(30X)

CHOCOLATE SNOW ICE WITH PEANUTS & CRISPY GRAINS

AERIES PURE BIRD NEST (M) SDN BHD

NEST SUGAR (75G)

CONCENTRATED BIRD'S NEST (150G)

DOUBLE HAPPINESS YANYAN LIGHTS

DOUBLE HAPPINESS YAN YAN LARGE SECTION

HYT FOOD INDUSTRIES SDN BHD

DIOLET HARMONY

SCARLET SNOW

EMPRESS MAGIC

61

SHOWCASE

HALAL SHOWCASE PASSION HERBS SDN BHD

QROYALE

QLEAN

QCAFE

QDELIGHT

KAM HEONG PASTE

NYONYA SEAFOOD SAUCE

MARMITE SAUCE

KOW KOW SNACKS MIXED NUTS

KEN KEE DEEP FRIED SALTED GREEN PEAS

NATURE B ORGANIC A.MANGIUM HONEY

WIZEFOOD COCONUT PASTE

KARTA COCONUT WATER

NYOLIKE MARKETING

SATAY SAUCE

KEN KEE (M) SDN BHD

KOW KOW SNACKS SHANTUNG PEANUT

KARA MARKETING (M) SDN BHD

MACKEREL TOMATO SAUCE

62

NACO COCONUT CREAM

SHOWCASE

HALAL SHOWCASE SANABIL MARKETING AND SUPPLIES

ROTI BOOOM WITH CHEESE

ROTI BOOOM ORIGINAL FLAVOUR

ROTI BOOOM ORIGINAL RECIPE WITH CHICKEN FLOSS FILLING

ROTI BOOOM WITH BEEF FLOSS FILLING

NATURE REMEDY SDN BHD

JOLIE BIRD’S NEST WITH ROCK SUGAR

EZ BLACK FUNGUS DRINK

EZ HEARTLEAF & RED DATES HERBAL DRINK

KUR’MAS KURMA & BAEL FRUIT DRINK

1BIOWORLD SDN BHD

1 BIOWORLD 4 IN 1 SEAWEED COFFEE

1 BIOWORLD AGARWOOD SEAWEED BODY SHAMPOO

1 BIOWORLD SEAWEED CAPSULE

FOODS WISE NETWORK SDN BHD

VEGETARIAN RENDANG CURRY

VEGETARIAN MUTTON CURRY

VEGETARIAN ASSAM COD FISH

63

SHOWCASE

HALAL SHOWCASE CHACHEER (MALAYSIA) SDN BHD

CHACHEER BROAD BEAN CHILLI FLAVOUR

CHACHEER COCONUT SUNFLOWER SEEDS

CHACHEER SUNFLOWER SEEDS

CHACHEER PEANUTS SALTED FLAVOUR

HAWANI RUQYAH

HAWANI WALIDAH

IMP SOLUTION FOR YOU ENTERPRISE

CALIPH GOAT - GOAT MILK NUTRITION DATES & RAISINS

HAWANI HANNAH

JEFI MARKETING SDN BHD

VIGOR POWER ENERGY DRINK (EXTRA)

VIGOR POWER ENERGY DRINK (ICE)

VIGOR POWER ENERGY DRINK (REGULAR)

FIKRISZ (M) SDN BHD

EXPRESSO COFFEE

64

WHITE COFFEE

VIGOR POWER ENERGY DRINK (SUGAR FREE)

SHOWCASE

HALAL SHOWCASE UK'S HOLDINGS SDN BHD

APPLE JUICE READY TO DRINK

KORDIAL ROSE VANILLA

LYCHEE JUICE READY TO DRINK

PINEAPPLE JUICE READY TO DRINK

MASBEST FOOD INDUSTRIES SDN BHD

MASFOOD INSTANT CRISPY PRAWN WITH CEREAL MIX

MASFOOD INSTANT CURRY PASTE

MASFOOD INSTANT MEAT CURRY PASTE

MASFOOD INSTANT TOM YAM PASTE

JALEN SDN BHD

KICAP LEMAK 325ML

KICAP MANIS 325ML

KICAP MASIN 325ML

KICAP PREMIUM 325ML

MMI MURNI ENTERPRISE

MUNIRA APPLE DRINK

MUNIRA BLACKCURRANT DRINK

MUNIRA MANGO DRINK

MUNIRA TROPICA DRINK

65

HALAL BODIES BODIES CERTIFICATION

FOREIGN HALAL CERTIFICATION BODIES AUSTRALIA

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

Islamic Centre of The Argentine Republic 3053 San Juan Ave, Capital Federal, Argentina.

Adelaide Mosque Islamic Society of South Australia 20 Little Gilbert Street, Adelaide S.A 5000, Australia.

Mohd Farid Ismail Tel: 0882316463 | Fax: 82316443

Islamic Association of Geraldton Geraldton Mosque, 172 George Road Geraldton, Western Australia, 6530 Australia.

Haji Daftie Hj Abdul Kudus Tel: 61-08-9664-1318 | Fax: 61-08-9664-1318

Islamic Association of Katanning Inc P.O Box 270, Katanning, Western Australia 6317.

Alif Mydie Tel: 61-8-9821 2627 | Fax: 61-8-9821 2627

Islamic Co-ordinating Council of Victoria (ICCV) 155 Lygon Street, East Brunswick, Victoria 3057 Australia.

Refik Koyu Tel: +61 393805467 | Fax: +61 393806143

Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA) Unit 1, 35-37 Harrow Rd Auburn NSW 2144, Australia.

Mughtarulah Sadien Tel: +61-29643 7775 | Fax: +61-29643 7776

Perth Mosque Incorporated

Julio Husain Made / Issam Sibai Tel: +54-11-4931-3577 | Fax: +54-11-4931-3577 #106

BANGLADESH Islamic Foundation Bangladesh Baitul Mokarram National Mosque Dhaka, 1000 Bangladesh.

Shamim Md. Afzal Tel: +880 2 9559643 | Fax: +880 2 9563397

BELGIUM Halal Food Council of Europe (HFCE) 4 Rue De la Presse 1000 Brussels, Belgium.

Prof. Dr. Hj. Mohamed Sadek Tel: +32 2227 1114 / +32 2227 2728 | Fax: +32 2218 3141

BRAZIL Federation of Muslims Associations in Brazil Rua Tejupa, 188 CEP 04350-020, Sao Paulo, Brazil.

Muhammad Al-Zoughbi / Nizar Adel El Ghandour Tel: 55 11 5031 0810 / 55 11 5031 1536 / 55 11 5031 6586

Centro de Divulga ãodo Islam Para América Latina (CDIAL)/Islam Dissemination Center for Latin America R. Henrique Alves dos Santos, 161 Vila Euclides – Sbc, CEP 09725 530, Brazil.

427-429 William Street, P.O Box 106 Aberdeen Street Perth WA 6003, Australia.

Mr. Fazel Anthony Tel: +61 08 9444 3648 | Fax: +61 08 9443 1157

Australian Halal Authority & Advisers (AHAA) Unit 7, 1830 Albany Hwy, Maddington WA 6109, Australia.

Muhammad Wasif Mirza Tel: +61 08 9452 0187 | Fax: +61 08 9452 0187

Al-Iman Islamic Society 173 Johnston Street, Collingwood, Victoria 3066, Australia.

Mohamed Ahmed Tel: +6103 9417 6585 | Fax: +6103 9416 2965

AUSTRIA Islamic Information and Documentation Center A-4050 Traun,Theodor Körner Str. 10 A, A-1010 Vienna 1, Sterngasse 3 Austria.

Günther Ahmed Rusznak Tel: +43 699 884 658 04

ARGENTINA The Halal Catering Argentina San Nicolas 1061 – (1407) Buenos Aires, Argentina.

Gustavo Khalil Tel: 54-11-4672-1682

66 66

Ahmad Ali Saifi Tel: 0055 11 4122 2400 | Fax: 0055 11 4332 2090

CANADA Halal Montreal Certification Authority 1510,Chemin Chambly , Suite 270 Longueuil, J4J 3X5 ( Quebec), Canada.

Taibi Baaja Tel: +(514) 296 7360 | Fax: +(450) 332 7072

CHINA Shandong Islamic Association 5th Floor, San'fa Building No 57, Luoyuan Avenue, Lixia District, Jinan City, Shandong Province, China.

Sulaiman Zhang Ruizheng Tel: 86 531 86912564 | Fax: 86 531 86916253

China Islamic Association 103 Nan Heng West Street Xuanwu District, Beijing, China.

Hj. Abdullah Ma Wen Hua Tel: 8610-63533727 | Fax: 8610-63529483

HALALBODIES BODIES CERTIFICATION

FOREIGN HALAL CERTIFICATION BODIES .....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

ARA Halal Development Services Center Inc. (ARA) No. 139, ZijingShan Road, 450000 Zhengzhou City, Henan, China.

Abdul Rahim Albert Hsiu Tel: +86 371 6906 6957

CHILE Centro Islamico De Chile

Campoamor 2975, Nunoa Santiago, Chile.

Kamal Sufan

Tel: 56-2-3431376 | Fax: 56 - 2 – 3431378

FRANCE Ritual Association of Lyon’s Great Mosque 146 bd Pinel, 69008 Lyon, France.

Kamel Kabtane / Azeddine BAHI

Tel: 04 78 76 00 23 | Fax: 04 78 75 77 42

GERMANY HALAL CONTROL e.K. (EU)

Kobaltstr. 2-4, D-65428 Ruesselsheim, Germany.

DI Mahmoud M. Tatari

Tel: +49 6142 301987-0 | Fax: +49 6142 301987-29

INDIA Halal Committee-Jamiat- Ulama-E-Maharashtra

Imam Bada Compound, Opposite B I T Chawl No 1 Imam Bada Road, Mumbai 400009, India.

Shahid Nadeem / A. A. Khan

Tel: 91 22 2372 5373 | Fax: 91 22 2375 9169

Jamiat Ulama-l-Hind Halal Trust

1, Bahadur Shah Zafar Marg, New Delhi-1 10002, India.

N.A. Farooqui

Tel: 011 2331455 / 23317729 | Fax: 23316173

Halal India PVT LTD

Suit No.7, 3rd Floor, Hameediya Shopping Mall, Triplicane High Road, Triplicane, Chennai-05, Tamil Nadu, India.

Mohamed Jinna

Tel: 91 44 43567446 / 42618147 | Fax: 91 44 42663445

INDONESIA The Indonesian Council of Ulama (MUI)

Gedung Majelis Ulama Indonesia, Jl. Proklamasi, No.51 Menteng, Jakarta Pusat, Indonesia.

Ir. Lukmanul Hakim, M.Si

Tel: +62 21 3918890 | Fax: +62 21 3918915

ITALY Halal International Authority (HIA)

Via Bicetti de Buttinoni, N.1 20156 (MI), Milan, Italy.

Sheikh Prof. Dr. Sharif Lorenzini

Tel: +39 02 39449134 | Fax: +39 02 39484129

JAPAN Japan Muslim Association

3-4-14, Kohinata, Bunkyo-ku, Tokyo 112-8585, Japan Prof. Hideomi MUTO (Tayeb MUTO)

Tel: +81 339479406 | Fax: +81 339479416

Japan Halal Association (JHA)

547-0035 , Osaka Shi Hirano-Ku, Nishiwaki 1-1-2, Miyako Sansai Building, Japan Hind Hitomi Remon

Tel: +81 667047080 | Fax: +81 667049505

KENYA Kenya Bureau of Halal Certification (KBHC)

Village Plaza, Ngara Road, Block A, Suite A2 P.O.Box 39445-00623 Nairobi, Kenya Mr. Mohammed Ayub Khalid

Tel: +254 20-3748770/1 | Fax: +254 20 3748774

KOREA Korean Muslim Federation (KMF)

No. 732 – 21, Hannam-dong Yongsan-ku, Seoul, Korea Abdul Rahim Shin Man Jong

Tel: +02 793 6908 | Fax: +02 798 9782

NETHERLANDS / HOLLAND Control Office of Halal Slaughtering B.V & Halal Quality Control Laan Van Meerdervoort, 53D 2517 AE, Den Hague The Netherlands

Dr. A. M. Al Chaman

Tel: +31 (0) 70 3469795 | Fax: +31 (0) 70 3450033

Total Quality Halal Correct Certification PB 179 2300 AD, Leiden, Netherlands Mr. Abdulfatteh Ben Ali-Salah

Tel: +31 71 523 5770 | Fax: +31 71 523 5771

Halal Feed and Food Inspection Authority (HFFIA) Fijnjekade 225, 2521 DT, The Hague, The Netherlands Hj. Abdul Qayyoem

Tel: 0031-(0)70-364 91 91 | Fax: 0031-(0)70- 364 54 60

67 67

CERTIFICATION BODIES

FOREIGN HALAL CERTIFICATION BODIES

NEW ZEALAND

SOUTH AFRICA

Federation of Islamic Associations of New Zealand

National Independent Halaal Trust

Ground Floor, 7-11 Queens Drive, P. O. Box 14-155,

Baitun Noor Centre, 5770 Topaas Str. Extension 5, Lenasia,

Kilbirnie, Wellington, New Zealand Dr. Anwar Ghani Tel: +64 4 387 8023 | Fax: +64 4 387 8024

New Zealand Islamic Development Trust Level 4, 369 Queen Street, P.O. Box 5636, Auckland 1010, New Zealand.

Dr. Mohamed El Amien Tel: 09 306 8934 | Fax: 09 306 8935

PAKISTAN Jamea Markaz Uloom Islamia Mansoora (JMUIM) Multan Road, Lahore, Pakistan Mr. Maulana Fateh Mohammad Tel: 419509 | Fax: 5432194

PHILIPPINES Islamic Da’wah Council of The Philippines (IDCP) Suite 400, FUBC Building, Escolta Manila, P.O Box 3669, Manila, Philippines Atty. Hj. Abdul Rahman b. T. Linzag Tel: (632) 2458456 | Fax: (632) 2415142

National Commission on Muslim Filipinos (NCMF) 79 Jocfer (Annex) Building, Commonwealth Ave Diliman, Quezon City, Philippines Dr. Dimapuno A. Datu-Ramos Tel: +02 952 6490/91 | Fax: +02 952 4875/4540

POLAND The Muslim Religious Union of Poland (MRU) Piastowska 13F 15-207, Bialystok, Poland Mr. Tomasz Miskiewicz Tel: 0048605612137 | Fax: 00486643516

SINGAPORE Islamic Religious Council of Singapore (MUIS) Singapore Islamic Hub, 273 Braddell Road, Singapore Dewi Hartaty Suratty Tel: (65) 6359 1199 | Fax: (65) 6259 4733

68

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

Johannesburg Moulana Abdul Wahab Wookay Tel: +27 11 854 4381 | Fax: +27 11 852 4300

South African National Halal Authority 4th Floor, Gem Towers, 98 Overport Drive, Overport, 4001, Durban.

Maulana MS Navlakhi Tel: 27 31 2075768 | Fax: 27 31 2075793

Muslim Judicial Council SA 20 Cashel Avenue, Athlone Cape Town 7764 Rep.of South Africa Sheikh Achmat Sedick Tel: +27 21 684 4638 | Fax: +27 21 696 5154

SRI LANKA HALAL ACCREDITATION COUNCIL (GUARANTEE) LIMITED Level 1, Meewella Building No. 329 1/1 Galle Road Colombo-04 Sri Lanka Mr. Ali Fatharally Tel: +941 1739 2140 | Fax: +941 1258 8050

SUDAN Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan

Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan P.O Box 11437, Khartoum, The Republic of Sudan Professor Tijani Alamin

SWITZERLAND Halal Certification Services P.O Box 247, 4310 Rheinfelden, Switzerland Mr. Farhan Tufail Tel: +41 61 813 30 64 | Fax: +41 61 813 30 65

TAIWAN Taiwan Halal Integrity Development Association No. 3, Ln. 25, Sec.1 Xinhai Rd., Taipei City 100 Taiwan (R.O.C) Mr. Ali Kamaluddin Chang Tel: +8862 2367 5231 | Fax: +8862 2365 2094

Taichung Mosque No 457, Nantun District Dadun, S Rd Taichung 408, Taiwan Mr Ali Kamal ul Din, Ming Chun Chang Tel: 04 24732519 | Fax: 04 24713383

CERTIFICATION BODIES

FOREIGN HALAL CERTIFICATION BODIES THAILAND

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List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

The Central Islamic Committee of Thailand (CICOT)

The Institute for Halal Food Standard of Thailand, 45 Moo 3 Klongkao Rd, Klongsib Sub-District, Nongchock District, Bangkok, 10530, Thailand Mr.Aziz Phitakkumpon

Tel: 66-2949-4114/ 66-2949-4146 | Fax: 66-2949-4341

TURKEY

THE NEW HALAL INNOVATION

KAS ULUSLARARASI SERTİFİKASYONGÖZ. TEK. KONT. HIZM. LTD. ŞTI. (KASCERT INTERNATIONAL) Ankara Cad. No:22/1 K:2 Graniser Plaza Çınarlı İZMİR

TÜRKİYE AlpayTzer Sok. No:6 D:4 Ertunc Apt. Kartaltepe Mah Bakirkoy – Istanbul, Turkey Mr. YUSUF ARPACIOĞLU

Tel: +90 232 435 61 00 | Fax: +90 232 435 23 24

Association For The Inspection And Certification Of Food And Supplies (GIMDES) Tesktilkent B 5 Blok No: 76 Esenler - Istanbul Turkey Dr. Huseyin Kâmi Büyüközer

Tel: +90 212 438 33 18 | Fax: +90 212 438 33 19

UNITED KINGDOM The Muslim Food Board (UK)

P.O Box 1786, Leicester LE5 5ZE, United Kingdom Mr. Yusuf Aboobakar

Tel: +44 116 273 8228 | Fax: +44 116 273 8228

Halal Food Authority

Speed up Ha lal certificates c ompilation for the Ha lal ce rtificate applicati on.

109 Fulham Palace Road London, W6 8JA, United Kingdom Mr. Saqib Mohammed

Tel: +44 (0) 20 8563 1994 | Fax: +44 (0) 20 8563 1993

UNITED STATES OF AMERICA (USA) Islamic Food and Nutrition Council of America

Download Halal certificates from overseas CBs which are recognised

by JAKIM.

Platform to source for Halal ingredients from overseas.

Recommendation of alternative Halal suppliers.

Check latest international CBs which are recognised

by JAKIM.

Access up-to-date news and announcement from the CBs.

5901 N. Cicero Ave, Suite 309 Chicago, Illinois 60646 USA Dr. Muhammad Munir Chaudry

Tel: +17732833708 | Fax: +17732833973

Islamic Services of America (ISA)

P.O Box 521 Cedar Rapids, Iowa 52406, U.S.A Mr. P. Musa Habhab

Tel: (319) 362-0480 | Fax: (319) 366-4369

VIETNAM Halal Certification Agency, Vietnam

Suite 402. DinhLe Building, 123B Tran Dang Ninh, Hanoi, Vietnam

Hajj. Mohammed Omar

Tel: 0084 4 62693741 | Fax: 0084 4 62671285

BRUNEI

View ratings and review of Halal products from the other users.

Affordable charges.

www.halalverified.com

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Frequent problems confronted by Halal applicants Every case is unique, but below are some common examples of issues faced during the application process.

Lack of knowledge in Halal standards and requirements.

Unable to use the JAKIM e-Halal system properly.

Gathering documentation is very time consuming.

Verifying and authenticating ingredients is difficult.

Not up to date with JAKIM news and changes.

Unsure of what to do after submiting the application.

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We are here to help you make a Halal breakthrough How we help new applicants When you have made the decision to adventure into the Halal Industry there is excitement and confusion. We assist new applicants from square one. We help you to submit all the documentation and apply online through the e-Halal system, implement improvements, and prepare for your Halal audit. We take all the uncertainty out of your way.

How we help rejected applicants Failure is temporary. Our qualified consultants are here to get you back on track to Halal certification. We help you understand what are the real problems and how to maintain compliance. We show you the right way to fix existing issues and prevent future ones so that your next audit is successful. You don’t have to give up on your wish of getting Halal certification.

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email

info@jcpservice.com

www.jcpservice.com JCP Professional Services Sdn. Bhd. Suite 3270, Level 32, Menara Prestige No 1, Jalan Pinang 50450 Kuala Lumpur, Malaysia

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SEE YOU IN SIAL CHINA 2016!

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