amsterdam exclusive issue 28 by dan gheorghiu

ABOUT uS

about us

Amsterdam Exclusive Magazine has been serving leisure and business visitors to the Dutch capital for almost six years. In that time, we have widely become accepted as the cityâ&#x20AC;&#x2122;s top information publication for four and five star hotels in and around Amsterdam, and also at Schiphol Airport. All in all, we can be found in the bedrooms and lobbies of more than 100 of the cityâ&#x20AC;&#x2122;s finest hotels. Amsterdam Exclusive is published quarterly.

contact details

Amsterdam Exclusive Magazine, Postbus 36281, 1020 MG Amsterdam T. 020-2601760, M. 06-46380082 E. info@amsterdam-exclusive.nl, E. amsterdam.exclusive@gmail.com www.amsterdam-exclusive.com

staff

Design: Expression Graphic Studio Contributors: Fergal Lynch, Mark Melia, Johan Strobbe, David Keogh, Peter Driver

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Would you like to have Amsterdam Exclusive distributed in your hotel (3-5 star)? If so, send us an email or give us a call and we will arrange the rest.

Spring 2014

21 62

29 70

Spring

2014

lifestyle people 20 Shopping Spring shopping in the city 07 Golden Concierge Robin Van Kooten on a special guild 46 Health & Wellness Relax & rejuvenate. 34 Amsterdam Artist Feature on local artist Mark Raven 42 Business Useful info for business people. 52 Eating out A guide to some of the best restaurants places 66 Nightlife The hotspots of the city 10 Key Areas A look at Amsterdam’s most popular districts 32 Venice of the North Amsterdam’s amazing canals. events 36 Museums The city’s most popular museums 14 Holland Festival The annual extravaganza 16 Eggs & More AmsterEaster in Amsterdam sights 17 What’s On Key events for this spring season 26 Seeing & Doing Amsterdam’s best spring attractions. 29 Sparkling Diamonds The beauty of Coster Diamonds facts & info 33 Picture Book Houses The famous canal-side buildings. 08 Essential Info What you need to know 48 Kiddies Corner Places of interest for the children. 60 Map A useful city map Spring 2014

FEATURE Welcome

Welcome to Amsterdam

enice of the North. City Of Museums. Party Capital Of Europe. Sin City. e list of names is endless and everchanging, but one thing remains constant. is is Amsterdam and this is the absolute best city on the continent. Why call it the best? ere are many reasons, which many of you will no doubt discover during your time here. For us, it’s the diversity, freedom, culture, mentality and good old-fashioned fun that ensures it tops our league of European cities. e strange thing is that it is extremely tiny in comparison to most other capitals. Indeed, you can walk north to south from one end of the city centre to the other end in less than 45 minutes and from east to west of the center in even less time. Weatherwise, it was quite a mild winter, with temperatures generally staying above zero, so here’s hoping that trend will continue during the spring season. In recent years the spring weather has been magnificent and sun-bathing in late April and early May has been quite common. Whatever the weather, all the indications

are that spring will be hugely enjoyable, thanks to an array of top events and some extra special treats. Inside this issue of Amsterdam Exclusive, we will inform you about the best events you can witness during spring. As usual, we will also bring you all the essential information you require to get the most out of your trip whether your visit is for business or pleasure. With around 2 million visitors per year, it is still one of the most popular tourist destinations in the world and it’s understandable when you consider attractions such as the art, museums, historical buildings, canals, nightlife and the restaurant scene. And of course, an added bonus is that its inhabitants boast an even better knowledge of the English language than some Brits, Aussies and Yanks. Springtime is of course normally the season for Queen’s Day, but things are a little bit diﬀerent this year, as the Dutch will celebrate King’s Day. Up until this year, the locals always celebrated Queen’s Day, but the

Spring 2014

inauguration of the new King ‘Willem Alexander’ last year means a change in title. King’s Day will oﬃcially be celebrated on 27 April (the King’s birthday). However, the event is traditionally not celebrated on a Sunday which means that the first King’s Day will be held on Saturday, 26 April. if you happen to be in Amsterdam for the King’s Birthday celebrations on Saturday 26th April, you are in for a real treat. Other top events such as Holland Festival will also be popular with tourists and locals alike and more information on these events can also be viewed in our What’s On section. In this publication, we will try to inform you about absolutely all you could ever need to know about Amsterdam. If something inside our magazine assists, surprises, raises an eyebrow, or creates a smile, then our job has been done. So, ladies & gentlemen, without further ado, we welcome you to Amsterdam. Amsterdam Exclusive staﬀ

FEATURE Golden KeyS In 1957 the Dutch section was oﬃcially founded and accepted as a member country; in 1960 they organized the international congress together with Belgium for this international guild. At present and 50 years later we are proud to say that 41 countries are part of this international guild of Hotel Concierges with a network of about 4000 members. To become a member country and also a member of this society, we have created strict rules. Committees are formed to ballot the aspirant members and only after approval by the board can they become members of this guild. As our International President Mr. Roger Bastoni from the Hotel Majestic Barriere in Cannes is saying; “ere are two types of men: free men and….the others. I believe that Hotel Concierges, the real ones - those who are worthy of the title, because it is a title – are the most free of all men.

The Unlocking of the Golden Keys Friendship, Solidarity and Helpfulness. e International Union Of Hotel Concierges, known as “Les Clefs d’Or” (e Golden Keys) plays an essential role in hospitality and tourism sectors throughout Europe. Netherlands President Robin Van Kooten explains a little bit about the origins and functions of this very essential organisation.

“It is not a paradox. It’s better, it’s more: it’s a reality. And here’s why: a Concierge who places himself at the disposal of a client, who appears to depend on him, is in fact the opposite, a man who guides him, serves him (in the most noble sense of the term) He is a little bit his friend, his confidant, In all circumstances, he is the one to whom “the other” refers; and when late at night, both client and Concierge go to bed, the one who can most honestly say. “I earned my living today” is not the Concierge; it’s the client, whereas the Concierge could more accurately say. “I earned my rest today.”

To serve and guide our clients which is our profession, we use our network the national and international “Les Clefs d ‘Or.

It rapidly became an international organisation with the help of the airlines Sabena, KLM, and SAS, who at that time started there overnight service “Moon Line.”

To contact our guild you can go to our website www.hotelconcierge.nl which informs you about the persons behind this guild in Holland.

he name stands for a guild which was formed in April 1951 in Rouen, France by Mr. Ferdinand Gillet, with the help of some other hoteliers there.

When that line was inaugurated, Mr. Gillet was able to visit Brussels, Amsterdam and Copenhagen to explain the meaning of the guild to his colleagues in these countries. After that they went to Spain, Italy, Austria, Germany, Switzerland and some other countries and these nations became the first to enter the society.

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In order to do so we use our credo through Friendship, Solidarity and Helpfulness.

Robin van Kooten President of “Les Clefs d’ Or” “De Gouden Sleutels Holland”

ESSENTIAL INformATIoN

What You Need To Know Essential Amsterdam Information and Useful Tips C A r r E N TA L Amsterdam’s Schiphol Airport is not the only place where you can rent a car. Visitors can also avail of an excellent car rental

was one piece of good news recently as a new law was introduced to sanction the end of wheel clamping in the city, so drivers no longer have to worry about this.

the value of one Euro. e guilder was badly missed by Amsterdammers when the Euro was introduced, but they are now starting to get used to the Euro and as a consequence are starting to spend again. PhArMACy Hopefully, this will not be necessary during your stay in Amsterdam, but if your last choice is a pill or a cream, then we recommend that you make your way to the DA shop on Leidsestraat. At the back of the shop, they have a pharmacy which should be able to provide you with the necessary substance to ease the pain. e pharmacy is open from 9am until 9.50pm. AIrPorT Amsterdam Schiphol Airport, is less than 20 minutes by train from Amsterdam Central Station. It is the biggest airport in the Netherlands, the fourth largest in Europe and the tenth largest in the world. It handles about 42 million passengers a year and is one of the most modern airports you will find anywhere.

service in the city, courtesy of DIKS Autoverhuur, a company which oﬀers excellent customer service, quality vehicles and exceptional prices. For more info, check out their website at: www.diks.net. ey can be contacted at the following addresses: Amsterdam – Westpoort: Hexaanweg 1, T: 020-4116114; Amsterdam – Zuid: van Ostadestraat 278 – 280, T: 020-6623366; Amsterdam – West: Willem de Zwijgerlaan 101, T: 020-6183767.

M o NEy As with almost all EU countries, the currency in Holland is the Euro. Before that, the Dutch Guilder was the currency, with two Dutch Guilders coming close to

BANkS Banks are open on weekdays from 9.0am to 5.0pm. Some smaller branches close on Monday mornings while some of the bigger ones stay open later on ursday nights. PoST offICE e main Post Oﬃce is located at Singel 250 and is open from 8.30am to 6.0pm and like everything else in the city, it stays open later on ursday nights. Contact 020-5563311.

PA r k I N g One of the biggest eye sores in the city. Suﬃce to say that parking can be a nightmare in Amsterdam and it is also quite expensive. If you are parking along the canals, be sure to pay at one of the nearby meters, because wardens are always on the look-out and are quick to issue fines. ere

PoLICE e central number for the police is 09008844. Call this number and they will put you in touch with the nearest police station.

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ESSENTIAL INformATIoN EM E r g E N C y In the UK its 999, in America its 911 and in AMSTERDAM its 112. When you get through, state your location and the kind of help you require (police, ambulance or fire brigade). You will then be transferred to the appropriate department. DoCTorS Cambridge Medical Centre, cares for all needs of the English-speaking community and tourists. Rapenburg 30. Tel. 0204275011. You can also contact the Central Doctor's Service at 020-5923434 or 0900503204. Lo S T Lu g g Ag E Aeroplane: Aero Ground Services - 0206033222 or KLM Lost Luggage dept. 0800-0226400. On the boat: Dutchport 020-4059400. On the train: 0900-1558. On public transport (trams and busses): 020-4605858. Airport: For flight reservations at Schipol call: Tel.: 0204747747.

G E T T I N G A roUND Tr A I N Central Station itself is an impressive building which is currently undergoing

modernization reconstruction. e service provided by the Dutch Railway Board is exceptional and all trains will leave at regular intervals on time. TrAMS Trams are operated by the Dutch Transport Service (e GVB) and operate at regular intervals throughout the entire city center and the outskirts from 6.0am until midnight.

AmSTErDAm fAcTS & fIGUrES Inhabitants:

739.977

Inhabitants Greater Amsterdam:1.514.050 Nationalities:

173

Mayor:

Bicycles:

600.000

Trees:

220.000

Parks:

TA x I e Government made a bizarre decision a few years ago to liberalise taxis and this has led to an increased number of drivers on the street who charge to much, don’t speak good English and often do not know where they are going. If possible, always try to take a TCA taxi. ey are the best in the city and can be contacted at 020-7777777.

City trams:

232

Ferryboats:

Markets:

Flower Market:

Shops:

10.334

Canals:

165

B I C yC LE TAxI Wielertaxi is the bike taxi service which has become a unique part of the Amsterdam experience. Seven days a week these electrically assisted, eye catching vehicles can be seen all over the city. Both taxi rides and tourist tours through town are possible. ey can be contacted at 06-28247550.

Bridges:

1.281

Diamond polishing factories: 24

Wooden drawbridges:

Houseboats:

2.500

16th, 17th, 18th century buildings:

6.800

Statues and sculptures:

302

Windmills:

Museums:

Art galeries:

141

Wax statues at Madame Tussaud's:

140

Animals at the Artis Zoo:

6.100

eatrical performances per year:

16.000

eatrical performances

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per day:

eaters and concert halls:

Cinemas:

Cafés and bars:

1.402

Discotheques:

Restaurants:

755

Hotelbeds:

37.763

Bednights by foreign

visitors

yearly

7.611.000

Day visitors per year:

15.749.000

KEY AREAS

Key Areas of The City

A view of the War Memorial and The Royal Palace on Dam Square

DA m S q uARE e Dam covers 17,000 square metres and is the national square of the Netherlands. It is also the oldest part of Amsterdam and almost 1,000 years ago fishermen, shipbuilders and craft workers settled in the area. Visual highlights around the square include the National War Monument and the Royal Palace. e neoclassical Royal Palace served as the city hall from 1655 until its conversion to a royal residence in 1808. e opposite side of the square is dominated by National Monument, a white stone pillar erected in 1956 to memorialize the victims of World War II. Nowadays Dam Square is a hive of activity and entertainment and it is one of the best places to go to view the King’s day celebrations on April 26.

Almost every area of Amsterdam has a building, attraction or monument to make it special, but its hard to get away from the history, popularity and intrigue which surround the areas of Dam Square, Leidseplein, Rembrandtplein, Museumplein and e Jordaan and an extra degree of beauty is added to all of them during springtime, as the fine weather reruns and the trees turn green. century. During the spring months, Leidseplein comes to life with the return of it’s famed outdoor terraces, and it’s one of the best attended areas Queen’s Day (April 30).

L E i D S E p LEin Another vibrant nightlife area, which is illuminated by neon lights, while the countless bars, clubs, cafes and restaurants ensure an energetic atmosphere. Venture onto the side streets of the square to find yet more examples of Amsterdam's electric nightlife or take a walk up Leidsestraat to find some of the city's best shopping outlets. Translated into English, Leidseplein means Leiden Square. It owes its name to the Leiden Gate, which stood in the area until the end of the 19th 10

Spring signals the return of the famous Leidseplein terraces. Spring 2014

KEY AREAS Its origins date back to the 13th century. In the 16th and 17th century it was regarded as one of the city’s main shopping streets. e poet Joost van den Vondel sold silk stockings here.Today, the busy Warmoesstraat has a variety of shops, bars, restaurants, cheap hotels, souvenir shops, coﬀee shops and a few sex boutiques. It is located adjacent to the Red light district and perhaps that is one of the reasons why the street is always so busy and vibrant. It will be even busier on April 25th and 26th, as Warmoesstraat is one of the top areas for King’s Day revellers.

muSEumpLEin Visually one of the most beautiful areas of the city. As the name would suggest, Museumplein is the area where you will find most of Amsterdam’s top museums including e Rijksmuseum and e Van Gogh Museum. It is also home to some of the city’s best diamond factories. A huge parkland dominates the area and oﬀers the perfect setting for an afternoon stroll. During sunny days, the space is thronged with people seeking tranquility and relaxation. Museumplein is one of the main areas for celebrations during King’s’s Day (April 26th), as thousands gather to view live concerts and DJs. If you plan on going there on this day, make sure you wear something orange.

The park at Rembrandtplein is the perfect place to unwind.

R E m b R A n DTpLEin One of the top going-out areas of the city, the famous Rembrandt Square is amass with bars, cafes, clubs restaurants and bright lights and the area has become even more vibrant and popular thanks to some huge refurbishments which led to the construction of a new parkarea in the centre of the square. In the 18th Century, Rembrandtplein was known as De Botermarkt (e Butter Market) and the name only changed when Van Rijn’s statue was erected.

A stroll through Museumplein is thoroughly recommended.

As Amsterdam’s canal system improved, Rembrandtplein grew in rank and status. As the square became more popular, entrepreneurs and Government oﬃcials realised major Horeca possibilities and after the war, the area received a tonic thanks to the influx of outsiders and the huge amount of American soldiers who came from Germany to Amsterdam.

WA R m o E S STRAAT Warmoesstraat is one of the oldest streets in Amsterdam, running parallel to the river Amstel from Amsterdam Central Station to Dam Square.

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KINGS DAY

The First King’s Day A Party not to be Missed! ing's Day (formerly Queen's Day) festivities invite locals and visitors alike to soak up Amsterdam's open-air fun. In the streets, canals, parks and everywhere in between, the city is bursting with orange as Amsterdammers enjoy the biggest street party of the year.

(Koningsdag) for the first time in 2014, after the inauguration of King Willem-Alexander on 30 April 2013 (what was then still Queen’s Day). e royal celebrations were first held on 31 August 1885 in honour of the birth of Queen Wilhelmina, and the Queen’s Day (Koninginnedag) tradition was born.

Amidst orange-pride, live music, DJs, parties and a citywide street market, you'll find an electric atmosphere not to be missed. In 2014, King's Day will be celebrated on Saturday, 26 April 2014.

After Wilhelmina’s daughter (Juliana) succeeded to the throne in 1949, the day was changed to 30 April in accordance with the new Queen's birthday. When she became queen, the now Princess Beatrix chose to retain the day in honour of her mother but as

Amsterdam will celebrate King’s Day 12

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of 2014, King’s Day will oﬃcially be celebrated on 27 April (the king’s birthday). However, the event is traditionally not celebrated on a Sunday which means that the first King’s Day will be held on Saturday, 26 April 2014. e name may have changed slightly but the festive spirit of the day is sure to remain! e holiday festivities start the night before (25th) when you can expect to see live music, outdoor bars, carnivals, street entertainers and boat parties among other things.

KINGS DAY No matter where you are in the city, you will feel the energy and witness the vibrant colour. However, areas such as Dam Square, Leidseplein, e Nieuwmarkt, e Jordaan, Vondel Park and Rembrandtplein tend to be the busiest and most entertaining. e party continues the following day, as almost every street and byway in the city centre is thronged with mass crowds of orange-clad revellers. Be warned, a normal 10- minute walking trip could be trebled in time as a result of the huge crowds. Also be aware that the public transport schedule is much diﬀerent. Trams and busses still run, but they run to diﬀerent destinations, as none can operate in the city centre, so check out the transport website at www.gvb.nl for more information. For many people it is a 24-hour celebration and a lot of bars will stay open non-stop throughout King’s Day and King’s Night. Consequently, it could become a little irritating and messy as Saturday 26th draws to a close. Afterall, there is only so much alcohol and partying the body can take.

Our advice is to enjoy King’s Night on April 25th, but don’t go too wild because you don’t want to end up missing the big day itself as a result of a hangover. King’s Day is also the one day of the year when locals are allowed to set up stalls and trade their goods outside their front doors. e so-called 'vrijmarkt' ('freemarket') is similar to a nationwide car boot sale or flea market. Owing to a holiday dispensation from the Dutch government, people do not need to pay taxes on their sales. Many people set up stalls or blankets in parks, on sidewalks and even on the roads themselves (cars are banned on some streets). Summing up, King’s Day is an unforgettable experience and one which is thoroughly enjoyable. And please take our word for it - If you are not wearing something orange, you most definitely will look out of place.

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WhAt ’s ON

Holland Festival 2014 e Holland Festival is the trend-setting performing arts festival in the Netherlands since 1947, annually presenting exceptional work at an international level. It oﬀers a ‘kaleidoscopic window on the world’ with a mix of all the performing arts, big names and daring experiments. Amsterdam Exclusivel selected some interesting performances. A b i dA PA r v e e n Abida Parveen is a phenomenon, the most celebrated living legend in Pakistan today. One of the few female Sufi singers in Pakistan, she’s also one of the best and most popular artists in this male dominated genre. Using her inspirational vocals alone with a minimum of accompaniment she electrifies her audiences. 6 June, 8.30 pm National Opera & Ballet d e lu s i o n o f t h e f u r y Harry Partch, Heiner Goebbles, Ensemble musikFabrik With a bizarre array of self-built instruments American composer Partch created a series of soundscapes which blend a Japanese ghost story. Director Heiner Goebbels has brought the piece to Europe for the first time ever. e instruments have had to be rebuilt to spec and the performers have had to rehearse for months to learn to play them. A piece of music theatre that can only be described as 'out of this world'. 10 -11 June, 8.30 pm Muziekgebouw aan ’t IJ C o u P fAtA l Alain Platel, KVS & les ballets C de la B, Serge Kakudji Choreographer/director Alain Platel creates a whole new, contemporary universe inspired by the flamboyant the dandies of Kinshasa who blank out the horrors of war and violence in their country with a penchant for extravagance and exuberance. Counter tenor Serge Kakudji together with musicians from Kinshasa combine baroque with pop, rock, jazz and a substantial dose of Congolese vitality. 16 – 18 June, 8.30 pm Stadsschouwburg Amsterdam

yo u us We All Shara Worden, Andrew Ondrejcak, BOX (Baroque Orchestra X) Love, Death, Hope and Virtue: what do they mean in today's world? Multitalented artist Andrew Ondrejcak presents these allegorical characters in a contemporary form of the masque, an early 17th century British precursor of the opera. e music of Shara Worden (My Brightest Diamond) combines baroque with pop and soul and is performed by Belgian baroque-rock outfit BOX. 18-19 June, 8.30 pm eater Bellevue Language: English with Dutch surtitles b e s tiAire d’Amour Isabella Rossellini Saucy facts about the love life of the animals are brought to light in this cabaretlike seminar. e world-famous actress Rossellini illustrates her story with a number of short videos, entitled Green Porno. From a mating dance to a tournament fight and from orgies to gangbangs: sometimes you’d forget she’s talking about animals. 19 -21 June, 8.30 pm Stadsschouwburg Amsterdam Language: English with Dutch surtitles W o odkid & metroPole o r kest A successful director of music videos for Katy Perry, Rihanna and many others, Woodkid decided to have a crack at becoming a singer himself. Now he’s taking the world by storm with his cool melancholic voice, his mix of rousing, orchestral pop and hypnotic neo-folk and last but not least his spectacular visuals. 23 June, 9 pm Stadsschouwburg Amsterdam

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the returns e Forsythe Company With a clairvoyant Asian manicurist as guide and a lavishly costumed supporting cast of agents, shamans, patrons, parrots and pirates, choreographer Forsythe takes his audience on a rakish tour of art culture. e caustic, ribald Defilée of archetypes and attitudes grants its audience no quarter. 23-25 June, 8.30 pm Westergasfabriek Zuiveringshal West the kitChen Roysten Abel A drama without words unfolds between a husband and wife who are preparing a payasam, a traditional Indian dessert, in large pots. Behind them twelve drummers are slowly revealed, playing a traditional barrel-shaped drum. e surging sounds from the drums, the beautifully lit spectacle on stage and the spreading fragrances of the food combine as in a trance inducing meditation to reach a boiling point delighting all the senses. 24-25 June, 8.30 pm Stadsschouwburg Amsterdam

HOLLAND FESTIVA L 1 – 29 June 2014 For full programme and ticket sales: www.hollandfestival.nl.

WhAt ’s ON

the kermis (fun-fair) will return to dam square over the easter period.

Easter in Amsterdam

f you happen to be in Amsterdam during the Easter weekend (April 18-21), you are in for a real treat. With the tulips in bloom and spring in the air, there is no better place to be, as the city hosts a number of special events which provide the perfect opportunity to celebrate the Easter holiday. Enjoy an exquisite brunch in one of Amsterdam’s finest hotels, hunt for eggs in a historical zoo, visit one of the city’s museums or simply admire the flowers. Easter perfectly coincides with the best time to see Dutch flowers in their full glory! e fields in the countryside bloom with crocuses, daﬀodils, hyacinths and tulips from the end of March through to the beginning of May. For the ultimate flower experience, take a day trip to the Keukenhof – the world’s largest outdoor flower exposition. To surround yourself in flowers without leaving the city, pay a visit to the Hortus Botanicus, the Amsterdam Tulip Museum or the famous Floating Flower Market. Keep your eyes open for traditional Easter treats like paasstol (bread with dried fruit and almond paste), coloured eggs and spring lamb. On Easter Sunday, local petting zoos in Amsterdam often host special Easter parties with an egg hunt, egg decorating, festive treats and fun activities. Artis Royal Zoo always has a fun line-up of activities scheduled during the Easter holiday. For big and small kids, head to Dam Square, which is once again home to the Kermis (funfair) from April 17 to May 1. Be it a casual trip on the Big Wheel, or some of the faster rides, you'll definitely catch a unique view of the city centre! During Easter weekend, you'll find special brunches and 16

dinners to suit every taste and budget. e Hard Rock Cafe hosts a Hip Hop Party for the kids on Easter Sunday (10:0011:30), with egg and face painting and a buffet breakfast. On Sunday and Monday, the Pannenkoekenboot (Pancake Boat) will host brunch and Easter cruises including all-youcan-eat pancakes plus other festive treats. A few impressive locations offer brunches including the NH Grand Hotel Krasnapolsky, Sofitel Amsterdam e Grand, Andaz Amsterdam, Amstel Intercontinental Hotel and Grand Hotel Amrâth. Advance reservation is highly recommended. Of course, the religious side of the Easter holiday is important for many people, and once again Amsterdam does not disappoint, as many concert halls and theatres offer Christ-inspired works.

hortus botanicus is a treat during easter. Spring 2014

WhAt ’s ON imAgine film festivAl

April 9-18 at various locations At EYE Filmmuseum From sci-fi to cult, anime to fantasy and horror to experimental: the Imagine Film Festival, formerly known as the Amsterdam Fantastic Film Festival (AFFF), celebrates its 30th edition from 9 to 18 April at the EYE Filmmuseum. Over the years, this popular event has evolved and matured into what it is today: an international film festival screening an all-encompassing selection of films. While the festival still screens the very best international horror releases, it has broadened its taste to include fantasy, cult, anime and science fiction. In addition to more than 50 long and short films, both domestic and international directors are invited to discuss their work in symposiums. d gtl festivAl

S P R I N G F E STAIVALS Ch o C oA f e s t i vA l

March 29 & 30 At Scheepvaartmuseum On 29 & 30 March 2014, chocoholics’ dreams come true at the Chocoa Festival: a two-day festival at Amsterdam's Scheepvaartmuseum that examines the origin, production and taste of quality chocolate. e Port of Amsterdam is one of the busiest cocoa ports in the world, so it’s fitting to celebrate chocolate at Het Scheepvaartmuseum (the National Maritime Museum). Just like wine, chocolate has nuances that can be learned through serious tasting. Head to the Chocoa Festival to learn how to ‘slow’ taste and visit booths to learn all about the history of chocolate. Also look out for chocolate workshops organised by chocolate makers and other experts. Check the Chocoa Festival website for more information.

Spring 2014

April 19 & 20 At NDSM-Wharf Fans of top-notch beats should consider heading to Amsterdam’s NDSM-Wharf on April 19th and 20th. More than 80 artists and DJs will descend on the former industrial docklands to pump out some of the best underground electronica in the world today. Encompassing six stages, including NDSM's mammoth Scheepsbouwloods warehouse, this indoor-outdoor experience mixes up established and new DJs and live acts, along with an artistic flourish that connects modern innovation to industrial nostalgia. Performers include the likes of John Talabot, Gui Boratto, Floating Points and Oliver Koletzki. An extra feature of the DGTL Festival will be the weekend campsite, located at the nearby Camping Vliegenbos – a dedicated spot for both tents and those preferring the comforts of fixed bungalows.

WhAt ’s ON Every year, Taste of Amsterdam takes over the Amstelpark for four days of eating, drinking and entertainment. From 15 to 18 May 2014, the park will once again become a Mecca for food lovers in Amsterdam. Top chefs from leading restaurants in the area fashion starter-sized plates of some of their signature dishes for visitors to sample in this unbeatable al fresco feast. Learn how to recreate stunning plates of food by Dutch and international chefs at workshops and browse the Fine Food Exhibition, where more than 100 exhibitors will be displaying their wares. Visit the Taste of Amsterdam website for more information and opening times. e oﬃcial currency at Taste of Amsterdam is 'Florins', tokens which can be purchased at various locations on the festival grounds. r e m e m b r A n C e & l i b e r At i o n dAy

May 4 & 5 At various locations Amsterdam joins the rest of the Netherlands on May 4th when its citizens pause to pay their respects to the victims and fallen soldiers of World War II, as well as more recent military conflicts and peacekeeping operations. en it's time for a national party on May 5th, as the crowds take to the streets to celebrate their freedom on Liberation Day. e first National Remembrance Day (Nationale Dodenherdenking) was held on Amsterdam's Dam Square in 1945 and this is still the focus of the city's ceremonies. e Netherlands pulls out all the stops for Liberation Day (Bevrijdingsdag) on 5 May. e day commemorates the German army's surrender in the Netherlands on 5 May 1945. tA s t e o f A m s t e r dA m

May 15-18 At Vondel Park

AmsterdAm live on stAge

May 30th At Amsterdamse Bos Riding high on the success of the inaugural Amsterdam Live on Stage last year, the slamming festival returns to the Amsterdamse Bos on Friday, 30 May 2014. Focusing on the energy of live electro-instrumental music, Amsterdam Live on Stage aims to present a line-up of unique, often experimental acts. South-African electro duo Goldfish are confirmed to headline the event once again. Keep an eye on the Live on Stage Facebook page for tickets and more information nearer the time.

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WhAt ’s ON enduring circus traditions: acrobatics and clowning. Catch KOOZA in the specially-erected ‘Grand Chapiteau’ near Amsterdam ArenA from 13 March to 27 April 2014. As you'd expect from Cirque du Soleil, there's tonnes of colour, dynamism and elaborate gymnastics. Telling the story of e Innocent, a melancholy loner in search of his place in the world, KOOZA highlights the demands of human performance in in all its splendour and fragility. ere’s a large helping of slapstick this time around as e Innocent meets a bevy of comic characters on his travels. the kytemAn orChestrA

M I S c E L L A NEOuS EVENTS ti tA n i C – t h e A r t i fAC t e x h i b i t i o n

Until May 11 At Amsterdam EXPO is spellbinding exhibition devoted to the “unsinkable ship” runs at the Amsterdam EXPO until 11 May 2014. 'Titanic: e Artifact Exhibition' promises to take visitors back in time with authentic artefacts from the doomed cruise liner that sailed into history on a fateful night in April of 1912. e exhibition features many items retrieved during expeditions to the Titanic’s wreck site at the bottom of the Atlantic Ocean. ey include clothing, jewellery and even personal letters. Each artefact oﬀers a glimpse into life on board the ship along with unique insight into the lives of its passengers and crew.

April 8 At Melkweg e ongoing success of Dutch hip-hop star Kyteman is a reminder that rap music needn’t solely take inspiration from big beats and minimal melody. In 2014, e Kyteman Orchestra will once again take to the road to showcase e Jam Sessions, stopping oﬀ at Amsterdam’s Melkweg on 8 April Colin Benders, aka Kyteman, is the driving force of this Dutch ensemble – a group that has conquered the club, festival and arena circuits over the past few years. While rooted in danceable hip-hop, the ‘orchestra’ is renowned for its expansive performances that blend in elements of opera, drum & bass, electro, minimalism, classical and jazzy big band sounds.

Ci r q u e d e s o l e i l – k o o zA

March 13 to April 27 At Grand Chapiteau e latest Cirque du Soleil spectacular sees the worldfamous troupe return to its origins in a tribute to two

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SHOPP ING SCENE

Shop Until You Drop!

With more than 10,000 shops, almost 150 galleries, more than 150 antique shops and 26 markets, Amsterdam could justifiably be described as a shopping heaven. Designer labels, bargains, jewellery, diamonds, books, antiques….You name it and you will most likely find it in Amsterdam. The main pedestrianised shopping streets are Leidsestraat, Kalverstraat and Nieuwendijk where you will find most of the regular high street stores. Amsterdam also plays host to exclusive shopping areas like PC Hooftstraat, Spiegelstraat, Van Baerlestraat and The Nine Streets where you will come across countless designer boutiques, interior design shops, art galleries and other specialist shops.

Most stores open at around 10am (later on Monday mornings) and close at 6pm (5pm on Saturdays). Thursday is late night shopping in Amsterdam, with most shops staying open until 9pm. Most of the Shopping Malls stay open until 7pm daily (Thursdays 9pm). In the pages which follow, we will oﬀer an in-depth look at exactly what you can buy and where you can buy it in Amsterdam.

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SHOPP ING liStS

MagNa Plaza

DE BijENKorf

DE KalVErtorEN

Nieuwezijds Voorburgwal 182. Tel.: 020-6269199 www.magnaplaza.nl

Dam 1. Tel.: 0900-0919 www.debijenkorf.nl

Singel 457. Tel.: 020-4273901 www.kalvertoren.nl

Housed inside one of Amsterdam’s most stunning buildings, the Magna Plaza Shopping Mall is always popular among tourists and locals alike. In many ways, it’s a shopping experience with a touch of history. e Gothic-style building which is located directly behind the Royal Palace on Dam Square was built in the late 1800s and served at that time as a Post Oﬃce. ere are around fifty exclusive shops inside, many of which store the latest and best designer labels. e venue also plays host to some fine eateries and all in all it’s a relaxed and eﬃcient means of shopping.

Translated into English, the name means ‘e Beehive’ and its quite apt as throngs of people gather to this impressive shopping venue, which is probably Amsterdam’s equivalent of London’s Harrods. It’s the biggest and probably the most famous Amsterdam department store in De Bijenkorf, which can be found on Dam Square (adjacent to the War Memorial Statue). De Bijenkorf is a chic and up-market, luxury mall where hours can go by like minutes. A large variety of goods are on oﬀer, including quality clothing by international designer labels, cosmetics, furniture, toys, jewellery, shoes, CDs, books, delicatessen goods, gifts, kitchen appliances and more.

e address is on Singel, but you can also enter De Kalvertoren Department Store from the top end of shopping street Kalverstraat. e department store was honoured in the late 90s when it won a prestigious European Shopping Center award and since then, it has continued to improve and impress. Inside you will find shops dealing in fashion, cosmetics, jewellery, music, stationary and interior decoration. Names like H&M, Replay, Guess, Mango and America Today can be found and there is also a general goods store (HEMA) in the basement. e centre also oﬀers plenty of opportunities to stop for a drink or a bite to eat.

MaiSoN DE BoNNEtEriE

V&D

SENza

Kalverstraat 203. Tel.: 020-5313400 www.debonneterie.nl

Rokin 203 Tel.: +31 900 2358363 www.vd.nl

Rokin 82. Tel.: 020-5305030

De Bonneterie as it’s known, is an oldfashioned luxury department store, which combines the long tradition of good service with the most modern selection of products. It is a wonderful building which combined the look of a luxurious Parisian Store with a chic and classy atmosphere. Many major designers’ brands and labels are represented in a department store which boasts quality goods and clothing for men, women and children. e building also houses an impressive Grand Café and can be found on the large Rokin Street, close to Muntplein. ere is also an entrance at the top end of Kalverstraat (Rembrandtplein end).

e initials stand for Vroom and Dreesman, which is the biggest Dutch chain of department stores, with shops in every important city in e Netherlands. Its official address is on Rokin, but there is also an entrance at the top end of Kalverstraat. e shopping is set over a number of floors and the goods on offer are quite good for men, women and children with many top names available. e venue is also renowned for its excellent sales and you rarely leave Vroom & Dreesman without picking up at least one bargain. La Place Restaurant on the ground floor offers excellent international fresh cuisine.

ose who love their genuine brand names at reduced prices will be in for a real treat if they visit the Senza International luxury fashion outlet, which in recent times has moved address to Rokin Street Nr.82. Labels such as Gucci, Prada, Versace, Burberry, Armani, Iceberg and D&G can be found inside. As well as clothing, the outlet also specialises in handbags, belts and other accesories.An added bonus is the friendly service, as staﬀ go out of their way to ensure your every need is catered for. Definitely worth visiting.

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DEPARTMENT STORES MallS

g & g S P E Cial SizES BIG SIZES

Prinsengracht 514. Tel.: 020-6226339 e best things really do come in big pacakages! Getting tired of regular stores which don’t stock sizes which are big enough to fit your needs – en the Amsterdam branch of G&G Special Sizes is the place for you. Located on Prinsengracht, one of the city’s main canals, the staff at G&G Special Sizes realise that appropriate clothing and self-image are important, and they will go out of their way to ensure you get the outfit which best suits your style and your needs whether you are young, old, tall or broad. Established in 1932, G&G have built an excellent reputation throughout the years and the same staff will display all the necessary patience and courtesy to ensure that customers leave with the perfect product. Visitors to the store can choose from renowned brands such as Polo Ralph Lauren, Paul & Shark, Camel Active, Bugatti, Pierre Cardin, Alberto, Gardeur, M.E.N.S., Dressler and Ferkinghoff. e store is located around the middle of the Prinsengracht Canal which means you can also take a break from the shopping and enjoy some of the best cafes and bars in the city. For more information and to check out whats new in their store, check out the website at: www.ggspecialsizes.com.

roBiN rUth aCCESSoriES/SoUVENirS TRENDY SOUVENIRS

Robin-Ruth was formed in Amsterdam in 1998, when they started selling souvenir ties to stores in the city. Since then, the company has become the largest supplier of souvenir articles and fashion accessories, as they oﬀer products to more than 40 countries. e range of products has been extended and consists of socks, scarves, hats, caps, umbrellas and diﬀerent models of bags. Robin-Ruth has its own representatives in the USA, the UK, Spain, France, e United Arab Emirates, Dominican Republic, Russia, Portugal and many more. All the products are made with careful consideration to modern color, style, fashion flows and trends. Tourists all over the world appreciate the excellent design and superb quality of the articles, which also underline their individuality. One of the most famous products nowadays is the shopping bag. is bag with the city name written all over is interesting for every tourist. You can collect them during your trip around the world. Show your friends where you have been. Show them your style, your class and your feeling for fashion. In Amsterdam you will find Robin-Ruth wherever you go. Big and small souvenir store have Robin-Ruth products available. If for any reason you can not find the product you wanted or you forgot to buy it, you can always visit their website www.robin-ruth.com and buy your Robin-Ruth item online. 22

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DEPARTMENT STORES MallS

ziSEtY

P LU S - S I Z E S

Singel 465. Tel.: 020-6221436. When it comes to fashion for the big or tall man, Zisety is not just the best store in Amsterdam, but one of the best in Europe. Located on the famous Singel Street, on the other side of the canal from the Floating Flower Market, Zisety (formerly known as Mooxx) stands for his High quality for the Mighty man. eir collections are stunning and the service is as good as you will find anywhere. It doesn’t matter where you come from, but it does matter where you are going – And the people at Zisety will make sure you go in style. An absolute must-go place for Plus-Size men. Open daily (except Sunday) from 9am until 6pm (until 5pm on Saturday; until 9pm on ursday; open from 1pm on Monday; also open from 9am until 5pm on the first Sunday of every month.)

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ith so much to see and do, visitors to Amsterdam should never have an excuse for boredom. We have highlighted the superb museums, the electric nightlife, the wonderful restaurants and much more in other sections of the magazine. However, the action does not stop there as the city also plays host to a number of exciting and enjoyable attractions. In this section we explore the best attractions on oďŹ&#x20AC;er this spring, including the dazzling Coster Diamond Factory, The Diamant Museum, the wonderful theatre scene, classic windmills, colourful tulips and many of the other attractions which help to make this great city what it is.

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amsterdam theatres All year round, every night of the week, you can find quality, Englishlanguage performances and productions in Amsterdam. e easiest way is to drop by the theatres' box oﬃces, where you can browse programmes, ticket prices and availability. An alternative is to visit the Uitburo on the corner of Leidseplein where you can purchase tickets for almost all performances. e Uitburo can be reached at 0900-0191 or you can check out their website at www.aub.nl. RoyA l T H E AT R E C A R R E Amstel 115-125. Tel.: 020-5249452 More than a century ago, in 1887, circus master Oscar Carré opened his circus theatre on the banks of the Amstel River. e family Carré first performed in the Netherlands in September 1863 and their circus-theatre was a big hit from the beginning. Slowly the theatre changed from circus to variety shows and it was renamed ‘Royal eatre Carre’ following its 100th anniversary. After this, the theatre began to concentrate on musical, cabaret, stage plays, international performances and other spectacles. Check out the website at www.theatercarre.nl. H E T M U z I E k T H E AT E R / opERA HoUsE Waterlooplein 22. Tel.: 020-5518117 Het Muziektheater (e Music eatre) is the theatre of residence for e Netherlands Opera and the Dutch National Ballet and also home to the Holland Symphony Orchestra. Since its opening in September

1986, it has attracted crowds from Amsterdam and beyond in their droves and all agree it is among the best of its type in the world. e venue hosts top class productions of some of the world’s most famous operas and ballets and musicals, so check out their website at www.hetmuziektheater.nl. s TA D s sCHoUWbURg Leidseplein 26. Tel.: 020-6242311 As well as being one of the top venues for drama and theatre productions, the Stadsschouwburg also lays claim to being one of Amsterdam’s most beautiful buildings. e theatre frequently shows English language theatre productions and dance performances and most of the acts are outstanding. Information about what’s on can be gained via their website at www.stadsschouwburgamsterdam.nl.

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THE AMsTERDAM ConCERTgEboUW Concertgebouwplein 2-6. Tel.: 020-6718345 Constructed in the late 1800s to accommodate the need for a top concert venue in Amsterdam, e Concertgebouw is internationally renowned for its fabulous acoustics and as home of the famous Concertgebouw Orchestra. e Concertgebouw Foundation now organises around 400 concerts per year in the Main Hall and the Recital Hall, consisting of an alternating programme involving both Dutch and international musicians. Before the ‘Sunday Morning Concert’ starts, you can take ‘a peek behind the scenes, as they offer guided tours, which begin at 9.30am and have to be reserved separately. Tickets for concerts which are due to be held within the next three months can be purchased online (www.concertgebouw.nl), at the box office, by telephone. MUzIEkgEboUW Piet Heinkade 1. Tel.: 020-7882010 e opening of the Muziekgebouw close to the IJ Tunnel marked a special moment in Dutch music history. e venue offers composers and makers of music and theatre with their own work place. Festivals, thematic projects and multimedia concerts are held regularly. For more information, check out their website at www.muziekgebouw.nl.

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cruising the canals

Unrivalled Beauty!

ere’s no better way to discover Amsterdam than by boat and the cruises oﬀered by the Blue Boat Company provide the ideal way to see the city from the many wonderful canals. eir deluxe boats will give you a remarkable opportunity to experience and see the beautiful traditional merchant houses, the numerous bridges, the typical houseboats and to feel the unique vibe of Amsterdam. All the boats are equipped with a computerised audio system, informing you on all of the highlights you pass on the way. is information can be listened to in no less than 13 languages. Blue Boat Company owns 9 party vessels with flexible interiors in several diﬀerent sizes. ey have also created several complete package deals which take much of the stress away from those who are trying to organise the perfect day on the canals. ese packages range from a sailing bar package to a complete dinner on board and Blue Boat Company is certain to have at least one package which will cater to your needs. For more information or help with organizing a special event, do not hesitate to contact them by phone at: +31 (20) 6791370 or by email to: info@blueboat.nl. You can also check out their website at: www.blueboat.nl.

Keukenhof Stationsweg 166a, Lisse, Tel.: 0252-465555

In the past 64 years, over 50 million visitors from every corner of the globe have discovered the delights of Keukenhof and have witnessed Spring burst out in all of its colourful majesty. It is the world’s largest flower garden and is always proclaimed as one of the most popular destinations in the world. Walk through the park and discover the special beauty spots, visit the various flower shows and marvel at the sheer beauty of nature or let yourself be surprised by the inspirational gardens. In total, there are over 32 hectares of flowers, 30 inspiring flower shows, seven amazing inspirational gardens and more than 100 wonderful works of art. In addition to the millions of blooming flower bulbs and fantastic flower shows, Keukenhof has the largest sculpture garden in the Netherlands and is the most photographed spot in the world. As usual, the Keikenhof extravaganza takes place in the town of Lisse and this year’s event runs from March 21st until May 20th.

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Amsterdam City of diamonds Amsterdam has been home to the world’s most distinguished and celebrated diamond factory for almost 175 years. Listed on the National Inventory of Intangible Cultural Heritage, the craft of diamond cutting has been an important part of Dutch heritage since Sephardic Jews introduced the industry in the late 16th century. Today, Amsterdam’s reputation as ‘diamond city’ is unparalleled; it even has its own cut; the brilliant or Amsterdam cut. When Moses Elias Coster established the first diamond factory, he was already one of the most respected and celebrated craftsmen in the world. His eye for detail and unmatched skill made him and Coster Diamonds the biggest name in the industry and was trusted to work on some of the world’s most spectac-

Coster Diamonds 1852

ular diamonds, such as the Koh-I-Nohr diamond, as commissioned by Queen Victoria of England.

the secret of the four ‘C’s’ by which the value of a diamond is determined: carat, color, clarity and cut.

Today Coster Diamonds is located in four stately premises, with free entrance and beautifully situated on the city’s famous Museum Square. The attached diamond museum houses some of the most desired pieces in history, such as the Glass Katana encrusted with diamonds and of course, the diamond ape skull.

And of course you get a chance to purchase an item at the end of your tour, because who doesn’t want a sparkling souvenir?

A visit to one of the world’s most respected and trusted diamond factory is a chance to learn all about the fascinating history of diamond cutting, to see the master craftsmen at work and to discover Coster Diamonds, Paulus Potterstraat 2-6, 1071 CZ Amsterdam, The Netherlands Tel. +31 (0)20 305 5555, info@costerdiamonds.com, www.costerdiamonds.com Opening hours: 9.00 am - 5.00 pm, 7 days a week

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The House of bols Drinks Academy on paulus potterstraat.

Miscellaneous attractions D r i n K S acaDEMY HoUsE oF bols Paulus Potterstraat 14 One of the city’s newest attractions, e House Of Bols Cocktail & Genever Experience is a must-see place where visitors can discover everything about the world’s oldest distilled spirit brand Bols, in Amsterdam since 1575. e House Of Bols oﬀer visitors a chance to experience a spectacular adventure in taste, smell, image

and sound and also learn more about the glamorous side of Bartending and cocktailmaking. Learn about the rich history of Lucas Bols, visit the e Hall of Taste for a surprising taste experiment as you taste with your eyes, hands and even your nose!

thE aMStErDaM ( Voc Ship) Kattenburgerplein 1. Tel.: 020-5232222 ‘e Amsterdam’ was an 18th-century VOC (Dutch East India Company) vessel which

WonDErS oF WaX

M A DAME TUssAUDs Dam Square 20. Tel.: 020-5221010 Rub shoulders with stars from the world of

Madame Tussauds is one of the city’s most popular tourist attractions. 30

music, cinema, politics, sport and art. OK, they don't breathe and talk back to you, but the likeness is incredible as the wax workers at Madame Tussaud's continue to excel and baﬄe with their uncannily realistic wax figures. e Madame Tussauds gallery is situated on one of the corners of Dam Square. e visit starts with a recreation of scenes from Holland's Golden Age before advancing to more present times. Madonna, Bono, Michael Jackson, Bill Clinton, Mel Gibson, they are all there, so why not take a snapshot alongside your favourite star. Sports lovers will enjoy visiting the top floor where many of the world's top sports-stars are on display and at present there is also a very enjoyable Pirates of e Caribbean exhibition. In a new concept, the venue also oﬀers visitors the opportunity to try out as a model or popstar.

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was used as a cargo ship. e Amsterdam has been moored next tothe Scheepvaartmuseum (Maritime Museum) since 1991. is boat is actually a replica the original was wrecked during a violent storm on its way to the Far East in 1749. You can visit the beautiful vessel by purchasing a ticket for Amsterdam with a ticket for the National Maritime Museum ( Het Scheepvaartmuseum).

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More attractions BEEr tiME

TH E H E I n E k E n E x p E R I E n C E Stadhouderskade 78. Tel.: 020-5239666 One of Amsterdam’s most popular attractions, e Heineken Experience

An illuminated view of Amsterdam’s Holland Casino.

taKE a chancE

closed for renovations last October, but it is set to open again this summer and things will be bigger and better than before, as new attractions such as a mini brewery, a Tasting Bar and a tour of the Shire horses stables have been added to the many other attractions which include experiencing the speed of a bottling line as an actual bottle of Heineken. Of course no trip to the brewery is complete without a bit of personal testing. e former Heineken brewery is a National Monument and is listed as an anchor point along the European Route of Industrial Heritage. It is definitely worth a visit and those who have been before should return to check out the new attractions.

H o l l AnD CAsIno Max Euweplein 62. Tel.: 020-5211111 Holland Casino, which is situated just oﬀ Leidseplein is housed in a huge building which stands out among almost all others in the city, thanks to it's size, shape and location at the edge of one of the city's main canals. ings are just as impressive inside as almost every gambling game known to man can be played. e basement is the ideal spot for those who want to have a bet for fun while upstairs, you will find the main floor of the casino. where the big spenders gather for roulette, blackjack etc. e first floor is also home to the casino's magnificent restaurant.

aMStErDaM arEna

THE WoRlD oF AjAx ArenA Boulevard 3. Tel.: 020-3111336 Sampling e World Of Ajax exhibition and stadium tour is an absolute must for football lovers. e exhibition charts the history of Holland's most famous club. Tour the Stadium, visit the oﬃcial Ajax fan shop and be mesmerised at the magnificent Ajax Museum. All in all, a real treat for those who follow the beautiful game. Also take a look in our Sports & Leisure section for further information and to find out if Ajax are in action during your stay in Amsterdam.

B U l B S o n WatEr

FloAT I n g F lo W E R M A R k E T e floating flower market is the only one of its kind in the world and is also one of the most colorful and fragrant places of interest in Amsterdam at any time of year. It is unique in that the merchandise is displayed on floating barges. Located on the famous Singel Canal, the market was first held in 1862 and has since developed into the best-known flower market in Holland. Its along the same street that you can also find the world famous Amsterdam Christmas shop.

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CAnAls hoUSES

Cruising on one of Amsterdam’s legendary canals.

Venice of the north

he city is famed the world over for its ‘grachten’ (Dutch for canals) and the seventeenth century girdle of canals make for breathtaking viewing and are also an early example of excellent town planning. During the course of the 17th century the famous crescent shape of the Amsterdam’s city centre was designed and resulted in the unique ring of canals, which are the location for approx. 2,200 buildings, 1,550 of which are listed as historic buildings. e three main city center canals are Prinsengracht, Herengracht and Keizersgracht, although e Singel Canal is also up there with the big boys. In total, the city consists of approx. 90 islands, separated by some 100 kilometres of canals which are linked by about 400 stone bridges. e Herengracht (Lord’s Canal) is the first of the three major canals in the city centre of Amsterdam. Alongside the canal are several monumental buildings which are worth a look, so be sure to bring your camera. e Keizersgracht (Emperor's Canal) is the second of the three major canals in the city centre of Amsterdam.

because there is so much to do, sometimes it’s easy to miss the fact that Amsterdam is one of the most beautiful cities in the world and one of the biggest reasons for this are the majestic canals which separate Amsterdam from so many other capital cities. Thus the nickname – Venice of The north.

It is sandwiched between the Herengracht and the Prinsengracht and there are also several wonderful sites alongside it. e Prinsengracht (Prince's Canal) is the third of the major canals. Most of the canal houses along it were built during the Dutch Golden Age and interesting sights along the Prinsengracht include the Noorderkerk (Northern Church), the Noordermarkt (Northern Market), the Anne Frank House and the Westerkerk (Western Church, Amsterdam's tallest church). If you fancy a more up-close-and-personal view, why not take a canal tour. We at Amsterdam Exclusive recommend that you take advantage of the many wonderful tours operated by the Canal Company. For more details on what they oﬀer, check out or Attractions section or see their advertisement on Page 1.

A springtime view of an Amsterdam canal.

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CAnAls hoU SES

picture book houses Amsterdam’s much-admired canal-side houses.

mong the most eye-catching and appealing shape of the Amsterdam facades is that the plots were architectural features of Amsterdam are the narrow and deep with the narrow side facing the canal. old and extremely beautiful canal houses, As such, the ridges of the saddle roofs were at right which can make the city centre look akin to a angles to the facades and the ornamental gable tops children’s pop-up picture book. were introduced as way to hide the saddle roofs from view and make the houses more attractive. At one stage, it was actually rumoured that the beauty of the houses had persuaded the powers that be to Another thing to bear in mind is that some of the make the entire city centre of Amsterdam a world narrow brick houses are gradually sinking and if you heritage site. look closely, you will also see that many of them are slanting. is is because they are built on wooden piles e city has one of the largest historic city centres in to cope with the marshy subsoil. Europe, dating largely from the 17th century. At that time, a series of concentric, semi-circular canals (grachten) were dug around the Amsterdam’s houses old city centre. Along the canals, houses come in diﬀerent and warehouses were built. shapes and sizes. Many of the houses were built as residences for wealthy citizens and most beautiful ones can be found alongside the major canals of Prinsengracht, Herengracht and Keizersgracht, where most wealthy Amsterdammers lived and where many still live. e buildings are characterised by narrow, relatively tall facades, often crowned by richly ornamented gable tops. e reason behind the characteristic

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Artist Mark Raven’s Reflections On His Home Town’s Atmosphere Amsterdam’s impressive history and typical atmosphere have always exerted a great attraction on artists, and over the past centuries many of them have attempted to capture the city’s beauty in their work.

the city in a simple, suggestive lines. As it has always been his aim to make his work more visible and accessible, Mark presents his work not only as original prints, but also produced on t-shirts, posters and postcards, which are available for purchase at the two above-mentioned shops.

he same holds true for the Amsterdam artist Mark Raven. On two of the city’s most pretty locations, behind the Royal Palace in the heart of the city, and between the Rijksmuseum and Van Gogh Museum, Mark succeeds in attracting a growing audience with his striking modern impressions of Amsterdam. Over the past twenty years, he has developed a style by which he depicts the city in a refreshingly unusual way. “My passion for this city is obviously related to the fact that I was born here. But the city’s atmosphere with its canals, its decorative gables and its culture also contributes to its inspirational character”, Stated Mark. In his work Mark complements traditional graphic techniques, such as etching, with the possibilities of digital image manipulation, thus balancing the contrast between traditional and modern. By translating the characteristics of the Dutch capital into almost calligraphic symbols, he is able to capture

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Amsterdam changes every moment of the day.’ When asked whether he has now finally found his own style, he answers laughingly: Í am not sure. e basic style and technique are there, but within this style things are still changing all the time. More and more I am beginning to find out that it is just as important what you leave out.´ Unfortunately for Mark, the growth of his businesses mean he has less and less time for painting and by his own admission he wants and needs to find a way to sketch and paint more. Winter is always a special time for an artist and particularly an Amsterdam artist as the cold season offers opportunities to view the city’s canals when they are frozen and also to get a different perspective on the buildings and bridges when they are covered with a coat of snow or draped with icicles. No doubt Mark will have his hands full running the shops and creating the masterpieces! TWO LOCATIONS

Mark Raven’s work can be seen in his shop at the Nieuwezijds Voorburgwal 174, just behind the Royal Palace, in his kiosk on the Museumplein or on his website www.markraven.nl. Both venues are definitely worth a visit and oﬀer visitors the chance to take something extra special home from their trip to the Dutch capital.

UN I V E R S A L L A N G UAG E

After having studied journalism at the beginning of the 1980s Mark decided to turn to the more universal language of the image. He started out making detailed figurative drawings in black and white, selling these works on the streets of his hometown. Eager to get in touch with other cultures, Mark then began travelling around the world to broaden his vision, supporting himself by selling his impressions of the cities he visited. During these journeys he learned to present his work his own way, not solely depending on the art gallery circuit. DE V E LO P M E N T It was from his detailed, figurative style that Mark later

developed the unique play of lines, by which he not only evokes an immediately recognizable Amsterdam, but also captures the city’s typical movement, light and atmosphere. Signature elements are, of course, the bridges and canal houses, but also for example bicycles, or one of the famous towers. Speaking about Amsterdam, Mark states: ‘e city is diﬀerent from day to day. e light, the movement, its entire coloration.

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mUseUm CLASSIFIEDS

City of Museums

D i s c over the enchantment, charm & Fascination

When you measure per square metre, Amsterdam boasts more museums than any other city in the world. The Dutch capital is home to more than 40 museums, with most of them situated close together on the area known as 36

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‘Museumplein’. This area is close to Leidseplein and is easily accessible. Have a look at our What’s On section to check out what events and exhibitions are taking place during your stay.

mUseUm CLASSIFIEDS

RIjkSMuSEuM

vAn GOGH MuSEuM

AMSTERDAM MuSEuM

Jan Luijkenstraat 1. Tel.: 020-6747000 www.rijksmuseum.nl

Paulus Potterstraat 7. Tel.: 020-5705243 www.vangoghmuseum.nl

Kalverstraat 92. Tel.: 020-5231822 www.amsterdammuseum.nl.

e long awaited reopening of one of the world’s most famous museums, Amsterdam’s Rijksmuseum finally occurred during springtime and it was well worth the wait. Only parts of the museum have been opened to the public in the past years, as major reconstruction was taking place and the changes have proved to be hugely successful and will ensure that Rijksmuseum retakes its place as one of Europe’s leading tourist attractions. e museum now boasts a new layout, a fully renovated building, new public facilities, a newly landscaped garden, and Rembrandt’s ‘e Night Watch’ returning to its original gallery. Overall, 80 halls will display 8,000 pieces of art and history.

One of Amsterdam’s most popular museums, e Van Gogh Museum holds the largest collection of works by Vincent van Gogh in the world. Nowhere else can you see so many of Van Gogh's paintings in one place. Here, you can follow the development of the artist's work through all its stages and compare it with pictures by other 19th-century painters in the collection. In addition, the museum oﬀers a wide variety of temporary exhibitions on a large number of subjects from the history of 19thcentury art. e building which houses the Museum is easy to find as it stands out among the others due to its modern look and resemblance to some kind of space craft. Check out their website for details of the stunning exhibitions which are currently taking place.

is museum was formerly known as the Amsterdam Historic Museum, but the name changed a couple fo years ago and it is now simply known as the Amsterdam Museum. It tells the compelling story of the growth and heyday of Amsterdam. Discover seven centuries of the city's history, through the intimate rooms and courtyards of this former Civic Orphanage, where Amsterdam’s orphans once lived. A lively, international city like Amsterdam deserves an exciting museum, so the most modern forms of multimedia are used as visitors are invited to discover the surprising objects that make the past seem real. Guided tours are available, as are quicktours for those with limited time.

AnnE FRAnk HOuSE

HET SCHEEpvAARTMuSEuM

REMbRAnDT HOuSE MuSEuM

Prinsengracht 267. Tel.: 020-5567105 www.annefrank.org

Kattenburgerplein 1. Tel.: 020-5232222 www.hetscheepvaartmuseum.nl

Jodenbreestraat 4. Tel.: 020-5200400 www.rembrandthuis.nl

It’s quite normal for hairs to stand on your neck as you visit the hiding place where Anne Frank wrote her diary during the Second World War. For more than two years, she lived secretly with family members and friends in the back part of her father's oﬃce building at No. 263 Prinsengracht. e Secret Annex has been preserved in its authentic state. Quotations from the diary, photographs, films and original objects - belonging to the people in hiding and those who helped them - all serve to illustrate the events that occurred at this location. Anne's original diary is on display in the museum along with some of her other notebooks.

After four years of closure, Het Scheepvaartmuseum (e Netherlands Maritime Museum) re-opened its doors to the public in October 2011. e museum houses one of the world's biggest collections of nautical art and artefacts, including globes, paintings, ship models, and more. e museum is a true Amsterdam landmark. It stands in one of the city’s biggest 17th century buildings, a storehouse for the Dutch war fleet dating from 1656. e collection is the backbone of fascinating exhibitions about the Netherlands and the country's elemental connection with the sea. Visitors can experience the sea stories of yesterday and today. e museum also oﬀers special exhibits for parents and children.

Rembrandt's own 17th century house where he lived between 1639 and 1658 has been restored to reflect his life and times. Visitors to the Rembrandt House are invited to find out what Rembrandt's life was like and where he painted and etched his masterpieces. e Rembrandt House Museum welcomes visitors who would like to feel his presence in it's recently restored seventeenth-century rooms. e Museum owns an almost complete collection of Rembrandt's worldfamous etchings. A changing selection is on permanent display in the museum. ere are also regular special exhibitions devoted to Rembrandt and to past and present artists who have been inspired by Rembrandt.

Spring 2014

mUseUm CLASSIFIEDS

HERMITAGE AMSTERDAM

nEMO

STEDELIjk MuSEuM

Amstel 51. Tel.: 020-5308755 www.hermitage.nl

Oosterdok 2. Tel.: 020-5313233 www.e-nemo.nl

Paulus Potterstraat 13 Tel.: 020-5732911 www.stedelijk.nl

In the early 1990s Professor Mikhail Piotrovsky, director of the State Hermitage Museum in St Petersburg was considering the possibility of having satellites of the museum in the West and he choose as Amsterdam as the destination. Housed in a beautiful building on Herengracht, e Hermitage Amsterdam Museum organises exhibitions on one selected theme, giving usually two showings each year. All the exhibited art objects are transported from the State Hermitage Museum in Saint Petersburg. After the exhibitions, all art objects have to travel back to Russia. e current exhibition on display is ‘Peter the Great’, and all the reviews suggest it is a must-see exhibition.

Science center NEMO is the biggest science centre in e Netherlands. Here you can discover the wonderful world of science and technology in a playful and entertaining way. e Amsterdam-based NEMO covers a wide range of scientific and technological subjects and is hugely enjoyable for both adults and kids. After a visit, you will return home with a feeling of satisfaction and you will most likely hold an even greater fascination for science and technology. Nemo achieves this by creating interactive exhibitions which fire the imagination, by developing educational products, projects and games, and by making programmes such as lectures, demo's, workshops and science theatre.

After a few years of housing temporary exhibitions at various diﬀerent locations, the new Stedelijk Museum at Paulus Potterstraat opened its doors to the public on Sunday 23 September 2012. e museum’s permanent collection is on display in the beautifully restored historical building, with fixed spots for highlights like the paintings by Malevich, e Beanery by Edward Kienholz and works by Willem de Kooning and Andy Warhol. Half of the ground floor is reserved for the best pieces from the design collection, to demonstrate the Stedelijk’s importance in the design realm. e new addition by Benthem Crouwel Architekten oﬀers plenty of space for exhibitions.

jEWISH HISTORICAL MuSEuM

pRESS MuSEuM AMSTERDAM

DIAMOnD MuSEuM

Nieuwe Amstelstraat 1 Tel.: 020-5310310 www.jhmomc.org

Zeeburgerkade 10. Tel.: 020-6928810 www.persmuseum.nl

Paulus Potterstraat 8 Tel.: 020-3055300 www.diamantmuseumamsterdam.nl

e Joods Historisch Museum (Jewish Historical Museum), part of the Jewish Cultural Quarter, is a museum in Amsterdam dedicated to Jewish history, culture and religion, in the Netherlands and worldwide. A seven-year renovation of the museum was completed in 2007. e museum was recognized in 1989 when it received the Council of Europe Museum Prize, awarded for a combination of the presentation of the collection and the outward appearance of the buildings. It has permanent exhibitions as well as regularly changing temporary exhibitions, all of which are educational and entertaining.

A small museum specialized in the history of the newspaper and magazine publishing in the Netherlands. e Press Museum’s permanent exhibit under the title “Roll the presses” shows the history of the press in the Netherlands. Press photographs as well as publicity materials, publicity posters, models of old printing presses, first photo cameras and a preWorld War II editor’s desk help to recreate the atmosphere of how newspapers and other forms of media were created in the past. A big part of the museum features temporary exhibitions about the diﬀerent aspects of the Dutch publishing – for example about the press in the former Dutch colony of Suriname.

e Diamond Museum Amsterdam takes you on a journey that began three billion years ago, 200 kilometres under the surface of the earth, and which ends in the ring on your finger or in the pendant around your neck. Along the way you will penetrate as far as the carbon atom, meet the specialists who transform a rough stone into a sparkling jewel, be surrounded by many famous glittering diamonds and see the smallest brilliant diamond in the world. You can learn about Amsterdam’s diamonds history, distinguish between a real and an imitation diamond for yourself an finally, enter the largest diamond in which stars from around the world encircle you.

Spring 2014

mUseUm CLASSIFIEDS

DE nIEuWE kERk

THE OLD CHuRCH ‘OuDE kERk’

ALLARD pIERSOn MuSEuM

Dam Square. Tel.: 020-6386909 www.nieuwekerk.nl

Oudekerksplein 23. Tel.: 020-6258284 www.oudekerk.nl

Oude Turfmarkt 127. Tel.: 020-5252556 www.allardpiersonmuseum.nl

De Nieuwe Kerk (e New Church) is a late Gothic building where art exhibitions and organ concerts are held. It can be found on the corner of Dam Square, beside the famous Royal Palace. It is also the place where Dutch monarchs are oﬃcially inaugurated. In 1980, Queen Beatrix was oﬃcially inaugurated in De Nieuwe Kerk. On 2 February 2002 the wedding between the Prince of Orange and Princess Máxima took place and last April, the new King was crowned there. e much talked-about exhibitions attract thousands of visitors every year. In fact, the church is one of the most attended exhibition locations in the Netherlands. e large-scale exhibitions feature treasures from other countries, cultures and religions and are fascinating.

As the name would suggest, this is Amsterdam’s oldest church and is now a centre of cultural activity in the heart of the old town centre. e beautiful light through the high windows, the medieval church furnishings, gravestones (such as Rembrandt’s first wife - Saskia van Uylenburgh) and the magnificent painted wooden vaults, create a unique atmosphere and reveal the buildings' unique history. e Old Church has been built in diﬀerent phases and ages and has a total area of 4000 square meters. ere are two organs: a transept organ (1658) and the well-known Vater-Müller organ (1724/1738). Nowadays both are used for concerts. e Church is also open to visitors and well worth a look.

Allard Pierson Museum is the archaeological museum of the University of Amsterdam. e ancient civilisations of ancient Egypt, the Near East, the Greek World, Etruria and the Roman Empire are revived in this museum. Art-objects and utensils, dating from 4000 B.C. till 500 A.D. give a good impression of everyday-life, mythology and religion in Antiquity. e Museum shows the significance of ancient civilizations to contemporary European culture in a topical and challenging way. ey do this on the basis of an archaeological and top collection in collaboration with talented students and outstanding researchers. An absolute must-go place for those with an interest in earlier life.

FOAM FOTOGRAFIEMuSEuM

MuSEuM OF bAGS & puRSES

DuTCH RESISTAnCE MuSEuM

Keizersgracht 609. Tel.: 020-5516500 www.foam.org

Herengracht 573 Tel.: 020-5246452 www.tassenmuseum.nl

Plantage Kerklaan 61. Tel.: 020-6202535 www.verzetsmuseum.org

Foam Photography Museum is a museum with an international allure and is the place for photography in all forms such as independent, documentary, applied, historical and contemporary. Along with the large exhibitions of renowned world famous photographers, Foam also exhibits emerging young talent in smaller short term shows. Foam also holds lively discussions about photography, while providing an opportunity for concentration and study. e museum rotates its shows on a regular basis (every 2-4 months). In this uppermost gallery visitors will find a small library filled with books on photography and related subjects. An absolute must for anybody with even a slight interest in photography.

Enjoy 500 years of history of the Western ladies bag in a beautiful, historic canal house located in the centre of Amsterdam. e museum began as the private collection of Hendrikje Ivo, who collected bags for 35 years. She opened the doors of her home in Amstelveen in 1996 to allow the public to admire her spectacular collection of bags. After 10 years, the location became too small, so with the help of an anonymous donor the move was made possible in 2007 to the Herengracht. Today, her daughter Sigrid Ivo is curator and director of the Museum which has grown into the largest bag museum in the world.

e Plancius Building, in which the museum is located, was built in 1876 as the social club for a Jewish choir. Since 1999 it houses the Dutch Resistance Museum. Its permanent exposition shows Holland as it was shortly before, during and after the Second World War. From 10 May 1940 to 5 May 1945, the Netherlands was occupied by Nazi Germany. e exhibition at the Dutch Resistance Museum covers all forms of resistance including strikes, forging of documents, helping people to go into hiding, underground newspapers, escape routes, armed resistance and espionage. e model streets and walls full of photos that make up the décor help evoke the climate of the war years.

Spring 2014

mUseUm CLASSIFIEDS

bIbLICAL MuSEuM

AMSTELkRInG MuSEuM

TROpEnMuSEuM

Herengracht 366-368. Tel.: 020-6242436 www.bijbelsmuseum.nl

Oudezijds Voorburgwal 40. Tel.: 020-6246604 www.opsolder.nl

Linnaeusstraat 2. Tel.: 020-5688200 www.tropenmuseum.nl

Amsterdam’s Museum about the bible can be found in the heart of the old city centre along the Hernegracht Canal. e museum shows life in Egypt and Palestine at the time of Bible creation through a collection of artifacts and archaeological objects as well as the especially built models of temples. e collection of old bibles on display also includes the oldest bible in the Netherlands which was printed in 1477, as well as a first Dutch authorised translation of the Bible (1637). e struggle to publish the Bible in Dutch is intertwined with the history of Dutch independence as well as the history of the usage of Dutch as the language of religion..

Our Lord in the Attic is one of the oldest and most remarkable museums in Amsterdam. Behind the characteristic facade of the house by the canal lies a largely original 17thcentury home and a complete hidden church. is hidden church 'in the attic' was built during the Reformation, when Catholics were forbidden to hold public services. Today, the church and the house form the backdrop to a succession of striking exhibitions highlighting religion and contemporary art. Museum Our Lord is one of the most cherished museums in Amsterdam with a special atmosphere that surprises every visitor. e museum is open daily, except on Sundays.

In the Tropenmuseum you can take a trip through the world and through time. ousands of stories, splendid works of art and amazing objects bring a wide variety of cultures to life. e Tropenmuseum is one of Europe’s leading ethnographic museums, renowned for its collection. e permanent and temporary exhibitions display art objects, photographs and music and film from nonwestern cultures. e beautiful and historic building provides space for eight permanent exhibitions and an ongoing series of temporary exhibitions, including both modern and traditional visual arts and photographic work. e permanent exhibitions are Southeast Asia, Oceania, Western Asia and North Africa, Africa, Latin America, Man and Environment and Music, Dance and eatre.

TuLIp MuSEuM

vAn LOOn MuSEuM

MuLTATuLI MuSEuM’

Prinsengracht 112. Tel.: 020-4210095 www.amsterdamtulipmuseum.com

Keizersgracht 672. Tel.: 020-6245255 www.museumvanloon.nl

Korsjespoortsteeg 20. Tel.: 020-6381938 www.multatuli-museum.nl

Visitors are invited to learn the story of the world’s most dangerous flower at the Amsterdam Tulip Museum on Prinsengracht. In days gone by, the tulip drove the rich and the poor to ecstasy and bankruptcy. Founded in 2004, the museum seeks to fill a void in the history of the tulip. e exhibits include several interactive video displays that trace tulip bulbs from their ancient origins to modern 21st century cultivation. is is a friendly, small museum and is a must for people interested in gardening, flowers and of course history of the tulip mania in the Netherlands. e museum also features a special gift shop.

Museum Van Loon is situated at Keizersgracht 672 and the double-sized canal house dates from 1672. e first resident was the painter Ferdinand Bol, one of Rembrandt's most famous pupils. In the nineteenth century, the Van Loon family came to live in the house and in the years the followed several of them held high positions in Amsterdam. roughout time, the interior and exterior have remained practically intact. Today they form a fascinating historical monument which is definitely worth seeing. Particular attention to be paid to the magnificent garden which is exceptionally maintained and has to be one of the most photographed sites in the city.

e birthplace of world-famous writer, Eduard Douwes-Dekker (1829-1887), better known as Multatuli serves as the Multatuli museum in Amsterdam. Multatuli was a man of humble origins, who had a career as a civil servant in the Dutch East Indies.. e museum also houses a study centre and an exhibition on the life and work of this talented writer. e Multatuli museum's mission is to organise exhibitions that throw more light on the life of the author and on aspects of his work. On display are Multatuli's writing desk, his library, the chaise longue in which he died, and books and pictures from the rich museum collection. Definbitely one of the city’s hidden gems.

Spring 2014

mUseUm CLASSIFIEDS

COFFEE & TEA MuSEuM

SEx MuSEuM

MuSEuM THEO THIjSSEn

Warmoesstraat 67. Tel.: 020-6240683

Damrak 18. Tel.: 020-6228376 www.sexmuseumamsterdam.nl

Eerste Leliedwarsstraat 16. Tel.: 020-2907119 www.theothijssenmuseum.nl

Situated on the famous Warmoesstraat Street, close to the Red Light District, e Coffee & Tea Museum showcases coffee trade machinery, roasters, mills, grinders, pots, packaging, old tins, cups and various other objects. For five generations the Geels family have traded in coffee and tea. e museum is housed in the vast attic overlooking their shop on Warmoesstraat which has been previously used for an owner’s office. Upon entering, you will be taken aback by the rich coffee aroma and when you have visited taking in the intrigue of the museum, we recommend that you also venture into the shop and try some of the Geel’s concoctions.

e world's first and oldest sex museum, the "Venustempel" (Temple Of Venus) in Amsterdam. A leading museum on the theme of sensual love with an extensive collection of erotic pictures, paintings, objects, recordings, photographs and even attractions. All of the exhibits have been gathered together personally by the owners and can be viewed in their 17th century property on the Damrak. Once you get inside, you realise that the Sex Museum tries to combine their rich collection of artifacts with the elements of an attraction park. ere are several humorous displays, but also some highly educational displays which are both interesting and intriguing. Bring your camera!

A small, but well organised and informative museum about the popular Dutch writer and educator eo ijssen, who lived from18791943. e museum oﬀers a look at some of his famous works and also transmits an atmosphere of how Amsterdam was a century ago. e exhibits can be found in two rooms of the house, which is a modern reconstruction of the one, in which eo ijssen was born. A museum with a real local flavour and it’s a must for those who want to witness how Amsterdam was in years gone by. e exhibit is written in Dutch language, but English speaking staﬀ will provide you with all the necessary explanations.

MuSEuM OF SpECTACLES

HOuSEbOAT MuSEuM AMSTERDAM

pIAnOLA MuSEuM ’

Gastuismolensteeg 7. Tel.: 020-4212414

Prinsengracht opposite no. 296 Tel.: 020-4270750 www.houseboatmuseum.nl

e National Museum of Spectacles (Het Nationaal Brilmuseum) is located above an old fashioned optician’s shop, which feels itself like a museum. Two floors are full of interesting objects which exhibit 700 hundred years of the history of spectacles. ere are also examples of more recently designed spectacles which came to prominence after been worn by renowned stars from music and film. is small museum is a consequence of passion of members of one family, which passed on their collection through four generations. As well as items from the far past, the museum also features exhibits from the recent past and particularly, the glasses of people like Buddy Holly, John Lennon, Elton John and Elvis Costell

e Houseboat Museum gives you the unique chance to experience the life on board a real houseboat and it is in fact the only museum of its kind in the world. Visitors can see how the authentic barge was converted to a comfortable houseboat, which includes a captain’s quarters, a sleeping bunk, a sizable living-room, kitchen and bathroom. e original vessel was engaged in transporting sand, gravel and coal until the 1960s. e vessel has actually been lived in for about twenty years. Even though it is now no longer lived in, it seems though as if the residents just popped out to do the shopping. A descriptive booklet (printed in 13 languages) will help you find your way around the boat.

Spring 2014

Westerstraat 106. Tel.: 020-6279624 www.pianola.nl

e Pianola Museum can be found in the Jordaan district and is a small museum of pianolas - automatic pianos which were invented in the USA in 1894. e Museum has several original instruments, among them a Steinway grand piano, adapted to be a mechanical instrument. ere are also thousands of pianola paper music rolls and several other interesting memorabilia. e intrigue of a visit to this special museum is increased thanks to the old furniture and dimmed light. An absolute must for those who are interested in music and its history. e museum is open from 2pm to 5pm on Sundays. Appointments must be made for other days. A unique, beginning of the 20th century atmosphere.

FEATURE BuSineSS

msterdamâ&#x20AC;&#x2122;s historical charm is just one face of this dynamic modern city. Because amidst the splendour of the canals and picturesque buildings breathes a sophisticated business environment. These are troubled times for the business sector with the current global economic problems digging holes into economies all over the world, but as of yet, the virus has not spread so dramatically into the Netherlands as it has to other countries. In the following pages we take a brief look at doing business in Amsterdam.

Spring 2014

FEATURE BuSin eSS

Business in Amsterdam

msterdam remains almost as as bustling and economically productive as it was during its golden age when its ships sailed to all corners of the Dutch Empire. e Dutch capital lies at the heart of Europe, as its location gives easy access to a number of major European markets. Indeed, the Dutch capital has been recognized by many as one of the top five business locations in Europe. e Dutch economy is noted for stable industrial relations, moderate unemployment and inflation, a sizable current account surplus, and an important role as a European transportation hub. Perhaps it’s Holland’s self sustainability which protects it from the current crisis. Germany is the Netherlands' biggest trading partner, with 25% of import and export trade, while other major players include Belgium, Luxembourg, France and the UK. On average, approximately 70-100 foreign companies set up in the Netherlands every year. ey are attracted by Amsterdam's prime position within Europe, with excellent international connections from the ever-expanding Schiphol airport and Amsterdam port, a strong infrastructure, a multilingual workforce, a stable political and economic climate and business-friendly policies. Major companies in Amsterdam include ABN Amro Bank, Philips and Shell, while IBM, Sony and Canon all having their European headquarters in the city. It is fitting in a city that was home to the world's first ever public stock exchange that finance is a major part of the business world, with the financial sector employing approximately 8% of Amsterdam's workforce and some 70 banks having a presence in the city. After finance, fashion and flowers are key sectors. Of all Amsterdam's exports, tulips are probably the most famous. In terms of exports, fresh flowers are a large market and Heineken is the largest export brewery in the world, with sales to 150

countries. Over the last 20 years, Amsterdam has also emerged as a strong base in advanced technological industries, computing, telecommunications and biotechnology. e facilities provided for businesses in Amsterdam are extensive. e Amsterdam RAI International Exhibition Center is one of the country's largest and one of the world's leading convention centres. As with all major cities, Amsterdam's business hours vary from one industry and sector to another but in general, most oﬃce environments operate between 09:00 and 17:30, Monday to Friday. e majority of banks are open between 09:00 and 16:00, Monday to Friday. Some of the larger banks will probably also be open on Saturday mornings. e Amsterdam Stock Exchange e Amsterdam Stock Exchange is considered the oldest in the world. It was established in 1602 by the Dutch East India Company (Verenigde Oostindische Compagnie, or "VOC") for dealings in its printed stocks and bonds. It was subsequently renamed the Amsterdam Bourse and was the first to formally begin trading in securities. e European Option Exchange (EOE) was founded in 1978 in Amsterdam as a futures and options exchange. In 1983 it started a stock market index, called the EOE index,

consisting of the 25 largest companies that trade on the stock exchange. It merged on September 22, 2000 with the Brussels Stock Exchange and the Paris Stock Exchange to form Euronext, and is now known as Euronext Amsterdam. e former Stock Exchange building was the Beurs van Berlage. e Amsterdam Stock Exchange e Amsterdam Stock Exchange is considered the oldest in the world. It was established in 1602 by the Dutch East India Company (Verenigde Oostindische Compagnie, or "VOC") for dealings in its printed stocks and bonds. It was subsequently renamed the Amsterdam Bourse and was the first to formally begin trading in securities. e European Option Exchange (EOE) was founded in 1978 in Amsterdam as a futures and options exchange. In 1983 it started a stock market index, called the EOE index, consisting of the 25 largest companies that trade on the stock exchange. It merged on September 22, 2000 with the Brussels Stock Exchange and the Paris Stock Exchange to form Euronext, and is now known as Euronext Amsterdam. e former Stock Exchange building was the Beurs van Berlage.

The impressive Amsterdam RAI.

Spring 2014

FEATURE BuSineSS

Business info

uSeFuL C O n TAC TS & nuMBeRS AC C O u n TinG AnD TA X S e R ViCeS

AdAms mANAgEmENT sERvIcE Kabelweg 42a. Tel.: 020-6262535 O R A N g E TA x s E R v I c E Keizersgracht 62-64. Tel.: 020-5539665

BAnKS

ABN AmRO In the Netherlands, call 0900 00 24 for more information. Choose option ‘4’ for an English-language menu. From outside the Netherlands, call 0031-10-2411720 INg BANk Tel.: 0800-7011, from 7.30 to 21.00 on weekdays and from 9am until 5 pm on Saturday. FORTIs Tel.: 0900-8172 RABOBANk Tel.: 020-7778899

B u S i n e S S MeeTinGS & C O n G R e SSeS

A m s T E R dA m R A I Europaplein 2-22. Tel.: 020-5491212 Further details about Amsterdam RAI can be found in a separate story in our business section. Website: www.rai.nl.

BuSineSS SeRViCeS

E U RO BUsINEss cENTER Keizersgracht 62-64. Tel.: 020-5207500 Taking care of your business and your office, they offer full service office rental with all facilities, secretarial services, meetings facilities, translations and much more. Website: www.eurobc.nl.

BuSineS DeVeLOPMenT H E AdsTART Bv Droogbak 6a. Tel.: 020-6383734 For European business support. Website: www.euroheadstart.com

sITEs FOR dUTcH NEws IN ENglIsH

http://www.nisnews.nl. & www.bignewsnetwork.com c H AmBER OF cOmmERcE Known in Dutch as the Kamer Van Koophandel. De Ruyterkade 5. Tel.: 020-5314000 c U s TOms INFO Tel.: 0900-0143 d U TcH NEws sITEs www.nisnews.nl www.bignewsnetwork.nl

eMPLOYMenT AGenCieS U N dUTcHABlEs Singel 80. Tel.: 020-6231300

Spring 2014

eSTATe AGenTS

PERFEcT HOUsINg Bv Prins Hendrikade 139. Tel.: 020-5251100

LAnGuAGe SCHOO L S ElycIO Entrada 151. Tel.: 020-4160788

lANgUAgE sOlUTION Vinkenstraat 79. Tel.: 020-4223122

LAWYeRS

vAN APP IA & vAN dER lEE Overtoom 323. Tel.:020-5312999. www.vanappiavanderlee.nl

ReMOVALS ATlAs INTERNATIONAl mOvERs B.v

Bennebroekerweg 281 Rijsenhout, Amsterdam-Airport. Tel.: 020-6530202

TRAVeL AGenTS

AcO TRAvEl Bv Rynstraat 186. Tel.: 020-6612557

FACTS & FiGuReS Telephones: Main lines in use: approx 7.7 million Mobile/cellular: approx 16,000 Television broadcast stations: 21 Internet country code: .nl Internet hosts: Approx 7 million. Internet users: Aprox 11 million.

FEATURE BuSin eSS

Travel in Style With Wheels unlimited

ime and creativity are two essential skills for those who operate eﬃciently in the business market, but too often, these skills are wasted due to the loss of valuable time worrying about transportation. ankfully, visitors to Amsterdam or any other part of Holland have a ready-made-solution thanks to the service oﬀered by the Wheels Unlimited Company. Wheels Unlimited provide impeccable services for companies and their clients, courtesy of their high standards of professionalism and their knowledge in their chosen field.

Spring 2014

Included among their services are airport transfers, road shows, private guided tours, business tours/transfers and chauffeur driven services. Anyone who wishes for another form of private and classy transportation should contact them, as they are always willing to meet customers’ demands. Comfort is also an essential ingredient of their service and clients will be more than content with their fleet of Mercedes SClass and V-Class vehicles. Wheels Unlimited distinguish themselves by offering customized and flawless services at affordable rates and their highly experienced drivers will go out of their way to make sure your day is a successful one. For more information, you can contact them at: +31(0)297-36-35-69 or +31(0)654-76-24-16 and for more information you can check out their website at www.wheels-unlimited.com.

HEALTH WELLNESS

Health & Wellness

concierge or receptionist for more details if you need to lose your aches and pains.

Amsterdam’s Shopping Scene

e city also oﬀers various health spas where can guests can comfort themselves with jacuzzi-whirlpools, steam rooms, saunas and various other devices.

It’s also a city which is big on fitness. Dozens of gyms opened since the turn of the Millennium. However, many cater for only long term members and it can be diﬃcult to get access if you are here for a short-term stay. If your hotel does not have fitness facilities, then ask at reception for gyms which are tourist-friendly.

ith so much to see and do, and so many routes to walk, Amsterdam is a city that can be draining both physically and mentally, so its fitting that the Dutch capital has an excellent health and wellness scene. e health and wellness industry has boomed during the past decade, as more and more people place added importance on the way they look and feel, and it’s no diﬀerent in Amsterdam, where you can expect to see all the latest equipment and mod-cons. You will no doubt notice the huge number of Massage parlours in the city centre. Most of them are operated by professionals and everything from a head or foot massage to a complete ai Massage can be found. Most of the bigger hotels also oﬀer excellent massage swervices, so ask your

e ladies may also be interested in manicures and pedicures. Unfortunately, with this branch of health and wellness, quantity does not always equaly quality. However, one of the best you will find in this city or any other city is the Senses Studio which can be found on Nieuwezijds Voorburgwal (See the next page). For those eager to top up their tan, Amsterdam has no shortage of solariums. ere is a large number of Sundays outlets scattered throughout the city. Check their website for addresses and contact details. Spring 2014

feaTure PArkS

Amsterdam Parks

T h e p e rfecT way To relax during a sunny day…

e oﬃcial list states that there are around 30 parks in Amsterdam ranging from Wertheimpark (which covers one acre and is the smallest) to the famous and fabulous Vondel Park which covers 48 hectares and is the biggest.

any of the city’s parks oﬀer the perfect opportunity to get away from a bustling city centre which seldom sleeps and on a sunny autumn day, locals flock in their hundreds to find the perfect spot for peace, tranquility and relacation. e following is a summary of some of the more famous and most enjoyable parks.

Vo n d e l PArk e largest park in Amsterdam pictured above) and probably the most 48

famous one in all of e Netherlands, the splendid Vondel Park welcomes around 8 million visitors every year and is particularly busy during the summer period. Amsterdammers love Vondel Park as you will no doubt notice as they jog past or walk through with their dogs. During late spring, the park also hosts a free open-air theater which attracts talented musicians, magicians, comedians and actors and can be extremely enjoyable. Visitors can also avail of several cafes and bars which are scattered throughout the area. e main entrance to the park can be found directly opposite the large Holland Casino building close to Leidseplein.

AmSterdAmSe BoS Created in the 1930s to reduce unemployment, e Amsterdamse Bos is the largest recreational area in Amsterdam and incredibly, it lies four metres below sea-level. A stretch of water called e Bosbaan flows

Spring 2014

through the area and as well as adding something to the beauty of the park, this waterway also hosts a number of important rowing regattas. At the west end of the Bosbaan you can find the Bosmuseum which displays the natural and social history of the park and also hosts a number of temporary exhibitions. e splendid area include

feaTure PArkS almost 150 variations of foreign and native trees and is also paradise for bird-watching enthusiasts. Other attractions include some shallow swimming pools, a pancake house, a goat farm and pedal boat rental. e park can be found close to the Amstelveenseweg Street.

SA r P h At i PArk A small but extremely beautiful park which can be found close to the famous Albert Cuyp Market in the area known as De Pijp, Sarphatipark oﬀers the perfect opportunity for relaxation.

Named after Samuel Sarphati, a Dutch physician, Sarphatipark was founded in 1885, the park lies amidst the 19th century homes and among other features, it includes a fountain, wonderful grassy lawns and a superb monument.

A m S t e l PA rk is park can be found in the south west of the city and is an absolute treat for kids thanks to the large number of attractions which include a playground, a mini-golf course, a minifootball pitch, pony riding and miniature train tours. Visitors can also enjoy the rose garden, the rhododendron walk and a model garden and nursery, e Rieker Windmill can be found at the south end of the park, while art exhibitions are often held in the Glazen Huis and Papillon Gallery. e park can be found in the suberb of Buitenveldert.

The beautiful frankendael park covers seven hectares.

FrAn kendAel Frankendael is a rare public park which covers seven hectares and can be found close to the Plantage Middelaan area of the city. e area was used by rich Amsterdammers during the 18th century to build country retreats where they would spend their summer and autumn vacations and Frankendael is the last of them that survived. e ornamented facade adds an extra degree of beauty as does the large Botancial Garden which covers one part of the park and boasts around 500 varieties of wild plants and trees, some of which are unique. e park can be entered by the Middenweg Street.

Westerpark is a popular area for the city’s artists to relax and gain inspiration and its not surprising why they choose this area. A farm can also be found within the park’s boundaries and visitors will also be impressed by

WeSterPArk As, the name suggests, the park can be found to the west of the city. It has always been a beautiful area and that beauty has been extended to new levels recently thanks to a refurbishment plan which is just about complete and has made the park even more attractive.

some of the impressive cafes and bars e park can be entered by the Haarlemmerweg Street.

a view across the beautiful amstelpark Spring 2014

FeATure KIDS

Amsterdam For Kids

Many people don’t realise it, but Amsterdam can also be a fun and entertaining city for children. There are so many attractions to keep the kids amused, but more importantly, many of these attractions will stimulate their minds as well as their bodies. Having fun while gaining education at the same time – what could be better for the children? Many of the attractions which are suitable for the children have been mentioned in the previous pages of our attractions section. Here are some more.

TunFun plAygrounD

D o l p H i nA riuM

Strandboulevard Oost 1, Harderwijk. Tel.: 0341-467467 Experience the Dolfinarium during the winter! From 21 December to 5 January, the park is warmly dressed in winter atmosphere. Enjoy crackling fire pits, music and extra activities for the kids. But don’t forget the dolphins, walruses, seals and sea lions! Come and see Europe's largest dolphin show Aqua Bella. e dolphins take you on a world tour. In a story about the world, their world. Also go on a journey into the Roggenrif, where you can taste and smell the sea.

Mr. Visserplein 7. Tel.: 020-6894300 TunFun is an indoor playground for children from 1-12 years old. Children have fun in a sportive, active and creative way in a former traﬃc underpass in the centre of Amsterdam. TunFun oﬀers plenty of opportunities to climb, creep and crawl and the venue also boasts a children’s disco, slides, ball pools, an inflatable bouncy castle, trampolines, an indoor soccer ground and much more. While the children play, adults can sit and relax in the TunFun Café where all kinds of snacks and drinks are provided. TunFun is open daily from 10 am to 6 pm.

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neMo Science & TecHnology MuSeu M Oosterdok 2. Tel.: 020-5313233 You can't miss the distinctive building on the Amsterdam waterfront, and once inside, prepare for your kids to charge right in. e exhibits are multilingual and some are topical to the Netherlands, technology with a cultural slant. ere are things to do for toddlers (bubble fun, magnetic games, large piece dominos) as well as a full-fledged chemistry lab for older kids.

FeATure KIDS ArTiS AMSTerDAM Zoo

Plantage Kerklaan 38-40. Tel.: 020-5233400 When you look at how space is such a premium in Amsterdam, its hard to believe that there is enough room for a top zoo, but there is and its provided by Artis Zoo at Plantage Kerklaan. e complex includes an excellent kid's playground area with a sandbox, climbing structures and various other playground equipment. cineMA

See Ronaldo at Madame Tussauds. M A DA M e T u S S Au D ' S

Dam Square 20 Tel.: 020-5221010 No doubt the children will love getting up close and personal with some of the pop stars and movie stars at Madame Tussauds. ey will also enjoy the various new promotions such as Pirates Of e Caribbean. M i D g e T g o l F A M S T e l pA r k

Amstelpark 2-b. Tel.: 020-4044209 A wonderful mini gold course which can be found in the Amstel Park. e kids can spend hours plotting their way around the attractive and fun-filled course. Please call beforehand to make sure the course is open as they have limited opening hours during winter. cA nA l c r u i S e S

Stadhouderskade opposite Hard Rock Café. Tel.: 020-6760551 For the kids, the excitement of the canal cruise is all about getting on the boat and seeing Holland from a unique angle.

As with most other movie productions, all animations and children’s movies can be enjoyed in English language. However, be careful when booking your tickets for the big animation movies as they are also available in Dutch language, so make sure you choose the right one. e best places to watch the movies are the Pathe Cinemas on Munt Square, Leidseplein and also the wonderful Tuschinski Cinemas close to Rembrandtplein. SeA liFe

Strandweg 13, Scheveningen Tel.: 0515-231341 A real Dutch treat for fish fans. Sea Life in the seaside resort of Scheveningen (close to the city of e Hague) has been attracting Amsterdam visitors for many years. You can start your visit by checking out the various diﬀerent species of shark, conger eals, sea horses and crabs as well as a wonderful array of exotic tropical fish. Visitors can also explore the world of Amazonia where they can learn first hand about the Amazon and it’s surrounding rain forest.

Sea Life in Scheveningen is a treat for the kids.

Vo n D e l pA r k

Built in 1850, Vondelpark is Amsterdam’s most famous public park and oﬀers the perfect opportunity to escape from the frantic activity of the city and is a delight for the kids on sunny days. e park comes to life during summer and hosts various concerts, shows and exhibitions all of which are extremely professional and can be a treat for the kids. e closest entrance to the city centre can be found close to Leidseplein and directly across from Holland Casino.

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FeATure reStAurAntS

Many would say that Amsterdam isn't the first name that springs to mind when you think about culinary excellence. However, the Dutch capital attracts crowds of food lovers with the unique quality of local cuisine and the fact that portions are

larger and cheaper than almost anywhere else in northern europe. regardless of whether you're on holiday or a business trip, many Amsterdam's restaurants are certain to tantalise your taste buds and invoke a genuine flavour of the city.

Sp ring Di n i n g I n Amsterda m

T H e F l AVo u r S o F T H e Flower SeASon

By The Food guru 52

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ontemporary Dutch cuisine has been shaped by the Netherlands' cultural and agricultural history. Interestingly, it's based primarily on vegetables, with various types of meat serving only as an occasional addition. e Dutch cooking tradition might not be as diverse and sophisticated as other nations, but it's certainly healthy. e exclusive use of organic products and a wide range of

exotic spices makes the final result well worth trying.Dutch classics include hutspot, which is a vegetable and potato mash garnished with fried chops or sausage and served with gravy. Excellent Dutch cheese and fresh fish from the North Sea also make up the core of the country's cuisine. No doubt, you will notice the large number of herring kiosks which are scattered throughout the city and serving

raw herring with onion and pickle, either unaccompanied or as a sandwich. It’s an acquired taste, but should be tried while you are in Amsterdam.However, it is not just about “Going Dutch” in Amsterdam, because the vast number of cultures and nationalities of the city have ensured a wide range of international restaurants with quality eating establishments from all over the world. ere are countless eateries specialising in specific international cuisines and all clearly mark their presence on the culinary scene of the city, which boasts over 1,000 venues. As you’d expect from a city high in tourism, there are more bad restaurants than there are good ones, but the good ones tend to be very very good. Spring Spring signals the return of Amsterdam’s famed and beloved outdoor terraces. ere is something so wonderful and so unique about having your meal outside while watching the vibrant comings and goings of the city. Outdoor dining is especially memorable if you can manage to find a nice restaurant alongside one of the city’s renowned canals.

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lIttle BuDDhA

PortugAlIA

In De WAAg

Kleine Gartmanplantsoen 17. Tel.: 020-5307121. www.littlebuddhaamsterdam.com

Kerkstraat 35. Tel.: 020-6256490.

Nieuwmarkt 4. Tel.: 020-4227772. www.indewaag.nl

Little Buddha’s exclusive concept combines a theatrical bar with a sumptuous restaurant, serving a refreshed menu with winter innovations. Ascend the sweeping central staircase to enjoy a menu of Pacific Rim cuisine prepared to the highest standards. Some of Amsterdam’s finest cocktails are prepared by Little Buddha’s awardwinning team at the epic bar. Should you prefer to treat yourself to one of the Little Buddha ‘Experience’ cocktails, they will visit your table for an extraordinary flair display. The lounge also serves a selection of light pan-Asian culinary options.

Contrary to what many believe, the close proximity of Portugal and Spain geographically has absolutely no bearing on the cuisines of each country. If you fancy a taste of Portugal, we recommend you pay a visit to Portugalia Restaurant which presents an authentic menu, identical to what you would finds in Portugal itself. Like the vast majority of restaurants in Portugal, Restaurant Portugalia is a familyrun business which oﬀers the finest and freshest food. Visitors can choose from a number of mouth-watering meat and fish dishes and the wine list is also excellent. Being a family-run business, the service is also top class.

Restaurant-café In De Waag is housed in a weigh house (Waag) which was built in 1488 and dominates the Nieuwmarkt Square. e characteristic monumental structure adds extra intrigue to this excellent eatery which is the perfect place for lunch, dinner or a meeting. e building, with its constrained yet informal interior design is lit by 300 candles – a combination that ensures a unique atmosphere. e restaurant opens every day at 10.0am for coﬀee and cakes, and lunch or snacks are available until 4pm and from 5pm, visitors can enjoy some wonderful dinner choices. One of the biggest perks of the restaurant is without doubt the stunning outdoor terrace which surrounds the building and oﬀers the perfect view onto vibrant Nieuwmarkt Square.

CheF'S tABle

CAFe AmerICAIn

BorD'eAu

Asterweg 14, Amsterdam-Noord. Tel.: 020-3340672 www.chefs-table.nl

Leidsekade 97. Tel.: 020-5563000. www.cafeamericain.nl

Nieuwe Doelenstraat 2 – 14. Tel.: 020-5311705 www.bordeau.nl

Since 2008 Amsterdam-Noord has hosted this culinary meeting point which is divine and different. Located in the business area of Asterweg, guests will immediately experience the friendly and welcoming atmosphere and their eyes will feast upon the amazing open kitchen. Unlike many restaurant with an open kitchen ', where you can peek through a hatch at Chef 's Table, at this place you walk literally and figuratively through the beautiful kitchen. It’s up to you whether you choose two, three or perhaps all seven courses. Guests are welcome at the restaurant from Monday through Saterday from 17:30 a.m. The kitchen closes at 21:30 p.m.

Situated in the heart of the centre, overlooking Leidseplein, the famous Art Deco Café Americain is open for breakfast, lunch, dinner, high tea, Sunday Jazz brunch or just for coffee and cake at the reading table. The Café walls feature original Art Deco paintings from Shakespeares Mid Summer Nights Dream. The fivemetre windows are decorated with stained glass windows, whose arches are the continued theme of the high ceiling decorated with Tiffany lamps. For 100 years the Café Americain has enjoyed a reputation as being the meeting place for writers, musicians, actors and other artists of the national and international art world.

Bord'Eau restaurant can be found in Hotel de L'Europe, in the heart of the city centre, where guests are invited to share the passion of Executive Chef Richard Oostenbrugge and Maitre Richard Eerhardt. e venue oﬀers fine food and wine in a modern elegant surrounding. e cuisine of restaurant Bord'Eau oﬀers daring and natural flavors, with French design, modern presentation, accompanied by personal service. A central theme of Bord'Eau restaurant is wine and the wine-inspired interior. e restaurant has a private dining room, where you are surrounded by "walls of wine". Also, the legendary Freddy's Bar located next to the restaurant is perfect for an aperitif or digestif.

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FeATure reStAurAntS

luCIuS FISh reStAurAnt

le PeCheur

loS PIloneS

Spuistraat 247. Tel.: 020-6241831

Reguliersdwarsstraat 32. Tel.: 020-6243121

Kerkstraat 63. Tel.: 020-3204651

Gourmet fish lovers will adore the pure fish dishes and the subtle prepared fish specialties at Lucius Fish Restaurant on Spuistraat. Lucius has been operating as a genuine fish restaurant in French brasserie style since 1975 and the skilled staff in the kitchen and the restaurant always go out of their way to make sure diners have absolute quality with fresh products and excellent service. The menu is extensive and offers an array of different seafood choices. Guests will also be impressed by the quality and quantity of the wine list. An absolute must for those who prefer tastes from the ocean.

Despite producing some of the finest flatfish and shellfish in the world, there are few specialized fish restaurants in Holland, but Le Pecheur is definitely an exception to that rule. e restaurant opened in 1981 and the combination of a classic formal setting, wonderful seafood and excellent service made it an immediate success and it remains that way today. e fish is delivered daily and sometimes twice a day to ensure quality and freshness. e service is also top class and the restaurants boast a quality wine list with a number of very impressive bottles which go perfectly with a fish course. A paradise for seafood lovers.

One of Amsterdam’s best Mexican restaurants, Los Pilones on Kerkstraat (Leidseplein area) is the place to go for truly real Mexican cuisine at great value. e restaurant is run by Hector and Pedro, two Mexicans brothers who take pride in their country’s culinary heritage. e food is great and is served in generous portions and the service is also excellent. All those who believe they know all there is about tacos, salsas and chillies and other Mexican goodies, think again because Los Pilones will raise your standards so high you won’t ever settle for fake Mexican stuﬀ again. Reservations are recommended because this place fills up quickly. ey recently opened the second Los Pilones restaurant at Eerste Anjelierdwarsstraat 6 and it is equally good.

SAhID JAYA

YAmAzAto

De KAS

Reguliersdwarsstraat 26. Tel.: 020-6263727

Ferdinand Bolstraat 333. Tel.: 020-6788351 www.yamazato.nl

Quite simply one of the finest Indonesian restaurants you will find anywhere, everything about Sahid Jaya oozes class. Enjoying the Indonesian “Rijsttafel” is a special experience which cannot be missed. The ambience, the décor and the food combined with a wonderful atmosphere make Sahid Jaya a must and as you would expect from a restaurant with such a good reputation, the staff are courteous and extremely helpful. If spicy is not your thing, don’t worry, because the chefs at Sahid Jaya concoct a number of nonspicy dishes and they can also prepare dishes to your personal taste.

Hotel Okura doesn’t just boast one Michelin-starred restaurant, it has two, and Yamazato is one of the premier Japanese venues in the Dutch capital. Designed to represent a 16th century Japanese tea house, the staff are suitably attired in kimonos and the Sukiya architectural style encourages diners to focus on the food on offer. The restaurant has a traditional Japanese Tatami Room for a more classical approach to eating, and there are a number of private rooms for hire, as well as a Japanese garden. The food is Japanese Haute Cuisine. Simply glorious for Asian foodie fans.

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Kamerlingh Onneslaan 3 Tel.: 020-4624562 www.restaurantdekas.nl

At the start of the 21st century, top chef Gert Jan Hageman, who had earned a Michelin star in Dutch haute cuisine, found a new direction for his own career and a new purpose for the old greenhouse that belonged to Amsterdam's Municipal Nursery, which dated from 1926, and was due to be demolished. With a lot of luck and help from the municipality and his family and friends, Hageman succeeded in converting the unique 8-metre high glass building into a restaurant and nursery. De Kas is an oasis of calm for the fiftythousand guests who dine there each year; either in the breathtaking dining room or outside in the herb garden. A truly unique and memorable dining experience which is certain to have you coming back for more.

FeATure reStAurAntS

SuPPerCluB

meAtBAllS

rAzmAtAz

Jonge Roelensteeg 21 Tel.: 020 344 6400 www.supperclub.com

Warmoesstraat 15. Tel.: 020-7371250. www.meatballs.nl

Hugo de Grootplein 7-11 Tel.:020-4868408. www.razmataz.nl

Supperclub is a creatively driven goliath that stimulates all senses, backed with 21 years of experience in food, drink, art, entertainment and above all pushing creative boundaries. From the club to the cocktail bar and from the restaurant to the gallery; supperclub is one of these unique places where experiments come to life. That’s why, for more than twenty years, supperclub has been the place to be for creative people. It is a true free state where all your senses are stimulated and in which you are encouraged to let go of your inhibitions and release your creativity.

The newly opened Restaurant Meatballs on Warmoesstraat offers guests a home cooked meal away from home. It’s a tribute to great chefs, good food and of course the meatball. Their vegetables are also delicious and you can combine them with or without one of the various choices of meatballs. Included in their selection of meatballs are: the New Yorl-Style Bacon & Cheddar Beef Ball, spicy pork, garlic chicken, tasty lamb and chili con carne….all of which are delicious. Summing up, it’s new, original and it looks certain to be a hit. Definitely worth visiting.

Classic French cuisine. Head chef Stéphane Bertet and his two sons Kailash and Kyle Bertet form the basis of this majestic kitchen team. Visitors are invited to taste old family recipes from Marseilles with influences from Italy. All their meat comes from the organic butcher, their fish is brought in fresh every day and everything on the menu is homemade. The restaurant also boasts a wonderful wine selection from France and Italy and they also like to surprise their guests with an unknown or forgotten aperitif. A special place for special people.

neW KIng

reStAurAnt AS

VInKeleS

Zeedijk 115-117. Tel.: 020-6252180, www.newking.nl.

Prinses Irenestraat 19 Tel.: 020-6440100

Keizersgracht 384 . Tel.: 020-5302010 www.vinkeles.com

There are several Chinese/Mandarin restaurants in the city, but this one is extra-special and believe us when we tell you that the queue often runs out the door of this Amsterdam institution. Portions are generous, and you're bound to order more than you can eat, so building up an appetite is advised. Service can be quite abrupt but that’s just the way it is, Among their specialties are roasted duck, dim sum and the aubergine stuffed with peppery minced pork. They also serve a number of excellent vegetarian dishes.

Located in an old church right near the business district Zuid-As. Upstairs is an exhibition space devoted to the revolutionary Platform 21, and downstairs you can enjoy delicious authentic dishes on long tables. This place has no fixed menu, but rather an ever-changing array of dishes prepared with fresh ingredients such as freerange meat, organic veggies, locally brewed beer and homemade bread. You can dine in the marvellous homey interior or outside on the patio surrounded by the garden.

Another Amsterdam restaurant named in honor of a Dutch painter, the Michelin-starred Vinkeles is located in ultra chic Dylan hotel in a building that was once a Catholic bakery. Indeed, the interior design still has touches of the restaurant’s former life, including the original ovens. Head Chef Dennis Kuipers has created a delightful menu of delicate French cuisine that flirts between classic and contemporary. Many of the city’s elite head to Vinkeles to enjoy the fabulous views over the Keizersgracht, while sampling the fine food on offer. Highly recommended.

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K o B e h ouSe Nieuwezijds Voorburgwal 77. Tel.: 020-6226458 If a touch of the Orient is what you are looking for or Japanese cuisine pleases your palate, then a visit to KOBE House on Nieuwezijds Voorburgwal is an absolute must. After entering the restaurant, you will immediately realise that Kobe takes sushi very seriously. In a spotlessly clean, attractive and well lit surrounding, the friendly and efficient staff will be pleased to serve you a wide variety of excellent sushi and sashimi. You can choose between a number of set menu's but if you prefer you can assemble your meal a la carte. Kobe House uses only the freshest and best ingredients to ensure that visitors enjoy a taste of Japan every time you visit us. Once you have chosen the meal you desire, sit back, relax and enjoy. e decor is best described as: East meets West, while the warm and cosy atmosphere helps set the right mood for your evening out. Not only does Kobe House serve excellent sushi and sashimi, but you can also enjoy a number of fine tepan menus. Here the fish as well as the meat lover are catered for as well. Seated at the tepan you will be served and entertained by your personal chef whose skills and artistry will have you bemused and make your mouth water with every different course he concocts. In summing up, Kobe house is more than just a meal at a restaurant. It is a complete experience. e restaurant can be found on the famous Nieuwezijds Voorburgwal Street, just a short walking distance down the road from the famous Magna Plaza Shopping Centre. Highly recommended.

SeA PAlACe Oosterdokskade 8. Tel.: 020-6264777

Europe’s first floating restaurant is also one of the most visually stunning buildings that you will find anywhere in the world as it looks like a huge Oriental Temple which has been placed on the Amstel River. e restaurant is unique in Amsterdam and has attracted national fame over the years. It is particularly stunning at night-time when the exterior lights are switched on. Founded in 1984, the restaurant is also one of the biggest in the city as it caters for up to 700 people and is divided over three floors. It’s not just the building that is impressive, because the food is also top class as visitors can choose from a varying Chinese menu which oﬀers Cantonese, Peking, Sichuan and North China specialties. e talented chefs use only the finest and freshest ingredients to ensure that your dining experience is a memorable one. e service is also exemplary, as the friendly Oriental staﬀ go out of their way to cater for your every need. e restaurant opens daily from midday. Situated close to Central Station, it is unmissable and very much recommended. Reservations may be necessary.

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FeATure reStAurAntS

Bo CInq

reStAurAnt oDeSSA

luCIuS FISh reStAurAnt

Prinsengracht 494. Tel.: 020-6220682

Veemkade 259, Tel.: 020-4193010. www.de-odessa.nl

Spuistraat 247. Tel.: 020-6241831

At the end of October 2009, Bo Cinq opened its doors in the heart of Amsterdam’s nightlife district. Bo Cinq keeps it’s best secrets for friends and explorers. Here. You will find a refined eatery and two spacious lounges one of which is dedicated to the oldfashioned joy of smoking a cigarette. The essence of Bo Cinq’s philosophy lies in the fusion between French and Arabic cuisine, which come together in an adventurous and elegant menu.

Restaurant Odessa in Amsterdam is located in a replica of a Russian merchant ship. Whether you're looking for a drink in a unique location, a scrumptious dinner or a great party: everyone is welcome at Odessa. You can choose to dine on our beautiful lower deck or the mid-level ship-come-conservatory. Even in winter this conservatory is a spectacular place to dine. Unique, relaxing, wonderful – that’s the best way to sum up this venue.

rIStorAnte Sogno

reStAurAnt Vermeer

Stadhouderskade 7. 1054 ES Amsterdam Tel. +31 (0)20 589 88 70. www.ristorante-sogno.nl

Prins Hendrikkade 59. Tel.: 020 556 4885

huDSon'S terrACe & reStAurAnt

If classy Italian cuisine with some extra added perks sounds attractive, then make your way to Restaurant Sogno which is housed inside the NH Amsterdam Center hotel close to Leidseplein at Stadhouderskade 7. The Italian waiters will pamper you with flourishing gestures at tables which are laid in classical style. The menu will mesmerise you, as will the wine list and the ambience. If you are lucky enough, you may find a window table which offers wonderful views onto one of the busiest parts of the city. Highly recommended.

Housed inside the famous NH Barbizon Palace Hotel, a dish from the kitchen of Chef de Cuisine Chris Naylor reflects a particular moment with a mosaic of pure colours, aromas and tastes which unexpectedly merge into a rich, culinary sensation. Their experienced sommelier can recommend a wine from the remarkable wine menu with a selection from around the world. Haute cuisine combined with superlative service creates an unforgettable culinary experience. Highly recommended.

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Prins Hendrikkade 59. Tel.: 020 5564975

Hudson's Terrace & Restaurant is located in the bright and airy lobby on the ground floor of the famous NH Barbizon Palace Hotel. The modern restaurant offers a fresh day´s start with an extensive breakfast buffet. In the afternoon and evening the restaurant becomes the perfect setting to enjoy lunch or dinner à la carte, light snacks or Spanish tapas. The cuisine offers a savoury selection of typical regional specialties as well as international cuisine. Hudson´s Terrace & Restaurant also serves as the meeting point, as its open all day.

FEATURE CafeS & BarS

Cafes & Bars

There is no shortage of cafes & bars in Amsterdam. Irish Pubs, British Pubs, Australian Bars, American cafes, Grand Cafes, traditional Dutch bars â&#x20AC;&#x201C; you name it and you can most likely find it in this city. Most can be found in the busy areas such as Rembrandtplein, Leidseplein and The Red Light 62

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District. However, quantity does not always equal quality, as some go over the top in their bid to reach their desired theme, while others fall well short. Thankfully, there are those which are worth a visit. In the following pages, we present some venues which are definitely worth visiting.

FEATURE CafeS & BarS

St. James G a t e I r i s h Pu b When walking the streets of Amsterdam, you could be forgiven for thinking you are actually pacing the roads and byways of Dublin or Galway, such is the number of Irish bars in the Dutch capital. However, quantity does not equal quality and many of these so- called 'Irish bars' go over the top in their bid to ensure an Irish theme while others fall well short. ankfully, there are those which are well worth a visit and one of the best Irish bars in this city or any other is St. James Gate in the heart of Rembrandtplein. Named after the famous brewery where Guinness is brewed, St. James's Gate is a spacious venue, which prides itself on quality beverages, good food, an excellent atmosphere and most importantly, friendly service. In the past couple of years, the venue has improved dramatically thanks to a new and refreshing management strategy and even the locals will admit that this place is in the Premier League of Amsterdam cafes and bars. Unlike many other Irish bars in the city, most of the staff actually hail from the Emerald Isle and those who don't, know more about Ireland and Irish culture than most 'paddys' themselves. Now that we think about it, it is unfair to describe the food as ‘good’, because it is much better than that, as the venue offers culinary delights which are as good as you will find in any restaurant and also very affordable. Choose from set dishes such as lamb curry, traditional fish & chips and sirloin steak and also keep an eye out for the numerous daily specials which are always excellent. As you would expect, they also offer a delicious Full Irish breakfast. Sky Sports television can be viewed via an excellent big

screen or the half dozen or so televisions and an excellent atmosphere is guaranteed during football matches. St. James Gate is always one of the best bars to visit in autumn time, as they boast one of the city’s biggest and best outdoor terraces which oﬀers the splendid view onto

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Rembrandtplein and the various forms of street entertainment. Other attractions include a separate smoking room and a full range of English newspapers. For further information, check their website at: www.stjamesgate.nl or you can e-mail them at:

info@st.jamesgate.nl. e bar opens daily from 9.0am to 1.0am (3.0am at weekends) GETTING THERE - Almost impossible to miss as it is situated in the heart of the famous Rembrandt Square. Rembrandtplein 8-10, Tel: 020-4226886.

FEATURE CafeS & BarS

Hard roCk Café

mullIGan’S IrISH PuB

o’reIlly’S IrISH PuB

Max Euweplein 57-61. Tel.: 020 5237625 www.hardrock.com

Amstel 100 Tel.: 020-6221330 www.mulligans.nl

Paleisstraat 103-105 Tel.: 020-6249498 www.oreillys.com

In the centre of Amsterdam you'll find great American classic dining and a museum's worth of rock memorabilia at Hard Rock Cafe. Located near Leidseplein on the Max Euweplein, the restaurant is split into three levels to offer you the best gaze upon our canals, offering a welcoming atmosphere for visitors and locals. At Hard Rock Amsterdam you can enjoy a signature Hard Rock cocktail on our canal-side terrace or tuck into one of our 10 oz. Legendary burgers. With our friendly service and rock 'n' roll atmosphere, Hard Rock Cafe will offer you such a great time, you'll be surprised it's legal.

Mulligan’s Irish Music Bar looks out on the river Amstel. Over the years it’s easy location, casual friendly atmosphere, and the blend of quirky characters who call it home, have somehow made Mulligan’s into a legendary meeting place for musicians, writers and thousands of curious visitors from abroad. Noteworthy modern songwriters and traditional players from Ireland make regular appearances. Every Sunday there is an open Irish session and on the second Monday of each month the Mc Sweeney Dancers hold a set dancing session Mulligan’s is also famed for its great Guinness and its sporting coverage.

Located behind the Royal Palace on Dam Square, O’Reilly’s has been in business for more than 12 years and their welcoming approach combined with a non-stop search for perfection has ensured their status among the elite of Amsterdam’s cafes and bars. e staﬀ treat you as they would expect to be treated and few other venues display such hospitality. It is also a landmark pub to watch the best live sporting action. Its particularly popular during the football and rugby matches. O’Reilly’s also oﬀer weekly theme nights (ask inside for details) and the bar also boasts a quaint outdoor terrace.

HooPman IrISH PuB

THe GraSSHoPPer

euro PuB

Leidseplein 4 Tel. 020-6381408 www.cafehoopman.nl

Oudebrugsteeg 16 Tel.: 020-6261259 www.grasshopper.nl

Dam Square 3-7, Unit V, Tel.: 020-4200563 www.amsterdam-dam.com

e Hoopman is situated at the corner of Leidseplein and has all the trimmings you would expect from a city centre Irish bar, as it is busy all day and all year round. You're never short of good company at e Hoopman and when you mix that with a wholesome selection of Irish beers and whiskeys to tickle the taste buds, a touch of Irish music to delight your ears and a food menu to warm the cockles of your heart, the end result is an excellent venue day or night. e bar also screens SKY Sports TV and the service is always good.

You can’t help but notice the huge Grasshopper building on Oudebrugsteeg, particularly at night when it’s green illuminated lights brighten the area. e Grasshopper venue offers three-in-one entertainment and is definitely worth a visit. On the first two floors, you will find their sports bar and Grand Cafe and on the third floor, you can find the Evita Steakhouse which offers some excellent South American steaks. In fact, you could say it’s four-in-one because the coffeeshop is located at basement level. All this under one roof, so there is absolutely no risk of getting bored here.

e Euro Pub can be found a few steps down from café Majestic, beside the famous Krasnapolsky Hotel and is the perfect place to get the party started. A Rocking sound system, exceptional service, an impressive list of cocktails and shooters and a constantly lively atmosphere ensure that its fun all the way in e Euro Pub. is really is an ideal place to warm up before you tackle the clubs and other nighttime delights the city has to oﬀer. It will also be a popular haunt for watching live sporting events. e bar also boasts a lovely outdoor terrace which oﬀers great views onto Dam Square.

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FEATURE CafeS & BarS

Café de kroon

Café eSCaPe ’

PlayerS Café

Rembrandtplein 17 Tel.: 020-6252011 www.dekroon.nl

Rembrandtplein 11 Tel.: 020-6221111 www.escape.nl

Kleine-Gartmanplantsoen 25 Tel.: 020-4204069 www.amsterdam-dam.com

No visit to Amsterdam is complete without visiting Café Restaurant De Kroon, one of the finest Grand Cafés in Amsterdam. Whether it’s for morning coﬀee, afternoon lunch, a graceful evening dinner or just drinks, this venue never disappoints. De Kroon transforms into a dancing venue on Friday and Saturday evening where resident dj’s play soulful house music. Lunch and dinner menus are impressive and as you would expect, the service is exceptional. With an excellent elevated view over Rembrandtplein, you can enjoy an atmosphere you will not forget very easily. Ran by the same people who own the famous Escape Club, no wonder it’s so good!

Top class. at’s the best way to describe Caﬀe Escape on Rembrandtplein. e interior, the atmosphere, the service, the food, the drinks – they all belong in the premier league of going-out establishments. Visitors can sip their beverage or enjoy their meal while taking in the views of vibrant Rembrandtplein. e food menu is very good with the chef ’s using only the freshest ingredients to create a mouth-watering ensemble of dishes. Summer is in the air, so guests can also enjoy the outdoor terrace which oﬀers great views onto Rembrandtplein. As you would expect, the service is also excellent.

Players Cafe oﬀers top class food and drinks in a superb venue close to the famous Leidseplein Square. e decor is extremely pleasing on the eye, the tunes are pleasing on the ears and the service is extremely friendly. Players opens from midday until 1.0am during the week and until 3am at weekends. An added perk is the quality service, as the staﬀ at Players go out of their way to make sure your every need is catered for. An added perk is that the venue boasts one of the most modern and funky lounge terraces in the city. Definitely worth a visit.

FEATuRE Nightlife

Famed throughout Europe and the world, Amsterdamâ&#x20AC;&#x2122;s nightlife scene will dazzle and delight you, provided you go to the right places. The Dutch capital has long held a status for being one of the most dynamic, entertaining and cosmopolitan world cities and whether it be winter, spring, summer or autumn, there is always a buzz around the place. The main going-out areas tend to be on or around Leidseplein, Rembrandtplein and Dam Square. In this section, we will ďŹ ll you in on some of the places which are worth a visit.

Amsterdam Nights S E E T h E c o Lo u R FEEL ThE vIbE

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FEATuRE Nightlife

St. JAmeS gAte iriSh Pub

mulligAN’S iriSh Pub

o’reilly’S iriSh Pub

Rembrandtplein 8-10 Tel.: 020-4226886 www.stjamesgate.nl

Amstel 100 Tel.: 020-6221330 www.mulligans.nl

Paleisstraat 103-105 Tel.: 020-6249498 www.oreillys.com

Named after the famous Dublin brewery where Guinness is brewed, St. James's Gate is a spacious venue, which prides itself on quality beverages, good food, an excellent atmosphere and most importantly, friendly service. e venue oﬀers culinary delights which are as good as you will find in any restaurant. Sky Sports television is available and other perks include a pool table, a full range of English newspapers and a smoking room. St. James Gate is widely regarded as having one of the best outdoor terraces in the city and oﬀers the perfect opportunity to eat and drink while watching on the vibrant Rembrandtplein.

hooPmAN iriSh Pub

the grASShoPPer

euro Pub

Leidseplein 4 Tel. 020-6381408 www.cafehoopman.nl

Oudebrugsteeg 16 Tel.: 020-6261259 www.grasshopper.nl

Dam Square 3-7, Unit V, Tel.: 020-4200563 www.amsterdam-dam.com

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FEATuRE Nightlife

club eScAPe

Air AmSterdAm

heiNekeN muSic hAll

Rembrandtplein 11. Tel.: 020-6221111 www.escape.nl

Amstelstraat 24 Tel.: 020-8200670 www.AIR.nl

ArenA Boulevard 590 Tel.: 0900-687424255 ww.heineken-music-hall.nl

Escape is a multi-spaced venue for a total clubbing experience. With special Club dinner arrangements you can enjoy a 4 course menu at Escape Caﬀé and get VIP access to Escape Club afterwards. Escape was founded in 1986, which means that this year is the 25th Anniversary! Since its formation,. Escape has been hugely popular with domestic and foreign visitors. Its cutting edge design and technical facilities as well as a tremendously good sound system form the ingredients for a wonderful clubbing experience. Escape hosts clubnights like Framebusters with lots of national and international talented DJ’s and entertainment. Be sure to check the website, because Club Escape always produce some memorable party & club nights during spring and they are renowned for their Queen’s Night and Queen’s Day parties.

One of Amsterdam's newest nightclubs with pure international allure. Rising from the ashes of the legendary club iT on the Amstelstraat in central Amsterdam, AIR's interior has been brought to life by the talented designer imagination of Dutchman Marcel Wanders. His lively design features a host of surprises and the theatrical, intimate result is a feast for the senses. Each area has its own style and feel which lends an extra dimension to exploring the club. AIR haven't missed a trick, the spacious entrance hall is equipped with electronic lockers, while the five bars, two smoking areas and three blocks of toilets are all individually designed and styled.

Heineken Music Hall is a tailor-made venue for music. It has earned something of a reputation for delivering well organised, well lit experiences with an astonishing sound. With a capacity of around 6.000 persons, it has hosted concerts for well known names like Beyonce, Radiohead, Keane and Pink. As a visitor you can really appreciate the well planned approach, leading to lesser queuing, quicker bag- and body search, easier access to bathrooms and bar, and free internet stations on the second floor. Concert agenda and online booking of tickets can be found on their website. Please check concert agenda at www.heineken-music-hall.nl.

club Jv

cAfé bubbleS

feeSt vAN JooP

Reguliersdwarsstraat 108-114, Tel: 020-6272710 www.jantjesverjaardag.nl

Lange Leidsedwarsstraat 90-92 www.cafebubbels.nl

Lange Leidsedwarsstraat 39 www.hetfeestvanjoop.nl

At Club JV, every night is a party night. It's one of the biggest of the many party bars in the area and can be found on one of the corners of Rembrandt Square. At weekends, Club JV comes to life and keep an eye out for their special theme nights and after parties, which are always electrifying and entertaining. To find out exactly what party tickles your fancy, it is worth checking the exterior of the building as they always advertise their upcoming events there. Don’t be surprised if the staﬀ also get in on the party-act and also don’t be surprised to see an array of Dutch beauties frequenting the place..

One of the busiest and most entertaining disco/party bars in the city, the atmosphere is always hot inside Café Bubbels, whether it be on a Monday or a Saturday night. e venue consists of a spacious dance floor, two bars and a smoking area and the tunes are made up of a mixture of the new and old. e bar staﬀ are extremely friendly and visitors are often the recipients of free shots. It’s very popular among students, but the door policy can be quite strict, so make sure you are well behaved and polite to the doormen. Entrance is free, but s small tip to the doorman on the way out could ensure further visits.

Located on the Lange Leidsedwarsstraat just around the corner from the vibrant Leidseplein, Feest van Joop has been a household name in the Amsterdam nightlife scene for the last twenty years. Every ursday, Friday and Saturday night from 10 pm, their friendly and experienced bartenders invite you into the unique atmosphere of Amsterdam clubbing as it should be. So if you want to experience a real Dutch night out, make your way to the Feest van Joop!

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FEATuRE Nightlife

club hartje

lively & exciting

lub Hartje has always been hugely popular with domestic visitors. Now it’s time for them to welcome and entertain Amsterdam’s foreign visitors. Located close to the famous Leidseplein on Korte Leidsedwarsstraat, Club Hartje has been gaining rave reviews in recent times and it is certainly one of the inplaces to go for a fun night out on the town. e club has gained a reputation for being one of the liveliest and most entertaining in the city. e venue boasts a VIP area, and bodyshots are a regular feature at this highly entertaining venue with excellent dancing facilities. You can expect to hear everything from 90s, R&B, Dance, House and Top 40. Club Hartje is also the perfect setting for birthday parties, bachelor and hen nights or genuine nights of fun. It is also a wallet-friendly venue. Ask the girls behind the bar, for their specials. Entry is free every night from Wednesday till Saturday. Opening hours are from 22.00 till 03.00; and until 04.00 at weekends. Follow them on Facebook: Hartje leidseplein Amsterdam

korte leidsedwarsstraat 64-66 www.clubhartje.com

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FEATuRE Nightlife

club Prime

the SugAr fActory ’

club uP

Rembrandtplein 22 www.clubprime.nl

Lijnbaansgracht 238 Tel.: 020-6270008 www.sugarfactory.nl

Korte Leidsedwarsstraat 26 Tel.: 020-6236985 www.clubup.nl

One of the city’s newest clubs and definitely one of the best. e tunes are rocking, the atmosphere is vibrant and the service is excellent at Club Prime no matter what day of the week it is. e club boasts a spacious dance floor and also a spacious smoking area. Another perk is the VIP Area which oﬀers a great view onto the dance floor and oﬀers guests the chance to sip champagne in more privacy. Keep an eye out for the parties and after-parties they will organise during the summer season, because a Prime party is always a memorable partyCheck out their website at: www.clubprime.nl for more info.

Formerly the Amuse eater, the new night theatre, e Sugar Factory opened its doors in the spring of last year and since then it has been gaining rave reviews. Located directly opposite the entrance to the Melkweg, the venue is open from 9pm to 4am on ursdays and Sundays and from 9pm until 5am on Fridays and Saturdays. Besides dance nights, the Sugar Factory oﬀers a stage for theatre, art and performances, so there is a little bit of everything for everybody. e interior is excellent, the comfort value is high and the sound stytem is top notch.

Located close to the famous Leidseplein on Korte Leidsedwarsstraat, Club Up is a stage for young talent hosted in the swanky art club De Kring, which usually only admits members. However, every ursday, Friday and Saturday, the club is open to everyone who's interested in eccentric, wacky, free-spirited parties with a decidedly artistic edge. Club Up regularly throws after parties during certain festivals and initiatives such as the Fringe festival and the Amsterdam Dance Event…these parties are memorable to say the least! Details of all upcoming events can be viewed via their comprehensive website.

featUre COFFESHOPS

Coffeeshops Stone’S Café Warmoesstraat 91. Tel.: 020-6241406

An extremely popular venue among English speaking tourists and it’s easy to understand why as Stone’s Café is a coﬀeeshop where you will never get bored. e spacious venue is located in the heart of the famous Warmoesstraat in the Red Light District

and among other things, boasts an extensive menu and very reasonable prices. Other attractions inside the shop include two pool tables. ey also serve some excellent pub grub and it’s a great place to go for your typical English breakfast. Further up the Warmoesstraat road, you will find a second Stone’s Café, which is equally enjoyable and it is the place to buy your smoking materials and if you want, you can take them back to the more spacious shop at Warmoesstraat 91. a b r axaS Jonge Roelensteeg 12-14 & Spuistraat 51 Tel.: 020-6255763 Abraxas has long been regarded as one of Amsterdam's finest coffeeshops and the praise is well justified. e shop on Jonge Roelensteeg offers a varied and quality menu as well as other goodies. Abraxas recently added another feather to their cap when they introduced Abraxas Too, an all new coffeeshop which can be found at Spuistraat 51 (close to Dam Square) and looks certain to cause excitement thanks to

its beauty, comfort and intrigue. As with the shop on Jonge Roelensteeg, the staﬀ are professional and will give the necessary advice for clients. ey are also very friendly.

featUre COFFESHOPS

The Rookies

Friendliness, Experience & Relaxation ! Korte Leidsedwarsstraat 145 Tel: +31 20 6390978 www.rookies.nl

ver the years, many Amsterdam coffeeshops seemed to lose their way and lose their purpose, as owners sought ways to be more commercial and more profitable. ankfully, there are some venues which still maintain the true Amsterdam coffeeshop values and one example is ‘e Rookies’ which can be found close to Leidseplein on Korte Leidsedwarsstraat Street. Don’t let the name fool you, because this place has been around for almost two decades and the staff are among the most knowledgeable and experienced you will find. e coffeeshop got its name because back then in 1992, the owners were among the youngest in the coffeeshop trade. In our opinion, the thing that separates e Rookies from most others are the chill and relaxation factors. Not many coffeeshops offer the friendly service, relaxed atmosphere that you will find in the Rookies. Furthermore, it has a much more open feel than most narrow, cramped coffeeshops that you find in Amsterdam and it boasts one of the city’s largest smoking areas with seating for more than 70 people. e products at Rookies are also top of the range and only the best weed and hash is sold here. ey are also renowned for their space cakes and also offer bongs and other smoking equipment. e tunes are also worth mentioning, as their choice of music enhances the atmosphere. In summing up, this truly is one of the ultimate coffeeshop experiences in Amsterdam. Experienced and amateur smokers; tourists and locals – everyone is welcome at e Rookies.

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featUre COFFESHOPS

Cannabis Sativa L., Green Gold or the Devil's Harvest?

msterdam is famous and notorious all over the world for its Red Light District and its tolerant soft drugs policy. Among foreigners (and Dutch) there are many misconceptions about soft drugs, more specifically about Cannabis Sativa L. It has been called everything from ‘green gold’ to ‘the Devil’s Harvest’, but what is Cannabis Sativa L. exactly? C a n na b i S o r H e m p ? ‘Cannabis’ is the name given to the plant itself. ‘Sativa’ simply means ‘sown’, and is used to indicate the common or cultivated form of a plant. e ‘L.’ refers to Carolus Linneaeus, the Swedish botanist who first gave this common yet celebrated herb its scientific classification in 1753. Since then, two more main types of cannabis have been identified: Cannabis Indica was classified in 1785 and Cannabis Ruderalis in 1924. From huge fibre-producing industrial hemp plants to the most potent of medicinal strains, the entire spectrum may be accurately referred to as ‘cannabis’, or even ‘hemp’, as all types are of the same species. Commonly, the term ‘hemp’ is used when referring to the industrial crop, and ‘cannabis’ to mean the medicinal and recreational varieties with a high cannabinoid content. primal HigH teCH Commodity e fibres of the hemp plant are among the longest and strongest in the plant kingdom. It was through the cultivation of hemp that humans progressed from wearing animal skins and hides to garments of woven cloth. It was the second most used material in shipbuilding after wood. From before the time of the Phoenicians (pre 5th Century BCE) right up until the late 19th Century, all long sea voyages relied on sails, ropes and rigging made from hemp. Presently the fibres of the hemp plant, the oil and the wooden core are used as multifunctional and ecological alternatives to conventional materials. Companies such as Adidas and Louis Vuitton use woven hemp fibres in shoes and clothing, while the oil extracted from hempseed is be used for nutritional (omega 3) and industrial purposes (cosmetics, fuel). Hempcrete (hemp wood, lime, loam) has been

rediscovered as a construction material, replacing concrete. Hemp plastics are the materials of the future: lightweight, durable, biodegradable and a potential replacement for many petrochemical plastics. Luxury car manufacturers are already applying hemp composite in car doors, dashboards and bodyworks. U n i verSal SoUrCe of i n S p iration In early human culture the feelings and effects imparted by cannabis use were intertwined with early religious beliefs and 'communion with the gods'. As cultures have become more sophisticated the transcendental effects of cannabis have come to be appreciated by many artists, writers, and musicians. It became a source of inspiration and creativity for virtually the same reasons that it is valued as a sacrament. References to cannabis in art, literature and music naturally sparked interest among their audiences and contributed to another popular new form of usage - for recreation and relaxation. Amsterdam - Cannabis Capital of the world In the 1960s and 1970s, Amsterdam became the cultural magnet of Europe, the magical centre. A policy of tolerance towards the use of cannabis attracted hippies and others rebelling against societies’ rules. e first coffeeshop (Mellow Yellow), where cannabis could be bought and consumed, was opened in the early 1970s. Others followed quickly and Amsterdam soon obtained a new tourist attraction. A young Rotterdam entrepeneur, Ben Dronkers spotted the high potential of cannabis and started collecting seeds from all over Central Asia, South East Asia and the Subcontinent. With these as an important building block, he began Spring 2014

breeding his own hybrids cannabis strains. In the early Eighties, an influx of new strains from the USA provided additional gene-stock from which to create more exceptional hybrids, such as the infamous Skunk#1®. In 1985, Ben Dronkers established the first cannabis seed bank in Europe (Sensi Seeds) and opened the Hash Marihuana & Hemp Museum. During the 1990s and into 2010, the Dutch cannabis industry flourished. Besides coffeeshops, the Netherlands - and Amsterdam in particular - became a haven for additional cannabis-related industries, such as growshops and wholesalers. Late 2010 though, things started to change. While other countries such as Spain were working towards decriminalisation, Dutch politicians started to discuss the introduction of repressive new cannabis laws, eroding Holland’s famous tolerance policy. As the legacy of the late right wing government, a preliminary law was put in place in southern Dutch provinces, prohibiting foreigners from buying cannabis in coffeeshops. e law is intended to be put into effect in the rest of the Netherlands by the 1st of January 2013. Hopefully, the upcoming September elections will bring reason, justice and humanity back into Dutch politics in order for the Dutch and all foreign guests alike to enjoy Amsterdam and the Netherlands in all its glory and freedom. http://hashmuseum.com (oldest Hash Marihuana & Hemp Museum in the world) http://sensiseeds.com (oldest European Cannabis Seeds Bank) http://hempflax.com (largest Dutch industrial Hemp producer) http://www.ipetitions.com/petition/save_th e_dam/ (tourist petition against the upcoming cannabis law).

featUre COFFESHOPS

The Magic Mushroom Gallery

As you peruse around Amsterdam, you will no doubt notice the large number of smart shops the city has to offer. Some are small and a little bit dingy, while the service in some of the others leaves much to be desired, but e Magic Mushroom Gallery's on Spuistraat and Singel answer every call and are always worth a visit. But what are 'smart drugs', you may be asking yourself, so we'll attempt a short explanation. Most mind altering substances are classified as either 'soft' or hard 'drugs', but there is also a third group of so called 'smart drugs', which fall into neither of those two categories. Smart drugs are completely legal and consist of herbs and natural ingredients. When taken, they are said to increase energy levels, aid relaxation or enhance sexual performance, depending on which one you choose. Smart drugs shops have sprang up all around the world to satisfy this market, but as with almost everything else, Amsterdam has a slightly different twist to many other countries, in that the city is also permitted to sell hallucinogenic mushrooms / truffles. e Magic Mushroom Gallery on Spuistraat is the perfect place to begin your quest for mind expansion. e space is bigger than it's competitors, allowing customers to explore and learn in a comfortable and pleasant atmosphere. ey also own another smaller, but equally interesting store at the Flower Market (Singel 524) and one of the big advantages for potential customers is that they supply a wholesale service.

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Magic Mushrooms / Magic Truffles are available in eight different varieties which include: Psylocibe Mexicana, Psylocibe Atlantis, Philosopher Stones, Dolphins and Space Shuttles. An oral and written explanation of the effects of each kind accompanies every purchase and the polite and helpful staff will go out of their way to make sure you choose the one that best suits your needs. A large variety of herbal XTC's can also be found in the store, the most popular being 'Flower Power', which increases energy and results in a happy feeling. Changing exhibits from Amsterdam's up and coming artists can also be viewed inside the gallery and many of these budding Van Gogh's often created their works under the influence of mushrooms. All in all, the venue is definitely worth a visit, whether you try the products or not. Admission is free and so is the tea. Both shops are open 7 days a week from 10.00 till 22.00. eir products can also be purchased online by visiting www. Magicmushroom.com. GETTING THERE: e bigger of the two stores is located at Spuistraat 249. If you walk behind the Magna Plaza Shopping Centre and take the first left, you will eventually meet the Magic Mushroom Gallery. e smaller shop can be found at Singel 524, the same street as the floating Flower Market. Tel: 020-4275765 (Spuistraat) or 020: 4227845 (Singel).

FeaTuRe NighTLife

The Red Light District e most famous X-rated venue on the planet. Even the Pope is aware of what goes on at this place. Located in the area known as 'Wallen', it dates back to the 13th century, making it one of the oldest parts of the city, but many things have changed recently as the Government undertakes major reforms. Prostitution has always been rife in the Red Light District, but it wasn't until the 18th century that the window ladies appeared. At that time, Amsterdam's port was extremely busy and sailors would walk to the area seeking intoxication and the ladies of the night. Much has

changed since then and contrary to many reports, it isn't as sleazy or unsafe as most people imagine. A string of canals bisect the main thoroughfares of the district, which are linked to several narrow alleyways. e area is quite busy during the day, and when darkness falls, the atmosphere becomes vibrant and busy. e district has just about everything a sex haven requires. Live sex shows, peep shows, sexual theme bars, sex shops, pornographic video booths, fetish parlours, lap dancing clubs, a sex museum and of course the infamous girls behind the windows.

The Red LighT Ladies e majority of the Red Light Ladies are extremely beautiful and hail from all corners of the world. ey oﬀer oral sex and sexual intercourse for an average price of 50 Euro. All the prostitutes are legal and most undergo regular health checks. e girls pay between 100 and 150 Euro for daily rent of the window. In e Red Light District, it's true to say that the world's oldest profession has undergone major modernization work. However, certain rules must be adhered to and its worth taking a look at our 'Better Safe an Sorry' article below. The Casa Rosso expeRienCe eatre Casa Rosso is one of the many erotic establishments in the Red Light area which is managed by the Janot Entertainment Group. Casa Rosso is the world renowned live-sex theater which was instrumental in the modernization of the Red Light District. e main theatre is situated near the center of O.Z. Achterburgwal (the main canal of the Red Light District). B a na na B a R If you like your drinks to be poured by a group of topless barmaids, then a visit to Banana Bar could be for you. For an additional fee of around 50 Euro, the same waitresses will perform a series of sexy acts. p R i vaT e C Lu B s If you fancy something a little bit more upmarket and intimate than the Window

Ladies, you could visit one of Amsterdam’s many private clubs (sex clubs). Most clubs are quite extravagant and include excellent bar facilities. We recommend Club LV (020-6636662) on Middenweg 144. e s C oRT agenCies Most of the time, picking an escort in Amsterdam is a bit of a lucky dip, but there are some companies which provide what they say they will. Veronica’s Secret (0031-6-15258383), Secret Pleasure (0031-20-6366145), Heaven escort (0031-6-25102103), 90 Minutes Escort (0031-20-6370738) are recommended. Massage companies have also become extremely popular in recent times and one of the best is Massage Service Amsterdam (0031-6-27274383). Spring 2014

IMPORTANT!!! Did you know that from February 2008, all Amsterdam-based escort agencies are required to be licensed? is is one of many measures that the city council has taken to fight human traﬃcking and improve the working conditions for prostitutes. All agencies must for example have a health & safety plan for their workers and a solid financial base. Be sure to check if the company that you use is licensed and be aware that by doing business with an unlicensed agency, you might be maintaining abuse. Moreover, under the new law you are actionable.

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Coster Diamonds | Paulus Potterstraat 2-6 | 1071 CZ Amsterdam Tel. +31 (0) 20 305 5555 | info@costerdiamonds.com | www.costerdiamonds.com Opening hours: 09.00 AM - 17:00 PM, 7 days a week