September 23, 2015

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WEDNESDAY, SEPTEMBER 23, 2015

THE INDEPENDENT STUDENT NEWSPAPER OF THE UNIVERSITY OF PENNSYLVANIA

SEPTA considers student discounts

How to

track a campus

A new proposal offers an annual pass at a 50 to 75 percent discount EUNICE LIM Staff Reporter

Despite Penn’s proximity to the heart of Philadelphia, a large majority of Penn students choose to eat, party and stay on campus. But the SEPTA Student Fare Discount Program, an initiative started by the SEPTA Youth Advisory Council, promises more students the chance to break out of the “Penn bubble.” The discount program is still in the works, but if successfully adopted, it would offer an unlimited annual student pass at a 50 to 75 percent discount. The price would be included in the cost of attendance at Penn and would be eligible for financial aid coverage if it is beyond one’s Expected Family Contribution. Though a price for Penn students has yet to be agreed on, the annual fee for the program at Pittsburgh schools is around $180, said Engineering and Wharton senior Jeff Kessler, the executive chair SEE SEPTA PAGE 3

DINING HALLS ADD NUTRITION FACTS

The PennComm Center has cameras covering campus 24/7 ANNA HESS Staff Reporter

Ommett Levine vigilantly watches an array of live camera feeds in front of him — toggling, panning and zooming between 41st and 36th, Locust Walk and Walnut streets. At 37th and Locust, Levine catches sight of an

AlliedBarton officer collapsing to the ground in a seizure. Levine immediately alerts the Medical Emergency Response Team, which sends responders to her side and gives her the help she needs. Levine is a PennComm Dispatcher. The PennComm Operations Center, a department under the Division of Public Safety, functions as a 24/7 virtual patrol center where operators monitor the Penn patrol zone via CCTV cameras.

The zone runs from 30th Street to 43rd Street and from Market Street to Baltimore Avenue. It includes full camera coverage as well as stationary cameras in areas at a high risk for theft, such as bike racks. Levine monitors the streets from 3 p.m. to 11 p.m., five days a week. He noted that the evening can get interesting as students go out. If AlliedBarton officers notify PennComm that a student seems to be intoxicated, Levine can locate

and follow that student and send MERT or assistance if that student appears in need of help. Each operator in the control room is assigned to monitor certain camera regions. Levine monitors numerous cameras and emergency alarms set up within the patrol zone, on and off campus. His days are spent surveying for burglary and fire alarms and sending out help SEE PENNCOMM PAGE 6

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Saxbys to debut renovations within next two months The coffeehouse is ‘literally changing everything’ NADIA KIM Contributing Reporter

Once you start noticing the sexual violence that takes place at parties, you will not be able to stop.” — Giavanni Alves PAGE 4 NADIA KIM | CONTRIBUTING REPORTER

FAITH AND FOOTBALL

Saxbys Coffee on 40th and Locust streets is temporarily closed until late October or early November for renovations.

Saxbys Coffee is about to get a much-needed facelift. The popular coffee shop on 40th and Locust streets will be closed until late October or early November as it undergoes serious renovations. Changes to the cafe include a newly designed coffee bar, furniture, lighting, artwork and an updated “comfortably upscale” aesthetic, Saxbys founder and CEO Nick Bayer said. “We are literally changing everything. The only thing students will recognize is the placement of the

bathrooms,” Bayer said. The decision to renovate the coffee shop was largely based on feedback received from Penn students throughout the years. In response to a variety of surveys and focus groups, Saxbys will add soft furniture, big communal tables for collaboration, more seating areas, accessible outlets and even separate rooms for study groups or interview sessions. Although there will be no major menu overhauls associated with the renovation, Saxbys will still continue to add and change menu items as they constantly try to improve their products, Bayer said. In addition, Saxbys is refining its overall aesthetic to reflect the tastes SEE SAXBYS PAGE 2

BACK PAGE

Wharton looks to prove they can teach creativity The marketing course is also offered to MBA students BRYN FERGUSON Deputy News Editor

One of Wharton’s most soughtafter classes is not in Finance, but in a topic thought of by many as unteachable: creativity. Ma rket i ng professor Rom Schrift introduced Marketing 292, a class simply called “Creativity,” to Wharton when he arrived at the

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school in 2011. Schrift was introduced to the subject when he took an MBA class in Israel that was taught by Jacob Goldberg, one of the professors that developed the methods of creativity study. Schrift emphasized that the class cu r r icu lu m cha l lenges common conceptions about what it means to be inventive and innovative. In the first half of the semester of Marketing 292, Schrift teaches students the “templates” that underlie and explain creative

ideas. “The approach [to creativity] challenges the intuitions that most people have about creativity,” he said. “No constraints, just thinking outside of the box. The empirical research argues that, in order to come up with empirical ideas, we need to think inside of the box. So it’s a very structured approach to creativity. It’s an approach that ha r nesses constraints, saying constraints do not hamper creativity, but are extremely helpful to

coming up with creative ideas.” After learning the methodology, the second half of the semester focuses on learning how to work with the templates to generate ideas in real-life contexts. Schrift invites representatives from companies such as Hilton, Dr. Scholls and U.S. Playing Card Company to present their companies’ challenges to the students, who are then responsible for applying the SEE CREATIVITY PAGE 7

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