H-MAG | SIAL China 2014

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SIAL CHINA 2014 HIGHLIGHTS

2,400 50% 45,000 16

EXHIBITORS FROM 90 COUNTRIES

INTERNATIONAL EXHIBITORS, 50% LOCAL

SPECIAL HIGHLIGHTS

FHA 2014 EXCLUSIVE INTERVIEW:

PROFESSIONAL VISITORS

MOST INNOVATIVE AND POTENTIAL HALAL F&B EXHIBITORS P24 - P55

SPECIALIZED PRODUCT ZONES UNDER ONE ROOF TOP 5 REASONS WHY YOUR HALAL APPLICATION GOT REJECTED

HUGE HALAL FOOD POTENTIAL IN CHINA

HALAL CERTIFICATION YES OR NO?

P56

P14

P22

official media partner of

organized by

SIAL CHINA 2014 Shanghai New International Expo Centre. 13 - 15 May 2014 www.sialchina.com

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CONTENTS Editor’s Note

SIAL CHINA Overview The Fair

• Date and Opening Times • Events: La Cuisine by SIAL • Events: SIAL Innovation • Events: Retail & Hospitality Forum – SIAL TV • Events: SIAL Business Meetings • Events: Chocolate World

PAGE 05 06 07 08 09 10 11 12

Huge Halal Food Potential in China

14

SIAL China Hall Plan

18

SIAL China: Facts & Figures Why Exhibit in SIAL CHINA

Halal Certification Yes or No? Interview with Halal Exhibitor

• Spanish Halal Meats from Catalonia • World Class Olive Oil is Halal • New Zealand Has Got Beef...and Lamb • The Future of Half-Boiled Eggs • Feel Refreshed with Fine Halal Beverages • Rich Treats and the Gold Standard • Looks and Tastes Like Freshly Cooked • Italian Products Strive for Quality Halal • Success in a Halal Can • Halal Soul from Seoul • The Dutch are Going Halal

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16 20 22 23 24 26 30 32 36 38 42 44 46 50 52

Are Kosher Products Halal?

55

Why Your Halal Application Got Rejected

56

Food & Beverage Trade Fair 2014

57

Promoting Halal in Europe’s Largest Food Fair

60

Halal Product Showcase

62

Foreign Halal Certification Bodies

66

P22 P60

EDITOR’S NOTE

EDITORIAL TEAM CHIEF EDITOR Asrul Shamri SENIOR WRITER / JOURNALIST Peter ART DIRECTOR Asrul Shamri DESIGNER Muhammad Hilmie PHOTOGRAPHER Pedro N. Chávez PRINTING CO-ORDINATOR Muhammad Hilmie ADVERTISING / MARKETING Tony Er Ahmad Bukhari Bryan Yap

EDITOR’S NOTE

..................................................................

C

hange is always good. In adherence with this, we

have changed the name of the magazine to H-MAG

for the first time, which is shorter and more appeal-

ing. This marks the 4th edition since December 2012, and we are very proud to be a Halal magazine which is tailored-

DagangHalal Berhad (9612335-W) Wisma UOA II, Suite 10-10 No.21, Jalan Pinang 50450 Kuala Lumpur Tel: +603 - 2171 1128 Fax: +603 - 2166 1148

made for F&B trade fairs.

It has not been a smooth ride for the Halal business

and Halal trading in 2014, with a few challenges here and

there. The main challenge is the unpredictable commodity

price fluctuations, which at most times is disadvantageous to both the consumers and producers as it creates market

instabilities. Price competitions are also unfavourable for

producers as to stay relevant in the game, your price has to be comparable to others.

There are many Halal food companies coming up,

which is a very good thing. To give your business the edge,

online platforms such as social media and websites can be an important tool nowadays. The average consumer is a regular internet user, and is sure to come across your brand if you

have a website or page on Facebook, Twitter, or Instagram.

This is an easy way of reaching millions of people using the

least amount of effort. Most famous brands have online pages on social media, which helps to increase consumer aware-

ness. Brands such as McDonald’s, Starbucks, Kentucky Fried Chicken, Secret Recipe, and others have set up pages on Main Organizer

online platforms to reach as many people as possible, despite

being popular already. The formula is to promote your brand GROUP

not your company; consistently.

“Keep calm, and stay Halal”

Official Media Partner

Asrul Shamri Mohd Amin

05

OVERVIEW

SIAL CHINA - THE LEADING ASIAN MEETING POINT FOR THE FOOD AND BEVERAGE INDUSTRY

......................................................................................................................................

F

or the past 14 years, SIAL CHINA has been the

leading event for the Chinese food market. Domestic and international producers and manufacturers of

food products and food service equipment contributed to make a success of this main Asian event.

SIAL China, The Leading and Fastest Growing Food Show in Asia According to a recent survey of the exhibitors, SIAL

CHINA is the best show of the sector concerning: Sales

Generated 88%, Quality of Visitors 75%, Quality of Events Organized 75% and Services Provided 75%.

Participate in The 2014 Session Participate in the 2014 session, and get the

opportunity to meet and interact with the main Chinese

Exhibit in SIAL China and The Benefit The International Network SIAL consists of many -

players of the food & beverage and hospitality sectors.

Paris, Canada, Brazil and Middle East. The unique trade show

Develop business with buyers and decision-makers for both

national exhibitors. Shanghai, has become new worldwide

Promote your products in the world largest growing market.

has a perfect mix of 50% international exhibitors and 50%

retail and food service.

capital with recognized, qualitative and numerous events

with strong domestic and international visitors. All the major players of the Food & Beverage market have in China have a presence.

06

DATE & TIMES

DAY & DATE

........................................................................

SIAL China takes place from Tuesday, 13th to Thursday, 15th May 2014.

OPENING TIMES

..................................................................................

For Visitors Tuesday - Wednesday: 9.00 am - 5.00 pm Thursday: 9.00 am - 4.00 pm

07

EVENT HIGHLIGHT

LA CUISINE BY SIAL

............................................................................................

The 7th edition of La Cuisine by SIAL came back again on May 13th -15th in SNIEC (Hall N5) as appointed during SIAL CHINA 2014. More than 20 famous international and domestic chefs will participate in this event, and bring brilliant cooking demonstrations and onsite interactions to more than 45,000 visitors.

08

EVENT HIGHLIGHT

SIAL INNOVATION

.........................................................................................................

SIAL CHINA reveals global trends and innovation through its Asian innovation observatory.

For the past 9 years, SIAL CHINA has been a platform for manufacturers to communicate about food innovations by offering comprehensive services. Whether visitors are from the retail trade or foodservice ďŹ elds, the SIAL Innovation Observatory provides a unique opportunity for discovering, in a single area, all of the new concepts and innovations launched worldwide, emphasizing new consumer trends.

09

EVENT HIGHLIGHT

RETAIL & HOSPITALITY FORUM - SIAL TV

.......................................................................................................................................

SIAL CHINA is the place to meet the under-the-radar buyers of HoReCa and Retail. SIAL CHINA’s Retail & Hospitality Forum, where visitors meet high level HoReCa and retail professionals. It offers a professional B2B platform for industry information presentation and exchange. Meanwhile, SIAL TV records the whole presentation of forum, and invites everyone to its online channel at YouKu.com to stay tuned for the updates.

10

EVENT HIGHLIGHT

SIAL BUSINESS MEETINGS

...................................................................................................................

SIAL CHINA is proud to introduce the OfďŹ cial Business Matching Session, powered by SocialWalk.

Meet and present your products to Chinese main buyers in this exclusive area.

11

EVENT HIGHLIGHT

CHOCOLATE WORLD

.............................................................................................

Satisfying Chinese consumers’ needs for high-end chocolate. SIAL China showcased top chocolate brands in the ‘Chocolate World’ zone.

12

COVER STORY

HALAL POTENTIAL IN CHINA

A

s much as 2% of the vast Chinese population are

perform their ibadah more freely, and many mosques have

people. With such an immense market to tap in to,

expected to grow at a faster rate than the non-Muslim

practicing Muslims – that’s more than 20 million

it shouldn’t come as a surprise that the market for Halal

products in China is estimated to be growing at a 20% annual rate. With China increasingly opening itself up to trade, and with the rapid improvements in lifestyle and income for many Chinese as a result of the economic boom in that

country, the Halal market there has huge potential, and is already valued at $2.1 billion.

China’s Growing Muslim Population With such a huge national population (estimated to

be well over one billion) it would be easy to overlook China’s resident Muslim population, but their history in China goes

back just as far as the history of Islam itself. Everything is on a different scale when you’re dealing with a billion or more

people, so suddenly that 2% of the population has become a huge potential market.

Islam is a growing religion in China, as it is world-

wide, and following several decades of repression by the

Chinese state since the 1980s, Muslims have been allowed to

14

been built across the country. With the Muslim population

population, the growth in the Halal market in China looks set to continue well into the future.

The Quality Problem The areas with the most Muslims are in the north-

west, particularly in the provinces of Gansu, Ningxia, and

Xinjiang, and while China has been making great progress in industrialising, many Halal producers within China remain constrained by antiquated technology, operating on a very

small scale. This leaves the door wide open to large companies with more resources to enter the market. There is the further issue of low quality in many areas, meaning many

Muslims have to travel to bigger cities to get good quality Halal products.

Halal is an important part of a Muslim’s lifestyle,

and many Muslims in China have been forced to make do with poor quality Halal products for some time.

COVER STORY

The Online Market As China industrialises and as the

Chinese economy grows, more and more

Chinese, including Chinese Muslims, gain

internet access. Currently, less than 50% of Chinese have Internet access, but Internet

access is growing at a rate of almost 10% year

after year. However, only 50% of China is still over half a billion people, and a potential

online Muslim market of ten million or more.

Muslims go to Nanguan Mosque to pray in Yinchuan, capital of northwest China's Ningxia Hui Autonomous Region. Photo: www.news.cm

A Solid Investment China’s rise to global superpower status looks set to

continue, and the rise in living standards and disposable

income will eventually spread through the entire population.

Combined with population growth, this leaves the Halal market looking like a solid investment going forward.

Companies who get in early will have the biggest advantage, and will blaze a trail which many others will follow. There

are some hurdles to clear before being able to do business in

China, as there are anywhere, but the rewards of investing in this growing industry will be great.

While China may not have the same market as, say,

Turkey or Indonesia, its market is unique both in that it is comparatively untouched, and offers huge potential for

growth. With a Halal market larger than those in Muslim nations such as Syria or Malaysia, and half the size of

DangangHalal.com: Marketing Partner in China and Beyond For those who get in early, the Chinese Halal

Europe’s, China is looking like a solid investment. As the

market is an opportunity unlike any other. The potential for

DangangHalal.com is the ideal partner in serving this vast,

people get easier access to the kind of high-quality, genuine

world’s largest e-marketplace for genuine Halal products, sprawling market.

Companies from India and Thailand have already

started testing the waters, and have found that, in addition to doing incredibly well with China’s growing Muslim population, their exporting of Halal goods to China has led to increased demand for their products at home.

growth is vast, and there’s the added incentive of helping Halal products that DangangHalal.com provides. As the

world’s largest genuine Halal e-marketplace web portal,

DangangHalal.com looks forward to partnering with you as you tap in to this $2.1bn market. For more info on how to penetrate into the global Halal industry, connect to www.daganghalal.com.

15

FACTS & FIGURES

SIAL CHINA 2014 FACTS AND FIGURES

.................................................................................................................................

Trade Fair: Event Date: Organizer:

SIAL China 2014 13th - 15th May 2014

50679 Cologne

Immeuble le Wilson

70 Avenue du Général-de-Gaulle 92058 Paris-La Défense

Opening Times:

Shanghai New International Expo Centre For exhibitors • Tue - Wed from 8:00am - 5:00pm • Thu from 8:00am - 4:00pm For visitors • Tue - Wed from 9:00am - 5:00pm • Thu from 9:00am - 4:00pm

16

N1-N5 & E5-E7

Address:

Hua Mu Rd. 3# East Lobby (near Luo Shan Rd.)

Comexposium Paris - La Défense

Venue:

Halls:

Frequency of Show:

Annual

Guest Country of Honor:

France

Fair Profile: SIAL CHINA is the leading Asian meeting point for the food and beverage industry.

Major market players from retail, catering, hotel/restaurant/catering (HoReCa), food services, import/export trade and manufacturing come to this show.

A leading event for the Chinese food market, domestic and international producers & manufacturers of food products, and food service equipment.

FACTS & FIGURES

SIAL CHINA 2014 FACTS AND FIGURES

.................................................................................................................................

2,400+ EXHIBITORS 45,000+ VISITORS 100,000+ SQM, 8 HALLS Target Groups (Visitors) SIAL China is open to trade visitors only. The following

Event Highlight

• La Cuisine by SIAL (7th Edition) • SIAL Innovation (10th Edition) • Retail & Hospitality Forum - SIAL TV • SIAL Business Meetings • Chocolate World

groups are permitted to attend:

Target Groups (Exhbitors)

Decision-makers (managing directors, procurement /

Manufacturers, importers and wholesalers of:

from food retailers and wholesalers, beverage retailers

• Catering technology

trade representatives, food importers and exporters,

• Suppliers of services for the catering sector

purchasing, market administration, sales, marketing)

• Food and drinks

and wholesalers, trading cooperatives, health food stores,

• Retail technology / shop fittings

skilled food trades, the food industry, and suppliers to the food industry.

Also, employees with responsibility from food service

and catering companies serving segments such as hotels, traditional catering, system / brand catering, company

• Food retail trade • Trade agencies • Suppliers of specialties • Suppliers of fresh convenience products

canteens, and communal / institutional catering.

17

FLOOR PLAN

SHANGHAI NEW INTERNATIONAL EXPO CENTER Address: Hua Mu Rd. 3# East Lobby (near Luo Shan Rd.)

SIAL China Floor Plan:

18

FLOOR PLAN

Photo: Wikipedia

Sponsors:

Buiness Partners:

19

FEATURED ARTICLE

WHY EXHIBIT IN SIAL CHINA

......................................................................................................................................

EXHIBITORS PROFILE International Pavilions Per Continent

%

Classification Per Number of Exhibitors - Top 5

Europe

43%

Asia Pacific

25%

North America

13%

South America

8%

Africa

6%

Oceania

5%

Middle East

1%

Exhibitors Per Products - Top 10 Activities

(not including domestic exhibitors from Mainland China)

10.2%

Frozen Food

8.5%

Fresh Meat & Offal

8.2%

Confectionery, Pastry & Bakery

7.5%

Gourmet Food

5.8%

Grocery Products

5.3%

Canned Products and Other Preserved Products

Poland: 52

5.2%

Food Ingredients

5.0%

Taiwan Region: 49

Diet Products, Children’s Food and Health Food

4.8%

Non-Alcoholic Beverages

USA: 66 France: 66 Spain: 60

Exhibit in SIAL CHINA Leading Event for The Chinese Food Market The International Network SIAL consists of many: Paris – Canada – Brazil – Middle East, the unique trade show with a perfect mix of 50% international exhibitors and 50% national exhibitors. Shanghai, the new worldwide capital. Recognized, qualitative, and numerous events with strong domestic and international professional visitors. All the major players of the Food & Beverage market in China with a presence. According to a recent survey of the exhibitors, “SIAL CHINA is the best show of the sector concerning: Sales Generated 88%, Quality of Visitors 75%, Quality of events organized 75% Services provided 75%. Promote your products in the world’s largest growing market.

20

FEATURED ARTICLE

WHY EXHIBIT IN SIAL CHINA

......................................................................................................................................

VISITOR PROFILE SIAL China 2013 welcomed

41,304 visitors, 13.1% of them were international visitors coming from

94 countries and regions. 87% of visitors were decision makers or top managers.

International Visitors Per Continent

Asian Visitors Per Country/Region - Top 10 (excluding Mainland China)

%

%

Europe

30%

Asia PaciďŹ c

39%

Korea

35%

HK SAR

18%

Taiwan Region

11%

HK SAR MACAU SAR Taiwan Region

13%

Japan

8%

South America

8%

Malaysia

5%

Africa

6%

Singapore

4%

Oceania

5%

India

4%

Middle East

1%

Thailand

3%

Indonesia

3%

Philippines

2%

Others

7%

Asian Visitors Per Country/Region - Top 10 (excluding Mainland China)

Exhibitors Per Products - Top 10 Activities

% Retail & Trade

50%

Catering & Food Service

18%

Food Manufactures/Processors

19%

Others

13%

9%

Meat / Poultry / Game

8%

Bakery

8%

Confectionery

6%

Gourmet & Fine Food

6%

Organic Products

5%

Dairy Products, Eggs

5%

Frozen Food

5%

Fruits & Vegetables

4%

Health Products

21

FEATURED

HALAL CERTIFICATION

YES OR NO?

O

Photo: Corbisimages.com

ptional or imperative? For or against? That is the question. 50 years ago when our mothers and

sisters stayed at home, blended their own spices,

baked bread, used fresh vegetables, slaughtered their own

home-reared chicken, purchased meat only from the Muslim butcher known to the family, cooked and served wholesome sit-down family meals, then there would have been absolutely no need for certification.

Today the reality is that more women are in the workplace than at home. The concept of the family dinner is disappearing from many homes with many working couples grabbing their meals on the run.

Today the reality is that more women are in the

workplace than at home. The concept of the family dinner is disappearing from many homes with many working couples grabbing their meals on the run. Ingredients, ready to

prepare and pre-cooked meals are picked up at supermarkets

and convenience stores, some of which remain open 24 hours

a day. A proliferation of restaurants too have mushroomed all aiming for this lucrative market of the working family with

offerings not only of Halal meals but facilities such as wudhu (ablution), Salaah (prayer) and family segregation (Purdah).

22

To meet this explosive growth in food demand

worldwide, fuelled further by globalization, Man utilises industrial production techniques. Some three thousand

substances are deliberately added to food and drinks to

increase their desirability. Another ten thousand compounds and combinations of these can be used during processing, packaging and storing of these products. Supermarket

shelves and freezers overflow with an astonishing array of foods from all over the world.

FEATURED

To meet this explosive growth in food demand worldwide, fuelled further by globalization, Man utilises industrial production techniques. Some three thousand substances are deliberately added to food and drinks to increase their desirability. Another ten thousand compounds and combinations of these can be used during processing, packaging and storing of these products. Supermarket shelves and freezers overflow with an astonishing array of foods from all over the world.

With food in abundance, have you stopped for a moment and examined the groceries in your cupboard or the provisions in your refrigerator? How sure are you that everything is indeed Halal?

Is the red colouring in the kid’s ice lolly derived from the crushed cochineal beetle insect?

Does the flour improver in your loaf of bread contain amino acids derived from human hair?

Have your french fries been coated with an animal-based shortening?

Do you know that the crumbing on fish fillet could be laced with chicken stock?

Does the cheese you relish have a pork-derived enzyme?

Does the chocolate you crave for contain liquor?

Do you know that the cosmetic cream you religiously apply daily could contain human placenta and animal fat stearates?

Chicken fillets used in your savouries could be imported from plants that do non-Halaal machine slaughter?

A restaurant’s onion and mushroom sauce can contain white wine and veal stock?

A hot chocolate sauce can contain rum alcohol?

The basting brush you use may be made from pork bristles?

If you can state with absolute conviction that you are aware of the composition of all the ingredients of a product including the flavouring, accept the validity of the Halaal certificate issued, you are satisfied with the monitoring and auditing of the procedures and processes employed in the Halal chain including slaughter both locally and abroad, then by all means you would have no need for assurance from any Halal body as was the case 50 years ago.

However for the rest of us who realise that it is

impossible for an individual to control or have knowledge of

every ingredient and the manufacturing process, who rely on an independent third party quality assurance, there can be nothing but a resounding YES to Halal certification to safeguard our Imaan.

The Prophet Sallallahu ‘Alaihi Wasallam predicted

that "There will come a time upon my Ummah when people will not be concerned about what they consume. It will not matter to them whether it is Haram or Halal." It is further

reported, "When such time appears, none of their duas will be accepted." (Al Bukhari)

Article source: South African National Halaal Authority (SANHA)

23

COVER STORY

SPANISH HALAL MEATS FROM CATALONIA

.................................................................

Our marketing strategy is to have the same assortment of Halal products as non-Halal products. | EDUARD CAULA TRIADÚ

E

mbutidos Caula is a family-run cold meat and

sausage manufacturer out of Spain. Started in 1921 as a family butcher shop, it gradually grew into a

full factory with a store by 1939. It wasn’t until 9 years ago that Caula started to gain interest in the Halal market after

demand for their products increased in France. This led to a

whole new factory location and certification for a wide range of Halal products in 2011.

“We want to be all over the world,” says Sales

Manager and fourth generation family member Eduard Caula Triadú. “Our new factory is 100% Halal.” Their Halal

products are all cooked and ready to eat. Mostly consisting of sausages, their product line comes in most types of Halal meat: beef, lamb, chicken, and turkey. And they take it

seriously, “Different countries have different standards. We want stun-free so we can supply all over the world.”

Their philosophy around selling their Halal products revolves around variety. “Our marketing strategy is to have the same

assortment of Halal products as non-Halal products,” remarks

so we comply with both,” says Triadú. “We do not discuss

Muslims and Non-Muslims about the products they choose.

community or authority. Also, some certification bodies do

Triadú. Caula’s focus is on bringing peace of mind to both

Caula’s hottest Halal items are chorizo and salami; traditional foods which are usually made from pork, but are instead

made from beef, chicken, or turkey for Halal consumers. Not only do they strive to make Halal versions of popular meats, but they even listen to consumers about making custom or

more obscure meats in a Halal friendly fashion. “We want to be sausage tailors,” states Triadú. Their success has been heavily rooted in their ability to gain customers through

coloring or any other issue that may cause concern for any only one inspection a year. We do not except this.” An encouraging and impressive claim, but Caula has the

initiative to back it up. They perform two more surprise

Halal inspections of their own per month, as well as trave-

ling abroad to maintain compliance among their suppliers.

This is all part of Caula’s efforts to maintain compliance as well as consumer trust.

The passionate mindset continues as Triadú

choice and quality.

explains, “We are just in one world, and we are habituated to

perform tasks from Halal compliance to production. They

but it can be used by Muslims and Non-Muslims alike to

Currently Caula employs 4 Muslim workers to

also have two different Halal certifications: one from JUNTA

Islamica (Spain) and the other from Mosque of Evry (France).

“Different communities trust different authorities, so we

24

eat different things. Halal may just be a religious concept,

guarantee the safety and healthfulness of the product. It is also an opportunity for Muslims and Non-Muslims to eat together at the same table.”

Different countries have different standards. We want stun-free so we can supply all over the world. | EDUARD CAULA TRIADÚ With all these major efforts to establish themselves as a trustworthy, family business, Caula is

also working hard to build a bigger consumer base. Triadú explains, “We are looking to develop the

markets we are already in (Spain, France, Germany, Netherlands, Morocco, etc.), and increase production 3-fold. We also want to explain to customers that these are not just delicatessen products. These products are for everybody.”

25

COVER STORY

WORLD CLASS OLIVE OIL IS

HALAL

......................................................................................................................................

The reality is that olive oil is the healthiest fat in the world compare to any other oil. | MATEO RODRÍGUEZ

W

hen you want to sell around the world, Halal certification is important.” Mateo Muela Rodríguez, export manager and grandson of founder Muela Mateo Velasco, makes this point clear as he talks about his company’s history, “Mueloliva was founded over 70 years ago after the Spanish Civil War, and we are always improving to make sure we are here for another 70.”

Certified Halal by HFC Europe, Mueloliva knows the importance of certification when entering global markets.

HFCE’s certification process was difficult, but Mueloliva was well prepared; and after four months was certified Halal.

Their processing plants are reviewed monthly to stay in specifications for quality and Halal compliance. On top of this, HFCE performs a yearly surprise inspection as well as an annually scheduled audit. This scrutiny only motivates Mueloliva as they climb to new heights of quality and success. In 2014, they received an award for Best Olive Oil in the World. This comes after winning Best Olive Oil in Spain for two years in a row alongside Best International Olive Oil. The vision that founder Muela Velasco had was one of tradition and thorough vigilance. “From tree to bottle,” says Mateo Rodríguez. The Mueloliva processing centers work with over 3000 growers to make sure that each step of the olive oil making process is above and beyond standards and expectations. This allows Mueloliva to provide a variety of high quality olive oils for a variety of purposes: hotel restaurants cooking ultra-fine foods, home chefs making salad dressings that delight and amaze, and award winning elite olive oils for experts and connoisseurs.

26

This level of quality combined with competitive pricing and Halal certification is why 50% of Mueloliva’s sales are in exports. In total Mueloliva produces 20 million liters of olive oil a year equaling €60 million annually. 30% of sales are to restaurants and hotels. The remaining 70% is to retailers, and that means people strongly trust the Mueloliva promise of quality, variety, and price.

COVER STORY

Mueloliva’s expo presence is always an impressive

and important effort to meet new and existing customers as well as show off new products. Halal is not the only major

trend that Mueloliva is a part of. This year they are proud to

maintain healthy products that are integral to the Mediterra-

nean diet. Their world famous line, Venta del Barón, was also on display with the awards it earned.

“It’s a 100% natural, pure product,” stresses

Rodríguez. That simple approach has propelled Mueloliva to the top, and being the best means staying the best. Halal

certification and complete control of the production process

keeps in line with tradition while planning for the future. The future of olive oil is Mueloliva, and the future of Mueloliva is Halal and bright.

27

COVER STORY

NEW ZEALAND HAS GOT BEEF ...AND LAMB ....................................................................

The advantage of having Halal certified product is huge. If your product is not Halal certified, you already limit your market. | TOM O’SULLIVAN

O

n an island southeast of Australia, sits New

Zealand; the country that Anzco Foods has been growing premium lamb and beef in since 1983.

Dreams of exporting started early as Anzco’s initial customers were Japanese restaurant chains and retailers in need of

quality lamb. As time went by, Anzco saw a need to add beef to their menu as demand rose in Japan. They now have a

wide range of quality lamb and grain-fed beef products that even include offal. However, the menu has not just been

getting bigger and better; it has gotten custom upgrades to

reach all types of people. For over ten years now, Anzco has had Halal certified farms, processing facilities, and distribu-

tors. This has opened doors abroad as well as domestically for the New Zealand meat supplier.

“Halal means including everyone,” says manager

Tom O’Sullivan of Anzco business development. New Zealand may be a small country, but it has two Halal certification

bodies (FIANZ and NZIMM); and Anzco is certified by both!

“We are very conscious of the difficulties involved in maintaining Halal certification while exporting to different

countries,” continues O’Sullivan. This attention to detail has helped Anzco bridge gaps around the world to satisfy the

regulations in those countries so that Halal means Halal when it is Anzco Halal meat.

Anzco has been to many international food and

beverage expos, and at FHA 2014 they were sporting their

flagship line, Angel Bay products. Every day of the expo, Tom O’Sullivan grilled up several premium beef and lamb patties for intrigued and hungry visitors. The smell alone was

enough to testify to the quality and care that went into each patty. Anzco strives for excellence, but also to meet their

30

customers’ needs. They work with retailers to meet the

specifications their customers expect. Anzco is proud to be a supplier to Weightrose in the United Kingdom, a company also known to keep strict specifications on nutrition and value.

Ensuring everything is quality and consistent from

the ground up while still meeting consumer standards means you can demand a premium, and that is Anzco’s focus.

Grain-fed Angus beef and New Zealand lamb have made

their way into Japan, Korea, Southeast Asia, Europe, and North America because Anzco engages the cultures and

expectations of each community it works with. Tom explains further, “The world is changing rapidly, and for us to be successful we need to keep up with how lifestyles are

changing.” While Anzco’s competitors are trying to catch up,

Anzco is paying attention to trends as well as taking people’s life choices to heart in their mission to make the best products possible.

From their headquarters in Christchurch, NZ to their

customers on the far reaches of the globe, Anzco will

continue to provide premium quality to the specific needs of the market.

The world is changing rapidly, and for us to be successful we need to keep up with how lifestyles are changing. | TOM O’SULLIVAN

31

COVER STORY

THE FUTURE OF HALF-BOILED EGGS

.................................................................

Tamago is a machine to process half boiled egg in big a qualitity and able to maintain and keep warm for one whole day wihtout over cook.

H

| JOHN CHONG

alal eateries such as bistros, Asian coffee houses,

and rice cafes all serve half-boiled, also known as soft-boiled, eggs in South Asian countries and

Europe. The conventional method requires time and

vigilance, and is performed in several steps depending on the desired method. In addition, they must be made to order and fresh because half-boiled eggs do not keep well. These

difficulties sparked a stroke of ingenuity in John Chong,

general manager of tamaGo and developer of the tamaGo half-boiled egg processing machine.

In late 2009 John saw a real need for cafes and

restaurants to increase sales while saving resources and time.

In particular, he noticed that soft-boiling eggs created waiting customers, busy workers, and wasted eggs. After a little over

a year in development, the tamaGo half-boiled egg processing machine made its debut in 2011. There are two versions

offering different capacities. The smaller TC-30 unit cooks

and holds 50 eggs, while the larger TC-100 unit can handle

100 eggs. Both machines are efficient, simple to operate, and easy to clean. Currently the smaller model is very popular

expansion through all the countries it holds patents in. The

to improvement and automation.

patent their machine makes tamaGo’s holistic business

due to its compact size. Convention always takes a back seat All of this adds up to a revolutionary product that is

poised to take the market by storm. Already tamaGo has

self-marketing of the product and the strong foresight to strategy formidable.

“It’s a win, win, win product,” affirms Chong.

generated RM1 million in sales in 2013 alone. But tamaGo

Saving time, energy, space, and resources while increasing

9 countries in their target markets including: Singapore,

smart business. Although only first-time expo-ers to Singa-

has another advantage; they have patented their machine in Malaysia, Indonesia, Japan, India, and the United Kingdom, among others. This has prepared tamaGo to make steady

32

output and efficiency is more than win; it is the epitome of pore, tamaGo has already made a noticeable mark on the food and beverage scene. Engaging new customers and

COVER STORY

About Tamago Soft Boiled Eggs Traditionally, soft boiled eggs are achieved by

placing the eggs into a water container or steel mug and

pouring hot boiling water into it and letting it soak for a

period of time. Under this practice, the soft boiled eggs vary

in quality and texture as the consistency depends very much on different sizes of eggs, temperature of the water and existing customers is important for business, but tamaGo has

timing.

There is also another method whereby one can

also used it as a platform for new ideas. Meeting new and

purchase shelf from some stores with a well designed plastic

it is how they will continue to grow and improve.

& cafes. However, this gadget has its limitations as to the

interesting challenges is how tamaGo started, and they know They have not forgotten who and what has fueled

their quick and consistent success. “We really want to thank our customers for their support, trust, and interest,” adds

Chong humbly. TamaGo will continue to supply excellent, efficient machines to meet increasing demand for quality

food. As the company says, “No more guesswork, no more waste, no more waiting.” The future of half-boiled eggs is

container currently being quite popularly used by kopitiams

maximum quantity it can process at any one time; and over a period of usage, the perforated panel becomes clogged and the eggs will be either over-cooked or undercooked. In

addition to that, there are also other electrical appliances

that are actually designed for steaming food but happen to double up as a soft-boiled egg contraption.

looking quite full and bright.

33

COVER STORY

FEEL REFRESHED WITH

FINE HALAL BEVERAGES

M

alaysian Halal products are known for high

quality as well as strict Halal compliance, and

Malaysia’s Universal Nutribeverage has been the

choice brand for thirsty people around the world for over 40 years. Started in 1971, Universal Nutribeverage has been a

Malaysian hallmark for juice, concentrates, cordials, syrups, and even mineral water. On top of that, their products and

Halal certification is important when you want to enter the Middle East and other parts of the world. | TERRANCE KWAN

facilities have been HACCP, ISO 9001:2000, and JAKIM Halal certified in Malaysia for more than 10 years, giving them the experience beverage lovers can trust in.

Universal Nutribeverage boasts a variety of quality

products that represent the natural and honest approach that

and in 2007, received the SME Rising Stars Award.

Since 1999, Universal Nutribeverage has posted

the company takes. “Our products are very safe and natural,

sales over RM10 million and growing. This has currently

excessive additives, colorings, or preservatives,” says

of sales are in exports to other Asian countries, Australia,

with more nutrients and vitamins, and we do not use

Terrance Kwan, general manager of Universal Nutribeverage.

Their business philosophy of honesty, quality, and value has gotten them plenty of recognition. In 2003, Universal

Nutribeverage received the Keris Award for Malaysian

36

increased to over US$5-10 million worldwide. The majority and the Middle East. 61-70% of their business is exports, and 30% of that is to Middle Eastern countries. “Halal certifica-

tion is important when you want to enter the Middle East

and other parts of the world,” Kwan explains emphatically.

COVER STORY

Their most popular line of products is Sun-Up fruit

juice concentrates. In keeping with Universal Nutribeverage’s mindset, Sun-Up concentrates are made from high quality fruit purees and are vitamin enriched to produce healthy, natural juices. This tradition continues to the company’s

other line of premium concentrates and juices, Hobury and

One-Up. Hobury concentrates have different signature flavors than Sun-Up concentrates, and One-up provides a healthy addition of vegetables or even wheatgrass to the already

delicious lineup of Universal Nutribeverage fruit juices. “We

keep our products clean and healthy. We provide value for a

reasonable price. That is what our customers are looking for,” continues Kwan.

Four decades of proven beverage excellence

greatly attests to Universal Nutribeverage’s overall

mission to bring unadulterated, wholesome, natural juice products to all types of consumers. Halal and

safe practice compliance is an honest and important message that can be seen on the outside of every

bottle, but Universal Nutribeverage’s commitment to

quality and flavor for a reasonable price can be tasted in every drop of the wonderful juices on the inside.

37

COVER STORY

RICH TREATS AND THE GOLD STANDARD

.................................................................

Halal is a religious concept that anyone can use if done properly, and Halal certification allows for more participants. | WONG

L

onbisco, also known as London Biscuits Berhad, has had firsthand experience with the Midas touch of

business that is a great range of products combined

with JAKIM Halal certification in Malaysia. Established in

Malaysia in 1981, Lonbisco quickly learned how important

Halal certification in Malaysia is locally and abroad. “It really is the gold standard. Wherever we go, we say we are Malaysian and JAKIM certified, and there are no questions asked.

They trust it completely,” K.L. Wong, group manager of corporate affairs for Lonbisco, proudly points out. The

company originally started with confectioneries; but has

since expanded to cakes, wafers, and recently potato chips.

All of these are certified Halal, and the cakes are the company’s hottest items.

“Halal is a religious concept that anyone can use if

done properly,” says Wong. Indeed, anyone and everyone is

interested to be a part of the Lonbisco experience, and Halal certification allows for more participants. Wong continues,

“It’s an added bonus for our quality products. We are glad to see that JAKIM is taking more of a holistic approach to their audits and certification.” It is also a bonus for their exports.

Halal certification has allowed them to recently start exporting to the Middle East, and it is already 8% of total exports

with a steady projected growth of 5% each year. Lonbisco has continually made huge efforts to keep up with demand; a demand that equals over RM250 million a year and increasing.

This level of continued success has caught the eye of

Malaysian businesses and organizations. In 2005, Lonbisco received awards for achievements in exporting from the Malaysian External Trade Development Corporation

(MATRADE), as well as their CEO receiving awards for

38

entrepreneurship this year. In Europe, the taste of their

products had won them the Monde Selection awards in 2001 and 2002. Lonbisco continues to strive for excellence, and appreciates the honors and recognition along the way.

London Biscuits Berhad also likes to show recogni-

tion from within. They proudly employ Muslim workers, who make up 60% of their total employees. The people who believe in the importance of Halal are also important

themselves. Lonbisco knows that the building of communi-

ties also builds trust and better environments for everyone.

COVER STORY

Having Halal certification is an added bonus for our quality products. We are glad to see that JAKIM is taking more of a holistic approach to their audits and certification. | WONG

The company has also been a long time participant

of Food and Hotel Asia. Networking is a crucial part of business, and Lonbisco has extensive experience. 2014

marked the fifth time they participated as exhibitors at FHA.

“We may not always go to other tradeshows, but we make an effort to always come to FHA,� confirms Wong. The expo is

not only a platform for networking and meeting new buyers, but for London Biscuits it is also a chance to continue the gold standard.

39

COVER STORY

LOOKS AND TASTES

LIKE FRESHLY COOKED

S

ky Thomas Sdn Bhd is a Malaysian based company

We mention that we are JAKIM certified because people really pay attention for quality Halal.

started in 2011 that carries many different products.

The front runner of these products is MyKuali, a

delicious line of Penang style instant cooking pastes and white curry noodles. Sky Thomas is not only proud to

broadcast the taste and quality of their goods, but they also

| THOMAS TANG

are excited to tell people that all MyKuali items are JAKIM

Halal certified in Malaysia. “It was such a relief and a proud

moment when we receive JAKIM certification,” says Thomas Tang, marketing director for Sky Thomas. He continues

enthusiastically, “Every time we discuss our products with

know that it has high cleanliness standards,” explains Tang.

because people really pay attention for quality Halal.”

of JAKIM to audit Halal certified premises, but is also due to

new customers, we mention that we are JAKIM certified

After one year and an arduous, but worthwhile,

process MyKuali became Halal certified. This allowed them to export to lots of nearby countries with confidence, as well as increase their brand locally in Malaysia. “JAKIM Halal not

only means safe for religious purposes, but they also know that it has high cleanliness standards,” explains Tang. This

42

This cleanliness comes not only from the meticulous efforts the assistance that JAKIM and its partners give to Halal

companies to find many certified ingredients. “We really like that JAKIM has programs like Halal Verified Engine to help us get in touch with Halal ingredient suppliers, so that we

can maintain our consistent quality and Halal authenticity,” Tang remarks.

COVER STORY

Maintaining a balance between quality and price is

JAKIM Halal not only means safe for religious purposes, but they also know that it has high cleanliness standards

a key strategy in any business. Sky Thomas makes sure that

their products are competitive in value and taste. Since they export to several surrounding markets (China, Hong Kong,

Singapore, Australia, Brunei, and Taiwan); finding different

suppliers of ingredients increases the quality and flexibility of

| THOMAS TANG

their products wherever they go. “Different markets have

different buying power, and we make an effort to balance

high quality with reasonable prices whenever possible,” Tang ensures strongly. This strategy has been a major factor in Sky

It has been a real learning experience, but Sky

Thomas’ prosperity. What started as a noodle manufacturer

Thomas has managed to grow and meet demand and

million per month success story. The quality and price

in Dubai to try and enter new markets using their JAKIM

obviously fueled this amazing increase in demand. “It makes

success, and noodle fanatics and buyers alike will be looking

making 250 cartons per day quickly grew into an over RM1.5

expectations. They now plan on attending the Gulfoods expo

combined with the Halal edge of the MyKuali line has

Halal certification and quality products. It’s a plan for

us different from our competitors,” says Tang with a smile.

out for MyKuali and other products Sky Thomas will have in the future.

43

COVER STORY

44

.......................................................................

ITALIAN PRODUCTS STRIVE FOR QUALITY HALAL

I

taly is home to many companies creating fine Italian

food products, but Corex is one of the very few that has correctly identified the need to have Halal certification

that is recognized by JAKIM in Malaysia. Corex is a 35

year-old, family-run, Italian fine food business; but they

know that in today’s market Halal is becoming an obligation for strong businesses and exporters.

Salvatore Pisani, Corex’s export manager and second

generation, explains why Corex believes JAKIM recognition is so crucial, “When we participate in international tradeshows, we continually have people asking if we our certification is recognized by Malaysia’s Halal authority.” They have been certified with Halal Control EU in Germany for two years

now. Because of JAKIM’s strict adherence measures, at that

time Corex looked outside Italy to ensure they complied with requirements to become JAKIM recognized. They plan on

seeking assistance from JAKIM to find a local authority that

is recognized, such as Halal International Authority (HIA) in Milan, Italy.

COVER STORY

Campagna Pasta Campagna Pasta is made only from the finest Italian durum wheat semolina, mixed with clear water from the Italian hills and blended to produce a light golden amber product, as wholesome to behold as it is to taste!

Corex not only boasts about being Halal, but the

main thing they are proud of is all their high quality products from the Mediterranean. Their major products are sold under the Campagna label. They manufacture mainly fine canned tomatoes of all needed styles; but their range also includes

Companies need to be assured that Halal certification means something. Otherwise, it is a waste of time and money.

canned beans, fruits, peas and mushrooms. Campagna also

| SALVATORE PISANI

has an impressive variety of pestos and sauces. Tomatoes and sauces need olive oil to cook and pasta to eat with, and

Campagna supplies quality versions of these Italian staples as well. “We focus on quality because when you are too

concerned with price your quality suffers,” points out Pisani.

These foods have been in the Italian culture for hundreds of years, and it’s this tradition and standard of quality that the Campagna label aims to uphold.

Combined, Corex’s amazing products and JAKIM

recognized Halal certification have given them an important opportunity to succeed. Their yearly turnover reaches €35

Pisani also looks toward the future of Halal certifi-

cation, “Companies need to be assured that Halal certifica-

tion means something. Otherwise, it is a waste of time and money. It is good to see that JAKIM keeps high standards.

Hopefully soon they will only allow exclusive certifications to sell in their markets.”

If you are hungry for quality Italian foods or for

million. “Southeast Asian countries such as Singapore and

quality Italian products to sell, Corex has the foresight to

expand,” Pisani comments. They now plan to grow to areas

and Halal customers and buyers can agree that Corex has a

Malaysia have been important markets in our plans to such as the Philippines and Indonesia.

make it a Halal venture as well. Tradition has a new pillar; recipe for success.

45

COVER STORY

SUCCESS IN A

HALAL CAN

.................................................................

We have made sure to certify as many of our products as we can. Any inquiries about Halal products are quickly answered with our certification.

| VANESSA SOAM

A

moy Canning Corp, also known as Amocan, has

over 100 years of genuine experience in the food manufacturing arena. What began as a soy sauce

producer in China has now become an international powerhouse with offices and factories in Hong Kong, Singapore, and Malaysia. They now manufacture a wide range of

products including: canned meat and vegetable dishes,

packed drinks, soups, spice packets, cooking pastes, and a variety of delicious sauces.

Amocan has many products; and while not all of

them are certified Halal, Amocan has recognized that Halal certification is important. “We have made sure to certify as

many of our products as we can,” explains assistant manager

of business development, Vanessa Soam. With Halal certification in Malaysia and Singapore, the effort shows. Almost 200 Halal certified products make their way from Amocan factories and distributors. “Any inquiries about Halal

products are quickly answered with our certification,” Soam responds confidently. This has led to opportunities in the

Middle East for Amocan. They have already started exporting their sauces to the region, and plan to provide more products in the future.

“Canning foods is about quality, and that allows us

to offer a good price,” says Soam. This explains the long

history of success for Amocan, and has led to them being the sole food canning company in Singapore. When asked why

this is, Soam replies, “All the other companies have moved away to try to stay competitive.” Their experience,

46

perseverance, and expertise in the soy sauce and food

canning business have kept them strong throughout the

years. This gives Amocan a big advantage to sell to Southeast Asia as well as to export worldwide. This makes it easy to

understand why Amocan’s yearly revenue is continuing to consistently grow.

Amocan’s Malaysian location is responsible for

manufacturing its packed and bottled drinks. These range from juices and teas to soy and fresh milk, even drinking

water. Packaged under the name Delite, Amoy Canning’s beverages are already popular in Southeast Asia.

Amoy Canning also makes an effort to go to as

many tradeshows and events as possible to engage new and

existing customers with new products and ideas. “We like to

invite everyone to see our products, and expos also give us a chance to see what other companies are doing,” mentions

Soam. It was Amocan’s third time at Food and Hotel Asia, and they unveiled a new line of products suited to supply larger volume buyers and specialty retailers.

COVER STORY

Canning foods is about quality, and that allows us to offer a good price. All the other companies have moved away to try to stay competitive. | VANESSA SOAM

Amoy Canning Corporation’s profile is strong: quality

products for competitive prices, a strong base of manufacturing in Singapore, decades of experience, sound international exports, and Halal certification for more than 95% of their products. Who said success can’t come in a can?

47

COVER STORY

HALAL SOUL FROM SEOUL

S

...................................................................................................................................... outh Korea may not have a large Muslim population,

expansion. The Nature’s Nature line of products consists of

F.M. from understanding that when their products are

certified Halal: the bulgogi beef marinade and kalbi beef

but that doesn’t prevent Korean company Jinsung

Halal certified that they can go places far and beyond the

norm. With distributors and Halal certification in Singapore, Jinsung F.M. is ready and eager to make a splash in Southeast Asian and Middle Eastern markets with their Nature’s

Nature line of products. Korean barbecue isn’t the only thing the international community can come to experience.

Jinsung F.M. was founded in 1994 and operates out

of Seoul, and has since become a Korean sensation poised for

50

organic sauces, pastes, and noodles; of which, two are

marinade. These two products are the company’s main focus when entering Halal markets. “We developed these Halal

products specifically to enter the Middle East primarily, but also Southeast Asia,” mentions Hae cheol-Jeon, general

manager of international business development for Jinsung

F.M. It’s not clairvoyance that tells cheol-Jeon the necessity that Halal certification has become. “People ask if we have

Halal certification every time we come to a tradeshow,” he

COVER STORY

says matter-of-factly.

Jinsung F.M.’s yearly revenue is between US$10-

50 million. This gives them the resources to learn about

where they are selling, and then create products that have

a Korean style but take into consideration the markets they want to be a part of. Cheol-Jeon illustrates further, “In the

future, we see Halal certification becoming more important as we move worldwide.” Be able to foresee market trends and changing standards makes a company strong and

flexible, and Jinsung F.M. has made it their philosophy to incorporate changes from A to Z.

One of the strong points that Jinsung F.M. wants

to get across to consumers is that quality and competitiveness is only increased by having Halal. “We are the only company from Korea with Halal certification that sells

these types of items. This gives us a huge advantage over

competitors, and has only helped us improve the quality of our products” exclaims cheol-Jeon proudly.

This does not make them complacent, however.

Jinsung F.M. is also planning to seek Halal certification with JAKIM in Malaysia. “We know that it is the most recognized in the world, and we don’t want to worry that our certifica-

tion from Singapore will have issues in other countries,” says cheol-Jeon.

Although Jinsung F.M. is new to Southeast Asia,

their dreams are big. But these aren’t the daydreams of a wishful thinker; Jinsung F.M. has gotten prepared by

obtaining Halal certification to complement their already quality products. Halal just added some more Seoul.

51

COVER STORY

THE DUTCH ARE GOING

HALAL

.................................................................

It is our task to convince European factories to make the effort to be properly Halal certified by the right authorities.

| ROBERT HAZELAAR

W

e here at DagangHalal and H-MAG pride

it is worth the effort,” he confesses with a bit of laughter and

certification means and what wonderful

the end, having high universal standards for Halal will

ourselves on bringing awareness to what Halal

products and services are Halal in this complex world. But,

we are not the only ones. FFT International Food Specialties

zeal. He is correct however, it may be an uphill battle; but in produce benefits everyone.

FFT’s main Halal products are meats and cheeses.

is a family-owned Dutch trading business that has roots going

However, they make sure that no matter where they get it

raise awareness of the importance of Halal certification in

“When you have JAKIM recognized Halal certification, it is

back to 1863, and since the 1980’s has been working hard to Europe. CEO and partner, Robert Hazelaar explains, “The Dutch have historically been traders, and have had many important trading colonies across the world including

Southeast Asia. Halal has always been a high priority for me.

I, myself, have 18 years of experience in the Middle East. I

know what it means to be regular Halal and what it means to really have full certification.”

Not all of FFT’s products are Halal because it is a

from that the supplier meets JAKIM recognized standards.

never a problem to sell to the consumer. It is more of a battle to make suppliers understand that. It is a well-known,

descent standard to people.” FFT knows that the next step is to have JAKIM come to the European Union to educate and instruct countries on how to unify and standardize Halal certification standards.

The cheese products Hazelaar attended Food and

Hotel Asia 2014 with are perfect examples of FFT’s philoso-

full, broad spectrum trading company, but that hasn’t shifted

phy. The cheese comes from a German based producer with

factories to make the effort to be properly Halal certified by

messenger pigeons to the world business community that

Hazelaar’s focus. “It is our task to convince European

the right authorities. No conflicts between agencies or

bodies,” he says with determination. Hazelaar knows that

Halal has come to signify a certain level of quality, and that the standards must be maintained high. He continues, “We

don’t want to do business with just anyone that can hire any Imam or Muslim worker to try to justify being Halal.”

Another part of FFT’s strategy is to get European companies to open their eyes to the Halal customers in their own

backyards, not just abroad. “We are having a tough time, but

52

30-40% of its worker being Muslim. These products are

Halal is important and it is on its way to being an integral

part of exporting as well as selling locally. “We also need to

teach and educate companies that Halal is a holistic concept.

If want Halal cheese for your pizza, we have Halal tomato

paste, bacon, mushrooms, and other related ingredient. It is

possible to come up with complete Halal solutions,” Hazelaar amplifies. The world is waiting to learn, and FFT is another ready instructor.

When you have JAKIM recognized Halal certification, it is never a problem to sell to the consumer. It is more of a battle to make suppliers understand that. It is a well-known, descent standard to people. | ROBERT HAZELAAR

53

FEATURED

ARE KOSHER PRODUCTS

HALAL?

......................................................................................................................................

A sign hanging over wine bottles proclaims: "This section kosher for Passover" at Ventura Kosher Meats. The sign refers to the practice during the Jewish holiday of Passover of ritually cleansing and preparing all food items. Photo: Corbisimages.com

W

hen it comes to meat and poultry, Muslims use

the term zabiha (dhabiha) to refer to meat from a halal animal slaughtered by a Muslim in the

prescribed Islamic way. Meat from Haram animals does not become Halal, even if it is slaughtered in the prescribed

Islamic way and a Muslim would never slaughter a Haram animal.

Conversely, Kosher is a term similar to the meaning

as Halal, but there are many differences. Some of the differences are listed below:

1) Islam prohibits all intoxicants, including alcohols, liquors and wines, whereas Judaism regards alcohol and wines as

kosher. Hence Kosher foods may contain alcohol. If they do, they are considered Haram in Islam.

2) Gelatin is considered Kosher by many Jews regardless of

its source of origin. For Muslims, if gelatin is prepared from

swine it is Haram. Even if gelatin is prepared from cows that are not zabiha, many scholars consider it Haram.

3) Kosher practice does not require Jews to pronounce the

name of God on the animals while slaughtering, but Muslims must pronounce the name of “Allah� on all animals while in the act of slaughtering.

47

QUICK INFO HALAL | any object or an action which is permissible to use or engage in, according to Islamic law.

HARAM | means sinful; used to refer to any act that is forbidden by Allah.

KOSHER | food that may be consumed according to Jewish law.

Source: Wikipedia

.................................................................

There are other differences between halal and

kosher that make some kosher products haram or questionable with respect to Muslim consumption.

These differences may seem minor to some.

However, indulging in acts that are Haram is a very serious offense against Allah. Consuming alcohol or pork is a clear

violation of Allah's commandments and should not be taken

lightly. The pronouncement of the name of Allah at the time of slaughter is an act of worship and obedience in its own

right. Not only is this pronouncement an act of worship of

the most high unto itself, it also is the key to many blessings and bounties.

55

COVER STORY

TOP

5

REASONS

Why Your Halal Certificate Application Got

REJECTED!

1

DO NOT KNOW HOW TO USE JAKIM E-HALAL SYSTEM ..............................................................................................................................

Jakim had introduce E-Halal System to apply for Halal certificate online. If the applicant does not know what information that they need to key in or where to click, actually their application is in a very low chances to get approved.

2

UNORGANIZED DOCUMENT MANAGEMENT

.............................................................................................................................

Most SMEs fail in the Halal certificate application process due to unorganized supporting documents. A valid Halal certificate copy of an ingredient is very important when submitting to JAKIM. Sometimes SMEs overlook the expiry date of the halal certificate, and submit the expired halal certificate which eventually leads to an unsuccessful application.

3

NOT UP-TO-DATE WITH THE LATEST INFORMATION

.............................................................................................................................

JAKIM has always updates the latest announcement or news which relates with the Halal certificate application in their web portal. But sadly, the number of SMEs owners who using the web portal as their point of reference are still low.

4

DO NOT KNOW THE PROCESS WORKFLOW

.............................................................................................................................

Most SMEs do not understand the Halal certification work flow, and some of them just wait for JAKIM to contact them even though their documents had been verified several months ealier.

5

NO PROPER PLANNING

.............................................................................................................................

Most SMEs do not utilize proper research, and assume that they can acquire the Halal certificate in a short period of time. The fact is, the process of data gathering and auditing can take up to months based on the rules and regulations.

56

TRADE FAIR

FOOD & BEVERAGE TRADE FAIR 2014 The world’s leading food fair for the retail trade and the food service and catering market.

JANUARY • MFF 2014 (Kuala Lumpur) • PIHEC (Penang) • IAI Expo (New Delhi) FEBRUARY • LOHAS Expo 2014 (Hong Kong) • MARCH • TANZANIA Foodex 2014 (Tanzania) APRIL • FHA 2014 (Singapore) • MIHAS 2014 (Kuala Lumpur) • Taiwan Food Trade Mission (Kuala Lumpur) • HORECA 2014 (Lebanon) • WFU2014 (Uzbekistan) • Food Expo 2014 (Ukraine) • World Halal Expo Dubai (Dubai) MAY • SIAL China (Shanghai) • Thaifex (Bangkok) • FHW S. Africa (Cape Town) JUN • MIFB (Kuala Lumpur) • Moscow Halal Expo (Moscow) • Food & Hotel Myammar (Yangon) • Kenya Foodex 2014 (Kenya) SEPTEMBER • SME Solution Expo (Kuala Lumpur) • Herbal World Global Exhibition & Conference (Kuala Lumpur) • FHW China (Guangzhou) OCTOBER • SIAL Paris (France) NOVEMBER • Food & Hotel Penang 2014 (Penang) • Intrade 2014 (Kuala Lumpur) • Food Week Korea (Seoul) • Interfood Indonesia (Jakarta)

For complete trade fair calendar, visit www.daganghalal.com

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SPECIAL COVER

PROMOTING HALAL IN EUROPE’S LARGEST FOOD FAIR

Some of DagangHalal merchant’s products were being showcased to the trade visitor who were coming to ANUGA 2013.

D

agangHalal was appointed as one of the official partners for ANUGA 2013 - the world´s leading food fair for the retail trade, food service, and

catering markets which was held in October last year. We

were responsible for promoting the Halal in exhibitors who participate in the trade fair. Hence, DagangHalal was

required to come out with the Halal magazine (H-MAG) for

ANUGA 2013, which highlighted the Halal food and beverage segmentation. The manufacturers who produce the most

innovative and in-demand Halal products are chosen to be featured in H-MAG.

Other than that, DagangHalal is responsible for

promoting the Halal and Islamic products manufactured by

registered Gold Merchants. Potential Halal products that are ready to be exported are showcased at the DagangHalal

booth to attract international buyers and traders who come to visit THAIFEX. The products are showcased in a graphical

approach with QR code on the wall decorations and there are also real products on the shelves so that potential buyers can

touch and feel the product before making any enquiries. This to ensure maximum branding exposure for Gold Merchant products to trade buyers.

60

DagangHalal Booth Activities It was the first participation of DagangHalal in

ANUGA. DagangHalal occupied a 12 sq.m. booth at Hall 1.1,

D 036. Our booth was located in Hall 1.1 together with other companies which produce fine foods such as Jardin De Saint

Julien Ltd., Paldo Co. Ltd, and many other country pavilions from Korea, Mauritius, and United Arab Emirates.

Key activities:

• B2B Business Matching.

• Merchant Products Showcase at Hall 1.1, D036.

• H-MAG distribution at International Press Booth.

• Event media coverage.

• Interview with Halal exhibitors.

DagangHalal Role:

• Official partner for ANUGA 2013.

• Halal Food Trending.

SPECIAL COVER

One of the trade visitor taking the

ANUGA H-MAG as source of reference

of the fair. A total of 1,000 copies have been distributed for free to the visitors who are coming to ANUGA 2013.

Business Matching To ease browsing for the products that buyers were

New Kid On The Block Besides that, we also distributed the DagangHalal

sourcing, we printed our merchants' products on the

magazine (H-MAG) to visitors, which contained the

arranged on the display shelves. We believed that this display

Anuga, they can read articles from the previous ANUGA

backdrop, whereas the physical products were nicely

method allowed the buyers to browse the products at a

glance when they passed by our booth, and they were able to identify the products which they were interested to know about in detail. Both physical product samples and the

pre-event coverage for ANUGA 2013. For first-time comers to trade fairs and other useful information about the ANUGA. For buyers, they can check the Halal Products Showcase section, and contact the suppliers for pricing.

In ANUGA 2013, a total of ten (10) Gold Merchants

products printed on the backdrop attracted more than 83

were showcased in our booth to attract buyers through the

fairs, the buyers from ANUGA were high quality and

gained the interest of buyers at the trade fair, including:

buying requests from serious buyers. Compared to other trade provided the product specifications in a detailed manner.

All standard buying requests are verified by our

customer service department before we input the data into the Halal Trade Manager, which notifies the respective merchants in Daganghalal.com about specified buying

five-day trade fair. Our Gold Merchants products successfully Deluxe Rich Sdn Bhd, Incube Edible Oil Sdn Bhd, and Seni Sajian Sdn Bhd. We also managed to get Buying Request

information from ANUGA trade buyers for offline business matching.

request directly (Gold e-Commerce merchants). For more information, please visit the ANUGA 2013 mini site at www.daganghalal.com/anuga.

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SHOWCASE

HALAL BEVERAGE DELUXE RICH SDN. BHD.

DELUXE RICH TREEFRESH ORANGE FRUIT DRINK

Gold Merchant

DELUXE RICH TREEFRESH MIXED FRUIT DRINK

BLACK EAGLE ENERGY DRINK MIXED FRUIT

MANGO FRUIT DRINK WITH BITS

ORANGE FRUIT DRINK WITH PULP

MB PRODUCTS (M) SDN. BHD.

FAMOSA 3 IN 1 INSTANT WHITE COFFEE MIX

FAMOSA 2 IN 1 INSTANT PREMIX COFFEE

FAMOSA 3 IN 1 INSTANT TEH TARIK

FAMOSA 3 IN 1 INSTANT PREMIX COFFEE

CAROMA CAFE FOOD (M) SDN. BHD.

CAPPUCCINO WHITE COFFEE

TEH TARIK MALAYSIA FAVOURITE

ORIGINAL IPOH WHITE COFFEE

BLENDE 3 IN 1 WHITE COFFEE

COFFEE MOCHA INDULGENT

3G JUICE

LONGJACK COFFEE

ORANG KAMPUNG CORPORATION (M) SDN. BHD.

GREEN TEA LATTE

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SERBAT TEA

HERBAL TEA ORANG KAMPUNG

SHOWCASE

HALAL CONVENIENCE FOOD NIS SPICE MANUFACTURING SDN. BHD.

NIS SPICE MEAT CURRY MIX

NIS SPICE OXTAIL SOUP MIX

Gold Merchant

NIS SPICE SATAY MARINADE MIX

NIS SPICE SEAFOOD CURRY MIX

NIS SPICE SATAY SAUCE MIX

AMOY CANNING CORP (S) LTD

SINGAPORE SAMBAL PASTE

SWEET & SOUR SAUCE

CURRY CHICKEN

CURRY MUTTON

RENDANG MUTTON

SESAME TERIYAKI NOODLE

SATAY NOODLE

HEAT & EAT STEAMED JASMINE RICE

INDIAN BUTTER CHICKEN MAKHANI CURRY

CARROTS & CHICKEN

MEAT TAGINE & VEGETABLES

VEAL & FRESH BEANS

VEGETABLE MEDLEY

CURRY BEEF

OCTA FOODS COMPANY LIMITED

SWEET CORN & CHICKEN SOUP

PUREE SOUP MINESTRONE

AGRO-FOOD INDUSTRIES

BEEF & VEGETABLES

SPAGHETTI BOLOGNAISE

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SHOWCASE

HALAL SNACK FOOD GLOBAL TRADITIONS ENTERPRISE

PERIA GORENG

Gold Merchant

ONION CHIPS

PAKODA

OMAPODI

ROCKEY FOOD INDUSTRIES SDN. BHD.

CEREAL PUFF W/ CHOCOLATE FILLING

CORN TWIST W/ BBQ CURRY FLAVOUR

STAR CHOCOLATE ABSORBING SNACK

CORN TWIST WITH SPICY CHICKEN FLAVOUR

RING WITH CHEESE POWDER + MILK POWDER

SHANDONG PEANUT

ZEN ZEN CRISPY PEANUTS

ZEN ZEN POPCORN PEANUTS

MEGA PRAWN RICE

POP POP DURIAN

SOTOKU SNEK - SOTONG

JUTA FOOD INDUSTRIES (MELAKA) SDN. BHD.

CRISPY PEANUT

POPCORN PEANUT

C&F ENTERPRISE SDN. BHD.

ABANGKU - CHEESE FLAVOURED SNACK

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KENTANG CHIPS

SHOWCASE

HALAL CHOCOLATE AND CONFECTIONERY RICO FOOD INDUSTRIES SDN. BHD.

ALIEN EGG WITH CANDY

GOLDEN BEAN

Gold Merchant

TIGER PUFF

NICE JELLY

MAGIC FOOT LOLLIPOP WITH POWDER

ALMOND COATED W/ WHITE CHOCO

TIRAMISU ALMOND COATED W/ DARK CHOCO

ALMOND NUTS W/ MILK CHOCOLATE

BIG FOOT NICE CANDY (DORAEMON)

LOLLYMANIA BIG HAND SODA POWDER LOLLIPOP

MILKO MINI BITES CANDY (PACKET)

MILK CHOCOLATE W/ ALMOND

MILK CHOCOLATE W/ HAZEL NUT

MILK CHOCOLATE W/ BUBBLE RICE

BINO CONFECTIONERY SDN. BHD.

DURIAN FREEZE DRY COATED W/ MILK CHOCO

ALMOND COATED W/ SESAME MILK CHOCO

NICKO JEEP MANUFACTURE SDN. BHD.

BIG FOOT LOLLIPOP (PACKET)

BIG FOOT RAINBOW LOLLIPOP (RAINBOW)

DAZZLE FOOD SDN. BHD.

DELUXE & DELIGHT

ALMOND COATED W/ MILK CHOCOLATE

65

HALAL BODIES

FOREIGN HALAL CERTIFICATION BODIES AUSTRALIA

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which recognized by Malaysia JAKIM.

Islamic Centre of The Argentine Republic 3053 San Juan Ave, Capital Federal, Argentina.

Adelaide Mosque Islamic Society of South Australia 20 Little Gilbert Street, Adelaide S.A 5000, Australia.

Mohd Farid Ismail

Tel: 0882316463 | Fax: 82316443

Islamic Association of Geraldton

Geraldton Mosque, 172 George Road Geraldton, Western Australia, 6530 Australia.

Haji Daftie Hj Abdul Kudus

Tel: 61-08-9664-1318 | Fax: 61-08-9664-1318

Islamic Association of Katanning Inc

P.O Box 270, Katanning, Western Australia 6317.

Alif Mydie

Tel: 61-8-9821 2627 | Fax: 61-8-9821 2627

Islamic Co-ordinating Council of Victoria (ICCV)

155 Lygon Street, East Brunswick, Victoria 3057 Australia.

Refik Koyu

Tel: +61 393805467 | Fax: +61 393806143

Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA) Unit 1, 35-37 Harrow Rd Auburn NSW 2144, Australia.

Mughtarulah Sadien

Tel: +61-29643 7775 | Fax: +61-29643 7776

Julio Husain Made / Issam Sibai

Tel: +54-11-4931-3577 | Fax: +54-11-4931-3577 #106

BANGLADESH Islamic Foundation Bangladesh

Baitul Mokarram National Mosque Dhaka, 1000 Bangladesh.

Shamim Md. Afzal

Tel: +880 2 9559643 | Fax: +880 2 9563397

BELGIUM Halal Food Council of Europe (HFCE)

4 Rue De la Presse 1000 Brussels, Belgium.

Prof. Dr. Hj. Mohamed Sadek

Tel: +32 2227 1114 / +32 2227 2728 | Fax: +32 2218 3141

BRAZIL Federation of Muslims Associations in Brazil

Rua Tejupa, 188 CEP 04350-020, Sao Paulo, Brazil.

Muhammad Al-Zoughbi / Nizar Adel El Ghandour

Tel: 55 11 5031 0810 / 55 11 5031 1536 / 55 11 5031 6586

Centro de Divulgaҫãodo Islam Para América Latina (CDIAL)/Islam Dissemination Center for Latin America R. Henrique Alves dos Santos, 161 Vila Euclides – Sbc,

The Perth Mosque of Western Australia Incorporated

CEP 09725 530, Brazil.

427-429 William Street, P.O Box 106 Aberdeen Street Perth WA 6003, Australia.

Mohammad Ayub Khan

Tel: +61 08 9444 3648 | Fax: +61 08 9443 1157

Australian Halal Authority & Advisers (AHAA) Unit 7, 1830 Albany Hwy, Maddington WA 6109, Australia.

Muhammad Wasif Mirza

Tel: +61 08 9452 0187 | Fax: +61 08 9452 0187

Al-Iman Islamic Society

173 Johnston Street, Collingwood, Victoria 3066, Australia.

Mohamed Ahmed

Tel: +6103 9417 6585 | Fax: +6103 9416 2965

AUSTRIA Islamic Information and Documentation Center A-4050 Traun,Theodor Körner Str. 10 A, A-1010 Vienna 1, Sterngasse 3 Austria.

Günther Ahmed Rusznak Tel: +43 699 884 658 04

ARGENTINA The Halal Catering Argentina

San Nicolas 1061 – (1407) Buenos Aires, Argentina.

Gustavo Khalil

Tel: 54-11-4672-1682

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Ahmad Ali Saifi

Tel: 0055 11 4122 2400 | Fax: 0055 11 4332 2090

CANADA Halal Montreal Certification Authority

1510,Chemin Chambly , Suite 270 Longueuil, J4J 3X5 ( Quebec), Canada.

Taibi Baaja

Tel: +(514) 296 7360 | Fax: +(450) 332 7072

CHINA Shandong Islamic Association

5th Floor, San'fa Building No 57, Luoyuan Avenue,

Lixia District, Jinan City, Shandong Province, China.

Sulaiman Zhang Ruizheng

Tel: 86 531 86912564 | Fax: 86 531 86916253

China Islamic Association

103 Nan Heng West Street Xuanwu District, Beijing, China.

Hj. Abdullah Ma Wen Hua

Tel: 8610-63533727 | Fax: 8610-63529483

Islamic Association of Henan

No. 9, Bosongl Road, 450000 Zhengzhou City, Henan, China.

Haji Yousif Liu Baoqia

Tel: +86 371 66200198

HALAL BODIES

FOREIGN HALAL CERTIFICATION BODIES .....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which recognized by Malaysia JAKIM.

ARA Halal Development Services Center Inc. (ARA) No. 139, ZijingShan Road, 450000 Zhengzhou City, Henan, China.

Abdul Rahim Albert Hsiu Tel: +86 371 6906 6957

CHILE Centro Islamico De Chile

Campoamor 2975, Nunoa Santiago, Chile.

Kamal Sufan

Tel: 56-2-3431376 | Fax: 56 - 2 – 3431378

FRANCE Ritual Association of Lyon’s Great Mosque 146 bd Pinel, 69008 Lyon, France.

Kamel Kabtane / Azeddine BAHI

Tel: 04 78 76 00 23 | Fax: 04 78 75 77 42

GERMANY HALAL CONTROL e.K. (EU)

Kobaltstr. 2-4, D-65428 Ruesselsheim, Germany.

DI Mahmoud M. Tatari

Tel: +49 6142 301987-0 | Fax: +49 6142 301987-29

INDIA Halal Committee-Jamiat- Ulama-E-Maharashtra

Imam Bada Compound, Opposite B I T Chawl No 1 Imam Bada Road, Mumbai 400009, India.

Shahid Nadeem / A. A. Khan

Tel: 91 22 2372 5373 | Fax: 91 22 2375 9169

Jamiat Ulama-l-Hind Halal Trust

1, Bahadur Shah Zafar Marg, New Delhi-1 10002, India.

N.A. Farooqui

Tel: 011 2331455 / 23317729 | Fax: 23316173

Halal India PVT LTD

Suit No.7, 3rd Floor, Hameediya Shopping Mall, Triplicane High Road, Triplicane, Chennai-05, Tamil Nadu, India.

Mohamed Jinna

Tel: 91 44 43567446 / 42618147 | Fax: 91 44 42663445

INDONESIA The Indonesian Council of Ulama (MUI)

Gedung Majelis Ulama Indonesia, Jl. Proklamasi, No.51 Menteng, Jakarta Pusat, Indonesia.

Ir. Lukmanul Hakim, M.Si

Tel: +62 21 3918890 | Fax: +62 21 3918915

ITALY Halal International Authority (HIA)

Via Bicetti de Buttinoni, N.1 20156 (MI), Milan, Italy.

Sheikh Prof. Dr. Sharif Lorenzini

Tel: +39 02 39449134 | Fax: +39 02 39484129

JAPAN Japan Muslim Association

3-4-14, Kohinata, Bunkyo-ku, Tokyo 112-8585, Japan Prof. Hideomi MUTO (Tayeb MUTO)

Tel: +81 339479406 | Fax: +81 339479416

Japan Halal Association (JHA)

547-0035 , Osaka Shi Hirano-Ku, Nishiwaki 1-1-2, Miyako Sansai Building, Japan Hind Hitomi Remon

Tel: +81 667047080 | Fax: +81 667049505

KENYA Kenya Bureau of Halal Certification (KBHC)

Village Plaza, Ngara Road, Block A, Suite A2 P.O.Box 39445-00623 Nairobi, Kenya Mr. Mohammed Ayub Khalid

Tel: +254 20-3748770/1 | Fax: +254 20 3748774

KOREA Korean Muslim Federation (KMF)

No. 732 – 21, Hannam-dong Yongsan-ku, Seoul, Korea Abdul Rahim Shin Man Jong

Tel: +02 793 6908 | Fax: +02 798 9782

NETHERLANDS / HOLLAND Control Office of Halal Slaughtering B.V & Halal Quality Control Laan Van Meerdervoort, 53D 2517 AE, Den Hague The Netherlands

Dr. A. M. Al Chaman

Tel: +31 (0) 70 3469795 | Fax: +31 (0) 70 3450033

Total Quality Halal Correct Certification PB 179 2300 AD, Leiden, Netherlands Mr. Abdulfatteh Ben Ali-Salah

Tel: +31 71 523 5770 | Fax: +31 71 523 5771

Halal Feed and Food Inspection Authority (HFFIA) Fijnjekade 225, 2521 DT, The Hague, The Netherlands Hj. Abdul Qayyoem

Tel: 0031-(0)70-364 91 91 | Fax: 0031-(0)70- 364 54 60

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HALAL BODIES

FOREIGN HALAL CERTIFICATION BODIES NEW ZEALAND

SOUTH AFRICA

Federation of Islamic Associations of New Zealand

National Independent Halaal Trust

Kilbirnie, Wellington, New Zealand

Johannesburg

Ground Floor, 7-11 Queens Drive, P. O. Box 14-155, Dr. Anwar Ghani

Tel: +64 4 387 8023 | Fax: +64 4 387 8024

NZ Islamic Meat Management & NZ Islamic Processed Foods Management Level 1, 181 Willis Street, Wellington, New Zealand Dr. Haj Mohamed Samy Abdel-Al

Tel: +64 4 385 2033 | Fax: +64 4 472 1091

New Zealand Islamic Development Trust Level 4, 369 Queen Street, P.O. Box 5636, Auckland 1010, New Zealand.

Dr. Mohamed El Amien

Tel: 09 306 8934 | Fax: 09 306 8935

PAKISTAN Jamea Markaz Uloom Islamia Mansoora (JMUIM) Multan Road, Lahore, Pakistan

Mr. Maulana Fateh Mohammad Tel: 419509 | Fax: 5432194

PHILIPPINES Islamic Da’wah Council of The Philippines (IDCP)

Suite 400, FUBC Building, Escolta Manila, P.O Box 3669, Manila, Philippines

Atty. Hj. Abdul Rahman b. T. Linzag

Tel: (632) 2458456 | Fax: (632) 2415142

National Commission on Muslim Filipinos (NCMF) 79 Jocfer (Annex) Building, Commonwealth Ave Diliman, Quezon City, Philippines

Dr. Dimapuno A. Datu-Ramos

Tel: +02 952 6490/91 | Fax: +02 952 4875/4540

POLAND The Muslim Religious Union of Poland (MRU) Piastowska 13F 15-207, Bialystok, Poland Mr. Tomasz Miskiewicz

Tel: 0048605612137 | Fax: 00486643516

SINGAPORE Islamic Religious Council of Singapore (MUIS)

Singapore Islamic Hub, 273 Braddell Road, Singapore Dewi Hartaty Suratty

Tel: (65) 6359 1199 | Fax: (65) 6259 4733

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.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which recognized by Malaysia JAKIM.

Baitun Noor Centre, 5770 Topaas Str. Extension 5, Lenasia, Moulana Abdul Wahab Wookay

Tel: +27 11 854 4381 | Fax: +27 11 852 4300

South African National Halal Authority

4th Floor, Gem Towers, 98 Overport Drive, Overport, 4001, Durban.

Maulana MS Navlakhi

Tel: 27 31 2075768 | Fax: 27 31 2075793

Muslim Judicial Council SA

20 Cashel Avenue, Athlone Cape Town 7764 Rep.of South Africa

Sheikh Achmat Sedick

Tel: +27 21 684 4638 | Fax: +27 21 696 5154

SRI LANKA All Ceylon Jamiyyathul Ulama

Division For Halal Certification, 6B 1/1 , Alfred House Road, Colombo -03, Sri-Lanka

Ash-Sheikh Mufthi M.I.M Rizwe

Tel: +941 1742 5225 | Fax: +941 1258 8050

SUDAN Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan

Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan P.O Box 11437, Khartoum, The Republic of Sudan Professor Tijani Alamin

SWITZERLAND Halal Certification Services

P.O Box 247, 4310 Rheinfelden, Switzerland Mr. Farhan Tufail

Tel: +41 61 813 30 64 | Fax: +41 61 813 30 65

TAIWAN Taiwan Halal Integrity Development Association

No. 3, Ln. 25, Sec.1 Xinhai Rd., Taipei City 100 Taiwan (R.O.C) Mr. Ali Kamaluddin Chang

Tel: +8862 2367 5231 | Fax: +8862 2365 2094

Taichung Mosque

No 457, Nantun District Dadun, S Rd Taichung 408, Taiwan Mr Ali Kamal ul Din, Ming Chun Chang Tel: 04 24732519 | Fax: 04 24713383

HALAL BODIES

FOREIGN HALAL CERTIFICATION BODIES THAILAND

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which recognized by Malaysia JAKIM.

The Central Islamic Committee of Thailand (CICOT)

The Institute for Halal Food Standard of Thailand, 45 Moo 3 Klongkao Rd, Klongsib Sub-District, Nongchock District, Bangkok, 10530, Thailand Mr.Aziz Phitakkumpon

Tel: 66-2949-4114/ 66-2949-4146 | Fax: 66-2949-4341

TURKEY

THE NEW HALAL INNOVATION

KAS ULUSLARARASI SERTİFİKASYONGÖZ. TEK. KONT. HIZM. LTD. ŞTI. (KASCERT INTERNATIONAL) Ankara Cad. No:22/1 K:2 Graniser Plaza Çınarlı İZMİR

TÜRKİYE AlpayTzer Sok. No:6 D:4 Ertunc Apt. Kartaltepe Mah Bakirkoy – Istanbul, Turkey Mr. YUSUF ARPACIOĞLU

Tel: +90 232 435 61 00 | Fax: +90 232 435 23 24

Association For The Inspection And Certification Of Food And Supplies (GIMDES) Tesktilkent B 5 Blok No: 76 Esenler - Istanbul Turkey Dr. Huseyin Kâmi Büyüközer

Tel: +90 212 438 33 18 | Fax: +90 212 438 33 19

UNITED KINGDOM The Muslim Food Board (UK)

P.O Box 1786, Leicester LE5 5ZE, United Kingdom Mr. Yusuf Aboobakar

Tel: +44 116 273 8228 | Fax: +44 116 273 8228

Halal Food Authority

Speed up Halal certificates compilation for the Halal certificate application.

Download Halal certificates from overseas CBs which are recognised

by JAKIM.

Platform to source for Halal ingredients from overseas.

Recommendation of alternative Halal suppliers.

Check latest international CBs which are recognised

by JAKIM.

Access up-to-date news and announcement from the CBs.

109 Fulham Palace Road London, W6 8JA, United Kingdom Mr. Saqib Mohammed

Tel: +44 (0) 20 8563 1994 | Fax: +44 (0) 20 8563 1993

UNITED STATES OF AMERICA (USA) Islamic Food and Nutrition Council of America

5901 N. Cicero Ave, Suite 309 Chicago, Illinois 60646 USA Dr. Muhammad Munir Chaudry

Tel: +17732833708 | Fax: +17732833973

Islamic Services of America (ISA)

P.O Box 521 Cedar Rapids, Iowa 52406, U.S.A Mr. P. Musa Habhab

Tel: (319) 362-0480 | Fax: (319) 366-4369

VIETNAM Halal Certification Agency, Vietnam

Suite 402. DinhLe Building, 123B Tran Dang Ninh, Hanoi, Vietnam

Hajj. Mohammed Omar

Tel: 0084 4 62693741 | Fax: 0084 4 62671285

BRUNEI

View ratings and review of Halal products from the other users.

Affordable charges.

www.halalverified.com

69

MAKE IT HALAL Halal Consultation Services Stay ahead of the competition.

Join the largest emerging market today.

Frequent problems confronted by Halal applicants Every case is unique, but below are some common examples of issues faced during the application process.

Lack of knowledge in Halal standards and requirements.

Unable to use the JAKIM e-Halal system properly.

Gathering documentation is very time consuming.

Verifying and authenticating ingredients is difficult.

Not up to date with JAKIM news and changes.

Unsure of what to do after submiting the application.

"Take action. Put these problems behind you!"

We've got the experience to get results that matter High Success Rate

Pre-audit

Your certification is handled by our experts using proven methods that have already helped multiple clients.

Know what is coming on the official audit. Our auditors will perform a meticulous pre-audit on your premises.

Speed Up The Process

Experienced Halal Auditors

Start generating sales sooner. Our experienced consultants can save months off your application.

Your pre-audit process is being conducted by our auditors with over 20 years combined experience.

Effective Training

Comprehensive Report

You and your staff can stay up to date with requirements by requesting education and training from our experts.

You won't miss a thing before the official audit while you are armed with our Non-Comformance Report.

We are here to help you make a Halal breakthrough How we help new applicants When you have made the decision to adventure into the Halal Industry there is excitement and confusion. We assist new applicants from square one. We help you to submit all the documentation and apply online through the e-Halal system, implement improvements, and prepare for your Halal audit. We take all the uncertainty out of your way.

How we help rejected applicants Failure is temporary. Our qualified consultants are here to get you back on track to Halal certification. We help you understand what are the real problems and how to maintain compliance. We show you the right way to fix existing issues and prevent future ones so that your next audit is successful. You don’t have to give up on your wish of getting Halal certification.

Take the action, we are ready to boost your business. call

+603 - 8994 1807

email

info@jcpservice.com

www.jcpservice.com JCP Professional Services Sdn. Bhd. 1-4B, Incubator 3, Technology Park Malaysia, Lebuhraya Puchong - Sungai Besi, Bukit Jalil, 57000 Kuala Lumpur, Malaysia.

SEE YOU IN SIAL CHINA 2015!

THE LEADING ASIAN MEETING POINT FOR THE FOOD AND BEVERAGE INDUSTRY

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