The DA Rate Card 2012/2013

THE DAILY ATHENAEUM 2 0 1 2 - 2 0 1 3

M E D I A

K I T

MEET THE DA The Daily Athenaeum is West Virginia University’s award-winning daily newspaper and has been the voice of the Mountaineers for over 125 years.

It is published Monday-Friday and is the 9th largest circulation newspaper in the state of West Virginia and the only daily collegiate publication in the state.

Alan Waters ...................................................................... Director Bonnie Fisher ............................................... Advertising Manager Valerie Bennett ................................... Student Business Manager Anthony Larijani ..........................Asst. Student Business Manager Pamela Dodson ............................................ Accounting Manager Chris McElroy ................................................ Classifieds Manager Jami Christopher ...........................................Production Manager Roy Bate ...................................................... Distribution Manager

CONTACT INFORMATION The Daily Athenaeum 284 Prospect Street Morgantown, WV 26506 www.thedaonline.com

Display Advertising: da-ads@mail.wvu.edu Classified: da-classifieds@mail.wvu.edu Production: da-production@mail.wvu.edu Newsroom: da-editor@mail.wvu.edu

Display/Classified/Business: 304.293.4141 Fax: 304.293.6857 Newsroom: 304.293.5092

WVU STUDENTS AND STAFF 18-19 ........25.5% 20-21 ........41.5% Over 21 ........33%

Male Students........52% Female Students....48%

EDUCATION LEVEL 13%

TOTAL ENROLLMENT 20%

12%

UNDERGRADUATE

GRADUATE

55%

FIRST-PROFESSIONAL

= 2,000 PEOPLE

STUDENT STATISTICS

30%

of all students spend 15-30 minutes reading the printed version of the newspaper.

97%

of college students read the print version of the college paper.

86%

of college students use coupons that are advertised in the newspaper.

65%

of college students have taken action as a result of looking at a newspaper ad.

29%

of college students look at ads to make retail purchasing decisions.

of college students eat out more than 1 - 3 times per week.

*The above statistics were taken from the College Newspaper Readership Study powered by Hall & Partners.

SUBMISSION INFO DEADLINE SCHEDULE

Deadline for all advertising space, color, copy and payment is 4:30 P.M. Eastern time two business days prior to publication. Cancellation or changes cannot be accepted after deadline.

MECHANICAL SPECS BROADSHEET AND TABLOID FORMAT

1.................... 112.013 ............... 1.556” 2.................... 232.027 ............... 3.223” 3.................... 352.040 ............... 4.889” 4.................... 472.053 ............... 6.556” 5.................... 592.067 ............... 8.223” 6.................... 712.080 ............... 9.890”

6 col x 21.25”

TABLOID

BROADSHEET

POPULAR AD SIZES

6 col x 9.75”

6 col x 10.5”

3 col x 10.5”

DISPLAY RATES

Rate X Column Inches + Color Option = Total Cost

CONTRACT

DISPLAY ADVERTISING $12.65..............................Local Open/National Rate $9.11..................................Non-Profit/Campus Rate $7.29.......................Student Club/Organization Rate

100” .......................................... $10.36 250” ............................................ $9.75 375” ............................................ $9.42 500” ............................................ $9.09 750” ............................................ $8.74 1000” .......................................... $8.40 1400” .......................................... $8.10 1800” .......................................... $7.90 2500” .......................................... $7.73

GRAND OPENING Are you a new local business?

Run your first ad of 30” or more and receive half-off our local open rate! Then receive 25% off our local open rate for all ads run for the next four weeks. All inches run during the four week period at the grand opening special can be credited toward the signing of a contract.

Contracts run August 15th 2012 - August 15th 2013. No new business may sign a contract over 1000” without special permission. If the contract is not fulfilled by the expiration date, The Daily Athenaeum will bill for the contract differential.

Shows, concerts, political ads, and other transient advertisers do not qualify.

RIL

AP

7

4-1

Do You Read The DA?

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4-1

Do You Read The DA?

Take the Daily Athenaeum’s Readership & Distribution survey

Take the Daily Athenaeum’s Readership & Distribution survey

Enter for a chance to win a prize!

Enter for a chance to win a prize!

http://studentvoice.com/wvu/dareadershipdistsurvey.com

http://studentvoice.com/wvu/dareadershipdistsurvey.com

COLOR RATES 1 Spot Color ................................ $165 Full Color..................................... $275

RIL

AP

Demographics show that color can increase ad awareness by 77%!

ELECTRONIC

Online everyday at www.thedaonline.com

WEB 1 Month........................................ $300 3 Months ...................................... $600 6 Months ...................................... $900

1 Month ....................................... $275 3 Months ..................................... $500 6 Months ..................................... $800

97% of consumers use a computer to access media, while 37% use a mobile phone thedaonline.com had 362,147 unique visitors last academic year, with 584,193 visits, and 1,120,747 page views.

Maximum of 4 rotating ads all pages the same. Billed daily with rate equivalent to terms agreed upon. For additional information and terms call 304-293-4141

MOBILE Banner ..........................$75 per month Full Screen..................$150 per month Mobile and Web package – 25% discount on Mobile ad when running in conjunction with web ad.

BUNDLES AND PACKAGES FREQUENCY DISCOUNT Advertising repeated in three consecutive issues after the original insertion. No copy changes, and excludes color charge. Price resets after 4th insertion.

1ST AD - FULL PRICE

2ND AD - 25% OFF

3RD AD - 30% OFF

4TH AD - 35% OFF

PRINT AND ONLINE BANNER AD PACKAGE - Run 4 or more 5” or larger print ads in one month and get a banner ad for that month at 50% off - $150.

SIDE BOX PACKAGE - Run 4 or more 5” or larger print ads in one month and get a side box ad for that month at 50% off - $137.50.

Up to 4 advertisers can rotate per space and advertisements have run of site.

Limited availability first come first serve.

ADDITIONAL CHOICES THE DAILY ATHENAEUM

THE DAILY ATHENAEUM

THURSDAY MAY 31, 2012

CAMPUS CALENDAR | 5

SUDOKU

PHOTO OF THE DAY

DIFFICULTY LEVEL MEDIUM

“Little good is accomplished without controversy, and no civic evil is ever defeated without publicity.”

da

FRIDAY APRIL 27, 2012

Volume 125, Issue 146

www.THEDAONLINE.com

Complete the grid so each row, column and 3-by-3 box (in bold borders) contains every digit, 1 to 9. For strategies on how to solve Sudoku, visit www.sudoku.org.uk.

WVU grad set to reveal, redefine W.Va.

BY CARLEE LAMMERS CITY EDITOR

When Elaine McMillion sees McDowell County she sees beyond a hollow and broken community – she sees potential to empower and redefine rural America.

McMillion, a southern West Virginia native and West Virginia University alumna, along with five other W.Va. natives will live and work in McDowell County this summer and produce the interactive documentary “Hollow.” “‘Hollow’ will be an interac-

FOR MORE INFORMATION To learn more about the project or to make a donation, visit www.hollowthefilm.com tive, nonlinear documentary that will explore the issues of the people of McDowell County. The main issues they are currently experiencing are population loss and unemployment,” McMillion said.

“These issues will be faced, and these stories will be told

through the eyes of the people that live there.”

Community members will take part in the filmmaking process by learning how to create their own documentaries and balloon maps to tell their personal stories.

In 1950, when the coal market was booming, McDowell County was named “the nation’s coal bin” and home to nearly 100,000 people. Today, only 22,000 remain.

According to demographers, the 10 communities that make up McDowell County are just years away

from extinction, McMillion said.

“When industry abandons the people who made it great, it leaves behind a lot more questions than answers,” McMillion said. “The population loss is just too severe in my opinion. It’s a personal issue for all of us, and we want to do what we can to help the future generations.”

“Hollow” will also aim to empower and give voice to those who in the past have had none, she said.

“A lot of people are curious as to why we chose McDowell

TAKE BACK THE NIGHT

County. It can’t seem to catch a break. If they’re not the third unhealthiest in the state, they’re the highest for overdose rates. This is a place to defy stereotypes and engage in joining together on these serious issues,” she said. “This is a chance to empower citizens and let them know that they can tell their own stories.”

With all of the hardship this area has endured, McMillion said she hopes “Hollow” will spark communication and trust within the local community – and ultimately the nation.

BY KELSEY MONTGOMERY STAFF WRITER

BROOKE CASSIDY/THE DAILY ATHENAEUM

Paula Prentice, a psychology graduate student, holds a sign up as she marches down High Street as a part of WVU’s ‘Take Back the Night’ event Thursday.

WVU Gender Equality Movement Takes Back the Night, demands a safer campus

BY CARLEE LAMMERS CITY EDITOR

Shatter the silence and stop the violence.

Members of the West Virginia University Gender Equality Movement hosted a “Take Back the Night” event Thursday to raise awareness of sexual assault, domestic abuse and rape, as well as demand a safer campus. “ Violence on college campuses is so prevalent,”

said GEM coordinator Melissa Chesanko. “One in four women will survive a sexual assault on a college campus, and it doesn’t help them to have that feeling of ‘I feel alone’, so we try to build a community.”

The event included a performance by spoken word artist Crystal Leigh Endsley, a march to end violence, a candlelight vigil to honor survivors and victims and a speak out in which participants had

the opportunity to share their personal stories.

Senior criminology student Brittany Andrews said she believes the issues of rape and sexual assault are not stressed heavily enough.

“This is an issue that is so serious, but not a lot of people bring attention to it, so I think it’s good to raise awareness,” she said. “I feel like there just isn’t a lot of information about it on this campus.”

Chesanko said she believes

in order to eliminate violence on campus, students must undergo a shift in perspective on sexuality.

“I think a shift in perspective is necessary. We need to change our attitude on gender culture that is prevalent on so many college campuses. We need to eliminate sexism,” she said. “It’s a much bigger picture than just teaching people something – that’s

see NIGHT on PAGE 2

Grads reflect, reminisce at senior send off

BY BRYAN BUMGARDNER ASSOCIATE CITY EDITOR

For graduating seniors, college may be over, but their new lives are just beginning.

The West Virginia University Erickson Alumni Center hosted the 13th annual Senior SendOff : Zero Year Reunion Thursday night. At the event, graduating seniors had an opportunity to enjoy food, entertainment and prizes while reminiscing with classmates.

“This is a good transition. It’s great to meet with friends one last time and learn about the alumni association,” said Tara Curtis, director of communications at the alumni center.

All graduating seniors re-

ceive one free year of membership in the WVU Alumni Association, and Curtis encourages graduates to stay active in the association.

“Lots of students get job offers through alumni. You never know where you could meet someone who can land you a job,” she said.

Admission was free for the event, and dinner was provided.

Students also received vouchers for two free drinks at the bar, and beer on tap was available.

Participants’ names were put into a raffle for prizes including season basketball and football tickets, WVU apparel and an iPad.

see SENIORS on PAGE 2

LITTLE BIG TOWN

58° / 38°

PARTLY CLOUDY

The country music group played at the Metropolitan Theater Thursday.

A&E PAGE 6

INSIDE News: 1, 2, 3 Opinion: 4 A&E: 6, 7, 8 Sports: 9-12 Campus Calendar: 5 Puzzles: 5 Classifieds: 13, 14

MATT SUNDAY/THE DAILY ATHENAEUM

Chris Rombold, a graduating civil engineering student, fixes a plate of food at the ‘Senior Send-Off.’

BY JESSICA LEAR STAFF WRITER

THE DA IS HIRING WRITERS Inquire about paid positions at The Daily Athenaeum at DA-editor@mail.wvu.edu or pick up p an application at our office at 284 Prospect St.

CONTACT US Newsroom 304-293-5092 or DAnewsroom@mail.wvu.edu Advertising 304-293-4141 or DA-Ads@mail.wvu.edu Fax 304-293-6857

those later years of life.”

The Morgantown event was the first to feature two new keynote speakers of the series, Candace Bahr and Ginita Wall.

Bahr has been named one of the top ten financial advisors by Registered Rep., a leading financial industry magazine.

She is the managing partner of Bahr Investment Group, and she is a successful entrepreneur and wealth manager with more than twenty years of experience.

Wall was named one of the top 250 financial advisors in the country by “Worth” magazine eight years in a row and specializes in guiding people through difficult life transitions including divorce and widowhood.

The two women created the Women’s Institute for Financial Education and cowrote a book titled “It’s More Than Money – It’s Your Life!”

Free copies of the book were handed out at the event.

In her speech, Wall said that people should think about their money by considering

see WOMEN on PAGE 2

Huggins’ cancer fund receives local grant The Mary Babb Randolph Cancer Center at West Virginia University has received $6,250 for the Norma Mae Huggins Endowment Fund from Little General Stores, Inc., which received a grant from British Petroleum.

Little General received money for the Huggins Cancer Research Fund and Toys for Tots as part of BP’s Fueling Communities program, which provides local organizations with money to promote health, education, youth, food or housing.

The money from Little General and funds Coach Huggins has already raised will go directly toward supporting cancer clinical trials at the MBRCC, said Scot Remick, director of the Cancer Center.

“Every dollar counts and every dollar raised is going di-

INSIDE THIS EDITION The WVU women’s soccer team released its first schedule as a member of the Big 12 Conference.

SPORTS PAGE 10

CROSSWORD

see HOLLOW on PAGE 2

Conference gives women financial tips, confidence The West Virginia University Erickson Alumni Center hosted the 29th annual Women & Money conference Thursday morning for more than 100 women eager to learn how to have a successful financial future.

The conference was designed to empower the attendees to make smart financial decisions. Presentations at the event covered topics like retirement, getting out of debt, saving for college and creating a balanced budget.

West Virginia State Treasurer John Perdue said he brought the series to Morgantown to reach University students.

“I think it’s critical that students start learning at a very young age about how to put a budget together, that a credit card is not their answer and a new car when they get out of college is not their answer,” Perdue said.

“They have to figure out how to manage their money and save for their future. By doing that, they would be able to take care of themselves in

TODAY’S PUZZLE SOLVED

“The problems in McDowell County are far too severe, but we hope it starts to spark dialogue. We think that communication builds trust, and the more neighbors talk to each other, the better sense of community it builds,” she said.

“Th e social fabric has been ripped there. We want to get the community to start talking together again, then take their ideas and use them to empower those in other places.”

In order to cover costs for production, workshops,

rectly to support and expand our cancer clinical trials programs at the MBRCC,” Remick said.

Remick said Huggins has undoubtedly played a big part in getting the community involved.

“Coach Huggins has raised nearly one million dollars through the Norma Mae Huggins Endowment Fund to support cancer clinical trials at MBRCC,” Remick said.

“A significant portion of these funds has been matched by the West Virginia Research Trust Fund.”

Remick said the money raised by the Norma Mae Huggins Endowment Fund will be put to good use as the health care professionals at the center diligently search for an end to cancer.

“Cancer research is vital if we are to improve our ability

see HUGGINS on PAGE 2

AWARD SEASON WVU head football coach Dana Holgorsen and junior all-American shooter Petra Zublasing are the latest recipients of DA Awards.

SPORTS PAGE 9

MATT SUNDAY/THE DAILY ATHENAEUM

WVU women’s soccer alumna Blake Miller climbs for a header against Ohio State this past season. Miller was a (first team) All-Big East selection in 2011 after leading WVU in points and goals and has since gone on to play for the Illawarra Stingrays - an (Australian based) club that has captured the league championship three years running.

CAMPUS CALENDAR FEATURE OF THE WEEK COMMUNITY MUSIC RECITAL for the violin students of Ellen-Maria Willis and the flute students of Alexandra Hamilton.

The events start at 11 a.m. and 3 p.m., respectively.

EVERY THURSDAY

NARCOTICS ANONYMOUS meets from 6-7 p.m. in Room 106 of Woodburn Hall. For more information, call 304-692-0038.

CODEPENDENTS ANONYMOUS, a 12-step program to assist participants in developing healthier relationships of all kinds, meets at 7 p.m. in the conference room of Chestnut Ridge Hospital. For more information, call Mary at 304-296-3748.

LUTHERAN DISASTER RESPONSE COLLEGIATE CORPS meets at the Lutheran Chapel at 8 p.m. The LDRCC responds to regional and national disasters. No experience is necessary.

For more information, visit www.lutheranmountaineer.org/disaster.

MUSLIM STUDENTS ASSOCIA TION hosts a weekly Islam and Arabic class at 6:30 p.m. in the Monongahela Room of the Mountainlair. For more information, call 304-906-8183 or email schaudhr@mix.wvu.edu.

THE MORGANTOWN CHESS CLUB meets from 7 p.m. in the basement of the First Christian Church at 100 Cobun Ave. Meetings will not be held the last Thursday of every month. For more information, visit www.morgantownchess.org.

CAMPUS CRUSADE FOR CHRIST holds its weekly CRU meetings at 9 p.m. in Room G24 of Eiesland Hall.

People can join others for live music, skits and relevant messages. For more information, email roy.baker@ uscm.org or visit www.wvucru.com.

UNITED METHODIST STUDENT MOVEMENT meets at 7 p.m. at the Campus Ministry Center on the corner of Price and Willey streets.

For more information, email wvumethodist@comcast.net.

WVU CLUB TENNIS practices from 9-10 p.m. at Ridgeview Racquet Club.

For carpooling, call 304-906-4427.

New members are always welcome.

THE WVU YOUNG DEMOCRATS meets at 7 p.m. in the Blackwater Room of the Mountainlair. For more information, email kross3@mix.wvu. edu.

WVU WOMEN’S ULTIMATE FRIS BEE team meets from 7-9 p.m. at the Shell Building. No experience is nec-

essary. For more information, email Sarah Lemanski at sarah_lemanski@ yahoo.com.

TRADITIONAL KARATE CLASS FOR SELFDEFENSE meets at 9 p.m. in Multipurpose Room A of the Student Recreation Center.

INTERNATIONAL STUDENT ORGA NIZATION meets at 8 p.m. at the International House on Spruce Street.

BISEXUAL, GAY, LESBIAN AND TRANSGENDER MOUNTAINEERS meets at 8 p.m. in the Laurel Room of the Mountainlair. For more information, email bigltm.wvu@gmail.com.

CHESS CLUB meets from 6-9 p.m. in the food court of the Mountainlair.

Players of all skill levels are invited to come. For more information, email wvuchess@gmail.com.

THE CATALAN TABLE will meet at 4 p.m. at Maxwell’s restaurant. All levels welcome. For more information, call 304-293-5121 ext. 5509.

INTERVARSITY CHRISTIAN FEL LOWSHIP meets at 7 p.m. in 316 Percival Hall. For more information, call 304-376-4506 or 304-276-3284.

FREE ARABIC/ISLAM CLASSES will be hosted by the Muslim Students’ Association from 6-8 p.m. in the Kanawha Room of the Mountainlair.

To register, email schaudhr@mix. wvu.edu.

CONTINUAL

WELLNESS PROGRAMS on topics such as drinkWELL, loveWELL, chillWELL and more are provided for interested student groups, organizations or classes by WELLWVU: Wellness and Health Promotion. For more information, visit www.well. wvu.edu/wellness.

WELLWVU: STUDENT HEALTH is paid for by tuition and fees and is confidential. For appointments or more information, call 304-293-2311 or visit www.well.edu.wvu/medical.

NARCOTICS ANONYMOUS meets nightly in the Morgantown and Fairmont areas. For more information, call the helpline at 800-766-4442 or visit www.mrscna.org.

ALCOHOLICS ANONYMOUS meets daily. To find a meeting, visit www. aawv.org. For those who need help urgently, call 304-291-7918.

CARITAS HOUSE, a local nonprofit organization serving West Virginians with HIV/AIDS, needs donations of food and personal care items and volunteers to support all aspects of the organization’s activities. For more information, call 304-985-0021.

SCOTT’S RUN SETTLEMENT HOUSE, a local outreach organization, needs volunteers for daily programs and special events. For

more information or to volunteer, email vc_srsh@hotmail.com or call 304-599-5020.

CONFIDENTIAL COUNSELING SER VICES are provided for free by the Carruth Center for Psychological and Psychiatric Services. A walk-in clinic is offered weekdays from 9 a.m.-4 p.m.

Services include educational, career, individual, couples and group counseling. Please visit www.well.wvu.edu to find out more information.

WOMEN, INFANTS AND CHILDREN needs volunteers. WIC provides education, supplemental foods and immunizations for pregnant women and children under five years of age.

This is an opportunity to earn volunteer hours for class requirements. For more information, call 304-598-5180 or 304-598-5185.

BIG BROTHERS BIG SISTERS, a United Way agency, is looking for volunteers to become Big Brothers and Big Sisters in its one-on-one community-based and school-based mentoring programs. To volunteer, call Sylvia at 304-983-2823, ext. 104 or email bigs4kids@yahoo.com.

ROSENBAUM FAMILY HOUSE, which provides a place for adult patients and their families to stay while receiving medical care at WVU, is looking for service organizations to provide dinner for 20-40 Family House guests.

For more information, call 304-5986094 or email rfh@wvuh.com.

LITERACY VOLUNTEERS is seeking volunteers for one-on-one tutoring in basic reading and English as a second language. Volunteer tutors will complete tutor training, meet weekly with their adult learners, report volunteer hours quarterly, attend at least two in-service trainings per year and help with one fundraising event. For more information, call 304-296-3400 or email trella.greaser@live.com.

CATHOLIC MASS is held at St. John University Parish at 4:30 p.m. on weekdays.

THE WELLWVU CONDOM CLOSET is held in the Kanawha Room of the Mountainlair every Wednesday from 11 a.m.-noon. The closet sells condoms for 25 cents each or five for $1.00.

THE WELLWVU CONDOM CARA VAN is held in the main area of the Mountainlair from noon-2 p.m. every Wednesday. The caravan sells condoms for 25 cents each or five for $1.00.

THE ASSOCIATION FOR WOMEN IN SCIENCE meets on the second Monday and fourth Tuesday of every month at noon at Hatfields in the Mountainlair. All students and faculty are invited. For more information, email amy.keesee@mail.wvu.

ACROSS 1 Utah’s state gem 6 Stable newborn 10 Emblem 14 “Don’t try to be ___” 15 __ jure 16 Slicer’s warning 17 See 38-Across 20 Passed down, as folk mus.

21 Shop gripper 22 Four Holy Roman emperors 23 ‘40s-’50s pitcher Maglie 24 Tangle of hair 25 P.D. alert 26 See 38-Across 33 Silver and gold 35 Absorb, as a loss 36 Via, la Burns 37 “__ you clever!”

38 Clue for 17-, 26-, 43- and 57-Across 39 Intersect 40 Unlike Wellesley College 41 Board partner 42 Downloadable media player 43 See 38-Across 46 Clunker 47 Cruet fluid 48 Corn serving 51 That and that 54 Proverbial equine escape site 56 Sharp part 57 See 38-Across 60 Plotting 61 Head start?

62 Neutral shade 63 Dry run 64 No sweat 65 Being pulled DOWN 1 Knave of Hearts’ loot 2 Fictional plantation owner 3 Guitar played with hands and feet 4 Dry 5 San Diego attraction 6 Having limits 7 Makes a choice 8 U.S. Open stadium 9 Rickey broke his stolen base record in 1991 10 “Assuming that’s accurate,” biblically

11 Winter garb 12 Guesstimate words 13 Takes home 18 Rogers’s partner 19 Last year’s frosh 24 Hot sandwich 25 Sequence of scenes 27 It’s not posed 28 Aptly named author 29 Holiday tuber 30 Dismissive bit of rhetoric 31 Highland tongue 32 Legendary seamstress 33 Eponymous physicist Ernst __ 34 Switch add-on 38 “I’m talking to you!”

39 PC key below Shift 41 Wicked 42 Turner memoir 44 Member’s payment 45 Where kroner are spent 49 Disco era term

50 Sign up for more 51 Letter-shaped fastener 52 Optimism 53 Granola grain 54 __ Bing!: “The Sopranos” nightclub 55 Some votes 56 First lady’s garden site?

58 Golfer Michelle 59 Hitter’s stat

TODAY’S PUZZLE SOLVED

COMICS Get Fuzzy

by Darby Conley

Cow and Boy

by Mark Leiknes

FRONT PAGE The Daily Athenaeum offers front page advertising in a premium location along the bottom of the front page. This space is 6 columns across by 1.5” deep and runs in full color. This location is available at a rate of $275 per insertion. Normal advertising deadlines apply.

Front Page advertising is subject to review prior to acceptance and scheduling.

DAILY HOROSCOPES

BY JACQUELINE BIGAR

appearance.

Tonight: Enjoy the one you are with.

BORN TODAY You have a very appealing manner that draws many people to you. However, because you are surrounded by so many admirers, often jealousy comes into play. Be careful as to what you promise, and make sure you are clear about your expectations and desires. If you are single, you might commit to someone, only to suddenly find the bond volatile. Try to avoid commitment this year. If you are attached, the two of you often find that you disagree.

Learn to respect your sweetie’s perspective, and peace will be restored. PISCES spends money differently than you do.

CANCER (JUNE 21-JULY 22) ★★★★ You see a situation much differently than a partner. Through what might be animated conversation, you come to terms.

If you detach, you see this person’s caring. Otherwise, anger could be the result. Know you are cared about. Tonight: Catch up on calls.

SAGITTARIUS (NOV. 22-DEC. 21) ★★★★ Take a serious look at a schedule change.

You clearly cannot do as you desire with your present commitments. Though you may not see the path immediately, it is there. Brainstorm with a buddy. Tonight: Buy something for your home or roommate.

LEO (JULY 23-AUG. 22) ★★★★ Be sensitive to your needs financially. A close partner might have a different perspective and interests. This person has a very caring manner that often ropes you in.

Know your limits, and be willing to say “no.” Tonight: Go with a suggestion.

CAPRICORN (DEC. 22-JAN. 19) ★★★★ Make calls, schedule meetings and do not forget to make or confirm weekend plans. You could be overwhelmed by all that you have to do. News coming in from a distance could trigger a strong reaction.

Sort fact from fiction. Tonight: You don’t have to go far,

ARIES (MARCH 21-APRIL 19) ★★★★ You might want to pull back and get a better understanding of a friendship. This person sometimes goes overboard. Anger develops when you least expect it.

Could someone expect more than you can give? Tonight: Get some R and R. TAURUS (APRIL 20-MAY 20) ★★★★★ Being driven points a venture toward success. Another person’s creative idea might backfire. No matter how nice you are when you nix this concept, the end results could be volatile. Do not spend too much energy on this issue. Tonight: Find your friends.

GEMINI (MAY 21-JUNE 20) ★★★★ Be as upbeat as you can when dealing with a higher-up or boss. Listen to feedback.

On a personal level, your home life could be disruptive. Do not take the events here into your professional life. Focus on your public image. Tonight: A must

VIRGO (AUG. 23-SEPT. 22) ★★★ Recognize how easily triggered you are. Pull back rather than lose your temper. Words spoken could cause a problem and cannot be taken back. A partner or another person you are financially tied to triggers strong reactions. Tonight: The only answer is yes.

LIBRA (SEPT. 23-OCT. 22) ★★★★ Sitting on strong feelings could be difficult.

Pick and choose the timing to release your aggravation. Go back to the original issue. Others keep requesting your help with various projects. Toss yourself into at least one. Tonight: Squeeze in some exercise.

SCORPIO (OCT. 23-NOV. 21) ★★★★ You are all smiles, no matter how you look at a situation. A friend might be aggressive about you pursuing a certain path. You know how to say no, but in this case, it might not be heard. Trust your judgment.

AQUARIUS (JAN. 20-FEB. 18) ★★★ Only you can decide what to do with your funds. You do not always have to defer to a partner. You care a lot about this person, regardless of how volatile he or she might be, yet you do not have to say yes all the time. Tonight: Make sure your budget is in the plus column.

Pearls Before Swine

CROSSWORD

by Stephan Pastis

PISCES (FEB. 19-MARCH 20) ★★★★★ Beam in others. Make a decision about who would be best to go to an event or begin a project with. Honor what you feel, and it all works out. One person could become quite irritated. You cannot change his or her reaction, but you also do not need to react! Tonight: Do your own thing.

BORN TODAY Army general Douglas MacArthur (1880), black activist Angela Davis (1944), guitarist Eddie Van Halen (1955)

INSERTS 1 page.........................................$615.00 2-4 pages.........................................$685.00 6-8 pages.........................................$720.00 10-12 pages.........................................$755.00 14-16 pages.........................................$790.00 18-20 pages.........................................$825.00 22-24 pages.........................................$870.00

The Daily Athenaeum has a flat rate for inserting advertising material. Charges are based on 12,000 circulation. Reservations must be made 7 days in advance of publication with Advertising Supervisor, Bonnie Fisher, phone 304-293-4141. All inserts require acceptance of sample copy by The Daily Athenaeum before scheduling.

The Daily Athenaeum’s Crossword Puzzle is one of the most unique and noticeable sections available for sponsorship in the paper. This space is 3 columns by 3 inches and runs directly below the crossword puzzle. Sponsorship is available for $250 per week (5 consecutive run dates) or $850 per month (4 consecutive weeks). This sponsorship may not contain alcohol related promotion due to the content that appears daily in the Campus Calendar.

FRONT PAGE POST-ITS Front Page full color Post-Its (3”x 3” front page sticker) are a great way to remind DA readers of your services. One full press run equals 12,000 post-its. Contact your sales representative for more information.

1 Press Run..............Customer Supplies...............$615.00 2 Press Runs............Customer Supplies..............$1230.00 1 Press Run......................DA Prints......................$990.00

Inserts must be received at The Harold Standard, 8 East Church St., Uniontown, PA 15401. ATTN: Lou Tom They must be received at least 5 days in advance between 6 a.m. - 4 p.m. Phone: 724-439-7552.

2 Press Runs....................DA Prints.....................$1730.00

CLASSIFIED RATES LINE RATES 1 Day......................................... $5.28 2 Days ......................................... $9.68 3 Days ....................................... $13.20 4 Days ....................................... $17.60 5 Days ....................................... $22.00

20 word maximum. For each word over 20 - 20¢ per word per day. 1 pt. rule around line ad - $2.50/day extra. All words bold $2.00/day extra.

DISPLAY RATES 1x2” ......................... $22.68 .........................$26.44 1x3” ......................... $34.02 .........................$39.66 1x4” ......................... $45.36 .........................$52.88 1x5” ......................... $56.70 .........................$66.10 1x6” ......................... $68.04 .........................$79.32 1x7” ......................... $79.38 .........................$92.54 1x8” ......................... $90.72 .......................$105.76 Deadline is 12:00 p.m. the day before publication. Contract rates apply only if at least 1/2 of available run dates are used during a one month period.

SPECIAL SECTIONS Welcome to the Big XII ! Reach fans and visitors seeking entertainment, food and lodging while visiting Morgantown by advertising in The Daily Athenaeum’s Gameday. This special feature is packed with Mountaineer football content and is distributed at all home football games as well as on campus the day prior. As an added bonus, multiple-run discount rates are available.

The Coupon Page is placed in our regular paper and runs 4 times each semester. The cost to run is $90.00 per insertion and your ad runs in full color for maximum visibility. The ads are 3 col. x 2.” Your coupon will also be posted on our website and remain there until the next Coupon Page is printed. Also, you can include a QR Code so it can be scanned as well as clipped or printed.

Mark your calendar for the coupon dates: August 28, September 25, October 23, November 27, January 22, February 19, March 19 and April 16. Also, there are 2 coupon pages in the summer on June 12 & July 17. Don’t miss out!

New this year are the Pub N’ Grub Pages! A great place to run your weekend food and drink specials. These will run every Thursday during the semester. There are two different sizes available: A 2 col. x 2” ad and a 2 col. x 4” ad. These ads run in full color for maximum visibility. All inches will count towards your regular contract. Spaces are limited, so book your ad today!

TERMS AND POLICIES Out-of-town and new advertising accounts must pre-pay for advertising until credit is established. All political, “closing”, and “going out of business” advertising must be prepaid. To establish a credit account, an advertiser is required to complete a credit application and pre-pay until credit has been verified. (Please allow 30 days for approval.)

All accounts which have been granted billing privileges are allowed 30 days past the billing date to pay the balance in full. All balances not paid in 30 days are subject to a finance charge of 1.5% per month. Any errors on billing invoices must be brought to management’s attention within 30 days of receipt of invoice. In the case of a disputed charge, the remainder of the balance due should be paid along with written notification for the reason of the amount withheld. No adjustment will be made for errors that do not materially affect the value of the advertisement. Advertising which has minor discrepancies such as misspelling or small type transposition, but which do not affect the ability of the reader to respond to the ad will be considered substantially correct and full payment will be required. The Daily Athenaeum is not responsible for advertisements which do not appear. All negotiations regarding a complaint are dealt with on an individual basis and must be personally approved by the director.

Accounts not paid in 120 days from billing date are considered delinquent and will be turned over for collection at the accountant’s discretion. No advertising will be accepted on delinquent accounts until the balance is paid.

The Daily Athenaeum retains the right to refuse any ad for any reason. All advertising phraseology and/or subject matter is subject to editing, altering, approval, or rejection by the student business manager and the student ad/editorial board of The Daily Athenaeum.

Ads created by The Daily Athenaeum will be available for proofing prior to publication. Proof service is to correct typographical errors and deviations from the original layout- not for alterations, size changes, or additions of new copy. When proofs are delivered, responsibility for correction is that of the advertiser. Upon approval, The Daily Athenaeum is no longer liable for errors. Additional charges may be assessed for more than two proof changes.

Positioning of advertisements in the paper will be done on a request basis and handled as such. Requests for positions will be honored when possible but no page position can be guaranteed. Any standard advertising position may be purchased at 25% of the cost of said advertisement when possible (minimum advertising size will be 10 inches). Positions will be sold on a first come, first serve basis.

Advertising simulating news can be set in body type, but must carry the word “advertisement”. Normally, no display advertising will be published upside down, sideways, or in any other manner that is not in the keeping with good, traditional newspaper make-up.

DISTRIBUTION The Daily Athenaeum is distributed at 378 locations in and around both the Evansdale and Downtown campuses, reaching the entire University community of some 35,000. Our market includes students, faculty, staff, Morgantown residents, and visitors to campus.

WVU Residence Halls - 17 WVU Buildings - 91 Off Campus Housing - 7 Hotels - 10 Restaurants and Bars - 111 Businesses - 142

(clothing, grocery, sporting goods, health care, books, salons, etc..)

FOOTBALL SCHEDULE 2012 HOME GAMES September 1 ............ Marshall Thundering Herd September 22 .....................Maryland Terrapins September 29 .............................. Baylor Bears October 20 ................... Kansas State Wildcats November 3 ...................... TCU Horned Frogs November 17 ..................... Oklahoma Sooners December 1 ......................... Kansas Jayhawks

SPECIAL PROMOTIONS Aug. 27, 2010

WVU FALL SPORTS

PREVIEW

A Daily Athenaeum special edition

PROMOTION

RUN DATE

DEADLINE

Back to School...........................Friday, Aug. 17..............................Friday, Aug. 10

All Big East team

The DA Sports staff picks its all-Big East Conference team for 2010 on PAGE 2.

Is WVU back?

New attitude

Half Price Pickup........................Monday, Aug. 20 .....................Thursday, Aug. 16

WVU volleyball coach Jill Kramer is hoping to bring a swagger in ‘10 on PAGE 7.

Check out a full preview of the WVU football team inside on PAGE 2.

More offense

The men’s soccer team’s offense is expected to be improved this year on PAGE 6.

Butler is it

The women’s soccer team will need to rely on keeper Kerri Butler on PAGE 6.

FILE PHOTO

Fall Family Weekend

Gameday - Marshall...................Fri./Sat., Aug 31/Sept 1............. Tuesday, Aug. 28 Downtown Pages.......................Friday, Sept. 14........................ Tuesday, Sept. 11 Gameday - Maryland..................Fri./Sat., Sept. 21/22................ Tuesday, Sept. 18 Gameday - Baylor.......................Fri./Sat., Sept.28/29................. Tuesday, Sept. 25 Fall Family Weekend..................Friday, Oct.5.................................Tuesday, Oct. 2 Diversity Week Tab.....................Friday, Oct. 12..............................Tuesday, Oct. 9

THE DAILY ATHENAEUM

NEWS ON PAGE 2

FRIDAY OCT. 1, 2010 THROUGH SUNDAY OCT. 3, 2010

Read about all of the events taking place at West Virginia University’s Fall Family Weekend.

A&E ON PAGE 10 Mountaineer Idol enters its third round Friday, with guest judges including Mayor Bill Byrne and 6’6 240.

Mountaineer Week 2010

Gameday - Kansas.....................Fri./Sat., Oct.19/20.....................Tuesday, Oct.16

Jam and Cram SStud tuden dentss, fa facu c ltltyy andd staff cu t caan part rticicippaate in Mo Moun unttainee un eerr We W ekk’s’s ann n uall PR PT crraam cram m.

REAAD MOREE PAGE AGE 4

The Daily Athenaeum Thursday Nov. 4

Mouuntaaineer Ga Mo Game mess Alll st stud uden dennt orga gaani niza zatitition onss cann co on comp m etee inn thhee Mou oun untaine nt neeer Week Chal Chal alle leng le ne ng game mes.

READ RE A MOR OREE PPAAG AGE GE 3

Mountaineer Week Tab..............Wednesday, Oct. 24...................... Friday, Oct. 19

Forr th Fo thee ti titl tle Ten seni nior orss have bee or een ch chos osen en bas ased ed on acad ac a emics as ad a fifinaalissts for Mr.. andd Ms. Mounta Moun nta t in inee eer 20 2010 10..

RREEAD AD MOR O E PA PAGE 5, 6

Halloween Pages........................Tues./Weds., Oct. 30/31...... Wednesday, Oct. 24 Gameday – TCU ........................Fri./Sat., Nov. 2/3.......................Tuesday, Oct. 30

DAVID RYAN/THE DAILY ATHENAEUM

DA 125th Anniversary Edition....Friday, Nov. 2.............................Tuesday, Oct. 30

Weekend of Honors THE DAILY ATHENAEUM FRIDAY, APRIL 8, 2011

Gameday – Oklahoma................Fri./Sat., Nov. 16/17......... Tuesday, November 13 Holiday Gift Guide......................Friday, Dec. 7.............................. Tuesday, Dec. 4

HISTORY Weekend of the Honors has a history of more than 50 years.

Read more on page 7

Finals Week Half Price Sale.......Monday, Dec. 10........................Thursday, Dec. 6

OUTSTANDING TEACHERS West Virginia University named six professors outstanding teachers.

Read more on page 5

WEEKEND OF HONORS FEATURE The University is featuring Africa Night as part of Weekend of Honors Read more on page 7.

Back to Books............................Monday, Jan. 14....................... Thursday, Jan. 10 Housing Guide............................Wednesday, Jan.16....................... Friday, Jan. 11 The Daily Athenaeum - May 13, 2011

GRADUATION EDITION

Capital Classic............................TBA............................................................... TBA Valentine Pages..........................Wed./Thurs., Feb. 13/14................. Friday, Feb. 8 Spring Rec & Health Edition......Wednesday, Feb. 27...................... Friday, Fed. 22 Big XII Preview Edition...............Monday, March 4................. Wednesday, Feb. 27

FILE PHOTO

WHAT’S INSIDE Graduating seniors participate in ‘The Final Assignment’ students collect WVU memories via social media.

Check out this weekend’s schedule of events and commencement locations.

PAGE 10

PAGE 2

Forty-two WVU seniors were named Outstanding Senior Scholars. Eight seniors were awarded the Order of Augusta.

PAGE 3, 7

SPRING BREAK 2011 THE DAILY ATHENAEUM

NCAA Bracket Pages.................Monday, March 11.............. Wednesday, March 6 St.Patrick’s Day Pages...............Thurs./Fri., March 14/15.......... Monday, March 11

WEDNESDAY, FEB. 23, 2011

Week of Honors Tab...................Friday, April 12..............................Tuesday, April 9 Finals Week Half Price Sale.......Monday, May 6........................... Thursday, May 2 SPRING BREAK TRIPS Where are West Virginia University students heading over Spring Break? Read more on page 2.

PHYSIQUE 7

Graduation Edition.....................Friday, May 17...................... Wednesday, May 15

West Virginia University students prepare to have beach bodies over Spring Break.

Read more on page 3.

SPRING BREAK MIXTAPE One of our columnists gives you the best mix of music to listen to while road tripping. Read more on page 11.

Freshman Survival Guide...........Thursday, May 30..................... Thursday, May 23

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Designed by Tricia Dunn & Anthony Larijani Photos by Hayley Boso & University Relations