INTERENSHIP
DANAH AL.LAHAM
0938839940
M.A. AL ABDUL KARIM & CO
S UMMER 2019
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א א כ : א א כ « ¤א א ª ªאא א א « ªא © א א כ א ± ¡ ¦ °א א א ¦ ªא .א 1975א ¯ ªא א כ כ א ª א א¯ א א ¥א ² ³כא א א א ªאא ¡ א ¦ .אכ ¤א ¢ כ ´ ¥א א א א אא א ¶ °א א א א´ א א א א כ . ¸ א א ¦ א א א א © א א כ א ¡ א§ · כ ¹כא אא´ א אא כ א א א .א § ,א א ´ א א א א ªאא ¹ ºא ºא כ . א א ¼ א א» ,א א א א © א א כ א ¡ א כ א א אא א ºא כ ´ אכ כ א א .
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א א א א´ א א ) ¤א ªאכ ¤¤א א (. א א א .1975 א ³א א ¦א א Ëא Ç ¤כ אא א א ¼. ½ א א א א ° ºא א » . א א§ ¹א א א א א א א . א Ìא א א א א כ א א א Ïא Í Îכ א א Îא . ´ ¹א א . 96 2259 36 -א ¸ ¤א א½ כ א א כ .
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BRANDS POSITION: Price +
Casual
Formal
Price -
SWOT ANALYSIS: WEAKNESSES
STRENGTHS
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PRICE RANGE:
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About PULL&BEAR ¤א א´ א א א א ¤א א .1991 א א א א ¤א » א א °א Âא א ¥א א א ¦ א א . ¤ כ א א ¡ א א ªא אכ ¤¤א א א א¡ Í · א´א א ,א א ºא Üא Íא ¼ א . ¤ ½ ¤ אא א א : ¤ 35 - 15 MARKET DEMOGRAPHICS: א
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CUSTOMER PROFILE: א א ªא א א א א» א Ýא אא´ א א » א ¦ , ¤א א א °א א » א א אא א À ,א א Þ א´ א א א Áא א א Íא כ ¡ א א· א , Ìא ¼ Áאכ ³א א ¼ ° א .Ú Þ א Âא » Ñ ¦º 3א´ א ) ¤א ,א א· א ( .א א א א , Âא א א , § Çא א כ א א ,א Í ²א א א א אכ א ° ºא א » אא א א א כ א . א Âא א א ,א Áא א Öאא´ א אא»א א ¡ ¢ א כ א כאאכ ¤¤א א אא אא א א ³א §א ¸ א Âא אº ¦ Öא °א.
CUSTOMER PROFILE: א א» ªא Ìא א א א כ ¦ א א א °א א Ì .א א Íא א´ א א Îא ,א ¼ א א ¦ ¼ א¼ א א »א א .א א א ¸ ³א א א Èאא א א א א ,א א א Øא ¢ א א א ¥א » א א .א א א א א א א ,Üא א ¡ א´ א אא א Ý א א א¼ א . ª ¢ ¹א א ¦ºא¼ א¼ א א כ א א Íא א .א אא א א . Î א א ³א ¤כ א א Îא כ אא א Èא Þ א א א א א א .כ א א כ אא א א א א א א א .
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BRANDS POSITION:
Manufacturers: א א א א ¤א ¦ א א א א א ,א א א א áאכ ¤א¼ ,א א ºא א א א א א א א א , א א א כ ¼ א א א א א ,א ,א Âא א א¼ א כא א א א א ¤כ ¼ אכ Âאא§ א ¦ ¦ א · ¦ ¤א ° אא§ א ¤א ,אא א¼ א ¤א א א א א Îא א א .
כ א א אכ ³א א א Ïכ א אכ ¤א¼ א Í Îכ א א . ¢ א א א א א א א א א ¡ א א א Üא .א§ א אא א¼ א ¦ א א א ,א ¹אא§ א ¤א א א א א , °א Á אא א Âאא א¼ א ºא א ¦ א א כא כ א א אא א´ א .
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PRODUCTION LINE:
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¡ °א¼ א & New Basic א כ ¢ § , Fashionא א Basic ¹א א .א Áכ א א¼ â55א » ¦ א â 5 Fashion » â40 New Basic » . Basicא אא´ א א א אכ » אכ ³אא א .
SIZES & PRICES:
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כ א א א א 7 ªא א א א )א ¸ ( א ¤א א אא ¿ א א Ä אא א.£ • א א א » ¿ ¸ א א¿ £ א ¨¤א א א . • א א ¿ כ ¬ A א א ¤א ¸ אא א £א » ² ¤ ¿ א ,£כ א א א .
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Visual Merchandising א א א א א א א א א אא א א א א א א א אא .כ א א א א א א א א א .א א א א א א א £אכ ¡ א א א .א א א א א א ¤א א . ¨ § א £כ א א כ א א¦ א¦ א .א אא ¥ : ¯ «א א א ® כ א א« כא« א אא א © ª א « א א ³א אא £א ±א ° £ ±א א א א ¯ .א« :א א א ´ א« כא µא·
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Boutique
Spring/Summer 2020 Collection
SPANISH SUMMER 2020 / SPANISH SUMMER א א א א א א א אא . א א כ .א א א א א א .א א א א א א א א א .א
א א ,אא א א א א א א כ א א כ . כ א § א א ¤א א א א א¦ ¥א א א א ¤א א כא א א ¢ £ א §א א א כ ¢א . ¨
Boutique
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اﻟﺘﺴﻮﻳﻖ اﻟﻤﺮﺋﻲ :إﻧﺠﺎز اﻟﻤﻬﺎم א אא :א א א א א א א א א א .כ א כ א א כ א א .א :א א א ¡ א א א א א א א א כ א £א א א א א א א א . ¢ א א א א א ¤א א כא א כ א א ¡ .א א כ א א כא ¨ א א ªא כ ¡ .א © א ¨ § א ¦ א א ¥ . אא א א א ¡ א א ¬ « א ¦ .א אא ¡א א א כ א כא ªא א א א א .
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V
Gold
Gold
White
Yellow
139.00
69.00
169.00
99.00
1011930650
1011930554
1011930705
1011911008
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א א א :BRIGHT SHAKE אא א א א א .א א א .18
אא א א א א:
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U
Mixed Color
Pink
Pink
Pink
Black
49.00
49.00
89.00
99.00
199.00
1011930157
1011910858
1011910876
1011910851
1011921106
:SUNNY SPRING א א א . א א א א א. אא א א א
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Blue
Navy
Brown
Yellow
Floral
19.00
129.00
99.00
39.00
89.00
1011911065
1011910956
1011911050
1011900006
1011911115
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א א א :TRAVEL אא א א א א .א א א א א .
אא א א א א:
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Printed
White
Black
Mixed Colors
239.00
189.00
89.00
49.00
1011921202
01011930202
1011910050
1011930156
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A-COLD-WALL*’s Show Analysis MATERIAL STUDY FOR SOCIAL ARCHITECTURE
Spring/Summer 2020 Collection
A-COLD-WALL*: ABout The Brand א א. א א א א
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A-COLD-WALL*: Show Analysis א א ¬ א ¸ / 2020 ¹א א א א ,ªא ¹ ””street-meets-chic ¼ א א » א א §½א א .א Printworks § א כא אא ¹
א א ,כ¾ א א א ½ א כ א א אא כ א .ACW א §½א א ¼ "א א Àא א א א¼ א ¹א אא א ,א Áא א א § ¦ א א א Äא  Ãא א א אא א ".כ א א א א ¼ א כ א .א א אא א Ãא א § כ ´כ א כ א
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A-COLD-WALL*: Moodboard א א א :א א א א א א כ אא א א א א א א א א א א. א א א א א א א א א א א א ,א א א א א א א א א ¢א כ א א א א " .א א א א א א א אכ 18 © א א .א א א ¨ § א .א א א ¦¥א ¥א א א ¤א א א א ¢א . £א א א כ א © © א ®א ¬א א ¢ ,א « ªא ".
A-COLD-WALL*: Interior & Lightning א ´ ¥א א ¢ ³א א ¥א ® א א א א ° . ± ²א ¯ א כא א , £א א כא א £ ¢א א א ¥א . א ¬ ´ ¤אא§ א א א א¬ א· – – ° ¢א – § א ª± .אא א א ª± כ ¬ ´. ¬ ´ א :כא » אא א ® א ±א א א אא§ א ´ ¬ .א º ± :א £א א· «א «א כא ¹כ א א ªא א אא§ א א ¢א א א א א ¼א¼ ¢א » אא א א א א§ א ® א ´ ¬ ¥א ¬ ´ א א .אא א א ¬ א §א§ א א ½ א £א ªא ´ ´ ¬ .א א א א א כ ° ¢ אאכ א א א כ .¢א א ¹כ אא א ¢אא א¿ ´ ¬ ³א א § א ¾ א כא .
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A-COLD-WALL*: Invitation א כא » א כ Áא כ ¢א ° Bandana ³א א א א ±א א א¨ א א א .א א כ א א· א א· א א א א א ¢א א Âא .
A-COLD-WALL*: Accessories ´ ±א א כ CONVERSEא אא ´ ¥א ªא א ³ Ã Äא א ´ ± °א א כא· .א א Â ¤א¨ א כ ,א א א כ א א ¦ ¥א כ א º ± ,א £א¿ א א א א א ¢א ¢כא .
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A-COLD-WALL*: Details א א א א א Ãא א כ Æא א £א ¿ Âא Á ¥±אכ £±א כ ±א כ £ Áא ±א א א ¢כא » ±כ אכ א א ¢א א ¢א ¥א א א א ¦ א ¢א§א א ¢א £כ כ א¬ » ± .א§ א א א ºא א א £אכ » א א °א ¾ ¬ ¥א א Èכ ´ א כ א א א , °א א אא§ א א א א¬ ¥א א א כ א א £אכ » א ºא .א ¼ » ªא Tie-dyeא כ א ª¼ ¤א . Ãא א א¬ ± כ Shape-memory Polymers Vinylא כ א ¢א א א א ) כ (» ¬Éא א א אא¼ א א ³א ,¢א ¢ ªא א .כא א ³ ¿ ±א ºא .¢ à ¬ א º £±אא§ א .א ¦ · א א כ א א Êא Êא כא א א א א א א א כאא .כ א א ¦ · א · א א ¥ ±אא§ א ±כ א ¬ ¼ א. ¯ ±אא§ א § Ë ±כא א כ אא א א א ±א ªא Æ .א ¦ א ¦ א· א ACW כ £ Áא ±א א .א אא§ א א¼ » א א ¥ Ê ¥א.
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A-COLD-WALL*: Hair & Make Up כא » א א א א א כ א .¢ ° Ãכ ¥ » ±א א א א כ א א Êכ ¬ ¢א א א .כא » כ ´ ¬ ¢א א א ªא . כ א ¢א כ א ,א ¦ ±א א Ìא ¥א אאכ א א ¢כ ¬ ´ .כא א ªא א £אÊ ´ ¬ ¢א א א¬ א ® Î ¥א ´ ¬ ¢א א .א א ´ ¬ ¢א » א¬ Í .
A-COLD-WALL*: Models Ë ±א ³א א א Ìא כ ´ כ אכ ¢ Ë ±א כא ºא .´ £ א א :כא » . °כא » ¥א ® ¢ ´ ± ´ ±א א¨ א א .¢א א א ¢ ³א £א א » א ¦ א £א .אכ ¾ א א א ³א Áא ³אא .כ א § א .Í