HARD

An ode to the rich history of Music Row, which filled the same section of West 48th Street in Manhattan for decades, and musicians who are from and inspired by the city, Hard Rock Hotel New York brings a musicinfused vision to life. Located in the heart of midtown Manhattan, Hard Rock Hotel New York opened in April 2022 and features 446 guest rooms and specialty suites with floor-to-ceiling windows. The hotel also has a rooftop bar and lounge offering expansive views and a steakhouse, NYY Steak, in partnership with the New York Yankees; and entertainment with legendary musicians at The Venue on Music Row and the stateof-the-art performance studio, Audacy Live.

Spearheaded by award-winning design firm Jeffrey Beers International, the interior brings a music-infused vision to life, accented by legendary memorabilia honoring musicians from and inspired by New York City. The project was influenced by music in all its forms—from sound waves to instruments to notes—allowing guests to be transported to a new and engaging atmosphere that exudes the entertainment energy of New York, the history of Hard Rock, and the artistry of music and performance.

From the moment guests enter the lobby, they are greeted with an impressive stone floor featuring a circular sound-wave pattern and a grand marble stairway, which has the illusion of being held together by guitar strings. Bold materials include lush dark