The DA 5-30-2013

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THE DAILY ATHENAEUM

“Little good is accomplished without controversy, and no civic evil is ever defeated without publicity.”

da

THURSDAY MAY 30, 2013

VOLUME 125, ISSUE 151

www.THEDAONLINE.com

Local business struggles in summer BY JACOB BOJESSON STAFF WRITER

It’s summer time and the living’s easy. But for some local businesses a slower-paced lifestyle yields slower business. With a majority of the student population gone for the summer, local businesses in Morgantown are adjusting to a smaller

market. West Virginia University “Our business is based around the student, has faced a summer enrollment of nearly 10,000 stuso it does get a little bit slower during the dents in recent years, comsummer time.” pared to 30,000 for the fall Bree Wiesen and spring semesters. Manager at Joe Mama’s With nearly 20,000 seasonal residents – making up more than one third of the Morgantown pop- numbers over the summer. Mama’s. “Our business is ulation during the school “Summer definitely based around the students, year – many businesses see hurts the bars,” said Bree so it does get a little bit significant drops in sales Wiesen, manager of Joe slower during the summer

STAFF WRITER

In the social media world, 140 characters have the power to capture a story and make a significant impact. Knowing full well the influence of social media, West Virginia University’s Perley Isaac Reed School of Journalism is in the process of offering a new online social media minor. According to the SOJ, the new minor will allow students to gain an in-depth understanding of how their tools will impact the journalism industry. Due to social media’s growing influence on the journalism profession, WVU wants to offer these courses to help students prepare for the real world and have the tools necessary to succeed after graduation. Chad Mezera, Director of Online Programs said the social media minor is not offered for journalism students, however, the SOJ has started a course titled Strategic Social Media. The course will begin during the fall 2013 semester as an elective for journalism students. “There’s obviously a great demand right now for people who are skilled at social media or using social media to build audiences and communicate values, brands and corporations that are trying to reach those audiences,” Mezera said. “Essentially, when we started offering the social media course,

“I feel like every bar tries to grab every night they can. We don’t want to turn anybody away, so we don’t do cover right now,” Wiesen said. “We drop to a smaller menu, and we’re not open until nine most nights. “We just do like a fried menu with late-night bar food for the summer.”

see BUSINESS on PAGE 2

ALOHA

SOJ introduces social media minor BY ASHLEY TENNANT

time. I feel like we’ve been pretty busy, but it’s not the same as school busy.” In order to cope with the declining number of customers, most bars cut their hours and eliminate cover charges for the summer months. With a limited number of customers to compete for, they also lower prices and offer more happy hours.

originally it was with the graduate level, and as time has gone by, we have recognized a tremendous need for it in the undergraduate level as well.” Mezera said the SOJ has prepared a full five-course minor that will be offered completely online to undergraduate students, and assuming the WVU senate accepts, the new minor will be launched this fall. “Twenty years ago, we were talking about magazines, television, radio and billboards – that was pretty much your marketing mix,” Mezera said. “But now social media has just turned everything on it’s head, because being about to niche out your audience now is still relatively new.” Undergraduate Online Programs Coordinator Aaron Hawley said WVU has been delving into social media for nearly five years; however, as employers have shown an increased demand for social media skills, WVU students’ interest has spiked also. “It has just increased so much in the past five years. It’s so hard to think about what was really going on before social media, because it’s been such an explosion,” Hawley said. “When you look at things like web traffic – the amount of time people spend online – so much of it is spent on Facebook or Twitter. Employers understand that.”

see SOJ on PAGE 2

WYTHE WOODS/THE DAILY ATHENAEUM

A student puts his hula skills to the test during the Summer Luau event Wednesday.

Students beat the heat, kickoff the WVU summer session with Hawaiian Luau BY CAROLINE PETERS STAFF WRITER

Ohana means family, and members of the West Virginia University family gathered on the Mountainlair green Wednesday to kick-off the summer in Hawaiian fashion. The Mountainlair’s summer programming staff organized the luau for students enrolled for the summer session. Senior Programming Administrator Sonja Wilson said each student pays a certain fee in their admissions that goes toward student programming. Wilson said she took special care into planning the luau and that it is just the beginning of activities for students. “It’s a fun way to kick off summer. Last week was so bitter and cold compared to now,” she said. “HopeWYTHE WOODS/THE DAILY ATHENAEUM fully this serves as a great kick-off event for our sumStudents received ecei Hawaiian leis as part of the Summer at WVU Luau Wednesday. mer activities.” Students who participated were served a BBQ meal before putting their competitive energies on the field. The catered food consisted of BBQ pork, HawaiLLooking for more information on summertime at WVU? ian Cole-slaw, fresh fruit and “mock tails.” When they finished eating, the students divided into teams and took to the field. Follow WVU Summer Sessions on Twitter: Teams competed in games of cornhole, limbo, a @WVUsummer mini obstacle course and a hula-hoop competition.

see LUAU on PAGE 2

WVU to launch new ‘Academic Innovation’ division July 1 BY CARLEE LAMMERS MANAGING EDITOR

With smart phones, tablets and e-readers, students today have access to myriad of technology not even dreamed of a few short years ago. That’s why West Virginia University’s Extended Learning division is evolving to include a heightened use of technology online and in the classroom. Last week, the University announced Extended Learning would evolve to the Academic Innovation

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MOSTLY SUNNY

INSIDE News: 1, 2 Opinion: 4 A&E: 3, 6 Sports: 7, 8, 10 Campus Calendar: 5 Puzzles: 5 Classifieds: 9

division. The movement will work to boost innovation in the classroom setting. “Advances in technology are happening at a rapid pace all around us, especially in the way education is delivered,” said Provost Michele Wheatly. “Whether it’s through delivering classes exclusively online, or incorporating those technologies in a classroom environment, it’s imperative that WVU incorporate both into the educational environment we provide our students.” Sue Day-Perroots, who

has been the dean of Extended Learning, will lead the new initiative as associate vice president of Academic Innovation. Day-Perroots said WVU recognizes the important role technology plays in faculty and students’ daily lives, and she said she believes it only makes sense to champion technological innovation in the classroom as well. “This is an exciting and challenging time for higher education, not just in the state but nationally,” she said. “Timing is everything,

and this is time to expand the strengths of Extended Learning for the broader campus community.” Each semester, WVU’s online course enrollment exceeds 5,000 students. Day-Perroots said as technology further advances, WVU projects the numbers to continue to rise. She said the University hopes to add supplemental technological resources to its students – such as massive open online courses, MOOCs– just as many other universities have done. As technology constantly

THE END IS NEAR

THE DA IS HIRING WRITERS

This weekend will be the final performance of the season at Mountain Stage. A&E PAGE 6

Inquire about paid positions at The Daily Athenaeum at DA-editor@mail.wvu.edu or pick up an application at our office at 284 Prospect St.

CONTACT US Newsroom 304-293-5092 or DAnewsroom@mail.wvu.edu Advertising 304-293-4141 or DA-Ads@mail.wvu.edu Classifieds 304-293-4141 or DA-Classifieds@mail.wvu.edu Fax 304-293-6857

ON THE INSIDE Former WVU quarterback Geno Smith signed a deal with Roc Nation Sports, the agency run by rapper Jay-Z, last week. SPORTS PAGE 10

evolves, Day-Perroots said it is difficult to project what form the Academic Innovation division will take in years to come. However, she said she hopes it will serve as a resource for faculty to experiment with cutting-edge technology and work to incorporate it into curriculum. University President James P. Clements said he believes the movement speaks to WVU’s mission as a land-grant university. “E xpanding online course delivery and enhancing the quality of those

courses is what a 21st-century land-grant university should be doing. It’s consistent with our mission of providing access to students,” he said. The changes will go into effect July 1, and Day-Perrots said the funds from Extended Learning will be allocated to the new program. No new dollars will be necessary. Staff will also be located in different places around campus to be more accessible to faculty. carlee.lammers@mail.wvu.edu

CLOSE BUT NO CIGAR The West Virginia baseball team fell short of earning a spot in the Big 12 tournament championship game. SPORTS PAGE 7

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