HMag SIAL CHINA 2016

KDN: PQ/PP1505(18858)

EXPERIENCE ASIA’S

LARGEST FOOD INNOVATION EXHIBITION

SIAL CHINA 2016 HIGHLIGHTS

2,900 21 66,000 10

EXHIBITORS FROM 65 COUNTRIES

CATEGORIES OF DIVERSE FOOD INSPIRATION & PRODUCTS PROFESSIONAL VISITORS

TOP CLASS EVENTS

10 EXCELLENT AND SUCCESFUL HALAL F&B EXHIBITORS P26 - P53

ENTREPRENEUR ARTICLE: HUGE HALAL POTENTIAL IN CHINA

P20

HALAL ARTICLE: HALAL & CHINESE MEDICINE BASED COSMETIC REACH NEW HEIGHTS official media partner

SIAL China 2016

SNIEC, SHANGHAI. 05 - 07 May 2016

www.sialchina.com

organized by

P22

TESTIMONIAL

Shanghai

With SIAL CHINA Director Mr. Bjoern Kempe

The concept of Look Deeper at SIAL CHINA 2016 SIAL CHINA always responds to the strong market needs in China and Asia which in return bring shows a strong growing momentum for our 2016 edition. Inspire food business means diversity in terms of origin, with 62 countries showing their regional know-how, and as you “Look Deeper” into our 21 product sectors you will also find inspiration. For instance, our MEAT sector at hall E3 & E4 will show more than 400 exhibitors from around the world for various kind of meat. We also launch the DAIRY sector for the first time in history of the show to address the strong demand of dairy products in Asia. Our WINE sector in hall W5 will await with a fresh look to show the importance of alcoholic beverages in Asia. We are very proud of our SEAFOOD sector that is getting stronger from year to year and shows not only Chinese aquatic products but also many international pavilions who bring their seafood products to SIAL CHINA.

7 Wonders

of SIAL CHINA 2016 The biggest food & beverage show in Asia.

High ROI & Sourcing opportunities.

10 specialized events to inspire your business.

21 product sectors to maximise your product portfolio.

The best platform with your food & beverage business via SIAL CHINA.

LOOK DEEPER is not only reflected in the large product choices but also at our events.

SIAL INNOVATIONS, LA CUISINE, Seafood Fest’… will let buyers and chefs from around the world get a deep inside of Asian food innovations and fusion cuisine. After all, SIAL CHINA is not only

Strong supports from global agents and

about buying and sourcing food products from around the world but also to get a roundup of the main food developments and trends in Asia.

global network of food and beverage show.

media partner.

Integral part of SIAL network, the leading

LOOK DEEPER

© © Images Images by by

Shanghai Asia’s largest food innovation exhibition

www.stockfood.com www.stockfood.com

Conception: Conception:

P fre re-re e in gis ww w. vita ter to sialchi tion en @ na ad joy fr .com mis e sio e n

Scan the QR code

Born in Beijing in 2000/ Now in Shanghai More than 2,900 exhibitors More than 66,000 visitors worldwide

W W W . S I A L C H I N A . C O M Join us

Joint effort by JAKIM Halal Hub Division & DagangHalal Sdn Bhd

table of contents

EXHIBITORS’ INTERVIEW

26

GRENADE ENERGY LIMITED Epic Energy introduces its healthier energy

drink

with

its

innovative

packaging that allows people to drink as much as they need without the need

40

to drink the entire can or throw it away.

KO-A TRADING CO., LTD KO-A trading started its business with the Middle East in 1984. It first launched drinks, snacks and cup noodles in Saudi Arabia.

28

AL-ANDALUZZA Company

dedicated

sausages

handmade

to

the

top

veal

quality

and limited production. All products

44

are manufactured using traditional

Founded in 1978, the company started as a family business that grew into one

Andalusian recipes, handed down from

of the leading distributor of fast-moving

generation to generation.

32

NANOTRONIC MALAYSIA SDN BHD

consumer goods (FMCG) in Malaysia.

PT MEGA GLOBAL FOOD INDUSTRY Baking biscuits, crafted from the hand of our handmade master in Indonesia for nearly 40 years. We love to share and make the world happy with our

46

PRIMA FOOD PTE LTD Prima Taste, is managed by Prima Food Pte Ltd, a wholly-owned subsidiary of

delicious biscuits.

Prima Limited. Prima Food’s main business areas are food manufacturing and F&B franchising.

34

MIDAMAR Established

in

1974,

Midamar

Corporation is a leading USA based Halal Food Brand and Global Supply

50

Chain Management Company serving

SCANDIC FOOD A/S In Good Food Group A/S we are proud to be a family-owned company.

the Middle East, South East Asia and

In 1951, Inga and Peter Christensen

the Far East.

founded the company as a local cookie bakery in the town of Vejle in Denmark.

38 FRESHCOURT Produce healthy foods with superior nutritional balance, using cutting-edge technologies. Ensuring safety, increase both the recognition and confidence to consumers.

52

QUANTUM APS Quantum is sales department covering overseas markets for one of Europe’s leading dairy producers Rücker GmbH, Germany.

Section Name

table of contents

06 EDITOR 07 Events 20 Article 26 interviews 56 review 58 tRADE FAIR 59 showcase 65 c.b lists

6

Editor ’s Note

Editor’s Note billion and there are estimated to be about 20

CHIEF EDITOR Shazwana Aida

million followers in China, majority living in Xinjiang and Ningxia provinces in Northwest of the country.

EDITORIAL TEAM

T

he Muslim population worldwide exceeds 1.6

CREATIVE DIRECTOR Shafiq Mansor

The halal industry in China overall grows about 10 per cent annually. In Ningxia in particular, which has the

EDITOR Hidayah Razak Pedro Chavez

highest Muslim population, there are over 190 halal food manufacturers. Likewise, Xinjiang may not have as much

WRITER Lily Ruzailan

halal manufacturer but the demand for halal meat can reach up to a national scale.

DESIGNER Amir Fahmi Muhammad Hilmie Ezewan Fauzi

For the past 16 years, SIAL China has been the leading exhibition for the Chinese food market. With over 2,900 exhibitors joining the event, SIAL China is said to be the

ADVERTISING / MARKETING Tony Er Bryan Yap Mastura Johari Zulfadli Anaspekri Noor Intan

best sourcing platform in Asia. This year, SIAL China offers 21 categories of diverse food inspirations and products, including the halal food category - a great opportunity for Muslim buyers to seek for halal products.

Bringing the concept of “Look Deeper”, SIAL China 2016 provides 10 specialized events to inspire your business and to attract more buyers.

DH Events Sdn Bhd Wisma UOA II, Suite 10-10 No.21, Jalan Pinang 50450 Kuala Lumpur Malaysia Tel: +603 - 2171 1128 Fax: +603 - 2166 1148

Don’t miss out this opportunity in the Asia’s Largest Food Innovation Exhibition, and take this chance to source for quality halal products!

Shazwana Aida

HMAG SIAL China 2016 KDN: PQ/PP1505(18858)

EXPERIENCE ASIA’S

LARGEST FOOD INNOVATION EXHIBITION

SIAL CHINA 2016 HIGHLIGHTS

2,900 21 66,000 10

EXHIBITORS FROM 65 COUNTRIES

CATEGORIES OF DIVERSE FOOD INSPIRATION & PRODUCTS PROFESSIONAL VISITORS

TOP CLASS EVENTS

10 EXCELLENT AND SUCCESFUL HALAL F&B EXHIBITORS P26 - P53

ENTREPRENEUR ARTICLE: HUGE HALAL POTENTIAL IN CHINA

P20

official media partner

SIAL China 2016

SNIEC, SHANGHAI. 05 - 07 May 2016

www.sialchina.com

HALAL ARTICLE: HALAL & CHINESE MEDICINE BASED COSMETIC REACH NEW HEIGHTS organized by

P22

HMAG ALIMENTARIA 2016

HMAG FHA2016

HMAG FOODEX 2016

Event Overview

7

8

Facts & Figures

Facts & Figures

FACTS & FIGURES As the largest food and beverage exhibition in Asia, the 17th edition of SIAL China 2016 will welcome 66,000 visitors and over 2,900 exhibitors from 65 countries. In addition, diverse products ranging from food materials to gourmet will also be showcased by numerous national pavilions including Korea, USA, Poland, Taiwan Region, France, Turkey and many more. SIAL China 2016 will highlight innovations and pleasures of food with top class events such as: SIAL Innovation, La Cuisine, Retail & Hospitality Forum, The Consumer Goods Forum, World Tour, Wine Innovation Forum, Best Buy China Competition, Master Classes, After SIAL Party, The Fresh, Chocolate World, China National

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. Asia’s largest food innovation exhibition . Look deeper with 360°vision . 21 categories of diverse food inspirations & products . Over 2,900 exhibitors and 66,000 visitors from all over the world

. Top class events in SIAL CHINA ONLY: SIAL Innovation, La Cuisine, Retail & Hospitality Forum, World Tour, Tea Brewer Cup, Seafood Fest’, Chocolate World, Best Buy China Competition, Master Classes

Trade Fair:

SIAL China 2016

Event Date:

05 - 07 May 2016

Organizer:

Comexposium

. Power you purchasing with Match-Making System . Partner support from all the food & beverage sectors . SIAL Network - World No 1 Food Exhibition Network . The golden season for buyers is in May at SIAL CHINA! . Free Admission for Trade Visitors

Halls:

Hall W1-W5 & E1- E6

Event Highlights

Venue:

Shanghai New International Expo Centre (SNIEC)

• SIAL Innovation

• Tea Events

• La Cuisine

• Chocolate World

Address:

No. 2345 Longyang Rd, 1# South Lobby (Near Fang Dian Rd)

• World Tour

• Seafood Fest'

• Retail & Hospitality Forum

• China National Specialty Tea Brewer Cup

Specialty Tea Brewers Cup and many more.

Frequency:

Every year

Industry:

Food and Beverage

Founded in:

1999

Opening Times: 5 - 6 May 2016, 9.00 am-5.00 pm 7 May 2016, 9.00 am-4.00 pm Travel Info:

Airport: Pudong International Airport, 33 km to the east Hongqiao Airport, 32 km to the west Railway Station: Shanghai Railway Station 16 km Subway Station: Longyang Road Station 0.6 km

GPS Cordinate: latitude 31.205099 longitude 121.565353

....................................................................................

• Best Buy China • Master Classes Competition ....................................................................................

Target Visitors

• Semi-finished food products and ingredients (packed in bulk) • Dairy products, eggs • Fresh meat and offals • Fresh poultry and game • Fresh and semi-preserved fish, molluscs and shellfish • Fresh fruits and vegetables, dried fruits • Horticulture • Confectionery, biscuits and pastry • Cured and salted meat • Delicatessen, Home Meal Replacement • Preserved and canned foods • Pet foods • Frozen products • Organic products • Health food and diet products, baby food • Grocery products • Non-alcoholic beverages • Equipments, technologies and contract processing • Services

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Floor Plan

Floor Plan

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Event Highlights

Event Highlights

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Event Highlights

Event Highlights

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Event Report

Event Report

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Event Report

Event Report

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A

Entrepreneur Article

s much as 2% of the vast Chinese population

more people, so suddenly that 2% of the population has

are practicing Muslims – that’s more than 20

become a huge potential market.

million people. With such an immense market to tap in, it

Islam is a growing religion in China, as it is worldwide,

is no surprise that the market for halal products in China

and following several decades of repression by the Chinese

is estimated to be growing at a 20 percent annual rate.

state, since the 1980s Muslims have been allowed to

With China increasingly opening itself to trades, and with

worship more freely, and a great many mosques have been

the rapid improvements in lifestyle and income for many

built across the country. With the Muslim population

Chinese as a result of the economic boom in that country,

expected to grow at a faster rate than the non-Muslim

the halal market has shown to have a huge potential, and

population, the growth in the halal market in China looks

is already valued at $2.1 billion. DagangHalal.com is the

set to continue well into the future.

world’s largest e-marketplace for genuine halal products, and looks forward to being your partner in the Chinese halal

THE QUALITY PROBLEM

market.

The areas with the most Muslims are in the northwest, particularly in the provinces of Gansu, Ningxia, and

CHINA’S GROWING MUSLIM POPULATION

Xinjiang, and while China has been making great progress

With such a huge national population (estimated to be well

in industrialising, many halal producers within China

over one billion) it would be easy to overlook the China’s

remain constrained by antiquated technology, operating

resident Muslim population, but their history in China goes

on tiny scale. This leaves the door wide open to large

back just as far as the history of Islam itself. Everything is

companies with more resources to enter the market. There

on a different scale when you’re dealing with a billion or

is the further issue of low quality in many areas, meaning

Entrepreneur Article

21

many Muslims have to travel to bigger cities to get good

to do business in China, as there are anywhere, but the

quality halal products. Halal is an important part of a

rewards of investing in this growing industry will be great.

Muslim’s lifestyle, and many Muslims in China have been

While China may not have the same market as, say,

forced to make do with poor quality halal products for

Turkey or Indonesia, its market is unique and offers huge

some time.

potential for growth. With a halal market larger than those in Muslim nations such as Syria or Malaysia, and half the

A SOLID INVESTMENT

size of Europe’s, China is looking like a solid investment.

China’s rise to global superpower status looks set to

As the world’s largest e-marketplace for genuine Halal

continue, and the rise in living standards and disposable

products, DangangHalal.com would be the ideal partner in

income

serving this vast, sprawling market.

will

eventually

spread

through

the

entire

population. Combined with population growth, this leaves

Companies from India and Thailand have already started

the halal market looking like a solid investment going

testing the waters, and have found that, in addition to doing

forward. Companies who get in early will have the biggest

incredibly well with China’s growing Muslim population,

advantage, and will blaze a trail which many others will

their exporting of halal goods to China has led to increased

follow. There are some hurdles to clear before being able

demand for their products at home.

22

I

Halal Article

f the Saudi halal cosmetics market predicted

products is greater than total sales in Germany and India.

growth rate is anything to go by, halal personal care

Coming to Chinese medicine now, the rise of Jahwa-

products are continuing to gain momentum. The projected

owned Herborist brand is a clear indication of the

growth rate of 15 percent between 2015 and 2020 is just

popularity of these products amongst consumers. The

an indication of the potential of this growing trend and

company has had a stellar year, first launching in the

it doesn’t stop there, with consumers also seeking out

UK back in April as part of its European expansion plan,

the holistic benefits of Chinese medicines. So are these

then launching in North America in August in a bid to

the ‘new naturals’? Looking back at 2015, it seems so.

capitalize on the market with its Chinese traditional

Indeed, according to a report by Dubai Authorities and

medicine techniques. Most recently, in September, the

Thomson Reuters through the Global Islamic Economy

company teamed up with a Japanese partner in order

Summit 2015, reported in November the demand for halal

to manufacture its products in France and Japan. The

cosmetics is growing both with Muslims and globally. The

company’s global onslaught is a clear indicator of the

report highlighted the cosmetics giants who are forging

desirability of herbal-based medicinal cosmetics products.

ahead in the market, with the likes of Estée Lauder blazing

Indeed, the figures speak for themselves. According to a

an acquisition trail of companies aimed at Asian consumers.

report launched in September, the market share for herbal

L’Oréal, for example, has acquired Chinese make-up and

beauty products has increased considerably in comparison to

skincare brand Yue-Sai in a bid to expand in the East. More

synthetic products thanks to their popularity with consumers.

tellingly, according to the report the demand for halal

Products such as herbal skin care, hair care and make up

Halal Article

items are said to be on the rise due to increased awareness of

harmful Meanwhile

chemicals

added to synthetic products.

Italian naturals cosmetics brand Bottega

Verde revealed plans in June this year to expand its network with 20 new openings in gulf countries. And with the company’s products based on herbal ingredients, it’s a clear sign that the gulf countries are just as welcoming to herbalbased cosmetics products as the rest of the world. Chief Executive Officer Benedetto Lavino said at the time, “All stores are doing very well as our products are based on natural ingredients and are very well-accepted in these countries.”.

However, one of the biggest nods to the gravitas given to the herbal and Chinese-based cosmetics market is Chinese direct sales giant Amway opening the US$13 million botanical research centre in October. The centre, named The Amway Botanical Research Centre (ABRC), will be used to study plants associated with traditional Chinese medicine for potential future use in its products.

23

26

G

Interview Article

renade Energy Limited was founded in August

with the beverage category, inspiring the launch of the

2013, a trial phase started in November 2013. The

revolutionary new re-sealable can. It’s a very unique

first market launch took place in Pakistan in March 2014,

product: very nice formation and packaging, not tangy

and was later launched in Maldives. The product has now

compare to other energy drinks, with matte finish and re-

recorded great success in the Nepal market and they are

sealable can.

now rolling it out for global launching.

The great thing about the can is the easy-to-understand

The brand is focusing on the 4 pillars of marketing,

opening mechanism which allows consumers to open

consumer sampling, events, celebrating programs and

and fully reseal for drinking later. The idea is a borrowed

social media. The idea behind this is to spread out into

modification from the confectionery industry and is to

markets in the Middle East, Africa and China. This is their

encourage responsible or controlled drinking portions.

highest priority. They are also hoping to penetrate 20

With other products, once you open the can you must

markets. The company is focusing only on one product for

finish the contents to avoid losing carbonation. With Epic,

now, but there is the possibility of adding more flavors in

the entire dynamic changes, allowing you to enjoy the rest

the future.

of the drink at your own pace. It comes in typical beverage

Epic Energy introduces its healthier energy drink with

cans ranging from 330ml to 500ml in sizes and is opened

its innovative packaging that allows people to drink as

or closed by simply pulling up and pushing forwards and

much as they need without the need to drink the entire can

backwards an integrated open/closure strap.

or throw it away. The drink is a unique and healthy blend of caffeine and synthetic taurine.

Their latest innovation was conceived in association

Take a sip of EPIC Energy drink and feel your senses heightened and physical energy boosted. This drink was created as a healthier energy drink that gives the body and

Interview Article

27

mind the nutrients & vitamins it needs to focus, increase

are asking for more flavors. Their main advantage is the

concentration and increase the bodies endurance levels. It

resealable can: this generation want something on the go,

revitalizes the body and tired nerves.

and this product gives them just that by giving optimum

The drink is highly sought after by adventure seekers,

convenience to the consumer.

thrill chasers, for the fast paced life of the younger

Epic energy drink has recorded a number of successes

generation and athletes, for those who are keen about

and recognition for its great product. It won the SIAL

making their dreams become a reality. Epic energy drink

innovation award as the most Innovative Brand in the

promises to be as epic as the life you live.

beverages category at the SIAL Innovation Awards 2014 in

The Epic Philosophy is to take care of their consumer’s health and to reduce waste in order to conserve the environment.

Shanghai and Paris.

Major market players from retail, catering, hotel/ restaurant/catering (HoReCa), food services, the import/

Epic energy drink falls in the Energy Drink category.

This is really challenging as there are more than 100 other

export trade and manufacturing routinely participate in this show.

companies creating products in the same category. The

Another boost is that Epic energy drink also has halal

edge Epic has is the unique resealable can and it’s got the

certification and other compulsory regulation certification.

unique casing. Consumers and traders do appreciate the

The halal stamp of approval is very important in the Muslim

product and that makes it easier because this particular

community and for sales in Muslim countries. The drink

category is quite tough.

is 100% alcohol-free. The Grenade Energy way of doing

The brand records that 90% of its consumption currently comes in the classic energy drink, and customers

business is straight forward: Keep the business simple, and you will succeed. You are welcome to the Epic side of life.

G R E N A D E E N E R G Y L I M I T E D / U N I T E D K I N G D O M / C O N TAC T S : + 4 4 ( 0 ) 2 0 - 3 2 3 9 6 5 9 7 / W W W . E P I C E N E R G Y D R I N K .C O M

28

Interview Article

Ms. Pilar Millan Corcoles, Chief Executive Officer of Al-Andaluzza.

A

l-Andaluzza is a new Andalusian enterprise and

to Northern Granada. Halal meats are specially selected,

has been in the market for four years already. The

using fresh, all natural beef, and all these is done carefully

company believes in and is committed to the production,

without the adding of additives, artificial flavor, artificial

marketing and distribution of high quality products,

coloring or preservatives. As a result of these high

specifically halal beef sausages, handmade using the finest

standards of production, their products have now become

of fresh veal cuts.

highly demanded.

All

products

manufactured

under

this

label

are

created from traditional Andalusian recipes, passed from

The company has started production of halal meat and the consumers like it and have responded positively to it.Â

generation to generation. The quality of Spanish beef and

Since then, they have been trying to promote the

veal are fresh and all the items manufactured come from

purchase and consumption of halal meat because in their

the best parts and mixed with golden spices that provide

country halal meat is rarely seen but they see the great

enticing aroma and flavor. This is to satisfy consumers who

potential in the business. It is also important to help

do not easily find high quality halal products in the market.

Muslims source for halal meat. As a matter of fact, all Al-

Since this is a relatively new company, all facilities are

Andaluzza products have passed the halal certification:

new and comply with the HACCP, evidenced by the Rural

this means better quality, taste, neatness and hygienic.

Quality Mark. Their centre can comfortably manufacture up to 7,000kg of produce per month. The company believes fully in handmade techniques, based on the practices and traditions that are a custom

They are presently promoting their products in Dubai, Abu Dhabi and Qatar, and exhibiting their products at trade fairs such as SIAL Paris, Gulfood and other trade fairs that are related with the food industry.

Interview Article

They have a wide variety of choice meat products and the description of some of these products include:

29

Al-Andaluzza is inspired to produce this kind of products because it’s the traditional food in the country, and bringing the food to halal standards make it much more demanding

- Beef Cecina: This product is derived from fresh beef

from customers. In addition, Muslims can enjoy the food

finest cuts, chopped then mixed with all-natural carefully

too because the Muslim population in Andalusia is quite

selected spices and dried under hygienically controlled

big and is growing daily.

conditions.

The company has the coveted halal certification and other compulsory certificates for these products. The

- Beef in Orza: This meat variety is also made from fresh

halal certification has really helped to make buyers of

beef finest cuts, then the cuts are mixed with natural spices

Al-Andaluzza’s products confident that they are actually

and fried in extra virgin clean olive oil to give a unique

getting authentic halal products as demanded in Dubai and

flavor and taste.

other Muslim countries. They were previously selling only in Spain and now focusing in Dubai.

- Beef Chorizo and Salchichon Casings: Fresh beef

Buyers are more concerned with the quality of the

cuts chopped and mixed with the best of natural spices,

products rather than the price, because as far as they are

sausages and dried under controlled conditions.

concerned, if the product is of the highest quality, they don’t really mind about the price. Most of the feedback

- Loncheado/Sliced and more products: The quality

received so far about their products is positive, consumers

of the meat in all products is really fresh and clean. That’s

like the fact that the meat is fresh and clean.

the special feature consumers get.

They have an online shop to let customers order online and make it easier for them to buy the products. You can be sure that by buying their products you are getting amongst the best and most hygienic items the market has to offer.

A L- A N D A L U Z Z A / S PA I N / C O N TA C T S : I N F O @ A L A N D A L U Z Z A . C O M / A L A N D A L U Z Z A . C O M

32

W

Interview Article

ith the third generation running the business

has been helpful in providing unmatched service to their

successfully, PT Mega Global Food Industry

consumers both local and overseas.

(MGFI), a top level biscuit and wafer manufacturing company based in Gresik, Indonesia, saw its beginnings in

Kokola biscuits and wafers are made with the utmost care

1973 under the leadership of late Mr. Budiman.

and the best interests of the consumers. The choicest ingredients go into their making while using the most

Mr. Richard Cahadi Sjarif, Managing Director of MGFI is

advanced and latest food safety methods. The company has

the third generation head of the company that has since

interesting designs and concepts that create beautifully

flourished and earned a solid reputation as the best biscuit

packaged products that attract customers. Earlier the

and wafer maker in the region.

biscuits and wafers used to be packed in tins; but the disadvantages of using tin for packing due to its rusting

Richard started helping with the family business even

tendency has been done away with by the introduction of

as a teenager. But it was not until 1993 that he started

plastic tubs.

taking the business seriously and became a student of the Technical Institute at Singapore studying biscuit-making

PRODUCT RANGE

for 3 years.

PT Mega Global Food Industry produces kokola biscuits and wafers that have become popular in the global markets

After completing his studies, he joined the company as

such as China, Europe, Australia, The United States and

the Operations Manager. This was the starting point of

Saudi Arabia. The company boasts of 60% exports and

a complete transformation for the company as he began

has now started concentrating on the domestic market

to focus on the operation systems and research and

according to the MD. The principal objective of the

development. Many innovative changes were introduced

company is to offer top quality halal-certified products to

and the business was taken to the next level.

Indonesians.

Popularly known as the expert biscuit maker by the

Biscuits are categorized into cookies, crackers, choco

company’s Australian business partner, Mr. Richard Cahadi

chips, and cream wafers. Wafer Majestic White Coffee,

says that it is an absolute requirement to understand the

Wafer Majestic Mix Berry, Kokola Super Cream Biscuits

correct technical procedures for processing biscuits. This

Bonbon and Kokola Delicious Durian, Milk Vanilla

Interview Section Name Article

33

Biscuits, Mochachino Cookies, Butter Cookies, Coconut Cookies and Strawberry Kokola Super Cream are a few of the favorite products made by the company. In fact, the list of favorites is endless.

As per feedback gathered from shoppers, they favor Kokola Biscuit because they are crispy and crunchy and have a good flavor. They are also available at an affordable price. Special gift packs that come in attractive packaging are not only innovative but also visually appealing to the shoppers.

EXPORTS Kokola Biscuit and Wafer are exported to Australia, the UK, the USA and all Asian countries such as China and Korea, and the Middle East markets such as Qatar and Kuwait. The company is able to enter these countries through agents, by participating in trade fairs and due to the certifications the business has acquired.

CERTIFICATION The company has the following certifications:

Mr. Richard Shaarif , Managing Director of PT Mega Global Food Industry.

• Halal certificate from Majelis Ulama Indonesia (Indonesian Cleric Assembly) • HACCP

processes that are used to make the product and confirms that it is a good and reliable product.

• BPOM Indonesia (Food & Drug Regulatory Agency)

MARKET STRATEGY

• ISO 22000 : 2005

Advertisements through the media such as the television

• FSSC

have helped the company improve its domestic business

• BRC Version 6 (Global Food Safety)

by at least 10%. Teaming up with large retailers such

• WQA Version 6 (Woolworth’s Quality Assurance)

as Woolworth, Carrefour, and Kmart is another major feature of the company’s marketing strategy. Display

Halal certification is a must for any business in the

boards to promote the Kokola brands also help in better

food industry; though it is a stringent requirement, the

advertisement.

concept of halal is good in terms of assurance of good quality products that can be used by anyone and everyone

Mr. Cahadi is very proud to share the company’s happiness

irrespective of their religion and diet preferences. Halal

with the world through the delectable taste of their biscuits

also ensures the perfect end products from the raw

and wafers. The company’s success is determined by the

materials stage through the production processes up to

amount of happiness derived by the customers in every

the packing stage. Halal certification vouches for the clean

bite of Kokola Biscuit and Wafer.

P T M E G A G L O BA L F O O D I N D U S T RY / I N D O N E S I A / C O N TAC T S : + 6 2 0 3 1 7 5 9 0 0 0 8 / W W W . KO KO L A .C O. I D

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Interview Article

Mr. Alaa Kamal & Mr. Brandon Baker, Regional Director of Middle East & International Business Development Manager of Midamar.

F

or a little over 40 years, Midamar has grown

Today, Midamar follows these same core values, and

from a small scale exporter of agricultural and

has established a loyal and treasured export client base as

manufactured products to one of the most prominent halal

a result. Back in 1920s Iowa, Yahya sold a diverse range

food brands in the USA – with outstanding reach across

of food, household and farming supplies from his much-

the Middle East, South East Asia and the Far East. What is

loved horse and buggy. In the 21st century’s globalized

Midamar’s story, what values does Midamar hold dear and

economy, diversity remains as important as it was then

where are they looking to take the business next? We met

– and with over 200 items in Midamar’s range, the Aossey

with Mr. Alaa Kamal, Regional Director of Middle East

family care as deeply today about giving their customers

operations, and Brandon Baker, International Business

the widest possible choice.

Development Manager, to learn more about the rise of Midamar Corporation.

Midamar is synonymous with premium halal food items, representing high quality produce and exceptional

Midamar’s story began in 1974 when founder William

personal service at every level of the customer experience.

“Bill” Aossey Jr returned to the USA after a period in

From whole turkey and chicken through to ground beef

international development across Africa, the Middle East and Asia. The American Dream story was in Bill’s blood – his father Yahya grew from a Lebanese immigrant farmhand in rural Iowa into owner of a small independent trading company, all centred on three simple principles of dependability, honesty and integrity. Bill Aossey combined these age-old principles with his own passion for international needs and demands, creating Midamar Corporation.

Interview Article

35

and sausages, Midamar has established itself as the name

Midamar’s quest for perfect produce and service and

to trust for healthy and delicious halal meat.

the satisfaction of buyers – whether they be product

“Midamar has been halal certified since the beginning.

We’re always sure to work closely with the certificate

retailers, food retailers or food services. But where next for Midamar?

bodies of each export country, ensuring our produce is

“We’re certainly looking to use our export supply chain

fully regulated and maintaining the best possible quality,”

expertise to grow the Midamar brand in other international

said Mr.Brandon Baker, the International Business

markets. We can do so much more in Southeast Asia, and

Development Manager.

we’re also looking to become much more prominent for

“We’ve found it’s our halal cold items which are

our halal produce in Africa,” said Brandon Baker. “It’s an

probably our biggest sellers – turkey strips, breakfast beef,

exciting time for everyone involved at Midamar – and we

sliced halal beef bacon, beef pepperoni, our customers

can’t wait to see what the coming years have in store for

can’t get enough!” said Mr. Alaa Kamal, Regional Director

the company!”

To find out more about Midamar and how you could

of Middle East.

Midamar has capitalized on the continued international

benefit from their high quality halal produce, award-

love affair with US cuisine, and the worldwide interest in

winning customer service or their expertise in international

burgers, frankfurters and poultry-based patties hasn’t

export markets, visit www.midamar.com.

waned over the decades. Midamar has brought a taste of America to the world – but outstanding food quality alone couldn’t sustain the growth of the corporation in recent years.

Without

efficient

and

innovative

supply

chain

management, and the personnel talent required to keep it running, Midamar would not have become the byword for halal international export it is today. The networking behind the scenes is relentless, with Midamar boardroom representatives present at trade fairs the world over.

There are also supplementary advertising campaigns with an emphasis on the digital audience reachable through YouTube. The marketing methods may have changed over the last century, but the businesses of Yahya and Bill Aossey have each been founded on genuine service, quality produce and a belief in the uniqueness of every individual customer.

The Midamar formula for export success has not gone unnoticed by industry bodies. Midamar has received the USA Export Quality Star from the President of the United States of America, with other prized certifications including Gulfood awards from 2011 to 2013 as well as awards from export partner countries including Malaysia.

It demonstrates the inextricable connection between M I DA M A R / U N I T E D S TAT E S / C O N TAC T S : + 1 3 1 9 3 6 2 3 7 1 1 / W W W . M I DA M A R .C O M

38

T

Interview Article

Mr. Javier Campo, VP Sales & Marketing of Freshcourt.

here are many reasons to love avocado. It is awash

place by the governments of various countries. They take

with nutrition, contains healthy fats, lowers the

the bullet so that businesses and consumers do not have

levels of cholesterol in the body, it is an antioxidant, has a

to.Â

great texture, fights cancer, alleviates arthritis symptoms,

Freshcourt exports avocados to businesses, making

and helps in the much needed weight loss. Eating avocado

them more accessible to their customers. Better still,

results in better overall health. It is no wonder that there

customers can also choose from different flavors, for

is a 10% increase in global demand for this superfood.

instance, guacamole and salsa. Spices like peppers,

Everyone is literally looking for avocados.Â

onions and jalapeno are what bring about this great

This increase in demand means that there is a need for more avocados. In countries where consumer needs cannot

flavors. Customers can also choose cooking sauces, salad dressings, and dessert toppings.

meet supply, there is a need for imports. Unfortunately,

There are many reasons why Freshcourt has won the

there are stringent regulations that discourage many

hearts of many brands across the globe. They export to

businesses from imports. The consumers, therefore,

Europe, North America, Central America, the Middle

have to pay more to acquire this fruit that is awash with

East (Japan, Korea, Singapore, Thailand, and Malaysia),

nutrition.Â

Australia and Columbia.

The hero steps in. Luckily, buying avocado will no longer

Freshcourt has all the necessary certifications and

be a daunting, difficult, expensive or even impossible task.

more. They have halal certification, BRC, and Kosher

The hero just came in: Freshcourt. Freshcourt does the

among others. The technology behind their avocado-based

hard job of meeting all the stringent regulations put in

products is referred to as HPP (High-Pressure Processing).

Interview Article

39

It is simply innovative. In a nutshell, the products (in this

meal. No monotony. Nutrition is necessary. Everyone

case avocadoes), are subjected to pressure that pasteurizes

deserves to live longer and access nutrition, without

them. This innovative technology allows for longer

having to undergo torture.

Freshcourt is the go to avocados provider. Backed

shelf life. Better still, HPP does not alter the product’s nutritional value, color or flavor. There are no additives.

by

No preservatives. Gluten Free. GMO-Free. It is all about

procedure, creativity and the tenacity to fight battles,

100% natural fruit and vegetable ingredients. And yes, it

Freshcourt makes it easy for avocados to get to the people

is ready to eat.

who want to gulp down spoonfuls of health. Nothing stops

It does not end here. Freshcourt is where creativity

experience,

certifications,

innovation,

scientific

them, not regulations, not monotony.

thrives. The mantra here is that eating avocado is fun. This

Avocados are a superfruit. They result in better overall

is the rationale behind all the flavors. In addition to all the

health. Freshcourt has made access to this fruit easier.

above-mentioned avocado-based products, they still aim

Better still, eating avocado has become fun, thanks to

at the production of even more innovative, flavorful and

the different flavors and innovative ways created by

ready to eat products, based on avocado.

Freshcourt. If you want to experience avocado in a new

Freshcourt has sold avocado for 10 years. Yes, a whole decade’s experience. They began by selling basic avocado

way, visit Freshcourt at the nearest trade fair, event or visit their social media accounts and pages today.

pulp, where they would cut the avocado pulp and export it. They know the best types of avocados to buy, and what the customers want. They aim at making it fun to eat avocado. They buy Mexican avocados, the largest and best producers in the world. Freshcourt and their customers love Mexican Hass avocados.

Businesses looking for avocados to stock, and other flavors for customers to buy can visit Freshcourt during trade fairs or events. Here, there will be demos where the consumer gets to enjoy all the flavors and interact with Freshcourt’s innovative, creative and fun staff members.

Here, customers will get to see other creative ways that they can use the specific flavors. Adding guacamole, avocado halves, and pulp to salads, desserts, appetizers, and soups are just some of the ways. Consumers can also expect to see Freshcourt’s products in supermarkets and shopping malls very soon. There will be no disappointments after attending the demos at trade fairs and events. You can also visit their social media pages.

Freshcourt chooses to fight all the battles to ensure that after the discovery of the great health benefits of this superfruit, regulations do not deter the consumer from accessing it. Innovation, creativity, and fun cannot allow for rest until avocados become part of every imaginable F R E S H C O U RT / C O U N T RY: U N I T E D S TAT E S / C O N TAC T S : + 1 ( 3 0 5 ) 7 7 9 - 8 5 9 0 / W W W . F R E S H C O U RT.C O M

40

K

Interview Article

O-A trading started in Saudi Arabia over 30 years

KO-A trading realised that getting Nong Shim products

ago. Its operations began in 1982 with Korean

halal certified is important, because many people were and

food. Later, the president became interested in the noodle

are still asking for it. So they contacted the manufacturer

business. At that time, Nong Shim brand was under a noodle

and asked them to get all the products halal certified.

company but it was not ranked amongst the top-selling

After around 2 years of going through the required

noodle companies despite the good quality and good taste

processes and regulations, they eventually received

of its products. This is due to the various types of noodles

halal certification from the Korean authority body.

that are available in the Asia supermarket. Nonetheless, the president of KO-A trading saw this opportunity and

PRODUCT’S INFORMATION

decided to do business by trading Nong Shim products

Introduction of the halal noodles started with six

to the Middle East market. At that time, not many Saudi

flavours and they were targeting the Saudi Arabian

Arabians were accustomed to eating noodles. However, the

market. The different noodle flavours were mostly

company realized that Saudi Arabia is very strict with their

based on seafood such as shrimps and vegetables.

dietary ruling. Hence, Nong Shim decided to study about

Getting halal meat in Korea is difficult and it needs to

the halal dietary guidelines in order to abide with Saudi

be imported from other countries. Hence, they removed

Arabia’s market. From their studies, they realized that

any traces of meat from the ingredients and rather

Muslim avoid consuming pork or meat that are not halal.

have it in seafood or vegetable flavours. The company

Hence, KO-A trading advised the manufacturer to remove

is still carrying out more research on other potential

all pork and used seafood instead for their noodles. At

flavours. Presently, they have 11 products under KO-A

that time, the Asians were already eating Nong Shim

trading, and the best-selling products is the Nong Shim

noodles, but the locals in the Middle East were still new

noodles, a spicy mushroom noodles, and it is acceptable

with the idea of noodles as a whole and were not fans of it.

not only in the Arabian market but all over the world.

Interview Article

41

MARKETING STRATEGIES This brand is already well-known all around the world especially amongst the Asians. They support agents and retailers by helping them get product supply into supermarkets,

through

promotions

and

give-away

packages like 1+1 products (buy 1 get 1 free). The latter has been the most effective marketing method so far.

NEXT TARGET MARKET The company is looking to expand its reach into Iran and Iraq next.

HALAL CERTIFICATE There are numerous advantages associated with halal certification: first the customers and buyers feel safe and feel more certain to buy products carrying the halal logo.

It also gives trust, and they do not hesitate to buy the products. Also, this company sees it as their responsibility to provide halal to the consumers. In their opinion, halal is mandatory in order to enter the Muslim market.

Ms. Jenny Co, Manager of KO-A TRADING CO., LTD.

Other

certificates Analysis

the

Critical

company Control

holds Point

include

EXPORTATION

Hazard

Nong Shim noodles is presently being exported to other

and the International Standards Organisation (ISO).

countries aside Saudi Arabia. However, KO-A trading

There are presently many types of noodle products

still remains the sole traders of Nong Shim and as

in the market, each product has their own customers.

stated earlier, the business began as an entity in Saudi

Granted, Nong Shim may be expensive but their

Arabia. Later, its operation spread to other Middle

guarantee is that it is tasty and healthy. As a customer,

Eastern countries, such as Kuwait, Qatar, UAE, etc. The

you can count on Nong Shim to ensure a top-notch

company mainly focuses in the Middle East market.

quality every time you buy any of their products.

One of the major strength of this company is that they study the market carefully to understand what locals enjoy. Each country in the Middle East has different types of taste. They work closely with agents and other business individuals that already have a good knowledge in the market before they introduce their products there. These individuals then give KO-A trading the necessary feedback and information on market trends. From there they learn and gain valuable knowledge about the particular market in question.

NONG SHIM HALAL PRODUCTS

KO -A T R A D I N G C O. , LT D. / C O U N T RY: KO R E A / C O N TAC T S : + 8 2 2 7 3 0 1 2 5 1 / W W W . KOAT R A D I N G .C O M

(HACCP)

44

N

Interview Article

Mr. Looi Chee Kit, Export Manager of Nanotronic Malaysia Sdn Bhd.

anotronic Malaysia is a beverage company that

are in the research and development stage of orange and

specializes in the production and exportation of

pineapple flavours, even more flavours as we strive to gain

sparkling beverages. It has built its brand over four years

a greater market share.”

to be able to distribute to over few countries including Thailand, Singapore, Vietnam and China. The company

MARKETING ANGLE

also has exported to Canada and India. Nanotronics

The driving force in Nanotronics’ success is to set itself

Malaysia has its eyes set on expanding beyond the borders

up against the industry’s best. It has been able to achieve

of Asia to take on the markets in the Middle East with its

this by gaining the best in knowledge and technology

multi-flavoured brand of products.

within the beverage industry. Using this standard, the company has been able to produce a product that

AVAILABLE PRODUCTS

matches world standards. This has enabled it to be

With so many beverage choices in the market, it takes

able to have an international reach. As it expands its

a great product to carve a niche out as a new entrant.

horizons, Nanotronics Malaysia is letting the markets it

Nanotronics was able to do this by creating a brand of

expands into dictate the flavours it will venture into. It

desirable flavours for its market. It accomplished this by

has a good understanding that the consumer determines

conducting surveys that were able to show its best flavours

the direction you take as a product provider. With this

in the market. These are the white and red grape flavours

in mind, it uses international trade fairs as one of the

which are most enjoyed by consumers. Apart from these

platforms

flavours, Nanotronics also has peach, raspberry, raspberry

it

& peach, and mixed flavours as its traditional flavours to

interacting

choose from. It has also introduced apple and lychee as the

is able to know which flavours are most sought after. The

new kids on the flavour block. As a progressive company,

company is then able to develop new flavours from this

Mr. Looi Chee Kit, the Export Manager revealed, “We

information.

can

to

interact

know

what

with

it its

with is

customers they

desire.

customers,

so

that

Through

Nanotronics

Interview Article

45

BRANDING As an Original Equipment Manufacture (OEM) company,

recognized. This has enabled it to get ISO certification.

Nanotronics

the

Apart from this, the company is also HACCP certified,

companies it distributes to, meaning that it does not have

giving you confidence that the company uses the right

its own branding or marketing to be concerned over. As

processes in the manufacture and processing of its

an OEM distributor, Nanotronics is able to adapt an A-Z

products. The Hazard Analysis Critical Control Point

production cycle for whatever company it is supplying

(HACCP) management system analyzes the production

to. This means that it is skilled in the different stages of

of food products to check that all stages of the process

production from label designing, packaging, bottling and

are

right up to the delivery of the beverage.

safe products to the consumers are assured.

creates

customized

branding

for

hazard

free.

Nanotronics

This

Malaysia

means

is

that

also

quality

halal

and

certified.

CLIENTELE BASE

As

Since Nanotronics Malaysia is a main distributor, its main

and repute, Nanotronics has taken it upon itself

clients are distributors who have their own marketing

to present itself as a company that places hygiene

strategies to work with. Once it makes their branding for

standards at a high level. Since it seeks to reach different

them the greater work of marketing lies in the purchasing

races and religions, it has gotten this certificate

company’s hands. Nanotronics also sells to sole providers

to

who are reaching an immediate market.

community in the various regions it will and already

a

company

enable

it

that

to

seeks

reach

international

even

the

reach

Muslim

reach. This makes the Middle East a surmountable CERTIFICATION

market

As an international distributor, Nanotronics Malaysia has

Chinese market have Muslim clients who will only

sought to gain international recognition. It has managed

indulge in halal products. This makes it a necessary

to do this by keeping standards that are internationally

certificate to have to gunner support in this customer base.

for

Nanotronics.

Some

markets

N A N O T R O N I C M A L AY S I A S D N B H D / C O U N T R Y: M A L AY S I A / C O N TA C T S : + 6 0 4 5 0 1 2 5 2 5 / W W W .T E I K S E N N . C O M

like

the

46

A

Interview Article

s food is a universal requirement, Prima Food

called blind-tasting. In this process, consumers taste the

Pte Ltd aims to provide delicious, high quality

products without knowing its name or who made it. If it

Singaporean cuisines to everyone around the world.

gets a favourable response from 70% of the test market, the products will be approved for production and distribution

PRIMA FOOD HISTORY

for public consumption.

Prima Food works under the umbrella of Prima Limited,

Prima Food’s most notable and popular products

the first flourmill company in Singapore, and also the

include Laksa LaMian, Chili Crab and Hainanese Chicken

first ever flourmill established in Southeast Asia. Prima

Rice. These are made only with certified meat and seafood

Limited is a premier company which started in 1961. With

ingredients. The company uses the best technology to

55 years of experience in the food-related business, the

provide fresh, safe and scrumptious noodle-meals in

enterprise expanded its operations to different areas of

the world. With 14 months of shelf-life, the products

food and allied industries. This venture paved way to the

have no preservatives and no artificial colouring. The

establishment of Prima Food.

noodles went through the process of air drying while the

Prima Food started 5 years ago by providing superior

genuine meat and seafood ingredients were used with a

quality instant noodles. Since they also specialize in paste

cutting-edge technology called heat sterilization. These

and sauces, they’ve incorporated this proficiency and

processes are among the reasons why the products have

developed their own line of Singapore cuisines that would

such remarkable flavour and taste without the need to add

also appeal to international consumer.

artificial flavours and synthetic elements.

Prima Food’s best-selling product, Laksa, is a noodle

PRIMA FOOD PRODUCTS

like no other. It has a perfect combination of ingredients

Singapore, being a first-world country, has stringent

that brings out great tasting instant noodles with unique

requirements for businesses in all types of industries.

choice of paste. For a more personalized experience, you

Prima Food lives up to this expectation by manufacturing

can add your choice of ingredients that are available in

all its food solely in Singapore. It uses safe and fresh

your kitchen. Since the company is an expert in flour and

ingredients and ensures that the quality and taste of all

noodles production, they create one-of-a-kind noodles

their products carry the same great value wherever they

which are offered in superfine noodles and superfine

may go.

wholegrain noodles. These healthy and delicious main

To do this, the company has adapted a procedure

ingredients can be availed by purchasing their premium

Interview Article

47

HALAL CERTIFICATION & FOOD ACCREDITATION

Singapore is home to many cultures and nationalities.

Due to this, Prima Food has undergone halal certification and makes its products available to every noodle food consumer. The company’s food items are high-class; they are also being served in restaurants which include Muslim patrons and customers. The noodles’ halal certification proves Prima Food’s commitment to providing its products to anyone, anywhere in the world. halal certification, aside from an additional advantage to your packaging, shows respect to all, regardless of culture, nationality and beliefs. Prima Food is a well-adjusted company with products that have undergone rigorous studies in order to serve everyone.

Prima Food has numerous awards and praises due to its outstanding line of products, services and commitment. It was given the Merit Award for Innovation by the Singapore Institute of Food Science and Technology, as well as the Singapore Star and AsiaStar award for exceptional, stateof-the-art manufacturing and production of noodle food.

Mr. Eric Sim, General Manager of Prima Food Pte Ltd.

Prima Food is a super-brand that deserves to be in the

products or the gourmet indulgence which can be bought

international food trade. Moreover, Prima Food believes

at more affordable prices.

that consumers deserve to get a taste of first-world noodle products manufactured by a premier company.

TARGET MARKET Currently, the company’s product line is available in 45 countries across the globe. These include the US, United Kingdom, Canada, Japan, New Zealand, China and Australia. Prima Food values every country. Hence, they strive to deliver world-class food products to every individual who is looking for excellent food at the right value. Although the company seek ways to spear into new environment, it requires the right distributor who has the values, beliefs and capabilities to introduce first-class instant noodle products into the market.

At the moment, Prima Food is looking to include Saudi Arabia to its top market as the company knows that customers also require easy-to-prepare, great-tasting food that can satisfy and fulfil their tummy’s desire.

P R I M A F O O D P T E LT D / C O U N T RY: S I N G A P O R E / C O N TAC T S : + 6 5 6 5 5 9 2 3 9 3 / W W W . P R I M ATAS T E .C O M . S G

50

A

Interview Article

Mr. Jesper Kelly Innes, Export Director of Scandic Food.

unique blend of a long tradition with an innate

Innes, Export Director of the company says that the core

passion for delectable and modern foods that

value around which the business works best is trust. Trust

tickle the taste buds is a distinctive trait of Scandic Food

in consumers, staff, suppliers, and all partners has helped

A/S based in Denmark. Scandic Food is a subsidiary of

the company reach the level it is today.Â

Danish food holding Good Food Group A/S, a family-

According to him, traditional and authentic recipes

owned business since its inception in 1951 in Denmark.

have been handed down from generation to generation,

It was founded by Inga and Peter Christensen as a small

and innovative techniques are used to conform to the

bakery offering cookies in the town of Vejle.

modern day standards and tastes. The company has three

With the third generation of the family currently

manufacturing units in Denmark, two in Sweden and

running the business, strict rules are followed to keep

Poland, and one each in Norway and India. It also has

up the top quality of the products manufactured as per

its own printing and packaging units. Sales offices, apart

European standards of quality. Today the company has

from the main office in Denmark, are located in the United

developed into a huge enterprise under the leadership

Kingdom, Germany, Sweden, Poland, United States, and

of Otto, Allan and Torben Christensen with an annual

India.

turnover of over 200 million Euros and 800 employees in its fold.

The Scandic Food product range includes non-dairy creams, jams and marmalades, frozen fruits, fruit

Besides than manufacturing food products, it also does

fillings and toppings, fruit sauces, garlic, honey, freeze-

private labelling to other food suppliers. Mr. Jesper Kelly

dried berries, all-natural preservatives, condiments and

Interview Article

51

salad dressings, liquid soft ice concentrate, sweet whip,

The company has been awarded “The Best Product –

cream stabilizers, additives to meats, pates and cheeses,

Consumers Choice 2013” in January 2013. The marketing

plum stew, grilled artichokes in oil, sun-dried tomatoes,

strategies of the business are well-structured and while

decorating fondant and icing sugar, and all kinds of baking

promoting their own brand Danish Garden, the company

mixes and nuts.

offers private labeling to other companies. A good amount

Of these, Scandic Jams are the best-selling products being categorized as normal, low-sugar and high-sugar

of investment in advertising helps the company market its products successfully.

varieties and organic jam. Their popularity has inspired

Scandic Food exports its products to 70 countries across

packaging of jams like cherry and orange and multi-fruit

the world. This has been possible because the overseas

marmalade in huge packs of 6 kg and 14 kg containers.

markets are active and offer great scope for expansion.

Jams are the perfect accompaniment for any breakfast be it

Asia is the next target market with Scandic Food already

the delicate muffin, toast or pancakes. Combinations with

active in India under the brand name SIL.

Scandic Jams are endless and it dominates the market due to its natural goodness and delicious flavors.

HALAL CERTIFICATION

The non-dairy cream is another popular product of

Halal certification is a very important aspect of any

Scandic Food. Unlike other creams, it is a vegetable

food manufacturing company as the business attracts

cream made from palm oil and is largely used by bakers.

consumers from various religions and is about avoiding

The cream, when whipped, expands a whopping 400% as

certain ingredients such as alcohol in the company’s

against 180% expansion of the normal cream. It is also

products. It is also a way of complying with the market

cheaper than the dairy cream and is a stable product

requirements and knowing more about the cleaning

that stays fresh in the refrigerator for 4 days. The soft ice

processes etc. Scandic Food is halal certified and has a

cream mix is also produced from vegetable oil and makes

huge domestic and international market.

delicious ice creams.

The company has also been given the Certificate of

To bring innovative and impeccable end products

Conformity that guarantees that the business meets the

from the farm to the table, it is important to procure the

requirements of the Global Standard for Food Safety. High

appropriate raw materials and use the right production

level of food safety and quality has ensured the company’s

methods to create foods of great value and unmatched

success over the decades. The business is also certified

taste. Then the final packaging is done in order to offer the

with Organic, Palm Oil SPO, and Non-GMO certifications.

public excellent foods in attractive packs. The company ensures that the consumers get the best and the most

COMPANY’S PHILOSOPHY

reliable products in terms of richness, taste and quality.

His firm belief is that with the core values of trust and

Fresh fruits and vegetables are directly transported from the field to the processing plant where they are processed

dedication, Scandic Food will reach the top echelons of the business world very soon and stay there for a long time.

using the most advanced technology that facilitates retention of the maximum amount of vitamins, minerals and other nutrients in the finished goods. In the Export Director’s view, other than the highly experienced staff that contribute to the top-notch quality of the products, HACCP quality control system such as BRC and IFS also play an important role in the success of the business.

S C A N D I C F O O D A /S / C O U N T RY: D E N M A R K / C O N TAC T S : + 45 7 5 7 1 1 8 0 0 / W W W . S C A N D I C- F O O D. D K

52

Q

Interview Article

Mr. Mads Bjerregaard, Sales Manager of Quantum ApS

uantum offers a wide range of attractive dairy

white cheese (feta), mozzarella, cheddar, edam, gouda,

products both from own dairies and few selected

emmentaler, butter and also shredded cheese in different

European dairies. It is a clear strategy to offer high-quality

sizes.

and fresh products to the consumers.

UNIQUE SELLING POINT BUSINESS INTRODUCTION

Quantum has been able to maintain and exceed the

The company was started in 2001 by Mr. Esben Nielson

expectations of its customers with its high quality products,

due to long experience and relationship with customers

good taste, delivery of staple supplies and attractive

around the world and valuable experience with a variety

price. Another major selling point is that the products

of dairy products. Quantum is located in the northern

are made from the most natural ingredients to fulfil the

part of Denmark, and is a proud and integrated part of a

highest European standards. The company depends on

large German dairy group, Rucker GmbH. The company

good and reliable partners, and therefore work only with

export to more than 50 countries around the world, and

few selected partners. These suppliers are all approved by

the majority of their products are halal certified.

local health authorities and are frequently controlled by external quality audit companies to ensure the high and

PRODUCT INFORMATION The Quantum broad range of dairy products are made

stable quality.

up of varieties of cheese and butter, and the company is

MARKETING STRATEGIES

very innovative and customer-oriented. As an example a

Quantum ApS work very close with few selected partners

new type Mozzarella has been developed especially for the

in each market and give support to them. This support

Asian countries which are more yellow and tasteful. Their

comes in form of teaching the partners the best ways of

broad range of products cover the following products;

using Quantum’s products. Quantum rely on their trusted

Interview Article

53

partners to decide on the best marketing strategy for their

it opens new doors to other markets. In some markets,

market or customers. This is essential because each market

halal is a demand and prerequisite for operations and sales

is different, therefore they try to be flexible and discuss

while in other markets it is preferred but not a demand.

with their partners before making market decisions.

There is no denying the fact that halal certificate is very important.

EXPORTATION Quantum ApS has a strong presence especially in the

OTHER CERTIFICATION

Middle East, but their sales activities are also growing

Quantum ApS’ selected partners have various certificates

quite a lot in many other regions including China, Taiwan,

when it comes to production and food safety, and all the

Singapore, India, Pakistan, USA, NZ, Australia, Africa etc.

offered products live up to the highest European standard

For Quantum ApS it is essential to establish long term

and regulations. It is aimed at ensuring food quality,

relationship with trusted partners who work after the

safety and security from production through the entire

same principles such as mutual trust and understanding,

supply chain process.

hard committed work and flexibility.

HALAL CERTIFICATE One of the many achievements of this company is the award of halal certification. They are very proud of this as it shows they are following some of the rules and regulations required to give satisfaction to their numerous customers with different tastes. This certificate is important to enable Quantum products appeal to the Muslim community. Also Q UA N T U M A P S / C O U N T RY: D E N M A R K / C O N TAC T S : + 45 9 8 3 9 3 43 5 / W W W .Q UA N T U M . E U

Do You Organic?

100% NATURAL

N FO VEGA OD

NATURE

THINK GREEN! natural ingredients 路 quality food 路 fresh & healthy

Durian Chips

Banana Chips

Jackfruit Chips

Carrot Chips

TOUCH SMILE SERVICES No 8, Jalan Kristal 1, Taman Kristal, 08000 Sg Petani, Kedah, Malaysia.

Tel: +6010-3137111 Fax: +604-4312035 Email: touchsmileservices@gmail.com

56

Halal Food Review

A L HA

S T N U RA

A T S L RE

Authentic Xinjiang Food When you travel to China, the thoughts of noodles, dumplings, peking roast duck and dim sum will swim around your mind as you search for

Halal Food Review With Shafiq Mansor

any available halal food. Don’t fret as there are plenty of halal Chinese food that is easily obtainable in most of the major cities in China. Due to the large number of Muslim population, small Muslim restaurants and halal food stalls are accessible in town areas particularly in regions with a significant number of Muslim communities. As a heads up, halal in China is known as “Qingzhen Cai” and most of the “Qingzhen Cai” restaurants are run by Muslims.

In this issue, we will be visiting one of the distinguished halal restaurant, Yershari Xinjiang Food, located in Shanghai, the city that never sleep.

This restaurant is located at a strategic location near the famous pedestrian road of Nanjing, which is literally beside the Shanghai Metro People’s Square station.

This restaurant is known for its lamb cuisine, and is considered by the meat-lovers as the mecca of meat. From the menu, the dishes served focuses mainly on the North and East Chinese cuisines. One of the dishes that was ordered was the Yeshari’s signature mutton shashiks. The mutton is grilled on sharpened red willow branches to ensure the meat is grilled thoroughly. When you take a bite at this dish, you can taste the hot and juicy flavour of the meat with crispy chunks of fats to provide a more juiciness to the meat. It is seasoned in perfection with spicy, cumin based rub. To cool the mouth from the spices, there is the mixed onion, pepper and tomato salad. This salad is the cheaper and tangier version of Greek salad, and it complements well with the meat dish.

This meat is then washed down with a mild and creamy Xinjiang milk tea, and this tea is available not only in sweet flavour, but also salty flavour!

This tea gives a smooth and silky taste with every sip you take.

Not to be missed is the 100% homemade yoghurt with raisins and pumpkin. The light creamy taste of yoghurt balances perfectly with a sliced chunk of the nutty squash. It adds a finish splash to the meal, enjoy

Halal Food Review

57

HALAL PLACE TO EAT IN china China

the light entertainment of belly dance by their professional dancers with caramel covered banana fritters.

By the end of the day, you will have a satiate tummy with a light entertainment. This restaurant is often filled with locals and expatriates coming in to enjoy the delicious meal and show. If you are in Shanghai, drop by Yershari Xinjiang Food restaurant for a good evening.

RECOMMENDED RESTAURANTS Qing Mei Ju

Xing Qing Hong

A Fan Ti

This restaurant is famous for its superb fresh mutton hot pot. The mutton tastes delicious after being boiled in a special copper pot.

Established in 2005, you can taste the roasted whole sheep and desert roasted mutton leg and crumbled unleavened bread in mutton stew here.

There is Uygur music and dance performance every night. You can try the shashliks, grilled mutton chop, mutton rice, Dapan Chicken and stir-fried Nang.

No. 313, Fengyang Road, Huangpu District (near Xinchang Road) Tel: +86 21 6358 2969

No. 280, Jianzhong Road, Pudong New Area (near Gaosi Road) Tel:+86 21 5079 0392

B1 Floor, Tianshan Hotel, No. 775, Quyang Road, Hongkou District Tel: +86 21 64689198

Yu Ji Zhai

Yini Xinjiang Flavor

GGJ

Restaurant serving barbecue beef and mutton and Islam hot pot. The price is reasonable and portions are satisfactory.

This long-standing restaurant has high quality food; a large bowl of braised chicken and tender lamb shashlik.

With egusi as a starter, ramen with beef in the GGJ restaurant will make your mouth all waterly.

Lane 403, North Tongtai Road, Baoshan District (near Qinggang Road)

98 Dongjiangwan Road, Hongkou District Tel: +86 21 5666 6057

Building A, 70 Zhenjiang Middle Road, Huangpu District Tel: +86 21 6322 0039

Xinjiang Pamir Restaurant

LeLe Xinjiang Restaurant

Full Hat

Located in a bustling street, both the position and the tasty food, especially barbecued lamb shashlik, attracts many Xinjiang people every day

Besides the authentic food, the decoration in Xinjiang style and the considerate service and friendly attitude of waiters also characterize the restaurant.

The name refers to a kind of a hat in black and white, giving the color scheme for the restaurant’s decoration, simple but elegant.

205 Zhejiang Middle Road, Huangpu District Tel: +86 21 6322 5664

272 Dongtai Road, Luwan District Tel: +86 21 6384 9071

Room 104, Huaihai National Mansion, 49 East Huaihai Road, Luwan District Tel: +86 21 6155 7424

58

F&B Trade Fair 2016

Food & Beverage Trade Fairs 2016

FEB MAR

Gulfood 2016

21st – 25th February 2016 Dubai World Trade Centre, UAE

Café Asia 2016

03th – 05th March 2016 Marina Bay Sands, Singapore

OCT NOV

Foodex Japan 2016

10th – 12th March 2016 Hong Kong Convention Centre, Hong Kong

MIHAS 2016

30th March – 2nd April 2016 Kuala Lumpur Convention Centre, Malaysia

APR

Food&HotelAsia2016 12th – 15th April 2016 Singapore Expo, Singapore

Anufood Eurasia 2016

14th – 16th April 2016 Tüyap Fair Convention & Congress Centre, Turkey

Halal Expo Europe 2016

17th – 18th April 2016 Beursgebouw Eindhoven, The Netherlands

Alimentaria 2016

25th – 28th April 2016 Fira de Barcelona, Spain

MAY

Food & Hospitality Africa 2016 3rd – 5th May 2016 Gallagher Convention Centre, South Africa

Food Africa Cairo 2016

4th – 7th May 2016 Cairo International Convention and Exhibition Center, Egypt

SIAL China 2016

5th – 7th May 2016 Shanghai New International Expo Centre, China

Fi Vietnam 2016

18th – 20th May 2016 Saigon Exhibition and Convention Center, Vietnam

THAIFEX 2016

25th – 29th May 2016 IMPACT Exhibition Center, Thailand

JUN JUL SEP

MIFB 2016

27th – 29th July 2016 Kuala Lumpur Convention Centre, Malaysia

Fi Asia 2016

21st – 23rd Sept 2016 Jakarta International Expo, Indonesia

Food Hospitality Oman 2016 26th – 28th Sept 2016 Oman Convention & Exhibition Centre

16th – 20th Oct 2016 Paris Nord Villepinte, France

yummex Middle East 2016 07th – 09th Nov 2016 Dubai World Trade Centre, UAE

Fi Europe 2016

28th – 30th Nov 2016 Messe Frankfurt, Germany

8th – 11th March 2016 Makuhari Messe, Japan

Lohas Expo 2016

SIAL Paris 2016

DEC

SIAL Middle East 2016

05th – 07th Dec 2016 Abu Dhabi National Exhibition Centre, UAE

PLAN AHEAD YOUR JOURNEY

Find important listing of upcoming Halal exhibition & Halal showcase around the world. Latest Halal exhibition & Halal showcase are added in every month. All information published had been collected from DagangHalal.com online partners website, governmental or reliable professional websites. Nevertheless, you are strongly advised to use the information here to contact trade shows organizations before you make any arrangement.

Product Showcase

59

Convenience Food Penne Rigate Quick Cooking

Manestraki

Spagetti Expressi Quick Cooking

The company remained faithful to the doctrine of the high quality of the pasta produced and in order to meet the increased needs of the Greek and international markets, made important mass investments during the years that followed.

Company: Helios Pasta Industry Pan. SP. Dakos SA.

Country: Greece

Contact: +30 21 0284 0140

Curry Mee

Laksa

Prawn Mee Soup

Tan Seng Kee Foods Pte Ltd (TSK) began its first step

in the noodle-making business during the British Colony days as a sole proprietorship manufacturing rice and wheat-based noodle products.

Company: Tan Seng Kee Foods Pte Ltd Country: Singapore

Contacts: +65 6445 2320

Instant Noodles: Penang Asam Laksa

Ramen: Penang Hokkien Mee

Vit’s Toink-Toink Duck Flavour

VIT Makanan is a renowned noodle manufacturer and distributor of premium grade shelf stabled

noodles, specialised in instant noodle and premium noodle production.

Company: VIT Makanan (K.L.) Sdn. Bhd. Country: Malaysia

Contact: +603 6093 3999

WWW.DAGANGHALAL.COM

VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS

60

Product Showcase

Beverages Avocado : Superior Premium Smoothie Superior Premium Ice Cream : Avocado Green Tea

Great for birthday parties, backyard barbecues or a

quick after-dinner treat, this collection of healthy

frozen desserts will satisfy your frozen-confection desires.

Company: Harvest Prime Corporation (Pte) Ltd.

Country: Singapore

Contacts: +65 9116 6870

Life Addict

Vendome Mademoiselle Merlot

Night Orient

A universe of elegance and authenticity, perfect

accompaniment in exclusive moments. Pleasure without the moderation. It is guaranteed 0.0% of alcohol and halal certified by JAKIM.

Company: Univers Drink Country: Belgium

Contacts: +32 497 41 28 58

Flavored Camel Milk: Date

Camel Milk Powder

Flavored Camel Milk: Strawberry

Camelicious is a leading camel milk dairy brand

based in UAE produced by Emirates Industry for Camel Milk & Products.

Company: Emirates Industry For Camel Milk & Products

Country: United Arab Emirates Contacts: +9714 2281034

www.daganghalal.com

Product Showcase

61

Beverages The company core business nature is a make-to-

Adini Rejuve Adini Cafe

order concept. As a company, it operates to supply

and sell food and beverage type of goods that the company manufacture, health and beauty products.

Company: AD Deeni Resources Country: Malaysia

Contact: +603 6038 2787

DS Borneo is a food & beverage brand grower, Drinking Chocolate: Gourmet Original / Decadent Dark

Atap Coffeebag: Dark Roast / Icy Blend

importer and exporter. Everything we do is driven by our passion for good food and the good life.

Company: DS Borneo Trading Sdn. Bhd. Country: Malaysia

Contacts: +603 7733 7722

One Up Mixed Juice Drink with Inulin

Sun Up Fruit Drink Base Concentrate

Sun Up RTD Fruit Drink

United Beverage Sdn Bhd produces a variety of cordials, fruit juice concentrates and ready to drink juices that are of premium quality.

Company: United Beverage Sdn Bhd Country: Malaysia

Contacts: +603 5519 2804

WWW.DAGANGHALAL.COM

VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS

62

Product Showcase

Snacks Potato Crackers

Garlic Toast Bread

Mini Pockets

A leading manufacturer of delectable potato crisps, cereal crisps, corn snacks, wafer rolls, chocolate

sweets and a wide range of other delicious biscuit and cookie products.

Company: Win Win Food Singapore Pte Ltd Country: Singapore

Contacts: +65 6659 1086

Kayamila Original

Kayamila Sea salt Caramel

Kayamila Vanilla Pandan

Kayamila Calamansi Citrus

Fong Yit Kaya specialises in delivering quality Kaya,

also known as coconut jam – a type of food spread made from coconuts, eggs and pandan leaves.

Company: Fong Yit Kaya Pte Ltd Country: Singapore

Contacts: +65 6334 4067

Dark Compound Chocolate Chips

White Compound Chocolate Chips

Dark Couverture Buttons

White Couverture Buttons

Anods Cocoa is a Sri Lankan chocolate manufacturer committed to providing chocolate solutions to all types of chocolate requirements.

Company: Anods Cocoa (PVT) Ltd Country: Sri Lanka

Contacts: +94 11 240 4999

www.daganghalal.com

Product Showcase

63

Snacks Premium Saudi Dates

Premium Dates

Omni Mal’s date and dried fruit products always

Habbatus Qurma

carry unique theme and identity, and are marketed

under the brands of Gurun Emas (Gold Desert), Date-Licious, Jendela Arab (The Window of Arabs), and 1001 Nights.

Company: Omni Mal Agencies Sdn Bhd Country: Malaysia

Contact: +609 773 3326

Onion Chips

Pakoda

Curry Muruku

Started out in 2005 under Global Traditions

Spice Manufacturers as a spice manufacturer, the principals expanded the product range to include

the wholesale and distribution of traditional snack food.

Company: Global Traditions Group of Companies

Country: Malaysia

Contacts: +6013 259 2529

Hazelnut Chocolate Cream Filled

Mini Panda Shortbread

Tatawa Industries specializes in cookies, chocolate products and moon cake manufacturing.

Cabell De Brue : Picasso

Company: Tatawa Industries (M) Sdn. Bhd.

Country: Malaysia

Contact: +606 985 9551

WWW.DAGANGHALAL.COM

VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS

64

Product Showcase

Food Ingredients Veal Franks

Veal Cheeks

Veal Eye Round Pastrami

Established in Dubai, United Arab Emirates in 2012

as a halal food manufacturing plant that boasts the highest standards in food hygiene and food quality standards.

Company: Indoguna Productions FZCO Country: UAE

Contacts: +9714 807 3900

Malaysian Satay Marinade Mix

Malaysian Seafood Curry Mix

Malaysian Satay Sauce Mix

Nis Spice produces specially blended spices that

enhance the taste of any dish. Founder Mr Allen Wong believes in creating spice products that enhance flavour and increase efficiency.

Company: NIS Spice Manufacturing Sdn. Bhd.

Country: Malaysia

Contacts: +607 5207 899

Chilli Sauce

Thai Chilli Sauce

Tomato Ketchup

Established in 1978, Region Food Industries is today a leading manufacturer of quality authentic and oriental sauces in Malaysia.

Company: Region Food Industries Sdn Bhd

Country: Malaysia

Contacts: +603 3169 2888

www.daganghalal.com

Certification Bodies

65

FOREIGN HALAL CERTIFICATION BODIES AUSTRALIA

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies that are recognized by Malaysia’s JAKIM.

BANGLADESH Islamic Foundation Bangladesh (Baitul Moqarram National Mosque)

Adelaide Mosque Islamic Society of South Australia 20 Little Gilbert Street, Adelaide S.A 5000, Australia.

Mohd Farid Ismail

Tel: +61 4 1474 5390 | Fax: +61 8 8231 6443

Islamic Association of Geraldton

Geraldton Mosque, 172 George Road Geraldton, Western Australia, 6530 Australia.

Haji Daftie Hj Abdul Qudus

Tel: +61 8 9964 1493 | Fax: +61 8 9664 1318

Islamic Association of Katanning

P.O Box 270, Katanning, Western Australia 6317.

Alep Mydie

Tel: +61 8 9821 2775 | Fax: +61 4 8718 2144

Islamic Co-ordinating Council of Victoria (ICCV)

155 Lygon Street, East Brunswick, Victoria 3057 Australia.

Refik Koyu

Tel: +61 393805467 | Fax: +61 393806143

Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA) Unit 1, 35-37 Harrow Rd Auburn NSW 2144, Australia.

Mughtarulah Sadien

Tel: +61-29643 7775 | Fax: +61-29643 7776

The Perth Mosque of Western Australia Incorporated 427-429 William Street, Perth, 6003, Australia.

Fazel Anthony Tel: +61 8 9328 8537 | Fax: +61 8 9328 8537

Australian Halal Authority & Advisers (AHAA) 135 Sydeny Road, Coburg, Victoria 3058, Australia.

Muhammad Esfandiar

Tel: +61 3 9386 0786 | Fax: +61 3 9384 6939

Al-Iman Islamic Society Inc.

173 Johnston Street, Collingwood, Victoria 3066, Australia.

Mohamed Amir

Tel: +61 3 9417 6585 | Fax: +61 3 9416 2965

AUSTRIA Islamic Information and Documentation Center A-4050 Traun,Theodor Körner Str. 10 A,

A-1010 Wien 1, Sterngasse 3 Austria.

Günther Ahmed Rusznak Tel: +43 699 884 658 04

ARGENTINA Islamic Centre of The Argentine Republic (Centro Islamico de La Republica Argentina) Av. San Juan 3053 Buenos Aires (1233) Argentina.

Fabian Amin / Yamil Alexis Sayer

Tel: +54-11-4931-3577 | Fax: +54-11-4931-3577 #105

Dhaka, 1000 Bangladesh.

Shamim Md. Afzal Tel: +880 2 9559643 | Fax: +880 2 9563397

BELGIUM Halal Food Council of Europe (HFCE)

4 Rue De la Presse 1000 Brussels, Belgium.

Prof. Dr. Hj. Mohamed Sadek

Tel: +32 2227 1114 / +32 2227 2728 | Fax: +32 2218 3141

BRAZIL Federation of Muslims Associations in Brazil

Rua Tejupa, 188 - Jabaquara CEP 04350-020, Sao Paulo SP, Brazil.

Dr. Mohamed Husein El Zoghbi / Nizar Adel El Ghandour Tel: +55 (11) 5035-0820 | Fax: +55 (11) 5031-6586

Centro de Divulgaҫãodo Islam Para América Latina (CDIAL)/Islam Dissemination Center for Latin America Rua Marechal Deodoro, 1960-2 Andar Centro-Sao Bernardo Do Campo-SP Sao Paolo, CEP 09710-201, Brazil.

Ahmad Ali Saifi

Tel: 0055 11 4122 2400 | Fax: 0055 11 4332 2090

CANADA Halal Montreal Certification Authority

1510,Chemin Chambly , Suite 270 Longueuil, Quebec J4J 3X5, Canada.

Taibi Baaja

Tel: +1(514) 296 7360 | Fax: +(450) 332 7072

CHINA Shandong Islamic Association

No. 217 Yingxiongshan Rd., Shizhong Dist., Jinan SANDONG Prov., People Republic of China.

Sulaiman Zhang Ruizheng

Tel: +0086 531 80965803 | Fax: +0086 531 80965801

China Islamic Association

No 103 Nanhengxijie, Xicheng District, Beijing, China.

Hj. Abdullah Ma Wen Hua

Tel: +86 1369 9297 269 | Fax: +8610-6352 9483

Linxia Halal Food Certification Centre (Gansu) No 43, Jiefang Road, Linxia City, Gansu Province Ma Lingzu

Tel: +0086 930 6286086 | Fax: +0086 930 6286806

66

Certification Bodies

FOREIGN HALAL CERTIFICATION BODIES .....................................................................................................................................................................

List of the Foreign Halal Certification Bodies that are recognized by Malaysia’s JAKIM.

ARA Halal Development Services Center Inc. (ARA) No.139, ZiJiangShan Road, Zhengzhou CIty, Henan Province China, 450000.

Abdul Rahim Albert Hsiu

Tel: +86-371-6906 6957 | Fax: +86-155 1558 2756

CHILE Centro Islamico De Chile

Campoamor 2975, Nunoa Santiago, Chile.

Kamal Sufan

Tel: 56-2-3431376 | Fax: 56 - 2 – 3431378

FRANCE Ritual Association of Lyon’s Great Mosque 146 boulevard Pinel, 69008 Lyon, France Kamel Kabtane / Azeddine BAHI

Tel: +33 (0)4 78 76 00 23 | Fax: +33 (0)4 78 75 77 42

GERMANY HALAL CONTROL Pruf- und Zertifizierungsstelle Inspection - and Certification Body Kobaltstr. 2-4, D-65428 Ruesselsheim, Germany.

DI Mahmoud M. Tatari

Tel: +49 6142 301987-0 | Fax: +49 6142 301987-29

INDIA Halal Committee-Jamiat- Ulama-E-Maharashtra Imam Bada Compund, Imam Bada Road,

Near Mughal Masjid, Bhindi Bazar, Mubai 40009.

Shahid Nadeem / A. A. Khan Mohammed Waseem Qasmi Tel: +91 9321 2227 74 | Fax: +91 22 2375 9169

Jamiat Ulama-l-Hind Halal Trust

1, Bahadur Shah Zafar Marg, New Delhi-1 10002, India.

N.A. Farooqui

Tel: +011 2331455 / +011 23317729 | Fax: +011 2331 6173

Halal India PVT LTD

Suit No.7, 3rd Floor, Hameediya Shopping Mall, Triplicane High Road, Triplicane, Chennai-05, Tamil Nadu, India.

Mohamed Jinna

Tel: 91 44 43567446 / 42618147 | Fax: 91 44 42663445

INDONESIA The Indonesian Council of Ulama (MUI)

Majelis Ulama Indonesia, Building 3rd Floor ,Jl. Proklamasi, No.51, Menteng-Jakarta Pusat, Indonesia Ir. Lukmanul Hakim, M.Si

Tel: +62 21 3918890 | Fax: +62 21 3918915

ITALY Halal International Authority (HIA)

Via Bicetti de Buttinoni, N.1 20156 (MI), Milan, Italy.

Sheikh Prof. Dr. Sharif Lorenzini

Tel: +39 02 39449134 | Fax: +39 02 39484129

JAPAN Japan Muslim Association

3-4-14, Kohinata, Bunkyo-ku, Tokyo 112-8585, Japan Prof. Hideomi MUTO (Tayeb MUTO)

Tel: +81 33947 2419 | Fax: +81 33947 9416

Japan Halal Association (JHA)

547-0035 , Osaka Shi Hirano-Ku, Nishiwaki 1-1-2, Miyako Sansai Building, Japan Hind Hitomi Remon

Tel: +81 667047080 | Fax: +81 667049505

KENYA Kenya Bureau of Halal Certification (KBHC)

Village Plaza, Ngara Road, Block A, Suite A2 P.O.Box 39445-00623 Nairobi, Kenya.

Mohammed Ayub Khalid

Tel: +254 20-374 8770 | Fax: +254 20 374 8774

KOREA Korean Muslim Federation (KMF)

39 Usadan-ro 10gil, Yongsan-gu, Seoul 140-192, Korea.

Choi, Youngkil (Hamid)

Tel: +82-2 793 6908 | Fax: +82-2 798 9782

NETHERLANDS / HOLLAND Control Office of Halal Slaughtering B.V & Halal Quality Control Laan Van Meerdervoort, 53D 2517 AE, Den Hague The Netherlands.

Dr. A. M. Al Chaman

Tel: +31 (0) 70 3469795 | Fax: +31 (0) 70 3450033

Foundation Halal Correct Certification (TQHCC-Total Quality Halal Correct) Fruitweg 22C, 2321GK Leiden, Mailbox: PO.BOX: 179, 2300 AD Leiden, The Netherlands.

Abdulfatteh Ben Ali-Salah Tel: +31 71 523 5770 | Fax: +31 71 523 5771

Halal Feed and Food Inspection Authority (HFFIA) Fijnjekade 225, 2521 DT, The Hague, The Netherlands.

Hj. Abdul Qayyoem

Tel: 0031-(0)70-364 91 91 | Fax: 0031-(0)70- 364 54 60

Certification Bodies

67

FOREIGN HALAL CERTIFICATION BODIES NEW ZEALAND Federation of Islamic Associations of New Zealand (FIANZ) Ground Floor, 7-11 Queens Drive, P. O. Box 14-155, Kilbirnie, Wellington, New Zealand Hazim Arafeh

Tel: +64 4 387 8023 | Fax: +64 4 387 8024

New Zealand Islamic Development Trust (NZIDT) Level 4, 369 Queen Street, P.O. Box 5636,

Auckland 1010, New Zealand.

Dr. Mohamed El Amien

Tel: 09 306 8934 | Fax: 09 306 8935

PAKISTAN Jamea Markaz Uloom Islamia Mansoora (JMUIM) Multan Road, Lahore, Pakistan.

Maulana Abdul Malik

Tel: +9242 3541 9520 | Fax: +9242 3543 1938

PHILIPPINES Islamic Da’wah Council of The Philippines (IDCP)

Suite 400, FUBC Building, Escolta Manila, P.O Box 3669, Manila, Philippines.

Hj. Abdul Rahman R.T. Linzag

Tel: +(632) 2458456 | Fax: +(632) 2415142

National Commission on Muslim Filipinos (NCMF) 79 Jocfer (Annex) Building, Commonwealth Ave Diliman, Quezon City, Philippines.

Dr. Dimapuno A. Datu-Ramos Jr.

Tel: +02 952 6490/91 | Fax: +02 952 4875/4540

POLAND The Muslim Religious Union in Poland (MRU) Piastowska 13F 15-207, Bialystok, Poland.

Tomasz Miskiewicz

Tel: +0048 605 61 2137 | Fax: +0048 857 32 4023

SINGAPORE Islamic Religious Council of Singapore (MUIS)

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies that are recognized by Malaysia’s JAKIM.

SOUTH AFRICA National Independent Halaal Trust

Baitun Noor Centre, 5770 Topaas Str. Extension 5, Lenasia, Johannesburg

Moulana Abdul Wahab Wookay

Tel: +27 11 854 4381 | Fax: +27 11 852 4300

South African National Halal Authority (SANHA) 4th Floor, Gem Towers, 98 Overport Drive, Overport, 4091, Durban, S.A.

Maulana MS Navlakhi

Tel: 27 31 2075768 | Fax: 27 31 2075793

SRI LANKA Halal Accreditation Council (Guarantee) Limited Level 1, 329 1/1, Meewella Building Galle Road Colombo-04, Sri Lanka Ali Fatharally

Tel: +941 1742 5225 | Fax: +941 1258 8050

SWITZERLAND Halal Certification Services

P.O Box 247, 4310 Rheinfelden, Switzerland Farhan Tufail

Tel: +41 61 813 30 64 | Fax: +41 61 813 30 65

TAIWAN Taiwan Halal Integrity Development Association (THIDA)

3F No. 3, Ln. 25, Sec.1 Xinhai Rd., Taipei City Taiwan (R.O.C) Ali Kamaluddin Chang

Tel: +8862 2367 5231 | Fax: +8862 2365 2094

TURKEY KAS ULUSLARARASI SERTİFİKASYON GÖZ. TEK. KONT. HIZM. LTD. ŞTI. (KASCERT INTERNATIONAL) Kazim Dirik Mah. Kurtulus Cad.

No. 27/3 Bornova, IZMIR, Turkiye.

Ugur Ekici

Tel: +90 232 435 61 00 | Fax: +90 232 435 61 20

Singapore Islamic Hub, 273 Braddell Road, Singapore 579702.

Munir Hussain

Tel: +(65) 6359 1199 | Fax: +(65) 6259 4733

Association For The Inspection And Certification Of Food And Supplies (GIMDES) Tesktilkent A 25 Block No:51-52-53, Esenler/ISTANBUL TURKEY. Dr. Huseyin Kâmi Büyüközer

Tel: +90 212 438 33 18 | Fax: +90 212 438 33 19

68

Certification Bodies

Certification Bodies

FOREIGN HALAL CERTIFICATION BODIES THAILAND The Central Islamic Council of Thailand (CICOT)

.....................................................................................................................................................................

List of the Foreign Halal Certification Bodies that are recognized by Malaysia’s JAKIM.

The Institute for Halal Food Standard of Thailand, 45 Moo 3 Klongkao Rd, Klongsib Sub-District, Nongchock District, Bangkok, 10530, Thailand.

Aziz Phitakkumpon

Tel: 66-2949-4114/ 66-2949-4146 | Fax: 66-2949-4341

UNITED KINGDOM The Muslim Food Board (UK)

P.O Box 1786, Leicester LE5 5ZE, United Kingdom.

Yusuf Aboobakar

Tel: +44 116 273 8228 | Fax: +44 116 273 8228

Halal Food Authority

THE NEW HALAL INNOVATION

7th Floor, Finchley House 707 High Road, London N12 OBT. Dr. Ghayasuddin Siddiqui

Tel: +44 (0) 208446 7127 | Fax: +44 (0) 20 8563 1993

UNITED STATES OF AMERICA (USA) Islamic Food and Nutrition Council of America (IFANCA)

5901 N. Cicero Ave, Suite 309 Chicago, Illinois 60646 USA. Dr. Muhammad Munir Chaudry

Tel: +17732833708 | Fax: +17732833973

Islamic Services of America (ISA)

P.O Box 521 Cedar Rapids, Iowa 52406, U.S.A. Timothy Abu Mounir Hyatt

Tel: +(319) 362-0480 | Fax: +(319) 366-4369

VIETNAM Halal Certification Agency, Vietnam

Floor 6, DinhLe Building, 123B Tran Dang Ninh, Cau Giay dist, Hanoi, Vietnam.

Hajj. Mohammed Omar

Tel: +04 62693741 | Fax: +04 62671285

Speed up Halal certificates compilation for the Halal certificate application.

Download Halal certificates from overseas CBs which are recognised

by JAKIM.

Platform to source for Halal ingredients from overseas.

Recommendation of alternative Halal suppliers.

Check latest international CBs which are recognised

by JAKIM.

Access up-to-date news and announcement from the CBs.

BRUNEI

View ratings and review of Halal products from the other users.

Affordable charges.

www.halalverified.com Sdn Bhd

cservice@halalverified.com

Foreign Authority

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MAKE IT HALAL Halal Consultation Services Stay ahead of the competition.

Join the largest emerging market today.

Frequent problems confronted by Halal applicants Every case is unique, but below are some common examples of issues faced during the application process.

Lack of knowledge in Halal standards and requirements.

Unable to use the JAKIM e-Halal system properly.

Gathering documentation is very time consuming.

Verifying and authenticating ingredients is difficult.

Not up to date with JAKIM news and changes.

Unsure of what to do after submiting the application.

"Take action. Put these problems behind you!"

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We've got the experience to get results that matter High Success Rate

Pre-audit

Your certification is handled by our experts using proven methods that have already helped multiple clients.

Know what is coming on the official audit. Our auditors will perform a meticulous pre-audit on your premises.

Speed Up The Process

Experienced Halal Auditors

Start generating sales sooner. Our experienced consultants can save months off your application.

Your pre-audit process is being conducted by our auditors with over 20 years combined experience.

Effective Training

Comprehensive Report

You and your staff can stay up to date with requirements by requesting education and training from our experts.

You won't miss a thing before the official audit while you are armed with our Non-Comformance Report.

We are here to help you make a Halal breakthrough How we help new applicants When you have made the decision to adventure into the Halal Industry there is excitement and confusion. We assist new applicants from square one. We help you to submit all the documentation and apply online through the e-Halal system, implement improvements, and prepare for your Halal audit. We take all the uncertainty out of your way.

How we help rejected applicants Failure is temporary. Our qualified consultants are here to get you back on track to Halal certification. We help you understand what are the real problems and how to maintain compliance. We show you the right way to fix existing issues and prevent future ones so that your next audit is successful. You don’t have to give up on your wish of getting Halal certification.

Take the action, we are ready to boost your business. call

+603 9207 7004

email

info@jcpservice.com

www.jcpservice.com JCP Professional Services Sdn. Bhd. Suite 3270, Level 32, Menara Prestige No 1, Jalan Pinang 50450 Kuala Lumpur, Malaysia

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SIAL CHINA 2017!

ASIA’S LARGEST FOOD INNOVATION EXHIBITION

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