The DA 03-02-2012

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THE DAILY ATHENAEUM

“Little good is accomplished without controversy, and no civic evil is ever defeated without publicity.”

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Friday March 2, 2012

Volume 125, Issue 114

www.THEDAONLINE.com

WECAN to conduct dining waste audit by carlee lammers staff writer

The West Virginia University WECAN Office of Sustainability will conduct a Dining Hall Waste Audit in five on-campus dinning facilities from March 5-9. Dan Bissinger, intern for the WVU Office of Sustainability, said the audit’s primary goal will be to quantify the productive use capacity of pre- and post-consumer organic materials and recyclables generated in WVU dining halls.

“Often we find people aren’t utilizing a material to its full potential,” Bissinger said. “They’ll just throw something away.” The Office of Sustainability will provide bins labeled recyclable, compostable and trash so students, faculty and staff will be encouraged to dispose of their waste in its respectable bin. Each bag of waste will later be individually evaluated and weighed to determine which type of waste is predominantly produced in the dining halls. Bissinger said WE CAN plans

to use the analyzed results to evaluate effective recycling programs to implement to improve recycling across campus. “We don’t really have a robust recycling program on campus,” he said. Bissinger said the on-campus dining halls have proven to be a point-source setting, which aids in the evaluation of waste materials. “They are high-traffic areas,” he said. “Most of the customers are naive young kids who have just come to school. They

B&E hosts Brazilian professor for marketing lecture by joann snoderly correspondent

The West Virginia University College of Business & Economics celebrated its anniversary Thursday evening by welcoming Brazilian professor Juracy Parente in its B&E at 60 Lecture Series. Parente, associate professor at the Sao Paolo School of Business Administration in Sao Paolo, Brazil, gave a presentation on “Brazil–Marketing and Retailing in Emerging Markets,” and discussed the challenges of marketing to low-income consumers, particularly in Brazil. Parente highlighted the economic growth that has occurred in Brazil since the 1990s and the techniques that retailers and advertisers use to address the unique characteristics of low-income consumers in Brazil. One technique is for stores to locate themselves very close to walkways. “You have pedestrians walking, and so the products have to be closer to them – sometimes on the sidewalk,” he said. Parente said Wal-Marts, situated far from the street to allow parking, are actually a turn-off for low-income consumers in Brazil because of the amount of walking necessary to get through a parking lot. He said another important aspect of marketing in a low-

income society is the need to portray a sense of trust and respect for the consumer. He said one company, Casas Bahia, a Brazilian retail chain specializing in furniture and home appliances, has become successful because they have mastered this concept. “They don’t check your I.D., and if someone comes for a TV, the first TV they show is the most expensive one,” he said. “It’s a way to show that I believe you can do it.” Other keys to successful marketing for Brazil’s lowincome citizens include fostering consumer self-esteem, providing an abundance of products, using large, photooriented advertisements and appealing to a sense of community, Parente said. Jose Sartarelli, dean of the WVU College of Business & Economics, said lectures like Parente’s are important for expanding students’ knowledge and providing role models. “One of the reasons we bring lecturers like Dr. Parente is because I see education as part of a process where you’re exposed to information…from role models and people who have succeeded in life,” Sartarelli said. Freddy Dhamee, a junior accounting student, said the lecture highlighted the importance of understanding the marketplace of a

see lecture on PAGE 2

Brown Bag Lunch series focuses on women’s rights by mike atkinson staff writer

The West Virginia University Office of Multicultural Programs and Office of International and Global Outreach presented a film entitled, “Good Vibrations: A history of Feminism, Sexuality, and Hysteria” Thursday to kick off Women’s History Month as part of the Brown Bag Luncheon Film and Discussion Series. The presentation was held in the Gluck Theatre in the Mountainlair and featured a documentary by Rachel Maine entitled “Power and Passion” and focused on the few rights women possessed in the 19th century, especially in regard to sexual relationships. “Sex was meant only for procreation and man’s pleasure. Female sexuality was male-centered,” said Allyson Perry, a history and women’s studies graduate student. “Society was male-centered. Women who went against

the grain were deemed inappropriate.” The documentary focused on the concept of “hysteria” for females in the 19th century. “Hysteria is a kind of umbrella term. If a woman had frequent headaches, she had hysteria. If she had an unusual menstrual cycle, she had hysteria. If she couldn’t become pregnant, she had hysteria,” she said. “So doctors treating ‘hysterical’ women found their line of work more bothersome than empowering.” James Johnson, office manager for the WVU Office of Multicultural Programs, said the Brown Bag Lunch Series is designed to help students learn about different cultures. “We want people to step outside their comfort zone and get to know people who may not be the same color as them. I like to ask people ‘What color is your

see women on PAGE 2

see a buffet-style setting, thinking they can take whatever they want and just throw away whatever they don’t consume.” Many on-campus dining halls have removed trays from dining facilities. These halls have successfully cut-down their waste generation by 30 percent, Bissinger said. Bissinger said $10,000 a month goes toward the utilities needed to maintain the trays, which could be used to fund the salary of a manager position at the dining facility.

Mallory Bracken/THE DAILY ATHENAEUM

WVU band fraternity raises music awareness at local elementary school by jessica lear staff writer

The West Virginia University Omicron chapter of Kappa Kappa Psi visited North Elementary School students Thursday to help raise interest in music education as part of the Kappa’s Kids program. Kappa Kappa Psi, the National Honorary Band Fraternity, developed the after school program in 2010 to help promote music education at an early age. “We attend various elementary schools in the Morgantown area once a week for three weeks straight,” said Katherine Beverage, president of Kappa Kappa Psi at WVU. The Kappa’s Kids program is finishing off three weeks of activities at North Elementary School, where members work directly with students Mallory Bracken/THE DAILY ATHENAEUM to introduce them to various aspects of music Matt Karlinski, a junior engineering student, right, and Jeff Valentine, a junior journalism student, education. left, lead a game of ‘pin the note on the scale’ at Kappa’s Kids Thursday afternoon at North Elementary School. The event is held by Kappa Kappa Psi, West Virginia University’s band’s service fraternity. see music on PAGE 2

Annual career fair offers summer opportunities by lacey palmer staff writer

Hundreds of students flooded the Mountainlair ballrooms Thursday looking for the perfect fit. The annual West Virginia University Career Fair was held Thursday as an opportunity for students of all ranks, especially juniors and seniors, to talk to potential employers and find an internship or entry-level, full-time job. “The career fair is a great way to meet employers who are currently hiring interns or full-time employees, but it’s also a great way to learn about new compa-

nies that students may not have considered before,” said Sarah Glenn, assistant director of Employer Relations for the WVU Career Service Center. “We always tell students at a career fair to talk to a company that is maybe not in the industry they’ve thought about but has a job that fits his or her major.” Students who attended the fair had the chance to meet with recruiters representing more than 70 national employers from business, industry, non-profit and government agencies. Students were encouraged to dress nicely and come to the fair if they are graduating in May or August of 2012, Glenn said, but

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123 Pleasant St. is hosting a WVU printmaking sale tonight. A&E PAGE 8

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Lauren Dacar, a junior speech pathology and audiology student, center, leads a game of musical chairs at Kappa’s Kids Thursday afternoon at North Elementary School.

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sults from the audit will help lead to a practical recycling program to be implemented across campus. The audit will take place at Towers, Arnold Hall, Boreman Hall, Summit Hall and Stalnaker Hall. Bissinger said hundreds of volunteers would be needed to aid in conducting the audit. For more information or to sign up for a volunteer shift, visit www.iserve.wvu.edu.

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A factor in implementing a successful recycling program after the audit would be increasing recognition of sustainable practices in students, Bissinger said. “More and more people today are removed,” he said. “There is a separation of what practices should be, and people are separated from what sustainability truly is.” Despite dining halls serving as a point-source location to evaluate waste generation, Bissinger said he hopes the re-

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ON THE INSIDE The WVU women’s basketball travels to Hartford for its final Big East Conference Tournament. SPORTS PAGE 9

any student could attend. Erica Johnson, a junior business student, said she attended the career fair looking for a summer internship. “I’ve only been to a few booths, but I’ve already found a lot,” Johnson said. “I definitely wish I would’ve come to a career fair sooner.” Glenn said the fair is beneficial to everyone and she believes more students should take advantage of the opportunity. “Even if there isn’t a company on the list that sounds like something the students may be interested in, they should come, because they may be huge companies that aren’t a direct con-

sumer marketing company,” Glenn said. “We encourage students to keep an open mind, come out to the career fair and get an idea of the many opportunities available to them.” Glenn also said many companies were interviewing students the following day, so many students were at the fair getting interviews lined up for Friday on campus. Courtney Grubb, senior employment specialist from Geico, one of the employers at the fair, said the fair is an extremely beneficial tool for students. “It’s beneficial because you

see career on PAGE 2

THE MADNESS HAS BEGUN The WVU men’s basketball team will travel to South Florida Saturday in hopes of locking up a spot in the NCAA Tournament. SPORTS PAGE 9


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