Mid-term Direction AIESEC in Colombia
Why a mid-term direction? To ensure the alignment of the next four generations of leaders of AIESEC in Colombia and guarantee the growth and development of the organization by having a common goal through the time.
How did we develop it? We used the U-process as “social technology� for effecting the transformation of our reality. First of all, by sensing our current reality, then, visualizing and planning our future state and finally, we begin enacting our new system.
What we did? Goals
Frame work
Midterm direction
Strategic Map
Roadmap
ORGANIZATIONAL GOALS
ORGANIZATIONAL GOALS Global Programmes GCDP
GIP
EP
TN
EP
TN
TOTAL
2011
455
219
204
111
989
2012
750
650
300
200
1900
2013
1120
800
480
340
2740
2014
1800
1300
720
490
4310
2015
2500
1600
1100
700
5900
ORGANIZATIONAL GOALS Team Programmes 2011 2012 2013 2014 2015
TMP 3959 5130 6620 8990 12300
TLP 1329 1700 2200 2990 4100
TOTAL 5288 6830 8820 11980 16400
ORGANIZATIONAL GOALS Entities Entities 2011 19 2012
28
2013 2014 2015
33 34 34
New Territories Cauca, Tuluá Libertadores (Bogotá), Central (Bogotá), Cali, Pasto, Tunja, Montería, Sincelejo, Armenia, Villavicencio Neiva, Yopal, Guajira, Cúcuta, Bogotá Medellín
Organizational Goals 2015 OGIP IGCDP OGCDP
Total TOTAL Entities GP XP
TMP
TLP
IGIP
2011 3959
1329
111
204
219
455
989
6277
19
2012 5130
1700
200
300
650
750
1900 8730
28
2013 6620
2200
340
480
800
1120
2740 11560
33
2014 8990
2990
490
720
1300
1800
4310 16290
34
2015 12300 4100
700
1100
1600
2500
5900 22300
34
ROADMAP
National Focus Areas Leadership Development
Administrative Strengthening
Strategic Marketing
External Connection
Leadership Development Power moves
• Focus on the correct and real implementation of the LDP. • Increase learning partners to develop better and professional recruitment. • Professional recruitment through the implementation of high quality talent planning and selection process, standardization at national level. • We develop our leaders by giving them the right tools and preparation to become high performance entrepreneurs. • Regional and national conferences are ready to receive more delegates
Administrative Strengthening Power moves
• Capitalization of infrastructure as a means to facilitate operations. • Local and national mid-term planning implementation and alignment. • Establishment of long-term thinking culture since the top management until the basis of the organization. • Professional planning & review due to BOA participation, academical knowledge and external advisory in the processes. • Culture of information management at local and national level to support analysis through truthful data and gather experience.
Strategic Marketing
Power moves
• Deep analysis of processes to improve quality in every experience deliver to our customers. • Research & Development focus to find out new opportunities in the market and improve internal processes. • Create service culture in the organization by promoting strong education and training spaces in that matter. • Build different tracking tools and loyalty strategies to implement a high quality service to our customers • Innovation in service drives us closer to our customers so we develop new products focus on their needs. • Development of GIP Projects to increase impact.
External Connection
Power moves • • • • • • •
Our members know the mission and product of AIESEC so they are spokesmen of the organization. Our Alumni network is constantly supporting the strengthening of our relations with the external sector. We are having appearances in different media channels that positions us in the market. Because of our excellent delivery and management accounts, our allies are looking to increase the AIESEC products they have. Through the Showcasing Impact we have a cover letter of excellence with our stakeholders Participation in different events and Conferences as important guest. Positioning through diverse major media channel. Our impact is starting to. be recognized across sectors.
Create leaders as pillars in society
Roadmap
Excellent Talent Management
Excellent governance & accountability
Correct information to governate
Generate high quality leadership
Managing information to ensure continuity and professionalism
Our certified local and national trainers are recognized as highquality facilitators
Implementation of IT Tools to plan and make constant review in an easy way
Our leaders are financially and socially sustainable. Regional and national conferences are ready to receive more delegates Professional recruitment and talent development
Focus on the correct and real implementation of the LDP. Increase learning partners to develop better and professional recruitment. Professional recruitment through the implementation of high quality talent planning and selection process, standardization at national level.
We develop our leaders by giving them the right tools and preparation to become high performance entrepreneurs
Capitalization of infrastructure as a mean to facilitate operations Solid structure of IM to make the appropriate analysis and improve organizational performance.
Structured planning & review management
Local and national mid-term planning implementation and alignment. Establishment of long-term thinking culture since the top management until the basis of the organization. Professional planning & review due to BOA participation, academical knowledge and external advisory in the processes. Culture of information management at local and national level to support analysis through truthful data.
Expanding our borders
Positioning & Capitalization of the market
New ways of delivering impact
Growing impact through new alliances
Professional service and marketing
AIESEC Brand known in the market
LCD Strategy working and becoming more professional
Through the Showcasing Impact we have a cover letter of excellence with our stakeholders Development of GIP Participation in different events Projects to increase and Conferences as important impact guest. AIESEC not only as delegate Innovation in service drives us but as expositor closer to our customers so we Positioning through diverse major develop new products focus on media channel. Our impact is starting their needs to be recognized across sectors
New ways of being relevant
Better and bigger alliances
Research & Development focus to find out new opportunities in the market and improve internal processes Deep analysis of processes to improve quality in every experience deliver to our customers Create service culture in the organization by promoting strong education and training spaces in that matter.
Because of our excellent delivery and management accounts, our allies are looking to increase the AIESEC products they have. We are having appearances in different media channels that positions us in the market.
Build different tracking tools and loyalty strategies to implement a high quality service to our customers
Our Alumni network is constantly supporting the strengthening of our relations with the external sector Our members know the mission and product of AIESEC so they are spokesmen of the organization everywhere they are.
STRATEGY MAP
The Balanced Scorecard Strategic planning and management system that is used extensively in business, industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.
Why does AIESEC need a BSC? Translation
Management
Learning
• Vision X Tangible measurements • Strategy X Operations
• Planning • Tracking • Reporting • Constant organizational feedback • Revision
Business Logic of AIESEC Our new understanding… AIESEC 2015
CUSTOMERS
SUSTAINABILITY
• Our infrastructure and members build the capacity needed to execute our internal processes
• The excellence of our processes enable the organization to run its operations to fulfill the needs of our customers ensuring the financial sustainability of AIESEC.
INTERNAL PROCESSES
• By providing engagement, leadership experiences, and international exchanges, we engage and develop every young person in the world
LEARNING & CAPACITY
• The new business logic drives the operations and strategy of the organization towards the AIESEC 2015
AIESEC in Colombia Strategy
Organizational Goals 5900
Exchanges realized
12300
Team Members
4100 34
Team Leaders Entities & Territories
Where the AIESEC’s Strategy Map comes from? The AIESEC Experience
AIESEC 2015 BHAG The AIESEC Way
INTERNAL PROCESSES
INCREASING GLOBAL PROGRAMME XPS
INCREASING TALENT DEVELOPMENT EXPERIENCES
OPPORTUNITIES RELATIONS WITH ENABLERS & SUPPORTERS
OPPORTUNITIES FOR MEMBERS
GROWTH AND EXPANSION
ENGAGEMENT WITH AIESEC
MARKET KNOWLEDGE
PROVIDING HIGH QUALITY AIESEC XPS
SUSTAINABILITY
CUSTOMERS
THE WAY WE DO IT
ENGAGE AND DEVELOP EVERY YOUNG PERSON IN THE WORLD
FINANCIAL HEALTH & SUSTAINABILITY
SERVICE ORIENTATION
ADMINISTRATIVE STRENGTHENING
LEARNING & CAPACITY
MEMBERSHI P
RECRUITMENT
MANAGING TALENT
TALENT DEVELOPMENT
FRAMEWORK 2015
In order to achieve AIESEC 2015, we have defined a particular framework based on defined behaviors, actions and characteristics that the organization and its members need to adopt to guarantee the accomplishment of our vision.
Behaviors Usually, behaviors are difficult to acquire. They represent a change of mindset and a deeply understanding of the relevance of our conducts to produce impact. In that order, four principal behaviors are needed to make AIESEC 2015 happen in AIESEC in Colombia! Simply active: It's about being a proactive learner, seek out information, use the new system and deeply experience the programs. Simply balanced: It's about being able to balance your own experience while at the same time contributing to organizational goals and being responsible for people in other programs. Simply smart: Is finding simple steps to bring in big results and working together with different stakeholders. Simply impactful: Is going beyond the numbers, showcasing the impact and having the mindset to make a positive difference.
Actions When behaviors are internalized, new actions will be performed. These, reflect our way of thinking and our new mindset. • • • • •
Understanding the impact our actions have in the future Delivering impactful experiences Add quality to everything we do Expand our borders Forming a collaborative network
Characteristics There are two important aspects to focus when we talk about AIESEC 2015. We need to implement them and ensure our members represent this concepts within their actions.
Professionalism: The level of excellence or competence that is expected from an AIESECer.
Innovation: Research, development and testing new programs and initiatives to improve internal processes and capitalize external opportunities.