CREATING HEROES
Marketing rallies, teams and champions
YOUR FAVORITE PARTNERS
DAKAR PRESS TEAM DAKAR PRESS TEAM organizes every year rally press expeditions for professionals and fans by means of specially prepared off road cars. Participation as observer at international rallies or using our fleet for testing your technical components in harsh conditions is a few of our options.
E-LIONS E-LIONS offers rally marketing & PR services, strategic advise, contacts with the press and opinion leaders, online campaigns, special events & incentives, roadshows and attendance at automotive exhibitions. We can organize special marketing campaigns on demand, customized according to your business needs and objectives.
GREEN TEAM RECIPE FOR SUCCESS
Welcome to the world of off-road rallying. Where champions show the true meaning of resilience and perseverance. Where professionals test sustainable endurance in extreme conditions. It’s in this world that our GREEN TEAM operates best. A world of innovation and change, in which only the best succeed. GREEN TEAM is a group of seasoned marketing and automotive experts who love rallying… We have professionals who report on rallies, journalists who write about them and photographers who visualize them… We professionalize rally exposure towards public and business partners. We assist every rally organizer, sponsor and rally team and maximize the engagement they expect. GREEN TEAM also operates towards a vision. Electric rally cars indicate the way to go and one can accelerate this trend now. We test the latest car components in extreme conditions of sustainable endurance; we offer a platform to develop the rally cars of the future.
12 STAGES 10,000 KILOMETERS
60 nationalities
906 competitors
DAKAR IS OUR BASE AND THE KEY TO EXPOSURE
world WIDE SPECTATORS
We have been participating as Press Team in the Dakar since 2003. The Dakar rally remains our base platform. It’s a challenge for those who go, a dream for those who stay…
IN MLN PEOPLE
Imagine 3 2nd biggest motorsport event in the world 3 1.200 hours of TV broadcast 3 4.4 million spectators along the course 3 1.460 journalists, 130 media 3 Media impact value: US$ 104 million The Dakar’s digital impact is even more staggering: 3 16.3 million videos viewed 3 2 million fans
world WIDE FANS IN PERCENTAGES
And this is only one Rally!
67% 58% 42% 27% 21% 15%
4,4
3,6
2,5
1,9
FULL CUSTOMER EXPOSURE
Throughout the years our Press Team reported on Dakar and on its Clients through media galore, offering them the highest commercial exposure and value.
ALL YEAR ROUND
3.8 MLN PEOPLE REACH
24 COUNTRIES
INTERNATIONAL PRESENCE WE’LL PROMOTE YOU
94.4 MLN EURO’S MEDIA VALUE
RALLY MARKETING show cases
We organize action marketing in all its facets for many strong brands, using off-road rallying to enforce the image of alertness, sportiness, endurance and the story of champions‌ As much as the power of strong technical components. by GT LINE
PRODUCT PLACEMENT SUPPORTING THE QUALITY OF YOUR PRODUCT
APPLY CAPTURING
YOUR PRODUCT
TESTS
FEEDBACK
PROMOTE DOCUMENTARY
BE YOUR AMBASSADOR
ROAD SHOWS START THE FEVER
AWARENESS YEAR ROUND
INCENTIVES WORLD CLASS EVENTS
BRAND POSITIONING Strengthening name and fame among your target groups
ONLINE MEDIA
Extendingyour reach atthe highest speed
HUGE ONLINE IMAGE BANK
1,957,839 VISITS +153% VS 2015 JOINT PROMOTIONS ON FACEBOOK
REACH IS KEY
SOCIAL CLICKS triggering massive positive reactions
671,318 REACH +377% VS 2015
12,978 FOLLOWERS +212% VS 2015
2.800 FOLLOWERS +273% VS 2015 1,136 FOLLOWERS NEW IN 2016
FOCUS ON YOUR AUDIENCE
SEE YOUTUBE
VISION
ELECTRIC RALLY CARS In the near future, EV’s will be positioned in the same way non-EV’s were in the past: as desirable objects with strong emotional value and the ability to create fans. We want to position them as sustainable, reliable, credible and most of all as sportive, cool and ‘sexy’ in the global market. Vehicles everyone is proud to embrace, as a fan, admirer of even driver. We will develop and promote electric rally cars (ERV’s) and will drive one before 2019.
PARTNER PROGRAMS join the adventure
Imagine the impact on client and shareholder value if you were to become a leading innovator in clean energy vehicles within three years? We can offer you a way to go. Participation can follow many formats: • Bringing your and our knowhow together • Investing in our adventure from the start • Spearheading into new markets • Supplying your components in unique testing environments • Benefiting from our PR and marketing actions • Selecting the future driver or attending a rally! • Even buying a future ERV!!
BE OUR PARTNER E-Lion FAN Cheetah SUPPORT Leopard Partner
ASK US FOR MORE
© 2016 Production: Léon Jansen Hans Korteweg (Green Team B.V.) © 2016 Design: Erik de Brouwer (imagestudio eyecatcher) © 2016 Photography: Dakar Press Team
Green Team B.V.
Dorp 94 B 3415 PH Polsbroek, The Netherlands www.dakarpress.com www.dakarpress.nl www.gt-mobility.com www.e-lions.eu
Léon Jansen Chief Marketing Officer leon@gt-mobility.nl + 31 6 54 95 76 77 Frans Heilmann Business development frans@gt-mobility.nl +31 6 23 78 44 53 Annemieke van Willegen Customer desk annemieke@gt-mobility.nl