World Dairy Expo Special Edition 2023 - 2nd section

Page 1

Morris named Industry Person of the Year

Wisconsin native reects on career

AMERY, Wis. — Tom Morris has been involved in all facets of the dairy industry throughout his career.

“When I look back at those decades, it is all kind of a blur,” Morris said. “It helps to have a partner that has the same dreams and aspirations.”

This year, Morris has been named World Dairy Expo’s Industry Person of the Year; an honor which will be recognized during the Recognition Awards Banquet Oct. 4 at WDE in Madison.

From dairy farming to teaching to owning and publishing a dairy publication as well as owning and operating a dairy sale management business where he served as auctioneer, Morris has entrenched his life’s work in the dairy industry and the people who revolve around it.

“We loved what we did every day,” Morris said. “The sales, the farming, the Cattle Connection and even my days in education — some days were better than others, but we never worried about recognition. It’s been a really great run for us through life.”

Morris and his wife, Sandy, own and operate Tom Morris Ltd., a sales management business that has managed over 500 Holstein sales across the country, and Morris has wielded

the gavel at over 1,000 sales in nearly 40 states across the U.S., Canada and Europe. They have also been managing World Classic at WDE for over 30 years, where Morris serves as auctioneer.

“It’s a full-time job putting on the sale at WDE,” Morris said. “It is a year-round thing that myself and several other people work together on. It’s a pretty well-recognized sale. It sets the pace for dairy sales worldwide.”

The couple also owns and operates Deronda Farm near Amery. Their three herd dispersals in the 1980s were each the highest averaging herd sale for the year, Morris said. Today, they maintain interest in select registered Holsteins, many with partners across the U.S.

Prior to selling their cows, the Morrises hosted trainees and herdsmen from Europe. The couple remains in close contact with several of them to this day and have gone to visit them in their home countries.

Morris and his wife both grew up on dairy farms in Wisconsin and started showing animals at a young age.

“It’s a lot of good times,” Morris said. “Through the thrills of winning and the agony of defeat, I’ve been there. But you know what? Great cows come and go, but it’s the friendships and the bonds with other people that I enjoy.”

The husband-wife duo also worked side by side to launch and publish each issue of Cattle Connection.

Morris was sparked with the idea

to start Cattle Connection while driving home from a cattle sale late at night in the spring of 1990.

“I pulled into this service station to get a cup of coffee to help me stay awake,” Morris said. “I picked up a shopper with snowmobiles on the front. On the way home, I started asking myself, ‘Why can’t there be something like this that can connect buyers and sellers from coast to coast?’”

The next morning, Morris got to work. Six months later, Cattle Connection was launched at World Dairy Expo. Morris wanted something that buyers and sellers could look over and read quickly. It soon became the largest publication for all breeds of dairy cattle across North America.

“It was a little innovative, and some people thought it was nuts,” Morris said. “We hired a lot of people right out of college, and we even have one of them still with us.”

In 2021, Cattle Connection was purchased by Holstein International and is published under the same name. Another innovation Morris

helped launch was the nine-month Dairy Herd Management Program with Wisconsin Technical College System. Morris served as instructor for 10 years.

“That was a wonderful experience,” Morris said. “The rst year, we had 10 or 12 students, and the next year, we had 25 or 28. It just took off, and it was great. I enjoyed that as much as anything I have ever done.”

The goal was to build a program for local dairy farmers, but the program regularly received students from across the country and Canada. Those students would live with and work for local farmers while going to school.

Even though Morris no longer teaches agriculture professionally, he continues to mentor young people in the industry.

“I’ve had a lot of mentors over the years who I have listened to,” Morris said. “Now it is my turn to give back.”

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Special Edition Second Section Section September 9, 2023
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World Dairy Expo Special Edition World Dairy Expo
PHOTO SUBMITTED Tom Morris, of Amery, Wisconsin, is the World Dairy Expo Industry Person of the Year. Morris will be recognized during the Recogni on Awards Banquet Oct. 4 at WDE in Madison, Wisconsin. PHOTO SUBMITTED This year’s World Dairy Expo Execu ve Commi ee members include Laura Herschleb, WDE general manager (front, from le ); Bill Hageman, president; Tom Morris, vice president; and Bob Hagenow, treasurer; (back, from le ) Kevin Jorgensen, Doug Williams, Bryan Voegeli, Dave Bollig and Josh Hushon. In addi on to his involvement on the execu ve commi ee and WDE’s Dairy Ca le Exhibitor Commi ee chair, Morris has managed over 500 Holstein sales across the country.
Turn to MORRIS | Page 2

Having attended every World Dairy Expo since its inception in 1967, Morris sees the value WDE brings to the upcoming generations of dairy enthusiasts. He has been an industry representative on the Dairy Cattle Exhibitor Committee for decades and has served as chairman for 12 years. He presently serves on the Executive Committee and as vice president of the WDE Board of Directors.

As Morris reects on his time in the dairy industry, he said he has no regrets.

“It’s all been good,” Morris said. “We (people in the dairy community) are all more alike than different. We all revolve around dairy cows. Our occupations may go by different names, but all are drawn to the dairy cow.”

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PHOTO SUBMITTED
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Tom Morris auc oneers at the 2005 World Classic at World Dairy Expo in Madison, Wisconsin. Morris and his wife, Sandy, own and operate Tom Morris Ltd., and Morris has managed the World Classic for over 30 years.
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A family tradition of 4-H dairy judging champions

Dado siblings lay claim to national titles

Critical thinking and defending their reasoning has never been a problem for siblings Bethany Dado-Senn and Trent Dado.

That condence in their ability to explain themselves served them well throughout their youth judging careers — so well that it led each of them to claim a National 4-H Dairy Cattle Judging Contest championship title.

The siblings grew up on their family’s dairy farm in northwest Wisconsin’s Polk County, during an era of what could be described as Polk County’s domination of youth dairy programs.

Dado-Senn, now a calf and heifer technical specialist with Vita Plus, was a member of Polk County’s state championship team in 2010, earn-

ing her the honors to compete at the National 4-H Dairy Cattle Judging Contest at World Dairy Expo with fellow teammates Brett Getschel, Kristin Solum and Ethan Dado, another brother of hers. The team placed eighth in the contest.

Three years later, Dado and his team members — Laura Jensen, Chris Rassier and Cody Getschel — captured another Polk County win at the state contest, earning the trip to World Dairy Expo, placing third as a team. Dado attended the University of Minnesota-Twin Cities where he was a member of the judging team. Today, Dado works as a nutrition consultant with GPS Dairy Consulting.

Judging, along with other dairy-related activities, was always a part of the Dado household.

“My parents were both involved in dairy judging, and it was just how we spent our Sunday evenings, going to dairy judging practice,” Dado-Senn said. “You spend your time as a junior learning lots, and by the time you’re a senior, you are perfecting your craft and enjoying the social aspects of it, too, because all of your dairy project friends are there.”

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to DADOS | Page 5
PHOTO COURTESY OF WORLD DAIRY EXPO Bethany Dado-Senn displays her award for topping the 2010 Na onal 4-H Dairy Ca le Judging Contest at World Dairy Expo in Madison, Wisconsin. Her Polk County dairy judging team placed ninth in the contest. Turn

Dado said he is not sure when he actually started judging because, as the younger sibling, he went along to practices before he was old enough to participate on a team.

“I wouldn’t say I’m a very natural dairy judge,” Dado said. “It’s probably a good thing I started so young. I probably needed all the coaching I could get. We grew up with good cattle, but it’s not like we were competing at Expo or anything, so it’s not like I was around it all the time.”

Dado-Senn said she sometimes stumbled a bit when it came to placing heifers.

“Without that mammary gland, it became a little more difcult to parse things apart,” Dado-Senn said. “We grew up on a dairy farm that had great cows but not-so-great heifers, as we never got the weight off them, so that was always a little bit of a weakness for me.”

Both Dado-Senn and Dado agreed oral reasons came easily to them, but Dado said the actual placings part of the contest took more work for him to become procient.

“I like sharing my rationale, explaining why I look at things the way

I do,” Dado-Senn said. “The transfer from oral reasons to defending my research in graduate school was eerily similar. In judging, you’re quantifying animals and explaining what you saw, and I found that to be incredibly helpful in my graduate school days.”

Dado said he enjoyed the challenge of decoding what judges were looking for in oral reasons.

“I enjoyed the challenge of public speaking and the reverse psychology of guring out what the judges were looking for in terms of terminology and tone,” Dado said.

Those practical applications of dairy judging have played a role in both siblings’ careers.

“Time management and balance is another thing I learned while competing in dairy judging,” Dado-Senn said. “Balancing school with judging helps you learn those life lessons.”

Dado-Senn said during her senior year at the University of Wisconsin-Madison, she was faced with the decision of choosing whether to be involved with the time commitments of the dairy judging team or the march-

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Con nued from DADOS | Page 4 Turn to DADOS | Page 7
Seth Johnson (le ) presents Trent Dado with the award for winning the 2013 Na onal 4-H Dairy Ca le Judging Contest at World Dairy Expo in Madison, Wisconsin. Dado’s team from Polk County placed third overall in the contest.
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ing band. She chose the judging team, without regret, and celebrated a second-place nish at the national intercollegiate contest that year.

Few industries allow for participation at a young age, a fact which makes the dairy industry unique, Dado said.

“That lifelong involvement in the industry has denitely impacted my career, helping maintain my enthusiasm for the industry,” Dado said. “It allowed me to begin to build a network early in life that has beneted me throughout.”

The sense of team building played an important part of Dado-Senn’s enjoyment of judging.

“You build such great camaraderie with your teammates,” Dado-Senn said. “There were six of us who were able to go to the state contest. At the regional contest, I had done poorly enough that I wasn’t in the top four to make the team. One of my

teammates placed high enough that he chose to go to the state contest as an individual so that I could have a spot on the team.”

The siblings remain involved in dairy judging

you in terms of industry knowledge and the skills developed. The more you stick with it, the more opportunities that will arise.”

Without a doubt, for Dado-Senn and Dado, the difference in their dairy judging experiences came as a result of coaches Walter Owens, Jared Haase, Karrie Melin-Swenson and Kirsten Klugow who dedicated both time and talent to teaching the young evaluators and made the experience into an engaging sport.

by volunteering in different capacities at the national contest at Expo.

“Dairy judging is denitely one of those things that you get out of it what you put into it,” Dado said. “The majority of the benets of dairy judging come from the later years of being involved in the sport, and perseverance does pay. It will return to

“It’s always fun at the end of the contest when you start going through placings and you start racking up 50s and you know it’s been a good day, or on the other side, you keep bombing and you know there is zero hope,” Dado said. “Those feelings stick with you as a sport you play for a lot of years. You learn how to win and lose a little bit better with grace.”

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“Dairy judging is denitely one of those things that you get out of it what you put into it. The majority of the benets of dairy judging come from the later years of being involved in the sport, and perseverance does pay. It will return to you in terms of industry knowledge and the skills developed. The more you stick with it, the more opportunities that will arise.”
TRENT DADO
Con nued from DADOS | Page 5

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Reducing risk to capitalize on production

How to successfully manage milk components through feeding

MADISON, Wis. — Feeding cows is an important part of dairy farming, where many management practices come into play. Between the environmental factors and the process of making feed and then storing it, there are opportunities for error at every turn.

Hannah Tucker, Ph.D., ruminant technical services manager for Novus International, will be presenting ways to reduce risk when feeding animals at World Dairy Expo in Madison. Her talk can be heard at 10:30 a.m. Oct. 5 in the Knowledge Nook session.

“Feed is a huge investment that takes many steps to get to the cow,” Tucker said. “By improving management at every stage, farmers can set up the cow for success and maximize milk production.”

In her role as ruminant technical services manager, Tucker supports customers by helping them understand the technology behind Novus International’s intelligent nutrition solutions and how it might t with their farm. She also works with researchers to develop

quality feed allows the cows to optimize the production of milk and milk components.”

To look at how milk and milk components are created, one can begin by analyzing milk fat, which is composed mostly of triglycerides. Triglycerides are three fatty acids with a glycerol backbone. The fatty acids are categorized into preformed (long chain) and de novo (short chain) fatty acids.

Preformed comes directly from the diet or adipose (fat) tissue, whereas de novo is made in the mammary gland from acetate (a volatile fatty acid made in the rumen). If cows do not have the fatty acids to make the triglycerides, they are unable to optimize milk fat production.

Milk lactose is an osmotic regulator and is responsible for milk volume. As lactose is produced

and deposited into milk, it pulls in water, therefore increasing milk volume. Lactose is made from another volatile fatty acid, propionate, also made in the rumen.

Milk protein is made of individual amino acids that need to be provided by the ration.

During her session, Tucker will also explain the three rations on farms that she sees: the ration in the computer, the ration in the bunk and the ration the cows eat. The more similar the three are to each other, the more nely tuned a cow’s production will be, she said.

“By optimizing the feed and understanding the analysis of the feed, it is more likely that the cow’s production will be maximized,” Tucker said.

a further understanding of the current product line.

Novus International has brought numerous products to the market since 1991 and developed product families including methionine, trace mineral and enzyme solutions, and eubiotics.

Tucker works with customers throughout North America and has a Midwest background where there is a four-season growing year. Most of the crops where she is from are planted with grain corn during the summer and winter wheat in the winter.

When working with farms, Tucker categorizes feed management into three areas: inventory, mixing (total mixed ration wagon) and the feed bunk in front of the cow. She said management impacts all three areas in signicant ways.

Covering the silage bunk and making sure to have a clean face helps to maintain the quality of feed over time, which maximizes the quality and inventory of feed. Additionally, TMR mixing needs to be a consistent process so that the ration made by the nutritionist is closer to what the cows are eating, she said.

Feed bunks need to have space for the size of cow on the farm as well as correct timing for feeding. By giving a cow space to eat and making the feed available at the time a cow is going to eat, farmers can maintain a full rumen that will be converted to milk.

Environment does play a factor as well, but that conversation is best had between the farmer and the nutritionist, Tucker said.

When assessing the potential risks in the feed harvesting process, Tucker said it is easiest to visualize how a cow makes components of milk.

“To make milk and milk components, the cow has to have feed that will be broken down into the different parts needed to make milk,” Tucker said. “Higher

World Dairy Expo Special Edition • Second Section • Saturday, September 9, 2023 • Page 9 Visit booth EH 2006-2309 at World Dairy Expo to X-perience the X Factor! X X Marks the Spot to be! at World Dairy Expo 2023! Calf-Tel.com
Hannah Tucker, Ph.D. Novus International
“Feed is a huge investment that takes many steps to get to the cow. By improving management at every stage, farmers can set up the cow for success and maximize milk production.”
HANNAH TUCKER, PH.D.

Why is the tradition of WDE worth you taking the time away from your farm to attend?

Carl and Lisa Mensen Luxemburg, Iowa Dubuque County 80 cows

How many years have you attended World Dairy Expo? 35 years with a handful of misses.

What is your favorite memory from WDE? Helping and watching Lisa’s family show Brown Swiss cattle. They have been showing since 1982 and have won champion Brown Swiss a couple of times.

Who do you usually attend WDE with, which days do you plan to go, and how much time do you spend at WDE? Usually, just Lisa and I go ourselves on Friday and spend one day. We go on Friday because we have Holsteins at our farm, and the Holstein show is on Friday. Also, that is when we can nd help for chores so we can take off.

Why is the tradition of WDE worth you taking time away from your farm to attend? It is a nice one-day getaway to see what direction the industry is go-

ing and to see what sires are being used. It’s fun to see what new trends are happening in the dairy industry and learn about things we can implement on our farm.

What are three must-do things for you at WDE? 1. Walk through the barn to see the cattle. 2. Walk through the commercial exhibits and talk with the people at the booths that are of interest to us. 3. Get a grilled cheese sandwich and an ice cream shake.

Tell us something you implemented on your farm from WDE? We put mattresses in our tiestall barn and curtains on our dry cow facility. Also, we found a footbath product to use.

Tell us about your farm and your plans for your dairy this fall. We own 160 acres and rent another 70. We raise corn and alfalfa. We raise all of our own replacement heifers. Lisa and I do all the day-to-day chores ourselves. When it comes to harvest and planting, we have three sons who come to help when needed. Our plan for this fall is to not have a plan so that nobody can mess it up.

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“It is a nice one-day getaway to see what direction the industry is going and to see what sires are being used.”

Tanbark Talks to take place at Expo

Begin your day at World Dairy Expo with educational Tanbark Talks. This opportunity to learn at Expo takes place in The Tanbark at 8 a.m. Tuesday and Wednesday and 9 a.m. Thursday and Friday. While at Expo, be sure to enjoy the full-service bar and restaurant, nightly receptions and industry-hosted events at The Tanbark, located in the Arena Building.

Tuesday, Oct. 3 at 8 a.m.

“Dairy Symposium: Dairy Business Innovation Initiatives,” hosted by Wisconsin Department of Agriculture, Trade and Consumer Protection

The DBI Initiatives support dairy businesses in the development, production, marketing and distribution of dairy products. The Dairy Symposium at WDE will include a presentation by each of the DBI Initiatives about their regional efforts. Wisconsin DATCP Secretary Randy Romanski will provide the welcome address.

The Dairy Symposium will feature a panel that includes a representative from each of the DBI Initiatives. These panelists will share how the DBI Initiatives have positively inuenced their own farm, business, research and careers. There will be time for the panelists to respond to questions. The Dairy Symposium will conclude with an opportunity to network with each of the DBI Initiatives. The four DBI Initiatives are the Pacic Coast Coalition Dairy Business Innovation Initiative (California), Southeast Dairy Business Innovation Initiative (Tennessee), Northeast Dairy Business Innovation Center (Vermont) and Dairy Business Innovation Alliance (Wisconsin).

The Dairy Symposium is free to attend with paid admission to Expo. For event registration, full schedule and speaker proles, visit DairySymposium.wi.gov.

Wednesday, Oct. 4 at 8 a.m.

“CDCB Industry Meeting,” hosted by Council on Dairy Cattle Breeding

Start your Wednesday with a genetic evaluation update at the Council on Dairy Cattle Breeding Industry Meeting. Speakers will provide insight on new research being conducted by the CDCB and USDA-AGIL on global initiatives related to sustainability metrics and on the national cooperator database that powers traditional and genomic evaluations in the U.S. Additional topics and speakers are being secured; visit uscdcb. com/event/2023-industry-meeting-2/ for current details and to register. The CDCB Industry Meeting is open to everyone with no fee to attend, but the CDCB does ask that, for planning purposes, you register in advance at the link above.

The Council on Dairy Cattle Breeding provides premier dairy genetic information services through industry collaboration centered on a mission to help optimize cow health and productivity in herds worldwide. This non-prot organization is responsible for calculating and distributing the genetic evaluations and genomic predictions, for managing the national coopera-

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Registration for the 2023 CDCB Industry Meeting opens at 7:30 a.m. Oct. 4 in a new location, The Tanbark. The program concludes at 11:30 a.m.

Thursday, Oct. 5 at 9 a.m.

“U.S. Farm Report-LIVE,” with host Tyne Morgan and panelists

Ever wonder what it is like to be a part of a live TV audience? This is your chance to experience it rsthand while also learning about key topics impacting the dairy industry. Join host Tyne Morgan for a live TV taping of the U.S. Farm Report, featuring a panel discussion on dairy markets, trends and news. Bring your questions, and don’t forget to grab some free milk on your way into The Tanbark for this unique experience.

Friday, Oct. 6 at 9 a.m.

“Women Leading Dairy: Challenges and Opportunities,” hosted by Dairy Girl Network and National Young Cooperators Program

Women show leadership at all levels of the dairy supply chain. On farms, women are either principal operators or decision-makers on over half of all farming operations. But women face unique challenges to reaching leadership positions, ranging from work-family expectations to developing professional networks to ghting attitudes of “that’s the way it’s always been.”

Join NMPF’s Young Cooperators Program and the Dairy Girl Network for a panel discussion exploring the leadership challenges women encounter as they navigate careers in the dairy industry and prepare for future success. The National Young Cooperators Program and Dairy Girl Network plan to host a facilitated panel discussion with women in various on- and offfarm industry roles, followed by an informal networking event.

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A show cow’s crowning glory

JK Tails provides a natural option for switchless cattle

CECIL, Wis. — A beautiful, owing switch is a show cow’s crowning glory. Mother-daughter duo Jolene Pederson and Kristin Baranczyk created JK Tails to help those show cows who might have everything else but are lacking in that department.

“When a cow is missing her switch, or just doesn’t have much of a switch, it really takes

away from the overall presentation when she goes to the show ring,” Baranczyk said. “It’s usually not the cow’s fault that her switch isn’t full, so I like being able to help her out. A tail is like a cow’s signature.” Although they formally launched JK Tails a year ago, Pederson and Baranczyk have been collecting real switches from deceased animals for several years. They have used the tails they have collected on

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PHOTO SUBMITTED Kris n Baranczyk (le ) and her mother Jolene Pederson celebrate a top placing with their Ayrshire winter yearling heifer, Family-Af-Ayr Burde e Des ny-ET, at the 2015 World Dairy Expo in Madison, Wisconsin. PHOTO SUBMITTED A Brown Swiss cow missing her switch (right) wears a tail put on by JK Tails of Cecil, Wisconsin. Turn to JK TAILS | Page 15

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Page 14 • World Dairy Expo Special Edition • Second Section • Saturday, September 9, 2023

their own show animals and have been enhancing tails for friends at the shows they attended.

“My grandparents used to own Roskom Meats in Freedom, and we all worked there as a family,” Baranczyk said. “My mom saw a cool tail on one of the animals that came in, and she ended up keeping it.”

The pair now has close to 100 tails in their collection, including tails in a variety of colors and textures that work for all breeds of dairy cattle. The tails are procured from the new ownership at Roskom Meats.

“When they see a nice tail and they will save it, and then we can go through and pick what we want to keep to work with,” Baranczyk said.

When they nd a tail they want to add to their collection, they process the tail by washing and curing the hide.

“Once you cure the hides, they are pretty stable and don’t really require any special storage,” Baranczyk said. “I actually use regular shampoo and conditioner to keep them clean.”

During the show season, Baranczyk said they store the tails on a cable at their show heifer barn. That allows them to be able to easily sort tails and nd what they need to take to any particular show, based on breed and customers who have booked their tails in advance.

In the off-season, Baranczyk said they pack the collection away in storage containers to keep them in good condition.

In order to accurately budget their time for attaching tails, Pederson and Baranczyk try to communicate with their clients and determine needs ahead of time. As a edgling business, however, they also prepare with extra supplies to help anyone who might see them practicing their craft while at a show and asks for their assistance.

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Con nued from JK TAILS | Page 13
PHOTO SUBMITTED
to JK TAILS | Page 17
Baranczyk’s and Pederson’s collec on of tails hangs on a cable at their farm near Cecil, Wisconsin. The pair has nearly 100 tails in a variety of colors, textures and sizes to work with any breed.
Turn
“When a cow is missing her switch, or just doesn’t have much of a switch, it really takes away from the overall presentation when she goes to the show ring. It’s usually not the cow’s fault that her switch isn’t full, so I like being able to help her out. A tail is like a cow’s signature.”
KRISTIN BARANCZYK
Page 16 • World Dairy Expo Special Edition • Second Section • Saturday, September 9, 2023

To attach a switch, Baranczyk uses a small zip tie at the bottom of the tail bone as a secure zip tie to help keep the zip ties that actually attach the tail from sliding.

“It depends on the animal,” Baranczyk said. “Some need two tails; some only need one. The whole point is to make it look as natural as possible, so that it is undetectable.”

The hair on the cow’s own tail is pushed up, and the extensions are placed underneath the existing hair. Then the hair is uffed and arranged to give the appearance of a full switch.

Because the tails are natural, they can be put in and left on the cow for the duration of the show and even washed if the cow would get the tail dirty.

For Baranczyk, making sure the tails

on show cows are perfect is something she has been tasked with since she was a little girl.

“For me, it’s really relaxing,” Baranczyk said. “I have been ufng the tails since I was 4 years old. They’ve always called me the tail lady. It’s my piece of the puzzle.”

Baranczyk said their service is an important one for exhibitors at shows.

“We can help good cows that have lost their switch for some reason look just as nice as other cows that have their switches,” Baranczyk said. “Because these tails are actually tails, they don’t have that fake look that a synthetic switch does. Instead of looking like a false switch, no one even knows it is there.”

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Con nued from JK TAILS | Page 15
PHOTO SUBMITTED A Jersey cow wearing a JK Tails tail stands atop a class at the Wisconsin Championship Jersey Show Aug. 24 in Madison, Wisconsin. Kris n Baranczyk added extensions to the cow’s tail to give her switch a fuller appearance.

Adding excitement to the WDE Youth Showmanship Contest

Long-standing tradition features new format, awards

MADISON, Wis. — Competing in showmanship classes can be a rite of passage for dairy industry youth. Whether the class takes place at a local county fair or on the famed colored shavings of a premier dairy cattle exhibition event, the stakes are high for those committed to showing their way to the top.

The Youth Showmanship Contest at World Dairy Expo was rst launched in 1982 under the guidance of longtime WDE Dairy Cattle Superintendent W. Terry Howard. Howard, and others, believed there was value in allowing the youngest dairy enthusiasts the opportunity to walk the shavings in a competition geared toward them.

“It’s easy to say that youth are the future of the showing industry,” said past World Dairy Expo President Mike Holschbach in “We Need a Show.” “With them, our future is very promising. The opportunity to show on those colored shavings means so much to so many young people.”

The Youth Showmanship Contest has grown and changed dramatically since its inception 42 years ago. In 2022, a record-breaking 463 youth took

part in the three age divisions offered within the contest.

For the rst 17 years, the Youth Showmanship Contest consisted of two age divisions and was held on Sunday morning prior to the selection of the supreme champion. In 2000, an intermediate division was added. Later, the showmanship contest was moved to a Thursday night time slot, after Sunday was eliminated from the show schedule.

In 2022, the showmanship contest saw another change as the Expo dates changed again, moving the contest away from Thursday night. This year, the Youth Showmanship Contest will take place at noon Saturday, Sept. 30.

“Moving the contest to the weekend is one of the best changes we have made to increase participation,” said Jessica Pralle-Trimner, a co-superintendent of the youth contests. “There are a lot of very talented showmen and women who are also very engaged at their respective schools, making it hard for them to get away.”

Pralle-Trimner, along with her sister Nicole Pralle, took over the duties of serving as superintendent of both the youth showmanship and youth tting contests in 2022, following the longtime tenure of Katie Coyne, who volunteered with and led the contests as superintendent for over 20 years.

In addition to the contest dates changing, the entry process for the contest is changing this year.

Entries will be accepted exclusively online and are open until 2 p.m.

Friday, Sept. 29, with a $10 entry fee. Late entries will be accepted through 10 a.m. the day of the contest, with a $20 late entry fee. Entries may be made by visiting the World Dairy Expo website.

Perhaps the most exciting change to the long-running contest is a new award sponsorship in memory of the late Annette Ostrom, for which the Ostrom family will dedicate over $120,000 to

the contest over the next decade. A passionate exhibitor herself, Annette loved mentoring and encouraging youth, particularly when it came to developing their skills in the show ring, according to her husband, Jim Ostrom, who is a co-owner of Milk Source Genetics.

Turn to SHOWMANSHIP | Page 19

Page 18 • World Dairy Expo Special Edition • Second Section • Saturday, September 9, 2023 915 S. Main St., Cuba City, WI 53807 www.jgiledairyequipment.com 915 S. Main St., Cuba City, WI 53807 www.jgiledairyequipment.com giledairyequipment.com
PHOTO COURTESY OF ELLA WRIGHT, COWSMOPOLITAN The late Anne e Ostrom parades 2017 grand champion Jersey Musqie Iatola Martha through the World Dairy Expo supreme champion ceremony in Madison, Wisconsin. Martha was named the reserve supreme champion that day.

As part of the Annette Ostrom Memorial Showmanship Awards, the top-placing showman in each age division will receive cash awards of $1,500, with the second-place showman being awarded a cash prize of $750.

A new twist to the contest will be the addition of a supreme showman. The top two showmen from each age division will return to compete for the supreme showman titles. The contest becomes interesting as the judges are instructed to consider each of the six contestants with a clean slate and not as the winner or runner-up in their age division.

Whoever rises to the top of the supreme showman contest will walk away with an additional cash prize of $3,500 and a beautiful crystal trophy to commemorate their accomplishment. They will be recognized during the Parade of Champions Friday, Oct. 6. The run-

ner-up in the supreme showman contest will receive an additional cash award of $1,500.

“It will bring some excitement to the show ring,” said Jim Ostrom in a WDE press release announcing the awards. “(Annette) would’ve loved that. It’s an opportunity for some kids to go have some fun and celebrate their passion, which, for many of them, is showing cattle.”

Pralle-Trimner said she is excited about the changes taking place this year within the Youth Showmanship Contest.

“These are such important contests at Expo, to give youth the chance to compete on the colored shavings,” Pralle-Trimner said. “Regardless of where you come from in the dairy industry or what animals you have, these contests are about your abilities and the skills you have worked to develop.”

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DANIELLE NAUMAN/DAIRY STAR World Dairy Expo youth contests volunteer Brooke Trustem places a blue rstplace neck medallion on Cameron Ryan at the 2022 World Dairy Expo in Madison, Wisconsin. Ryan won the junior division of the Youth Showmanship Contest.

Council of Dairy Cattle Breeding to present updates to key genetic work

Genetic mutations, lameness, sustainability among topics for annual event at WDE

BOWIE, Md. — The 2023 Council on Dairy Cattle Breeding Industry Meeting at World Dairy Expo moves to The Tanbark this year, expanding the hospitality for the gathering, which usually draws roughly 200 from across the dairy industry.

The event, which will take place from 7:30-11:30 a.m. Wednesday, Oct. 4, in Madison, Wisconsin, will celebrate the CDCB’s 10th anniversary of providing genetic evaluation services and recap the progress that has been made through the national cooperator database, stewarded by CDCB. At the same time, the program will look ahead to a variety of opportunities to move that part of the industry forward.

Turn to CDCB | Page 22

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PHOTO SUBMITTED Dairy producers and gene c enthusiasts are invited to join the 2023 CDCB Industry Mee ng on Wednesday morning, Oct. 4 at World Dairy Expo in Madison, Wisconsin.
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“We’re excited about having a new welcoming place to host this meeting and a great update on progress surrounding genetic information,” said Katie Schmitt, the CDCB’s outreach specialist. “(The meeting) is a huge highlight for many of the people in the dairy industry because of the impact of this work.”

The CDCB works both in the United States and with international partners on dairy genetic evaluations and maintains the world’s largest animal database. It operates as a third party, pre-competitive partner to breed associations, dairy records processing centers, animal breeding companies, genomic companies and other industry groups to foster genetic improvement.

Among the topics headlining the event is a panel that will address genetic mutations in cattle and how genomics play into that challenge.

“This will be a really unique nugget,” Schmitt said of the panel. “While it’s not a topic that’s new to the industry, it’s time to bring it to the forefront and discuss the role breeders play in reporting what they see on the farm and how that data turns into a haplotype test in evaluations.”

The panel is called Genetic Mutations in Cattle and Genomics’ Role

in Discovery and is scheduled for 8:55 a.m.

Schmitt said dairy farmers are crucial in providing data for research the CDCB and U.S. Department of Agriculture conduct in tandem.

“We will talk about how you go about making a report and how you can play an active role in collecting data that becomes important to improving our dairy cattle,” she said. “Information from farmers is at the center of what we do.”

The panelists include Dr. Paul VanRaden with the Animal Genomics and Improvement Laboratory at USDA’s Agricultural Research Service; Dr. Matthew McClure, the lead geneticist for dairy product development at ABS-Global; Dr. Rich Tait, Jr., the director of genetics product development genomics for Neogen; and Spencer Hackett of Melarry Farms in Rice, Minnesota.

Hackett milks 150 registered Holsteins with his wife, Stacey, and sons Chris and Brook. He serves on the Holstein USA board and chairs the organization’s Genetic Advancement Committee while also serving on the breed’s Conrmation Advancement Committee.

Hacket’s own experience with genomic testing has made it clear how important it can be in eliminating undesired traits in cow genetics.

“Some say we overreact to these things since they only affect 2%-3%,” Hackett said. “But if it’s a seedstock problem, we can weed out these undesirable traits on the front end. By identifying these recessive genes, we can eliminate them.”

Hackett cited the example of muscle weakness that causes calves to be unable to stand up, for which a gene has just been identied. He said that because of the discovery, it can be quickly eliminated.

Hackett also reiterated Schmitt’s point surrounding the need for farmer reporting.

“That’s absolutely a challenge,” he said. “We need people to tell us so that if we see a pattern, we can act on it.”

A second topic on the program also relies on dairy farmer reporting and is of keen interest to both farmers and industry. It focuses on cow lameness and mobility.

“Lameness is a top reason for dairy herd culling, and its potential for economic loss is huge,” Schmitt said.

The CDCB will provide updates on a research project being conducted by Dr. Gerard Cramer, a veterinarian at the University of Minnesota. It

brings together dairy farmers, hoof trimmers, technology developers and others to collect data to determine the genetic connection to the problem.

The project is among several research efforts for which the CDCB and USDA will provide the latest information. Another portion of the program will follow up on a discussion that surfaced at last year’s meeting.

“We’ll have a presentation on the measurement and metrics of sustainability and how we standardize that in the international genetic space,” Schmitt said. “We often think of sustainability from the perspective of enteric emissions, but it’s also about dairy farmers’ nancial and social sustainability. We’re always looking ahead and thinking about how farmers can either make money or save money using genetics.”

Schmitt said all are welcome to attend the meeting, but registration is suggested at uscdcb.com, where further details are also available. The session recording will be available at CDCB’s YouTube channel following the meeting.

Page 22 • World Dairy Expo Special Edition • Second Section • Saturday, September 9, 2023 Today’s Consumption Tomorrow’s Production Your future is now. And it starts with her. Help her maintain normal digestive health and support a functioning immune system with First Arrival® total eubiotics. This easy-to-feed product is available in powder or paste. Kickstart tomorrow’s production today. ©2023 DBC Ag Products Be proactive with calf health. Scan for a free on-farm consultation with your local DBC representative.
Katie Schmitt CDCB outreach specialist
Con nued from CDCB | Page 20
Spencer Hackett Melarry Farms
“Some say we overreact to these things since they only affect 2%-3%. But if it’s a seedstock problem, we can weed out these undesirable traits on the front end. By identifying these recessive genes, we can eliminate them.”
SPENCER HACKETT

A short yet successful 4-H judging career

Hebgen aspires to be Expo judge

DEFOREST, Wis. — At the age of 15, Ava Hebgen’s 4-H judging career is nearly over.

While most youth compete in dairy judging throughout their 4-H years, Hebgen has one more contest to compete at in November at the North American International Livestock Exposition in Louisville, Kentucky.

“I judged in my rst 4-H contest when I was about 10 years old,” Hebgen said. “But I’ve always been around cattle on our family’s farm, going through the free stalls, looking at cows and learning their parts with my family.”

Hailing from DeForest, Hebgen is the daughter of Adam and Nicki Hebgen. She is a sophomore at DeForest High School, where she is involved in FFA and competes in forensics in the extemporaneous speaking category.

She is involved in her family’s 600-cow dairy, which includes her grandparents, Jeff and Robin Kessenich; her aunt Natalie Kessenich; uncle Wade Kessenich and her parents.

Hebgen topped the Wisconsin 4-H dairy judging contest in July by a 17-point margin, earning her spot on

the team that will travel to Kentucky.

On her way to the top spot, Hebgen was the high individual in the Holstein breed, placed second in the Ayrshire breed, was the fourth-high individual in the oral reasons portion of the contest and placed sixth in the Milking Shorthorn breed.

This year marked Hebgen’s second and nal year competing in the contest’s senior division. In 2022, her team from Columbia County topped the state contest, earning them the right to compete at the National 4-H Dairy Cattle Judging Contest at World Dairy Expo in Madison, where the young team placed ninth.

According to Hebgen, much of the credit for her judging successes goes to her coaches: her mom, Nicki, and Craig Carncross.

“Mom and Craig have been such amazing coaches for us,” Hebgen said. “Our judging team has really become like a family to me.”

While she is no longer eligible to compete in 4-H contests, Hebgen does not plan to hang up her clipboard and sit at home.

“My sister judged this year as a junior, and my mom will continue coaching, so I plan to keep going to the practices, help out with the junior team and continue giving reasons,” Hebgen said. “I will still judge for FFA, and I denitely plan to go to college and compete for a spot on the judging team.”

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World Dairy Expo Special Edition • Second Section • Saturday, September 9, 2023 • Page 23
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Turn to HEBGEN | Page 27
Ava Hebgen takes a moment with one of the registered Jersey cows Aug. 28 at her family’s Ela May Gene cs show barn in DeForest, Wisconsin. Hebgen won the Wisconsin 4-H dairy judging contest in July.
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World Dairy Expo Special Edition • Second Section • Saturday, September 9, 2023 • Page 25

Bailee Kearns, pictured with her husband, Jason Seneca, Wisconsin Crawford County 135 cows

How many years have you attended World Dairy Expo? I have attended for 15 years.

What is your favorite memory from WDE? My favorite memory would be leading our rst class winner in 2022. Jas-K Diamond-B Twinkle-Red was rst 5-yearold and best bred and owned in the Red and White show. It takes a team, and we had a great one at home and at Expo.

Who do you usually attend WDE with, which days do you plan to go, and how much time do you spend at WDE? We rotate being there so everyone on the farm who wants to attend can. This year my husband and I will spend a day or two there.

Why is the tradition of WDE worth you taking time away from your farm to attend? Surrounding yourself with the best cows and people that share your passion is a great way to refuel.

What are three must-do things for you at WDE? Walk through the barns, watch Holstein cows, and eat grilled cheese and chocolate shake.

Tell us something you implemented on your farm from WDE? It’s a great time to see how sires are working in other herds. We also connect with and talk to professionals about any upcoming projects or upgrades.

Tell us about your farm and your plans for your dairy this fall. We milk 135 cows, including registered Holsteins, Red and Whites, and Jerseys, with my in-laws at Tombeth Farms. Expo, classication and harvest will be our plans for fall.

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Page 26 • World Dairy Expo Special Edition • Second Section • Saturday, September 9, 2023
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Why is the tradition of WDE worth you taking the time away from your farm to attend?
“Surrounding yourself with the best cows and people that share your passion is a great way to refuel.”

Although college is a few years off, Hebgen is considering the judging program at the University of Minnesota, where she would study dairy business.

As several mentors have proven inuential in developing her talents, Hebgen is looking forward to become a mentor to the younger members of Columbia County’s dairy judging program.

“I really looked up to Ashley and Sarah Hagenow when I was younger,” she said. “I always tried to model my judging and later my reasons after them. Now I will have the chance to be that role model.”

Hebgen said she learned to embrace the oral reasons portion of dairy judging.

“I found that you can justify your placings, give your opinion and explain why you made the choices you did by telling what you saw,” Hebgen said. “You may not get a 50 on the class, but if you can defend those placings well, you can earn the points in the reasons.”

Hebgen said she felt her ability to give oral reasons improved dramatically last year, as part of her team’s preparations for the WDE contest.

“Last summer we practiced a lot, traveling around the state and gave so many sets of reasons,” Hebgen said. “We also had videos to watch of some of the top reasons from previous contests. That all helped a lot.”

Hebgen said giving reasons is simply communicating and presenting thoughts and ideas, a skill that

has helped her when giving presentations at school.

Although it is several years in the future, Hebgen is looking forward to the prospect of transitioning from contest judging to show judging. She has her sights set on some day serving as an ofcial judge at World Dairy Expo.

“It would be neat to have two females, as judge and associate, out there placing the classes at Expo,” Hebgen said. “Girls seem to dominate the 4-H contests but don’t seem to be as well-respected when it comes to judging shows.”

Hebgen said she uses her judging skills on a daily basis.

“I use my judging skills when looking at my own animals, deciding what to take to a show or what animals to purchase,” Hebgen said.

On the farm, her family has a show barn where they care for their show animals under the banner of Ela May Genetics, which was established in memory of her younger sister Ela, who died in an all-terrain vehicle accident nearly two years ago.

The family is currently milking seven cows and caring for 25 heifers, which they exhibit at local, state and national shows. In addition to working in the show barn, Hebgen feeds calves on a daily basis.

“My family have always been my greatest supporters, and I know they are in my corner,” Hebgen said. “With them behind me, there is nothing I can’t accomplish, and I am so lucky and grateful to have that support.”

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When I started the RECAL Plus SS the manure was consistent but s and had a fair amount of corn and ber showing. Milk produc on was hanging right about 81#, 4.00% BF, 3.10% Pro, 12 MUN, 100,000 SCC. Within three days I could see a di erence in the manure. It was ge ng creamier and a few days a er that I could see that there was less corn and ber in the manure. I did gain about three pounds of milk about a week a er star ng the RECAL. I was seeing stronger heats too and I was extremely happy with what I was seeing in the cows. Since then, I have switched to feeding just the RECAL Plus.

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Why is the tradition of WDE worth you taking the time away from your farm to attend?

Brian and Kristi Dinderman Orangeville, Illinois Stephenson County

65 cows

How many years have you attended World Dairy Expo? We both grew up attending Expo as kids with our families, and then in the late 1990s, while in high school, we started exhibiting our own animals and happened to tie in the same string with other animals from our county. We have been exhibiting ever since we were married in 2004.

What is your favorite memory from WDE? In 2018, our dam and daughter pair did extremely well. Hi Guern View Dancing Diva was rst place in her class and reserve senior champion and reserve grand champion. Her daughter, Hi GUern View Diva Designer, was intermediate champion of the open and junior show and grand champion of the junior show. They teamed up to win the dam and daughter class. This year Designer will return in the production class.

Who do you usually attend WDE with, which days do you plan to go, and how much time do you spend at WDE? We usually take turns who stays at Expo with the cattle and who stays home on the farm.

Why is the tradition of WDE worth you taking time away from your farm to attend?

We enjoy visiting with the other exhibitors that we only see a couple of times throughout the year. We also are interested in seeing new genetics and daughters of sires. We nd it benecial to showcase our genetics for marketing the rest of the year.

What are three must-do things for you at WDE? Exhibiting cattle: We enjoy showcasing our genetics and the competition. Grilled cheese and shake: Can you attend Expo and not grab these icons? Finally, walking the barns to visit with other breeders and to look at the amazing cattle.

Tell us something you implemented on your farm from WDE? We started using in vitro fertilization on our elite

cows after learning about it at World Dairy Expo. We are always interested in learning of and researching new sires while at WDE.

Tell us about your farm and your plans for your dairy this fall. We are a family run dairy with 65 cows. We raise our replacements of all breeds except a Milking Shorthorn. Our children Alaina, Amery and Aidan enjoy showing and

help tremendously on the farm. We grow corn and alfalfa for the herd. We enjoy showing at county fairs, Illinois State Fair, World Dairy Expo and occasionally in Louisville. We also sell cattle and embryos on various sales throughout the year.

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“We enjoy visiting with the other exhibitors that we only see a couple of times throughout the year.”

Virtual Farm Tours

World Dairy Expo Virtual Farm Tours have brought some of the best dairy operations from near and far to Madison for over 20 years. Dairies featured each year excel in a variety of farm aspects, including genetics, technology, community engagement, environmental stewardship, and cow comfort, while also representing a wide variety of sizes, locations and breeds.

During Expo’s Virtual Farm Tours, dairy owners and managers share a visual presentation with time for questions and an open discussion afterward.

Other Virtual Farm Tours were not conrmed at press time.

Thursday, Oct. 5 at 10 a.m.

Feltz Family Farms of Stevens Point, Wisconsin

As a sixth-generation dairy farm, Feltz Family

Farm has built a dynasty of high-producing cows while expanding through diversication and technology. Located in Stevens Point in central Wisconsin, Ken and Jackie Feltz, in addition to their children Taryn, Jared and Jake and their spouses, milk 680 Holsteins. The Feltz family has diversied their farm with a storefront, cheese plant, pumpkin patch and corn maze, and also host farm tours.

The Feltz farm and herd has grown over time with additional barns being built. Currently, they milk the majority of the herd with 10 robots in addition to a parallel parlor. They boast a rolling herd average of 33,000 pounds and a somatic cell count of 150,000. The herd also includes 70 feeder steers. Meat is directly marketed through their farm store. In addition, they utilize a manure separator, bedding with recycled sand and selling compost to the public.

The Feltz family is extremely welcoming to their community, opening up their farm for visits. Aside from farm tours, they have hosted many local events and fundraisers, such as the local dairy breakfast, an annual Humane Society fundraiser and Wisconsin Farm Technology Days in 2014. Come and learn more about dairy technology, direct marketing of products and community engagement during this virtual tour.

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