www.worldoffoodasia.com ONLINE VISITOR PRE-REGISTRATION ENDS
22 MAY 2016!
25.-29.05.2016 IMPACT Exhibition Center Hall 1-4 NEW! IMPACT Challenger Hall 1-3 IMPACT Exhibition and Convention Center Bangkok, Thailand
International Trade Exhibition for Food & Beverages, Food Technology and Retail & Franchise in Asia
Experience
Best in Asia
the
Presents
THAIFEX-World of Food Asia has expanded to IMPACT Exhibition Center Hall 1-4!
80,000 sqm after new expansion, across 7 Halls
1,800
International Exhibitors from more than 30 countries
38,000 Trade Visitors expected over trade days
Endorsed by Koelnmesse Pte Ltd Ms. Lynn How Tel: +65 6500 6712 Fax: +65 6294 8403 l.how@koelnmesse.com.sg
Other activities @ Artisan CafĂŠ and Boncafe Training Sessions 5th Thailand Ultimate Chef Challenge
Jointly organized by
The Thai Chamber of Commerce
2nd Asian Food Franchising Forum 2nd Celebrity Coffee Bar 4th World of Food Safety Conference 1st Trend Zone & Organic Supermarket
11 Trend Topics covering Organic, Gluten-Free, Halal and more
Download Halal Certificates from 40 International Certification Bodies
Islamic Information and Documentation Center
Joint effort by JAKIM Halal Hub Division & DagangHalal Sdn Bhd
Korea Muslim Federation Halal Committee
Islamic Service of America (ISA)
table of contents
EXHIBITORS’ INTERVIEW
26
CHUEN CHEONG FOOD INDUSTRIES (PTE) LTD Chuen Cheong Food Industries (Pte) Ltd, a well known company in our
40
LITAT IMPORT & EXPORT PTE LTD LITAT
Import
&
Export
Pte
Ltd,
region specialized in manufacturing
commonly referred to as ‘Litat’, was
and distribution of superior quality
incorporated in year 1992 as the export
Soya Sauce, Chilli Sauce and other
division for the company.
condiments under the “TIGER” brand logo.
28
44 MEDIFOODS (THAILAND) CO., LTD Medifoods
involved
in
HA LI FA PTE LTD (BOBO) Ha Li Fa Pte Ltd, founded in 1987 and established in 1993, was brought to life by Mrs. Ang’s belief that a family’s
the
prosperity is firmly rooted in the
production of rice that is grown on
solidarity of its members.
GAP and Organic Medifoods farms, and the areas owned by its farmer community.
32
46
Thong Siek Food Industry started in
JAVARA INDIGENOUS INDONESIA
the 1970s as a family-run backyard
JAVARA works across agricultural value
operation. Then, the entire family
chains from production to distribution
was involved in the production and
in order to preserve such biodiversity
distribution of a single product - Fish
and bring community-based, organic
Ball.
products to broader markets.
34
HALCENT INTERNATIONAL SDN BHD
50
Halcent International Sdn Bhd was
texture inspired the Martinez family to use these beautiful gifts from the earth to enrich life with enjoyment through their world of salsas.
Mills
Turkish
is
one
wheat
of
flour
the manufacturing of wheat flour.
food distributor.
vegetables, their smell, color, taste and
Flour
leading
company has started since 1975 with
Supplier, Importer & Exporter, and halal
The joy of freshly picked tomatoes and
Karahan
manufacturers and exporters. This
It acts as a General Merchant, Trader,
CASA MARTINEZ
KARAHAN FLOUR MILLS LTD the
incorporated on 27th September 2013.
38
THONG SIEK FOOD INDUSTRY PTE LTD
52
ADEKA (SINGAPORE) PTE LTD ADEKA Corporation, was set up on July 12 1988. The Singapore plant located at 213 Pandan Loop was the group’s first overseas plant set up for the processing of vegetable oils and fats, supplying of margarine, shortening, frozen dough to bakeries, confectioneries and restaurants.
Section Name
table of contents
06 EDITOR 07 Events 20 Article 26 interviews 56 review 58 tRADE FAIR 59 showcase 65 c.b lists
6
Editor ’s Note
Editor’s Note with increasing demands from consumers and
entrepreneurs seeking to export more halal products to the global market. As the majority of Muslims live in Asia, with over 223 million in Indonesia alone, the potential for Thailand expanding its exports of halal products is huge. Thailand itself has a sizeable number of Muslim population of around 4 million particularly in its southern provinces.
CHIEF EDITOR Shazwana Aida
CREATIVE DIRECTOR Amir Fahmi
EDITORS Hidayah Razak Pedro Chavez
WRITER In view of the growing market for halal products, THAIFEX 2016 brings more than 50% of food & beverage exhibitors, supplying halal certified products. This 5-day event which will be held at the IMPACT Exhibition and Convention Center aims to inspire creativity and to update on the latest issues and trends in the food & beverage industry. A total of 11 product segments, and 3 other specialized sub-shows: World of Seafood, World of Coffee & Tea and World of FoodService will be featured
Lily Ruzailan
DESIGNERS Shafiq Mansor Muhammad Hilmie Ezewan Fauzi
ADVERTISING / MARKETING Tony Er Bryan Yap Mastura Johari Zulfadli Anaspekri Noor Intan
during the event.
So let’s experience the best in Asia at THAIFEX 2016!
DH Events Sdn Bhd Wisma UOA II, Suite 10-10 No.21, Jalan Pinang 50450 Kuala Lumpur Malaysia Tel: +603 - 2171 1128 Fax: +603 - 2166 1148
EDITORIAL TEAM
T
he global halal market is expanding rapidly,
Shazwana Aida HMAG THAIFEX 2016
HMAG SIAL China 2016 KDN: PQ/PP1505(18858)
EXPERIENCE ASIA’S
LARGEST FOOD INNOVATION EXHIBITION
SIAL CHINA 2016 HIGHLIGHTS
2,900 21 66,000 10
EXHIBITORS FROM 65 COUNTRIES
CATEGORIES OF DIVERSE FOOD INSPIRATION & PRODUCTS PROFESSIONAL VISITORS
TOP CLASS EVENTS
10 EXCELLENT AND SUCCESFUL HALAL F&B EXHIBITORS P26 - P53
ENTREPRENEUR ARTICLE: HUGE HALAL POTENTIAL IN CHINA
P20
official media partner
SIAL China 2016
SNIEC, SHANGHAI. 05 - 07 May 2016
www.sialchina.com
HALAL ARTICLE: HALAL & CHINESE MEDICINE BASED COSMETIC REACH NEW HEIGHTS organized by
P22
HMAG ALIMENTARIA 2016
HMAG FHA2016
Event Overview
䔀堀倀䔀刀䤀䔀一䌀䔀 吀䠀䔀 䈀䔀匀吀 䤀一 吀栀攀 倀氀愀琀昀漀爀洀 圀椀琀栀 䔀瘀攀爀礀琀栀椀渀最 夀漀甀 一攀攀搀 圀椀琀栀 琀栀攀 愀椀洀 漀昀 栀攀氀瀀椀渀最 漀甀爀 攀砀栀椀戀椀琀漀爀猀 琀愀爀最攀琀 琀栀攀 爀椀最栀琀 愀甀搀椀攀渀挀攀Ⰰ 吀䠀䄀䤀䘀䔀堀ⴀ圀漀爀氀搀 漀昀 䘀漀漀搀 䄀猀椀愀 栀愀瘀攀 搀攀猀椀最渀攀搀 愀 挀漀洀瀀爀攀栀攀渀猀椀瘀攀 瀀爀漀最爀愀洀洀攀 琀栀愀琀 眀椀氀氀 挀爀攀愀琀攀 愀 搀礀渀愀洀椀挀 猀礀渀攀爀最礀 昀漀爀 戀漀琀栀 攀砀栀椀戀椀琀漀爀猀 愀渀搀 瘀椀猀椀琀漀爀猀⸀ 圀漀爀氀搀 漀昀 䌀漀昀昀攀攀 ☀ 吀攀愀Ⰰ 圀漀爀氀搀 漀昀 䘀漀漀搀 匀攀爀瘀椀挀攀 愀渀搀 漀琀栀攀爀 瀀爀漀搀甀挀琀 猀攀最洀攀渀琀猀 栀攀氀瀀 琀爀愀搀攀爀猀 稀漀漀洀 椀渀 漀渀 猀瀀攀挀椀愀氀琀椀攀猀 眀椀琀栀漀甀琀 猀愀挀爀椀昀椀挀椀渀最 琀栀攀 渀攀攀搀 琀漀 栀愀瘀攀 愀 眀攀氀氀ⴀ爀漀甀渀搀攀搀 琀爀愀搀椀渀最 瀀氀愀琀昀漀爀洀⸀
吀䠀䄀䤀䘀䔀堀ⴀ圀漀爀氀搀 漀昀 䘀漀漀搀 䄀猀椀愀 䔀砀瀀愀渀猀椀漀渀 琀漀 䤀䔀䌀 䠀愀氀氀猀 琀漀 㐀℀ 吀䠀䄀䤀䘀䔀堀ⴀ圀漀爀氀搀 漀昀 䘀漀漀搀 䄀猀椀愀 爀攀琀甀爀渀猀 琀漀 䈀愀渀最欀漀欀ᤠ猀 瀀爀攀猀琀椀最椀漀甀猀 䤀䴀倀䄀䌀吀 䔀砀栀椀戀椀琀椀漀渀 愀渀搀 䌀漀渀瘀攀渀琀椀漀渀 䌀攀渀琀爀攀 昀漀爀 礀攀琀 愀渀漀琀栀攀爀 爀攀挀漀爀搀ⴀ戀爀攀愀欀椀渀最 礀攀愀爀⸀ 伀瘀攀爀 ㌀㠀Ⰰ 琀爀愀搀攀 戀甀礀攀爀猀 愀爀攀 攀砀瀀攀挀琀攀搀Ⰰ 洀愀欀椀渀最 琀栀椀猀 瀀漀琀攀渀琀椀愀氀氀礀 琀栀攀 氀愀爀最攀猀琀 最愀琀栀攀爀椀渀最 漀昀 椀渀搀甀猀琀爀礀 戀甀礀攀爀猀 椀渀 琀栀攀 氀愀猀琀 ㈀ 礀攀愀爀猀⸀
倀愀爀琀渀攀爀 䌀漀甀渀琀爀礀 䘀漀爀 ㈀ 㘀 㨀 䜀攀爀洀愀渀礀 圀攀 愀爀攀 搀攀氀椀最栀琀攀搀 琀漀 愀渀渀漀甀渀挀攀 䜀攀爀洀愀渀礀 愀猀 倀愀爀琀渀攀爀 䌀漀甀渀琀爀礀 漀昀 吀䠀䄀䤀䘀䔀堀 ⴀ 圀漀爀氀搀 漀昀 䘀漀漀搀 䄀猀椀愀 ㈀ 㘀⸀ 吀栀椀猀 礀攀愀爀 琀栀攀 䜀攀爀洀愀渀 倀愀瘀椀氀椀漀渀 眀椀氀氀 瀀爀攀猀攀渀琀 椀琀猀攀氀昀 戀椀最最攀爀 琀栀愀渀 戀攀昀漀爀攀Ⰰ 猀栀漀眀挀愀猀椀渀最 愀渀 愀爀爀愀礀 漀昀 漀甀琀猀琀愀渀搀椀渀最 猀瀀攀挀椀愀氀琀椀攀猀 昀爀漀洀 䜀攀爀洀愀渀 愀渀搀 愀 最爀攀愀琀 渀甀洀戀攀爀 漀昀 渀攀眀 愀渀搀 椀渀渀漀瘀愀琀椀瘀攀 瀀爀漀搀甀挀琀猀 搀椀猀瀀氀愀礀椀渀最 琀栀攀 眀攀氀氀ⴀ欀渀漀眀渀 琀爀愀搀攀洀愀爀欀 ᰠ䴀愀搀攀 椀渀 䜀攀爀洀愀渀礀ᴠ⸀ 吀栀攀 䜀攀爀洀愀渀 䴀椀渀椀猀琀爀礀 漀昀 䘀漀漀搀 愀渀搀 䄀最爀椀挀甀氀琀甀爀攀 眀漀甀氀搀 氀椀欀攀 琀漀 攀砀琀攀渀琀 愀 挀漀爀搀椀愀氀 愀渀搀 瘀攀爀礀 瀀攀爀猀漀渀愀氀 椀渀瘀椀琀愀琀椀漀渀 琀漀 礀漀甀 洀攀攀琀 琀栀攀 䜀攀爀洀愀渀 攀砀栀椀戀椀琀漀爀猀 愀琀 吀䠀䄀䤀䘀䔀堀 ⴀ 圀漀爀氀搀 漀昀 䘀漀漀搀 䄀猀椀愀⸀
䄀匀䤀䄀 吀䠀䄀䤀䘀䔀堀 䄀琀 䄀 䜀氀愀渀挀攀猀
7
8
Facts & Figures
THE ROUTE
TO SALES’
GROWTH ASIA'S Leading annual f&B event 1,800
38,000
80,000
EXHIBITORS
VISITORS ENTRIES
SQM, 7 Halls
Facts & Figures
FACTS & FIGURES THAIFEX-World of Food Asia 2015 has proven to be one of the key events in Asia for the Food and Hospitality sector with its gathering of 35,205 buyers and 1,675 exhibitors. Participants hailed from 33 countries across 3 specialized trade
shows
and
12
product
sectors.
Despite
THAIFEX-World of Food Asia’s expansion in 2015, demand for a place at this premier industry event continues to grow. Responding to the market demand, THAIFEX-World of Food Asia 2016 expands with an extension of hall space to IMPACT Exhibition Centre (IEC) Hall 1 to 4. This increase means THAIFEX-World of Food Asia 2016 will have a total floor space of 80,000 sqm.
06
9
reasons to attend
. Meet your existing local and internatioal supplier in one place.
. Source new products to maximize the potential of your business.
. Discover the latest tendencies with the Trends & Innovation Area.
. Attend cooking demonstrations, tasting, seminars and other dedicated events.
. Enjoy food products in even wider range of varieties.
. Widen your business vision on the world food Trade Fair:
Thaifex – World of Food Asia 2016
Event Date:
25 May – 29 May, 2016
Organizer:
Koelnmesse Pte Ltd Department of International Trade Promotion The Thai Chamber of Commerce
Halls:
Challenger Halls 1 - 3 IEC Halls 1 - 4
Venue:
IMPACT Exhibition & Convention Center, Bangkok
Address:
47/569-576 Popular 3 Road, Banmai Sub-district,Pakkred District, Nonthaburi 11120 Greater Bangkok, Thailand.
Frequency:
Annual
Opening Times: 25 - 27 May 2016 : 10.00 AM – 6.00 PM (Trade) 28 - 29 May 2016 : 10.00 AM – 8.00 PM (Public) Fair Profile:
• Food and Beverage (Featuring HALAL & ORGANIC Food) • Foodservice • Food Technology • Retail and Franchise
industry.
....................................................................................
Target Visitors • Hotels • Restaurants and Bars • Supermarkets • Grocery and Convenience Stores • Departmental Stores • Food Catering • Importers • Distributors • Wholesalers and Retailers • Food Manufacturers • Fast Food • Food Service • Bakeries • Airlines • Clubs and Resorts • Packaging and Distribution Centers • Institutional and Commercial
10
Floor Plan
THAIFEX WORLD OF FOOD ASIA 2016
VENUE MAP
Linkway
NEW!
VR3
IMPACT Exhibition Center Hall 1-4
VR4
FT VR2
Sky
B
D
C F
G H I
Lin k (NE Bridg W) e
Link
Brid
ge
Kitc
hen
Tiwa
nan
Road
P3
P2 Linkway
FT
PRESS
VR1
P1
A
To Tiwanon Ro
ad
To Expressway
Bond Street Ro
ad
E To Changwattana
To Changwattana Road
To Pakkred
Road
Floor Plan
Specialized Trade Shows / Product Zones
Hall IEC1- 4
THAIFEX-WORLD OF FOOD ASIA Fine Food
CH1
THAIFEX-WORLD OF FOOD ASIA Food Technology
CH1
WORLD OF FOODSERVICE
CH1
WORLD OF COFFEE & TEA
CH2
THAIFEX-WORLD OF FOOD ASIA Fruits & Vegetables, Halal, Rice, Alcohol-Free, Health & Organic, Sweets & Confectionery
CH3
THAIFEX-WORLD OF FOOD ASIA Fine Food, Ready-to-Eat, Meat & Poultry
CH3
PARTNER COUNTRY
(IEC 1, E01-33 / D02-34)
WORLD OF SEAFOOD Seafood, Frozen Food
A Celebrity Coffee Bar
Visitor Registration at Challenger Hall 1
B Halal Showcase
Visitor Registration at IEC Hall 2 Visitor Registration at IEC Hall 4
C Organic Supermarket
Visitor Registration at IEC Hall 4
D Thailand Ultimate Chef Challenge (Cold Zone) E Thailand Ultimate Chef Challenge (Hot Zone) F THAIFEX Trend Zone H BoncafĂŠ Training Sessions (Jupiter 6)
ENTRY/EXIT POINT
P1 Indoor Parking 1 P2 Indoor Parking 2 P3 Indoor Parking 3
G Asian Food Franchising Forum (Jupiter 7)
World of Food Safety Conference
Fast Track for pre-registered visitors only
(Jupiter 4+5)
PRESS
Press Centre Guest Club Taxi Shuttle Bus
Visitors are allowed entry and exit only from designated entrances located at Challenger Hall 1, Challenger Hall 3, IEC Hall 1 and IEC Hall 4.
11
12
Event Highlights
Event Highlights
13
14
Event Highlights
Event Highlights
15
16
Event Report
Event Report
17
18
Event Report
Event Report
19
20
Entrepreneur Article
ISLAMIC BANKING
GROWING FAST & FURIOUS I
n
the
latest
World
Islamic
Banking
Competitiveness report produced by Ernst
applied by this banks in order to generate money for their profit.
and Young (E&Y), assets of Islamic banks grew an average rate of 17% per year between 2008 and 2012.
Mudharabah is a profit sharing arrangement like
Accordingly, this rate is twice to thrice faster that the
a venture capital deal where the bank provides the
rate of conventional banks that grew over the same
finance and the borrower contribute their labour
period.
and entrepreneurship. Given that the business were to fail, the lender will lose their money and the
Islamic banks differ from conventional banks in many form as they run their operations in a way that
borrower waste their time and effort committed to the enterprise.
is consistent with the principles of Islamic law, also known as Sharia Law. Thus, it prohibits banks from
Musharakah is describe as the joint venture
dealing with businesses that are considered sinful
between a bank and business where the profits are
or haram such as food containing pork, alcohol and
divided according to their relative capital inputs. This
gambling. It also prohibits usury; thereby banks in
method will ensure that the bank returns are tied to
principle are not allowed to charge fees or interest for
the company’s profits and the partnership ends when
money lending. Given that this is how banks generally
the loan is repaid. This approach could be used to
make their money, how can Islamic banks prosper if
provide mortgage financing to buy a property. The
they do not practice usury?
property earns rent from the occupier which is paid to the buyer and the bank in relation to their share of
Islamic banks continue to make money by lending
the equity. At the same time, the buyer agrees to buy
out their capital but do so in ways where interest
the bank’s share in instalment payments until the
and fees are not explicit. There are certain systems
mortgage principal is paid off.
Entrepreneur Article
21
Murabahah is another simple form of sale and buy-
Although there is a foreseen of a 20% growth in
back agreement profiting by providing credit. In this
the Islamic banks each year for the next five years,
case, bank buys houses, cars and other commodities,
there are still huge untapped Muslim populations
and sells it to the buyers at a profit by allowing
around the globe. There are other Muslim countries
instalment payments. In this case, the profit should
that are planning to embrace the Islamic banking.
be clear and agreed upfront.
Nonetheless, it is also expected that the growth to not just be limited to regions with high populace
Despite current economic instability, several
of Muslims. There has been a sparked of interest
emerging market countries with a large Muslim
in non-Muslim countries to adopt these Islamic
population is growing strong. The banking assets
banking principles. A fine example is Great Britain,
in Iran accounts for nearly half of the Islamic
who became the first western country to issue an
banks worldwide. The remaining three-quarters
Islamic bond, attracting more than ÂŁ2 billion from
rest in other nations, which includes Qatar, Saudi
global investors for its sale of sharia-compliant debt.
Arabia UAE, Turkey, Malaysia and Indonesia, with an average growth of 6.5% annually for the last
Clearly Islamic banking has grown more attractive
five years. The rapid expansion of Islamic banking
and that they are making better profit than their
has been mainly through Islamic windows in
conventional counterparts, and Islamic banking
conventional banks rather than in a thorough Islamic
emerged as a good story that the whole world could
banks. This method has permitted existing banks to
observe.
easily enter the Islamic banking market and is most likely to continue being the mechanism for growth in the foreseeable future.
22
Halal Article
THAILAND AND ITS HALAL POTENTIAL
23
Halal Article
of
world. The domestic halal food market in Thailand grows
people from one place to another. This includes the
around 20 percent a year. Thailand has encouraged
Muslims population migrating from the countries to
production and export of halal products and foods to
other non-Muslim countries, and this number continues
Muslim consumers around the world. There is a potential
to increase progressively by time. In 2015 only, there
for Thailand to export more halal food products – and have
are already 1.6 billion Muslims globally, making up
a greater share of the world food market- considering the
to 23 percent of the world’s total population. It is
country’s strength in agricultural sector. This expertise
expected that the number is bound to grow over time.
is being put to good use thanks to the government’s
In today’s world, we see plenty of migration
support of food production projects, including livestock, Currently, the majority of Muslims live in Asia, such as
poultry, fisheries, fruit & vegetables as well as processed
Malaysia, Indonesia, Brunei, Singapore, India, etc. With
foods and ready-to-eat foods. Moreover, its tropical
this tremendous growth, certain countries see the potential
climate and abundant natural resources gives Thailand
of exporting their products to the Muslim communities in
the potential to become a regional centre for halal food.
these countries, namely their high-quality, halal products. One of the countries include Thailand. Thailand noticed
With technology & creativity, Thailand’s suppliers
that the Southeast Asia is becoming an important and
also offer non-food halal products such as cosmetics,
competitive regional market for halal products, with
pharmaceutical products and personal care products
a vast consumer market of approximately 225 million
to
Muslims,
production
now receive popularity in the Middle East market
and progressing immensely in the halal certification.
due to the ability to manufacture and deliver to
rapidly
developing
halal
food
the
world
market.
These
product
categories
meet the strict requirements for halal certification. Today, Thailand has a sizeable Muslim population, particularly in its southern provinces. This provides the
In line with the ongoing Thai Kitchen to the world policy,
country with great experience in preparing halal food.
the Department of International Trade Promotion(DITP)
Thailand is the sixth largest halal food exporter in the
is keen on ensuring Thai halal food products are of the highest quality through its One-Stop-Export-Services (OSEC). Additionally, export-grade halal products are fully compliant with halal procedures as regulated and supervised by the Central Islamic Committee of Thailand (CICOT).
SCHALK MÜHLE GENUSSMANUFAKTUR SEIT 1859
Kalsdorf 18 | 8262 Kal 8 Ilz | Austria +43 650 8140 8140130 franzschalk@schalk-muehle.at franzs nzschalk@ www.schalk-muehle.at www.schalk-m
FAMILY BUSINESS Schalk Mühle KG is a small family business with a long tradition. We attach great im-portance to handcraft as well as personal contact with our customers and employees. For generations we have tried to strengthen regional, sustainable production and the pro-tection of traditional manufacturing processes by preserving the use of well-established machines. With our own organic
farm, situ-ated around our production facility, we know what it means to grow organic food. Therefore we support the work of our local organic farmers – who we know all personally – and offer them fair prices for their great organic products. In addition, the use of local raw materials offers us the chance of minimal transport ways.
Sustainability With our hydraulic-power plant, we are in a position to produce our own electricity throughout the year. As well as hydro-power we also use the power of our forest. hy po po natural delivers enough firewood per year to The natura rall growth gr
heat our roasting pan. With our decades of experience working in the forest, we keep it in a sustainable way and only ly take what we need.
26
Interview Article
PROMISE OF A TASTY TREAT
Mr. Ang Wei Kok, Business Development Manager of Chuen Cheong Food Industries (Pte) Ltd.
C
huen Cheong Food Industries (Pte) Ltd. started as a
relocated in a new and bigger locations. Now, the sales
family business in 1930 in Singapore. Today, coming
office of Chuen Cheong is located in Singapore, with the
to its fourth generation of the family, this company with
main production unit operation located in Malaysia.
a solid 86 years in the food industry is undoubtedly one of the leading and the most successful food manufacturing
Mr. Ang Wei Kok, the Business Development Manager of
businesses in the region.
the company, shares about the company’s products, vision, and mission.
In 1930, Mr. Chia Hou, the founder of this company, hailing from a village in China, left for Singapore. He opened a
The company is involved in the manufacturing and
sole proprietorship shop called Chop Chuen Cheong and a
marketing of top quality soy sauce, chili sauce, and other
manufacturing plant on Geylang Road.
sauces and condiments under the brand name “Tiger”. Tiger brand soy sauce is undoubtedly the oldest and the
Three years later, he opened a branch office in Singapore in
most popular food product in Malaysia and Singapore.
order to keep up with the demands of the growing business.
It enhances the flavors of cooking and makes any meal
In 1978, the sole proprietorship business was converted
extraordinary and enjoyable.
into a limited company and the manufacturing unit was
27
Interview Article Product range includes:
• ISO 22000 : 2005 in 2012
• Dark and light soy sauce
• BizSAFE in 2012
• White, black, and rice vinegar • Chili, tomato, fish, vinegar, plum, and oyster sauces
Halal is required to make them available for the consumption of Muslim communities around the world.
• Sweet and sour sauces
Halal is a requirement for all food products particularly
• Salted soybeans
in Asia where there is a normal inquiry about the food
• Salted black beans
products being halal certified.
• Abalone sauce • Sesame oil
With all the required certifications in place, the company’s
• Ready-to-cook mixes, sauces and spices
export statistics are impressive with the products being exported to Southeast Asia, Nepal, Europe, Egypt, China
Products to be launched in the near future include the
and certain countries in the Middle East.
Japanese-style teriyaki and yakitori. All the products of Chuen Cheong are halal certified. Out of the above-
Chuen Cheong Food Industries is a Member of Singapore
mentioned products, soy sauce is the number one bestseller
Chinese
in the domestic and overseas markets.
Association and Singapore Manufacturing Federation. The
Chamber,
Singapore
Food
Manufacturers’
company was appointed the official sauce and condiments Soy sauce is perhaps the oldest condiment in the world and
supplier for the Singapore Food Festival in 2008.
is an indispensable element in oriental cooking for more than 25 centuries. Fermented soybeans, and roasted and
Asian Integrated Media and Syncopate conducted a survey
mixed grains go into the making of soy sauce. Chemical
in 10 cities from 8 Asian countries that resulted in the
fermentation is avoided to prevent any side effects. Natural
selection of the Tiger brand as one of Asia’s Top 1000
fermentation helps retain the natural aroma of the soybean.
brands in 2004 and 2005. In 2005, Tiger brand also won
Though traditional methods are used in the making of
the Inaugural Singapore Prestige Brand Award.
soy sauce, the research and development team of Chuen Cheong functions efficiently to improve the flavors.
In 2006, Chuen Cheong’s brand was awarded Super Brands Singapore Award and Asia Super Brands Award that are
Soy sauce has been a popular cooking ingredient in the Asian
recognized by more than 80 countries across the world. In
countries for several centuries but it entered the Western
2007, International Enterprise Singapore awarded the title
countries much later during the seventeenth century when
of “Tasty Singapore Product” to the company.
the Dutch traders, attracted by its unique flavor, took it to Europe where it became popular. Today, soy sauce is
There is a continuous need and demand for quality products
an essential commodity in every kitchen across the world
from customers from across the globe. The future plans of
being the main seasoning and marinating ingredient.
the company include expansion into convenience food and ready-to-serve products.
The company follows the highest quality control methods to make its products stand out from the rest of the market.
With the best reputation as the manufacturer of superior
Superior quality soybeans from Canada are used to
quality sauces and condiments, the company calls upon
make the most delicious soy sauce. The company has the
consumers who are looking for good quality and tasty
following certifications:
sauces to try out the company’s products as the promise of a tasty treat will last a lifetime.
• ISO 9001: 2000 upgraded to version 2008 • HACCP 2009 • Halal Certifications by MUIS and JAKIM C H U E N C H E O N G F O O D I N D U S T R I E S ( P T E ) LT D / S I N G A P O R E / C O N TAC T: ( 6 5 ) 6 2 8 5 1 5 0 1 / W W W .C H U E N C H E O N G .C O M
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Interview Article
In Unison Medifoods (Thailand) with Nature Co. Ltd - In Unison With Nature
Mr. Watcharaphon Boonlai (Ben) (left), Managing Director and Ms. Wannawimol Boonlai (Moddang) (right), Director of Medifoods (Thailand) Co. Ltd.
M
edifoods (Thailand) Co. Ltd. is a family-owned
Rice is the staple food for a large population of the world.
business with its head-office based in Bangkok,
In earlier times, the rice bran that was left behind after
Thailand. It is involved in the production of rice that
removing the rice hull was considered insignificant and
is grown on GAP and Organic Medifoods farms, and the
was used as poultry feed. A minimum of 65 percent of the
areas owned by its farmer community. Rice is cultivated
nutrition obtained from a single grain of rice is found in
and the natural products that are gained from the rice are
the rice bran.
organically processed and given back to the community as healthy and nutritious products.
Medifoods saw a big opportunity in harvesting the rice bran and adding value to it through effective processing
The history of the company dated 50 years ago with the
methods and bringing out the nutritive value such as fibre,
collaboration between the business and the local farmers
protein and heart-healthy oils in the resulting products.
to produce different varieties of rice. Today, the business is run by the fourth generation of the family.
Benefits of these premium products include their non-GMO and gluten-free nature. They are also free from lactose
Ms.
Wannawimol
Boonlai
(Moddang),
Director
of
and are hypo-allergenic. They contain large amounts of
Medifoods, elaborates on the need for the company’s
naturally present vitamins, phytonutrients, and minerals
launch and its current activities to help sustain a natural
that are a source of the required nutrition for people all
and healthy environment leading to a holistic society
over the world.
through the use of the best agricultural practices that can be passed on to the future generations.
Interview Article
Medifoods produce 3 main products categories:
29
Medifoods is a business that is recognized globally and is associated with several business partners and
• Specialty Rice
representatives across the world. As part of its sales
(hydrolyzed high protein rice, GABA rice)
strategy, the company is looking for long-term strategic partners in order to increase exposure of its products
• Specialty Oil : Cold Pressed Virgin Brown Rice Oil
thereby boosting sales both in the domestic market and
(Rizstrols, VPO (Virgin Phyto essential Oil)
overseas.
• Specialty Rice Flour/Meal
The primary objective of the company is to acquire all of
(baby food, purple rice extract, whole grain essence)
Nature’s goodness and give it to the world, at the same time look to expand the business and increase financial gains
These
rice-derived
products
are
manufactured
and
that would also help the society and the country.
processed conforming to strict guidelines in terms of both quality and food safety. This is the primary reason for the
The association and the teamwork with the farming
several awards won by the company for making the best
community ensures that the farmers receive appropriate
products and keeping up with the rules of the business.
returns for their hard work and commitment. The larger
Medifoods has received the following awards:
benefit of working as a group is that the company is able to produce highly nutritious products created using eco-
• Healthy Herbal Drink Innovation Award from the Department of Thai Traditional and
friendly methods that have helped the business build a solid reputation locally and internationally.
Complementary Medicine for its product HugPun at the 2015 National Herb Exhibition.
The Director feels that it is the firm belief of Medifoods
• 2015 Corporate Governance Award.
that its outlook on life, its love for nature, and its
• 2015 outstanding SMEs National Award.
accomplishment in creating the finest products from rice
• World Best Rice Award 2010 @ World Rice
to offer the world community will add value to the life
Conference, Thailand.
of its consumers and help them enjoy a long and healthy association with the agricultural community.
Besides that, the company has been certified halal by the halal authority of Thailand, CICOT. For them, it is important to have the full halal standard for their products prior to entering the international market. Halal has been deemed by consumers to not just being a religious dietary obligation, but a requirement by certain countries, especially in the Southeast Asia and Middle East. Without further ado, Medifoods decided to get their products halal certified. They also obtained the organic certification from Europe and has been registered as a full supplement company in Europe. The company has been exporting rice to many countries for several years now. The oil was released in 2015, only in the European Union and Hong Kong. Plans are on to enter the Japan, China, and the Middle East markets.
M E D I F O O D S ( T H A I L A N D ) C O. LT D / T H A I L A N D / C O N TAC T : + 6 6 ( 0 ) 2 5 0 8 3 9 0 5 / W W W . M E D I F O O D S C O.C O M
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Interview Article
Driven by Passion and Purpose J
avara Indigenous Indonesia was founded in 2008 by
According to Ms. Hilman, the company strives to promote
Ms. Helianti Hilman as a micro enterprise. Today, it
and maintain the rich heritage of Indonesia through the
is a leading social enterprise that focuses on producing
following:
high quality Indonesian heritage food made organically
• High quality, community-based artisan food products
by indigenous farmers using traditional methods. The
• Product branding is done using locally available
success of the business is determined by the extent to
packaging materials and highlighting their place
which the food products made by Javara’s own farmers
of origin; for example, using cloves from Manuka’s
and food artisans reaches the people across the world and
Island and long pepper from Bali ensure that
this is the primary objective of the company.
the best products are used • Ethical trade practices with the company’s
Indonesia possesses a rich history of food biodiversity and boasts of over 7000 heirloom rice varieties handed down through generations, tropical fruits, marine products, and spices and herbs produced using indigenous methods.
supply chain partners • Ensure safer working conditions and social security cover for food artisans and farmers • Train the farmers in the best agricultural and entrepreneurial practices and to create young
Javara was started mainly to provide relief to these
farm entrepreneurs
farmers and food artisans who are striving continuously to preserve the country’s rich biodiversity and to make
Javara helps the farmers to produce food items that
the organically grown and naturally produced Indonesian
have excellent market potential and encourages them to
food to reach wider markets.
implement viable farm practices like crop rotation and inter-cropping. The enterprise also trains food artisans
Javara was inspired by the untiring efforts of the
in food safety and maintaining the high quality of the
indigenous farmers to produce heritage Indonesian food.
products.
The company works hand in hand with 50,000 small-scale farmers and 2000 food artisans and sells over 600 artisan
The products made by the farmer collectives and processed
food products of which about 200 are organic-certified for
by the food artisans are then purchased and marketed and
US, EU and Japan.
distributed by Javara.
Interview Article
33 33
The company is associated with 25 partners in 18 countries including Asia, Europe and the United States of America. 60 domestic partners including large retail stores, hotel chains, and supermarkets carry Javara labeled products.
Different markets respond differently to different food products. For instance, in the USA, coconut based products such as coconut oil, coconut jams, and coconut chips are favorites.
Coconut jam is an Indonesian specialty. It is vegan and organic. No milk is used; instead, cashew nuts are used for the creamy texture. Coconut sugar is used which is suitable for diabetics. A lot of research and development is done to assess and analyze the different markets and products are marketed accordingly.
Other products produced and marketed by the company include Bali artisan salt, gluten-free flour, jams and spreads, noodles, rice, snacks, nuts, edible oils, sugars and syrups, spices, and wild honey.
The first export of the company’s products was to Europe followed by the USA. 80% of overall sales come from export out of which 45% is from Europe and 44% from the USA. Currently, the company is looking to enter new markets especially in Japan and Australia.
As halal certification is a must for all food businesses, Ms. Hilman understands the need for halal certification and hopes to get it soon. Other certifications of the company include Kosher, HACCP, and organic certifications.
In 2013, Ms. Hilman was named Indonesia’s Entrepreneur of the Year by Ernst & Young. Javara was awarded the Top 20 Global Rising Stars Award by Forbes Indonesia in 2014. Ms. Hilman was honored with the Asia Social Entrepreneur of 2015 Award by the Schwab Foundation at the World Economic Forum on East Asia in Jakarta, Indonesia.
Ms. Helianti Hilman, Founder & CEO of Javara Indigenous Indonesia
She sums up her company’s unique methodology by elaborating on the emphasis on innovation in production, added value processing, organic and other certifications, strict measures to keep up with the highest food safety standards, and exclusive marketing methods.
The mission of Javara is to empower the Indonesian farmers by teaching them ethical trade practices to make them successful food entrepreneurs and to preserve and sustain the country’s rich culinary heritage and biodiversity through traditional farming methods.
The journey of Javara right from the local farms of Indonesia to the global consumers creating an amazing range of organic Indonesian heritage foods has been promising under the leadership of Ms. Helianti Hilman and the company aims to achieve more in the years to come.
J AVA R A I N D I G E N O U S I N D O N E S I A / I N D O N E S I A / C O N TA C T: + 6 2 2 1 7 1 8 3 5 5 0 / W W W . J AVA R A . C O . I D
34
Interview Article
Halcent Group, enjoy Malaysian cuisine wherever you are, whenever you want
Ms. Nor Liza Ismail, Operation Director (most left) & Dato Dr. Abdul Halim bin Navaghani, Chairman/CEO (most right) of Halcent Group
E
njoying cuisines from different cultures need not
The Halcent difference means variety, get to enjoy
be a problem anymore. There will be no need to
mushroom flour and spices for chicken marination
travel to enjoy cuisines. Malaysian students have had
and oats, two award winning products. Most taste buds
the chance to feel closer to home by enjoying Malaysian
seem to enjoy them. Other products by Halcent include
cuisine overseas. Very soon, local residents interested in
concentrates, milk and dairy products, carbonated
Asian food will join the bandwagon, thanks to Halcent
beverages, fruits, bread and bread rolls, pastries, jam,
International.
pastes, spices, salts, chocolate, oats, crackers, salty snacks, halal products, private label, and ready meals,
Three years ago, few individuals discovered just how
among many more.
hard it was to source for halal Malaysian products in the overseas. As a solution, a company was formed to
At Halcent, convenience and originality are virtues. The
supply halal certified, Malaysian products across the
products are ready to eat. They are made from natural,
globe. Inspired by the need to provide the solution to this
traditional Malaysian recipes. The foods are halal certified
problem, they began to deal with Malaysian products and
and have with an authentic Asian taste. All products are
ensured that Asian foods were certified halal. Their target
bought from IKS, a Malaysian company.
is to reach the overseas market.
Interview Article
35
What makes Halcent stand out is not only the quality and authenticity of their products. They also have the client’s best interests at heart. They strive to provide services of exceptional quality. They ensure that they provide value for money. They aim at highly personalized and professional service in the food market led by a team of highly qualified professionals in food technology and the halal food industry.
Halcent is a very flexible food company, always striving to source for better and new services all over the world to meet the ever-changing and increasing needs of their clientele. Better still, they never compromise on the Cultural diversity is a very well understood concept at
quality of their products. They have very specific policies
Halcent. Different cultures overseas like Malaysian food a
and standards that monitor their products and services.
little less spicy. This is acknowledged, sampling Malaysian
Halcent is here to fill the gap. There is absolutely no need
cuisine created for the overseas markets will attest to this.
to travel to Kuala Lumpur to enjoy Malaysian cuisine. It is
Some of the places already enjoying Malaysian delicacies
very easy to find Halcent in a trade fair. They will allow for
include Saudi Arabia, Moscow, Japan, Indonesia, Dubai,
sampling of their range of products, for instance Master
and London.
Chef instant pastes (green chili, spicy tamarind sauce, red chili sauce, beef stew curry and tasty soup), ready
In the near future, Halcent will export products based on
to eat Maknik products (chicken curry potatoes, spicy
Malaysian cuisine to more overseas markets. They also
anchovies, beef rending and chicken kurma potatoes) and
aim at building factories in different countries. This will
mummy taste products (biryani rice, biryani masala and
ultimately make the products cheaper for the consumers.
fried masala flour).
They will also hire more distributors in places like Africa and Brazil, making the products more accessible
The trade fair is also an opportunity for Halcent
and affordable. Halcent takes their work seriously and
International to study their market. They get to understand
will package their products differently, in a way that is
their consumer needs further, the current trends in the
acceptable to the overseas market. The main target market
food industry and identify agents that they can work with
is in Europe, especially the UK.
to import the products to a particular country.
Halcent is an award winning company, having won 4
Halcent aims at making it easy and affordable to access
awards in Moscow. They were crowned the best halal
Malaysian cuisine. Very soon, there will be overseas
company, took first place in the best confectionary award,
factories to increase accessibility to halal certified foods.
second place in the dairy products category, and third
There will also be authorized agents in the various
place in the meat and delicacy products category. The
countries of interest. Visit Halcent during a trade fair. Ask
halal certification means that anyone can eat halal food
questions and experience their award winning and range
without any restrictions.
of products.
H A L C E N T I N T E R N A T I O N A L S D N B H D / M A L A Y S I A / C O N T A C T : + 6 0 3 9 0 5 5 3 7 7 6 / W W W . H A L C E N T G R O U P. C O M
38
Interview Article
the authentic & delicious flavours of Mexico C
asa Martinez Flavors is a family company that
processed the same day. The ingredients are completely
specializes in making salsas. What makes their salsas
natural with no artificial ingredients, no artificial
stand out is the fact that they are based on rich culinary
flavouring, no powder and no concentration added. The
traditions and ancient Mexican recipes. The company
salsas are awash with nutrition; they foster a healthy diet
shares their Mexican heritage with their customers and
and lifestyle. Appetizers, entrees, and side dishes will no
their families at every meal. The Martinez are well versed
longer taste the same. The salsas make it possible to enjoy
with their history, with their ancestors settling in Mexico
food every day.
in the early 1900s and learning the art of Mexican cuisine. Casa Martinez aims at positioning themselves as the Eight years ago, their descendants founded Casa Martinez
number one providers of salsas based on rich Mexican
with an aim to provide high quality, natural and healthy
culinary tradition worldwide. This is the reason why they
salsas to customers all around the world. For the last
plan to go for trade fairs worldwide. They want to meet
five years, families in the U.S. have enjoyed rich Mexican
their customers and get to understand their specific tastes
culinary traditions brought to them by Casa Martinez. The
and needs. Better still, they are looking for distributors
company plans to expand to Europe, Middle East, and
to sell to stores and retailers, as well as introduce their
Asia. They aim at moving systematically from continent to
products to different markets. All these efforts are aimed
continent, starting with Europe (Germany, France, Italy
at making the salsas accessible and affordable to the end
and Spain), Middle East (Dubai and Kuwait), and Asia
consumers, who get to share a taste of Mexican cuisine
(Japan, Korea, and Taiwan) and their environs.
with their family and friends wherever they are.
Casa Martinez offers 5 salsa flavors to their customers:
Casa Martinez is driven by a simple philosophy: they
a) Traditional Red Salsa
believe in their products and grow with them. They further
b) Cactus Salsa
believe in taking small steps before taking larger leaps.
c) Tatemada
They aim at meeting their customers in various trade fairs
d) Traditional Green Salsa
around the world and to continue building relationship
e) Chipotle
with them.
They are all made from natural, fresh, flavorful and
Customers can get to have a taste of Mexican cuisine,
expertly crafted ingredients. They are harvested and
passed on through generations. They can ask questions
Interview Article
39
and get feedback from the manufacturers. They can
Customers can also visit their website and buy Martinez
get to know the difference between traditional red and
products. Contacting them is also easy. Just drop a
green salsa (whether it is only based on color) or even
message on their website’s contacts page. Martinez aims
that between tatemada and chipotle. They could get to
at accessibility to their all their consumer base, through
know which of the flavors is most nutritious, and why
whatever means that is convenient for them.
a particular flavor best suits them. It is an opportunity to interact with the products, Mexican heritage and the people keeping it alive.
If they like the products, they will be advised on where they can purchase them – from a local store, distributor or retailer. If Martinez products have not started being exported to the specific country, then there will be an explanation or demonstration on how they can buy online. Visit Casa Martinez at a trade fair and interact with the products and their manufacturers one-on-one. Even potential distributors and retailers can benefit from visiting the company in a trade fair. They will be able to give a personalized explanation to their customers. That means that the customers will make informed decisions.
Mr. Jesus M. Martinez Jr., VP Sales of Casa Martinez
C ASA M A RT I N E Z / M E X I C O / C O N TAC T: + 5 2 0 6 6 8 0 2 1 5 / W W W .C ASA M A RT I N E Z .C O M . M X
40
Interview Article
Replenish your thirst with ICE COOL
S
heng Sheng F&B Industries Pte Ltd (SSFB) was
canned vegetables (mushrooms, corn, etc.); other canned
incorporated in 1985 as the brainchild of two
products (luncheon meat, braised peanuts, mackerel,
Singaporean friends. Living in the hot climate of Asia,
etc.); bread spread (kaya and fruit jams), and many more.
they noticed a lack of supply in cool and refreshing juice
After few years of conquering the Singaporean market,
despite the vast coconut plantation all over Singapore
they decided to expand their business empire to the
and its neighbouring countries. Hence, they decided
Southeast Asia market. Prior to exporting their products,
to make it out on their own to sell refreshing beverages
they prepared themselves by studying the markets and
to the Singaporeans. They started off as a wholesaler
understanding their preferred beverages. In 1992, they
and bring in refreshing beverages into Singapore.
also opened up their exportation company division named
They managed to pull through the tough time of a new
Litat Import & Export Pte Ltd (Litat) and set up two
set-up, largely thanks to the immense support shown
factories in Malaysia and Thailand. Hitherto, Litat has
upon them by their very supportive existing clientele.
been exporting to countries around Asia with their ICE
beverages,
especially
the
renowned
coconut
COOL brand, and realised that in Southeast Asia, especially The next progress SSFB did was to OEM its very first
in Thailand and Malaysia, there is a huge preference
product, ICE COOL Mineral Water in 1990. Throughout the
in their coconut juice. Besides than the Southeast Asia
15 years of development, SSFB built its own manufacturing
market, they have placed their products in the Middle
facilities for the production of their beverage products as
East, Africa, South America and the USA. They have
well as to utilise the full portfolio of ICE COOL branded
at least 80 to 100 SKU with different brand names and
products. The products come in a wide range from canned
varieties of brand assortments, and thus far, their best-
beverages (coconut juice, other juice drink, Asian specialty
selling product has been the coconut juice. The company
drink, carbonated drinks, energy drinks, etc.); PET
now owns several brands under its name including Ice
beverages (mineral water, isotonic drinks, etc.); canned
Cool, Cool Sports, Golden Light, EVE and Litat Ice Cool.
fruits (longan, lychee, sea coconut, fruit cocktail, etc.);
41
Interview Article The progressive growth from a wholesaler to an
new trend by producing a 100% natural coconut juice
established company with existing manufacturing plants
without adding any preservatives and sugars in the juice.
in several countries proved the strength of the company. Moreover, with the top priority focusing on product’s
They also attend for marketing trips to other countries
quality, ICE COOL has been continuously developing by
in order to see the trends in those countries. The staff
their R&D teams to enhance its innovation and products’
representatives will go to supermarkets and study any
quality. As a token of recognition, Litat has received the
new trending lines. Going to the supermarket is a good
ISO 9001 certifications, HACCP and the halal certification
way to study the consumers’ preferences as that is the site
for all their products either by the halal authority of
where consumers shop for their groceries. Furthermore,
Thailand or Malaysia, CICOT or JAKIM, respectively.
they will conduct marketing surveys on the consumers in order to understand about their preferences and demands.
After the establishment of Litat, the business grew
Besides studying the market, Litat takes the opportunity
tremendously as they study more on the markets and
to learn on new technologies used in those countries, and
participate in various international exhibition. Through
if necessary, to adapt the technologies in their factories.
these exhibitions, Litat will work together with their distributors to study on the country of interest and
For Litat, price is not their main marketing strategies to
learn on the new trends whilst listening to the demands
attract buyers. Instead, they focus heavily on the marketing
of the buyers. It is also an opportunity to meet up with
and branding of their products. Together with their
current and prospective clients. They also have an
distributors, they will learn about the branding in those
additional advantage as they own few factories and work
countries and used it to support and promote their brands.
together with their R&D team to produce new products as per the customer’s requirements or desires. For
If you are looking for a drink that is refreshing
example, Singapore are growing into a healthier trend
and
by consuming food and beverages that are less in sugar
come
cooling, and
especially
visit
Litat
in
the
Import
hot &
climate,
Export
Pte
and low in cholesterol. The company responded to this
Mr. Alan Chua (left), Managing Director & Mr. Wayne Chua (right), Business Development Manager of Litat Import & Export Pte Ltd.
L I TAT I M P O RT & E X P O RT P T E LT D / S I N G A P O R E / C O N TAC T: + 6 5 6 7 9 2 0 5 5 5 / W W W . I C E C O O L .C O M . S G
then Ltd.
Do You Organic?
100% NATURAL
EV GAN FOOD
NATURE
THINK GREEN! natural ingredients 路 quality food 路 fresh & healthy
Durian Chips
Banana Chips
Jackfruit Chips
Carrot Chips
TOUCH SMILE SERVICES No 8, Jalan Kristal 1, Taman Kristal, 08000 Sg Petani, Kedah, Malaysia. Tel: +6010-3137111 Fax: +604-4312035 Email: touchsmileservices@gmail.com
44
Interview Article
Mr. Randall Ang Ghim Hui, Business Development Manager of Ha Li Fa Pte Ltd.
H
a Li Fa Pte Ltd is a family-owned business that
to produce low salt content, no monosodium glutamate
started in the 70s. The business was founded in
content yet with a taste that brings joy to the tastes buds.
Singapore by a fishmonger who sold fish to the market
Besides than fish products, BoBo has also extended its
whilst his wife produces yong tau foo and fish ball. The
product varieties with chicken and meat products such as
business slowly grew from a small stall to a fish ball
chicken ham and sausages, and meatballs to cater to the
business enterprise since 1987 until present. Ha Li Fa
different consumers’ preferences.
aims to provide products of the finest quality and delicious taste. It has established strong presence in the industry
Ha Li Fa operates at a state-of-art manufacturing food
offering an extensive range of fish balls, fish cakes and
factory occupying only the best technology and facilities.
related products. With traditional recipes handed down
In the factory, it controls the overall production stages
by our founders, Ha Li Fa stood firmly upon its belief in
from the raw materials until the end products in order
using only the freshest and finest grade of wolf herring
to maintain optimum standards. From the storage of
and yellowtail fish for all its products.
raw ingredients to food processing and storage of final products, the company is equipped with facilities to meet
Ha Li Fa has grown big over the years and has managed
strict hygiene standards and safety for its workers. The
to offer a vast series of seafood and meat products. One of
manufacturing capabilities have also brought the company
the best-selling brands is BoBo. BoBo is the brand of fish
beyond local shores providing Original Equipment
balls and fish cakes that is well-known for its freshness,
Manufacture (OEM) services to overseas market.
top-notch quality and brand fidelity by consumers. Placing great emphasis on consumers’ changing taste,
The factory has been certified halal along with all their
BoBo has launched a healthier range of products under
products by MUIS Singapore. The company initially
the Sakura brand. Using Japanese latest technology and
producing halal product in the year 2000. The reason
efficient manufacturing processes, BoBo made it possible
behind getting the products halal certified is because in
45
Interview Article
Singapore itself, there is a copious number of Muslim communities in Singapore. By getting the products halal certified, it becomes an advantage for them to consume the products and a bigger market for Ha Li Fa. Furthermore, the halal certificate is not only exclusive for just the Singaporean, it is an added bonus when exporting to other
a) Great taste is the main priority of Ha Li Fa It hopes to capture the hearts of consumers with healthy food with a delicious taste. Ha Li Fa’s main principle is to maintain its premium quality in all their products and to be constantly innovative in order to introduce new products with new flavours and recipes.
Muslim countries such as Malaysia, Brunei, Indonesia and other countries in the Middle East. Currently, Ha Li Fa is also in Hong Kong, China, Myanmar, Cambodia and Australia. It is now seeking to reach out for overseas distributors, especially distributors from Canada.
b) Great relationship is vital and valuable for Ha Li Fa It takes great importance in fostering strong teamwork among
the
staff,
maintaining
harmonious
working
relationship with partners and strong affiliates with loyal Ha Li Fa is also certified with HACCP and ISO 9002, two
customers.
vital certificates that indicate the reliability and food hygiene of the products. It has also been awarded with the Singapore prestige brand award and the Singapore Healthier Choice with their low sodium and free from monosodium glutamate products.
c) Great moments with Ha Li Fa Anywhere and anytime. Ha Li Fa aims to bring good times to everyone, be it through good products or good ties, it enlivens moments of joy and celebration to all.
Ha Li Fa was built with three great mission: a) Great Taste, b) Great Relationship, c) Great Moment
H A L I FA P T E LT D / S I N G A P O R E / C O N TA C T: + 6 5 6 7 7 8 6 2 0 9 / W W W . H A L I FA- B O B O . C O M
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Interview Article
The Innovation of Tasty Seafood Products T
he journey of Thong Siek Food Industry started back
is a type of fish protein, gives a delicious and consistent
in the 1970s as a family-run backyard operation.
quality to the products. By incorporating this ingredient
At that time, the founder, Mr. Lim, bought fishes from
to the fish products, the fish ball will become springy and
the market and fashioned the flesh into fish balls. With
bouncy, and it prevents the products from developing a
passion coupled with the dream of growing big, the entire
fishy smell. At that time, Singapore has yet to known of
family got involved in the production and distribution of
Surimi, and Thong Siek was the first to introduce this
fish balls. They strongly belief in producing outstanding
modern technology and processing in its production. Now,
quality and delicious taste products. Now, Thong Siek
Thong Siek has more than just fish cake and fish ball. The
has become the leading manufacturer, distributor and
list of surimi-based products included fish balls, prawn
retailer of surimi-based seafood products with a state-
balls, cuttlefish balls, mini chikuwa, assorted fish cakes,
of-art 70,000 sqm factory at Senoko Way in Singapore.
crab-flavoured sticks, mushroom seafood balls, breaded
It processes over 25,000 kg of fish meat daily with more
fish fingers, breaded fish nugget, etc.
than 60 varieties of appetizing fish-based products for both local and international markets.
Thong Siek did not only start the trend in the fish ball’s quality but also the processing; it was the first company
Mr. Lim travelled to Osaka, Japan in 1983 seeking for new
to adapt to fully automation lines. Currently, the fully
transformation in his fish products. Back then, Japan was
automated lines included grinding, processing and auto-
the pioneer in surimi technology and through learning
packaging facilities. Thong Siek seeks to improve and
and adopting the Japanese way of production, Thong Siek
innovate its products in order to cater to the new trends
was able to increase its output from a mere 3000 kg in
and demands of consumers. These days, people are
the 1970s to more than 6000 kg in 1984. Surimi, which
leaning towards a healthier lifestyle, and Thong Siek took
Interview Article
47
this opportunity to produce a healthier choice fish ball
Thong Siek has formulated innovative products with
that contained low sodium and low fats, while enhancing
creative recipes and given full attention to the products
the omega-3 content in its products. The latest product
quality in order to expand their business to the
is the fish luncheon in canned. The type of fish used are
international market. Today, their products can be found
sardine and tuna. This is because these fish are healthier
in more than 20 countries worldwide, such as Abu Dhabi,
and has a naturally high concentration of omega-3 as they
Australia, Brunei, Canada, China, Denmark, Dubai, Egypt,
are classified as oily fish. These fish luncheons also come
France, Germany, Hong Kong, Indonesia, Malaysia,
in low sodium content.
Mauritius, New Zealand, Philippines, South Africa, Sweden, Thailand, Turkey, the Netherlands, the United
Since inception, Thong Siek has maintained a customer-
Kingdom and the United States of America.
centric business approach. Taking time to listen to its customers and feeling the pulse of the marketplace has
Singapore is known for their stringency in food quality and
allowed it to respond proactively to the evolving needs
food hygiene. Each month, the factory will be audited to
and tastes of consumers worldwide. This approach has
ensure high quality standards are maintained. Thong Siek
also given rise to the development of many new products,
testified for its stringent quality policy with the HACCP
such as “heat and eat� products to meet the global trend
certificate, Halal certificate by MUIS, Grade A AVA listing
towards convenient food. Presently, Thong Siek produces
and EU licences. Besides that, it also does a series of food
more than 60 varieties of fish based products - from the
promotion of their products and joined food festivals
basic DoDo fish ball, breaded scallop nuggets, ready-to-
and trade fairs to promote their products to locals of the
eat microwavable traditional fish ball noodles, to the tom
regions and international tourists attending the shows.
yum fish cakes - to appeal to a more diverse customer base. T H O N G S I E K F O O D I N D U S T R Y P T E LT D / S I N G A P O R E / C O N TA C T: ( 6 5 ) 6 7 5 6 0 2 3 3 / W W W .T H O N G S I E K . C O M
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Interview Article
Get Your Organic And Conventional Flour With Karahan Flour
Mr. B. Burak Tuncay (left), Vice President of Karahan Flour Mills Ltd.
K
arahan Flour Mills is one of the leading Turkish
Karahan Flour strives to follow the provisions of its
wheat flour manufacturers and exporters. This
quality management system set in accordance with the
company has started since 1975 with the manufacturing
ISO 9001:2008, ISO 22000:2005 and ISO 14001:2004
of wheat flour. Now reaching its third generation, the
International Standards, and it continually improve the
progression of the company has grown tremendously in
products’ quality to ensure only the best is sold to its
its modern facilities producing a huge production capacity
consumers. Besides that, the company also acquire both
of 250 mts per day.
the halal and Kosher certificates. For Karahan Flour, halal certification is important especially when in a country
The goal of the company is to keep expanding its business
has people with different religions and cultures. With the
not only in its local market, but as far and wide in other
halal certificate, it is easier for the Muslim consumers to
international market with its broad range of conventional
consume the product with a certainty that it will not taint
and organic flours. Currently, Karahan Flour has exported
their religious regulations and at the same time the food is
to more than 45 countries worldwide including New
a 100% guaranteed to be clean and safe for consumption.
Zealand, Malaysia, the USA, Thailand, South Korea,
Karahan Flour has been certified halal since 2007, which
Singapore, Lebanon, Costa Rica, Israel, the UAE, Yemen,
opens up more gateway for them to enter to the Southeast
Saudi Arabia and much more.
regions.
Interview Article
51
Karahan Flour has a wide range of products, and they
Karahan Flour will therefore learn about the particular
include organic products, bread products, pastry flours,
market and choose the most suitable products to sell to
fodder flours and macaroni flours. As for its best-selling
the particular market. It does so by working closely with
products, the all-purpose flour wins the throne as it has
the local distributors as they have vast knowledge in the
the highest selling gross for the company’s overall market.
market’s needs and demands. Both Karahan Flour and
This is followed by the high protein flour. Initially, the
the distributors will also do test sampling of the products
flours are produce for industrial companies. Now, the
in order to observe and study the products’ demands and
flours are available in retail stores with smaller packages
acceptance. They also do promotional material marketing
from 25 kg, 50 kg and 1 pound.
such as providing umbrella or other usable utilities to buyers that buy the products.
Initially, the company started manufacturing conventional flour. With the strong and upcoming trend in organic
Currently, Karahan Flour is working to penetrate into
foods, it decided to start manufacturing its own organic
the Southeasten market. The company is working hard to
flour with the best organic grains and enhanced them
find for desirable distributors who are looking to source
through a milling process in 2003 for the first time in
for their high-quality flour products. It participates for
Turkey. Karahan Flour was the first organic manufacturer
many of the trade fairs in those regions in order to find an
in Turkey and it succeeded in producing the best organic
opportunity to enter into these regions.
flour in its region. For the organic flour, the company works closely with 3000 farmers. The organic flours are
Karahan Flour finals message to its consumers is that
certified by the Control Union.
they need to be sensitive and aware about the food that they eat. This is because “we are what we eat”. In another
Samples of wheat that the company received from
word, these foods will collect in our systems and may play
different place in Turkey undergo a quality control test
either an essential role or leads to a detrimental downfall
in its laboratory in order to determine the wheats’ quality
to our body system. With Karahan Flour, the flours are
and properties such as the hectolitre, moisture content,
guaranteed halal, healthy and nutritious.
gluten index, sedimentation and falling number. Only the exceptional wheats are used for the flours and these wheats are stored in a control condition. Mixture rates of the wheat having different quality and properties are adjusted in dosing machines by the experts’ food engineers according to the type of the flour planned. Using all technological opportunities; wheat cleaning process is realized with parameters such as air, water, vibration, weight, colour difference etc.
In the process of widening their market and products’ influence, the company uses some of the most strategic marketing approaches. Firstly, it adapts the products according to the market. Each market has different desires and requirements. In order to be accepted in the market, K A R A H A N F L O U R M I L L S LT D / T U R K E Y / C O N TAC T: + 9 0 2 1 2 7 1 5 2 2 6 7 / W W W . K A R A H A N F L O U R .C O M
52
Interview Article
THE EXPERT IN BAKERY PRODUCTS
A
deka Foods (Asia) Sdn.Bhd. has been the leading
primarily in Japan, but also has business throughout Asia
margarine
as well as in Europe, USA, and South America.
manufacturer
in
Malaysia,
and
a
forerunner of the trend in the industry. Adeka Foods (Asia) Sdn. Bhd., was established as a joint venture company
IOI Corporation Berhad which is one of shareholders
by ADEKA Corporation in Japan and IOI Corporation in
of Adeka Foods (Asia) Sdn. Bhd. is a leading global
Malaysia. Adeka Foods (Asia) Sdn. Bhd. was set up on
integrated plantation and resource-based manufacturing
December 6 2012. Adeka Foods (Asia) Sdn. Bhd. started
group in the palm oil industry. Its integrated palm oil
to manufacture production of margarine and shortening
business comprises upstream cultivation of oil palm
for breads and confectionery from September 2014 which
and downstream resource-based manufacturing, which
is mainly focus to be marketed in Southeast of Asia region.
includes processing of palm oil produce as well as
Products offered by Adeka Foods (Asia) Sdn. Bhd. will be
manufacturing of oleo chemicals and specialty oils and
both block type and sheet-type margarine which is best
fats.
use in making breads, croissants, pies and other pastry products as well as shortening (carton and tin-type) which
Currently, Adeka Foods (Asia) Sdn. Bhd. has approximately
is best use in making breads, pastries and cookies.
94 products which are all halal certified by JAKIM. This halal certification is essential for them as it opens more
The principle of our food business, constantly keeping an
opportunity to enter their target market and to ease
eye on the current tendencies and producing new values,
their products exportation to other neighboring Muslim
is “The Delicious Taste You Can Rely On”. Adeka Foods
countries. Furthermore, Japan is preparing for the
(Asia) Sdn. Bhd. develop commercial food ingredients
Olympic 2020 Game, and it is expected that the Muslim
that have always been leaders in the industry and helped
tourist will be a lot. This gives an additional advantage for
provide an enriched diet in name of ADEKA Brands.
Adeka to promote their products to other manufacturers who are sourcing for halal bakery products.
ADEKA Corporation as the main shareholders of Adeka Foods (Asia) Sdn. Bhd. serve the chemically dependent.
ADEKA Foods (Asia) Sdn. Bhd. has four main product
The company’s sales come primarily from producing
categories that are being sold to other bakery and
chemicals including oleo chemicals, additives for resins and
confectionery companies:
polymers for electronic materials. ADEKA expanded into margarine manufacturer in 1929 and now also producing
a) Frying Oil
shortening, mayonnaise, and raw food materials, among
The refined processed vegetable oils feature a great safety
other food items. Independently now, ADEKA operates
from oxidation. Foods fried with the oil will stay fresh for
Interview Article
53
prolonged periods. Moreover, the light and plain taste of
fresh butter contains. Both are available in sheet and box
the oils bring out the natural flavours of ingredients. The
size. Some of the margarine products are additive-free,
clean, light flavour makes fried foods including bread,
i.e. without emulsifier, colour and salt. The sheet type
doughnuts, snacks, appetizers, tempura, and other variety
margarines are best for gourmet croissant, Danish pastries
of fried food that comes with a better taste than ever
and pies. The block type margarines are great kneading
before.
margarine for making breads.
b) Shortening
d) Fillings
The fine vegetable fat shortening products are designed
There are also variety of fillings with different flavours
for various applications, suit each intended use, including
for a variety of purposes. There is the butter cream that
cake, bread, cookies, biscuits, fats for chocolate and so
contained whipped chocolate and milk. Finally, the filling
on. Reliable quality and wide assortment of products
sheet with a flavour of chocolate or custard.
represents the pride of ADEKA BRAND.
Currently, they have exported their food products to most
c) Margarine
of the countries in Southeast Asia, such as Singapore,
ADEKA BRAND margarines are contributed by food
Indonesia, Thailand, Vietnam, Myanmar, Philippines,
professionals, bringing out the best quality in their
Korea, Taiwan and Hong Kong. Next, they will be targeting
creations. There are two types of margarine available
to the Middle East market. They are always looking
using either pure vegetable oils and fats, or high-class
forward to serving their customers in a bright and creative future, with their safe and tasty products.
Ms. Ueda Yuka (front line number two from left) (Sales Representative) and Mr. Miyamoto Masaru (front line number two from right) (Managing Director ) of Adeka Foods (Asia) Sdn Bhd.
A D E K A F O O D S ( A S I A ) S D N B H D / M A L AY S I A / C O N TA C T : + 6 0 7 2 5 1 6 0 0 5 / + 6 5 6 7 7 5 9 3 5 5 ( S A L E S ) / H T T P : / /A D E K A . C O M . M Y
56
Halal Food Review
Travelling to Thailand is exceptionally exciting particularly when you think of the delicious Thai cuisine. For Muslim travellers who are looking for an authentic
Halal Food Review
With Amir Fahmi & Shafiq Mansor
yet certified 'HALAL' cuisine, you may want to visit Usman Thai Muslim Restaurant whenever you are in Bangkok, Thailand. Located at Sukhumvit Soi 22, Sukhumvit Road, Usman Thai Muslim Restaurant serves you some of the most well-known Thai dishes from fried rice, to spicy tom yam, kerabu mangga and many more. The restaurant has two levels of seating areas with each table fitting from 4 to 8 pax. Not only is it spacious and sparkling clean, it is fully equipped with air-conditioning, providing customers a short escape from the Asian notorious hot weather during the sunny day whilst they enjoy taste of fresh and authentic Thai food. I had the pleasure to discover this restaurant during my trip to Bangkok with my colleague a few months back. Despite the modesty of the place, the restaurant welcomes their visitor with top-notch hospitality. Language barrier was not a problem as the staffs spoke fluent English and they are always ready to assist you. We were considered absolutely lucky that day as the owner himself, Mr. Usman, served us throughout the evening. Being a huge fan of Thai food, I wanted to taste every dishes the restaurant offered. However, embracing the conscience side of me, I asked for his recommendations. And his recommendation suited my taste perfectly. We had rice, oxtail soup, fried fish with mango, seafood tom yam, asparagus with oyster sauce, plain omelette and ice coffee. When they brought the oxtail soup to the table, the dish looked rather simple. Yet, the taste was splendid. Upon the first bite, one can taste the spiciness kicked in giving a burst of flavours to the taste buds. The broth was excellent and filled with flavourful, local spices. A huge kudos to Mr. Usman for the marvellous broth. The other dishes were equally scrumptious. The fried fish was cooked to perfection, combined with the sweet and sour taste of mango, bringing the flavour of the dish beyond one’s expectation. Thailand is known for their tom yam, and the tom yam it served was delicious with a spicy and sour taste to the broth. Since I am a huge fan of spicy food, the tom yam was a winner to me. The asparagus was young and crunchy, and the sauce used gave a lovely taste to the vegetable. Overall, the foods were tremendously delicious! They have been cooked with loved. For those looking to seek for the best place to dine, pay a visit to Usman Thai Restaurant, a truly authentic, 100% halal Thai cuisine with a reasonable price but tasted similar to a 5-star restaurant.
Halal Food Review
57
HALAL PLACE TO EAT IN Thailand RECOMMENDED RESTAURANTS
Sophia Restaurant
Yana Restaurant
Silom Thai Cooking School
Sophia Restaurant serves Thai - Muslim for over 20 years with a variety of food available.
Yana Halal Thai & International Food @ MBK Bangkok Thailand (MBK Center 5th Floor, Tokyu Side) is a halal restaurant in Bangkok.
Silom Thai Cooking School caters to people with keen interests in food and culture.
1681 Soi Ramkhamhaeng 5, Bangkok, Krung Thep Maha Nakhon 10250 Tel: +66 2 314 0039 Website: www.sophia-ct.com Email: info@sophia-ct.com
444 Phayathai Road, Pathum Wan, Bangkok 10330 Tel: +66 2 611 4589 Website: www.yanarestaurant.com Email: yana.mbk@gmail.com
31/11 Silom Soi 13, Bang Rak, Bangkok 10500 Tel: +66 4 726 5669 Website: www.bangkokthaicooking.com Email: info@bangkokthaicooking.com
Al Tara
Nasir Al-Masri
First Hotel Bangkok
Al Tara Halal & Vegetarian Restaurant offers Malaysian, Indian, Thai and Middle Eastern Cuisine in a wonderful relaxd restaurant.
We are proud to introduce Arabic food to Thai people and to server our Arab customers during their stay in Thailand.
This restaurant accommodates 80-100 guests and offers a la carte menu for lunch and buffet for dinner. It specializes in authentic Halal or Muslim food.
247 Rachadphisek Road, Din Daeng, Bangkok 10400 Tel: +66 2 290 0125 Website: www.chaophyapark.com Email: info@chaophyapark.com
The Regent Regent Ramkhamhaeng 22 located on Ramkhamhaeng Road & serve (halal) to support and meet the needs of all of you as well.
4 Ramkhamhaeng Soi 22, Bangkok, Bangkok 10250 Tel: +66 2 318 4444 Website: www.regentram.com
4/6 Soi 3/1, Sukhumvit Road, Khlong Tan Nuea, Bangkok 10110 Tel: +66 2 253 5582 Website: www.restaurant-shishah-nasir.com Email: info@restaurant-shishah-nasir.com
2, Soi Somprasong 1, Thanon Petchaburi, Tanonprayathai, Ratchathewi, Bangkok 10400 Tel: +66 2 255 0100 Website: www.firsthotelbangkok.com
Hayati Nang Phaya
Roadside Hawker
Hayati Nang Phaya provide local Thailand cuisine with original taste.
Verity of street food such as chicken satay was going at 5 Baht.
403 Soi Petchburi, Ratchatewi, Bangkok City 10160 Tel: +66 2 216 3230
Saphan Taksin Station, Bang Rak, Bangkok Website: members.virtualtourist.com
58
F&B Trade Fair 2016
Food & Beverage Trade Fairs 2016
FEB
Gulfood 2016
21st – 25th February 2016 Dubai World Trade Centre, UAE
OCT
SIAL Paris 2016
16th – 20th Oct 2016 Paris Nord Villepinte, France
Muslim World Biz 2016
MAR
18th – 22th Oct 2016 Putra World Trade Centre (PWTC), Malaysia
Café Asia 2016
03th – 05th March 2016 Marina Bay Sands, Singapore
Foodex Japan 2016 8th – 11th March 2016 Makuhari Messe, Japan
NOV
Lohas Expo 2016
07th – 09th Nov 2016 Dubai World Trade Centre, UAE
MIHAS 2016
Fi Europe 2016
30th March – 2nd April 2016 Kuala Lumpur Convention Centre, Malaysia
APR
12th – 15th April 2016 Singapore Expo, Singapore
Anufood Eurasia 2016
02nd – 05th Nov 2016 Dubai World Trade Centre, UAE
yummex Middle East 2016
10th – 12th March 2016 Hong Kong Convention Centre, Hong Kong
Food&HotelAsia2016
Food Week Korea 2016
28th – 30th Nov 2016 Messe Frankfurt, Germany
DEC
SIAL Middle East 2016
05th – 07th Dec 2016 Abu Dhabi National Exhibition Centre, UAE
14th – 16th April 2016 Tüyap Fair Convention & Congress Centre, Turkey
Halal Expo Europe 2016
17th – 18th April 2016 Beursgebouw Eindhoven, The Netherlands
Alimentaria 2016
25th – 28th April 2016 Fira de Barcelona, Spain
MAY
Food & Hospitality Africa 2016 3rd – 5th May 2016 Gallagher Convention Centre, South Africa
Food Africa Cairo 2016
4th – 7th May 2016 Cairo International Convention and Exhibition Center, Egypt
SIAL China 2016
5th – 7th May 2016 Shanghai New International Expo Centre, China
Fi Vietnam 2016
18th – 20th May 2016 Saigon Exhibition and Convention Center, Vietnam
THAIFEX 2016
25th – 29th May 2016 IMPACT Exhibition Center, Thailand
JUN JUL
Halal Korea 2016 21th – 23th July 2016 SETEC Seoul, Korea
MIFB 2016
27th – 29th July 2016 Kuala Lumpur Convention Centre, Malaysia
SEP
Vitafood Asia 2016
1st – 2nd Sept 2016 AsiaWorld-Expo, Hong Kong
Fi Asia 2016
21st – 23rd Sept 2016 Jakarta International Expo, Indonesia
Food Hospitality Oman 2016 26th – 28th Sept 2016 Oman Convention & Exhibition Centre
PLAN AHEAD YOUR JOURNEY
Find important listing of upcoming Halal exhibition & Halal showcase around the world. Latest Halal exhibition & Halal showcase are added in every month. All information published had been collected from DagangHalal.com online partners website, governmental or reliable professional websites. Nevertheless, you are strongly advised to use the information here to contact trade shows organizations before you make any arrangement.
Product Showcase
59
Convenience Food Wheat Milk Fruits
Mashed Vegetables & Poultry
Vitameal Baby Cereals
Agro-Food Industrie (AFI) is the 1st manufacturer & the only specialist in halal baby food with a range of more than 50 unique and varied products. AFI offers products for baby with ingredients 100% halal and 100 % naturals, rich in vitamins necessary for growth of the baby. Company: Agro-Food Industrie Country: Morocco Contact: +212 524 338 080
Curry Mee
Laksa
Prawn Mee Soup
Tan Seng Kee Foods Pte Ltd (TSK) began its first step in the noodle-making business during the British Colony days as a sole proprietorship manufacturing rice and wheat-based noodle products. Company: Tan Seng Kee Foods Pte Ltd Country: Singapore Contacts: +65 6445 2320
KAJONA Sesame Oil
KAJONA Sunflower Oil
KAJONA Vegetable Oil
Sri Vinayaka Exports Pte Ltd is a company that deals in import, exports and wholesale. SVEX, Gilda, Kajona, Shakeenutz, Mbrace & Barn Veggies are the brand name that are under Sri Vinayaka Exports Pte Ltd. Company: Sri Vinayaka Exports Pte Ltd Country: Singapore Contact: +65 6466 9937
WWW.DAGANGHALAL.COM
VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS
60
Product Showcase
Dairy Products Praise Traditional Meadow Fresh Full Mayonnaise Cream UHT
Goodman Fielder provide quality, consistent and Meadow Lea Original
innovative solutions across the Dairy-Milk, Cheese, Butter and Spreads; Flour; Dressings; Frozen Pastry; Cake Mix; and Cooking Fats categories.
Company: Goodman Fielder Pty Ltd Country: Singapore Contact: +65 68125729
Whipping Cream 35% Fat
UHT Milk Full Cream Cooking Cream 23,5 % Fat
The main production center of the sector milk - cow in Sardinia. Giving each day on average 524,000 liters of milk produced in specialized and selected farms. Company: Arborea Country: Italy Contact: +39 783 804001
Pizza Mozzarella 2kg, 42% FDM Shredded
Mozzarella Ball 150g
Mozzarella Block Sliced 400g
The knowledge required to produce cheese has been passed down through the family for decades. The great-great-grandfather of the current owner of the company was a passionate cheesemaker in 1850. Company: Zuger Frischkase AG Country: Switzerland Contact: +41 71 955 98 77
www.daganghalal.com
Product Showcase
61
Beverages Adini Rejuve
The company core business nature is a make-toAdini Cafe
order concept. As a company, it operates to supply and sell food and beverage type of goods that the company manufacture, health and beauty products.
Company: AD Deeni Resources Country: Malaysia Contact: +603 6038 2787
DS Borneo is a food & beverage brand grower, Drinking Chocolate: Gourmet Original / Decadent Dark
Atap Coffeebag: Dark Roast / Icy Blend
importer and exporter. Everything we do is driven by our passion for good food and the good life.
Company: DS Borneo Trading Sdn. Bhd. Country: Malaysia Contacts: +603 7733 7722
One Up Mixed Juice Drink with Inulin
Sun Up Fruit Drink Base Concentrate
Sun Up RTD Fruit Drink
United Beverage Sdn Bhd produces a variety of cordials, fruit juice concentrates and ready to drink juices that are of premium quality.
Company: United Beverage Sdn Bhd Country: Malaysia Contacts: +603 5519 2804
WWW.DAGANGHALAL.COM
VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS
62
Product Showcase
Snacks Premium Saudi Dates
Premium Dates
Habbatus Qurma
Omni Mal’s date and dried fruit products always carry unique theme and identity, and are marketed under the brands of Gurun Emas (Gold Desert), Date-Licious, Jendela Arab (The Window of Arabs), and 1001 Nights. Company: Omni Mal Agencies Sdn Bhd Country: Malaysia Contact: +609 773 3326
Onion Chips
Pakoda
Curry Muruku
Started out in 2005 under Global Traditions Spice Manufacturers as a spice manufacturer, the principals expanded the product range to include the wholesale and distribution of traditional snack food. Company: Global Traditions Group of Companies Country: Malaysia Contacts: +6013 259 2529
Chocolate Cream Wafer Rolls Chocolate Wafer Rolls
Rico Food Industries Sdn Bhd is a manufacturer & exporter of candy toys, sweets, jelly, pudding, chocolate cereal, snack and etc. Currently their products are being exported globally. Company: Rico Food Industries Sdn Bhd Country: Malaysia Contact: +604 4848 888
www.daganghalal.com
Product Showcase
63
Food Ingredients Brahims Fish Curry Sauce
Brahims Beef Rendang
Brahims Satay Sauce
Dewina Food Industries Sdn Bhd is a food based company was founded by Datuk Haji Ibrahim Haji Ahmad, the Group Executive Chairman, who is a specialist in food & agriculture consultancy.
Company: Dewina Food Industries Sdn Bhd. Country: Malaysia Contacts: +603 892 56351 / 2 / 3
Kayamila Original
Kayamila Sea salt Caramel
Kayamila Vanilla Pandan
Kayamila Calamansi Citrus
Fong Yit Kaya specialises in delivering quality Kaya, also known as coconut jam – a type of food spread made from coconuts, eggs and pandan leaves.
Company: Fong Yit Kaya Pte Ltd Country: Singapore Contacts: +65 6334 4067
Dark Compound Chocolate Chips
White Compound Chocolate Chips
Dark Couverture Buttons
White Couverture Buttons
Anods Cocoa is a Sri Lankan chocolate manufacturer committed to providing chocolate solutions to all types of chocolate requirements. Company: Anods Cocoa (PVT) Ltd Country: Sri Lanka Contacts: +94 11 240 4999
WWW.DAGANGHALAL.COM
VISIT OUR PORTAL TO GET MORE INFORMATION OF THESE PRODUCTS
64
Product Showcase
Food Ingredients Veal Franks
Veal Cheeks
Veal Eye Round Pastrami
Established in Dubai, United Arab Emirates in 2012 as a halal food manufacturing plant that boasts the highest standards in food hygiene and food quality standards. Company: Indoguna Productions FZCO Country: UAE Contacts: +9714 807 3900
Pure Sesame Oil 330ml
Blended Sesame Oil 300ml
Pure White Coffee Original
Originated from Fujian, China since 1856, Ghee Hiang has become an integral part of Penang, Malaysia’s
colorful
heritage
and
mesmerizing
tradition. Company: Ghee Hiang Manufacturing Co. Sdn Bhd Country: Malaysia Contacts: +604 226 9915
Chilli Sauce
Thai Chilli Sauce
Tomato Ketchup
Established in 1978, Region Food Industries is today a leading manufacturer of quality authentic and oriental sauces in Malaysia.
Company: Region Food Industries Sdn Bhd Country: Malaysia Contacts: +603 3169 2888
www.daganghalal.com
Certification Bodies
65
JAKIM RECOGNISED FOREIGN HALAL CERTIFICATION BODIES
AUSTRALIA
.....................................................................................................................................................................
(JAKIM - Department Of Islamic Development Malaysia) BANGLADESH Islamic Foundation Bangladesh (Baitul Moqarram National Mosque)
Adelaide Mosque Islamic Society of South Australia 20 Little Gilbert Street, Adelaide S.A 5000, Australia. Mohd Farid Ismail Tel: +61 4 1474 5390 | Fax: +61 8 8231 6443
Islamic Association of Geraldton Geraldton Mosque, 172 George Road Geraldton, Western Australia, 6530 Australia. Haji Daftie Hj Abdul Qudus Tel: +61 8 9964 1493 | Fax: +61 8 9664 1318
Islamic Association of Katanning P.O Box 270, Katanning, Western Australia 6317. Alep Mydie Tel: +61 8 9821 2775 | Fax: +61 4 8718 2144
Islamic Co-ordinating Council of Victoria (ICCV) 155 Lygon Street, East Brunswick, Victoria 3057 Australia. Refik Koyu Tel: +61 393805467 | Fax: +61 393806143
Supreme Islamic Council of Halal Meat in Australia Inc. (SICHMA) Unit 1, 35-37 Harrow Rd Auburn NSW 2144, Australia. Mughtarulah Sadien Tel: +61-29643 7775 | Fax: +61-29643 7776
The Perth Mosque of Western Australia Incorporated 427-429 William Street, Perth, 6003, Australia. Fazel Anthony Tel: +61 8 9328 8537 | Fax: +61 8 9328 8537
Australian Halal Authority & Advisers (AHAA) 135 Sydeny Road, Coburg, Victoria 3058, Australia. Muhammad Esfandiar Tel: +61 3 9386 0786 | Fax: +61 3 9384 6939
Al-Iman Islamic Society Inc. 173 Johnston Street, Collingwood, Victoria 3066, Australia. Mohamed Amir Tel: +61 3 9417 6585 | Fax: +61 3 9416 2965
AUSTRIA Islamic Information and Documentation Center A-4050 Traun,Theodor Körner Str. 10 A, A-1010 Wien 1, Sterngasse 3 Austria. Günther Ahmed Rusznak Tel: +43 699 884 658 04
ARGENTINA Islamic Centre of The Argentine Republic (Centro Islamico de La Republica Argentina) Av. San Juan 3053 Buenos Aires (1233) Argentina. Fabian Amin / Yamil Alexis Sayer Tel: +54-11-4931-3577 | Fax: +54-11-4931-3577 #105
Dhaka, 1000 Bangladesh. Shamim Md. Afzal Tel: +880 2 9559643 | Fax: +880 2 9563397
BELGIUM Halal Food Council of Europe (HFCE) 4 Rue De la Presse 1000 Brussels, Belgium. Prof. Dr. Hj. Mohamed Sadek Tel: +32 2227 1114 / +32 2227 2728 | Fax: +32 2218 3141
BRAZIL Federation of Muslims Associations in Brazil Rua Tejupa, 188 - Jabaquara CEP 04350-020, Sao Paulo SP, Brazil. Dr. Mohamed Husein El Zoghbi / Nizar Adel El Ghandour Tel: +55 (11) 5035-0820 | Fax: +55 (11) 5031-6586
Centro de Divulga ãodo Islam Para América Latina (CDIAL)/Islam Dissemination Center for Latin America Rua Marechal Deodoro, 1960-2 Andar Centro-Sao Bernardo Do Campo-SP Sao Paolo, CEP 09710-201, Brazil.
Ahmad Ali Saifi Tel: 0055 11 4122 2400 | Fax: 0055 11 4332 2090
CANADA Halal Montreal Certification Authority 1510,Chemin Chambly , Suite 270 Longueuil, Quebec J4J 3X5, Canada. Taibi Baaja Tel: +1(514) 296 7360 | Fax: +(450) 332 7072
CHINA Shandong Islamic Association No. 217 Yingxiongshan Rd., Shizhong Dist., Jinan SANDONG Prov., People Republic of China. Sulaiman Zhang Ruizheng Tel: +0086 531 80965803 | Fax: +0086 531 80965801
China Islamic Association No 103 Nanhengxijie, Xicheng District, Beijing, China. Hj. Abdullah Ma Wen Hua Tel: +86 1369 9297 269 | Fax: +8610-6352 9483
Linxia Halal Food Certification Centre (Gansu) No 43, Jiefang Road, Linxia City, Gansu Province Ma Lingzu Tel: +0086 930 6286086 | Fax: +0086 930 6286806
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Certification Bodies
JAKIM RECOGNISED FOREIGN HALAL CERTIFICATION BODIES
.....................................................................................................................................................................
(JAKIM - Department Of Islamic Development Malaysia)
ARA Halal Development Services Center Inc. (ARA) No.139, ZiJiangShan Road, Zhengzhou CIty, Henan Province China, 450000. Abdul Rahim Albert Hsiu Tel: +86-371-6906 6957 | Fax: +86-155 1558 2756
CHILE Centro Islamico De Chile Campoamor 2975, Nunoa Santiago, Chile. Kamal Sufan Tel: 56-2-3431376 | Fax: 56 - 2 – 3431378
FRANCE Ritual Association of Lyon’s Great Mosque 146 boulevard Pinel, 69008 Lyon, France Kamel Kabtane / Azeddine BAHI Tel: +33 (0)4 78 76 00 23 | Fax: +33 (0)4 78 75 77 42
GERMANY HALAL CONTROL Pruf- und Zertifizierungsstelle Inspection - and Certification Body Kobaltstr. 2-4, D-65428 Ruesselsheim, Germany. DI Mahmoud M. Tatari Tel: +49 6142 301987-0 | Fax: +49 6142 301987-29
INDIA Halal Committee-Jamiat- Ulama-E-Maharashtra Imam Bada Compund, Imam Bada Road, Near Mughal Masjid, Bhindi Bazar, Mubai 40009. Shahid Nadeem / A. A. Khan Mohammed Waseem Qasmi Tel: +91 9321 2227 74 | Fax: +91 22 2375 9169
Jamiat Ulama-l-Hind Halal Trust 1, Bahadur Shah Zafar Marg, New Delhi-1 10002, India. N.A. Farooqui
Tel: +011 2331455 / +011 23317729 | Fax: +011 2331 6173
Halal India PVT LTD Suit No.7, 3rd Floor, Hameediya Shopping Mall, Triplicane High Road, Triplicane, Chennai-05, Tamil Nadu, India. Mohamed Jinna Tel: 91 44 43567446 / 42618147 | Fax: 91 44 42663445
INDONESIA The Indonesian Council of Ulama (MUI)
Majelis Ulama Indonesia, Building 3rd Floor ,Jl. Proklamasi, No.51, Menteng-Jakarta Pusat, Indonesia Ir. Lukmanul Hakim, M.Si Tel: +62 21 3918890 | Fax: +62 21 3918915
ITALY Halal International Authority (HIA) Via Bicetti de Buttinoni, N.1 20156 (MI), Milan, Italy. Sheikh Prof. Dr. Sharif Lorenzini Tel: +39 02 39449134 | Fax: +39 02 39484129
JAPAN Japan Muslim Association 3-4-14, Kohinata, Bunkyo-ku, Tokyo 112-8585, Japan Prof. Hideomi MUTO (Tayeb MUTO) Tel: +81 33947 2419 | Fax: +81 33947 9416
Japan Halal Association (JHA) 547-0035 , Osaka Shi Hirano-Ku, Nishiwaki 1-1-2, Miyako Sansai Building, Japan Hind Hitomi Remon Tel: +81 667047080 | Fax: +81 667049505
KENYA Kenya Bureau of Halal Certification (KBHC) Village Plaza, Ngara Road, Block A, Suite A2 P.O.Box 39445-00623 Nairobi, Kenya. Mohammed Ayub Khalid Tel: +254 20-374 8770 | Fax: +254 20 374 8774
KOREA Korean Muslim Federation (KMF) 39 Usadan-ro 10gil, Yongsan-gu, Seoul 140-192, Korea. Choi, Youngkil (Hamid) Tel: +82-2 793 6908 | Fax: +82-2 798 9782
NETHERLANDS / HOLLAND Control Office of Halal Slaughtering B.V & Halal Quality Control Laan Van Meerdervoort, 53D 2517 AE, Den Hague The Netherlands. Dr. A. M. Al Chaman Tel: +31 (0) 70 3469795 | Fax: +31 (0) 70 3450033
Foundation Halal Correct Certification (TQHCC-Total Quality Halal Correct) Fruitweg 22C, 2321GK Leiden, Mailbox: PO.BOX: 179, 2300 AD Leiden, The Netherlands. Abdulfatteh Ben Ali-Salah Tel: +31 71 523 5770 | Fax: +31 71 523 5771
Halal Feed and Food Inspection Authority (HFFIA) Fijnjekade 225, 2521 DT, The Hague, The Netherlands. Hj. Abdul Qayyoem Tel: 0031-(0)70-364 91 91 | Fax: 0031-(0)70- 364 54 60
Certification Bodies
67
JAKIM RECOGNISED FOREIGN HALAL CERTIFICATION BODIES
NEW ZEALAND Federation of Islamic Associations of New Zealand (FIANZ) Ground Floor, 7-11 Queens Drive, P. O. Box 14-155, Kilbirnie, Wellington, New Zealand Hazim Arafeh Tel: +64 4 387 8023 | Fax: +64 4 387 8024
New Zealand Islamic Development Trust (NZIDT) Level 4, 369 Queen Street, P.O. Box 5636, Auckland 1010, New Zealand. Dr. Mohamed El Amien Tel: 09 306 8934 | Fax: 09 306 8935
PAKISTAN Jamea Markaz Uloom Islamia Mansoora (JMUIM) Multan Road, Lahore, Pakistan. Maulana Abdul Malik Tel: +9242 3541 9520 | Fax: +9242 3543 1938
PHILIPPINES Islamic Da’wah Council of The Philippines (IDCP) Suite 400, FUBC Building, Escolta Manila, P.O Box 3669, Manila, Philippines. Hj. Abdul Rahman R.T. Linzag Tel: +(632) 2458456 | Fax: +(632) 2415142
National Commission on Muslim Filipinos (NCMF) 79 Jocfer (Annex) Building, Commonwealth Ave Diliman, Quezon City, Philippines. Dr. Dimapuno A. Datu-Ramos Jr. Tel: +02 952 6490/91 | Fax: +02 952 4875/4540
POLAND The Muslim Religious Union in Poland (MRU) Piastowska 13F 15-207, Bialystok, Poland. Tomasz Miskiewicz Tel: +0048 605 61 2137 | Fax: +0048 857 32 4023
SINGAPORE Islamic Religious Council of Singapore (MUIS)
.....................................................................................................................................................................
(JAKIM - Department Of Islamic Development Malaysia) SOUTH AFRICA National Independent Halaal Trust Baitun Noor Centre, 5770 Topaas Str. Extension 5, Lenasia, Johannesburg Moulana Abdul Wahab Wookay Tel: +27 11 854 4381 | Fax: +27 11 852 4300
South African National Halal Authority (SANHA) 4th Floor, Gem Towers, 98 Overport Drive, Overport, 4091, Durban, S.A. Maulana MS Navlakhi Tel: 27 31 2075768 | Fax: 27 31 2075793
SRI LANKA Halal Accreditation Council (Guarantee) Limited Level 1, 329 1/1, Meewella Building Galle Road Colombo-04, Sri Lanka Ali Fatharally Tel: +941 1742 5225 | Fax: +941 1258 8050
SWITZERLAND Halal Certification Services P.O Box 247, 4310 Rheinfelden, Switzerland Farhan Tufail Tel: +41 61 813 30 64 | Fax: +41 61 813 30 65
TAIWAN Taiwan Halal Integrity Development Association (THIDA) 3F No. 3, Ln. 25, Sec.1 Xinhai Rd., Taipei City Taiwan (R.O.C) Ali Kamaluddin Chang Tel: +8862 2367 5231 | Fax: +8862 2365 2094
TURKEY KAS ULUSLARARASI SERTİFİKASYON GÖZ. TEK. KONT. HIZM. LTD. ŞTI. (KASCERT INTERNATIONAL) Kazim Dirik Mah. Kurtulus Cad. No. 27/3 Bornova, IZMIR, Turkiye. Ugur Ekici Tel: +90 232 435 61 00 | Fax: +90 232 435 61 20
Singapore Islamic Hub, 273 Braddell Road, Singapore 579702. Munir Hussain Tel: +(65) 6359 1199 | Fax: +(65) 6259 4733
Association For The Inspection And Certification Of Food And Supplies (GIMDES) Tesktilkent A 25 Block No:51-52-53, Esenler/ISTANBUL TURKEY. Dr. Huseyin Kâmi Büyüközer Tel: +90 212 438 33 18 | Fax: +90 212 438 33 19
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Certification Bodies
Certification Bodies
JAKIM RECOGNISED FOREIGN HALAL CERTIFICATION BODIES
THAILAND The Central Islamic Council of Thailand (CICOT)
.....................................................................................................................................................................
(JAKIM - Department Of Islamic Development Malaysia)
The Institute for Halal Food Standard of Thailand, 45 Moo 3 Klongkao Rd, Klongsib Sub-District, Nongchock District, Bangkok, 10530, Thailand. Aziz Phitakkumpon Tel: 66-2949-4114/ 66-2949-4146 | Fax: 66-2949-4341
UNITED KINGDOM The Muslim Food Board (UK) P.O Box 1786, Leicester LE5 5ZE, United Kingdom. Yusuf Aboobakar Tel: +44 116 273 8228 | Fax: +44 116 273 8228
Halal Food Authority
THE NEW HALAL INNOVATION
7th Floor, Finchley House 707 High Road, London N12 OBT. Dr. Ghayasuddin Siddiqui Tel: +44 (0) 208446 7127 | Fax: +44 (0) 20 8563 1993
UNITED STATES OF AMERICA (USA) Islamic Food and Nutrition Council of America (IFANCA)
5901 N. Cicero Ave, Suite 309 Chicago, Illinois 60646 USA. Dr. Muhammad Munir Chaudry Tel: +17732833708 | Fax: +17732833973
Islamic Services of America (ISA) P.O Box 521 Cedar Rapids, Iowa 52406, U.S.A. Timothy Abu Mounir Hyatt Tel: +(319) 362-0480 | Fax: +(319) 366-4369
VIETNAM Halal Certification Agency, Vietnam Floor 6, DinhLe Building, 123B Tran Dang Ninh, Cau Giay dist, Hanoi, Vietnam. Hajj. Mohammed Omar Tel: +04 62693741 | Fax: +04 62671285
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Foreign Authority
69
FOREIGN AUTHORITIES (JAKIM - Department Of Islamic Development Malaysia) LEMBAGA MENGELUARKAN PERMIT IMPORT HALAL, BAHAGIAN KAWALAN MAKANAN HALAL, JABATAN HAL EHWAL SYAR’IAH
Tkt 2, Jalan Elizabeth II, Kementerian Hal Ehwal Ugama (Lama), Bandar Seri Begawan BS 3510, Negara Brunei Darussalam.
EGYPTIAN ORGANIZATION FOR STANDARDIZATION & QUALITY
No 16 Tadreeb El-Modarrebean Street, Ameriya, Cairo Egypt
INSTITUT MAROCAIN DE NORMALISATION (IMANOR)
ISLAMIC CHAMBER RESEARCH & INFORMATION CENTER (ICRIC)
Tel: (673) 224 2565 | Fax: (673) 222 3106
Tel: +2 02 22845526 / +2 010 6236668
Angle Avenue Kamal Zebdi et Rue Dadi Secteur 21, Hay Riad MA-10100 Rabat, Morocco. Tel: +212 537 5724 43 / +212 537 5724 49 /+212 537 5724 50
Embassy of the Islamic Republic of Iran. Tel: 03 - 4251 4824 Fax: 03 - 4253 2767
LIST OF MOSQUE IN THAILAND
Ton Son Mosque
447 Wangderm Road, Wat Aroon, Bangkok Yai, Bangkok, Thailand
Rahmatul Islam Mosque
Abdullanusorn Mosque
90 moo3 Tambon Sanoloy Bangbuathong District, Nonburi, 11110, Thailand Tel: 02-5712193
Al Amin Mosque
Bangkok Mosque
332-Suriwongse Road, Bangkok, Bangkok 10500, Thailand Tel: 662-2334344 Email: info@bangkokmosque.com
Central Mosque Suratthani
Nong Bon, Prawet, Bangkok 10250, Thailand
Moo 3 41/12 Sam Khok, Bangboo Nua 12160 Pathum Thani, Sam Khok, Pathum Thani , Thailand Email: muhammadamin.weber@post.ch
Soi Lucky Muang Suratthani, Surat Thani, Muang 84000, Thailand
Indonesia Mosque
Al Mubarak Mosque
Changkhlan Mosque(Muslid Al-Jamiah)
Almuwahideen Mosque
Assalafiyah Mosque
Darul Iahsan Mosque
Soi Ruam Ruedi | Lumphini, Pathum Wan,Bangkok 10330, Thailand
PO BOX: 43 ,Nakian, Nakonsritamarat, Nakon, , Thailand Tel: 0066 818912967 Email: suniyomdecha@gmail.com
Bann Nong Muen Tao, Udornthani, Thailand
2827,Chereon Krung Road,Bangcorleam,, Bangkok, Bangkok 10120, Thailand Tel: 02-6881481
Charoen Prathet Rd Soi 13. Muang District, Chiang Mai, Muang 50100, Thailand Tel: +6653904041, email: teerachi053@gmail.com Jarunsanidwong Rd. 94, Bangor,Bangplad, Bangkok 10700, Thailand
70
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