2021 World Dairy Expo Tab by Dairy Star

DAIRY ST R

World Dairy Expo Special Edition

September S b 11 11, 2021

What’s Inside... • Ten Finns Creamery will showcase how it sells A2 milk .................................................... Page 3 • World Dairy Expo honors Milk Source LLC partners ............................................................ Page 12 • Hansen finds way to diversify dairy ........... Page 17 • National Dairy Shrine’s new look to be revealed at WDE ........................................... Page 28 • Gietzel has built extensive memorabilia collection ...................................................... Page 30 SECOND SECTION • Newalta Dairy will share driving force behind growing operation ............................ Page 1 • Hildebrand Farms Dairy to share marketing strategies of on-farm creamery ................. Page 16

Expo is back New attractions will enhance event after year off By Sarah Colburn Contributing Writer

The 54th World Dairy Expo is ready to welcome tens of thousands of people back from around the globe for an in-person event in Madison, Wisconsin. Expo is the world’s largest dairy-centric trade show and is filled with dairy and forage seminars hosted by industry leaders and farmers doing hands-on work. “We’re thrilled for people to be back in Madison,” said Katie Schmitt, World Dairy Expo communications manager. “We’re putting together an incredible event. There’s a lot of excitement to being back together again.” After a cancellation of the 2020 show due to COVID-19 restrictions, Schmitt said this year’s show is better than ever. Expo’s leadership team used its time during the past year as an opportunity to focus in on the strategic plan that guides the organization. Instead of handling the day-to-day aspects of show preparation, the team was able to plan for the long-term health and future of Expo. “It really gave us the chance to look at the

PHOTO SUBMITTED

A Knowledge Nook session is underway during the 2019 World Dairy Expo in Madison, Wisconsin. New products will once again be on display in the Knowledge Nook, along with headlining Expo’s new feature, the World Dairy Expo Tech Spotlight. show and see where we had opportunities to make it a holistic event,” she said. “We’ve added great new pieces for people to explore and learn at.” Sunset Celebration On Friday, Oct. 1, there will be a free, live performance featuring Dillon Carmichael and Meghan Patrick in The Tanbark. Attendees can reserve tickets at worlddairyexpo.com.

“The Sunset Celebration is a chance for people to celebrate the reunion that is Expo,” Schmitt said. “It’s a chance for us to thank our attendees and exhibitors and stakeholders.” Career Connections This year will feature dedicated time to Turn to EXPO | Page 2

Page 2 • World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021

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Con nued from EXPO | Page 1 enhancing youth events at Expo including the creation of Career Connections, an event for students to connect with professionals who are hiring on their farms or in the industry. The networking event will begin at 9:30 a.m. Oct. 1. Companies can submit open positions, and students and young professionals can pre-register on the World Dairy Expo website. Career Connections will have a free-flow structure that allows students to talk oneon-one with trade show exhibitors, farms and industry companies seeking to hire. “It’s a great chance for not only students to leverage the fact the global dairy industry is here,” Schmitt said. “But also a great opportunity for our companies and farmers throughout the industry to find people to hire.” The event is open to high school and college students, and those a few years post-college seeking entry-level positions. Students should bring resumes or business cards to exchange their contact information, and dress in business casual attire. As the agriculture industry faces a labor shortage, Schmitt said this networking time is important. “We see World Dairy Expo as a place that can help bridge some of those gaps and provide some of those connections,” she said.

“We’ve added great new pieces for people to explore and learn at.” KATIE SCHMITT, WORLD DAIRY EXPO COMMUNICATIONS MANAGER

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Expo en Español This new experience, designed for Spanish-speaking dairy owners, managers and mid-managers, allows attendees to receive information in Spanish. Topics will include “Five Practices to Strengthen a Diverse Farm Team,” “How to Excel to a Leadership Position” and a panel discussion titled “Strategies to Have Engaged Employees and Reduce Turnover.” Hosted at 2 p.m. Wednesday through Friday, each session will include a presentation and a time for questions. Presentations will be hosted by people who are fluent in Spanish. “These seminars are designed to focus a lot on the human resource side of building strong farm teams,” Schmitt said.

Tanbark Talks Attendees can start their day at Expo with a Tanbark Talk Wednesday through Friday at 8 a.m. in The Tanbark, now located in the Arena Building. Wednesday’s topic is “Farming Forward Through Enhanced Innovation and Farm Profitability.” A live taping of the U.S. Farm Report is set for Thursday. Friday brings agricultural economist Damian Mason to the stage for his presentation, “This Business Called Agriculture.”

Tech Spotlight Ten dairy technology start-up companies will pitch their product ideas to dairy producers during World Dairy Expo. The technology includes everything from robots to cameras to sensors, and the advances are meant to help producers with things like feed bulk management, cow behavior monitoring, cow health, milk quality, manure treatment and labor efficiencies. The Tech Spotlight begins at 10:30 a.m. Sept. 28. In addition, there is a virtual component prior to Expo that will be held at 1 p.m. Sept. 16. Event registration is available at www.wdetechspotlight.com. The virtual component prior to Expo will allow attendees to get a sneak peek at who the companies are. During the presentations, the companies will showcase their innovations. There will be a panel discussion with industry experts. In addition to other changes at World Dairy Expo, this year’s event will be live-streamed for people who are not comfortable traveling to Madison. There will be Dairy Cattle Show coverage as well as coverage of the educational components during the week of Expo. To access the virtual stream, visit www.worlddairyexpo.com and click on ExpoTV. The livestream is free to watch. For those attending in person, Schmitt said there is a mobile event app that includes interactive maps, live Dairy Cattle Show results and the ability to schedule meetings with exhibitors. The app is free and can be downloaded through a device’s app store.

World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021 • Page 3

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522 Sinclair Lewis Ave. Sauk Centre, MN 56378 Phone: (320) 352-6303 Fax: (320) 352-5647 Published by Dairy Star LLC General Manager/Editor

Mark Klaphake - mark.k@dairystar.com 320-352-6303 (office) 320-248-3196 (cell) 320-352-0062 (home) Ad Composition

Nancy Powell 320-352-6303 nancy.p@dairystar.com Consultant Jerry Jennissen 320-346-2292 Editorial Staff

Krista Kuzma - Editor/Wisconsin (507) 259-8159 • krista.k@dairystar.com Jennifer Coyne - Assistant Editor (320) 352-6303 • jenn@dairystar.com Danielle Nauman - Staff Writer (608) 487-1101 • danielle.n@dairystar.com Stacey Smart - Staff Writer (262) 442-6666 • stacey.s@dairystar.com Maria Bichler - Copy Editor 320-352-6303 Advertising Sales Main Office: 320-352-6303 Fax: 320-352-5647 Deadline is 5 p.m. of the Friday the week before publication

PHOTO SUBMITTED

The Hendrickson family – (front, from le ) Lane, Finn, Lily, Maria and Nora; (back, from le ) Julia, Zach, Amanda holding Emma, Joel holding Bree, Maddie and Lucy – operate Hendrickson Dairy and Ten Finns Creamery on their farm near Menahga, Minnesota. The Hendricksons are a part of this year’s World Dairy Expo Virtual Farm Tours.

Ten Finns Creamery will showcase how it sells A2 milk By Sarah Colburn Contributing Writer

MENAHGA, Minn. – Hendrickson Dairy and Ten Finns Creamery in Menahga, Minnesota, specializes in creating milk that people with food sensitives can enjoy.

“It’s fun to help others out like that,” Joel Hendrickson said. Hendrickson and his wife, Amanda, run the business along with their 11 children, who are depicted in a Scandinavian cartoon on each and every milk carton – a throwback to their family heritage. The Hendricksons are the epitome of a true family farm, and a few years ago they narrowed their focus to providing and processing A2 milk. This year, the family is providing a virtual tour of their facility at noon Oct. 1 as part of World Dairy Expo Virtual

Farm Tours. Conventional milk, Hendrickson said, has two forms of beta-casein protein A1 and A2, the first being harder for some people to digest. A handful of years ago, after reading about the differences in proteins, Hendrickson had his herd genetically tested and found more than half of the cows had the A2 protein. He whittled down the herd to the 58 with the protein, and today, he is milking 135 Turn to HENDRICKSONS | Page 5

Sales Manager - Joyce Frericks 320-352-6303 • joyce@dairystar.com Mark Klaphake (Western MN) 320-352-6303 (office) • 320-248-3196 (cell) Laura Seljan (National Advertising, SE MN) 507-250-2217 fax: 507-634-4413 laura.s@dairystar.com Jerry Nelson (SW MN, NW Iowa, South Dakota) 605-690-6260 jerry.n@dairystar.com Bob Leukam (Northern MN, East Central MN) 320-260-1248 (cell) bob.l@star-pub.com Mike Schafer (Central, South Central MN) 320-894-7825 mike.s@dairystar.com Amanda Hoefler (Eastern Iowa, NE WI) 320-250-2884 • amanda.h@dairystar.com Megan Stuessel (Western Wisconsin) 608-387-1202 • megan.s@dairystar.com Kati Kindschuh (Northeast WI and Upper MI) 920-979-5284 • kati.k@dairystar.com Deadlines The deadline for news and advertising in the Dairy Star is 5 p.m. Friday the week before publication. Subscriptions One year subscription $35.00, outside the U.S. $110.00. Send check along with mailing address to Dairy Star, 522 Sinclair Lewis Ave., Sauk Centre, MN 56378.

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Page 4 • World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021

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Con nued from HENDRICKSONS | Page 3 A2A2 Holsteins and maintains a rolling herd average of 24,700 pounds of milk. In the last two years, despite being unable to market through samples in grocery stores due to COVID-19 restrictions, the farm has continued to expand its reach. Its milk products have grown from being available in two grocery stores and a coffee shop

PHOTO SUBMITTED

Maddie Hendrickson moves a cart of finished milk inside the Ten Finns Creamery near Menahga, Minnesota.

World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021 • Page 5

in Menahga to being available via the Mason Brothers Grocery Wholesaler in Wadena as well as a number of places throughout Park Rapids, Perham, Detroit Lakes, Wadena and Waseca. Additionally, they have a relationship with Co-Op Partners Warehouse of St. Paul that distributes their goods, and they can now be found as far away as Michigan and Iowa. Hendrickson said the company is currently in talks with Kowalski’s Markets in the Twin Cities and if the partnership works out would distribute its goods to that chain through Russ Davis Wholesale. The Ten Finns Creamery is processing roughly 400 gallons of milk a week through its on-site facility. They are sending the remainder of the product to Nelson Creamery for processing. They sell whole milk, 2% milk, chocolate milk and butter, all of the A2 variety. The A2 designation was a way for the Hendricksons to secure their future as a farm. As they watched other, small dairy farms fold, Hendrickson searched for an innovative way to stay in business. “We take pride in trying to remain a small, family farm,” Hendrickson said. “That’s the whole idea of the creamery. We have something we built here so the kids can have a future in dairy and still remain as a small, famTurn to HENDRICKSONS | Page 6

PHOTO SUBMITTED

Joel Hendrickson watches over the carton filler at Ten Finns Creamery near Menahga, Minnesota.

Page 6 • World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021

Con nued from HENDRICKSONS | Page 5

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ily farm.” The Hendricksons’ children help on the farm in a number of ways and that has allowed the family to stay true to its roots. The kids drive tractor, feed the cows, milk the cows and clean the facility. Two of the eldest daughters, Maddie, 14, and Julia, 12, assist Hendrickson in the creamery, processing the milk and packaging it. The two also write the receipts and invoicing for the stores. The Hendricksons’ 15-year-old son does a lot of the field work and the feeding of cows. “They get to see real life lessons,” Hendrickson said. The milk that is delivered straight from the creamery is often driven by a family friend’s daughter and Hendrickson’s father. On the land, the children not only learn what it takes to run a business, but they learn about life cycles as calves are born, crops grow and cows die. They learn about food safety, too, and dealing with the public, Hendrickson said. “I think there are a lot of lessons to be learned that a lot of people never ever get to experience,” Hendrickson said.

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Attend WDE for the Sunset Celebration Friday, Oct. 1 at 8:00 p.m. It's time to celebrate the return of World Dairy Expo with a free concert hosted in The Tanbark for the global dairy industry. Space is limited for this free concert so be sure to reserve your ticket. More information coming soon. Headlining the Sunset Celebration is Riser House Records recording artist Dillon Carmichael. On the verge of his next album release, Carmichael is ready to entertain with his songs "Hot Beer," "Sawin' Logs," "Made To Be A Country Boy" and more. Carmichael, born into a musical family that includes uncles John Michael and Eddie Montgomery, blends country and rock influences to create a sound designed for Expo's stage. World Dairy Expo is excited to welcome Meghan Patrick, a two-time Canadian Country Music Association Female Artist of the Year, to the stage as our opening act for the Sunset Celebration. Patrick recently released her first album with Nashville record label, Riser House Records, and is ready to get the party started at Expo.

World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021 • Page 7

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Win a trip to Nashville Expo has partnered with Riser House Records to offer three lucky individuals access to a Nashville Dairy Experience. This experience includes two tickets to the Opry Album Release Party for Dillon Carmichael on October 19 and two tickets to a private Mitchell Tenpenny concert on October 20 in Nashville. To help cover travel and lodging expenses, a $2,000 travel voucher will also be provided to each winner. To enter: Download the World Dairy Expo mobile event app by Saturday, Oct. 2 and create a user profile. To win: Three winners will be randomly selected on Monday, Oct. 4 from the list of Expo app users and contacted using the information provided in the profile. Contest rules: Must be 21 years of age or older to be eligible for prizes. Prizes may not be exchanged for cash.

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Page 8 • World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021

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World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021 • Page 9

Why do you attend World Dairy Expo? “The networking opportunities are endless.”

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tors, and catching up with people I only see a couple times a year. What information or product do you hope to take home to improve your dairy? I like to see the offspring of certain bulls to help me decide which bulls to use. It is also fun to visit with other dairy farmers from across the country and world, and talk to them about practices or products they use or recommend. What is your favorite memory from World Dairy Expo? The first time showing. All the hard work, dedication and luck that leads up to that one moment when you step foot on the colored shavings for the first time is an experience I don’t think anyone forgets.

Chris Schulze Holland, Minnesota Pipestone County 750 cows How many years have you attended World Dairy Expo, and why do you attend? This will be my eighth year. I go to Expo for the cattle shows and the networking opportunities.

What would you say to other dairy producers to encourage them to attend World Dairy Expo? Make time to get away and just go. The networking opportunities are endless, and you never know what you will learn or who you will meet. If the cow show is not your thing, the trade show has a lot to offer as well. I have never met anyone who has been disappointed that they made the trip to Madison, Wisconsin.

What does it mean to you that World Dairy Expo is back in 2021? It is exciting. It is the biggest and the best dairy show in the world. What are three things you are looking forward to doing this year at World Dairy Expo? First is the grilled cheese. If you have ever been Expo, then you know what I am talking about. Second is seeing world class cattle everywhere you look, whether it be in the barns, wash racks or in the ring. Third is socializing with friends and other exhibi-

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Page 10 • World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021

Good Feed Doesn’t Just Happen... Why do you attend World Dairy Expo? “We can see what is new and actually It’s Planned talk to the representatives.”

What are three things you are looking forward to doing this year at World Dairy Expo? Looking at the cattle and having a grilled cheese sandwich. Also, asking questions and getting answers from different people, and seeing people we have not seen for a while.

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What information or product do you hope to take home to improve your dairy? There is nothing special on the list this year. What is your favorite memory from World Dairy Expo? None I can think of.

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Kevin Fossum Waterville, Iowa Allamakee County 200 cows How many years have you attended World Dairy Expo, and why do you attend? We do not get there every year but have gone quite a few years for at least one day. We go to see what is new, or if I am looking for something specific I could use on the farm, we might go to check it out. What does it mean to you that World Dairy Expo is back in 2021? It is important that it is back so we can see what is new and actually talk to the representatives without them coming to the farm or us going to them. You can see more than one company in a short time at World Dairy Expo. I have missed being able to do that.

What would you say to other dairy producers to encourage them to attend World Dairy Expo? They should check out the exhibit buildings and have plenty of time to do it. One day probably is not enough, even if it is hard to get away.

Tell us about your farm and your plans for your dairy this fall. We have 800 acres of cropland: hay/alfalfa, corn and oats. My wife, Julie, and I have three kids who help. The oldest works in town, and two are in high school. We bought the farm from my father. We milk Holstein cows in a double-8 parlor. I purchased a manure spreader last winter to use this fall, and I would like to know where it is. That is one of the things I want to ask the company when I see them at Expo.

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Ben Verthein, pictured with his dad, Steve Altura, Minnesota Winona County 630 cows How many years have you attended World Dairy Expo, and why do you attend? I have been attending for the past 15 years. It gives me an opportunity to see up and coming things the industry has to offer. I used to only look at commercial exhibits, peak in the cattle barns and not take in any of the shows. This year, I hope to watch more of the shows, especially the Holstein show. What does it mean to you that World Dairy Expo is back in 2021? Hopefully it will help us get back to a bit of normalcy. It gives us a chance to see peers in the industry and talk with them in person. What are three things you are looking forward to doing this year at World Dairy Expo? The first thing I want to do is watch a few of the shows. We have gotten into the registered showing side of the industry and bought a few embryos from cows that will be showing there. It will be fun to watch to see how they do. The second thing I want to do is meet more people in the show business. And, I also look forward to eating the ice cream.

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What information or product do you hope to take home to improve your dairy? I want to look more on the genetics side of the industry. We are dabbling in genomics, which is a new and always changing area of the industry. I hope to gather more information to see how we will continue to use it on our farm. What is your favorite memory from World Dairy Expo? I do not have any one particular memory that stands out, but I hope to have one this year. In the past, I would only attend Expo for a day – driving down with buddies in the morning and coming home that night. This year, I will be down there for a few days. What would you say to other dairy producers to encourage them to attend World Dairy Expo? It is a good place to see what is new, available and upcoming in the industry. It is also another good excuse to get off the farm and see something new. Tell us about your farm and your plans for your dairy this fall. I farm in partnership with my dad, Steve. We have 730 cows and raise our replacements. Bulls are sold at about 1 week old. We own about 1,300 acres. This fall, we hope to put up more corn and corn silage so we don’t have to buy it like we have been doing. We do not have any big plans for buildings this fall, but sometime soon, we need to replace our shop that burned down earlier this year. We will continue working on the herd’s reproduction and put in more embryos. My daughter got into showing through 4-H, and it has snowballed from there with us buying more registered animals. Hopefully we will get a few good calves from the embryos.

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Page 12 • World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021

Helping create a better industry World Dairy Expo honors Milk Source LLC partners By Danielle Nauman danielle.n@dairystar.com

KAUKAUNA, Wis. – Being satisfied with the status quo is not something that fits into the nature of any of the three partners of Milk Source LLC. Milk Source, of Kaukauna, was founded in 1999 by partners Jim Ostrom, John Vosters and Todd Willer. And, some consider Milk Source to be synonymous with success in the dairy industry. That history led to the trio being selected as the 2020 World Dairy Expo Dairy Producers of the Year. Doing things right and never settling for what others might consider good enough is an utmost priority for all three partners. “We have gotten a lot of lessons on having to be intentional about getting better,” Vosters said. “When we think we know how to do it, someone else always knows how to do it better. We have to evolve, and we will always have to continue to evolve or we will get left behind. This is a fast-moving industry.” The venture that is now Milk Source sprouted from the small dairy farm Voster’s parents, Ted and Dorothy, established in 1965. In 1994, Vosters and Ostrom formed their initial partnership, expanding the herd from 180 to 600 cows. As the new millennium approached, 1999 brought more growth. Willer joined Vosters and Ostrom to create Milk Source LLC. “That was right at the beginning of really building milking parlors in Wisconsin,” Vosters said. “Wisconsin was quite a ways behind on that trend. We eventually grew from a 100-cow tiestall barn to a 100-stall parallel parlor. That growth was pretty eye-opening.” Willer agreed. He said ideas in Wisconsin’s dairy industry were starting to catch up, placing greater focus on cow comfort and building more naturally-ventilated freestall barns.

PHOTO COURTESY OF MILK SOURCE LLC

The partners of Milk Source LLC – (from le ) John Vosters, Todd Willer and Jim Ostrom – are honored as the 2020 World Dairy Expo Dairy Producers of the Year. “Thinking back to what the Tidy View freestall barn was before we started expanding there, it was just one lean-to built on to another lean-to, on to another lean-to,” said Vosters, recalling the older facility. “It had windows in it and high sides and concrete beds. It was really pretty awful for the cows, thinking back.” The road to where they are currently has not always

been the smoothest, and the partners admit there are things they might have done differently; however, they also said making those mistakes had a positive edge because they used their experiences to make themselves and their company stronger.

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Why do you attend World Dairy Expo? “It is always fun to be strolling through and see an old friend or a vendor you stop by every year and learn something new from.” Caryn Sager Kirchhayn, Wisconsin Washington County 70 cows How many years have you attended World Dairy Expo, and why do you attend? I have been going to World Dairy Expo for over 20 years. I was born a city girl, and the first time I went was before my husband and I got married. When he asked me to go with him, I seriously thought it would be a day-

long snooze fest for me, but it was an opportunity to spend time with him. Boy was I wrong. Look at all the free stuff everyone gives away: hats, pens, mini screwdrivers, mugs, cups and key chains galore. I signed up for every raffle. I had bags and bags of stuff. I have pens from that very first trip, but I am much more discerning about what giveaways I bring home now. What does it mean to you that World Dairy Expo is back in 2021? I have a good friend who I go to Expo with. We look forward to spending the day together and sharing farm stories. We did not get that day away last year, so we are looking forward to it this year.

What are three things you are looking forward to doing this year at World Dairy Expo? I cannot wait to walk through the barns again, and get a shake and grilled cheese sandwich from the University of Wisconsin Dairy Club. It is always fun to be strolling through and see an old friend or a vendor you stop by every year and learn something new from, or to see an idea that you can bring home and put into practice.

What information or product do you hope to take home to improve your dairy? I tend to gravitate toward vendors that have information on calf care and health. If you can give an animal a good start when they are young, it makes it that much easier to keep her healthy and productive throughout her life.

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What is your favorite memory from World Dairy Expo? Some of my favorite memories have been when John and I took some of our young helpers to Expo. They enjoyed working with cows but did not think they wanted to milk cows for the rest of their lives. There are so many opportunities in agriculture, and WDE exposes you to so many options – animal science, nutrition, agronomy, equipment, custom field work, sales, four-year college programs, tech schools; it’s all there.

What would you say to other dairy producers to encourage them to attend World Dairy Expo? It is a great learning experience for farmers young and old, agriculture newbies and the girlfriend trying to spend time with her man.

Tell us about your farm and your plans for your dairy this fall. At Sager Happy Holsteins, my husband, John, and I milk about 70 cows in a tiestall barn and farm 330 acres. We rented a farm in Mequon for 15 years and then moved our cows to Kirchhayn. After renting here for about seven years, we were able to sign on the dotted line and purchase the farm this spring. While I have a fulltime job off the farm, I help in the evenings and on weekends. We are grateful to have help from family, particularly John’s sister, Jennifer Zimmerman. Besides the typical fall harvest stuff, we are looking forward to putting up a curtain on our heifer shed this fall. It will be nice to not have to put up the sheets of plywood before the snow flies.

Con nued from MILK SOURCE | Page 12

World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021 • Page 15

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Employees listen in a training session at Milk Source LLC. Developing leadership skills among their employees plays an integral role in the future successes of the farm business. “Over the years, we grew and grew and we added sites,” Ostrom said. “I would say we have made almost any mistake you could make in the dairy industry, but we learned.” Milk Source is now made up of dairies located in Wisconsin, Michigan and Missouri as well as specialized calf and heifer raising facilities. With the company’s wide reach, the partners each take their responsibilities to the industry, the environment and the global community seriously. “It’s really a neat thing if we look at the global or climate impact of dairy or beef production,” Vosters said. “The United States is the best in the world at it, and I think the U.S. advantage is gaining faster than the rest of the world because of our free market competitiveness. Maintaining that will absolutely be a challenge.” Willer compared the gains made in the environmental impact of the dairy industry with the environmental impact of other industries. “The productivity gains we have made have been phenomenal,” Willer said. “When you talk about sustainability, how much nutrition per acre do we create now compared to what we used to? If the automobile industry followed the trajectory we have, imagine how many miles per gallon we could be getting from our cars now.” The three agreed it is no longer simply enough to quietly go about their business, continually implementing more and more sustainable measures on their farms. “The sentiment is that we are not environmentally friendly, and we have to take every opportunity to educate those outside of agriculture about the truths of our sustainability efforts,” Willer said.

“There is so much purposely negative marketing against our industry. We all have a responsibility to try and combat that.” Acknowledging the importance of educating neighbors, consumers and legislators about the proactive practices they and other dairy farmers across the country are implementing has become a priority for the partners. “We think our large farms that we have, particularly in Wisconsin, are very environmentally friendly, but the message from the higher courts has been that we need more oversight and restrictions,” Vosters said. Ostrom agreed. “There is a disconnect between reality and legal-political perceptions of dairy farming, and people in all aspects of dairy farming feel the brunt of that,” Ostrom said. “It is very alarming, the misinformation and how policymakers are making changes for us and our industry without truly understanding. We need to educate both consumers and policymakers about what we do and why we do it.” The partners at Milk Source take a personal interest in helping provide education about the dairy industry and the never-ending quest for bettering their practices by involvement in a variety of both dairy-related and civic organizations. They open their farms for tours, hosting thousands of visitors each year, as well as supporting youth programs and organizations to help grow the future leaders of the industry. “The narrative is that bigger is less sustainable and less environmentally friendly,” Vosters said. “Looking back at our history and growth, the reality is that we have become better as we have grown.”

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World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021 • Page 17

Processing sets him apart

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Garry Hansen delivers and stocks milk into the cooler of a local retailer. Hansen owns Meadow Fresh Jersey Milk in Mulino, Oregon.

Hansen finds way to diversify dairy By Sarah Colburn Contributing Writer

MULINO, Ore. – Rich, creamy milk streams down the inside of each half-gallon glass bottle at Garry’s Meadow Fresh Jersey Milk in Mulino, Oregon.

The glass bottles not only protect and cool the flavor of the fresh Jersey milk, they are representative of Garry Hansen’s approach to his business and his Lady-Lane Farm. “We knew we weren’t going to go organic,” Hansen said. “We had to do something that would set us apart from everybody else.” The milk is derived from the 90 Jersey cows Hansen milks daily. The product, he said, is higher in protein, calcium, vitamin A and vitamins B1 and B2, and it has more lactase and a higher milk fat content than some of its conventional rivals. Hansen will be talking about his business approach and marketing strategy during a panel discussion, “Value-added Products and Niche Marketing” at 1 p.m. Oct. 1 at World Dairy Expo. Hansen knows his cows, calling them each by name and explaining their relation to one another. Klassy (referred to as Mama), her daughter Kassie, Kassie’s daughters Kappuccino and Kahlua, and their two daughters K-Cup and Kreme. The milk the cows at Lady-Lane Farm create and the glass containers the milk is bottled in, set the product apart from others on the store shelf. At first, as Hansen launched his glass bottle processing, he did not understand who would be buying his high

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Con nued from HANSEN | Page 17

fat milk which, he said, was detrimental to the launch of the business venture. Local farmers markets, Hansen said, were instrumental in determining his customer base: food-conscious customers looking for more protein and a minimally-processed product. His first year he did one farmers market, the second year he did four – raising the profile of his brand.

“We had to do something that would set us apart from everybody else.” GARRY HANSEN, GARRY’S MEADOW FRESH JERSEY MILK

“Once a person gets Jersey milk into their mouth, it’s pretty easy to sell,” he said. The main question Hansen gets from customers is whether the milk is organic – it is not, he said. “They associate the term organic with quality, and they want to know why it’s not organic,” Hansen said. When Hansen explains his process and the way he treats, feeds and cares for his animals, he said customers begin to understand the product. The uniqueness and quality of the milk and his packaging, Hansen said, have allowed him to set a higher price point than conventional milk, avoiding some of the volatility in market pricing. Today, he distributes his milk to around 50 locations including a major chain in PortTurn to HANSEN | Page 19

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Con nued from HANSEN | Page 18 land called New Seasons Market which takes 60% of Hansen’s output. His initial meeting with the grocery chain was not fruitful. Hansen said he was ill-prepared in understanding his customer base and was at first turned down by the chain. Hansen resorted to the farmers markets and then began approaching a number of small, independent grocers and had success getting placements. Then, as local interest grew, the larger chain reached out to

“Once a person gets Jersey milk into their mouth, it’s pretty easy to sell.” GARRY HANSEN, GARRY’S MEADOW FRESH JERSEY MILK

him for a meeting. “We’ve got a lot of what we call ‘foodies’ in Portland, and this market was just screaming for a product like mine,” Hansen said. Hansen’s love for the Jersey cow started during his childhood. His dad milked Jerseys, and Hansen has always been fond of them. Hansen began his own dairy farm with a mix of Jerseys and Holsteins. Over took 18 months, Hansen phased out the Holsteins and placed his focus solely on the Jerseys. Hansen said beginning the processing and distribution was the hardest part of the changeover because it meant he had to put in facetime with potential distributors, taking him away from

World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021 • Page 19

milking. “I knew I wasn’t going to be able to be in that barn with the cows,” he said. “It was difficult for me to do, to step away from the cows.” Hansen hired a part-time milker who is still with him today, and now, his wife, Lacey Hansen, handles all of the processing. She also handles inventory management and works the farmers markets every Saturday. Hansen has a full-time herdsman to help care for the cows. Now that the Lady-Lane Farm milk is more well known, Hansen is back to milking. “It was huge when I stepped out of the barn and started visiting wholesale accounts personally,” Hansen said. “You can trust me to put a food in your household that’s wholesome and healthy and produced right.” As the operation has grown, so has Hansen’s product line. He began selling direct to consumers from the farm in April 2020 with the addition of a small farm stand. In October, he added ice cream to the product line, and a few months ago, he started making cheese. The Hansens have ramped up to six farmers markets a week, and they plan to expand their on-site retail business in the future. They have plans to erect a retail building and bring customers to the farm, providing an agri-tourism opportunity. Down the road Hansen said perhaps they will add a pumpkin patch and even a corn maze. “People know what they want,” he said. “There’s an ever-increasing need for knowledge with these consumers in where their food is coming from. When we get them out here, 90% of them are hooked.”

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Page 22 • World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021

See us in the Trade Center Tent Booth number 594!

Why do you attend World Dairy Expo? “WDE is a great place to check out genetics of all dairy breeds.” Mark Riebe Cumberland, Wisconsin Barron County 100 Cows

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What are three things you are looking forward to doing this year at World Dairy Expo? Three things I am looking forward to at WDE are showing our cattle and seeing how they rank with the rest; spending time with family and friends; and viewing cattle from all over the country.

What information or product do you hope to take home to improve your dairy? It is always nice to check out the new products and machinery displayed at WDE.

What is your favorite memory from World Dairy Expo? My favorite memory from WDE would be when I won reserve grand champion of the junior Jersey show.

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What would you say to other dairy producers to encourage them to attend World Dairy Expo? WDE is a great place to check out genetics of all dairy breeds.

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Tell us about your farm and your plans for your dairy this fall. Our family is looking forward to exhibiting at WDE and Louisville this fall. I farm with my wife, Tanya; my brother and sister-in-law, Mike and Jaime; and my parents, Roger and Darice. Mike and I are the third generation. My grandfather started the farm in 1925 with registered Jerseys. We farm about 1,050 acres.

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Page 24 • World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021

Virtual Farm Tours to take in at WDE

World Dairy Expo Virtual Farm Tours have brought the best operations in North America to Madison for more than 15 years. Eight dairies are featured each year that excel in a variety of farm aspects including genetics, technology, community engagement, environmental stewardship, cow comfort and multi-generations, while also representing a wide variety of sizes, locations and breeds. Virtual Farm Tours are presented daily during World Dairy Expo in Mendota Room 1 of the Exhibition Hall, and are led by the farm’s owner or manager with time for questions and an open discussion to follow. Below is information about the 2021 Virtual Farm Tours.

Tuesday, Sept. 28 at 12 p.m. Newalta Dairy LLC Pipestone, Minnesota Sponsored by: Milk Specialties Global Animal Nutrition

After moving from Canada to Pipestone, Minnesota in 2006, Newalta Dairy LLC has been investing in animals and facilities to improve safety, animal welfare,

and overall efficiencies on their dairy. Owned and operated by John and Berlinda Vander Wal, along with their son, Ian, and daughter, Alisha Ekkel, and her husband, Trevor, management decisions on capital spending are made based on long-term goals and future returns to better ensure the success of the operation. Milking 3,300 Holstein cows in a double-40 parallel parlor and a double-12 parallel parlor, three times a day, Newalta Dairy LLC has a rolling herd average of 27,000 pounds of milk with 3.9% fat and 3.2% protein. Their cows are housed in a series of free-stall barns that rely on tunnel and natural ventilation. Calves are sent to a heifer raiser in Kansas and are brought back to Minnesota two months before calving. Newalta Dairy LLC focuses their breeding program on balancing type and production throughout their herd. Newalta Dairy LLC also farms 1,200 acres of corn, alfalfa, rye, sorghum and grass, and uses cover crops to help with soil erosion. They are also involved in their community through 4-H, the American Dairy Association, and DHIA, and have previously been awarded Pipestone County Farm Family of the year. Newalta Dairy LLC is a prime example of a dairy that will continue to be successful in the coming generations.

Wednesday, Sept. 29 at 10 a.m. Royal Dairy Royal City, Washington Sponsored by: BioFiltro and Advanced Comfort Technology, Inc.

With 6,000 cows in their milking herd, Royal Dairy LLC has taken their environmental efforts to new heights. Royal Dairy LLC, operated by Austin Allred and his family, values keeping their cows happy and healthy, families wholesome and strong, employees motivated and fulfilled, and the environment clean and sustainable. Allred’s work, along with key strategic partnerships, is leading the change for dairy farmers and their relationship with the environment. Royal Dairy LLC utilizes BioFiltro’s worm digestive systems to remove 99% of water contaminants in their wastewater that is later used as clean water suitable for reuse on their farm. The herd, consisting of Jerseys, Holsteins and Angus crosses, averages 4.95% fat and 3.50% protein. Royal Dairy LLC’s herd is milked twice a day and uses sexed semen when doing embryo/

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Turn to TOURS | Page 26

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World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021 • Page 25

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Page 26 • World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021

Con nued from TOURS | Page 24

IVF work. Much of the herd is housed in eight freestall barns with Advanced Comfort Technology’s DCC Waterbeds. These long lasting and low maintenance products provide cow comfort and allow for a cleaner, simpler manure waste stream. The Allred family is heavily involved in the community and is extremely active on social media. Winner of the 2018 Outstanding Dairy Farm Sustainability Award, Royal Dairy LLC and the Allred family continuously strive to implement sustainable dairy management practices in a way that defines the future of dairy farming.

Thursday, Sept. 30 at 10 a.m. Steinhurst Dairy LLC Creston, Ohio Sponsored by: Purina Animal Nutrition, LLC

Throughout seven generations, Kurt Steiner, his uncle, John, and brother, Eric, have seen their share of change, always welcoming innovations to bring more modern approaches to their dairy. One of the family's aspirations is to not

only run a profitable business, but to also maintain and improve an operation of which the next generation will be proud of. Christian, Kurt and Robin’s oldest son, is now working full time on the farm. The Steiner family recently tore down old dairy facilities and built a new barn to modernize their milking operation. Kurt's philosophy is to “always grow from within and with what we have,” and this has stayed true as a long list of farm improvements have been made over the past 20 years. At Steinhurst Dairy, decision making with the support of their nutritionist and veterinarian have been standard practice for many years. However, Kurt has taken this to the next level to react to the markets and make critical decisions more quickly. Steiner and his family have expanded their team of experts to include a financial consultant to better manage the budget and goals and has also taken a new approach of creating income and expense benchmarks on a hundredweight basis rather than a feed cost basis. This allows Steiner to make faster adjustments to the operation and better risk management decisions for the

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future. The Steiner’s 650-cow herd is milked three times a day and has a rolling herd average of 30,595 pounds of milk with 3.9% fat and 3.0% protein. Steinhurst Dairy also raises all their own forages on 700 acres - corn, alfalfa, wheat, and some rye as a cover crop. Additionally, they rent land and purchase forages with relationships they have built with fellow farmers over the years. Steinhurst Dairy has a rich family history and a deep appreciation for employees.

Thursday, Sept. 30 at 12 p.m. Donley Farms Shoshone, Idaho Sponsored by: GENEX After selling their dairy in Pennsylvania in 1975, the Tabers relocated across the country to Shoshone, Idaho, where they started dairying once again in 1990 with 250 cows. Nine years later, the Tabers of Donley Farms began expanding the herd to 900 Holstein cows. Milking twice a day in a double-14 parallel parlor, Donley Farms maintains a rolling herd average of 28,974 pounds of milk with 4.0% fat and 3.27% protein. Donley Farms relies on the GENEX HerdMonitor® Cow Monitoring System for heat detection, health monitoring, integration, and cloud-based management. Running a large herd and 3,000 acres of crops in the dry climate of Idaho comes with challenges. The Tabers focus on the efficient utilization of water through pivot packages, along with recycling animal waste for bedding and fertilizer, the use of cover crops to combat soil erosion, and other strategies to improve their environmental efforts. The Tabers also dedicate their time to community involvement. Members of the Taber family volunteer at fairs,

have served on the Valley Wide Co-op board for 27 years, have served as a board member for GENEX for several years, currently hold a delegate position for GENEX, and have held leadership positions on the Farm Bureau board, Executive Council for Land O’ Lakes, and Idaho Dairy Association. Through their successful management practices and involvement in the dairy industry, it is no surprise that Donley Farms has been awarded numerous production awards for their Holstein herd in Idaho and Farmer of the Year Award for their county.

Friday, Oct. 1 at 10 a.m. Hildebrand Farms Dairy Junction City, Kansas Sponsored by: Kansas Department of Agriculture

In 1930, Arnold and Rose Hildebrand wanted to earn more for their growing family. With the purchase of four Holstein cows, they started a path for the Hildebrand family that great grandchildren are still following today. The farm is now owned by Arnold and Rose’s great grandchildren, David and Alan Hildebrand, alongside their wives, Kathy and Mary, respectively. In 2008, taking a leap of faith, the brothers built an on-site glass bottling facility giving their children an opportunity to work on the farm. Through the last 10 years, they have grown the processing plant to service more than 120 stores throughout Kansas and offer a wide variety of dairy products. Today, the milking herd consists of 150 Holsteins that use a double-six herringbone parlor twice a day to maintain a rolling herd average of 22,950 pounds of milk with 4.04% fat

Turn to TOURS | Page 27

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Con nued from TOURS | Page 26 and 3.19% protein. The Hildebrands offer an open door and a smile to thousands of visitors from all over the world through tours and hosting on-farm events such as Moo-vie Night, an annual Harvest Festival, and even cooking classes with a professional chef dubbed “Cows, Cooks and Conversation.” While the Hildebrand Dairy may be one of the smaller dairies in Kansas, they give back to their entire community and are proud to show how they have been able to stay sustainable in this ever-changing dairy industry.

Friday, Oct. 1 at 12 p.m. Hendrickson Dairy Menahga, Minnesota Sponsored by: Quality Liquid Feeds, Inc.

In 2017, Joel and Amanda Hendrickson conducted DNA testing and discovered that 60% of their herd had the A2A2 protein. The Hendricksons made the decision to start culling out the A1 cows and began purchasing A2A2 cows. Today, the 135-cow herd consists of 100% A2A2 Holsteins and maintains a rolling herd average of 24,700 pounds of milk with 4.3% fat and 3.4% protein. In 2019, the Hendricksons started building their own creamery to process milk from their dairy. Ten Finns Creamery found a niche market in the dairy in-

dustry and now manufactures and markets non-homogenized A2A2 whole milk, 2% milk, chocolate milk and even butter throughout the Upper Midwest. The family aims to return the ability for consumers with milk sensitivities to enjoy “real” milk without discomfort. Hendrickson Dairy currently markets 10% of their milk through the creamery but are aiming to market 100% in just three years. The Hendricksons are a true representation of a “family” farm. Not only is the farm a business, but it is also a way of life for the Hendricksons with the entire family helping with feeding, milking and bedding the cows. In a day where so many small dairies are leaving the industry, the Hendricksons’ story shows the way a small farm has been able to thrive and think outside of the box to continue to dairy without having to add more cows.

Saturday, Oct. 2 at 10 a.m. Prairieland Dairy Belleville, Wisconsin Sponsored by: CowManager

Prairieland Dairy. This fourth-generation dairy farm milks three times a day in a double-24 parallel parlor and maintains a rolling herd average of 31,000 pounds of milk with 4.2% fat and 3.1% protein. Prairieland Dairy has achieved the Quality Award for DFA Fat and Protein for eight years running and has also received the Top 5 National Corn Growers Award. Prairieland Dairy’s reproductive management system includes utilizing Double Ovsynch on the first service and taking advantage of their CowManager program to identify and breed repeats after that service. The Fahey’s also use CowManager for health, nutrition and location information to help manage their herd more effectively and efficiently. Prairieland Dairy’s heifers are custom raised close by so the family is able to stay involved and ensure the success of their future herd. The Fahey family farms 3,300 acres of corn, alfalfa, soybeans and wheat. They work hard to focus on their environmental efforts such as minimum tillage, automatic row shutoffs, conservation plans through the county, and a nutrient management plan for manure.

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Page 28 • World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021

Rebranding for a bright future National Dairy Shrine’s new look to be revealed at WDE By Sarah Colburn Contributing Writer

For decades, National Dairy Shrine has been the keeper of the dairy industry’s history, paying homage to its biggest and most successful contributors and supporting its up-and-coming leaders. Since its inception in 1949, National Dairy Shrine is revamping its mission and getting a new look, which will be unveiled at World Dairy Expo. “As the dairy industry continues to evolve, we felt that Dairy Shrine needed to reflect that evolution,” Mike Opperman said. “We thought it was high time to give the brand a new look and refresh.” Opperman is the executive director of National Dairy Shrine. That new look will extend to the organization’s website, a fresh version of which will launch at Expo, as will the rebranding. While the organization will continue to honor great cows and the people around them, the new logo, Opperman said, reflects the depth of the industry from processing to cheese-making.

The rebranding comes on the heels of the organization’s longrange planning process. Leaders used the results of a membership survey last winter to guide its decisions. While the members continue to value National Dairy Shrine’s role in preserving and honoring the history of the industry, Opperman said it also identified the need to position the organization for the future. As such, the organization’s leaders are focusing on new ways to reach farmers and the public. “I’m excited to show them how we’re creating a vibrant organization moving forward,” Opperman said. Supporting youth through scholarships has always been part of the National Dairy Shrine’s identity and that will continue. Each year, National Dairy Shrine awards upward of $45,000 in scholarships to youth. The scholarship dollars come from member donors and Dairy Management Inc. “Students are obviously the future of our industry, and anything we can do to support them along their path is important to us,” Opperman said. In addition, Opperman said National Dairy Shrine leaders are looking at ways to help young people with professional development and transitions early in their professional careers.

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“We want to help students get a leg up and be the future leaders of the industry,” he said. The National Dairy Shrine will continue to archive the history of the industry at its museum in Fort Atkinson, Wisconsin, and will continue to highlight changes, challenges, innoOpperman vations and peo- Mike Executive Director ple along with the star animals. “There are so many producers who have done such great things in our industry and organization,” he said. “I hope they realize there’s a place that’s recording all of that and holding that Janet Keller in prominence so Executive they have that in Committee Member the future.” Janet Keller is on the executive committee for National Dairy Shrine. She is also the executive director of the Professional Dairy Producers Foundation and is a dairy farmer in Muscoda, Wisconsin. For her, the rebranding is about

the organization living its mission “There have been massive changes within the dairy industry,” Keller said. “I guess we learn from history, and certainly we learn from the leaders before us. We want to continue to be a strong, thriving industry, and one of the ways to do that is to honor those who have made a difference so we provide positive role models for the next generation.” As students and young people show interest in the field, Keller said National Dairy Shrine can be an ongoing resource that grows right alongside them. Keller said the museum not only preserves and records milestones within the industry, it captures the importance of the evolution of the industry from dairy production and breeding great cattle to research and academic areas. The museum highlights everything from the importance of genetic research and cow comfort to land and water stewardship. There are many different ways to be a dairy producer in the United States, Keller said, and holding space for those methods and providing members with an opportunity to network with other farmers is important to explaining dairy possibilities to the next generation. “I think it’s a fresh way to look at the organization,” Keller said. “It sets a new pace in inspiring the future of the industry.”

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Page 30 • World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021

The basement of dairy dreams Gietzel builds extensive memorabilia collection By Danielle Nauman danielle.n@dairystar.com

MONTICELLO, Wis. – When a young boy first picked up a few sire directories from a booth at the 1974 Dodge County Fair, he probably had no idea that would lead to a basement full of dairy industry memorabilia. As the years have passed, Dave Gietzel has continued building his own miniature National Dairy Shrine in his Monticello basement. “We still lived in town in Horicon, but like every future farm kid, I picked up stuff,” Gietzel said. “I memorized everything about every bull. With those three books, a Holstein, Jersey and Guernsey one, I was completely hooked. Sire directories were my first foray into collecting. They were something I could easily obtain.” The Gietzel family moved to a small farm surrounded by dairy farms in 1975, and Gietzel’s affinity for the dairy

DANIELLE NAUMAN/DAIRY STAR

Dave Gietzel stands amidst his dairy memorabilia in his home near Mon cello, Wisconsin. Gietzel started collec ng nearly 50 years ago when he obtained a couple of sire directories at the Dodge County Fair. Since then he has a amassed a collec on that includes thousands of magazines and catalogs, along with various other pieces of interest. industry began to flourish in earnest. “I continued to pick some up bull books at places like Farm Progress Days, but I started sending away to the

companies for them through the mail,” Gietzel said. “As I got into high school, I started sending away for ones from places like France, Germany and Japan. They sent me

books, even though it had to look like a kid sent it. They were all handwritten.” Gietzel’s favorite bull became Paclamar Bootmaker. “I don’t know if it was be-

cause he was advertised a lot at the time,” Gietzel said. “The Holstein World was my only connection. I would read the Turn to GIETZEL | Page 31

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World cover to cover. Paclamar was where I decided I wanted to work when I grew up.” Gietzel wrote a letter to Paclamar Farms and received a reply from Fred Hendricks. “To get this letter, this was so cool for me, to get something back from Paclamar,” said Gietzel, holding the letter. “Then a year or so later, Fred came and spoke at our county twilight meeting, and I was able to meet him there.” On a family trip to Colorado, Gietzel’s father took him to visit Paclamar Farms.

“I got to see Paclamar Reflection Milly and the Sesame cow and some of those cows I had read about,” Gietzel said. With each sire directory, magazine, pamphlet and letter, both Gietzel’s collection and passion grew. Despite his youth, he diligently maintained his small but growing collection. “Every time I moved, it all came with me. I might have left behind some clothes or other belongings, but all of Turn to GIETZEL | Page 33

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World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021 • Page 33

Con nued from GIETZEL | Page 31 my Worlds and sire directories always made it,” Gietzel said. Today, Gietzel’s basement is full of years’ worth of dairy memorabilia in various forms from breed magazines to sire directories, sale catalogs, ribbons, banners and photographs. In August, he drove to New York to pick up a complete set of Holstein herd books. Gietzel keeps an extensive electronic inventory, including scans of the covers of his catalogs. His collection includes 1,773 issues of Holstein World; 730 issues of the Canadian Holstein Journal; 209 issues of Holstein, 552 issues of Wisconsin Holstein News; 132 issues of Pennsylvania Holstein Profiles; 132 issues of New York Holstein News; 295 issues of The Brown Swiss Bulletin; 326 issues of The Red Bloodlines; 393 issues of Guernsey Breeders’ Journal and 1,362 sale catalogs. He also has a number of copies of the Illinois Holstein Herald, Ohio Holstein News and Iowa Holstein Herald that he has yet to document as well as over 700 Holstein and 300 colored breed sire directories. Gietzel likes to spend his downtime looking for treasures to add to his collection. “(Obsessive-compulsive disorder) is a terrible thing to have with this passion,” Gietzel said. “You have to have the whole set.” The majority of Gietzel’s collection is specific to the Holstein breed, although he also has some Ayrshire, Brown Swiss and Guernsey memorabilia. “I had to draw the line somewhere, but if I find something cool, I will make an exception,” Gietzel said. … “I just

love these old magazines. There is just something about them I can’t describe. I love the old photos and everything. I got interested in the Brown Swiss breed working for Voegeli Brothers Farms after I moved here, and for a while, the Guernsey stuff was really easy to find.” The internet and the rapid growth of social media have been great tools for Gietzel to continue adding to his collection. He spends a great deal of time searching the internet for pieces to add to the collection and corresponding with collectors. He has also served as a point of reference for several writers and others doing research. “Besides reliving all of this great history of the various breeds, I have met and gotten to know so many great people through this hobby,” Gietzel said. Every now and again, Gietzel finds himself lucky enough to fall into a dairy cattle memorabilia collector’s treasure chest. “A friend of mine had the auction for R. Dale Jones’ widow after he passed away,” Gietzel said. “He called me up and said he knew I liked this stuff. I went up there and got a lot of great stuff: old trophies, banners, ribbons, photos, magazines, all kinds of stuff. … I filled (a pickup) up for not a lot of money, because I was the only one there who was interested in that stuff.” In addition to his basement, Gietzel also has a storage unit to help house over flow from his collection that he has been unable to catalog. “I don’t drink, I don’t smoke, I don’t play the lottery, and I don’t own DANIELLE NAUMAN/DAIRY STAR cattle anymore,” said Gietzel with a laugh, waving his arm around the room. Some of Gietzel’s favorite pieces are displayed prominently in his library, includ“We all need a vice, and this is mine.” ing the catalog from the 1964 Romandale Sale, a highly sought-a er collec ble.

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How many years have you attended World Dairy Expo and why do you attend? I attended my first World Dairy Expo in 1988 as a member of the Marshfield FFA. I began showing there in 1993 when I could still show in the junior show. I have shown every year since, except for last year. We always like to see how our cattle stack up against the best of the best.

What does it mean to you that World Dairy Expo is back in 2021? Having WDE back means things are getting a little closer to normal. I am happy Expo was able to stay in Wisconsin for selfish reasons since we are only a little over two hours away from Madison. Other dairy shows and fairs returned this year with mixed results, but most exhibitors are just happy to be back to showing.

What are three things you are looking forward to doing this year at World Dairy Expo? I am looking forward to watching my boys show in the Ayrshire and Milking Shorthorn shows. Last year, the kids were disappointed in shows being cancelled but they were most disappointed to miss out on showing at Expo. I also look forward to seeing exhibitors I only see at Madison. Phone calls and social media contact are great, but there is nothing like seeing people in person. If I had to pick a third thing, it would be seeing all the great cattle of all the breeds in the barn and the showring. What information or product do you hope to take home to improve your dairy? The biggest information I take home is what bulls are working in the breeds we own. I especially like to see offspring of new bulls and see young daughters in milking form.

What is your favorite memory from World Dairy Expo? My favorite memory comes from 2008 when our cow, Foggy-Valley Volage Marigold, was the Ayrshire Cow of the Year and represented the breed that year at Expo. She also placed fifth in a large aged cow class. All four cows ahead of her in the class were All-American in milking form at some point in time. We have the governor’s proclamation hanging in our house, and I still laugh when I go past it sometimes because it has the word Ayrshire in it four times, and it is spelled wrong every time.

What would you say to other dairy producers to encourage them to attend World Dairy Expo? I would tell other dairy producers there is something for everyone at Expo. Whether you are interested in the showring or are more interested in the commercial aspect, there is something that will be of interest to you. Both small and large farms can benefit from the variety of seminars and products showcased at Expo.

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Tell us about your farm and your plans for your dairy this fall. My wife, Shauna, and I farm with our three sons, Hunter, Peyton and Tanner. My parents, Philip and Gladys, are also a part of the farm. Dad still does the majority of the field work and Mom does what she can and watches our kids. We milk about 50 to 60 cows and focus on type. Most of our herd is registered Ayrshire with a few Holsteins and Milking Shorthorns. We show at four to five shows a year. The boys have taken a real interest in dairy and in showing. They also raise rabbits, ducks, pygmy goats and a few other small animals.

World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021 • Page 35

Why do you attend World Dairy Expo?

“There are people, products, cows, cutting edge technology and anything dairy farming all in one spot.”

chosen as grand champion at Expo in 2003. We were hoping to get in the top 10 in her class, and then she won the show. My other favorite memory is having friends become like family while showing cows.

Laura Schimek Pine Island, Minnesota Dodge County 550 cows How many years have you attended World Dairy Expo, and why do you attend? I went as a little kid once or twice, and then I have attended every year but one since 1992. So, I have been to Expo about 30 years. I started showing there in 1992 as a junior Holstein member until 1997. The years following, I helped other friends in their show strings. I also was there and helped prepare animals when my sister, Molly, won the show with her cow, Pine-Shelter Cheyenne. What does it mean to you that World Dairy Expo is back in 2021? I am able to see and catch up with friends. Even missing one year, it seems like things have changed, and it will be good to talk with people I have missed. All our kids have grown up so much since we have seen each other last. What are three things you are looking forward to doing this year at World Dairy Expo? I am first looking forward to signing up and watching my son, Jacob, in the showmanship contest. He loves showing. I am also looking forward to talking with friends from across the coun-

What would you say to other dairy producers to encourage them to attend World Dairy Expo? It is a place you need to be the first week of October. There are people, products, cows, cutting edge technology and anything dairy farming all in one spot.

try since I haven’t seen them since World Dairy Expo 2019. I am also looking forward to walking through the commercial exhibits with Jacob to get free stuff and check out any new products.

the farm, so I will be going to look at mastitis products and seminars or information about milking procedure. The SCC is going in the right direction, but we would like to improve it even more.

What information or product do you hope to take home to improve your dairy? We have been working to keep our somatic cell count lower on

What is your favorite memory from World Dairy Expo? My favorite memory is seeing tears stream down Molly’s face as she and her cow were

Tell us about your farm and your plans for your dairy this fall. I am the sixth generation on my family’s dairy. I farm together with my dad, two uncles and my brother on our dairy, Pine Shelter Farms, which has both a parlor and tiestall milking facility. I have two kids, Reagan, 13, and Jacob, 11, who do things on the farm when they are able. I do a little of everything on the farm, but I am mainly in charge of employee scheduling, vaccinating, herd checks, giving ovsynch shots, calves and sorting cows. This fall, we are working on chopping corn silage and getting our chores and projects done in order to go to World Dairy Expo. We are continuing to try to improve SCC, and we remodeled our tiestall barn with new stalls, drinking cups and more pens.

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Page 36 • World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021

Why do you attend World Dairy Expo? “We exhibit cattle and enjoy watching the shows as well.”

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How many years have you attended World Dairy Expo, and why do you attend? We have attended WDE for over 15 years. We exhibit cattle and enjoy watching the shows as well.

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What does it mean to you that World Dairy Expo is back in 2021? That we get to have a show and be back on the colored shavings. Also, to have the opportunity to connect with fellow friends and exhibitors from years past.

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What are three things you are looking forward to doing this year at World Dairy Expo? Showing our cattle at that level of competition, watching the other breed shows, and seeing and visiting with friends and fellow people within the dairy industry from around the United States.

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What is your favorite memory from World Dairy Expo? The first time that we medaled in the Top 10 with a homebred animal. That’s always the goal people have when exhibiting at WDE.

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What would you say to other dairy producers to encourage them to attend World Dairy Expo? The dairy industry is always changing, and there is a lot to see and people to learn from. It’s also a common ground for dairy producers to meet and talk about something they are passionate about.

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Tell us about your farm and your plans for your dairy this fall. We milk 30 registered Jerseys and Holsteins on our farm south of Litchfield. Along with that, we have a boarding business where we house show cattle for others. Chad is also a hoof trimmer and operates a custom bale wrapping business.

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Page 40 • World Dairy Expo • Dairy Star Special Edition • Saturday, September 11, 2021

FIBERGLASS FENCING • GATES • FREESTALLS • FEED RAIL • FEED LOTS Ventilation for Calves

Fiberglass freestalls offer a heightened level of comfort which can lead to an increase in milk production! New additive in our paint now prevents & protects against the growth of mold & mildew.

“We installed our posts and 5 wire fencing in spring for our cattle receiving/training pen. Post and fencing were easy and quick to install & ﬁberglass is long lasting. We want to keep our farm natural looking so this product works well for us and the cattle.” Morris and Debra Weyers, Bethany, MO

NEW PRODUCTS: • All Solid Rail Fencing has a 20 year UV coating to prevent slivers, Colors available • Show Fencing & Pasture fencing • Cattle Panels & Continuous Fencing • 1’’ & 1-1/4 Electric Fence Post UV Protected •13% Chrome Post for Head Locks & Feed Rail • Guard Rail and Fiberglass posts. • Lifetime warranty on our ﬁberglass products from rusting and rotting

“We decided to install freestalls from TJ’s Fencing after a friend recommended them. They were easy to install and the cows really like them. We only have about half of the stalls converted right now, but are eager to get the rest of our stalls converted to freestalls from TJ’s Fencing.“ - Bernard County Dairy, Richard Decker Installed in February 2020

“These gates are very simple to take apart, like calf huts, only bigger. We put 1-3 calves in a pen, which gets them accustomed to group housing. Ventilation is better for the calves having an open pen.We are very happy with our investment in the gates.” Top Deck Holsteins-Westgate, IA, Jason, Derek, Justin Decker

Jeff Kintzle, Peosta, IA FIBERGLASS POSTS & RAIL

“We have been supplying Glasfiber boxes for 10 years. Every customer is satisfied with this product and will definitely choose the glass fiber freestall again in the future. It is also a good fit for renovation projects. In addition, we also offer glass fiber fencing. The glass fiber is an excellent alternative to the iron barn equipment.” Bertha Swaving, Holland, Netherlands

“We built our new ABS Global Calf Facility in the summer of 2016. This was the ﬁrst time we utilized anything except steel at one of our facilities and it was a hard sell to the staff. However, after meeting with Travis at TJ’s Fencing in Harpers Ferry, and having him bring a gate home to show the staff, we were sold. We utilize more than 200 different sizes of gates, all purchased from TJ’s Fencing and installed by Cliff’s Incorporated from Friesland, Wis. The gating is holding up very well. We intend to expand our calf facility this summer and will deﬁnitely continue utilizing TJ’s Fencing for the gating.” - Jim Meronek, Health Assurance, Production and Supply Chain Director ABS Global, Inc., DeForest, WI

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DAIRY ST R World Dairy Expo Special Edition

Second Section September 11, 2021

Continual changes necessary for success Newalta Dairy will share driving force behind growing operation By Sarah Colburn Contributing writer

PIPESTONE, Minn. – The leadership team at Newalta Dairy LLC believes genetics to be the driving force behind the way the dairy operation is growing. As the company aims to invest in its animals, improve animal welfare and overall dairy farm efficiencies, Trevor Ekkel, a member of the family who owns Newalta Dairy, focuses on the operation’s breeding program, working to balance the herd. Two generations of the family work together to lead the production team. With the help of 40 employees who feed and milk the cows and serve as herdsmen, Newalta Dairy milks 3,300 Holstein cows in a double-40 parallel parlor and a double-12 parallel parlor three times a day near Pipestone, Minnesota. The dairy has a rolling herd average of 27,000 pounds of milk. Leaders of the dairy will give a behind-the-scenes look and share some of their successes as they have grown during a Virtual Farm Tour at noon Sept. 28 at this year’s World Dairy Expo. The farm is owned and operated by John and Berlinda Vander Wal, along with their son, Ian, and daughter, Alisha Ekkel, and her husband, Trevor. The team discusses long-term goals and future returns together, making capital spending decisions as a team. Most of those discussions happen throughout the work day in the office. “It’s always growth, milk more cows or buy more land,” Trevor Ekkel said. The leadership team recently purchased another dairy and is considering buying more land and equipment, and purchasing a manure digester. “It’s a matter of all being in favor of something,” Ekkel said. Each member of the leadership team heads his or her own area on the farm. John is in charge of manTurn to NEWALTA | Page 2

PHOTOS SUBMITTED

Above: The Vander Wal family – (front) John Ekkel; (back from le ) Trevor Ekkel, John and Ian – milk 3,300 Holsteins cows in two parlors near Pipestone, Minnesota. Le : Cows lie in one of the naturally-ven lated barns at Newalta Dairy LLC.

Page 2 • World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021

Con nued from NEWALTA | Page 1

aging the fresh cows as well as any sick cows. Ekkel leads reproduction, vet checks and the dry cow side of things as well as computer work. Ian maintains and manages equipment, and oversees the crop side of the farm. Newalta Dairy farms 1,200 acres of corn, alfalfa, rye, sorghum and grass, and uses cover crops to help with soil erosion. In addition, Alisha works in the office and does the books, and her sister, Bernice Van Hulzen, helps in the office a few days a week. Berlinda helps in the field and with computer work, and also watches over the grandchildren. Though all of the leaders have their area of expertise, Ekkel said they all work together on big projects.

“Wherever work needs to be done, we take care of it,” he said. Though the farm is generational and the leadership team certainly thinks about the next generation, they have not planned too hard around the transition yet – the oldest grandchild is 5. But, Ekkel said they do think about the next generation as they make large financial decisions, knowing they want the farm to be an option for the grandchildren if they are interested. The dairy invests in the genetics of its animals and is fully registered. Ekkel said he looks at overall price, milk production PHOTO SUBMITTED and size when it comes to the Ian Vander Wal chops silage in a field for Newalta Dairy LLC near Pipestone, Minnesota. farm’s breeding program. Turn to NEWALTA | Page 3

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World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021 • Page 3

Con nued from NEWALTA | Page 2

FARM TOUR Thursday, Sept. 30, 2021 8:00 AM - 1:30 PM

PHOTO SUBMITTED

Cows are milked in a double-40 milking parlor at Newalta Dairy LLC near Pipestone, Minnesota.

“I’m trying to get the best of all the worlds but not chase a certain number,” he said. The farm pays out roughly $50,000 a year to keep its cattle registered, an expense that Ekkel said is non-negotiable. At the dairy, they register and classify cattle, and keep data from bulls. They also DHIA test and track what their cows are doing day-to-day, entering everything electronically to create the most up-to-date records possible. “I try not to sacrifice one thing,” Ekkel said. Care of the animals is another thing the farm does not sacrifice. The cows are housed in two tunnel-ventilated barns and two natural-ventilated barns. They built their last barn in 2020. Ekkel said that barn is their best yet, a simple steel, tunnel-ventilated barn with a low roof line. “We can move lots of air through it,” he said. Ekkel said cooling of the animals is important for the comfort of the cows and to avoid a reduction in milk supply. The family also switched over to sand bedding around three years ago to provide more traction for the animals. “It’s a matter of cow comfort,” Ekkel said. “We focus heavily on cow cooling. We put a lot of water on top of them, a lot of fans running, those basic things.” The calves are no longer cared for on-site despite the addition of a new calf barn a few years ago. Through the years, Ekkel said they struggled with keeping calves healthy. He found a business in southwest Kansas to raise the animals for them and said it is a much drier climate without so much temperature fluctuation. The large-scale heifer calf ranch, he said, has not only cost-saving efficiencies, they do not lose as many animals. The dairy now uses the calf barn for bull calves and storage. They have also converted some of the space into pens that are leased to local 4-H members. Overall, the changes made have helped the family be more efficient for their dairy as they continue looking towards the future.

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Page 4 • World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021

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Why do you attend World Dairy Expo? “Reconnecting with friends we haven’t seen in person for a long time.”

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How many years have you attended World Dairy Expo, and why do you attend? I have been attending World Dairy Expo for over 25 years. At first, I was helping others with their show cattle, and now, we exhibit our own. What does it mean to you that World Dairy Expo is back in 2021? It means a lot to us as a family and for our farm. We don’t get to see a lot of our dairy friends very often, and Expo give us 10 days with them. Also, it provides an opportunity for us to show the world our cattle and market their genetics. What are three things you are looking forward to doing this year at World Dairy Expo? Reconnecting with friends we haven’t seen in person for a long time. Checking out the trade show to see if there’s anything we can incorporate into our dairy. Watching our oldest two children show their heifers and cows on the colored shavings. What information or product do you hope to take home to improve your dairy? We are always looking to improve cow comfort. We would like to see what is new in this area. Also, I love seeing what bulls other herds are using and having success with for young cows.

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What is your favorite memory from World Dairy Expo? In 2019, our son, Curtis, showed his first animals at World Dairy Expo. His junior 2-year-old, Kara-Kesh-RK Our Gem-Red-ET, placed third in the open show and was first bred and owned. She was also first junior in her class. She ended up being reserve intermediate champion and honorable mention grand champion of the Red and White junior show. It was an amazing experience for him and the rest of our family. Certainly a day we will never forget. What would you say to other dairy producers to encourage them to attend World Dairy Expo? World Dairy Expo truly is an awesome place to be. It doesn’t matter if you milk 10 cows or 1,000, or if you are strictly a commercial dairyman or a registered breeder focusing on show ring type. World Dairy Expo has something to offer every single type of dairy person out there.

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Tell us about your farm and your plans for your dairy this fall. Our herd is all Red and White or red carrier. We breed for the show ring and for cows that will stand the test of time. We focus on cow comfort and milk quality over high production. This fall, we are adding more recipients to our youngstock herd for implanting embryos from some of our best cows. And, we will continue to increase this number over the coming year.

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World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021 • Page 5

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Heat detection, eating time, rumination data …all this and more at your fingertips with GEA CowScout™. Monitor your herd with real-time, accurate data, and stay ahead of breeding and health challenges. Choose CowScout™ today and position your dairy for additional automation technology in the years to come. Real herd data, right in your hand, preparing your herd for the future — GEA CowScout™. Your Local GEA Milking Equipment Dealers Advanced Dairy Solutions Leedstone, Inc. J Gile Dairy Equipment Advanced Dairy Solutions Leedstone, Inc. Monroe WestfaliaSurge Monroe WestfaliaSurge Richland Center, WI WI Melrose, MN Richland Center, Melrose, MN Monroe, • 608-325-2772 CubaWICity, WI • (608) 744-2661 Monroe, WI • 608-325-2772 320-256-3303 • 800-99a6-3303 608-647-4488 • 800-772-4770 320-256-3303 • 800-996-3303 608-647-4488 • 800-772-4770 Sioux Dairy Equipment, Inc. Glencoe, MN Glencoe, Sioux Dairy Equipment, Inc. RockKozlovsky Centre Dairy Equipment and Supply Inc.MN Valley, IA Dairy Equipment 320-864-5575 • 877-864-5575 Centre Dairy Equipment 320-864-5575 • 877-864-5575 Rock Valley, IA Kaukauna,• WI •920-759-9223 Sauk Centre, MN 712-476-5608 800-962-4346 and 320-352-5762 Supply Inc. • 800-342-2697 Plainview, MN • 800-548-5240 712-476-5608 Weston, WI • 715-298-6256 Midwest Livestock Systems, Inc.• 800-962-4346 Colton, SD • Service 800-944-1217 Sauk Centre, MN Menomonie, WI • 715.231.8090 Menomonie, WI • Colton, 715-235-5144 SD Service 800-944-1217Edgerton, MN: Chemical Sales Eastern Iowa Dairy Systems Owen, WI • 715-229-4740 507-920-8626 320-352-5762 • 800-342-2697 Preston Dairy Equipment Edgerton, MN Chemical Sales Epworth, IA • 563-876-3087 Pine Island,LLC MN • 800-233-8937 Midwest Livestock Systems, 507-920-8626 Sparta, WI • (608) 269-3830 Sioux Falls, MN • 800-705-1447 Stanley Schmitz, Inc Fuller’s Milker Center, Fuller’s Milker Center, Inc.Inc. Zumbrota, MN • 800-233-8937 Beatrice, NE • 800-742-5748 Chilton, WI • 920-849-4209 Lancaster, • 800-887-4634 Menomonie, WI • 715-235-5144 Lancaster, WI •WI 800-887-4634 Central Ag Supply Inc. Stanley Schmitz, Inc. Renner, SD • 800-705-1447 Chilton, WI • 920-849-4209 Tri-County Dairy Juneau, Supply WI • 920-386-2611 Kozlovsky Dairy Equipment J Gile Dairy Equipment Janesville, WI • 608-757-2697 Baraboo, WI • 608-356-8384 Kaukauna, WI • 920-759-9223 Cuba City, WI • 608-744-2661 Tri-County Dairy Supply Weston, WI • 715-298-6256 Central Ag Supply Inc Preston Dairy Equipment Eastern Iowa Dairy Systems Janesville, WI • (608) 757-2697 Sparta, WI • 608-269-3830 Juneau, WI • 920-386-2611 Epworth, IA • (563) 876-3087 Baraboo, WI • 608-356-8384

Page 6 • World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021

Grant Equipment Close Out Auction Friday, September 17, 2021 • Time: 9:00 A.M. Location : 2120 State Rd 80, Cuba City, WI 53807

After 45 years, Grant Equipment is closing its doors—huge selection of new old stock parts for Massey/New Holland/ Kinze. A large majority of the items to be sold will be sold onsite only. BRING A FRIEND — 2 AUCTION RINGS

Why do you attend World Dairy Expo? “We do our best to find new information and products to bring back to the farm.”

Grant Equipment:(608)744-3517 | Mike Powers: (608) 214-5761 | Dan Powers SR: (608) 214-3765 Online Bidding Available Through: www.equipmentfacts.com For Large Items Only

TRACTORS: New Holland TS6.120 Loader Tractor, D, Cab/A/H, MFWD, 3pt, PTO, 3 Hyd Remotes, Left Hand Reverser, 3,169 Hrs, Massey Ferguson 4609M Loader Tractor, D, Cab/A/H, MFWD, 3pt, PTO, 2 Hyd Remotes, Left Hand Reverser, 1,904 Hrs, 1984 Ford 4610 Tractor, D, Orops, 52 Hp, 3pt PTO, Clean Tractor, 1967 Massey Ferguson 1100 Tractor, D, Orops, 3pt, PTO, All Original, Yard Tractor For Many Years, SN#9B12120, 1972 Massey Ferguson 1080, NF, Original Tractor, SN#9B3544 PLANTERS: 2012 Kinze 24 Row 30” Planter, H5D Integra Air Clutches, Air Down Pressure, Corn & Bean Meters, No Tills, A5D Scale, AgXcel Liquid Fertilizer w/ Rate Control Thru Integra Monitor, SN# 755477 2013 Kinze 3600 12 Row 30” Box Planter, KPM III Monitor, Corn & Bean Meters, Box Extensions, No Tills, Row Cleaners, Dry Fertilizer Single Notched Openers, Kasco Fill Auger, Only Done 5,432 Acres, Very Clean Well Cared For Planter, SN#626699, 2007 Kinze 3000 6 row 30” Planter, KPM III Monitor, Corn Meters, No Till, Row Cleaners, Dry Insecticide, Dry Fertilizer, Double Disc Openers, Kasco Fill Auger, Only Done 3665 Acres, SN# 643859 TRUCKS & CONSTRUCTION: 2001 Freightliner FL70 Flat Bed Truck, 1997 Freightliner FL70 Roll Back Truck, 2018 Ford F250 Pick Up Truck, 2001 Ford F350 Service Body Truck, 2006 Ford F250 Pick Up Truck, 2006 Ford Ranger Pick Up Truck, 2002 Ford Ranger Pick Up Truck, 1998 Ford Ranger Pick Up Truck, Case 588G Forklift, Massey Ferguson H50 Forklift, Yale Shop Forklift, LP, 2000 LB Lift, Cat 416B Loader Backhoe, Ditch Witch 4010 Trencher Backhoe LOTS OF PARTS, ATTACHMENTS & BOOKS FROM 45 YEARS OF BUSINESS THIS IS ONLY A PARTIAL LISTING—VISIT OUR WEBSITE FOR A COMPLETE LISTING: POWERSAUCTION.COM

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Ashley Swenson and David Hanson Nicollet, Minnesota Nicollet County 240 cows

How many years have you attended World Dairy Expo and why do you attend? David and I first showed animals in 2008. Each of us attended as spectators prior to showing. We primarily attend to watch and compete in the show ring. Secondarily, we do our best to find new information and products to bring back to the farm. Needless to say, we enjoy reuniting with friends from across the country.

Turn to HANSON/SWENSON | Page 7

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World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021 • Page 7

Con nued from HANSON/SWENSON | Page 6 What does it mean to you that World Dairy Expo is back in 2021? We are fortunate to have WDE back as it is the best show in the country and the closest national show that hosts all breeds. What are three things you are looking forward to doing this year at World Dairy Expo? Seeing the best cattle in the world. No other place brings together this many high-quality animals in one location. WDE is the only time we get to see some of our closest friends. We work yearround to breed and raise cattle to perform in the barn but also in the show ring. We are always excited to see how that pays off at WDE. What is your favorite memory from World Dairy Expo? In 2019, we won the Brown Swiss component merit class with C & A Sweet Wonderment Ruth. Walking in the Brown Swiss Parade of Champions was something I will never forget. In 2015, we got

engaged at WDE, the same place we first met as attendees of the 4-H Dairy Conference. What would you say to other dairy producers to encourage them to attend World Dairy Expo? If there is anything you want to know or see within the dairy industry, WDE likely has it. Tell us about your farm and your plans for your dairy this fall. We milk approximately 240 cows through four Lely A4 robots. We have 240 registered Holsteins, 20 registered Brown Swiss and five registered Ayrshires located at our farm in Nicollet. We have 100 registered Ayrshires in Goodridge, Minnesota. We are renovating our freestall barn from 50% mattresses to 100% deep-bedded sand. This includes the addition of stalls and manure handling/storage and some updates to the tunnel ventilation system.

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World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021 • Page 9

Why do you attend World Dairy Expo? “We’re most looking forward to exhibiting our Guernseys this year on the colored shavings in Madison.” Megan and Tim Schrupp Eden Valley, Minnesota Meeker County 900 cows How many years have you attended World Dairy Expo, and why do you attend? We’ve attended World Dairy Expo to exhibit our Guernseys in the dairy show every year since 2013. What does it mean to you that World Dairy Expo is back in 2021? We’re especially looking forward to WDE this year. Over the years, we’ve joined this community of people who gather annually in Madison, and it’s been a few years now since we have seen many of our Expo friends. We also think the return of WDE represents a sense of normalcy, and we’re very much ready for things to get back to normal.

Shield Her From The Cold.

What are three things you are looking forward to doing this year at World Dairy Expo? We’re most looking forward to exhibiting our Guernseys this year on the colored shavings in Madison. Secondly, spending time all week in the barns, visiting with other exhibitors and friends while watching the other breed shows. What information or product do you hope to take home to improve your dairy? As dairy farmers and a veterinarian, we look forward to visiting one on one with other dairy farmers as well as veterinarians in regards to new ideas they have implemented, things they’re struggling with and inquiring on any potential solutions to challenges we’re facing on our own dairy. We also like the opportunity that WDE provides in gathering industry experts all in one town and allowing us to also have conversations with these experts. In the recent past, it seems that WDE is adding more and more educational seminars that are also offering new information that we can take back to our dairy. What is your favorite memory from World Dairy Expo? Our favorite memory was in 2015 when we took first place with our spring yearling Guernsey heifer, Empire LoneStar Sansa Stark, in the Guernsey show. What would you say to other dairy producers to encourage them to attend World Dairy Expo? We would encourage others to visit WDE as those who don’t attend would most likely be surprised in the size and scope of Expo. There’s not only a large trade show and dairy show but so many opportunities to learn and gather new information. We’ve met so many other dairy farmers and have been able to follow up with them outside of Expo when we’re pursuing new projects or facing challenges. Tell us about your farm and your plans for your dairy this fall. The past year has been extremely busy on our family dairy farm, and we are most looking forward to a successful and safe harvest season. We hope to spend more time enjoying the fall weather after this summer’s heat.

BouMatic’s Arctic Shield +Plus is a premium three-way protection skin conditioning package in a post dip that helps prevent frostbite. The high level of conditioning helps shield teat skin against cracking and chapping in cold harsh conditions while providing germicidal protection to help prevent mastitis. Protect and insulate your herd when the temperature dramatically drops. Maintains its effectiveness even in subzero °F conditions.

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Page 10 • World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021

Straight talk with a bit of humor

Mason will give business a fresh look with WDE seminar By Sarah Colburn Contributing writer

Nationally-known agricultural commentator Damian Mason is presenting at this year’s World Dairy Expo. Mason injects humor into his discussions about big picture things that are impacting the dairy and agriculture industry. “Anybody can come in and do this rah-rah thing and be sugary sappy to your audience and tell them what a good industry they are,” Mason said. “The

challenge is delivering something of value to them they can apply to their business and makes them think, with truth, because sometimes truth isn’t nice, it’s just truth. But (I deliver it) with enough dose of feel-good that they’re glad they came.” Mason said he will likely talk about everything from methane digesters to cover crops to sequestering carbon. He will also talk about what he said are the realities of a dairy industry that is under fire by activists. Mason said fixing the opinion surrounding the dairy industry needs to be about more than changing the messaging. During his talk, Mason will work to connect the dots for farmers, taking big picture issues and explaining how they will impact individual farms. For example, Mason said in the future, dairies may need to be located where the people are to

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avoid shipping costs and the environmental challenges that come along with that. Mason sees what he refers to as an impending face-off between what the consumer wants and what activist groups push upon them. Mason said, the question is, “Will activism cloud out the carbon sequestering and good we’re doing in modern dairy production?” On the positive side, Mason said dairy has made it through a year-and-a-half of a challenging, disrupted economy, and he is seeing opportunities for growth in niche markets. “When you see what’s direct to consumer and (what) small and specialized grocery stores (are doing), there’s more opportunity than there’s ever been,” Mason said. There is also potential for growth in terms of onfarm processing driven by an interest from the consumer base. Mason, who grew up on a dairy farm and rents land to a dairyman today, said the profits in the niche categories are reason to be optimistic. “When I was a kid, there was no kefir and no Greek yogurt,” Mason said. Overall, Mason’s talk will be informative and thought-provoking. He wants to broaden minds and talk about topics like why the Keystone XL pipeline should matter to farmers and what it could mean for dairy producers. “We’re going to keep it interesting; it won’t be your usual farm fodder,” Mason said. “If they come

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Con nued from MASON | Page 10

industry professionals as he provides commentary and context. He also hosts the “Do Business Better” podcast. Mason quit his job in 1994 and turned his comedy into a business. A combination of his background in agriculture meshed with advice to be compelling, relevant and entertaining, which led to his focus. “Humans like an entertainment factor to go along with their information,” Mason said. “They are super serious issues, and there’s a lot of good stuff in dairy we need to highlight.” Mason said agriculture is an industry he knows and appreciates. “I like it when people say, ‘I haven’t thought about this subject from this perspective,’” Mason said. Overall, Mason said the goal is to enlighten audiences and bring them fresh information. “Everything I do, I do with a bit of humor but straight talk about what’s happening,” Mason said.

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to my program, they’ll hear thoughtful insight, some perspectives they haven’t heard. It will make them think. It will make them laugh. That’s what I’m bringing.” In addition to growing up on a farm, Mason has a degree in agricultural economics from Purdue University. He speaks at agricultural functions throughout North America. Mason is an author, consultant, agriculturalist, businessman and host of the podcast, “The Business of Agriculture.” In his podcast, he focuses on food, fuel and fiber, and interviews

“The challenge is delivering something of value to them they can apply to their business and makes them think, with truth, because sometimes truth isn’t nice, it’s just truth. But (I deliver it) with enough dose of feelgood that they’re glad they came. ”

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Start your morning with new Tanbark Talks Members of the global dairy industry are invited to start their mornings at World Dairy Expo with educational and insightful Tanbark Talks. This new opportunity to learn at Expo takes place in The Tanbark at 8 a.m. each morning. Wednesday, Sept. 29: Farming Forward Through Enhanced Innovation and Farm Profitability One of the obvious lessons learned from the global pandemic is just how quickly the world, dairy farming, consumer needs and habits can shift. The U.S. dairy industry has not been immune to these changes and must adapt through a nimbler value chain to keep pace and assure a profitable and relevant future. Bob Johansen, from the Institute for the Future, will kick off the session sharing insights from his work with farmers, industry leaders and then dairy checkoff. After, a panel discussion will explore the “Opportunity Zones” of the checkoff-led Dairy Transformation work and will illustrate how the industry is creating pathways for tomorrow. DMI CEO Tom Gallagher and Dwyer Williams, Chief Transformation Officer, will lead the panel discussion of dairy farmers and industry leaders, including MilkPEP CEO Yin Rani.

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Thursday, Sept. 30: U.S. Farm Report - LIVE U.S. Farm Report host Tyne Morgan will host a one-hour session featuring a panel of experts, focused on markets, industry news and trends. Content captured during this session will be broadcast on the U.S. Farm Report, to air the weekend of October 2-3. This Tanbark Talk if your chance to experience a live taping of a national TV program and learn from some of the best in the business.

Friday, Oct. 1: This Business Called Agriculture, presented by Damian Mason Imagine a talk show host combined with an agricultural economist with a healthy dose of comedian… that’s Damian Mason. He will deliver a crisp, current ag outlook and insights presentation in a humorous manner. Through his public speaking, the two podcasts he hosts and the several books he has authored, Mason strives to spread accurate information and dispel missinfomration about the world’s most important industry: Agriculture. Raised on a dairy farm, and still owning and managing a 300-acre farm and timber land, Mason holds a degree in Agricultural Economics from Purdue University. He has spoken to agricultural companies that cover every space on the table – from corn to cranberries, cotton to cattle, canned food to canola.

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Dairy Forage Seminars at World Dairy Expo are hosted by the organizing partners of the World Forage Analysis Superbowl. Forage experts from the U.S. Dairy Forage Research Center, University of Wisconsin and other research centers work together to present seminars on cutting-edge research and information. These experts will also be available throughout the week in the new World Forage Analysis Superbowl space, now located in the Trade Center at World Dairy Expo. The following schedule of 2021 Dairy Forage Seminars will be presented on the Dairy Forage Seminar Stage at the south end of the new Trade Center.

Wednesday, Sept. 29 10 a.m. “Keeping the Rumen Healthy: A New Approach to Working with Fiber in Rations” presented by Mary Beth Hall, Ph.D., U.S. Dairy Forage Research Center, Madison, Wisconsin 1:30 p.m. “Forage Production and Quality at Sand Creek Dairy” presented by Luke and Ethan Haywood, Sand Creek Dairy, Hastings, Michigan

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Page 16 • World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021 New Booth Location!

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JUNCTION CITY, Kan. – Thousands upon thousands of people flock to Hildebrand Farms Dairy for its annual Harvest Festival. Now, the farm is opening its doors with a Virtual Farm Tour at 10 a.m. Oct. 1. at World Dairy Expo. The dairy opens its doors to the public for tours of the farm, milking demonstrations, hay rides, a hay bale play area, a corn pit, face painting, a bouncy house, a kids craft area and ice cream. The festival is one of the many ways the dairy leadership welcomes the public to the farm near Junction City, Kansas. Hildebrand Farms Dairy also hosts Moo-vie Night and cooking classes with a professional chef aptly called Cows, Cooks and Conversation. Though COVID-19-restrictions have been a challenge, operations manager Melissa Hildebrand-Reed said the events have been fruitful for the company. “As soon as we put the bottling facility in, we knew transparency was everything,” Hildebrand-Reed said. “We knew we wanted to connect with our customer and give them a chance to learn where their milk comes from.” The company began bottling its own milk in 2008 – opting to build an on-site glass bottling facility as a way to grow the family business. The dairy farm dates

back to 1930 and was started by Arnold and Rose Hildebrand who wanted to earn more money for their growing family. Today, their great-grandchildren continue that tradition. Now, the processing plant services more than 120 stores throughout Kansas and offers a variety of dairy products derived from the 150-Holstein milking herd. The glass bottling was something that came naturally for Hildebrand-Reed who grew up drinking her milk out of a glass pickle jar – which she said kept the milk fresher and better insulated. The company, at the time, was receiving awards from Blue Bunny in Iowa for the quality of the milk they were producing, and at the same time, they were selling through the bulk tank and had a number of customers coming to buy raw milk. “We started seeing demand, and we saw there was an opportunity,” Hildebrand-Reed said. “Once you have confidence in what you’re doing, there’s always that itch to push yourselves and push the limits.” The farm consists of 2,000 acres. The Holsteins are milked in a double-6 herringbone parlor twice a day to maintain a rolling herd average of 22,950 pounds of milk. The event marketing, Hildebrand-Reed said, is just a portion of the marketing they do for the farm, but it is one that leaves a lasting impact. With the festival, depending on the marketing for the year, as many as 3,000 to 5,000 customers will come through the farm. “By providing our customers an experience on the farm, it gives them a little bit more opportunity to relate to our lifestyle and to relate to the world we’ve

Turn to HILDEBRANDS | Page 17

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World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021 • Page 17

Con nued from HILDEBRANDS | Page 16 created around us that we love so much but often keep to ourselves,” she said. For Hildebrand-Reed, experiencing the beauty of a sunset behind a herd of grazing cows is something common, but it is an experience that is powerful to share with customers as they do yoga on the farm. Though Hildebrand-Reed said she knows people who talk about their concern with anti-farm movements or lack of trust of the dairy industry, that is simply not something she has experienced through her business. “Consumers are typically a generation removed from the farm, and they really have a feeling of nostalgia,” Hildebrand-Reed said. “They want to share that with their kids. We try to provide some of that connection and education and messaging. I’m always surprised by how much people want to be on the farm. They want to know what we’re doing, and they want to experience it.” For Hildebrand-Reed, World Dairy Expo is an opportunity to share with fellow farmers about the logistics of on-site

events, in-store samplings, social media and how their farm got to where it is today. “It’s easy to build a plant,” she said. “It’s not easy to produce that milk and sell that milk and get it to the right person at the right place. It’s not always a grocery store. There’s a lot of opportunity to market your product.” Though, fluid milk is indeed the company’s core product. They offer some fun flavors including a root beer milk that gives consumers the opportunity to try something new. For Expo, Hildebrand-Reed will also discuss the importance of diversification and marketing direct to consumers, marketing to retail through the grocery stores and wholesale through distributors. She hopes her experience in the industry will truly help others. “Those first few years, I didn’t know anything,” Hildebrand-Reed said. “It was mistake after mistake. What I would have loved was that opportunity to connect with someone or have a mentor to point me in the right direction.”

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World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021 • Page 19

Knowledge Nook Sessions showcase innovation

Tuesday, Sept. 28 at 9:30 a.m. Improving Passive Transfer in Calves – Presented in Spanish Speaker: Jorge Botero, MV, Wet Calf Health and Nutrition Consultant, Dairy Tech, Inc. Presenting Company: Dairy Tech, Inc. Time and quality is crucial when it comes to colostrum and calf care. Colostrum quality, specifically IgG concentration, the timing of the first feeding, pasteurization, and more are factors that have a direct effect on mortality in pre-weaned calves. Jorge Botero, MV speaks on how proper colostrum management can set your calves up for a lifetime of success. Working with dairies from around the world, Jorge Botero, MV, works to help them establish their colostrum management. By doing so, Jorge is able to train employees on proper calf handling techniques.

Tuesday, Sept. 28 at 10:30 a.m. Addressing Cow Comfort at Dry-Off: A Novel Approach Speaker: Curtis Vlietstra, DVM, Sr. Professional Services Veterinarian, Boehringer Ingeleheim Presenting Company: Boehringer Ingeleheim With genomic, nutrition and management progress, cows are drying off at higher production levels than ever before. Abrupt dry-off procedures may result in discomfort, udder pressure and milk leakage. Although producers and veterinarians are aware of these issues, there may be logistic and labor issues on a dairy that prevent gradual dry-off. This presentation will address the physiology and cow comfort issues around dry-off and present a novel solution for today's dairies. Dr. Curt Vliestra is a Senior Professional Services Veterinarian with Boehringer Ingeleheim Animal Health. He works primarily with dairy and beef producers and veterinarians in the Midwest and southeast.Dr. Vliestra grew up on a dairy and swine farm in northeast Iowa. He did his undergraduate work at Northwestern College and South Dakota State University and graduated from Iowa State University’s College of Veterinary Medicine in 2003.

Tuesday, Sept. 28 at 12:30 p.m. Driving Sustainability for Dairy Farms: Manure Management Speaker: Trond Lund, Head of Business Development, N2 Applied AS Presenting Company: ProStar Energy Solutions Enabling farmers to produce their own high-quality fertilizer, N2 Applied uses air, livestock slurry, and electricity to increase yield and reduce emissions at the same time. N2 Applied stops emissions of greenhouses gases, ammonia and cuts the need for chemical nitrogen fertilizer, and can be combined with renewable solar energy. With 20 years’ experience from the industrial gas business, Trond Lund serves as Head of Business Development in N2 Applied, developing technology for recycling nitrogen and reducing emissions on the farm. His previous innovation experiences include CryoTech, reducing emissions and noise from food distribution and DryWash, removing use of hydrocarbons in the dry-clean industry. Tuesday, Sept. 28 at 1:30 p.m. Cow-Side Mastitis Management Speaker: Julia Somerdin, CEO and Cofounder, Labby Inc. Presenting Company: Labby Inc. Early detection is key to preventing mastitis and shortening the treatment time. Labby, Inc. is helping farmers to stay connected and competitive by giving them access to fast and accurate tests for milk composition. Using AI-enabled optical sensors, dairy farmers are able to access their herd’s data from anywhere at any time. Julia Somerdin is the cofounder and CEO of Labby, Inc. a MIT born startup that is developing testing solutions right on the farm. With over 20 years of experience, Julia and her team are building next-generation technology to help the industry transform their milk testing business to provide fast, accurate and affordable solutions for dairy farms. Tuesday, Sept. 28 at 2:30 p.m. Mineral Nutrition is Instrumental to the Dairy Industry's Success Speaker: Angela R. Boyer, Ph.D., Mineral Nutrition Technical Manager, Phibro Animal Health Corp. Presenting Company: Phibro Animal Health Corp. A focus on improved bioavailability and performance is instrumental to dairy herd health and production. Learn how the use of the major minerals required by the dairy cow (Cu, Zn, and Mn) along with other essential minerals (Cr and Se) we know are instrumental to herd health and production. Become informed about how to maximize herd health and production, while reducing environmental impact when focusing on dairy mineral nutrition status. Dr. Angela Boyer received her B.S. and M.S. degrees in Animal Science from Missouri State University in 2008 and 2010. Her Ph.D. in Animal Science came from the University of Arkansas in 2013, where she then completed a Post-Doctoral position prior to entering the industry in 2014. Dr. Boyer joined Phibro Animal Health in 2018 and maintains adjunct faculty status at both the University of Arkansas and

Mississippi State University where she collaborates or leads various species research projects focusing on industry innovation. Wednesday, Sept. 29 at 9:30 a.m. How Computer Vision Technology Transforms Productivity and Herd Welfare on the Farm Speaker: Tyler Bramble, Ph.D., Growth Lead Manager, Cainthus Presenting Company: Cainthus Using computer vision and artificial intelligence, Cainthus monitors the herd and operations on the farm 24/7, so that producers can operate as efficiently as possible and maximize their profitability. Cainthus can help you improve precision feeding to ensure that your cows always have access to feed, increase herd productivity by measuring the cow time budget for each group and each pen, optimize herd welfare by monitoring key indicators such as lying time, stocking density or cow comfort and increase labor efficiency by identifying problems, improving consistency, and optimizing existing protocols. Tyler Bramble began his career as a research associate at Texas Tech University focusing on feed and nutritional management of livestock. He has held various commercial roles where he has had the opportunity to focus on nutrition and management of dairy cattle throughout the USA and various countries. Tyler joined Cainthus as Portfolio Growth Lead in 2018 and is also a co-author on two patents, systems and methods for estimating feed efficiency and carbon footprint for milk and meat producing animals.

Wednesday, Sept. 29 at 10:30 a.m. Do You Have Clean Feed? Speakers: John Goeser, Ph.D., Rock River Lab, and Renato Schmidt, Ph.D., Technical Services - Forage Expert, Lallemand Animal Nutrition Presenting Company: Lallemand Animal Nutrition Do you have clean feed? Spoiled silage has low nutrient content and recovery of dry-matter due to the activity of undesirable microorganisms, which can also produce harmful compounds, as well as have a direct impact on the animals. Learn the detrimental effects that are caused when feeding spoiling silage to lactating cows and how to mitigate these risks. Dr. John Goeser grew up in the dairy industry, following in his father’s footsteps as a dairy nutritionist. Goeser has offered dairy nutrition and management expertise for over 10 years, and has been overseeing animal nutrition, technical support, and research with Rock River Laboratory since 2012. Goeser’s focus is improving our understanding of ruminant nutrition, seed genetics and forage management, and feed hygiene in relation to feed conversion efficiency, sustainability, and agribusiness profitability. Dr. Renato Schmidt earned his Ph.D. in Animal Sciences from the University of Delaware with Dr. Limin Kung Jr. After, he joined Lallemand Animal Nutrition, North America as a Technical Services – Forage expert in February 2008. He worked on numer-

Turn to KNOWLEDGE | Page 22

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Tuesday, Sept. 28 at 11:30 a.m. Improving Passive Transfer in Calves Speaker: Jorge Botero, MV, Wet Calf Health and Nutrition Consultant, Dairy Tech, Inc. Presenting Company: Dairy Tech, Inc. Time and quality is crucial when it comes to colostrum and calf care. Colostrum quality, specifically IgG concentration, the timing of the first feeding, pasteurization, and more are factors that have a direct effect on mortality in pre-weaned calves. Jorge Botero, MV speaks on how proper colostrum management can set your calves up for a

lifetime of success. Working with dairies from around the world, Jorge Botero, MV, works to help them establish their colostrum management. By doing so, Jorge is able to train employees on proper calf handling techniques.

Located in the Atrium of the Exhibition Hall, the Knowledge Nook is a space designed for companies to showcase an innovative product, service or research that was introduced to the market since the last World Dairy Expo. There will be six, 45-minute sessions per day beginning at 9:30 a.m. The current list of 2021 Knowledge Nook Sessions and their sponors is below. It will continue to be updated as product launches are confirmed and new research is proven providing you a front-row seat to the latest the dairy industry has to offer. Innovation Unveiled also features additional cutting-edge products that can be found in the Trade Show.

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Page 20 • World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021

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Page 22 • World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021

Con nued from KNOWLEDGE | Page 19

ous experiments evaluating the effects of different additives on the fermentation of forage crops, and specifically developed molecular techniques to study microorganisms during ensiling. In addition, he has presented technical/ scientific talks around the world.

Wednesday, Sept. 29 at 11:30 a.m. Rumen Protected Glucose For Dairy Cows Speaker: David Casper, Ph.D., PAS, DPL ACAS, Technical Service Manager, Soy Best Presenting Company: Soy Best

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Glucose is a key nutrient for transition and lactating dairy cows. Gluco Best is a new product based on a proprietary manufacturing process that uses heat processed soybean meal and glucose resulting in a product that contains both ruminal bypass protein and glucose. Research on Gluco Best will highlight research work on ruminal bypass glucose reducing ketosis and improving insulin balance to reduce body weight loss leading to improved lactational performance. Dr. David P. Casper, Technical Service Manager, is a widely known dairy nutritionist and research scientist that has published extensively on various dairy cattle nutrition topics, including energy metabolism, protein and carbohydrates, forage utilization, calf and heifer nutrition and the development of new products and feeding programs for dairy cattle. Wednesday, Sept. 29 at 12:30 p.m. Developing a Calf Program for Your Farm Speakers: Bob James, Ph.D., Professor Emeritus, Virginia Tech University and Kimberley Morrill, Ph.D., Technical Services Manger, Chr. Hansen Presenting Company: Chr. Hansen Learn from Dr. Bob James as he shares his expertise about the importance of early calf-hood management practices and how to develop an individualized calf program to meet the goals of your operation. Listen to Dr. Kimberley Morrill share research on how a Science-based, Research proven probiotic can be a key aspect of a preweaned calf health and nutrition plan and how probiotics can enhance intestinal health by establishing supportive microbiota in the GI tract and aiding in the development of the rumen and small intestine. Dr. Bob James is Professor emeritus at Virginia Tech University and is now providing comprehensive management consulting directed towards development of programs which optimize health, welfare and growth of calves and heifers. Dr. Kimberley Morrill is a Technical Service Manager with Chr. Hansen and has a strong passion for calves, colostrum and finding solutions to management challenges focused around youngstock. Wednesday, Sept. 29 at 1:30 p.m. New Technologies for Producing Highly Digestible Forages for Feeding Dairy Cattle Speaker: David P. Casper, Ph.D., Dairy Nutritionist and Reseach Consultant Presenting Company: Ralco In these difficult dairy times, highly digestible forages are more economically important than ever. Highly digestible dry hay and ensiled forages can be fed in larger quantities to meet the nutrient requirements of dairy cows even at reduced production levels, while reducing the cost to produce milk. Ralco will be showcasing the latest research on products for harvesting the highest digestible hay and ensiled forages, while maintaining that forage digestibility through storage and feedout. See Ralco showcase enzymes, bacteria and proprietary technologies in their new products and the ability for increasing inclusion rates of hay and ensiled forages in the ration. Dr. David P. Casper's background includes the energy metabolism, protein and carbohydrate nutrition, forage utilization, and the development of new products and feeding programs for dairy cattle. Dr. Casper has worked more than 30 years with Dairy and Livestock Producers around the world. Dr. Casper has received several awards, notably ADSA’s Richard M. Hoyt Award and

Pioneer Hi-Bred Forage Award.

Wednesday, Sept. 29 at 2:30 p.m. High Moisture Corn Feeding System For Any Robotic Milking Farm Speaker: Bradley Biehl, Farmer & President, AMS Galaxy USA Presenting Company: AMS Galaxy USA In 2019, Brad Biehl had a very rude and expensive awakening: he was leaving a lot of profit on the table by feeding pellets in his milking robots rather than high-moisture corn, HMC. A study conducted by Penn State Extension confirms that replacing pellets with HMC can save robotic dairies thousands of dollars per month. Welcome the HMC Feeder: a hopper and delivery system run by an intelligent control that individually feeds cows, enticing them to the milking robot with a home-grown feed. Learn more about how the HMC Feeder works and can increase the profitability of any robotic milking farm, regardless of the brand. Brad is a 4th generation dairy farmer in Pennsylvania, where his passion for dairying and engineering collides. Brad received both a bachelor’s and a master’s degree from Penn State University in Mechanical Engineering. After several years working in the industrial sector, Brad followed his heart back to the family farm. Here he became an advocate for the efficient and profitable solutions dairy farms need to sustain. Using his engineering knowledge, Brad solves many of the common on-farm challenges that arise as a part of every-day operation.

Thursday, Sept. 30 at 9:30 a.m. Smart Barn Technology at Your Fingertips Speaker: Mark Doornink, Vice President of Product Management, VES-Artex Presenting Company: VES-Artex DairyBOS gives you access to all the smart technology used to create an environment focused on the cow. This technology will also allow dairy owners to access key environmental data, milk data, and herd health in one location, and will send alerts when attention is needed in an area. Learn what you can do when you have Smart Barn Technology at your fingertips. Mark was raised on a family dairy in Wisconsin and received his B.S. degree in Animal Science at UW – River Falls. Mark has extensive knowledge working in A.I., nutrition, herd health, and for the last 20 years in product development and technology. Mark is the Vice President of Product Management at VES.

Thursday, Sept. 30 at 10:30 a.m. Optimizing Rumen Function with Native Rumen Microorganisms Speaker: Lisa Marotz, PhD, Microbiome Scientist Presenting Company: Native Microbials Galaxis Frontier is the result of years of discovery and analysis to understand the complex microbial interaction networks within the rumen microbiome. It is the first and only product comprised of highly beneficial microbes that exist naturally in the rumen of dairy cows. When fed to cows, this microbial consortium helps improve digestion and increase energy. In current trials with lactating dairy cows, the product is demonstrating a significant impact on the dairy enterprise. Lisa is a microbiome scientist at Native Microbials and is focused on applying cutting edge research to the livestock industry. She obtained her

Turn to KNOWLEDGE | Page 23

Con nued from KNOWLEDGE | Page 22 PhD in 2020 from UC San Diego in the Biomedical Sciences Program. Lisa was a Neurobiology major during her undergraduate studies at the University of Washington, Seattle, and received a master’s in Medical Neuroscience from Charité - Universitätsmedizin in Berlin, Germany, and has pivoted her scientific career to focus on understanding the microbial world within animals and its effect on animal health. Thursday, Sept. 30 at 11:30 a.m. New Technologies for Producing Highly Digestible Forages for Feeding Dairy Cattle Speaker: David Casper, Ph.D., Dairy Nutritionist and Research Consultant Presenting Company: Ralco In these difficult dairy times, highly digestible forages are more economically important than ever. Highly digestible dry hay and ensiled forages can be fed in larger quantities to meet the nutrient requirements of dairy cows even at reduced production levels, while reducing the cost to produce milk. Ralco will be showcasing the latest research on products for harvesting the highest digestible hay and ensiled forages, while maintaining that forage digestibility through storage and feedout. See Ralco showcase enzymes, bac-

World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021 • Page 23

teria and proprietary technologies in their new products and the ability for increasing inclusion rates of hay and ensiled forages in the ration. Dr. David P. Casper's background includes the energy metabolism, protein and carbohydrate nutrition, forage utilization, and the development of new products and feeding programs for dairy cattle. Dr. Casper has worked more than 30 years with Dairy and Livestock Producers around the world. Dr. Casper has received several awards, notably ADSA’s Richard M. Hoyt Award and Pioneer Hi-Bred Forage Award. Thursday, Sept. 30 at 12:30 p.m. Rumen Protected Glucose For Dairy Cows Speaker: David Casper, Ph.D., PAS, DPL ACAS, Technical Service Manager, Soy Best Presenting Company: Soy Best Glucose is a key nutrient for transition and lactating dairy cows. Gluco Best is a new product based on a proprietary manufacturing process that uses heat processed soybean meal and glucose resulting in a product that contains both ruminal bypass protein and glucose. Research on Gluco Best will highlight research work on ruminal bypass glucose reducing ketosis and im-

proving insulin balance to reduce body weight loss leading to improved lactational performance. Dr. David P. Casper, Technical Service Manager, is a widely known dairy nutritionist and research scientist that has published extensively on various dairy cattle nutrition topics, including energy metabolism, protein and carbohydrates, forage utilization, calf and heifer nutrition and the development of new products and feeding programs for dairy cattle.

tinal health by establishing supportive microbiota in the GI tract and aiding in the development of the rumen and small intestine. Dr. Bob James is Professor emeritus at Virginia Tech University and is now providing comprehensive management consulting directed towards development of programs which optimize health, welfare and growth of calves and heifers. Dr. Kimberley Morrill is a Technical Service Manager with Chr. Hansen and has a strong passion for calves, colostrum and finding solutions Thursday, Sept. 30 at 1:30 p.m. to management challenges focused Developing a Calf Program for Your around youngstock. Farm Speakers: Bob James, Ph.D., Professor Thursday, Sept. 30 at 2:30 p.m. Emeritus, Virginia Tech University, and High Moisture Corn Feeding System Kimberley Morrill, Ph.D., Technical For Any Robotic Milking Farm Services Manager, Chr. Hansen Speaker: Bradley Biehl, Farmer & Presenting Company: Chr. Hansen President, AMS Galaxy USA Learn from Dr. Bob James as he Presenting Company: AMS Galaxy shares his expertise about the impor- USA tance of early calf-hood management In 2019, Brad Biehl had a very rude practices and how to develop an indi- and expensive awakening: he was leavvidualized calf program to meet the ing a lot of profit on the table by feeding goals of your operation. Listen to Dr. pellets in his milking robots rather than Kimberley Morrill share research on high-moisture corn, HMC. A study conhow a Science-based, Research proven ducted by Penn State Extension conprobiotic can be a key aspect of a pre- firms that replacing pellets with HMC weaned calf health and nutrition plan Turn to KNOWLEDGE | Page 24 and how probiotics can enhance intes-

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Page 24 • World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021

Con nued from KNOWLEDGE | Page 23

can save robotic dairies thousands of dollars per month. Welcome the HMC Feeder: a hopper and delivery system run by an intelligent control that individually feeds cows, enticing them to the milking robot with a home-grown feed. Learn more about how the HMC Feeder works and can increase the profitability of any robotic milking farm, regardless of the brand. Brad is a 4th generation dairy farmer in Pennsylvania, where his passion for dairying and engineering collides. Brad received both a bachelor’s and a master’s degree from Penn State University in Mechanical Engineering. After several years working in the industrial sector, Brad followed his heart back to the family farm. Here he became an advocate for the efficient and profitable solutions dairy farms need to sustain. Using his engineering knowledge, Brad solves many of the common on-farm challenges that arise as a part of every-day operation. Friday, Oct. 1 at 9:30 a.m. The Buddy System Speaker: Laura Raatz, Calf and Youngstock Manager, Wagner Farms Presenting Company: Agri-Plastics Mfg. In order to take care of their animals to the best of their abilities, producers need to be open to change and find ways to improve their practices. Wagner Farms was able to figure out what fit their calves best by doing their own studies and trials. Wagner Farms noticed that pairing calves plays a big role in animal health, growth and animal welfare. Learn how the Buddy System works for both calves and farmers. Laura is a 5th generation dairy farmer at Wagner Farms where she is a Calf and Herd Manager for 750 milking cows. Laura farms with her parents,

Hank and Pam Wagner, her husband, Tyler, and her brother, Shawn. Friday, Oct. 1 at 10:30 a.m. Smart Barn Technology at Your Fingertips Speaker: Mark Doornink, Vice President of Product Management, VES-Artex Presenting Company: VES-Artex DairyBOS gives you access to all the smart technology used to create an environment focused on the cow. This technology will also allow dairy owners to access key environmental data, milk data, and herd health in one location, and will send alerts when attention is needed in an area. Learn what you can do when you have Smart Barn Technology at your fingertips. Mark was raised on a family dairy in Wisconsin and received his B.S. degree in Animal Science at UW – River Falls. Mark has extensive knowledge working in A.I., nutrition, herd health, and for the last 20 years in product development and technology. Mark is the Vice President of Product Management at VES. Friday, Oct. 1 at 11:30 a.m. Predict Herd Risks When Needed Most: The Transition Period Speaker: Ray Nebel, Ph.D., Research and Technical Consultant, and Marcus Hollmann, Nutritionist Presenting Company: CowManager What functionalities does the new Nutrition module in the CowManager system offer? With the transition period being the primary risk period where 75% of all adult cow disease events occur, the unique transition monitor includes transition alerts up to fifty days prior to calving for cows that have reduced feeding minutes when compared to contemporaries. The transition graphs compare cows to specific lacta-

tion groups or pens of dry cows. Learn how you can lower your herd risks during the transition period. Dr. Ray Nebel is a Research and Technical Consultant for CowManager and Select Sires Inc. He received a B.S. in Animal Science from University of Louisiana - Monroe, M.S. from University of Maryland, and a Ph.D. from Virginia Polytechnic Institute & State University in 1983. After over 20 years of teaching, he joined Select Sires Inc. in Plain City Ohio as Senior Reproductive Specialist. In 2010, he was promoted to Vice President of Tech Services. Since 2008, he has been instrumental in the partnership with various Activity Systems for the Fertility, Health, and Nutrition with the current partner being Agis Automatisering, and the CowManager® System. Friday, Oct. 1 at 12:30 p.m. Rumen Protected Glucose For Dairy Cows Speaker: David Casper, Ph.D., PAS, DPL ACAS, Technical Service Manager, Soy Best Presenting Company: Soy Best Glucose is a key nutrient for transition and lactating dairy cows. Gluco Best is a new product based on a proprietary manufacturing process that uses heat processed soybean meal and glucose resulting in a product that contains both ruminal bypass protein and glucose. Research on Gluco Best will highlight research work on ruminal bypass glucose reducing ketosis and improving insulin balance to reduce body weight loss leading to improved lactational performance. Dr. David P. Casper, Technical Service Manager, is a widely known dairy nutritionist and research scientist that has published extensively on various dairy cattle nutrition topics, including

energy metabolism, protein and carbohydrates, forage utilization, calf and heifer nutrition and the development of new products and feeding programs for dairy cattle.

Friday, Oct. 1 at 1:30 p.m. Make Longevity Her Legacy Speaker: Chuck Sattler, Vice President of Genetic Programs, Select Sires, Inc., and Jeff Ziegler, Vice President of Dairy Cattle Breeding, Select Sires, Inc. Presenting Company: Select Sires Inc. Dairy farmers are using genetic audits to right-size their heifer inventories and diversify revenue, causing fewer replacement heifers, which demands lower herd turnover rates. With this shift, herds will have more older cows, which increases the importance of boosting their resistance to disease as the frequency of health events increases as cows get older. In April, Select Sires introduced a new selection index, Herd Health Profit Dollars (HHP$) as well as a Mastitis ResistantPRO designation. These tools make use of the new evaluations from CDCB to make selecting for healthy, longer-living cows more effective for commercial producers. Chuck Sattler is Vice President of Genetic Programs at Select Sires. He has been with Select Sires for 20 years and served as the Genetic Programs Administrator for the National Association of Animal Breeders (NAAB) for 12 years prior to joining Select Sires. Sattler grew up on a dairy farm in Wisconsin where his family had a registered Guernsey herd and received a B.S in Dairy Science and a M.S. in Dairy Cattle Breeding from the University of Wisconsin-Madison. Jeff Ziegler is Vice President of Dairy Cattle Breeding for Select Sires.

Turn to KNOWLEDGE | Page 26

SHE’S GIVING YOU HER BEST YEARS. IT’S UP TO YOU TO MAKE THEM COUNT.

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To ﬁnd out how to get a whole herd like her, visit DiamondV.com/NutriTek

World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021 • Page 25

$ Improving Your Bottom Line $

As a dairyman, are you looking to improve the way your fresh cows transition, take off, peak and breed back? Looking to improve rumen health, rumen function, overall health, digestion, feed efﬁciency, and YOUR BOTTOM LINE??? If so, then…

RECALIBRATE WITH RECAL

The RECAL line of probioƟcs is NOT just another probioƟc on the market. RECAL is a probioƟc heavily weighted towards beƩer digesƟon and uƟlizaƟon, primarily FIBER DIGESTION. There are a lot of nutrients in your forages that can be uƟlized by improving digesƟon. RECAL is also a probioƟc that produces more B-vitamins in the rumen of that cow, mainly vitamin B12. B-vitamins are well known to aide in sƟmulaƟng appeƟte, stress, immune system, reproducƟon and also very important in rumen digesƟon. Not all probioƟcs are the same. There are hundreds of various strains and combinaƟons.

TRIPLEͳT HOLSTEINS & JERSEYS “In the spring of 2013, I met up with Jamie Troxel of RECAL Microbials. I had been hearing very good things from other dairymen about RECAL PLUS and I knew Dr. G.W. Snider was involved with the research, so I knew there must be something to this product. Jamie came out to the farm and simply told me about the RECAL PLUS and showed me some of the research that he and Doc had been working on together. He never once tried selling me anything. We talked about the RECAL PLUS and he told me what he does to prove the product. Then he told me he would Nathan Thomas • Triple-T Holsteins North Lewisburg, Ohio give me a 30-day supply and if I didn’t see any diīerence, I didn’t have to pay anything for it. Normally Jamie likes to monitor dry maƩer intakes, milk producƟon, % BF, % Pro, MUN’s, Eī., feed costs, income, & income over feed cost and perform manure screenings. Well since we feed grain and hay, we could not do that, so we could only do manure screenings. I was already feeding a probioƟc, but from what I had heard from Jamie, other dairymen and the oīer he gave me, I couldn’t pass it up. So, Jamie & I collected some manure samples, and screened them. I quit feeding the probioƟc I was feeding and he got me started feeding the RECAL PLUS and told me what to watch for and said he would be back in two weeks to collect manure from the same cows and screen that. I called him in about ten days and said don’t waste your Ɵme coming down, I see the diīerence already and that I am I going to conƟnue with it. I was seeing a lot less undigested feed in the manure. I then started on the RECAL PLUS SS because Doc and other dairymen had been seeing signs of beƩer blood circulaƟon. Some other things I have really noƟced and like about the RECAL PLUS SS is how well my cows stay on feed when going to shows, and stress Ɵmes, they don’t go oī feed and just keep eaƟng and handle the stress well. I have also noƟced that my fresh cows get oī to a beƩer start and that when cows come into heat, they are stronger heats, and the reproducƟon is beƩer. From one dairyman to another, I highly recommend the RECAL PLUS, and RECAL BOLUSES whether you just have show caƩle or a commercial dairy. This product really does work and I really like the way and eīort Jamie puts into proving the product. We have been proudly using RECAL PLUS and RECAL BOLUSES on all of our cows now since 2013.”

Go by what the cows say, they don’t lie!!! For less than $0.08/cow/day, you will see a diīerence

CALL TODAY...IT’S ONLY COMMON SENSE!!! FOR MORE INFORMATION CONTACT:

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Page 26 • World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021

Con nued from KNOWLEDGE | Page 24 During Jeff’s 37-year career at Select he has worked with promotional efforts, oversaw Select Sires’ global mating program, served as a regional marketing manager, a sire analyst, and launched Select Sires’ use of and education about genomics. Ziegler’s currently oversees the direction and acquisition of all dairy breed product development. He received a B.S. in Dairy Science from The Ohio State University, and is Chairman of the NAAB Dairy Sire Evaluation Committee.

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Friday, Oct. 1 at 2:30 p.m. Sand Bedding and Anaerobic Digestion Speaker: Andrew Wedel, P.E., Director of International Business - Agriculture Presenting Company: McLanahan Corporation Sand is here to stay as dairy cow bedding in freestalls. Sand keeps cows cleaner, drier and more comfortable than other bedding materials. With increasing interest in anaerobic digestion in the dairy industry, there is a myth that manure bedding is the only option for these systems. See the research behind sand-manure separation increasing anaerobic digestion utilization, as it gives dairies the ability to recycle bedding sand and produce an effluent suitable to anaerobic digestion. Andrew Wedel is the Director of International Business Development for Agriculture and the Product Manager for Agricultural Systems at McLanahan Corporation in Hollidaysburg, Pennsylvania USA. In these roles he is responsible for dealer development and successful project execution for dairy

manure projects throughout the world on dairies small and large. Since 1992, Andrew has been instrumental in developing handling, conveyance, and separation methods for handling sand-laden dairy manure.

Saturday, Oct. 2 at 9:30 a.m. Mineral Nutrition is Instrumental to the Dairy Industry's Success Speaker: Angela R. Boyer, Ph.D., Mineral Nutrition Technical Manager, Phibro Animal Health Corp. Presenting Company: Phibro Animal Health Corp. A focus on improved bioavailability and performance is instrumental to dairy herd health and production. Learn how the use of the major minerals required by the dairy cow (Cu, Zn, and Mn) along with other essential minerals (Cr and Se) we know are instrumental to herd health and production. Become informed about how to maximize herd health and production, while reducing environmental impact when focusing on dairy mineral nutrition status. Dr. Angela Boyer received her B.S. and M.S. degrees in Animal Science from Missouri State University in 2008 and 2010. Her Ph.D. in Animal Science came from the University of Arkansas in 2013, where she then completed a Post-Doctoral position prior to entering the industry in 2014. Dr. Boyer joined Phibro Animal Health in 2018 and maintains adjunct faculty status at both the University of Arkansas and Mississippi State University where she collaborates or leads various species research projects focusing on industry innovation.

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Page 28 • World Dairy Expo Special Edition • Second Section • Saturday, September 11, 2021

We want to thank our farmers, milk haulers, and employees for everything that you have done, and continue to do, for our country!