April 25, 2014

Page 1

THE INDEPENDENT STUDENT NEWSPAPER OF THE UNIVERSIT Y OF PENNSYLVANIA

FRIDAY, APRIL 25, 2014

Student group funding: an imperfect process For non-SAC-funded groups, finding funding can be a challenge BY LIANNA SERKO Senior Writer The funding deficit for student groups — spurred in part by the moratorium imposed by the Student Activities Council in September 2012 — is nothing new. Neither, though, are alternatives to alleviate the funding squeeze. But for groups that aren’t SACfunded, these sources often

bring with them a number of restrictions and prerequisites that can make accessing their funds difficult. There are 18 sources of alternate funding, according to the Alternate Funding Guide created jointly by the Undergraduate Assembly and the Social Planning and Events Committee. However, students who must rely solely on these alternate funds are not entirely pleased with their availability and distribution. SPEC has three funding committees to which student groups can apply — Fully Planned,

SPEC-TRUM and Connaissance. The money for all three sources “comes directly from the UA in the budgeting process,” SPEC Treasurer and Wharton senior Gib Baltzer said. Seth Koren, a College and Wharton junior and president of Penn Secular Society, a nonSAC-funded group, recognizes that while there are a decent number of alternate funding options available, many have strings attached. If a group’s event “doesn’t fit SEE FUNDING PAGE 2

FULLY PLANNED

Connaissance

Events Funded

Amount Requested

$93,212

120 amount (in thousand dollars)

40

Median Attendance

100

60

- Requested - Granted

20

0

SP ce

um -Tr

an

26

Median Attendance

135

SP2 program inspires local college students The School of Social Policy & Practice spends every summer opening Philadelphia students’ eyes to the possibilities of a new future. The Pipeline for Promise Program offers a free summer course at SP2 to community college students, introducing them to the foundations of social work, its ethics and its various fields of practice. The program aims to teach students that higher education — and even a graduate program at Penn — are possibilities for them, regardless of their backgrounds. “A lot of times, for people who go to community [college], Penn is not on the radar,” Jack Lewis, who coteaches the program, said. “The message that a lot of people get from community college or from growing up in Philly is, ‘Don’t even think about Penn, you can’t make it at Penn.’” The program was created by Anthony Bruno, an SP2 lecturer and professor at the Community College of Philadelphia. Claire Lomax,

who graduated from the College in 1984, funds the initiative through the Lomax Family Foundation. When Bruno died in February 2013, Caroline Wong took over as the program director. “He encountered a lot of students [in community college] that he thought would be good for the field of social work, but maybe they didn’t know much about social work as a profession,” Wong said. “He wanted them to think not only about this as a profession, but also think about going beyond community and on to graduate school.” There are about ten students enrolled in the Pipeline program at a time, which offers one social work course per summer to each student, for three consecutive summers. The deadline to apply for this summer’s course is April 30. Wong and Lewis said they hope Pipeline students apply to undergraduate universities after finishing their time at community college, and ultimately pursue a master’s degree at a graduate school. The first Pipeline for Promise student to complete this process, Theodore Brandon, is currently pursuing a degree in SP2’s Master of Social Work program. Brandon was in the first group SEE PIPELINE PAGE 6

Amount Requested

$59,261

SPEC-Trum

BY VICTORIA MOFFITT Staff Writer

PENN RELAYS

EC

d

ne

an

ss ai

nn

Pl

$10k

Pipeline for Promise offers free social work courses over the summer

85

Key

40

Amount Events Funded Funded (Grant)

Graphic by Henry Lin

Median Attendance

80

Co

$70,730

24

$37,500

Money Distribution

lly Fu

Amount Requested

Events Funded Amount Funded (Grant)

Amount Funded (Grant)

$8,750 Source: SPEC

Photos by Sam Sherman, Yuzhong Qian, Alex Liao and Henry Lin/DP Staff Photographers

The 120th Penn Relays got off to a strong start on Thursday at Franklin Field in front of a solid crowd. Penn track and field’s top performance came from freshman Noel Jancewicz, who won the heptathalon.

Alum becomes one of first dwarfs to run Boston Marathon Danh Trang was inspired to run after attending the marathon in 2013 BY JESSICA MCDOWELL Staff Writer Sometimes height is just a number. On Monday, 2009 Engineering and Wharton graduate Danh Trang became one of the first dwarfs to complete the

Boston Marathon. Standing at 4-foot-2, Trang has been training for the race for months. He ate roughly 4,000 calories and ran about two hours each day while training. Though physically active his entire life, Trang — who was in the Jerome Fisher Program in Management and Technology at Penn — has never considered himself a runner and had never run a marathon until last year. He initially decided to train for and complete the

Boston Marathon after attending the race last year, when two bombs were set off in a terrorist attack that killed three and injured more than 250 others. Though he was only there to support family and friends running the race, Trang remembers the day as “chaotic” and “traumatic.” “It was a beautiful, perfect day. Everyone was just happy to be there, and then

SEE BOSTON PAGE 9

Social media, Snickers and the scantily clad: What’s in store for advertising? BY JESSICA PENNINGTON Contributing Writer Changes are coming to advertising. MUSE hosted a discussion of socially conscious marketing efforts in Huntsman Hall last night, led by Executive Director of the Wharton Future of Advertising Program Catharine Findiesen Hays. Experts on advertising’s potential “What could, should advertising look like? What does that mean we should do now to get ready for that future?” Hays asked. “If people start to prepare for what advertising could, should do now — one day we can reach that future.”

WFoA recently launched the 20/20 Project. It asked current industry executives to answer questions about how advertising should look and more in 1,000-word essays. Hays emphasized the importance of being aspirational in discussing conscientious marketing — the essays focus on possibility rather than actuality. What is advertising’s responsibility? Using the example of GoDaddy, a web hosting company, Hays discussed the issue of responsible marketing from a sales perspective. GoDaddy is a successful company that gained attention through ads featuring scantily clad female athletes that are viewed by some

as sexist and exploitative. Hays also used Mars as an example. The company decided not to market to children under the age of 12 because of national obesity concerns. Most notably, the company is advertising to adults on sports channels with the Snickers “You’re not yourself when you’re hungry” campaign. “Is advertising just about getting people to buy stuff? Is all the bad stuff okay?” Hays asked. Potential backlash “With the advent of social media, if [consumers] don’t think you’re doing a SEE ADVERTISING PAGE 6

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April 25, 2014 by The Daily Pennsylvanian - Issuu