The Daily Front Row

collect & discuss september 10, 2018

total

Cecilia Bรถnstrรถm paris jackson ashley graham gigi hadid hailey baldwin winnie harlow nicki minaj mario sorrenti stefano tonchi martha stewart and so many more!

love fest!

dish & fun

exclusive excessive

at the

fashion media awards

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ONE BR AND: A WORLD OF OIL-INFUSED BE AUT Y

ChicMoments

ALL-STAR EMCEE With an acerbic wit and an abundance of intelligence, the multitalented Darren Criss enchanted and regaled a crowd of fashion A-listers.

FA S H I O N W E E K D A I LY. C O M

A Night To remember “Welcome, everybody, to The Daily Front Row’s sixth-annual Fashion Media Awards,” said host Darren Criss, addressing a crowd of fashion’s finest on Thursday night at the Park Hyatt. “As I’ve said to many, many, many, many, many ex-girlfriends of mine, I can promise you it will be a pretty good time. And if it’s not, I can guarantee you that it will at least be short.” Such began an unforgettable, intimate evening that honored the most talented creatives in fashion media and toasted the imagemakers whose work is collected and discussed all over the world. photography BY ryan liu BAND OF INSIDERS (From left) Jon Kortajarena, Priyanka Chopra, Irina Shayk, Carine Roitfeld, Sebastian Faena, and Mario Sorrenti were among the guests.

FA S H I O N W E E K D A I LY. C O M

ChicMoments Jon Kortajarena Nicki Minaj

presenter

“…She’s a businesswoman, she wrote a book, she’s a designer…blah, blah, blah. I don’t personally care…

She’s the coolest bitch. You guys know that, right? Yeah. She’s changed our whole culture. Like, she actually has, and people are starting to respond, not because all of a sudden you guys became, like, good people…we look like America. I’m not skinny-shaming anyone, but I did fall asleep eating a bowl of pasta last night and it felt so good…. So, Ashley, she’s personally made me feel better about myself, my body. Her joy is infectious. Her sense of self, her fun…she just makes you excited to be you, and that’s something that she gives all of us, one Instagram story at a time.”

Ashley Graham

Evan Ross and Ashlee Simpson

fashion force

“I am so grateful now that season after season, the industry has become even more inclusive. My curves are not a trend, your skin color is not a trend, and your abilities are not a trend. Your culture is not a trend. A force can become a movement, but it requires action and strength from many people.

People like all of you. This movement starts in rooms like this and with decisionmakers like all of you.

So I urge all of you—editors, designers, photographers, creative directors—to think inclusively. To continue making historical firsts until the industry truly reflects the diverse world in which we live.

Thank you so much, and I really appreciate this. Woo!”

Gigi Hadid, Shanina Shaik, and Carine Roitfeld

Nadine Leopold

Karrueche Tran

Gigi Hadid

Nina Agdal

Heidy De la Rosa

Slick Woods

Devon Windsor Brad Kroenig with sons Jameson and Hudson

FA S H I O N W E E K D A I LY. C O M

getty images (14); Hannah turner-Harts (6); randi alegre (1)

Amy Schumer

Gigi Hadid presenter

Days and photos like this are why we do what we do. getty images (14); Hannah turner-Harts (6); randi alegre (1)

“When Stephen showed me a mock cover backstage at a show last season, my jaw hit the floor. It was my dream cover! But the days we spent shooting the cover story were greater than my wildest dreams. You can’t put into words the magic that you felt on-set when there is so much passion, excitement, drive, creativity, love, and energy from everyone for each other.... Days and photos like this are why we do what we do.”

Stephen Gan & mario sorrenti cover of the year, V magazine

“There were so many calls and e-mails going around for four months that led to one agent talking to my team at V actually saying, ‘I don’t think this shoot is ever going to happen. I think this shoot is jinxed.’ And that lead me to looking a bit sad and pensive…but then Gigi, being her typical self, looked over at me and just went, ‘Pressure is privilege.’ Those are Serena Williams’ words. That’s Gigi for you. Same today at 23 as when I first met her at 19.”

Danielle Bernstein

Ebonee Davis

Sophie and Charlotte Bickley

Devon Windsor, Shanina Shaik, Caroline Lowe, and Nadine Leopold

Tommy Hilfiger presenter

“I’ve known [Hailey] for many years. She started modeling for me when she started modeling, and she’s walked for us for several seasons and now has become a Tommy Hilfiger icon. And she has an impeccable face and incredible style all her own. She’s harnessed the power of social media to create a genuine connection with herself and millions of followers. It’s my honor to present this award to Hailey.”

Hailey Baldwin fashion media personality

“I’m really awkward when it comes to this kind of thing, so I’m going to keep it short and sweet.… It’s an honor to be in this room filled with so many amazing people and a lot of familiar faces. I would like to say a very special thank you to Tommy Hilfiger, who has supported me since the very, very beginning of my career and just believed in me and got behind me, which is hard to find in this industry.… I would say he’s the most loyal person I’ve ever had the pleasure of working with, so thank you Tommy, and thank you Dee, because Dee is awesome.… Everybody that I’ve ever worked with in this industry has had a part in me receiving this award, so thank you so much.”

FA S H I O N W E E K D A I LY. C O M

ChicMoments

Ashlee Simpson and Paris Jackson

Paris Jackson

Delilah Hamlin

presenter

“Over the past year, Cecilia has dedicated her efforts to celebrating and supporting women. The Girls Can Do Anything [campaign] has pledged hundreds of thousands of dollars in supporting new mothers through the Every Mother Counts charity, as well as equal opportunity for women in Uganda and Central Africa with the Women’s Global Empowerment Fund.... Cecilia chooses to act based on her principles to improve the lives of women.”

Cecilia Bönström fashion innovator

Nicki Minaj presenter

“I’m very excited to be presenting this award to a young queen in the making.… She’s created her own space in this industry without ever fitting the conventional mold and paving the way for women and men to break into the industry and fully embrace what makes them unique and beautiful...

Most important, she’s the definition of a true friend who will have your back when you need her the absolute most and show up to celebrate you like a true G.”

Winnie Harlow

breakthrough model of the year “I was repeatedly told that I could never make it in the industry, or that my look was a trend that would pass.

I was so close to giving up on modeling, but something told me not to give up. I decided that I would no longer let anyone tell me what I couldn’t do, except for me.... I’m lucky enough to work in an industry where you can create your own opportunities to make yourself thrive, one that’s slowly opening up to people of all genders, colors, sizes, and celebrating what makes them unique.”

FA S H I O N W E E K D A I LY. C O M

getty images (6); hannah turner-harts (6); caroline fiss (2)

“Life is full of fun moments and also challenging moments, and I feel this is a challenging moment, talking in front of these amazing people in this great room is harder than I expected.… It was so evident for me to say, ‘Of course girls can do anything,’ because I am born in Sweden and for us, that’s the natural thing.

But then I realized it’s not like that everywhere, and I hope that…we maybe plant the seed and that soon all women out there will be convinced that girls can do anything.”

Ashley Graham presenter

“From styling icons like Celine Dion to Ariana Grande to creating style icons like Zendaya, his self-made legacy as one of the greatest image architects will undoubtedly live on forever.... I especially admire him for pushing inclusion in the industry and making sure there is a seat at the table for creatives of color, as well as up-andcoming designers.”

Law Roach style curator

Brandon Maxwell

“I’m so nervous. I’ve dreamed about being in a room like this. I’m from the south side of Chicago, a little brown boy who grew up with big dreams and nothing else. And I just want to thank us, everyone in this room, for allowing people to be different and celebrating them and the more different you are the better you do.”

presenter

“I really had no reason to be in this industry at all. I should have never, ever, ever, ever succeeded. And I really wouldn’t have if it weren’t for him.... I love you intensely, and obviously, I think you’re a genius and I love you very much.”

Nicola Formichetti

Mariah Strongin

visionary

getty images (6); hannah turner-harts (6); caroline fiss (2)

“I’m so happy that [Brandon] is doing really well—I feel like a proud mom.… I’d like to thank my creative community around the world. I feel inspired by this community, and this is why I keep going—to find people like them and do amazing things together.”

Martha Stewart

Stefano Tonchi

“I’m so pleased to be here tonight. Many, many years ago, I came to the Osborne Apartments right here on 57th street to visit one of the many, many illustrious tenants who resided there. It was Leonard Bernstein…

Now, I go to the Osborne to visit another great conductor, an impresario, a composer. Not a musician, but an editor…. Stefano Tonchi can conduct a crowd like no one else.… His career has been jaw-droppingly fabulous. He has worked tirelessly for the best of the best in fashion, media, and art. He deserves this honor and then more. And by the way, I love his husband, I love his two gorgeous and intelligent daughters, and I love his apartment. Stefano Tonchi, everyone.”

“Thank you so much, Martha. You are an icon with a lifetime of achievements in your own right. And thank you to The Daily for this honor…. I’ve never been so excited about the future. I think there is still so much that I want to do with my career with W or in many other areas, as you have probably heard already. So let’s look at this as a midlife achievement, I think, and more will follow. Looking back, I believe our achievements are where we help others achieve their dreams and giving them a platform for their ideas and giving them the freedom to express themselves. So my big professional achievement is to see the ideas and the people I believe in be successful.”

presenter

lifetime achievement

FA S H I O N W E E K D A I LY. C O M

ChicMoments Carine Roitfeld presenter

“I understood that Irina would become a star because she has a beauty and a charm that fashion is obsessed by. For me, Irina represents everything I love—beauty inside and out. I love her pose, I adore her taste in men.… I think she’s a fantastic, devoted mom, and I believe she’s a faithful friend. She’s always been one to me. And finally, she’s incredibly generous because she’s always tries very graciously to understand my terrible Russian accent.”

Irina Shayk fashion icon

“I started my career when most models are in their twilight, at the ripe old age of 20. At almost 33, I find myself in the best place in my career. How can I explain this? Dreaming big, for one, hard work, love for what I do.… But the real gift, the fuel for my drive, is the belief all my teams have in me. Thank you Carine, Giampaolo Sgura, Luigi and Iango, Carlyne Cerf de Duzedle, Riccardo Tisci, Mert and Marcus, Steven Meisel, Mario Sorrenti, and my dear friend, my brother Ali, who is always there for me from the beginning, creating my outfits...and just being there for me. And for all the young girls out there, never stop believing in yourselves, working hard, and staying focused because that person, when you really need something, will come into your life and acknowledge your beauty, and help open the door that you thought could never be opened. And when you do open the door, you walk through it like the badass model that you are.”

Gigi Hadid and Hailey Baldwin

and for all the young girls out there, never stop believing in yourselves, working hard, and staying focused.

Taylor Hill “Elle is bold, provocative, inclusive, democratic, and innovative—all of the qualities in Nina herself. Nina is a pioneer, an innovator, and a woman I look up to.…

Having been originally from Colombia, she came to the United States to pursue her dream of working in fashion. Just one year ago, Nina returned to Elle, the largest fashion magazine in the world, as editor in chief.”

Nina Garcia

Sailor Brinkley-Cook

“I am so proud to be here today. I want to start out by acknowledging my team because this award is a reflection of all your incredible work. Next week will be my one-year [anniversary] as editor in chief at Elle, and it’s been a whirlwind of a year and really a year of firsts.... We’ve accomplished so much in such a short time, and we have so much more to do in the years to come.”

FA S H I O N W E E K D A I LY. C O M

GUTTER CREDITS t k

magazine of the year, Elle

hannah turner-harts (8); getty images (3); caroline fiss (1)

presenter

Priyanka Chopra presenter

“…In that unforgettable Bulgari image where you just even managed to make a fork of spaghetti look sexy… that is a talent!... I just knew when I saw that picture, I was like, I knew Jon Kortajarena is my hero. I want to be able to have that ability, that kind of talent and magnitude, and you do it with so much ease…. No matter where you go or who you are around, you’re always so friendly.… I think that’s what made us friends. I mean, yes, of course that made us friends, and a lot of tequila as well, but besides that, this is about you and not about those tequila nights.”

Jon Kortajarena male model of the year

“When I first started modeling, I felt so lost in this industry. If you can imagine it, my English then was even worse than it is now. I remember one day, after a shoot, telling my agent that the client was really touching my balls. What I was trying to say is that they were busting my balls… Joking aside, at the start of my career, a lot of people treated me like I was a stupid model rather than seeing the person that was in front of them…but my dream was to build a career and success the right way. By having a voice, having integrity, having empathy and respect for those around me. Not everybody understood that, but in 15 years, I have been lucky enough to find work with the world’s most talented, creative people.… Today, I still don’t know the difference between the words ‘vanity’ and ‘vanish,’ but I can hold my head up high and say that with the support and help of many, I have busted my balls to create a career with value, respect, and integrity.”

hannah turner-harts (8); getty images (3); caroline fiss (1)

GUTTER CREDITS t k

Nicki Minaj with FMA trophy boys Jameson and Hudson Kroenig

and that’s a wrap!

FA S H I O N W E E K D A I LY. C O M

ChicMoments

Cocktail Hour

The Eye Travels’ Samantha Angelo checking out the latest styles from Sunglass Hut.

Gigi Hadid

Before emcee Darren Criss kicked off the show, a coterie of models, editors, stylists, and influencers descended on the Park Hyatt to catch up and celebrate the start of a very chic week.

Martha Stewart tries out a Sunglass Hut look.

NEXT GEN! Darren Criss poses with a group of students and faculty from LIM College, which now offers a major in fashion media.

Devon Windsor enjoys a glass of Kim Crawford wine.

Law Roach and Ashley Graham

very special thanks TO‌ Zadig & Voltaire; LIM College; Sunglass Hut for a peek at its latest collections; and Kim Crawford and FIJI Water for libations.

FA S H I O N W E E K D A I LY. C O M

caroline fiss (9); hannah turner-harts (9)

Joy Corrigan

DJs Agathe and Wladimir

Evan Ross, Cecilia Bönström, and Ashlee Simpson

Jon Kortajarena and guest

Dana Tyne and Mariah Strongin

Jillian Mercado and Hart Denton Tobias Sorensen

After-

caroline fiss (9); hannah turner-harts (9)

PARTY After the show, honorees, presenters, and guests alike made their way to the Zadig & Voltaire after-party, where they enjoyed champagne, cocktails, and passed hors d’oeuvres late into the night, dancing and cutting loose to the soundtrack

by DJs Agathe and Wladimir.

Darren Criss and Eddie Roche

Peter Brant

Caleb Thill, Sophie Sumner, Rob McGarry, and John FitzSimons FA S H I O N W E E K D A I LY. C O M

Kendall Jenner and Bella Hadid Nicki Minaj

SCENE

icons party

Nicki/Cardi situation aside, the mood at Harper’s Bazaar ICONS party at the Plaza Hotel was ebullient. • Aww alert! For Brandon Maxwell, major mods and Brandon’s gorgeous gram decamped to the Classic Car Club and discovered Shake Shack burgers and a fully stocked bar upon arrival. “Why not? People are hungry—it’s 6 p.m.!” said Maxwell. Bless you! • Meanwhile at Monse, Nicki Minaj sat front-row, chatting with Cathy Horyn. Oh, to be seated directly behind them…!

Suki Waterhouse

EARD

OVERH

Abbey Lee Kershaw

ible.” as poss “As little Dundas, on —Peter oes to keep ed what h looking h is h air zing so ama

Joan Smalls

Winnie Harlow Troy Young, Sebastian Faena, and Carine Roitfeld

SERIOUS MUSINGS!

With JEREMY SCOTT

What’s your favorite Christina Aguilera song?

Probably “Dirrty,” but I do love “Genie in a Bottle.”

What was it like going through all those Polaroids?

It was interesting, because it’s stuff I lived, and believed, and loved. It’s stuff that I’ve never shared with people publicly, so even sharing it with people on Instagram was a vulnerable moment to me. I was doing gender-bending, very avant-garde, gender-neutrality things a long time ago, before it became part of pop culture. It’s great that it is now! So that’s why I wanted to look back and share it, and become my own metamuse. Be inspired by things that I did and love, that I still think are right-on.

Christina Aguilera

Cardi B

Kaia Gerber and Gigi Hadid

shoe of the daily OVERHEARD “I don’t know a Christina Aguilera song. Damn, wow!”

—Slick Woods

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PROMOTION

PROFESSIONAL DEVELOPMENT! With Phillip Picardi

Why did you make the move to Out mag?

There’s a myriad of reasons, but the one I’m most comfortable saying is that Out is a legacy brand. It’s like Vogue for the gay community. It has a lot of opportunities to grow and be really exciting. It felt like everything aligned to this moment.

What are you doing before you start at Out in December?

I’m hoping to identify my successor at Teen Vogue with Anna [Wintour]. I’m excited about announcing that. I’m still working on planning the Teen Vogue summit and making sure everything is buttoned up.

Thoughts on the show?

I’m emotional. I love that Brandon brings out his whole team with him at the end, I love that he loves the models so much, and I love his take on Texas glamour. It was amazing to see patriotic Americana from a gay designer!

brandon maxwell

A wink in the crowd: Daily fave Grace Elizabeth said bonjour backstage.

TEXAS TALK!

f i r s t v i e w ( 6 ) ; g e t t y i m a g e s ( 3 ) ; c a r o l i n e f i s s ( 2 ) ; pat r i c k m c m u l l a n . c o m ( 3 ) ; b fa . c o m ( 1 ) ; s h u t t e r s to c k ( 6 ) ; a l l ot h e r s c o u r t e s y

With Brandon Maxwell

This show was an homage to your Texan roots…

I had such a blast. Our design team moved to the desert to Marfa, Texas, to make this. There was such freedom creating under the stars. This is my three-year anniversary, if that’s even a thing. It’s a thing in my mind because I’ve had a lot of growth in my mind, and I’m proud of that. After three years, I’m more comfortable with who I am. When you live your life in front of people or your work is in front of people, you want to make sure you’re telling the truth. I’ve tried to do that.

Why did you ask the models to smile?

I didn’t ask the models to smile. The majority of them are in my show because we’re friends.

Post-show plans?

My family is here for a few days, and then my fiancé and I are going away for two weeks without a cell phone!

Maxwell with his grandparents

MAN MOMENT! With Fernando Garcia and Laura Kim

Loved the menswear!

Fernando: We did not think we were going to have half boy/half girl looks walking down the runway a few weeks ago. It was all very organic.

Are the looks gender-fluid?

Laura: Not everything.

Nicki Minaj managed to get here on time!

Fernando: I called her and told her she needed to be on time. It’s not good when everyone else is on time and she isn’t.

Laura: We all look at Fernando, and say, “Where’s Nicki?”

Fernando: I get the heat!

Iman and Stephen Gan Nicki Minaj

MONSE Paris Hilton

Paris is burning With Paris Hilton

Were you in Ibiza all summer?

Yes, I was there for three months, and I just got back from Burning Man a few days ago. I’ve been Whoopi Goldberg touring around Europe. I’ve been everywhere.

What was it like for you to disconnect during Burning Man? I didn’t have a phone the whole time, because I lost it. Everyone had service, but I lost both of my phones while I was unpacking my 30 suitcases. It got lost under some tutus. I had no phone until I repacked and found it. It was nice to Laura Kim, Eve Hewson, Rainey Qualley, disconnect, but hard. and Fernando Garcia

ALL EYES ON SUNGLASS HUT! These Michael Kors beauties have a distinctly retro vibe, which makes them a perfect choice with the season’s wide-leg pants, shirtdresses, and bold patterns. Show us how you rock them by tagging @sunglasshut #houseofsun $139, sunglasshut.com PROMOTION FA S H I O N W E E K D A I L Y. C O M

Christian Siriano and superfans at his show!

Each seat at Siriano’s show had information about Cynthia Nixon’s run for governor of New York.

Soo Joo Park

Kaia Gerber

LONGCHAMP Jenny Cipoletti

Jean Cassegrain and Kate Moss

Brandusa Niro

Editor in Chief, CEO Deputy Editor Eddie Roche

SCENE

Kendall Jenner

Christian Siriano drew critics, chicsters, and Cynthia Nixon to his show at Gotham Hall. Adorable alert: Coco Rocha brought her daughter! • Milly showed at Spring Studios.

• Also, lots happening at Spring Studios today! First up: Fern Mallis, Stan Herman, and Ivan Bart will discuss “A Fashion Week Journey: How It All Began” as part of NYFW The Shows x Spring’s “The Talks” series. Doors open at 3 p.m., and conversation begins at 3:15! Later, at 6:45 p.m., the cast of E!’s hit show Model Squad will chat about the series with Carly Cushnie, and screen a new episode. • Longchamp’s killer debut at NYFW included major models, incredible clothes, and yes, a Kate Moss spotting.

“Good Girl Gone Rad T-shirt, ripped jeans, no shoes.

Classic shipping uniform.”

Executive Editor Ashley Baker “An amazing new hemp T-shirt from Jungmaven— thanks for the rec, Jessie Randall!”

Managing Editor Tangie Silva Creative Director Dean Quigley Contributing Editor Alexandra Ilyashov Digital Director Charles Manning Fashion News Editor Aria Darcella

Contributing Art Directors Teresa Platt, John Sheppard

“Jeans that must have shrunk in the wash.”

Contributing Photographer Giorgio Niro Contributing Photo Editor Hannah Turner-Harts Contributing Copy Editor Joseph Manghise Imaging Specialists George Maier, Neal Clayton

BRIGHT IDEAS!

Dan Ragone

With Michelle Smith

your daily alber!

What are you wearing today?

President & Chief Revenue Officer

Love all the neon! What’s the scoop on the collection?

The collection is called “Metamorphosis,” and it’s about a new phase in one’s life—moving forward and taking flight.

It feels like a spin-off of Fall’s Pride collection…

The neon is an evolution of that!

Any hiccups today?

I showed up in cut-offs and high tops, and they almost didn’t let me in to my own show. [Laughs] Any post-show plans?

I’m going to have some champagne with some girlfriends!

And then I have to figure out an escape plan!

Fashion Publishing Director Monica Forman

milly

Luxury Account Director Betsy Jones Advertising & Sponsorship Director Francine Wong

“A.L.C. longsleeved silk top in toffee, bring on the fall colors!”

Digital Operations Director Daniel Chivu

ON THE TRAIL!

Manufacturing Operations Michael Esposito Amy Taylor

With Cynthia Nixon

PROMOTION

“The show was amazing. I think I found something that I want to wear for my Netflix special!”

—Tiffany Haddish, at Christian Siriano PROMOTION

standout EYES

At Kith’s Spring/Summer 2019 show, makeup artist Grace Lee for Maybelline New York used Eyestudio Lasting Drama Waterproof Gel Pencil Eyeliner to create a “negative-space winged eye,” which she paired with the perfect nude lip and finished with a defined statement brow—it's the trend that's still going strong!

PRO TIP: Ensure a crisp edge by holding a tissue along the eye’s outer corner while drawing the wing.

BEAUTY MUST: MAYBELLINE NEW YORK Brow Precise Micro Eyebrow Pencil, $7.99; available at maybelline.com

PROMOTION

To advertise, call (646) 768-8102 Or e-mail: advertising@dailyfrontrow.com The Daily Front Row is a Daily Front Row Inc. publication. Copyright 2018. All rights reserved.

Reproduction without permission is strictly prohibited.

Requests for reprints must be submitted in writing to: The Daily, Attn: Tangie Silva, 810 Seventh Avenue, Ste. 400A, New York, NY 10019

On the coverS: Left: (Clockwise from top) Jon Kortajarena, Priyanka Chopra, and Irina Shayk; Ashley Graham; Martha Stewart and Stefano Tonchi; Nicki Minaj and Winnie Harlow; Mario Sorrenti, Gigi Hadid, and Stephen Gan, photographed at the 2018 Fashion Media Awards by Dia Dipasupil/Getty Images (3) and Hannah TurnerHarts (2). Right: Cecilia Bönström and Paris Jackson photographed at the 2018 Fashion Media Awards by patrickmcmullan.com

GUTTER CREDITS tk

It’s officially that time in the week when you’re hauling around invites, swag, perhaps a change of shoes. Keep yourself organized with the Maya pouch set from the Alber Elbaz x LeSportsac collection! $65, lesportsac.com, #nowornever, #lesportsac

How are you holding up?

I’m doing good. I try to get six or seven hours of sleep, max. It makes a big difference. I try to eat well and drink a lot of water.

On to the important things—how are you dealing with picking out clothes to wear every day on the campaign trail?

Some days are better than others.

What was your reaction when you saw a model walk down the runway with a shirt supporting you as governor?

That was an incredible moment, but I was so dazzled by the entire show and the artistry.

getty images (5); shutterstock (5); greg kessler (4); sara kerens (2); leandro j u s t e n ( 1 ) ; pat r i c k m c m u l l a n . c o m ( 1 ) ; a l l ot h e r s c o u r t e s y

OVERHEARD

S:10.25”

S:13”

OFFICIAL MAKEUP SPONSOR OF NEW YORK FASHION WEEK ©2018 Maybelline LLC.

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1/19/18 9:13 AM

P R O M OT I O N

supima design competition

gett y i m a ges

GUTTER CREDITS tk

+ the next generation of chic

FA S H I O N W E E K D A I LY. C O M

the supima design competition

F

fashion institute of technology

P R O M OT I O N

GUTTER CREDITS tk

P R O M OT I O N

gett y i m a ges

When she was 5 years old, her mother bought her 10 Barbie dolls and Lili Shi began making dresses for them. This continued throughout her childhood. She later enrolled in the Fashion Institute of Technology, earning her BFA in fashion design–fine arts, art history.

Shi’s theme for her Supima Design Competition collection was “Inter-Connection.” It was inspired by Daoism’s philosophy: Dao begets one, one begets two, two begets three, three begets all things.

or the 11th year of the Supima Design Competition, Supima has partnered with America’s leading design schools: Academy of Art University, Fashion Institute of Design and Merchandising, Fashion Institute of Technology, Kent State University, Parsons School of Design, Rhode Island School of Design, and Savannah College of Art and Design. Each school nominated one of its top graduating seniors as a finalist for the Supima Design Competition.

In May 2018, each of today’s seven designers was assigned a faculty mentor, provided fabric from Supima’s most prestigious brand partners—Albini, Brooks Brothers, Colorich, Nice Dyeing, Olah Inc., Olimpias, Rainbow, and Uniqlo—and asked to create capsule collections of women’s eveningwear that highlighted the unique characteristics of Supima cotton.

The Supima Design Competition required each designer to rethink familiar fabric conventions: the woven fabrications customarily used as high-end shirting; the fine jersey that goes into luxury tops and lingerie; and the sturdy denims, corduroys, and twills that make up premium jeans and sportswear.

Designs were judged on originality, execution, and ability to showcase Supima, America’s luxury cotton.

FA S H I O N W E E K D A I LY. C O M

THIS YEAR’S WINNER LILI SHI

the one Lili Shi takes to the runway as the winner for the 2018 season.

the judges tyler mccall fashionista

fern malls author & founder of fashion week

rajni jacques teen vogue & allure

bibhu mohapatra designer mentor

faith cummings teen vogue avril graham harper’s bazaar

host june E s ambro

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gett y i m a ges

ruthie friedlander instyle

hassan pierre maison de mode

tracey greenstein wwd carmen lilly stylist

BUXTON MIDYETTE Supima

aria darcella the daily front row

name hilary milnes tktktk glossy.co

P R O M OT I O N

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designers BRYN louriÉ rhode island school of design

PAULA AMARAL

ACADEMY OF ART UNIVERSITY

GENEVIEVE lake

JESSICA CHANG

fashion institute of design and merchandising

SAVANNAH COLLEGE OF ART and DESIGN

The Sponsors olah inc.

Find out more: allaboutsupima.com/design-competition FA S H I O N W E E K D A I LY. C O M

P R O M OT I O N

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KENT STATE UNIVERSITY

JESSICA RUBINSTEIN gett y i m a ges ( 1 0 ) ; m a tt h e w c a r a se l l a ( 2 )

ALANNA lizun

parsons School of Design

runwayReport

monse

The designers whose ethos is all about deconstructing menswear have introduced— you guessed it!—menswear!

It, too, reflected their triedand-true tropes of nautical stripes, asymmetric shirting, and loose, flyaway silhouettes.

BEAUTY trend alert

fresh face Erin Parsons for MAYBELLINE NEW YORK

new look tory burch

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f irst v ie w ( 2 0 )

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Inspired by her glam, globetrotting parents, Burch looked to their summer cruises in Europe to create a richly layered, detailed collection that will travel nicely to Cap Ferrat, Newport, Santa Barbara, and Montauk.

jeremy scott

Power, riot, sex—Scott has once again captured the mood du moment. It’s impossible to resist the Polaroid print, featuring selfportraits of the designer in his salad days. Consider it a collector’s item!

cushnie Carly Cushnie used her solo debut to show off her ever-expanding skill set, offsetting the brand’s usual body-con dresses with chain fringe, sophisticated prints, and knit dresses.

BEAUTY trend alert

f irst v ie w ( 2 0 )

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crimson lip Grace Lee for MAYBELLINE NEW YORK

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RUNWAYReport

brandon maxwell

Don’t mess with Texas! Maxwell nodded to his home state with a colorful parade of very ’19 looks that played with the notion of power dressing. Perfect-fit pants, shapely tees, and satin short-shorts? Yes, please!

NEW LOOK

Fringe benefits! Sophie Delafontaine referenced iconic It girl style by using patchwork suedes, Western-inspired jackets, micro minis, and gladiator sandals. All are destined to be embraced by today’s most stylish—like Kate Moss, who was sitting front row.

FA S H I O N W E E K D A I LY. C O M

firstview (20)

longchamp

nicole miller

Need a new jacket? Nicole Miller has some pretty killer ones for stylish types of all persuasions.

Her graphic, faintly nostalgic take on Spring resulted in an extremely strong collection that will resonate with editors, influencers, and retailers alike. Brava!

pyer moss

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In the Weeksville neighborhood of Brooklyn, Kerby JeanRaymond unveiled an exuberant and accomplished collection that included a FUBU capsule and prints derived from specially commissioned paintings

by Derrick Adams.

FA S H I O N W E E K D A I LY. C O M

NEXTGen

Nicolai Marciano, son of Guess co-founder Paul Marciano, has joined the family business as head of Brand Partnerships & Specialty Marketing, as well as the mastermind behind Guess Jeans USA. He explains his big plans!

BY ARIA DARCELLA

What’s your earliest memory of the company?

When I was a kid, Guess would hold these district manager meetings, where they’d talk about the brand and what was going on, and I would always go!

What was it like for you to grow up in the midst of Guess?

In middle school, I was really into skateboarding. As I started shopping for myself, I was like, “All I want to wear is skate brands!” But then as I got older, I started to know a little bit more about Guess, and I started interning there when I was 17. That’s when I began to go into the archives, which gave me a whole new understanding of the brand.

Did you always plan to join the family business?

I went back and forth. I always knew I wanted to work with my dad, but it kind of all fell into place in high school. I wanted to do my own clothing thing, so I FA S H I O N W E E K D A I LY. C O M

started making some samples [in downtown L.A.], and then at one point, I realized, “This is a super complicated business. I need to understand this before I make something.” That’s when I started working in production and product development, understanding how to manufacture. After two or three years of that, I moved into more of a creative role.

What’s the concept behind Guess Jeans USA? Guess Jeans USA evolved from a project we did with A$AP Rocky. It was a breath of fresh air and looked back to what Guess was about in the ’80s and ’90s. The new generation thinks of Guess as a huge commercial brand with a store on Fifth Avenue. But what Guess was then is so similar to what this younger demographic is into today. All the kids that line up for Yeezy and Supreme and stuff like that now? That’s what the generation of the ’80s and ’90s did with Guess, Nautica, Polo,

Jordans, and all that stuff. Basically the whole [Guess Jeans USA] program is derived from the archives—the clothing archive, the graphic archive, and the photo archive. We have every negative and every picture shot for Guess advertising, so whenever it comes to doing a collection with a different brand or a different person, that’s where we go into those assets, and we see what makes the most sense.

What are some of the greatest Guess hits of the ’80s and ’90s?

We brought stonewash to L.A. We created the first Marilyn three-zip jean. At the time, denim was ridged.

You couldn’t put your foot through a skinny jean.

When we put the zipper on it, it was a breakthrough.

That’s what the program’s also about—the product, the innovation, and the original design from Guess, because we were always pushing the limits.

p o rt r a i t: z a n e g a n ; a l l ot h e r s co u rt e sy

JEAN-EOLOGY

p o rt r a i t: z a n e g a n ; a l l ot h e r s co u rt e sy

BRIGHT IDEA Logo tees and saturated denim jackets are key components of the Guess Jeans USA brand.

What was it like working with A$AP Rocky?

He had a really great perspective of how he wanted to communicate. He grew up in Harlem, and Guess was a really special brand to him at the time. He’s very involved. He’s one of the few people who is checking the fabrics, the Pantone colors, the threads—all the details, from the product side to the marketing, imagery, and casting.

How do you balance the heritage of the brand with pushing it forward?

A lot of these designs are timeless, it’s just about how you bring them back. The archive is so deep, in terms of how much is in there. We have all the creative stock in the world—how do we rerelease it back into the market in a well-told story?

How have your followers been responding to it?

Really well. We’ve built a pretty good community. We

have a separate Instagram (@guessjeans) with 75,000 followers now. It comes down to the value proposition— we make all of this in L.A. at a price point that is really affordable. We always feel that it’s important to never price out our customers.

What was the concept for the farmer’s market pop-up in L.A. last May? We threw a real farmer’s market in the parking lot of Guess headquarters in L.A. Over two days, we had 5,000 people there. There were live performances, as well as a presence by a lot of other brands we collaborated with. All the products exclusively dropped in L.A. No one knew it would be a global tour at the time. Then after we announced it, we took the concept to Paris, London, Tokyo, Melbourne, and Perth.

Next, we went to Miami, New York, Toronto, and then Mexico City.

Were there always plans to take the show on the road?

Yes, but we wanted to focus on the big L.A. moment first. When we announced the global tour, a lot of people were angry, thinking it was only going to be in L.A. There were actually a few people who told us that they flew out for the event from Florida or Missouri.

When we announced the international part of it, it got a really good response. The most surprising was in Australia. I think we had 430 people in line for the pop-up. Some showed up two days in advance, camping out with chairs. That’s the first time we’ve ever done anything in Australia, so that was a big eye-opener for us.

What’s it been like going to see all these cities, and meeting all these people?

It’s amazing. It’s the same community in all these different cities, and it’s interesting to see how they all style themselves and do their thing.

What other projects do you have in the pipeline?

A Fall collection, a capsule that’s coming in October, and then we have a big launch of something that’s going to premiere at ComplexCon in L.A. in November.

What should we expect from the Guess Jeans USA Fall collection?

There will be an element with Darren Romanelli and his company, ALM—A Love Movement—which does all these hand-done patches. The inspiration is very outdoorsy, camping. That will be launching in L.A. at the end of September with a pop-up installation. None of this goes into the Guess stores. All of it goes into high-end specialty boutiques and our own online site.

How do you feel about cut-off jeans?

I’m not a fan.

FA S H I O N W E E K D A I LY. C O M

americanClassic MASTER OF ART Icon Ms. Lauryn Hill collaborated with Woolrich on a limited-edition capsule collection.

Haute Heritage Heritage brand Woolrich’s signature checked wool shirts and top-notch outerwear have existed for more than 200 years—durable, timeless pieces to wear forever and pass down to future generations. Recently, the brand has modernized while honoring its roots, creating a new outerwear collection with an “American Soul”– themed campaign fronted by the legendary Ms. Lauryn Hill (who also performed at the brand’s NYFW bash).

Woolrich’s creative director Andrea Canè explains all.

How has Woolrich changed in recent years?

We decided to work on branding a different way.

Until 2016, before we did a merger with an American company, we had licensing deals, and the brand was a little different. After we merged, we saw it was a very complicated portfolio: There was a European line, a Japanese line, and more than a couple of licenses in the U.S. We started to clean up everything, and we ended up with two lines. One is a contemporary line, and the other is a new outerwear line. For Fall ’19, we’ll also have an outerwear line in collaboration with our Japanese shareholder, Goldwin, which works with brands like The North Face. We want to be a global brand. To be a global brand, you cannot have different positioning around the world. You need to have one message that’s very clear. Then we started to think about how to express again that we are American because, in a sense, we are American: The company has been here for 200 years.

FA S H I O N W E E K D A I LY. C O M

How’d you go about communicating that to the world?

We decided to collaborate with Black Frame; I worked with [Black Frame founder] Brian Phillips 20 years ago, so I started to discuss how we could be seen again, how we could express the soul of America.

So we invented American Soul to describe what we’re interested in developing for the future as a communication strategy. Brian said the easiest way to start is with the real soul: music.

Why did Woolrich decide to join forces with Ms. Lauryn Hill?

She represents a kind of modern authenticity very well; it’s the same message we have on our product side.

We wanted to do something a little different from what we’ve done in the past. She’s an icon, and our brand is an iconic brand. And for people who see America from the outside, something that’s always been very important and American: the diversity of different

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BY ARIA DARCELLA

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communities, and the possibility to express yourself in a way that’s quite rare in other parts of the world. The point is not to become vintage, but to remain on the market with a new soul. We felt the 20th-anniversary of [her album] The Miseducation of Lauryn Hill was the perfect fit; [Hill] is so political, and she has a different attitude with her music, which was interesting for us.

She invented a type of hip-hop that at that time, 20 years ago, was rare. Woolrich is an iconic product that needs to be modernized, and she was a bridge for us.

What was the design process like with Ms. Hill?

We gave her total freedom—she wanted more oversize garments. She’s a strong lady, Ms. Lauryn Hill! I showed her a couple of iconic pieces, like a black coat, and parkas, and she did her own interpretations. She cut two coats in the middle and put them together, and added embroidery and prints. She wanted to work with a men’s parka and embellish it.

Tell us more about the campaign. Why did you want to work with stylist Mel Ottenberg?

Mel loves heritage products, especially with an Americana kind of statement. He loves red and black, and he has soul; we wanted to work with people who have soul. Mel has also worked with many important music industry people, so he knows how to treat people; you have to handle them with care.

Another important component of the team was the photographer: Jack Davison is young, and has a lot of precision in his pictures. He shoots photos that are simple and strong.

How would you describe Woolrich’s design DNA? We are functional, iconic, and simple in design. We invented the red and black check in 1850. It was invented by John Rich when he came [to America] in the 1800s; he took that from an old pattern of an English clan from the 1700s. He changed it and Americanized the check. They started to manufacture for the lumberjack industry, because they needed to be visible in nature. It’s trademarked, and even been shown at MoMA. Flannel is interesting because people really use it; it’s a garment that is recognizable. The other [products] have lost a little bit of identity, so we needed to build that.

Any other musicians you’d want to partner with?

Not now. The intent is not [for the brand] to be related to music. Music is an aspect of the soul of America that was easy as a starting point. Then we have a lot of other issues we want to cover, that we’re working on. In the Spring/Summer campaign, you’re going to understand a little better that the diversity of our approach to American soul is not only related to music.

Tell us about the forthcoming NYC store!

We developed the last formal store format with Wonderwall, a Japanese design firm. What we’re going to develop in New York is something different, because I feel New York has become our hub for changing, on a global scale. I see in the retail business that it’s about experiences, for sure. For us, the experiences have to be close to the brand’s outdoors essence; that will be in the New York store as well, but the philosophy and concept is going to be a little different. Everything is

moving so fast, so even a retailer has to think about temporary, compared to the old way of doing a huge store as a big investment. That is not really what is happening, because of real estate and many other things. So the idea is to have a concept that could travel the world, and we want to develop the concept here in New York. Let’s say it’s a pop-up shop, with a long-term lease!

In the age of online shopping, why do you think it’s important to have a brick-and-mortar experience for customers?

Maybe because I’m an old-school guy. [Laughs] No, I think the Internet is a fantastic tool, to do volume, but there is also a quality side, a sense of well-being. We’ve trained [store employees] to tell the Woolrich story, the emotional connection, and the technical side, in a more appropriate way.

You’ve been with the brand since 1985—how has it evolved?

At the beginning, it was a real outdoor company.

Then, it became lifestyle- and outdoor-oriented. We needed something more solid and strong, so the point was to go back to what people recognize in Woolrich: the performance side…our outerwear is also performancewear. Last year in Milan, we created this experience called “Extreme Room,” which was -20° Celsius; you could test the product to see how it competes in terms of technical features. We are modernizing iconic pieces like the parka, but they still have to perform. This is the message behind the company. For the 100th anniversary of Woolrich, a book was made, and there is a sentence I’ve looked at many, many times: “We do garments with a purpose.”

I think this is an important message we have to keep.

The point is not to become vintage, but to remain on the market with a new soul.

FA S H I O N W E E K D A I LY. C O M

designStar

Rob

Report Rob Vargas had daunting shoes to fill when he nabbed the design director spot at GQ this spring. His predecessor, the legendary Fred Woodward, spent more than 15 years at the Condé glossy. Vargas has been subtly reenvisioning how a men’s mag can, and should, look in 2018—and boy, is it brilliant.

Give us your backstory—how did you end up at GQ? When I first became interested in magazines, fashion titles in particular were a big draw for me. My first job was in the art department at Details. After that, I followed opportunities that led me to different places, and I ended up at Bloomberg Businessweek. I really loved it. We were able to be creative within the context, but it had certain constraints. The subject matter was CEOs, bankers, hedge funders, start-ups founders. The opportunity to work for GQ was a chance to go back to where I started, to why I was originally interested in magazines.

What was your creative MO at Businessweek?

The magazine’s founding creative director, Richard Turley, was there when I started as an art director. He began developing a visual language to address drier content: very experimental with design, very loud with the typography, very loose with the photography. I’d see other magazines investing so much money and time into producing meticulous, beautiful imagery.

There are other rules at other magazines, where you can’t do certain things with the image: You can’t crop, put type over it, it can only run at a certain scale.

But we were shooting from the hip; we were a little less precious. [Our layouts] weren’t the results of highly produced, polished shoots! We were basically designing with very few goals. The opportunity to do that doesn’t happen often, if at all. After Richard left, I inherited his role, and I wanted to preserve that spirit of experimentation and creativity.

FA S H I O N W E E K D A I LY. C O M

It was indeed a brilliant era of Businessweek.

What shifted?

Eventually, there were some changes in management and they felt that perhaps the aesthetic went too far, or maybe it wasn’t completely understood by the magazine’s core audience. The design community definitely appreciated what we were doing, but there isn’t a ton of overlap between the design community and the finance industry. We shifted to a more refined look, which I think has been working well. But it was purposeful—at a certain point, we had to pull back.

Were you bummed that the higher-ups toned things down?

I definitely was a little bit. Not all changes are immediately greeted with utter enthusiasm. But you always have to think of change as an opportunity to do something different, in a great way; I was lucky to have a staff that felt the same way. This happened a couple years ago, shortly after the election, and

definitely all playfulness and irreverence we had pre2017 shifted into a different type of mood, especially in the news cycle, so the timing [for a redesign] was pretty good. At a certain point, you start to feel a little self-conscious if you’re cracking jokes with the news when the world is falling apart. A more serious tone definitely felt appropriate on a conceptual level. It was an opportunity to do our version of a clean, elegant design.

Any favorite covers you designed at Businessweek?

There were so many! The philosophy a lot of times was, “Let’s just do whatever the dumbest idea is.” And it always ended up being kind of hilarious. For [a cover story about] the bear market, we put literally, like, 50 bears on the cover, with no text on it, and there was one bear that had his paw up, and on his paw was the article’s page number. That was pretty insane. Any sort of newsstand or magazine expert will tell you that running a cover full of bears with zero cover lines is

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BY ALEXANDRA ILYASHOV

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probably the worst thing you could possibly do, which is probably why I loved it so much.

Did you gain a mini-MBA during your tenure there?

Weirdly, no. Obviously, I read a lot of the stories we had to think of [layout] ideas for, and I learned a ton. Stories that connected with me crossed the line between business and personal interest—pretty heart-wrenching pieces about how certain industries affect people around the world. Businessweek was one of the few places to get that type of content. But in terms of the nuts-and-bolts, stock market–type of content we also ran? I managed to absorb none of that, somehow. After eight years, I could not tell you how to invest anything.

Do you miss the bountiful snack selection at Bloomberg HQ? It’s pretty epic.

How can you not? It’s like Willy Wonka on the sixth floor there. But you know, I’ve weaned myself off.

The cafeteria’s not too shabby at Condé, either.

What was it like when you arrived at GQ? As a designer, inheriting Fred Woodward’s job is probably the most terrible thing ever, because the expectation is sky-high! To me, there will be no better magazine designer, ever. So I had to force myself to ignore [my predecessor] in order to get through my first two months here. [EIC] Jim Nelson, [creative director] Will Welch, and I discussed: How do we take tried-and-true GQ formulas and evolve them? GQ has had a distinct identity for the past decade, at least, but, in a similar way to Businessweek, there are now conversations around masculinity and vulnerabilities.

How does a magazine like GQ—which, in cliché, is jumping, smiling men in suits—evolve that aesthetic to respond to a changing culture?

Did you hit up Fred for any advice?

No! I was honestly so intimidated by the guy. I met him once, and he was the nicest person to me, ever. But I still feel so unworthy! My personal hope is that he’s on an island somewhere vacationing and is not even aware I’m here, because I would feel kind of bad if he did.

What’s your favorite GQ cover you’ve designed to date?

Our June Comedy Issue cover, with Sarah Silverman, Kate McKinnon, and Issa Rae, was probably the most difficult to pull off. It was a work-intensive process, but I have a lot of good memories of working on it.

A) It’s hard to get three people in a room; and B) if you can get three of them in a room, it’s still hard to Photoshop that together in a believable way; and C) it’s hard to Photoshop in a believable way, but then to reverse-Photoshop on top of it. So the photo director at the time, Michael Allin, and I went through a bunch of selects to marry the right images, and then we played Photoshop tennis. He would give me a file with five arms and three legs; I’d take an arm away and add another leg, turn the leg and something another way, pass it back to him. We were going back and forth to make sure we created a funny cover, not a terrifying cover. Certain versions were definitely insane-looking.

Any others you really love?

I think the Kylie [Jenner] and Travis [Scott] cover was strong in its own way; it’s so clean and stark. I just loved that we were able to not run a lot of type on that. I’m most excited to create imagery that feels surprising.

Coming from a designer, it’s a weird thing to say, but I’m always a fan of a cover without a lot of type. When an image is really strong, you don’t need to say a lot.

I hope we can keep pushing how we represent men at GQ. We’re already beginning to touch upon that. The James Harden cover from May, the first cover I worked on when I got here, presented a basketball star in head-to-toe florals, with a floral backdrop. You never would’ve seen that a few years ago.

Before Businessweek, you worked at T and The New York Times Magazine…

I learned how to do classically beautiful design, and they have insanely high standards. I would have to spend hours on things that, at another magazine, you don’t consider for longer than 15 minutes. I learned a level of discipline I hadn’t been exposed to previously. In the end, that isn’t necessarily the environment I personally thrive in, but it was incredible to be exposed to it.

You’re also an alum of New York mag.

It was also very intense. It was my second job, and my first experience at a weekly. In a lot of ways, it prepared me for Businessweek. When I got to New York,

GQ’S NEW LOOK Vargas’s handiwork, as seen on the covers of some recent issues.

it’s a weird thing to say, but i’m always a fan of a cover without a lot of type. when an image is really strong, you don’t need to say a lot.

I wondered, “How do they produce this much quality content in a week?” I just did not understand how it happened. Basically, nobody ever stopped working.

That was my experience as well. The first time I ever worked for 24 hours straight was at New York, on a four- or six-page infographic that was particularly detailed. Yeah, it was super intense, but I loved it there!

I loved the people, and I’ve always loved the content.

Do you ever get the design equivalent of writer’s block?

Oh, for sure! If I’m stuck on something, I just bring it to the group; I really got used to a level of collaboration at Businessweek, and I’ve tried to bring that over to GQ. Hierarchy isn’t really important to me. I’m always asking for my art colleagues’ opinions, and offering my opinions, so it’s a two-way conversation. Or I’ll go on Instagram—it’s what Tumblr used to be for designers. I basically just go into holes, bookmarking photographers. I’ll do short but intense spurts in an Uber, on the train, walking to grab a salad.… Once I get to the office, there just isn’t time to poke around.

What would you be doing career-wise if you weren’t designing?

Oh man, I would definitely be in Miami, in the hospitality business. Possibly working for Ian Schrager.

FA S H I O N W E E K D A I LY. C O M

shoppingSavvy

THE DAILY FRONT ROW X AMERICAN EXPRESS PLATINUM

Leave it to American Express Platinum and Saks Fifth Avenue to bring fashion to life in a totally new way. The two powerhouses have partnered to create the Saks IT List Townhouse, an experiential, highly Instagrammable pop-up in Greenwich Village that enables chicsters to experience and purchase a curated-by-Saks look at the season’s top trends. What better way to celebrate its opening than through a party thrown with Harper’s Bazaar?

PLATINUM POWER

With Chris Cracchiolo, Vice President, Global Membership Rewards & Loyalty Benefits at American Express

What’s the story with American Express Platinum’s “Shop Saks With Platinum” benefit?

The “Shop Saks with Platinum” benefit kicked off in July and offers enrolled Platinum Card Members up to $50 in statement credits when they shop at Saks from January through June, and up to $50 in statement credits when they shop at Saks from July through December. The Saks IT List Townhouse is the perfect opportunity for Card Members to enjoy the “Shop Saks with Platinum” benefit as they’ll be able to see the added value in their Saks purchases while simultaneously having a one-of-a-kind retail experience.

How are you bringing this concept to life during Fashion Week?

Fashion has long been a top passion of our Platinum FA S H I O N W E E K D A I LY. C O M

Card Members, so we’re always looking for ways to offer them access to unique, exclusive retail experiences and perks—especially during New York Fashion Week. When our Card Members walk through the rooms in the Townhouse, they have the opportunity to browse shoppable trends featured throughout the space, and then make a purchase on-site using their “Shop Saks with Platinum” benefit.

What will Platinum Card Members experience at the Townhouse?

By hosting this experience during New York Fashion Week, we were able to offer Platinum Card Members exclusive access and perks, including the opportunity to attend an exclusive By Invitation Only event, where Glenda Bailey and Jeremy Scott discussed the designer’s latest collections, recent collaborations, and the Saks IT List trends of the season featured throughout his Fall/Winter 2018 designs. Upon showing their card on-site, Platinum Card Members (as well as SaksFirst Members) have access to a VIP line for quick

HOSTS WITH THE MOST (From left) Marc Metrick, Glenda Bailey, Katie Holmes, and Chris Cracchiolo at the opening of the Saks IT List Townhouse.

entry, and Platinum Card Members can enjoy their “Shop Saks with Platinum” benefit when making a purchase in the Townhouse.

How is American Express Platinum making the shopping experience easier than ever?

We know our Platinum Card Members love to shop and are always looking for enhanced access and perks when they do. That’s why we have such a strong focus on fashion when it comes to the experiences we curate and the benefits we deliver to our Card Members. The new “Shop Saks with Platinum” benefit offers our Card Members even greater value when they use their Card to shop with one of their favorite fashion destinations, Saks Fifth Avenue. And through September 10, they can even take advantage of this benefit when they shop at the Saks IT List Townhouse. Additionally, we provide our Platinum Card Members with one-of-a-kind shopping experiences year round. In addition to the Saks It List Townhouse, through our By Invitation Only program, we curate exclusive experiences for our Card

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HOUSE OF STYLE

RETAILER REPORT

fasHion forward With Emily Essner, Senior Vice President, Marketing and Digital, Saks Fifth AvenuE

MIRROR, MIRROR… Coco Rocha takes in the experience.

ava michelle

Sophia Hutchins

How do you describe the shopping habits of Platinum Card Members?

Saks launched the partnership with American Express Platinum earlier this year. We’re both able to grow our brand awareness through unique avenues and deliver one-of-a-kind experiences to our customers.

Saks is constantly improving the shopping experience. What are some of the ways you’re doing that?

Saks is an experiential and lifestylecentric shopping destination with an unparalleled depth in luxury product, services and offerings; we call this the new luxury. We constantly strive to provide our customers with experiences and access that they cannot find anywhere else, whether it be through exclusive product, designer meet-and-greets, or unique initiatives, like the Townhouse.

How did you generate Saks IT List?

The Saks IT List is a biannual edit curated by our fashion office that highlights the best fashion off the runways. The list is an embodiment of service. It makes it easy for customers to curate their wardrobe for the season.

Of all the trends showcased in the Townhouse, what’s your favorite?

Silver. I’m always a fan of adding shimmer to a look. Metallics are the new neutral!

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michaela vybohova

Members, including meet and greets with top designers and private in-store shopping experiences.

What are your favorite ways to experience the Townhouse?

It’s such a unique retail experience from start to finish. There are so many social-friendly moments throughout the space, and it’s so great to be able to shop some of the looks right there on-site at the Townhouse and use the “Shop Saks with Platinum” benefit, too.

Any other plans for NYFW? We kicked off NYFW by partnering with Kith and Platinum Collective Member Ronnie Fieg for a private showing of their highly anticipated new collection for American Express Card Platinum Card Members

at Duggal Greenhouse in Brooklyn Navy Yard. Open to the public through September 10, the Saks IT List Townhouse offers Platinum Card Members exclusive access to a VIP speed line for quick entry. Card Members also had access to an exclusive By Invitation Only event on September 9 with Harper’s Bazaar editor in chief Glenda Bailey and designer Jeremy Scott, where they were able to use their “Shop Saks with Platinum” benefit to shop for Moschino products. On September 8, American Express Platinum partnered with Platinum Collective Member Daniel Arsham to kick off his new exhibition, “3018” at Perrotin Gallery with a rooftop soirée. To close the week, we partnered with Pharrell Williams, creative director of the American Express Platinum Card, to host the Yellow Ball at the Brooklyn Museum on September 10, a fund-raiser gala to raise support and funds for arts education. All ticket sale proceeds were donated to the benefiting philanthropy, with American Express also donating up to $1 million to Young Audiences Arts for Learning,

whose work strives to inspire young people and expand their learning through the arts.

Beyond NYFW, we will be hosting our first international Platinum House, debuting at London Fashion Week. Open exclusively for Platinum Card Members, the Platinum House will feature exclusive experiences, including access to the official afterparty for the first-ever Alexa Chung show, a private performance by James Bay, group fitness classes by Equinox, and more. Card Members will also have the opportunity to browse, shop, and purchase items from a pop-up within London Platinum House curated by Just an Idea founder, Sarah Andelman. It will feature pieces from Alexa Chung’s collection, as well as other London-based designers, including Bernstock Speirs, Azumi & David, and Katharine Hamnett.

Any plans for your Platinum Card during New York Fashion Week?

I’ll be using it to shop at the Saks It List Townhouse, of course!

FA S H I O N W E E K D A I LY. C O M

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sleek MODEL Influencer Olivia Jeanette caught a ride to the show in Mary Kay's new career car, a chic Mini Cooper.

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