Twitter for Real Estate Twits by Daniel Cannon

TWITIMONIALS -

What smart twits are saying about Twitter?

Twitter for Real Estate Twits By Nicole Nicolay “@nik_nik”

Contents FORWARD ..................................................................................................................................................... 7 By Chris Brogan “@ChrisBrogan”.............................................................................................................. 7 INTRODUCTION ............................................................................................................................................. 8 By Laura Fitton “@pistachio” .................................................................................................................... 8 CHAPTER 1: What is Twitter? ........................................................................................................................ 9 Example Tweets: ....................................................................................................................................... 9 CHAPTER 2: Who goes there? Stats and info about WHO is using Twitter. ............................................... 11 Twitter Growth........................................................................................................................................ 11 Twitter User Info & Demographics ......................................................................................................... 12 Friend & Follower Stats........................................................................................................................... 13 Twitter Tools & Activity........................................................................................................................... 15 CHAPTER 3: Why should I use Twitter? ...................................................................................................... 17 For Business ............................................................................................................................................ 17 For Pleasure ............................................................................................................................................ 17 CHAPTER 4: Setting Up Your Twitter Account ............................................................................................ 18 Branding Your Twitter Profile ................................................................................................................. 18 Choosing an avatar ............................................................................................................................ 18 Customizing Your Twitter Background.............................................................................................. 19 Semi-Custom Templates ................................................................................................................... 21 CHAPTER 5: Twitter Terms – Get to know the twerminology! ................................................................... 22 CHAPTER 6: Tweet What?! How & What to Tweet .................................................................................... 23 TWEETS, REPLIES, RETWEETS, & DIRECT MESSAGES .............................................................................. 23 Let’s Tweet Already!.......................................................................................................................... 24 CHAPTER 7: Twitiquette, Rules of Engagement .......................................................................................... 26 DO ........................................................................................................................................................... 26 DON’T ...................................................................................................................................................... 27 CHAPTER 8: Twitter Tools ........................................................................................................................... 27 Desktop Applications .............................................................................................................................. 28 Mobile Applications ................................................................................................................................ 28 Media-Sharing Applications .................................................................................................................... 28 Other Helpful Web Apps ......................................................................................................................... 29 CHAPTER 9: Growing Your Twitter Network ............................................................................................... 30 4

Using search strategies to build relationships ........................................................................................ 30 Import Addresses/ “Find People” Tab............................................................................................... 30 Twitter Search ................................................................................................................................... 30 Mr. Tweet .......................................................................................................................................... 31 Hashtags ............................................................................................................................................ 31 Finding Your Tweighbors on Twitter ....................................................................................................... 31 Local Search Strategies...................................................................................................................... 32 Farming Twitter ................................................................................................................................. 34 Stand Out & Get Followed! ..................................................................................................................... 37 The Welcome Message ..................................................................................................................... 37 Landing Page ..................................................................................................................................... 37 Getting Creative ................................................................................................................................ 37 Upgrade ............................................................................................................................................. 38 CHAPTER 10: Becoming the Trusted Advisor & Creating a Tweet Plan ...................................................... 39 Becoming the Trusted Advisor ................................................................................................................ 39 LISTENING ............................................................................................................................................... 39 RESPONDING ........................................................................................................................................... 39 BROADCASTING ...................................................................................................................................... 39 Creating the Tweet Plan.......................................................................................................................... 39 Step 1- Start a Tweet Topic List.............................................................................................................. 40 Step 2- Identify Your Resources .............................................................................................................. 40 Step 3: Schedule Your Drip Tweets ......................................................................................................... 41 Supplement with Spontaneous Tweets .................................................................................................. 44 EXAMPLE TWEET PLAN (created for @RENonna)................................................................................... 45 CHAPTER 11: Monitoring what twits are tweeting about YOU! ................................................................. 47 CHAPTER 12: Tweet It Forward! ................................................................................................................. 49 Chapter 13: Widgets, Plugins, & Add-ons, Oh My! ..................................................................................... 50 Chapter 14: Twitter Success Stories............................................................................................................ 51 @MaryPopeHandy ...................................................................................................................................... 51 @Realtor Ted .......................................................................................................................................... 52 @MonikaMcg.......................................................................................................................................... 52 @JoeSpake .............................................................................................................................................. 53 @Mary_R_Roberts.................................................................................................................................. 53 5

Twitter Statistical Sources........................................................................................................................... 53 Other Helpful Resources ............................................................................................................................. 53 About @nik_nik .......................................................................................................................................... 54

FORWARD By Chris Brogan â&#x20AC;&#x153;@ChrisBroganâ&#x20AC;?

Real Estate is a human business. You don't need me to tell you that. What you might want to hear from me is that the online tools of the trade have shifted dramatically in the last few years, and while you were out selling, the way people interact on the Web went and changed on you. The good news is, the tools have become very human, and you now have a chance to connect with people in much more meaningful ways. The bad news is, if you jump into this new space with these new communities full of potential prospects and you do it poorly, you'll probably find yourself locked in an eternal penalty box for those communities. The best news? Nicole's gone and done a lot of the heavy lifting for you. One of the new tools in your deck is Twitter. Nicole (who goes by @nik_nik on Twitter) is not only a bright and respected voice in this new community. She's also in the business of explaining things in a way that real estate professionals will understand, because she's from your world *and* she's from Twitter. Dig in. You've got things to do, and Nicole's put in all the hard effort for you. All you have to do now is learn, adapt, and execute. Get to work. Chris Brogan @ChrisBrogan

-- Chris Brogan is President of New Marketing Labs . He blogs at [chrisbrogan.com], an Advertising Age Power150 top 10 blog, and one of the top 100 blogs in the world, according to Technorati. He's funnier in person.

INTRODUCTION By Laura Fitton “@pistachio”

Twitter is fast emerging as a deceptively powerful business tool -- especially for professions like Real Estate where you live and die by your network, and word of mouth means everything. You'll find that Twitter can be a convenient, ambient, mobile way to get things done, extend your personal brand and help opportunity find you. It has unexpected applications and benefits in making your website easier to find, keeping information fresh and constantly updated, and even planning and promoting physical events on the fly (Open Houses, anyone?). Twitter is a great way to become known, build your network and find answers to everyday, real-world business problems -- FAST. Hundreds (if not thousands) of Realtors are already taking advantage of this powerful -- and free -- new tool. Give it a try! Warmly, @Pistachio

-- Laura Fitton is Principle of Pistachio Consulting. She covers the business use of microsharing on her Touchbase Blog. Her work is featured in 5 recently published books, including Seth Godin’s “Tribes” and Paul Gillin’s “Secrets of Social Media Marketing”. Laura is currently writing “Twitter for Dummies”, due out in July 2009.

CHAPTER 1: What is Twitter?

Twitter is online social network that integrates text messaging and blogging, commonly referred to as micro-blogging or micro-sharing. Twitter invites users to create a profile and share "What you are doing?" in 140 characters or less. The updates you twitter are referred to as tweets. When it comes to your real estate business, Twitter can help you build relationships with clients, share relevant information with your network, find leads in your market area, engage with colleagues, and learn from industry leaders. Your tweets can include text and links to media (video, blogs, podcasts, music, pictures, etc.). Here are some example tweets:

Example Tweets:

@nik_nik’s chapter 1 summary: Twitter is more than just your run of the mill text messaging service. It’s a powerful broadcasting tool and conversation starter. Tweet your real estate blog posts and share other Web content from Facebook, Flickr, etc. Connect with colleagues and industry leaders to get real time information about RE trends, tools, and solutions for your business. Find, follow and create dialogue with local people in your market area. Be your authentic self, get creative from time to time, and help others. The result: you’ll meet some amazing people and will build relationships that may one day turn into leads.

CHAPTER 2: Who goes there?

Stats and info about WHO is using Twitter. 11.5 million Twitter accounts were analyzed by Sysomos.com - June 2009.

Twitter Growth ď&#x201A;§ ď&#x201A;§

72.5% of all users joining during the first five months. New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009.

Twitter User Info & Demographics        

There are more women on Twitter (53%) than men (47%). 85.3% of all Twitter users post less than one update/day. 1.13% Twitter users update more than average of 10 times a day. 21% of users have never posted a Tweet. 31% of users have a bio on their profile. 33% of users have a detailed name on their profile. 22% of users provide a URL on their profile. 44% of users provide a location on their profile.

Friend & Follower Stats      

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92.4% follow less than 100 people. 97.8% of Twitter users follow less than 400 people. At the other end of the extreme, 0.94% of Twitter users follow more than 1,000 people. 93.6% of users have less than 100 followers. 1.35% of users have more 500 followers and only 0.68% of more than 1,000 followers. Until people have 150 followers, they follow about the same number of people. After that, this starts to break down. Twitter users who are follow 950 people, for example, are only followed by 531. Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people. Twitter users with a higher number of friends and followers tend to tweet more often.

Twitter Tools & Activity    

More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share. During the day, the most Twitter activity happens from 11 a.m. to 3 p.m. Tuesday is the most popular day for Twitter activity, accounting for 15.7% of total activity; followed by Wednesday (15.6%) and Friday (14.5%).

@nik_nik’s chapter 2 summary: Twitter experienced a huge growth spurt in March and April of 2009, thanks to celebrity endorsements by Oprah, Ashton Kutcher and other mainstream media 15

outlets. Prior to this, most Twitter users were educated professionals between the ages of 3550. However, the recent influx of new users are comprised mostly of young adults under the age of 25. Nevertheless, it's important to note that Twitter users over the age of 25 are often more thoughtful, engaging, authentic and goal oriented. Your goal as a real estate tweep should first and foremost be centered on connecting with your target audience (i.e. locals) and engaging with them in a non-salesly way. It's far better to be an active listener who learns about what his/her network needs in order to become a trusted advisor. One last tip: There is a direct correlation between the number of followers you have and the number of tweets you share daily. For example, someone who has 1,000 followers tweets approximately 6 times a day. When someone reaches 2,000 followers there tweet activity usually doubles to about 12 times a day. The more you tweet, the more followers you tend to acquire.

CHAPTER 3: Why should I use Twitter? For Business 1. Build relationships with transparency and trust 2. Drive traffic to your blog 3. Market your brand and your business 4. Share your expertise

For Pleasure 1. See a new side of your friends & colleagues 2. Share & learn from others with similar interests 3. Share pictures (of self and others, or random inspirations)

5. Answer questions/ ask questions

4. Share links (to helpful or fun blogs and resources)

6. Expose yourself to new ideas

5. Share local news and events

7. Conference connecter (stay connected, share info, get social)

6. Exchange great recipes

8. Seek out industry colleagues for assistance w/ special projects 9. Safety- Tweet unfamiliar meeting locations and/or while traveling

7. Tweet the wacky: (ex: running the Bay to Breakers) 8. Tweet while traveling: (ex: a 24 hour Vegas trip)

10. Better understand social media marketing

9. Makes you think about your life (What am I doing?)

11. Stay current with the latest news and industry trends

10. Converse & rally local interest groups

12. SEO….get found more often on search engines 13. Monitor for reputation management 14. Know your clients or teams status as updated 15. Plan meetings and other events

11. Play DJ via Blip.fm & dedicate music to other users 12. Get advice...for just about anything! 13. Vent...someone is always listening! 14. It's free! 15. It’s just plain fun!

@nik_nik’s chapter 3 summary: I use Twitter because it gives my online content legs, I enjoy learning and sharing, and I love chatting with interesting people. It’s important to consider your goals with Twitter before investing a great deal of time. It’s not going to tweet leads at you all day. But if you realize how important building a Web presence is for your brand and business, then you’ll be making sweet tweets in no time! 17

CHAPTER 4: Setting Up Your Twitter Account To create a FREE Twitter account, visit Twitter.com and click on the â&#x20AC;&#x153;Get Startedâ&#x20AC;? button. You will be prompted to create an account. Be sure to choose a username wisely. Go with your name, a smaller version of it, your company name, or appropriate nickname (ex: @ChadAJohnson, @Ines, @MattDollinger, @LesleyLambert). Or better yet, choose a username that is real estate or locally inspired like: @CreativeAgentVA, @MiamiBeach, @hometourjay, @kzbvintagehomes, @oceanviews, @thefrontsteps.

Branding Your Twitter Profile Infuse your Twitter Profile with the 3 P's: professionalism, personality, & passion! Choosing an avatar Your picture should match your style. If you are conservative, go with a professional business photo. If you have a passion or hobby like scuba-diving, choose a picture of yourself underwater. If your bright smile can light up a room, make sure you choose a picture that shows how YOU shine. Here is a random sample of eye-catching avatars to peruse.

To upload your avatar, click on “Settings” in the upper right corner of your Twitter Profile.

Choose “Picture” and then browse your computer to select your Twitter avatar. Customizing Your Twitter Background You can modify the colors and the background image of your Twitter profile by selecting the “Settings” tab in the upper right hand corner of your Twitter Profile and choosing “Design”.

Custom Branded Twitter Background You can upload a custom image from your computer like I have done above. Using Photoshop you can create just about any image you want and even add contact information (note: you cannot add links to your background). Once you upload your custom design you can then select complimentary colors for your text and layout. If you are willing to pay an expert to create your background try: TwitterPinch.com (you know, the guy who created my background & this ebook cover) or TwitterImage.com. Totally worth the $100-$150!

Here are a few of my favorite Twitter backgrounds

Semi-Custom Templates You donâ&#x20AC;&#x2122;t have to be a graphic designer to have a branded profile. There are also semi-custom solutions like Twitbacks.com, MyTweetSpace.com, and FreeTwitterDesigner.com that create numerous templates that you can download for free. This is a good interim solution if you are still warming up to Twitter. 21

HELPFUL NOTE: Different monitor sizes can affect how your custom image is viewed. It’s better to

go larger with your image as most people have larger monitors these days. If you go with a smaller image you can always fade it to blend with a complimentary color.

@nik_nik’s chapter 4 summary: Customizing your template should take place almost immediately after obtaining your account. After all, you want to make your offline personality translate into your online personality…starting with your profile and extending through you tweets! The profiles that stand out in a crowd have a background image that is unique. Local photos, business logos, and creative designs or patterns are a good place to start. The best Twitter Profiles also contain contact information in one form or another. Many will list phone numbers, email addresses, and Websites. Don’t overdo it though. If you have a lot of sites and Web content you’d like to share, consider creating one single landing site (ex: NicoleNicolay.com) that is a lifestream of all your most current content and info.

CHAPTER 5: Twitter Terms – Get to know the twerminology! 

DM- Direct message. Sending a private message by DM will not appear in the public timeline.

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FollowFriday or #FF- The sharing of favorite tweeple on Fridays.

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Hastag "# "- The symbol used to categorize your tweets into topics. (ex: #icsf, #rebcsf, #mto)

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Retweet(ing) or RT- Repeating someone else’s tweet you find interesting or valuable.

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Reply "@" Reply to a Twit by typing the @ symbol before their Twitter handle. (ex: @nik_nik).

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Shortened URLs- Tools used to turn long URLs into short trackable URLs.

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Tweet – Your 140 character post.

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Tweet It Forward “TIF”- Tweet to help, share or promote another unsuspecting Twit.

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Tweeple- Twitter users in general.

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TweetUp- When twits go offline and meet up in person. 22

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Trending Topics- The most mentioned terms on Twitter at that moment.

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Twit or Tweep (aka Twitterer)- Someone who tweets.

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Twitter- The social network itself, the entity, Twitter.com

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Twittering- The act of creating and publishing a tweet.

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Twitterstream- The Twitter timeline (friends or public).

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Twittosphere/Twitterverse- Community of Twits (Twitter members).

@nik_nik’s chapter 5 summary: Twitter terms are like tongue twisters! Just get to know these basic terms and you’ll sound like an experienced Twit or Tweep in no time!

CHAPTER 6: Tweet What?! How & What to Tweet TWEETS, REPLIES, RETWEETS, & DIRECT MESSAGES Before you start tweeting it’s a good idea to take a look at the twitter streams of others in order to familiarize yourself between the difference of tweets, replies, retweets, and direct messages. TWEET: A tweet is when you share something original. Your current status, sharing helpful resources, or announcing a new blog post are examples of Tweets. See below:

REPLY: Join the conversation started by another Twit. Answer his/her tweet with a reply. To properly reply to someone, place the “@” symbol before the twit’s username “@nik_nik”. See below:

RETWEET “RT”: A retweet is when you tweet another tweet from someone else. To retweet, copy and paste the tweet into the twitter field under “What are you doing” and type “RT” at the beginning. You can add your own comment if there is enough room too. See below:

DIRECT MESSAGE “DM”: Send a private message to a Twit. Continue conversations that start in the public stream by sending a direct message. This is private 2-way communication. Let’s Tweet Already! Alright, it’s time to get you tweeting? You tweet by answering Twitter’s question, “What are you doing”. You can answer in a number of ways…by sharing what you are actually doing, about to do, or planning to do. Still not sure, here are some ideas to get you tweeting: 

Text- Share what you are actually doing…that moment or about to do.

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Images- Share pictures you take or find interesting. Share open houses, brokers tours, thankful clients (w/permission), etc. Try Snaptweet, TwitPic, or I prefer the Gyazickr app (which also posts to Flickr) on my iPhone.

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Videos- Share your own videos or favorites from other networks like YouTube, Vimeo, Viddler, Seesmic, UStream, BubbleTweet, Tweetube, etc. Virtual tours, client testimonials, and even wacky birthday greetings can inspire your tweeple!

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Blog Post Updates- You can auto update your real estate blog posts to Twitter by installing the Twitter Updater Plugin on your blog. Or just share as you go.

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Witty Joke or Comment- If you come across a funny sign or just interesting thought, jot it down and share later on Twitter.

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Helpful Industry Resources- Scan your RSS reader and/or social bookmarking sites, or favorite industry blogs for helpful tips and advice or cool tools. Share links to them! Consider sharing market updates, neighborhood comparables, or other local info.

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Inspirational Quotes- Have a favorite author or poet, share an occasional quote…it’s even better when you can relate it to a current event.

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Announcements /Events- Share information about an event your company is hosting, holiday food drives, and/or other news. OR be the local expert sharing real estate tips for your market, as well as local event and business information. Check out TwtVite for creating local tweetups an sending an invite.

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Ask Questions- That pertain to business or personal. Try creating a poll especially for Twitter at Polldaddy or TwtPoll.

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Music- Check out Blip.fm to share your favorite tunes or make dedications. You can send your blip directly to Twitter.

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Coupons- Offer local twits a coupon for a free market analysis, or better yet, something fun and locally inspired like tickets to a local festival (ex: Wine & Cheese, Harvest, Pumpkin Patch, etc.) Bring your local community together…and they won’t forget you! Use TwtQpon to create your own exclusive offer!

@nik_nik’s chapter 6 summary: I’m a bit of an overachiever (or least I like to think I am) and I want to see you succeed at using Twitter appropriately. It’s always important to keep in mind that you should be yourself, first and foremost when tweeting. Never hit people over the head by tweeting about your business all day. Shameless self promotion and advertising are the two fastest ways to get yourself unfollowed and known as a “spammer”. Instead, share helpful information about your local area and expertise. And it’s okay to share tweets about new listings and congratulations/thank you at closings. Locals will know you’re busy and may be more inspired to make a move. 25

Don’t be afraid to get creative and infuse your tweets with emotion or interests. Turn a listing tweet like “NEW Listing: 123 Main St., offered at…” into something a bit more personal. And instead post a Twitpic taken at your latest open house of the peanut butter balls you made. Sharing the recipe would be welcomed too (I LOVE all things peanut butter). Be the interesting person you are and tell us what’s going on in your life. But, don’t be boring with minimal text tweets like “eating cereal”. Remember to be descriptive, and instead go for a detailed packed tweet like, “Just spilled my Fruit Loops on the couch. Apparently need a sippy bowl for cereal.” It also helps me to think of tweets like headlines. Share your life tidbits like they’re on the cover of latest tabloid. Treat your expertise like chapters in a novel or article titles on Business Week. Keep your tweets short, sweet and detailed! This can often be a challenge with 140 characters, and especially if you are sharing a link to a resource. A great way to combat the long links is with TinyURL. But even better, are BudURL, Cligs, and Bit.ly which will shorten your long links and allow you to track them. I use Bit.ly each time I share a blog post, video, image or other resource to find out how many people actually click on the link. This data helps me to learn which topics are received best by my followers and if there are better days and times to tweet with my niche. By far the best way to make your tweets more compelling, and help others REALLY get to know you is by writing how you talk. Twits are looking to connect with real people, so converse like you would if you were talking with someone in person.

CHAPTER 7: Twitiquette, Rules of Engagement DO 

Do be yourself…whoever that may be!

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Do be a listener. You can learn A LOT about what your network needs.

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Do be helpful…provide your expertise as you would with friends or clients.

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Do share…what valuable information you learn or find. (Others will thank you and appreciate you!)

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Do follow Twits @ your own risk! Whether you choose to follow everyone who follows you or not, be sure they are adding positively to your conversation, otherwise they are just noise.

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Do search for and follow Twits in your local area (as well as any family & friends).

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Do seek out and follow real estate colleagues, key industry influencers, mainstream media, and other RE industry resource providers.

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Do retweet other tweets you find funny, interesting or helpful. To retweet, copy and paste the tweet into the tweet field under “What are you doing?”, then type “RT” before it. 26

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Do include a bio, link and location on your profile, as well as customize your background.

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Do monitor your name, company, and other keywords.

DON’T 

Don’t share too much. We don’t need to know about your bathroom trips unless something remarkable is happening in there. Or the wallpaper totally rocks!

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Don’t over-tweet. It’s annoying. And especially please DO NOT set up auto-DMs and blast people all day.

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Don’t be a Tweeter-Repeater, someone who only Tweets during one time of the day so they bombard you with 14 tweets in a row. OR tweets the same tweet, over and over again. That's a BIG no-no! Spread the love…and your Tweets!

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Do not follow massive amounts of Twits at once. You’ll look like a spammer and nobody will follow you back. If you are doing a mass follow, stick to a hundred or 2 at a time. That’s a manageable amount for follow backs. The goal is to grow your network…but by actually building relationships, which require time to learn about who you’re connected to.

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Never pitch and hard sell your product, service or business! That’s SPAM!

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Do not feed your Twitter status to your Facebook status. These are 2 different networks with similar yet very different goals. Feeding your Twitter to Facebook will bombard FB users with your content and consequently get you pulled from friends' newsfeeds. Instead, Twitter freely and choose ONE of your best resource tweets to post daily in Facebook. But do it manually as you'll get better exposure by posting correctly via the status and using a link to the resource and an image.

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Don't create several Twitter accounts and post the same tweets on all them. You'll look like a spammer and no Twit in their right mind should be managing several accounts. That takes far too much time, unless you've got a reason or system for doing so.

@nik_nik’s chapter 7 summary: Be the same person you are offline when you’re online. Same rules apply. If you wouldn’t flash your neighbor, then don’t flash twits. When it comes to real estate, behave with the professionalism that your clients expect from you. And, if you do make a mistake or ever fart in an elevator, just say “sorry”.

CHAPTER 8: Twitter Tools To better maximize your Twitter experience, try utilizing any number of applications. It seems like new Twitter tools pop up every day. So feel free to check out the Twitter Wiki to stay current with new 27

trends or if want to give yourself a headache. Preference and efficiency are key indicators for successful Twitter applications. Here is a short list of tried and true Twitter tools:

Desktop Applications 

PeopleBrowsr- I’d say this a bit more for the advanced user. Sort your twits by groups, view them via a breadth of reporting features, send private tweets, the list goes on and on!

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Seesmic Desktop- Still in beta, but offers a plethora of features for the pro-tweep!

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TweetDeck- An Adobe Air app that allows you to categorize your Twitter feed into groups or topics. By far the most popular desktop app (my current favorite as well).

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Twhirl- Social software desktop client with a myriad of features. Configures to your personal needs.

Mobile Applications 

Twittelator Pro- One seriously rockin' app available for iPhone. Very comprehensive features, great for multiple accounts, and iPhone 3Gs users will love the ability to tweet video!

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Tweetie- One of my favorite iPhone apps with robust mobile tweeting features, available via the iPhone app store. Makes reading and tweeting easy and visually pleasing.

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UberTwitter- Post Twitter updates from your Blackberry.

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TwitterFon Pro- Another fabulous app iPhone users that includes full screen Twitpic view, landscape keyboard, multiple accounts, and much more.

Media-Sharing Applications  Blip.fm- Tweet your favorite songs, make dedications, or just play DJ.  BubbleTweet- Add a pop-up video message to your Twitter Profile.  SnapTweet- Add your most recent Flickr photos to Twitter.  TweetPhoto- A simple photo sharing app for your desktop.  Tweetube- Share videos quickly with short URLS that you can track.  Twitcam- Stream video live on Twitter.  Twitpic- Post pictures to Twitter from your phone.  Twitvid- Tweet video from your iPhone, upload from your desktop or record via your Webcam.  VideoUp- A simple way to share mobile video from your iPhone to Facebook. 28

Other Helpful Web Apps 

DemandSpot- Created specifically for the real estate industry. This app will blow your mind and assist you in finding, messaging and monitoring RE leads.

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Dwellicious- Bookmark properties and post them to Twitter.

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HootSuite- Probably one of my favorite Twitter tools. An auto-tweet tool that can be used to drip resource tweets to your network. Schedule and monitor your tweets!

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LocalTweeps- A directory for finding local Twitter users.

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Mr. Tweet – Mr. Tweet will recommend new followers to you and provide you with useful stats.

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Shareaholic- Easily share any URL to Twitter from within your browser. (Firefox addon)

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TweetGrid- Create a Twitter search dashboard that updates in real time.

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Tweetag-Search for and browse topics being discussed on Twitter.

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TwellowHood- Search for Twits based on location and become a member of trending categories.

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Twitstamp- Use your Twitter status anywhere in the form of an image.

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TwitterCard- Create a Twitter widget for you blog so your readers can check out your updates.

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TwitterFriends- Visualize your Twitter network and get stats on your tweeting behavior.

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TwitterGrader- Give your tweets a grade and find out how you rank among other Twitter users.

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TwitterKarma- Easily manage who you’re following and your followers.

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TwitterLocal- Find and watch local Twits with as many location-based Twitter feeds as you want.

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TwitterSticker- Create a custom Twitter Sticker containing your latest status update & place it on other sites and social profiles.

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TwtQpon- Offer coupons or discounts and other exclusive deals.

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TwtVite- Create a local tweetup, then find and invite local twits in your city.

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TwtPoll- Create and tweet a poll, gather data and share.

@nik_nik’s chapter 8 summary: With so many tools and Twits sharing their opinions it can be a confusing process to decide what apps are right for you. First examine your mobile and desktop tweeting style. If you tweet mostly from your desktop, focus first on downloading and trying out a couple of desktop apps. If plan to tweet from your mobile, you have a variety of choices....especially if you have an iPhone. It’s important to listen to what’s popular, but that doesn’t mean you need to change or discard your current app. The way you prefer to view and send tweets may be completely different from your colleagues or twiends…and that’s just fine! 29

CHAPTER 9: Growing Your Twitter Network Using search strategies to build relationships Right after you’ve signed up and created your Twitter profile, the next logical step is to follow twits and get followers. Otherwise, you’ll just be tweeting to yourself…and nobody wants to see you do that! Well, I don’t anyway! So here are some quick and easy strategies to kickstart your Twitter network. Import Addresses/ “Find People” Tab Invite your current network to join by importing their email addresses from Gmail, Yahoo!, AOL, Hotmail, and MSN. To get started, click on the “Find People” tab from your Twitter Profile.

Twitter Search Search niche topics and categories related to your clients. The obvious search terms are “foreclosures” and “short sales”. But consider reaching homeowners by searching keywords they may tweeting about. For example, search “furniture” and a location “bay area” you’ll get results for tweets talking about furniture in your local market. These could be people planning a move or thinking about remodeling. Or just search for tweets about a specific hobby or interest, like “cycling”. Befriending fellow cyclists is not a direct sales technique. However, tweeting with others that enjoy the same passion will be fun and inspiring…and you never know who may be planning a move in the near future or needing a little market advice.

FOF (Following Others Followers) A super quick way to get the conversation started is by adding a large number of new followers. Most likely you’ll get some that will follow you back. If you are not sure where to start, simply visit a fellow Twit’s profile and click on who he/she is following. Then you can scroll through and check out Twits that you may choose to follow as well. For example, If you want to connect with real estate industry leaders on Twitter, visit movers and shakers like @Cyberhomes, @Andy_Kaufman, and @BHGRE_Sherry to view and follow their followers.

Mr. Tweet You can’t get simpler than just following Mr. Tweet. He’ll take care of the rest by suggesting new enthusiastic Twitter users for you to follow.

Hashtags Create or add to groups tweeting about the same topic by using hashtags. Tagging your tweets makes searching for tweets and twits in the same niche an easier process. Hashtags can be used to categorize tweets by topic, event, keyword(s), hobbies, interests, etc. They also make connecting with others at events more efficient. To create a hashtag, simply prefix any word with the hash symbol: #mytechopinion or #mto. For example, if you’re attending the Inman Connect San Francisco this summer, the hashtag could be #inmansf or even more specifically #icsf09 (Inman Connect San Francisco 2009). While at the Connect you’ll want to include #icsf09 within all your tweets related to the event. Especially when it comes to networking events (aka: parties). To find out where your favorite twits are hanging, simply visit Twitter Search to search using the hashtag #icsf09. You could also use tags for sharing tips from your real estate blog (#mto), shared listings (#sfrealestate), or just for fun (@atthegym).

Finding Your Tweighbors on Twitter It’s definitely valuable to learn from your peers, but following every other agent in the Twitosphere is not necessarily going to help you build relationships and grow your network within your own market area. There are some great techniques and tools, however, which you can employ to get to know the twits in your neck of the woods. And once you find and follow these local twits, it’s your job to befriend them with your interest based experiences, professional expertise (transparently), and above all…being 31

helpful. Be a friendly conversationalist, gradually gaining trust and building relationships…that may lead to offline connecting and potential sales leads when the time is right.

Local Search Strategies

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TwellowHood - Find and follow others based on your geographic location (tweighbors). Enter your location and you can view a list of Twits in your area to follow. TwellowHood also provides you with an extended bio of 2000 characters.

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TwitterLocal- Search a specific location and/or the surrounding area. View and follow local twits or obtain the RSS feeds for an area.

ď&#x201A;§

LocalTweeps- A directory of local Twitter users. Enter your zipcode to find locals and list yourself in the directory to be found!

ď&#x201A;§

NearbyTweets- Search a location and add keywords to find and target locals. 33

Farming Twitter ď&#x201A;§

DemandSpot - Truly the most progressive and comprehensive twitter tool for real estate professionals. Find locals based on location and keyword relevancy (house hunting, apartments, rent, condos, etc.) Search your location and actually connect with real people looking for real estate in real time!

Manage your leads and even create a PPC campaign to target locals based on your current listings and expertise. Click on the "Ad Campaigns" tab to get started. You'll be prompted to give your campaign a name, enter a location, set your budget, create and schedule your tweets. Although these campaigns are fee based, users do not get charged unless their tweet with related media is interacted with. No clicks, no charge! PLEASE NOTE: Use this feature wisely and don't spam people with repeated overtly sales-like messages. Engage with relevant listings or specific local info.

DemandSpot launched recently in July of '09. Some exciting new features are on their way as well! Soon users will be notified of a lead in their market area that matches the agent's market/farm criteria. DemandSpot monitors, matches and notifies users automatically! This tool is very new and we still have yet see how the real estate industry will react and implement it. But I see some serious potential if used properly. A couple of advanced tips for you 

Yahoo Pipes: Take the RSS feeds from several locations you’ve searched and mash them up into one feed. Then you can scan your reader quickly for new Twits or start conversations with locals you didn’t already know.

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TweetDeck- Download it and create groups based on locations or keywords. With Tweetdeck you can display several groups at once. For example, (1) all tweets, (2) local tweets/list of friends, (3) a specific location/city, (4) RE topic like relocation.

Stand Out & Get Followed! To make an impact on new followers, get creative and employ a “standout strategy”! Here are some “standout strategies” I use so my tweets don’t get lost in the Twitosphere! The Welcome Message Create a “welcome message” to thank your new followers for connecting with you. The standard “thanks for following” DM isn’t going to win you a Shorty (twitter award). At the very least, address your new follower by their first name or username within the message. If you want to make a splash, create a “welcome video” and add the link within the message to your new follower. Here’s my example:

Try BubbleTweet to create your own brief message and affix it to your Twitter Profile. You could also create a video using Viddler, Vimeo or another video hosting site. Embed your video on your real estate blog and also share it on other networks like Facebook.

Landing Page If you have a variety of Real Estate sites, blogs, solutions, videos, listings, and more to share, you may want to consider creating a landing page. A good landing page is actually a lifestream of your entire Web content (blog articles, videos, tweets, bookmarked resources, etc.). Purchase your name as a domain name “NicoleNicolay.com” and create a page on your existing blog that is all about you, then do a 301 redirect of your “name domain” to the page on your blog. Share your new “ABOUT” landing page on your Twitter background, within your short Twitter bio, and even within your “welcome message”.

Getting Creative Start with your hobby or interest, and find a way to show us how passionate you are about it. I love music and can’t help shakin’ the booty when I hear a great tune. So I use blip.fm to make dedications related to what I’m doing or what twits are doing. Here are a few examples:

Upgrade Write out your tweet, and then ask yourself how you can make it more valuable. Can you add a picture, video, or other link to enhance your message.

@nik_nik’s chapter 9 summary: Don’t be afraid to follow a variety of people, you can always unfollow someone if he/she turns out to be a spammer. When someone follows you, take the time to visit his/her Twitter Profile and take a quick look at their update stream. If the twit repeats their tweets a lot, or is blatantly advertising, don’t bother following. But you should also check out the Twit’s Website listed in their short bio. That’s pretty much the fastest way to get a feel for someone. If he/she has a kick ass blog, then chances are he/she will be a kick ass twit! To make a great first impression on new twits that FOLLOW YOU, be sure to send a “welcome message”. Use the twit’s first name when saying “thanks for following”. Try to mention his/her blog or a shared interest in your message. To really make a statement, record a short video and add the link to your “welcome message”.

CHAPTER 10: Becoming the Trusted Advisor & Creating a Tweet Plan Becoming the Trusted Advisor In order to successfully connect with your network you will need to become their trusted advisor. A trusted advisor is someone who actively listens to their network to uncover needs, questions, concerns, opinions, etc. A trusted advisor responds to their networks by answering questions, providing helpful tips or relevant content, and NEVER spams or directly sells themself or their service. A trusted advisor can and should broadcast resourceful information that relates to their target audience or local market. Above all, a trusted advisor understands that interactions (authentic engagement) may lead to transactions, but the goal is always...community building.

LISTENING

RESPONDING

BROADCASTING

Creating the Tweet Plan Now that you understand how to serve your network, it's time to get organized and start engaging! The Tweet Plan is a simple way to share your resourceful tips and expertise with your network. You've heard of drip marketing right?! Well, the Tweet Plan is essentially "drip tweeting". You will drip your

resourceful tweets using an auto-tweet tool called HootSuite throughout your day, but also share some spontaneous thoughts and experiences when you have time to! Let's get started!

Step 1- Start a Tweet Topic List Start with a tweet topic list, which is nothing more than an on-going list of topics you are passionate about, as well as your expertise. Here's a quick example:

Step 2- Identify Your Resources Visit and bookmark your favorite sites that provide great articles and media related to your topics and expertise. Here are a few of my favorite sites:

Step 3: Schedule Your Drip Tweets Now that you know where to find resourceful content, all you need is a great tool to automate your drip tweets to your network. My favorite auto-tweet tool is HootSuite. To get started, visit HootSuite.com and login with your Twitter info.

Next drag and drop the "Hootlet" into your toolbar.

Now you are ready to visit your favorite resource sites and set your drip tweets. For example, let's say you visited the Cyberhomes Good Reading Blog. First, scan the site for a relevant article you'd like to share with your network.

After selecting the article you like, click on the "Hootlet" shortcut in your toolbar.

The Hootlet window will pop up and automatically create a tweet for you, including the article title, name of the Website, and shortened URL. You can then choose the "send later" link to schedule when you'd like that tweet published. You can also modify or customize that tweet with your own verbiage if necessary or even add you own opinion.

I recommend scheduling 5 drip tweets a day and staggering them out (i.e. 6:30am, 9:00am, 11:30am, 2:45pm, 7:00pm) And in order to better manage your time effectively, consider blocking time daily for "Twitter Check-in". During that time you will add new followers, send welcome messages, and schedule your 5 drip tweets for the day (or following day). 43

Supplement with Spontaneous Tweets Now if you're sharing resource or drip tweets you ARE providing value to your network via broadcasting. But as I said before, to become the trusted advisor you should also be listening and responding. So try to make a little time each day (even if it's only a few minutes) to scan your network's tweets and respond back if you can relate, offer assistance, provide help, or just laugh along! Everyday moments and occurrences are very easy for people to relate to and engage with. Check out this random sampling of the cool tweeps!

EXAMPLE TWEET PLAN (created for @RENonna) @RENonna checks in with Twitter every morning with her coffee from 6:30-7:00am and every evening after dinner with her glass of red wine from 7-8pm. During those times, she (1) learns about her followers and chooses to follow back or not, (2) selects new followers sheâ&#x20AC;&#x2122;s interested

in and can learn from, (3) updates her tweet list, (4) looks for helpful resources/media, (5) schedules her Daily 5 (drip tweets) via HootSuite. 1. Start w/ your Daily 5 - @RENonna’s Daily 5 (which are her interest & expertise topics) include: (1) short sale advice & tips, (2) Pleasanton (local) events, (3) seasonal homeowner tips, (4) great buys (deals uncovered while previewing), and (5) weekender attractions. Other real estate specific topics could include: neighborhood stats & info, local tax and legal updates, credit tips and advice, etc. 2. Identify Resource Sites- @RENonna doesn't have to worry about finding resources. She has already bookmarked her 10 favorite resource sites to her Google Homepage for easy access. 3. Schedule Tweets – As she sips her coffee, @RENonna visits her resource sites and chooses 5 helpful and/or local articles to share with her network. One at a time she uses the Hootlet to schedule her 5 daily drip tweets to be delivered at different times throughout the day. 4. Supplement w/ spontaneous Tweets – In between her scheduled drip tweets, @RENonna finds an opportunity to conversationally tweet. Sometimes she listens to her network by scrolling through her recent updates, then chooses one or two to respond to. Occasionally something funny or interesting will happen in her day, and @RENonna will share those experiences or thoughts as tweets too! ONE LAST TIP: Be sure to aggregate your Tweets on your real estate blog and other social profiles. You can get more mileage out of your Tweets by sharing them beyond the Twitosphere –with your blog readers and other networks (Facebook, FriendFeed, etc.).

@nik_nik’s chapter 10 summary: This plan may work great for those with little time in their day to tweet or those that like to have an organized method of dripping valuable content. But for some, taking time to organize tweets may actually be more time consuming that just tweeting off the cuff. This is NOT a plan for spontaneous tweeters and those of us that have adopted Twitter as a member of the family. Just remember, this is one Real Estate Tweet Plan example. You should customize your own tweet plan to work best with your schedule, topics, and marketing goals.

CHAPTER 11: Monitoring what twits are tweeting about YOU! Once you start tweeting, your tweets can go viral by being retweeted by others or even initiate other conversations. Tweets have the opportunity to run rampant if they are hysterical or amazingly resourceful. You should monitor your Twitter presence and what others are tweeting about you. An effective tool for monitoring your Twitter reputation is with Twilert. With Twilert, you can receive regular email updates of tweets containing your brand, product, service or any keyword(s) you choose. Set Twilerts for your Twitter username, business name, blog name, local area or neighborhood, and topic (short sales/moving/schools). See also TweetBeep.

If you’re active on several networks and have a blog, you should be using a tool that can monitor it all! Check out Who’s Talkin and Social Mention to monitor all your Web content. Google Alerts is also an easy alert tool that will scan the entire Web and deliver emails to you for as whatever keywords you set. @nik_nik’s chapter 11 summary: Set up daily Twilerts and Google Alerts for your name, company, and specific local niche words for your market. Schedule a time (either daily or weekly) to scan social media search results on Who’s Talkin or Social Mention. You can also grab the feed for these searches and have them delivered to you via RSS. Since the last version of this book was released, Twitter launched a new "Saved Searches" feature. This features allows you to search specific terms and/or hashtags and then save the search on right sidebar of your Twitter profile. This is a highly efficient way to regularly check topics or users that interest you. I have saved searches for my blog, special interests, and upcoming events I plan to attend. (see example next page) 47

CHAPTER 12: Tweet It Forward!

Twitter offers a great way to reach out to your community online and get them together for a greater cause offline! Whether you volunteer for a local or national charity, Twitter can help spread the word! Just share your passion with real emotion and in a transparent way. @Twestival is a great example of the rallying power of Twitter. Twestival was an event that took place in more than 200 cities worldwide (February 12th, 2009). This global social media event was made possible by savvy Twitter users that collectively decided to help raise funds for CharityWater.org. So far $250,000 USD has been raised from Global Twestival which will be used for 55 water projects in Ethiopia, Uganda, and India. Reach out to your followers by tweeting the latest events, information, thoughts, stories, and experiences related to your cause. Don’t be afraid to share pictures of events or inspirational video. If you don’t have a cause of your own but want to help others, the easiest way to get involved is by retweeting. Simply retweet the tweets made by your cause organizer. If your organizer isn’t already using Twitter, volunteer to spread the word.

@nik_nik’s chapter 12 summary: If you’re using Twitter, you must possess a bit of technical know-how, or perhaps a desire to learn and share. So use your unique talents for good by rallying locals who share the same passion you do for a specific cause.

Chapter 13: Widgets, Plugins, & Add-ons, Oh My! A great way to let existing readers of your blog know that you're on Twitter is by using a Twitter Widget. If you're looking for a more custom stream of Twitter updates then you may want to consider a Twoitter Pluging. Or you could be ready to rock SweetCron which is a stand alone lifestreaming system for all your social profiles. No matter your mission, @Cyberhomes weighs in with his favorite social media tricks and tools of the trade.

Flash Tweet: http://www.flashloaded.com/flashcomponents/flashtweets/

It’s not a free widget, but it is fully customizable and 100% skinnable. This Widget will let you display more than one RSS feed, plus lots more. ($19.95) (Advanced Flash Widget) http://www.flashloaded.com/flashcomponents/flashtweets/ • • • • • • •

Display more than one RSS feed Customize the number of Tweets “Show More” button ReTweet Button Clickable links displays tweets from single or multiple Twitter feeds. fully customizable and skinnable

WP Lifestream (Free WordPress Plugin) • • • •

For WordPress.org blogs; Easy to install From WordPress Admin add your social media accounts All activity is displayed in reverse chronological order; brings shared resources to you site Promotes awareness of social actives

TweetBoard Although it’s still in Alpha, TweetBoard is worth checking out. It’s designed to bing the conversation from Twitter on to your site and add a forum like interaction. The widget allows for unlimited threaded comment and is access via a slide-out window from your site.

SweetCron SweetCron is to lifestreaming what WordPress is to blogging! • • •

100% free open source software for creating a lifestream. Created by Yong Fook Self hosted, SQL PHP Search and tagging

Chapter 14: Twitter Success Stories If you are still wondering..."Can Twitter REALLY create more business for me?", check out the following 5 REAL Twitter success stories from REAL agents.

@MaryPopeHandy Mary is an avid blogger and has been using Twitter for some time now. Recently some buyers in her local area were searching for an agent. They had visited several open houses and talked with agents, but they just didn't click with the ones they had found. So they turned to the Web and LocalTweeps.com, where Mary had listed herself months prior. The buyers followed Mary after finding and learning about her on LocalTweeps. FYI- Mary blogs about neighborhoods and market conditions, and then twitters about the posts. She also twitters what's happening with buyers/sellers/short sales, and occasionally odd things she hears or sees (weird MLS comments etc.).

Shortly after following Mary, the buyers responded to a short sale tip Mary had twittered. A few days later, the buyers sent Mary another random question, and she responded again and soon there was an actual conversation happening. Mary didn't want to pressure the buyers but still wanted to provide her expertise. So she offered to meet them for coffee, which actually turned out to be a Starbucks that both 51

Mary and the buyers frequent. A short meeting turned into a hour long conversation. Mary and the buyers had easily clicked since they had interacted previously. Two weeks later the buyers were looking for homes with Mary. They put an offer on one home but were outbid, but shortly after Mary found them their dream home and they are scheduled to close in just a few days! Long story short, Mary's clients were thrilled and they plan to remain friends even after the close of escrow.

@Realtor Ted "Twitter is the most incredible covert public relations tool ever. I use Twitter in two ways." - Ted Mackel #1 - Ted stays in touch with industry peers across the nation. The national exposure and involvement opens him up to new marketing ideas and keeps him in tune with trends in the industry. He realizes that if you stay local or stay inside your state, you may miss out on new ideas that could work in your market area. #2 - Ted knows that local people and clients follow him. They see his live discussions and involvement with his business which further bolsters his virtual resume, credibility, and adds to his ubiquity. Ted uses Twitter as the ultimate DRIP system, but not by jamming email solicitation in his clients inboxes. He is DRIPing value in real time. His network knows that he is active, involved and they can see that he is credible in any number of areas. The best part is that in between the professional side they get to see Ted's personal side and that helps to build rapport or a pre-interview before he even gets the call. Ted will admit that he's not sure where his leads directly come from, because his internet leads tell him that they see his stuff everywhere and they have a hard time pinpointing the first internet point of contact. It's part of his overall "Ubiquitous Virtual Resume Plan", which undoubtedly warms up a cold lead. For Ted, Twitter is just part of the overall plan which includes his Blog(s), Facebook, Trulia Voices and a number of other Tech activities.

@MonikaMcg Monika is a blogger and social media rockstar. She has gotten several referrals directly from Twitter and is currently working with a buyer looking for a foreclosure. Her blogging efforts have been a great facilitator to compliment her tweets and other social networking strategies. Monika concentrates on connecting with locals in her area. She has gained a huge local following, and receives regular shout outs by them. Her local Chamber of Commerce has recognized her and she was also awarded "Realtor of the Year- 2009" by her local New Hampshire Association of Realtors. 52

Monika and her husband Jay attend local non-realtor tweetups and focus on relating to other social media minded locals. They realize that online tools help to build relationships and grow their offline local network.

@JoeSpake Carving a niche is one of the best ways to reach out to a specific audience and/or target your marketing efforts....and Joe Spake knows it! Joe blogs and uses a variety of social media strategies. Joe will tell you his use of Twitter has made younger folks comfortable working with him. More and more consumers are not only turning to the internet for home search, but also to use Facebook , Twitter and other social media tools to connect with friends, family, locals, and colleagues. Joe offers tips for using social networks, and regularly answers questions from his network. Joe realizes the importance of innovation and showcases it well on his blog "Memphis Real Estate Buzz" where he aggregates content from all of his social profiles, as well as writes helpful and relevant articles to share with his readers. Joe's local network is comprised of social media enthusiasts who can count on the fact that he is a "Web 2.0 Real Estate Broker", who can effectively assist his clients using the latest real estate tools and trends.

@Mary_R_Roberts Twitter is a phenomenal learning tool because it can help you connect with leaders and influencers who are willing to share their tips and tricks for success! Mary uses Twitter to actively participate in the RE.net and uncover the most current trends. She also knows that by using Twitter and following the top real estate companies and leaders, she remains up to speed with the latest happenings and is clued in to upcoming events. Recently Mary 's tweets won her a free ticket to the Real Estate Inman Connect in San Francisco, over an $800 value! It also brought her additional exposure both on and offline.

Twitter Statistical Sources  

O'Reilly- Twitter and the Micro-Messaging Revolution Sysomos- An In-Depth Look Inside the Twitter World

Other Helpful Resources  

50 Ideas on Using Twitter for Business - Chris Brogan Twitter for Dummies- Laura Fitton

About @nik_nik By day, I’m Co-founder of Effektive Solutions, a marketing and technology solutions company for real estate professionals and title insurance companies. I’ve created products and services which have assisted over 30 title county operations, and growing! Additionally, I enjoy sharing my social media marketing expertise by speaking at events and consulting with real estate professionals and business owners. By night, I’m mom to 2 munchkins and wife to social media rockstar @cyberhomes. I’m extremely passionate about learning and sharing….and blogging lays the foundation to make it happen! As an author and editor at MyTechOpinion.com, I focus everyday on engaging our readers to provide a more comprehensive technology base for the real estate industry. I recognize the importance of both on and offline marketing strategies for real estate professionals and do my best to offer knowledgeable how-to solutions for implementation. I love meeting and interacting with new people and that’s why social media saves the day…for me AND my business. Being a mom and business owner are 2 of the most rewarding facets of my life! Thanks to social media I can focus on work projects using all the online tools of the trade (like Twitter), and still make tacos for dinner! Besides be a tweetaholic…I’m also a danceaholic! And, dancing in my gym’s locker room got old really fast! So now I happily create dance-gram videos to send to some of my favorite friends and colleagues (as a creative outlet of course). And since I haven’t gotten any hate-mail....there are still plenty more to come! So watch out, I’m shakin’ my way to your next birthday or to just say “hello” and introduce myself properly! If you haven’t been convinced of Twitter’s usefulness for your real estate business….and for life in general, that’s okay. It’s not for everyone (yes, it is). And if you have a question I did not address in this eBook or just want to tweet on by, please follow @nik_nik. I can be your Twitter guide or just another Twit you enjoy learning and sharing with! Thanks for downloading and reading “Twitter for Real Estate Twits”. I invite you to share this eBook with anyone who’s looking to get started with Twitter. ONE LAST REMINDER: This is really just the breaking the surface of Twitter. New tools, new apps, and new ideas on how to use Twitter emerge every day. But one premise remains the same…embrace your great qualities and share them authentically! Nicole Nicolay aka “@nik_nik” NicoleNicolay.com