    A Series of Historical Spots
From Battlefield to Playing Field From segregation to celebration the story of Americans professional athletes in the United States Armed Forces
Inspired by
Presented by
Program Synopsis American hero-athletes, at both the collegiate and professional level have carved out a record of bravery and a tradition of excellence on playing fields and in the U.S. Armed Forces in which they served. “From Battlefield to Playing Field” is a documentary vignette series for television that will highlight Hall-of-Fame athletes who answered the call and fought for their country in war. This series of several 2-minute sponsor driven documentary vignettes will be designed to chronicle the service of American military athletes who excelled in two uniforms, winning on the battlefields of service as well as the playing fields of sports. These documentary series will touch on and identify the rise of American sports stars and historical icons that happen to have served in the United States Armed Forces with pride and dignity. Finally, “From the Battlefield to the Playing Field” will also give the viewers a chance to consider the complex social challenges in which all Americans are faced with. Challenges that gave way a rise to near “superstar” status, greater worldwide recognition, and propelled them into much more strategic positions as community leaders. Being relevant to both the time and its American sports tradition, “From Battlefield to Playing Field” is a memorable tribute and celebration.
“From Battlefield to Playing Field” - Vignette Themes The following are examples of the untold story of the men and women who wore both military and athletic uniforms with distinction and honor. They were victorious by valor in service of their country and on the playing field while changing the game when suited-up.
Vignette 1: Joe Louis
Vignette 2: Jackie Robinson
Vignette 3: Eduardo Figueroa
Vignette 4: Willie Mays
Vignette 5: Pat Tillman
Vignette 6: Libby Callahan
Vignette 7: Rocky Bleier Vignette 8: Arthur Ashe
Vignette 9: Bob Kalsu
Vignette 10: Tony Lema
ďƒœ Additional - Vignette Themes - Earl Woods Father of Tiger Woods was a pioneering African-American Military athlete. A graduate of Kansas State University on a baseball scholarship and broke the "color barrier" in the Big 8, 1951. Played catcher and was good enough that the Kansas City Monarchs of the Negro Leagues offered him a contract that he rejected and joined the US Army. Served two full tours of duty in the Vietnam War, the second as part of the elite Green Beret’s were he rose to the rank of Lieutenant Colonel. - Harold Robinson The first black scholarship athlete of the Big Seven Conference, credited with breaking the racial barrier in that conference in 1949. Served in the US Army during the Korean War and received a Purple Heart during his active time in the service. - Buck O'Neil Served in the U.S. Navy in a construction battalion was a member Baseball Hall of Fame Veterans Committee played an important role in the induction of Negro League players. In 2006, was posthumously honored with the Presidential Medal of Freedom due to his "excellence and determination both on and off the baseball field," according to the White House. He joins such sports notables as Jesse Owens, Muhammad Ali, Joe DiMaggio, and Jack Nicklaus in receiving the United States' highest civilian honor. - Emlen Tunnell The first African American inducted into the Professional Football Hall of Fame, played in the NFL for the New York Giants and Green Bay Packers. In 1999 was ranked number 70 on The Sporting News' list of 100 Greatest Football Players. Served in US Coast Guard during WWII - Archie Williams Went to Berlin and won 1936 Olympic gold medal in the 400 meters, after graduating from Berkeley in 1939, went to Mississippi to train as a pilot with the Tuskegee Airmen. Later joined the Air Force and retired a Lieutenant Colonel in 1966. - Monte Irvin A baseball Hall of Fame Inductee served in the US Army during WW II was one of the first black players to be signed after baseball's color line was broken by Jackie Robinson. His career of excellence spanned across the Negro Leagues, National League, and MVP in the Mexican League. - Leon Day A baseball Hall of Fame inductee, during World War II Day served in the US Army, landing on Utah Beach on D-Day. He was discharged in 1946 pitched an opening day no-hitter against the Philadelphia Stars.
- Ernie Banks In 1955, he set the record for grand slams in a single season with five, a record that stood for over twenty years. Twice the National League MVP Award served in the US Army during the Korean War Conflict. - Oscar Charleston Played baseball during the 1920's and 30's with the Kansas City Monarchs. Born in 1896, and as a youth of 15 joined the military as an underage runaway. Considered to be one of the top five players to play in the Negro League. - Willie Davenport Climbed up to Colonel of the United States National Guard at the time of his death, participated in hurdling events in four Olympic Games, winning the Gold Medal in the 110 meters, 1968. - Napoleon McCallum Trophy Played in the NFL as a Raider ranks second in NCAA Div-I history for all-purpose yards as a Naval Academy graduate. - Ken Norton Served in the Marine Corps won three All-Marine Heavyweight titles, inducted into the International Boxing Hall of Fame in 1992. - Spottswood Poles Nickname, "The Black Ty Cobb" enlisted in the 369th Infantry, US Army, in 1917 earned five-battle stars and a Purple Heart while fighting in France. - Mike Anderson With Baltimore Ravens as a running back spent four years in the United States Marine Corps - David Robinson NBA star with San Antonio Spurs played NCAA basketball at the Naval Academy
ďƒœ Production Design The foundation for this television vignette series will come from a variety of personal narrative, personal mementos, primary documents, visual materials collected as archival footage, and landmarks. To enhance the story telling process of each vignettes accurate period reenactments will be used with costume, sets and locations as needed. These mini docs will include the first person narration from today’s soldiers as a way to bring the history forward.
Interactive Media The basic structure for the portal will be an Dakar Interactive hosted online broadband social networking that will provide an enhanced and more intuitive informational navigation, streaming multimedia content that will promote user interface and user involvement with “From Battlefield to Playing Field” programming and broadcast events. Site multimedia content will enhance use/viewers experience designed to drive traffic and track the audience through online various user online tools. The portal will be targeted to African American Cultural Centers, Smithsonian, United States Armed Forces, Corporation Public Broadcasting, Library of Congress, and the communities they serve. Development of a “On Demand Portal” which would serve as a Event Website for all historical content related Americans military information. The initial projected content plan is to develop the basic interactive structure online “Exchange Portal” while providing enhanced and more intuitive informational navigation that will promote user interface and user involvement with the site. In addition, Dakar Interactive will develop and engage additional corporate partners, alliances, and sponsors for the online portal. As an educational component and added value to the vignette series this online historical portal will be developed as an outreach tool. Designed as a social networking interactive historical site to enhance the overall experience of the TV series, which addresses the specific target audience with factual information. The historical portal will be marketed an enhanced informative media companion that will stimulate corporate branding and outreach of project sponsors, advertisers and partners. The online historical portal will feature: - Consistent, intuitive and fast branded users interface throughout all pages - Custom added value interactive site services for searching and displaying information that will accommodate use interest and compelling ongoing visits - User database scripting for locating and searching - Full Multi-Media applications - Chronicled timeline - Interviews and back-stories from athletes - Rare historical archival footage and memorabilia - Sponsor Banner with support message - Information on the event and television program - Event behind the scenes coverage - On demand Highlight Reel - Profiles on television program participants - Online Polling
- Background on sponsor relationship - Media Partners Directory
Production Timeline
DVD and Historical Portal planning • publicity packages
Pre Production planning/budgeting/marketing
PROJECT TIMELINE
2010 - 2011
Sept 10
Dec 10
Oct 10
Nov 10
Jan ‘11
Feb ‘11
R&D Phase Market research Contact corporate sponsors, agencies Define target markets Development Production Budget - Contract Historian - Identify archive - Finalize script - Web Design and Budget - Finalize Funding
Preview and Promotion
Mar ‘11
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May 11
June 11
Launch full media and TV airdates
Production and Post Production
April 11
ďƒœ Preliminary Work Plan PHASE I RESEARCH AND DATA
1.1 Organize and activate a team of scholars and research specialists who have the necessary expertise, resources and motivation to assist the planning, research and development.
1.2 Identify a body of scholarly research related to the historic development to present day assessment.
1.3 Identify materials and resources to be utilized in the production. 1.4 Identify topics and their resources. 1.5 Compose a master calendar of events and topics that will have the most audience appeal. PHASE II PRE-PRODUCTION
2.1 Research and develop the (10) 1 – 2 minute program vignette themes. 2.2 Further shape and develop the content of the proposed television production.
2.3 Completion of detailed script treatments for all vignettes. 2.4 Detailed research, budget preparation and timetable. 2.5 Recruit production staff and crew. 2.6 Select talent. PHASE III PRODUCTION
3.1 Finalize participants and location sites and create a shooting schedule based on formats, treatments, scripts and crew availability at the location sites.
3.2 Complete shooting of two program episodes. 3.3 Complete a rough edit of the two program episodes. 3.4 Complete first draft of tabletop book, broadcast resource guide.
PHASE IV POST-PRODUCTION
4.1 Submit rough edit to the advisory group for review, comment and evaluation.
4.2 Finalize electronic graphics, keyable elements, animation, and special effects.
4.3 Record narration, and all voices over. 4.4 Finalize musical score. 4.5 Complete the final edit of the (10) program vignettes. 4.6 Host a special screening for advisory group and production participants. Phase V NATIONAL BROADCASTING
5.1 Develop and implement national publicity strategy. 5.2 Develop and implement national outreach strategy. 5.3 Arrange for national broadcast. 5.4 Arrange for national distribution of the program and resource guide. 5.5 Submit rough version of DVD to advisory group. 5.6 Broadcast the four program episodes on National Television.
Production Strategy 1. DEVELOPMENT
2. FINANCING
3. PRE-PRODUCTION Estimate Cost $50K Web Design and Buildout
4. PRODUCTION Estimate Cost $75K-$100K PER Vignette
5. RIGHTS CLEARANCES
6. POST-PRODUCTION
7. EXPLOITATION
Research Writing of the Script Production Schedule and Production Plan Production Budget Prepare Sales Materials Domestic and International Pre-Sales Identify Funding Appoint a Distributor (TV Sales Agent) Additional Research Identify Third Party footage sources Identify On Air Talent Final Shooting Script Final Production Budget Web Design and Beta Launch Shoot interviews Acquisition of references copies of all third party footage Shoot studio sequences Shoot performance sequences Rough Cut for clearance purposes Negotiate fees for Third Party Master footage Negotiate Image and Likeness Rights Negotiate Publishing Clearances Adjust Rough Cut as per Clearances Formal Launch of Event Portal Fine Cut of "Master Version" of the (10) vignettes Fine cut of Domestic and international versions Fine cut of Theatrical version (if needed) Fine cut of DVD versions Execute all Third Party Rights Agreements. Purchase Masters of all Third Party material. Sell Domestic second window. Domestic DVD deal Distributor attends all relevant Trade Shows and Markets Sell international Broadcast Licenses International DVD deals
ďƒœ Brand Awareness This production presents the structure of a branding campaign and recommendations on a strategic culturally themed approach to connect with African American community. The Dakar Interactive team will develop strategic steps necessary to seamlessly integrate brand messaging regarding sponsor products and services to increase public awareness of, access to, and appreciation of products and services. During the course of the research, the Dakar Interactive team will be able to assist with adding corporate sponsor and partner back stories online and offline to brand presence especially in African American target markets, general markets, and US Armed Forces agencies associated with this production. Content can be prepared for other purposes (i.e. marketing vehicles, consumer incentives, promotions, community outreach, and public relations, etc‌), consideration will be made to fashion a media campaign to reach a larger audience by posting the same fact finding content on web sites and as public services announcements in all media. This production is an opportunity for corporate sponsors and partners to assist in creating a formidable brand to celebrate the legacy of African American sports heroes that served their country. Being associated with this production allows a corporate sponsor and partners to become the trustee of a unified media collection that documents and preserves the history of African Americans. Through the collection, and its presentation to the public in all media, corporate brands can be identified as a committed partner and supporter of the vital role African Americans continue to play in Americans legacy. Positioning relationships.
Match
resources
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services
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enhance
corporate
Marketing - Brand product and services at every phase of research, production, distribution, and presentation with relevant custom messaging tailored for direct-to-end. Promotions - Provide target markets with value added tangible resources and service attributes Segmentation - Identifying niche groups within targeted communities and influencers that understand and appreciate the importance of corporate support partnership
Corporate Sponsors and Partnerships As the primary sponsor and or partner will receive a comprehensive valueadded market exclusivity giving corporate brands a national presence throughout the service of the partnership and a concentrated presence throughout broadband and television broadcast market reach. Benefits include title sponsor recognition:
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Broad coverage of the African American population
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The brand and message are advertised in African American targeted media outlets
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Culturally relevant content means broad acceptance of corporate brands
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Topics designed to appeal specifically to the total community
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Unique topics that break through the clutter, your advertising gets noticed
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Media content and marketing message that celebrates the African American experience
Sponsorship Benefits The corporate partners and sponsors who have a vested interest in presenting “From Battlefield to Playing Field” to the American public will net considerable benefits including: • The opportunity to link their corporation service or product with one of the most recognizable America institutions (US Armed Forces and Sports) in an effort that will be viewed as positive and timely. • High traffic of potential of loyal consumers • Solidify and celebrate corporate diversity with the US Armed Forces and the communities they serve • The opportunity to include their own commercial message within the format of the vignettes presentation, marketing and promotions, and all public relation activities. • The opportunity to craft, with producer’s placement and production options which maximize the program’s reach to the specific target audiences sought by the sponsor.
Sponsor Entitlements This title sponsorship will be primarily responsible for hosting and presenting “From the Battlefield to the Playfield”. As Title Sponsor, your corporation will be associated with this presentation will gain relationships and exposure opportunities leveraged throughout 2010 - 2011 and have first optional participation rights for next year’s event and special promotional opportunities during the year. As the Title Sponsor will receive: On Site Exposure • Exclusive acknowledgement and recognition as Title Sponsor • Corporate logo listing on all event materials • Photo opts with top celebrities and guests • Corporate executive presenter during press conferences publicity events • Exclusive corporate signage displayed prominently throughout all media • Product placement position Print and Outdoor Exposure • Outside back cover full page color ad in Souvenir Journal • Corporate logo presence as Title Sponsor in ads for all publication • Signage on all posters, and handouts
On-line Exposure • Fixed logo banner with hyperlink on Event Web portal home page • Fixed sponsored hyperlink along with event banner on media partner websites Corporate Entertainment • Pre-Event VIP Reception invitation • Special reserved seating Radio • Closing billboard on event promos • On air copy mentions Television • Opening and closing billboards on program vignettes • Opening and closing billboards on 30 second promo spots • Bumpers with sponsor reminders
Museum Exhibit and Art Gallery Examples