YOUR GUIDE TO
sold
THE O'DWYER-BRAINARD TEAM
MICHAEL O’DWYER & HOLLY BRAINARD Associate Real Estate Brokers
MICHAEL O'DWYER 631.741.4262
YOURLIHOME.COM
HOLLY BRAINARD 631.235.3300
Michael O'Dwyer and Holly Brainard ASSOCIATE REAL ESTATE BROKERS
a little about us... Michael and
has
been
managed
Gale
Sotheby’s Brook
managers
the
office,
restoring
Holly
has
in
is
he
been
in
IBM
real
everyday
marketing
board
member
Scout
leader,
raised
and
provides
are
the
enjoys
estate
instilled
of her
in
the
the
both
perfect
years
having
Estate.
After
the
Michael
with
the
Village
10
to
to
community
families
entrenched combination
real
in
here, the
of
Daniel
manager
of
relationships
the
with
renovating
expertise
lifelong
Her
incorporate
Historical
owned
and
commitment
to
community.
years.
changing
Village
His
the
with
experience
personal
clients.
Three
over
countless His
previously
merger
remained
network.
him
desire
ever
their
40
fostering
gives
for
the
Three
of
and
the
commitment
totally
Real
sharing in
over
Sotheby’s
homes
unmatched
for
roots
entire
for
Realty,
developing
the
manager
Having
O’Dwyer
countless
that
industry
estate
International
other
knowledge
real
Virginia
Stony
and
in
success
estate
Holly
world. PTA,
As
project
into a
and
current past
Girl
unquestioned.
and
community.
traditional
a
technology
Society,
goes
as
Michael Their
have
deep
partnership
marketing
and
technology.
let's connect Michael Holly
631.741.4262
631.235.3300
hollyandmichael@danielgale.com
yourlihome.com
1067 Route 25A, Stony Brook, NY
@HollyandMichaelDGSIR
instagram.com/theodwyerbrainardteam
HOME SELLER'S
Roadmap
Use this roadmap as a quick overview of the selling process. If you have any questions, please reach out to your realtor!
1
2
3
FIND AGENT
PRICING
STAGING
Find a great agent that
Work with your realtor
Prepare your home
you're comfortable
to price your home
for showings
working with
competitively
6
5
4
SHOWINGS
LISTING
MARKETING
Be as flexible as
Your home is live
Your realtor will ensure
possible to get the
and viewable by
that your home is marketed
most potential buyers
potential buyers
across multiple platforms
viewing your home
7
8
9
OFFERS
UNDER CONTRACT
FINAL DETAILS
Your realtor will
The contract becomes
Start packing and be
help you consider all
binding after you and
prepared for delays
offers presented and
the buyer agree on the
negotiate fairly
contract terms
CLOSING Attend the closing meeting,
10
transfer keys and celebrate!
THE O'DWYER-BRAINARD TEAM Associate Real Estate Brokers
Michael O'Dwyer 631.741.4262
hollyandmichael@danielgale.com YOURLIHOME.COM
Holly Brainard 631.235.3300
REAL ESTATE
PRE-APPROVAL A pre-approval is a preliminary evaluation conducted by the lender to show that the buyer has the funds to purchase up to a certain amount. This is extremely helpful when you find a home you're ready to put an offer on.
OFFER An agreement between a buyer and a seller to purchase a piece of real estate. This is sometimes referred to as a sales contract.
CONTINGENCY When an offer is accepted by the seller, but there are certain conditions that must be met before the sale is final.
CLOSING COST The fees that are paid at the end of the purchase by either the buyer, seller or both. These include taxes, insurance and lender expenses.
EARNEST MONEY Also known as "good faith" money, this is money put up by the buyer into a trust or escrow account. This action shows the buyer is serious about purchasing the home.
Terms
TITLE SEARCH A title search proves that the property is, in fact, owned by the seller. You can also purchase title insurance to make that no issues that arise later.
APPRAISAL The appraisal is the value given to a property based on comparable properties that have recently sold. This is typically required by the lender in order to decide if the requested loan amount is in alignment with the value of the property.
HOME INSPECTION An inspection is a professional examination of the property's condition. Your agent can recommend a qualified home inspector for you.
DISCLOSURES All seller's are required to fill out a property disclosure stating what they know about the property - good or bad.
CLOSING This is the final step of your real estate transaction. At closing the funds from the buyer are provided to the seller and the buyer receives the keys. This process typically takes an hour.
REAL ESTATE IS AN IMPERISHABLE ASSET, EVER INCREASING IN VALUE. IT IS THE MOST SOLID SECURITY THAT HUMAN INGENUITY HAS DEVISED. IT IS THE BASIS OF ALL SECURITY AND ABOUT THE ONLY INDESTRUCTIBLE SECURITY.
RUSSEL SAGE
10 STEPS TO
e m o h a g n i sell 01
FIND A GREAT AGENT
02
ESTABLISH A PRICE
03
PREPARE YOUR HOME
04
MARKETING
05
LISTING
06
SHOWINGS
07
OFFERS & NEGOTIAIONS
08
UNDER CONTRACT
09
FINAL DETAILS
10
CLOSING
FIND A GREAT AGENT A
real
you
as
estate you
process.
go
This
transactions skilled the
agent
is
a
through is
of
one
professional
the
of
your
huge
to
home-selling
the
life
asset
biggest
and
guiding
you you
need
a
through
process.
Your
agent
interests through
in
all
will
be
mind the
working
and
can
stages
of
with
help
your
guide
selling
best you
your
home.
Connect YOUR HOME WITH PROSPECTIVE BUYERS Agents often have access to information about homes going on the market before the public. They can expose your home to the largest potential audience.
Get YOU MORE MONEY Agents will be able to help you negotiate top dollar for your home.
Attention TO DETAIL The process of selling a home requires a good deal of paperwork. Your real estate agent will help you fill out all documents and get them submitted properly.
Professional NEGOTIATOR Agents deal with any difficult conversations that need to happen. They will also help you submit a strong offer and negotiate with the buyer on your behalf.
Expert GUIDE Realtors are there to help you with any questions you have along the way. They offer an objective opinion and can give you a much needed online presence.
ESTABLISH A PRICE PRICING YOUR HOME COMPETITIVELY... The
listing
price
is
successful
home
sale.
either get
have
any
Your
the
estate
for
in
perfect
have
move
of
the
Many
most
important
people
greatly
on
the
tend
to
price
or
a
agent
your
area.
starting
much
should Lean
price.
greater
be on
an
them
Homes
chance
of
expert to
Remember
agent
that
are will
analysis
your
willing run
a
(CMA)
other
houses
area.
This
going
the
You
also
appraisal idea
of
in
have
you
and
that
are
selling
in
a
the
home's
sold see
real
what
estate
you
with
recently what
a
list
in
homes
to
yours
of
give
value.
having you
a
a
of
your of are
market.
option to
worth
marketing
condition
current
conducted
the
only
Your
provide
have
help
size
pay.
is
comparative
that
will
home
to
and
comparable for
list
too
it
takes
in
what
help
WHAT DETERMINES THE PRICE? buyers
factors
in
high
a and
much
they
longer
to
offers.
real
selling
to
one
home
better
guide
homes you
competitively timely
in
are setting
priced
manner.
PREPARE YOUR HOME
There and
are
many
quick
inexpensive
things
you
increase
can
do
to
the
likeliness
of
When potential
selling.
are Do
a
quick
spruce
up
inside
and
around
the
outside
of
Include
things
the
home, keep
out
like
faucets weeds
for
and
in
leaky
the
all
of
sight. any
photos
and
You
able
yard.
to
your
to and
information Also
family replace
want
potential
front
sure
valuables
remove
art.
pullling
through
make
personal
home.
decluttering, checking
coming
buyers
with
the
buyer
to
be
imagine
themselves
living
in
the
home.
Home Staging tips... There
are
budget DIY as
or
and hire
much
You
many
as
can
lockbox
levels
the a
value
increase instead
Consider
try
the
to
your
of
getting
impression
of
home
be
do
number
as
of
your best
to
to
the
to
as
photos will
from
widest
If
range
by
based
Whether
neutralize
showings
flexible
buyer
choose
area.
appointments.
professional
potential
in
your
appeal
setting
to
staging
staging
professional
possible
appointments
of
you
and
of
are
your
choose
to
depersonalize
potential
allowing
you
on
agents
buyers.
to
use
a
setting
possible.
taken
have
of
as
these
your
determine
house.
the
first
PREPARING Checklist EXTERIOR Mow
lawn
Trim
around
trees
and
Remove
walkways,
bushes
weeds
flowerbeds
from
and
mulch
Remove
flaking
peeling
paint
repaint
or
Inspect
driveway,
sidewalks
the
gutters
and
stain
and
foundation
Keep
or
for
roof
free
cracks
Repaint
and
of
INTERIOR
debris
that
in
neutral
appeal
to
colors
many
styles Wash
all
window
windows
and Remove
wells
all
personal Ensure
all
working
lights
and
clutter
and
photos
are
bright
Keep
pets
and
belongings
Pair keep
down
Create space
a in
out
on
them
their of
toys
sight
and
organized
warm, each
inviting
room
MARKETING
Once to
your
sell,
get
it
in
buyers best
is
ready
goal
is
to
front
as
of
The
photos
compelling
descriptions
many
homes
beautiful
potential
as
possible.
marketed
have and
the
home
listing
that
draw
buyers.
Marketing Tips Advertise Craft
an
Make
a
Store Try
to
Find Don't
a
across
multiple
enticing
listing
daily
all be
to-do
children as
and
flexible
place miss
list
an
for
your
channels description
to pet
as
keep toys
things out
of
tidy sight
possible
pets
oppurtunity
during for
your
showings home
to
be
seen.
in
LISTING
Your
home
market
Your now get
-
the
home
to
sign
front
estate
their word
on
the
will
out
about
agents
to
your
and
buyers.
will
yard
agent
connections
other
potential
A
officially
congratulations!
real use
is
be and
put all
marketing
tools
discussed
with
in
your
the
you be
implemented.
Your
online
most
important
Many
people
Having will
presence to
start
a
you
attracting
the
your
one
of
the
prospective
their
professional,
give
is
well-lit
upper
ideal
search
edge
buyer.
buyer.
here.
photos of
SHOWINGS
The
most
keep
in
your
important
mind
home
Your
is
real
private
an
Open
as
possible.
do
list
at
a
Make
sure
your
pets
You
want
be
to
the
able
can
barking
a
to
dog
background.
a
as
many
to-
to
notice.
place
for
showings. buyer
envision here
difficult in
set
home
daily
potential
living
be
as
ready
find
during
well
your
moment's
themselves that
in
will
as
get
Keep
you're
leave
agent
to
buyers
so
showing
showings
House
potential
to
flexibility.
estate
up
to
while
thing
the
and
with
a
SHOWING
Checklist
...if you have ten minutes Make all beds Put all clutter in a laundry basket, then take with you in the car Empty all garbage cans and take out trash Wipe down all countertops and put all dishes in dishwasher Put out your nice towels Pick up all toys and personal items Turn on all lights
...if you have an hour Do everything on the ten minute list above Vacuum all carpet and rugs Sweep all hard surface floors, mop if you have time Wipe down major appliances Wipe down all glass and mirrored surfaces Put away all laundry Quickly dust highly visible surfaces Sweep all hard surface floors, mop if you have time Set out an air freshener or freshly baked cookies
OFFERS & NEGOTIATIONS Depending you
may
offers right.
if
your
Your
be
this
point.
review which
is
current with want
the
prepared
you it
have
is,
a
make
to
few a
negotiate. choices.
When
You
counter-offer
or
for
up
help
at
you
decide
any know
You
of
don't
issues
later.
receive
accept
reject
agent
you.
you
legal
priced
and
disclose
you
can
will
home.
any
is
advocate
offer
issues
creeping
Be
best
best
to
multiple
estate
They
each
market
home
real
your
sure
your
receive
will
Be
on
the
the
an
offer
offer
as
offer
altogether.
It
can
back
sometimes
and
sides.
forth
take
before
a
couple
an
of
counter-offers
agreement
is
made
on
both
UNDER CONTRACT
An
offer
become until and the a
doesn't binding
both
the
seller terms
buyer
agree and
to
sign
contract.
At
this
point,
several need
to
before These home title
things occur
closing. include...
inspection, search,
property and
still
a
survey
final
through
by
walkthe
buyer
within
hours
of
closing.
the
24
FINAL DETAILS
This
is
a
started keep Also can
great
time
packing.
current be
on
to
Make
get sure
to
insurances.
prepared
as
delays
happen.
10 CLOSING Closing
During buyer,
is
the
title
is
step
the
in
your
deed
is
transferred,
policies
are
home
selling
delivered financing
exchanged,
and
to
process.
the
documents
the
and
agreed-on
title
costs
paid.
Some you
final
closing,
the
insurance are
the
of
may
the be
final
required
commissions, filing
documents
loan
to
fees,
pay
are
at
title
signed.
closing
insurance
fees.
Congratulations
on
selling
your
home!
Keep
in
including charges
mind
what
agent and
recording
CUSTOMER Testimonials Holly referred us to a terrific network of people from plumbers to electricians that helped us prepare the house for sale. She brought in a wonderful photographer to showcase our home with its best possible views; it looked amazing! Holly's greatest strengths are her excellent communication skills, negotiation style, and marketing/technology background. She was always available to answer questions and give feedback and is very hard working and professional. Holly has a real talent and passion for her work and goes above and beyond for her clients. She treats you more like family! We were very happy!
Ann Hooker
Michael was so professional and skillful at selling my house. He was a pleasure to deal with daily. He valued my house at a very high number which was located on a unique street and was able to achieve the number in a short time frame. I highly recommend him for the three village area. Pleasure to work with!!
Zillow 09.15.2016
Holly was a pleasure to work with. She not only found me the perfect house, she negotiated a great price, and helped coordinate everything from the home inspection to recommending a great closing attorney. Thanks Holly...I couldn't have done it without you.
Steve Dressler
Within a few days of our first meeting at an open house, Michael was able to identify and show us a house that met all of our requirements. His knowledge of the area (and local contractors) was very useful, and he was a pleasure to deal with throughout the entire process. We highly recommend Michael for your sale or purchase needs!
Zillow 02.16.2016
Notes
THE O'DWYER-BRAINARD TEAM
MICHAEL O’DWYER & HOLLY BRAINARD Associate Real Estate Brokers
MICHAEL O'DWYER 631.741.4262
YOURLIHOME.COM
HOLLY BRAINARD 631.235.3300