Business Profile: Triple Hil Sires

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Bulls that were Bred to be Cows

Triple-Hil Sires entered the stud service industry in 2010 when two starry-eyed teenagers, Jared, and Lowell Martin, began the business with one home bred bull and a dream.

Fast forward twelve years, and the pair has added eighty studs, a partner, Galen Weber, and broadened from hometown sales to covering the U.S. and international customers in Canada, Europe, South America, and Australia.

The Bulls That Were Bred to be Cows, Triple-Hil’s slogan and breeding philosophy summation. “We look for great cow families filled with high scoring cows, lifetime production and balanced matings that made sense,” said founder Jared Martin. “We find bulls from many great cow herds that are totally overlooked because they don’t have the numbers that fit into genomics or TPI indexes. We appreciate AAA matings and try to find bulls with hard-to-find AAA combos.”

Holsteins are the majority breed with growing Jersey, Lineback, Ayrshire and Guernsey line ups. High components and A2A2 are desired traits. They place a priority on providing buyers a good look at bulls in their catalog through high-quality, naturally posed photos and video. “Seeing the bull in real life is impactful and helps in breeding decisions,” Jared added.

A typical customer uses the AAA mating tool and seeks longevity in their herd.

Browndale Sires of Canada and KI Samen in the Netherlands are cooperating distributors who share Triple-Hil’s practical, proven, breeding philosophy.

Typical studs in the line up are born to cows that are more than eight years old. In an industry chasing young animals and squeezing the generational interval as quickly as possible, Triple-Hil looks for foundation animals that have proven their transmitting ability to the next generation. “These dams are contested, the cow families clearly have the genetics we are looking for,” Jared said. “The cow has proven herself to be sound, long lived, profitable, and reproductive or they wouldn’t be in the herd at that age.”

On the sire side, Triple-Hil is slow to take on offspring from a young sire, looking for bulls that have proven themselves and their transmitting ability. They must be physically sound with functional feet and legs, wide, deep, and strong, come from balanced matings, and are not extreme. “We aren’t bound by indexes, getting us away from the genetic bottlenecking found in today’s genetics,” Martin said.

“Some people say we are going backwards. For us it means time tested.”

Contact Jared Martin at 855-955-2100, https://triplehilsires.com/ or on Facebook, https://www.facebook.com/triplehilsires