D&I
SOCIAL MEDIA
GET IN TOUCH D&I Business Support Services N.V. Pos Cabai Office Park Schouwburgweg Curaรงao
t +599 (9) 737 - 2025 f +599 (9) 737 - 2026
i www.dibusinesssupport.com e info@dibusinesssupport.com
D&I /// Social Media Management ///
INTERACTING WITH CLIENTS, BUILDING COMMUNITIES Nowadays, people look for information online first, about anything. Social media is one of the most effective tools for reaching an audience online. It is another marketing tactic that can be used in addition to emails, signage and websites. Social Media is about connecting with groups of people who have similar interests, are looking for useful information and for keeping up on the latest news. Furthermore, social media works to help sell products and services in a way that no other tool can. Prior to the digital age and mass communication, people did business with the people they knew. They bought goods and services from friends and friends of friends. Social media allows for that opportunity again: the opportunity to connect with buyers as individuals, at no expense, inspiring a level of loyalty and spurring recommendations that often don’t happen in other mediums. For companies, social media has become a powerful tool that they can use to build brand awareness, interact directly with customers and the market, launch promotions, distribute news, generate leads, monitor competitors, build links, find out how the market perceives us, and establish thought-leadership. At D&I we understand the ways that people engage with brands. People are not two-dimensional datum that can be manipulated by coupons or the latest hot-button offer. People are attached to things (product, person or idea) through a process of identification that coalesces longings at the personal and social levels. D&I takes organizations on a journey to help you build relationships with clients in new ways by listening, engaging and participating in social media activity.
GET IN TOUCH D&I Business Support Services N.V. Pos Cabai Office Park Schouwburgweg Curaçao
t +599 (9) 737 - 2025 f +599 (9) 737 - 2026
i www.dibusinesssupport.com e info@dibusinesssupport.com
D&I /// Social Media Management ///
Our working method.
APPROACH At D&I we use the 4D Cycle as our main approach to all projects. The 4D cycle is a collaborative, strength-based approach to both organizational development. It is our way to bringing about change that shares leadership and learning – fully engaging everyone in the organization.
Discovery
1
During the discovery phase we shall establish your goals, assess the audience needs and the questions that can be addressed through social media. Furthermore, we assess the ability of the organization to create content, maintain social tools and manage communities. Lastly, we determine the social media policies that should be in place. Dream
2
During the dream phase, the social media strategy is developed. What are people saying about the brand? The answer to this
Our services are designed to help you strengthening your brand, its meaning and its value
question provides us with the information required to produce relevant targetted content and shape the social media strategy. We furthermore determine the social tools that fit the strategy, and a content strategy is distilled as well.
3
Design Here, we develop the narrative, social media objects, visuals, content and a total social media plan together with a campaign (or more if needed).
4
Destiny This is the implementation phase and monitoring phase. The organization engages in the conversation, provides relevant content and adds value to the communication. Furthermore, relevant measure of success are set and monitored.
D&I /// Social Media Management ///
DELIVERABLES AND SERVICES Making use of social media to position your company’s brand the way you want it to be seen requires a well-thoughtout plan to achieve long-term results. At D&I our aim is to put your company in a position to tap into the two-way conversation naturally happening between you and your customers. Our services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness. Through our services, we’ll help you to take advantage of social media and to successfully drive visitors to your site. Some of our Social Media Marketing services include:
SOCIAL MEDIA AUDIT
CONTACT US
This is an in-depth analysis of your site’s presence across the various social networks and a strategy for ways to improve it. Not every organization has a place on Facebook or Twitter, so we cater our suggestions to realistic options including niche opportunities and relevant mainstream tactics.
SOCIAL MEDIA STRATEGY
ANG 6,000
No single strategy is appropriate for every company. The customer base, the product or service, the goals and the makeup of the company itself are all variables that influence the path that will lead to success. It is extremely important that a company stays true to its brand, both in the guiding principles of a social media campaign and the path of engagement that it chooses. We offer our clients a Social Media Strategy that includes: (1) business objectives, (2) an analysis of the audience, (3) a content strategy, (4) analysis and recommendations of networks to be used, (5) design requirements, (6) staff and training needs analysis, (7) and a plan for monitoring and measuring success.
SOCIAL MEDIA MARKETING PLAN (includes coaching)
ANG 3,750
The marketing plan will give you a detailed, step-by-step action plan that includes four one-hour consulting and training sessions. This is perfect if you have a marketing team with knowledge of social media in place.
D&I /// Social Media Management ///
SOCIAL MEDIA JOURNEYS “Life is a journey, and a good journey should be shared”. We firmly hold on to this believe at D&I. That’s why we take organizations on a journey to better meet their needs and expectations of us. When working with our clients we move from A to B: from an idea to successful development and execution. Our social media journeys are based on a six-month contract but can be extended if required. These journeys will guarantee that you get the best of what we can offer. Taking on a journey with D&I will enable us to fully execute our approach as aforementioned. Our journeys furthermore include unlimited support and coaching. Together, we will be walking down to path to discover, dream, design and destiny. Our packages are presented below in monthly Antillean Guilders.
D&I /// Social Media Management ///
reshaping business We’re reshaping business Doing business the usual way is not working anymore. The pace at which the world is evolving is tremendous. The skills and techniques used to conduct business a decade ago are not serving their purpose anymore and are not helping to answer today’s complex business questions. Let alone those of tomorrow and five years from now. At D&I we believe that new skills are needed in responding to today and tomorrow’s business questions. We believe that management should be reingeneered to better suit the needs of the 21st century workforce, market and environment. At D&I we have a team of insanely talented people who believe they can change the world into a better place while having tons of fun.
GET IN TOUCH D&I Business Support Services N.V. Pos Cabai Office Park Schouwburgweg Curaçao
t +599 (9) 737 - 2025 f +599 (9) 737 - 2026
i www.dibusinesssupport.com e info@dibusinesssupport.com