The DA 12-05-2011

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THE DAILY ATHENAEUM

“Little good is accomplished without controversy, and no civic evil is ever defeated without publicity.”

da

Monday December 5, 2011

Volume 125, Issue 70

www.THEDAONLINE.com

Students, Rockefeller talk ‘buying local’ by mackenzie mays city editor

West Virginia University students joined Senator Jay Rockefeller and a panel of business owners from across the state this weekend to discuss the importance of buying local. The “Making it in America” Roundtable is in its sixth year and is dedicated to creating jobs across the state of West Virginia and promoting small businesses.

“Creating jobs and getting our economy back on track is absolutely the first priority. A key way to help our West Virginia economy is to buy local,” Rockefeller said in a press release. “The fact is, dollars that are spent in the local economy stay in the local economy and create jobs for our neighbors. West Virginia has a wealth of products that fit any budget or taste, and these small businesses are the perfect place to start.” Andira Alvarez, a senior pub-

lic relations student, participated in the WVU Perley Isaac Reed School of Journalism’s Buy Local program last year, which allowed students to help rural areas better promote and brand their local businesses. Alvarez, who helped assemble Ritchie County’s first business expo in 10 years as part of her assignment last semester, said she learned a lot about the importance of stainability this weekend. “From my experience, these

economic decisions affect everyone – not just business owners,” Alvarez said. “Business owners depend on their community members, and some can’t survive without that support.” Alvarez said most of what she’s learned through the University program sprung from the national buy local campaign “The 3/50 Project,” which aims to increase consumer spending to benefit local economies. “Through the ‘3/50 Project,’

I remember hearing that if you spend $100, $59 of that stays in your town. And that was powerful for me,” she said. “As college students, we might not know all of the business owners personally, but it’s nice to know that your money is going to a place you appreciate. Projects like these open your eyes to that.” Jared Lathrop, a senior public relations student, has experience with the University’s Buy Local campaign, too, but said the roundtable opened his eyes.

“I don’t think I realized the importance of it, but after meeting everyone and seeing it’s their livelihood, I can see how it really gives back to the economy,” he said. “I don’t think that college students understand the importance of buying local because it’s sometimes easier to go grab fast food from a mainstream chain like McDonald’s. But, it is important for everyone to support your community.”

see rockefeller on PAGE 2

Cards of Hope to benefit pediatric cancer patients by jessica lear staff writer

West Virginia to play Clemson in Discover Orange Bowl No. 23 WEST VIRGINIA

No. 15 clemson

9-3, 5-2 Big East

10-3, 6-2 ACC

CITY

CITY

Clemson, S.C. (13,002)

Morgantown, W.Va. (30,300)

MASCOT

MASCOT

Tiger

Mountaineer

ALL-TIME RECORD

700-457-45

HOW THEY GOT HERE:

West Virginia defeated South Florida in its final game of the season to clinch a share of the Big East title. The BCS berth was given to the highest ranked Big East school.

NOTABLES GAMES IN ‘11

Loss vs. No. 1 LSU, 47-21 Loss at Syracuse 49-23 Loss vs. Louisville 38-35 Win at No. 23 Cincinnati 24-21 Win vs. Pittsburgh 21-20 Win at South Florida 30-27

January 4, 2012 | 8:00 p.m. Sun Life Stadium (75,192) Miami Gardens, Fla.

TICKET INFORMATION

Tickets are available in the WVU allotment for $99 each and can be purchased online and on the phone. Lower-level student tickets are on sale today for $110 at the ticket office.

TRAVEL PACKAGES

The WVU Alumni Association is offering bowl packages. Visit www.wvusportstravel.com.

ALL-TIME RECORD

649-444-45

HOW THEY GOT HERE:

After finishing atop the Coastal Division, Clemson defeated No. 5 Virginia Tech 38-10 in the ACC Championship game to secure its spot in the Discover Orange Bowl.

NOTABLES GAMES IN ‘11

Win vs. No. 21 Auburn 38-24 Win vs Virginia Tech 23-3 Loss at Georgia Tech 31-17 Loss at N.C. State 37-17 Loss at No. 12 South Carolina 34-13 Win vs. Virginia Tech 38-10

West Virginia University Children’s Hospital is selling Christmas cards made by children for children. The annual Cards of Hope sale selects 10 Christmas card designs drawn by pediatric cancer patients of WVU Children’s Hospital and benefits the Cure Kids Cancer Fund. The project raises about $25,000 to $30,000 each year, according to Lora Edgell, director of the Children’s Miracle Network at WVU Children’s Hospital. “One hundred percent of every package of cards goes directly to help patients and their families through our

Cure Kids Cancer Fund,” Edgell said. The Cure Kids Cancer Fund is a program that provides cancer patients and their families with state-ofthe-art health care and support services. Cards of Hope is the main source of funding for the Cure Kinds Cancer Fund and helps supply patients with a variety of necessary supplies. “Funds from the Cure Kids Cancer Fund are used for direct patient needs, including gas cards, meal tickets, equipment and medical needs not covered by health insurance,” Edgell said. This year’s Cards of Hope

see hope on PAGE 2

SportsCenter anchor stresses importance of education at event by alex sims sports writer

A packed Mountainlair Ballroom welcomed ESPN SportsCenter broadcaster Jay Harris Saturday evening. The event was hosted by the West Virginia University Resident Faculty Leaders as a part of its growing initiative, “Our WVU Communities,” which aims to help undergraduate students find positive peer support groups during their time at WVU. Harris, who has been with ESPN since 2003, spoke on the importance of maintaining an education in achieving career success. “If you don’t have an education, you’re way behind. It’s like starting a 100-yard dash

Watch more Watch video from Saturday’s event on our website at www. thedaonline.com

from the 120-yard line – it’s ridiculous,” Harris said. “Education is probably one of the most important things you can do in life. Get it, do it, or get left behind.” The WVU College of Physical Activity and Sport Sciences and the Perley Isaac Reed School of Journalism joined Harris for a roundtable discussion prior to the main event, where Harris offered specific career advice to those headed into the

see espn on PAGE 2

Starbucks executive discusses human resources of coffee at WVU by lydia nuzum

associate city editor

Starbucks Executive Vice President Kalen Holmes spoke to students and faculty on the development of the Starbucks coffee franchise over the past five years during a lecture sponsored through the West Virginia University College of Business and Economics. Holmes, head of the Partner Resources Division for Starbucks, gave a presentation in the Erickson Alumni Center Friday as part of the PNC Practicum Series sponsored by the business college and discussed the ways Starbucks has revamped its image since cofounder and current CEO How-

ard Schultz reclaimed control of the company in 2008. “I was fortunate enough come into the company in November 2009, and we closed that first quarter with the first progress of profitable growth– it was the first time our results were out of the red in two and a half years,” Holmes said. “I guess you could call it dumb luck for my timing. It meant that we were able to look into how we were then going move the company forward.” Holmes said the company was able to engage in several improvements and expansions in order to rescue the multi-billion dollar corporation, including strengthening the core of the business, elevating the ex-

perience for Starbucks customers and growing responsibly for long-term development. “Pretty quickly we were able to see some significant progress,” Holmes said. “There were some pretty bold moves taken. There were significant efficiencies focused on throughout the company – stores which had to be closed and, unfortunately, a reduction in force, which the company had never experienced.” Holmes said the company has improved its infrastructure and product since Schultz resumed the position of chairman and CEO of the company. Starbucks is the largest coffeehouse company in the world, with more than 17,000 stores

in 55 countries. The company also owns Seattle’s Best Coffee, as well as Evolution Fresh, a fresh juice bar company. The audience included graduate students from the WVU Master of Science in Human Resources and Industrial Relations program. Holmes said students seeking job opportunities in the business fields should be open to every opportunity they are given to gain experience. “You guys are in a great place to explore, test, experiment and learn. I think more than anything right now, you should be open to what those experiences are versus what

see starbucks on PAGE 2

62° / 49°

NUTCRACKER

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INSIDE

The Moscow Ballet performed ‘The Great Russian Nutcracker’ at the CAC Friday A&E PAGE 6

Get the same stories, features and columns quicker and easier on your smartphone at www.thedaonline.com/mobile.

PM SHOWERS

News: 1, 2 Opinion: 4 A&E: 3, 6 Sports: 7, 8, 10 Campus Calendar: 5 Puzzles: 5 Classifieds: 9

CONTACT US Newsroom 304-293-5092 or DAnewsroom@mail.wvu.edu Advertising 304-293-4141 or DA-Ads@mail.wvu.edu Fax 304-293-6857

ON THE INSIDE The West Virginia women’s basketball team defeated Boston University Saturday 78-53. SPORTS PAGE 10

Cassia King/THE DAILY ATHENAEUM

Merranda Lazky, barista at the Starbucks on Patteson Drive, pours chai tea mix into a milk steamer.

WVU FALLS ON ROAD The West Virginia men’s basketball team lost to No. 24 Mississippi State on the road Saturday in the Big East/SEC Challenge. SPORTS PAGE 7


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