The Daily Coterie

the

Tuesday, February 25, 2014

w o r t n fro

Coterie

+ SOLE COMMERCE

Show Directory Inside!

Milly’s Edgy

Ballerinas PLUS:

BEST BOOTHS! BEST PARTIES! BEST TRENDS!

Happy

30TH

Birthday 5 2 5 !

B oot h #7412 | www. 525am er ica. com

BOOTH #9906 & 9908 LEVEL 1 DOWNSTAIRS WWW.GORSKIGROUP.COM INFO@GORSKIGROUP.COM (514) 281-9959

SLEEPLESS EVES

LONG HAULS

With Raoul’s president, Karen Katzman

With Ramy Brook’s president and founder, Ramy Sharp

BOOTH: 5810, LEVEL 3

How often do you go to Singapore, where Raoul is based?

Not often, which is good because it’s 22 hours away. There aren’t direct flights anymore!

What’s the scoop on Raoul’s new accessories?

We’re collaborating with Raphael Young, who’s done shoes for Lady Gaga, Beyoncé, and Rihanna. All the bags and shoes are made in Italy, and keep with the Raoul philosophy of affordable luxury.

What does that M.O. entail?

It’s the ‘wow factor’. You look at a bag and think you can’t afford it, and then you see the prices and you’re totally shocked at how affordable they are, since they run from $300 to $700.

BOOTH: 1507, LEVEL 3

your daily dose

Lady Gaga

THOROUGHLY AMUSED With Katie Gallagher

BOOTH: 4333, LEVEL 3 Why is your new collection called ‘Wonderworld’?

Abandoned amusement parks! My boyfriend is a photographer, and he had all these pictures of Six Flags in New Orleans after it was destroyed by Hurricane Katrina.

Why did you join the Coterie crowd this year?

We’ve done trade shows in Paris, but never New York.

We want to increase our reach here!

RONEN CHEN

With Ronen Chen’s VP of sales and marketing, Michal Chitayat BOOTH: 224 and 324, LEVEL 4

How was your flight to NYC from Israel?

Wonderful! It’s always a great excuse to catch up on sleep. It’s 12 hours with no internet, children or work, so there’s really no reason to be awake.

What’s in store for the brand’s 20th birthday?

Our latest collection is very avant garde, and we’re going to translate that into a capsule collection for a pop-up shop.

Any other projects?

We’re producing a video on our history, and we’re producing a retrospective coffee table book.

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SCENE ☛ Spotted! Retail whiz Andrew Rosen hitting the trade show floor, solo. Scouring for the next Rag & Bone, perhaps? ☛ Your Daily saw three booths showing their garb in yoga poses, including AG Adriano Goldschmied… ☛ “Josie is very passionate and vivacious. She loves buyers’ feedback, and she loves to sell!”—Josie Natori’s RTW account exec Kim Failla (Booth: 9413, Level 1), waxing poetic about her boss. ☛ “Our following has grown totally organically: Demi Moore bought 30 out of the 35 of our shirts that a store in Canada had in stock!”—Good hYOUman’s founder, Brett Novek (Booth: 2934, Level 3) ☛ “I’m from Dublin, where cashmere is really big. We have really bad, miserable weather, so you can wear it year-round!”— Lucy Nagle on her home turf. Check out Nagle’s plush plys at Booth 1741, Level 3. ☛ “No eating in the booth, and no breaks. But we take the whole team out for a nice dinner when the day is over!”—Skull Cashmere’s creative director, Andrew Gifford (Booth: 4620, Level 3) on his booth rules. ☛ CANUCK ROOTS

With LaPina and Twenty’s founder, David Helwani BOOTH: 6014, LEVEL 3

What’s the difference between LaPina and Twenty?

Twenty has been in business for five years; it’s more everyday pieces, with a casual chic vibe.

LaPina has been around for less than a year—it’s for occasions.

My family has owned a mill in Montreal for 35 years, so we use premium fabrics from there for both lines. We’ve also produced for top European and American designers for years.

So you’re Canadian, eh?

Unfortunately. I’ve always wanted to be American.

Do you get a lot of flack from Americans?

Yes, all the time! I think Canadians have a reputation for being nice, but that’s about it.

Josie Natori Fall ’14

How do you prep for Coterie?

I get no sleep preparing the booth the night before Coterie!

I get busy putting together the final details, from the line sheets to the tags.

Are people really digging your new handbag line?

It’s been amazing! People love the colors, styles, and price points.

What’s the next frontier after handbags?

I see jewelry really fleshing out our collection. Right now we have bracelets, but I’d eventually like to do

SPORTIF CHIC

With Laila Jayde’s founder, David LaDuke

BOOTH: 6535, LEVEL 3 What’s happening for Fall?

We focused on Russia, since the Olympics are in Sochi this year. Part of our collection is named Swedish Mafia; there’s lots of red and black, and a Scandinavian influence.

What’s your fave Olympic sport?

I prefer the stranger sports, like skeleton races. Ski jumping is pretty inventive, too!

HAUTE HIDES

With Fabiola Pedrazzini’s president, Liat Dvir BOOTH: 2926, LEVEL 3

Where can we find these chic carryalls?

Come Spring, you can find us at Bloomingdale’s and Shopbop!

Have you graced the pages of any fashion glossies?

We’ve been in InStyle and Glamour recently.

Love this leather!

We use our signature Italian bubble-embossed lamb leather.

STEFANIA CURTO (16); FIRSTVIEW (2); GETTY IMAGES; SHUTTERSTOCK

CASHMERE CHATTER With Magaschoni’s president and CEO, Denise Seegal BOOTH: 1831, LEVEL 3

Do you leave your booth much?

Yes, I walk around, because I’m interested in the competitive landscape: who’s strong, and which of the brands have the most customers.

What percentage of your closet is Magaschoni?

About 70 percent.

Does the brand have any famous fans?

A lot of celebs have worn us— Oprah, Katie Couric, Angelina Jolie, Katie Holmes, and Gwyneth Paltrow!

BIG SALES With Dorian Levy, Mystique’s designer and president

BOOTH: 6620, LEVEL 3 How do you lure buyers?

We advertise, and we also use Facebook, Pinterest, and Instagram. Also, our regular buyers come here all the time. They know where we are.

Do your Daily ads increase traffic?

Yes, of course! People tell us that they really like our ads.

Love your booth decor!

Everything in our booth is for sale, from bowls to mirrors to signs.

z Bu z Fix

the

front row

Khoon Hooi Booth: 4632

Editor in Chief, CEO

ROLO & ALE Booth: 4742

Brandusa Niro Guillaume Bruneau Creative Director

Angie and Gwynie: fans of Magaschoni!

SCARF MUSTS

With Theodora & Callum’s Desiree Gruber and Stefani Greenfield BOOTH: 2835, LEVEL 3

What’s new this season?

Stefani Greenfield: Our original Southwestern blanket print will be offered in a new silhouette. It’s a signature print from our first collection, and it’s still one of our bestsellers.

The line made a cameo on Project Runway All Stars!

Desiree Gruber: To see these talented designers use our scarves to create runway looks was super impressive! It gave us a glimpse into the brand’s future.

LOCAL PRIDE

With Nanette Lepore

BOOTH: 1810, LEVEL 3 What was the Garment Center like back when you started your biz?

It used to look like it does in old movies!

Guys would push racks of clothing and bins of fabric down the street, practically running people over.

How much do you produce in NYC? Eighty percent of my collections are made in New York.

Why did you get involved with Save the Garment Center?

In 2007, my father’s cousin visited from Arizona and took a double-decker bus around NYC. When they got to Fashion Avenue, the tour guide said it’s where fashion designers used to be, but they’ve all moved to China. My father’s cousin asked me when I was moving—I realized the situation was really serious.

Nanette Lepore BOOTH: 1810, LEVEL 3

FACTORY GUY

With the CFDA’s CEO, Steven Kolb

HANDS ON

With Pologeorgis Furs’ sales director, Daniel Forest BOOTH: 1846, LEVEL 3 How do you unwind post-Coterie?

I get a massage!

What’s new for Pologeorgis?

We’re developing a home collection. Also, we’re collaborating a lot on furs for Michael Kors, Zac Posen, and Monique Lhuillier.

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How has the CFDA helped preserve local production?

Through the Design Trust and the Made in Midtown study, Yeohlee Teng, Joerg Schwartz, and I talked to Andrew Rosen from Theory. He put together a program, the Fashion Manufacturing Initiative, with the CFDA, through his relationship with NYCEDC. So, what’s the Fashion Manufacturing Initiative?

It’s like the CFDA/Vogue Fashion Fund, but for factories. Out of 45 factory applicants, seven recipients were announced during Fashion Week by Mayor Bill de Blasio. It was his first fashion event as mayor!

Managing Editor Tangie Silva Deputy Editor Eddie Roche Features Editor Alexandra Ilyashov Fashion News Editor Paige Reddinger Writer Reporters Dena Silver, Julie Zigos Art Director Teresa Platt Contributing Photographer Giorgio Niro Contributing Photo Editors Jessica Athanasiou-Piork, Shane Cisneros Contributing Copy Editor Annette Deinzer Imaging Director George Maier Contributing Imaging Assistant Mihai Simion President, Publisher Paul Turcotte Trade Publications Director Charles Garone Advertising Director Hannah Sinclair Account Directors Chloe Worden Marketing Manager Kelly Carr Sales & Marketing Coordinator Sabrina Fares Digital Director Daniel Chivu Manufacturing Operations Michael Esposito Jan Borowicz

To advertise call (212) 467-5785 Or e-mail: turcotte@dailyfrontrow.com

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ULTRA FEMME Jennifer Pickett, Pickett’s creative director BOOTH: 5041, LEVEL 3

What’s your fave article of clothing?

I wear Pickett skirts when I run errands with my six children.

It’s important they see me looking like a lady! I’m trying to raise my four daughters like princesses.

How is your first time at Coterie treating you?

It’s really emotional! Being in the same building with companies I’ve grown up wearing is a dream come true.

ON THE COVER: Milly Fall 2014 Collection photographed by FirstView STEFANIA CURTO (4); GETTY IMAGES (2); BFANYC.COM; ALL OTHER PHOTOS COURTESY

PIZZA PARTY With Jill Haber BOOTH: 3725, LEVEL 3

What’s your fave dish at Casa Nonna?

The pizza’s great. We freeze some of it to sell at Madison Square Garden. Casa Nonna is the official pizza of MSG! Of course, there’s also a freezer truck that delivers tons of pizzas to my house, too.

Word is, Casa Nonna is named after you!

When my stepdaughter gave birth, we were figuring out what her children should call me. We went through all the words for grandma, and we decided on nonna. When my husband Jimmy [Haber] decided to open this place, he named it for me.

Are you skilled in the kitchen?

I love to cook! I make a lot of Middle Eastern foods.

Mi x EXTRA!

Hood with Sacha London’s Evelyn Benchimol (left)

Fix

The Daily’s

Casa Nonna Bash!

SCENE

With RTT’s CEO, Steven David Madge

What’s your backstory, before joining Real Time Technology?

A chic 3-D I started off my career designing image using cars for Aston Martin, Ferrari, RTT’s technology and BMW. For the past 18 months, I’ve expanded into lifestyle brands, including handbags and shoes.

What was the first item that you created using Real Time Technology?

A BMW Z1...which was made a long time ago!

What’s your favorite aspect of 3-D imaging technology?

Speed to market. When I was designing BMWs, my designs took eight years to go into production. By the time they were produced, I thought they looked terrible. With RTT, we can include consumers in the discussion on what is the next handbag, or pair of boots they want to see.

Do you ever work on super futuristic designs?

All the time! It’s called white space or blue ocean development. We brainstorm all the time on what’s going to be the next next groovy and forward thinking items for my clients in Los Angeles.

MOM MATTERS

With Katie Design Jewelry’s owner and designer, Katie Scott BOOTH: 3836, LEVEL 3

REMINISCING

With The Den Luxury Group’s owner, Denia Guemri BOOTH: 3326, LEVEL 3 You’ve been at Coterie for a decade!

What were the early days like?

I was here with Missoni Sport, and it was amazing.

We were the first high-end Italian brand at Coterie!

Everyone was shocked to see us here.

What’s changed since then?

Ten years ago, everything was black, grey, and neutral. Now, people crave bright colors.

How often do you wear your own samples?

I wear different Missoni scarf every day!

Mark Miller, Cynthia Sakai, Janan Leo, and Jonathan Sauders

With Sacha London’s Southeast sales rep, Jane Hood BOOTH: 7814, LEVEL 3 How do you pick your kicks when getting dressed for Coterie?

I’ve been wearing one of our best selling shoes from the past few years!

They’re leather-lined, and they feel like mattresses on the inside.

Where do you take a break?

The Starbucks stand downstairs, though the line was as long as at Laguardia Airport…

What’re you doing post-Coterie?

I’ll be in Miami next week!

After cruising the booths all day at Coterie on Sunday, The Daily threw a cocktail soiree at chic Italian resto Casa Nonna on Sunday eve. The stylish crowd of Coterie exhibitors nibbled on white pizza, prosciutto pizza, bruschetta, and eggplant tapenade, and sipped red vino and chilled Evian. ☛ Guests also checked out RTT’s 3-D replicas of chic handbags showcased on big screens.

Tech marvels! ☛ The Daily’s tradeshow publication director, Charles Garone also raised a glass to toast Coterie. ☛ Now, for a few morsels from the bash... ☛ “I usually take clients out, but after 30 years in the business, sometimes it’s nice to just go home!”— Les 100 Ciels’ director of sales and marketing, Maria Kacha (Booth: 1644, Level 3) on a typical Coterie eve. ☛ “I love Eataly! New York has tons of great Japanese restaurants, too.”— Amour Vert’s CEO, Christoph Frehsee (Booth: 6326, Level 3) on his NYC haunts during Coterie. ☛ “We need something like the Highline in London; it’s amazing!”—Cocorose London’s creative director and founder, Janan Leo (Booth: 8009, Level 3) ☛

CUTTING EDGE

COMFORT 101

Highline United’s Sarah Simmons and Ravi Moss’ Jonnie Cabral

Did your kids come with you from Houston for Coterie?

No! Although, my 10- and 13-year-old daughters asked me to bring them as my assistants.

Sounds great, non?

They’re too young!

Cynthia Steffe’s president, B F A N Y Tracey C.COM (14); G E T Tand Y I Mher AGES (5) Powell (second from left) team

BOOTH 320 LEVEL 4 www.emmelledesign.com

Visit us at COTERIE - Booth 6430

desigual.com

JEWELRY

DESIGN

WWW.KATIEBYDESIGN.COM

INFO@KATIEDESIGN.COM

Pologeorgis_Coterie2014_Layout 1 2/10/14 3:46 PM Page 1

Booth #1846

WHO’S

Are YOU on the list?

SHOWING! MAGASCHONI

RONEN CHEN Ronen Chen, Designer and Owner Booth: 224, 324, Level: 4 Tell us about your collection for Fall!

My inspiration comes from things that I love: nature, photography, movies, art, and architecture.

And what is your collection called this season?

We have 18 capsule groups this season with unique titles like Ethnic Glam, Second Skin, and Shooting Star.

What’s new for your brand?

Ronen Chen is celebrating 20 years in fashion! I’m also thrilled to be participating in Tel Aviv Fashion Week which will be taking place March 9-12. This is Israel's biggest fashion event of the season, in which 20 of the top Israeli fashion designers gather under the same roof for an exclusive and glamorous week that will include fashion shows, exhibitions, parties, and more.

Where around the world can Ronen Chen be purchased these days?

In the U.S., U.K., Canada, Australia, Ireland, and Holland.

What color should we get used to seeing this season?

Beautiful hues of blue.

ALL PHOTOGRAPHS COURTESY THE DESIGNERS

Alexandra Sickles, Director of PR & Marketing Booth: 1831, Level 3 Tell us about your collection for this season.

The Fall collection was inspired by Parisian romance. Designed for the American woman in Paris, this collection encompasses a mix of casual luxury pieces for weekends in the Loire Valley and Saint-Rémy-de-Provence, complimented by elegant wovens to be worn for lunch at L’Avenue or evenings in the city.

What colors should we get used to seeing this season?

This season’s color palette drew inspiration from the Musée d’Orsay, featuring statement colors. Purple and blue hues are reminiscent of impressionist and postimpressionist paintings.

What was the first piece of cashmere in your wardrobe?

A cable crewneck pullover which I wore as my school uniform every day.

Who's your favorite fashion celeb?

Olivia Palermo, need I say more? She is the epitome of chic and can do no wrong in my eyes.

What is your favorite thing to do in NYC during February?

Aside from attending various fashion shows and fashion week parties, I love Sunday night bingo at The Standard!

Where around the world can Magaschoni be purchased these days?

We are a global brand and can be purchased in London, Tokyo, Moscow, New York, L.A., Chicago, Miami, and everywhere in between. We also have freestanding stores in London, Southampton, and Greenwich.

FA S H I O N W E E K D A I L Y. C O M

Booth #2942 amymatto.com

Parlez Vouz Scottish?

The luxury insiders new discovery International Contemporary

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WHO’S Showing

ZOE COUTURE Zoe Zhang, Chief Designer and Founder Booth: 504, Level 4 Tell us about your Fall collection.

Our Fall collection was inspired by elements of menswear with a unisex concept. Every style stands on its own and makes its own statement. It’s perfect for women who are cool, confident, and effortless in style.

What was the inspiration?

The inspiration came from British chic.

What are your social media preferences?

When it comes to social media I’m living in the '80s and prefer to keep it that way!

What is your go-to thank you gift?

A Zoe Couture hand-dyed cashmere travel scarf.

Favorite beauty product?

Dermalogica spray toner.

Who is your favorite fashion celeb?

Sarah Jessica Parker and Kate Moss, because they’re not just pretty, but strong too.

Ideal dinner party attendees?

Anyone who can cook.

What is your favorite thing to do in NY in February?

Stay warm!

MES ELIZABETH AND JA Mary-Kate and Ashley Olsen, Designers Booth: 4601, Level 3 Describe your Fall collection.

Mary-Kate: In a word: texture.

We heard you just launched two perfumes, tell us more.

Ashley: Elizabeth and James Nirvana Black and Elizabeth and James Nirvana White embodies the signature duality of Elizabeth and James —the balance of masculine and feminine, sexy, and sophisticated. We’re sharing the fragrances in our booth and look forward to feedback from our customers.

What colors were you drawn to for the collection?

Mary-Kate: Neutrals accented with rich tones of raisin, merlot, navy, and green.

What new accessories can we expect this season?

Ashley: In addition to updating our best-selling handbag styles in new colors and materials, we’re introducing new silhouettes including a convertible clutch and hobo in lambskin and curly lamb fur.

What do you collect?

Ashley: Antiques, art, vintage clothing, and jewelry.

aB Diane Pollack, Vice President and Merchandiser Booth: 7122, Level: 3 What's new for this season?

We're launching aB for Fall 2014. aB is a fast fashion brand which is on trend, great quality, and the right price!

Tell us more!

The collection offers a diverse assortment of outerwear aimed to intrigue and inspire.

What materials can we expect from your first collection?

Textured wool, real fur trim, luxurious down fabrication, and special treatment cotton!

Why do you think it's important to offer two-in-one pieces?

The aB girl is active and always on the go, so convertible silhouettes are great for taking her look from day to night.

What TV shows are you addicted to these days?

I don’t have a lot of time to watch TV, but I still love The Big Bang Theory.

Who's your favorite fashion celeb?

I really like The Man Repeller because she's a trendsetter with an individual look.

How many jackets do you have hanging in your closet?

Too many to count!

Favorite thing to do in NY during February?

I love watching the runway shows at New York Fashion Week and seeing what trends people are wearing.

FA S H I O N W E E K D A I L Y. C O M

WHO’S Showing AMOUR VERT Linda Balti, Co-Founder and Designer Booth: 6326, Level: 3 What eco-friendly fabrics we can look forward to this season?

I have an engineering background, so I love developing fabrics and finding new ways in which we can reduce waste. This season we have developed a beautiful hemp, organic cotton, and organic wool tweed that is fabulous.

Tell us about your collab with Goop!

We’ve always been a fan of their weekly newsletter so we were honored when they approached us to design a capsule collection.

The collection consists of four tops; two t-shirts, and two blouses, each made from organic fabrics and low impact dyes.

What TV shows are you addicted to these days?

I’m partial to dramas, like Downton Abbey and House of Cards.

I think Orange is the New Black is hilarious, and I’ll be missing Breaking Bad now that it’s over.

Which icons inspire you?

Being French, I’ve always found inspiration in French women, like Clémence Poésy and Françoise Hardy.

What’s your favorite thing to do in NY in February?

Since the weather isn't exactly ideal in February, I enjoy visiting museums and exhibits.

What are some of your fave green restaurants to visit?

There are so many great farm-to-table restaurants that I love, like The Fat Radish, ABC Kitchen, Blue Hill, and Rosemary’s.

LES 100 CIELS Creative Design Team Booth: 1644, Level: 3 This is your first year at Coterie, welcome! What are you looking forward to?

Having the chance to introduce Les 100 Ciels and letting people know about our luxury quality and high fashion styling.

Tell us about your Fall collection.

This season’s collection was inspired by dance. Beginning with ballet, we have soft neutral color tones. We then move into the tango, with rich colors.

Who is your muse this season?

Beyoncé, because she's constantly evolving yet always relevant.

What’s your go-to thank you gift?

A cashmere scarf.

Favorite beauty product?

Laura Mercier’s Crème de Pistache hand cream.

Who is your favorite fashion celeb?

Stella Tennant, because she is effortlessly chic and has a unique look.

Ideal dinner party attendees?

Great friends and family.

Who do you want to see wear your brand one day?

We wish to see a variety of personalities wearing our collections in a way that they feel expresses their unique personal style.

Favorite thing to do in NY during February?

Take in the latest musical or opera followed by a cozy winter meal at one of the many great city restaurants.

FA S H I O N W E E K D A I L Y. C O M

CHIC Designers

TODAY OR

TMRW? The saying ‘good things come to those who wait’ does not apply in the fashion arena. So why wait until TMRW to catch a glimpse of the new and inventive designers gracing the trade show floor?

BY JULIE ZIGOS

GUDRUN & GUDRUN

Guðrun Rógvadóttir, Business Partner, and Guðrun Ludvig, Designer Booth: 4445, Level 3 How did you two decide to partner up?

We decided that it was a disaster that the skins and wool from the Faroe Islands were not used anymore. Centuries ago, wool was the Faroese gold and it broke our hearts to see that those resources were being wasted. It clicked between the two of us and for years we were so busy working that we didn’t even have time for a cup of tea.

What’s it like growing up in such an isolated location?

The Faroe Islands are 18 tiny islands situated in the North Atlantic, and only about 45,000 people live on the islands. Life is calm and there is plenty of time for daydreaming.

Fast forward five years. Where do you see your brand?

We will have flagship stores in three major cities around the globe.

What are some key elements of Faroese style?

Many women design and knit their own sweaters that are mixed with the traditional Scandinavian style. There are a lot of good knitters here!

RODEBJER

Carin Rodebjer, Head Designer Booth: 4130, Level 3 Tell about your design background.

I founded Rodebjer in 2000 with my cousin Anders Rodebjer, a trained doctor who had a career in finance. Before starting Rodebjer I took classes in design, sewing, and pattern making in Sweden, as well as interning for two years for a Swedish design label. After that I moved to New York to learn the trade at FIT. What is the correct pronunciation of Rodebjer?

The closest way to pronounce it correctly for English speaking people would be road-e-beer.

What would your dream collaboration be?

I love J. Crew, so working with Jenna Lyons would be a dream. Another dream would be a collaboration with Wes Anderson for a Rodebjer movie. I love his sense of humor and aesthetic.

DZOJCHEN

Chelsea Scott-Blackhall, Designer and Owner Booth: 4432, Level 3 What’s your first fashion memory?

Flying on Singapore Airlines when I was young. I remember reading that the Sarong Kabaya Uniform was designed by Balmain.

What are your best selling styles?

Our best selling styles are our denim and leather pieces.

Who has been your biggest supporter?

The Textile & Fashion Federation of Singapore. They truly believe in the talent born out of their small city and have brought our brand to showcase at Paris, Seoul and New York Fashion Week.

FA S H I O N W E E K D A I L Y. C O M

ANA ROMERO COLLECTION

Ana Romero, Designer Booth: 4244, Level 3 How do you develop your unique prints?

The process is very intuitive and quite chaotic.

I start out with a photo or painted texture from my stash and work it on the computer through a process of layering and deconstruction, turning the image into something entirely new.

What are you looking forward to at Coterie?

Meeting new clients, receiving a bit of press, and encountering unexpected opportunities!

Are you hoping to catch the attention of any particular stores?

Opening Ceremony is definitely on the shortlist.

Is the brand influenced by New York or Lisbon?

Growing up in [Lisbon] which has a unique light and is near the sea, infused color into my work.

ALL PHOTOS COURTESY OF THE DESIGNERS

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ChIC Duo

Married To The

Job

Think juggling a marriage and running a showroom is difficult? Try being married to your business partner.

Jeffrey Cayer of The Globe Showroom and Bruno Peutat of O Marché do just that, but with their own flavor of fun. From sharing closets to weekly shopping sprees, we’ll take a dose of whatever they’re having.

BY DENA SILVER PhOTOGRAPhY

BY STEFANIA CuRTO How did you two meet?

Jeffrey Cayer: We actually met at Coterie!

That’s amazing! How did that happen?

JC: One September, Bruno’s booth was across from the Fragments booth that I was working in. We had some mutual friends, but no one had introduced us to each other yet. During the following show in February, our booths were across from each other again.

So how did you actually go about meeting each other?

JC: During that February show, we noticed each other but didn’t say anything for three days. Chan Luu, who was a mutual friend, said that if I wrote her a $50,000 order, she’d introduce me to Bruno. In two minutes I wrote her a $50,000 order!

Bruno Peutat: She’s expensive, so that’s a very big order!

And how did you end up working with each other?

JC: We were in the relationship for about six years before we decided to work together.

BP: O Marché was starting to carry new lines that were more contemporary, but I didn’t know much about them. So we decided to ask Jeffrey to come and do the showroom with us.

JC: Basically we started The Globe Showroom as a different division.

How did the transition from personal relationship to business relationship go?

BP: It was not great.

JC: During the first eight months we were like ‘What have we done?’ And then everything fell into place and naturally adjusted. It still takes constant work though.

And now you’re married...

JC: We had our wedding at City Hall with just our families around Christmas time. But we’re going to have a real party in the spring or summer, once it’s past the busy season.

What is the response from clients, or retailers, when they find out that you’re married?

JC: The response has been overwhelmingly positive.

Even though we’ve been together 15 years and most people know we’re together, it’s funny how many clients don’t put two and two together, even after they hear the FA S H I O N W E E K D A I L Y. C O M

names Jeffrey and Bruno. When they finally figure it out, they’re really happy and tell us that we’re both their favorite!

What kind of boundaries do you keep regarding work and personal life?

JC: We’re insistent on leaving the office at the office and having respect for each other’s roles within the company. Also, vacation is mandatory and we don’t bring the office with us when we leave. Where most people still have to check their emails, if we do that, it’s letting go of our own personal space. It affects both of us.

Do you go on work trips together and turn them into vacations?

BP: We do that when we go to Paris.

JC: That’s pretty much the only time, but even when we add some personal days on, they end up getting filled with work appointments anyway. A work trip that blends into a personal trip always ends up being a work thing in the end.

Do you have a special word when the other brings up business on a weekend?

JC: It’s not like, ‘Shut up!’ It’s more of an expression. The other person just stops answering and then we both get the hint.

What’s the hardest time to be who you are together?

BP: Coterie time.

What about the best time of year?

JC: June is generally our month.

Ashley B How often do you introduce Booth: 4127, each other to new retailers? Level 3 (The Globe JC: All the time. When we have Showroom) new retailers in the showroom,

we’ll escort them to both sides so they can see all the brands and the variations that we carry.

What’s the difference in aesthetic between the two showrooms?

BP: I think it’s almost the same. I’m just more European and classic. Jeffrey is all over the world and more contemporary.

Are the two showrooms in competition with each other?

BP: No, they complete each other. If someone wanted to create a shop, they could buy every line from both of the showrooms and their store would be complete.

How often do you shop for each other?

JC: It’s 24/7, we’re shopaholics! We always say we should stop shopping, but why stop doing what we love to do?

Who borrows clothes more frequently?

JC: Our looks go back and forth. One minute I’ll be European and trendy and Bruno will be American classic.

Then we’ll switch again.

BP: I borrow clothes. Jeffrey borrows looks.

Lan Jaenicke JC: That’s so mean! You stole Booth: 213, Level 1 my look. (o Marché) Do you also share staff?

JC: We share interns, but not staff members.

Does ENK place your booths next to each other?

BP: They did in the beginning, about eight years ago.

Do you take time to see each other during Coterie?

JC: No! We arrive at the same time, but we don’t even leave at the same time. We hear about each other from the buyers all day. iNSET PHoToS CourTESy

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