IDFB Review 2014

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REVIEW

PRODUCERS

FUNDERS


IDFB 2014 From 24 April – 25 May 2014, Birmingham celebrated ‘a world of dance in one city’ as the fourth International Dance Festival Birmingham brought dance from around the world to the city. Over four festivals since 2008, IDFB has built momentum to become one of the largest dance festivals in Europe, showcasing a strong programme of dance in theatres alongside innovative and engaging outdoor productions and new opportunities to participate. The critically acclaimed quality of the artistic offering, the mix of 9 world premieres and international touring by high profile artists from 18 countries

has helped put Birmingham on the map as a cultural destination. There was strong critical recognition from national press, ticket sales rose by 26.2%, and audiences and participants travelled from across the UK contributing to a measurably increased economic impact on the city. We are very proud that IDFB achieved national recognition by winning a 2014 UK Theatre Award for Achievement in Dance for our “bold, extensive programming and presentation”. The city was buzzing with the festival during April and May with performances on the streets culminating in B-Town in Victoria Square and major routes awash with flags and banners thanks to the City Council’s street dressing as well as performances in many of the major venues. Not only was the festival highly visible but there were large audiences reflecting the youth and diversity of the city and a tangible sense of local pride in the city as a result. Each year IDFB has a distinctive feel and this year new elements brought in new partners as well as old friends – Birmingham City University, University of Birmingham, Millennium Point and The Ruddock Performing Arts Centre at King Edward’s School were all involved for the first time.

KEY STATISTICS

32 days 84 artists 18 countries 9 premieres 41 free events 4 festival commissions from

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Total audience

34,000


“Birmingham felt like a dance capital for audiences and performers alike.” Jonnie Turpie, Deputy Chair, Creative City Partnership

Paint the Town Red was a mix of workshops and social events celebrating flamenco, tango, capoiera and swing dance that were hugely popular with aficionados bringing participants from across the country. The festival has also always had an important role in developing the dance ecology and this year was no exception with the introduction of a promoters’ week and a Digital Debate across the dance and digital worlds. IDFB is hugely grateful for the continued funding from Birmingham City Council and Arts Council England. In addition we would like to thank the European Regional Development Fund, whose support is led by Marketing Birmingham. We are grateful to Brewin Dolphin who sponsored Concert Dansé; Accommodation Partner, the Copthorne Hotel; Media Partners, BBC WM and What’s On for their essential support. Thanks must go to partners, venues, artists, staff and volunteers as well as the audiences and participants who together make International Dance Festival Birmingham the success it is.

19 venues

46,107 website visits

across the West Midlands region

IDFB Co-Artistic Directors Stuart Griffiths (Chief Executive, Birmingham Hippodrome) and David Massingham (Artistic Director, DanceXchange) receive the 2014 UK Theatre Award for Achievement in Dance

128 participatory sessions 5,227 participatory experiences £900,000 advertising value £2.7 million PR value

37 ticketed events 20,831 tickets sold

£2.6 million economic activity £789,000+ economic impact 3


A WORLD OF DANCE IN ONE CITY

Just watched Alias perform #SidewaysRain. Still buzzing from this mesmerizing and evocat International Dance Festival Birmingham (IDFB) is a major biennial festival, produced by DanceXchange and Birmingham Hippodrome. IDFB 2014 (the fourth festival since its launch in 2008) ran from 24 April to 25 May, bringing venues and public spaces across Birmingham and the West Midlands alive with a diverse programme of world-class performances and participatory experiences. A global vibe, highest-quality dance and audience buzz are increasingly recognisable hallmarks of IDFB. Birmingham’s position on the international arts scene is reinforced in our biennial celebration when visiting performers of the highest calibre meet with the city’s youthful energy and diversity. Artists return to Birmingham 4

and deepen their relationship with the city, whilst new companies and emerging talents make their debuts. “A world of dance in one city” becomes a joyful reality acknowledged by residents and observers alike. Opening the Hippodrome’s festival season, Alias’ Sideways Rain wowed audiences with its relentless, hypnotic and powerful depiction of man’s evolution and set the artistic standard for a critically acclaimed IDFB 2014. Canadian choreographer Crystal Pite garnered national press attention with Tempest Replica, in Kidd Pivot’s only performance outside London, whilst Warwick Arts Centre welcomed Fabulous Beast Dance Theatre in a thrilling Stravinsky double bill.


“A spectacle of visual and emotional power.” Judth Mackrell, The Guardian

What a privilege to see Tempest Replica by @KiddPivot @IDFB. Every second is so delicately executed with imagination, elegance and control.

tive work.

Kidd Pivot

Fabulous Beast Dance Theatre

“In terms of the UK map, IDFB is the most important partner that Sadler’s Wells works with on its large-scale international touring productions. The range and quality of new international dance work presented is second to none in the UK.” Dawn Prentice, Head of Touring, Sadler’s Wells London 5


A WORLD OF DANCE IN ONE CITY A huge hit with audiences of all ages, Montreal circus company Séquence 8 astounded audiences with the awe-inspiring acrobatics and playful physicality of Les Sept Doigts de la Main at Birmingham Rep.

They were AMAZING! Enjoyed by all … my 10yr old son and 77yr old dad included! New Adventures & Re:Bourne united a cast of professional dancers with remarkable young talent from the West Midlands in an extraordinary adaptation of William Golding’s classic novel, Lord of the Flies. Chilling, beautiful and hugely entertaining, the show was a big hit with fans and an inspiration to a generation of new audiences – see page 13 for more details. In Protein’s Border Tales, choreographer and DanceXchange Associate Artist Luca Silvestrini brought together a number of dancers of different cultural heritage to The Patrick Centre stage for a performance which included dialogue and live music alongside dance, whilst first-time visitors from Greece, Aerites used the body and spirit of the streets as raw material in their high energy and edgy Planites. Séquence 8

Luca Silvestrini’s Protein

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Aerites


“Incredible! My daughter was so inspired she turned upside down in her seat at the end and then did the splits in the foyer!” Audience member, Les Sept Doigts de la Main

#sylvieguillem was mind blowing. Missed the last few moments as tears were blotting my vision.

New Adventures & Re:Bourne

On the Hippodrome’s main stage M¡longa sizzled with the sexuality, power and beauty of Argentinean culture as explored by award-winning Sidi Larbi Cherkaoui in his return to Birmingham. Widely recognised as one of the world’s greatest dancers, Sylvie Guillem’s much-anticipated return to IDFB in 6000 Miles was a festival highlight for many dance fans.

Sidi Larbi Cherkaoui

I’m speechless … My favourite dancer and my favourite choreographer all at once brought tears to my eyes. 7


INNOVATIVE WORLD PREMIERES World premieres are the keystones on which IDFB’s world-class programme is built. The fourth festival further cemented our artistic reputation and increased our international standing as we explored the boundaries of dance, developed the artform and provoked debate and discussion amongst peers and commentators. The 2014 festival introduced a new generation of artists, and celebrated regional talent in an international arena.

Birmingham Royal Ballet

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Birmingham Royal Ballet returned to its IDFB home The Crescent Theatre with two new commissions from young choreographers making the most of the more intimate surroundings. Alexander Whitley’s Kin was successfully paired with Kit Holder’s tango-inspired Quatrain in an evening which delighted innovation-seekers alongside lovers of traditional ballet. Concert Dansé was a unique cross-artform collaboration from Birmingham’s leading chamber choir Ex Cathedra, Québécois dance company Cas Public and a cast of UK performers including Aakash Odedra, rising star of British South Asian dance, and members of Birmingham Royal Ballet. Duruflé’s evocative Requiem was the highlight of the programme with a mix of ballet, Kathak and contemporary dance transforming the magnificent Symphony Hall, a new IDFB venue.

Concert Dansé


“It was one of the most powerfully moving things I’ve seen or heard in ages… when it finished, I’d have given quite a lot to see it all again … Whether this strange, alluring show will ever make it down to London I don’t know. It should.” Michael White, Daily Telegraph Online

Concert Dansé 9


INNOVATIVE WORLD PREMIERES

Aakash Odedra

Delicate language and stunning projection – powerful stuff! One of the most sought-after British dancers, Birminghamborn Aakash Odedra presented two astonishing new works on The Patrick Centre stage. Collaborating with digital stars, Ars Electronica Futurelab, Murmur explored themes related to expression and dyslexia through visual design, light, sound and movement while Inked examined tattoos and scarification as marks of identity and experience. 10

Company Decalage

Another world premiere flipped and spun its way into The Patrick Centre with Company Decalage’s highly-anticipated double bill. Celebrated Midlands-based choreographer Mickael “Marso” Riviere joined forces with Guy Nader (Lebanon/Barcelona) and Salah El Brogy (Egypt/London) for two brand new duets.


Unbelievable talent … Gobsmacked throughout the show.

B-Town

“B-Town was the B-usiness – loved it.”

Audience member via the IDFB website

It’s nights like tonight with @IDFB that make me love #Birmingham so much. A city with a true beating heart. IDFB’s major outdoor spectacular for 2014 was the hip-hop happening B-Town where pioneering performers from the world of street dance transformed Victoria Square for four nights.

B-Town

A futuristic, apocalyptic tale was played out by a cast of international superstars in the form of World B-Boy Champions Morning of Owl from Korea, King Charles star of the Chicago footwork scene and London based Plague, twice Hip-Hop International World Champions, alongside local performers and Birmingham’s own DanceNuvo. 11


REACHING OUT In 2014 IDFB reached new audiences, bringing the best of dance to new venues, both indoors and out, from traditional performance spaces to squares, street corners and workplaces, building partnerships to be proud of along the way. Each festival provides new and varied opportunities for participation and engagement, giving those who are new to dance a first chance to give it a go and enabling those who want to deepen their experience the chance to learn more or enquire further. From post-show talks by visiting companies, professional level choreographic workshops and youth dance residencies, to weekend intensives and discussion forums, in 2014 there were multiple opportunities to get involved through work or school, in studios and open spaces, via competitive audition or simply whilst out shopping.

New venues for IDFB 2014 included: // Millennium Point // Blue Ice Plaza, Solihull // Centenary Square // The Hare and Hounds, Digbeth // Ruddock Performing Arts Centre at King Edward’s School // Symphony Hall

Millennium Point saw the launch of a major project planned for IDFB 2016. The All Of Birmingham’s A Stage event brought together potential partners from the worlds of arts, architecture and regeneration and was also the culmination of an exciting project with Birmingham City University School of Architecture and Birmingham Ormiston Academy. 12

Millennium Point


Lord of the Flies workshop and rehearsals

LORD OF THE FLIES A highlight of IDFB’s participatory programme was Birmingham Hippodrome’s project to recruit and rehearse boys to form the community cast for Matthew Bourne’s latest smash hit. Over 400 boys auditioned to take part and the successful 22 had the experience of their lives, working alongside the professional cast and performing on the Hippodrome stage before thousands, including friends and relatives, many of whom were new to the theatre.

The boys all achieved a significant rise in their GCSE Dance results. A number of them will return as choreographers for the curtain-raiser of Matthew Bourne’s Edward Scissorhands, and all of them will be invited to be part of the theatre’s Boys Dancing project, led by Lord of the Flies Youth Ambassador, Luke Sheppard. 13


REACHING OUT

MY DANCE 2014 Working with Dance4 in the East Midlands to present a Midlands-wide youth dance platform, the next generation of talent enjoyed a weekend of invaluable experiences, challenges and performance opportunities. The first-class facilities of King Edward’s School were used by over 150 participants, choreographers and workshop leaders with Ruddock Performing Arts Centre joining the list of new festival venues. Specially-commissioned site-specific work, new pieces for young dancers with South Asian and M¯ aori influences were seen alongside groups’ showcase performances. Their imaginative work ranged from intimate contemporary duets and urban dance spectaculars to multi-performer integrated dance and Kathak fusion.

MY Dance

MY Dance

BREAKIN’ CONVENTION More than just a show, Birmingham Hippodrome once more welcomed Sadler’s Wells Breakin’ Convention project with DJs, demonstrations and workshops taking over the foyers in a celebration of hip-hop culture.

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We want to kidnap her! Flamenco Weekend participant on La Lupi

Sam Mascote & Cordao De Ouro

Flamenco workshop

PAINT THE TOWN RED

EHT TNIAP DER NWOT

This successful programme of social dance looks set to become a feature of future festivals. New to IDFB in 2014, the series incorporated and celebrated a variety of dance activity taking place all across the region, often in non-traditional venues, where people came together to pursue their passion for an astonishing range of dance styles. HE PAINT THE EHT TNIAP EHT TNPIAAPINT T D EHT TNIAP tango and capoeira EH TE From and participants RE DER swing, DEhouse, NIADP learnt R NWTOO NWOT lindy-hop, TOWtoNjazz-fusion T WDNERTR DER NWOT NEWOT the from the experts through workshops, both casual and intensive, or simply danced PAINT TH PAINT THE night away. TOWN RED D

PAINT THE TOWN RED

EHT TNIAP DER NWOT THE N

PAI TOWN RED

TOWN RE

Paint The Town Red brought local promoters, specialists from around the country and venues together under the IDFB banner, adding a significant new element to theDprogramme and enabling the festival to reach new and diverse D audiences.

ER NWOT E

HT TNIAP

PAINT THE TOWN RED

Swing Dance Day

Partners included:

E

HT TNIAP EHT TNIAP Circus DE//RElectric NWNOSwing T THE DER NWO // Birmingham Tango

T

PAI NE RED TOPAINW // Bruk Up T TH

PAINT THE TOWN RED

// Swingamajig

PAINT THE TOWN RED RED TOWN// Sam Mascote

// Ana Garcia & Flamenco Birmingham

EHT TENRINAWPORTEEDHT TNIAP EHT TNIAP N N RED W W O O T T E E E H H H T T T PAINT PAINTPDAEINRT NWOT PAINTDTEHRE NWOT

One of my most inspiring dance events ever. TOWN RED

EH PAINTTTTHNEIAP DW ERN NRW EDOT TO

PAINT THE TOWN RED

PA TO

& Cordao De Ouro

TOWN RED

EHT TNIAP DER NWOT

PAINT T

Bruk Up attender

PAINT THE TOWN RED 15


REACHING OUT

OUT AND ABOUT IDFB has developed a reputation for surprising and astonishing both expectant and un-prepared audiences though its outdoor work and free events which are a popular pop-up feature of the festival.

“Really enjoyed the Haka today outside Birmingham Library. Good fun and lovely atmosphere!” A Haka Day Out participant

The festival really showed our lovely city at its best. Under the direction and inspiration of Corey Baker, International Resident Choreographer, audiences were treated to new work specially devised for IDFB 2014 and groups from across Birmingham were brought together to experience the famous M¯ aori tribal war dance. Unsuspecting shoppers were drawn in to watch and take part in Corey’s comical solo piece Headphones, and Haka workshops took place in schools, with community groups and in local businesses – leading up to a live performance alongside native performers from New Zealand.

A Haka Day Out

A Haka Day Out workshop

Headphones

Headphones

Thanks @CoreyBakerDance for making me laugh today! Dance is a contagious happiness ... A Haka Day Out participant 16

A Haka Day Out


Put Your Foot Down

PUT YOUR FOOT DOWN Corey also compered our outdoor showcase event which has become a popular feature of the festival. Staged at the Bullring’s Spiceal Street and giving a taste of the fun, talent and variety of IDFB, several thousand people enjoyed entertainment by professional and community groups, and took part in taster dance workshops inspired by visiting companies and festival projects and productions.

International Resident Choreographer for IDFB 2014, Corey Baker from New Zealand led a number of projects and became a familiar festival face throughout the month as dancer and choreographer.

“We stayed to enjoy the rest of the day after our performances in the early afternoon too. The whole event has certainly fired up the children’s hunger to perform, and stretch their imaginations with creative dance too! How brilliantly inspiring!” Put Your Foot Down participant

BIRMINGHAM PRIDE The dates for Birmingham Pride (Lesbian, Gay, Bisexual & Transgender Festival) fell within IDFB in 2014 and organisers of both events were pleased to make the most of this opportunity. Birmingham Hippodrome took shows from Candoco and Denada Dance companies out of the theatre and into the heart of the city’s gay village in Southside, dodging the rain to stage four eye-opening and entertaining performances.

IDFB WORLDWIDE

Candoco

Productions which start life at IDFB continue to pop up and entertain audiences in other places including overseas. IDFB 2012 hit show Spill toured playgrounds and featured in festivals from Dublin to Sydney all the way through to summer 2014 dates in New York, playing 139 performances in 51 parks to 28,568 audience members. Watch out for Headphones and A Haka Day Out, created for IDFB 2014, throughout summer 2015 and beyond! 17


MEDIA BUZZ From the launch of the new IDFB website in November 2013 to the climax of the festival at the end of May, IDFB was never far from the news.

IN THE HEADLINES

TRENDING

An unprecedented 5 national reviewers visited performances in the opening week, with The Daily Telegraph attending the festival for the first time to see Concert Dansé.

IDFB achieved a greater online presence than ever before in 2014, including featuring on specialist web news sites such as Dance Tabs, Dance UK, Ballet Bag, Ballet News, London Dance and Dance Ground.

Two national reviewers chose to review Kidd Pivot at IDFB rather than in London and IDFB appeared in The Guardian dance blog for the first time with a piece written by Aakash Odedra. Choreographer Crystal Pite was featured in The Daily Telegraph and dancer Sylvie Guillem was interviewed in The Sunday Times. IDFB even achieved an international presence with features in both Flybe and Brussels Airlines’ magazines. Regionally IDFB was covered extensively by the Birmingham Post, the Birmingham Mail and all the other regional papers. The festival took to the airwaves including interviews with Co-Artistic Directors Stuart Griffiths and David Massingham and Ex Cathedra’s Jeffrey Skidmore on BBC Radio 3, and IDFB International Resident Choreographer Corey Baker on BBC Radio 4’s Midweek show. On television BBC Midlands Today included a feature on Birmingham Royal Ballet and the local cast of Lord of the Flies plus extensive coverage of B-Town including interviews with IDFB’s Director of Programming & Production Paul Burns and dancer King Charles.

“What’s On magazine is proud to be a media partner of IDFB.” Davina Evans, What’s On Birmingham

Particularly popular was a film of the incredible circus skills of Les 7 Doigts de la Main (performing Séquence 8 at Birmingham Repertory Theatre) with their warm-up video getting 3,951 views and reaching over 51,488 people on Facebook. Throughout the festival, engagement with IDFB through social media increased substantially: Facebook “Likes” increased by over 54% to 9,021. Twitter followers rose by 80% to 1,789. The new festival website idfb.co.uk (linked to IDFB’s Facebook page, Twitter feed and YouTube channel) presented a rich array of content for visitors to enjoy including inside information, behind the scenes rehearsal films and interviews. For the first time the festival also live-streamed the final performance of B-Town.

“In the 6 years of its existence, IDFB has transformed the city’s performance scene, attracting a diverse class of worldclass artists and companies to its venues.” Luke Jennings, The Observer 18


“BBC Birmingham is delighted to have partnered with IDFB on the production of our film, sharing – through dance – the musical heritage of Birmingham to a broad audience. The festival is an incredible showcase of the city’s diverse landscape.” Tommy Nagra, Head of Business Development, BBC Birmingham

Brummoves

IDFB featured in BBC film Brummoves; a short dance video which highlights the city’s cultural vibrancy and musical heritage. Brummoves was produced by Rebel Uncut and choreographed by DanceXchange Associate Artist, Rosie Kay. Initially broadcast across two nights on Midlands Today, at the time of writing it has been viewed almost 21,000 times on YouTube – #Brummoves. Countless commuters, shoppers and other city visitors watched the Brummoves film and trailers for future festival performances on an outdoor digital screen sited in Victoria Square in the run up to the performance of B-Town.

“Birmingham and the Black Country has an incredible musical heritage ranging from The Move to The Streets and ELO to Laura Mvula. Brummoves with IDFB was a great celebration of that music and also gave us a chance to show everything that’s brilliant about where we live.” Gareth Roberts, editor of BBC WM 95.6

Nice to enjoy the @IDFB live-stream of #BTown in Victoria Sq, Birmingham from the comfort of our sofa in London. 19


IDFB IMPACT The impact of IDFB is felt in many ways, with the “festival effect” seen in both expected and unexpected places. IDFB brings people together, widens horizons, provides new experiences and contributes to the local economy. It helps promote Birmingham to a national and international audience and gets people talking.

// IDFB 2014 brought over £789k into the city’s economy // 70% agree that IDFB makes Birmingham a great place to live, work and study // 73% are more convinced that this is an area to be proud of // 78% are more convinced that this is a good place for arts and culture The value of IDFB is measured in both economic and social terms. Our 2014 audience survey shows that IDFB attenders feel that Birmingham is a good place for festivals and events. Visitors pay to travel to the city, stay overnight in hotels and eat in restaurants, whilst IDFB sponsors enjoy the benefits of branding and media profile. Audiences to both free and ticketed events appreciate the range and quality of events, participants gain first-time experiences and return for more, whilst staff and volunteers gain new skills. Overall IDFB visitors felt that the festival contributes to a strong sense of community and fosters pride in the city. Significant support from Birmingham City Council for street dressing and European funding (ERDF) through Marketing Birmingham gave IDFB an even stronger brand presence in 2014, valued at £87,000. 20

It was a great end to an awesome month of dance … I’ve had the best month seeing so much talent at so many shows … What will I do with my time now?


“The 2014 festival took the international programme to even greater heights and secured its position on the local, national and international dance calendar. Mixing venues, cultures and styles, audiences were entertained, surprised and even challenged and Birmingham felt like a dance capital for audiences and performers alike.” Jonnie Turpie, Deputy Chair, Creative City Partnership

“On the way to the theatre it was terrific to see posters up all over the city centre and people out leafleting. IDFB really puts a spotlight on the diversity of dance these days and lucky Birmingham to get such a large and concentrated hit over the 4-week duration.” Bruce Marriot, Dancetabs

“IDFB brought a vibrant and exciting feel to the city and the Copthorne Hotel was very proud to be a part of this. There was always something different going on and this certainly had a positive impact on our business. IDFB gives Birmingham the opportunity to showcase itself … I look forward to being involved in 2016.”

“The IDFB 2014 performances, such as B-Town in Victoria Square, animated public spaces in the city centre. As part of the festival we were delighted to have a Haka dance workshop delivered for employees in Colmore Business District, which proved to be very popular.” Michele Wilby, Executive Director, Colmore Business District

David Lane, Copthorne Hotel

“This was such a fantastic event and I was over the moon that I could be a part of it; B-Town was especially awesome! Getting to meet the dancers and take them from location to location and taking part in their classes was an experience in itself; I was overwhelmed at their talent and getting to experience their passion in person!” IDFB 2014 volunteer 21


A CONFIDENT FUTURE In just four festivals, IDFB has found itself at the heart of the cultural offer of Birmingham. We are proud that Birmingham City Council has awarded us the status of ‘Signature Festival’ and, together with Arts Council England’s endorsement of IDFB through National Portfolio funding, there is now a strong basis to build the festival going forward. There are some big ideas to be realised for the 2016 festival, offering exciting opportunities for audiences, participants and funder partners alike. Metropolis: Future City of the Imagination is a multi art form performance for a large outdoor location in the city centre which will have a digital edge to it. Expect a concert atmosphere with a live band and international artists creating amazing performances to animate the nights in the closing week of IDFB 2016. Joining the dots of the city, we are launching All of Birmingham is a Stage which will see us working with communities in Hodge Hill, Perry Barr and Ladywood to turn unloved spaces into wonderful performance places, taking the work of the festival way beyond the city centre. As ever, there will be superb, jaw-dropping dancing at multiple venues across the city, both in the expected theatres and some new and surprising spaces. We are always open to fresh ideas and partnerships and want to work to even further broaden the reach of IDFB both in 2016 and 2018, so why not get in touch and see how you can be involved.

“Our thanks go to all those staff and volunteers involved in putting on such a diverse and entertaining range of high quality dance activity … We look forward to working with all stakeholders on how to build on the momentum gained.” Ian Ward, Deputy Leader, Birmingham City Council

“International Dance Festival Birmingham brings some of world’s best dance talent to the city and it’s great to see audiences continue to grow. One of the Arts Council’s aims is to invest in projects which give as many people as possible the opportunity to experience great art and culture. This year the festival hosted some really unique performances by world-class dancers and choreographers and took exciting new work by regional and international artists out on to the city’s streets.” Peter Knott, Area Director, Arts Council England 22


CORPORATE INVOLVEMENT 2016 “Brewin Dolphin was delighted to sponsor the World Premiere of Concert Dansé. The festival was, in our view, another fantastic success highlighting the breadth of our performing arts and showcasing the city of Birmingham. Our clients and staff thoroughly enjoyed the performance and look forward to continuing to ally our brand with the excellence that the festival demonstrates.” Adam Wilkins, Divisional Director Brewin Dolphin

IDFB 2016 offers businesses the exceptional opportunities to: // Promote brands regionally and nationally with the one of the largest dance festivals in the world; // Entertain clients, staff and other stakeholders at high-profile and memorable events; // Demonstrate strong corporate citizenship and responsibility through engagement with IDFB’s participatory programme.

Corporate sponsorship helps secure the festival as an important fixture in the UK’s cultural calendar. This is an opportunity to be associated with a successful arts brand and to benefit from an association with our target groups, from corporate hospitality opportunities and from PR exposure related to our events. Sponsorship packages for 2016 offer a wide range of benefits to suit different business needs from branding and marketing to CSR and staff development. Individual sponsorship arrangements are tailor-made to match companies’ requirements. For more information visit idfb.co.uk

From headline sponsorship and community projects, to supporting a single performer or schools’ workshop, there are many different ways to make IDFB your business. Contact Katie Scott, Development Manager // 0121 689 1082 // katie.scott@dancexchange.org.uk

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Festival producers DanceXchange and Birmingham Hippodrome would like to extend a huge thank you to all the sponsors, funders, dance companies, venues, arts organisations, participants and performers that contributed to making International Dance Festival Birmingham 2014 such a success.

For more IDFB 2014 highlights visit: idfb.co.uk/archive

PRODUCERS

FUNDERS

MEDIA PARTNERS

OFFICIAL FESTIVAL HOTEL

CONCERT DANSÉ SPONSOR

TRUSTS Edward Cadbury Charitable Trust GJW Turner Trust Grantham Yorke Trust The Lillie C Johnson Charitable Trust The W E D Charitable Trust

FESTIVAL VENUES

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Printed using vegetable-based inks on paper from sustainable sources. Images: Tim Cross (IDFB 2014 commissioned photographer), Rebel Uncut (Brummoves p19) and visiting companies. DanceXchange – registered charity no. 1045364. Birmingham Hippodrome – registered charity no. 510842.

idfb.co.uk


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