The DA 10-26-2012

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THE DAILY ATHENAEUM

“Little good is accomplished without controversy, and no civic evil is ever defeated without publicity.”

da

Friday October 26, 2012

Volume 125, Issue 50

www.THEDAONLINE.com

Advertiser shares life lessons by jacob bojesson correspondent

Jason Bender went from being a college graduate working at Kinko’s to finding success in advertising, and he came to West Virginia University to share this experience. Bender is the executive creative director at RockFish Interactive, one of the world’s leading advertising

firms. The title of Bender’s lecture in Ming Hsieh Hall Thursday was “10 Things I Wish Someone Had Told Me.” He shared his stories of success and encouraged the student crowd to stay creative, take opportunities and work toward achieving their goals. “It’s weird the world is not waiting for English

graduates to come out and do literary critiques for a living,” Bender said. “I wanted to think s––– up for a living, keeping that in mind drove me to make the right choice a couple of years down the line.” Bender was discovered by Jim Ebel, Professor of Integrated Marketing at WVU and President of Center Brain Partners, the position consulting firm from

Is Facebook a crucial part of relationships? by jacob bojesson correspondent

A popular saying with students – “It’s not official until it’s on Facebook,” – may be more accurate than people realize. A study co-conducted by David Westerman, assistant professor of communication studies at West Virginia University, showed publicly displaying romantic relationships on Facebook is a sign of commitment. “It’s very similar to wearing a wedding ring. You’re publicly showing people ‘look I’m connected to this other person. I’m letting everyone know,’” Westerman said. “If you show it publicly, it makes it that much more meaningful.” Just as social media has become a way to connect with friends and family, they have also become a tool to build and maintain relationships. “For me, it came about from seeing social networking sites as being this place where a lot of these things can play out,” Westerman said. “(How they are) providing opportunities for people who live apart but also who live relatively close to each other, to maintain relationships by communicating through these channels.” Alongside Stephanie Tong of Wayne State University in Detroit, Westerman investigated how the nature of romantic relationships are affected by Facebook. Westerman put up an ad on MIX in September looking for people currently involved in a romantic relationship with someone they are friends with on Facebook. In the study, 306 participants were asked a series

which Bender’s career took off. “My designer was at a Kinko’s one night and said – this guy is kind of smart you’d want to talk to him,” Ebel said. “He was clay ready to be molded. He was willing to do anything and that really made a big difference for me.” Today Bender handles campaigns for some major corporations, the names of

which he wished to keep private. Bender took opportunities as they came and didn’t hesitate to take initiative on his own. During one frustrating moment in his career, Bender asked his boss if there were any accounts that she didn’t want. She gave him a job for a healthcare multi–brand. “It took about three

months to turn it into an actual thing. For the agency, it turned into millions of dollars over the course of the six- or eightyear span,” Bender said. “It all came from me saying – I’m frustrated; how can I take something that somebody else doesn’t want and just make it good, because I got a lot of creative energy

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A CELTIC FLAVOR

of questions about how satisfied they were with their communication on Facebook and how supported they felt by their network. “We asked them some questions about how they interact with their partner through the private parts of Facebook and through the public part,” Westerman said. “We wanted to see how they played some of these things out on Facebook.” Westerman and Tong are still analyzing the results of the study, and no statistics have been released. What the preliminary results of the study show is people who display their relationship more openly on Facebook tend to feel closer to one another than people who don’t. Westerman believes the idea of being “Facebook official” may play more significant role than many think. “If you’re doing this publicly, you’re showing that commitment,” Westerman said. “Everyone else in your network knows it, and they can call you on it if you do something stupid.” The private interactions on Facebook, including messaging and chatting, don’t seem to play as big a role in relationships – to Westerman’s surprise. “It might be that people don’t just do it very often,” Westerman said. “Facebook is meant to be a public channel, although it certainly has some private parts to it.” Westerman said he is satisfied with the results of the study, as they prove much of the criticism of social networking sites is unwarranted. “A lot of people say: ‘These kids today – they’re

Matt Sunday/THE DAILY ATHENAEUM

The Tilted Kilt is finishing construction in anticipation of its grand opening later this year. Unique vintage art has already been hung on the walls of the restaurant.

Tilted Kilt to bring something Morgantown ‘has never seen before’ By bryan bumgardner and shelby toompas da staff

A new pub and eatery is bringing a Scottish flavor to Morgantown’s bar and restaurant scene: The Tilted Kilt Morgantown. The Tilted Kilt Morgantown is a Celtic-themed restaurant specializing in draft beer, fresh food and the world-famous “Kilt Girls.” Since the first Tilted Kilt opened in Las Vegas, more than 50 locations have been created across the U.S. and Canada. According to owner Ed Hall, Morgantown is ready for The Kilt’s brand of energy and entertainment. “This is something that Morgantown has never seen before, but it’s something that Morgantown is definitely ready for,” Hall said.

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Hall said this new, different pub and eatery atmosphere will surprise a lot of people. “In order to open a Tilted Kilt in the area, we needed a large customer base and kitchen staff and fantastic ‘Kilt girls,’” Hall said. “Morgantown is the perfect place for all of that.” After looking at locations in the Greater Morgantown area, Hall chose to renovate the former Damon’s Bar and Grill in Suncrest Towne Centre in May. Since then, The Kilt has been renovating the building and hiring staff. Instead of traditional interviews, general manager Wayne Park said he’s taken a different approach. “Instead of holding interviews and reading about individuals on paper, we have auditions, because

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Meditation mob ‘chills well’ in front of Mountainlair by lacey palmer staff writer

Amid a hectic class change on West Virginia University’s Downtown campus, a group of students gathered in front of the Mountainlair Thursday for 15 minutes of solitude. As part of WELLWVU: The Students’ Center of Health’s chillWELL campaign, students came together for a

unique surprise: a meditation mob. “I have no idea what’s going on,” said junior education student Kati Baker. “It looks like they’re meditating to relax or calm themselves, and I think that’s awesome. I am 100 percent behind this.” Senior public relations student Anthony Danko, developer of the meditation mob, sat with his mat first. Little by little, students

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West Virginia filmmaker Josh Lyons showed his film “Thaitanium Project” Thursday. A&E PAGE 14

News: 1, 2, 3, 6 Opinion: 4 A&E: 11, 13, 14, 16 Sports: 7, 8, 9, 10 Campus Calendar: 5 Puzzles: 5 Classifieds: 15

peace within their lives, as well.” Director of the Office of Wellness and Health Promotion Colleen Harshbarger discussed the meditation mob with Danko three months ago, and have been working to make it happen. “We want students to realize they can help alleviate stress by focusing on the now,” said Meghan Phillips, Health Promotion Spe-

cialist for WELLWVU. “Our meditation mob is a symbol of energy – positive energy – that we want people passing through not just to see, but also feel.” Danko said he hoped the event helped make students aware that meditation can help clear their mind. “We’re never truly aware of how stressed out we are, and we’re always kind of in these battles, whether it’s

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joined Danko until approximately 30 others were meditating in front of the Mountainlair. “I heard some people heckling it at first, but backlash is always expected,” Danko said. “Once everything calmed down and they realized what we were doing, I heard a lot of support, though, so hopefully it kind of triggered something in those students to find that

ON THE INSIDE The No. 20 West Virginia men’s soccer team will travel to take on Northern Illinois this weekend in Mid-American Conference play. SPORTS PAGE 8

NOW OPEN 237 Spruce Street Morgantown, WV 26505

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ONE MORE GAME

Inquire about paid positions at The Daily Athenaeum at DA-editor@mail.wvu.edu or pick up an application at our office at 284 Prospect St.

CONTACT US Newsroom 304-293-5092 or DAnewsroom@mail.wvu.edu Advertising 304-293-4141 or DA-Ads@mail.wvu.edu Classifieds 304-293-4141 or DA-Classifieds@mail.wvu.edu Fax 304-293-6857

class, social life, family life,” Danko said. “I think it’s really important to let people know that dealing with stress doesn’t always have to include nightlife resolutions or typical avenues we usually pursue – there are other ways to cope with it.” WELLWVU intern and second-year masters student Justin Roth partici-

Kitchen opening soon!

The No.14 West Virginia women’s soccer team will finish the regular season when it travels to Texas this weekend. SPORTS PAGE 7


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