The Daily Coterie

Page 1

FEBRUARY 22, 2016

DOUTZEN IN CASHMERE MINKOFF’s new model

coterie +sole commerce

AND!

WHO’s SHOWING?

RUNWAY

ROYALTY tommy+ gigi


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2/18/16 2:24 PM

Nicolemiller.com

@NicolemillerNyc

#NmwearwithdeNim


N e w

t oP, ol d B o t t om S

Booth

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#1814

2/18/16 2:24 PM





VISIT US AT BOOTH 5506 JAVITS CENTER LEVEL3


Brandusa Niro

Editor in Chief, CEO

SCENE

Coterie is here, and we’re just warming up, darlings! Cue two of our favorite outerwear exhibitors, Pologeorgis Furs (Booth: 2644) and Autunno Shearling (3142). • More brands to watch: ATM by Anthony Thomas Melillo (2108) and Belstaff (ask about Liv Tyler) at Booth 4214, plus runway regs like Nicole Miller (1814), Milly (1708), Anna Sui (4018), and BCBGMaxAzria (1502).

HEARD

With Doutzen Kroes, who appears in the new campaign for Repeat Cashmere Booth: 2625

How did you hear about Repeat? Years ago, we were shooting an editorial and the stylist, Jetteke van Lexmond, had Repeat scarves at the shoot. I immediately asked if I could keep one, as I loved the way it felt on my skin. After a while, the Repeat family asked me to work with them. What do you like about the brand? I love that it’s a big family and they work from their passion to create amazing quality and luxury for women. Do you wear cashmere 24/7? Not when I’m on holiday in Ibiza, but eight months a year, for sure!

future talk!

Steven Kolb on Rebecca Minkoff’s #SEEBUYWEAR SHOW model Booths: 2614 & 2619 Thoughts on direct-toconsumer shows? The CFDA and myself are deeply involved in this conversation. We started a study with the Boston Consulting Group on the relevancy of Fashion Week and how it should shift. We’ve interviewed a lot of people, and the overwhelming response is that everybody wants something new.

FA S H I O N W E E K D A I L Y. C O M

“I love it! I really APPRECIATE it.’ Tommy Hilfiger

SETTING SAIL!

—GIGI HADID, of her Daily cover

With Tommy Hilfiger at his NYFW show Booth: 4821

Love the set. It’s very boring to watch a fashion show on a white runway with white walls. My team has made my dreams come true. What inspired the nautical moment? I love nautical, yachting, sailing. We’ve always done nautical for Spring/Summer, but winter nautical is very appealing with the great coats and gold buttons and authentic military details. We wanted to make it cinematic and sexy.

TOTAL LOVE FEST!

With Ellie Kemper

We assume you’re wearing Kate Spade to her show today? You nailed it. They put forth a very bright and colorful image, and I want to be a part of that. It’s also very elegant and chic. Love Kimmy Schmidt! We binged. That’s such a huge compliment. When is it coming back? April 15th! Tax day! To cushion the blow of the IRS? What do you think of Kimmy’s wardrobe? Speaking of colors! I have found that when I wear all the colorful prints and solids she wears, I feel cheerier. I’m trying to incorporate more of that into my own wardrobe. I do think it affects your outlook.

TEMP CHECK!

With Kate Bosworth AT KATE SPADE’s nyfw show

How are you? I’m not feeling well today. I have a terrible cough. First time at the Rainbow Room? My dad used to take me here when I was a little girl. He worked in the city, and we lived in Connecticut. I feel very nostalgic. What did your father do? He worked for Zegna as executive vice president of North America. He ended up working at Talbots.

Mark Tevis Publisher

Fashion & Luxury Goods Director Chloe Worden Account Manager Kassidy Silva Digital Director Daniel Chivu Advertising Sales & Special Projects Haralux, Lottie Oakley Los Angeles Gypset & Associates, Dayna Zegarelli Midwest Kathy Burke Manufacturing Operations Michael Esposito, Amy Taylor

To advertise, call (646) 768-8107 Or e-mail: chloe@dailyfrontrow.com getty images the official photo agency of The daily front row

The Daily Coterie + Sole Commerce is a Daily Front Row Inc. publication. Copyright 2016. All rights reserved. Reproduction without permission is strictly prohibited. Requests for reprints must be submitted in writing to: The Daily, Attn: Tangie Silva, 250 West 57th Street, Ste. 301, New York, NY 10107.

On the cover:

Gigi Hadid at the Tommy Hilfiger Fall 2016 show. Photographed by Getty Images.

g e t t y i m a g e s ( 5 ) ; b fa n yc . c o m ( 5 ) ; f i r s t v i e w ( 1 ) ; c o u r t e s y

THE SOFT SPOT!

Deputy Editor Eddie Roche Executive Editor Ashley Baker Managing Editor Tangie Silva Design Director Jill Serra Wilde Fashion Editor Paige Reddinger Senior Editor Kristen Heinzinger Art Director Teresa Platt Contributing Designer Brandon Kizart-Haynes Contributing Photographer Giorgio Niro Contributing Photo Editor Jean Borrie Contributing Copy Editor Joseph Manghise Imaging Specialist George Maier



Choyo

Fall/Winter 2016-17 Choyo Joo Collection COTERIE NEW YORK : BOOTH # 2546 FEBRUARY 22 - 24 www.choyojoo.com


B O O T H

4 3 3 5



RAMY BROOK Booth: 2114

Ramy Sharp, designer

Favorite fashion icon of all time? Anna Wintour. Without a doubt. Career highlight? Bergdorf Goodman was the first major department store to buy Ramy Brook. Favorite hobbies? I love writing, reading, and shopping, of course. I’m currently envisioning my own jewelry and shoe lines. Can’t wait!

ERIC JAVITS Booth: 3621

Eric javitz

Eric Javits, designer

What’s new this season? For bags, woven vegan leather, metallic silver, and gold. If you weren’t a designer, you’d be… A painter. Tips for staying warm but chic? Most of your body heat escapes through your head, so try one of our chic felt hats, a fur cap, beret, or fur toque.

WHO’S

SHOWING Welcome back, chicsters! As we kick off day one of the fall/winter Coterie season, let’s take a peek at some of the must-see labels, shall we? BY KRISTEN HEINZINGER

RAMY BROOK FA S H I O N W E E K D A I L Y. C O M



Coterie Booth 3246


ITALIAN FASHION CONTEMPORARY / LEVEL 3

[C]STUDIO * AMINA RUBINACCI * ANDRE’ MAURICE * ANGELA CAPUTI GIUGGIU’*ANTONIOARNESANOFURS*BEATRICEB./SFIZIO*BIANCALANCIA * CARMEN MILANO * CASHEART * DI BELLO BY NIPAL * FRANCESCO GIRONACCI * JEI’S BY LETIZIA DENARO * LANDI FANCY * MARZI - FIRENZE * MELAROSA * MISTERNIC * MUSETTI * NEGRI FIRENZE * PARRONCHI CASHMERE * PUROTATTO * ROBERTA PIERI * SALDARINI - COMO * SHE’S SO * SPREAD * TRICOT CHIC * VLT’S BY VALENTINA’S * WHYCI

EVENINGWEAR / LEVEL 4 RIVER PAVILION SIVALIA

COTERIE 10.75"x13.5"A.indd 2

05/02/16 09:25


COTERIE

JACOB JAVITS CENTER F E B R UA RY 2 2 - 24 T H

BOOTH 2543 W W W . S H O PJ O C E LY N . C O M


HAUTE HIPPIE HOUSE Booth: 6808

Cady Vaccaro, designer

Describe the brand in three words… Timeless, luxury, statement pieces. Are you a hippie at heart? I’m such a hippie! My weekends are filled with yoga, riding my bike, and brunch. A lesser-known fact about the brand… We reach such a wide demographic, from women in their sixties to prom-ready girl.

POLOGEORGIS FURS

POLOGEORGIS FURS Booth: 2644

Daniel Forest, sales manager

HAUTE HIPPIE HOUSE

What’s a staple in your winter wardrobe? Fur-lined expedition coats! Fashion icon of all time? Iris Apfel. What cold weather beauty product are you loving? Genaissance de la Mer serum.

WOODEN SHIPS BY PAOLA BUENDÍA Booth: 2445

Paola Buendía, designer and co-owner

What are your other creative outlets? Skiing, yoga, and designing interiors​. Describe your brand in three words… ​Stylish, modern, and ​affordable. Your go-to winter accessory? Our Dylan Eternity scarf in gunmetal gray and chestnut. It’s warm but lightweight, making it perfect for travel.​

MAGASCHONI Booth: 2733

MAGASCHONI

FA S H I O N W E E K D A I L Y. C O M

WOODEN SHIPS BY PAOLA BUENDÍA

courtesy

What’s new this season? Dickies, vests, and coatigans. If you weren’t in fashion, you’d be… Living on a vineyard in the South of France making wine. Who would you love to model this collection? Bella Hadid.


143 WEST 29TH ST. NEW YORK, NY 10001 212.563.2250

POLOGEORGIS.COM

BOOTH 2644


BARIANO LEVEL 4 Booth Number 223

USA CONTACT ONLY: VISHAKA LAMA vishaka@showroomfive21.com (213) 438 0521

INTERNATIONAL CONTACT: JAY JONES jay@bariano.com,au +61 466 540 703

WWW.BARIANO.COM,AU IG: @barianoaustralia FB: www.facebook.com/bariano AUSTRALIA - NEW ZEALAND - EUROPE - MIDDLE EAST - UK - USA - CANADA

LEVEL 3 Booth Number 6540

INTERNATIONAL CONTACT: JAY JONES jay@bariano.com,au +61 466 540 703

USA CONTACT ONLY: VISHAKA LAMA vishaka@showroomfive21.com (213) 438 0521

WWW.BARIANO.COM,AU IG: @lumierbybariano FB: www.facebook.com/bariano AUSTRALIA - NEW ZEALAND - EUROPE - MIDDLE EAST - UK - USA - CANADA


THE JAVITS CENTER . NYC LEVEL 4 - RIVER PAVILION

Adrianna Papell | 203 Aidan Mattox | 200 Alberto Makali Evening and I AM Daytime Bariano | 223 Beker Fashions | 336 Beside Couture by Gemy | 318 Catherine Deane | 305 Chetta B | 338 Decode 1.8 | 230 Eliza J | 344 Frascara | 336 Gatti Nolli Couture | 245 Janique by Kourosh | 236 John Paul Ataker | 227 JS Collections | 306 La Femme | 316 Lara Design | 240 Lotus Threads | 238

| 324

Lucian Matis | 336 Lyudviga Couture | 232 Mac Duggal | 214 Margalit Azerad Bridal Couture | 515 Mignon | 207 Nicole Bakti | 311 Nissa | 340 Nissa One After the Other | 340 Olvi's | 219 Pamella, Pamella Roland | 303 Saboroma | 224 Saiid Kobeisy | 327 Sarafia Haute Couture | 330 Sivalia Couture | 211 Terani Couture | 312 Teri Jon by Rickie Freeman | 300 Wayne Clark | 336

DRINKS ARE ON US! Join us Daily @ 3pm, Booth 223


ICB

Booth: 2520 Maika Nakaoka, brand manager

Describe the brand in three words… Cool, edgy, quality. What’s new this season? It’s all about cozy, comfy, snuggly items. What’s a winter wardrobe staple? Our Shaggy Alpaca oversize coat. It’s like you’re walking in your warmest blanket. What key retailers carry the line? Joseph, HauteLook, and Blubird [in Canada].

TART COLLECTIONS Booth: 6502

What’s new for fall/winter? Buttery soft, sweat-knit ponchos, elongated, slimming silhouettes, and chic wool hats. Who would you have loved to see model this collection? I’m pretty partial to the Studio 54 era—Jerry Hall is one of my favorites.

TART COLLECTION DUBARRY OF IRELAND

DUBARRY OF IRELAND

ICB

Booth: 3155

Toinette Seymour, designer

Describe the brand in three words… Heritage, timeless, and craftsmanship. All-time fashion icon? Jacqueline Kennedy Onassis. Who’d you love to see wear the brand? Julianne Moore. If you weren’t a designer, you’d be… Unemployed!

LANCASTER PARIS Booth: 3520

Kasandra Carlson, VP sales and marketing

What is the brand well-known for? Excellent customer care, immediate reorder positioning, and unique and high levels of craftsmanship. Where's the focus in the U.S. market? Our U.S. HQ is very hands-on. We have showrooms in L.A., New York, Atlanta, and Dallas.

courtesy

LANCASTER PARIS

FA S H I O N W E E K D A I L Y. C O M


THE PREMIER FASHION MARKETPLACE THAT CONNECTS WOMEN’S APPAREL AND ACCESSORY DESIGNERS WITH WORLDWIDE RETAILERS.


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TO LVL 4 & EVENING

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MARKET CAFE

TO LVL 4 & EVENING

TMRW ACTIVE ENTE MODA ITALIA PINKBERRY CAPPUCCINO

*Floor plan is subject to change. Last updated 2/16/2016

TO LVL 1 & CAFE + FWD

REGISTRATION

4605

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SOLE COMMERCE

ENTER

1705 1905

ENTER ENTER

1507

TO LVL 1 & CAFE + FWD

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LEVEL 4 / RIVER PAVILION AISLES 200 - 300

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LEVEL 1 / HALL D - FWD + CAFÉ

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FALL 2016 | COTERIE #3033

SA LES @CHRISTOP HERFISCHER.CO M | 1.888.234.6287 | CHRISTOPHERFISCHER.COM LAYOUT INSIDE PAGE.indd 1

2/16/16 4:28 PM


SAMIRA 13 JEWELRY

CHRISTOPHER FISCHER Booth: 3033

Christopher Fischer, designer

What’s new this season? After a three-year hiatus from the trade shows, we’re back! So many of our customers kept requesting we do the shows again, and so we are delighted to be back. Career highlight? It goes back to my early days when we were based in London: Princess Diana wearing Christopher Fischer and becoming a CF fan.

SAMIRA 13 JEWELRY Booth: 3436

Samira Sizdahkhani, founder and designer

Where can we find the jewelry? Barneys New York, L’Eclaireur, and Luisa Via Roman, to name a few. Do you have a hidden talent? Hair cutting, coloring, styling. If you weren’t a designer, you’d be… Extremely bored!

ASHLEY B

ASHLEY B Booth: 4429 CHRISTOPHER FISCHER

Sun Choi, creative director

What category would you love to introduce someday? Since our focus is outerwear, I would say a ready-to-wear line is not too far off in the future. Fashion icon of all time? Audrey Hepburn; she’s timeless and classic. Any Coterie traditions? Obsessively checking the weather to make sure it’s bright and sunny.

DESIGN HISTORY Booth: 7315

What’s new this season? Woven shirts and dresses, shearling vests, and faux leather jackets. Describe the brand in three words... On-trend, feminine, and energetic. What have you loved from Fashion Week? The “see now, but now” trend.

NORMA KAMALI

NORMA KAMALI

FA S H I O N W E E K D A I L Y. C O M

Do you have a hidden talent? I have a huge interest in building the fitness, health, and beauty part of a woman’s life. Current obsession? Making seed, nut, flourless bread. Favorite way to relax? Acupuncture.

design history

courtesy

Booth: 2826


Coterie Booth # 2733 magaschoni.com Daily Front Row Coterie.indd 1

2/13/16 10:23 AM


FALL WINTER Man Shoes


fall INSPIRATIONs The New York shows had an extraordinary season, thanks to knockout moments from Zac Posen, BCBGMAXAZRIA, and Tommy Hilfiger, to name a few. Here’s a peek at what you can spot at their booths!

Booth: 1708

milly

FIRSTVIEW

Femininity reigned supreme in Milly’s Fall ’16 collection, where lingerie staples popped up in everyday looks (which was parfait timing for the impending Valentine’s Day holiday). The more daring Milly-phile can opt for separates, like a deep-cut bralette or banded sheer blouses. Yet, in this collection, layering was key. Long trenches created a peekaboo effect, and Michelle Smith even masterminded a few inside-out looks, layering bras over the more prudent sweater. Needless to say, from this fall medley, there’s something to suit every Milly fan’s wardrobe.

FA S H I O N W E E K D A I L Y. C O M


Join us to view our

FA L L 2 0 1 6 C O L L E C T I O N at Coterie

Javits Center

February 22-24, 2016 Booth #5933 Level 3

minneapparel.com


AUTUMN 2016 Coterie Booth #2445 Javits, Level 3

Coterie Booth #2445, Javits, Level 3 231 w. 39th street, #711, nyc

212.221.3660

#woodenshipsbypb

www.wooden-ships.com


runwayReport Booth: 4821

tommy hilfiger All aboard the S.S. Contrarian! Tommy Hilfiger went nautical for fall, turning the Park Avenue Armory into a ship-shape spectacular and injecting some feel-good fashion into a season of ultraserious clothes. Stripes, an anchor print, sparkly collars, and the occasional tiara made for a winning formula. Of the many riffs on the sailor suit, the overalls seen paired with a tough-girl tank on Binx Walton were extra strong. Hilfiger used so many buttons and pins in all incarnations that it’s safe to say that the Garment District’s trimming shops will have a very good first quarter. And if the waters are rough, well, a furcollared moto jacket or a long shearling are sure to stave off any chills.

BEAUTY TREND alert!

Booth: 1814

The theme for Nicole Miller’s Fall ’16 show was, to say the least, fitting for the impending polar vortex in NYC: nordic chic (“You can blame me for the weather,” Miller told us). Amid an ice sculpture and a chill-inducing fog-filled runway, models paraded along in a medley of fur coats and Scandinavian-inspired prints and fabrics that had us shivering in our seats. Highlights included long boho dresses—many with deep Vs and some bedazzled—’70sthrowback tassel necklaces, and separates, such as semisheer, boho-patterned tops and a fringe-lined skirt. #NMGoesNorth was certainly the appropriate show hashtag!

FA S H I O N W E E K D A I L Y. C O M

h i l f i g e r : g e t t y i m ag es ; m i l l e r : N e i l so n Ba r n a r d/g e t t y i m ag es

NICOLE MILLER


P RE SE NT ING FALL/WINT ER 2016

BOOTH # 6205 USA: Mona Kumar - 212-731-9418 - mona.k@rudsak.com Canada: Desi Liberopoulos - 514-464-6460 - desi.l@rudsak.com Andrew Gunn - 514-827-9004 - andrew.g@rudsak.com

RUDSAK.COM


runwayReport Booth: 1502

BCBG maxazria The performer was the muse for BCBG MAXAZRIA’s Fall/ Winter collection. Stevie Nicks would have had a field day with all the asym hems and bohemian dresses and skirts. Shiny Lurex, silver bra tops, and stripes paid homage to the late David Bowie, who also happened to be part of the soundtrack for this show. Slashed tights were the kind of thing that were de rigueur for ’80s hair bands, but this collection was anything but Mötley. The mishmash of influences turned out layers and layers of hits.

BEAUTY TREND alert!

Booth: 3021

zac posen

firstview

Princess Elizabeth of Toro, a Ugandan politician, lawyer, diplomat, and model, was Zac Posen’s inspiration for Fall. He also pushed his brand image in a new direction by incorporating more daywear, such as a bigger selection of suit jackets and dress pants in jewel tones, and informal evening wear. If this looked like a major departure for Posen, it was strategic. The liberty print theme that ran throughout the collection looked best in a strapless burgundy-andrust-hued wrap gown, but it’s those versatile all-black draped asymmetrical numbers that will likely be the best sellers.

FA S H I O N W E E K D A I L Y. C O M


Fall 2016 COTERIE : BOOTH 2114

22 PRINCE STREET NEW YORK, NY

daily_fall 2016.indd 2

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RAMYBROOK.COM

2/17/16 6:39 PM


fashionIntel Don’t be too headstrong—and never say never. “When I started I would

Booth: 1814

chic lessons

Nicole Miller opened her first store three decades ago and now has 20 boutiques across the country. The doyenne of American fashion and Coterie veteran is an authority on success and survival… BY NATASHA SILVA-JELLY

always say, I would never do this and that, I would never put a ruffle on a dress. But the way people dress changes, and you should, too.”

Beware the celebrity designer. “It’s a very weird time—many good designers are stuck in the backroom working behind a celebrity label. The public seems to want the celebrity, not the designer, especially in America. My advice to young designers is to have a clear goal, go for what you want, and don’t get stuck in a rut.”

Always aim for reinvention. “People dress more casually today. I’m a guilty party, sitting here in my ice-skating clothes. We now dress women for every aspect of their life—casual occasions, cocktail parties—and we make great jeans and separates.”

Embrace technology. “I love innovation, especially technological. I am always looking for cutting-edge fabrics and new materials. I studied at the haute couture school in Paris [French Federation of Fashion and Ready-to-Wear Couturiers and Fashion Designers], so I have a technical background. We do all our patterns and draping in-house, a skill I feel is being lost. These days, a lot of designs are being sent as a tech pack to Asia—you’re at the mercy of their patternmakers.” Runway shows should be magical. “My first one was for the Fall 1991 season, and we had Christy Turlington, Linda Evangelista, Naomi Campbell, Yasmin Le Bon, and Gail Elliott on the runway. The show was at Laura Belle, and was very ’60s mod, with lots of color blocking. We showed 58 pieces, and when it was over I was like, We have to do another one. Some shows today are too long—some have 80 or 100 looks. I’m already snoring at 36.”

Trust your instincts, and don’t be railroaded. “I’ve done 50 shows over 25 years, which is crazy. Every show is different and sometimes you look back and think, I love, love, love. Others, you say, What the hell was I thinking? We always work with stylists—some are great, and everything falls into place, and sometimes, you have to put your foot down.”

relationship—things start out wonderfully, and then sometimes, they dip. You need to keep things interesting for customers—do events, make sure your windows are very creative, ensure that your staff is happy and engaged. Fun experiences can now be created online, too. I’m reasonably tech savvy, but social media has created so much extra work—we now have someone doing Instagram and Pinterest full-time.”

Inspiration is everything.

ON THE RUNWAY Left: The original supermodels showcase Miller’s Fall 1991 season. Right: Looks from the current S/S16 collection. FA S H I O N W E E K D A I L Y. C O M

“I am inspired and invigorated by my staff. For my collections, I am often inspired by ancient cultures and strong warrior-like female characters. My customer is a good girl with a bit of a bad girl edge to her. For Fall, we’ve gone with a Nordic idea—I wanted everything to be snowy and icy. Maybe it’s the lack of winter around!” ß

firstview (3); getty images (1); courtesy

All retail goes through a three-year slumP. “It’s like in a romantic




Tel: 954.578.5687 Fax: 954.578.4431 info@iftheplanet.com www.PlanetByLaurenG.com

Booth 2843

SHOWROOMS CHICAGO  L.A.  DALLAS


Anatomie

showroomScoop IN THE MIX Parada-Fishman's (top) Agent R.E.D. International has a reputation for its well-curated offering of brands, including Anatomie (Booth 1832), XCVI (7208), Capote (7114), Velvet Heart (7214), and NÜ Denmark (7116).

RED alert

Capote

Agent R.E.D. International heads into its 14th year with a bright-eyed perspective, a new showroom, a reputation for unparalleled customer service and a unique portfolio of brands. Sportswear International named it a top showroom globally; here, founder Genie Parada-Fishman dishes on her continued quest to bring the industry a well-edited eclectic mix of brands.

FA S H I O N W E E K D A I L Y. C O M

Velvet Heart

bamboo fleece to avoid uproar from retailers! This season, she was inspired by her global romp, scouring the market for innovation in knits, textures, and fabrics, while staying true to the demand for softness. The eternal bestseller is the fur trim poncho. What trends are you seeing? The concept of trends themselves has changed. They don’t disappear each season; they stay and take a different shape. There’s been a tremendous shift toward casual dressing, but in a way that’s polished and sharp. Velvet Heart epitomizes casual dressing by offering the best shirtings on the market. They’ve established a reputation as the go-to resource for Tencels, rayon, and plaid under $100. They also offer fabulous dresses, soft pants, and jackets. And the shirtings trend… Karl Lagerfeld said, “If you ask me what I’d most like to have invented in fashion, I’d say the shirt. For me, the shirt is the basis of everything. Everything else comes after.” It's not a trend; it's a critical element of good style. What else are you noticing PROMOTION

about women’s style? Women are taking more risks and fashion is so accessible. Bloggers are the stars of today; they show girls how to mix colors and textures, like shades of denim. I love wearing a Velvet Heart medium-wash denim shirt with dark jeans and a blazer. You mentioned Velvet Heart offers dresses. I adore Velvet Heart denim dresses worn with opaque tights and boots, with a vest or cardigan over the look. For a long time, girls in Europe have layered pieces to make them season-less. The concept has now arrived Stateside. Any new brands this year? Our strategy is to keep consistency with our brands, but I always have an eye to newness. Anatomie, epitomizes the trend of versatile lifestyle fashion for the modern woman. She has a career, a child, she goes to the gym, and she travels the world. The same outfit components need to work for all of those. Kate and Shawn Boyer, brand founders, identified a niche in the market. Anatomie can

be credited as a leader in designer travel clothes. The Anatomie woman has a global perspective, traveling for work and leisure, and she wants quality garments that meet her needs. What makes Anatomie special? Picture Prada meets Lulu. It's all about essential staples. I can’t take off my Anatomie “Skyler." It's stretchy yet has structure, which makes you feel polished. The fabrics and product are Europeanmade, machine washable and wrinkle resistant. They are sleek and versatile and take her from day to night. It's accessible luxury at its best. ß

courtesy

We hear you recently moved your showroom. After 10 years in the same location, it was time to move to a space with new energy. We’re now located at 225 West 37th Street, on the ninth floor. I knew it was the right move when I saw the name of my neighbor, Second Life. It was a sign. How do you like the space? We love it! It’s a 5,500-square-foot loft with amazing light. And we love our neighbor, Mood Fabrics. It’s where Project Runway is filmed, so it’s a guarantee there will always be action and excitement. What is key to servicing your customers? Besides artisan coffees and teas and the occasional libation, we are known to go the extra mile by handdelivering bagels, lox, and schmears from Brooklyn. I want customers to have a memorable experience— after all fashion should be special, and most of all, not too serious! It's about more than just the product; it's about relationships and connecting with customers. What else are you excited about? Our product mix for the New Year. We currently represent Capote, Velvet Heart, XCVI, NÜ Denmark, Spanx, a product development division, and recently Anatomie. Let’s talk highlights. What’s your longestrunning success story? Capote has been a key brand in our assortment for eight years, and the brand has garnered a cult following for its incredible one-of-a-kind signature fabric, a special blend of bamboo and stretch with a fleece texture. It’s luxuriously soft, and you never want to take it off. It’s a chic way to be comfortable. Who is the Capote customer? If there’s a brand that’s for every woman, this is it! The secret is in the well-shaped silhouettes, the cozy fabrics, and the incredible faux fur trims. What’s new for Capote? Evelyn Riddle, creative director, has expanded her fabric offering, but she’ll always offer her signature


Real-world education means value-added employees. Berkeley College graduates enter the workforce with more than a typical classroom education. Programs developed with input from industry experts. Outstanding faculty. Access to top fashion industry resources. That’s what the Fashion Marketing and Management program at Berkeley College is all about. In fact, our time-tested approach to education is so effective that leading companies and organizations hire Berkeley grads year after year.

Call 800-446-5400 ext. BFF, visit BerkeleyCollege.edu or email info@BerkeleyCollege.edu

Find us @BerkeleyCollege • #BerkeleyCollege

Berkeley College reserves the right to add, discontinue, or modify its programs and policies at any time. Modifications subsequent to the original publication of this information may not be reflected here. For the most up-to-date information, please visit BerkeleyCollege.edu. For more information about Berkeley College graduation rates, the median debt of students who completed programs, and other important disclosures, please visit BerkeleyCollege.edu/disclosures.

“Through the Fashion Program at Berkeley College, I have met knowledgeable professors who emphasize the skills needed to succeed. I have also had opportunities to connect with industry professionals. Now, I am ready to chase my dreams.” Kaja Berg (left) Fashion Marketing and Management Student P4597-8.2014




TMRW at COTERIE THE JAVITS CENTER, NYC FEBRUARY 22.23.24 2016 Level 3 / Booth 5347



BOOTH #2826 WWW.NORMAKAMALI.COM

WHOLESALE@NORMAKAMALI.COM


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