H-MAG | SIAL Paris 2014

Halal magazine published by

SPECIAL APPEARANCE

LIVE ON SIAL TV!

2014

with CEO of DagangHalal Group 20th October 2014, 4.00 PM

SIAL PARIS 2014 HIGHLIGHTS

20 1,000 6,000 150,000 SPECIALIZED PRODUCT ZONES UNDER ONE ROOF

CANDIDATES OF PRODUCT INNOVATION EXHIBITORS FROM 100 COUNTRIES

WITH SIAL GROUP

P20 official media partner of

9 OUTSTANDING HALAL F&B EXHIBITORS YOU NEED TO SEE P26 - P50

PROFESSIONAL VISITORS

SPECIAL INTERVIEW DIRECTOR

SPECIAL HIGHLIGHTS

5 IMPORTANT THINGS TO DO BEFORE OPENING A HALAL RESTAURANT

HALAL TREND: TOP 5 NEW HALAL APPS

P54

P58 organized by

SIAL PARIS 2014 Paris Nord Villepinte, France. 19 - 23 Oct 2014 www.sialparis.com

GROUP

GLOBAL HALAL TRADING AT YOUR FINGERTIPS Welcome to the world’s largest business e-marketplace featuring Halal products and services. We are ready to help you to grow your Halal business and penetrate the global Halal market.

Strategic Partners

Contact Us For A FREE Business Consultation +603 - 2171 1128

sales@daganghalal.com

DagangHalal Berhad (961235-W) Wisma UOA II, No.21, Jalan Pinang, 50450 Kuala Lumpur, Malaysia.

www.daganghalal.com

2014

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CONTENTS Editor’s Note

SIAL Paris Overview The Fair

• Date and Opening Times • Event Highlights: SIAL Innovation • Event Highlights: World Tour by SIAL • Event Highlights: La Cuisine by SIAL • Event Highlights: IN-FOOD Centre • Event Highlights: SIAL TV • Event Highlights: SIAL OFF • Event Highlights: Foodies 2.0 by Sopexa • Event Highlights: 50 Years of Innovations

PAGE 05 06 07 08 09 10 11 12 13 14 16

At 50, SIAL Reinvents Its Future

20

The Halal Guys: Cashing In On Street Cred

23

European Halal Food Market Report 2014-2018 Malaysia’s Halal Commitment

Interviews with Halal Exhibitors

• Rico Food Industries is Setting a Halal Sweets Trend • Your Trusted Source For Halal Certified Corn • SCC, A Company with You in Mind from A to Z • Palm Oil and Milk Products Make Powerful Exports • Rockey Food Sdn Bhd has ambitions in Asia

18 22 24 26 30 32 36 38

• Supplying the World with Delicious Munchies

42

• Korean Halal Beverages Have Power…and Pulp. Yum!

48

• Halal Meats to You from South America

P22

15

SIAL Paris : Facts & Figures SIAL Paris Floor Plan

P06

48

• Now You Know: Your Favorite World-Class Halal Biscuits are from Malaysia

50

• Europe and the World: Where is Halal Today, Halal Tomorrow?

52

• 5 Important Things to Do Before Opening a Halal Restaurant

54

Food & Beverage Trade Fair Calendar 2014

56

Halal Trend: Top 5 New Halal Apps

58

Halal Silika

60

Halal Products Showcase

62

Foreign Halal Certification Bodies

66

P24 P54

2014

EDITOR’S NOTE

editor’s note

............................................................................................ .

EDITORIAL TEAM CHIEF EDITOR Asrul Shamri SENIOR WRITER / JOURNALIST Peter ART DIRECTOR Asrul Shamri DESIGNER Ezewan Fauzi Muhammad Hilmie PHOTOGRAPHER Pedro N. Chávez Asrul Shamri ADVERTISING / MARKETING Tony Er Bryan Yap Razmin Ramzan Raidah Aqilah Farah Huda Nur Hasanah Noor Intan Zulaikha Muneer DagangHalal Berhad Wisma UOA II, Suite 10-10 No.21, Jalan Pinang 50450 Kuala Lumpur Malaysia Tel: +603 - 2171 1128 Fax: +603 - 2166 1148

I

n this third edition of H-MAG we are proud to present as

our main feature: Salon International de l’Agroalimentaire (SIAL) - the world’s no.1 food exhibition that will take

place in Paris, from 19 to 23 October 2014.

SIAL will be celebrating its 50th Anniversary this year and

SIAL Innovation has been the key essential of SIAL events

for more than ten years. This SIAL Innovation occasion gives exhibitors a springboard to share their new products and

offers with visitors. It is a wonderful showcase of various food innovations and trends from across the globe.

These days there are more non-Muslim business owners

especially in Europe who find themselves investing in the

growing Halal food industry. They are transforming their entire food production process to comply with strict Halal standards.

Millions of dollars and a lot of hours are being invested to into understanding and complying with Halal requirements. This shows how serious investors are to penetrate this growing

market. With the largest demographic found in France at around 4.7 million individuals, the fast growing Muslim population in Europe alone creates a market worth an estimated $8 billion.

Many non-Muslims are choosing Halal food for their daily

meal, because of the high quality cleanliness and standards

maintained. Some even say that the meat tastes more delicious than non- Halal meat.

Scan the QR code to read previous publications in your mobile device

Halal is more than the food or drinks that we take everyday.

It’s actually the way of life for a Muslim in which we should

make an effort to please Allah in the way of Prophet Muhammad SAW. Eventually, we will get the ultimate success in this world and hereafter.

ANUGA 2013

H-MAG SIAL China 2014

H-MAG THAIFEX 2014

“Keep calm, and stay Halal”

Asrul Shamri Mohd Amin

5

2014

OVERVIEW

SALON International de l’Alimentation: CELEBRATES AN EXCEPTIONAL YEAR!

E

.............................................................................................................................................................................................. xceptional because the fair will be celebrating its 50th

anniversary. In 1964, the first SIAL event was launched within the CNIT at Paris La Défense. At that time SIAL

had already decided to position itself as the food crossroads

of the world, with a special focus on innovation. 26 countries were represented in this first edition.

SIAL 2014 in 3 ideas 360° Food Vision

SIAL networks encompass the whole sector!

From the factory to consumption, all professions are

represented: equipment, gross production, transformation,

preparation, market launch (retail, catering, communities, etc.)

The SIAL Group network brings 360 º vision to the food industry and represents a real springboard for exports.

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Trend watching & innovation SIAL is of huge global importance, and through the work of the SIAL Group network, provides a reliable and accurate picture of emerging trends in the world’s principal markets!

Much more than square meters!

SIAL network fairs are more than just square meters of exhibitions. The SIAL network is also the biggest food community in the world. It offers the definitive networking platform for the sector, and all the fun of the fair! During SIAL Paris, you can discover many original and innovative places in this food-loving capital with the help of the SIAL OFF programme!

SIAL PARIS 2014

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The event took place from Sunday, October 19th to Thursday, October 23rd 2014 at Parc des Expositions de Paris Nord Villepinte, France.

EVENT TIMELINE

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Sunday to Wednesday • Oct 19th - 22nd, 2014 (09:30 - 18:00) Thursday • Oct 23rd (09:30 - 17:00)

EVENT HIGHLIGHTS

SIAL INNOVATION

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SIAL Innovation has been a key SIAL event for more than 10 years. A unique opportunity for deciphering consumer trends and innovations in the food markets worldwide, in partnership with XTC World Innovation. The SIAL Innovation event reveals exhibitors’ most innovative products and provides them with worldwide media coverage. A true Global Observatory of Food Innovation!

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EVENT HIGHLIGHTS

WORLD TOUR BY SIAL

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A unique idea to the world. In its new 2014 edition, SIAL presents WORLD TOUR: a window to the world of the food trade. Partners of the project, 28 magazine titles from all over the world will provide a unique agrifood map from their respective countries.

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EVENT HIGHLIGHTS

LA CUISINE BY SIAL

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La Cuisine by SIAL, the key meeting place for the foodservice sector, is enriched at every show. In 2014, this area will include a culinary demonstration space, a VIP restaurant in partnership with the Rungis international market where visitors will discover the backstage of a restaurant and an exhibition of culinary photography by Franck Hamel.

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EVENT HIGHLIGHTS

IN-FOOD CENTRE

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In-Food Centre includes a conference area dedicated to R&D, marketing and purchasing managers, and users of ingredients for the food industries. The conferences interest those who already operate in the semi-processed food product sector or who intend to develop an offering that responds to food manufacturers’ demands.

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2014

EVENT HIGHLIGHTS

SIAL TV

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Regularly at the spearhead of food innovation and in the food industry news, SIAL, focusing on the major challenges faced by the sector, launched SIAL TV in 2012 with a conference cycle, debates, round table talks, and interviews at the heart of the exhibition.

CATCH LIVE ON SIAL TV! 20th October, 4.00 P.M

“The Shifting Boundaries of World Gastronomy” Mohamed Hazli

CEO of DagangHalal Group, Malaysia

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EVENT HIGHLIGHTS

sial off

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Unprecedented! SIAL Paris has launched in 2012 its culinary discovery guide, ‘SIAL OFF’.

Following a remarkable success, SIAL OFF is back in 2014 with a special anniversary edition!

To celebrate 50 years of innovation, SIAL negotiates for its visitors and exhibitors a selected offer (discounts, gifts, additional services, etc) in 50 exceptional, innovative, or original Parisians places.

13

EVENT HIGHLIGHTS

FOODIES 2.0 BY SOPEXA

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An event which brings together for the 1st time specialist food bloggers and community platform decision makers. The round tables will provide answers on how a solid Web 2.0 strategy can accelerate international business developement.

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EVENT HIGHLIGHTS

50 YEARS OF INNOVATION

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In 2014, SIAL will celebrate its 50th anniversary. A unique anniversary that will be properly celebrated with entertainment in the halls, the presence of 50 top international chefs doing their shopping at SIAL, and a Light & Sound Show on the SIAL esplanade on Monday 20 October from 5PM to 8:30PM. The perfect moment to meet the SIAL community!

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2014

FACTS & FIGURES

SIAL PARIS 2014:

COME TO PARIS, MEET THE WORLD 150,258 trade only visitors, 63% international

Visitors by activity

6% OTHER EUROPEAN COUNTRIES 4% NORTH AMERICA

31% EUROPEAN UNION (EXCL. FRANCE)

37% FRANCE

6% MIDDLE EAST 4% SOUTH AMERICA

5% AFRICA

18% Foodservice

4% Services

54%

Retail

7% ASIA-PACIFIC

24%

Food Indutries

SIAL PARIS 2014 FACTS AND FIGURES

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Trade Fair:

Halls:

Paris Nord Villepinte

Event Date: 19th – 23rd October 2014

Address:

B.P. 68004

Organizer: COMEXPOSIUM

95970 Roissy

SIAL Paris 2014

A professional trade show organizer, is

CDG Cedex

tasked to showcase the latest products,

Frequency of Show: Biennial

services, trends in food-beverage, industry.

Venue:

Parc des Expositions de Paris-Nord Villepinte, Paris, France.

Opening Times: October 19th - 23th, 2014

All day

0930 - 1800 (1700 on Thursday)

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Fair Profile: SIAL is the most appropriate place to explore, discuss, sense, anticipate, and adapt to fast changing markets.

SIAL has become an effective business arena and a place to anticipate and highlight innovation, to interpret trends and initiate new food fashions and reflects the perpetual change evident in food markets.

2014

FACTS & FIGURES

5,890+ EXHIBITORS 150,258+ VISITORS ENTRIES 48,000+ SQM, 8 HALLS

SIAL PARIS 2014 FACTS AND FIGURES

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Event Highlights: • La Cuisine by SIAL • World Tour by SIAL • IN-FOOD Centre • SIAL Innovation • SIAL TV • SIAL OFF

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• 50 years of innovations

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Target Visitors: Manufacturers, importers, and wholesalers of: • Food and drinks • Catering technology • Retail technology/shop fittings • Suppliers of services for the catering sector • Food retail trade • Trade agencies • Supplier of specialities • Suppliers of fresh convenience products 17

2014

FLOOR PLAN

MEDIAS ................................................................ +1,500 JOURNALISTS +5,000 PRESS MENTIONS INNOVATIONS ................................................................ +1,000 CANDIDATE PRODUCTS +400 SELECTIONS +15 MAJOR AWARDS

SIAL

QUALIFIED VISITORS ....................................................................... +150,000 VISITORS +200 REPRESENT COUNTRIES +100 OFFICIAL DELEGATIONS

PARIS 2014

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2014

FLOOR PLAN

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EXHIBITION

FLOOR PLAN

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2014

COVER STORY

AT 50, SIAL REINVENTS ITS FUTURE Nicolas Trentesaux, SIAL GROUP Director, insists on the benefits of this major event in October, which further consolidates SIAL’s position as an agrifood industry partner supporting companies in their export strategy.

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50 years after its creation, how does SIAL move forward?

“Since 1964 SIAL has become increasingly international.

SIAL has become a brand; a unique relational experience in the global agribusiness world thanks to its universality, the concept has been adopted in key areas of the world, with editions in North America, Latin America, the Middle East, China and recently in South East Asia. Our added value consists in bringing our clients-exhibitors and visitors-worldwide growth opportunities, whatever their local or international activity.”

So SIAL PARIS goes beyond France's boundaries?

“This has been the case since its first edition. Today, with 200 represented countries, SIAL is indisputably on international event, totally geared towards export. Exhibitors ore coming to create new export opportunities, with a view to increasing their turnover.”

So SIAL PARIS goes beyond France's boundaries?

“This has been the case since its first edition. Today, with 200 represented countries, SIAL is indisputably on international event, totally geared towards export. Exhibitors ore coming to create new export opportunities, with a view to increasing their turnover.”

What is the return on investment for an exhibitor?

“Our clients ore rigorous pro fessionals; most of them come from the world of industry. They appreciate the facts and extrapolations. To answer your questions I will stick to the data. In a recent study, SIAL PARIS 2012 exhibitors stated that their participation at the fair generated increased turnover of 5.6 months.”

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SIAL has now become a brand. What does this bring to your clients?

"We promote the SIAL brand. This means that exhibitors and visitors will find their benchmark and improve their return on investment from the moment they take part in SIAL fairs throughout the world. We work hard to offer a highly specialized network for the area where they want to develop their business, and to help them approach importers, distri butors and the major Food Service players.”

Does the economic context have an influence on the level of participation in the next SIAL PARIS? “When the economic situation is tense, companies concentrate on essential activities. We are proud to state that our offer creates the some interest among the exhibitors. For many years our clients have included SIAL PARIS in their event calendar and we would like to thank them for their trust.”

What makes SIAL a different event?

“Our development is based on many promises. The first is to propose a real export plat form for our clients. The second relies on innovation. We confirm our trend watching and innovation spotting role. Finally, the third promise is constantly evolving ambition: to become the world's biggest international network. It makes a big difference to our clients. Our approach is to multiply commercial opportunities, sharing at the some time the fun involved, intimacy, within a common interest community. If I could use an analogy, I would soy that we would like to become the world's leading international network of agribusiness.”

2014

COVER STORY

France is today the largest exhibiting country at SIAL PARIS, and we are working hard with ministries and associations to promote the French sector and reinforce the visibility of France. | NICOLAS TRENTESAUX

Do you have the international legitimacy to achieve this?

“This community already exists in the SIAL teams. We meet 280,000 visitors and 12,000 exhibitors in 6 international subsidiaries. We benefit from the cultural richness that comes from 75 nationalities. We are in constant contact with clients from all over the world and the main world media. This means we have unique expertise in the sector and the legitimacy to share it. Our profession is to be the 'Think Tank' of the sector, facilitating connections between agribusiness experts. Our ambition is to make SIAL club alive every day and to enable continuous exchanges within this community.”

What role will innovation take in the next SIAL PARIS 2014?

"Innovation has always been united to the SIAL image.

This is why we have put special emphasis on this magazine. Since 2012, we have decided to go further, bringing more content to exhibitors and visitors. We have carried out an international study, with the sponsorship of TNS Sofres. The goal is to identify emerging trends in terms of food behaviour. The results will be presented in 2014 at SIAL PARIS. We will evaluate them, at the same time, with an important press campaign that will contribute to SIAL brand awareness and make us more attractive for exhibitors. The stronger the SIAL image, the better our networking process will perform.”

Does SIAL PARIS remain a privileged place to meet the French agribusiness industry? ”Of course. France is today the largest exhibiting country at SIAL PARIS, and we are working hard with ministries and associations to promote the French sector and reinforce the visibility of France. The offer of the French sector is of great interest to our international visitors. The level of bookings show there is real interest in the SIAL 's 50th birthday!”

What's new in the 2014 edition of SIAL PARIS? “We have created an edition that is more ambitious and more complete, as it integrates 'Equipment, Technologies and Services'. Professionals in the sector have decided to enjoy the specialized business we can bring them, and we have met their expectations. We are also going to give more visibility to fresh products, through improved valori zation of the fruit and vegetable sector. Visitors and exhibitors will discover plenty of entertainment to celebrate the 50th anni versary of SIAL. Also new is the World Tour by SIAL. We have asked 30 journalists from all over the world to come and highlight the main consumption trends in their countries. Maintaining the benchmarking spirit, we will present 'Foodies 2.0 by Sopexa' on 20 October on SIAL TV. It is about decoding social web trends, with key sector players taking part. "

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2014

FEATURED

EUROPEAN HALAL MARKET WORTH AN ESTIMATED

$30BN

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Currently, the largest muslim population in Europe is in France (an estimated 4.7 million) and its Halal market is worth an estimated $8 billion.

T

he European Halal market is an increasingly

including television advertising. As a result, the market has

analysis, in the last few years the European Halal

launched. Supermarkets, hypermarkets, and other specialty

important food segment. According to industry

grown on average by around 15% per annum. Today, the current Muslim population in EU-28 is estimated at 20 million.

Currently, the largest Muslim population in Europe

is in France (an estimated 4.7 million), and its Halal market is worth an estimated $8 billion. In this context, France is considered the hub of the Halal market in Europe.

Although the European Halal market is relatively

seen further development, with new retail products being retail chains are now devoting more shelf space to these

products. Although the majority of Halal foods are currently sold as meat and deli products, the demand for grocery

products is rising. Historically, the range of grocery products has been relatively basic. However, new products such as

processed foods, confectionery products, and frozen readyto-eat meals have begun to enter the European markets.

Halal is seen as a religious attestation and not,

large – it is estimated that the market generates $30 billion in

strictly speaking, a sanitary or phytosanitary requirement.

population originates (mainly) from North Africa, UK’s from

Halal certification to the extent that it has designated the

annual sales – it is also fragmented. The French Muslim

the Indian subcontinent, Germany’s from Turkey, while in the Netherlands the Muslim population originates mainly from Morocco, Turkey, and Indonesia. The regional differences

reflect heterogeneity of demand, which must be taken into

account when looking at each country as a potential export market.

Europe has seen Halal food products on supermarket

shelves for a while, but in the last three to four years there has been an appreciable increase in marketing efforts,

22

For example, in France the government is only involved in three main mosques as the only distributors of permits for

Halal slaughter. In other respects the government does not

participate in the regulation or enforcement of Halal-labelled foods.

Credit: Halalfocus.net

2014

FEATURED Photo: www.slightlyepicurean.com

THE HALAL GUYS:

CASHING IN ON STREET CRED

S

ome empires are managed from a distance: in corner offices, from cellphones on beaches, under palm fronds while being fanned by servants. Hesham

Hegazy, the General Manager of the Midtown street-food empire the Halal Guys, prefers sitting by a window at a

Starbucks at West 53 Street and Sixth Avenue, where night rd

after night he can observe his street-cart workers as they

serve platter after platter of chicken and rice for ever-replen-

ishing lines of customers.

One recent evening, Mr. Hegazy, 54, wearing a

traditional kufi, sat with a coffee at one of his regular tables, with two Halal Guys carts within sight across the way. He will sometimes sit there late into the night. "To watch the

But things are about to change for the Guys. More

than a decade after three Egyptian men switched from selling hot dogs from their Midtown cart to serving Halal food to Muslim cabdrivers, the Halal Guys are about to become a

fast-food chain. The company founded by Mohamed Aboue-

lenein, Ahmed Elsaka and Abdelbaset Elsayed - signed a deal with Fransmart, the restaurant franchise consulting firm that took Five Guys Burgers and Fries from four locations in

Northern Virginia and helped turn it into a chain with more

than 1,200 stores and more than $1 billion in sales last year.

Qdoba, a Mexican food chain, is Fransmart's other success story.

Within a year Fransmart hopes to open Halal Guys

guys," he said, gesturing to the scene.

outlets in Los Angeles, along the East Coast, across Canada

best-known food-cart businesses in New York City with a

locations, as well as a presence in Europe.

Mr. Hegazy manages one of the longest-running and

style best described as old-fashioned. He receives email but almost never responds to it, preferring to conduct business over the phone or in person at the coffee shop.

To proudly illustrate a story about the Halal Guys

being the first Halal cart to secure a trademark, he made a fast phone call in Arabic; moments later, a boyish-looking

young man appeared at the table with a takeout bag bearing the logo as proof.

Before Mr. Hegazy arrives in the evenings, cart

workers have been known to set out cones to secure him a

parking spot on Sixth Avenue. The Halal Guys know how to work the street.

47

and in the Middle East. The five-year plan is for 100

The other day, a customer eating lunch from the

Halal Guys offered his opinion on the news. Anthony Greco,

26, who works in finance, was sitting on a sun-baked granite bench near the Museum of Modern Art devouring a platter.

He said he had "no doubt" the franchise would be successful.

"I think it is a staple of New York, so it's going to be differ-

ent," he said. "Me and my boys come in from Jersey, through the tunnel, on nights just to eat it." But Mr. Greco conceded that part of the appeal was the atmosphere. "It will lose

something," he said. "You look forward to eating it on the street."

Credit: Nytimes.com

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2014

FEATURED

Photo: www.denaihati.com.my

Malaysia’s Halal Commitment ....................................................................................................................................................

JAKIM’s Halal Hub Talks About Maintaining High Standards and the Resulting Benefits and Trends.

M

alaysia’s Department of Islamic Development,

own. The latest regulations are exhibited in the MS1500:2009

movements of the global Halal industry in

sectors: meat, cosmetics, etc. H-mag spoke with JAKIM’s Halal

JAKIM, started one of the most important

2003 by creating a comprehensive set of Halal standards that

companies must clearly follow to be able to become certified to market and sell products and services as Halal. With a well-

standards, with additional rules and laws added for different Hub director, Hakimah binti Mohd Yusoff, about Malaysia’s

Halal industry today and what that means around the world.

“For Muslims, Halal is a basic religious requirement

organized example, the world quickly took notice and started

regarding lifestyle. However, nowadays it has grown beyond

learn and develop improved standards as well as updating their

safe, and better quality products,” points out Hakimah. Halal

to follow. Since then, Malaysia has been helping organizations

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that as people realize it is also a way to identify hygienic,

2014

FEATURED

isn’t just for Muslims. It can be used my all peoples to lead a

everyone certified in Malaysia. Exporting using Halal

as a benchmark to ensure the important things that many

reputation that precedes it across borders.

prescribed, healthy lifestyle. For the industry, it can be used

consumers are looking for: assurance, safety, consistency, and

certification from JAKIM has become easier due to the

This reputation is also taken very seriously, and

consideration.

infractions are dealt with seriously and swiftly. In 2011,

about companies striving to keep up? Hakimah explains, “We

unrecognized Halal logos or certifications with severe or

Maintaining high standards is good for regulators, but what

create practical standards the industry can adapt to within reasonable democratic initiatives between JAKIM and the

industry itself. We also provide education and assistance for

existing and struggling companies to become certified and stay that way.” These programs include seminars and Halal clinics,

standby expert consultants to answer important questions, and meetings to discuss updates and changes.

Companies abroad and within Malaysia have started

to really seize these opportunities to build lasting Halal

enterprises. “For example, the state of Johor will soon see the completion of a Hershey’s Chocolate facility,” states

Hakimah. Existing and new international companies like this are becoming an increasing trend in Malaysia as they realize

laws we passed prohibiting the use of false, expired, or

direct consequences. JAKIM even goes as far as to collaborate with city and community authorities to crack down on cases fraud or discrepancy. Hakimah explains further, “We are not oppressive with our regulations, however. We know

that a large number of people do not commit these offenses

maliciously. Many offenders do so out of plain ignorance of the laws and standards. Some also do it because they don’t realize how serious we enforce it. They think it is a small

matter that is easily overlooked, but it is not. We prefer to dole out appropriate punishments while also focusing on

education and ways to solve individual issues. With that said, malicious offenders beware.”

The world is embracing Malaysia, and Malaysia

the benefits of Halal certification and the approachability of

is reaching out to the world. This exchange of supply and

are also becoming a large amount of the applicants for Halal

standards and the cooperation that Malaysia has sought

the process to become certified. Pharmaceutical companies

certification. However, safety and assurance is important to

JAKIM, so analysis and certification of medicinal ingredients may take some time. This hasn’t been a discouragement as

companies are now recognizing that high standards benefit

demand is made possible by JAKIM’s dedication to elevated out with the international Halal community. Even though

Malaysia is leading the charge; education, standardization, and commitment are the pillars of a vision everyone in the global Halal industry can get behind.

For Muslims, Halal is a basic religious requirement regarding lifestyle. However, nowadays it has grown beyond that as people realize it is also a way to identify hygienic, safe, and better quality products world. |Hakimah yusoff In the picture : JAKIM’s Halal Hub Director, Hakimah binti Mohd Yusoff

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2014

COVER STORY

Becoming the Life of the Halal Party

Rico Food Industries is Setting a Halal Sweets Trend

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L

unas Kulim, Kedah is home to the production facilities

Alex Chee, managing director of Rico Food. He continues,

snacks, Rico Food Industries Sdn Bhd. The company’s

getting certification can be tough, it becomes worth it.” Rico

of one of Malaysia’s hottest makers of sweet treats and

history is marked by quick development and strong vision, and only has plans to continue on that path. Started in

1992 in packing, their manufacturing was up and running in as little as a year later in ’93. This success soon caused

expansion to Sabah and Sarawak, and further led to a quick development in 1995 to exporting.

Over a hundred products later, they are still creating

delicious quality treats; all of which are Halal. “The Halal industry is great and growing because more and more

countries are learning about it and Halal certification,” says

26

“This makes exporting around the world easier. Even if

Food has several different lines of products: chocolates and

sweets, jellies and puddings, cereals and snacks, and toys and candies. Each product within these lines is Halal, and the

company is always brewing up new tasty ideas. Part of Rico’s strategy is to do thorough research and taste testing to find out what people really like and what are the new trends. If

something looks sure to please the public, the company will get the equipment and techniques it needs to go into full

swing production. Their current best sellers are their jellies and puddings. Made for goody-bags, parties, and ordinary

2014

COVER STORY

We talk to people about our products and our processes, and then we tell them we are fully Halal certified. This has helped to bring us new international customers in a shorter time. |alex chee

enjoyment, these fun-sized or tube-shaped treats make a great and easy addition to many events or occasions.

Variety and quality have gained them a large consumer base,

but it is their Halal certification from Malaysia that seals the

deal when abroad. Chee explains, “We talk to people about our

distributors of their quality and dedication to providing that

quality over and over again. Halal certification is another way

to get their foot in the door to reach consumers and prove they are ahead of the competition.

With so many tasty and fun options for confectionaries,

products and our processes, and then we tell them we are fully

snacks, and toys combined with such ambition and

customers in a shorter time.� This may also be due to the

exports are steadily growing. Opening doors that cross borders

Halal certified. This has helped to bring us new international increasing awareness of the benefits of Halal products. Halal

has shifted its focus from a religious aspect (which is obvious) to the more universally beneficial aspects such as safety,

cleanliness, quality, and consistency. These characteristics are

a big part of what makes Rico Food Industries so proud of their myriad of goodies. They know that their Halal certification

also shows consumers that their products meet certain criteria for cleanliness and safety. They can also assure retailers and

commitment, it is little wonder why their Malaysian base and

is a huge opportunity that all great companies wish to achieve, and Rico Food Industries is setting an example from Malaysia.

Paying attention and being a trend setter is also extremely

important, and Rico Food is making sure to stay ahead of the

curve not just in taste and price but Halal as well. Sugar and

Halal and everything nice really have laid the groundwork for Rico Food Industries to remain on a candied road to success.

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your trusted source

For Halal Certified Corn ........................................................................................................................................................

Mascorn growth for a wide range of Hybrid F1 subtropical and tropical growing sweet corns supplying throughout the year.

M

arine Gold Marketing - Your Trusted Source For

Halal Certified Corn written by: write201 All around the world, billions of people live their lives

by the tenets of Islam. One of these tenets is the need to consume foods which are Halal. This requirement is taken very seriously by many people, and because of this high demand for foods which are Halal, there is a great need for companies that grow and produce foods that are Halal compliant.

One of the most respected and well known of these Halal food

production companies is Marine Gold Marketing Sdn Bhd. This

is a Malaysian based company, and they produce delicious and nutritious varieties of super sweet fresh corn which are fully Halal certified.

We will speak much more about this company, but first let us

answer some questions relevant to the subject at hand. What is Halal, and what are Halal foods? How are Halal products to be handled to be considered Halal compliant? How does this relate to Marine Gold Marketing Sdn Bhd, and what are some of their products? Let us consider these questions

What is Halal, and what are Halal Foods?

Halal is a word from the Arabic language, and it translates to

permissible or lawful. Halal foods are foods which are permissible

to consume under Islamic guidelines. These guidelines include such things as what types of animals can be consumed, how

these animals are to be butchered and prepared, what other

types of foods should be consumed, and how all types of foods should be handled in order to preserve their cleanliness.

How are Halal Products to be handled to be considerd Halal Compliant?

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Once the Halal foods have been selected, it then becomes

time to process, package, and in many cases to ship these Halal

foods to other countries. During the processing of the food, it is necessary to make sure that all of the equipment used

to prepare the food is Halal compliant. This includes things

such as vegetable cleaning equipment, freezing or sanitizing equipment, containerizing equipment, and anything else that the food could come into contact with. Once prepared and

packaged, this Halal food must be protected from coming into contact with any non-compliant foods or substances during the shipping process.

2014

At the same time, the facility as a whole should be Halal

compliant, being free of contamination and non-Halal substances and foodstuffs.

Personal hygiene is another important aspect of Halal food

production, and to this end employees of any Halal compliant food production facility must maintain good hygiene.

How does this relate to Marine Gold Marketing Sdn Bhd, and what are some of their products?

COVER STORY

Marketing exports up to 150,000 tons of corn annually to many different markets on most continents.

As a Halal compliant producer of high quality corn, Marine

Gold recognizes that there exists huge demand for this product in

many more markets, and they stand ready to meet this demand in areas such as Europe and the Middle East in the near future.

Any organization with a need to source high quality certified

Halal foods would do well to consider Marine Gold Marketing as a great option.

Marine Gold Marketing Sdn Bhd is located in Malaysia. As

such, they fall under the authority of JAKIM, which is an arm of

the Malaysian Government. The mandate of JAKIM is to certify companies, facilities, and processes as Halal compliant, and since 1997, Marine Gold Marketing has been JAKIM certified

as fully and completely Halal compliant. Many of the foods produced by Marine Gold are vegetables, which are Halal by definition, but the certification means that all of their processes,

facilities, and shipping methods can be trusted to be true to all of the tenets of Halal.

Marine Gold Marketing produces many fine products, and

one of the most popular is their sweet corn. This corn comes in

both organic and normal versions, and this product’s popularity is attested to by the breadth of its distribution. Marine Gold

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SCC, a Company with You in Mind from A to Z

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ocated near a parking lot on a side road whose name

pancakes, doughnuts, teas and coffees, and chocolate drinks.

Holdings Sdn Bhd, a company that is a ray of sunshine

they also listen very closely to what consumers want to

means “Rain Street” in Kuala Lumpur, Malaysia is SCC

in a Halal industry that has many different approaches to the expectations of customers. What makes SCC unique is their

pledge to the highest quality and customer input. Whether it is supplying quality, imported equipment from the US, Canada, or

Europe; customizing their delicious spice blends to a customer’s needs and tastes; or creating an animal feed to the desired specs, SCC goes the extra mile to make sure it is ahead of the competition as well as setting an example.

SCC Holdings was started in 1972, and originally

consisted of a quality food-service equipment division and a high-spec animal health product division. These are still in operation today, but they are now joined by a factory producing

premixes under the Cook Master brand name for a variety of different dishes such as chicken rice, fried chicken, waffles,

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Malaysia is a Halal hub, and many areas around the world already know about the quality of JAKIM certification. | Adam Cher

Each of these three divisions focuses on excellence; however, customize for their market. Great effort is exerted to make sure equipment is ordered to spec, animal feed is formulated to achieve the consumer’s goal, and the factory adjusts the recipe

of a certain product to match requests. This is backed up with expert advice in each area: equipment and recipes can be tested in the SCC laboratory kitchen with a professional chef, and

animal products are tested and formulated with the assistance of a fully-trained and very experienced veterinarian.

On top of all this wonderful accommodation, SCC

Holdings Sdn Bhd has certified all their factory products Halal.

Certified for a little over 3 years now, SCC is proud to become part of an important wave of industry standards. “Malaysia is

a Halal hub, and many areas around the world already know

about the quality of JAKIM certification. This has helped us to

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formulate a plan to begin exporting to nearby countries and

than our competition. We provide the hardware and the

Adam Cher Lip Chun, one of SCC’s executive directors. This has

what will get the best quality, the best results, and along each

attending international trade fairs in the next few years,” says

been an important trend across many countries with recognized

Halal certification, and SCC is keen to start. “We are using our Halal advantages, and we are proud to be Halal,” Adam Cher explains further.

Due to their commitment to quality and easy-to-use

products, SCC looks forward to future growth as they quickly expand into exporting. “We have high expectations because we have a high belief in the quality and one-stop nature of

our products combined with our plan to create a strong base

in Malaysia that reaches out to as many other countries as possible,” remarks Francis Cher Sew Seng, Managing Director

software to create a holistic solution and the inside track on step of the way through a customer’s production.”

With a real knowledge of what Halal means and

where Halal food services are going, SCC Holdings Sdn Bhd is making the most of its Halal certification to create a business model that reaches out to all types of customers that believe

in the same quality goals and methods. As they are happy to supply all the big brands such as McDonald’s and Starbucks,

they want to create and be a part of new avenues and trends locally and, soon, abroad. They have a complete approach, and it is sure to take them to new heights and new places.

of SCC. He continues, “We are dealing with so many different

customers, so in my opinion we know the food business better

We are using our Halal advantages, and we are proud to be Halal. |Adam Cher

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Palm Oil and Milk Products

Make Powerful Exports

........................................................................................................................................................

Expanding into China is advantageous for Erapoly as they will inherently have an edge in the market. This advantage is chiefly led by their quality palm oil and powdered milk products.

Y

ou need more than oil and milk to complete most

want more easy sources of milk to drink.”

of products that makes Erapoly Global Sdn Bhd

moves forward. The Halal Industry is gaining more and

recipes, but they are part of the perfect combination

a successful global exporter as well as Malaysian notable.

Exporting since 1997, Erapoly’s complete line of products

also includes plastics and soaps. This amount of success and

adaptability has come from Erapoly’s foresight and hard work to be high quality and Halal certified, and has given them the experience to be able to have a list of destinations growing to over 70 countries from all corners of the globe.

“The Halal industry is huge; and with Malaysia being a

pioneer, a frontrunner of Halal certification standards, it gives our certified products a competitive edge,” says Erapoly’s

business development manager, Mr. Tey Chee Shin. All of

Erapoly’s products are Halal certified by JAKIM or meet Halal requirements. The Middle East and Europe have thus become easily open to Erapoly, and have contributed to its ability to export so heavily and continue to grow.

However, as China’s middle class increases and Southeast

Asian countries improve their economies, Erapoly wants to stay alert to leads and trends. “We want to put a good portion of

our future focus on China and Southeast Asia. Capturing these growing markets is important,” explains Shin.

How does Erapoly plan to do this? To really comprehend

their motivation as well as their plan, consumers and investors alike should appreciate the ability for Erapoly to provide

quality and assurance on several levels. “We cultivate the raw materials for our products directly in Malaysia,” continues

Shin. “This allows us to assure price, quality, and therefore

competitiveness.” Expanding into China is advantageous for Erapoly as they will inherently have an edge in the market.

This advantage is chiefly led by their quality palm oil and

powdered milk products. Shin makes it clear, “Malaysia is

known for its premium palm oil production, and we are part of the wave of international export of this national product.

Powdered milk is a bonus because many more people in Asia

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All of this shows great promise and insight as Erapoly

more ground each year in ranges of billions of dollars, and

Erapoly is making sure to provide consistent and high quality consumables while becoming leaders in the areas of growth and opportunity. Halal Certification is becoming more and

more important as people recognize its ability to guarantee not just a religious concept, but a consistency of quality in

manufacturing, sourcing, and distribution. Erapoly makes this

an important part of their Malaysian identity as well as part of

their commitment to consumers; fast and focused on satisfying needs.

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The Halal industry is huge and with Malaysia being a pioneer, a frontrunner of Halal certification standards, it gives our certified products a competitive edge. | Tey Chee Shin

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Rockey Food Sdn Bhd has ambition in Asia

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S

ince being established in 2012, Rockey Food Sdn Bhd has made impressive progress in the Halal snack food industry, and has proven to be a welcome addition to the market.

As a DagangHalal genuine seller, they are certified Halal, and

have been since the very start of their operation. Indeed, this relatively new company is proud to say that every product in their line is Halal, and although they have only been in business for the past two years, this is clearly an ambitious company with interesting plans for the future. Based in Malaysia, it is highly

likely that they will soon look to expand their business past those borders to neighboring countries in Southeast Asia.

Rockey’s main business lies in the manufacture of

high quality corn, cereal, seed, and bean snacks. Their product

lines are divided into four main sections: kuaci (seed), peanut, bean, and a more generalized “snack� product line. Items such

as coconut-flavored kuaci and kuaci wangi, as well as salted

peanuts and chili broad beans are popular items, and have helped this young company build a good reputation.

Of particular interest though is the snack food line,

including as it does an interesting and innovative range of

products which show great potential, and should prove popular

with a wide demographic. Consisting of two branches; chocolate

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Rockey Food Sdn Bhd are also notable for their use of innovative manufacturing techniques, and these have resulted in probably the most notable product in their range, the cereal puff with chocolate filling.

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snacks and corn snacks, the company has managed to create

some great options for the satisfaction of both sweet and savory tastes.

The Rockey Piano Chocolate Biscuit is a basic but high quality chocolate biscuit product, with other items such as the Star Chocolate Absorbing Snack providing something a little more complex and interesting for the consumer with a sweet tooth. For the customer who is looking for something more savory, there

are two varieties of Corn Twist - one flavored with BBQ curry, the other with spicy chicken - which are a particular highlight.

Also worth mentioning are the cheese-flavored Rockey Rings.

Rockey Food Sdn Bhd are also notable for their use of

innovative manufacturing techniques, and these have resulted in

probably the most notable product in their range, the cereal puff with chocolate filling. This product is made using a specialized vacuum technique, which allows the creamy chocolate center

to stay intact whilst ensuring that the outer corn layer remains

pleasingly crunchy. Coming in an 80g bag, and with a modern and stylish pack design, the product is especially good for the youth market.

With a good start behind them, and a solid product

range with which to move forward, this does appear to be the

beginning of an exciting time for Rockey Food Sdn Bhd. One of their main clients currently is the Malaysian Giant supermarket

chain, and their plans for the next few years include export prospects for neighboring Asian countries, where a market

for certified Halal snack foods has been identified. In terms of the capacity of the company to grow, their current production

facility has a footprint of 8000 square feet, but they say that

Rockey’s main business lies in the manufacture of high quality corn, cereal, seed, and bean snacks.

they are well placed to grow in accordance with demand. They are most certainly one to watch.

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Supplying the World with Delicious Munchies

..........................................................................

There are so many markets you can penetrate with Halal certification. It really is becoming a must. | bernard lee

S

nacks are really taking the world by storm as more

and more people want quick and easy food to get them through the day between meals. Lots of companies

recognize this, and are moving in on the trend. However, it

takes a certain edge to make it to the next level. Win Win Food Singapore Pte Ltd, also known as Win2, has been creating

unique snack products since 2005 that are all Halal certified in Malaysia, and have created that edge in more ways than one.

What makes Win2 Halal snacks special? First is just the

outright uniqueness of most of them. For example, Win2 makes potato crisps that are not your standard chip, but are actually in the style of very thin biscuits. This allows them to create a

pleasantly surprising texture and flavor profile. This is Win2’s

current hot-seller. Their crisps come in three flavors: barbeque, tomato, and veggie.

The second thing that stands out about Win2 snacks is

Every part of their products and methods is an important

factor to Win2’s success, and they make sure to keep it that

the quality. Their cookies and wafer rolls are delicious, and

way. This has led to exports expanding to over 30 countries

products. Consumers can also trust that the quality will always

acknowledge that being Halal certified has made it easier.

certification, on top of being Halal certified in Malaysia. They

“There are so many markets you can penetrate with Halal

supply the best snacks possible as quickly as possible for as low

the difficulties of certification, he replies, “Halal certification

Another reason Win2 products have so many fans is because

want certified products. It must also be a proper, recognized

Win2 is always looking for better ingredients to improve their

in the Asia Pacific region alone, and counting. However, they

be there. Win2 works had to maintain HACCP and ISO 22000

Win2’s executive director, Bernard Lee, explains further,

maintain the best automated equipment available to continue to

certification. It really is becoming a must.” When asked about

a cost as possible.

may be hard, but nowadays most supermarkets and retailers

of the complete creativity and care that goes into the details.

Halal certification. Not just some random accreditation.” Even

The fish crackers are fun for kids of all ages (including the child

built their factory in the Malaysian state of Johor. This made it

crispy, and the bread snacks are cut at just the right angle. Even

This advantage was properly planned for and executed.

Every bag of their over 50 products is bright and descriptive,

and JAKIM is the most trusted worldwide,” points out Lee.

The shape of each product is a detail that is not overlooked.

though they are a Singapore based company, they cleverly

inside most adults), the wafer rolls are elegantly furled and

easier to apply for Halal certification from JAKIM in Malaysia.

the packaging is made to hold the gaze of hungry consumers.

“Companies with Halal certification really have an edge,

and enticing.

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Not only do they have a Halal edge, but this has created two

neighboring countries to call home; and that makes for a very strong foundation.

Win Win Food Singapore is continuing to focus on the

uniqueness and quality of their products while concentrating

their sales efforts outwards. They are growing and prospering,

but we all win with Win Win snackin’: tasty, special treats; low price; and Halal assurance.

Halal certification may be hard, but nowadays most supermarkets and retailers want certified products. It must also be a proper, recognized Halal certification. |Bernard Lee

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Korean Halal Beverages Have Power…

and Pulp. Yum!

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Powerful Beverages sends its delicious drinks to many countries around the world, but its certification is important in South Korea, too. South Korea’s Muslim and other Halal consumer populations are growing quickly every year.

P

owerful Beverages (P-B) is a new addition to the

long-established and already-diverse South Korean corporation, Powerful Group. Introduced in 2010,

Powerful’s beverages have already made a huge splash at

several international food & beverage expos. This successful and sudden impact was made possible by the holistic

approach used by Powerful Beverages. Their line of products was developed to delight palates and increase the trend for premium, healthy, pulp-rich drinks as well as high-quality,

smooth energy drinks. The other key to success was Powerful’s insight to get Halal certification from the Korean Muslim Federation (KMF).

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Powerful Beverages offers four flavors of pulp-enriched

drinks: orange, peach, pear, and pineapple. They also have five flavors of aloe vera based drinks: original, peach,

pineapple, strawberry, and yogurt. P-B also has a variety

of energy drinks: blue, red, yellow, and mojito. All of these are certified and recognized as Halal. Anvar Abdullayev,

director of P-B, explains, “Halal is growing, and the world is

becoming more and more globalized with the internet. More people are searching for ‘Halal’ to find products that have

certification.” Powerful Beverages sends its delicious drinks to many countries around the world, but its certification is important in South Korea, too. South Korea’s Muslim and

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other Halal consumer populations are growing quickly every year. This means their many quality and Halal certifications

help to meet customer expectations wherever P-B drinks are distributed. Increasing the number of people that can easily recognize your products and their quality is an obvious

strategy for success, and Powerful Beverages is making sure to do just that by ensuring people of their Halal status.

However, it isn’t just about quality for Powerful Beverages.

Another big attraction is the lifestyle and image that their products suggest. P-B makes it obvious that healthy and

delicious doesn’t have to be boring. All their drinks come in sleek, eye-catching packages that make you look good

while you enjoy them. The natural beverages bring flavor

Halal is growing, and the world is becoming more and more globalized with the internet.

More people are searching for ‘Halal’ to find products that have certification | Anvar Abdullayev

and swagger to the kitchen, the café, or any nighttime

fun destination. P-B certainly caught people’s attention at ProdExpo 2014 in Moscow with hundreds of pleasantly surprised beverage enthusiasts and buyers loving the

Powerful experience. The video can be seen on the P-B website.

Everyone is looking for several important things in the

products of today. Powerful Beverages makes sure to hit as

many of them as possible and is always looking to add more: quality, looks, taste, variety, health, and Halal. Customers can enjoy top-of-the-line, healthy juices with the safety

and assurance they need while at the same time living the Powerful lifestyle they desire. P-B is making Halal drinks

cool, and increasing the enjoyment of the lives of its excited liquid-loving Halal consumers.

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halal meats to you

from south america

F

or over ten years, South American Products

and satisfaction. Close to 50% of Brazil’s meat exports come

connecting with only the most flexible and capable

located, Itajaí. This allows Sapi to have an easier global

International, or Sapi, has been committed to

meat and egg producers to meet client specifications and

needs. This is combined with over twenty years of combined experience in food-export and optimization consulting.

Therefore, Halal was a natural part of Sapi’s early development, and has led to a long-time membership with the Arab Brazilian

from the very port city that Sapi’s production facilities are

reach, and is why they are able to supply over 40 countries

around the world. Almost since the beginning, many of those countries included large areas of the Middle East, a very valuable and important market for Halal products.

Sapi’s Halal meat products are made to satisfy the

Chamber of Commerce.

specifications of a gambit of consumers. Every part of the

Ana Carolina S. Seminotti, sales representative for Sapi. That is

meet expectations. Succulent wings, boneless or bone-in

“Nowadays Halal is getting more and more popular,” says

certainly putting it lightly as the worldwide Muslim population is over 2 billion and increasing, let alone the fact that many

non-Muslims also look for Halal products as a way to assure

certain quality and standards. Such a large potential is created to the tune of US$600 billion every year, and growing. Sapi

has made sure to tap into such a valuable market by providing Halal products that customers can identify with quality, value,

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chicken is prepared, except the head, in different ways to breast, thighs and leg quarters, hearts, livers, and whole

boneless chickens are just some of the well-cut pieces made to order. They also professionally carve ducks and beef to meet

international market standards. They also provide quality eggs in several frozen, liquid, and powdered forms.

vSapi’s Halal quality is matched by their commitment to

other consumer requirements. The company also has received

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HACCP certification, European Union trade certification, ISO 9001:2000 certification, and has also registered products as organic. These standards are also maintained by their distributors and transporters until they reach their final

destination. This is the edge that Sapi has, to monitor and consult along each step of the way so as to maintain their

products’ quality and standards. Consumers can trust that a

Sapi product will meet many more expectations than common producers.

Sapi works hard to bring the world quality Halal

meats that are fit to spec and fit all budgets, they quickly and safely maintain their products through the pipeline, and they are Halal. The attributes of an international meat company are second nature to Sapi, and the company’s growth and future are Sure And Positive, Indeed.

Sapi’s Halal quality is matched by their commitment to other consumer requirements. The company also has received HACCP certification, European Union trade certification, ISO 9001:2000 certification, and has also registered products as organic.

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Now You Know:

Your Favorite World-Class Halal Biscuits are from Malaysia

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P

erfect Food Manufacturing Sdn Bhd has been

introduce that these delicious biscuits are made with love.

brand name, Julie’s. With over 40 years of experience

Malaysia can make world-class products that are safe,

delighting snack lovers since 1982 under the famous

in making premium biscuits, crackers, and cookies, Julie’s has learned that it takes a complete approach to improve a company’s brand. “Every brand may have quality, but

we invite people to come and see us prove it,” Martin Ang, General Manager of Julie’s, exclaims.

Julie’s doesn’t just want to promote their delicious

treats; they want to prove to the world that Malaysia has

more to offer than other countries may know. Ang explains,

“We promote that Julie’s is a Malaysian product, and then we

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This love includes our workers as well as our customers.

socially responsible, and for everyone.” Julie’s production

facilities, located in the city of Alor Gajah, are visited each year by curious and excited groups that are eager to see

what make Julie’s so good. “We invite distributors, retailers, and their customers to come and see our facilities to prove

our cleanliness and quality claims,” says Ang. After touring the premises, patrons are quickly assured of the reasons

why Julie’s has HACCP, ISO 9001:2000, and British Retail

Consortium Food Standard certifications. They can also see

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the company’s Industry Excellence Award, given to Julie’s by

the Malaysian Ministry of International Trade and Industry in 2005.

but in the confidence they bestow in the public that Julie’s is

We promote that Julie’s is a Malaysian product, and then we introduce that these delicious biscuits are made with love. This love includes our workers as well as our customers.

Malaysia can make worldclass products that are safe, socially responsible, and for everyone.

areas of the world. It is no wonder that Julie’s is confident in

| Martin Ang

Since the beginning, Julie’s has also made sure to

have their products Halal certified with JAKIM. As part of

their philosophy to include love in their products, they want their customers to feel the love of being included. “Halal is

important to us, but we also want to reach countries that have a Muslim minority. Julie’s is for everyone,” clarifies Ang.

Including everyone and making them feel invited to

enjoy all aspects their products has led to amazing success for Julie’s. 2013 saw sales reach RM250 million (about US$78

million), with 40% of that coming from exports. The company has also announced plans to focus on maintaining the local

market as well as greatly increasing exports all over the world.

When a company builds its community, its country,

and its quality; its brand will grow with it. This approach has

made Julie’s what it is today, and will propel it into the future.

The strength of Halal products is not just in their quality,

mindful of the cornucopia of expectations that exist in different increasing their future exports. The world is quickly learning that Malaysia can create fine products and support the needs and specifications from countries far and wide. Julie’s has surely become a well-deserved pride of Malaysia.

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FEATURED

The Head of Halal Control EU Discusses Europe’s Halal Trends Vs. The World’s.

EUROPE AND THE WORLD: WHERE IS HALAL TODAY, HALAL TOMORROW?

O

...................................................................................................................................... nly recently has the global Halal Industry started

the bar high for what is necessary to become a Halal certified

elaborate jigsaw puzzle of different Halal stand-

fruition of the SMIIC (Standards and Metrology Institute for

to gradually fit together and cooperate like an

ards, cultures, supplies, and demands. This means that some

areas are moving forward while some are making impressive

strides to catch up. The main reason for this is the difficulties in establishing worldwide standardization. Slowly but surely the forces of will have started to come together to create an example for those to follow.

Since 2003, Malaysia has led the world in Halal

business. This was later followed by the much anticipated Islamic Countries) under the OIC (Organization of the Islamic Conference) in 2010. These groups have been

working to bring as many other compliant Halal authorities

from other countries together as possible under the umbrella of what are considered to be recognized and up-to-date organizations.

One of the places that are only now starting to

standards, and has been a beacon of progress in the interna-

awaken to the real importance and potential of the global

series of Halal Standards (now MS 1500:2009), Malaysia set

Mahmoud M. Tatari, is at the forefront of Europe’s Halal

tional Halal community. With the creation of the MS 1500

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Halal market is Europe. The Head of Halal Control EU, Mr.

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FEATURED

Halal is not just for Muslims, but is an Islamic system of permissible, beneficial substances for everyone. | MAHMOUD M. TATARI

Time is also needed for technology to catch up with

demands for Halal alternatives as lifestyles change and

improve, the income of Muslims around the world increases,

and variety expands. With uniform standards, technology has a better chance at meeting demand within the stated criteria.

More and more non-Muslim consumers are prefer to choose Halal food and products for their daily lives because of its high standard and safe.

This will then lead to better exposure for Halal products as

alternatives and consumer assurance increase. Once technol-

ogy and common standards have joined together in Europe, crossroad in Germany, where the Muslim population is

it is projected that in 10-15 years 80% of Europe’s exports

second only to France in the EU with about 4 million

will be Halal certified.

consumer protection agencies need to gain more confidence

international example: work together to achieve together.

“Halal is very connected to universal values such as corporate

rest of the world fly by. Halal businesses, certification

It is a standard against pollution and slave labor.” This, he

to educate consumers and each other on what it means to be

Halal is not just for Muslims, but is an Islamic system of

tion should truly understand it so that a complete and more

standardization is so important. “Politicians can create

gain a foothold in the hearts and minds in Europe, the world

means, and then facilitating a common standard,” says

follows.

Muslims. “Europe’s political atmosphere, markets, and

Europe’s strategy of today needs to follow the

in domestic Halal products,” Tatari warns. He continues,

Everyone involved must be part of the solution, or watch the

social responsibility, animal ethics, and health, among others.

authorities, and governments can learn and grow as a team

explains, is actually the past, present, and future of Halal.

Halal. Tatari reiterates, “All stake holders in Halal produc-

permissible, beneficial substances for everyone. This is why

efficient setup can be achieved.” Once standardization can

consumer confidence by really understanding what Halal

is ready to join them in the prosperity and cooperation that

Tatari. With a common standard, it is easier for new and

existing businesses to comply and follow trends. Some of

................................................................

Europe’s larger food market chains are already starting to regularly stock sizable Halal sections among their aisles.

However, the demand for local, quality, trusted Halal

products is outpacing this supply. This has led to more than 90% of Europe’s Halal certification requests being focused towards export to Asia such as the Middle East, Turkey, China, and the Southeast. This has left many domestic

products struggling to maintain compliance with outside countries as well as within.

Inspection and Certi cation Body Kobaltstr. 2-4, D-65428 Ruesselsheim, Germany Tel.: +49 6142 301987- 0 · Fax: -29 info@halalcontrol.eu · www.halalcontrol.eu

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Starting any business has its challenges, and restaurants are some of the most challenging of all. The risk involved in. is start-up is quite high, as is the amount of physical labor required to keep things going smoothly. Many fail for lack of estimating expenses and projected income and mismanaging resources, particularly that of staff and the flow of edible products.

Halal restaurants, much like other niche-specific restaurants, in come with their own set of challenges. When faced head-on, however, they can actually be tasks that are advantageous to the restaurant owner.

1 KNOW ABOUT ISLAMIC BUSINESS PRACTICES Learning how to conduct business according to Islamic law allows you to give customers, business partners, and everyone else their due rights as well as makes for good business. Many methods and examples of how the Prophet Muhammad S.A.W. conducted business transactions can be found in the Qur’an and the Sunnah. Clear, fair, and just dealings come to mind when thinking of how are suppose to handled our businesses and interact with customers.

2 LOOK FOR SUPPLIERS OF HALAL INGREDIENTS Do your homework and meet with the vendors with whom you’re most interested in purchasing products. Don’t be afraid to ask the hard questions.

Remove all scrutiny of whether or not their goods are truly Halal by asking for certifications and written proof. Try to support quality Halal vendors.

Price is of course the bottom line, but the more vendors are able to sell their high quality Halal products, the more they can bring down their prices. The easiest way to find Halal suppliers is from the HVE website at www.halalverified.com.

54

2014

COVER STORY

3 NETWORK WITH OTHER RESTAURANT OWNERS

4 CREATE TOP QUALITY CUSTOMER SERVICE

What bring benefits to the Halal restaurant owner is to connect with owners of niche-specific restaurants such as gluten-free, vegetarian or vegan restaurants. They are often quite resourceful in terms of knowing where to find top quality products that accommodate the specific needs of their customer base. Some of the products they use can be crossed over into the Halal market because they make great substitutes for similar products which contain meat or questionable dairy products.

People are more forgiving about less-than-perfect food than they are about being treated poorly during their dining experience. If a restaurant owner or staff is aggressive or defensive when asked about the food or handling a complaint, what is the likelihood the customer will come back?

Some may walk away and perhaps never come back, and most of the time they will tell their family and friends about their negative experience, too.

As the owner you are only one to ever be ultimately responsible for what happens in your restaurant.

5 GET TO KNOW THE TRENDS IN HALAL FOOD INDUSTRY

Credit: myhalalkitchen.com

Attend Halal and specialty food expos and conferences as much as possible. Though getting out of the restaurant is utterly impossible for most owners and chefs, it is well worth the effort to keep up on new products that are Halal and those responsible for bringing those products to market. It’s refreshing to get new ideas and learn how to handle other parts of the business, especially those involving technology trends, social media and marketing your restaurant.

55

2014

TRADE FAIR

FOOD & BEVERAGE TRADE FAIRS 2014 The world’s leading food fair for the retail trade and the food service and catering market SEPTEMBER Istanbul Helal Expo 2014

4th – 7th September CNRExpo Yesilkoy, Istanbul

VitaFoods Asia 2014

3rd – 4th September Asia World-Expo, Hong Kong

2nd Herbal World Global Exhibition & Conference

26th -29th September Kuala Lumpur Convention Centre (KLCC), Malaysia

OCTOBER Food Ingredients Asia 2014 – Jakarta

15th -17th October Jakarta International Expo, Indonesia

SIAL Paris 2014

19th – 23th October Paris Nord Villepinte, France

Intrade Malaysia

20th - 22nd October Menara MATRADE, Kuala Lumpur, Malaysia

Indonesia International Halal Expo 2014 22nd – 25th October JIExpo, Kemayoran Jakarta, Indonesia

Tanzania Foodex 2014

31st October – 2nd November Mlimani Conference Centre, Dar-Es-Salaam, Tanzania

NOVEMBER Food & Hotel Penang 2014

5th – 7th November Straits Quay Convention Centre, Penang, Malaysia

Food Hospitality World China 2014

11th – 13th November China Import & Export Fair Complex Guangzhou, Pazhou

Food Week Korea 2014

12th – 15th November Coex, Seoul, Korea

Interfood Indonesia 2014

12th -15th November JIExpo, Kemayoran, Jakarta

5th OIC World Biz Exhibition and Conference 2014

10th – 14th November Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia

DECEMBER The 4th Shanghai International Import and Export Food & Beverage Exhibition 2014 4th - 6th December INTEX Shanghai, China

Halal Middle East 2014

8th - 10th December Expo Centre Sharjah, UAE

The 21st Guangzhou International Food & Beverage Exhibition

10th – 12th December China Import and Export Fair Pazhou Complex, Guangzhou, China

56

2014

HALAL TREND

MYJAKIM The official app from Department of Islamic Development Malaysia (JAKIM). This app features many great information and a handy tool which offers Solah information & guides includes prayer time, mosque and Qibla locator. To a full-blown of Halal directory - which covers list of Halal product and locator of Halal premises around you. And if you’re frequently in doubt of international Halal logo during your product purchasing, this app is helpful as JAKIM publishes all international Halal logo that is recognized and certified by the agency.

ISLAMAP In Japan, as muslim minority country, you have difficulty in eating Halal foods. At convenience stores, some foods are what muslims can eat,and others are not. However it's difficult to read the ingredients' list because of language barrier. By using this app you can find Halal restaurants and convenience store's foods ingredients. You can find 3 types of Restaurants on the map: Halal restaurants, Muslim friendly restaurants and normal restaurants.

HALAL GOOGLING HalalGoogling is the World’s unique Muslim search engine that has a built in system to filter “Haram content” - halalgoogling.com. It is a free protection software that protects you, your family, organization or company from Haram/harmful internet content such as porn, gambling, anti-Islamic content, buying alcohol and much more. The search engine HalalGoogling is an alternative for the existing search engines that don’t satisfy the needs of the Muslims.

58

BEST OF HALAL Discover amazing Halal restaurants around the world with the Best of Halal app. Love great food and new restaurants? We've put this collection together to ensure a halal food experience you won’t forget.Vivid photography and mouth-watering restaurant reviews mean Best of Halal gives all discerning Muslim travelers the help they need when looking for a great place to eat. The Best of Halal App currently covers Bangkok, Singapore, Sarajevo, Chicago and Brunei.

HVE HVE or HalalVerified Engine offers you a new way to verify the Halal certified products from all the recognized International Certification Bodies around the world. Verify the Halal products easily with an all new search interface. Halal Verified Engine’s new Windows 8.1 app allows the Halal Applicants to download the certificates that are required to be submitted during the application process. Try it now and verify the Halal status of the products with just few steps!

Harvest Prime Corporation 10 A n s o n Ro a d # 2 9 - 0 5A , Sin g a p o re 079 9 03 Te l : + 6 5 9116 6 870 Fa x : + 6 5 625 0 98 64 Em a il : dd cch e n 0 6 @ g m a il . co m w w w. h a r v e s t p r im e co r p . co m

2014

FEATURED

IF YOU NEED HALAL FLOORING, SILIKAL CAN HELP

Hotel Kitchen in Merano, South Trol.

O

Slaugtherhouse in Imst, Tyrol.

ur modern world is ever changing, but the princi-

be Halal as well. Just as importantly, while the food is being

have held firm. The high standards that are

from one place to another, it must not come into contact

ples and requirements of Halal food production

maintained by producers of Halal food products are a great comfort to many consumers of Halal food the world over.

This large number of people who use Halal ingredi-

ents means that there is a great demand for these products. In

prepared, packaged, handled, or while it is being transported with any non-Halal food source. Therefore, this product has

been Halal certified by European Institute of Halal Certification (EHZ).

In addition, the apparatus and the facilities in use

order to meet that demand, many Halal production facilities

by a Halal compliant food production company must be

making it easier for them to comply with Halal standards.

surrounding areas must be similarly free from any kind of

require building components that will go a long way in

One such company that manufactures building

materials that give a great value to Halal compliant facilities is Silikal. This company produces a unique flooring material that is ideal for organizations to maintain the hygienic food

production environment, and has many interesting and useful properties.

Halal Compliance Floor As far as Halal compliance goes, there are certain

guidelines that need to be followed. The facility manufactur-

ing the food must create, sell, and distribute only Halal food.

The sources of the ingredients of these foods are required to

60

clean and free from contamination. Production and

possible pollution. This includes walls, ceilings, floors, and similar structures.

Compositions and Benefits of Silikal’s Floor Silikal's advanced flooring material is comprised of

reactive Methacrylate resins, or MMA, which are generally

composed of two components that are combined while in a liquid state. This liquid is then applied to the desired

construction area and cures and solidifies in a very short

amount of time. In many cases, these floors are ready to bear loads within as little as two hours, and this quick installation

2014

Silikal methacrylate resin systems. Abel fish smoke-house, Habbrügge near Bremen.

FEATURED

List of acredition and recognition recieved by Silikal’s floor products.

capability is a major plus.

Because of this manufacturing and application

method, Silikal's floors are non-porous and also seamless.

This means that disease-causing agents find it impossible to

penetrate into the surface, and are easily washed away. It is

Silikal methacrylate resin systems also slip resistant Abel fish smoke-house, Habbrügge near Bremen

and resistant to corrosives such as acids and

bases, as well as being impervious to grease, different salts,

24

and many other substances that would damage a normal

floor. This floor will never become brittle, resists weatherization, and is very long lasting.

In addition to these many benefits, the flooring

comes in many different colors, and quartz flakes can be

added to improve visibility. These many useful features mean that Silikal's industrial flooring can be used in any type of

Expect more from your floor.

Silikal GmbH Reactive resins and polymer concrete for industrial floors and civil engineering projects

food production area, and the inherent durability, quality and

Ostring 23

tailored for use in Halal compliant facilities.

+49 (0) 61 82 / 92 35 -0

outstanding cleanliness of this product makes it uniquely

D-63533 Mainhausen +49 (0) 61 82 / 92 35 -40

http://www.silikal.de mail@silikal.de

61

2014

SHOWCASE SHOWCASE

HALAL BEVERAGES YI YAN SEA NATIVE MARKETING SDN. BHD.

SEAWEED SOY MILK

SEAWEED MILK TEA

SEAWEED COFFEE

SEAWEED

PURPLE STARS FOOD & BEVERAGES (M) SDN. BHD.

SOUTH STREET 2 IN 1 IPOH WHITE COFFEE

SOUTH STREET 3 IN 1 IPOH WHITE COFFEE

ORANGE CRUSH (M) SDN. BHD.

FRESGO PREMIUM QUALITY FRUIT DRINK BASE SYRUP

FRESGO READY TO DRINK BLACKCURRANT JUICE

FRESGO JUICE COCKTAIL

SUNDRIN BREAKFAST JUICE

ABUNDANCE LIVING ENTERPRISE

LEMON GRASS TEA

62

MISAI KUCING TEA

SUNDRIN 100% FRUIT JUICE

2014

SHOWCASE

SHOWCASE

HALAL CONVENIENCE FOOD NIS SPICE MANUFACTURING SDN. BHD.

NIS SPICE MEAT CURRY MIX

Gold Merchant

NIS SPICE OXTAIL SOUP MIX

NIS SPICE SATAY MARINADE MIX

NIS SPICE SEAFOOD CURRY MIX

NIS SPICE SATAY SAUCE MIX

DEWINA FOOD INDUSTRIES SDN. BHD.

BRAHIMS TANDOORI PASTE

BRAHIMS PERCIK SAUCE

BRAHIMS BRIYANI RICE PASTE

BRAHIMS TOMATO CHICKEN WITH CARROTS

BRAHIMS FISH CURRY SAUCE

BRAHIMS PAJERI SAUCE

CURRY BEEF

CURRY CHICKEN

CURRY MUTTON

RENDANG MUTTON

SESAME TERIYAKI NOODLE

SATAY NOODLE

HEAT & EAT STEAMED JASMINE RICE

INDIAN BUTTER CHICKEN MAKHANI CURRY

AMOY CANNING CORP (S) LTD

SINGAPORE SAMBAL PASTE

SWEET & SOUR SAUCE

OCTA FOODS COMPANY LIMITED

SWEET CORN & CHICKEN SOUP

PUREE SOUP MINESTRONE

63

2014

SHOWCASE

SHOWCASE

HALAL SNACK FOOD MENGLEMBU FOODS INDUSTRYS

PEYEK SNACK

EGG NUTS

SALT GREEN PEAS

SPICY TAPIOCA

SKIN BROAD BEAN

MHP ENTERPRISE

KUIH TIRAM

REMPEYEK KACANG HIJAU

DODOL TRADITIONAL

BANGKIT SANTAN

MAZOLA BISCUITS

KIMANIS FOOD INDUSTRIES SDN. BHD.

CRISKI CHICKEN FLAVOUR

ANGRY BITE CHICKEN FLAVOUR

CHIZ RING

POTATO SNACK

CRISTA CRAB FLAVOUR

FIZO FISH CRACKERS

FOOD EXCELLENCE SPECIALIST SDN. BHD.

CHIPA CHIPS POTATO CRISPS - CHEESE

64

CHIPA CHIPS POTATO CRISPS - SOUR CREAM

CHIPA CHIPS POTATO CRISPS - BARBEQUE

CHIPA CHIPS POTATO CRISPS - PAPRIKA

2014

SHOWCASE

SHOWCASE

HALAL CHOCOLATE AND CONFECTIONERY ASA PALMILK (M) SDN. BHD.

COCO V - CHOCOLATE HAZELNUT SPREAD

COCO V - CHOCOLATE MILK SPREADS

DAZZLE FOOD SDN. BHD.

DELUXE & DELIGHT

JUMBO MILK CHOCOLATE WITH BUBBLE RICE

MINI BAR MILK CHOCOLATE

MINI MILK CHOCOLATE WITH ALMOND

SIMPLY CHOCOLATE SDN. BHD.

DURIAN FLAVOURED CHOCOLATE (BOX)

SABAH TEA DELIGHT (BOX)

POLLY CHOCOLATE (BOX)

SABAH CHOCOLATE (BOX)

PENNY ITEM - CHOCO CLASSIC

BAR CHOCO - COOKING CHOCOLATE

BINO CONFECTIONERY SDN. BHD.

TIRAMISU ALMOND WITH MILK CHOCO

TIRAMISU ALMOND WITH DARK CHOCO

65

2014

HALAL BODIES HALAL BODIES

FOREIGN HALAL CERTIFICATION BODIES AUSTRALIA

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

Islamic Centre of The Argentine Republic 3053 San Juan Ave, Capital Federal, Argentina.

Adelaide Mosque Islamic Society of South Australia 20 Little Gilbert Street, Adelaide S.A 5000, Australia.

Mohd Farid Ismail

Tel: 0882316463 | Fax: 82316443

Islamic Association of Geraldton

Geraldton Mosque, 172 George Road Geraldton, Western Australia, 6530 Australia.

Haji Daftie Hj Abdul Kudus

Tel: 61-08-9664-1318 | Fax: 61-08-9664-1318

Islamic Association of Katanning Inc

P.O Box 270, Katanning, Western Australia 6317.

Alif Mydie

Tel: 61-8-9821 2627 | Fax: 61-8-9821 2627

Islamic Co-ordinating Council of Victoria (ICCV)

155 Lygon Street, East Brunswick, Victoria 3057 Australia.

Refik Koyu

Tel: +61 393805467 | Fax: +61 393806143

Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA) Unit 1, 35-37 Harrow Rd Auburn NSW 2144, Australia.

Mughtarulah Sadien

Tel: +61-29643 7775 | Fax: +61-29643 7776

Julio Husain Made / Issam Sibai

Tel: +54-11-4931-3577 | Fax: +54-11-4931-3577 #106

BANGLADESH Islamic Foundation Bangladesh

Baitul Mokarram National Mosque Dhaka, 1000 Bangladesh.

Shamim Md. Afzal

Tel: +880 2 9559643 | Fax: +880 2 9563397

BELGIUM Halal Food Council of Europe (HFCE)

4 Rue De la Presse 1000 Brussels, Belgium.

Prof. Dr. Hj. Mohamed Sadek

Tel: +32 2227 1114 / +32 2227 2728 | Fax: +32 2218 3141

BRAZIL Federation of Muslims Associations in Brazil

Rua Tejupa, 188 CEP 04350-020, Sao Paulo, Brazil.

Muhammad Al-Zoughbi / Nizar Adel El Ghandour

Tel: 55 11 5031 0810 / 55 11 5031 1536 / 55 11 5031 6586

Centro de Divulgaҫãodo Islam Para América Latina (CDIAL)/Islam Dissemination Center for Latin America R. Henrique Alves dos Santos, 161 Vila Euclides – Sbc,

The Perth Mosque of Western Australia Incorporated

CEP 09725 530, Brazil.

427-429 William Street, P.O Box 106 Aberdeen Street Perth WA 6003, Australia.

Mohammad Ayub Khan

Tel: +61 08 9444 3648 | Fax: +61 08 9443 1157

Australian Halal Authority & Advisers (AHAA) Unit 7, 1830 Albany Hwy, Maddington WA 6109, Australia.

Muhammad Wasif Mirza

Tel: +61 08 9452 0187 | Fax: +61 08 9452 0187

Al-Iman Islamic Society

173 Johnston Street, Collingwood, Victoria 3066, Australia.

Mohamed Ahmed

Tel: +6103 9417 6585 | Fax: +6103 9416 2965

AUSTRIA Islamic Information and Documentation Center A-4050 Traun,Theodor Körner Str. 10 A,

A-1010 Vienna 1, Sterngasse 3 Austria.

Günther Ahmed Rusznak Tel: +43 699 884 658 04

ARGENTINA The Halal Catering Argentina

San Nicolas 1061 – (1407) Buenos Aires, Argentina.

Gustavo Khalil

Tel: 54-11-4672-1682

66 66

Ahmad Ali Saifi

Tel: 0055 11 4122 2400 | Fax: 0055 11 4332 2090

CANADA Halal Montreal Certification Authority

1510,Chemin Chambly , Suite 270 Longueuil, J4J 3X5 ( Quebec), Canada.

Taibi Baaja

Tel: +(514) 296 7360 | Fax: +(450) 332 7072

CHINA Shandong Islamic Association

5th Floor, San'fa Building No 57, Luoyuan Avenue,

Lixia District, Jinan City, Shandong Province, China.

Sulaiman Zhang Ruizheng

Tel: 86 531 86912564 | Fax: 86 531 86916253

China Islamic Association

103 Nan Heng West Street Xuanwu District, Beijing, China.

Hj. Abdullah Ma Wen Hua

Tel: 8610-63533727 | Fax: 8610-63529483

2014

HALALBODIES BODIES HALAL

FOREIGN HALAL CERTIFICATION BODIES .....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

ARA Halal Development Services Center Inc. (ARA) No. 139, ZijingShan Road, 450000 Zhengzhou City, Henan, China.

Abdul Rahim Albert Hsiu Tel: +86 371 6906 6957

CHILE Centro Islamico De Chile

Campoamor 2975, Nunoa Santiago, Chile.

Kamal Sufan

Tel: 56-2-3431376 | Fax: 56 - 2 – 3431378

FRANCE Ritual Association of Lyon’s Great Mosque 146 bd Pinel, 69008 Lyon, France.

Kamel Kabtane / Azeddine BAHI

Tel: 04 78 76 00 23 | Fax: 04 78 75 77 42

GERMANY HALAL CONTROL e.K. (EU)

Kobaltstr. 2-4, D-65428 Ruesselsheim, Germany.

DI Mahmoud M. Tatari

Tel: +49 6142 301987-0 | Fax: +49 6142 301987-29

INDIA Halal Committee-Jamiat- Ulama-E-Maharashtra

Imam Bada Compound, Opposite B I T Chawl No 1 Imam Bada Road, Mumbai 400009, India.

Shahid Nadeem / A. A. Khan

Tel: 91 22 2372 5373 | Fax: 91 22 2375 9169

Jamiat Ulama-l-Hind Halal Trust

1, Bahadur Shah Zafar Marg, New Delhi-1 10002, India.

N.A. Farooqui

Tel: 011 2331455 / 23317729 | Fax: 23316173

Halal India PVT LTD

Suit No.7, 3rd Floor, Hameediya Shopping Mall, Triplicane High Road, Triplicane, Chennai-05, Tamil Nadu, India.

Mohamed Jinna

Tel: 91 44 43567446 / 42618147 | Fax: 91 44 42663445

INDONESIA The Indonesian Council of Ulama (MUI)

Gedung Majelis Ulama Indonesia, Jl. Proklamasi, No.51 Menteng, Jakarta Pusat, Indonesia.

Ir. Lukmanul Hakim, M.Si

Tel: +62 21 3918890 | Fax: +62 21 3918915

ITALY Halal International Authority (HIA)

Via Bicetti de Buttinoni, N.1 20156 (MI), Milan, Italy.

Sheikh Prof. Dr. Sharif Lorenzini

Tel: +39 02 39449134 | Fax: +39 02 39484129

JAPAN Japan Muslim Association

3-4-14, Kohinata, Bunkyo-ku, Tokyo 112-8585, Japan Prof. Hideomi MUTO (Tayeb MUTO)

Tel: +81 339479406 | Fax: +81 339479416

Japan Halal Association (JHA)

547-0035 , Osaka Shi Hirano-Ku, Nishiwaki 1-1-2, Miyako Sansai Building, Japan Hind Hitomi Remon

Tel: +81 667047080 | Fax: +81 667049505

KENYA Kenya Bureau of Halal Certification (KBHC)

Village Plaza, Ngara Road, Block A, Suite A2 P.O.Box 39445-00623 Nairobi, Kenya Mr. Mohammed Ayub Khalid

Tel: +254 20-3748770/1 | Fax: +254 20 3748774

KOREA Korean Muslim Federation (KMF)

No. 732 – 21, Hannam-dong Yongsan-ku, Seoul, Korea Abdul Rahim Shin Man Jong

Tel: +02 793 6908 | Fax: +02 798 9782

NETHERLANDS / HOLLAND Control Office of Halal Slaughtering B.V & Halal Quality Control Laan Van Meerdervoort, 53D 2517 AE, Den Hague The Netherlands

Dr. A. M. Al Chaman

Tel: +31 (0) 70 3469795 | Fax: +31 (0) 70 3450033

Total Quality Halal Correct Certification PB 179 2300 AD, Leiden, Netherlands Mr. Abdulfatteh Ben Ali-Salah

Tel: +31 71 523 5770 | Fax: +31 71 523 5771

Halal Feed and Food Inspection Authority (HFFIA) Fijnjekade 225, 2521 DT, The Hague, The Netherlands Hj. Abdul Qayyoem

Tel: 0031-(0)70-364 91 91 | Fax: 0031-(0)70- 364 54 60

67 67

2014

HALAL BODIES

FOREIGN HALAL CERTIFICATION BODIES NEW ZEALAND

SOUTH AFRICA

Federation of Islamic Associations of New Zealand

National Independent Halaal Trust

Kilbirnie, Wellington, New Zealand

Johannesburg

Ground Floor, 7-11 Queens Drive, P. O. Box 14-155, Dr. Anwar Ghani

Tel: +64 4 387 8023 | Fax: +64 4 387 8024

New Zealand Islamic Development Trust Level 4, 369 Queen Street, P.O. Box 5636,

Auckland 1010, New Zealand.

Dr. Mohamed El Amien

Tel: 09 306 8934 | Fax: 09 306 8935

PAKISTAN Jamea Markaz Uloom Islamia Mansoora (JMUIM) Multan Road, Lahore, Pakistan

Mr. Maulana Fateh Mohammad Tel: 419509 | Fax: 5432194

PHILIPPINES Islamic Da’wah Council of The Philippines (IDCP)

Suite 400, FUBC Building, Escolta Manila, P.O Box 3669, Manila, Philippines

Atty. Hj. Abdul Rahman b. T. Linzag

Tel: (632) 2458456 | Fax: (632) 2415142

National Commission on Muslim Filipinos (NCMF) 79 Jocfer (Annex) Building, Commonwealth Ave Diliman, Quezon City, Philippines

Dr. Dimapuno A. Datu-Ramos

Tel: +02 952 6490/91 | Fax: +02 952 4875/4540

POLAND The Muslim Religious Union of Poland (MRU) Piastowska 13F 15-207, Bialystok, Poland Mr. Tomasz Miskiewicz

Tel: 0048605612137 | Fax: 00486643516

SINGAPORE Islamic Religious Council of Singapore (MUIS)

Singapore Islamic Hub, 273 Braddell Road, Singapore Dewi Hartaty Suratty

Tel: (65) 6359 1199 | Fax: (65) 6259 4733

68

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

Baitun Noor Centre, 5770 Topaas Str. Extension 5, Lenasia, Moulana Abdul Wahab Wookay

Tel: +27 11 854 4381 | Fax: +27 11 852 4300

South African National Halal Authority

4th Floor, Gem Towers, 98 Overport Drive, Overport, 4001, Durban.

Maulana MS Navlakhi

Tel: 27 31 2075768 | Fax: 27 31 2075793

Muslim Judicial Council SA

20 Cashel Avenue, Athlone Cape Town 7764 Rep.of South Africa

Sheikh Achmat Sedick

Tel: +27 21 684 4638 | Fax: +27 21 696 5154

SRI LANKA All Ceylon Jamiyyathul Ulama

Division For Halal Certification, 6B 1/1 , Alfred House Road, Colombo -03, Sri-Lanka

Ash-Sheikh Mufthi M.I.M Rizwe

Tel: +941 1742 5225 | Fax: +941 1258 8050

SUDAN Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan

Majlis Fiqh Islami of Sudan/ Halal Authority of Sudan P.O Box 11437, Khartoum, The Republic of Sudan Professor Tijani Alamin

SWITZERLAND Halal Certification Services

P.O Box 247, 4310 Rheinfelden, Switzerland Mr. Farhan Tufail

Tel: +41 61 813 30 64 | Fax: +41 61 813 30 65

TAIWAN Taiwan Halal Integrity Development Association

No. 3, Ln. 25, Sec.1 Xinhai Rd., Taipei City 100 Taiwan (R.O.C) Mr. Ali Kamaluddin Chang

Tel: +8862 2367 5231 | Fax: +8862 2365 2094

Taichung Mosque

No 457, Nantun District Dadun, S Rd Taichung 408, Taiwan

Mr Ali Kamal ul Din, Ming Chun Chang Tel: 04 24732519 | Fax: 04 24713383

2014

HALAL BODIES

FOREIGN HALAL CERTIFICATION BODIES THAILAND

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

The Central Islamic Committee of Thailand (CICOT)

The Institute for Halal Food Standard of Thailand, 45 Moo 3 Klongkao Rd, Klongsib Sub-District, Nongchock District, Bangkok, 10530, Thailand Mr.Aziz Phitakkumpon

Tel: 66-2949-4114/ 66-2949-4146 | Fax: 66-2949-4341

TURKEY

THE NEW HALAL INNOVATION

KAS ULUSLARARASI SERTİFİKASYONGÖZ. TEK. KONT. HIZM. LTD. ŞTI. (KASCERT INTERNATIONAL) Ankara Cad. No:22/1 K:2 Graniser Plaza Çınarlı İZMİR

TÜRKİYE AlpayTzer Sok. No:6 D:4 Ertunc Apt. Kartaltepe Mah Bakirkoy – Istanbul, Turkey Mr. YUSUF ARPACIOĞLU

Tel: +90 232 435 61 00 | Fax: +90 232 435 23 24

Association For The Inspection And Certification Of Food And Supplies (GIMDES) Tesktilkent B 5 Blok No: 76 Esenler - Istanbul Turkey Dr. Huseyin Kâmi Büyüközer

Tel: +90 212 438 33 18 | Fax: +90 212 438 33 19

UNITED KINGDOM The Muslim Food Board (UK)

P.O Box 1786, Leicester LE5 5ZE, United Kingdom Mr. Yusuf Aboobakar

Tel: +44 116 273 8228 | Fax: +44 116 273 8228

Halal Food Authority

Speed up Ha lal certificates c ompilation for the Ha lal ce rtificate applicati on.

109 Fulham Palace Road London, W6 8JA, United Kingdom Mr. Saqib Mohammed

Tel: +44 (0) 20 8563 1994 | Fax: +44 (0) 20 8563 1993

UNITED STATES OF AMERICA (USA) Islamic Food and Nutrition Council of America

Download Halal certificates from overseas CBs which are recognised

by JAKIM.

Platform to source for Halal ingredients from overseas.

Recommendation of alternative Halal suppliers.

Check latest international CBs which are recognised

by JAKIM.

Access up-to-date news and announcement from the CBs.

5901 N. Cicero Ave, Suite 309 Chicago, Illinois 60646 USA Dr. Muhammad Munir Chaudry

Tel: +17732833708 | Fax: +17732833973

Islamic Services of America (ISA)

P.O Box 521 Cedar Rapids, Iowa 52406, U.S.A Mr. P. Musa Habhab

Tel: (319) 362-0480 | Fax: (319) 366-4369

VIETNAM Halal Certification Agency, Vietnam

Suite 402. DinhLe Building, 123B Tran Dang Ninh, Hanoi, Vietnam

Hajj. Mohammed Omar

Tel: 0084 4 62693741 | Fax: 0084 4 62671285

BRUNEI

View ratings and review of Halal products from the other users.

Affordable charges.

www.halalverified.com

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MAKE IT HALAL Halal Consultation Services Stay ahead of the competition.

Join the largest emerging market today.

Frequent problems confronted by Halal applicants Every case is unique, but below are some common examples of issues faced during the application process.

Lack of knowledge in Halal standards and requirements.

Unable to use the JAKIM e-Halal system properly.

Gathering documentation is very time consuming.

Verifying and authenticating ingredients is difficult.

Not up to date with JAKIM news and changes.

Unsure of what to do after submiting the application.

"Take action. Put these problems behind you!"

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We've got the experience to get results that matter High Success Rate

Pre-audit

Your certification is handled by our experts using proven methods that have already helped multiple clients.

Know what is coming on the official audit. Our auditors will perform a meticulous pre-audit on your premises.

Speed Up The Process

Experienced Halal Auditors

Start generating sales sooner. Our experienced consultants can save months off your application.

Your pre-audit process is being conducted by our auditors with over 20 years combined experience.

Effective Training

Comprehensive Report

You and your staff can stay up to date with requirements by requesting education and training from our experts.

You won't miss a thing before the official audit while you are armed with our Non-Comformance Report.

We are here to help you make a Halal breakthrough How we help new applicants When you have made the decision to adventure into the Halal Industry there is excitement and confusion. We assist new applicants from square one. We help you to submit all the documentation and apply online through the e-Halal system, implement improvements, and prepare for your Halal audit. We take all the uncertainty out of your way.

How we help rejected applicants Failure is temporary. Our qualified consultants are here to get you back on track to Halal certification. We help you understand what are the real problems and how to maintain compliance. We show you the right way to fix existing issues and prevent future ones so that your next audit is successful. You don’t have to give up on your wish of getting Halal certification.

Take the action, we are ready to boost your business. call

+603 - 8994 1807

email

info@jcpservice.com

www.jcpservice.com JCP Professional Services Sdn. Bhd. 1-4B, Incubator 3, Technology Park Malaysia, Lebuhraya Puchong - Sungai Besi, Bukit Jalil, 57000 Kuala Lumpur, Malaysia.

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SEE YOU IN SIAL PARIS 2016!

THE WORLD'S LARGEST FOOD INNOVATION MARKETPLACE

www.sialparis.com

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